[HN Gopher] All About Steve Jobs
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       All About Steve Jobs
        
       Author : guzik
       Score  : 6 points
       Date   : 2022-07-19 20:09 UTC (2 hours ago)
        
 (HTM) web link (allaboutstevejobs.com)
 (TXT) w3m dump (allaboutstevejobs.com)
        
       | cercatrova wrote:
       | There's a great book called Insanely Simple by Ken Segall (who
       | worked for the ad agency Chiat/Day which famously made the 1984
       | ad) where the author shows how Jobs managed to simply incidental
       | complexity.
       | 
       | One example was with Final Cut Studio 2, a predecessor of Final
       | Cut Pro. Apple had recently acquired a company called Silicon
       | Color and wanted to incorporate it into Studio 2. The project
       | leader wanted to be like Adobe and stratify the product into
       | different editions, one with Color (what Silicon Color's product
       | was renamed as) and one without. There would be the standard
       | Final Cut Studio 2 without Color and Final Cut Studio 2 Platinum
       | Edition, with Color. When the project leader presented the
       | finished marketing designs to Steve, he simply said,
       | 
       | "Put the software in the box."
       | 
       | When the team didn't understand exactly what he meant, he
       | reiterated, "Put Color in the Final Cut Studio box. We sell one
       | product. Period. What next?"
       | 
       | And only one product was sold, rather than multiple. It allowed
       | Apple to have consistent messaging without needing to explain the
       | differences between each product, nor did Apple have to create
       | new packaging for each version. It's similar to 2007; when the
       | iPhone released, there was only one iPhone, not the variety we
       | have today. You either wanted it, or you didn't. Period.
        
         | mandeepj wrote:
         | > And only one product was sold, rather than multiple. It
         | allowed Apple to have consistent messaging without needing to
         | explain the differences between each product, nor did Apple
         | have to create new packaging for each version. It's similar to
         | 2007; when the iPhone released, there was only one iPhone, not
         | the variety we have today. You either wanted it, or you didn't.
         | Period.
         | 
         | I think you are trying to simplify it more than required. At
         | iPhone's first ever launch, there were no other versions; hell,
         | iPhone was not even ready in Jan 2007. That's why Apple pushed
         | the release date by 6 months.
         | 
         | Now, going by your message of consistency, why there were so
         | many versions of iPod? Even Jobs was alive at that time.
        
           | cercatrova wrote:
           | > _I think you are trying to simplify it more than required.
           | At iPhone 's first ever launch, there were no other versions;
           | hell, iPhone was not even ready in Jan 2007. That's why Apple
           | pushed the release date by 6 months._
           | 
           | I don't understand what you're saying here. January 2007 + 6
           | months is still in 2007, what does that have to do with how
           | many versions there were?
           | 
           | > _why there were so many versions of iPod?_
           | 
           | When the iPod was first released, there was also only one
           | version. Only later through refinements did we get the
           | Classic, Mini, Nano, Shuffle, and Touch.
        
         | hourago wrote:
         | > The project leader wanted to be like Adobe
         | 
         | Adobe completely dominates that marked. I see house it was a
         | simpler release, but it maybe was the wrong strategy.
        
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       (page generated 2022-07-19 23:02 UTC)