[HN Gopher] The OG Social Network: Other People's Websites
       ___________________________________________________________________
        
       The OG Social Network: Other People's Websites
        
       Author : headalgorithm
       Score  : 207 points
       Date   : 2022-08-04 16:32 UTC (6 hours ago)
        
 (HTM) web link (blog.jim-nielsen.com)
 (TXT) w3m dump (blog.jim-nielsen.com)
        
       | t_mann wrote:
       | I would love if we went back to more personal websites, but I
       | don't see what the catalyst would be. Google reader is a good
       | point, it's been 10 years since it's gone and we still don't have
       | any replacement in the sense that it's something that non-
       | technical people at large would be aware of it. Heck, most people
       | don't know what RSS is. Look at Wix, WordPress,... - setting up
       | your own site has never been easier, yet so few people do it.
       | 
       | In reality, we're moving to ever simpler UX solutions - TikTok
       | doesn't even require searching for and connecting with friends
       | before you get your dopamin kicks. The next big network will
       | probably be one that's figured out how to continuously serve
       | people personalized content without them having to actively like
       | anything or make active choices (maybe using pupil dilation or
       | whatever).
        
         | HeckFeck wrote:
         | > TikTok doesn't even require searching for and connecting with
         | friends before you get your dopamin kicks
         | 
         | It is a shame this is how it went. Despite the many ills of
         | social media when I was coming of age, the connecting with
         | friends and sharing random comments was what made it worth the
         | time. It was just another medium of interaction in my
         | friendships. If I went back on to facebook, I'd still find long
         | threads from those formative days.
         | 
         | Now, the human touch is even further buried amid the endlessly
         | funnelled consumption.
         | 
         | I want to be an optimist and say this will strike a peak and
         | we'll go rolling back down the hill to user-centred websites
         | again.
        
       | mattlondon wrote:
       | "...killing Reader to make Plus a success..." What? Do people
       | really think that was why they killed reader?
       | 
       | I _strongly_ doubt that there was much overlap between reader
       | users and the intended audience for Google+. It 's not like your
       | average social media user has ever even _heard_ of RSS yet alone
       | use it for anything. Can you imagine anyone on tiktok using RSS
       | instead? Of course not.
        
         | amadeuspagel wrote:
         | Social media is very wide term, and arguably RSS is itself
         | social media.
         | 
         | There was in fact an overlap between reader users and the
         | intended audience for Google+, lots of bloggers were invited
         | and joined Google+ when it was invite only.
         | 
         | I can definitely imagine people using RSS feeds for short
         | portrait mode videos, just as people use RSS feeds for
         | podcasts. Just as we have podcast players to consume this kind
         | of RSS feed, we might have tiktok like apps to consume another
         | kind of RSS feed.
        
         | thrown_22 wrote:
         | Internet users in 2012 are not the internet users of 2022. 10
         | years of devolution have made anything harder than "swipe up
         | for more" impossible for the majority to use. It wasn't always
         | the case.
        
       | tuxie_ wrote:
       | > Perhaps history will conclude killing Google reader killed
       | Google, an overly-simplistic conclusion but poetically ironic
       | nonetheless.
       | 
       | Or maybe it was an omen to their own decline.
        
       | pocketsand wrote:
       | Bring back Web Rings and Link Exchange.
        
       | munificent wrote:
       | _> The mistake was killing Reader to make Plus a success.
       | Google's judo move would've been to embrace the open web as a
       | social network. Not their network but our network._
       | 
       |  _> They provide the tools - Reader, Blogger, Search -- we
       | provide the personal websites. The open, accessible, indexable
       | web as The Next Great Social Network._
       | 
       | I think this confuses the chronology. It's not that Google _drove
       | people away_ from a decentralized social web by killing Reader.
       | It 's that users _had already abandoned the web_ in favor of
       | walled gardens like Facebook.
       | 
       | I think that Google should have kept Reader around largely for PR
       | and goodwill reasons, but it was niche product being used by a
       | small and dwindling (but fervent!) set of users. RSS was not a
       | meaningful "social network" for any significant fraction of
       | humanity. I would bet money that for every person who has ever
       | written a blog post, there are 10,000+ people who have posted on
       | Facebook or Instagram.
       | 
       | Google could have kept the lights on with Reader but it would
       | have been a well-lit but empty room.
        
         | wwweston wrote:
         | You're right about the basic dynamic -- convenient platforms
         | with network effects are always going to have the bigger draw,
         | probably by orders of magnitude.
         | 
         | At the same time, though, the value proposition of a social
         | networks & media isn't linear with user volume. There's always
         | a _floor_ beneath which the value isn 't there, but once you
         | meet that bar there's different kinds of value available
         | depending on _who_ is participating, what kind of effort they
         | 're putting into contributions, and maybe even value presented
         | by limitations/exclusivity.
         | 
         | The Reader / Blogger infra could have been an effort to focus
         | on high value networks vs high volume networks. Which, you
         | could argue, is exactly what the value proposition of Google's
         | core product (search) was in the first place.
         | 
         | Blogs _still_ aren 't an empty room, so I think the floor would
         | have always been there.
        
       | xhfloz wrote:
       | I've been working on this project for a while, trying to get at
       | this problem -- https://mmm.page
       | 
       | Feel free to look at some of the pages that people have created:
       | https://showcase.mmm.page
        
       | softwaredoug wrote:
       | Why do social networks persist as "gateways" to information?
       | 
       | They offer a consistent experience. You're less likely to be
       | inundated with the random crap found on a random website. People
       | prefer the mediocre, yet consistent, social media "meal" over the
       | fancy meal with possible high degree of variability in quality.
        
         | vorpalhex wrote:
         | I'll argue social networks are just a bit more than consistent
         | gateways.
         | 
         | They are a supernormal stimulus. The algorithm feeds you and in
         | many ways hijacks you. There's a reason social networks are
         | dead set against chronological feeds.
         | 
         | They give you this steady drip of "engagement" which often
         | means playing into strong (and negative) emotions.
         | 
         | You don't get that in a true straight content feed. Sometimes
         | content is boring or just not excitable.
        
       | 082349872349872 wrote:
       | for OOG, I'd say mailing lists: SF-Lovers started ca. 1975, and
       | I'm still on a few. (although the subscriberships tend to now be,
       | compared to their heydays, in pour-out-a-40 mode)
        
       | swyx wrote:
       | i will just point out the mild irony of most of us discovering
       | this blogpost... on HN
        
         | hoherd wrote:
         | Right? That blog isn't even in a webring.
        
         | superkuh wrote:
         | A bit. It all depends on how you use HN. Every time I find some
         | interesting site I add it's feed (rss/atom) to my reader
         | (QuiteRSS). Usually stuff on HN has a feed.
        
         | t_mann wrote:
         | Well, HN comments are indexed, and HN itself links to >90%
         | third-party websites. Aggregators like HN would likely be part
         | of an (itself unlikely) resurgence of individual websites. It's
         | like an interactive version of the old Yahoo.
        
         | rakoo wrote:
         | It's not that ironic, because the fuel for our comments is all
         | the websites. We use HN to discuss but the vast majority of
         | content is outside HN.
         | 
         | Unless you consider HN comments to be the actual content, like
         | many people, me included.
        
       | Barrin92 wrote:
       | websites aren't a social network because they're not a network at
       | all. there's no genuine connection between the sites apart from
       | the occasional accidental link, but websites themselves don't
       | interact in any structured way.
       | 
       | The 'semantic web' or RSS, as the article mentions, which are
       | protocol-like solutions suffer from three things. The first one
       | is that they're slow. Standards for large sets of people are by
       | necessity developed through collaboration, and they cannot
       | compete with the speed of private products. (point also often
       | made by Moxie at Signal)
       | 
       | Secondly, these kinds of internet protocols rely on uniform,
       | machine-readable content. Rich, personalized, app-like
       | experiences are hard to index, Search engines are starting to
       | suffer from this, it's a reason everyone puts "reddit" at the end
       | of the search and tries to get the opinions of people, and why
       | they're not super relevant in China which leapfrogged the 'plain
       | text' internet into private platforms.
       | 
       | Thirdly with protocol based solutions there's no good answer or
       | even incentive to make sure the information is correct or
       | protected, this was one of the major problems of the semantic
       | web. Spammers, attention seekers, fraudsters and so on can game
       | these systems with impunity, siloed company-controlled platforms
       | can fend these bad actors off.
       | 
       | I think each one of these is a deep, structural issue and I
       | haven't really seen a solution to any of these by people who
       | still advocate for returning to individual sites, and I think the
       | trend in what people consume points into the other direction.
        
         | chomp wrote:
         | Agree with your whole comment except the first sentence. When I
         | was in a webring years ago, I'd interact with my ring-mates
         | pretty often.
        
       | chazeon wrote:
       | Then HN/Reddit become the social aggregator Google Reader never
       | get to be.
        
       | haskell_melody wrote:
       | The hard part is finding the interesting websites - there is such
       | a firehose of content that we've necessitated a separate role for
       | content curators.
       | 
       | I get Thinking About Things, which points me to interesting sites
       | on the internet (https://thinking-about-things.com/). Another
       | great one is Findka essays (https://essays.findka.com/). Would
       | love to hear any other recommendations.
        
         | iam-TJ wrote:
         | Web-rings [0] were a good way to do that discovery of allied
         | sites back in the day.
         | 
         | [0] https://en.wikipedia.org/wiki/Webring
        
         | HeyItsMatt wrote:
         | Google and Bing (and hence DDG etc) are no longer a search
         | engines, they're "information the powers that be permit you to
         | have" engines. Forums, blogs, and small independent websites
         | have disappeared from indexes. Large walled garden platforms
         | like Facebook are impossible to query.
         | 
         | We really need a replacement for Yahoo.
        
           | haskell_melody wrote:
           | Wish there was something like Read Something Interesting
           | (http://readsomethinginteresting.com/) but with a search
           | index, where you could search only the blogosphere.
        
             | DMell wrote:
             | The first item I was taken to on that list is this:
             | https://readsomethinginteresting.com/a/baa96b89
             | 
             | Which takes me to a broken article:
             | https://www.aaronkharris.com/asking-questions
        
               | srcreigh wrote:
               | https://web.archive.org/web/20210113145204/https://www.aa
               | ron...
        
           | Melatonic wrote:
           | .....what? What forums have dissapeared from Google? I get
           | and search forum results all the time. This is not including
           | of course the forums that have gone private or purposely
           | delisted themselves
        
             | HeyItsMatt wrote:
             | I can't surface them at all for non-programming sites.
             | Occasionally automotive, but it's still mostly AI generated
             | made for adsense junk. I can use site: filters on sites I
             | know about, but I can't find anything on a page I don't
             | know that way. Your filter bubble may be different.
             | 
             | I mostly use Yandex now. It's not great.
        
           | jacooper wrote:
           | I find Brave search to be a lot better. Its result are
           | helpful, and not filled with SEO spam.
        
           | HeckFeck wrote:
           | I certainly notice this too. I remember searching for
           | technical queries and would find many (not SEOsplurge) blog
           | posts or random forums where the question is discussed. Now
           | it is just the same stackoverflow answer replicated across
           | multiple content farms.
           | 
           | Peculiarly, I have found the more 'genuine' websites by using
           | image search. Perhaps because more things fit into a grid,
           | and I can usually gauge whether the website is genuine or a
           | botfarm from the images its author chose.
        
           | snthd wrote:
           | https://www.curlie.org
           | 
           | https://www.curlie.org/docs/en/about.html
        
           | pphysch wrote:
           | Is this true?
           | 
           | If I search "presstv", the .com site of which was literally
           | seized by the US govt, I get their unseizable .ir site as the
           | first result. No scary warnings, no fluff.
           | 
           | If I search "rt", I get RT site as the first result.
           | 
           | Similarly for smaller sites that have caught flak or been
           | banned for opposing US government narratives (SCF, CN, GZ,
           | etc).
           | 
           | Ironically, it's "open" platforms like Wikipedia that have
           | the lowest tolerance for political dissent. Twitter, Facebook
           | are quite compromised as well.
        
         | mawise wrote:
         | Discovery has become the one thing that our social networking
         | overlords do and focus on. But we learned about new things
         | before them just by talking with our peers. I think the
         | IndieWeb's concept of a Social Reader[1] can do a great job of
         | filling this need. If you like or comment on something in your
         | feed-reader, it becomes a post on your outgoing feed that
         | people can see. This lets any individual or site act as a
         | source for curated content.
         | 
         | [1]: https://indieweb.org/social_reader
        
         | kradeelav wrote:
         | https://search.marginalia.nu/ is a fantastic curated search
         | engine for just those sites you're looking for. :)
         | 
         | alternatively, the bookmarks/links page to mine has a hefty
         | list of artist-focused sites (http://kradeelav.com/link.html),
         | and the yesterweb webring has enough to get you going in the
         | fun quirky webrings - https://links.yesterweb.org/
        
       | whatever1 wrote:
       | TikTok changed all of that. Now we have networks of interest. The
       | individuals do not matter. Labels of their content are now the
       | drivers.
        
         | amadeuspagel wrote:
         | I don't see any reason why we can't have a tiktok like
         | recommendation engine for the web. (In fact I think that's what
         | bytedance started with[1]? Would be very interested in using an
         | english version of that, maybe RSS based.)
         | 
         | [1]: https://en.wikipedia.org/wiki/Toutiao
        
         | chriswarbo wrote:
         | No idea about TikTok (never used it, or
         | Twitter/Facebook/MySpace/etc.); however, that sounds similar to
         | the "groups" feature of Identi.ca (now GNUSocial).
         | 
         | I always preferred that way of interacting, since I prefer to
         | see what anyone says about a topic, rather than everything said
         | by some individuals.
        
           | klez wrote:
           | Or subreddits on Reddit, for that matter.
        
       | ladzoppelin wrote:
       | The quote about Google reader really hit home but I had no idea
       | they were still killing so many services:
       | https://killedbygoogle.com/
       | 
       | Don't they want to be the biggest cloud provider by a specific
       | year or something, why would anyone use this company for
       | something as important as cloud infrastructure?
        
       | philip1209 wrote:
       | I remember MySpace being described as "an easy personal website"
       | back in high school.
       | 
       | Unfortunately, it's not easy to make an easy personal website
       | today. Personal sites take so much work to design, and most feel
       | stale because they don't have dynamic content like posts.
       | About.me used to be great, but it didn't get maintained.
       | 
       | I'm working on a project to make personal websites as easy to set
       | up as a social profile. No designs to pick - just a photo and
       | profile photo. Not static - you have a mailing list and the
       | latest post is shown on the homepage. And, people can "follow"
       | with their emails.
       | 
       | Facebook used to be pitched as "the place everybody is", but
       | that's no longer true - social networks are getting dis-
       | aggregated. So, I expect personal sites to become a way for
       | people to gain more control over their audiences, and to help
       | move an audience from one platform to another (via a "link in
       | bio" to their personal sites)
       | 
       | If you're interested in trying out my project for your own site:
       | 
       | https://postcard.page
       | 
       | (Will trade free access for feedback!)
        
         | deepdriver wrote:
         | I'd like to see a project like this which is self-hosted, where
         | the process of buying a domain, acquiring hosting, etc. is made
         | easy for non-technical users. The problem with sites like
         | about.me is that eventually the maintainer gets acquired, gets
         | bored, gets hit by a bus, etc. With a self-hosted site, it
         | works as long as you keep paying Namecheap and AWS, for
         | example. This arrangement also separates the core project
         | owners from responsibility for whatever users slap on their
         | page down the line.
         | 
         | I imagine users would go to one site (or app) to get it all
         | running, and that site would hook them up with hosting and a
         | domain name behind the scenes, maybe get them set up with a
         | static page through a WYSIWYG editor, then boom done. Maybe
         | give users a standalone app with their hosting keys and
         | credentials that lets them update the content on their site
         | directly (again through WYSIWYG, like Adobe Dreamwaver but
         | easier), without going back to the initial setup site.
         | 
         | A platform or service that handholds users through initial
         | setup and billing, and then steps away once they're up and
         | running, seems to me like the right mix of centralized/devolved
         | control and responsbility. I realize what I'm describing sounds
         | a lot like Wordpress or Dreamwaver, but I think there's a big
         | opportunity to slim down these offerings into a simple, secure,
         | easy-to-use package. I guess it depends on your choice of
         | target audience.
        
           | philip1209 wrote:
           | Email sending is surprisingly hard to get right. That's where
           | a lot of the value for a hosted product comes from.
           | 
           | With Postcard - I've had to add various checks and
           | protections to prevent bot abuse (and to manage sender
           | reputation). It would be really hard to be reactive like that
           | on a self-hosted product.
        
             | deepdriver wrote:
             | Is it more or less the same problem as running a GNU
             | Mailman listserv in 2022? That is to say, a fairly hard
             | problem of staying on top of security patches, avoiding
             | getting marked as spam, and avoiding getting put on the big
             | email provider's badlists. In theory, the problem seems
             | simple: replace a manually-managed BCC list with an alias
             | to said list, so it's less hassle for the user/sender.
             | Maybe the answer is an email client plug-in that just
             | autofills BCC to-addresses? Assumption would be the user's
             | sending this email from a known provider like GMail or
             | Fastmail.
             | 
             | I imagine it would be easier for the completely self-hosted
             | email system if signup gave receivers a from-address they
             | could whitelist, if their email provider allows it. Maybe
             | you already do this.
             | 
             | Edit: I'm also assuming email is sent one-way to whoever
             | signs up, maybe with a link to the dynamic chat
             | server/app/platform of the moment. Slightly different from
             | a GNU Mailman list, which enables back-and-forth
             | conversation.
        
         | Melatonic wrote:
         | Totally willing to do feedback for free access - this is cool
        
           | philip1209 wrote:
           | Email me and I'll send a coupon code! mail at
           | philipithomas.com
        
         | zozbot234 wrote:
         | > Personal sites take so much work to design, and most feel
         | stale because they don't have dynamic content like posts.
         | 
         | There's nothing stopping personal sites from interacting with
         | Fediverse standards. Then posting to your site is just a matter
         | of inputing it as your home "server" in your preferred
         | Fediverse app.
        
         | philip1209 wrote:
         | P.S. - my personal site (on Postcard) is
         | https://www.philipithomas.com
        
         | deepspace wrote:
         | Unfortunately, the site crashed for me after uploading a
         | background photo, and my test site is now permanently
         | inaccessible.
        
         | andreyk wrote:
         | Looks cool, but don't things like WordPress already make this
         | easy?
        
           | Melatonic wrote:
           | Setting up a whole wordpress is actually quite hard for the
           | average person. Not to mention they need to also first pay
           | and get web hosting.
        
             | happyopossum wrote:
             | Based on context, I'd assume GP was referring to
             | Wordpress.com, which requires none of that...
        
               | philip1209 wrote:
               | My goal is that Postcard can get your site published in
               | 2-3 minutes with nice design.
               | 
               | Wordpress isn't built for personal sites. Too many
               | themes, too hard to set up, too much overhead. I think
               | most people that want a personal site are not motivated
               | to figure out the whole process of finding a template,
               | designing the pages, configuring all the content
               | sections, etc. Plus, Wordpress doesn't have an easy
               | mailing list tool built-in.
        
         | micromacrofoot wrote:
         | A personal website can still be as simple as dumping a single
         | HTML file into your hosting provider's folder. Despite
         | everything being built up in more complex ways, that hasn't
         | changed since the beginning of the internet. In fact the lack
         | of web style has seen a little bit of a resurgence.
        
           | philip1209 wrote:
           | Yeah, true - but I think the opportunity is a really tight
           | integration with a mailing list. I think personal sites need
           | some dynamic content - such as posts and a mailing list.
           | Otherwise, they just feel stale.
           | 
           | That's what prompted me to start Postcard. I had a blog set
           | up, and I wanted an integrated mailing list. It took XML
           | hacking (RSS), $30/month to Convertkit, and lots of
           | complexity to make it "just work". I wanted something far
           | simpler, and built for people instead of marketing
           | organizations.
        
             | EddieDante wrote:
             | Well, I'm going to keep on being outdated. I've got posts
             | and a RSS feed. If you insist on a mailing list then I'm
             | pleased to disappoint you.
        
               | hedora wrote:
               | What's a decent static site generator for this sort of
               | thing today? I'm envisioning a directory of .md's or
               | whatever, then I run make, and it invokes a thing that
               | builds a tree of .html with an rss feed in it.
               | 
               | Finally, my makefile does an "s3 sync".
               | 
               | The older and more boring, the better.
        
               | corytheboyd wrote:
               | I just use Gulp and PostHTML to render markdown, do some
               | light templating. It does nothing more than put HTML
               | files in a build folder. These tools never change so it's
               | been pretty reliable.
               | 
               | I found myself forgetting how static site generators
               | work, and barely used any features. I update my site like
               | once a year.
               | 
               | Idk its in the JS ecosystem so HN will probably hate it
               | lol.
        
               | klez wrote:
               | I use pelican[0], which works with markdown (or rst)
               | files and makefiles to compile/deploy.
               | 
               | [0] https://getpelican.com/
        
               | rakoo wrote:
               | Why not build it yourself ? You'll probably spend more
               | time tweaking template anyway. Plus, if you do it
               | yourself you won't need anybody to maintain it.
        
               | philip1209 wrote:
               | I built https://tinker.fyi using Nuxt.js - their `nuxt-
               | content` library is great for having a markdown-based
               | CMS.
               | 
               | (I'm also using this stack for managing Terms of Service
               | on https://contraption.co and that project is open:
               | https://github.com/contraptionco/contraption.co )
        
         | anonymous_sorry wrote:
         | For me, what social media has over a personal website is a
         | common identity system and access control.
         | 
         | I would like to host my occasional posts and photos on my own
         | site. But I don't want to post everything publically.
         | 
         | But requiring people to sign up to my personal website is
         | probably unreasonable. And requiring a login implies a DB of
         | some kind, which for me transforms it from fun into work.
         | 
         | I'm also not going to get excited about anything that isn't
         | self-hosted. Sooner or later every cool startup either fails or
         | becomes successful enough that their incentives no longer align
         | with my interests.
        
           | tomjakubowski wrote:
           | A compromise solution is publishing the post to your website,
           | without having links to it from the public side, and sharing
           | the URL only with your audience.
        
       | smm11 wrote:
       | Blogger/RSS is all we/Google ever needed.
        
       | jjuel wrote:
       | Bring back Geocities!
        
       | WaitWaitWha wrote:
       | Does Google really want to achieve their stated mission?
       | 
       | I would like to see Search Engine Optimization ended with extreme
       | prejudice.
       | 
       | No search engines are immune, but Goog is the epitome of of SEO
       | taking over the first few pages, destroying the "information"
       | that they want to make "universally accessible and useful".
       | 
       | I am also seeing search results where the first few pages are all
       | auto-generated articles, SEO optimized. The content is gibberish,
       | incomprehensible word salad. But, it is long enough, linked
       | enough, and my keyword and synonyms appear sufficiently enough to
       | show up in my search.
       | 
       | Google Reader dying was a sad day indeed. So was usenet dying was
       | a sad day. So was the town square post board, and before that the
       | town crier.
       | 
       | These are not blocking Goog to achieve their stated mission. It
       | is stating such mission, but not doing anything to achieve it.
       | 
       | Talk is cheap.
        
         | [deleted]
        
         | cortesoft wrote:
         | How is it possible to get rid of SEO? Search engines have to
         | have some mechanism to determine order, and websites will get
         | more clicks if they are at the top... those two things together
         | will guarantee that sites care about optimizing their
         | appearance in search results.
         | 
         | How would you stop that?
        
           | at-fates-hands wrote:
           | Anecdotal note on SEO.
           | 
           | I used to be really big into SEO. I used to do things all the
           | time by the book. I worked to get really good inbound links,
           | worked to find great directories to link from, and was really
           | into "white hat" SEO.
           | 
           | Fast forward a few years into the late aughts. Had a client
           | who needed a site in less than two months. Some 15 pages of
           | content, design, CMS and a new logo to boot. Was going to pay
           | me a lot if I could do it.
           | 
           | I got it done and was sweating bullets because I had
           | essentially copied all the content on his site from other
           | sites in the same industry. I essentially aggregated all of
           | the big players content into his site. I was petrified the
           | site would get ranked and yanked and I'd spend months trying
           | to get the site back into the SERPS.
           | 
           | Guess what happened?
           | 
           | Within a month, the site was outranking all the bigger
           | companies in his industry. The site was one page 1 of Google
           | in less than 60 days. All the companies he was competing with
           | were at the bottom of page 1 or pushed to page 2. It never
           | dropped lower than #3 on the first page in Google. The site
           | broke nearly every cardinal rule of SEO - duplicate content,
           | keyword stuffing, fake inbound links, etc. and still managed
           | to be on the front page of Google for a host of long tail
           | search terms and has continued to stay on the front page.
           | 
           | It just confirmed Google doesn't care about enforcing any of
           | its rules any more. If I did what I did, I can only imagine
           | what other people are doing to push their site into the top
           | of the rankings.
        
           | codalan wrote:
           | I would have thought a Bayesian machine would be able to
           | filter out sites that looked too much like autogenerated word
           | salad.
           | 
           | Or just exclude all basic pages (e.g. recipe) that insist on
           | having a table of contents.
           | 
           | I know that when I'm searching for answers and the page has a
           | TOC, 9/10 I close it out.
        
             | lytedev wrote:
             | I hate it when pages DON'T have a toc. I wanna see the
             | headings with links so I can jump to the part of the page I
             | care about. Not scroll through hoping to find it...
        
         | ugjka wrote:
         | I just hope that DDG are first to solve this SEO problem
        
           | jacooper wrote:
           | They can't, its just a UI for Bing. If you want something
           | actually independent, use Brave Search.
        
         | tuxie_ wrote:
         | I'm quite happy with the results of you.com (not affiliated in
         | any way, just a happy user).
        
         | Theodores wrote:
         | It is interesting, most of the SEO nonsense is not because of
         | Google, they say words to the effect of 'put the customer first
         | and write for them' in their docs and that makes sense.
         | Analytics will pick up content not keyword stuffed bulls4it for
         | robots.
         | 
         | Just for the lols, put together a site with content, submit it
         | to Google and see how many clicks you get. Nobody is going to
         | beat a path to your door, even if you are selling 100% pure
         | gold blocks for tuppence a kilo.
         | 
         | I could go on AWS and build a website in minutes from a CMS but
         | in practice, even if you know you can do that, it actually
         | takes a really long time to build and test a website. Even if
         | you are not being held back by dysfuntional teamwork and can
         | just do it all yourself, in your skill level, it will still
         | take a while before that new website is actually working.
         | 
         | Even simple things like email. It probably just works fine out
         | the box. But if you then decide you want a proper mail server,
         | thinking how hard can it be?, then you will go down a rabbit
         | hole. All you want to do is be able to communicate with people
         | but you have to learn a mountain of stuff that you would not
         | need to know if you just went with Squarespace.
         | 
         | Google have also been very bad at semantic elements. If you
         | mark up your docs in divs and spans then that is fine as far as
         | Google is concerned. It is what it looks like, not what it is.
         | You would think they would like documents that use the more
         | meaningful elements such as article, section, aside and so
         | forth, but no.
         | 
         | Because of this we have search engines reverse engineering the
         | structure and content of pages using mystery AI. Nobody is
         | encouraged to do the equivalent of using 'styles' in Word and
         | they are doing the equivalent of using Word as a typewriter,
         | manually bolding headings rather than using a heading style.
         | 
         | We could have an army of highly literate SEO people essentially
         | editing content to make it better for the customer, better
         | organised with sensible HTML elements and with better English
         | (or other language).
         | 
         | But instead we have an army of people who think that repeating
         | words on a page will bump you up the search rankings, which is
         | at the opportunity cost of not writing better content.
         | 
         | WYSIWYG editors are also evil, based on an outdated metaphor.
         | They don't enable you to logically group your content with
         | sections that start with a heading for the screen reader, the
         | section scoping the relevance of the heading.
         | 
         | We all have a love hate relationship with Google, but, if you
         | look at it objectively, they are not really taking the web in
         | the direction Tim Berners Lee had in mind at that content
         | level.
         | 
         | I have found that the few blogs that I do read now are like
         | discovering the old web, but it is something you have to
         | consciously remember to do. Google Reader and RSS really was
         | the magic ticket for making it work, not to mention web
         | rings...
         | 
         | The thing is that there was never any pressure to get RSS
         | working. In a typical agency a decade ago there would be a
         | grand effort to put these social network shares on everything
         | to drive traffic but the people calling the shots on that never
         | really got RSS and never made developers get that working
         | nicely. It was not in the project spec but the silly
         | Facebook/Pinterest/Tweet links had to be done.
         | 
         | Hence the demise is not just on Google, it is with the snake
         | oil cargo cult SEO belief system that has no idea what the
         | Google algorithm is, but they think they can second guess it
         | better than any developer.
         | 
         | If you can't do then teach. If you can't teach then teach
         | Geography. This was once a popular saying. Don't judge.
         | 
         | The modern take: if you can't code then do website design. If
         | you can't do website design then do SEO.
         | 
         | A SEO person has the time to look at various Google dashboards
         | and to make recommendations. For example, your TTFB is a bit
         | high, can we have that lower? The programming team can then say
         | 'what do you think we have been working on for the last six
         | months?'.
         | 
         | Given where we have come, I would like to see a future where
         | everyone hosts their own stuff. By default your home wifi is a
         | server load balancer with sufficient oomph to hold anything you
         | want to share. Out the box you just put in your URL and there
         | you go. No need for AWS or others, your ISP puts your stuff on
         | a CDN with your permissions. A soveriegn web.
        
           | zozbot234 wrote:
           | > Nobody is encouraged to do the equivalent of using 'styles'
           | in Word
           | 
           | The main search engines support schema.org for marking up the
           | "semantic" data associated with a webpage. Typically, this
           | triggers "rich" search results. It goes underused because
           | most commercial web sites don't _want_ to make their
           | semantics so transparent to outsiders, they would rather try
           | to get increased traffic. But this also makes it a potential
           | value-added for more grassroots-based websites that will
           | generally care less about how much casual traffic they get,
           | and more about discoverability for their content.
        
       | scelerat wrote:
       | > Other people's websites are the OG social network, and the
       | optimist in me is going to riff on MLK's quote: the social arc of
       | the internet is long, but it bends towards individual websites.
       | 
       | I agree with the first part, individual websites are the OG
       | social network. The second, though, that the "social" web will
       | lean towards individual websites seems dubious.
       | 
       | The more "individuality" a given medium enables, the more
       | complexity and therefore, difficulty. Most people want to just
       | share photos and lulz with their friends, and the the landscape
       | of social walled gardens are all trying to tap this demand.
        
         | Etheryte wrote:
         | I would say yes and no. For technical and semi-technical
         | people, most personal sites and the like offer RSS which is
         | universal enough that everyone can consume it their own way.
         | For non-technical people however I agree that this doesn't work
         | out.
        
           | mawise wrote:
           | There are things we can do to make RSS-based consumption much
           | easier. I use an RSS browser plugin for Firefox[1] so that a
           | feed icon shows up on any page advertising[2] a feed. The
           | feed icon let's me subscribe to the site with 2 clicks (and
           | no copy/paste). This is a space that is ripe for building
           | better tools, especially since so much of the (non-walled)
           | internet still exposes RSS. We even have a handful of
           | companies getting people to pay $$ for a solid hosted feed-
           | reader experience (Feedly, Inoreader, Newsblur, etc.)
           | 
           | [1]: https://github.com/Reeywhaar/want-my-rss [2]:
           | https://www.rssboard.org/rss-autodiscovery
        
             | klez wrote:
             | > I use an RSS browser plugin for Firefox so that a feed
             | icon shows up on any page advertising a feed.
             | 
             | Can you imagine Firefox having such a button without the
             | need for a plugin. That would be crazy, wouldn't it?
        
               | jacooper wrote:
               | Nah they are spending time making the tabs larger, that's
               | more important.
        
       | throwaway14356 wrote:
       | Lets not forget news groups. Google had everything to match
       | sociaal networks many years in advance.
       | 
       | Youtube also had video replies and threaded discussions before
       | they made it impossible to find your conversation and impossible
       | to figure out who is responding to who.
       | 
       | plus was a hideous pile of trash. A 12 year old could easily
       | design a superior experience. The turd was optimized to gather
       | personal data and didn't have anything else.
       | 
       | Wave and Knol looked interesting but who wants their precious
       | workflow and writings to depend on a company that will inevitably
       | kill it?
       | 
       | What a joke
        
       | podviaznikov wrote:
       | absolutely love the site. Also love the stats sections. I used to
       | have it on my personal site too https://podviaznikov.com. Going
       | to put it back.
       | 
       | I used to have stats about books I've read and trips I've took.
       | Definitely putting that back. Also will add that feature to my
       | CMS.
        
       | teawrecks wrote:
       | Also part of the issue: most new content that people look for
       | isn't in text form anymore. It's mostly image and video. Yeah,
       | they have YT, but that's not where the younger generations are.
       | Google can't (or at least doesn't) index every 5 second tiktok or
       | days and days of twitch VODs. Either for legal reasons or because
       | it's just too much data that's too difficult to parse usefully.
       | For Google's sake I hope it's not the latter.
        
       | madrox wrote:
       | When social networks started taking off, in the spirit of the
       | late 00s there was a push to create standards for distributed
       | social networks so that personal websites could replicate a lot
       | of what social networks did. DiSo is one that comes to mind [1].
       | 
       | The fact was...people didn't care. It made building harder...not
       | easier.
       | 
       | I think it's inevitable. Over time, adoption trends towards easy
       | UX, and open standards almost by their nature lag behind silos in
       | their ability to optimize experience.
       | 
       | [1] https://diso-project.org/
        
         | guestbest wrote:
         | Wordpress had a standard called FOAF for linking websites. FOAF
         | - Friend Of A Friend (XML based). I don't know if it is used
         | anymore
        
           | themadryaner wrote:
           | There's been a big push to develop modern standards in the
           | IndieWeb community [0]. There are two important standards:
           | 
           | - WebMention, a W3C standard that is basically the equivalent
           | of @ing someone on Twitter [1]. It is simply an http request
           | to a discoverable endpoint with two pieces of data: the
           | webpage being mentioned, and the webpage mentioning it.
           | WordPress had a similar standard called Pingback and websites
           | supporting WebMention often support both for backwards
           | compatibility. - microformats2, an ad-hoc standard for adding
           | metadata to webpages, meant especially for providing metadata
           | for web mentions [2]. For instance, you can specify that the
           | mention is a "like", "reply", or "reblog", and set the author
           | name and avatar.
           | 
           | Independent websites that add support for this can then parse
           | the WebMention to create a comment section and like counter
           | and readers can follow the links to other blogs that talk
           | about the blog post they just read. There are a decent number
           | of personal sites that already support this, like those
           | mentioned in [3]. With enough adapters, it might build the
           | network effects necessary to become a viable social media
           | alternative. Right now though, those in the network are
           | predominantly tech oriented since there isn't a ton of third
           | party support.
           | 
           | [0]: https://indieweb.org/ [1]:
           | https://www.w3.org/TR/webmention/ [2]:
           | http://microformats.org/ [3]:
           | https://indieweb.org/Webmention#IndieWeb_Examples
        
         | EddieDante wrote:
         | There's also IndieWeb, but I decided it wasn't my time because
         | I wanted my own website, not a web application that pretended
         | to be a website.
        
       | NHQ wrote:
       | The OG P2P network...
        
       | btbuildem wrote:
       | The problem of the "walled garden" also seems to be a solution to
       | the "bot apocalypse" -- unless you put your site behind a paywall
       | or a bot-proof login, it will be swarmed with automated traffic.
       | 
       | It's unfortunate that the defences, the "hardening" of sites
       | leads to silos, but within these silos the very same forces
       | (attention mining, etc) are leveraged for profit.
       | 
       | Beyond the wall the scavengers will eat you, within the walls
       | you're put to work on a track.
        
       | birdyrooster wrote:
       | Remember website rings? Lol
        
       | sbuttgereit wrote:
       | "OG Social Network: Other People's Websites"... nope, not
       | terribly OG really.
       | 
       | For those on the early internet there were things like mailing
       | lists, Usenet, and others which allowed communities to form
       | online.
       | 
       | For those not on the early internet there were still network
       | supporting social interaction and had well developed communities.
       | BBSs, FidoNet, and even consumer oriented online service
       | providers such as CompuServe existed before the internet was
       | widely available to average consumers and pre-dating the
       | existence of websites by some years; such services were
       | absolutely social with email, forums, and real-time group chat
       | rooms. I developed many far flung friendships through many of
       | these social networking services... and all well before 1990.
        
       | roberttod wrote:
       | A lot of comments here like "we tried this", "people didn't want
       | this" and "that's not where things are going".
       | 
       | As far as I see it, the timing is perfectly ripe right now for
       | change. People are on the lookout for nutritional, good-for-you
       | alternatives to the sugar diet of social media we're being
       | served. It's not everyone, but no longer just tech enabled folks
       | either. Just because we've been going in a bad direction, doesn't
       | mean that's how it will always go.
       | 
       | Maybe I'm being optimistic, but isn't that what's generally
       | needed for positive change?
        
         | [deleted]
        
         | marginalia_nu wrote:
         | Yeah I think it's a serious trap to only look for mainstream
         | appeal. The long tail has been severely neglected the last 10
         | or so years, and I think this is an opportunity to be part in
         | creating something new. Like who cares if it doesn't become the
         | next Facebook. Maybe that's a good thing.
        
           | roberttod wrote:
           | Agree. It's always a safe prediction that the status quo is
           | what the future looks like but thinking like that only serves
           | to stifle innovation.
           | 
           | I for one am very interested in alternatives, and here to
           | support anyone helping to dig us out of where we've found
           | ourselves.
        
       ___________________________________________________________________
       (page generated 2022-08-04 23:00 UTC)