[HN Gopher] Want to Start a Startup, as a Software Engineer? Sel...
       ___________________________________________________________________
        
       Want to Start a Startup, as a Software Engineer? Sell Something
       Online
        
       Author : yamrzou
       Score  : 217 points
       Date   : 2022-07-30 09:07 UTC (1 days ago)
        
 (HTM) web link (blog.pragmaticengineer.com)
 (TXT) w3m dump (blog.pragmaticengineer.com)
        
       | moneywoes wrote:
       | Much easier to build a brand online as this guy has done
        
       | tiborsaas wrote:
       | Title: "Want to Start a Startup, as a Software Engineer? Sell
       | Something Online"
       | 
       | Post TLDR: it's hard to do it, but it's possible.
       | 
       | Takeaway message: "If you're considering starting a company: sell
       | something online first to get a better feel of all the other
       | things you'll need to focus on top of building a product."
        
       | PragmaticPulp wrote:
       | The author of the Pragmatic Engineer once posted a list of his
       | previous failed startup ideas. Nothing wrong with failing, of
       | course, and it's important to understand that it can take
       | multiple attempts to find something successful.
       | 
       | However, it's worth cautioning everyone to note how much his
       | success revolves around newsletters, ebooks (as used as an
       | example in this article), and the job boards that go along with
       | his newsletter.
       | 
       | I generally like and appreciate Pragmatic Engineer content, but
       | it needs to be taken with a grain of salt. The premise of this
       | post is about starting a startup as a software engineer, but the
       | example content is an information product (ebook) and the
       | "startup" is just selling that ebook through content marketing.
       | In fact this basically a cookie-cutter copy of the early 2000s
       | self-help guru books where someone became successful selling
       | books on how to become successful, but targeted at software
       | engineers. This feels like someone read a Tim Ferriss book from
       | the early 2000s and asked themselves how they could resell the
       | same idea to software engineers.
       | 
       | The author does have some good resources explaining the internal
       | processes at companies he has worked for (Uber), but lately a lot
       | of his newsletter content is recycled from The Information and
       | random Tweets. In fact, he had to retract a claim that he
       | reported on recently because it turned out to be a completely
       | untrue rumor that was circulating on Twitter, which he reported
       | as a "scoop". I suspect a lot of the quotes where he says "I
       | interviewed an engineer at _____" might be just be sourced from
       | random Tweets.
       | 
       | As with all content marketers selling advice, please take this
       | all with a grain of salt. Some of the information is definitely
       | accurate and actionable, but framing this ebook marketing story
       | as "how to start a startup as a software engineer" is pure
       | marketing spin.
        
         | fossuser wrote:
         | Yeah this seems to be a common trend? It's easier to make money
         | by capturing some small group of attention and getting them to
         | pay you. In the best form of this you get interesting
         | podcasts/writing that can be really great (Ben Thompson, Sam
         | Harris, Bari Weiss, Yascha Mounk, Scott Alexander, etc.), but
         | the more common form seems to just be mediocre content
         | marketing, how-to, and self-help crap.
        
         | michaelsalim wrote:
         | Thank you for writing this! This quite align with what I've
         | recently experienced. I was looking at a number of Twitter
         | accounts that tweets about how to get engagements on Twitter.
         | Naturally, they pointed to their own account as a good example
         | of what to do. But if you look closely, they tend to find
         | success precisely because they talk and sell courses on how to
         | be successful. Not exactly the best example.
        
         | victor106 wrote:
         | Thank you for the honest advice
        
         | jahewson wrote:
         | Unfair. The blog post is pretty clear that it's a recap on
         | things learnt about entrepreneurship and not, as you label it a
         | "startup". It is most certainly not inviting its readers to
         | embark upon that business pursuit. I think the advice is clear:
         | go sell something, anything, on the side and you'll be amazed
         | what you learn. Now bring those learnings back into your actual
         | business aspirations.
        
         | gregdoesit wrote:
         | The Pragmatic Engineer here :) And here is the list of side
         | projects and their status I posted about you might have
         | referred to [1]. I never posted about failed startup ideas.
         | 
         | As I wrote in another comment, this post is from late 2020,
         | when I planned to start a startup, and when I had no idea I
         | would be successful with my writing - it was maybe a month or
         | two after publishing my first book. The context of this article
         | was the skills I thought I'd use when going down the startup
         | route.
         | 
         | On some assumptions of my recent writing:
         | 
         | > "I suspect a lot of the quotes where he says "I interviewed
         | an engineer at ____ might be just be sourced from random
         | Tweets"
         | 
         | When I write that I talked with someone at a company, it means
         | I connected with them directly on various channels (e.g. over
         | DMs, Signal, video call etc). I talk with lots of people, and
         | incorporate some of these into the "The Scoop" articles and
         | sometimes tweet about them (like this [2]). If I base something
         | on a tweet, I'd share that. If I use something else as a source
         | of information I share that as well.
         | 
         | If I come across things that are not true, I aim to correct it
         | immediately (like this [3])
         | 
         | In my new career, integrity is the most valuable asset I have,
         | and I aim to make it very clear when I share information that
         | comes with directly talking with people, versus taking things
         | from other sources.
         | 
         | > As with all content marketers selling advice, please take
         | this all with a grain of salt.
         | 
         | Agree on this, and please see the context on when I wrote this
         | article.
         | 
         | [1]
         | https://twitter.com/GergelyOrosz/status/1481195527467319297?...
         | 
         | [2]
         | https://twitter.com/GergelyOrosz/status/1549867691346956288?...
         | 
         | [3]
         | https://twitter.com/GergelyOrosz/status/1534884178428366848?...
        
           | fredgrott wrote:
           | Hi PE, I have found something in how to counter overworked
           | SEO. I started re-using the Google tool Google trends with a
           | twist:
           | 
           | 1 Pick the High Searched Term of your subject. 2 Pick an
           | extremely niche unique term of your subject that gets low
           | search hits.
           | 
           | Now combine them as a title to a post. Income wise one has
           | two levers, immediate bump which often is just as high as the
           | long term tail when it accumulates and the long tail is the
           | niche search term.
        
           | PragmaticPulp wrote:
           | Thanks for the additional context. However, this is the exact
           | issue I was trying to point out:
           | 
           | > this post is from late 2020, when I planned to start a
           | startup, and when I had no idea I would be successful with my
           | writing - it was maybe a month or two after publishing my
           | first book.
           | 
           | The title of the article implies that the content is advice
           | for starting a successful startup for a software engineer. It
           | literally uses the phrase "a startup".
           | 
           | Then you read the content and it's about marketing an ebook.
           | The fact that this was written only a month or two after
           | getting some sales of your ebook is exactly the problem I
           | wanted to point out: There is always a kernel of wisdom or
           | truth inside of Pragmatic Engineer content, but I'm usually
           | left feeling like the headline was hyper-optimized for
           | maximum clickbait value, but the content doesn't quite
           | deliver what the headline promised.
           | 
           | In this specific example, I click because I wanted to read an
           | article about starting a startup as a software engineer.
           | Instead, I got basically a 1-2 month retrospective on
           | marketing an eBook on HN that doesn't even explain why the
           | book took off, other than perhaps luck. That's the type of
           | disconnect between headline and content that degrades the
           | sense of trust very quickly.
        
             | gregdoesit wrote:
             | Thanks for elaborating. You're right: the title is
             | misleading. I changed the title to reflect what I meant to
             | write about: "Want to learn about entrepreneurship, as a
             | software engineer? Sell something online".
             | 
             | And yes, your point is a valid criticism on "selling
             | advice" without having been successful the space you write
             | about. It's also a reason why I'm trying to steer clear on
             | offering advice on running or scaling a business - since
             | running my own business, ironically. I made one exception
             | so far on this, sharing my thoughts on the term 'creator'.
             | [1].
             | 
             | I also noticed how writing about business topics pulls in
             | people who want to succeed in a similar way, and can go
             | down the "publish self help content" in ways that you
             | described. It's not appealing to me.
             | 
             | Appreciate the caveats on the publication! I'll also think
             | of how to make it more clear to indicate my sources are
             | direct and the information is "exclusive" without over
             | using the "exclusive" part.
             | 
             | [1] https://news.ycombinator.com/item?id=32233437
        
               | sanderjd wrote:
               | Hey this is a great answer! Really nice to see a "yep my
               | thinking has evolved over time in these ways", which
               | always feels really rare to me.
        
               | PragmaticPulp wrote:
               | Thanks for responding and being open to some healthy
               | discussion.
               | 
               | To be clear: I am a subscriber and I do recommend The
               | Pragmatic Engineer to a lot of people, although with some
               | of the context above. Looking forward to watching the
               | newsletter evolve over time.
        
               | gregdoesit wrote:
               | Thanks - I keep evolving the publication; The Scoop is
               | barely a few months old and was (still is) a bonus
               | addition to the long-form weekly articles.
               | 
               | To quote or not to quote from other publications is an
               | good question. Re-reading the last two Scoop issues, they
               | both, indeed started with The Information quotes as you
               | rightfully noted. I didn't mark the information that was
               | unreported outside my newsletter clearly either. The ones
               | that were all based on directly talking with sources at
               | companies - like the internal controversy on Slack access
               | at Stripe, compensation rises and the Board's role at
               | Adyen, the Meta PSC process as it's playing out right
               | now, the details on Google's hiring freeze as confirmed
               | with managers at the company, the Graphcore hiring
               | freeze, reporting on the upcoming Apple hiring slowdown -
               | and then sharing when Bloomberg shared information on the
               | same two weeks later.
               | 
               | Here is an un-paywalled The Scoop issue from two weeks
               | ago [1] where the first article was, indeed referring to
               | The Information as a source, the second news referencing
               | Bloomberg - confirming earlier reporting - and the next
               | six scoops mostly from my own sources.
               | 
               | I don't like the idea of calling out "exclusive" details,
               | but I can also see how quoting from other sources can de-
               | value this publication. Also, the reality as a on-person
               | publication is there will be relevant news I won't get
               | to, but might still be relevant to share as a summary.
               | 
               | [1] (removed paywall) https://newsletter.pragmaticenginee
               | r.com/p/fff15093-0d83-41d...
        
         | [deleted]
        
         | sanderjd wrote:
         | Yep, after thinking about this and trying my hand at being the
         | first "engineer" at a pre-product fit startup, I decided that
         | this kind of thing is fine and even sensible advice for people
         | who just want to run a successful business, any business at
         | all, but just very much isn't for me. I like thinking about how
         | to scale up software, not how to get more engagement. I'm just
         | a better fit for more established companies that have a product
         | with some amount of existing flywheel and need to keep it
         | working, improve it, and expand it.
         | 
         | I think the advocacy for these content based businesses would
         | honestly make more sense directed to people whose direct
         | interest is in business and marketing who just need to learn
         | how to do some simple "low code"ing to turn their ideas into
         | businesses. I don't think most of us here got into the
         | programming game to start blogging and book-writing businesses!
         | 
         | Edit to add: I do really like The Pragmatic Engineer by the
         | way! I'm glad the author is interested in this kind of
         | business, because I benefit from it. It just isn't the right
         | sort of thing for me to work on. Different strokes for
         | different folks.
        
         | pyb wrote:
         | The difficulty with tech blogging in general, is that even the
         | best produce at most one genuinely great, authentic piece per
         | year.
         | 
         | So, if you want to be posting regularly, there is no choice but
         | to recycle other people's insights, or produce less well-
         | researched pieces, or to just repeat yourself a lot.
        
           | eatonphil wrote:
           | > The difficulty with tech blogging in general, is that even
           | the best produce at most one genuinely great, authentic piece
           | per year.
           | 
           | Au contraire, the limit as I can see it is more like once per
           | month.
        
           | PragmaticPulp wrote:
           | Recycling insight is one thing, but I was referring to the
           | sense that a lot of the content feels like "reporting on
           | reporting". That is, an article telling me that The
           | Information posted an article that said something.
           | 
           | The quotes are always properly attributed with links, but
           | given that the original content is behind a different
           | subscription I feel slightly sleazy for subscribing to a
           | newsletter that basically summarizes and quotes from a
           | different paid newsletter as a primary source. (I also
           | subscribe to The Information, FWIW)
        
             | gregdoesit wrote:
             | Just want to push back on the note that my newsletter
             | "basically summarizes and quotes from a different paid
             | newsletter as a primary source".
             | 
             | The last issue had the most number of The Information
             | quotes [1] plus a bunch of original reporting and opinions.
             | 
             | The one two weeks ago had one such quote [2] and a bunch of
             | original reporting.
             | 
             | I hadn't quoted The Information three months before, the
             | last time I mentioned anything from that source was late
             | April [3].
             | 
             | All linked issues are un-paywalled.
             | 
             | Point taken though on quoting from other publications and
             | the perception a few such quotes can create in a paid
             | publication, not to mention when these external quotes are
             | how an issue starts. And especially when burying original
             | or "exclusive" reporting from original sources.
             | 
             | I'm learning the ropes on this one as I go and will iterate
             | on the format and the notion of "reporting on reporting".
             | 
             | [1] https://newsletter.pragmaticengineer.com/p/e0cb6dd3-052
             | 7-421...
             | 
             | [2] https://newsletter.pragmaticengineer.com/p/fff15093-0d8
             | 3-41d...
             | 
             | [3] https://newsletter.pragmaticengineer.com/p/1d8672a5-a2a
             | b-48e...
        
               | yunohn wrote:
               | I appreciate the links and sources, I'm not sure what
               | OP's problem is. I have a feeling they prefer opinion
               | pieces, instead of insights into reported news.
        
               | pyb wrote:
               | I think Gergely's ambition is to be more than just a news
               | outlet.
        
           | mathgladiator wrote:
           | There's unique authentic content and then there is expanding
           | what is already known with a voice. Something that I refer to
           | when I reflect on this is https://xkcd.com/1053/
        
         | mouzogu wrote:
         | > A similar - though much more impactful - example was how Traf
         | Icons saw over $250K in sales after MKBHD - a YouTuber with
         | over 13M subscribers - made a video with over 7M views of him
         | installing these icons
         | 
         | these post usually based around survivorship bias, that's
         | assuming there was no prior relationship/agreement.
        
       | Brajeshwar wrote:
       | A good book (free to read online) for founders getting to sell
       | for the first time - https://www.foundingsales.com
        
         | jdthedisciple wrote:
         | Oh nice, seems very relevant to me - Thanks for sharing!
        
       | gizmo wrote:
       | This guy puts a LOT of effort in marketing. Much more than the
       | typical software engineer is willing to do. Twitter, substack,
       | blog, youtube, SEO content, ads, he does it all.
       | 
       | Of course you'll be successful if you spend years marketing
       | yourself and learning all the tricks of the trade. What most
       | engineers want, though, is to do well online while spending most
       | hours on interesting software projects and putting in a minimal
       | marketing effort. I'm happy for the guy, but I'm pretty sure most
       | people here wouldn't be happy if we had to do his job.
        
         | sanderjd wrote:
         | Yep, I won't work anywhere that doesn't have a good marketing
         | department that I'm not involved in. Marketing is super
         | important, usually more important than what I'm doing, but I'm
         | not the right person to do it.
        
         | quickthrower2 wrote:
         | A regular job has similar issues. Instead of marketing it is
         | meetings, estimates, status reports, process, politics, etc.
        
           | sanderjd wrote:
           | This isn't the same thing. All of those things are part of
           | the overall effort to engineer some kind of software
           | artifact, which is what I enjoy doing. A meeting trying to
           | come to consensus on an approach or to prioritize competing
           | work or what process we should be using to avoid production
           | issues or keep documentation up to date is not the same thing
           | as running a twitter account or experimenting with different
           | headlines or copy. Both kinds of work are very important, but
           | the first kind is what I enjoy doing and the second kind
           | feels like pulling teeth to me and that makes me bad at it.
        
         | tiborsaas wrote:
         | This is the "secret". Without a huge follower base, it's really
         | hard to do sales without spending loads of money on marketing.
         | 
         | An alternative though is to jump on a hype train and pray that
         | the momentum will pick you up.
        
           | CSMastermind wrote:
           | I think there's something to be said for effort to outcome
           | ratios being the limiting factor.
           | 
           | This is why making something you genuinely enjoy can be the
           | best approach. Because the reward you get is the satisfaction
           | of having done it and the money you make plays a much smaller
           | role.
           | 
           | Some of the most successful people I know had the initial
           | reaction of "oh this is getting too much attention I should
           | stop" when their things initially became popular before
           | leaning into the interest and making businesses out of them.
           | 
           | There's a reason common start up advice is "solve a problem
           | that you have."
        
             | tiborsaas wrote:
             | I've tried a few things that I genuinely enjoyed and I wish
             | I haven't, they were also problems I personally had.
             | 
             | Now I think the best question to ask before building
             | anything online is: "can I sell this to people?" If the
             | answer is no or maybe, then consider it a hobby.
             | 
             | Unfortunately sales is not solved by building things I
             | love.
        
         | eatonphil wrote:
         | I think everything you're saying is exactly right. I think most
         | developers wouldn't be happy doing what needed to be done to be
         | successful (mostly the emphasis on marketing).
        
       | jordanmorgan10 wrote:
       | I never know what to think about these posts. As I've mentioned
       | in other comments or posts around similar topics, I've had a
       | successful eBook and still do. But when I'm asked for advice, I'm
       | not really sure what to say. It just feels like dumb luck
       | sometimes, honestly.
        
         | Kaze404 wrote:
         | Luck is always a factor in everything, but what really matters
         | is being prepared to take advantage of it when luck strikes.
        
           | jordanmorgan10 wrote:
           | That is true. I often fluctuate between thinking I've done
           | something right and just got lucky, or perhaps a combination
           | of the two.
        
             | orzig wrote:
             | Certainly a combination! Here's a study I think every child
             | should be taught, where they created artificially
             | compartmentalized worlds for new music. They found:
             | 
             | 1) many songs had almost no downloads in any world. They
             | were "truly bad", and avoiding that is the skill
             | 
             | 2) amongst the non-bad, different song is went viral in
             | different worlds. That is the luck.
             | 
             | So you're both; half-congratulations!
             | 
             | https://www.princeton.edu/~mjs3/salganik_dodds_watts06_full
             | ....
        
       | amelius wrote:
       | rule #1: don't take advice from soneone who sells shovels.
        
         | thenerdhead wrote:
         | The saying needs context. Not everyone can infer the gold rush
         | aspect.
        
         | corobo wrote:
         | Don't take advice from the only person making money?
         | 
         | I'm not sure the metaphor fits
        
         | Kaze404 wrote:
         | Is this an actual saying? It made me think of Twin Peaks
         | (season 3) where one character runs a conspiracy, conservative
         | radio show and sells golden shovels that his listeners proudly
         | display.
        
           | croes wrote:
           | More like this, don't try to mine gold when you can sell
           | shovels.
        
       | marc_io wrote:
       | I wanted to hear more about the "is there a demand for this?"
       | part, as choosing a suitable niche is one of the most important
       | tasks before starting any kind of online venture.
       | 
       | Finding a middle ground between "what do I want to do" with "what
       | people want" and "which specific niche still has some space
       | available" is a tricky task.
       | 
       | One simply shouldn't even think about doing any real product work
       | without pondering about and validating this choice, as a bad one
       | can pretty much invalidate all the solid work done afterwards.
        
       | jollybean wrote:
       | '1st time founders talk about product, 2cnd time founders talk
       | about channel'.
       | 
       | If you go to the Drug Store and look at the variety of aisles,
       | note that the products don't change much.
       | 
       | The channels to those spots on the shelf are locked down hard.
       | New products into that space are usually by companies who control
       | distribution.
       | 
       | What happens when a crack dealer shows up on the corner in
       | someone else's turf? They get shot. Well, you're not going to
       | just walk into some market without being a target.
       | 
       | Hence the dilemma.
       | 
       | Products that have natural breakthrough aspects already have a
       | big advantage.
       | 
       | There are so, so many cool physical products that would exist but
       | don't because channels are locked down by big players.
       | 
       | Also another note - the author's attempt at digital advertising
       | seemed to be a big glib! Throwing $40 on Twitter won't get you
       | much. Most of it has to do with the ad and the target market.
       | 
       | The author definitely has some natural marketing skills, due to
       | their obvious ability to narrate a story and capture attention
       | with this article I'd recommend he leverage that in some way,
       | possibly with a YouTube ad of some kind to try things out.
        
       | throwaway743 wrote:
       | Kinda confused. What ended up working in the long run in terms of
       | their marketing? Am I wrong to think they left that out and only
       | mentioned the success of their marketing for launch?
        
       | scottydelta wrote:
       | > I wrote a Show HN post, then crossed my fingers... and with
       | luck, the post ended up upvoted, and eventually on the front page
       | of Hacker News. Well it doesn't help when HN quietly shadow bans
       | your posts. I have been a member of HN since 2013 and have barely
       | submitted like 10 posts over this time. I only comment where I
       | think I can contribute but recently I have realized that HN has
       | shadow bans my posts. Once I wrote a comment on HN about slippery
       | slope of self hosting apps which I host and people seemed
       | interested. So I decided to write a substack article about it and
       | post it on HN. Guess what, HN shadow banned it because I am not
       | supposed to submit stuff that I wrote but submit things I found
       | on internet interesting.
       | 
       | Then recently I shared a reddit post on an Upwork scam and HN
       | shadow banned it too. smh..
        
         | kordlessagain wrote:
         | Is your first paragraph a quote or your own comment? I usually
         | post a ">" in front of quotes from articles or other users.
         | 
         | I've seen posts I put up get lots of votes, go to the top
         | position and stay there. I've also seen others go up, then drop
         | off. It stands to reason if someone reports something for a
         | site guidelines violation that it would weigh the article.
         | However, I'm not sure that's how it really works.
         | 
         | You could reference Dang's comments about things like this for
         | more insight. I wish we had the source code of HN to inspect,
         | but then again it's written in a custom language, so I'm not
         | sure I'd understand it!
         | 
         | Either way, this place is usually awesome and they do a good
         | job policing it in a way that it has stayed awesome for a
         | really long time. That's not to say some individuals here and
         | there aren't burned by it. It's just letting go of it that is
         | important. I don't think anyone here has time for long term
         | grudges. If they did, they aren't worth the effort thinking
         | about them.
         | 
         | This place isn't going to make or break you or your idea. The
         | only thing that can do that is you! Good luck and I hope you do
         | well with the writing!
        
       | [deleted]
        
       | ChrisMarshallNY wrote:
       | _> For the book, I spent_ 2.5 _months writing, editing, and
       | refining the content of over 200 pages._
       | 
       | Two and a half months to write, edit and refine 200 pages?
       | 
       | Kudos!
        
         | gregdoesit wrote:
         | Thanks. The book ended up as 61,000 words - which is not that
         | much compared to all-text books - but lots of pages of resume
         | examples. A "normal" 200 page book could have up to double the
         | number of words (100-120K words). Just want to add that detail,
         | as a "normal" 200-page book in two months would be much more
         | impressive.
         | 
         | I originally aimed for a ~40 page book - a PDF initially -,
         | assumed it will have a few chapters at most. As I started
         | writing and pulling in more advice from recruiters and hiring
         | managers, the chapters added up.
         | 
         | In what is pretty usual for projects you do the first time, I
         | under-estimated the scope, as well as the time it will take. My
         | original budget for time was a month. Not too different from
         | some software projects in a completely new domain :)
        
           | ChrisMarshallNY wrote:
           | I can relate. I have done my share of writing (and missing
           | deadlines).
           | 
           | I don't know if I could match your velocity, though.
           | 
           | Good luck!
        
         | borroka wrote:
         | I guess it is probably 1000 words a day on average. I don't
         | know whether the book have plots, graphs and other
         | illustrations.
         | 
         | It is fast writing, but doable. It requires knowing the subject
         | in advance well--that's a given--consistency (starts and stops
         | double the time, the longer one writes, the easier it becomes),
         | and to copy and paste here and there paragraphs and articles
         | that one has written and saved through their career--there are
         | many "additional_material.txt" in my folders.
        
       | gregdoesit wrote:
       | I'm the author of this article. Please note that 2020 should be
       | added to the title, as I wrote it late 2020, after I left Uber
       | and my plan back then was to start a startup some months later.
       | 
       | I had recently left Uber, and launched this e-book, and wrote
       | this post with notes on what I thought might be useful skills as
       | I go ahead with that startup.
       | 
       | Note that I did not go ahead with founding a startup, so most of
       | this post should be taken as "skills I thought would have been
       | useful if I launched a venture-funded startup."
       | 
       | I do think you can learn things better if you have some skin in
       | the game. Specifically, learning about entrepreneurship can be
       | easier if you start a small venture, even if on the side.
       | 
       | Also, as PragmaticPulp pointed out, the title is misleading given
       | my advice is based on a book launch, not a startup. I changed the
       | title on the original blog post to "Want to learn about
       | entrepreneurship, as a software engineer? Sell something online."
        
       | hopineer wrote:
        
         | gls2ro wrote:
         | What is wrong with leaking news about layoffs?
         | 
         | Or to ask the reverse: in case of layoffs that are kept secret
         | who is benefiting from secrecy: the users/consumers, the
         | employees, the investors, the founders?
        
       | a9h74j wrote:
       | > If you're considering starting a company: sell something online
       | first to get a better feel of all the other things you'll need to
       | focus on top of building a product. This experience has only made
       | me more excited about doing something from scratch
       | 
       | This article did not read to me as _Tim Ferris for X_. Nothing
       | that couldn 't be read elsewhere, but to me not blameworthy or
       | anything.
       | 
       | Generically: Don't make your _important_ product to get out there
       | the _first_ product you try to get out there. So business
       | structure first, then important product or service.
        
       | siddontang wrote:
       | I joined a startup 7 years ago as the first employee to build an
       | open-source distributed database and have been working as a chief
       | engineer since then. I write a lot of code, but most of the time
       | I'm actually doing something other than code:
       | 
       | I visit customers to show our product proposition and listen to
       | their requirements, write articles online to introduce our
       | product, participate in meetups to talk about the technical
       | architecture, operate the community to attract contributors, talk
       | to ISVs or other companies about product integration...
       | 
       | Many of them are not programming, but why I still have to do
       | these? I think even we have a good enough product, if nobody
       | knows about it, it is nothing. We must try our best to improve
       | the awareness of our product.
       | 
       | By the way, doing these things also make me grow faster, become
       | more focused and even better at programming. So if you are a
       | Software Engineer, please have a try, this is another kind of fun
       | :-)
        
       | davidw wrote:
       | Rob Walling's book, "Start Small, Stay Small" was full of great
       | advice for exactly this demographic. Some of the advice is kind
       | of dated at this point... what would people recommend these days?
       | It's still probably worth a read, because some of the advice is
       | fairly timeless.
        
         | thosakwe wrote:
         | I read "Start Small, Stay Small" in 2021. More modern advice is
         | on YouTube instead of books. Try channels like Noah Kagan, or
         | Microconf.
        
       | LAC-Tech wrote:
       | _I wrote a Show HN post, then crossed my fingers... and with
       | luck, the post ended up upvoted, and eventually on the front page
       | of Hacker News._
       | 
       | I genuinely have no idea how that happens. Everything I've
       | submitted falls immediately off the front page and gets zero
       | comments.
       | 
       | At first I figured it's just because it was my blog (hello
       | imposter syndrome), but I've also posted old classic articles
       | from others that usually get a heap of comments, and they too got
       | nowhere.
       | 
       | I'm guessing HN front page is either dumb luck, or requires some
       | deep SEO voodoo that's beyond me.
        
         | synu wrote:
         | It does happen sometimes. It's actually allowed to repost
         | something that didn't originally get traction, as long as it
         | isn't excessive.
        
           | LAC-Tech wrote:
           | I've submitted 11 things on HN. Three things were my content,
           | three I'd seen posted here before that got a lot of comments
           | but hadn't been posted for a while, and the rest were just
           | random things of interest.
           | 
           | Had much more success submitting stuff to reddit. So I guess
           | I'll stick to the comment section on HN :)
        
             | yamrzou wrote:
             | 11 is not that much. Out of my 442 submissions, only 35
             | reached the front page and had significant activity (>= 20
             | points and >= 10 comments). That's an 8% chance of reaching
             | the front page without optimizing anything (apart from the
             | interestingness of the submissions themselves).
        
               | LAC-Tech wrote:
               | Those are awful odds. I'll leave HN frontpage to the
               | lucky and the professionals.
        
               | synu wrote:
               | Looking through your submissions, all of those are such
               | interesting topics. It's a shame there isn't time and
               | space for all the interesting topics that must be being
               | submitted all the time.
        
         | input_sh wrote:
         | > or requires some deep SEO voodoo that's beyond me.
         | 
         | Timing and somewhat clickbaity titles.
         | 
         | By timing I mean if the last item in /newest is like 30 min
         | ago, don't bother, it'll go to the second page too fast to get
         | traction. If it's like 2h ago, then post.
         | 
         | And by clickbaity titles I don't really mean "you won't believe
         | what happens next" kind, but to use your submissions as an
         | example, "You Can't Sit on the Sidelines and Become a
         | Philosopher" is the only one I would click on. The other 10
         | didn't make me curious one bit.
        
           | em-bee wrote:
           | i found about half of those topics interesting
        
           | themulticaster wrote:
           | Interesting - normally I never look at /newest, but after
           | reading your comment I had a brief look. And apparently some
           | users post 4-5 links in quick succession. At first I
           | suspected they were bots, but apparently said users simply
           | decided to post a few links today. Not the typical submission
           | pattern I would have expected.
        
             | michaelsalim wrote:
             | The other day I saw someone explain how they made a habit
             | of posting interesting news they saw at the end of the day.
             | I imagine that user might be doing something similar.
        
         | tuxie_ wrote:
         | I asked this same question some time ago and it went nowhere:
         | https://news.ycombinator.com/item?id=27278175
         | 
         | > as of this moment we even have stories with 3 votes in [the
         | front page]. At the same time I've seen some stories go
         | unnoticed with 9 votes in the "new" section.
        
         | tootie wrote:
         | The unwritten rule of startup success is to be lucky. As with
         | anything, luck favors the prepared but you still need luck.
        
       | tarsinge wrote:
       | I have an alternative for B2B that worked not too bad for me as a
       | typical introvert sales-averse SE: working a few years in
       | customer support, pre-sales and solution engineer, ideally all
       | three at the same time (in B2B obv.). Then you'll hopefully have
       | a good grasp of the sales process, how to make a good demo, how
       | is organized the typical medium big company, which will help both
       | close deal and build relevant features by talking to the relevant
       | persons.
       | 
       | Then by knowing both how to build software, how works a typical
       | company and how to sell, I was ready when an opportunity showed
       | up.
        
         | sanderjd wrote:
         | But, like, do you _enjoy_ that work?
         | 
         | I got bit by this same "I want to run a business" bug in the
         | past, but I've been much happier since I concluded that it's
         | actually better for me personally to do engineering work on
         | successful products that I believe in.
        
         | moneywoes wrote:
         | Do you have a blog? Alternatively are you open to questions
        
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