[HN Gopher] An installation-art company called META (or Meta.is)...
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       An installation-art company called META (or Meta.is) is suing Meta
       (or meta.com)
        
       Author : jordigg
       Score  : 69 points
       Date   : 2022-07-19 20:27 UTC (2 hours ago)
        
 (HTM) web link (meta.is)
 (TXT) w3m dump (meta.is)
        
       | hassanahmad wrote:
       | META looks set to make a lot of money.
        
       | DEveritt wrote:
       | There's loads of companies out there with extremely similar
       | names. It's hard to come up with something totally unique. I
       | believe, legally, it just can't be identical to a name already
       | registered in the same state. When I was trying to name my own
       | business, it was amazing to see how many names were already taken
       | just in my state. Not that it makes it right for Meta/Facebook to
       | do whatever they want but any rebranding they chose would
       | probably have stepped on someone's toes.
        
         | reaperducer wrote:
         | _When I was trying to name my own business, it was amazing to
         | see how many names were already taken just in my state._
         | 
         | It's slightly more complicated than that.
         | 
         | It has to be a name that hasn't already been registered to
         | cover one of the pre-existing business categories for your
         | state.
         | 
         | And, it also has to be a name that isn't registered nationally
         | to cover one of the federal pre-existing business categories.
         | 
         | It's possible, and very common, to register a trademark within
         | a single state only. I've done it about a half-dozen times in
         | two state. You do it if you have a product or service that you
         | never expect to go national.
         | 
         | It's how you can have multiple unrelated "#1 Quick Mart" and
         | "Danny's Cleaners" in different parts of the nation.
         | 
         | However, in this case, the complainant is in Iceland, so the
         | American rules you and I know don't apply.
        
       | kjsingh wrote:
       | What if meta.is decides it needs no money and asks FB (I mean
       | meta.com) to do a re-branding :D
        
         | metadat wrote:
         | It would be awesome, though [sadly] such events in a high-
         | profile context are exceedingly rare in capitalism.
         | 
         | Maybe FB could pivot to MetastasiXed, would be a more suitable
         | name for the stage FB and Zuck have reached.
        
           | _jal wrote:
           | They could just rename to "FB, Inc". FBI for short.
           | 
           | That won't cause any confusion.
        
       | cjrd wrote:
       | Ah yeah - I've been bummed that people now think
       | https://metacademy.org/ is about meta.
        
       | jonah wrote:
       | Back in the day I worked at MetaCreations nee MetaTools[0]. We
       | had a web browser plugin that rendered streaming, progressive,
       | interactive 3D - well before WebGL et. al. It shipped with IE and
       | was available for other browsers as well. The MetaStream
       | logo[1][2][3] was surprisingly similar to the Meta one.
       | 
       | [0] https://en.wikipedia.org/wiki/MetaCreations
       | 
       | [1] It was surprisingly hard to find a copy of the logo on image
       | search.
       | 
       | [2] https://browserengine.net/wp-
       | content/uploads/metastream3plug...
       | 
       | [3]
       | https://twitter.com/Salliemeta/status/1454571901381058562/ph...
       | 
       | Nothing new under the sun...
        
         | xoa wrote:
         | There's a fun blast from the past! InfiniD was my first serious
         | 3D graphics software package when I did that for a while way
         | back when on the Mac. I'm trying to remember how I even
         | discovered that one, I vaguely recall Ambrosia Software used it
         | for creating the sprites in Escape Velocity? I think one of my
         | first personal learning projects was using it to make my own
         | ships and plug-ins for EV (all done by hand with ResEdit) which
         | felt pretty neat at the time. Thanks for your part in what
         | MetaCreations did back then, what a wild time that was.
        
         | TN1ck wrote:
         | I worked in a lab four years ago, where Kai (the designer of
         | MetaTools) was an investor, but it didn't work out as although
         | the tech was impressive and cool, it lacked the other
         | components that are needed for a startup. They are still
         | operating and building stuff in Edinburgh [0]. Sadly, they
         | didn't release anything yet.
         | 
         | [0] https://www.kpv-lab.co.uk/
        
         | mason55 wrote:
         | Ahh... sorry for pirating Kai's Power Tools and Ray Dream
         | Studio when I was like 14!
        
       | chadash wrote:
       | While I am not a fan of Facebook/Meta, I actually hope that they
       | do not lose this case. If you want to name your company after a
       | word that is in common usage, then you should have to deal with
       | the fact that others may use the same word for their own
       | purposes. JP Morgan seems like a name that hardly limits anyone
       | trying to name their company. Apple or Meta are just words in
       | common usage.
        
         | SahAssar wrote:
         | Apple Computer still paid $80,000 to Apple Corps [1] even
         | though it was 2 decades before they entered the music space. I
         | don't think apple is a good example for your point.
         | 
         | 1.
         | https://en.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer#1...
        
         | SoftTalker wrote:
         | There was a spat between Domino's Pizza and Domino Sugar. For a
         | while, Domino's Pizza had to use their full name, not just
         | "Domino's", in advertising and even when they answered the
         | phone. That seems to have changed, so maybe some new agreement
         | was reached.
        
         | thr0wawayf00 wrote:
         | Their argument hinges on the fact that both companies operate
         | in the VR space, and I agree with Meta.is here.
         | 
         | Trademark law is pretty clear about protecting a brand name
         | within a given market. "Apple" and "Meta" are just words, yes,
         | but if a second computer company named "Apple" were to appear,
         | this would pretty clearly infringe on the Apple trademark, as
         | opposed to say Apple T-Shirt Company.
        
           | joshmanders wrote:
           | > "Apple" and "Meta" are just words, yes, but if a second
           | computer company named "Apple" were to appear, this would
           | pretty clearly infringe on the Apple trademark, as opposed to
           | say Apple T-Shirt Company.
           | 
           | Which is exactly why Apple was called Apple Computers, Inc
           | for a long time, because Apple already existed in computer
           | space and Apple Computers was constantly sued by the original
           | Apple until they finally came to an agreement and the
           | original Apple gave the trademark to Apple Computers.
        
             | pyuser583 wrote:
             | I thought the "other Apple" existed in the music space.
             | Which wasn't a problem, until Itunes.
        
         | augstein wrote:
         | Since it is such a common and useful word, I hope Facebook
         | looses this case, as I would find it sad if that word is
         | associated with their company by most people for the
         | foreseeable future.
        
       | dustractor wrote:
       | How can we sue something for being meta when everything is meta?
        
       | babyshake wrote:
       | The term "metaverse" was first used in Neil Stevenson's 1982
       | novel Snow Crash. IANAL but it seems dubious to me that anyone
       | besides Neil gets to claim dibs on the word "meta" as used in the
       | context of VR.
        
         | tfigment wrote:
         | 1992 by the way. Seemed way to new when i read it in 90s to be
         | 1982. Your point probably still stands.
        
         | kej wrote:
         | Trademarks are about protecting a mark used in commerce, not
         | the first person to utter a word or phrase.
        
       | w-ll wrote:
       | This site is just tried to fake a chrome update for me. Serving
       | up malware.
       | 
       | Viewing source their wordpress for sure has been hacked.
       | 
       | Obfuscated JS at the bottom of every static js file. Must be
       | something random that it targeted me. cant seam to make it
       | trigger again.
        
         | jordigg wrote:
         | I just dropped a message to the CEO via LinkedIn, hope they can
         | check on it. Didn't pop-up for me, either adblock or just being
         | enabled for a sample of the visitors.
        
         | easrng wrote:
         | It's downloading a zipped JScript file, still trying to figure
         | out what it does. It looks like they took an unmodified copy of
         | a normal JS library and wrapped it in an try/catch block so
         | when it errors from not being in the right environment the
         | "error reporter" kicks in and evals some JS is downloads from
         | 582e.call.pgee.org (which appears to be non-functional)
        
         | VohuMana wrote:
         | Same thing just happened to me, hope no one falls for it.
        
         | helij wrote:
         | Here as well. I loaded the site again and it works fine on a
         | second try.
         | 
         | I use Firefox and it automatically downloaded a .zip file and
         | shown a page with instructions to update Firefox for 'better
         | user experience'.
        
       | spywaregorilla wrote:
       | Interesting. Given they've dealt in the VR space before, and
       | registered the trademark, this would seem to be a compelling
       | case. I wish them the best.
        
       | mmaunder wrote:
       | Reminds me of eToys vs eToy in the late 90s. Hacking groups
       | targeted eToys and caused many late nights for the ops team. I
       | joined eToys shortly after as a Perl dev and decided to nmap scan
       | ToysRUs and eToys cybersecurity team was on a hair trigger after
       | the eToy hacks. Someone literally came thumping down the hallway
       | and walked straight into my office. I put my hands up and started
       | apologizing profusely and they let it slide.
       | 
       | https://www.artforum.com/print/200003/etoys-vs-etoy-278
        
       | whoibrar wrote:
       | I also occassionally mourn the death of the word Meta, It was
       | such a beautiful and succinct word.                   Meta means
       | about the thing itself. It's seeing the thing from a higher
       | perspective instead of from within the thing, like being self-
       | aware.
       | 
       | Not to forget the words like Metadata, Meta-physics, Meta-
       | analysis, Metameme.
       | 
       | Long live Meta[adjective].
        
         | hyperhopper wrote:
         | I cry a little bit every time people use "meta" or "metagame"
         | as a synonym for "strategy"
        
         | dan-robertson wrote:
         | This usage in modern words traces its way back to an analogy to
         | metaphysics transcending physics. In Greek, meta meant _with_
         | or _after_ and the book _metaphysics_ was named because it came
         | after _physics_. The Greek word has related etymology to the
         | Old English _mid_ (or mid) which was subsumed into the meaning
         | of _with_ (an original usage of the word _with_ can be found in
         | the word _withstanding_ ).
         | 
         | One may notice words that come from the original Greek meaning
         | if they start with meth or met + some vowel except a (although
         | words with this original sense) and modern words (eg in
         | zoology) also exist based on the old Greek meaning, as well as
         | other irregular constructions (in geology words beginning with
         | meta relate to metamorphosis).
         | 
         | Notwithstanding the broken origins of the sense you describe,
         | it is indeed a good word/prefix.
        
           | pineaux wrote:
           | Also a nice fact: "Mit" is still the German word for "with".
           | So is "met", but that's in dutch. The Danes use the word:
           | "med".
        
         | coding123 wrote:
         | It's perfect name for Facebook because now when we hear stories
         | of "FBI Data collection was just the Meta Data" it will mean
         | everything about you, your friends, your call voice data,
         | pictures of your genitals and everything else!
        
         | t_mann wrote:
         | The word Alphabet didn't go away when Google renamed their
         | parent company, and I'm confident that the word meta will also
         | prove stronger than its SV appropriation.
        
           | sircastor wrote:
           | In think in the case of Alphabet, they wanted to insulate the
           | Google brand and company from their other ventures, and
           | they've successfully done that. Facebook was doing somewhat
           | the opposite. They wanted to insulate their other brands from
           | the Facebook brand. There's also some suggestion that Mark
           | Zuckerberg sees VR as the whole future of the company, and
           | wanted that reflected in the name.
        
           | sorry_outta_gas wrote:
           | 'Meta' is being used for their branding 'Meta Quest 2'
           | Alphabet isn't really used in that fashion
           | 
           | either way they should go with 'Metaspace' or 'Fluppy pups
           | International' since everyone loves puppies
        
             | TJSomething wrote:
             | I think a more apt example is Oracle, which is used in a
             | lot of their branding.
        
             | actuator wrote:
             | Extremely stupid decision to rename it. Out of all their
             | products only Oculus has overwhelmingly positive brand
             | name, I don't know why they will want to change that. Would
             | make more sense to build stuff around the Oculus name.
        
               | wutbrodo wrote:
               | Whatsapp is overwhelmingly popular, no? I'd guess much
               | more so than Oculus.
               | 
               | And anecdotally, IG users seem to feel very positively
               | about it in a way that isn't true for fb or Twitter
               | users. Most of the handwringing about IG that I've seen
               | comes from commentators
        
               | actuator wrote:
               | IG is popular among its users and doesn't have the same
               | image as FB has but it also has been in news for reports
               | on body dysmorphia, depression etc
               | 
               | You are right about WhatsApp though, it aslo largely has
               | a very positive image till now
        
         | willcipriano wrote:
         | I just realized now if I put meta-programming on my resume the
         | HR drones are going to think I worked for Zuckerberg.
        
           | zeroonetwothree wrote:
           | Doubtful
        
             | jrockway wrote:
             | Yeah, I don't think these holding companies mean much to
             | people inside or outside the company. No random person on
             | the street knows what Alphabet or Meta is, they know Google
             | and Facebook. I certainly don't put "Alphabet" on my
             | resume. I worked there and I don't even know what it meant
             | exactly.
        
               | rococode wrote:
               | There's a difference, though.
               | 
               | Meta is a renaming. There is no "Facebook" company
               | anymore. It's all Meta. Meta has a _product_ named
               | "Facebook", not a _company_ named  "Facebook".
               | 
               | Alphabet is a holding company. "Google" still exists as a
               | standalone company, it's just owned by Alphabet.
        
               | martyvis wrote:
               | I'm not sure about that. Whenever our public TV or radio
               | station, the Australian Broadcasting Corporation, makes
               | reference to Google or Facebook in a corporate sense they
               | always clearly mention the parent company.
        
         | layer8 wrote:
         | I hereby offer       Without any rhyme nor reason       This
         | short meta verse.
        
         | jmole wrote:
         | don't forget about Meta-Metadata:
         | https://ecologylab.net/research/publications/metaMetadataCIK...
        
         | layer8 wrote:
         | "Please delete all my meta data" will become ambiguous. ;)
        
         | nickstinemates wrote:
         | Weird how name/brand recognition works. Facebook the company
         | rebranding had zero impact/change on me. I think of their
         | properties first and the name of the parent company never. It
         | doesn't really matter.
        
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       (page generated 2022-07-19 23:01 UTC)