[HN Gopher] A weird epic ramble about Etsy homepages from the mi...
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       A weird epic ramble about Etsy homepages from the middle 2000's
        
       Author : youcould
       Score  : 332 points
       Date   : 2022-07-22 05:23 UTC (17 hours ago)
        
 (HTM) web link (twitter.com)
 (TXT) w3m dump (twitter.com)
        
       | Fargoan wrote:
       | That was not epic and I don't understand why he waited 15 years
       | to say it.
        
         | [deleted]
        
       | AndrianV wrote:
       | When you don't realize the thread has ended and Twitter displays
       | a full-sized login banner, pushing back doesn't return you to the
       | discussion but instead takes you to the previous website, I
       | detest that situation.
        
         | dang wrote:
         | " _Please don 't complain about tangential annoyances--things
         | like article or website formats, name collisions, or back-
         | button breakage. They're too common to be interesting._"
         | 
         | https://news.ycombinator.com/newsguidelines.html
        
         | [deleted]
        
       | bilekas wrote:
       | > The interview was also about Lisp. There was this Lisp moment
       | in the middle 2000s. You had to be there. 11/
       | 
       | This made me laugh a lot harder than it should have!
        
         | CSSer wrote:
         | This checks out though. One of the Stripe cofounders was
         | obsessed with Lisp.
        
         | jandrese wrote:
         | Even better is how from the architecture he described Lisp
         | wasn't even used at the company.
        
       | shmde wrote:
       | https://nitter.net/mcfunley/status/1550219636464967680
       | 
       | I hate it when you don't realise the thread ends and twitter
       | shows you a full sized login banner where pressing back doesn't
       | bring you back to the thread but instead goes back to previous
       | website.
        
         | totetsu wrote:
         | See what's happening? join twitter and we'll let you scroll
         | back up this page.
        
       | aphroz wrote:
       | So Etsy was a great place and then they "fixed" it and now it's
       | full of Aliexpress garbage thanks to the algorithms. Thanks for
       | telling us how ridiculous it was to ask someone to manually
       | compose the homepage by writing a 55 tweets story.
        
         | afavour wrote:
         | Etsy isn't garbage because someone stopped curating the
         | homepage. It's because investors demanded growth above all else
         | and Etsy now probably makes 100x the money it used to, human
         | curation or not.
        
           | ghaff wrote:
           | More generally, truly artisanal is low volume and high
           | priced. And as soon as someone discovers $SITE attracts
           | buyers, all the incentives are in place to substitute mass-
           | market manufactured good that maybe have the minimal handmade
           | touch layered on top.
        
         | suction wrote:
         | It's the age-old battle between investors and entrepreneurs
         | wanting to make crazy money and creative people just trying to
         | make enough to live somewhat comfortably.
         | 
         | It's also happened in the brick and mortar world, when American
         | ideas took over Europe.
         | 
         | For this to change, the American age would have to end, but I'm
         | not sure if whatever comes next will be an improvement.
        
           | amadeuspagel wrote:
           | > It's the age-old battle between investors and entrepreneurs
           | wanting to make crazy money and creative people ...
           | 
           | ... wanting to wake up every hour, 24 hours a day, to sift
           | through pictures of shirtless men to find some beautiful
           | furniture to put up on the frontpage?
        
             | guerrilla wrote:
             | Yeah, that was valuable, and obviously could be distributed
             | among more people.
        
               | organsnyder wrote:
               | That's the piece I don't understand. I get that they're a
               | scrappy startup, but surely they could have spread the
               | work among more people so that no one had to work 24/7?
        
               | spookthesunset wrote:
               | I kinda took that more as a slight embellishment than a
               | hard truth. Surely there was at least a few people on
               | rotation doing that. Having that done by a single person
               | 24/7 would be almost literally impossible. It still sucks
               | for the person in rotation, especially whoever was doing
               | it at night.
               | 
               | But in startup land, where you have limited resources,
               | somehow the ticket to make that somewhat automated by
               | queuing up a bunch of these things at once wasn't high
               | enough of a priority.
               | 
               | Honestly the best way to have gotten that fixed was to
               | put the developers into rotation. I bet somebody would
               | have cooked something up after the first shift!
        
             | suction wrote:
             | The shirtless men were optional. But curating a selection
             | of photos out of a bigger amount of photos is creative
             | work, I'd say.
        
         | zemo wrote:
         | the story is probably 2008 or so, maybe a little later but not
         | by much. The author was long gone before any of the changes
         | you're talking about happened. Etsy was still very handmade for
         | many years after this story takes place. It wasn't until after
         | the IPO (2015) that activist investors pushed out the folksy
         | leadership and installed a more corporate CEO (2016) that
         | changed everything and made it suck.
        
         | IfOnlyYouKnew wrote:
         | Tweet 54 agrees?
         | 
         | "The magic in the system was the person yanking 24 beautiful
         | treasuries a day out of the sea of shirtless dudes."
        
           | ertian wrote:
           | The thing is...that doesn't scale. If somebody was still
           | manually updating the homepage with a handful of curated
           | beautiful items, then we wouldn't be talking about it because
           | none of us would've heard of it. Or maybe it would have
           | transformed into a mad scramble to snatch up the limited,
           | curated items. Part of this thread suggested it was headed in
           | that direction. In either case, it would've been more or less
           | irrelevant, and we'd be talking about some other site full of
           | AliExpress garbage instead.
        
             | musingsole wrote:
             | > then we wouldn't be talking about it because none of us
             | would've heard of it
             | 
             | That's defeatist logic. Sure, scaling with a single person
             | doing it is likely impossible, but all of this reads to me
             | as a bunch of technologists being utterly unable to
             | integrate the human element into their systems. The
             | conclusion is that a human aesthetic sense was needed --
             | first to filter dickpics and second to put together a
             | gestalt page.
             | 
             | I can imagine ways to scale that, but it hinges on trusting
             | the human element -- something technologists and investors
             | are utterly incapable of.
        
       | chucky123 wrote:
       | I'm surprised Etsy was established so early. I though it was
       | build in the 2010s.
        
         | adventured wrote:
         | For anyone curious (2005):
         | 
         | site still has a "we just opened" banner
         | 
         | https://web.archive.org/web/20050714023957/http://www.etsy.c...
        
       | swayvil wrote:
       | Hey Jared Tarbell. I think he was big in generative art.
        
         | Bjorkbat wrote:
         | He was also a very generous patron of Albuquerque's game
         | developer community. We had some great parties at his studio
         | downtown.
        
           | swayvil wrote:
           | He strikes me as a fellow for whom cash is no object. Must be
           | nice.
        
         | mcfunley wrote:
         | Yep same guy, and if the thread makes it unclear I really do
         | consider Jared a genius of the most wonderful sort
        
           | [deleted]
        
       | wmeredith wrote:
       | Does this guy have a blog? I loathe tweet storms.
        
         | medion wrote:
         | Right? We have blogs for these things. I don't get it.
        
       | ok_dad wrote:
       | Write a blog, dude. This is ridiculous.
        
         | varjag wrote:
         | Write ups go where eyeballs are.
        
         | onion2k wrote:
         | OK, dad!
        
           | pessimizer wrote:
           | The people doing these endless twitter threads are 50 years
           | old.
        
             | onion2k wrote:
             | Don't be so pessimistic.
        
               | pessimizer wrote:
               | Is is that depressing to be 50? I'm almost there and I
               | feel fine.
        
         | dang wrote:
         | " _Please don 't complain about tangential annoyances--things
         | like article or website formats, name collisions, or back-
         | button breakage. They're too common to be interesting._"
         | 
         | https://news.ycombinator.com/newsguidelines.html
        
         | [deleted]
        
         | vesinisa wrote:
         | Agreed. I must say I now passionately hate Twitter. The fact
         | that it is unsuitable for any utterings longer than a slogan is
         | of course well-known (up to the point that when their CEO
         | resigned he published his letter as a screenshot instead of a
         | Tweet[1]) but they now additionally made the decision to drive
         | up signups by making the content inaccessible unless you have
         | an account.
         | 
         | I could see Twitter gaining foothold as a "public forum"
         | before, but it is now turning into another user-hostile
         | monetization platform. This is of course understandable, since
         | investors have poured billions into it. I guess I can only
         | dream it will lead to its demise and to be replaced by a truly
         | public service, like Wikipedia.
         | 
         | [1]: https://twitter.com/jack/status/1465347002426867720
        
         | [deleted]
        
       | hardware2win wrote:
       | So, does domain expert for a few Ks of $ per month outperforms
       | way more expensive AI?
        
         | suction wrote:
         | Not at scale, but the question is, do you really need to scale?
        
         | dan-robertson wrote:
         | I think giving everyone the same homepage wouldn't work at some
         | size. The sellers on the front page would likely be totally
         | swamped and would need much larger scale than the small-scale
         | hand-made feel that Etsy wanted, _and_ it would also be bad for
         | sellers who aren't on the front page.
         | 
         | The thread seemed to mostly touch on some organisational
         | disaster topics and a little bit of 'how can we make this
         | system work better for sellers'. I didn't really see it as
         | requiring automating the system so much as making it a bit less
         | horrifying.
        
           | jandrese wrote:
           | I thought showcasing a single front page to everybody and
           | rotating it every hour means the seller gets a massive spike
           | in views once and then they are back to the dirty alleys of
           | the search algorithm.
           | 
           | It would have made more sense for the employee to spend their
           | day finding good collections and adding them to a list. Then
           | whenever someone loads a page a random item from the list is
           | used. Old items would expire from the list after a week or
           | two. This lets the employee do their job 9-5 and spreads out
           | the load on the people who get featured on the front page.
        
       | brianbreslin wrote:
       | This is a reminder that many of the most popular sites we
       | encounter are not phd level rocket science behind them, but in
       | fact piles of duct tape and random scripts shoved in there along
       | the way. So next time you think "I couldn't possibly build a site
       | worth $100MM", know that most of the people who did probably
       | shouldn't have been able to either.
        
         | Taylor_OD wrote:
         | A lot of start ups run off of spreadsheets and some basic
         | javascript html css pages.
        
           | ratww wrote:
           | Those are actually the good ones.
           | 
           | I'd love to work at those. As opposed to the monstrosities I
           | often see in some unicorns and well-funded places.
        
             | vxNsr wrote:
             | > _monstrosities_
             | 
             | Spent a minute trying to figure out if you were trying to
             | make a pun (mono or sites, or idk) before realizing that's
             | how it's spelled. I gotta get some more sleep.
        
               | ratww wrote:
               | There are definitely systems that are monostrosities
               | (monoliths that are monstrosities), but the worst places
               | have microstrosities.
        
             | Taylor_OD wrote:
             | Yup. Normally a lot of work but a lot of fun too if you are
             | up for it.
             | 
             | I look for dev teams of 3-5 for this type of company.
        
       | circa wrote:
       | This reminds me of an old blog called "Regretsy." I can't seem to
       | find it at the moment but it was pretty funny at the time.
        
         | ChrisMarshallNY wrote:
         | _> This reminds me of an old blog called  "Regretsy." I can't
         | seem to find it at the moment but it was pretty funny at the
         | time._
         | 
         | It got nuked. The woman that set it up still owns it, but
         | there's nothing there.
         | 
         | https://www.wired.co.uk/article/regretsy-closure
        
           | knome wrote:
           | https://web.archive.org/web/20120713185540/http://www.regret.
           | ..
           | 
           | Luckily, it can still be found in the wayback machine.
        
       | King-Aaron wrote:
       | Twitter for long-form text is just a dumpster fire
        
         | dang wrote:
         | " _Please don 't complain about tangential annoyances--things
         | like article or website formats, name collisions, or back-
         | button breakage. They're too common to be interesting._"
         | 
         | https://news.ycombinator.com/newsguidelines.html
        
         | [deleted]
        
         | suction wrote:
         | Maybe this is already the best we can hope for? Soon it will be
         | a choice between overlayed captions on Tiktok-Videos, or zero
         | eyeballs.
        
       | Kaotique wrote:
       | We need blogs again. I am sorry, but I cannot read an otherwise
       | interesting writeup because of this insane format.
        
         | dang wrote:
         | " _Please don 't complain about tangential annoyances--things
         | like article or website formats, name collisions, or back-
         | button breakage. They're too common to be interesting._"
         | 
         | https://news.ycombinator.com/newsguidelines.html
        
         | [deleted]
        
         | ikt wrote:
         | I have no idea why people do this to themselves
         | 
         | https://nitter.net/mcfunley/status/1550219636464967680 is
         | making it easier but I'm like this is 100% an article that
         | could feature in any tech magazine or blog.
        
           | vgel wrote:
           | 2 reasons, I think:
           | 
           | 1, I believe Twitter downranks link tweets in the algorithmic
           | feed. If your following is on Twitter, you need to meet them
           | where they are, but you can't meet them with a link. I've
           | seen some people work around this by combining a Twitter
           | thread that summarizes the post with a link at the end of the
           | thread to the actual post, but then you need to write twice
           | (or 1.5x, I guess) the words.
           | 
           | 2, thread-tweeting can be lower barrier than blogging. The
           | tech side (hosting a blog and associated yak care) a little,
           | but mostly the writing. Writing a big post all at once is a
           | _thing_ and easy to get discouraged by, where on Twitter, the
           | lack of an edit button forces you to go forward and not
           | second-guess yourself. It 's also more ephemeral, less
           | feeling of "this needs to be perfect since it will live on my
           | website forever".
           | 
           | 2.5, There's a retro-tech thread tweeter (who I'll avoid
           | naming since they've requested to not be linked from HN due
           | to this recurring complaint) who's said they specifically
           | find it helpful for ADHD since they can tweet out bursts of
           | little updates, work on something else, then come back.
           | Personally I also have ADHD and trying to write a twitter
           | thread is my personal hell, but to each their own :-)
        
             | theshrike79 wrote:
             | As for #2. I'm _really_ jealous for people who can use
             | Twitter as a kind of a blog platform. It's effectively
             | write-only and you can't go and edit things afterwards.
             | 
             | My jumbled up mess of a brain would never allow me to get a
             | coherent 20+ tweet chain out without typing it out first,
             | splitting it to tweet sized chunks, editing, re-editing and
             | then copy&pasting it to a thread manually.
        
               | dicknuckle wrote:
               | Girl, same.
        
       | UberFly wrote:
       | I've been sitting on a weird epic ramble about Etsy homepages
       | from the middle 2000's for the better part of 15 years now so I
       | figured I would write it up as a thread 1/
       | 
       | The story begins while I was still working in the financial
       | industry in lower Manhattan, watching Visual Studio whitescreen
       | for a half hour as it often did and questioning my life choices.
       | 2/
       | 
       | One day while that was happening a woman I knew DM'd me a link
       | and said "I want everything on this website." 3/
       | 
       | I don't know what she was trying to link me to because the site
       | was broken, and it served me this error page. "Hey, sick error
       | page," I remember thinking. 4/
       | 
       | This kept happening though, and eventually I came to be dimly
       | aware that there was a new site called Etsy with a reputation for
       | being full of beautiful stuff. 5/
       | 
       | That reputation came from the homepage, which at the time was a
       | grid of items that looked like this 6/
       | 
       | The homepage grids changed periodically, and they were always
       | interesting. The items would be beautiful individually, or
       | beautiful together, or it'd contain some oblique joke. They'd be
       | a rainbow of color, or they'd be the same shade of eggshell
       | white, whatever. 7/
       | 
       | It was this really wonderful handcrafted thing about handcrafted
       | things, from the pre-personalization era. 8/
       | 
       | Anyway I became familiar enough with this via osmosis to
       | recognize the name Etsy when I saw it on the python.org jobs
       | page, so I jumped and applied. 9/
       | 
       | There were a few red flags in my Etsy interview which I was not
       | conditioned to notice or emphasize at the time. It was scheduled
       | for 3PM, but didn't start until 3:30 because my interviewer was
       | "really hung over." 10/
       | 
       | The interview was also about Lisp. There was this Lisp moment in
       | the middle 2000s. You had to be there. 11/
       | 
       | So after joining the company I eventually learned that the
       | homepages were sourced from a feature called Treasury. Treasuries
       | were a way for Etsy users to create collections, roughly the same
       | as Pinterest these days. 12/
       | 
       | Treasuries were selected and promoted to homepages via human
       | cron. There was one poor employee living the Leonardo Da Vinci
       | lifestyle, waking up every hour around the clock to turn over the
       | homepage. 13/
       | 
       | When I started she'd been at it for a while, and it took another
       | six or eight months for that to end 14/
       | 
       | Obviously this is not the kind of thing a human being should be
       | asked to endure for a startup. But you have to understand, there
       | was a problem of approximately this magnitude everywhere you
       | looked. 15/
       | 
       | ------- So the first version of Etsy (2005) was PHP talking to
       | Postgres, written by someone learning PHP as he was doing it,
       | which was all fine. Postgres was kind of an idiosyncratic choice
       | for the time, but it didn't matter yet and anyway that's a
       | different story. -------
       | 
       | The p95 of search in that era was several minutes. The site was
       | down for a full hour each week or so, and not on purpose. The
       | human tragedy of someone waking up every hour to change the
       | homepage felt kind of contained I guess 16/
       | 
       | So like many of the frontend features of Etsy in those years, the
       | Treasury was built in Flash by a visionary named Jared Tarbell,
       | the "fourth founder." He was more of a visual artist working in
       | Flash as his medium than an engineer. 17/
       | 
       | He lived in New Mexico and was very difficult to get ahold of.
       | Once I talked to him and he told me he was working on etching
       | intricate patterns into rocks with a laser, so he could drop them
       | in the desert for future raccoon civilizations to wonder about.
       | 18/
       | 
       | Search ranking was a big problem for us, and we figured we could
       | improve this if we knew things like "this or that listing is
       | popular in popular treasuries." 19/
       | 
       | Beyond that, the homepage was the same for everyone looking at
       | it. We thought maybe we could iterate away from that to something
       | less artificially scarce. Getting an item on the homepage was a
       | big deal for sellers, but the math of the situation made it
       | unattainable for most. 20/
       | 
       | The Flash architecture really held those ambitions back. There
       | were only 250 Treasuries live on the site at any given time,
       | which was a function of the RTMP server backend it was using.
       | This was some kind of Flash chat server dingus. 21/
       | 
       | We didn't even have access to it. There was a contractor managing
       | a Windows box someplace. And there was no database backing it, so
       | as far as we knew once Treasuries were off the site they were
       | lost forever. 22/
       | 
       | In our heads this beautiful, wonderful thing feeding the public
       | perception of Etsy was a small scale tragedy in terms of data
       | loss and lost opportunity. 23/
       | 
       | Back in the constant chaos of daily goings on on the engineering
       | team, we were trying to get our arms around things like security
       | vulnerabilities. We hired some pen testers for the first time,
       | and they found problems everywhere. 24/
        
         | UberFly wrote:
         | SQL injection, cross site scripting, really just everywhere. If
         | you name a category of security vulnerability, we definitely
         | had it on every page. 25/
         | 
         | Flash was one of the systemic problems. Everywhere we had
         | Flash, we had XSS. And there were worse issues with it, for
         | example, you could impersonate the Etsy CEO in chat with users
         | without authenticating if you wanted. 26/
         | 
         | There was an internal Flash endpoint you could use to
         | exfiltrate all of our sales data, and in fact there was a whole
         | other company that had figured this out and was selling our
         | sales insights to Etsy sellers. 28/
         | 
         | Anyway we realized that, oh god, we are going to need to get
         | our arms around this Flash stuff. And Jared had his hands full
         | with the raccoons and the lasers, so we tried hiring somebody.
         | 29/
         | 
         | We hired this guy that I guess I will call Steve. That's not
         | his real name. We let Jared interview Steve all by himself,
         | which was a thing we never did again. 30/
         | 
         | Steve worked there for about a month, or a month and a half
         | tops. A couple of vignettes I can remember about Steve: one day
         | he freaked out at me and called me a pseudo-intellectual.
         | Touche. Totally fair. 31/
         | 
         | Steve had this intricate conspiracy theory he believed in
         | centered around Bertrand Russell, which I never figured out.
         | 33/
         | 
         | There was one day when the site was down--the new CEO ran into
         | the eng room yelling at everybody. Everyone was hair on fire
         | freaking out about it. And then suddenly, we all just stopped
         | as we gradually realized that Steve ... 34/
         | 
         | ... was at his desk watching an Infowars video at maximum
         | volume. He'd been cranking the volume that whole time because
         | he had his headphones on, but they were not plugged in. 35/
         | 
         | One day, I was walking back to the office after lunch and I see
         | Steve coming out of the building. I hid, crouching between two
         | parked cars, so he wouldn't see me. 36/
         | 
         | When I got up to the office, the head of ops handed me Steve's
         | laptop. "Here you go, you've got to figure this Flash stuff
         | out. We just kicked Steve out." 37/
         | 
         | The first thing I did was make sure there were neither physical
         | nor virtual booby traps on the laptop. After establishing that
         | it wasn't going to explode or send my passwords to Steve, I
         | opened up Adobe tools and started fucking around 38/
         | 
         | I quickly surmised that he'd gotten nowhere, and was just
         | watching Infowars videos that entire time. But luckily I got in
         | touch with Jared who delivered a tarball of the Flash source
         | (it wasn't in source control anywhere) 39/
         | 
         | Somewhere in that tarball I found a set of credentials for an
         | ftp server in a comment. After connecting to it, I do an ls and
         | find a giant pile of binary files, format unknown. 40/
         | 
         | However the file timestamps are a clue: this is the schedule of
         | when the treasuries turn over. It's the treasury data! 41/
         | 
         | This happened on a Wednesday or a Thursday, and I barely slept
         | through the weekend as I tried to reverse engineer and recover
         | all of this data. Which remember, we all believed was going to
         | be a gold mine that would change everything. 42/
         | 
         | I never figured out what the file format was, but I opened it
         | up in hexl-mode in emacs and defocused my eyes and could figure
         | out the basic size of the records and overall structure. 43/
         | 
         | By Sunday I had figured it out just enough to be able to write
         | a Python script that downloaded all of the data and grepped
         | through it to dump out the Etsy listing ID's that were in them
         | along with comment counts and other metadata. 44/
         | 
         | And I had reverse engineered Jared's ranking formula, so I
         | could emit the most popular (and therefore best) treasuries of
         | all time. I hit enter on this script and let it crank for
         | hours. 45/
         | 
         | When it was finally done, after days and days of effort I
         | opened up MacOS finder and flipped through the results. It was
         | almost entirely men with their shirts off, which surprised me
         | at the time. 46/
         | 
         | I went back to the office and never mentioned it. I don't think
         | anyone even asked what happened with the whole treasury data
         | thing, because again, the entire building was on fire. 47/
         | 
         | "Yeah, I don't know, the treasury data thing didn't pan out."
         | 48/
         | 
         | There apparently was this entire phenomenon of sellers putting
         | up sexy pictures of themselves, and then people making
         | treasuries out of them. But engineers and leadership never knew
         | about this because the moderators were just filtering that
         | stuff out. 49/
         | 
         | A few years later, we rebuilt the treasury and let people have
         | as many treasuries as they wanted. And it turned out that what
         | most of them wanted was to make treasuries full of penises and
         | vote them to the top. 50/
         | 
         | This generated an entire protracted incident where I spent two
         | weeks working on "class DickFilter" - and then pretty much the
         | day that I was ready to deploy this the hivemind decided it
         | wasn't funny anymore and the meme just kind of dissolved. 51/
         | 
         | I guess it's a testament to the power of compartmentalization
         | that I rebuilt the entire treasury and didn't forsee this
         | crisis that was 100% predictable on the basis of my own
         | experience. 52/
         | 
         | Evolution probably weeded out everyone that would have dwelled
         | on the Shirtless Men Result too much and given up back on the
         | Serengeti or something. 53/
         | 
         | There are probably several morals here I guess, but the main
         | one for me was never to overlook the human in the loop. The
         | magic in the system was the person yanking 24 beautiful
         | treasuries a day out of the sea of shirtless dudes. 54/
         | 
         | I still think about this saga a lot, for example when someone
         | suggests in a legal filing that you could find bots on Twitter
         | using AI without worrying about the human labeling. 55/55
        
           | carapace wrote:
           | ( UberFly the hero we need! )
        
       | danielovichdk wrote:
       | "He lived in New Mexico and was very difficult to get ahold of.
       | Once I talked to him and he told me he was working on etching
       | intricate patterns into rocks with a laser, so he could drop them
       | in the desert for future raccoon civilizations to wonder about."
       | 
       | Made my day
        
         | vxNsr wrote:
         | I loved the call back:
         | 
         | > "he was busy with the lasers and the raccoons"
        
       | torh wrote:
       | Now this was a good story. I wish more people would write about
       | stuff like this... and then I realize that most people can't
       | because of NDAs and such.
       | 
       | What I like about the story is that it makes my own experiences
       | seem normal. At some point in life, we all run around trying to
       | fix things we don't fully understand.
        
       | Jaruzel wrote:
        
         | beanjuice wrote:
         | It feels at least like there is a simple writing style that can
         | follow writing for twitter as a thread. This is a completely
         | personal comment perhaps, but I think as a weird 'medium' for
         | writing i think there is value.
        
         | dang wrote:
         | " _Please don 't complain about tangential annoyances--things
         | like article or website formats, name collisions, or back-
         | button breakage. They're too common to be interesting._"
         | 
         | https://news.ycombinator.com/newsguidelines.html
        
           | Jaruzel wrote:
           | Understood, thanks dang.
        
         | andai wrote:
         | This one from 2019 by the same person (also about Etsy) is also
         | very amusing. (Sorry can't figure out this unrolling
         | technology.)
         | 
         | https://twitter.com/mcfunley/status/1194713712516423681
        
       | tristor wrote:
       | One of the most interesting parts about this to me was what
       | wasn't said among the sea of what was said, and maybe shouldn't
       | be an epiphany, but kind of was. The what wasn't said part was
       | that, at least in its early days, Etsy was a site heavily
       | targeted towards women, and what was said about the sea of
       | shirtless dudes and the dickfilter made me realize that in large
       | enough groups and without any sensible moderation, both men and
       | women will focus on their basest desires.
       | 
       | Now I'm kind of curious what sort of content ends up on Pinterest
       | that has to be moderated out, because for some reason I assumed
       | it would be categorically different from the type of content that
       | has to be moderated out on a site like Reddit, but now I'm
       | thinking it's probably pretty similar.
       | 
       | That said, I think there's something foundational about having
       | moments like these in your career. Startups really are zany-land,
       | or at least were, and the days of Flash and PHP were /full/ of
       | weird things you'd have to deal with operationally thanks to
       | completely absent conceptions of security. Some of the strangest
       | things I've dealt with technically all were related to operating
       | services built in PHP. I know it's not really en vogue to say,
       | especially with how bad Javascript is as a language, but building
       | services and sites for the web is MASSIVELY better now than it
       | was in the past. The late 90s, early 2000s was fraught with
       | ridiculous security issues caused nearly entirely by the entire
       | ecosystem of languages, frameworks, and the people using them
       | being ignorant that security is even a thing. NPM package
       | security issues aside, the current situation in the web is so
       | much of an improvement over the past it's hard to fathom.
        
         | PragmaticPulp wrote:
         | > Etsy was a site heavily targeted towards women, and what was
         | said about the sea of shirtless dudes and the dickfilter made
         | me realize that in large enough groups and without any sensible
         | moderation, both men and women will focus on their basest
         | desires.
         | 
         | That's not really what happens. Most users of a website are
         | trying to use it as intended. It's 1% of users who get a kick
         | out of trolling a website with weird content. The difference is
         | that they have a lot of free time and their content can be
         | gathered randomly from Google and posted with little effort.
         | Compare that to actual sellers, who have to actually make
         | something and photograph it, and you can see why the low-effort
         | spam content fills the site up despite being a relatively small
         | number of users doing it.
        
       | vgel wrote:
       | I think there's something special about websites where everyone
       | gets the same thing. Like how Wordle was so popular, or Hacker
       | News -- I often mention to my wife some article from here, and
       | she already read it so we have an interesting discussion. Compare
       | that to TikTok "have you seen that one? no... well they're
       | talking about this roman battle, but the soldiers are all
       | birds..."
       | 
       | That was a small part of the thread, but I mention it because of
       | what he said about the power of human curation -- that the
       | curator picked out these great treasuries from the sea of
       | shirtless dudes. Because if you have the same frontpage for
       | everyone, it's feasible to have an expert just pick that instead
       | of needing some weird flaky NN that's expensive to develop,
       | train, and run, and produces bland (or disturbing)
       | recommendations anyways.
       | 
       | (Even algorithmically-driven sites like HN benefit from that,
       | like dang manually emailing people to resubmit interesting
       | stories.)
        
         | eterm wrote:
         | There was a moment like this in this years' Glatsonbury
         | festival where the performer (Girl in Red) made a cultural
         | reference then realised that no one in the audience could
         | relate, because, as she put it, "I guess your Tik Tok isn't my
         | Tik Tok, huh?".
         | 
         | There is a lot to be said about the death of the shared
         | experience, I wish I had the energy and writing talent to
         | actually write a book about it because I think it deserves one.
         | It's shaping our world from our politics to our culture. There
         | are many positives and negatives about it.
        
           | stackbutterflow wrote:
           | That's why I don't like when shows release all episodes at
           | once. There's something about sharing the same experience and
           | talking about it for a week, year after year. I remember how
           | Game of Thrones was a worldwide phenomenon. I think it's
           | getting rare now. What was the last show that had a similar
           | impact on popular culture?
           | 
           | I miss that experience when reading novels. Best I can do is
           | go online and find some people who read the same book 3, 8,
           | 20 years ago. That's not the same.
        
           | teki_one wrote:
           | That is what I liked about good TV channels. Good curated
           | content combined with shared experience.
           | 
           | Customised feeds took this away from us, disconnecting us
           | even further. I guess the Metaverse (or anything alike
           | product) will try to exploit this and reconnect users in the
           | virtual reality. Being connected is okay, but the context
           | will be controlled by someone else.
        
           | RF_Savage wrote:
           | Shared experience sure is getting smaller.
           | 
           | And even when it is shared on a wider scale l, it is filtered
           | thru your filter bubble and social bubble.
           | 
           | And now every joke starts to be more of an inside joke.
        
             | ghastmaster wrote:
             | > Shared experience sure is getting smaller.
             | 
             | It will be interesting to see how shared experiences
             | evolve. We used to be limited by geography and subsequently
             | cultures were geographic in origin. As geography becomes
             | less of a limiting factor to how we share experiences,
             | cultures and sub cultures will co-exist with the
             | geographical cultures as well.
             | 
             | I feel like we are in a transitional phase. Marketing works
             | most efficiently when everyone has the same shared
             | experiences. When marketers and widget makers have to
             | increasingly create for niche sub cultures, the profits are
             | less. Instead of making one ad for the super bowl, now
             | marketers have to make an ad for each social platform.
             | Instead of making one style iphone cover, there now has to
             | be custom or curated designs for all the markets.
             | 
             | I think eventually the profits will win out and or people
             | will recognize the detrimental effects of lack of shared
             | experiences, and somehow technology and society will
             | coalesce around a broader shared experience environment.
             | 
             | A hurdle to this happening is the fact that people love
             | being part of sub cultures or "scenes". It may take a
             | while.
             | 
             | It is getting increasingly harder to socialize with people
             | in general. There are so many references that the
             | conversation has to stop, everyone has to view the
             | video/tik tok/post, then the conversation can move forward
             | again. Professional and educational settings I do not think
             | are immune either. People are becoming so much more
             | specialized in their fields that it is harder to identify
             | with others. This would be less of a hinderance to
             | socializing if everyone had a larger portion of shared
             | experiences.
        
           | ratww wrote:
           | I don't know.
           | 
           | I think since 2010 so many shared experiences coming from the
           | internet that it actually became rare to learn new stuff from
           | conversations.
           | 
           | That's a huge pet peeve of mine. All my guitar playing
           | friends watch the same fucking videos on Youtube, so they
           | just repeat what the people say on the videos and there's no
           | opinion anymore. Everyone watches Tom Scott videos and
           | whenever I mention "Autotune" they go "They actually use
           | Melodyne because someone on a Tom Scott video said Autotune
           | is just an effect and every non-T-Pain vocal is Melodyne".
           | Autotune can actually just auto tune, very happy for my
           | Bavarian buddies for their success, but sometimes Autotune is
           | just Autotune. I must have heard this about 10 times already.
           | 
           | On Hacker News there's always those little memes... XKCD 927
           | (Jesus I wish it would die), Betteridge law of headlines,
           | Gell-Mann Amnesia. It's the same things over and over.
           | 
           | Even conspiracy theories have become homogenised, and now
           | there's no new crazy cuckoo theory coming out of nowhere
           | anymore that you can laugh about with your friends.
           | 
           | Before that the only shared experiences were things like the
           | Friends last episode or news, or sports, or things like that,
           | and that was MORE than enough.
           | 
           | It's great that the new generations are learning that people
           | can know about different things and share experiences orally
           | rather than via a screen.
           | 
           | Sorry for the rant.
        
             | BobbyJo wrote:
             | This is the first I remember seeing that XKCD. I have
             | probably seen it before, but my immediate lack of context
             | was comical to me given the premise of your rant :P
        
               | spookthesunset wrote:
               | Turns out there is even an xkcd for the phenomenon you
               | just experienced!
        
               | ratww wrote:
               | Yep, that's the second worst XKCD! :D
        
               | astrange wrote:
               | The second worst XKCD is the one saying it's good to
               | deprive someone of freedom of speech as long as you're
               | not in government when you do it.
               | 
               | Well, and the really old ones that are just him writing
               | passive aggressive comics about his ex-gf.
        
               | kibwen wrote:
               | Nah, whereas 927 should die in a fire, 1053 is extremely
               | insightful and empathetic. It's the only XKCD that I
               | would frame on my wall.
        
               | spookthesunset wrote:
               | That is actually true. 1053 is pretty empathetic. I'd
               | frame that one too.
        
             | dwringer wrote:
             | I confess to also getting bugged by the repetitive
             | "speaking only in memes" phenomemon that seems to pop up
             | past a critical mass of community size. Weirdly to me it
             | seems like different ones go through different phases, but
             | I haven't determined whether that's just an illusion
             | created by my becoming attuned to one or another at various
             | times.
             | 
             | One of the last examples I remember is about 18 months ago
             | I noticed everyone, everywhere, as if coordinated by some
             | unseen entity, started replying "oof" to everything. Maybe
             | this really is just a variant of the Bader-Meinhof
             | phenomenon (another one of "those little memes" you
             | mentioned, heh).
        
               | themaninthedark wrote:
               | >One of the last examples I remember is about 18 months
               | ago I noticed everyone, everywhere, as if coordinated by
               | some unseen entity, started replying "oof" to everything.
               | Maybe this really is just a variant of the Bader-Meinhof
               | phenomenon (another one of "those little memes" you
               | mentioned, heh).
               | 
               | Maybe but I think it is just more social signalling, to
               | either show you are part of the opposition or to
               | highlight the comment for like minded people. Similar to
               | other comments : Yikes, Wrong side of history, a bad
               | look, etc. Most of these comments are made on highly
               | political threads, highly controversial topics such as
               | system-d don't seem to evoke these kind of comments. That
               | leads me to think that they are more emotional in nature
               | than analytical.
        
               | vxNsr wrote:
               | No that was definitely a thing. Less so these days, but
               | it was everywhere for a few months.
               | 
               | I'm seeing lots of "r00d" these days
        
               | gumby wrote:
               | > I confess to also getting bugged by the repetitive
               | "speaking only in memes" phenomemon
               | 
               | You would have hated it, then, in the days of only one or
               | two TV channels, and in towns where there weren't many
               | newspapers.
               | 
               | Which I suppose is a gloomy point: people have always
               | been like this so it's unlikely to change.
        
               | jrochkind1 wrote:
               | The meme to speak about speaking in memes would be to
               | mention: Star Trek, the Darmok episode. Temba, his arms
               | wide.
        
               | allenu wrote:
               | Shaka, when the walls fell!
               | 
               | I watched that episode in the last year and didn't make
               | the meme connection until I was reading someone mention
               | it somewhere. It would be interesting to have a modern
               | take on that episode. The thing with memes is they don't
               | necessarily convey an idea or a point that furthers a
               | discussion. They're often just a way to relate something
               | in the current context with a past idea (for a laugh), so
               | it almost seems that a language based on memes would just
               | end up stagnating culture.
        
               | ratww wrote:
               | That doesn't bother me at all, because I never heard of
               | it!
               | 
               | Maybe I should start participating in Star Trek
               | discussions!
        
               | groffee wrote:
               | jrochkind1 and ratww at HN, ratww their eyes open!
        
               | jrochkind1 wrote:
               | https://twincitiesgeek.com/2018/05/how-star-trek-the-
               | next-ge...
        
               | ratww wrote:
               | Thanks!
        
             | throw10920 wrote:
             | I thought I was crazy, being the only one that had this
             | experience (along with a corresponding distaste for it).
             | 
             | One of the parts of this that you didn't mention is
             | politics, which irks me in particular. I can barely bring
             | up _any_ political topic without incurring a strong
             | emotional reaction that causes the other to close off their
             | mind - and that includes with people that I mostly agree
             | with!
             | 
             | There's even this politics-like part of homogenized
             | programming subculture - strong emotional reactions to
             | things like webtech, Electron, C++, Rust, Windows, Apple -
             | and you see the same "arguments" over and over (because I
             | don't believe that there's really "critical thought with
             | the intent to convince" happening - just talking points
             | regurgitated over and over).
             | 
             | In the particular case of HN, many of these memes just
             | straight-up break the guidelines, and many users don't
             | care, because they'll upvote or vouch low-quality content
             | that fits their worldview. (I'm guilty of this myself, even
             | when I'm specifically watching myself to try to avoid it)
        
               | ratww wrote:
               | Oh I completely forgot about politics.
               | 
               | This kinda thing definitely seeped into politics.
               | Especially with Facebook memes, even my parents couldn't
               | escape those :(
               | 
               | And yep, programmers in 2022 are definitely not a group
               | known for originality! Even (we) the dissenters walk in
               | step...
        
               | itronitron wrote:
               | I wonder if that political emotional polarization will
               | burn itself out in the next five years or however long it
               | takes for most people to inoculate themselves to a
               | modified form of information. Back in the mid `90's when
               | the internet was a new thing for most people there was
               | real exhaustion from the information overload of hours
               | spent 'surfing the information superhighway'. But now no
               | one is really affected by that specifically. If we
               | adapted to that then I am hopeful we will adapt to the
               | new political ragebait making the rounds.
        
             | doubled112 wrote:
             | > All my guitar playing friends watch the same fucking
             | videos on Youtube
             | 
             | I see the echo chamber effect in a lot of these
             | communities. You need one of the 5 approved amps for X
             | style, or are you even a guitarist? These arguments amuse
             | me more than anything.
             | 
             | But is everybody really like that? If I'm watching YouTube
             | videos on guitar gear I'm trying to get a feel for
             | something, and then I try stuff. Sometimes I agree,
             | sometimes I don't, but at the end of the day I choose what
             | I like.
             | 
             | I hadn't played in quite a few years and am recently back
             | at it. Back then, I certainly owned things the Internet
             | community collectively agreed sucked. Now that I'm back at
             | it, some of this gear is now considered good to great, and
             | I have to laugh about it. No regrets for having my own
             | opinions.
             | 
             | I don't have many friends who play though, so perhaps being
             | all on my own shelters me from the monotony. Or perhaps you
             | need to find different people?
        
               | ratww wrote:
               | Well it kinda is, in the online communities it kinda is.
               | The vocal majority watches the same things, buys the same
               | things, decides to sell the no-longer-new things after
               | the hype cycle is over, has pedalboards organized in the
               | N approved ways, has the same trendy guitar, the same
               | amps.
               | 
               | In those internet communities there's people who don't
               | play this game but they barely post. In real life,
               | there's also the people who don't care, but then again
               | they won't really talk about it as a hobby.
               | 
               | But the people who actually had some interesting insights
               | 10 years ago are now only parroting the "mainstream"
               | guitar influencers. Which themselves are often parroting
               | things from 10 years ago.
               | 
               | I'm not complaining, btw: it is what it is. It's just
               | that it is homogeneous and boring!
        
             | substation13 wrote:
             | Gosh, XKCD 927 is the most low effort comment that comes
             | out _every time_ sometimes tries to improve the state of
             | things. I think there could be an argument for banning it
             | entirely from Show HN threads.
        
               | scrame wrote:
               | "Relevant XKCD" is one of the few things that will get me
               | to log into a site just to downvote.
        
             | clukic wrote:
             | We're living in a moment of great homogenization. The
             | myriad of microcultures that spanned the globe, and gave
             | rise to so many unique ideas and movements are evaporating,
             | and the result is a type of global group think.
             | 
             | The results of this are evident everywhere. Fashion, music,
             | web design, food, academic writing. In any discipline or
             | artistic endeavor, it's like the whole world decided this
             | is the one best way to do things and nothing outside of
             | that norm receives the nourishment (capital, time,
             | attention, thought, support) that it needs to develop.
        
               | ratww wrote:
               | Exactly. This, to me, is the major downside. Anything
               | outside the norm in subcultures, subgroups, hobby
               | communities, is left to wither and die.
        
             | nonameiguess wrote:
             | This could just be a symptom of getting old. Whatever
             | subcultures you found yourself a part of are basically what
             | you're stuck with at this point, unless you go out of your
             | way to find different kinds of people and hang out with
             | them. This is a lot different than when you're still in
             | school and forced to be in the same room with people that
             | are nothing like you for many hours a day, many days a
             | year, years on end.
        
               | ratww wrote:
               | Well, it's not really about specific subcultures, the
               | Autotune comment for example was from random people from
               | different walks of life, different ages. It's just that I
               | happen to work with it sometimes, and I slip some mad
               | facts into conversations... you know, to be interesting.
               | But then people drop the "dId YoU kNoW tHaT AuToTuNe iS
               | jUsT aN eFfEcT" thing and I'm like AAAAAAAAAAAAAAAAAAA
               | not again.
               | 
               | All my friends, acquaintances and groups that I see daily
               | are also kinda new, seeing I moved countries and barely
               | see old pals, so I doubt it's about being stuck in a
               | group.
               | 
               | And it's not really about hearing the same things as from
               | N years ago. It's more about hearing the same information
               | from 10 different people. Before I would hear a piece of
               | information from one or two, despite having access to
               | pretty much the same number of people. There is
               | definitely more information online, but people are
               | looking at the same things! Things weren't as homogeneous
               | as they are now.
        
             | miloignis wrote:
             | That's an interesting perspective, which I've seen a bit,
             | but I think I've experienced the opposite as well, and I
             | wonder how common it is. If everyone has shared basis of
             | reference for something, then you can move on and talk
             | about other new things!
             | 
             | For instance, most of my friend group watched CGP Grey for
             | a while, and we don't debate how to choose a movie or
             | restaurant anymore, we just choose one quickly via either
             | approval or veto voting. Or online someone mentioned XKCD
             | 927 and then we can discuss the finer points of the new
             | standard instead of just how it's going to replace all the
             | others (for instance, instead of saying Matrix is just the
             | chat protocol to unite everything else, talk about how it's
             | an eventually consistent graph replication protocol and how
             | that differs from XMPP's point-to-point system).
             | 
             | It feels like this shared culture and background can serve
             | the same purpose as like shared education in math,
             | literature, and history - to provide ground knowledge and
             | references as a jumping off point to discuss more in depth,
             | or with more nuance.
        
               | ratww wrote:
               | Oh, don't get me wrong: I really like useful information
               | like the one in the CGP Grey video you mentioned, and
               | also things like regional/cultural information that is
               | part of "shared culture". Same for things like TV shows
               | or music or old kids shows... Those really don't bother
               | me. Shared culture is important!
               | 
               | But the things I'm complaining about don't really become
               | part of "shared culture". They're more like temporary
               | "memes" that people use to show off they're interesting.
               | Which is perfectly fine, we all do it! But the issue for
               | me is that those little trivia tidbits that people are
               | using are repeated so often that they start to irk and
               | people look deeply uninteresting. :(
        
             | thatguy0900 wrote:
             | This just seems like you only go to places your familiar
             | with yourself. Go to forums and meet new people you're not
             | similar to and you'll get exposure to all kinds of new
             | things. Go to /x/, heres some new ones for you
             | https://boards.4channel.org/x/thread/32404158
        
               | ratww wrote:
               | Well, sorta but not really!
               | 
               | I kinda expect old forums (and old friends!) to have the
               | same old lingo from before and be set in their ways. But
               | the crazy thing to me is that this happens with new
               | venues and new people too.
               | 
               | I not-so-recently moved countries, and also moved cities,
               | and it's definitely crazy how even completely new people
               | still talk about the samey internet things as the other
               | city. I did the same 15 years ago, and it was completely
               | different.
               | 
               | I'll check your link for fun stuff later!
        
             | raverbashing wrote:
             | Yeah. I'd say while channels like Tom Scott and Smarter
             | Every Day are good, they "encourage" a shallowness and a
             | certain homogeneity
             | 
             | It's only about the "money shot" the punch line and that's
             | it.
        
           | moomin wrote:
           | You definitely could write a book about it. But inevitably,
           | some people would then be intimately familiar with your ideas
           | while others would have no idea who you were.
        
           | vgel wrote:
           | Yeah, there's definitely positives to the algorithmic /
           | personalized approach. He mentions it in the thread, even:
           | they were feeling pressure because there was only one
           | homepage with ~15 slots, and getting on it was a big deal,
           | but only a tiny fraction of sellers could get lucky. You
           | either got super lucky and got a huge sales boost, or
           | nothing, no middle ground.
           | 
           | Compare that to, the other day I uploaded my first TikTok
           | about some obscure bit of Lord of the Rings appendices
           | minutiae[1] and got 1500 views. Not going to be the next John
           | Green here, but it felt cool to just try something on a whim
           | and have some success. The algorithm spread that viewership
           | out and made things more "equal", I guess. Plus, it made the
           | "niche lord of the rings content" genre possible, since it
           | wouldn't merit 1/15th of all TikTok viewership in the "TikTok
           | has a fixed Etsy-style FYP with 15 videos" alternate
           | universe. I wonder what the most popular 15 videos on TikTok
           | are right now...
           | 
           | That's all to say, you should write that book (or essay!),
           | I'd read it :-)
           | 
           | [1] Middle-third-age Gondor looks a lot like a mirrored Tang
           | dynasty China, and has other similarities
        
           | glenngillen wrote:
           | A podcast I used to listen to would throw out seemingly
           | random ideas and then try and debate the moral and ethical
           | angles of it. One episode started with a premise like
           | "Netflix is the end of society".
           | 
           | The person arguing the affirmative called out something I'd
           | not fully appreciated: binge watching of shows has killed
           | what we used to call water cooler conversations. Prime time
           | TV was a great provider of shared experiences most
           | weeknights. Sunday evenings would be some just-released-to-TV
           | blockbuster. And we'd roll into the office the next day and
           | "omg! Did you see X last night?!" Of course they did, there
           | was only like 3 channels back then (I'm in Australia, don't
           | laugh ;). But binge watching, catch-ups, streaming in all its
           | form has sufficiently time shifted everything to the point we
           | have low guarantees about having a shared experience. Or
           | maybe I only managed to consume 2 episodes, and you watched
           | them all. But you cant remember exactly about... "episode 2,
           | is that the one... oh no that's episode 3! Never mind". We're
           | not able to have the same kind of free flowing conversations
           | we used to. They also pointed out that sport is one of the
           | last remaining shared in thine experiences that provide that
           | offer similar opportunities. But it carries with it the
           | factional tribalism the can push us away from someone as much
           | as it can unite us.
           | 
           | That was used as a jumping point to suggest this lack of
           | shared experience has slowly broken our sense of togetherness
           | and community. That in turn has fostered the kind of
           | hostility to others that seems prevalent online.
           | 
           | I found that a bit of a bridge too far. Though at the same
           | time so much of the rest of the rationale actually resonated
           | with my own experience, I've just not found the destination
           | we're at quite as bleak.
        
             | dan-robertson wrote:
             | The lack of shared tv is older than just Netflix. Before
             | satellite tv or digital tv when there were only a few
             | channels, popular tv shows would get viewing figures that
             | would be totally insane by todays standards (eg 10s of
             | millions of people in the U.K.) so there would in theory be
             | much more of a shared culture from it.
        
               | ghaff wrote:
               | But even after cable TV, which is pretty ancient at this
               | point, the networks--especially the Big 3--still mostly
               | dominated viewership. There were occasional hits on
               | channels like AMC, but it was mostly ABC, CBS, and NBC.
        
             | vxNsr wrote:
             | This is actually the plot of a SNL skit, a bunch of friends
             | are having dinner and each time they try to bring up a
             | topic someone else stops them because they haven't
             | seen/experienced it yet. It starts out normal but get
             | progressively more out there, I think the punchline is they
             | can't talk about the weather.
        
             | ghaff wrote:
             | Binge watching and on-demand viewing aside, there's also
             | just a lot more fragmentation of TV viewing. Even a hit
             | streaming show like Game of Thrones has much lower
             | viewership than hit network shows did at least in the US.
             | 
             | But certainly the asynchronous watching has an effect too.
             | "Everyone" watched Seinfeld etc. on Thursday night. Today,
             | even for shows that drop weekly, most people are just out
             | of the habit of watching shows as soon as they come out.
        
             | afavour wrote:
             | Strongly agreed. I graduated university just as Lost
             | started airing. As much as people deride the show now it
             | was a genuine phenomenon at the time and I maintain that
             | talking about the hatch or Locke's map was a huge social
             | boost to me as I tried to figure out workplace social
             | dynamics in my first real job. As a sibling commenter has
             | said about the only equivalent left is sports and I
             | begrudge having to engage with it.
        
               | ratww wrote:
               | Oh, similar experience here. We'd often download the
               | episode and watch at work too.
        
             | ad404b8a372f2b9 wrote:
             | It's a conversation I've had with colleagues, and I've
             | heard it repeated online (red letter media) recently. I
             | think it's slowly entering public consciousness and some
             | streaming platforms have taken notice and are returning to
             | episodic releases.
             | 
             | Looking back from a personal standpoint, communal watching
             | and discussion of those shared cultural phenomenons really
             | marked my life. The most emblematic recent examples would
             | be Lost and Westworld I think.
             | 
             | But it's funny your comment about TV blockbusters, it shows
             | it's been going on for much longer and we didn't realize
             | it. My mother use to tell me often about her childhood in
             | the 50s, how every week-end they would show the big
             | blockbuster westerns with John Wayne on TV for a whole
             | afternoon, and it's what everyone would watch and discuss
             | afterwards. And it's just now that I make the connection
             | with this phenomenon.
             | 
             | Looking back at my childhood, I can't remember TV being
             | anything but trash. (I think it varies wildly from country
             | to country.) There were no blockbusters on TV, and Cinema
             | played the role of providing that shared cultural
             | experience.
             | 
             | Now Cinema is dead and we're going to streaming. Who knows
             | where it will end, but maybe there will be room for that
             | experience to continue in another form.
        
               | ghaff wrote:
               | >I think it's slowly entering public consciousness and
               | some streaming platforms have taken notice and are
               | returning to episodic releases.
               | 
               | Furthermore, as streaming options proliferate, I assume
               | that more people are hopping between services. Episodic
               | releases don't totally solve that problem--but it does
               | add some friction. Someone can't now signup for a service
               | to watch the new hotness lots of people are talking
               | about, binge watch, and then cancel their subscription.
        
             | nonameiguess wrote:
             | This has nothing to do with Netflix. Most television shows
             | still get released on a week-by-week basis. It's more about
             | the death of network television and proliferation of
             | options. Everything is a paid service and people's
             | subscriptions don't universally overlap. There is virtually
             | nothing left that everyone watches (except the Super Bowl).
             | No more Mash finales.
             | 
             | There's _kind of_ still tentpole film releases, but Covid
             | put a serious damper on that for a few years, and globally
             | the market is splitting with China and India developing
             | their own gigantic film industries equal to Hollywood.
        
             | theshrike79 wrote:
             | Binge watching satisfies a small, but vocal, group of
             | people. The super-fans with time to watch 15 hours of
             | content in one sitting.
             | 
             | The rest of us are just left out. Even if we get time to
             | watch one or two episodes, we can't talk to the ones who
             | binged it all, because they can't remember what happened in
             | which episode. The only way to prevent spoilers is not to
             | communicate at all.
             | 
             | I like the Disney+ way of dumping 1-3 episodes straight
             | away and then an episode every week, that allows the water
             | cooler talk and fan theories to develop.
        
             | andai wrote:
             | What did people talk about before TV?
        
               | glenngillen wrote:
               | Society in general was just structurally much different
               | back then. I'm projecting a lot from anecdotes from my
               | parents and other elders, and so it's a fairly limited
               | sample of life in the outer suburbs of London & Dublin.
               | But...
               | 
               | Church and community groups played a much larger role.
               | Sport was still as popular. You might "go see a show" but
               | it seemed like a much bigger deal than going to the
               | movies is today.
               | 
               | My earlier comment wasn't about people having something
               | to talk about. It was that people were able to talk about
               | an experience they both shared. Regularly. Like every
               | week, if not every day (about watched they watched the
               | previous night).
               | 
               | I think maybe the other observation here is that before
               | TV people were more likely to actually experience things
               | together with others, and not just talk about them after
               | the fact. Way out of my wheelhouse here though as I'm no
               | historian.
        
               | ghaff wrote:
               | >You might "go see a show" but it seemed like a much
               | bigger deal than going to the movies is today.
               | 
               | I'm not sure that's true. The studio system in Hollywood
               | churned out a huge number of movies.
               | 
               | Today (and really for a long time) my sense has been that
               | going to the movies tends to be about younger people on
               | dates, getting together with friends for a fairly low
               | effort, not too expensive activity. And, probably for
               | this reason, from what I can tell cinema attendance has
               | sprung back better than a lot of people expected.
        
               | ssully wrote:
               | This is just an anecdote, but one of my favorite parts
               | about reading Devil In The White City was the social
               | aspect the World's Fair had on Chicago. The people of
               | Chicago were very personally invested in winning the bid
               | and making it a success because it was part of their
               | city's identity, which in turn was a part of their
               | identity. They wanted to show other cities that Chicago
               | was able to do great things just like New York or Paris.
               | It became a big part of general life for people in
               | Chicago during that time.
        
               | ThinkingGuy wrote:
               | Radio
        
               | rchaud wrote:
               | Radio, and before that, newspapers, the local sports
               | teams, gossip about town.
        
             | Beldin wrote:
             | Water cooler conversations weren't killed by binge
             | watching, but that did remove a significant portion of
             | possible conversations. Common things remaining are current
             | events mostly (top of my head): gossip, politics, news,
             | sports, work.
             | 
             | Other stuff can still happen, eg. a colleague
             | enthusiastically sharing something they learned or a
             | discovery they made ("did you know how to properly use a
             | paperclip?!").
             | 
             | But yeah, there's significantly less "things you probably
             | also saw since yesterday and have an opinion about" stuff.
        
               | timvdalen wrote:
               | I think I know, but is there anything special about how
               | to properly use a paperclip I might have missed?
        
               | cauefcr wrote:
               | I am curious now, too, maybe it's about proper linkage
               | for a paperclip-chain?
        
             | adbachman wrote:
             | This is why I'm getting back into watching my local sports
             | teams.
             | 
             | There's nothing more civically uniting (in my city) than
             | taking about the Ravens.
             | 
             | If you can get over the geek, middlebrow dismissal of
             | "sports ball" and the whole CTE thing, live local sports on
             | TV crosses racial and class boundaries more than anything
             | else I've witnessed in my 18 years living here.
        
               | ssully wrote:
               | I honestly wish I gave a shit about sports, because I
               | feel like it's possibly one of the most unifying things
               | amongst males imo. Growing up I always felt like I was
               | playing on a slightly harder difficulty when it came to
               | making friends because it seemed like everyone enjoyed
               | sports but me so I had to make those early connections in
               | other ways.
        
               | Li7h wrote:
               | Going to a live event can be a catalyst for how you feel
               | about them. I used to hate sports as well, but live games
               | have a certain energy about them that does not come
               | through in television. Find a friend who likes a team and
               | ask to go to a game with them.
        
               | ssully wrote:
               | Oh I do. I've gone to a number of games for every major
               | team in my city (Chicago). I always have a good time.
               | Some of that is because of the game, but I don't think
               | it's surprising to say the people and environment are
               | what makes a game fun to go to.
        
               | Li7h wrote:
               | I'm curious why you want to "like sports," because it
               | sounds like you might already. Maybe not at a devotional
               | level, but what do you think you're missing out on? Is it
               | because you think it would make it easier to bond with
               | other guys and make more friends? No pressure to answer
               | if you don't want to.
        
               | ksdale wrote:
               | I played some sports growing up, but I also really
               | strongly disliked a lot of sports that I didn't play
               | (which I now don't mind watching at all), and I think if
               | you like anything competitive, it's _possible_ to at
               | least get interested enough in some sports to use them as
               | a conversation starter.
               | 
               | One thing that helps me get interested in sports I don't
               | otherwise care about is to think of them like a board-
               | game, thinking through the math of various possibilities
               | and optimal strategies.
               | 
               | Another thing, if you live in a state that's amenable, is
               | to bet small amounts on the outcomes of games. Betting
               | $20 on a game makes it way more entertaining (for me
               | anyway), and when I lose, it was worth the money just to
               | enjoy the game more.
               | 
               | The last thing that helps is to think of it as a purely
               | physical performance. Going to watch live sports can help
               | with this - but for people who haven't spent much time in
               | the sporting world, it's hard to understand how _big_ ,
               | how _fast_ , how _strong_ , how _coordinated_ ,
               | professional athletes are, and it's possible to just
               | enjoy watching people running and jumping and throwing
               | the same way you'd enjoy watching people dance or play
               | music or esports or whatever, just people with
               | exceptional skills doing exceptional things.
               | 
               | At this point in my life, I emphatically _do not_ enjoy
               | sports for their own sake, I pay attention to them for
               | the social aspect and for the reasons mentioned above,
               | but I couldn 't care less about the outcomes of anything.
               | It's a far cry from how I felt about them as a young
               | person, but it's evidence, perhaps, that not being
               | interested in them doesn't mean I can't still connect
               | with people over them.
        
               | Brendinooo wrote:
               | The Ravens are the worst, but otherwise this is the
               | correct take. I love how sports unifies the locals.
        
               | brandonmenc wrote:
               | s/ravens/ratbirds/
        
         | MrPatan wrote:
         | If I put my cynical hat on (who am I kidding, I'm always
         | wearing it), I would ask how useful would it be to prevent
         | Common Knowledge from forming for an autocratic government to
         | stay in power.
         | 
         | Think about the emperor's new clothes, but instead of the kid
         | shouting his message in the town square, the kid privately sent
         | the message to each of the same people. Not the same result, is
         | it?
        
           | [deleted]
        
       | carapace wrote:
       | I was #5 at Etsy back in the early days. Three co-founders (who
       | actually bought the site from some other dude, they didn't create
       | Etsy), Jared Tarbell, and then me. (There were some other folks,
       | support staff who technically worked for the investors IIRC)
       | 
       | It's pretty much my only "impressive" job of my career, in terms
       | of name dropping at parties. But in terms of technology and
       | business it was a madhouse. I remember thinking "Nothing like a
       | business was happening at Esty." when they fired me. (I was going
       | to quit, but my girlfriend at the time convinced me not to, and
       | then they fired me a week or two later anyway. Long story.)
       | 
       | I always figured someone would eventually show up and want to
       | interview me about it, but that's never happened so far.
       | 
       | I've forgotten most of the wild stuff.
       | 
       | All the business logic was in stored procedures in the DB so as
       | you can imagine it was always on fire. Upgrading didn't help
       | because our growth rate was ridiculous.
       | 
       | The frontend PHP guy was a newbie to programming. He barely knew
       | what he was doing but he could nail those beautiful UX designs
       | pixel-perfect. The guy's probably a millionaire now.
       | 
       | The backend sysadmin, DBA dude was a total Master-Blaster. If he
       | didn't like it he would literally throw a fit and scream at the
       | CEO and shut things down until he got his way. He used to lie to
       | the CEO all the time if he didn't want to implement something
       | he'd just say "it's impossible".
       | 
       | They built a skateboard half-pipe in the office even though none
       | of us skated.
       | 
       | It was pretty nuts.
       | 
       | I found out later on that they hired me because my resume was the
       | first one on craigslist that had Python on it. Then during the
       | interview they found out I used Devorak layout on my laptop and
       | that's why they hired me.
       | 
       | The "middle layer" they had me write was pretty much useless. It
       | basically passed requests from the webservers to the DB. Over 80%
       | of the API was empty methods, literally just a docstring, with
       | all the processing happening in a decorator.
       | 
       | I implemented a cache in there (early use of Memcache. Glyph
       | hisself wrote a Twisted interface to it in front of mine eyes!
       | They were like "We want to hire a networking consultant. What
       | about this guy?" Me: "You want to hire Glyph and I get to hang
       | out with him and learn from him!? Yes. Yes, please." So that was
       | nice.)
       | 
       | The thing is they didn't turn on the cache. It just sat there.
       | The investors pushed this Sid person onto us to try to get some
       | semblance of adult supervision. ... I've told this story before,
       | Sid wanted some information on long-running requests, and I had
       | to switch it (the cache) on in prod myself to show them that the
       | required logging was already there.
       | 
       | There there was the other Sid who wanted to rewrite everything in
       | Java. (First Sid wanted to rewrite in C++.) "Project Phoenix" he
       | called it, that didn't go over well.
       | 
       | (Recall that the problem wasn't the implementation language of
       | the server code, it was that _all of the business logic was in
       | stored procedures in the DB_ so rewriting the server code was
       | never going to help.)
       | 
       | That's all I got this morning.
        
         | ratww wrote:
         | Wow, thanks for the story.
         | 
         | The original poster also made a thread about the middleware
         | [1], and there's a video about it too [2]
         | 
         | [1] https://twitter.com/mcfunley/status/1194713712516423681
         | 
         | [2] https://www.youtube.com/watch?v=eenrfm50mXw
        
           | carapace wrote:
           | Hmm.
           | 
           | I've never met Dan McKinley
           | 
           | > ... adding a Python middle layer.
           | 
           | Yup, that POS was my baby. "Emid" the Etsy MIDdle layer.
           | 
           | > They had asked a Twisted consultant what to do, and the
           | Twisted consultant said they needed a Twisted middle layer
           | (go figure).
           | 
           | That's inaccurate.
           | 
           | Glyph was the Twisted "consultant" (for those who don't know,
           | he's one of the main authors of Twisted.)
           | 
           | But he was called in later, the middle layer was not his
           | idea, I had already written most of it by the time we hired
           | him. I do not know why they wanted to hire him. Pretty much
           | the only thing he did was write the Twisted Memcache
           | interface, and that took him about 20 minutes? He live-coded
           | it in front of me, less than 100 LoC.
           | 
           | The thing was, Haim (the sysadmin & DBA) blamed all problems
           | on the middle layer as a scapegoat. It wasn't actually the
           | problem (how could it be? It did almost nothing!) but since
           | no one else knew that it was easy to blame it. People talked
           | about "the Emid Problem" but it was really the DB on fire all
           | day every day because Haim wouldn't let any business logic
           | escape his control (as stored procs in the DB.)
           | 
           | > The initial release of this resulted in two full weeks of
           | downtime, and an infamous incident where one of the investors
           | had to drive to Secaucus to physically remove the other
           | engineering founder from the cage.
           | 
           | I don't remember that particular incident but then they
           | wouldn't have told me. Haim's meltdowns in the data center
           | were legendary though.
           | 
           | All that stuff about teams must have been after I got fired.
           | I was the whole Emid team when I was there.
           | 
           | > people were understandably really mad at this middle layer,
           | but nobody agreed on the reason to be mad
           | 
           | Right, because it wasn't actually the middle layer that was
           | causing the problems. It wasn't helping, but it wasn't
           | hurting either. (For one thing, it wasn't like it was spewing
           | tracebacks or anything like that. It worked fine, it was just
           | pointless.)
           | 
           | It was very frustrating having my work blamed for problem it
           | wasn't causing, and then being unable to get anybody to
           | listen. (Rob didn't have the knowledge to evaluate the
           | technical details, Haim was lying to him, and Chris was
           | sitting next to Haim playing along with it.)
           | 
           | Anyway...
           | 
           | > The theory of the drop-in team was that the existing middle
           | layer was bad because although it used Twisted, it still used
           | a threadpool. (Twisted is a reactor loop like nodejs, but in
           | Python.) For Twisted acolytes, this situation was heretical.
           | 
           | Again, this didn't matter because the middle layer wasn't the
           | bottleneck.
           | 
           | > The middle layer didn't really do anything. It was
           | consultant-provided speed holes which (it was believed) would
           | make things faster by (counterintuitively) adding network
           | hops.
           | 
           | Yep. I told them this at the time. (Again, it wasn't
           | "consultant-provided", the three founders hired me to make
           | this thing. Glyph came later and was only there for a week or
           | so IIRC.)
           | 
           | > The middle layer just received RPC and invoked postgres
           | stored procedures. Which, if you have a superficial
           | understanding of things, seems like the kind of boilerplate
           | you can replace with an abstraction.
           | 
           | Yep. Like I did: a single decorator handled 85% of all the
           | API methods, the method bodies were just single docstrings to
           | satisfy syntax. Not even a "pass" statement!
           | 
           | > Then they proceeded to discover that here in reality every
           | single existing endpoint did things differently.
           | 
           | That would be the other 15% of the API, yes.
           | 
           | The rest of that thread is beyond my time, but it sounds
           | horrible. Godspeed.
           | 
           | > So over the course of a few weeks we frantically rewrote
           | the drop-in replacement to use a threadpool instead, exactly
           | like the original heretical one.
           | 
           | > Leaving us with literally the same code as the thing it was
           | dropped in to replace, plus a ridiculous declarative
           | framework, plus some tests. It was around this time that
           | everyone got fired (but not me).
           | 
           | Okay, that is fucking funny.
           | 
           | I regret the waste, but this makes me feel a little bit
           | better about the whole mess.
        
             | mcfunley wrote:
             | > Right, because it wasn't actually the middle layer that
             | was causing the problems
             | 
             | That's generally true about the overall stability, the DB
             | popped constantly.
             | 
             | One reason Emid got grief was because it started barfing
             | every time sprocs, table schemas, views, etc were changed
             | and nobody ever really managed to resolve this. The DBA's
             | would update the text of a sproc without telling anyone and
             | Emid would start throwing exceptions. Certainly a set of
             | fixable problems, but nobody ever really got a good mental
             | model of when it needed to be HUP'd.
             | 
             | "Emid uses psycopg, ergo we have to rewrite the whole
             | thing" was one of the insane justifications tossed around
             | for the rewrite project. Never made any sense.
             | 
             | The business issue motivating removing the middle layer
             | altogether was just that to do anything you needed to
             | change three things in three different programming
             | languages (maybe four if it involved JS or Flash), and this
             | was foolish.
        
         | mcfunley wrote:
         | Sid #1 was someone that worked with Rob's dad, IIRC. Not from
         | the investors. He continued to come around for a long while. It
         | was amusing to me watching Chad (CTO hired after the eng
         | founders left) take meetings with the guy.
         | 
         | During the period between Rob's CEO tenures he and Sid #1 built
         | a Google Analytics alternative together, which was in fact
         | written in C. We very narrowly avoided acquiring this company.
        
         | jvidalv wrote:
         | I honestly think that these kind of situations are the best
         | ones of our careers.
         | 
         | I barely can't rembeber the perfectly written API, but I still
         | laugh over some of the wild shit I saw over the years on
         | companies that started with a single php file and a mysql db,
         | and when you go to have beers with your teammates its a 100%
         | safe topic to just have laughs all the way long.
        
           | carapace wrote:
           | I'm sorry but I cannot agree.
           | 
           | While there was excitement and fun, we objectively were doing
           | a terrible job, and that felt terrible.
           | 
           | Rob and Chris were simply incompetent, and succeeded only
           | despite themselves. Haim at least knew his stuff, he was just
           | unprofessional (screaming at Rob, etc.) (Edit to add: Rob was
           | a great UX designer, all those beautiful layouts and pages
           | were his work. He was incompetent as a CEO.)
           | 
           | Working there became so frustrating I was going to quit.
           | (It's the only time I didn't quit a job that was obviously
           | bullshit. I don't blame my girlfriend for convincing me to
           | stay on, it was my choice, but i recognize that it was the
           | wrong choice.)
           | 
           | We wasted so much investor money.
           | 
           | The thing that bothered me the most was that we used our
           | users as the QA dept. Chris would push to prod, things would
           | break, and he would scramble to fix them. The users thought
           | he was their hero fixing problems and didn't realize he was
           | the one causing the problems in the first place!
           | 
           | And then, in the end, the whole thing was gobbled up by (I
           | think) the Waltons? And now it's a caricature of what it
           | aspired to be.
           | 
           | Despite the "success" of the company I see it as a cautionary
           | tale.
        
             | ratww wrote:
             | I agree that these things suck.
             | 
             | I had a very similar experience in a few startups/scaleups.
             | 
             | They were incredibly successful despite the horrible tech
             | and horrible environment for development.
             | 
             | IME the reasons for that are often due a culture problem
             | stemming from the top, so there's no way to really fix the
             | problems as an employee.
             | 
             | One of those companies still has one of the founders in a
             | "tech director" or something like that. Really great guy,
             | great person, but he must be writing his 3th or 4th ORM
             | now, and I'm not even joking. The first few iterations were
             | in PHP but the new one was going to be in Java. Each time
             | the backend needed a new feature that was difficult to
             | implement on top of the previous ORM, he would retreat to
             | design a new version of the backend (including a homegrown
             | ORM) and gets green light from the CTO. He and the team are
             | clearly not really good at producing a good design, and
             | also not good at finishing, considering the messes left
             | behind on every rewrite-everything implementation. When I
             | worked there there were three "official" ways of talking to
             | the DB.
             | 
             | The frontend framework was replaced a couple times (jQuery,
             | Vue, another one which I won't mention since nobody uses
             | it), even though the home page didn't really change for a
             | few years. It was an e-commerce-like site but not even the
             | items in the homepage would change (it started changing
             | while I was there, though!).
             | 
             | The dev headcount was >400 IIRC, so it's not surprising
             | that they had so many rewrites.
             | 
             | I got burnout pretty fast from all that. Adding a single
             | button to a page was a two-to-four-weeks ordeal. My manager
             | was a bit of an asshole, who said the problem was me and I
             | should go back doing therapy and taking antidepressants
             | (like I disclosed I had done a few years ago) instead of
             | looking for a less stressful job.
             | 
             | Kinda saddens me because it's a company I liked, although I
             | couldn't stand the tech culture.
        
       | [deleted]
        
       | macNchz wrote:
       | In reading more about early Etsy and Treasuries I found this blog
       | post from 2006 praising the interactivity and community driven
       | nature of the Etsy browsing experience at the time, interesting
       | to read alongside the twitter thread:
       | http://christenbouffard.com/interest/just-what-is-iospace-do...
        
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