[HN Gopher] Hell is ourselves
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       Hell is ourselves
        
       Author : cratermoon
       Score  : 51 points
       Date   : 2022-06-25 16:00 UTC (2 days ago)
        
 (HTM) web link (www.thenewatlantis.com)
 (TXT) w3m dump (www.thenewatlantis.com)
        
       | wonderwonder wrote:
       | Firmly believe that these algorithms will be the downfall of
       | society. They are driven by pay per click/ view advertising and
       | have done more to echo chamber people than anything in history.
       | You are only shown news and videos that support what you already
       | believe. If you don't believe it at first you will soon as you
       | are just going to get fed messages enforcing what you clicked on.
       | 
       | Remember when the NBA player believed in a flat earth because of
       | a youtube rabbit hole? This is what's caused the massive
       | political split in the US and perhaps eventually the collapse of
       | democracy.
       | 
       | With that said there are few sites more frustrating than the
       | Google News homepage. I clicked on a marvel movie review months
       | ago and now half my news is comics related. Drives me insane.
        
         | akomtu wrote:
         | > that support what you already believe
         | 
         | More likely, the echo chamber algorithm wants to show you what
         | will trigger you the most, so you'd contribute as much of your
         | energy as possible in response. I believe that somewhere in the
         | dungeons these companies keep user profiles with red-blue
         | response maps: areas with red mean that the user will be
         | outraged with this statement, and areas with blue mean
         | something that the user agrees with religiously. By skillfully
         | matching these red-blue maps with each other, the algorithm
         | creates an angry echo chamber.
        
           | cratermoon wrote:
           | The behaviors they try to evoke are less like outrage and
           | more like gambling. It just so happens that many people are
           | motivated by controversy, but just as many are motivated to
           | get likes, follows, or just to see if the next pull of the
           | lever will come up all 7s. In Vegas, the slot machines and
           | games are explicitly designed to pay off in small amounts
           | just enough to keep the player engaged, hoping for the big
           | payoff. Some of those same game design theorists have worked
           | with social media companies.
           | https://www.economist.com/1843/2016/10/20/the-scientists-
           | who...
        
       | mrwnmonm wrote:
       | I like this one very much from that series
       | https://www.thenewatlantis.com/publications/reading-ourselve...
        
       | widjit wrote:
       | a big chunk of the people who read HN are the exact people
       | responsible for the systems and algorithms that create (and
       | perpetuate) the solipsistic hell-mirror described in the article
       | 
       | my least favorite part of engineering is that it is led by smart,
       | capable humans who diligently build systems to destroy the best
       | things about being a human
        
         | musha68k wrote:
         | I'm still hoping it's slowly getting better though.
         | 
         | I just recently had some eye-opening actual seeing-forest-from-
         | the-trees moment myself through this book and the different
         | insider perspectives collected therein:
         | 
         | https://us.macmillan.com/books/9780374538675/voicesfromtheva...
        
           | musha68k wrote:
           | I actually listened to the audiobook, which was very well
           | done if anyone else is genuinely interested:
           | 
           | https://www.audible.com/pd/Voices-from-the-Valley-
           | Audiobook/...
        
           | cratermoon wrote:
           | In _Silicon Values_ [1] author Jillian C. York does a good
           | job describing the user-attention-as-profitable-product
           | perspective.
           | 
           | 1 https://www.versobooks.com/books/4034-silicon-values
        
         | leto_ii wrote:
         | There were a lot of smart capable humans working for the Nazis
         | as well. The issue is not so much the individual, as the
         | social/economic system they're a part of.
        
         | AtlasBarfed wrote:
         | Facebook was actually fun until monetization and creepiness
         | destroyed the vibe.
         | 
         | Now you get reminded every two friend posts (of those that
         | still do) of a creepily targeted ad, and then of course another
         | 1-2 posts mixed in from "friends" trying to monetize their
         | daily reiki personal training life coach bullshit, but you keep
         | them around because you've known them for a long time.
         | 
         | Manipulative ads that are coarsely targeted I think we got used
         | to from television. But manipulative ads with foreknowledge of
         | your medical google searches is fucking creepy.
         | 
         | The engineers were following the orders of the businessmen.
         | Does it excuse it? No, but I'm hard pressed to see any salaried
         | employee not actively working against the greater interests of
         | mankind and the world.
         | 
         | Hell is truly us. We are our greatest and only true enemy.
        
           | cratermoon wrote:
           | > Facebook was actually fun until monetization and creepiness
           | destroyed the vibe
           | 
           | The same can be said of social media generally. Some manage
           | to disguise it better than others, but they are all selling
           | you, the user, your data and your attention, to sell ads. To
           | do that, they work hard to show you a world that they think
           | you want to see.
        
       | octokatt wrote:
       | > Being self-conscious, then, relies on the gaze of someone else.
       | "The Other penetrates me to the heart," Jean-Paul Sartre writes,
       | describing Hegel's intuition about how we are dependent on one
       | another in our very being. "I cannot doubt him without doubting
       | myself, since 'self-consciousness is real only in so far as it
       | recognizes its echo (and its reflection) in another.'"
       | 
       | > Personalizing algorithms thus offer a startling twist on
       | Hegel's idea, as we begin to see ourselves more and more through
       | the gaze of these unselfconscious but intelligent and highly
       | attentive algorithmic "others."
       | 
       | This article is a little heavy on prose, but this part was
       | interesting. We define ourselves in part by how others see us
       | (i.e., programmer, husband, poor, rich, crazy, inspired). As more
       | of our social feedback comes from algorithms, it changes our
       | self-perception.
       | 
       | Anyone who's read through, say, Antisocial, is probably already
       | aware. But the idea of the algorithm's gaze... that sticks with
       | me a bit.
        
       | night-rider wrote:
       | Yet targeted ADs get it wrong. A lot. I'm male and still get ADs
       | for tampons in Facebook and YouTube. Google and Facebook have a
       | whole decade of my browsing history and still can't infer I'm
       | male.
        
         | widjit wrote:
         | FB/Google/etc. don't actually need to make correct inferences,
         | they just need to provide infographics that _say_ they are
         | correct so that marketing departments can report to their
         | superiors that they are responsibly spending advertising
         | dollars and getting  "impressions" from the right people
         | 
         | it's a multi-tier confidence game
        
           | cratermoon wrote:
           | They also just need to provide enough stimulus to the users
           | to keep them engaged. Whether that means posting, commenting,
           | or just refreshing their feed, the end result is a) the user
           | counts as active and b) the user is contributing, for free,
           | to the overall content that gives the userbase as a whole a
           | reason to keep coming back.
           | 
           | The 'secret' I learned from AdTech is that while the social
           | media companies do need, to some extent, to be able to show
           | their customers that buying ads provides value, what the
           | social media companies need for themselves is just to keep
           | the users engaged and coming back, generating content (posts
           | and comments) for free so that there are pages in which to
           | place ads and generate impressions.
        
           | throw8383833jj wrote:
           | and since Big brand advertisers (that can't calculate ROI)
           | are the biggest spenders, most ad dollar can not be
           | attributed to purchasing behavior reliably and thus wasted.
           | (queue the ebay 100% wasteful ad story)
        
           | night-rider wrote:
           | $hasCervix: falsey
        
           | walleeee wrote:
           | not only is it multi-tier, it's circular: FB/Google/etc
           | marketing depts eat the same dogfood when it's served back to
           | them
           | 
           | hence stuff like this https://www.memo.co
           | 
           | (note the Google endorsement if you scroll down)
        
         | rhn_mk1 wrote:
         | They probably can, but they prefer not to make it too obvious.
         | 
         | https://www.vox.com/the-goods/2020/4/9/21204425/targeted-ads...
        
       | Der_Einzige wrote:
       | Btw this is a reference to sartees quote "Hell is other people"
       | from this book
       | 
       | https://en.m.wikipedia.org/wiki/No_Exit
       | 
       | I choose this for my GitHub name - with the unspoken ending being
       | "Hell is other people's code"
        
         | psbp wrote:
         | "Hell is other people" is supposed to mean "Hell is ourselves"
         | 
         | It seems like the article makes the connection, but it doesn't
         | make it clear that the whole point of the famous line is that a
         | critical self-perception, sprouted from a fear of an ambiguous,
         | judgmental "other", is truly our undoing.
        
           | cratermoon wrote:
           | When Satre wrote "Hell is other people", he meant "other
           | people". Hell is thinking that our "self" is solely what
           | other people tell us it is.
        
           | widjit wrote:
           | "Hell is my own code" still works in my case
        
         | jamal-kumar wrote:
         | Yet heaven is each other [1]
         | 
         | [1] https://1000wordphilosophy.com/2021/02/08/hell-is-other-
         | peop...
        
       | antiverse wrote:
       | I'll save you the trouble of reading, whatever this is. Here you
       | go:
       | 
       | >But what is the psychological impact of a bespoke Internet,
       | tailored to you, and one where it is increasingly difficult to
       | outrun yourself? "Bespoke" sounds luxuriously considerate, but it
       | also entails a kind of revelation. It comes from the older word
       | bespeak, which refers to an indication or a piece of evidence.
       | Sewn into the bespoke is the fabric of external judgments. In the
       | tailor's series of sartorial calculations and decisions, the
       | wearer is shaped, a silhouette is cast.
       | 
       | Imagine seriously writing word salads and calling them articles.
       | It's too disjointed with no coherent thesis to it, and just
       | meanders for what is (i imagine) an attempt to fulfil a wordcount
       | quota.
        
         | WaxProlix wrote:
         | It's asking what we will make of ourselves when the determining
         | factor of Identity - the returned gaze of the Other - is 'just'
         | an AI. Hegelian dialectic and such aside, it's an interesting
         | question and I for one found the article more or less readable,
         | if a bit on the self indulgent side (as these types of essays
         | tend to be).
        
           | _mhr_ wrote:
           | What do you consider to be the difference between identity
           | and Identity? Or other and Other?
        
             | klodolph wrote:
             | https://en.wikipedia.org/wiki/Capitonym
             | 
             | > A particular example of where capitonyms are prominent is
             | in terminology relating to philosophy, [...]. Capitalized
             | words are often used to differentiate a philosophical
             | concept from how the concept is referred to in everyday
             | life, [...]
             | 
             | In other words, capitalizing "Identity" or "Other" just
             | means that the word has a specific meaning in this
             | particular text, and the dictionary definition may be
             | unreliable.
             | 
             | "The Other" is often capitalized.
             | 
             | https://en.wikipedia.org/wiki/Other_(philosophy)
             | 
             | I'll also just note that, for the tech-minded folks, some
             | of these philosophical concepts have surprising relevance
             | to applications in machine learning & AI, especially these
             | days. Epistemology was a purely philosophical topic until
             | machine learning researchers stumbled around trying to
             | reinvent it.
        
             | WaxProlix wrote:
             | capitalization?
        
         | AndrewKemendo wrote:
         | Can you clarify what is confusing about the quote that you
         | reference above?
         | 
         | It seems pretty well formed and makes it's point succinctly and
         | with a reasonable metaphor.
        
           | Aperocky wrote:
           | > succinctly
           | 
           | Really? I can think of plain english way to describe (if I
           | understood it correctly) the sentiment in less words and far
           | less cognitive load.
           | 
           | Personally I feel repelled towards this in the same way as
           | code golf, except it's also long, so perhaps worse.
        
             | widjit wrote:
             | clearly this article is not meant for you
        
             | klodolph wrote:
             | I _like_ cognitive load when I 'm reading. Unless I'm
             | reading an email from a coworker or a manual for some
             | software I'm using, the cognitive load is nice.
        
               | new_stranger wrote:
               | I do too, but from the weight of the idea - not the
               | complexity of the delivery
        
               | klodolph wrote:
               | Complex ideas require complex delivery to communicate.
        
               | rnk wrote:
               | No they don't. This is just pointless sophistry. It does
               | not explain the idea. It's writing that looks like the
               | point is to show the writer's erudition, not explain the
               | idea.
        
               | klodolph wrote:
               | If you try to express a complex idea directly, in
               | practice, your audience often misses the point or
               | misunderstands it. The complex delivery has in it
               | redundancy. It approaches the idea from different angles.
               | It connects the idea to other ideas.
               | 
               | (That's also a misuse of the word "sophistry", by the
               | way.)
        
               | Aperocky wrote:
               | Complex idea require multiple simple deliveries in a
               | structured way.
        
               | klodolph wrote:
               | My experience is that this is often insufficient--or if
               | we suppose that it's possible, I can't figure out how to
               | express the complex idea by sticking a bunch of simple
               | deliveries together.
               | 
               | I don't want to abuse analogies, but let's say that you
               | get asked the question, "Why don't you write a computer
               | program that detects when another program hangs, and then
               | restarts the program?" If I'm just going to give an off-
               | hand answer, I'll say that this is connected to a famous
               | problem in computer science, and it's proven to be
               | impossible to solve. If I really want to explain why it's
               | not possible without hand-waving it, I'm going to have to
               | explain concepts like computability, models of
               | computation, and "code as data".
               | 
               | But it's natural to encounter people with these
               | questions.
               | 
               | Philosophy is the same way. It's easy to come up
               | philosophical questions and hard to come up with answers.
               | 
               | If you're writing an article, in either philosophy or
               | computer programming, you're going to have to be careful
               | to ride right line between simplicity and complexity. Too
               | simple, and what you're saying is incorrect. Too
               | complicated, and nobody will understand you.
        
             | AnimalMuppet wrote:
             | "Word golf" has different rules than code golf. In word
             | golf, highest score wins.
        
             | mcphage wrote:
             | > I can think of plain english way to describe (if I
             | understood it correctly) the sentiment in less words
             | 
             | I don't think the goal of any serious writing is to do it
             | in as few words as possible. Instead, the goal is to write
             | it with the right number of words. Taking a complicated
             | idea and distilling it down to concrete bullet points loses
             | all of the subtleties of the meaning, destroys the pace,
             | and any of the poetry as well.
             | 
             | What you're left with is something like
             | https://norvig.com/Gettysburg/sld001.htm
        
               | teddyh wrote:
               | As short as possible, but no shorter.
        
               | thfuran wrote:
               | >I don't think the goal of any serious writing is to do
               | it in as few words as possible.
               | 
               | Even if that's true, it's irrelevant. They were
               | responding to the claim that ithis particular piece was
               | written succinctly, which it manifestly was not.
        
         | aaroninsf wrote:
         | TLDR different people absorb and engage with information in
         | different ways.
         | 
         | What is "word salad" for you, is a lyrical and motivated
         | translation into humanist terms for the non-technical but well-
         | educated reader with a different background, reading style, and
         | perhaps, agenda.
         | 
         | The lyrical essay is a form of writing and argumentation with
         | hundreds of years of literary history. It's not meant to be a
         | man page.
         | 
         | For people rooted in this type of argumentation, fully-examined
         | metaphor is what animates ideas and frames them in terms they
         | can reason with.
        
         | musha68k wrote:
         | Definitively subjective. IMO the metaphor was apt in bringing
         | their point across. Got me thinking about other tangents like
         | general systems interplay, conway's law etc. This kind of
         | etymological philosophizing just might not be your cup of tea
         | but not everyone is like that.
        
         | dang wrote:
         | " _Please don 't post shallow dismissals, especially of other
         | people's work. A good critical comment teaches us something._"
         | 
         | https://news.ycombinator.com/newsguidelines.html
        
         | nelox wrote:
        
       | thenerdhead wrote:
       | This article is hard to understand the point, but it feels like
       | it's talking about ridding one's ego.
       | 
       | The biggest ego trip is getting rid of your ego. - Alan Watts
       | 
       | TikTok and other "for you" infinite feeds only feed our egos.
       | They prey on our inability to think for ourselves and have us
       | desiring what others have (or claim to have).
       | 
       | I think one needs to think deeply about who they are as a person
       | and hold the integrity to maintain their character. These
       | platforms will give you fragmented pieces of what your identity
       | might be rather than what you believe you should be. In other
       | words, we should trust ourselves more that we're on the right
       | path.
        
         | klodolph wrote:
         | I don't think that's an accurate description of what the
         | article discusses.
         | 
         | The article is more about how our perception of reality is
         | distorted by our interactions with algorithms that attempt to
         | cater to our taste (or if not, at least get us to watch more
         | ads).
        
           | thenerdhead wrote:
           | I see that perspective too. It mostly read to me as a Jungian
           | self/ego fight being amplified by personalized tech.
        
       | Zababa wrote:
       | > In my 2015 book The Four-Dimensional Human, I describe a failed
       | promise of the 1990s Internet: that it would free us from our
       | earthly identities and let us move like quicksilver through
       | cyberspace, inhabiting all kinds of experimental selves in gaudy,
       | rackety chat rooms. Instead, our online movements got pinned with
       | thumbnail avatars of our real-world faces; we solidified in the
       | heat of the personal brand. We developed what I called "chain-
       | store selves" as we spread ourselves across the Internet with the
       | trademarked consistency of a franchise.
       | 
       | Who is "us", who is "we" here? I certainly don't post my real
       | face on the internet, and don't develop a "personal brand" there.
       | Those "us" and "we" are doing a lot of heavy lifting in the
       | article, turning a sentiment felt by the author into some kind of
       | universal truth.
        
       | Agamus wrote:
       | "The feeling of being exposed occurs whenever the Internet
       | addresses us in the second person."
       | 
       | This has rubbed me the wrong way since I first saw an icon that
       | said "My Computer". That's the computer addressing me, in first
       | person, as itself, pretending to be me, with words I never
       | used... (gaaah - whose computer is it?!)
       | 
       | This was my first reaction to the new layout for Google News, for
       | example, which features a "briefing" section. Who the heck am I
       | that I need a "briefing"? I'm just here to gaze over the
       | headlines! I know myself - and I know I don't have the stomach
       | for that - I will be looking for a new news aggregator soon.
       | 
       | Can anyone else relate here?
        
       | javier_e06 wrote:
       | TV had a similar grip to society back then. I once entered a
       | circular argument with a roommate who insisted hi liked Sprite
       | better than 7UP. My retort was the fact he, like me, where
       | already indoctrinated with thousand of hours of tv commercials
       | telling us what to like. TV commercials where more casual. The
       | internet tells me: "News for YOU". I find it creepy and
       | demeaning.
        
       | hkon wrote:
       | No, I stick with the previous definition.
        
       | throw8383833jj wrote:
       | I have found the facebook algorithms to be completely inaccurate
       | in predicting my wants and needs. The products that get
       | advertised to me are laughable. I feel like they don't know me at
       | all, in the least bit. they could have 10 times more information
       | about me and it still wouldn't help. For all this talk about
       | algos knowing us and how scary it is: it just doesn't hold water.
       | at least for me.
       | 
       | Just as an example: I once searched for a hoody on google. For
       | weeks, they advertised a hoody with a disgusting piece of raw
       | meat on it. I'm mostly vegan and don't eat much red meat at all.
       | how in the world did the algo come to such a completely
       | inaccurate conclusion? A human just skimming over my profile for
       | 2 minutes would have been able to target ads much better than the
       | incredibly inaccurate job of the algo.
       | 
       | And, they have such a hard time understanding intent. I once
       | repeatedly clicked on At&t ISP ads because I hate them so much
       | (all that rent seeking behavior), and i'd like to waste their
       | stupid ad dollars. the algo, then proceeds to give me more of
       | those ads because it thinks i like it.
       | 
       | Virtually nothing I buy is a result of online advertising. I find
       | it, incredibly ineffective on me.
       | 
       | I think the term "surveillance" as used with advertising is
       | unnecessarily emotionally loaded and completely innacurate. If an
       | FBI agent or an advertiser real person was actually "surveilling"
       | my browsing habits and purchasing habits, I think they'd be able
       | to come up with a much better product recommendation and would
       | very quickly come to the conclusion that I'm not worth the ROI to
       | be advertised to in the first place for 99.9999% of the products
       | out there.
        
         | thereisnospork wrote:
         | I would posit that at least some of the problem is the lack of
         | 'closing the loop' on the ad model. Even if Facebook does know
         | everything about you, the ad buyers don't and instead bid
         | naively using their best judgment. Whereas in an 'optimal'
         | system Facebook should centrally[1] control who sees
         | everything, dispensing the most valuable ad to any given user.
         | In which scenario, because they control everything, they should
         | be able to ML and optimize ads on a per person basis.
         | 
         | [1]So that they can unambiguously determine ad end point value.
         | Here they might even guarantee a sales per ad dollar spend
         | figure - where they simply will not show the ad to anyone they
         | deem less likely to buy the statistically profitable amount of
         | product.
        
           | throw8383833jj wrote:
           | there is something interesting about that. If all the smart
           | ad buyers are avoiding me because they know the ROI is really
           | low, that would explain why I only see the very dumbest ads:
           | they're the only ones who don't calculate any kind of ROI
           | whatsoever. If the ML algo has to show me an ad, by process
           | of elimination it would have to show me those that only count
           | page impressions or views.
        
         | night-rider wrote:
         | I'm repeating myself here incase you didn't read my comment,
         | but this is exactly what happens to me. Google has a decade's
         | worth of my browsing history but can't make the basic
         | assumption that I am male and serves me ADs for tampons.
         | 
         | $hasCervix: falsey
        
           | leto_ii wrote:
           | > can't make the basic assumption that I am male and serves
           | me ADs for tampons
           | 
           | Be careful, nowadays this is pretty inflammatory stuff.
        
         | cratermoon wrote:
         | They don't have to predict your wants and needs, they just have
         | to keep you engaged. As long as you refresh the site, comment,
         | and post, you're providing your labor as free content
         | generation.
        
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