[HN Gopher] Sufficient Decentralization for Social Networks
       ___________________________________________________________________
        
       Sufficient Decentralization for Social Networks
        
       Author : revorad
       Score  : 124 points
       Date   : 2022-07-12 10:41 UTC (12 hours ago)
        
 (HTM) web link (www.varunsrinivasan.com)
 (TXT) w3m dump (www.varunsrinivasan.com)
        
       | motohagiography wrote:
       | Not this one in particular, but the general idea of
       | decentralizing social networks often seems to miss the necessary
       | ingredient that drove people to social networks in the first
       | place and overlooks what social networks originally were - social
       | proof.
       | 
       | Start with the use case, not the tech. I joked that facebook was
       | invented as a way to let people know you went to harvard without
       | having to _say_ you went to harvard. It started by solving the
       | h-bomb problem whereby having a thefacebook account they created
       | an online way to say you went to school  "in Boston," which they
       | then extended to "in Newhaven," "New Jersey" and then to any
       | college affiliation at all (.edu domain requirement). That
       | signalling was the use case. It expanded to include people
       | without that status but wanted access to it, and the only way to
       | "win" at facebook was either an Ivy school education or becoming
       | a celebrity. Once it opened up to everyone else, it finally
       | became the cruel spectacle it is today, and the source of our
       | cultural discord.
       | 
       | A decentralized social network isn't a protocol problem. The
       | hardest thing to face is that nobody wants to join decentralized
       | social networks because they confer no signalling benefits or
       | meaningful status to users the way central ones did. It wasn't an
       | artifact of the technology that made the handful of social
       | networks successful, it was their use case.
       | 
       | Clubhouse almost replicated it, but like any elite organization,
       | 80% of the game became not-being the person who recommends
       | someone off brand or un-cool, and so it became contrived and over
       | gatekept, and its growth atrophied from the anxiety.
       | 
       | Git is probably the closest thing to a decentralized social
       | network that confers tenuously analogous status to what FB
       | originally did, where instead of your school tribe and pictures
       | of your butt, it's a competence graph with localized hierarchies.
       | 
       | It's like we can solve every problem except how to become
       | attractive to users, probably because we're indexed not on being
       | attractive, but on emmulating what we percieve as smart and
       | powerful and solving a problem, which is the very thing repelling
       | users from decentralized social networks: The products are self-
       | defined as inferior to the problems they oppose, and not as
       | sharing access to a desirable resource - like powerful tribes and
       | butt pictures. Nobody wants to _become_ like decentralized social
       | users.
       | 
       | Twitter's blue checks are similar, where you can affilliate with
       | people close to the source of official power narrative by
       | "following" them. If they follow you back, it's an endorsement of
       | your identity and status. If I join a decentralized social
       | network, what do I get? A bunch of anonymous fugitives pushing
       | newsletters explaining why it's someone else's fault they're
       | unhappy.
       | 
       | This is a message of mercy to decentralized social projects.
       | Focus on the use cases and build things for specific people you
       | sincerely like _and who sincerely like you back_ , and not anti-
       | solutions to anti-problems for aspirational audiences using
       | obfuscated proxies to simple experiences.
        
         | rambambram wrote:
         | You have a very clear message and it's beautifully written,
         | thanks!
         | 
         | > A decentralized social network isn't a protocol problem.
         | 
         | When the author talked about "the ability to claim a unique
         | username" I was waiting in joy for him to start talking about
         | domain names. But he didn't...
         | 
         | Then the author talked about "scaling networks" and I was
         | hoping he would mention the internet... and he sort of did.
        
       | purry wrote:
       | Thought I'd share this here (not feeling ready for a Show HN
       | yet): we're working on something in this spirit, right now it's a
       | Twitter-like app running on the Avalanche Fuji Testnet:
       | 
       | https://purry.io/
       | 
       | You need to be connected to the Avalanche Fuji Testnet in
       | Metamask (there are some instructions on the site for how to set
       | that up). Feel free to leave us some comments, feedback and
       | suggestions here or on the app :)
        
       | VonGuard wrote:
       | Funny, I am working on a non-profit for just this type of thing:
       | https://spritely.institute/
       | 
       | We are building standards for open distributed social media
       | systems, with identity and security built in, and absolutely no
       | centralized management. Everyone can run their own communities,
       | while still having managed identity, and without a single click
       | sending content to everyone in the world.
        
         | rapnie wrote:
         | Really anticipating these technologies. Also encouraging people
         | to hop to https://spritelyproject.org/ to get an exciting
         | overview.
        
       | varunsrin wrote:
       | author here - happy to answer questions folks have.
       | 
       | we've also been building a sufficiently decentralized protocol
       | called Farcaster, and you can check it out here:
       | https://github.com/farcasterxyz/protocol
       | 
       | we've also built the first clients for this protocol, which are
       | still in beta. if you have an ENS name and are interested in
       | trying them out, DM me on twitter https://twitter.com/varunsrin
        
       | 2Gkashmiri wrote:
       | if anything, mastodon and pleroma and pixelfed have shown, even
       | if on a small level compared to the likes of facebook and twitter
       | and instagram that decentralization does not need to be on
       | crypto/blockchain.
       | 
       | >ActivityPub doesn't provide a way to use a managed host without
       | compromising decentralization.
       | 
       | what does this mean?
       | 
       | i don't get this. if i am hosted on mastodon.social and i want to
       | talk to cawfee.club or a pleroma instance, don't i just message
       | them and the services resolve themselves using activitypub?
       | 
       | what does managed hosts mean? you mean mastodon.social as an
       | example?
       | 
       | what is this
        
         | NoGravitas wrote:
         | Yeah, a managed host means what the fediverse would call a
         | public instance.
         | 
         | The compromise of decentralization is that if you have an
         | account on mastodon.social, they can censor you (for good or
         | bad reasons), or the people you'd like to follow. You can move
         | to another instance, but your identity has to change (though at
         | least now you have a decent likelihood of being able to
         | transfer your social graph along with you). And because
         | discovery of instances is not perfectly frictionless, people
         | tend to just sign up for the big instances (like
         | mastodon.social).
         | 
         | All that said, any solution is also going to introduce new
         | problems. And there's absolutely no reason to think that adding
         | blockchains to the mix is going to do anything but harm.
        
           | 2Gkashmiri wrote:
           | so how is blockchain supposed to mitigate identity remaining
           | the same?
           | 
           | i am assuming if i want to block a bad actor on the chain, i
           | note that and later whenever someone queries their address,
           | my note is shown so what is it solving?
           | 
           | >And because discovery of instances is not perfectly
           | frictionless, people tend to just sign up for the big
           | instances
           | 
           | the solution exists, sure it might not be frictionless as of
           | now but its not like it is a fundamental problem?
           | 
           | yeah, blockchain is not the solution.
           | 
           | >The compromise of decentralization is that if you have an
           | account on mastodon.social, they can censor you
           | 
           | admins of mastodon.social can but so can any other instance
           | so how is that a bad thing? how do we equally fight
           | spammers/bad actors and at the same time prevent good people
           | who have been banned to say their words?
           | 
           | isnt good/bad inherently a subjective issue that is to be
           | decided by a person? activitypub gives users and admins the
           | power to decide so what is the problem there?
           | 
           | i am not questioning you specifically, just asking
        
       | jerojero wrote:
       | There are so many different problems that come from
       | decentralisation and I really don't think people are all that
       | willing to put up with them. Specially not the kind of people
       | that use social media.
       | 
       | It seems to me sometimes that a lot of these posts come from
       | people that don't really interact with the average social media
       | user very much. People are willingly giving all their data to
       | Facebook, Tiktok, etc. They do that because in reality... they
       | don't care all that much!
       | 
       | How do you expect these kind of people to care about
       | decentralisation? I think the closest we are to a good middle
       | point is stuff like mastodon, but federation is not perfect. Will
       | it not be reasonable for people in the future (if mastodon
       | becomes really popular) to simply default to the biggest server
       | out there?
       | 
       | I think the best we can do is come up with standards for data-
       | transfer between sites as well as basic communication tools...
       | pretty much what activitypub has tried to do. This would go a
       | long way to ensure people are actually capable of moving, not
       | being locked in is I think the key to ensuring decentralisation.
       | 
       | In a few words: people don't care as much as we'd like them to
       | and that's not really a technical problem. Because of this, it is
       | not possible to solve this problem by adding any extra inch of
       | complexity that doesn't come with substantial benefits to users.
       | And I don't think adding blockchain-based market mechanics to it
       | is really going to solve the problem as blockchains add a huge
       | amount of overhead to the problem.
        
         | varunsrin wrote:
         | author here - you're right that the average user doesn't care
         | about decentralization as a first order benefit. people
         | typically use social networks to be entertained / informed or
         | to increase their status. we've been building a new,
         | decentralized social network and we've learned this first hand.
         | 
         | but if you've figured out a new social network, building it in
         | a decentralized manner today might give you very strong second
         | order benefits. and its now possible to do this in a way that
         | doesn't compromise the user experience.
        
           | fredguth wrote:
           | I also was reading your post with the mindset "how to
           | regulate social networks". I strongly believe that all big
           | organizations need regulation. It is not easy to regulate
           | social networks, but _heck_ maybe it wasn 't easy to regulate
           | telephony or energy.
        
       | geekbird wrote:
       | Decentralized social networks of the past: UseNet and IRC.
       | 
       | No one owned all the servers for either of these. The problem
       | came with moderation versus spammers and trolls.
       | 
       | The problem still exists with the centralized social networks,
       | although theoretically it should be easier for them to deal with
       | due to centralized identity management. It isn't.
        
       | cm42 wrote:
       | Re: Novel Social Primitives - I've been reading up on econ
       | because of crypto, and came across E Ostrom's writing about
       | Polycentricity, which seems extremely valuable to the Centralized
       | vs. Decentralized conversation (hint: it's never 0.0 or 1.0 on
       | that scale).
       | 
       | Before DevOps was fully a thing, a coworker and I sketched out a
       | (too-complicated) service-discovery/bootstrapping program using
       | DNS + PGP, and what we thought was a super-clever signing scheme
       | for trusting automatically-spawned processes from our central
       | platform tool. (Turns out, there are better ways)
       | 
       | The ability to build trust a la PGP Key Signing Parties, but at
       | scale - and use them in a polycentric way could change a lot of
       | things for the better.
       | 
       | For example, instead of ever giving out my IlluminatiFreedomCoin
       | address that's tied to my SSN, I could produce a Venn diagram of
       | users who have signed my keys for FB, Twitter, HN, etc. to
       | suggest that I am who I say I am. Not foolproof, but probably
       | sufficient to add a user account or keep a Craigslist deal moving
       | forward, until I can authenticate IRL.
        
         | varunsrin wrote:
         | what is the best reading you've found that explains
         | polycentricity well?
        
           | jnordwick wrote:
           | lookup zero knowledge proofs, I believe that is what he is
           | referring to as the better way
        
         | [deleted]
        
       | blippage wrote:
       | I think, ultimately, there's no easy way to do it.
       | 
       | How do you stop spammers and bad actors in general.
       | 
       | > the ability to claim a unique username
       | 
       | Which would require a centralisation, presumably. We have things
       | like OpenID, but that hasn't really caught on.
       | 
       | What we want is internally inconsistent. We want both unique
       | identifiers (this is the "real" "blippage" making this post), the
       | possibility of multiple identities, and the possibility of
       | anonymity.
       | 
       | We also want openness, but are likely to desire censorship for
       | legitimate reasons, too.
       | 
       | Just how are we going to square the circle?
       | 
       | Li'l update: I see NFTs being mentioned, which sounds a bit band-
       | wagony to me. In the Gemini protocol one creates TLS
       | certificates. The Lagrange browser can generate a cert quite
       | simply. So in at least some sense, isn't the identity issue
       | "solved".
       | 
       | Another update: there's also the issue of discoverability.
       | Centralised networks make discoverability easy. It's not
       | insurmountable with decentralised ones (people are willing to
       | host aggregators), but it is harder.
        
         | carlosdp wrote:
         | > > the ability to claim a unique username
         | 
         | > Which would require a centralisation, presumably. We have
         | things like OpenID, but that hasn't really caught on.
         | 
         | The article addresses this. We already have a decentralized,
         | credibly neutral identity layer with unique names in production
         | (and pretty wide use, at least in the web3 space): Ethereum
         | Name Service.
        
         | fsiefken wrote:
         | About squaring the circle; I remember the Slashdot karma
         | moderation system with community based optional filtering and
         | tresholds.
         | 
         | https://slashdot.org/faq/karma.shtml
         | https://slashdot.org/moderation.shtml
         | 
         | The same goes for democracy and politics, how to prevent bad
         | actors from gaming the system and acquire illegitimate power.
         | 
         | When moderating a 5000 person topic focused community I used a
         | ruleset which was easy to understand. Along the way I tweaked
         | the ruleset to defend against bad actors using the rules
         | against me.
        
           | blippage wrote:
           | Yeah, I think a karma-based system is about the right way to
           | go. One system I thought of was that the karma propagated
           | outwards, as it were. So I award A with +1 karma because I
           | like their content and trust them. If A awards B with +1
           | karma then the karma trickles up to me and I'm more likely to
           | read B. Not sure how my system could be turned into reality,
           | though.
        
             | NoGravitas wrote:
             | This is really just a Web of Trust, right?
        
             | derac wrote:
             | Per-user karma maybe? You could have global and per-user
             | karma. Perhaps you could generate views server side based
             | on global karma, then sort client-side based on user-
             | assigned karma?
        
         | matt_s wrote:
         | A social network where you pay to join with the ability of only
         | one account per payment method might stop a lot of nonsense.
         | Make the signup fee high (ex. $100 USD) and monthly fee low
         | ($2) to steer people towards 1 account.
         | 
         | That idea won't get traction because people don't want to pay
         | for a social network. But damn do people love "reality
         | internet" - outrageous content, reaction videos and otherwise
         | fabricated "content" I equate to Reality TV like "The Real
         | Housewives of ..."
         | 
         | In my opinion, it should also be closed in the sense of no
         | viral/global messaging. With zero need for advertising money,
         | you don't need eyeball time or to be promoting controversial
         | content above people posting pics of their dinner. Let people
         | be social about stuff they are interested in and connect with
         | people they know. That's the other bit - you can't randomly
         | connect/view content by people not in X degrees of separation
         | from you.
        
           | NoGravitas wrote:
           | I generally disagree about the "pay to join" issue, but the
           | thing you're right about is no viral/global messaging. That's
           | the thing that really turns social networks into garbage. The
           | problem being, though, that under late capitalism, that's
           | what a large number of people really want out of them -- to
           | build a personal brand and social capital that can be
           | converted into financial capital.
        
             | matt_s wrote:
             | I understand the disagreement about pay to join. A social
             | network needs to pay its bills somehow and there are 2
             | methods - users pay or advertisers pay. Or I suppose with
             | sites like youtube its both (users buying stuff with
             | affiliate links, etc.) Pay to join eliminates the need for
             | viral/global messaging which is the draw to get
             | advertisers. Influencers and the like is just bullshit and
             | it promotes look-at-me behavior which is pretty anti-
             | social. I'd argue those types of people are really noisy
             | and fewer in number than casual social network users.
             | 
             | Maybe there is some middle ground where its free for users
             | and advertisers can pay to advertise but there won't be the
             | viral content that advertisers want. One approach could be
             | the local groups that naturally form - book clubs, mom's
             | groups, gamers, etc. could be tagged as such so an
             | advertising model can happen.
        
           | bee_rider wrote:
           | We could imagine a paid social network designed to not engage
           | in this toxic attention-grabbing behavior. I guess such a
           | network would get less attention... I mean, that's almost a
           | condition of success, right? But then, has it "gotten
           | traction?"
           | 
           | Perhaps social interaction could be thought of as sort of
           | like food, and social media could be thought of as sort of
           | like junk food -- maybe this paid social media site could be
           | thought of as a less-damaging form of junk food. The metric
           | for success could be something like <user satiation>/<wasted
           | time>.
        
       | ankrgyl wrote:
       | Many of the comments seem to miss the point entirely -- this post
       | is about how to achieve _sufficient_ decentralization:
       | 
       | > two users can find each other and communicate, even if the rest
       | of the network wants to prevent it
       | 
       | and use centralized methods where it does not compromise on this
       | constraint (e.g. efficiently storing/retrieving data about
       | posts).
        
       | a3w wrote:
       | Why do we need smart contracts and a blockchain in there, do
       | distributed databases not offer this at either better security or
       | performance?
        
         | hrdwdmrbl wrote:
         | Yes. A blockchain is one form of a distributed database. A
         | blockchain allows writes from multiple parties without
         | permission. AFAIK, that's the key
        
           | cowtools wrote:
           | Blockchains are only useful for low-bandwidth tasks that
           | require complete consensus.
        
           | halfmatthalfcat wrote:
           | "The key" to whom? Most people wouldn't know nor care about a
           | blockchain backed social network - most just want it to work
           | and be without all the current baggage. This being "the key"
           | is only to those forcing blockchain into things where it
           | doesn't belong to justify it's existence.
        
             | k__ wrote:
             | Well, people who get their content removed probably care
             | about the network being decentralized.
        
             | douglaswlance wrote:
             | It's not hard to understand the difference between
             | something accruing wealth to the owner or not, being able
             | to be taken down or not, or being able run your own node or
             | not.
             | 
             | People might not care about the technical implementation
             | details. But they do care about what the implication of
             | those details would be.
        
         | varunsrin wrote:
         | author here.
         | 
         | what distributed database would let you own your identity
         | without any third party party being able to take it away from
         | you?
         | 
         | that's a necessary condition for sufficient decentralization,
         | and the only distributed databases capable of achieving such
         | guarantees are L1 blockchains.
        
         | pcthrowaway wrote:
         | > Some believe that decentralization requires the entire social
         | network to be on a blockchain. This is unnecessary and even
         | undesirable. Social networks generate petabytes of data every
         | year, which can be very expensive to store on-chain.
         | Blockchains also make it difficult to delete data forever,
         | which is a desirable feature for users. A network design that
         | leverages on-chain systems to decentralize ownership while
         | using off-chain systems for a better user experience is a
         | better path to building social networks.
         | 
         | The article does indicate a blockchain is undesirable
         | 
         | For another decentralized social network (that runs entirely
         | without a blockchain) check out Scuttlebutt (not affiliated)
        
         | douglaswlance wrote:
         | Which distributed database systems would serve this function?
        
         | deweller wrote:
         | There needs to be an incentive for users to host other people's
         | data. Centralized servers and advertising is the current model.
         | Blockchains with tokenized value is another model.
        
           | blamestross wrote:
           | The whole bad assumption of Bitcoin is that you need to bribe
           | people with a scam to host things.
           | 
           | BitTorrent's DHT never had this problem. BitTorrent existing
           | and working IS the value.
           | 
           | "We have a working social network" is likely sufficient value
           | to motivate users to host things.
        
           | cowtools wrote:
           | I don't think you need to incentivise people to host each
           | other's data. People will host their own data, and they may
           | host others' data for free like in BitTorrent.
           | 
           | I am skeptical of the need for filecoin-like systems in the
           | first place. If all you have is a hammer, then every problem
           | looks like a nail.
        
             | grumbel wrote:
             | > I don't think you need to incentivise people to host each
             | other's data.
             | 
             | Bitcoin is worth a trillion dollar. Meanwhile 20+ years of
             | effort into creating P2P networks has resulted in pretty
             | much nothing. No Linux distributions are hosted on P2P. No
             | source control is on P2P. No messaging. Nothing of
             | significance. Just a few tech demos here and there.
             | 
             | Proper incentives can make all the difference and given the
             | utter failure of getting any non-incentivised P2P off the
             | ground in the last two decades, I think it's safe to say,
             | it will be necessary. I don't see much point in repeating
             | what hasn't worked in the past.
             | 
             | > and they may host others' data for free like in
             | BitTorrent
             | 
             | BitTorrent isn't free. All the fancy piracy sites have
             | share ratios. The public stuff more often than not has 0
             | seeders, lots of leechers and is just a lot of dead
             | torrents in general. You are better off just using a
             | centralized share hoster. Even your average Linux
             | distribution agrees. BitTorrent might still be offered for
             | ISO downloads, but it's hardly ever the default anymore,
             | it's all back to plain old HTTPS.
        
               | cowtools wrote:
               | >Bitcoin is worth a trillion dollar.
               | 
               | Bitcoin is """"worth"""" a trillion dollars. It's not a
               | free money machine, It's is a shitty payment system, not
               | a P2P network unless you are sharing your blog over
               | OP_RETURN.
               | 
               | >Meanwhile 20+ years of effort into creating P2P networks
               | has resulted in pretty much nothing
               | 
               | IDK bittorrrent and IPFS just work without inventing a
               | free money machine.
               | 
               | You can download linux install disks over BitTorrent.
               | 
               | >No source control is on P2P
               | 
               | With a system like Git there is no need for such a
               | centralized system. Each user has their own copy of the
               | tree.
               | 
               | >BitTorrent isn't free
               | 
               | Bullshit. It is free. Go on TPB, it's still up. I use it
               | every day and it is leagues faster than any alternative.
        
             | k__ wrote:
             | The "hammer" were centralized systems, and now we have an
             | alternative with Filecoin, Arweave, and the likes.
        
               | cowtools wrote:
               | The hammer here is both. Cryptocurrrency is solving an
               | incentive problem here that doesn't really exist. If
               | anything, File hosters should not be the ones that pay
               | for the hosting, it should be whoever is retriving the
               | file, and those funds should go towards relay nodes and
               | hosting nodes. filecoin's incentive structure essentially
               | replicates that of the existing internet, where file
               | hosters will have to find some other form of income like
               | advertisements or tracking to cover their costs.
               | 
               | Here is a comment I made yesterday on the matter:
               | 
               | >Instead of "liking" or "upvoting" a post on a
               | centralized forum, why not "rehost" or "forward" a post
               | on a decentralized forum: essentially seeding it like in
               | BitTorrent or "pinning" it in IPFS. "Followers" of a user
               | donate their storage and bandwidth to them, combating
               | bureaucratic attacks like delisting and DDoS against
               | popular users.
        
               | k__ wrote:
               | I think, this is the main problem. Nobody really wants to
               | host other peoples stuff, especially not on their desktop
               | or smartphone.
               | 
               | That's where Filecoin comes in.
               | 
               | But yes, I think the Filecoin model is to heavy weight
               | right now.
        
               | cowtools wrote:
               | people have extra storage and bandwidth that they don't
               | need. Anything that the public decides not to rehost is
               | not worth being published.
        
               | lotsofpulp wrote:
               | People do not have extra upload bandwidth to stream
               | video. Plus the whole CGNAT issue of getting to a home
               | device.
        
               | cowtools wrote:
               | Yes they do. See: bittorrent and webtorrent-based
               | streaming services.
               | 
               | My friend uses private trackers and his download speeds
               | are unbelievable. But even on public trackers the
               | download speeds are quite good. It does not take that
               | many seeders to serve even a giant video file like an HD
               | film, because even if upload speeds are a fraction of
               | download speeds, the total upload bandwidth will be
               | multiplied by the number of seeders. In fact, even an
               | adequately-seeded torrent is orders of magnitudes faster
               | to download than a youtube video or HTTP file for
               | example.
               | 
               | People like to keep backups of their favorite creator's
               | works. On youtube, when a popular youtube video is taken
               | down, it will usually be reuploaded by fans. From this,
               | we can probably surmise that maybe 1/100000 viewers will
               | archive a given video. That's basically enough to keep a
               | video alive forever on bittorrent, even throughout times
               | of peak viewership as downloaders will also seed the
               | chunks that they have.
        
               | giantrobot wrote:
               | > Yes they do. See: bittorrent and webtorrent-based
               | streaming services.
               | 
               | No, _people_ do not have crazy upload bandwidth. A
               | private BitTorrent tracker group is immaterial. They 're
               | maintaining ad hoc infrastructure just by leaving a
               | machine on 24/7 and maintaining favorable U/D ratios.
               | Many groups also maintain seed boxes.
               | 
               | This doesn't apply to the population at large. Most
               | people are on phones or laptops on WiFi. They're not
               | running 24/7 and in the case of phones a background
               | service isn't even viable. Many people are on CGNAT and
               | can't "serve" data without some intermediary
               | infrastructure.
               | 
               | As for retention, that's a pipe dream. A torrent more
               | than a few years old may as well not exist unless it is
               | extremely popular and maintains its popularity. There's
               | innumerable dead torrents with no seeders.
        
               | cowtools wrote:
               | >This doesn't apply to the population at large. Most
               | people are on phones or laptops on WiFi. They're not
               | running 24/7 and in the case of phones a background
               | service isn't even viable.
               | 
               | They don't need to serve 24/7, they just need to be
               | available 24/7. Do people not have their phones on and
               | connected to the internet 24/7 in case they receive a
               | message? For social media, most people just share text
               | posts, pictures or a few small videos. BitTorrent is a
               | worst-case scenario where it would be only used for large
               | files like movies.
               | 
               | >Many people are on CGNAT and can't "serve" data without
               | some intermediary infrastructure.
               | 
               | There are ways to get around CGNAT without STUN/TURN.
               | 
               | >As for retention, that's a pipe dream. A torrent more
               | than a few years old may as well not exist unless it is
               | extremely popular and maintains its popularity. There's
               | innumerable dead torrents with no seeders.
               | 
               | This is desirable behavior in social media. Popular
               | content will have longer retention, unpopular content
               | will have shorter retention. Web forums like this one
               | emulate a "fake" version of this with the weighted
               | voting/time system that favors upvoted posts and
               | disfavors old posts.
        
               | giantrobot wrote:
               | > Do people not have their phones on and connected to the
               | internet 24/7 in case they receive a message?
               | 
               | A device able to receive a notification is not the same
               | as listening on a socket 24/7. Push notifications on
               | mobile go through the platform's push notification system
               | lest they kill the device's battery. A push notification
               | doesn't wake up a device and power up all the radios to
               | stream masses of data.
               | 
               | Apps on mobile devices can be killed at any time, they're
               | extremely unreliable as servers of content. Laptops are
               | little better as servers of content.
               | 
               | I don't understand why you'd _want_ social media content
               | to only favor popular and recent content. Why would you
               | want a built-in memory hole in the system?
        
           | nanomonkey wrote:
           | The incentive for me is that the information becomes off-line
           | first. I've been on Scuttlebutt for 5 years now, and all of
           | my discussions are available to me to go back to and expand
           | upon whenever I want, no matter if I'm connected to the
           | internet or not.
           | 
           | Necro-posting (bringing up old discussions) becomes a viable
           | option, as does scouring through old information.
           | 
           | What is more interesting to me, is utilizing this
           | functionality for something beyond a _social network_ ,
           | something more productive like an ERP system, yet allowing
           | the social aspect of collaboration improve such a platform.
        
           | groffee wrote:
           | > There needs to be an incentive for users to host other
           | people's data.
           | 
           | And then you inadvertently host 'terrorist' materials and get
           | 25 years in jail.
           | 
           | People are trying to redesign 'social networks' with no
           | fundamental understanding of what they are, how to run them
           | or the very real risks involved.
        
       | Jonovono wrote:
       | Sounds similar to what Jack Dorsey has in mind with "web5" (lol).
       | 
       | ''' Successful social networks are usually built around a new
       | communication primitive. Facebook had the wall, Twitter had the
       | 140-character tweet and Snapchat had the ephemeral message. The
       | idea maze of things you can do with decentralized identities,
       | blockchains and zk-proofs is large, weird and interesting enough
       | that there are probably many primitives waiting to be discovered.
       | Decentralized social networks should explore this as a way to
       | attract users. Offering a product experience that doesn't yet
       | exist is far more compelling than a clone of an existing network.
       | '''
       | 
       | This is the quote.
       | 
       | For the decentralized social network, it needs to be 10x better
       | than existing social networks. I have a few ideas, currently
       | playing around in this space.
       | 
       | I think a decentralized social network can at minimum bring 10x
       | the value to users/creators that existing social networks do.
       | 
       | As a quick example, look up how much Tiktok/youtube make per
       | view. Tiktok is something like 2 cents per thousand views. Per
       | thousand views.
       | 
       | I also think a decentralized social network can be much more
       | profitable than a centralized network.
        
         | seydor wrote:
         | it doesnt need to be 10x linear extrapolation, it just has to
         | have 1 extra dimension. The decentralized dimension will never
         | work however, because it is always illegal. Otherwise,
         | gnutella, bittorrent, bitcoin, ipfs all could have become a
         | decentralized "social network", aka "the n-th iteration of
         | gopher/boards/forums"
         | 
         | > can be much more profitable than a centralized network.
         | 
         | The money comes from advertisers, not from users or views.
         | Advertisers perennially spend the same amount (~1% of GDP,
         | barring periods of war) to advertising companies. The pie is
         | not expandable and is eaten by google and FB.
        
         | jsemrau wrote:
         | In my opinion decentralization is a non-feature. I.e., I don't
         | believe in people waking up in the morning and thinking "gee,
         | that app would be 10x better if decentralized". What people
         | care about is (1) getting better connections with friends and
         | colleagues. Here lunchclub is doing an amazing job. (2) getting
         | better news then have a look at finclout.io. If you are a
         | regular posted for whatever motivation, I don't think that the
         | current state of social media works well. Decentralized Social
         | as an implementation of a Decentralized Social Network is
         | really terrible because it doesn't add anything to the user
         | experience besides a pay-layer which in reality brings out the
         | worst in people "Please buy my coin'
        
         | AlexandrB wrote:
         | I think the #1 problem that needs to be addressed is how to
         | completely remove content from a blockchain social network.
         | Otherwise it's going to be a permanent record of every mistake
         | someone makes online.
        
           | omeze wrote:
           | In Farcaster, deletes are possible. They use a hash chain
           | (new messages refer to previous message's content hash). If a
           | user deletes a cast, they delete the content of the message
           | and the hash is no longer correct. This makes deletion both
           | possible and detectable, since users can self-host their
           | messages. Note that in Farcaster only username mappings are
           | on-chain, the rest of the messaging protocol is off-chain.
        
         | EGreg wrote:
         | Tim Berners-Lee has been working on it for a long time, I met
         | him and his team back in 2014 when it was called SOLID. He was
         | just very into making everything work with SPARQL.
         | 
         | His lead developer Dmitri Zagidulin agreed to work with us for
         | a while but ultimately went on to help create the DID standard
         | at the W3C. And Daniel Buchner at Microsoft pushed for years to
         | make ION (sidetree protocol) which Jack Dorsey's Web5 is based
         | on.
         | 
         | If you want to see truly decentralized _and working_ social
         | networking, here are some examples:
         | 
         | https://yang2020.app
         | 
         | https://ftl.fm
         | 
         | https://gba.community
         | 
         | All built on our framework: https://qbix.com/platform
         | 
         | The eventual decentralized Web2 ecosystem can look like this,
         | and there is no blockchain: https://qbix.com/ecosystem
         | 
         | Why we need it: https://qbix.com/blog/2021/01/15/open-source-
         | communities/
         | 
         | Questions, comments and threats welcome :)
        
         | bckr wrote:
         | <bad-idea>
         | 
         | Maybe what will evolve the space is automatic translation from
         | any possible format to any other format using AI.
         | 
         | You don't need to manage a server or store anything in any
         | particular way in any particular place.
         | 
         | Instead, you expose whatever you want in any way you want,
         | whether that's uploading a video to some big tech host, or
         | exposing a bunch of XML over FTP, or a RESTful endpoint that
         | serves binary encoding pictures of cats.
         | 
         | My user agent scoops up everything and presents it to me in a
         | way that I like.
         | 
         | There would need to be some creative ideas involved for, say,
         | "replying" (hashes? webmentions?)
         | 
         | In other words, maybe innovation on the demand side is where
         | the fun is.
         | 
         | </bad-idea>
        
           | grumbel wrote:
           | > Maybe what will evolve the space is automatic translation
           | from any possible format to any other format using AI.
           | 
           | Easier said than done. Facebook, Google, Twitter and Co. like
           | to gatekeep their data and don't allow third party clients
           | access. So you don't just need an AI smart enough to capture
           | the data and reshape it, but also one smart enough to pass
           | whatever CAPTCHA they throw at you, which will likely get
           | progressively more difficult the more popular your tool gets.
           | And of course they'll lock your account when you try, so this
           | is at best a read-only participation in the social network.
           | 
           | The problem has shifted over the last decade, it's no longer
           | about fixing a broken Web, but about a large part of the
           | content no longer even being a part of the Web. Everything is
           | either moving to Apps or getting gated behind login screens
           | and ToS.
        
             | bckr wrote:
             | CAPTCHA is a big problem but not impossible to overcome.
             | It's an arms race.
             | 
             | That said, CAPTCHA can be defeated by changing the
             | landscape of incentives in favor of giving the consumers
             | what they want.
             | 
             | The consumers will use these user agents when they get so
             | good that they're better than the alternative and/or it's
             | easy enough to "dual boot".
             | 
             | Once one of the above happens, then there is a greater
             | incentive for everyone to make their content available e.g.
             | by uploading to public Google Drive folders.
             | 
             | What I'm trying to get at is that the dream of
             | decentralization can happen perhaps sooner if we focus on
             | building the client side of it as a layer over the existing
             | structure, instead of trying to supplant the current server
             | side structure.
        
           | Jonovono wrote:
           | Lets just say, I don't think it's a bad idea ;p
           | 
           | '''My user agent scoops up everything and presents it to me
           | in a way that I like.'''
           | 
           | I think this is close to what the future looks like.
           | 
           | For example, it rattles me that no matter what app I am
           | watching 'videos' on I have different options. Some I can
           | watch 2x speed. Some I can tap the sides to go quicker
           | through. Some if I tap it mutes. Some if I tap it stops the
           | video.
           | 
           | All of this for the same type of content.
           | 
           | Insanity.
           | 
           | Not to mention even within certain apps like Instagram is
           | just brutal. For the same content type - videos - they have
           | like 3 (?) different ways to view it.
        
             | godshatter wrote:
             | I wish the trend wasn't for social network companies to
             | rewrite web apps from scratch in javascript when they could
             | simply in this case just hand me the video and my preferred
             | local application would play it.
             | 
             | I get that they can display suggestions for what you should
             | watch next and keep data on how much you watch or how often
             | you pause it or whatever. But if we're going to create a
             | decentralized social network, then maybe we could junk all
             | the metrics that a centralized social network keeps on
             | their users. Let it evolve organically, rather than in a
             | way that best suits one particular small group of people,
             | and give people back their privacy as well as their
             | autonomy.
             | 
             | Edit: rewrote an awkward sentence.
        
               | Jonovono wrote:
               | Exactly,
               | 
               | one way I am thinking about it right now is do away with
               | the idea of "apps" entirely. Think about it more in the
               | sense of "intents".
               | 
               | If anyone is interested in building in this space, my
               | email is in my profile! Looking for cofounders :)
        
       | lulzyk wrote:
       | Check out Lens Protocol, it's a decentralized social graph on
       | Polygon (brought to you by the Aave Companies), where you can
       | mint your profile as an NFT, therefore own it, as well as own
       | your content and audience. Lens provides the API and smart
       | contracts for decentralized social apps to be built on top, and
       | there are already quite a few apps built already, including
       | Lenster (https://lenster.xyz), Lenstube (https://lenstube.xyz),
       | Iris (https://irisapp.xyz/) and more. Check it out here if you
       | want to experiment with it and build some web3 social :
       | https://lens.xyz
       | 
       | Full disclosure, I work on the team building it.
        
         | naravara wrote:
         | > where you can mint your profile as an NFT, therefore own it
         | 
         | I mean, I don't really care about "ownership" of my social
         | graph. What I would care about is interoperability of it. If I
         | can move my graph and associated links from service to service
         | that would be great. But that's basically just a defined format
         | for an "address book" with a unique identifier for each person
         | on it. I'm not sure what value blockchain is adding there.
        
           | lulzyk wrote:
           | Well, ownership implies and enables interoperability. When
           | your profile and content exists in your wallet, everytime you
           | connect it to a given social app, you carry it with you. From
           | a user perspective, its a single handle for every social app
           | that integrates with it, and from the builder perspective,
           | it's a batteries-included content and user registry.
           | 
           | In this paradigm, the blockchain becomes the single public
           | source of truth/database for everyone's content. And what you
           | mean by 'service' is just any frontend app that consumes and
           | presents this content in a nuanced format for its target
           | audience. So as a builder, you can focus on creating an
           | engaging and valuable experience for your users, providing
           | them interesting ways to engage with each other, monetize
           | content, fund common goods, promote or filter content etc
           | without worrying about scaling your infrastructure.
           | 
           | At the same time, you don't need to rely on the blockchain
           | for anything besides user authorization - nobody stops you
           | from just using Lens as just another sign in flow to your
           | existing web2 social media app and keeping your business
           | model intact, while simply increasing your userbase.
        
             | giantrobot wrote:
             | > In this paradigm, the blockchain becomes the single
             | public source of truth/database for everyone's content.
             | 
             | Which blockchain? There's scores of public blockchains.
             | 
             | As for infrastructure, are you high? Blockchains are shared
             | among miners, they're not going to carry massive amounts of
             | data. If you try to decentralized storage like IPFS then
             | you have to maintain infrastructure to have data actually
             | available.
             | 
             | If you try monetizing every social media transaction you'll
             | have no users. No one is going to pay money to post a
             | picture of their breakfast or to change their profile
             | picture.
        
               | Keeeeeeeks wrote:
               | I think Lens is using Polygon (storing interactions,
               | social graph) and IPFS (storing media/content)
               | 
               | So in the context of Lens they're probably pointing to
               | cat photos on IPFS in whatever program they have on
               | Polygon. People seem to be maintaining content on IPFS
               | (I'm no expert but I think via pinning services?)
               | 
               | > If you try monetizing every social media transaction
               | you'll have no users. No one is going to pay money to
               | post a picture of their breakfast or to change their
               | profile picture.
               | 
               | I don't think these frontends are trying to monetize
               | everything, as their users would come to the same
               | conclusion you did. Polygon seems to be a lot cheaper
               | than ETH (coinbase says it's like 50 cents vs $1000 for
               | ETH), you can do a lot more on it for less.
               | 
               | I wonder if people will redeploy Lens on cheaper chains
               | if the price goes up 100x or more?
        
               | AlexandrB wrote:
               | > Polygon seems to be a lot cheaper than ETH (coinbase
               | says it's like 50 cents vs $1000 for ETH), you can do a
               | lot more on it for less.
               | 
               | Is this simply because it's not as popular as ETH, or
               | because it's designed to stay cheap forever?
        
       | hrdwdmrbl wrote:
       | This sounds superior to social networks providing 3rd party
       | access to your graph
        
       | civilized wrote:
       | Dumb question. We already have a social network called the
       | internet. What exactly are we trying to add on top here and why
       | does it need a blockchain?
       | 
       | If it's the ability to publish and subscribe to content, why not
       | just do some fancy version of RSS?
        
         | k__ wrote:
         | I think, blockchains are a reasonably well understood
         | mechanism, albeit not the one with the best performance
         | characteristics.
         | 
         | If you look into the specs for decentralized identifiers
         | (DIDs), they don't define how a "method" needs to implement its
         | interface.
         | 
         | There are solutions that use blockchains (Ethereum), others use
         | DAGs (IPFS, IOTA) and some are even static without any server
         | required.
        
         | NoGravitas wrote:
         | Obviously not a dumb question at all. My favorite "social
         | network" currently is the Gemini and Gopher blogging community.
         | No bad incentives, people are posting things that genuinely
         | interest them, and it's easy to follow anyone who's posting
         | stuff that interests me. It's also usually easy to directly
         | communicate with people about things they've written, via
         | email.
         | 
         | The bad side is the barrier to entry (a hobbyist-level
         | knowledge of internet protocols, and the ability to either
         | self-host or seek out a managed server). It would be nice for
         | people to be able to just install a program and be able to both
         | write and read things. This is something that will require some
         | protocol and application design to keep decentralized, but
         | there's no reason to believe that a blockchain is needed, or
         | even helpful.
        
         | varunsrin wrote:
         | not a dumb question.
         | 
         | if you squint, the protocol i've described is really a fancy
         | version of RSS. In fact, the original brainstorm doc for this
         | idea was titled RSS+ :)
        
           | civilized wrote:
           | I could note that RSS has worked fine for decades without a
           | blockchain, but for a web3 visionary, I imagine that's beside
           | the point.
        
           | rambambram wrote:
           | Nice! Did your original brainstorm doc contain more ideas
           | about RSS than in this final article?
           | 
           | I just subscribed - by RSS - to your blog. I'm looking
           | forward to read more about RSS.
        
         | bsedlm wrote:
         | I think that's the wrong question
         | 
         | IMO, a better question (two questions) is where is RSS now and
         | how did RSS get there?
        
           | civilized wrote:
           | Those seem like follow up questions to my questions rather
           | than suggestion that my questions are the wrong questions.
        
       | grishka wrote:
       | ActivityPub is "sufficiently decentralized" in my book. I don't
       | consider decentralizing name registry a requirement -- DNS is a
       | sufficiently decentralized name registry we already have and know
       | how to manage. I don't consider cryptographic keys a viable form
       | of identity because they absolutely inevitably leak into the UX
       | and hopelessly ruin all of it. To add to that, as someone who has
       | worked in a real-world popular social media company, I can assure
       | you that account recovery is not something "nice to have", but
       | rather a hard requirement -- and it's impossible, by design, in a
       | public-key-crypto-based system.
        
         | riffic wrote:
         | DNS also has the advantage of having won "the test of time" so
         | we know it's not going away anytime soon.
         | 
         | A phenomenon sometimes referred to as the Lindy effect:
         | 
         | https://en.wikipedia.org/wiki/Lindy_effect
         | 
         | I'd be picking this time-tested tech as a foundation over
         | anything else being pitched these days (who knows what their
         | longevity will be).
        
         | varunsrin wrote:
         | account recovery is very possible with smart contracts and
         | public-key crypto
        
           | grishka wrote:
           | So how do you do it? Who would override the authentication
           | mechanism and reset your key? How would _that_ person
           | authenticate? How would you keep your identity when _your
           | public key is your identity_? How would you stop someone
           | using your leaked private key to impersonate you?
        
             | varunsrin wrote:
             | a simple mechanism is using a smart contract to map your
             | key (0x123) to an identity (@alice). the contract can allow
             | you to transfer that identity to a different key (important
             | for key rotation) and also to set up a recovery key that is
             | also authorized to transfer the key if the primary key is
             | lost.
             | 
             | our recovery system for Farcaster has a few more bells and
             | whistles, and you can read about it here:
             | https://github.com/farcasterxyz/protocol#33-recovery
        
               | grishka wrote:
               | So it's just pushing the problem a bit further away by
               | hiding your _real_ key. See, you have to be able to
               | recover your account even if you 've lost every single of
               | your electronic devices. Every one of them. Including
               | flash drives. No data. No backups. None. Zero bytes.
               | 
               | The fundamental problem with keys is that they are files.
               | You can't exactly memorize one, not without torturing
               | yourself. You have to store them somewhere extremely
               | reliably but at the same time completely secretly.
        
               | omeze wrote:
               | The point here is that self-hosting is _possible_. Most
               | users are almost certainly going to just let a third
               | party host their keys. But if keys are identity primitive
               | at the protocol level, then the protocol prevents full
               | centralized platform capture, similar to email interop.
        
               | grishka wrote:
               | The key being _the identity_ still has the problem of not
               | being changeable, no matter how you spin it.
               | 
               | Self-hosting is possible with ActivityPub as well, but
               | without sacrificing the user-friendliness. I can already
               | see someone saying "what do you mean I have to start a
               | new account after my private key leaked".
        
               | karpierz wrote:
               | > Ownership remains decentralized because the recovery
               | address cannot make a transfer that the custody address
               | does not approve.
               | 
               | This isn't true though?
               | 
               | If I go out camping for a week and the recovery address
               | transfers my identity, I won't be asked to approve; it'll
               | simply go through after waiting 3 days.
        
         | solarkraft wrote:
         | > and it's impossible, by design, in a public-key-crypto-based
         | system
         | 
         | You can walk back on the security preventing account recovery
         | by giving your keys to a third party. This is essentially the
         | same as not having the security guarantees in the first place -
         | and it's optional and you can choose who to give the keys to!
        
         | k__ wrote:
         | _" account recovery is ... impossible, by design, in a public-
         | key-crypto-based system"_
         | 
         | I think, the Torus/web3auth people do it.
        
         | orthecreedence wrote:
         | > and it's impossible, by design, in a public-key-crypto-based
         | system.
         | 
         | I am working on a project where this is a very definite
         | possibility: https://stamp-protocol.github.io/#arch-recovery
        
           | danbolt wrote:
           | I'd really love to see this sort of thing over Bluetooth
           | between cell phones. It feels like an interesting opportunity
           | for worker solidarity.
        
             | orthecreedence wrote:
             | Odd you should mention, this project is being built as sort
             | of the cryptographic foundations of another protocol
             | adjacent to the idea of worker solidarity.
        
         | dane-pgp wrote:
         | > account recovery is not something "nice to have", but rather
         | a hard requirement -- and it's impossible, by design, in a
         | public-key-crypto-based system.
         | 
         | Can you give some examples of acceptable account recovery
         | systems?
         | 
         | Do they involve either giving up privacy (with government-
         | issued IDs, for example), or delegating the problem to another
         | system like email?
         | 
         | If email is an acceptable system to base account recovery on,
         | then couldn't users just store their recovery private key in an
         | email sent to themselves (or saved as a draft)?
        
           | grishka wrote:
           | > Do they involve either giving up privacy (with government-
           | issued IDs, for example)
           | 
           | Sometimes, yes. But then presenting a government-issued ID is
           | kinda inescapable -- this is also a requirement for
           | participation in crypto. You can't buy cryptocurrency without
           | KYC. And you sure as hecc need some sort of tokens for these
           | "fully decentralized" identity schemes because they
           | inevitably are a cryptocurrency with extra functionality duct
           | taped to the side.
           | 
           | > or delegating the problem to another system like email?
           | 
           | That's also an option.
           | 
           | > If email is an acceptable system to base account recovery
           | on, then couldn't users just store their recovery private key
           | in an email sent to themselves (or saved as a draft)?
           | 
           | And if their email account is broken into and the private key
           | gets into someone else's hands, how exactly do they prevent
           | potential impersonation without starting a whole new online
           | life, ideally without their followers even noticing?
        
       | riffic wrote:
       | ActivityPub or a successor protocol will eclipse everything else
       | on a slow but attainable timeframe.
       | 
       | We won't notice it really until it hits a certain tipping point,
       | which will look a lot when interoperable email started to take
       | off (mid-1990s or so)
       | 
       | an aside but does anyone else remember when everyone was telling
       | you their AOL _Keyword_?
        
       | skeyo wrote:
       | I don't think voting and NFTs is going to be enough to drive
       | mainstream audiences in.
        
       | betwixthewires wrote:
       | Meh, you don't need a blockchain for any of this.
       | 
       | Look at nostr https://github.com/nostr-protocol/nostr
       | 
       | There's also Revolver
       | https://blog.freespeechextremist.com/blog/revolver-kickoff.h...
       | it is in development and very interesting, will be available to
       | the public for testing Soon(tm) from what I gather.
        
       | solarkraft wrote:
       | You may or may not be a crypto currency shill, but if you're not
       | you may want to consider that the term "smart contract" in the
       | preview picture will make your article go straight into the trash
       | for a lot of people.
        
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