[HN Gopher] Instagram is shifting to videos - users aren't happy
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       Instagram is shifting to videos - users aren't happy
        
       Author : laurex
       Score  : 262 points
       Date   : 2022-07-27 18:03 UTC (4 hours ago)
        
 (HTM) web link (www.washingtonpost.com)
 (TXT) w3m dump (www.washingtonpost.com)
        
       | fdgsdfogijq wrote:
       | Theory on facebook failure/Google failure to innovate:
       | 
       | They have the highest leetcode standards out of FAANG. As does
       | Snap. They hire people that basically memorized computer science
       | algorithms. And so their employees are bookish, not innovative
       | people. Apple, Microsoft, and Amazon do not have the same issues
       | with creating new products.
       | 
       | Keith Rabois (top VC), mentioned that FB has always prioritized
       | optimization over new products because of the Ad business. That
       | also could explain their inability to do anything but copy other
       | business ideas.
       | 
       | The opposing point of view would be that Ads on FB/Google are so
       | profitable that working on anything else pales in comparision (in
       | terms of profit generation). And so they dont innovate, but
       | iterate and optimize.
       | 
       | My vote is that excessive leetcode testing selects for employees
       | with no creativity. And while these companies are massive, lower
       | level engineers hired ten years ago do rise to the top and run
       | whole divisions
       | 
       | EDIT:
       | 
       | Counterpoint on how good early Google employees were:
       | 
       | the above maxim does not apply because that was before leetcode
       | became huge, people passing those interviews were actually
       | brilliant, they didnt spend six months studying in a basement
        
         | Jasper_ wrote:
         | The ones coming up with products are usually executives looking
         | to advance their career. e.g. everyone I know who worked on
         | Google Stadia who cared readily pointed out all the problems
         | from idea to implementation. Management & product design waved
         | off the concerns, said they were in for the long haul, and that
         | the product would be a huge success regardless. And then they
         | got cold feet after realizing how much of a flop it was, and
         | how money they needed to spend to make a real entry into games.
         | 
         | I am no fan of leetcode. I think Google's engineering interview
         | process is mostly RNG. But have you seen mock interviews for
         | the product designers? They're even more inscrutable:
         | https://www.youtube.com/watch?v=qTcXXGJiunA
        
           | klabb3 wrote:
           | I agree, in the sense that it's less about leetcode skills
           | and more about company politics. I can tell you for a fact
           | that the programming geniuses don't make product decisions,
           | much less so strategy decisions. These products would look
           | VERY different if that was the case.
           | 
           | Instead, the important strategic decisions are left for
           | various opportunistic short termers, like product managers,
           | directors etc. They are incentivized on shorter time scales
           | and are motivated by prestige, visibility and career
           | advancement. What looks good in a slide deck will be
           | rewarded, basically. These people are much more in touch with
           | internal company politics first and the industry at large
           | second. They are shockingly oblivious to their own user base
           | - (YouTube rewind is the best irrefutable proof for this).
           | 
           | Big redesigns and product changes are rewarded for way too
           | early, imo. Common tenure for a PM is 1-1.5 years, enough for
           | a promotion, and short enough to weasel out before they have
           | to deal with the backlash.
        
           | WalterBright wrote:
           | I've had a couple young people complain to me about leetcode
           | interviews at Google. I replied that they could spend a
           | couple weeks going over the leetcode books, and if that was
           | what it took to get a $250,000 job, then that will be the
           | best investment of time they'd ever make.
           | 
           | Besides, one cannot help but learn programming things from
           | examining leetcode solutions.
           | 
           | Google probably also wants to hire motivated people, and
           | people who will study up on leetcode will be a better hire
           | than a lazy one who doesn't want to put in the work.
        
             | 1980phipsi wrote:
             | Nevertheless, it's an empirical question as to whether this
             | method of recruiting produces the employees that maximize
             | long-term profits for the company.
             | 
             | I don't doubt that a major reason for asking these types of
             | questions, as opposed to an IQ test or something, is that
             | it is basically illegal in the US to do so.
        
               | WalterBright wrote:
               | It's an empirical question about every method of
               | recruiting. Making a bad hire can cost a company dearly.
               | If there was some obviously better way of doing it,
               | wouldn't companies do that?
               | 
               | Avoiding expensive lawsuits is likely another reason for
               | leetcode gates.
        
           | loudmax wrote:
           | I was actually impressed at how well Stadia worked. My
           | impression is that they did an excellent job at the technical
           | implementation. A lot of games don't require millisecond
           | response times or amazing graphics and Stadia would have had
           | one of the best anti-cheat systems for multiplayer games,
           | basically for free.
           | 
           | What sank Stadia before it even launched was their asinine
           | pricing strategy. It should have been clear to anyone with a
           | basic understanding of computers that playing a game over the
           | network will be inferior to playing local, but they could
           | have made up the difference with pay as you go pricing and an
           | emphasis on multiplayer games where the graphics don't matter
           | as much. Of course they did the exact opposite, and then
           | decided to double down on bad ideas by ignoring indie
           | developers.
           | 
           | I still think the technology has a lot of potential (well in
           | Stadia's case _had_ a lot of potential), but with that kind
           | of management, even the Covid lockdowns and the GPU shortage
           | weren 't enough to save a product that was designed to fail.
        
             | emptysongglass wrote:
             | You're writing like Stadia's already dead, which it isn't
             | and far from it. I've tried all the cloud gaming platforms
             | and none touch the ease of use and pick-up-play quality of
             | Stadia.
             | 
             | People today are even playing Stadia without knowing it
             | thanks to Google's new white-labeling strategy.
        
         | mrtksn wrote:
         | > They have the highest leetcode standards out of FAANG. As
         | does Snap. They hire people that basically memorized computer
         | science algorithms.
         | 
         | I find this naive, as if coders have a say on the product. The
         | jobs in big companies tend to be very boring and actually
         | simple since their core product is already there and all these
         | people simply maintain and steer it based on the data.
         | 
         | IMHO the difference is simply in their situation. Google&Meta
         | are absolute monopolies, nothing new had to come out of them as
         | they were making more and more money as they optimize the same
         | old product. They suffered the Galapagos syndrome, similar tp
         | the Japanese smartphone market.
         | 
         | Apple is not in that spot, they need to aggressively innovate
         | as the competition is strong.
        
           | fdgsdfogijq wrote:
           | Regardless of the limited impact, its hard to argue that
           | there isnt a distinct difference in innovation/releasing good
           | products between Google/FB and Amazon/MSFT/Apple. The latter
           | simply innovate more and create more things that people want.
           | So the question is why
        
             | mrtksn wrote:
             | I tried to answer why :) Unlike FB/Google, AMZN/MSFT/AAPL
             | does have strong competition, therefore they can't simply
             | milk the current offerings. They have to innovate.
        
         | raz32dust wrote:
         | Engineering at FB/Google has not shown any dearth of
         | innovation, even recently. The premise is just wrong.
         | 
         | [1] https://research.facebook.com/publications/ [2]
         | https://research.google/pubs/
        
         | yashap wrote:
         | You really think Google have a failure to innovate? Obviously
         | search was their first, core innovation, but over the years
         | they've delivered so many other successful products (many
         | acquired, true, but even those they've evolved really well).
         | Off the top of my head:
         | 
         | - Maps
         | 
         | - AdWords
         | 
         | - Gmail
         | 
         | - YouTube
         | 
         | - Analytics
         | 
         | - Translate
         | 
         | - Calendar
         | 
         | - Sheets
         | 
         | - Docs
         | 
         | - Drive
         | 
         | - Meet
         | 
         | - Slides
         | 
         | - Drawings
         | 
         | - Forms
         | 
         | - Trends
         | 
         | - Alerts
         | 
         | I'm sure I'm missing a bunch too. IMO they've pushed the
         | envelope in a massive number of spaces, and continue to do so.
         | That's an incredible number of insanely successful software
         | products for a 23 year old company.
         | 
         | Edit: I was thinking web/mobile apps there, missing obvious big
         | ones like Android, Chrome, self-driving cars, a bajillion
         | Google Cloud products, Chromebooks, Go, Dart/Flutter, AMP,
         | Bazel, Protobuf, gRPC, Quik/HTTP2/3-related innovations, etc.
        
           | liveoneggs wrote:
           | Did you intentionally make a list of google acquisitions as a
           | joke?
        
             | yashap wrote:
             | Many of these started as acquisitions, but they massively
             | transformed them. For example, they acquired some products
             | in the mapping space, but none of them remotely resembled
             | what Google Maps have become.
             | 
             | Taking some starting point, hugely evolving it/transforming
             | it, and growing it into a dominant market leading product,
             | I personally consider that innovation.
        
           | [deleted]
        
           | i386 wrote:
           | Ads is the only thing on that list that brings in revenue.
        
             | tech234a wrote:
             | Maps and Translate have paid APIs available.
        
             | sfe22 wrote:
             | Drive (and docs/gmail) is also profitable. So is maps and
             | youtube.
        
           | aquova wrote:
           | For context though:
           | 
           | - Maps - 2005
           | 
           | - AdWords - 2000
           | 
           | - Gmail - 2004
           | 
           | - YouTube - 2005, but not founded by Google
           | 
           | - Analytics - 2005
           | 
           | - Translate - 2006 (but with neural machine engine in 2016)
           | 
           | - Calendar - 2006
           | 
           | - Sheets - 2006, but not founded by Google
           | 
           | - Docs - 2006, but not founded by Google
           | 
           | - Drive - 2012
           | 
           | - Slides - 2007, but based on acquisition
           | 
           | - Drawings - 2010
           | 
           | - Forms - Prior to 2014, couldn't find exact date
           | 
           | - Trends - 2006
           | 
           | - Alerts - 2003
        
             | tech234a wrote:
             | Analytics was based on the acquisition of Urchin; the "utm"
             | that is still seen in URL parameters today stands for
             | "Urchin Tracking Module" [0].
             | 
             | [0]: https://en.wikipedia.org/wiki/Google_Analytics
        
             | pyb wrote:
             | Maps was also an acquisition.
        
           | stefanfisk wrote:
           | Aren't all of those products over a decade old by now?
        
           | johannes1234321 wrote:
           | How old is the youngest of those? Any major new product
           | younger than 10 years? - Sure they do incremental work an all
           | of those, but where is the new?
        
           | kolbe wrote:
           | I think he's talking about today, not 10+ years ago.
        
             | hotpotamus wrote:
             | Aren't they also mostly just web2.0 versions of Microsoft
             | Office products? Like Docs and Sheets are just Word and
             | Excel right? I feel like I'm missing something. Certainly
             | putting them in browser plus some cloud storage is
             | innovative, but doesn't it seem kind of obvious?
        
           | runevault wrote:
           | Youtube was purchased, so that one isn't anything innovated
           | in house.
        
           | _jal wrote:
           | Edited to add acquisitions, where appropriate:
           | 
           | - Maps (Keyhole, Where2, Endoxion)
           | 
           | - AdWords (Doubleclick)
           | 
           | - Gmail (reMail)
           | 
           | - YouTube (Youtube)
           | 
           | - Analytics (Urchin)
           | 
           | - Translate (Phonetic Arts)
           | 
           | - Calendar (Timeful)
           | 
           | - Docs (Upstartle)
        
             | sakopov wrote:
             | I thought Gmail was someone's "20% time" personal project?
        
             | lokar wrote:
             | AdWords was not based on double click
        
             | dagw wrote:
             | Google Maps, the web application, was not an acquisition.
             | Google bought two companies that made desktop mapping tools
             | (One of them lived on as Google Earth Pro and was a
             | commercial product they kept selling for years) and used
             | that as a basis for developing the web based Google Maps.
             | 
             | Also based on everything I can find, Gmail started as an in
             | house project. reMail was acquired 5+ years after Gmail
             | launched.
        
               | _jal wrote:
               | Agreed, this gets super fuzzy at some point, most
               | quibbles with the list will probably have some merit.
        
           | katbyte wrote:
           | That list would be a lot more informative and accurate id you
           | include the launch date of each
        
           | chinchilla2020 wrote:
           | acquisition is not innovation. However, they did make some
           | very shrewd business moves there.
           | 
           | Google makes all their money off search advertising. They
           | always have, and still do. They are a one trick pony with one
           | REALLY good trick.
        
           | scottyah wrote:
           | I agree with you on how much innovation occurred at google,
           | but I think the timeline of when these innovations occurred
           | vs when leetcode interviews really took hold is what the
           | commenters are addressing. In the old days they had crazy
           | hiring processes where riding a unicycle helped your case.
           | This ushered in a group of very brilliant creatives that
           | innovated. Now, most hires are required to memorize data
           | structures and algorithms- things that a lot of the smart
           | creative people loathe to do, and as a result the pace of
           | innovation has slowed to almost a halt.
           | 
           | My personal opinion is that there were too many chefs in the
           | kitchen and google is now trying to optimize the "creative
           | leader" to "can pump out rote code" ratio.
        
         | WalterBright wrote:
         | > basically memorized computer science algorithms
         | 
         | The path I see in profession after profession is:
         | 
         | 1. copy something
         | 
         | 2. make variations on the copied stuff
         | 
         | 3. make your own
         | 
         | > And so their employees are bookish, not innovative people.
         | 
         | Why would bookish people not be innovative?
        
         | throwaway20004 wrote:
         | Isn't snap known as being one of the most innovative social
         | media platforms? e.g. creating stories before anyone else,
         | bitmojis being popular, innovative filters, etc. I don't buy
         | this tenuous connection between leetcode and innovation lol
        
         | joe_the_user wrote:
         | This may be true about what Google employees have become ...
         | 
         | But the changes at Facebook and Google have a clear cost-
         | benefit equation. When a company is in an expanding market,
         | improving it's offering to capture more of the market is very
         | worthwhile. When a company is in a static market where they
         | aren't likely to lose too much market share, the company has
         | incentive to squeeze as much profits out of their market share.
         | Usually that's by raising prices but in this instance it's by
         | stuffing in as much ads and behavior-control shenanigans as
         | possible.
         | 
         | You can say this is because of monopoly but similar dynamics
         | happen with "oligopolies" - cellphone providers or pre-foreign
         | competition US automakers.
        
         | Apocryphon wrote:
         | How much leetcoding do their PMs do? I understand your overall
         | point, but I don't think having a high algorithmic/data
         | structures whiteboarding bar for their engineers correlates to
         | Facebook's weakening product abilities. Ditto for Google.
        
           | sorry_outta_gas wrote:
           | TBH this not scientific at all but judging from my linkedin
           | feed the worst 'product people' I've worked with have ended
           | up at facebook/meta, amazon and google -- apple and a bunch
           | of smaller companies ended up with the best
           | 
           | it's a mixed bag when it comes to engineers though, most of
           | my highest performing coworkers are pretty evenly distributed
           | between the batch with the exception of amazon which seems
           | like a catch-all
        
           | fdgsdfogijq wrote:
           | I think it does. As much as companies want to believe that
           | product runs the product, an engineer that can create new
           | things that influences the product is massively more
           | valuable. Amazon commonly has engineers drive new
           | innovations, product people nowhere to be seen
        
             | threeseed wrote:
             | I've worked for Apple and Product Management absolutely
             | runs the product.
             | 
             | Engineers of course have entry points into this process but
             | ultimately they aren't responsible for the overall process
             | of what, how and when things get build.
             | 
             | You act like you know better than all of these companies so
             | maybe you can try building a multi-billion business with
             | just engineers. Good luck with that.
        
             | nrb wrote:
             | There are without a doubt a sea of creative people at Meta,
             | the question is whether the organizational structure
             | disincentivizes creative collaboration with engineering.
        
         | polote wrote:
         | Two of the most profitable and innovative companies in the
         | world.
         | 
         | HN first comment :
         | 
         | > Theory on facebook failure/Google failure to innovate
        
           | threeseed wrote:
           | It reads like someone who failed to make it past the
           | interview stage and is bitter about it.
        
             | fdgsdfogijq wrote:
             | I have worked at two top tech companies, and previously
             | worked on an ML research team for an investment firm. I am
             | speaking from first hand experience
        
         | shreyshnaccount wrote:
         | I see where you're coming from but I disagree. your posts
         | assumes that people who are good at leetcode (or more
         | accurately, get good at leetcode by spending time on it) are
         | not creative. but I'd like to point out that creativity isn't
         | an intrinsic ability, but largely a skill. you get more
         | creative the more you practice. innovation is not just about
         | thinking differently for the sake of it, but more about the
         | cross-pollination of ideas from different domains. that's what
         | mathematicians do a lot of the time- see what unsolved puzzle
         | can be re-shaped to be like a solved puzzle, and that's what a
         | good computer scientist should be able to do with tech. i
         | belive, at the same time, that leetcode is pretty fucking
         | useless as a measure of ability and a way of learning new algos
         | because. my opinion on the matter is that big tech like Google
         | and fb suck because each manager has to justify their bullshit
         | job by doing some bullshit change. there's no coherent vision
         | anymore and the company has fragmented into a thousand teams,
         | each run like a bad startup with infinite funding just until
         | the boss gets a promotion or smth. and then the team does some
         | other bullshit changes. apple has always had a very coherent
         | product vision, and so this doesn't happen. i belive my
         | conjecture is simpler and more plausible than saying that
         | people who work hard aren't creative.
        
         | nrb wrote:
         | I don't think the two are connected. It's more likely that it's
         | because feature decisions at these companies are made by
         | thousands of product people who have their own performance
         | objectives, most of which are misaligned with the wishes of
         | users.
        
           | rpastuszak wrote:
           | I think this is an underrated comment. It's hard to
           | innovate/apply divergent thinking if you're so far from the
           | user.
           | 
           | Adtech as an industry would also be a factor, since it's not
           | only not aligned with value/user goals, but working actively
           | against them. I'm saying that as someone who worked in the
           | domain.
        
         | dqpb wrote:
         | > their employees are bookish, not innovative people
         | 
         | This is false. However, there is probably a misalignment
         | between what the employees want to innovate on, and what
         | Instagram users want.
         | 
         | My guess is that deep down it's hard for a talented adult to
         | truly give a fuck about Instagram.
         | 
         | So they do what they have to to keep themselves feeling like
         | their work is meaningful. And that diverges from what consumers
         | of tween influencer / fake-moment-creators think they want.
        
         | Willish42 wrote:
         | > The opposing point of view would be that Ads on FB/Google are
         | so profitable that working on anything else pales in
         | comparision (in terms of profit generation). And so they dont
         | innovate, but iterate and optimize.
         | 
         | This argument is basically the same posed in the Innovator's
         | Dilemma, and IMO it's more on the money at least for Google.
         | The high hiring bar for Google was arguably much higher in its
         | earlier years, when they were still innovating like crazy.
         | Becoming a larger company, having a larger executive team
         | instead of Larry and Sergey, and optimizing for profits rather
         | than moonshots and "creative" projects like Loon, Wing, and
         | even projects with a lot of internal support like Inbox all
         | have an effect trending towards "less entrepreneurial".
         | 
         | People also seem to generally have a pretty big bias towards
         | Cloud not being considered "entrepreneurial", while still
         | having a huge engineering opportunity cost. You're comparing
         | Facebook and Google but Google has spun out a #3 Cloud provider
         | in the last ~7 years that people largely ignore despite that
         | making up almost half of Google's employee count at the moment.
        
         | raverbashing wrote:
         | Same with Google, where Marissa Mayer would allegedly run A/B
         | tests to find the best shade of blue
         | 
         | Pro-tip: that's not how you build a system. The best shade of
         | blue is the least of your concerns
         | 
         | "Oh but Google/FB have actual designers, product people etc",
         | yes but don't underestimate management's (those who got
         | promoted, usually from the engineering ranks) ability to
         | mismanage it
        
         | chinchilla2020 wrote:
         | Sort of. There is not a direct correlation between leetcode,
         | engineering skill, and productivity.
         | 
         | I also know some boneheads who made it into google somehow. I
         | think hiring is more of a crapshoot these days than it was in
         | the early 2000s when the tech industry was not cool, was fairly
         | homogenous and full of nerds.
        
         | paul7986 wrote:
         | Zuckerberg is not an innovator we all know where Facebook came
         | from. He's a do-er and copier and he will lose the AR Glasses
         | race as it requires someone innovative behind that ship.
         | 
         | He keeps throwing all this money at VR which has been around
         | since the 90s. The general public doesnt want it.. want
         | something strapped to their face/isolating themselves from real
         | life... it is not the next iPhone!
        
         | simplMath10 wrote:
         | Apple was famous for taking forever to design "their copy" of
         | popular thing.
         | 
         | Then Facebook and the rest became staples of iDevices, Apple
         | focused on stupid slim design rather than pushing the product
         | envelope, and risk their yearly mobile cash cow.
         | 
         | Their EarPods were not exactly the first BT earbuds, HomePod
         | was well after Alexa. Subscription video and games?
         | 
         | For the most part they are doing the same with hardware;
         | changing up housing but emphasizing their own chips.
         | 
         | MS aped Apple laptop quality with Surface, bombed mightily with
         | Windows Phone, is doing fine with Azure; again all products
         | that came as a response to others.
         | 
         | We're beyond the bootstrap phase of technology. Something truly
         | innovative to the user is still in some lab.
         | 
         | My money is on bio-tech mutant; custom drugs and high res
         | simulation to embed an experience so real you think it
         | happened. I dunno something that's focused on more than b2b
         | apps/ads deals and phone update cycles.
         | 
         | I mean there is no point to any of this. There's no higher
         | calling for people. One generation being addicted to computers
         | as we know them is not necessarily a forever trend for the
         | species. It's just math. _shrug_
        
         | darth_avocado wrote:
         | > They hire people that basically memorized computer science
         | algorithms. And so their employees are bookish, not innovative
         | people
         | 
         | That is as far from truth as it can get. The problem in
         | companies that fail to innovate almost always has the same
         | problem: management. How companies are run has a significant
         | impact on how much they can innovate. Even if you are willing
         | to take massive bets as the management team, if the bets aren't
         | good enough, it's going to be hard to innovate.
         | 
         | Apple has a top down innovation chain where goals and direction
         | are decided by higher ups, while Amazon has bottom up
         | innovation where people are encouraged to build. But the common
         | theme in both is the ability to identify and nurture big ideas
         | by the management.
        
         | j0hnyl wrote:
         | Product people are not subjected to this crap while
         | interviewing.
        
         | kristopolous wrote:
         | I said a similar thing yesterday:
         | 
         | > Current valley hiring practices filter out the mischiefs
         | needed to take things from sustaining to innovative. It's why
         | tech is coasting and deteriorating.
         | 
         | > Passionate weirdos like JWZ, Stallman, TBL, Carmack, Cutler,
         | Torvalds, Woz, Pike, Wall, Jobs and Bellard are required
         | 
         | Originally posted over here:
         | (https://twitter.com/emoRobot/status/1552076562027098112)
         | 
         | And 15 hours ago, a similar sentiment here
         | (https://news.ycombinator.com/item?id=32246777 )
         | 
         | > I blame modern tech hiring processes that filter out people
         | who aren't conforming enthusiastic obedient cheerleaders.
         | 
         | > You get a sustain and self-extinguish product instead of one
         | that can respond to what the necessity of the times demand
         | 
         | > You must have passionate grumps otherwise you're just shaking
         | pom-poms as you run over a cliff.
         | 
         | It's probably coincidental but thanks anyway
         | 
         | ---
         | 
         | This is also related to a new axiom I've developed, first
         | stated in a similar discussion on instagram here (https://old.r
         | eddit.com/r/Instagram/comments/w8hy0e/instagram...)
         | 
         | > "The quality of a commercial software product is inversely
         | proportional to the difficulty of the problem it solves, how
         | long it's been around for and how successful it's been"
         | 
         | Essentially as a solution reaches stability and success,
         | there's margins of profit that keep a staff of engineers and
         | managers employed to work on the system. As a result they
         | mutate the system - drifting it away from being a good solution
         | to real problems to an unfocused solution to theoretical
         | problems. It's a core organizational feature how we don't treat
         | software as infrastructure where putting something in
         | maintenance mode is the majority of the lifecycle of a
         | successful product (for instance, whatever building you're in
         | right now).
         | 
         | So as the generations of engineers cycle in and out you get
         | this discordance between the two: earnest new people getting
         | paid very well to change a product that usually has no pressing
         | need for change. They do it anyway and thus successful simple
         | commercial software products decline in relevance and quality
         | over time as an inadvertent result of mismanaged good
         | intentions. Furthermore when a change is warranted, nobody in
         | this model has the agency, authority, political capital, or
         | willpower to do the proper reframing (think Apple Newton ->
         | iPod -> iPhone) without excessive compromises.
         | 
         | The solution? Go to part 1 above.
        
           | mountain_peak wrote:
           | I think following the long tail will lead you to what I
           | witnessed with my kids in grade school; mischief is now akin
           | to a disease - it's treated, counselled, made an example of,
           | and sometimes medicated. I had to work hard with my kids to
           | overcome this 'vilification' of anything against the norm.
        
           | threeseed wrote:
           | All of the people who you listed are unquestionably talented.
           | 
           | But they are unsuited to working in very large companies
           | which requires collaboration, patience and tolerance of other
           | views. And pretty sure they know it too.
           | 
           | You can make the tired hiring practices are the problem
           | argument but actually it's the nature of large companies
           | themselves that self-select for these types of people.
        
             | kristopolous wrote:
             | That's a mischaracterization.
             | 
             | The passionate grumps don't lack collaboration, patience
             | and tolerance. Instead they have more commitment to the
             | product and company then to power relationships and
             | hierarchies
             | 
             | They may also be impossible to work with but that's
             | independent (alright, it's likely correlated).
             | 
             | Anyway, the hard-nosed ones are closer in spirit to
             | scientists who get mischaracterized as uncooperative
             | inflexible foot-draggers because their advocacies and
             | endorsements aren't a functional of social relationships
             | and ideally can't be changed by them.
        
         | dhosek wrote:
         | I interviewed at Amazon in 2008ish and it was very leetcode-ish
         | in its interview process. I remember whiteboarding a garbage
         | collector.
         | 
         | In any event, few companies have product direction set by
         | engineering. There might be influence, but product tends to be
         | a different set of employees than engineering.
        
           | decafninja wrote:
           | I don't think you're necessarily disagreeing with the poster
           | you're replying to.
           | 
           | I've interviewed at some of the FAANGs and like you said, I
           | didn't find the Amazon interview format any less leetcode-ish
           | than Google or Facebook. However I found that the level of
           | rigor and was noticeably less than what Google or Facebook
           | seemed to expect. Maybe this has changed recently, since the
           | last time I interviewed at these companies was in 2019.
        
           | fdgsdfogijq wrote:
           | Amazon is definitely leetcodeish, but they also extensively
           | test behavioral. You need some leetcode, but its more mild
        
           | yojo wrote:
           | Every company I've worked for has had some form of annual or
           | bi-annual "hack week," where employees can form ad-hoc teams
           | and work on something they think would be cool to exist.
           | Sometimes it's a feature, sometimes it's a new product line,
           | sometimes it's just something ridiculous (e.g. an eight foot
           | wide NES controller).
           | 
           | Some of these projects did turn into shipped features, though
           | I'm not sure I ever saw a new product line come out of it.
           | 
           | One of the places I worked had an internal incubator. An
           | engineer or PM could pitch an idea, and get paid their salary
           | to go work on it if accepted. That was still early stage when
           | I left, so unclear if anything came of it.
           | 
           | The point though is that many companies do open avenues for
           | engineers to innovate directly.
        
         | riquito wrote:
         | Unlikely: developers do not decide what features to implement,
         | at least in companies of that size, so whether they interviewed
         | with leetcode or not shouldn't matter
        
         | cm2187 wrote:
         | You can also take the life out of any willingness to innovate
         | with enough compliance policies, controls, code standards, and
         | bureaucracy. That's why large companies fossilize.
        
         | kache_ wrote:
         | High G factor correlates with high creativity. I see a direct
         | correlation to coming up with creative solutions and being able
         | to solve a battery of tests.
         | 
         | A lot of the leetcode hate mostly exists because it's hard. And
         | a lot of coding interview problems actually require a lot of
         | creativity to solve.
         | 
         | And imagine thinking that facebook isn't innovating. Facebook
         | is leading the future of virtual reality, and leading AI
         | breakthroughs. What do you think facebook marketplace usage is
         | like? Just because you don't like getting tested doesn't mean
         | people who test well can't innovate. No matter how much you
         | trick yourself into thinking that Facebook/Meta won't stand the
         | test of time, it has and it will.
        
           | fdgsdfogijq wrote:
           | Theres a difference between creating beautiful creative code
           | and creating an innovative product that people want to use.
           | Its a different type of intelligence, and why you dont see
           | Math professors starting ecommerce/product businesses.
        
             | kache_ wrote:
             | good thing we have product managers whose entire job is to
             | herd us cats :P
        
         | jnwatson wrote:
         | Come on. A decent engineer can pass the programming portion of
         | FAANG interviews in 30-40 hours of study and they take at most
         | 40% of the interview time.
         | 
         | Source: I got offers from 3 FAANGs last year.
        
         | bognition wrote:
         | I mostly agree with you here.
         | 
         | The other big thing is that Zuckerberg is really good at seeing
         | the business value in other people's ideas. He chases financial
         | value by copying what other companies do.
         | 
         | Instead companies like Amazon and Apple are obsessed with
         | generating real world value for the customers and let financial
         | value follow.
         | 
         | Without a doubt Zuck sets the business culture, people that
         | think like him and solve the problems he sees get rewarded.
         | This has a massive trickle down component to the entire org.
        
           | cycomanic wrote:
           | > Instead companies like Amazon and Apple are obsessed with
           | generating real world value for the customers and let
           | financial value follow.
           | 
           | While I would argue that even Apple is mostly about execution
           | not innovation (many of Apple innovations had been around for
           | a while, but apple took execution to a different level), but
           | Amazon?! What are the big Amazon innovations? The one click
           | checkout? Having pushed selling books online (arguably
           | failing to become profitable for a long time)? I would say
           | amazon is of all these companies the example which shows that
           | you don't need to innovate anything as long as you have
           | enough finances to push massively into any market you want.
        
             | abbusfoflouotne wrote:
        
             | fdgsdfogijq wrote:
             | Heard of AWS, Alexa, One click checkout, Amazon Prime?
             | 
             | They literally invented cloud computing
        
               | spudlyo wrote:
               | Time-sharing was the prominent model of computing in the
               | 1970s, it's really not that different from cloud
               | computing. Seems like a stretch to say that folks at
               | Amazon invented it. I do take your point though, Amazon
               | was the first to market with what we now view as "modern"
               | cloud infrastructure.
        
         | threeseed wrote:
         | I don't know where to start with this comment.
         | 
         | a) Meta can be accused of so many things but failing to build
         | new, ambitious products is not one of them. They are literally
         | pivoting the company to AR/VR and betting the future of the
         | company on it. Quest2 is a huge success and their demoed R&D
         | work on new headsets looks genuinely exciting and innovative.
         | 
         | b) You are clearly ignorant of how product management works in
         | a large company. Bookish engineers which you weirdly use as a
         | slur are not solely responsible for inventing and releasing new
         | products. And so if they hired people who had less
         | understanding of how to write scalable code you wouldn't
         | suddenly get better products.
        
           | techdragon wrote:
           | Small caveat there... they didn't build AR/VR ... they bought
           | it then poured tons of money onto the smaller and more
           | innovative company to get growth before trying to put a
           | bullet though it's customer base by forcing Facebook accounts
           | in order to get greater synergies with the rest of Facebook
           | only to backflip because the gaming market hates it so much
           | it was hurting sales.
        
             | threeseed wrote:
             | Oculus was acquired in 2014. Meta deserves all the credit
             | for the success of Quest2 and unquestionably for all the
             | R&D work going on at the moment:
             | 
             | https://www.youtube.com/watch?v=2zHDkdkqd1I
        
         | PragmaticPulp wrote:
         | > Theory on facebook failure/Google failure to innovate:
         | 
         | > They have the highest leetcode standards out of FAANG. As
         | does Snap. They hire people that basically memorized computer
         | science algorithms.
         | 
         | These are mature Big Tech companies. While they do empower
         | engineers to innovate, they still task Product Managers with
         | managing product, just like every other big company.
         | 
         | The product direction isn't very related to the LeetCode
         | interviews given to dev candidates. I think you might be
         | missing the context for the entire product side of a company
         | and their interview processes and incentives.
        
           | fdgsdfogijq wrote:
           | I have commonly seen Senior engineers drive completely new
           | product innovations at big tech. This hard split between
           | product and engineering is commonly not real. Especially when
           | the innovation requires understanding large scale systems
           | deeply.
        
           | whateveracct wrote:
           | Good product is always a result of a back and forth between
           | product and engineering.
           | 
           | Engineers aren't machines who implement flawless specs - they
           | make a lot of decisions along the way.
        
         | thefz wrote:
         | > They have the highest leetcode standards out of FAANG. As
         | does Snap. They hire people that basically memorized computer
         | science algorithms. And so their employees are bookish, not
         | innovative people. Apple, Microsoft, and Amazon do not have the
         | same issues with creating new products.
         | 
         | I don't think this is necessarily true because the people
         | designing products are not the same people
         | creating/implementing them. Even the most innovative company of
         | the planet has some programmers and sysadmins doing "bookish"
         | jobs as you say.
         | 
         | Don't fall in the trap of thinking a smart and well trained
         | tech can't be creative; there's some code out there that is a
         | work of art and can inspire awe in everyone. Don't think that
         | if their work is not evident or easy to comprehend it is not
         | creative.
        
           | fdgsdfogijq wrote:
           | Commented this elsewhere:
           | 
           | Theres a difference between creating beautiful creative code
           | and creating an innovative product that people want to use.
           | Its a different type of intelligence, and why you dont see
           | Math professors starting ecommerce/product/clothing
           | businesses. The classic dichotomy between steve jobs and
           | wozniak.
           | 
           | I have worked at a few big tech companies, I have regularly
           | seen engineers drive huge innovation in how something is
           | done. Product people cant always do that, they dont have
           | enough understanding of large scale systems.
        
             | WalterBright wrote:
             | You don't see math professors doing startups because they
             | have tenure and are financially risk-averse. They also
             | simply _like_ being professors.
             | 
             | There may be another factor - universities are dominated by
             | anti-capitalist sentiment. Doing a business startup means
             | exiting that belief system.
        
               | dagw wrote:
               | Admittedly I'm over a decade out of university so things
               | might have changed, but when I was getting my masters in
               | mathematics several of the math professors had various
               | 'side hustles' doing cool and advanced stuff at startups
               | and in industry or finance.
               | 
               |  _universities are dominated by anti-capitalist
               | sentiment_
               | 
               | I know this is trendy to say and I'm sure there are
               | individual universities where it is true, but I see
               | little evidence for it at large. If nothing else every
               | hedge fund and investment bank in the world basically
               | only hire university graduates, and they can hardly be
               | accused of being anti-capitalist. Every economics course
               | I ever took was based, almost axiomatically, on the
               | premise that capitalism is awesome.
        
               | WalterBright wrote:
               | University graduates are not the same as professors.
               | 
               | The econ class I took at Caltech was taught by an award-
               | winning leftist anti-capitalist professor, and if you
               | didn't regurgitate his ideology on the tests, you got a
               | bad grade.
               | 
               | Hedge funds only hire a particular subset of graduates. A
               | lot of left-wingers set aside their ideology to get those
               | high salaries.
               | 
               | My father was a finance professor at two colleges. He was
               | the only faculty member who believed in free markets. He
               | was constantly challenged in this by students and
               | faculty. One time the faculty even challenged him to an
               | open debate - the faculty against him. He took them
               | apart. Faculty and students came up to him later saying
               | they had no idea there was even a _case_ for the free
               | market, and thanked him for opening their eyes.
               | 
               | I wonder where you suppose Sanders' constituency comes
               | from?
        
           | FrenchDevRemote wrote:
           | >there's some code out there that is a work of art and can
           | inspire awe in everyone.
           | 
           | and the people who wrote it didn't spend thousands of hours
           | memorizing the same stupid leetcode exercises to pass lame
           | interviews for 6 figures job, they worked on real projects
           | 
           | tell me the fast inverse square root from Carmack would have
           | been praised in an interview...
        
             | chowells wrote:
             | Perhaps if you spent more time with books, you'd know that
             | John Carmack didn't invent the fast inverse square root
             | algorithm associated with his name.
        
               | FrenchDevRemote wrote:
               | I found out about this after writing this comment, didn't
               | bother to edit it(because what's the point?)
               | 
               | Who cares if it's carmack or buddha?
               | 
               | it's still brilliant code written by creative people, who
               | can do stuff beyond memory copy/pasting code from other
               | people
        
               | closewith wrote:
               | Would that improve the products the GP worked on?
        
             | welshwelsh wrote:
             | Leetcode isn't an alternative to real world projects, it's
             | an alternative to textbooks and lectures for beginners.
             | 
             | Zuckerberg was able to build Facebook because he got a good
             | education and understood graph theory enough to apply it to
             | social networks.
             | 
             | In the past, the only people who really understood concepts
             | like graphs were people who endured rigorous four-year
             | computer science curriculums. And only top students at
             | elite schools would learn this. The average CS graduate has
             | a very poor understanding of fundamental data structures
             | and algorithms.
             | 
             | But with Leetcode, anyone can solve 5-10 graph problems and
             | obtain the same knowledge. It's extremely efficient. In a
             | couple of days, you can learn what used to take years.
        
               | twobitshifter wrote:
               | Zuckerburg stole the idea of the product and knew php. I
               | don't think he needed graph theory to built it and his
               | education was really only Exeter at that point.
        
               | rightbyte wrote:
               | > understood graph theory enough to apply it to social
               | networks.
               | 
               | Facebook accounts have a friends list. Why would you need
               | to understand graph theory.
        
             | RobRivera wrote:
             | bless his comment in code for a magic number in >Q3 engine<
             | I think?
             | 
             | // don't change this number, not sure why it works...
             | 
             | not an exact quote but something like that
        
               | tomduncalf wrote:
               | Love that, I have also written a pretty much identical
               | comment in the past lol
        
             | kristopolous wrote:
             | Disagree with the thousands of hours. The tasks are
             | actually pretty easy and take about maybe 5 hours for any
             | competent coder to brush up on.
             | 
             | But that's the problem. If a few hours of exercise can
             | dramatically change someone's results then it's not an acid
             | test and it speaks poorly to the quality of whatever team
             | the candidate would be joining.
             | 
             | All interviews are two way streets and the problem is
             | everyone knows what kind of results pass through the leet
             | code filter and so if it's a bad process, perhaps your best
             | candidates will decline to proceed or accept.
             | 
             | You want people whose time is more valuable than your
             | money. That's kinda the whole point of employee/employer
             | social arrangements.
        
           | hipshaker wrote:
           | Don't fall in the trap of thinking creativity nescessarily
           | applies accross borders.
           | 
           | Being creative with coding is not the same as being creative
           | with painting or inventing new products.
           | 
           | Of course smart and well trained techs can be creative, it
           | just may not apply as well to creating new products line
           | other types of creative minds.
        
             | thefz wrote:
             | I disagree. Creativity != art.
        
         | bilsbie wrote:
         | You might be on to something! They also seem have a yes-person
         | culture and you can't question the group think.
        
         | saos wrote:
         | Well don't these ideas come from PM's? They must be hella
         | bookish
        
         | niknoble wrote:
         | I wonder how many of the people echoing this sentiment have
         | tried and failed to clear the Leetcode bar at these top
         | companies. It's hard to explain this level of consensus as
         | anything other than motivated reasoning. As an earlier
         | commenter stated, "I can believe that Leetcode is uncorrelated
         | with creativity, but I have a hard time believing it's
         | inversely correlated."
         | 
         | The anti-Leetcode leaning on this site has the same flavor to
         | me as the anti-crypto leaning. If you missed out on the easiest
         | money in history (as I did), you're going to have a strong
         | psychological block on accepting that crypto can be interesting
         | or positive, and you're going to be drawn to arguments saying
         | it's doomed to disappear. I have to explicitly set aside my
         | emotions about that topic in order to see it for what it is.
        
           | fdgsdfogijq wrote:
           | I have worked at two top tech companies, and previously
           | worked on an ML research team for an investment firm. I am
           | speaking from first hand experience
        
         | onlyrealcuzzo wrote:
         | > Apple, Microsoft, and Amazon do not have the same issues with
         | creating new products.
         | 
         | Microsoft? Really? Is Azure more innovative than Cloud? Where
         | is MSFT innovating? Acquiring Xbox and Minecraft?
         | 
         | And for that matter, where is Amazon innovating outside of AWS
         | (their primary profit engine)?
         | 
         | FB & Google innovate in Ad Tech - that's their core business.
         | 
         | Apple is just more in your face about innovation because their
         | core business is convincing people they need to endlessly spend
         | $2000 every year to get the latest and greatest gadgets.
         | 
         | Even Exxon is innovative in gas exploration... All decent
         | companies are innovative in their core business. Some core
         | businesses aren't as sexy as AirPods.
        
         | chadash wrote:
         | This seems like wishful thinking. Why assume that academic
         | intelligence makes you less creative? Do you think that people
         | who graduate with high grades out of Harvard/MIT/Stanford are
         | less creative than people who graduate from second-tier
         | universities because they are too bookish?
         | 
         | I think the reality is probably that it's hard for any large
         | company to be truly innovative. Once you get to a certain size,
         | red tape and size make you slower. You also have an existing
         | golden goose that you don't want to kill (for these companies,
         | ad revenue), so you are more constrained. Furthermore, you only
         | care to take risks that have massive payoffs... new ideas at
         | Google need to be $1b+ to make a dent and $50m ideas don't
         | really matter much anymore. In any case, are there any large
         | companies that don't do leetcode that you would consider
         | innovative? I'd argue maybe Amazon (1 day delivery) and Apple
         | (M1 and M2 chips), but not so much in their software divisions
         | where the leetcode happens.
        
           | MattPalmer1086 wrote:
           | I recommend a book called "inside the tornado", which deals
           | with innovation at larger companies.
           | 
           | https://blackwells.co.uk/bookshop/product/Inside-the-
           | Tornado...
           | 
           | His previous book "Crossing the Chasm" was also good, but
           | that dealt with startups trying to find market fit.
        
           | fdgsdfogijq wrote:
           | I posted this elsewhere, creativity with regards to creating
           | and intuiting what will be a good product is completely
           | different than creating a beautiful algorithm. Math
           | professors arent known for their sense of style. And I agree,
           | size hampers it, but here we have Amazon, Microsoft, and
           | Apple all creating new products that people like. And who you
           | hire as engineers permeates through the culture.
        
             | aesh2Xa1 wrote:
             | I think OP, and others like myself, are questioning
             | something else. It's not that being creative is different
             | from being "bookish," it's that the two are not mutually
             | exclusive.
        
             | anyfoo wrote:
             | > here we have Amazon, Microsoft, and Apple all creating
             | new products that people like
             | 
             | And you think that those companies don't test proficiency
             | of working with algorithms when hiring? What?
             | 
             | Two of them (arguably all three) make _operating systems_.
             | That 's just one of many parts of what they do where
             | proficiency in algorithms and data structures is a strong
             | prerequisite.
        
               | fdgsdfogijq wrote:
               | Im not saying they dont test, but not anywhere near to
               | the same degree. You absolutely need to be able to solve
               | some of these problems, but FB takes it to another level.
               | Its almost not even comparable in terms of the rigor.
        
               | anyfoo wrote:
               | This does not make sense just in the light that every
               | division, every team probably, tests differently
               | according to their needs. I have a suspicion that you are
               | trying to extrapolate some small anecdotical experiences
               | to whole massive companies.
        
           | sangnoir wrote:
           | > This seems like wishful thinking. Why assume that academic
           | intelligence makes you less creative?
           | 
           | Unfortunately - it's common on HN - I've seen all sorts of
           | hobby-horses tied to creativity. Everything from the economic
           | system (capitalism vs "socialism"[1]), to "freedom", wealth
           | and race (or something close to it as one can make on HN
           | without being flagged - which is close indeed).
           | 
           | In all these scenarios, the commenter's favored group are
           | creative and predestined for success because of their
           | affinity, and the others _should_ fail and therefore _will_
           | fail and the author will resort to all forms of
           | justifications, despite not having any evidence (or while
           | ignoring the existence of contrary evidence)
           | 
           | 1. Once, I couldn't get an answer why DJI was kicking all
           | American drone companies asses (back,when they existed in
           | comparable form), despite all the alleged inherent creativity
           | from living in a country overflowing with freedom.
        
           | barnabee wrote:
           | > Why assume that academic intelligence makes you less
           | creative?
           | 
           | Perhaps it's not the academic intelligence that makes you
           | uncreative, but the lack of willingness to play those games
           | means that anyone who does endure the process is bound to be
           | both intelligent and uncreative.
           | 
           | The most intelligent and creative people I know are beyond
           | uninterested in big tech (one even went as far as foregoing
           | millions of dollars after their company got acquired by a
           | FAANG because they couldn't motivate themselves to turn up
           | after their induction and quit). They have plenty of career
           | and lifestyle options, and most of them are way less driven
           | by money than the average.
           | 
           | You won't find any of them at Meta.
           | 
           | I don't think this is just about the environment you find
           | once you get there. I suspect these companies are unwittingly
           | selecting for dullness and failure to innovate from the very
           | start of the process.
        
         | nprateem wrote:
         | Facebook is in one industry. Amazon just keeps expanding into
         | more and more.
        
           | fdgsdfogijq wrote:
           | Right but the question is, what in the DNA of Amazon allows
           | them to expand like that?
        
             | threeseed wrote:
             | You simply acquire 100+ companies:
             | 
             | https://en.wikipedia.org/wiki/List_of_mergers_and_acquisiti
             | o...
        
           | threeseed wrote:
           | Meta is also in the AR/VR space.
           | 
           | And expanding into more and more industries is not
           | necessarily a good thing.
        
         | KerrAvon wrote:
         | I have no opinion on the quality of any particular employees,
         | but the thing about Google interviews is that they seem to
         | optimize for a certain kind of personality. Lots of people are
         | "bookish" but Google seems to somehow further optimize for
         | people with high IQ but low emotional intelligence. That lack
         | of empathy is further reinforced by the needs of the
         | advertising business, which is actually Google's primary
         | business.
        
         | throwaway29303 wrote:
         | Google failure to innovate
         | 
         | I disagree and, in fact, there's a whole website dedicated to
         | its _failed_ innovations[0].
         | 
         | Google's problem is not a technical one. It's a social and
         | cultural one. Google is way ahead of the pack in terms of
         | innovation but it's stuck in the past (and by past I mean
         | present). Remember Google glasses? Remember how that turned
         | into the Glasshole meme? (And apparently it's coming back[1].)
         | 
         | The rate of innovation is greater than people's willingness to
         | adopt them. And also let's not forget that Google has a very
         | specific modus operandi.
         | 
         | [0] - https://killedbygoogle.com/
         | 
         | [1] - https://www.theverge.com/2022/7/25/23054367/google-ar-
         | glasse...
        
           | klabb3 wrote:
           | Google in particular is great at tech but grew from a very
           | simple product (simple as in product surface area - a search
           | box - the supporting infra is a different story). Their
           | biggest issue is inability to deliver complex products that
           | are coherent (1) with each other and (2) with itself, over
           | time. I think mainly this is because they're not respecting
           | the user (ironic, since that's officially their core tenet).
           | Why? Because they are evil? No, mostly because they don't
           | understand them. Employees live in a different world,
           | demographically, socially, economically, everything. They've
           | also never had a strong culture of truly understanding and
           | embracing their user base. So they decide everything upfront
           | without validating it externally first, and are genuinely
           | surprised when they miss the mark. "That's so weird, all the
           | execs & directors thought this was a good idea. Well anyway,
           | I got my promo, better move on to the next team."
        
         | eftychis wrote:
         | That is a hopeful idea but I feel it might be our naivety that
         | propagates it.
         | 
         | To my understanding Google's interviews have gotten easier and
         | more arbitrary perhaps over time. The competition is high and
         | thus there is the expectation of having studying to pass.
         | Google is famous in the end.
         | 
         | Consider there are the following cases (kind of complete):
         | 
         | a) New employees hired are not brilliant
         | 
         | b) Google doesn't want to hire brilliant employees thus the
         | leetcode interview
         | 
         | c) Leetcode has little effect on "they are brilliant" check, so
         | a different trait is selected and indirectly brilliance
         | distribution inside of Google is different but not the main one
         | affected
         | 
         | d) Even if Google was full of brilliant people it wouldn't
         | matter; they have no power over what happens by design (or
         | inadvertently)
         | 
         | Google is huge. The main job of everyone there, I claim, is to
         | not screw up the money maker: ad auctioning. After that they
         | can do as they wish. The job of every manager there is to make
         | sure that doesn't happen. Innovation is next. And they do
         | innovate but not on things that make enough money to sustain.
         | There is no direction thus.
         | 
         | As evidence I provide the following. They have been throwing
         | ideas at the wall for years trying to see what else sticks even
         | as close to the ad auctioning and data collection scheme and
         | they kill what doesn't appear to. Thus, their reputation of
         | killing things.
        
           | decafninja wrote:
           | I have a few friends at Google, all of whom got in many years
           | ago. They all claim the interview has gotten a lot harder,
           | and that there's no way in hell they'd pass the current level
           | of scrutiny.
           | 
           | Although FWIW, they also say they also would not have passed
           | the interview for the time period they got hired if they had
           | to do it again a second time.
        
         | rajup wrote:
         | > They have the highest leetcode standards out of FAANG. As
         | does Snap. They hire people that basically memorized computer
         | science algorithms. And so their employees are bookish, not
         | innovative people. Apple, Microsoft, and Amazon do not have the
         | same issues with creating new products.
         | 
         | I call bs on this. All of these companies have pretty similar
         | interview processes.
        
         | snarf21 wrote:
         | I think you mention the real reason as a footnote. Ads are _SO_
         | lucrative that it isn 't worth it to be innovative or take huge
         | risks. They do a little here and there but why invest $10B in
         | an idea that is unlikely to have higher margins or larger
         | volume.
        
         | akomtu wrote:
         | Having spent a good number of years in these companies, I can
         | say that there is no shortage of creative and skillful
         | employees there. What kills innovation is the lack of real
         | ownership and the feedback-driven politics. Employees with
         | great ideas and ability to execute can't go ask for funding and
         | work on their ideas - those ideas would be either stolen
         | (politics), or priorities would change (no real ownership),
         | they would still have a manager to answer to, and they'd still
         | have to be careful to not cross anyone's feelings for the
         | inevitable complaint will wreck their careers (no real
         | competition). So everyone plays it safe, wears a fake smile and
         | cheers the team even when that team is surely going to sink the
         | ship. The bigger a corporarion gets, the more pronounced this
         | risk-averse safetism becomes. The terminal stage of such
         | corporations is a gov-like bureaucracy where safety is the idol
         | and risk is a slur word.
        
         | btheshoe wrote:
         | leetcode isn't that hard though.
        
           | fdgsdfogijq wrote:
           | exactly, its very doable for a certain type of
           | brain/personality
        
         | Aunche wrote:
         | It sounds like you have an irrational grudge against Leetcode-
         | style interviews.
         | 
         | > Theory on facebook failure/Google failure to innovate: They
         | have the highest leetcode standards out of FAANG. As does Snap.
         | 
         | As does Tik Tok, perhaps even more so.
         | 
         | > lower level engineers hired ten years ago do rise to the top
         | and run whole divisions
         | 
         | Engineers have little say into product decisions, even if they
         | run whole divisions. Nobody is criticizing the engineering
         | decisions Facebook and Google are making. Just their products.
        
           | fdgsdfogijq wrote:
           | I have worked at two big tech companies, and previously
           | worked on an ML research team for an investment firm. I am
           | speaking from first hand experience
        
         | petre wrote:
         | > copy other business ideas
         | 
         | Copy Chinese business ideas. CCP propaganda is over optimized.
         | It should work fine for ads.
        
         | jrpt wrote:
         | This theory is wrong in many ways, but just one point should
         | suffice: engineers at these companies don't set the product and
         | business strategy.
        
         | noidiocyallowed wrote:
         | They keep the talent from doing their own thing, basically
         | innovate. That's how you choke innovators. Give a fat paycheck,
         | a sense of accomplishment, while bleeding them out. That's all.
        
         | benbristow wrote:
         | Definitely can't be helping.
         | 
         | I saw an ad on LinkedIn a few months ago for Coinbase and
         | applied out of curiosity. Was very intimidating as a British
         | 'commoner' who went to a very average university to be being
         | grilled on Leetcode/Hackerrank questions by fresh male-Asian
         | Stanford/MIT/top-US-university graduates (not being
         | stereotypical - this was true!). Didn't stand a chance really
         | as I don't do well with algorithmic questions although the
         | interviewers were friendly enough and I did somehow manage to
         | stumble to the last stage of 1 recruiter interview and 3 coding
         | interviews. One answer I was expected to answer the complexity
         | of my code to which the answer was something involving
         | logarithms which I genuinely don't have a clue. I consider
         | myself to be a pretty good developer and constantly get
         | praise/compliments from my colleagues.
         | 
         | Dodged a bullet really after all the news I've seen recently
         | about staff having their applications revoked due to hiring
         | stoppages.
        
           | giobox wrote:
           | > One answer I was expected to answer the complexity of my
           | code to which the answer was something involving logarithms
           | which I genuinely don't have a clue.
           | 
           | Being asked the logarithmic time complexity of some code you
           | just wrote is literally one of the most common interview
           | questions in Software Engineering, no? I'm assuming at least
           | this is what you are referring to. All the well known
           | interview help books in the industry ("Cracking the Coding
           | Interview" etc etc) and websites like Leetcode spend a lot of
           | time teaching it for a reason!
           | 
           | I've never had a software engineering interview where I
           | wasn't asked to discuss something related to time complexity
           | of a given bit of code, and given the regularity in which it
           | will crop up its worth just spending the time to learn.
        
             | benbristow wrote:
             | Yes, it was about the time complexity. I have a very
             | primitive understanding of big-O notation from back in
             | sixth form but I never did logarithms in maths (never did
             | maths to a high enough level really).
             | 
             | My fault for not dedicating a bunch of time to read loads
             | of books to pass an interview and instead spending my time
             | making a living at a full time software engineering job.
        
               | eropple wrote:
               | The heuristic for this, FWIW, is to think about reducing
               | the number of things you're messing with (such as a
               | search set) by a factor (usually 2, not always) on every
               | iteration. A binary search is a logarithmic algorithm
               | because you chop off half of the (sorted) search set on
               | every pass. That's all you really need to know about it
               | to identify one (and thus realize you have a sublinear-
               | time algorithm).
        
             | eropple wrote:
             | I'm comfortable enough with time complexity, and I like to
             | think I'll sniff out a logarithmic-class solution when I've
             | written one, but I don't think I've ever had a problem with
             | a candidate bucketing a problem into
             | sublinear/linear/superlinear.
        
           | kuboble wrote:
           | I don't know if that is helpful but logarithms are quite an
           | easy concept that helps with thinking about code complexity.
           | 
           | It's an inverse of exponent which translates to " grows very
           | slowly with input size. 10 for a thousand, 20 for a million
           | etc.". It helps to quickly ballpark feasability the same way
           | exponential complexity usually means "doesn't scale above 30"
           | 
           | Log(n) is a
           | 
           | - number of digits required to write a number
           | 
           | - depth of a balanced tree of size n
           | 
           | - running time of any algorithm working on input of size n
           | which does fixed cost operation to cut input in half (e.g
           | binary search). If your code has cost function f(n) = 1 +
           | f(n/2) then it has logarithmic performance.
        
         | vlunkr wrote:
         | Maybe the problem is that these companies just need to stop
         | trying to innovate? All successful social media platforms start
         | out as fun places to be. Then they become feature complete, but
         | the laws of SV say they have to continue to grow for eternity,
         | so what do they do? They mess up the timeline, throw
         | increasingly irrelevant content at everyone, add and sunset new
         | features every month, try to copy other platforms, screw around
         | with people brains (oh, I mean increase engagement). Couldn't
         | they just try for profitability instead of infinite growth?
        
         | ALittleLight wrote:
         | I could believe that leetcode ability is not correlated with
         | creativity but I have a hard time believing it's inversely
         | correlated.
        
       | vannevar wrote:
       | Social media companies are in a bind. They're companies, so they
       | have to grow or die. But they're invested in their current
       | platform, and the likelihood of a particular innovation being
       | successful is low, so it's tough for them to do radical R&D,
       | they're limited to tweaking their current platform. This opens
       | the door to startups, which can capture the new (young) users who
       | aren't committed to a platform. A small number of startups
       | succeed and experience exponential growth that starts cutting
       | into the growth of the established players. The Instagrams of the
       | world have to chase features to retain growth (a strategy
       | ultimately doomed to fail), or they will have to acquire the
       | upstarts. Because of its close ties with the Chinese government
       | any kind of merger or acquisition with TikTok is fraught with
       | potential problems. Instagram is taking the only path available
       | to it, as unlikely to succeed as it is.
        
         | samwillis wrote:
         | > They're companies, so they have to grow or die.
         | 
         | This is a failing of modern corporate culture. There is nothing
         | wrong in reaching a stable equilibrium, becoming profitable,
         | and if you are a public company, paying dividends.
         | 
         | It's unfortunate that it's become growth at all costs, there is
         | something to be said about public companies just stabilising,
         | and paying out profits to shareholders.
         | 
         | Now, that's not to say Facebook is able to reach a stable
         | equilibrium. I think they are struggling to maintain that, and
         | that's the problem. It's a case of not loosing market share,
         | especially when you have promised your shareholders the world.
        
           | JumpCrisscross wrote:
           | > _a failing of modern corporate culture. There is nothing
           | wrong in reaching a stable equilibrium, becoming profitable,
           | and if you are a public company, paying dividends_
           | 
           | It's the failing of _a_ culture. Plenty of companies do this.
           | (I cautiously venture that most American companies do this?)
        
             | alt227 wrote:
             | Its not a failure of culture, it's Capitalism.
        
               | JumpCrisscross wrote:
               | > _not a failure of culture, it 's Capitalism_
               | 
               | Plenty of capitalists are happy running businesses at
               | steady state. Some, even to wind down. (We tend to have
               | nasty names for the latter.)
               | 
               | Growth at all costs is not a problem with our commercial
               | culture at large nor with capitalism. It's a convenient
               | bogeyman for when we want to punt on a problem.
        
       | matsemann wrote:
       | If at least the algorithm was any good, people might not have
       | complained as much.
       | 
       | Like, I only follow sport stuff. Some triathletes, professional
       | bicyclists, skiers etc. What does Instagram then decide to show
       | me? A female cyclist with her zipper down and lots of cleavage, a
       | skier in bikini, ass pics of swimmers etc.. Probably that's the
       | most trending stuff related to my interests, but I follow no
       | accounts related to that, anf scrolling through my likes they're
       | nowhere like that, so please show me what I want instead.
        
         | can16358p wrote:
         | That's interesting. The algorithmic feed, even though I'm not a
         | fan, shows me stuff that I'm actually genuinely interested in,
         | and I'm not generally interested in the pop culture so it's not
         | that, it really is targeted and successful.
         | 
         | Having said that, I used to love Instagram much more when it
         | was a photo, forget reels, not even regular video/IGTV,
         | platform.
        
         | shortstuffsushi wrote:
         | Yeah, this is frustrating. My content isn't just my tastes,
         | it's my taste + sex because <20-40 yo male>. So, I don't really
         | feel good even opening the explore tab anywhere that isn't
         | private, because there's a good chance there will be
         | questionable content.
        
         | grishka wrote:
         | I'm not open to discovering new content in social media, that's
         | it. If I want to see someone's posts, there's a handy "follow"
         | button for that. If I don't want to see someone's posts, I
         | don't follow them. Force-feeding me content from people I don't
         | follow in an attempt to manipulate me simply annoys me. The
         | best algorithm is "ORDER BY `created_at` DESC".
         | 
         | If I want to see content from people I don't know, I use
         | YouTube, Reddit or HN -- simple as that. I don't use TikTok out
         | of principle.
        
         | rcpt wrote:
         | Same problem here but to be honest I do click on those ass pics
        
         | gdulli wrote:
         | When Twitter forced the algorithmic timeline on people, someone
         | tweeted:
         | 
         | "Is the algorithm based what everyone else likes, or what I
         | like? Because I hate what everyone else likes, and I don't know
         | what I like."
        
           | jsemrau wrote:
           | What I like also changes frequently. I think that is the
           | magic of TikTok that they adjust quickly to what I want to
           | see and now like Twitter / YT / etc what I have looked at in
           | the past
        
           | shmatt wrote:
           | I don't have TikTok, but for 2 years this is what I've been
           | hearing from people who love it. They figured out a way to
           | show you exactly what you're interested in, without you
           | giving them any specific input
           | 
           | There have been many articles about the phenomenon of the
           | "For You Page"[1][2]. But the funny part is Meta sees this
           | and figures - people are looking at videos, we'll do videos.
           | And not - people are seeing what they specifically like, lets
           | do that
           | 
           | [1] https://www.nytimes.com/2021/12/05/business/media/tiktok-
           | alg...
           | 
           | [2] https://repeller.com/tiktok-algorithm-bisexual/
        
             | alexb_ wrote:
             | I think one of the biggest things TikTok does is that it
             | shows completely random videos from time to time. I often
             | get videos with 0 views that were just randomly shown to
             | me. So the platform actually has some randomness that can
             | spontaneously find something interesting instead of having
             | people build up a base first.
        
             | mrtksn wrote:
             | TikTok quickly learns what you don't like and the homepage
             | becomes a mix of your subscriptions, new content that you
             | might like and very new kind of content that you haven't
             | been exposed or stuff that you outgrew but you might like
             | to revisit.
             | 
             | Learning the things you don't like is important. It's much
             | more pleasant experience when you are not exposed to the
             | stuff you don't like. Unlike Twitter, the stuff you don't
             | like doesn't mean things you disagree with. You very well
             | might not like politics, TikTok keeps you out of the
             | culture war then.
        
               | indiv0 wrote:
               | Interestingly it also seems to mix your content with
               | content your friends tend to view. Or at least it does so
               | tentatively, to see if you share the same interest. When
               | I friended a pilot friend of mine on TikTok, I
               | _immediately_ started seeing pilot /plane content. This
               | is after having had an account since forever and not once
               | having seen pilot content on my For You page before. It's
               | an interesting way to broaden your horizons, but it does
               | turn a little common denominator, depending on what your
               | friends like.
               | 
               | Similarly (and I have no way of proving this, but I
               | believe it 100%), TikTok seems to alter your feed to
               | incorporate videos from other people watching TikTok near
               | you. My friends and I have made a game of this where we
               | cast TikTok to a TV, watch videos, and try to guess which
               | of us the video was intended for.
               | 
               | I've never once had a "oh wow that's a neat content
               | discovery method" moment from Facebook/Instagram/YouTube
               | but it has happened _multiple_ times with TikTok. I 'm
               | not saying TikTok is the end-all-be-all of social media,
               | but it's a good window into _what social media could be_
               | , if they stopped chasing ad revenue and anger-driven
               | content.
        
               | mrtksn wrote:
               | Oh it definitely keeps track of you social circle and
               | shows similar content. Bedtime browsing on the same phone
               | often yields some "I've seen this before" reactions.
        
               | winternett wrote:
               | Most political things don't generate huge amounts of
               | platform advertising money probably on TikTok... The
               | autopilot ad revenue is easy for them to make on
               | political content as well because right now, there's only
               | a few different aspects competing with each other... It's
               | likely that a lot of users don't primarily go to TikTok
               | for political content, it's primarily music and social
               | influencer based as well... This is why TikTok allows
               | users to avoid political content, it's not a "cash cow"
               | niche for them.
        
               | mrtksn wrote:
               | There's definitely political content too. It's just that
               | it tends to be expressed much more creatively, through
               | music, dancing and acting.
        
               | winternett wrote:
               | Of course, I'm just saying that there are more fart
               | jokes, memes, and makeup tip videos than political ones
               | on TikTok at this particular moment in time.
        
             | fluidcruft wrote:
             | I think that's probably exactly it. I don't know whether
             | the ad ratio is different, but you're just far more likely
             | to see something new and interesting on TikTok vs scroll
             | pass mountains of uninteresting or meh things until
             | something comes along. I dunno in terms of where you'd see
             | more ads and who knows you probably do see more ads in the
             | low-reward boring app that you have to scroll forever on.
             | But when your thumb is hovering between launching two apps,
             | it's not rocket science where it's going to learn to land.
             | 
             | And I agree with the other commenter that TikTok is good at
             | finding novelty in ways the other is not. Things like
             | YouTube or whatever will just show you endless variations
             | of the things you've already liked. TikTok will throw you
             | things you like from way out of left field.
        
             | password4321 wrote:
             | Yes, TikTok must do per-user model tweaking to whatever
             | degree they can afford, right?
        
             | theshrike79 wrote:
             | Yep, TikTok learns really fast and after it has learned it
             | shows you mostly stuff it knows you like.
             | 
             | Then - maybe one video in 20 or something - you get stuff
             | that's either completely different, completely new (under
             | 100 likes/views) or related to something you liked a long
             | time ago. And then the next one is again something you
             | actually like.
             | 
             | The Instagram model is just shoving "recommendations" to
             | every 3rd slot on my screen. And every 4th one is an ad.
        
             | ethbr0 wrote:
             | > _They figured out a way to show you exactly what you 're
             | interested in, without you giving them any specific input_
             | 
             | They optimized their primary user interaction to provide
             | specific input!
             | 
             | By distilling user choice down to {watch time} or {swipe},
             | and preferentially promoting short pieces of content that
             | generate more swipes, they get unambiguous and frequent
             | input.
             | 
             | Which isn't to lessen their achievement, but is to
             | highlight that they engineered their entire experience to
             | provide their algorithms more and cleaner feedback.
        
             | foobarian wrote:
             | Maybe they will figure out how to not show me ads for
             | months for the item I just purchased.
        
       | togs wrote:
       | Here's hoping for a large U.S. company to go under for once.
        
       | mpalmer wrote:
       | > But users are notoriously fickle, and complaints often don't
       | align with their behavior. While some Instagram users claim that
       | they want to see more photo-based posts in their feed, Mosseri
       | said users are posting less of this content, _choosing instead to
       | share pictures to their Stories or through direct messages_
       | 
       | Maybe they use DMs because they hate your ad delivery. Maybe they
       | use stories because you make every effort to push users to it, so
       | that's where the eyeballs are.
       | 
       | Pretty tiresome to position your company as a victim of its users
       | when you have a shocking level of influence over their behavior.
       | 
       | Not to mention how credulous this passage is from a journalistic
       | standpoint.
        
       | alexashka wrote:
       | The infinite growth beast comes for everyone. It's the second
       | coming, again and again, and again.
       | 
       | https://www.poetryfoundation.org/poems/43290/the-second-comi...
        
         | l33tbro wrote:
         | Did you really just post a Yeats poem in response to some
         | feature changes on Instagram?
        
       | Ensorceled wrote:
       | All of social media is broken right now.
       | 
       | Instagram actively hides pics from my step kids, nephew and niece
       | to show me "reels" from people I don't follow. Last night a photo
       | from my step daughter flickered briefly and then was lost. I
       | couldn't find it again until this morning. I literally can't find
       | their content anymore without scrolling and dodging videos that
       | keep popping up.
       | 
       | Youtube broke entirely a few months ago. The content creators
       | I've subscribed to are now rarely in my feed which is full of
       | "recommended for you" videos and movies for rent. Several content
       | creators I follow have their business dying from sudden drop in
       | ad revenue due to the changes.
       | 
       | Facebook does this weird thing were after someone I know
       | recommends a video, my feed switches to recommended videos
       | entirely until I click back to home. Stuff appears from friends
       | or family days after posting, now at the top of my feed.
       | 
       | Twitter is, surprisingly, the least broken, at least I mostly
       | still see the people I follow. I still miss stuff because of the
       | algorithm, but it's not, yet, forcing a ton of stuff I'm not
       | actually following down my throat. And the ads are still clearly
       | ads.
        
         | kpierce wrote:
         | All entertainment seems to be broken. Let me watch something on
         | netflix my recommended list is almost identical to comedy,
         | adventure, etc. Their machine learning must show that people
         | will just watch what is in front of them.
        
           | Ensorceled wrote:
           | My audible app is full of recommendations for books I ALREADY
           | HAVE I MY LIBRARY.
           | 
           | Netflix seems to be actually getting better, for a while,
           | watching a single video could entirely change my recommended
           | list.
        
             | onychomys wrote:
             | Facebook served me an ad a couple of months back urging me
             | to apply for a job at the hospital I've worked for since
             | 2015, WHILE I WAS ACCESSING FACEBOOK FROM MY WORK VPN. I
             | have it listed as my workplace and I was coming from a IP
             | addy owned by it and still the computer thought it should
             | show me the ad. I just don't get it.
        
         | aquova wrote:
         | Using Twitter as an example, it ran into the problem around
         | 2010 or so where it, in my opinion, had found the perfect set
         | of features. All of the tweets from the people you follow would
         | be shown in chronological order for you. Liking a tweet simply
         | showed support for that tweet, while retweeting it would repost
         | it for all of your own followers. It was simple and clean.
         | However they then ran into the problem where they felt the need
         | to do _something_ to maximize user retention on the site.
         | Algorithms dictate what order things are seen in, new users and
         | tags and trendy things are being shown to you, your likes are
         | now also shown to the people who follow you but only sometimes,
         | anything they could do to try and get people to consume more.
         | It 's not just Twitter; these long running social media
         | networks are so afraid of becoming stagnant that they are
         | chasing every trend they come across, and at some point it's
         | going to catch up to them.
        
           | dharma1 wrote:
           | You can click on the little star top right on Twitter and
           | choose "Latest tweets" to get a mostly chronological feed
        
         | MikusR wrote:
         | Youtube has a whole section with all the people you follow.
         | https://www.youtube.com/feed/subscriptions all the videos are
         | in reverse chronological order.
         | 
         | Twitter has a button with stars where you can select to show
         | only the tweets of people you follow in reverse chronological
         | order. Called Latest Tweets.
        
           | csours wrote:
           | The YouTube subscriptions page is my shortcut to YouTube.
        
           | Ensorceled wrote:
           | Stop blaming users for problems introduced by massive tech
           | companies.
           | 
           | Yes, _I_ know how to find my subscriptions, that 's how I
           | know the channels I like are dying; they are posting "my
           | channel is dying videos" and only a subset of their users are
           | finding them.
        
             | NCC1701DEngage wrote:
             | If you're looking to find more interesting content on
             | YouTube you might want to check this out:
             | 
             | https://channelgalaxy.com/id%3DUCcefcZRL2oaA_uBNeo5UOWg/
             | 
             | They have lists of channels by similarity. That one is the
             | list for the Y Combinator channel. You can look up a
             | different channel in the search bar on top of the page.
             | 
             | I've definitely found a bunch of new channels through it,
             | like Yannic Kilcher and pretty much the whole AI section of
             | YouTube. Despite watching stuff like Robert Miles and Lex
             | Fridman YouTube never showed me the depth of the AI section
             | on its own. After I found it the YouTube algorithm started
             | showing me videos in the new areas I was discovering which
             | brought even more content.
        
             | lovehashbrowns wrote:
             | Your other comment said:
             | 
             | > The content creators I've subscribed to are now rarely in
             | my feed which is full of "recommended for you" videos and
             | movies for rent.
             | 
             | The solution is to go to your subscription feed. This also
             | wasn't a few months ago. This changed many years ago. I
             | remember hating having to put the subscriptions page in my
             | list of URLs because it was harder to go there. Previously
             | there was a section of the YT home page for your latest
             | subscription uploads, I think? I don't remember exactly.
             | 
             | You also need to actively watch content from your
             | subscribed channels in order to get their videos
             | recommended to you. I have a ton of channels I'm subscribed
             | to but not all of them show up in my recommendations
             | because I don't watch their content enough.
             | 
             | I feel that's actually better because there are channels
             | I'm subscribed to that I don't watch all of their content,
             | e.g. conference channels, but I do want to occasionally see
             | if they uploaded anything I want to watch. Channels I
             | actively watch frequently have their newest uploads pop up
             | in my recommendations almost immediately.
        
               | Ensorceled wrote:
               | > Your other comment said:
               | 
               | >> The content creators I've subscribed to are now rarely
               | in my feed which is full of "recommended for you" videos
               | and movies for rent.
               | 
               | It is, and I presume so is everyone's. I wasn't asking
               | for help, I was explaining a bunch of problems I'm
               | seeing.
               | 
               | > This also wasn't a few months ago.
               | 
               | No, something seriously changed a few months ago. 5
               | different channels are all suddenly have the same problem
               | where their views are all down to 50% or less without
               | explanation.
        
           | grishka wrote:
           | Wait, people use _something else_ to see the videos from
           | their subscribed channels? I 'm genuinely curious.
        
           | anoonmoose wrote:
           | I got super excited for that YouTube functionality, then I
           | clicked the link and realized that either I follow way too
           | many people for this to be useful, or the people I follow are
           | producing way more content than I can handle. I guess maybe
           | if I "un-ring" the bell for a few of the bigger channels this
           | could be useful...
        
             | csours wrote:
             | It's painful, but I have pruned my subscription list of
             | people who upload often but I rarely watch. At this point
             | my YouTube subscription list is channels where I open the
             | video more than 50% of the time.
             | 
             | I don't know if that's "fair" or not, but it's how I keep
             | the subscription page useful.
        
             | twiceaday wrote:
             | People harp on social media algorithms but this right here
             | is the actual problem. Your stated preferences, to see and
             | be notified of all those videos, run contrary to your
             | revealed preferences. And services catering to the former
             | will lose to services catering to the latter. By harboring
             | these mismatches we train these systems to ignore what we
             | say we want or risk losing profits and market share.
        
               | praestigiare wrote:
               | The problem is that engagement is a poor proxy for
               | preference.
        
             | IshKebab wrote:
             | Yeah I did the same. I find the best way to use YouTube
             | with a lot of subscriptions is just to click the
             | subscriptions list and it shows you who has a new video and
             | you can decide what you're in the mood for based on the
             | channel.
        
             | lizknope wrote:
             | Every morning I to go youtube and check my subscriptions
             | for new videos. I have zero bell notifications because I
             | just find it really annoying. I work from home most days so
             | I play the interesting new videos that day from my
             | subscriptions and really don't bother with anything else.
        
         | leviathant wrote:
         | When in the Instagram app, click on the word Instagram. A
         | select menu appears, and you can choose "Following" - you have
         | to do this every time you open the app, and who knows when it
         | will get the axe, but it's made this terrible platform a little
         | more usable for me.
        
         | e_i_pi_2 wrote:
         | I agree that they're "broken" in that they don't work the way I
         | want them to - but they're functioning perfectly normally to
         | maximize profit. I think TikTok kinda broke the dam on this and
         | we see it in more apps now, but it seems like we've found out
         | that people will spend more time on the app when you show them
         | random new people based on their interests compared to showing
         | them just the people they chose to follow.
         | 
         | I think the main solution to this would be some sort of public
         | social media platform that isn't trying to be profitable. As
         | long we we're requiring companies to prioritize profit we're
         | not going to get outcomes that go against that
        
           | chadlavi wrote:
           | This. They're not broken, they're working as intended for
           | their customers, who are quite emphatically not us.
        
         | loudandskittish wrote:
         | > Instagram actively hides pics from my step kids, nephew and
         | niece to show me "reels" from people I don't follow.
         | 
         | I find it all that for all the data these companies have, they
         | don't seem to be using it well...or stopped using it.
         | 
         | Facebook has suddenly started flooding me with posts from
         | political meme groups I never joined and have never even looked
         | at.
         | 
         | Twitch's recommended section _used_ to be spot-on. Now they 're
         | trying to push me to watch women in hot tubs for some reason.
         | 
         | For me, YouTube is the only one that still manages to surface
         | things I actually want to watch.
         | 
         | I don't know what changed (I've really only noticed this in the
         | past two months), but this is starting to feel like the old
         | broadcast TV model of executives deciding we should all watch
         | the same thing.
        
           | 2c2c2c wrote:
           | these changes are all driven by a/b testing and watching user
           | average watchtime increase.
           | 
           | this stuff is appealing to most people. they measured it.
           | it's how they make money
        
           | slowmovintarget wrote:
           | > I find it all that for all the data these companies have,
           | they don't seem to be using it well...or stopped using it.
           | 
           | They've stopped using it to serve their users. They use it to
           | serve their customers. The content they show you is what they
           | want you to see so they can sell to advertisers, not what you
           | want to see.
        
           | jabroni_salad wrote:
           | Twitch has a situation where they are trying to improve
           | discoverability of underperforming streamers. The directory
           | used to just be sorted by live concurrent viewers, which I
           | guess does do a lot to ensure that the front page is full of
           | streams that people will watch (by virtue of them already
           | being watched) but it also leads to the site being dominated
           | by a very small group of people.
           | 
           | Youtube does very well but it's a lot easier to categorize
           | and tag 10-minute videos than it is to do so to a currently
           | active livestream... and I will point out that discovering
           | livestreams on youtube is abysmal. I've got one person that I
           | follow pretty closely and if they arent super good about
           | setting up the stream beforehand it is real easy to miss
           | because youtube will make zero effort in informing you.
        
             | loudandskittish wrote:
             | But the thing is, a year ago, Twitch actually did a good
             | job suggesting people with only six viewers. *Now* for some
             | reason, they're pushing people in hot tubs who already have
             | thousands of viewers. That's what I'm complaining about.
        
         | grishka wrote:
         | > All of social media is broken right now.
         | 
         | Not all, at least for me.
         | 
         | VKontakte is the least broken of them all. There's still
         | chronological feed and 95% of it is posts from people and pages
         | you follow. But I imagine it's not very popular, or even known,
         | outside of Russian-speaking countries. Don't get me wrong,
         | there are product managers now and they do keep on relentlessly
         | pushing their agenda (the TikTok clone aka "clips" no one asked
         | for), but compared to what Facebook/Instagram routinely pulls
         | off, VK feels extremely conservative.
         | 
         | Twitter has an algorithmic feed _at all_? I tend to forget
         | that. There 's a small button at the top right that I never
         | click. One thing that DOES annoy the crap out of me though, is
         | their insistence on exposing me to people I don't follow. Those
         | "%user% liked" and "%user% follows" things. If only there was a
         | dedicated button for showing someone else's tweet to your
         | followers!
        
       | thebradbain wrote:
       | Say what you want about Twitter, but as someone who's been on it
       | since 2011 and has made it my primary platform for social media
       | since 2016, I'm grateful that fundamentally it's still the same
       | old Twitter.
       | 
       | Yes, they've fallen into the copy-cat temptation machine in some
       | regards - i.e. "fleets" (stories) - but unlike Instagram will at
       | least admit when it's not working and revert (fleets are no
       | longer a feature on the platform). Of course, their failure to
       | innovate definitely cost them TikTok-level success with their
       | mismanagement of both Vine and Periscope, but at least their
       | stubbornness to change has kept the core experience intact.
       | 
       | Obviously there's some larger issues around Twitter's direction
       | ("who is going to be in control of the company?") and the ever-
       | present critiques of misinformation/harassment/"moderation versus
       | censorship" that comes with the territory of being a public
       | forum, but overall it's still the Twitter I know.
       | 
       | I wonder if instagram's downfall will be a boon for Twitter in
       | this regard: at least I know what it is.
        
       | system16 wrote:
       | It's fascinating how reactionary and directionless Instagram and
       | Facebook have become. Instagram in particular has become
       | Frankenstein's monster over the last few years, pathetically
       | trying to reproduce functionality from other apps. The latest
       | cloning of TikTok's feed is almost embarrassing. It's a testament
       | to how deep the lack of a creative culture at Meta runs.
        
         | solarmist wrote:
         | This was exactly my experience in a dev productivity team that
         | had fulfilled its purpose well enough.
         | 
         | It's not a lack of creativity, but a lack of
         | mission/vision/true north.
         | 
         | Basically they're flailing about trying to find something that
         | sticks. If they can't they'll go the way of yahoo.
        
           | dont__panic wrote:
           | It's sad that they keep trying to bolt this functionality
           | onto existing apps. Why not leave Instagram and Facebook
           | alone as functional tools with purposes -- posting statuses,
           | photos, keeping in touch with friends and family -- and then
           | create a separate TikTok competitor? And a separate Snap
           | competitor? Is it just because FB's awful awful Snap clone
           | crashed and burned and nobody used it, so they're afraid to
           | launch a new app these days?
        
             | throwaway_4ever wrote:
             | > and then create a separate TikTok competitor? And a
             | separate Snap competitor?
             | 
             | They did, it was called Threads and no one used it.
             | 
             | https://techcrunch.com/2021/11/17/instagram-will-shut-
             | down-i...
        
               | dont__panic wrote:
               | Oh my. I was referring to the earliest attempt,
               | [Poke](https://techcrunch.com/2012/12/21/facebook-poke-
               | app/).
               | 
               | Later, there was
               | [Slingshot](https://www.engadget.com/2014-06-17-facebook-
               | slingshot.html).
               | 
               | And now Threads.
               | 
               | I guess my original comment was unfair -- Facebook _does_
               | try to launch clone apps. They just don 't work!
        
             | solarmist wrote:
             | Because you have to start shrinking when you acknowledge
             | this.
             | 
             | It's a form of loss avoidance, I think. That or trading the
             | known for starting something new.
        
         | maronato wrote:
         | > It's a testament to how deep the lack of a creative culture
         | at Meta runs.
         | 
         | This seems to be it. Meta only "innovates" to copy competitors.
         | WhatsApp was a threat and was bought. Same for Instagram.
         | Snapchat couldn't be bought, so it became stories and is now
         | part of every product Meta owns.
         | 
         | TikTok is the latest threat, and history repeats itself.
         | Instead of creating a superior product that people want to use,
         | Meta is sacrificing Instagram to replicate TikTok's every
         | feature (including finally paying creators).
        
         | alexashka wrote:
         | What creative culture? A billion user beast does not know, need
         | or want creative or culture.
         | 
         | It wants profits and more of them, every quarter.
         | 
         | TikTok's only 'innovation' is paying billions of dollars to
         | teenagers to create meme videos. Instagram isn't losing to
         | TikTok's 'creative culture', it's losing to American elite's
         | favorite move - throwing money at a problem until everyone else
         | quits, at which point you give talks and write books about how
         | it was due to innovation, freedom and democracy, oh and LGBTQ+
         | or whatever the term is nowadays.
         | 
         | Source: know a couple of people who could barely scrape by on
         | Instagram/youtube, switched to TikTok and are all of a sudden
         | making more money than me. The infinite money faucet at TikTok
         | will soon run dry and it'll become just another shit social
         | media platform, like all the rest.
        
           | Barrin92 wrote:
           | >TikTok's only 'innovation' is paying billions of dollars to
           | teenagers to create meme videos
           | 
           | TikTok has at least done three innovative things. One is the
           | frictionless sign in that doesn't require an account,
           | secondly the well done video editing tools and most
           | importantly abstracting away the social graph.
           | 
           | And on the finance site this doesn't check out either. TikTok
           | is on track to triple revenue this year alone and top
           | creators generally make more money from outside sponsors and
           | deals than from the company itself. Of all the social media
           | site TikTok arguably chips in the least amount of money
           | themselves.
        
             | [deleted]
        
             | alexashka wrote:
             | > Of all the social media site TikTok arguably chips in the
             | least amount of money themselves.
             | 
             | How do you know that?
        
               | nickthegreek wrote:
               | hank green video on tiktok creator fund:
               | https://www.youtube.com/watch?v=jAZapFzpP64
               | 
               | article recap:
               | https://www.tubefilter.com/2022/01/24/hank-green-tiktok-
               | crea...
        
             | hellomyguys wrote:
             | I would also say spending billions on user acquisition is a
             | bit of an innovation too because they did it and it paid
             | off.
        
         | fluidcruft wrote:
         | My impression back in the day was that Facebook bought
         | Instagram for the same reason. They couldn't get the younger
         | crowd to stay on Facebook. It's more of a testament about to
         | how much youth are not interested in living their lives on
         | their parent's platforms.
        
           | solarmist wrote:
           | That was my impression too, that and buying potential
           | competitors.
        
       | jeremymims wrote:
       | Steve Jobs famously said that he saw the computer as a "bicycle
       | of the mind." He saw technology as a tool to amplify humanity's
       | abilities.
       | 
       | Mark Zuckerberg has chosen to build a "casino of the mind."
       | Facebook and Instagram have been purpose-built to amplify and
       | prey on humanity's weaknesses.
       | 
       | The fact that "Meta" is now trying to make their casino _even
       | more_ addictive to compete with TikTok does not bode well for the
       | world.
        
         | and-not-drew wrote:
         | While casino is probably the best comparison, I've always
         | thought of social media as kind of the high fructose corn syrup
         | for this generation. We took something that in small doses
         | isn't really an issue and over optimized without thinking of
         | the human cost. We've figured out the most addictive part and
         | have turned that up to 11 and are now realizing, "oh shit,
         | maybe that was too much".
        
           | xtracto wrote:
           | This is the problem with most "free" digital services now:
           | games, social nets, news sites, etc. They are optimizing user
           | behaviour to cater their customers (advertisers), so they
           | estimulate addictive behaviour.
           | 
           | I blame advertising based internet. It pushes the wrong
           | incentives for service providers.
        
       | JumpCrisscross wrote:
       | I've developed a deep dislike for Mosseri following his Instagram
       | Kids predation. The lack of empathy seems a recurring theme.
       | 
       | Is there inside ball on why he commands respect at Facebook? Or
       | is there a conservation of clowns rule in play with David
       | Marcus's departure?
        
       | kvetching wrote:
       | It's IMPOSSIBLE to make an instagram account based solely off of
       | images now.
       | 
       | You're content will NOT even be pushed on the Recent tab of the
       | hashtags you choose. You are essentially not seen at all unless
       | someone is following you.
       | 
       | The only way to be seen by the algorithm anymore to grow your
       | account is to make videos.
       | 
       | This is what happens when a company loses it's vision. Just check
       | out how the filters have changed over the years. It's just
       | Instagram losing it's soul and what made it unique.
        
       | haspoken wrote:
       | https://archive.ph/FF2d1
        
       | pessimizer wrote:
       | Snapchat knew the same thing. A Kardashian even told them. Not
       | working out so well now.
       | 
       | Instagram is a slightly different story, because they've probably
       | got official guarantees that government is going to finally ban
       | TikTok in their endless campaign of aggression towards China. So
       | Insta replaces their pissed-off old users with young TikTok
       | users, and the government can tell angry TikTok that there's a
       | red-blooded Jesus equivalent to the evil Chinese internet drug.
        
       | haskaalo wrote:
       | Everytime I get on Facebook, the navbar seems to have a new
       | combination.
       | 
       | Watch, Gaming (Streaming), Dating, Marketplace, "News" Feed,
       | Shop, Groups, Home, etc... These could all be different
       | applications under the same login.
       | 
       | Kylie Jenner is right (for once)... Nobody knows what Facebook or
       | Instagram is for nowadays.
       | 
       | Reddit - Communities and memes
       | 
       | Snapchat - Sending snaps and watching stories of your actual
       | friends
       | 
       | Tiktok - Fast paced entertainment (Short videos)
       | 
       | Twitter - What's happening right now?
       | 
       | Instagram and Facebook is trying to be all of those at the same
       | time.
        
       | drusepth wrote:
       | This seems like a great place to ask:
       | 
       | Does anyone have a suggestion for a good alternative for old-
       | Instagram (e.g. just sharing photos)? I only joined originally
       | because of their cool map view that had pins around the world
       | showing where each of your shared photos were taken, and they
       | removed that feature a few years ago; I haven't found any other
       | app than Google Photos that does it well. However, Google Photos
       | does it for _all_ of my photos (there 's a lot!) and I'd much
       | prefer a separate app just so I can edit and curate a very small
       | collection for the map instead (1-2 photos per place), and
       | ideally be able to share that map with other people.
       | 
       | Anyone know of a good photo-sharing app for that?
        
         | nikivi wrote:
         | https://glass.photo/
        
           | kylehotchkiss wrote:
           | +1 on glass. It's so purist about not having algo or becoming
           | destroyed by influencers it's actually hard to find other
           | photographers currently. Paid by users and no ads. I hope
           | they work on some human-curated suggestions in the future!
        
           | anthropodie wrote:
           | iPhone only
        
         | anthropodie wrote:
         | Not sure if map thing is supported but PixelFed is good
         | alternative to Instagram in general.
        
       | ISL wrote:
       | I was very happy to learn that I could "Snooze suggested posts"
       | for 30 days. That we can't disable them is, well, perhaps
       | predatory, but here's how to do it.
       | 
       | There's an X at the top-right of any suggested post. If you click
       | it, an option appears to snooze those posts for 30d.
       | 
       | Mosseri is right to be concerned about supporting creator-
       | discovery, which is a huge problem on the supply-side of IG's
       | creator/consumer marketplace. If suggested posts were only a few
       | percent of posts and didn't favor eye-catching Reels, but rather
       | content in the same spirit as a user already follows, quality
       | content could again rise to the top.
        
       | instastuff wrote:
       | [anonymous account]
       | 
       | No matter how many "users" Instagram has, TikTok is absolutely
       | destroying Instagram in terms of minutes of user engagement.
       | People are spending way, way more time on TikTok than Instagram
       | and the trend is accelerating.
       | 
       | Meta is in full panic mode. They see the sand slipping through
       | their fingers. They are trying to turn Instagram into TikTok
       | because they think that is the only move. After all, it worked
       | for them last time when they copied Stories and beat Snap.
       | 
       | But this time, not only is that strategy failing, but it is
       | making their still enormous user base revolt.
       | 
       | Stories was a relatively useful extension to Instagram that
       | didn't break the core app, so adding it worked. TikTok is a
       | different thing and doesn't slot into Instagram as cleanly. Meta
       | already tried making their TikTok clone a new "tab" in the app,
       | but that didn't get the kind of results they needed. So now they
       | are trying to make the whole app into TikTok because they don't
       | know what else to do .
       | 
       | I'm not really sure where they go from here. Instagram isn't
       | satisfied being Instagram - they need to lead the world in order
       | to attract ad revenue. But they are losing ground quickly.
       | 
       | In the social media game, momentum is everything. TikTok has way
       | more watch time so creators get more user engagement and can
       | build their profiles much more quickly. Instagram is behind in
       | engagement, so there is no incentive for creators to jump ship
       | and get worse results. Instagram gets less fresh content which
       | leads to less engagement and less ad sales. It's a vicious cycle
       | that puts TikTok further ahead.
        
       | toddh wrote:
       | While having to respond to TikTok is understandable, what's their
       | point of differentiation? It's hard to tell the difference
       | between the two now. Maybe that's a good thing for insta?
        
       | mnd999 wrote:
       | "I guarantee that every single person who liked and shared that
       | post about bringing Instagram back to what it was, would spend
       | way less time on Instagram if it reverted back to how it used to
       | be"
       | 
       | Sure, because they could get the information they want without
       | having to wade through the mountains of crap you're pumping out
       | of the septic tank into your users faces. You're optimising the
       | wrong metric you fucking clown.
        
         | Strom wrote:
         | You have a good point that would stand even stronger without
         | the name calling.
        
           | gjs278 wrote:
        
           | mjburgess wrote:
           | It does seem very appropriate though, doesnt it?
        
           | [deleted]
        
           | creddit wrote:
           | Actually, it's a terrible point because Tommy Marcus, the
           | Brooklyn based content creator, has no say in Instagram's
           | optimization choices!
        
           | sh4rks wrote:
           | I'm not sure it would have
        
         | t_mann wrote:
         | I have a feeling that from Meta's perspective, that is the
         | right metric. It's probably also a decent metric for that guy,
         | because his influencer business depends on people wading
         | through his content.
        
         | creddit wrote:
         | Tommy Marcus, the content creator from Brooklyn, probably
         | doesn't get much of a say in what Meta optimizes for. Glad you
         | got your insult in, though!
        
           | cowtools wrote:
           | Tommy Marcus, the content creator from Brooklyn profits from
           | his instagram fame. Of course he wants the company do to well
           | even if it's at the cost of the users.
           | 
           | He does have a say in the way that facebook acts because he
           | has leverage through his popularity. Not to mention that he
           | is going on the news giving apologia to the corporation. And
           | you're saying we should we should just twiddle our thumbs and
           | not contest his ridiculous ideas because he's not a
           | shareholder or something?
        
             | creddit wrote:
             | _Sure, because they could get the information they want
             | without having to wade through the mountains of crap you're
             | pumping out of the septic tank into your users faces.
             | You're optimising the wrong metric you fucking clown._
             | 
             | Tommy doesn't optimize Instagram metrics. Instagram does.
             | 
             | Tommy doesn't have users. Instagram does.
             | 
             | Tommy doesn't pump "mountains of crap out of the septic
             | tank into" users faces. Instagram does. Tommy pumps out
             | whatever content he wants to the people who follow him.
             | 
             | It's clear from the quote that OP thinks Tommy works at
             | Instagram and is criticizing what he think is an Instagram
             | employee.
             | 
             | It's not even apologia for Instagram, it's just Tommy's
             | statement of belief that Instagram won't be negatively
             | impacting users' time spent with these changes. There's no
             | value statement at all from Tommy.
             | 
             | It's not even a "ridiculous idea". It's just that Tommy
             | thinks these changes will increase users' time spent on
             | Instagram. You're just imputing mountains of additional
             | context into what he says.
        
           | thatguy0900 wrote:
           | He has a say on what he says about metas feed optimization
           | though, and he clearly supports where their headed now.
           | That's fair to criticize, even if the insult is a little
           | heated.
        
             | creddit wrote:
             | It's not clear that he supports it. It's clear that he
             | thinks users will spend more time on Instagram.
             | 
             | Tommy's say on Instagram's product choices is probably
             | about equivalent to my say which is to say no say.
        
         | dang wrote:
         | Could you please follow the site guidelines when posting here?
         | Note this one:
         | 
         | " _When disagreeing, please reply to the argument instead of
         | calling names. 'That is idiotic; 1 + 1 is 2, not 3' can be
         | shortened to '1 + 1 is 2, not 3._"
         | 
         | Similarly, 'You're optimising the wrong metric you fucking
         | clown' can be shortened to 'You're optimising the wrong
         | metric'.
         | 
         | https://news.ycombinator.com/newsguidelines.html
        
         | joe_the_user wrote:
         | _You're optimising the wrong metric..._
         | 
         | They're optimizing for the metric that suits their interests.
         | 
         | It occurs to me that Facebook and related companies may well
         | become the equivalent of ransomware companies - controlling
         | more and more of the world's information and making more and
         | more abusive demands for access to it.
        
         | go_elmo wrote:
         | You seem to forget that the user is the product, this is all
         | not about his pleasure. As a publicly traded company you may
         | not counter act this.
        
         | hn_throwaway_99 wrote:
         | Interestingly, I remember when Facebook made a similar change
         | to their feed, it was about 12-15 years ago, where they
         | essentially made it much more like Twitter. I absolutely
         | despised it, I _still_ despise it to this day, and I think it
         | was the point where I realized how social networks are all
         | actively out to basically destroy you (I 'm being hyperbolic,
         | but only slightly).
         | 
         | That is, if they really wanted to make it easy for you to
         | connect and share with friends, or maybe meet some new ones
         | (remember Facebook's "poke" feature?), they could easily do
         | that. But they've found they are much better at the endless
         | scroll of mindless WALL-E human crap, having optimized the
         | right brain chemicals to make you feel like you can keep
         | boredom at bay with one more upward swipe.
         | 
         | The only winning move is not to play.
        
           | xtracto wrote:
           | I want the social network equivalent of "slow food": All
           | social networks try to optimise for very the wrong metrics
           | for the _users_ , but right metrics for their _customers_
           | (advertisers).
           | 
           | I want a social network where it is OK for people to
           | sporadically add vanal posts. A social network that does not
           | prioritize outrage or contention. And a social network were
           | my close circle is actually discoverable, with high SNR.
        
         | bowsamic wrote:
         | "We listened to the customers and they were wrong"
        
         | colinmhayes wrote:
         | Except time spent on instagram is exactly the metric they care
         | about. More time spent scrolling = more ads served.
        
       | zachrip wrote:
       | "You are not the customer" - ring a bell?
        
       | jdthedisciple wrote:
       | Let me be devil's advocate for a second and say:
       | 
       | I guess Meta must be knowing what they're doing? I'm sure they
       | are basing their decisions entirely on actual analytics and A/B
       | testing results. If the numbers say users are moving towards
       | videos, away from photos, than that's what they will cater to.
       | That's why public emotions won't sway them.
        
       | TheChaplain wrote:
       | I wouldn't mind trying to build the new IG or Facebook, but issue
       | is how to fund it without angel investors or others who push
       | towards eyeball/click/attention-frenzy we have today.
        
       | Marazan wrote:
       | This is what happens when you manage to metrics.
       | 
       | "Engagement" is the metric and the incredibly obviously stupid
       | problem with it as your optimisation goal that is apparently
       | ungraspable by the leadership of every single social network.
       | 
       | It infects everything down even to Google search rankings.
       | 
       | If you can quickly and easily find the info you want then that
       | reduces "engagement" and that is bad, apparently.
        
         | fleddr wrote:
         | It's totally graspable.
         | 
         | Users are unable/unwilling to spend a penny on social networks,
         | hence ads it is, hence engagement it is.
         | 
         | If users would pay a monthly fee at scale, it wouldn't be
         | needed. They'd in fact be happy if you'd keep your engagement
         | brief.
        
       | CoryAlexMartin wrote:
       | > "I guarantee that every single person who liked and shared that
       | post about bringing Instagram back to what it was, would spend
       | way less time on Instagram if it reverted back to how it used to
       | be"
       | 
       | I'm likely not in the majority here, but my average usage of
       | Instagram these days is me scrolling through my feed for about 20
       | seconds before getting frustrated and closing the app. All the
       | ads and things I never opted into seeing make it an unpleasant
       | and uninteresting experience. I was far more engaged when it was
       | just a reverse chronological timeline of images from people I
       | follow.
        
       | alexpotato wrote:
       | As a casual user of both Facebook and TikTok, I would share my
       | impression of how they share videos:
       | 
       | TikTok
       | 
       | - Their algorithm seems to very quickly hone in on things I
       | actually want to see.
       | 
       | - e.g. if figured out that I like to see comedy clips, some
       | woodworking videos etc
       | 
       | - I suspect that they do this by a combination of showing you
       | some "test" videos that quickly bucket your interests and then
       | using additional data based on other videos that have paired well
       | together from other users
       | 
       | - Keep doing the above and I would imagine you get to a pretty
       | good graph of what I'm into
       | 
       | Facebook
       | 
       | - Have been a user for YEARS
       | 
       | - they have almost all of my personal relationships mapped
       | 
       | - choose to show me videos with "Wait till you see what happens!"
       | titles that are ~10 minutes of build up to an incredibly
       | anticlimactic ending
       | 
       | - As a user and a SRE/Developer, I ask myself: "The smartest
       | people in tech + essentially limitless computing power and this
       | is the best you can do?"
       | 
       | I would guess one of two things is going on:
       | 
       | 1. I remember seeing those video ads about 10-15 years ago that
       | went on for about 20 minutes and there was no fast forward or
       | skip etc. Someone pointed out: "Advertisers care a LOT about
       | people who are willing to just sit there and watch a 20 minute
       | video"
       | 
       | 2. What I'll basically call the "Groupon Effect" (based on [0])
       | which is basically "Well X is good, X+1 is better so X*1000 must
       | be great". Andrew Mason talks a lot about this in the linked
       | article and how Groupon just blindly followed the "metrics"
       | rather than thinking through "Ok, what is really the best for our
       | users/community". It seems the tech giants have gone for "What
       | makes the most money RIGHT NOW!" vs "How do we build a larger LTV
       | over the next couple years"
       | 
       | [0] - https://nymag.com/intelligencer/2018/10/andrew-mason-on-
       | grou...
        
         | dboreham wrote:
         | otoh, learned many things about the behavior of cats with dogs,
         | dogs with rabbits, mammalX with mammalY, bears crossing the
         | road, ducks crossing the road (no other types of mammal cross
         | the road).
        
         | slig wrote:
         | For me, it feels like the recommendations from Youtube, FB,
         | Instagram, Spotify, etc, are really what _they_ would want you
         | to see, not what _I_ would want to see. Never listened to those
         | shitty podcasts, and that 's what recommended for me on
         | Spotify. The Youtube search is flooded with "recommendations"
         | and "what's hot" that are hot garbage. Google search is getting
         | useless, with tons of spam and obvious duplicated content.
        
         | shriphani wrote:
         | It could be that the deep bench of high quality content is not
         | there on reels yet. Most of the power user base of ig
         | (horology, woodworking, crafts, fine arts etc) knows how to
         | take high quality pictures and need to adapt to making videos
         | (i don't think it is that easy to do - totally different medium
         | + style + maybe your current followers wont like it).
        
       | harrisonjackson wrote:
       | Instagram's biggest failing in trying to copy Tiktok is their
       | feed algorithm.
       | 
       | Tiktok has nailed the delightful "stumble upon" effect of getting
       | users of all ages to keep going to the next and the next video. I
       | don't mind how each new piece of content is paged because the
       | content is better for the format and it doesn't feel clunky when
       | I do want to skip to the next one.
       | 
       | Instagram couldn't switch their algorithm because people think
       | they still want to see the content they've been seeing...
       | otherwise they'd just be using TikTok.
       | 
       | In insta, we are used to scrolling really quickly until something
       | catches the eye and THEN we engage. That is because the content
       | in the insta feed is not as good and there are more ads. The new
       | scrolling/paged UI in Instagram feels terrible because I can't
       | fly through bad content to engage with what I want.
        
         | idrios wrote:
         | > Tiktok has nailed the delightful "stumble upon" effect
         | 
         | Am I the only one who hates this usage of the word
         | "delightful"? I think of delightful as nearly a synonym to the
         | word "serendipitous", in that there's a rare joy to it --
         | difference between those two words that serendipitous is
         | unexpected while delightful could be expected. I associate this
         | with events like running into close friends or family, or just
         | having a beautiful day and being able to have fun outside. It
         | needs an element of rarity, whereas TikTok and Instagram are
         | novelty on demand, and so that serendipitous joy fades into
         | habit-forming addiction.
         | 
         | I am probably making an old-man-yells-at-cloud argument here,
         | but I recently read an article that described the Android
         | Compose toolkit as a way to make developing Android apps a
         | "delightful experience" and it made me realize how much I
         | despise that usage of the word for fairly mundane things.
        
           | harrisonjackson wrote:
           | Yes, delight has been overused and dumbed down to industry
           | vernacular for any positive user emotion.
           | 
           | It has a connotation that includes rarity or almost... (and I
           | am putting on my over the top sales person hat) "something to
           | be treasured". But I chose the word intentionally to
           | reference stumble upon which I think a lot of folks on HN
           | feel nostalgia for.
        
         | labrador wrote:
         | > Tiktok has nailed the delightful "stumble upon"
         | 
         | I didn't understand the appeal of Tiktok until just now when I
         | read your comment. I was a StumbleUpon.com addict in 2006-07. I
         | spent hours a day on it, saw really interesting content and
         | even made some IRL friends.
         | 
         | I have no idea why they killed that site. I'll give Tiktok
         | another try.
        
           | tayo42 wrote:
           | I don't get how that description sounds like a good way to
           | spend your time. Why do you need hours of throway content in
           | your life from people you don't have any connection to? Why
           | not like go to the gym or hike or cook your self a healthy
           | meal.
        
           | mateo411 wrote:
           | They killed the site, because they ran out of money.
        
           | solarmist wrote:
           | I think they just never found a way to make money that didn't
           | destroy the experience.
        
             | babypuncher wrote:
             | I think Reddit also kind of replaced it. Back then, Reddit
             | was more of a social bookmarking site like del.ic.ious but
             | with expanded community features. You would go to the front
             | page, and see a pretty similar selection of links to what
             | you would get smashing the Stumble button that day, only
             | it's been curated and sorted by the community through the
             | karma system. Each link also came with a very well designed
             | comment section where users could discuss it.
        
               | joshu wrote:
               | reddit was never social bookmarking.
        
               | solarmist wrote:
               | Somewhat. Reddit's never been nearly as serendipitous as
               | Stumbleupon
        
           | lotsofpulp wrote:
           | But back then, I assume the content was 90% original, 10%
           | ads/marketing/brand building, whereas now it is 90% ads, 10%
           | original.
        
         | saurik wrote:
         | I haven't checked recently and I don't have the phone with the
         | new version of Instagram on it with me (so maybe this changed)
         | but for a long time (and I think still) I have one account that
         | has the paged UI and one account that still has the fling UI
         | logged in to the same copy of Instagram simultaneously (as in
         | where I can switch between them using the account selector).
        
           | harrisonjackson wrote:
           | Yeah, I am sure there is some strategy to rolling out such a
           | big change. It limits a Day 1 blast of complaints and media
           | posts when they slowly roll it out. Plus it lets them
           | eliminate any issues (according to them hah) before it
           | reaches the masses.
        
       | spaceman_2020 wrote:
       | TikTok is banned in my country but friends from UK and US say
       | that the algorithm is much better at recommending videos.
       | 
       | True or just plain individual bias?
        
         | dahdum wrote:
         | Very true, but partly due to the broad content variety TikTok
         | has. Their tools to help creators are excellent and they do a
         | lot to promote highly niche content.
         | 
         | Instagram is a clunky mishmash of features rolled out in
         | desperation. TikTok may suffer the same fate eventually, but I
         | think they are years away from that.
        
         | Quikinterp wrote:
         | It's algorithm is way more aggressive than other social media.
         | Sometimes it's almost creepy. I don't care about a lot of stuff
         | on there but it's easy to find yourself in very niche
         | communities on tiktok.
        
         | kylehotchkiss wrote:
         | https://restofworld.org/2021/instagram-and-class-in-india/ I
         | saw this last year and it does a great job telling the story of
         | how Instagram's recommendation engine biased towards "elites"
        
         | system16 wrote:
         | In my experience it's absolutely true. Maybe it's just early in
         | Instagram's phase of their new feed and it's not optimized, but
         | all I see are a bunch of seemingly random memes and videos that
         | don't interest me at all, and they only appear targeted to me
         | in the most superficial of ways. Essentially I skip past the
         | videos looking for friend photos, and after about 30 seconds
         | get bored and shut the app.
         | 
         | TikTok on the other hand seems to know me better than I do
         | myself (or care to admit). I go out of my way to not open it
         | because I know 30 minutes of my time will vanish in an instant.
        
       | Animats wrote:
       | The key point here is that TikTok is now beating all the US
       | social networks.
       | 
       | This may be the beginning of the end for what Silicon Valley
       | calls "tech", but is just ads with social content. Peak Facebook
       | was in Q2 2021.[1] Instagram is losing to TikTok.
       | 
       | (If you think the "metaverse" is going to be important in the
       | social space, check out what's happening in China in that area.
       | While the US has been distracted by the NFT clown car and
       | Facebook's rather pathetic efforts, companies in China are
       | actually building it.)
       | 
       | [1] https://www.nextbigfuture.com/2022/02/peak-facebook.html
        
         | biztos wrote:
         | I'm a huge admirer of TikTok and love to use it -- once a week
         | only! -- but I sort of agree with the US government that it's
         | crazy to give that much of (mostly) your youth's attention to
         | an adversary.
         | 
         | However I find it baffling that all the VC in the Global West
         | is unable to come up with a popular alternative, even though
         | it's glaringly obvious[0] what the "secret sauce" is in TikTok
         | and why it works so well.
         | 
         | Instead we get stuff like this, where a quite good photo-
         | sharing service radically undermines its inherent advantages in
         | order to play catch-up, with most of the videos still sporting
         | a TikTok logo.
         | 
         | At some level I'm happy if Zuckerberg destroys my artists'
         | community on IG because it at least opens the door to creating
         | a better one elsewhere. But I'm also a little worried that this
         | coterie of billionaires keeps having their lunch eaten by a
         | pretty straightforward system run on a pretty classic Valley
         | model.
         | 
         | [0]: https://www.listennotes.com/podcasts/a16z-podcast/tiktoks-
         | al...
        
           | t0mas88 wrote:
           | > but I sort of agree with the US government that it's crazy
           | to give that much of (mostly) your youth's attention to an
           | adversary.
           | 
           | In a way Europe has been doing that for many years. The US
           | does not have any privacy protection of foreigners, the NSA
           | is only not supposed to capture data on _US citizens_.
           | 
           | Only now are we seeing Google Analytics banned in many
           | European countries. But it's a very small step.
        
             | colonwqbang wrote:
             | You have a point, but the way Europeans see the US is very
             | different from how they see China. The US has done some
             | morally questionable things in recent memory (War on
             | terror, Snowden/Assange, Trump, etc) but on the whole US is
             | seen as an ally, not an adversary.
        
             | orangepurple wrote:
             | Wait until Europeans find out all of their bank data is
             | analyzed in the Google Cloud
        
               | t0bia_s wrote:
               | Not that bad as Chinese investments in European
               | universities. Shaping education by foreigners that not
               | accept democratic principles is far more dangerous.
               | 
               | Sure, we can speak about political correctness from West
               | in campuses, but that has no future by definition.
               | 
               | However... Both trends has similar goal to steal freedom
               | from citizens.
        
             | Zeebrommer wrote:
             | That is not nearly the same thing. The US and western
             | Europe have been roughly aligned about geopolitical
             | interests, values (democracy, freedom, mostly liberal,
             | based on a secularising Christian foundation), rules and
             | laws. China is diametrically opposed on all those things.
             | 
             | The cultural influence of the US on Europe is enormous, and
             | the US has often crossed the line spying on European
             | citizens, but the US is not an adversary.
        
         | alexb_ wrote:
         | What are Chinese companies doing metaverse wise?
        
           | edm0nd wrote:
           | Likely waiting on stolen metaverse R&D from American
           | companies given to them from the Chinese government. That's
           | the entire Chinese nation-state backed hackers MO. Steal R&D
           | from Fortune 500 companies to then give it to private Chinese
           | businesses to further the Chinese economy. Why waste your own
           | time/money/resources on R&D when you can just steal it. Same
           | with IP and IP laws.
           | 
           | - https://www.cbsnews.com/news/chinese-hackers-took-
           | trillions-...
           | 
           | - https://fortune.com/2021/04/21/suspected-chinese-hackers-
           | tar...
           | 
           | - https://www.theguardian.com/world/2020/feb/06/china-
           | technolo...
        
             | t_mann wrote:
             | Copying is a great source of innovation and industrial
             | development. Take German engineering ('Made in Germany' was
             | a label originally intended to make the German copycats
             | more visible in England, from where the processes were
             | copied, but that sort of backfired in hindsight), the Swiss
             | watch and pharma industries (based on French patents that
             | were practically unenforceable in Switzerland at the
             | time)...
             | 
             | Once you have a process up and running, it's almost human
             | instinct to try and improve it. If you start by copying the
             | latest stuff, chances are you'll find a few new tweaks.
        
             | rightbyte wrote:
             | The mere thought of Facebook codebase being usable anywhere
             | else but by Facebook is silly. If someone gave somebody a
             | dump of Google's monolith were to even begin looking?
             | 
             | You need the engineers too. There is no Bond-like blueprint
             | to steal.
        
             | bsder wrote:
             | And all that Silicon Valley is doing is funding young 20
             | somethings for the next social groupcrap over and over and
             | over. It's not exactly like Silicon Valley is being
             | innovative.
             | 
             | TikTok is just making Silicon Valley mad because they
             | finally met a bigger VC (the Chinese government) running
             | their own playbook and they can't beat it.
        
             | [deleted]
        
             | asdff wrote:
             | I don't blame them tbh. On a whole species level, why _are_
             | we inventing the wheel hundreds of separate times just to
             | satisfy pedantic legalese? Any alien observing earth would
             | think we are idiots and clearly nothing to be worried about
             | because we do stuff like this, in the name of profits
             | usually, instead of just sharing ideas openly with each
             | other.
        
               | FredPret wrote:
               | Actually it's pretty smart to reward the inventive ones
               | and punish the freeloaders, or else there'd be a rush to
               | become a freeloader and stop the hard work of inventing -
               | leading to species-wide collapse.
        
               | asdff wrote:
               | The reward of a novel invention is enough to keep it
               | going. Look at science. All ideas are published and
               | shared and you don't have this freeloader issue, because
               | the rewards follow innovation even when those innovations
               | are pubically shared. Also take a look at your own work.
               | Chances are you are freeloading on someone else's ideas
               | with everything you do, and there are huge chunks of
               | process that you are only able to do because someone
               | decided to make those ideas freely available to other
               | people.
        
               | zizee wrote:
               | But science has a big system of distributing money up
               | front to people to do the work of innovating. There is no
               | such system in place to fund people developing innovative
               | products that require significant up front investment.
               | 
               | Also the "product" of science innovation is the actual
               | innovation and being first to publish. An equivalent
               | freeloader problem would not be someone copying the
               | idea/papers after they are released. It would be spying
               | inside the laboratory, copying the ideas and releasing
               | competing papers before the actual researcher releases
               | their own. If that was happening, I am sure you would
               | object.
        
               | bravetraveler wrote:
               | What have these rewards truly given us?
               | 
               | The open/free scientific communities are responsible for
               | most tangible benefit - meanwhile, those reaping the
               | biggest rewards give us... planned obsolescence
               | 
               | I understand the sentiment and even agree to an extent,
               | but the reality is things are abused and wasted as well -
               | to a shocking degree, in pursuit of 'mine'
        
               | FredPret wrote:
               | False. Tangible benefits are frightfully hard to bring
               | about. Nobody does that for free. Newton came up woth
               | calculus, shared it for free, and transformed the world.
               | 
               | But all tangible benefits arising from that involved a
               | lot of people, a lot of work, and a lot of risk. Planned
               | obsolescence, bad as it may be, is a non-issue in the
               | bigger picture.
        
               | drusepth wrote:
               | Within the context of this comment thread ("freeloaders"
               | copying the R&D of the "inventive ones"), it seems like
               | the opposite is true for global innovation: inventive
               | ones are being punished by freeloaders copying their work
               | and being able to offer it for a lower price, due to not
               | having to recoup R&D costs/investments (among other
               | factors).
        
               | LionTamer wrote:
               | How do you think humans should incentivize R&D without
               | allowing for those who successfully deployed R&D to
               | protect their ability to reap the fruits of their
               | efforts? I'm sympathetic and am very interested in the
               | idea of the government creating public goods out of
               | intellectual property on a national level (ie instead of
               | rewarding copyrights/parents the government would buy out
               | the creator and make it free for citizens to do what
               | they'd like), but that could work because the government
               | has sovereignty over its territory - how do you prevent
               | international free riding on R&D?
        
               | asdff wrote:
               | A lot of government funded R&D e.g. from the NIH or NSF
               | has stipulations actually that say the data and results
               | be made publicly available so that other researchers may
               | benefit. At the end of the day we have to decide where
               | our values lie. Do they lie with individualized benefit?
               | Then we allow people to have protection legally so they
               | may individually profit off of that technology using a
               | perverted market condition (them having the sole rights
               | of distribution for a period of time). If we value the
               | collective whole, then we would share these ideas with
               | others who would benefit from them and further them
               | still, like we do medical research. You have to decide
               | where your moralities lie.
        
               | igorkraw wrote:
               | For the research part (figuring out something previously
               | impossible)? No need to incentivise, the kick of figuring
               | it out is enough to motivate people, just provide UBI so
               | the nerds can tinker.
               | 
               | For the development/application part? Let people race to
               | figure out the best way to deploy things before someone
               | else does, the way the swiss and Germans and Chinese did
               | in the free for all time. I've heard competition be
               | called something that incentivises people to find edges
               | that aren't easily copied, and trade secrets can still
               | exist
        
               | babypuncher wrote:
               | > For the research part (figuring out something
               | previously impossible)? No need to incentivise, the kick
               | of figuring it out is enough to motivate people, just
               | provide UBI so the nerds can tinker.
               | 
               | I think this is only true to a certain extent. We have
               | reached a point where a lot of new innovation and
               | invention is only possible with a truly tremendous amount
               | of financial investment. No amount of tinkering in your
               | garage is going to bring about the next advancement in
               | EUV lithography. You need an entity with a lot of capital
               | and a strong incentive to bring many of these things
               | about. That can come from either the private sector or
               | the government, but it cannot realistically be pulled out
               | of thin air.
        
               | polio wrote:
               | I'd just make the individuals involved rich with a lump-
               | sum payment ($10m, say) and a lot of good press. Then
               | make it public domain.
        
               | zizee wrote:
               | What if they spent $20m to create the innovation? Who
               | judges when an innovation is appropriate to convert in
               | the manner? What happens to the innovations that aren't
               | deemed worthy of conversion?
        
               | not-my-account wrote:
               | Profits matter, though! We need them to pay people to do
               | the research and development, which people will not do
               | for nothing - our dependence on food and shelter makes
               | this necessary. If an American firm absorbs all the
               | costs, but gains none of the benefit, it will not survive
               | as long, meaning the research will also disappear
               | alongside it.
               | 
               | China, on the other hand, can spend those funds elsewhere
               | while also poaching the work of the American firm, which
               | would put them at a great competitive advantage.
        
               | asdff wrote:
               | Profits aren't necessary for R&D, that's just one model
               | where R&D is funded by consumers through direct
               | purchases. Another model is where R&D is simply funded
               | through taxation and grants. That is the model that
               | medical research is often funded through, and it works
               | well because it allows researchers around the world to
               | help our species overcome disease.
        
               | not-my-account wrote:
               | Totally good point! Though, that is also quite
               | restrictive. Some of the biggest innovations which change
               | society the most are incredibly weird, out of left field
               | innovations that a governmental or grant program would
               | most likely not fund - just because the nascent idea is
               | too crazy.
               | 
               | You get a lot of money funding weird ideas in VC firms,
               | where the incentive structure (of profit) makes it
               | possible to fund a tonne of ideas, where it is expected
               | that most of the ideas will fail.
        
               | zizee wrote:
               | This still has the free rider problem at a nation state
               | level. Let's say China invests 100 billion a year in
               | innovation, and makes it all open. France then comes
               | along and says "I don't need to bother with spending on
               | innovation, I'll just use China's legwork, and spend my
               | billion on out marketing china". China would eventually
               | run out of cash for research.
        
             | itg wrote:
             | Tbh I find this comment hilarious given the story we are
             | commenting on. In this case, it is Meta/Instagram that is
             | trying to copy TikTok, and yet still can't pull off as good
             | a recommendation algorithm.
        
             | [deleted]
        
           | t_mann wrote:
           | Yeah, the parent left us on a bit of a cliffhanger there re
           | China.
        
             | Animats wrote:
             | www.google.com:
             | 
             | https://www.china-briefing.com/news/metaverse-in-china-
             | trend...
        
         | ravenstine wrote:
         | I won't be surprised the day that Silicon Valley finally sees a
         | real correction. We are due for one, big time. Just look at
         | what Google and Meta have been doing compared to the ability of
         | newcomers like TikTok. China will win, and when reality comes
         | knocking, it will be too late and suddenly that easy money is
         | going to vanish.
        
           | rpdillon wrote:
           | TikTok feels radically less innovative to me than Quest VR,
           | but if you're focused on MAU, I see how it TikTok feels more
           | impactful.
        
         | d4mi3n wrote:
         | > Peak Facebook was in Q2 2021.[1] Instagram is losing to
         | TikTok.
         | 
         | Peak by what measure?
         | 
         | If by profit, probably. From the perspective of a product I
         | like and want to use? Facebook peaked long, long ago.
        
           | solarmist wrote:
           | Yup. Money I'm sure.
        
         | alchemyromcom wrote:
         | >This may be the beginning of the end for what Silicon Valley
         | calls "tech"
         | 
         | There's something about the way you phrased this that just made
         | me just realize there's a very real possibility that the
         | internet could turn into television part two. If you think
         | about the most popular platforms, they are mostly video and now
         | the other very popular ones are trying to follow in kind.
         | There's also all the streaming platforms that are not really
         | thought of as the internet, but work basically the same. It
         | really might be that the internet as we think of it--text based
         | --might be a bit of a niche interest (not that this is
         | necessarily a bad thing).
        
           | eruleman wrote:
           | A text-based internet is mostly a relic of low broadband
           | penetration.
           | 
           | Video is more engaging than text for most people.
        
             | lotsofpulp wrote:
             | Boggles my mind how. Unless it is an arts and crafts or
             | mechanical or some other hands on video, it is so
             | inefficient to watch someone talk rather than just read the
             | transcript.
        
               | eruleman wrote:
               | Most people don't judge content based on information
               | density.
        
             | oldsecondhand wrote:
             | However creating text content is much cheaper than video,
             | and I also don't see text comments replaced by video
             | replies.
             | 
             | Text is also easier to search both for humans (skimming)
             | and computers. "This meeting could have been an email" also
             | applies to entertainment.
        
           | jsemrau wrote:
           | TBH, for me this is already happening. I am mostly using
           | Youtube as a source of news and information. News, there are
           | many local news services of places that I lived in that I
           | can't watch on "normal" TV and can now enjoy in this way.
           | Summary of sport events check). Opinion panels on video games
           | and movies (check)
           | 
           | The discovery algo is still terrible. But the content is
           | there.
        
             | NCC1701DEngage wrote:
             | You watch any of the TLDR channels for news? I just found
             | them not too long ago.
        
           | robotshmobot wrote:
           | >There's something about the way you phrased this that just
           | made me just realize there's a very real possibility that the
           | internet could turn into television part two.
           | 
           | My friend, we're already there.
        
             | Finnucane wrote:
             | 5 billion channels and nothing to watch.
        
             | lotsofpulp wrote:
             | How? I can enter any URL I want and go to any page I want.
             | Anyone can start a website, and I can effortlessly visit
             | it.
             | 
             | Does not seem at all comparable to being locked into what
             | some bosses at a cable/satellite TV/TV channel company
             | decide you have access to, at the time they say you can
             | access it. With no ability to upload.
        
       | smm11 wrote:
       | Apple doesn't invent, as much as see what's out there and Make It
       | Great.
        
       | oconnor663 wrote:
       | Equating "cares about something else more" with "doesn't care" is
       | pretty toxic. Instagram is a big company that doesn't have
       | feelings, so whatever, but this isn't a healthy discussion habit
       | to reinforce.
        
       | jmyeet wrote:
       | One reason I'm skeptical on the government bringing down the
       | antitrust hammer on Big Tech is because of things like this.
       | Antitrust is a slow process and a crude (but powerful)
       | instrument.
       | 
       | Facebook originally bought Instagram because IG represented an
       | _existential threat_ to FB 's business. Remember it was only a
       | few years old and had _13_ employees at the time of acquisition.
       | How can you be a monopoly when 13 people can threaten your
       | business?
       | 
       | So here we are some years later and Facebook is getting _killed_
       | by Tiktok. IG, in particular, is no longer  "sexy". it is not
       | where influencers aspire to be anymore. Facebook proper has
       | billions of DAU/MAU but many younger people don't even have
       | acounts anymore. It's facing it's own myspace moment. FB (now
       | Meta) is betting its future on something that (IMHO) will never
       | happen: the Metaverse, much like how Uber (and even Tesla to a
       | certain extent) were betting their futures on self-driving cars
       | (both of which, much like AGI, are perennially 5-10 years away).
       | 
       | The market will sort out FAcebook one way or the other. It
       | requires no heavyhanded intervention.
       | 
       | The MBA eventually turn every social media platform into an
       | ecommerce platform because how else do you make money? When that
       | happens that platform eventually dies.
       | 
       | If you've been following IG redesigns, it's been moving further
       | and further away from being creator-focused (eg the "create"
       | button moved from the bottom bar to the top). IG has been pushing
       | shopping, IGTV and other efforts to monetize the platform and/or
       | tie it to commerce.
       | 
       | Trying to clone Tiktok with Reels just isn't going to save it.
        
       | simonbarker87 wrote:
       | Creators aren't happy either. I have 107K followers for dev and
       | learn to code content and the last few months have been a roller
       | coaster.
       | 
       | There's about 50 to 100 of us devs with that size of following on
       | IG and we all see the same thing time and time again which is
       | that the algorithm moves and you have to change your content
       | style to see what it wants. The messaging and content stays the
       | same but it needs to be packaged in whatever way the IG algorithm
       | wants to push at that moment.
       | 
       | IG is scared of TikTok but rather than accepting that platforms
       | can be different and that's ok they've decided to force a move to
       | basically copy them but without a guiding strategy - it's
       | baffling.
        
       | turrini wrote:
       | One thing I hate was the change from "disable/never see again" to
       | "see less often" that surrounds almost every app now, be twitter,
       | facebook, instagram, etc.
       | 
       | So they keep repeating VERY OFTEN all that crap.
       | 
       | The result? I've been using them less and less.
        
       | [deleted]
        
       | ketchupdebugger wrote:
       | only time will tell. Every gamer was upset about diablo immortal
       | being a mobile pay to win game, but recent reports suggests
       | diablo making boatloads of money. The shift could work out in the
       | long run.
        
       | kache_ wrote:
       | You know what? I love the new instagram changes. And everyone I
       | know has been using it more and more over the years. Interesting
       | that the people who hate it so much are the same ones that are
       | using it. Data doesn't lie.
       | 
       | TikTok copied short form videos from.. vine. I mean youtube YLYL
       | videos. I mean... newgrounds.
       | 
       | Shit's been around, and both facebook and google are going to lap
       | tik tok. Keep up :)
        
         | jjulius wrote:
         | >Interesting that the people who hate it so much are the same
         | ones that are using it.
         | 
         | You're jumping the gun there. The people who hate it and use it
         | are the people who were using it before the change and want it
         | to go back. They were strongarmed into it and they're not about
         | to abandon their userbase/followers overnight - they'll try and
         | advocate for change and then migrate elsewhere.
         | 
         | But these changes are so relatively new that there hasn't even
         | been time for any of that to play out yet.
        
         | zippergz wrote:
         | Data doesn't lie is, in itself, a lie. Data has to be
         | collected, so it's biased by what you choose to measure. Data
         | has to be interpreted, so it's biased by how you interpret it.
         | Data is only a snapshot in time, so it doesn't predict the
         | future. There are many, many ways to make engagement metrics
         | look much better in the short term while absolutely destroying
         | long term engagement. Whether that's what Instagram is doing is
         | still up for debate, but I think there's a very real chance it
         | is.
        
         | TillE wrote:
         | There are infinite reasons people might continue using
         | something despite liking it less and less. The network effect
         | is a big one.
         | 
         | So pointing at numbers and saying "they've clearly made the
         | right decisions" is...flawed, to say the least.
        
       | harrisonjackson wrote:
       | They rolled out this update slowly and when it hit my account, it
       | happened to be the day Biden posted about his Covid diagnosis and
       | that was the post at the top of my feed.
       | 
       | I couldn't figure out why it was showing me this post with an all
       | black border and not letting me scroll.
       | 
       | First, I thought it was a bug and then I thought they were
       | forcing everyone (or some subset of American users) to watch
       | Biden's instagram lol. Not a logical reaction but was my first
       | interaction with the new UI and I was very confused.
       | 
       | My SO also thought it was a bug and we spent 5 minutes trying to
       | fix the app before realizing it was just a clunky update.
        
       | intrasight wrote:
       | Is't the easy solution - both in FB in IG - to just go visit your
       | friends profiles?
        
       | doubtfuluser wrote:
       | How do the micro kitchens look nowadays. That's where people will
       | realize how the company is really doing
        
       | 2OEH8eoCRo0 wrote:
       | I've never had an Instagram account but I stopped lurking when
       | they forced me to make an account. I guess I'll look at butts
       | somewhere else.
       | 
       | Tangentially- what is the deal with social media sites forcing
       | you to login to lurk? I understand they want more data but
       | lurkers are still forced to view ads.
        
       | hn8305823 wrote:
       | > "I guarantee that every single person who liked and shared that
       | post about bringing Instagram back to what it was, would spend
       | way less time on Instagram if it reverted back to how it used to
       | be,"
       | 
       | Uh, no. I stop and close app as soon as I realize I'm being fed
       | "videos you just can't stop watching."
       | 
       | This unfortunately means I only use IG for about 2.5 seconds
       | before I give up and try another day.
        
       | jacquesc wrote:
       | Maybe it'll show up in their usage numbers. I stopped using IG
       | because it's near impossible not to prevent the sound from
       | blasting from accidentally scrolling or clicking on a reel.
       | 
       | I feel like a product team that gave any shit whatsoever would
       | give people a mute button that stays put. People use their phones
       | in lots of different locations (with other people around). And
       | phones are constantly blasting music at random points because of
       | Reels.
        
         | Strom wrote:
         | There is some way to mute it. I've already forgotten how
         | exactly, but I think you have to open a non-reel video and mute
         | that. Then all the reels are muted.
         | 
         | This means that I now have the opposite problem. I can't
         | selectively unmute reels in my feed even if I want to.
         | Instagram is 100% silent for me, even though my phone is not
         | muted and doesn't have the volume turned down.
         | 
         | I really don't get it why they don't have a mute button on the
         | reels themselves.
        
         | alexashka wrote:
         | Is there not a _physical_ mute button on your phone?
        
           | navanchauhan wrote:
           | maybe, not everyone has an iPhone or a OnePlus device?
        
           | prepend wrote:
           | Instagram ignores the mute button on my iPhone. I have to
           | manually turn the volume down to zero to consistently get no
           | sound.
           | 
           | It's a real jerk app.
        
             | bobthepanda wrote:
             | I feel like it's even worse. Sometimes it does and
             | sometimes it doesn't and I haven't figured out how to get
             | it to do what I want 100% of the time. Just have a mute
             | button on the player!
        
         | winternett wrote:
         | The volume control issues on IG are crazy. Having to mute and
         | unmute everything is painful, I think TikTok wins a bit for
         | just playing everything at whatever device volume is set at,
         | but some content is manipulated to be loud, and some is low
         | volume, it may even be an engagement algorithm driving that to
         | keep people focused on the app.
         | 
         | I also think with a lot of people on anti-work time these days,
         | within these companies they may be having a hard time finding
         | staff to manage the development issues, bugs and features may
         | not get fixed any time soon simply because of that alone.
        
         | matsemann wrote:
         | What boggles my brain is when someone wants to show me a video
         | on Instagram, but there is no way to play it from the
         | beginning. So have to wait for it to loop around.
        
           | delecti wrote:
           | Typically the "solution" is to scroll up/down to the
           | next/previous video and then back to the desired video.
           | Though that only works for reels, not non-reel videos
           | (whatever those are called).
        
         | mbesto wrote:
         | > I stopped using IG because it's near impossible not to
         | prevent the sound from blasting from accidentally scrolling or
         | clicking on a reel.
         | 
         | I don't know a single person who doesn't hate the muting
         | functionality in IG. I can't believe how overlooked this is.
        
       | flerchin wrote:
       | They make gobs and gobs of money, that's the signal, and they're
       | optimizing for it. I tend to think that social media is harmful,
       | for everyone. Send pictures of your kids to your grandmother
       | directly.
        
         | Theodores wrote:
         | Hello WhatApp!
         | 
         | In my family that is how pictures of grandchildren get to
         | grandparents.
         | 
         | It is a closed loop. The only people that care about each other
         | are in the loop and there are no random gawkers.
        
       | Foobar8568 wrote:
       | IG kept requesting to add my birthday, going fullscreen
       | notification like even if I forced quit earlier/rebooted my
       | cellphone, didn't use cause birthday thing. I uninstalled it,
       | didn't kill my account as there are some stuff I appreciate but
       | the dark patterns won't fly.
        
       | throwaway4837 wrote:
       | Instagram is phasing people like us out of its ideal customer
       | profile, and optimizing the app for Generation Z. It has no
       | choice but to adapt or become irrelevant in the current
       | ecosystem.
        
       | FalconSensei wrote:
       | > "I guarantee that every single person who liked and shared that
       | post about bringing Instagram back to what it was, would spend
       | way less time on Instagram if it reverted back to how it used to
       | be,"
       | 
       | This is what I also think. People (or, the mass of the users)
       | keep following users that posts a lot of videos, they watch a lot
       | of reels and like those... So instagram is doing the correct
       | thing (for their goals of keeping people using it) in focusing on
       | reels.
        
         | praestigiare wrote:
         | I disagree. It's certainly not the case for me - Instagram has
         | become an app I open out of habit or because I got a
         | notification, remember that it sucks now, and close again. But
         | more generally, this is two things: the tail wagging the dog,
         | because Instagram pushes reels hard you get more engagement
         | there as a creator which pushes people into them; and the fact
         | that low quality engagement is a poor proxy for what people
         | actually want. Instagram can show me videos of women in sheer
         | tops all day, and if I am bored it is mindlessly engaging, but
         | it is never what I want. What I want is to skim over 50 posts
         | from people I care about, and maybe interact with one or two of
         | them. I think am far from alone in what I want, but Instagram
         | does not want what I want, because it is harder to keep me
         | looking once I get to the end of my feed, and harder to put ads
         | in front of me I don't scroll past almost immediately.
        
       | runjake wrote:
       | We are the product, not the customer.
       | 
       | Advertisers are Instagram's customers.
       | 
       | They only have to do enough to keep adequate product (us) around.
        
       | tremendo wrote:
       | Personally I don't care they're just copying a rival. I do not
       | have/use Tiktok and do easily spend a good chunk of time looking
       | at the "reels" in IG. Even if most of these turn out to be direct
       | lifts out of Tiktok, I'm not about to "switch" or even open an
       | account over there, I already have the content over here. I
       | assume that's part of the strategy to not hemorrhage users, in my
       | case it works.
        
       | thenerdhead wrote:
       | Adam Mosseri has been in full damage-control mode for years.
       | 
       | Simply put, Instagram knows you're addicted and will make as much
       | possible product change to make them more money while you
       | struggle to get it out of your life given how personalized and
       | predatory the experiences are becoming.
       | 
       | There is a natural conclusion to "growth" of engagement though.
       | Everyone is competing for our attention given we sit on devices
       | longer each year. I think it's averaging about 3 hours today on a
       | smartphone. That's crazy to think about.
        
       | winternett wrote:
       | It's interesting that they don't care, it's a Marie Antoinette-
       | esque attitude to their lifeblood, and ultimately what will end
       | their dominance.
       | 
       | The truth is they converted a free service into a pay service
       | (the gas-lights creators and businesses into paying for
       | visibility). The visibility, even when paid for is not very
       | fruitful for many as well...
       | 
       | If you run a small business like a restaurant in the US, but get
       | 40,000 views directed to your profile of people who live in
       | Russia, it is unlikely to turn into a pipeline of sales that can
       | sustain your business... This is just one way modern social apps
       | gaslight people who are working very hard to build business... It
       | undermines the very model of business success, to keep people
       | working very hard... For no reward. These site let memes and non-
       | business-related things flow all day on feeds provided they are
       | not promoting anything, which makes the sites appear "full of
       | life".
       | 
       | People seem to be catching on that it was all one big gaslight
       | after they've spent tons of money on ads, they are slowly
       | realizing that it's a rigged carnival game, but social apps like
       | Instagram have pitted the rest of the Internet, and they
       | constantly play a dictatorial role. The carpet can get pulled at
       | any time if they don't take these complaints seriously though,
       | and I look forward to seeing how it all plays out.
       | 
       | I really don't think TikTok is much better now either, these apps
       | all use the technique of phasing adds and slowly reducing
       | (external) visibility for creators, and just judging from
       | comments I see on Twitter, the economy is imploding as a result.
       | 
       | With the economy as bad as it is, this current creator economy is
       | not sustainable, and not fruitful. We'll all see the quality on
       | these platforms decline as creators quit and protest, while
       | platforms will burn up cash reserves and disappoint investors as
       | their overhead for hosting and operations increase.
       | 
       | We've praised the arrogance of social platform leadership for too
       | long and now it's coming back to bite all of us. The biggest
       | worry is that there will not much to gravitate back to if social
       | media implodes... But it's also a great opportunity for IRC and
       | web sites to re-emerge, and for someone to invent hopefully
       | something better than these giant platforms that really aren't
       | "social" at all any more.
        
         | windowsrookie wrote:
         | That's a great theory. But judging by the number of people I
         | see mindlessly scrolling instagram and TikTok I think they are
         | going to be just fine.
         | 
         | I think YouTube might be the one with the problems in the
         | future. The younger generation seems to prefer the 30 second
         | video clips, rather than the longer form YouTube videos. I
         | think at some point Youtube is going to have to start deleting
         | content, or restricting uploads. Their unlimited uploads for
         | everyone strategy doesn't seem sustainable to me.
         | 
         | Facebook is absolutely dead. Nobody under 25 cares about it.
        
           | yunwal wrote:
           | Anecdotal, but I've seen a few people say "I don't really use
           | Instagram anymore" since these changes. For me it's pretty
           | bad, and I'll probably only look at people's reels from now
           | on. They really did just completely butcher the app, and I
           | would bet money on their usership among young people going
           | down over the next year or 2. Of course, older people are
           | still signing up for instagram, so it's possible it just sort
           | of replaces Facebook.
        
           | winternett wrote:
           | For most creators, the though of moving a volume of videos to
           | a new location is terrifying. Also, a lot of the content on
           | Youtube is formatted and made only based on YouTube (logos,
           | watermarks, screen format, etc..).
           | 
           | Right now YouTube uses downgraded storage for less-viewed
           | content, that's why a lot of older low-view content takes
           | time to buffer when it's played... If they delete stuff,
           | creator hell might break loose.
           | 
           | Instagram also has a strange infinite scroll that greatly
           | impairs and discourages users from looking into older
           | content... Facebook does it too. I wouldn't be surprised if
           | they are planning on switching to these new formats as a
           | springboard/catalyst for eliminating tons of older content
           | posts, and that will also be a big problem, it's not just
           | pictures of grandma that will be lost.
        
         | cratermoon wrote:
         | > it's a rigged carnival game
         | 
         | A major "Aha!" moment for me was when I had it pointed out to
         | me that the social media companies' algorithms that get and
         | keep users attention by showing them what they want can easily
         | be exapted to manipulate the metrics and ad buying behavior.
        
           | winternett wrote:
           | Yep, the algorithms are all geared towards serving company
           | revenue, not towards finding the best content contributors...
           | What you see on most platforms is now override by who pays
           | the most to boost their posts. There's a whole bunch of smoke
           | and mirrors goin on.
        
             | rightbyte wrote:
             | If wonder if TikToks success is just not doing this. Like
             | "viral" articles and videos used to work on Facebook in
             | like 2014, when "likes" actually mattered and could make
             | something a chainmail-ish between friends.
        
         | rvz wrote:
         | > I really don't think TikTok is much better now either, these
         | apps all use the technique of phasing adds and slowly reducing
         | (external) visibility for creators, and just judging from
         | comments I see on Twitter, the economy is imploding as a
         | result.
         | 
         | Exactly. Every single social media company with VC capital has
         | thrown their small users and creators under the bus in favour
         | of the ad driven corporations, mainstream media and boosters
         | coming in and ruining the platform for everyone, hence why the
         | small creators complain about the changes made to the platform,
         | especially the very early adopters and the hyper-active users.
         | 
         | I expect this to never change.
         | 
         | > With the economy as bad as it is, this current creator
         | economy is not sustainable, and not fruitful. We'll all see the
         | quality on these platforms decline as creators quit and
         | protest, while platforms will burn up cash reserves and
         | disappoint investors as their overhead for hosting and
         | operations increase.
         | 
         | That is the basic power law that is being applied here. The
         | early and successful creators on their have already reaped most
         | of the rewards and the attention on there and will need to
         | escape to other platforms in the long term, or find other ways
         | of getting income (partnerships, deals, guest appearances, etc)
         | to continue to be relevant. TikTok is no different to this and
         | it doesn't matter how many users it has.
         | 
         | The outcome is going to be _exactly_ the same as it was for
         | Facebook today and the company (TikTok) is driven in the
         | interest of its shareholders and to make money. Not its users
         | as they are not the priority, so no-one should be surprised to
         | see how the company will screw over its users and throw them
         | under the bus if they ever did a redesign.
         | 
         | Rinse and repeat for current hyped social network of the
         | decade.
        
           | winternett wrote:
           | I've noticed (on multiple accounts) that TikTok stops view
           | counts on videos after a point... Even though they can still
           | be viewed directly, TikTok does not update view counts. Many
           | creators stay in agonizing limbo even though they are getting
           | views. It's pretty crazy how much TikTok gaslights everyone,
           | there no better than anyone else.
        
           | cwkoss wrote:
           | 99+% of ads are unethical thought manipulation. Until
           | citizens recognize this and take a stand with their wallets
           | against the businesses who profit from unethical ad tactics,
           | we're going to keep slipping deeper into the abyss.
        
         | just_boost_it wrote:
         | I can't see IRC coming back as there's just slightly too much
         | friction for the common person to get up and running.
         | 
         | I could see websites coming back (I mean like the way people
         | used to actually browse websites instead of social media). The
         | problem with websites at the moment is discoverability.
         | Google's SEO is a major roadblock to this at the moment. A way
         | around it might be a "web of discoverability", with meaningful,
         | relevant links on each website curated by the site owners
         | themselves. At the moment, this seems to be a void filled by
         | ads, which is a sort of tragedy of the commons.
        
           | dont__panic wrote:
           | Wouldn't a search service that blacklists the giant players
           | -- Amazon, Google, Facebook, Instagram, Twitter, etc. -- also
           | serve as the same kind of "web of discoverability"? I imagine
           | a search engine where the stewards manually whitelist
           | websites that aren't full of SEO-speak, spam, and ads. Hell,
           | I'm sure my own blog would rank pretty well!
        
           | bobthepanda wrote:
           | Yeah, chat and email basically prove that the vast majority
           | of the public don't actually want to run and maintain a
           | server themselves, which basically leaves
           | 
           | * carriers (universally disliked by the population, tolerated
           | at best, and pretty scummy trying to trap you into their own
           | networks or bloatware if they can get away with it)
           | 
           | * apps that monetize using ads
           | 
           | * apps that monetize with payment
           | 
           | * an OS-level standard (iMessage is very successful, the
           | Android chatting less so, and nonexistent on desktop OSes)
        
           | redblacktree wrote:
           | > a "web of discoverability", with meaningful, relevant links
           | on each website curated by the site owners themselves.
           | 
           | Are you old enough to remember "web rings?"
        
             | winternett wrote:
             | I kind of do that on an individual level myself -
             | http://www.ruffandtuffrecordings.com/SELECTIONS
             | 
             | Those are music picks I regularly update... It would be
             | really cool if there was the ability to standardize the
             | format for small web sites like this and then be able to
             | follow others with similar interests... Pretty much
             | reviving the old Myspace in essence, but with independent
             | micro-sites for hosting curated links and other content
             | from each user.
        
             | just_boost_it wrote:
             | Not quite it seems. I was a kid when Facebook came out. I
             | remember what it was like to find websites that had real,
             | bizarre, and innovative content, but I was too young to
             | pick up on the terminology or appreciate how any of it
             | worked.
        
           | winternett wrote:
           | IRC, not in the classic essence of connecting to chat
           | servers, but browser-based options exist. It would be really
           | cool if someone made a tool like Twitter spaces, but for one-
           | on one conversations with random people... e.g. A voice-only
           | chat tool that paired you with random people within different
           | fields for conversations.
        
         | thepangolino wrote:
        
         | dvtrn wrote:
         | "Baudrillard was right"
         | 
         | - me, often.
        
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