[HN Gopher] Football shirts chart the rise and fall of tech giants
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Football shirts chart the rise and fall of tech giants
Author : marban
Score : 18 points
Date : 2022-07-01 07:40 UTC (1 days ago)
(HTM) web link (restofworld.org)
(TXT) w3m dump (restofworld.org)
| sys_64738 wrote:
| Commodore used to sponsor Chelsea and Bayern Munich in the 80s.
| This isn't a recent phenomenon.
| sien wrote:
| Remarkably people are still making replicas of those shirts.
|
| https://www.3retro.com/brand/score-draw/bayern-munich/
|
| It shows some weird value of these things. What other
| advertisement would people pay GBP 25 for almost 40 years
| later?
| capableweb wrote:
| Hitachi used to sponsor Liverpool in 1979 as well. You know how
| I know this? I read this article:
| https://restofworld.org/2022/football-shirt-tech-sponsorship...
|
| I don't think that article (nor the one in the submission)
| claims that this is a recent phenomenon.
| baxtr wrote:
| I have never really understood the value of soccer jersey
| sponsoring. It's gotta be a "we-have-too-much-money-and-
| don't-know-what-to-do-with-it" phenomena.
| emilsedgh wrote:
| I never understood why Pirelli was Inter Milan's sponsor for
| more than 2 decades. I always thought to myself: What's the
| return of investment there?
|
| But then I realized I only know Pirelli because of that
| sponsorship.
|
| Now I have never bought a tyre in my entire life and I couldn't
| care less about tyres but as far as brand recognition is
| considered that investment has worked.
| yareally wrote:
| My car came with higher end perellis. Was not that impressed
| by them, but could be my bad luck.
|
| After hitting a fairly big pot hole, it caused a major bubble
| to form on the side of the rubber. Switched them out for
| Michelin and haven't had an issue 2 sets later
| EarlKing wrote:
| If you recognize the brand but have never been inclined to
| make a purchase... it hasn't worked.
| harlanlewis wrote:
| There was an article investigating something similar about a
| month ago - The Economics of Stadium Names: Sell your stock in
| (most) companies that buy them https://axiomalpha.com/the-
| economics-of-stadium-names/
| httpz wrote:
| The ROI is hard to know but there certainly is value.
|
| Are you questioning the value of all impression based
| marketing?
| EarlKing wrote:
| If you don't know the ROI then you cannot compute the
| value... and hence you're not even wrong.
| missedthecue wrote:
| Probably makes sense for sports betting companies.
| baxtr wrote:
| Yes, that's a valid point. I guess the same is true for sport
| brands.
| dfxm12 wrote:
| Maybe the execs just like going to the games in luxury boxes.
| You do get a little more than your name on the kit.
| boomboomsubban wrote:
| Plus you can offer the boxes to your clients or manufacturing
| partners to ensure good relations with them.
| nikanj wrote:
| Bragging rights. "That's my company, right there on the left
| shoulder of Wayne G"
| EarlKing wrote:
| "GOODYEAR" plastered across a quarterback's ass would be good
| just for the giggle factor.
| [deleted]
| texaslonghorn5 wrote:
| Interesting article. Wonder if similar analysis could be done
| with named sports stadiums.
| gumby wrote:
| There was a post on just this issue (financial impact of naming
| a sports stadium) on HN in the past few weeks
| texaslonghorn5 wrote:
| https://news.ycombinator.com/item?id=31620348
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