[HN Gopher] Swag in the Tech Industry
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       Swag in the Tech Industry
        
       Author : jasoneckert
       Score  : 40 points
       Date   : 2022-06-26 13:09 UTC (1 days ago)
        
 (HTM) web link (triosdevelopers.com)
 (TXT) w3m dump (triosdevelopers.com)
        
       | cookiengineer wrote:
       | I usually don't like conference swag because most of the stuff is
       | honestly useless anyways. We all have probably thousands of pens,
       | pencils and blocks of paper by now. Not to mention all the
       | stickers that get thrown away immediately.
       | 
       | The only time I was jealous of other conference attendees was
       | when they ran out of a multi-USB adapter set that was given out
       | as branded swag.
       | 
       | Weeks of looking online later I finally found the manufacturer:
       | van maehlen and its allroundo sets. [1]
       | 
       | I instantly bought it and it's since been always in my backpack.
       | The only other swag I still have and actively use is a
       | rubberducky and a teensy ;)
       | 
       | [1] https://www.vonmaehlen.com/allroundo-c
        
       | 0des wrote:
       | I'd rather they just not make swag and put that money into their
       | employees so they can be happier and stick around longer. The
       | best services I've used have the same faces when I need
       | something. They build better projects that stay true to the core
       | objectives.
        
       | standardUser wrote:
       | It's true some swag has endeared me to companies, like my
       | awesome, color-changing Weather Underground mug. But the vast,
       | vast majority is low-quality garbage that I wish never existed,
       | and certainly wish never become my burden to dispose of.
       | 
       | I say, aim for a tiny amount of high-quality swag. Or hell, just
       | give people branded gift cards!
        
         | bonestamp2 wrote:
         | Agreed. If it looks like swag then I'm not bringing it home. If
         | it looks like a shirt someone would pay for then now you've got
         | something more people will wear.
         | 
         | My kid had a birthday party at a local trampoline park and they
         | gave him a t-shirt. I wasn't expecting much, but it was really
         | cool. It had a piece of original art on the front, followed by
         | the name of the park underneath. Even with the name of the
         | business, it didn't look like an advertisement because the name
         | of the business doesn't sound like a business. Everyone around
         | here knows exactly what it is, but if we went somewhere else it
         | just looks like a fun t-shirt from the kids section at a
         | department store. They perfectly nailed the balance between
         | serving the business and the customer at the same time.
        
         | toomuchtodo wrote:
         | Comfy T-shirts are always welcome swag.
        
           | standardUser wrote:
           | For me, those are PJ shirts at best. But most swag shirts
           | aren't that comfy!
        
           | pamelafox wrote:
           | FYI- I can't currently wear t-shirts since I've been either
           | pregnant or nursing for the last 3 years. T-shirts aren't
           | compatible with pregnant/nursing bodies, so I just decline
           | them or immediately give them away when I receive them. Zip-
           | ups are actually the most compatible, of all the clothing
           | swag, and my partner can attest to how frequently I steal his
           | swaggy zip-ups. :)
           | 
           | Generally I think that if there is going to be swag given
           | away, people should get to opt in to swag or such swag should
           | be wholly biodegradable.
        
             | [deleted]
        
             | angrais wrote:
             | Why couldn't you accept it, then wear it when you're not
             | pregnant or nursing? Could be a nice gift to your future
             | self (depending on the t-shirt!)
        
           | closewith wrote:
           | Not always welcome - I certainly decline or recycle all the
           | branded clothing I get. Better if it was never made.
        
             | 1-more wrote:
             | I won a trip to a conference in Las Vegas. I didn't want to
             | go but it was made clear that I couldn't turn it down.
             | Looking around and just seeing the oceans of garbage being
             | made to hand out to people who didn't want or need it on
             | top of everything else that horrifies me about Las Vegas
             | put me in a really awful mood.
        
         | allenu wrote:
         | I used to accept the free stuff given away at conventions and
         | conferences, but after realizing most goes in the trash, I just
         | say no now. What I like to think to myself when they are
         | handing free swag out now is, "Here, you put this in the trash
         | for me."
        
           | [deleted]
        
           | standardUser wrote:
           | Same, the only stuff I get stuck with now is the stuff my
           | company sends me. And it might look bad if I asked them to
           | stop sending me their "gifts"!
        
             | dylan604 wrote:
             | No, this is actually the worst to me. No, I will not
             | actively wear your SWAG like it's special. I actually find
             | it sad that so many employees actively wear company SWAG.
             | It's even worse when the employees purchase it.
        
       | caramelcustard wrote:
       | To be honest, if the swag isn't related to what the company does,
       | i'd be more interested in the manufacturer of the swag rather
       | than the company that ordered it.
        
       | baron816 wrote:
       | I had the opportunity to get a very high quality leather bomber
       | jacket for my division at my company. The thing probably cost the
       | company over $1k. I decided not to take it since I probably
       | would've never worn it and didn't want to waste such a beautiful
       | thing.
        
         | boopboopbadoop wrote:
         | I bet your manager and/or peers looked at you like you were a
         | blasphemer. I don't know how it became normal to want to
         | advertise for an employer. Good for you, I would have done the
         | same.
        
       | csomar wrote:
       | My most favorite is Lufthansa USB drive:
       | https://webimg.secondhandapp.at/w-i-mgl/6107ec05459d38277e6b...
       | 
       | It has very nice and slick look, and is actually very useful.
        
       | ovex wrote:
       | I am not a brand ambassador or a living billboard and some random
       | company is not part of my identity, which is why I dislike
       | wearing t-shirts with company logos.
        
       | 3qz wrote:
       | Wearing tech swag is for people who use Android phones
        
       | screye wrote:
       | I actively HATE _most_ company swag.
       | 
       | Clothing is the most universal & oldest manner in which most
       | people express themselves. To tie your company to your identity
       | so explicitly is unhealthy, and swag signals that to everyone
       | within eyesight. My disdain most applies to every fashion with
       | blocky company branding.
       | 
       | There is a way to do swag tastefully. I love MSFT's patent cubes
       | and laptop stickers, it stays limited to professional life.
       | Useful electronic gifts (tablets, headphones) are great, because
       | the branding is an organic part of the product you buy. Even
       | clothing can work, if the branding is undetectable. (Themed
       | around tech, but not the company).
       | 
       | No, don't give me a 300$ Patagonia jacket or hiking bag with
       | massive unremovable branding. I want to go climb my target
       | mountain on it, and I do not want 'company name' plastered over
       | some of my fondest memories. NO ONE has ever looked at a person
       | wearing 'company brand' t-shirt and thought : "Gee, they must be
       | smart, they work for big-name company'. This is further
       | exacerbated by the fact that big name FANG+ companies are
       | effectively in the business of advertisement and attention
       | exploitation.
       | 
       | As long as tech people keep wearing terribly fitted company swag
       | for everyday activities, I can't sympathize with their complains
       | about tech careers perceived negatively in the dating market. We
       | brought this upon ourselves.
        
         | c0mptonFP wrote:
         | I like my company and I think the logo looks cool. Simple as
         | that.
         | 
         | But according to you I have an unhealthy identity problem or
         | longing for validation if I wear a t-shirt?
        
           | zeronine wrote:
           | correct
        
           | screye wrote:
           | I admittedly went a little overboard with the tone of my
           | comment. I bet most people do not think as much about company
           | swag. Why rain on your parade right ?
           | 
           | I do think tech generally has an unhealthy problem of over-
           | identifying with their company and that there is a certain
           | insular monoculture resulting from it.
           | 
           | At the end of the day, tech is situated within the greater
           | social context around it. Any one who has their ears to the
           | ground will know the most common complaints by young people
           | in tech and how it ties into society's perception of young
           | men in tech.
           | 
           | I deeply respect anyone does not care about how society
           | perceives them and can march on un-affected. At the same
           | time, I see propagation of incorrect myths and resulting
           | insecurities within younger tech workers. If you are an
           | average human that's susceptible to all the common markers of
           | status around them, then some counter to big-tech koolaid
           | might be in order.
        
             | Apocryphon wrote:
             | You're right about the creepy over-branding that tech
             | companies often indulge in. But it feels like now, four
             | years after the Cambridge Analytica scandal implicated
             | Facebook, three years after HBO's _Silicon Valley_ ended,
             | two years into the Great Resignation, and at the precipice
             | of an impending recession, people are not looking at tech
             | companies in the same starry-eyed way they did a decade
             | ago.
        
         | alisonatwork wrote:
         | I hate it too, and not just because it's making my body a free
         | billboard that advertizes the company. It's because I don't
         | want more clothes, period. I think it's fair to assume that
         | anyone who works at a tech company - certainly in the dev
         | department - is not going to be experiencing any personal
         | shortage of clothing. Unless the point is to provide a
         | corporate uniform, why give people more day-to-day stuff that
         | they clearly already have enough of, seeing as they survived
         | perfectly fine up until getting that job? It's profligate and
         | gross.
         | 
         | And that holds true for pretty much every form of company swag,
         | to be honest. Is there any product the average upper middle
         | class professional is seriously lacking in their personal life
         | that would be cost-effective for an employer to provide in a
         | swag bag? Realistically, no. It's all just a massive waste.
        
           | Apocryphon wrote:
           | Why don't you just donate the clothing?
        
         | _se wrote:
         | I love my branded stuff. Most of my coworkers do too. It's nice
         | and it looks good. I actually get compliments on a specific
         | jacket that I have a couple of times per month from others
         | saying they wished their company would do it (not developers
         | saying this, of course). YMMV I guess? I don't think I would
         | continue to work somewhere if I hated them as much as you seem
         | to hate every possible employer.
        
         | 3qz wrote:
         | > manner in which most people express themselves
         | 
         | tbh I think this is not true in tech. More like laptop stickers
         | and luxury Twitter bios. Sometimes I wonder if my coworkers
         | know they have a physical form
        
         | willis936 wrote:
         | I'd much rather wear a logo of a company I choose to spend a
         | third of my day supporting than that of a media or clothing
         | franchise. If branding is unhealthy then surely the one chosen
         | is healthier than the one prescribed.
        
         | chrisseaton wrote:
         | > To tie your company to your identity so explicitly is
         | unhealthy
         | 
         | They're just clothes! Most people aren't that much into
         | fashion!
        
       | jjcm wrote:
       | If anyone is interested in leveling up their swag at the expense
       | of time, going directly to tailors in Asia (I use Vietnam) can
       | massively increase the quality, while providing the same expense
       | and delivering more money to those who make your clothes.
       | 
       | For the same price as a sweater with a logo on it, I got bespoke
       | wool pea coats made for everyone on my team (made to fit to their
       | measurements), with custom printed lining and an embroidered
       | subtle logo on it. Final cost with shipping was about $70pp.
       | Tailor made clothes look so much better and it makes people want
       | to wear them more. The cost was time - it's about a 2mo
       | turnaround and you'll be looking at about 8 hrs of spend on your
       | end coordinating things.
        
         | avani wrote:
         | I'd love to hear more about your contact and process for this.
        
         | CharlesW wrote:
         | That's really interesting. How does one even start? Are there
         | any guides? Did you use a broker?
        
       | ramesh31 wrote:
       | The key with t-shirts is quality. Spend the extra $5 a piece for
       | screen printed American Apparel, and I'll wear that thing every
       | day until it has holes. But random cheap shirts go straight to
       | the trash.
        
         | xhkkffbf wrote:
         | Hanes Beefy T for me. AA stuff is too trendy. I need something
         | that can handle some wear and tear.
        
       | tqi wrote:
       | Might be nice if people could read comment threads like this one
       | and realize that there is no "right" answer to many questions,
       | only individual opinions that live on a spectrum of individual
       | opinions.
        
         | anonymous_sorry wrote:
         | So you're saying our employers should ask us if we want swag
         | before ordering it? Great idea!
        
           | tqi wrote:
           | I'm saying there isn't a single answer to the question that
           | everyone will be happy about.
        
       | rjsw wrote:
       | Wearing a swag T-shirt right now.
        
       | [deleted]
        
       | mattbee wrote:
       | My swag lesson: everyone likes bottle openers! But international
       | travellers can't take pointy/blady things back in hand luggage. I
       | had a lot of those things left over after that show.
        
         | carabiner wrote:
         | Do they really? I'd think everyone who drinks already has a
         | couple. I've got two at all times (one that's part of a
         | multitool, and a separate titanium one from a Kickstarter).
        
         | jaredsohn wrote:
         | >everyone likes bottle openers
         | 
         | I have no use for one. Haven't opened a bottle in a few years
         | now. And maybe have done so at most 30 times throughout my
         | life. (Don't drink soda and rarely drink alcohol.)
        
           | xhkkffbf wrote:
           | Most of the alcohol these days has pull tabs or twist tops.
           | There was a time when the companies tried to pretend that old
           | bottles with old caps were somehow better but I think that
           | urge has faded.
        
             | tom_ wrote:
             | Untrue for bottled beer in the uk!
        
             | fleddr wrote:
             | Not true in the Netherlands, which is why the average dutch
             | person can open a bottle of beer with various objects, such
             | as a lighter, keys, anything small and stiff, tabletop or
             | teeth.
        
         | macksd wrote:
         | I certainly don't, and I would like them even less if multiple
         | companies were sticking them in my hand at a trade show. I
         | think generally the tech industry could do with less focus on
         | alcohol. I don't drink, but I used to be okay with going to
         | socialize with coworkers at a happy hour. But it doesn't take
         | very long to tire of leadership talking about inclusivity, and
         | then only planning alcohol-focused team events, when they all
         | know I'm not into it. But more to the point: a lot of harmful
         | stuff happens to your team when everyone is drunk. It's hard to
         | work with someone who threw up in your Uber the night before. I
         | don't know why some companies keep rolling those dice.
        
           | happyopossum wrote:
           | > a lot of harmful stuff happens to your team when everyone
           | is drunk
           | 
           | As you've proven, having alcohol based events doesn't require
           | anyone (and def not everyone) to get drunk.
           | 
           | > It's hard to work with someone who threw up in your Uber
           | the night before
           | 
           | You clearly have some issues with people who drink to excess.
           | That's your prerogative, so maybe you should work with
           | different people.
        
             | macksd wrote:
             | And how many different companies should I work at before I
             | conclude that the industry in general could use a change
             | and that it's not me that needs to make changes?
        
           | alisonatwork wrote:
           | In some countries non-alcoholic drinks also require a bottle
           | opener (or some creative usage of a nearby straight edge) to
           | open.
        
           | pamelafox wrote:
           | Agreed! I stopped drinking at work event years ago in order
           | to minimize the risk of bad stuff happening, and then stopped
           | drinking entirely due to pregnancy/nursing, so I've no idea
           | what I'd do with a bottle opener.
           | 
           | One of the nice things about remote-friendly companies these
           | days is less pressure to be around alcohol-infused events.
        
         | ryukafalz wrote:
         | Yeah, this reminds me of one of the swag items at KubeCon a few
         | years ago. Someone was giving out DevOps Magic 8 Balls. My
         | first thought: "oh that's fun!" My second thought: "wait this
         | is annoying to get back home on the flight."
        
       | keithnz wrote:
       | or, you get to a certain level of popularity and you can sell
       | your swag, like https://thegithubshop.com/
       | 
       | Going to Microsoft events in the late 90s, early 2000s I remember
       | getting all kinds of good swag, webcams, toolkits, t-shrts, usb
       | drives, headsets.
        
       | MangezBien wrote:
       | I generally hate swag, but my company gave me a coffee mug that
       | is the best mug I've ever used.
        
       | [deleted]
        
       | austinl wrote:
       | A few of the Goodwills in San Francisco are full of company swag
       | and it's kind of bizarre. Like hey, I could buy this Uber-branded
       | Patagonia jacket having never worked there. Also weird in a way
       | to subject less fortunate folks to wear company branded clothing,
       | but I guess they don't have to buy it.
       | 
       | On the other hand, it's also common (and somewhat strange) to see
       | homeless in SF wearing company branded clothing that was donated.
        
       | rsynnott wrote:
       | As an extremely lazy person, I quite like the t-shirts, as they
       | reduce the amount of clothes shopping I have to do. Also
       | sometimes people get quite creative with them; I prefer the ones
       | that aren't really identifiable as swag by the general public
       | (which I suppose makes them... not conventional swag, really?)
        
       | post_break wrote:
       | I have a very nice yeti cup company from a certain company. Use
       | it daily. The company had a super serious data breach so we
       | didn't use them and it makes me think about it from time to time.
        
       | onion2k wrote:
       | As a counterpoint, I flat out refuse to buy anything from any
       | company that gives out plastic destined-to-spend-1000-years-in-
       | landfill crap. Spend your marketing budget funding open source
       | project maintainers on the other hand, and I will _listen_.
        
         | iLoveOncall wrote:
         | So you aren't buying anything from any company ever? I'm pretty
         | sure there isn't a single company that has been alive for a
         | year and hasn't distributed some branded pens or other crappy
         | items like that.
        
       | bloodyplonker22 wrote:
       | The AWS re:Invent conference had great and easy-to-get swag when
       | it first started. Almost every booth was giving away some type of
       | swag with value comparable to a T-shirt. All you had to do was
       | stop by the booth, and they'd gift you something, no questions
       | asked. 10 years later, you go to any company's booth and they're
       | making you jump through hoops, fill in forms, do quizzes and
       | exercises and contests to get a T-shirt. Many booths are not
       | offering anything. The only freebies are stickers and trinkets
       | worth a few pennies. Even Amazon's own AWS hoodie, which they
       | give out at every re:Invent conference, has decreased in quality,
       | greatly. I remember one particular year, the hoodie was so thin
       | and cheap that I gave it to a homeless person on the streets of
       | Vegas. Over the course of many years at re:Invent, companies
       | realized that the ROI on swag was extremely low, perhaps even
       | negative.
        
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