[HN Gopher] Shopify to lay off 10% of workers in broad shake-up
       ___________________________________________________________________
        
       Shopify to lay off 10% of workers in broad shake-up
        
       Author : jzig
       Score  : 464 points
       Date   : 2022-07-26 12:50 UTC (10 hours ago)
        
 (HTM) web link (www.wsj.com)
 (TXT) w3m dump (www.wsj.com)
        
       | saos wrote:
       | > Shopify's workforce has increased from 1,900 in 2016 to roughly
       | 10,000 in 2021
       | 
       | That's pretty insane growth. No wonder
       | 
       | What are the safest industries in tech right now? Feel like it's
       | gonna get worse
        
         | tenpies wrote:
         | Energy, especially oil and gas.
         | 
         | The physics of civilization and general incompetence of Western
         | leaders is raining cash on these companies, but the
         | demonization of the sector by the globalist elites[1] mentioned
         | above means that they are desperately short for people in every
         | position. From well tech to field IT, to the guys in HQ
         | handling well-management software, all these positions will
         | need to be filled.
         | 
         | It is a boom/bust industry, but it looks like we're about to
         | begin a prolonged bull cycle.
        
         | hackitup7 wrote:
         | Historically enterprise SaaS with strong product/market fit has
         | been (comparatively) safe. Companies tend to get hit in order
         | of consumer > SMB > mid-market > enterprise. The above does not
         | apply if you're a high burn organization that overhired, those
         | jobs are at risk in every industry except maybe the government.
         | 
         | (Of course nowhere is entirely safe, even in good times)
        
           | jameshart wrote:
           | In a downturn, enterprise SaaS vendors have to cut back on
           | development and hold on to the customers they have. They
           | aren't winning new big contracts, and losing a few big
           | customers could be fatal.
           | 
           | And when you cut back on roadmap on a product like that,
           | consolidation starts looking sensible. That's when you get
           | bought out by Oracle or ADP or someone.
        
         | pastor_bob wrote:
         | The only industry I wouldn't want to be in now is Crypto.
         | 
         | Everything else, it's just a blip. Upward and onward. Be greedy
         | when others are fearful etc
        
           | MangoCoffee wrote:
           | start up is probably not a good place to be.
           | 
           | if Peter Zeihan is right about population and boomers. our
           | world is shrinking with less young people for consumption,
           | boomers retiring and taking their money to less risky
           | investment. the money that prop up start up could be dry
           | pretty soon.
        
             | toomuchtodo wrote:
             | Healthcare, energy, government should be safe. I spent a
             | year at a DOE lab during an economic crisis. The pay sucked
             | but the checks cleared.
        
               | ghaff wrote:
               | >The pay sucked but the checks cleared.
               | 
               | That's really the calculation people need to make.
               | 
               | At a large tech employer? How are they doing? Is what
               | you're working on strategic? Do you seem to be valued or
               | are you maybe a bit on the bubble?
               | 
               | Depending on the answers, it may make sense to stay put
               | or it may make sense to find a life raft even if it isn't
               | as cushy in some ways as where you are. And, as someone
               | else noted, industries aren't homogeneous. Individual
               | employers matter.
        
               | pastor_bob wrote:
               | Well, these people are getting at least 16 weeks
               | severance. 4 months paid to grind at interviews. Then
               | unemployment after.
               | 
               | I wouldn't worry too much if I were at a similar company.
               | 
               | Getting laid off during Covid was a boon for many people
        
               | ghaff wrote:
               | It's certainly a nice severance package for this day and
               | age. That said, hiring is pretty broadly more selective
               | right now and may well become more so.
               | 
               | During dot-bomb, I got lucky and landed another (lower
               | paying) job with someone I knew at a small company. But
               | there were a lot of people who were out of work or
               | underemployed for a long time. And some I knew on the
               | older side never really recovered I think.
        
               | toomuchtodo wrote:
               | I had lost a job at the time (company dissolved) and had
               | been unemployed for six months by the time the offer was
               | extended, so the choice was easy. If you currently have a
               | high income job and a robust emergency fund, you can make
               | other choices.
        
           | spaceman_2020 wrote:
           | Ironically, crypto VCs are sitting on a lot of dry powder and
           | the narrative is much stronger (WEB3! METAVERSE!) since it is
           | completely detached from reality.
           | 
           | In situations like these where the wealthy still have a ton
           | of money, it is far better to be in a business that a) the
           | wealthy don't understand, and b) is so outlandish that you
           | can't assign a hard value to it.
           | 
           | If you make $1 in profit, then investors can assign it a hard
           | value (10-15x ARR). If you make $0 in profit, then investors
           | can spin up narratives about your "potential".
        
         | ShakataGaNai wrote:
         | If you're looking for safety in tech, look at the individual
         | companies rather than the industries. Sure there are some
         | industries that are slightly better or worse than others, but
         | overall there isn't a huge difference.
         | 
         | Why look at the companies? See who's growing in a logical
         | fashion. If the company doubled in size at the start of COVID
         | and keeps growing at similarly crazy rates - that might be a
         | sign of trouble. It doesn't matter if the company is 100, 1000,
         | or 10,000. The same general rules apply.
         | 
         | Belts are tightening. If a company was hiring stupidly/risky,
         | they are going to need to lay off people - unfortunately. Or
         | maybe they don't "need to" layoff, but they will want to. We've
         | already seen this at some of the bigger tech companies.
        
         | ProAm wrote:
         | > What are the safest industries in tech right now?
         | 
         | Just be good at your job. Ive been through many layoff cycles
         | and its be extremely rare to see the good people laid off. Be
         | undeniably the best and you'll always be safe and compensated.
        
         | pcurve wrote:
         | Large healthcare. Always.
        
         | papito wrote:
         | The safest companies are the ones that understand the basics of
         | burn rate and do not hoover up VC money to show fake growth, by
         | growing its headcount to insane levels (and employ an army of
         | engineers who design and maintain ridiculously complicated
         | systems as part of resume-driven development).
        
         | PheonixPharts wrote:
         | > What are the safest industries in tech right now?
         | 
         | If anyone knew what's safe then you'd see investor dollars
         | pouring into those industries right now. At the company level
         | you'll have a much better chance of survival if your company
         | makes a profit (which is frighteningly rare these days). But
         | overall, during downturns, it's only possible to know what was
         | safe when looking backwards.
         | 
         | My experience, having entered the work force in the shadow of
         | the dotcom bust, is that the best path to safety in tech is to
         | be in the highest percentile of skill you can be.
         | 
         | As boom periods extend more and more people flock to tech
         | because of the money. If you were in industry pre-2008 you'll
         | likely recall that most programmers in tech were in it because
         | they had a passion for programming (especially in the growing
         | startup scene at the time). Eventually we get to more recent
         | years when you have boot camps just churning out mediocre devs.
         | 
         | Things were very similar in the dotcom boom, and after it went
         | bust there were many programmers who never went back to
         | programming. And nearly everyone took pay cuts.
         | 
         | One good thing that changes in crashes is people start looking
         | for sincerely good and experienced people more and more. A
         | seasoned dev, who during boom times is an annoying hire when
         | you're just trying to drive up head count, becomes a valuable
         | asset when you need just enough devs to get the job done.
         | 
         | So depending on how bad this gets determines which percentile
         | you need to be in to maximize your probability of keeping your
         | career. A small correction just means the bottom 10% disappear,
         | in more severe cases only the top X% might survive. The other
         | thing that changes is that interviewing will become as
         | challenging as it was for the previous cohorts lower
         | percentile. For example if you're just above average getting a
         | job in the future will feel more like a newbie programmer just
         | out of a bootcamp, if you're in the top 10% and previously
         | didn't have to try to get jobs, it's going to feel more like an
         | average dev struggling with their first leetcode interview.
        
           | bigbillheck wrote:
           | Safe for investors is not the same as safe for workers.
        
           | biohax2015 wrote:
           | Enough of this "passion" nonsense. Most people just want a
           | well-paying job. This was true before 2008 and after 2008.
        
           | rsanek wrote:
           | > you'll have a much better chance of survival if your
           | company makes a profit (which is frighteningly rare these
           | days)
           | 
           | What do you mean by rare? The biggest employers in the world
           | [0] have massive, healthy profits. I tried to find the
           | biggest company that was money-losing but gave up after
           | looking at the top 25. Even in you look specifically at tech
           | [1] this is true.
           | 
           | [0] https://companiesmarketcap.com/largest-companies-by-
           | number-o...
           | 
           | [1] https://companiesmarketcap.com/tech/largest-tech-
           | companies-b...
        
             | PheonixPharts wrote:
             | You didn't make it to Amazon, number 2 on your list, or
             | have you not read their Q1 2022 earnings yet?[0]
             | 
             | > Net loss was $3.8 billion in the first quarter
             | 
             | 0.https://ir.aboutamazon.com/news-release/news-release-
             | details...
        
         | benburleson wrote:
         | InsureTech is one, I think.
        
           | tfehring wrote:
           | Lots of insurtechs - including Root, Lemonade, Policygenius,
           | Next, and Vouch, just off the top of my head - have had
           | layoffs this year. Insurtech is a really broad field, and the
           | unit economics vary wildly depending on where in the value
           | chain a particular company is operating, so it's hard to
           | generalize.
        
         | newaccount2021 wrote:
        
         | stephc_int13 wrote:
         | There is something I don't understand about the way those big
         | companies work.
         | 
         | From what I can see they are providing software and services.
         | 
         | Even the biggest software teams I have seen were rarely larger
         | than 50-80 people.
         | 
         | And they were working on large complex codebase for AAA games.
         | 
         | Of course you need support, admin, HR, and sales, and R&D on
         | new projects, but still.
         | 
         | How can they manage to productively use the time of 10000+
         | people?
         | 
         | What are they doing?
        
           | foobiekr wrote:
           | See the previous discussion of manager incentives to hire
           | here:
           | 
           | https://news.ycombinator.com/item?id=32149937#32171559
        
           | dehrmann wrote:
           | > What are they doing?
           | 
           | Scale is harder to manage as the userbase grows. A lot of
           | popular services could run on one machine if you can live
           | with 3 nines of reliability and never scale past 100,000
           | users.
           | 
           | When you reach that scale, you also start doing lots of
           | product work that's either exploratory and unlikely to
           | matter, or micro optimizations trying to move the needle 1%.
           | If you hit a win on one of these, because of your scale, the
           | win can be huge.
        
           | randomUserHere wrote:
        
           | acatton wrote:
           | > Even the biggest software teams I have seen were rarely
           | larger than 50-80 people. And they were working on large
           | complex codebase for AAA games. [...] How can they manage to
           | productively use the time of 10000+ people?
           | 
           | I work for a 100k-employees company. According to the
           | internet, a third of it are engineers.[1] I think I can
           | explain.
           | 
           | First of all, I think the AAA game example is bad. Most of my
           | acquaintances working in the gaming industry work long hours
           | for a crappy salary compared to their skill, because most of
           | them are passionate.
           | 
           | Most business software is written by overpaid engineers who
           | see the whole thing as a 9to5 job. So you can already divide
           | the amount of hour worked per employees by at least 1.5 if
           | not 2.
           | 
           | Even then, if you take something which seems as simple as
           | Shopify the system can be made complex for managers and
           | directors to justify headcount.
           | 
           | It's an e-commerce website, right? So you can split 100
           | engineers over 5 teams. 10 "production engineers" (or
           | SRE/DevOps/SysAdmins) and 10 software engineers for each
           | team: - Product search team; - Payment team; - Authentication
           | team; - Admin UI team; - CRM team.
           | 
           | Once you have 100 engineers, you can multiply your headcount
           | by 10 by just splitting each of these teams into five more.
           | If you take the Payment team, you can create a credit card
           | team, a paypal team, an alipay team, ... For product search,
           | you can create a team to manage just the suggestions of the
           | search bar, another team which optimizes term matching with
           | products, another team which does the list of related
           | products on the side bar, ...
           | 
           | I just found jobs for 1,000 engineers, right at the top of my
           | head! Now you have so many engineers and so many customers,
           | you also need internal tools. You need an internal tool to
           | manage customer refunds, customer support, etc... You need HR
           | tools for vacations, performance review, ...
           | 
           | Of course all of this comes with waste, but who cares as long
           | as you're offsetting it with your revenue? -\\_(tsu)_/-
           | 
           | Anyway, this is why I will never be a business person :) .
           | 
           | [1] https://earthweb.com/how-many-software-engineers-does-
           | google...
        
             | petercooper wrote:
             | _I just found jobs for 1,000 engineers, right at the top of
             | my head! Now you have so many engineers and so many
             | customers, you also need internal tools. You need an
             | internal tool to manage customer refunds, customer support,
             | etc... You need HR tools for vacations, performance review,
             | ..._
             | 
             | I think the complexity demonstrated in your post is a
             | reasonable explainer for why companies like Salesforce and
             | SAS are so highly valued - it stops a lot of those teams
             | needing to exist at companies for which proprietary tech
             | isn't a competitive advantage.
        
             | hoten wrote:
             | Not even to mention the impact Conway's Law suggests! As a
             | company grows in number of specialized teams, you'd expect
             | to see magnifying difficulty in having efficient
             | communication, eventually impacting what the product looks
             | like (or at least, how robust the code is and how easy it
             | is to augment). Seems like it could be a bad feedback loop
             | - code got more complex indirectly because of number of
             | teams, so naturally you hire more people to maintain the
             | same output.
             | 
             | See this video by Casey M. https://youtu.be/5IUj1EZwpJY
        
             | SoftTalker wrote:
             | > as you're offsetting it with your revenue
             | 
             | This is the problem. IDK about Shopify specificially, but a
             | lot of these companies don't have revenue, or it's far from
             | offsetting their expenses. That was OK as long as more
             | venture funding was readily available; today that's not the
             | case.
        
               | acatton wrote:
               | I believe that you're biased by HN, since a lot of the
               | discussion here revolve around over-valued VC-money-
               | roided-up startups burning millions of dollar per months.
               | 
               | If you're looking at big tech, telco, banks and finance,
               | there are a lot of companies where headcount waste is
               | offset by revenue. Many of which are even making profits.
               | According to wikipedia, shopify had a net income of ~$3B
               | for ~$5B of revenue in 2021.
        
               | beambot wrote:
               | SHOP: $4.8B in trailing 12-month revenue, growing 70%+
               | YoY for last few years and $250M in positive free
               | cashflow.
               | 
               | They're likely predicting eCommerce growth slowing a bit
               | (combination of post-COVID & reduced consumer spending),
               | so pushing for better fiscal discipline & improving net
               | margins going forward.
               | 
               | https://finance.yahoo.com/quote/SHOP/financials?p=SHOP
        
             | rekrsiv wrote:
             | I like this perspective a lot.
             | 
             | I just got laid off from a ~1.5k-employees private company
             | that applied the same method to split up a large monolithic
             | cash cow (crafted from scratch by a small clique of hackers
             | who met early in life) into microservice and microfrontend
             | internal products because it looked like a good long term
             | plan in Q2 of 2020 and we thought we could scale that
             | forever and start selling our dog food as a service.
             | 
             | Something went wrong, and we hit a ceiling very early. The
             | amount of waste that was generated by the rigid management
             | ecosystem that was created to sustain such a large scale up
             | (for tracking purposes) became so strict that any and all
             | attempts to use the scientific method to solve anything by
             | the then-outnumbered engineering staff became impossible to
             | justify to any non-engineering roles.
             | 
             | If the task didn't fit in a 2 week sprint, it couldn't be
             | planned.
             | 
             | If it can't be planned to be shipped from scratch in a 2
             | week sprint, from analysis by both your BE and FE devs to
             | both of them shipping at the same time by end of the
             | sprint, it couldn't be done.
             | 
             | If you needed to solve for "what do people wish they could
             | buy?" instead of optimizing for "what are the most humans
             | currently using?", it couldn't be done.
             | 
             | We constantly regretted not sticking to our engineering
             | principles.
             | 
             | The system collapsed. A lot of nice-to-have-but-working-at-
             | a-distance positions were eliminated, as well as a few
             | individual contributors that management hadn't realized
             | were important to their core functions but were hired too
             | recently and didn't have time to adjust to the point
             | system.
             | 
             | I wish I could tell you what happened next, but the layoff
             | happened. Most of us thought it would happen because
             | management would finally realize the (human) system was
             | designed poorly and without a good feedback loop while
             | growth happened. But it turns out they might have only
             | reverted to a previous commit of the organization structure
             | and are still intent on trying again with the same
             | rulebook.
             | 
             | Slower but infinite growth is still the objective,
             | excessive tracking is still the norm.
             | 
             | Their marketing had been doing poorly in recent years, and
             | the layoff wasn't even mentioned in the news, but it seemed
             | like it affected a lot of devs in my neck of the woods
             | despite the near complete lack of media coverage.
             | 
             | Does this happen often? Is this what scaling up always
             | looks like?
        
           | ActionHank wrote:
           | Multiple products targeting multiple users, both internal and
           | external.
        
             | stephc_int13 wrote:
             | Alright.
             | 
             | Let's say that each product dev team is about 80 engineers.
             | Let's double that number for support, HR, admin, etc. Let's
             | add a team of 10 people for sales ( not needed for internal
             | products but hey)
             | 
             | Now let's round it up to 200 heads.
             | 
             | That would make 50 large software products, is that right?
        
               | woofcat wrote:
               | On a large chunk of Enterprise Software you'd have teams
               | of people working on specific features / subsets of a
               | larger product.
               | 
               | I.e. a team that is working on only Facebook Messenger
               | back-end, a team working on Facebook Messenger Front-end,
               | a team working on Friend Recommendation, etc.
               | 
               | Each of these teams is let's say 10 Dev, 2-4 QA, 1
               | Product Documentation, then all the normal overhead of
               | HR, etc.
        
               | ggreenbe wrote:
               | It's more than 50... I mean just look at the number of
               | API endpoints across multiple APIs both internal and
               | external. It's easily hundreds then add sys ops, dev ops,
               | dev content writing (docs/guides), frontend, design, pm,
               | support, etc.
               | 
               | I feel like most of you all are unaware of the complexity
               | and scope of Shopify...
        
           | perlgeek wrote:
           | > How can they manage to productively use the time of 10000+
           | people?
           | 
           | Sales and support basically scale arbitrarily large, as long
           | as the market is there.
        
           | xwolfi wrote:
           | Not much. They're now starting to fire a bunch to make the
           | rest quit.
           | 
           | I'm in a well run, immensely profitable, 100+ yo company, so
           | big a country needs us to run, literaly, and a few others
           | would be destroyed if we suddenly closed shop and ran with
           | the money.
           | 
           | We are 60 000 and feel too fat. I cannot understand what
           | frigging shopify is doing with 10k people. We make 5bn a year
           | profit these days, is shopify close to 1?
           | 
           | Edit: waoh, they indeed were at 3 bn last year, 300mil the
           | year before, -100 mil before, without reading the details.
           | It's not regular profit but if it was, it'd just confirm
           | we're too fat, not them :p
        
           | cosmiccatnap wrote:
           | Marketing...
        
           | nostrademons wrote:
           | Your example is pretty illuminating. AAA games are one-and-
           | done: you ship, and then the codebase is basically frozen,
           | and you make money off expansions. The other area where team
           | sizes top out at 50-100 people is desktop software, where
           | (barring future versions) it's also one-and-done. You sell a
           | software package, money comes in, that's it.
           | 
           | The way the calculus works for Internet-based SaaS is: say
           | you have revenues of $4B (like Shopify), and an engineer
           | costs $400K. If the engineer works on a project that improves
           | sales by 0.01%, it's profitable. If a team of 10 engineers
           | works on a project that improves sales by 0.1%, or 100
           | engineers improving sales by 1%, it's profitable. How many
           | 0.1% opportunities do you see in the product? How many 1%
           | opportunities? What if you add risk? An engineer might fail
           | to see any effect on 4 of their projects, but if they improve
           | sales by 0.1% on the 5th, they've still made the company
           | twice as much as they cost.
           | 
           | It's hill-climbing. There are usually lots of 0.1%
           | opportunities available with a big worldwide SaaS. Things
           | like localization and entering new markets will generate way
           | more than that; even things like moving around CTAs and
           | changing colors will usually generate more in profit than the
           | engineer costs.
           | 
           | Also add to that diminishing marginal productivity of each
           | engineer. In a team of 5 moving a button around takes an
           | afternoon. In a team of 1000 it often takes a couple
           | quarters, because you need to get sign-offs from all the
           | teams that the code touches, run it through QA, and gather
           | metrics to show you didn't regress anything. The engineer is
           | still profitable, because the effect of their change
           | multiplied across millions of users is way more than their
           | salary costs. But they're not _as_ profitable, because they
           | work so slowly.
        
             | stephc_int13 wrote:
             | I've also seen this kind of operations in mobile games.
             | 
             | At Supercell, they have some old titles generating around
             | 400K of revenue per day, with a minimal team working on new
             | features, fixing bugs, looking after numbers and trends,
             | managing ads... All of that with less than 15 people.
             | 
             | Of course this is not the same scale, but they have a LOT
             | of daily users, and at their peak the company was about 200
             | people.
             | 
             | And I've been there, I can tell you that there is ample
             | slack, most of them are barely working.
        
               | majani wrote:
               | Mobile gaming has been extremely commoditized though it's
               | still possible to get a billion dollar company out of the
               | sea of copycats
        
             | rvba wrote:
             | I understand what you mean. But then why cant the big tech
             | hire support staff (looking at you Google).
             | 
             | Probably lots of money could be made with better support.
             | 
             | Microsoft seems to do it thr correct way - I worked at a
             | "boring" company that had a lot of licenses and we had
             | highest tier support - we found a bug in Excel (!) and they
             | fixed it.
             | 
             | If you are a small fish you wont get any support and often
             | not give money. I wonder if this doesnt add up.
        
           | moneywoes wrote:
           | I feel it's a matter a growing faster than your competitors
        
           | taf2 wrote:
           | Lots of teams - working on lots of different products that
           | all connect together.
        
           | echelon wrote:
           | > What are they doing?
           | 
           | Microservices.
           | 
           | I haven't worked there, but I've worked at incredibly similar
           | companies with the same scale.
           | 
           | Every single business function split into fine grained
           | services, with teams of size 5-20 (larger teams have split
           | services, oncall, etc.)
           | 
           | Auth, API gateway. Layers of devops teams. Traffic,
           | monitoring, data store, many different analytics support
           | teams. Kubernetes maintenance.
           | 
           | The payments platform is probably huge. The app teams too.
           | 
           | Infosec of various flavors. Vendor integrations...
           | 
           | Think about the sprawling functionality of a company at
           | scale.
           | 
           | Anyone else is sales or support. And other business
           | functions, like various legal departments.
           | 
           | 10,000 is the right size for an org like Shopify.
        
             | ecshafer wrote:
             | FWIW we don't really use Microservices at Shopify.
        
               | ibawt wrote:
               | cardserver, storefront renderer, remember-me... the list
               | goes on.
        
             | ryanbrunner wrote:
             | Needing to have a big team so that you can refactor into
             | microservices, which you need because you have such a big
             | team is a very "the bureaucracy is expanding to meet the
             | needs of the bureaucracy" sort of thing.
        
               | echelon wrote:
               | It's a business expanding to fill the market sort of
               | thing.
               | 
               | The people on those teams undoubtedly have plenty to work
               | on.
        
           | 40acres wrote:
           | I agree with you for the most part. The number of people who
           | could run Shopify at the current scale is definitely more
           | than 80 people but probably less than 10000.
           | 
           | They took a big bet on global growth and this would've
           | exploded HC related to sales, marketing, compliance,
           | recruiting, etc. They pulled hiring forward on an expectation
           | that the market advanced 5 years during COVID and now have to
           | cull that new growth. Lots of late stage private companies
           | and recent IPOs are going through the same thing.
        
             | hef19898 wrote:
             | And in that light ten percent isn't even that much. It
             | really sucks for those being laid off, Shopify seems to
             | take their responsibility for their people serious so (if
             | they follow through with what they promised). And yes,
             | pulling your timetable and hiring forward was bet, but a
             | less risky one than it turned out to be in hindsight.
             | 
             | More general, we had the 2008 financial crisis after _one_
             | not too big investment bank went under. Covid did, despite
             | all the real world damage from lost lives to the economy,
             | not doing anything like it. I always wondered why,
             | aparently more free money, on top of all the free money we
             | had since 2008, helped. I just hope that the postponement
             | of hitting a wall doesn 't mean we ginna hit it much
             | faster. We'll see...
        
           | pc86 wrote:
           | AAA gaming is probably the worst possible example you can
           | look at for what a well-run, sane team would look like. So
           | let's say if you only want your people working 40ish hours a
           | week and not 70-90, you'll 2x or 2.5x that count. Shopify
           | also has a lot of dev rel folks even if they don't call them
           | that - people writing engineering blog posts, working on
           | tutorials, documentation, etc. They're typically not the same
           | people actually working on core code day to day. My guess is
           | all the infrastructure and security people at Shopify are
           | non-devs. You'll also have all the devops people who are
           | managing all the pipelines and everything. My understanding
           | is Shopify deploys to prod many many times a day (hundreds?).
           | The pipelines to automate that, and automate or at least
           | manage the rollbacks, would be at least as complicated as the
           | code itself. And across all these different areas you have
           | that amorphous "Staff/Principal Engineer" level where you're
           | doing a lot of reviewing, pseudo-management, that sort of
           | thing. Not to mention managers, directors, VPs, SVPs, etc.
           | 
           | But you ask how they can productively use the time of 10k
           | people and I think this post is sort of evidence that they
           | couldn't.
        
             | stephc_int13 wrote:
             | I understand the need for support around a complex and
             | constantly evolving codebase, but this is the scale of it
             | that I can't grasp.
             | 
             | Software is supposed to scale almost for free, they don't
             | need people to actually make the transactions and push the
             | bits by hand, this is all automated.
             | 
             | My guess is they have a lot of sales and an enormous amount
             | of overhead.
             | 
             | According to Price's Law about 100 people are doing half of
             | the work, but of course it is difficult to guess which ones
             | and they still need the other half to be there.
        
               | golergka wrote:
               | The more your software touches real money and
               | merchandise, the more time you have to spend to make sure
               | you're not breaking the law in any country you're
               | operating in. It's not fun, it's very error-prone and
               | it's very important to get right.
        
               | [deleted]
        
               | conorcleary wrote:
               | Customer support and new-build implementation tied to
               | marketing is a large chunk of the people hours.
        
               | neon_electro wrote:
               | >Software is supposed to scale almost for free,
               | 
               | Sure, that may be true, but startups don't suffer for
               | lacking of scaling ability.
               | 
               | Software does _not_ scale with changing requirements for
               | free. Full stop.
        
               | wollsmoth wrote:
               | Hard to say without knowing what they're working on.
               | Maybe there's a lot to do with integrating other
               | software/services. Maybe they've got a good devops org to
               | help smooth the process for everyone. Sometimes having a
               | few more people than you need on many levels makes the
               | org a lot more resilient to individuals leaving so the
               | org can keep on rolling without a hitch.
        
               | marcosdumay wrote:
               | Well, the transition from 2k to 10k people isn't
               | something done to add slack to create a flexible system.
               | For that you at most double the number of people, you
               | don't multiply it by 5.
               | 
               | They must have changed something either on their product
               | or on their procedures on those 5 years.
        
               | wollsmoth wrote:
               | My guess is they decided to start writing more tools
               | internally instead of relying on external vendors to
               | respond to their needs. Again, hard to say. How much did
               | eng grow vs sales/support.
        
               | kill_nate_kill wrote:
               | If your system doesn't have any slack in it, how can it
               | respond to change? Having a slightly underloaded system
               | is definitely the way to go, it leaves you with some gas
               | to change direction if you see that you're barreling
               | towards a cliff.
        
               | [deleted]
        
         | rvz wrote:
         | > What are the safest industries in tech right now? Feel like
         | it's gonna get worse
         | 
         | The ones that make the most money with little head count in a
         | short amount of time and those who are selling shovels and
         | offering services for financial institutions or in trading
         | systems.
        
           | boringg wrote:
           | I disagree - I think fintech start ups are about to get
           | squeezed hard. As capital gets more expensive their lack of
           | growth will be hard to justify and they can no longer
           | subsidize their subscriptions with low cost capital so will
           | have to force users to pay for services that aren't very
           | necessary. That and most of the financial services at the end
           | of the day don't really provide a lot of real value that
           | people are willing to pay for.
           | 
           | Fin processing should be OK but if volume of processing drops
           | significantly (main revenue driver) then they will have to
           | look at ways to protect their margin.
           | 
           | Crypto is already in a bad spot with low growth options.
        
             | decafninja wrote:
             | I think he means legacy finance - think IT department of
             | Bank of America, not Stripe.
        
               | boringg wrote:
               | Stripe = fin processing.
               | 
               | I'm not talking legacy - I'm talking startups that are
               | trying to take market from the bank through subsidized VC
               | and repackage it to sell to the banks which feels like a
               | lot of the fin services business model.
               | 
               | If anything fin legacy (i.e. IT dept) probably pretty
               | safe.
        
             | moneywoes wrote:
             | See Brex dropping clients
        
         | moneywoes wrote:
         | Defense
        
         | tempsy wrote:
         | It's not insane when you look at the revenue growth over the
         | same period. Especially if most are operations focused
         | employees eg support staff.
        
         | Bilal_io wrote:
         | I wonder if that growth includes minimum-wage workers for their
         | warehouses.[0] I am not sure how many they've hired as part of
         | this effort.
         | 
         | 0. https://www.pymnts.com/news/retail/2022/shopify-
         | makes-1b-bet...
        
           | exhilaration wrote:
           | Ha, nobody's paying minimum wage for warehouse workers. In
           | warehouse-heavy Eastern Pennsylvania we're seeing billboards
           | advertising $25/hour _starting_ wages:
           | https://www.lehighvalleylive.com/business/2022/04/uline-
           | hiri...
        
             | Bilal_io wrote:
             | > https://www.lehighvalleylive.com/business/2022/04/uline-
             | hiri...
             | 
             | Quoting the article you referenced > and is offering wages
             | up to $25 hourly.
        
         | TheCapn wrote:
         | Safe? Probably anything supporting an industry that isn't
         | affected as heavily by the downturn. There's no shortage of
         | work in Industrial Controls. Most work isn't glamorous cutting
         | edge tech, but there's sectors to work in that are engaging.
        
         | odiroot wrote:
         | > What are the safest industries in tech right now?
         | 
         | Military industrial complex, as usual.
        
         | Bayart wrote:
         | Everything legacy. Defense, pharma, banking, insurance,
         | manufacturing, energy etc.
        
           | mathattack wrote:
           | These industries all have layoffs too.
        
             | kilroy123 wrote:
             | True, but I feel like Defense is pretty safe these days.
        
               | ghaff wrote:
               | Overall, probably yes. But contractors and their subs can
               | still take big hits if some contract they were banking on
               | goes to the other guy instead.
        
               | mathattack wrote:
               | I love your name in a defense thread. :-)
               | https://en.m.wikipedia.org/wiki/Kilroy_was_here
               | 
               | Defense has a lot of challenges. The government isn't a
               | great or reliable customer. The contractors tend to lay
               | off on great waves if they lose and important contract.
               | They have quarterly earnings targets to hit like everyone
               | else.
               | 
               | People used to think the phone company was a safe spot to
               | lay your hat but they found layoffs too be an easier way
               | to goose earnings than growing revenue.
        
         | infamouscow wrote:
         | If you're doing something genuinely innovative and disruptive,
         | investor money is flowing and it's easier than any time in the
         | last decade.
        
           | boringg wrote:
           | Completely disagree.
           | 
           | It's like saying, if you are building the next google (early
           | days) you can still easily get cash. Sure but not as much as
           | say 6 months ago. It isn't easier than any time in the last
           | decade - 6 months ago people didn't even do due diligence
           | before the wrote massive checks.
           | 
           | edited: for politeness as per comment.
        
             | infamouscow wrote:
             | Maybe it's a signal-to-noise thing.
             | 
             | Companies that have been growing sustainably and building
             | innovative technology that reduces costs 10x (in a
             | recession) get a lot of attention. Especially if they are
             | turning a profit without any accounting tricks.
             | 
             | Companies that were never going to be profitable are having
             | problems raising money now and sounding the horns. There
             | are a lot of those companies, especially on HN, but please
             | don't categorically dismiss my experience as a fantasy.
        
               | boringg wrote:
               | Still doesn't resonate and unfortunately I will point
               | that your experience does not represent the broader
               | market. Just because you (assumptions made on your
               | comment about personal experience) made a fast round
               | doesn't mean that the market is easier or better for
               | raising - it probably means you found product-fit/sold it
               | better or some other kind of micro strategy benefit.
               | 
               | My comment is and still stands: if you are making
               | something truly amazing then you will almost always find
               | investors (which isn't a good metric). If you were making
               | something amazing 6 months ago you would have gotten more
               | money on more favorable terms. This market isn't easier
               | or friendly at all - investor appetites have changed.
        
               | ghaff wrote:
               | See VMware during the dot-com bust.
        
             | hluska wrote:
             | There's no need to be that aggressive.
        
           | rchaud wrote:
           | Investor capital flows towards whatever will generate a
           | return fastest. Money is flowing into shitcoins daily, should
           | I take that as a signal that that's where innovation is
           | happening? No, because innovation and investor sentiment do
           | not map 1:1.
        
         | altdataseller wrote:
         | The safest companies in tech are bootstrapped, lean, profitable
         | cash-flow companies.
        
         | phantomathkg wrote:
         | Civil servant?
        
           | PheonixPharts wrote:
           | Typically layoffs hit civil servants with a lag of a few
           | years since government budgets are already decided _before_
           | economic down turns, and only really impacted when the next
           | budget is decided.
           | 
           | For example the friends I had working in the public sector
           | during 2008 didn't start to get really hit until 2010.
        
             | dragonwriter wrote:
             | > Typically layoffs hit civil servants with a lag of a few
             | years since government budgets are already decided before
             | economic down turns, and only really impacted when the next
             | budget is decided.
             | 
             | For federal government, it is usually delayed because
             | downturns tend to provoke temporary countercyclical deficit
             | spending, and thus _hiring_.
             | 
             | For state governments it is often sooner because operating
             | deficits are structurally more difficult for them, so
             | revenue cuts are reflected in spending more directly,
             | though short-term circumstances may be addressed by
             | furloughs, hiring freezes, real pay cuts via wage freezes
             | during inflation, effective (temporary or permanent) pay
             | cuts by altering employer/employee sharing arrangements for
             | benefits, attrition, and other non-layoff means.
        
             | bumby wrote:
             | Were they working as contractors for the government or as
             | actual civil servants? It's common for hiring to
             | essentially stop during downturns but still relatively rare
             | for true govt employees to be laid off.
        
       | thrownaway561 wrote:
       | This sucks... There were alot of good people that left github
       | this year and went over to shopify. i pray they don't get laid
       | off.
        
       | notyourday wrote:
       | Maybe they could assign some remaining people to fixing their god
       | damn issue with ERR_INVALID_RESPONSE issue with Chrome that has
       | been happening on and off for _years_
        
       | intrasight wrote:
       | Lately, I see such article titles that paint a 10% layoff as a
       | "shake-up" or use some other doom and gloom language. But in
       | business school I recall learning that a lot of companies have as
       | their standard practice to prune off the lowest performing 10%
       | every year.
        
       | birdyrooster wrote:
       | I'm not going to buy from Shopify if they are going to do mass
       | layoffs.
        
         | TulliusCicero wrote:
         | Their severance looks quite generous. Layoffs aren't great, but
         | it seems like they're handling it responsibly.
        
           | birdyrooster wrote:
           | That's not even the bare minimum they should be doing. If it
           | was some democratic process to allow employees to leave
           | voluntarily or vote about the direction of the company
           | explicitly, I would feel differently. These matters shouldn't
           | be solely in the hands of owners.
        
       | jrochkind1 wrote:
       | They're still listing open positions for lots of engineering
       | jobs, it kind of seems like for all the engineering jobs...
       | https://www.shopify.com/careers/search
       | 
       | Curious if anyone with more context knows how to interpret that.
       | The obvious one is that they didn't lay off and are still hiring
       | like mad for engineering, but I don't know if that's the right
       | read. Or they just haven't updated their job postings.
       | 
       | Or they actually have fewer engineering positions open than they
       | used to even though it looks like a lot -- most of these
       | positions actually maybe look like "tech lead" positions; it
       | doesn't look like there are any/many standard/non-senior engineer
       | positions open, and I think maybe there were a few weeks ago? Not
       | sure.
        
         | eddieroger wrote:
         | I have no knowledge of the situation and don't work for
         | Shopify, but having worked corporate gigs my whole life, what
         | probably happened is very few people knew this was coming, and
         | that group excluded the part of HR that hires people. So the
         | posting remain up while the news comes out, but the roles don't
         | get filled and the postings eventually removed.
        
       | Taylor_OD wrote:
       | Part of the reason I got out of recruiting is that recruiting is
       | always part of the first to go. Then a few months from now when
       | Shopify decides it needs to hire again? Recruiting job posts go
       | up like crazy.
        
         | jstummbillig wrote:
         | Losers are not recruiting. It's a "win more" move,
         | statistically. I don't know why it would be a bad idea to pick
         | a career that tilts you toward being on a winning team if you
         | care about the economics.
        
       | c0balt wrote:
       | For people more interested in a snapshot:
       | https://archive.ph/q04Hb
        
       | FinanceAnon wrote:
       | What I don't get about these lay-offs, is that these companies
       | usually start hiring again soon after
        
         | chadash wrote:
         | Yeah, but probably with lower total comp.
        
         | Taylor_OD wrote:
         | They are almost certainly still hiring. It's correcting in some
         | areas where they have enough fokls already.
        
         | rr888 wrote:
         | Often these 10% layoffs are an excuse to get rid of people that
         | are overpaid, aren't performing or dont fit very well in the
         | organization. Some companies do it every year.
        
           | cpach wrote:
           | Indeed. For some companies it's par for the course.
        
             | onion2k wrote:
             | When you decide that hiring good people is actually a hard
             | problem the most obvious solution is to stop trying, and
             | just accept some bad hires in the org temporarily that
             | you'll let go in the next round of cuts if they don't work
             | out.
             | 
             | This actually works out fairly well for everyone - some
             | people get hired and stay because they're good, some get
             | hired and then dropped but they earn well and get a big
             | name on their resume for their time, and the company
             | eventually builds a stronger team.
        
               | MonkeyMalarky wrote:
               | It certainly solves missing good people due to false-
               | negatives during hiring.
        
               | marcosdumay wrote:
               | Yep. People complain about social strata discrimination,
               | leetcode interviews, blatant racism and sexism on
               | hiring... Well, any real solution to those requires
               | accepting a few bad hires and dealing with them later.
               | 
               | Otherwise people will always go into voodoo practices
               | trying to avoid the inevitable failures.
        
               | cpach wrote:
               | I guess another strategy is to not hire a large amount of
               | people. Companies like 37signals comes to mind.
               | Obviously, this will not work for all companies.
        
         | axg11 wrote:
         | What don't you understand about that? People leave all the
         | time, before and after layoff events. You need to replace those
         | key roles.
         | 
         | Layoffs are not always about reducing the size of the
         | workforce, but can also be to remove the low performers.
        
           | anthomtb wrote:
           | The layoffs I experienced were explicitly about reducing size
           | and cost of the workforce. Individual performance was a
           | limited factor at best. This was the case at two different
           | Fortune 500 companies.
           | 
           | The only thing saving many high performers was better
           | understanding of the company direction. Meaning a lot of the
           | good folks figured out the "safe" teams/organizations and
           | transitioned shortly before the lay off occurred.
        
       | matt_s wrote:
       | The bit that is viewable in the paywalled article indicates 1000
       | people will be let go and their revenues are forecasted to shrink
       | as people go back to pre-pandemic shopping habits. I believe they
       | were on a hiring binge last year to get 2000+ engineers. Any
       | indication if the layoffs are just engineering or across the
       | board?
        
         | tempest_ wrote:
         | Further down in the article it says the following
         | 
         | "The Ottawa-based company will cut jobs in all its divisions,
         | though most of the layoffs will occur in recruiting, support
         | and sales units, said Mr. Lutke. "We're also eliminating over-
         | specialized and duplicate roles, as well as some groups that
         | were convenient to have but too far removed from building
         | products," he wrote. Staff who are being let go will be
         | notified on Tuesday."
        
         | sarchertech wrote:
         | The article indicates that the layouts aren't engineering.
        
         | soneca wrote:
         | As the large majority (if not all) of this year layoffs in tech
         | companies, engineering is barely affected.
         | 
         | > _"The Ottawa-based company will cut jobs in all its
         | divisions, though most of the layoffs will occur in recruiting,
         | support and sales units, said Mr. Lutke."_
        
           | spamizbad wrote:
           | Lots of rescinded offers and hiring freezes though. Seems
           | like they're hoping for some natural shrinking to avoid
           | pricey severances.
        
             | boringg wrote:
             | edit: Re-read the thread somehow missed that it was
             | specific to engineering. Comment makes sense - engineering
             | typically last to go for obvious reasons.
             | 
             | I'll counter though that I don't think its about pricey
             | severances but more related to keep core products operating
             | and being built for the future. Lutke comes from software
             | engineering.
        
               | soneca wrote:
               | It made sense to me. I was and their reply was talking
               | about engineering jobs.
               | 
               | I said that all these layoffs are not firing many, if
               | any, software engineers. They replied that, while that's
               | true, tech companies are not firing software engineers,
               | they are on a hiring freeze and canceled offers that were
               | out. So not firing, but not hiring any either.
        
               | TulliusCicero wrote:
               | A hiring freeze for any one company generally means
               | slowly bleeding in that area: people are still leaving,
               | you're just not getting anyone new to replace them.
               | 
               | But if basically every company is doing a hiring freeze,
               | and employees are unable or unwilling to quit because of
               | bad economic conditions, maybe less so.
        
         | [deleted]
        
       | eatonphil wrote:
       | It wasn't clear from the article or comments but they've let go
       | engineers too.
       | 
       | https://mobile.twitter.com/joeldrapper/status/15519405008144...
        
       | newaccount2021 wrote:
        
       | [deleted]
        
       | tiffanyh wrote:
       | I wonder if Deliverr.com will be impacted, given Shopify closed
       | that acquisitions just 2 weeks ago.
       | 
       | https://news.shopify.com/shopify-completes-acquisition-of-de...
        
       | senttoschool wrote:
       | How did they lose $1.47B on $1.2B revenue last quarter? Wow.
       | 
       | Personally, I haven't bought a single item from a Shopify store.
       | I prefer Amazon because of prime shipping, reviews, and the
       | ability to compare similar products with one single search.
        
         | wadely wrote:
         | I can't think of an item I've bought from a store that was
         | Shopify branded, but I know that a lot of big retailers online
         | are using Shopify behind the scenes - Huel are, I believe
         | Gymshark are - so unless you use Amazon exclusively (also
         | entirely possible!), there's every chance you have used Shopify
         | without knowing
        
           | bdcravens wrote:
           | I actually buy quite a bit from Shopify stores. A lot of
           | products like personal care, zero-waste and sustainable
           | products, etc, are on Shopify. Once you've seen one, the
           | checkout flow is often recognizable.
        
         | system16 wrote:
         | I called it quits with Amazon after my last three orders:
         | 
         | - Received a clearly counterfeit product (not even a good
         | attempt at a fake)
         | 
         | - Received a product that looked nothing like the description
         | with a note included offering me a $10 Amazon Gift card for
         | providing proof of giving the seller a 5 star review. I
         | reported this to Amazon and no action was taken.
         | 
         | - My last order, the product never even arrived. No response
         | from the seller despite repeated attempts. (In Amazon's
         | defence, a refund was quick and painless once the 2 week
         | waiting period ended)
         | 
         | In all of these cases, the sellers had thousands of 5 star
         | reviews. I feel a turning point will come where Amazon will
         | either have to do some major housecleaning to fix the gaming /
         | fake reviews, scams, and counterfeit products that infest their
         | entire business, or customers will reach a breaking point and
         | leave en-masse.
        
         | tempsy wrote:
         | lol Amazon is now more like Ebay than a store with their own
         | inventory, as in the majority of sales come from shady third
         | party marketplace vendors. If you think it's safer it's most
         | likely because they've gotten very good at rigging reviews.
        
           | Pxtl wrote:
           | Amazon is AliExpress with faster shipping.
        
             | marcosdumay wrote:
             | AliExpress allows you to select who you are buying from.
             | Not allowing that is my one problem with Amazon.
        
         | ShakataGaNai wrote:
         | I too purchase a lot from the junk bin that has become Amazon.
         | Even still if there is anything I want to buy from the
         | specialty retailer - it is almost certainly a shopify store.
         | Probably dozens in the last year. They white label them fairly
         | well.
        
         | jstummbillig wrote:
         | > Personally, I haven't bought a single item from a Shopify
         | store.
         | 
         | Unless you literally only buy from Amazon, you probably
         | wouldn't be able to tell. They are white labeled.
         | https://store.ui.com is one for example.
        
           | dehrmann wrote:
           | I'm a uMatrix user. I can tell.
        
         | kypro wrote:
         | They reported a loss on an investment in Affirm iirc. They're
         | actually cash flow positive as a company, the loss is mostly
         | just an accounting quirk.
        
           | Rastonbury wrote:
           | The company might not be in major trouble, just using recent
           | low share prices, tech industry layoffs and freezes to make
           | some cuts on underperformers.
        
             | curiousllama wrote:
             | Yea, 10% doesn't scream disaster to me. A couple % from low
             | performers across the company, a couple % from
             | underperforming parts of the org, a couple % from reducing
             | long-term/optimistic investments, and Shopify can drop 10%
             | and keep growing.
             | 
             | The layoff-consultant folks often say you can drop a third
             | of a company and not see a major difference in performance.
             | If Shopify were struggling, they might have seen if the
             | consultants were right.
        
               | Rastonbury wrote:
               | 10% is pretty big actually for a public company not
               | fighting for their life or with a runway, imagine 1 out
               | of 10 of your coworkers gone, in addition to natural
               | attrition.
        
           | adventured wrote:
           | $97 million operating loss on $1.2b in sales.
           | 
           | That one isn't an accounting quirk. Nor is the wall that
           | their sales growth just ran into. The pandemic pulled future
           | results forward by many years, Shopify will suffer near-term
           | accordingly.
        
       | sim7c00 wrote:
       | makes me think of my home town. built around a steelmill. always
       | jobs being cut for any reasons. hope all those laid off will find
       | a nother good place soon. one that keep them!
        
       | unicornmama wrote:
       | As I mentioned in several other threads over the past months.
       | Companies will do whatever it takes to protect their stock price.
       | Googlers will soon be presented to the chopping block.
       | 
       | Top execs are compensated in stock. Almost all turn around and
       | cash out like a revolving door. They will cause hell to protect
       | their upside over the short term.
        
       | skilled wrote:
       | Hmm, this statement, _" Tobi Lutke, the company's founder and
       | chief executive, told staff in a memo sent Tuesday that the
       | layoffs are necessary as consumers resume old shopping habits and
       | pull back on the online orders that fueled the company's recent
       | growth."_ - sounds a bit bullshitty.
       | 
       | But maybe they expected the pandemic to last for the rest of our
       | lives.
        
         | TulliusCicero wrote:
         | Did you read the article? The CEO admits straight up that he
         | bet on growth, and failed.
         | 
         | The letter is actually very direct, with little PR speak.
         | Generous severance benefits too. As far as layoffs go, it's way
         | more responsible than normal.
        
         | dehrmann wrote:
         | Did you see Walmart's earnings? This is sector-wide.
        
         | clarge1120 wrote:
         | Makes sense to me: Shopify is adjusting to market conditions in
         | real time.
         | 
         | During lockdowns a lot of people moved their shopping online.
         | When lockdowns lifted some shopping moved offline.
         | 
         | Also during lockdowns, lots of people tried their hand at
         | online sales. Some worked, some didn't.
        
         | BryanBeshore wrote:
         | Not really. This is the type of statement that would make the
         | stock of the company drop further for the simple reason of
         | being honest, transparent, and truthful.
        
           | skilled wrote:
           | I don't doubt it. Still strange to hear it. I think a number
           | of the bigger companies tend to hire contractors for these
           | kinds of situations. And the pandemic was/is definitely one
           | of those situations.
        
       | pastor_bob wrote:
       | They clearly made a bet to try and become Amazon-esque that
       | hasn't paid off and has been costly.
       | 
       | To blame 'unforeseen' waning pandemic growth seems like a copout
       | by management (not surprising)
        
         | onlyrealcuzzo wrote:
         | In business, optimism usually wins over pessimism - but reality
         | always settles the account.
        
           | sim7c00 wrote:
           | optimisim wins over pessimism, right up to the point the ship
           | sinks. somewhere in the middle is likely the way forward.
        
             | marcinzm wrote:
             | From a business perspective layoffs aren't the ship sinking
             | but simply adjusting heading.
        
             | onlyrealcuzzo wrote:
             | Pessimistic people don't get promoted, even when they're
             | right.
             | 
             | It's just better to be a hyper bull and optimistic and get
             | lucky and be right.
        
       | lrae wrote:
       | Wonder how much money & resources Shopify spent on all of their
       | NFT features & integrations over the last months, how many people
       | worked on it and how many of those are part of the lay-off now.
       | I'd guess the support you'd need to provide for it and their
       | tokengated commerce isn't little either.
       | 
       | Tobi removed all the NFT stuff from his Twitter profile and
       | didn't tweet much about it for months now, after being pretty
       | vocal about it until earlier this year.
       | 
       | Would love to hear his real thoughts on it and why he/they even
       | (seemingly) invested so much into it. One of the few things I
       | never got about Tobi / Shopify. Just seemed so late and weird to
       | be so bullish there. Don't think he's the kind of person to push
       | it just for personal gain, nor that he'd have to, but ...
        
         | bhouston wrote:
         | We did some NFT stuff as well. Adding support for NFTs is not
         | that hard to do. Some block chain contracts and some marketing.
         | It definitely didn't involve significant costs nor the reason
         | for these layoffs.
         | 
         | The issue is the market growth that Shopify saw at the
         | beginning of the pandemic is pulling back. And also we are
         | likely entering into a recession which will also hit them. I am
         | surprised they didn't cut deeper.
        
           | pbowyer wrote:
           | > And also we are likely entering into a recession which will
           | also hit them.
           | 
           | This is a key insight. The Shopify powered shops I buy from
           | are luxury expenditure. The small producers who make nice
           | stuff at high prices. The last couple of months I've been
           | buying significantly less from them as inflation has cut into
           | disposable income and, where I need a product, buying a
           | cheaper alternative from eBay or Amazon.
           | 
           | If others have been cutting back extra expenditure like I
           | have, that's going to compound the post-pandemic online
           | shopping slump.
        
         | shafyy wrote:
         | I was also disgusted and surprised by the NFT shit Tobi and
         | Shopify pulled (still pull?). But I'd be surprised (again, lol)
         | if they had more then a dozen people working on that stuff.
        
           | upupandup wrote:
           | wasn't NFT issue but it was a signal. Shopify has some
           | questionable metrics and its marketcap was very iffy as well
           | as its business practices with partners from what I read.
           | 
           | spoiler: shopify isn't done yet with layoffs, it will go down
           | as another Canadian failure (lots of those in this country)
        
             | pxue wrote:
             | SHOP has $8B cash on hand. is a profitable business. how is
             | that anywhere close to the definition of a failed
             | business??
        
               | upupandup wrote:
               | $6.85B net
               | 
               | It's counterparts have far bigger amounts and most of its
               | customer base are affiliate markters, drop shippers.
        
         | ryanSrich wrote:
         | I'm honestly still in disbelief at how many very smart people
         | fell for the NFT trap. If you've spent even a single bull cycle
         | in the crypto community you could tell right away NFTs we're
         | ICO level scams. The mental gymnastics very smart and technical
         | people performed to rationalize paying for a jpeg still makes
         | me question reality. I participate in crypto because I take a
         | calculated risk, and I'm comfortable gambling. People who
         | actually think something like an NFT has any real value still
         | messes with my head. I really can't grasp how they actually
         | believe this. And yes, I understand technically how NFTs work.
        
           | [deleted]
        
             | [deleted]
        
               | [deleted]
        
           | ig1 wrote:
           | Do you think the markets for art prints or sports cards are
           | also scams?
           | 
           | Collectable markets behave fundamentally differently from
           | utility good markets so it's often hard to reason about them
           | when you try to apply logic from one type of market to
           | another.
        
           | Tiktaalik wrote:
           | The conclusion must be that they're not actually very smart
           | people.
           | 
           | Likely that a lot of these "smart" ceos are people that were
           | in the right place at the right time that fortunately had
           | hired the right people that drove their success. To them the
           | internet was a golden goose. Maybe NFTs are the next golden
           | goose? They're running on pure hopium trying to cargo cult
           | their way into their next billion and not really
           | understanding anything about how they got there.
        
             | Invictus0 wrote:
             | In your opinion, is Warren Buffet not smart because he
             | doesn't know how to check his email?
        
               | NhanH wrote:
               | Warren Buffet is smart and he would also be telling
               | everyone to not touch any cryptocurrency related project
               | with a ten thousand foot pole
        
             | unicornmama wrote:
             | No one is categorically smart. It's domain specific. Know
             | your weaknesses, protect yourself from yourself.
        
           | dkrich wrote:
           | Because people typically believe any narrative associated
           | with a rising asset price. "This person was early and bullish
           | and has made money so they must understand it."
           | 
           | The ill-informed association of wealth and genius are age-old
           | and in many ways a necessary ingredient for a bubble to form
           | in the first place.
           | 
           | The same is true on the way down by the way. People nobody
           | listened to because they were incorrectly bearish in a bull
           | market are suddenly entrusted. People who were bullish are
           | disregarded. People believe any scary narrative associated
           | with declining asset prices. This process plays out in a
           | fraction of the time.
        
           | philistine wrote:
           | Be precise: paying for a _link_ to a JPEG.
        
           | dorkwood wrote:
           | I don't think they fell for anything. I think it's more
           | likely that they saw an opportunity to make some money and
           | had a loose enough moral compass to go through with it.
           | 
           | I kind of wish I kept note of everyone who took part in the
           | scam. It will be easy to forget once everyone scrubs their
           | profiles clean.
        
             | rob74 wrote:
             | I think OP didn't mean the NFT _sellers_ (the ones who saw
             | an opportunity to make some money) but the NFT _buyers_.
        
             | robin_reala wrote:
             | Shades of _Inglourious Basterds_.
        
             | aantix wrote:
             | >I kind of wish I kept note of everyone who took part in
             | the scam.
             | 
             | I don't understand those that are vocal with public
             | "threats" like the above.
             | 
             | I remember friends on Facebook with the same idle threats
             | about those not wearing mask. Or those that voted for
             | Trump.
             | 
             | "I see you! I will remember this!"
             | 
             | Ok.
        
             | ryanSrich wrote:
             | > I don't think they fell for anything. I think it's more
             | likely that they saw an opportunity to make some money and
             | had a loose enough moral compass to go through with it.
             | 
             | But even this means they fell for it. There's very little
             | money in providing access to NFTs in the short term. The
             | money is made by dumping over hyped projects (ex: anything
             | BAYC puts out).
             | 
             | What Shopify probably saw were the transaction amounts that
             | OpenSea was doing, and thought they could jump on that
             | business thinking it was any sort of long term model. They
             | "fell" for it because they thought building a branch of
             | their business out for NFTs was a good idea. Anyone could
             | have seen this was a bad idea, and not a great way to make
             | money, and also something that would die and fall apart in
             | a few months.
        
               | jxf wrote:
               | > There's very little money in providing access to NFTs
               | in the short term.
               | 
               | This isn't strictly true -- marketplaces take a cut of
               | the fees, and there was a lot of ETH sloshing around at
               | one point.
        
               | and0 wrote:
               | I think Shopify did an ICO (or the NFT equivalent) for
               | their own little cheap blobby avatar art. They sold
               | thousands, starting bids at around 20k. So that was the
               | play.
        
           | PuppyTailWags wrote:
           | _Associating falling for scammers with stupidity leaves
           | yourself vulnerable through arrogance. Scamming happens to
           | everyone._
           | 
           | The faster we collectively understand the above, the faster
           | we can actually implement in solutions to do what we can to
           | prevent scammers and also lift the shame from people who are
           | victims.
        
           | MattGaiser wrote:
           | Did they fall for it or did they think they were in on it and
           | applying greater fool theory?
        
             | ryanSrich wrote:
             | If they truly understood the scam they'd know it doesn't
             | end where they win. So yes, they actually fell for it
             | because they publicly participated in it.
        
               | oblio wrote:
               | > If they truly understood the scam they'd know it
               | doesn't end where they win.
               | 
               | Why?
        
               | ryanSrich wrote:
               | Because you don't make money by selling access to NFTs.
               | You make money by accumulating over hyped projects and
               | then dumping them on bullish retail, knowing full well
               | that in another 12-18 months that same jpeg will be worth
               | nothing in the resale market.
               | 
               | Transactions on a few thousand NFTs per day is
               | meaningless (yes volumes that low). So there's no other
               | option than Shopify actually believing NFTs were a real
               | viable, long term business.
        
               | MattGaiser wrote:
               | Ah fair. Yes, I think the marketplace builders were truly
               | in on it if they invested a lot of their own money.
        
               | MattGaiser wrote:
               | Why? The middle people in a pyramid scheme are still
               | winners.
        
               | WalterSear wrote:
               | NFTs aren't a pyramid scheme. They are a pump-and-dump
               | scheme and involved lots of wash trading.
        
               | ryanbrunner wrote:
               | You can be a winner if you're selling pickaxes during a
               | gold rush, but less so if you're building a pickaxe
               | factory. Shopify's NFT stuff was closer to the latter.
        
             | rchaud wrote:
             | Exactly. Plenty of smart people signal their acceptance of
             | NFT nonsense because they see the gravy train and want a
             | piece.
        
           | hn_throwaway_99 wrote:
           | While I generally share your view of NFTs, I don't think your
           | dismissal of them is really fair.
           | 
           | I think what it really boils down to is that, in the "real
           | world", consumers are willing to pay many, many millions of
           | dollars _solely based on provenance_. That is, one mediocre
           | painting may be worth a couple hundred dollars, but if it can
           | be validated that the painting was actually painted by some
           | famous (dead) grand master, that painting is now suddenly
           | worth millions of dollars, _even though nothing about that
           | painting has changed_.
           | 
           | So, what NFT boosters were arguing was that, if people are
           | willing to pay millions of dollars for provenance in the
           | physical world, why not the digital world? In my belief it's
           | that humans have evolved to view 2 distinct physical object,
           | even if they are exactly the same, as separate - an exact
           | copy of a painting so that it is indistinguishable from the
           | original to the human eye would still be a different painting
           | and not have the provenance of the original. For digital
           | jpegs, we don't view them that way - the same image on two
           | different monitors is "the same image". For physicists out
           | there it's kinda like the difference between fermi dirac
           | statistics and bose einstein statistics.
           | 
           | Thus, while I agree that NFTs are all scams, I think we
           | should also be asking the question of why we are willing to
           | assign so much value to provenance in the physical world -
           | that seems crazy to me, too.
        
             | ryanSrich wrote:
             | I don't know if it's provenance or attention. My gut says
             | attention as many small NFTs projects start out with no
             | provenance, and as the attention around the project builds,
             | so too does the hype and price. This article is worth a
             | read - https://cobie.substack.com/p/tokens-in-the-
             | attention-economy...
        
             | giaour wrote:
             | Some of the value people associate with provenance comes
             | from the mystery Ave human drama involved in establishing a
             | provenance chain. (Think of Byatt's _Possession_ or the way
             | a scholarly dispute raises the profile of a work of art.)
             | Any digital record really drains the romance out of the
             | whole process.
        
             | ceejayoz wrote:
             | I think the dismissal is fair.
             | 
             | For physical objects, scarcity is an unescapable fact. It
             | would be great if we could right-click on some Michelin
             | starred chef's food and have another copy of it, but we
             | can't.
             | 
             | NFTs unnecessarily add _artificial_ scarcity to something
             | that didn 't really need it.
        
               | tshaddox wrote:
               | > For physical objects, scarcity is an unescapable fact.
               | 
               | But when we're talking about very expensive paintings,
               | the physical scarcity of the raw materials plays
               | essentially no role in the valuation. Provenance is
               | everything. Sure, the canvas and paint is scarce, but the
               | cost of canvas and paint is vanishingly small. Make no
               | mistake, provenance is the reason people pay lots of
               | money for original paintings.
        
               | bparsons wrote:
               | And they didn't even do that. You could still view and
               | reproduce a jpeg without paying for it. It was a classic
               | ponzi scheme.
        
               | andreilys wrote:
               | You can pay a college art student to replicate the Mona
               | Lisa, but the value will be nowhere close to the
               | original.
               | 
               | Artificial scarcity is merely a signal/status booster in
               | a virtual world where post-abundance is present.
               | 
               | If you are in a VR world and want to mingle with other
               | fellow "tribe members", what signal do you go off of
               | that's hard to replicate?
        
               | com2kid wrote:
               | Paintings are one of those goods where we are able to
               | make almost exact reproductions that, unless you get up
               | close with a magnifying glass, are visually identical to
               | the original.
               | 
               | The scarcity is not in the image itself, it is in a
               | combination of image + canvas.
        
               | hn_throwaway_99 wrote:
               | > For physical objects, scarcity is an unescapable fact.
               | 
               | I disagree. It is pretty possible now to create a replica
               | of a painting that would be _indistinguishable to the
               | human eye_ from a distance of, say, 2 feet.
               | 
               | Yes, the object could still be distinguished by other
               | means, but presumably the only reason we enjoy art like
               | paintings is for their visual effect - there is literally
               | no other reason to appreciate it.
               | 
               | So my point is that the scarcity _for the reason we value
               | it in the first place_ is actually not an inescapable
               | fact for something like a painting.
        
               | no_wizard wrote:
               | Art is something we can appreciate the beauty of and for
               | that alone, we don't per se need originals.
               | 
               | Arguably, however, someone wanting to own the original
               | painting by a well regarded artist (say a van Gogh)
               | you're stepping into Veblen goods territory[0] as its a
               | display of wealth, status and prestige. This is what NFTs
               | are trying to achieve
               | 
               | [0]: https://en.wikipedia.org/wiki/Veblen_good
        
               | pxue wrote:
               | values of NFT is derived on the eagerness for the buyer
               | to signal virtue. It's the same reason a gamer would
               | spend $20,000 in purchases in game items/loot boxes.
        
           | time_to_smile wrote:
           | I had an acquaintance who spent a week or so learning about
           | ethereum and NFTs, threw together a quick NFT site, generated
           | some images and make nearly 500k in a weekend selling these
           | to suckers.
           | 
           | I think he _did_ believe in it, but that 's independent of
           | the fact that acting quick on this made him a good chunk of
           | cash with very little effort.
           | 
           | Is that sustainable? of course not. It's also not my
           | particular cup of tea as far as making money goes, but I
           | would hardly say he's "not smart" for getting involved when
           | he did and turning a quick buck.
        
           | Kiro wrote:
           | I like non-fungible tokens. The jpeg stuff made no sense but
           | the composability/interoperability is awesome, making items
           | in one application that anyone can integrate into their own
           | applications without restrictions. One developer can make a
           | game where you can destroy your items from other games
           | without the origin game having any say in it. An open API
           | that no-one controls.
           | 
           | Remember CryptoKitties? The first NFT game before it was
           | called NFTs. Someone made a game where you bred dragons, but
           | in order to do so you had to feed them CryptoKitties. That's
           | the type of stuff I like, not the play-to-earn crap.
        
           | Semaphor wrote:
           | > And yes, I understand technically how NFTs work.
           | 
           | That follows from what you said before. I have yet to see
           | anyone not a scammer who understands them but still thinks
           | they are great.
           | 
           | And I say that as someone who's vastly more into crypto than
           | the extremely anti-crypto HN.
        
             | xtracto wrote:
             | Just the other day I was reading the EIPs for NFTs and
             | other stuff, because at my work we were investigating the
             | idea of using them.
             | 
             | I was surprised by what NFTs really are... it is so simple
             | it is stupid. It is just some "standard" Solidity/EVM
             | functions that you have to follow when writing your Smart
             | Contract, and then it's an NFT. I don't know why I thought
             | it was going to be something more complicated.
             | 
             | At the end we just made our custom Solidity contract
             | tailored to what we needed. We didn't need the whole NFT
             | functionality (we just needed to store a bunch of hashes in
             | an IFPS file and "imprint" the hash of the file in a Smart
             | Contract Key/Value map. Adding some authentication to
             | operate the smart contract.
        
           | kypro wrote:
           | Do you think they all fell for it or do you think some were
           | just exploiting it?
           | 
           | I agree by the way, it's just I hesitate a bit because a lot
           | of people speaking positively of NFTs were too smart to be
           | mindlessly bullish. I suspect some of them thought it would
           | make for positive press and drive some hype. Like with Elon
           | and Bitcoin/Dogecoin. I'm convinced 90% of the stuff he says
           | and does is to keep Tesla and himself in the news.
        
             | JacobThreeThree wrote:
             | A lot of people were exploiting it, with one of the most
             | egregious examples being Long Island Ice Tea, who
             | apparently have been in trouble with the SEC recently too.
             | 
             | https://en.wikipedia.org/wiki/Long_Blockchain_Corp
        
             | dylan604 wrote:
             | >I'm convinced 90% of the stuff he says and does is to keep
             | Tesla and himself in the news.
             | 
             | The connotation that no news is bad news is just such a sad
             | statement on the human condition. If you're in the news for
             | wrong reasons with negative connotations && still
             | maintaining an overall positive image, then WTF is wrong
             | with people?
             | 
             | When a particular individual continues to be theirself in
             | public like this, each instance makes me think less and
             | less of them. It then starts to reflect on the
             | compan[y|ies] they represent. I used to regard Tesla very
             | highly, but no longer. The more they focus on FSD and stop
             | progressing EV cars more in general, the less I care about
             | Tesla. To the point now, I no longer consider them as a car
             | I'd like to buy. I'm still holding onto liking SpaceX
             | notwithstanding the CEO.
        
           | amluto wrote:
           | Worse than ICO. An ICO got you something vaguely resembling
           | either equity or a Kickstarter-style prepurchase. Either way,
           | an ICO had some plausible value. (None of that value had
           | anything to do with blockchains, and the whole thing was
           | probably fraudulent to some extent, but at least the
           | potential value existed.)
           | 
           | An NFT is just an NFT and has no plausible way to be worth
           | anything.
        
         | Entwickler wrote:
         | Nowhere in the article does it mention NFTs being at the heart
         | of the layoffs. The article later says, "The Ottawa-based
         | company will cut jobs in all its divisions, though most of the
         | layoffs will occur in recruiting, support and sales units, said
         | Mr. Lutke".
         | 
         | No mention of NFTs, though wouldn't be surprised if they scale
         | back on that. I _would_ be surprised if they drop support and
         | development for them completely.
        
           | dehrmann wrote:
           | Some companies did work on NFTs because they believe in the
           | space and think it's the next big thing. Some do it for
           | marketing to say "look, we have an NFT story!" If you did it
           | for marketing, there's no reason to advertise you spun down
           | that initiative.
        
       | mkl95 wrote:
       | Their marketing spin doctors have been preparing for this wave of
       | firings for months, they just wouldn't stop spamming ads bragging
       | about how many people they hire.
        
       | ivraatiems wrote:
       | I don't have any special love for Shopify, but I think this is
       | one of the best and most empathetic lay-off messages I've seen.
       | No businessspeak, no buzzwords, no nonsense about great journeys.
       | Total clarity about what's going to happen. Very generous and
       | thought-through benefit package that protects those who are
       | leaving.
       | 
       | Now, just don't tie those benefits to an NDA, and you'll truly be
       | a company I'd look forward to getting fired from, Shopify.
        
         | golemiprague wrote:
        
         | mabbo wrote:
         | Honestly, it's exactly this that made me choose to work here
         | over a higher total comp elsewhere. It's what's kept me even
         | after the stock crashed so hard.
         | 
         | Tobi isn't a sociopath. The people he puts at the top aren't
         | sociopaths. They're genuinely nice people, trying their best,
         | and trying to do their best for everyone despite hard
         | situations.
         | 
         | It truly is just a book club disguised as a publicly traded
         | company.
        
           | ivraatiems wrote:
           | If you're working there now, what's your take on the layoffs?
           | Necessary/sensible? Who seems to be leaving?
        
           | shmatt wrote:
           | I guess that explains the stock price. I would never invest
           | in a book club
           | 
           | In all seriousness, I would separate the fact the top
           | executives are good people, with the fact (at least in the
           | U.S) they have become notorious low ballers for top engineers
        
           | tensor wrote:
           | Interesting, I have the exact opposite view based what I hear
           | from friends who work there. Kaz alone would make me never
           | want to work at such an anti-intellectual, purely opinion and
           | aggression driven workplace.
        
             | ivraatiems wrote:
             | Who or what is Kaz?
        
               | renewiltord wrote:
               | I googled "Kaz Shopify" and got
               | https://www.linkedin.com/in/kasranejatian/
        
               | Gunnerhead wrote:
               | Seems like VP of Merchant Services? Not familiar with
               | him.
               | 
               | https://ca.linkedin.com/in/kasranejatian
        
             | altdataseller wrote:
             | Same here, but my view is from interacting with some of
             | them, specifically some higher-up engineers. They acted as
             | if they were so much better than you somehow. I don't know
             | if it was the fact their RSUs were making them rich, or
             | something. Not everyone is like this of course, but it left
             | an awful first impression on me.
        
               | tensor wrote:
               | Yeah, that's common from what I hear. Also on the UX side
               | you need approvals all the way up the chain even to Toby
               | who can just veto your project a week before release for
               | what amounts to personal preferences.
               | 
               | Maybe the dev side is better but my impression is that
               | the design side has no ownership and is driven primarily
               | by the loudest opinion rather than any sort of data or
               | testing. And when you have five layers of approvals where
               | people pick on the easiest and least important aspects
               | that ends up being a very slow design by committee. The
               | end result of this culture is very low efficiency and
               | consistently mediocre outcomes.
               | 
               | The people who thrive in their culture appear to be the
               | loudest and most aggressive.
        
         | s_dev wrote:
         | >Those lines of code started a company and sent it on a
         | fascinating journey full of wonder
         | 
         | I looked forward to reading a lay off message without the
         | obligatory "what a journey" message but like that was in the
         | opening paragraph. I'd say the message was fairly standard.
        
           | ivraatiems wrote:
           | True, but it's one brief paragraph, not more than 50% of the
           | message like we've seen.
        
         | Fire-Dragon-DoL wrote:
         | This is a good one. What I wish I'd see from all companies
         | doing layoffs
        
         | irajdeep wrote:
         | Liked the mention of "comradery" over "family".
        
         | ilrwbwrkhv wrote:
         | Indeed. Compare this to Klarna's CEO
         | https://www.klarna.com/uk/blog/company-announcement-from-ceo...
         | who never mentioned the actual firing. 10% is "getting
         | impacted". I find it ridiculous when people use language like
         | this. Especially a CEO. Have some courage and say the thing out
         | loud. Shopify seems to have a much better CEO.
        
           | ivraatiems wrote:
           | This is exactly the message I was thinking of when I wrote my
           | original post, but I had forgotten which company it was.
           | Thank you!
        
           | simonhamp wrote:
           | In the UK you are not allowed to talk about people getting
           | fired; you must talk about redundancy and roles (not people)
           | being made 'potentially' redundant (i.e. 'impacted')
           | 
           | It's a very controlled legal wording and process for a large
           | redundancy approach and must be adhered to very carefully so
           | as not to fall foul of tribunals and unfair dismissals.
           | 
           | I don't know Klarna or Shopify from the inside, but I suspect
           | this difference is largely down to the differences in legal
           | obligations between Canada and the UK
        
             | vasco wrote:
             | What happens if in the UK you say "getting fired"?
        
               | barkingcat wrote:
               | You get fired for saying you get fired?
        
       | MEMORYC_RRUPTED wrote:
       | There's more information available in the full email by Tobi (the
       | CEO): https://news.shopify.com/changes-to-shopifys-team
        
         | hef19898 wrote:
         | The funny thing is, and it shows in this mail, Tobi built a
         | true profitable Unicorn. And outside of Shopify, and even
         | within eCommmerce, he has such a low profile as a person.
         | Founders here in germany look to Musk, I suspect (and now for a
         | fact) a lot of them don't even know who he (Edit: Tobi) is.
         | 
         | I like that mail, ckear, to the point, factual and self
         | critical. Severence packages are good, really good. All in all,
         | quite a change from other companies firing people over zoom.
        
           | misiti3780 wrote:
           | It's always been interesting to me --- most people dont
           | realize it's way better to be rich and unknown then be known
           | to be rich. Tobi can't hide that he is rich at this point,
           | but I bet he can go into most restaurants or bars outside of
           | CA without being accosted.
        
             | jorgesborges wrote:
             | I agree. Also I think Shopify is centered in Ottawa, Canada
             | -- where I suspect he's also free from being accosted in
             | restaurants and bars.
        
               | jonny_eh wrote:
               | Hockey players are more likely to be accosted in Ottawa
               | than a local CEO.
        
           | kypro wrote:
           | > Founders here in germany look to Musk, I suspect (and now
           | for a fact) a lot of them don't even know who he (Edit: Tobi)
           | is.
           | 
           | Fyi for those who don't know Tobi is German, but moved to
           | Canada where he started Shopify.
        
           | jonny_eh wrote:
           | Tobi is a much more admirable CEO than Musk, even though Tobi
           | appears to be a Musk fan.
        
         | dayvid wrote:
         | "Most of the impacted roles are in recruiting, support, and
         | sales, and across the company we're also eliminating over-
         | specialized and duplicate roles, as well as some groups that
         | were convenient to have but too far removed from building
         | products."
         | 
         | Important to keep in mind that engineering roles may not be as
         | affected as other departments.
        
           | neon_electro wrote:
           | About to find out personally! (applying to Shopify for an eng
           | role as of this comment)
        
         | achow wrote:
         | 16 weeks of severance pay.
         | 
         | Additional week for every year of tenure at Shopify.
         | 
         | No Equity cliff.
         | 
         | Medical benefits (for 16 weeks?).
         | 
         | Internet costs reimbursement (16 weeks?).
         | 
         | Get to keep home office furniture.
         | 
         | Kickstart allowance that can be used to buy new laptops.
         | 
         | Outplacement services.
         | 
         | Free Shopify account those who wants to start on their own.
        
           | mberning wrote:
           | I wish I could get that offer right now. I would take it
           | straight away.
           | 
           | That reminds me though. I went through quite a few big
           | layoffs at GE and one of the better ones was when they were
           | offering people 26 weeks of pay plus one week for each year
           | of service. Many of these people had 20+ years so they would
           | have gotten nearly a year of pay to quit. Almost nobody took
           | it.
        
           | ransom1538 wrote:
           | I have been at startups where they just stop paying the
           | office lease and salaries stop. These days i am just prepared
           | for it. If you are in the backend side of things you can
           | figure out most things with a few sql queries.
        
             | commandlinefan wrote:
             | > stop paying the office lease and salaries stop
             | 
             | Last job I had before this one, I came into work the week
             | before Thanksgiving to a mandatory morning meeting that
             | consisted of "the company is out of business effective
             | immediately, you will all be emailed your severance details
             | by personal email, please clean out your desks".
        
             | evan_ wrote:
             | if you have to query the database to tell how the company's
             | doing- or you don't trust what they're telling you- that's
             | probably a pretty big red flag by itself
        
             | wing-_-nuts wrote:
             | > If you are in the backend side of things you can figure
             | out most things with a few sql queries.
             | 
             | Expand on this? You querying the prod db to sus out the
             | health of the company?
        
               | krallja wrote:
               | Even without querying prod db,
               | postgres://billing.and.analytics.internal is available to
               | most engineers in small startups.
        
               | akavi wrote:
               | Yeah, the lack of a revenue dashboard at a startup would
               | be a red flag in and of itself.
        
               | willcipriano wrote:
               | For the platforms I've built I've had access to the
               | customers table for example, you know if it's growing or
               | shrinking.
               | 
               | You don't even have to explicitly nose around, looking at
               | the logs you'll see customer IDs and if they are
               | sequential a keen eye will notice if they stop getting
               | any higher.
        
               | bluedino wrote:
               | We generated a report each week to let all the devs know
               | how many customers we had starting that week, what
               | products they were launching, how many users they each
               | had...
               | 
               | It was great for planning the on-call rotation as well as
               | giving us a heads up on which nights we could go out
               | drinking and how late we could come in the next morning.
        
           | bushbaba wrote:
           | This actually makes laying off a recent hire sr employee more
           | expensive. As they'd need to pay out all the equity and 16
           | weeks of expensive base salary.
        
             | tempsy wrote:
             | I don't think that's what no equity cliff means
             | 
             | if it's a standard one year cliff then it just means if
             | you've worked there for 5 months you get 5 months of equity
             | whereas you would have gotten zero. it's not "all the
             | equity"
             | 
             | Also Shopify is -80% ytd so if you were hired the beginning
             | of the year you were expecting a completely different
             | compensation package than you are getting now.
        
               | ant6n wrote:
               | If the strike price for the options is 5x the current
               | stock price (due to 80% drop), I wonder how useful the
               | no-cliff rule is for recent hires.
        
               | renewiltord wrote:
               | Does Shopify give out options? I would have thought RSUs
               | considering they've been public a while.
        
               | TimPC wrote:
               | Even RSUs are converted from a dollar value to a number
               | of shares in the month you join. If you're getting them a
               | year later with this level of stock decline a $220k/year
               | salary and $220k/year of stock would be $264k of
               | compensation when you were expecting somewhere near
               | $440k. So even with RSUs the pain is real.
        
               | samsolomon wrote:
               | Yeah, I think this is correct. I've been in a position
               | where the company that hired me couldn't keep paying me
               | and we decided to part ways a few months short of a year.
               | The founder offered me the amount of options that would
               | have vested had there been no cliff.
        
           | trdtaylor1 wrote:
           | I would take this for my current job with which i'm
           | moderately okay with currently holding. Stunningly generous
           | benefits.
        
             | tempsy wrote:
             | I wonder how the free stuff is taxed. It sounds like it
             | would fit under a fringe benefit and technically would mean
             | it's taxable.
        
               | User23 wrote:
               | It's a taxable benefit and they do let you opt out if you
               | don't want to pay the taxes.
        
             | conorcleary wrote:
             | O'Canada.
        
             | foobiekr wrote:
             | The first time is generous.
        
           | commandlinefan wrote:
           | The downside is that the worst performers get the best
           | severance benefits - each round of layoffs reduces the
           | benefits and gets rid of the less expendable folks.
        
             | neon_electro wrote:
             | You assume that the folks receiving severance are actually
             | "bad performers"; layoffs are not the kind of mechanism
             | that cleanly separate "good" from "bad" performers.
        
               | commandlinefan wrote:
               | > actually "bad performers"
               | 
               | Well, ok - "the most expendable" then.
        
               | rsanek wrote:
               | Well, when a company starts considering who to lay off,
               | they're not gonna start with people who they think are
               | rockstars. At worst those folks would get reassigned.
        
               | TimPC wrote:
               | Well considering that a large chunk of the layoffs were
               | in recruiting and that you basically have a hiring freeze
               | I am sure plenty of rockstar recruiters were nonetheless
               | laid off.
        
               | [deleted]
        
               | foobiekr wrote:
               | Only the first time and even then not really true.
               | Reassignment assumes that reqs haven't previously been
               | canceled as part of belt tightening in those other
               | groups.
               | 
               | Also, by layoff N, you're cutting meat unless you are a
               | massively bloated company, which is somewhat rare this
               | time around (unlike HP, Cisco, Sun, etc. in 2001).
        
               | fallingknife wrote:
               | I work at a series B startup, and even we are bloated. It
               | would be next to impossible not to be given the
               | prevailing funding environment of the last 10 years.
        
             | georgeecollins wrote:
             | I don't know if the way this works really correlate to
             | worst / best performers in this case or in my experience. I
             | once worked for a company that after some great successes
             | slowly went bankrupt. Naturally there were many episodes of
             | layoffs and in general I would say people were let go based
             | on changing priorities. You could have been a great
             | employee in an area they were going to pursue and you were
             | gone.
             | 
             | After the first or second round of layoffs that I avoided,
             | I mentioned to an older employee that I was really glad to
             | dodge that bullet. "I don't know," he said. "The earlier
             | ones usually get the better deal." This was so true! I
             | stayed until the doors were closed for good and didn't even
             | get vacation paid I was owed. I don't regret it though
             | because as the company imploded I got to try my hand at new
             | roles, and worked with a really clever team that tried
             | heroically to turn the company around.
        
           | tarellel wrote:
           | Wow these are some amazing severance benefits. I'd love to
           | see more companies as generous a this when reducing their
           | staff load.
        
             | jejeyyy77 wrote:
             | I want to get laid off too :(
        
               | georgeecollins wrote:
               | To everyone who says they want to get laid off-- this is
               | an obvious sign that you should find another job! If you
               | would quit your job for four months pay, you might be
               | able to get that in a signing bonus and a raise. Plus,
               | why be somewhere that you are so happy to leave?
        
               | sparkbII wrote:
        
               | lnxg33k1 wrote:
               | Because there is so much more in life than work, and I
               | don't think there is any job somewhere that I would not
               | be happy to leave, why people like jobs , how did we get
               | to this point in time
        
               | anony23 wrote:
               | I think this just means you haven't had a great job. When
               | you have a great job, it doesn't feel like work" in the
               | same sense that a not so great job does.
        
               | somebodythere wrote:
               | I would rather have severance + sign on bonus than only
               | sign on bonus!
        
             | ghaff wrote:
             | This sort of thing used to be pretty common with large
             | employers. A classmate got caught up in maybe the first
             | layoff round of one of the old-line East Coast computer
             | companies. He'd only been there a few years but as I recall
             | he still got something like 6 months severance and he took
             | off to Greenland for an extended trip before even looking
             | for another job.
        
         | ezekg wrote:
         | This is well written. Explains the problem well, and sincerely
         | blames himself for the end result.
        
       | helloworld11 wrote:
       | https://archive.ph/FAWFt
        
       | parkingrift wrote:
       | Shopify stock is down 80% over the last 12 months, but their P/E
       | ratio is still 250. I predict more rounds of layoffs for Shopify,
       | and with less generous severance packages. This company is valued
       | as if they are a hyper growth startup, and I just don't see it.
       | Good luck to anyone buying or holding this stock.
        
         | itsoktocry wrote:
         | > _This company is valued as if they are a hyper growth
         | startup_
         | 
         | Agreed. I think Shopify is a great product, but they were
         | _huge_ beneficiaries of the COVID-19 lockdowns and Robinhood
         | culture of 2020 /2021 (their only profitable years?).
        
         | adventured wrote:
         | They're this era's Nortel (Canada has a primo bubble stock with
         | each big run; during the housing bubble era it was Blackberry).
         | 
         | There's very little that is special about their business. They
         | have no great competitive moat. It hasn't even demonstrated
         | good margins ala an eBay. The hype started with Amazon's stock
         | liftoff, which was overwhelmingly due to AWS not retail.
         | Investors went looking for the next Amazon in ecommerce and
         | foolishly bought into the premise that Shopify would be that.
         | Now all the bubbly ecommerce valuations are collapsing, as they
         | should. Stocks like Etsy and Fiverr still need cut in half
         | again at a minimum.
         | 
         | Shopify is worth three to four times sales at most. Compress
         | that further as their growth slows. The stock will stagnate for
         | at least a decade vs the highs it hit during this bubble.
        
           | parkingrift wrote:
           | I mostly agree. I personally think Shopify should be valued
           | at around $3-5 billion at most.
        
       | setgree wrote:
       | The article says that Shopify is reeling from a post-pandemic
       | fall in demand that the execs didn't see it coming. But
       | forecasting is hard, and even if they _had_ seen it coming, they
       | probably would have needed to hire broadly anyway.
       | 
       | One solution here is to move from 'at will' employment explicit
       | 'tours of service' [0]. If you had hired a bunch of staff in June
       | 2020 under a 2 year contract, with renewal not guaranteed or even
       | expected, you essentially have a built-in mechanism to match
       | employment to the at-home shopping surge.
       | 
       | If you had thought the pandemic would just be one year, or three,
       | you could write the contract accordingly.
       | 
       | This is probably pretty hard for roles where it takes a while to
       | get up and running, but not so hard for, e.g., sales and
       | operations roles.
       | 
       | I personally would appreciate this because every 1-2 years I
       | yearn for a long break.
       | 
       | [0]
       | https://forum.effectivealtruism.org/posts/waeDDnaQBTCNNu7hq/...
        
         | wing-_-nuts wrote:
         | The only way I'd accept a contract that was not 'contract to
         | hire with a high chance of conversion' is at a significant
         | premium to compensate me for the hassle.
        
         | throwaway5959 wrote:
         | Ah yes, let's make peoples jobs even less secure. Why stop with
         | two years? Why not just have everyone employed weekly and if an
         | algorithm figures out they're not worthy, off they go?
        
           | rmahan wrote:
           | That would essentially be at will employment, our current
           | system. "Stopping" at two years is an improvement from our
           | current system because employment (or rather, a salary) would
           | be a guaranteed via a contract. People wouldn't sign a weekly
           | contract like that if a 2yr contract existed elsewhere
        
             | chartpath wrote:
             | At will employment is not legal in Canada.
        
             | dehrmann wrote:
             | People like to think that evil bosses will fire people for
             | shits and giggles a la "Black Fridays" in Arrested
             | Development, but finding and training people is such a
             | hassle, the theoretical "you can be fired whenever for no
             | reason" is rarely abused to that extent.
        
               | thr0wawayf00 wrote:
               | > the theoretical "you can be fired whenever for no
               | reason" is rarely abused to that extent.
               | 
               | I used to think this way until it happened to me. The CEO
               | didn't care that she was losing a senior technical
               | resource because it wasn't going to be her job to replace
               | me. She found out I was interviewing and fired me because
               | she hated it when people resigned. It was so bizarre, but
               | those people do exist.
        
               | neon_electro wrote:
               | I think in organizations where the loss of an individual
               | with years of institutional knowledge is felt, this
               | applies more.
               | 
               | Startup just acquired a competitor and doubled its
               | headcount overnight? Who cares about retraining folks you
               | want to fire after that? You have to reorganize the new
               | merged organization anyways, what better than to realign
               | salaries with existing budgets?
        
         | phpisthebest wrote:
         | >>I personally would appreciate this because every 1-2 years
         | 
         | While you would, most of the labor sector would not. For me I
         | explicitly reject fixed term contract employment, while on the
         | surface it may seem more ideal, for me At-will employment
         | through out my career has been pretty stable, and normally on
         | the inside I can tell when layoffs are coming, and what segment
         | so will be impacted so I can plan accordingly
        
         | mardifoufs wrote:
         | Canada is not at will! And they can already hire contract
         | workers if they wanted to, that's just what you are proposing.
        
         | Spoom wrote:
         | You say "tours of service", I say "perma-temp", because that's
         | what companies would do to make this a thing. Add a mandatory
         | six month unpaid vacation (to keep up the legal fiction of them
         | not being employees) and you have the dream of companies
         | everywhere to underpay and deny benefits to their "temps" while
         | never having to deal with formal layoffs because nobody was
         | ever really "employed".
         | 
         | Most people want stability. Do layoffs if you need to, but cut
         | once, cut deep, and as Shopify did here, do well by the folks
         | you're letting go. (And then evaluate if you should change your
         | hiring targets to prevent this in the future.)
        
         | happyopossum wrote:
         | > This is probably pretty hard for roles where it takes a while
         | to get up and running, but not so hard for, e.g., sales and
         | operations roles.
         | 
         | Aside from the manyfold problems that your 'solution' would
         | cause or exacerbate, this shows a remarkable lack of cross-
         | functional understanding. It's generally assumed it will take
         | 1-2 quarters for sales teams to ramp up, and even the good ones
         | don't hit their stride until a year in.
         | 
         | It's also disrespectful to your customers to turn over their
         | sales teams every year or two, as they have to endure 6 months
         | of "I don't know, let me find out".
        
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