[HN Gopher] Brave Search Goggles: Alter search rankings with rul...
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       Brave Search Goggles: Alter search rankings with rules and filters
        
       Author : llevert
       Score  : 275 points
       Date   : 2022-06-22 16:16 UTC (6 hours ago)
        
 (HTM) web link (github.com)
 (TXT) w3m dump (github.com)
        
       | rel2thr wrote:
       | Yea I've been waiting for this. Feels like the biggest innovation
       | in search in a long time . Can't wait till the community builds a
       | goggle to remove all built for SEO sites
        
       | Pakdef wrote:
        
       | avivo wrote:
       | This is great. That said, I would love to see this extended
       | beyond just keyword search, to _contextualization_ of a given
       | piece of content. https://aviv.medium.com/contextualization-
       | engines-can-fight-... ( I should note that the word authoritative
       | here just means a particular 'lens' that has been vetted by a
       | defined process--it's a way to make the problem simpler for
       | prototyping. It might for example be a lens showing just accepted
       | Stack Overflow answers.)
       | 
       | Imagine being able to select a bit of code in your editor, and
       | getting an explanation of what that code does based off the
       | content of all of the accepted answers on Stack Overflow.
        
       | atotic wrote:
       | I hope Goggles can be used as a ranking signal to help default
       | search engine deliver better results.
       | 
       | Google has never had the appetite for letting users explicitly
       | improve its results. Their reasoning was that pure algorithm is
       | the only possible solution that scales. Even the minor features,
       | such as "I never want to see this site", were removed.
       | 
       | I am glad Brave is trying out something different. Crossing my
       | fingers that it works, the current state of search is so meh..
        
         | throwaway81523 wrote:
         | > I hope Goggles can be used as a ranking signal to help
         | default search engine deliver better results.
         | 
         | Ranking is already treated as predicting which of the search
         | matches the user is most likely to want to see. Clickbait gets
         | highly ranked because users do in fact click on it. Goggles
         | (which sound like a great idea) apparently let you somewhat
         | control the prior probability distribution as an input to the
         | ranking algorithm.
         | 
         | I wonder what features it lets you select on. E.g. we had a
         | thread here recently about finding useful product reviews. It
         | would be great to have a goggle that downranks any site
         | containing amazon affiliate links, since those are almost
         | always basically shill sites despite being "reviews".
        
           | oDot wrote:
           | That is incorrect. Many high quality reviewers make money
           | through affiliate links. For example, In 2020 LTT made 9%
           | through Amazon Associates[0]
           | 
           | [0] https://linustechtips.com/topic/1270087-linus-media-
           | group-ma...
        
             | throwaway81523 wrote:
             | Yes there are some exceptions. Maybe I should have said
             | "most of" instead of "almost all", but the thing is that
             | it's common and frequent enough that I want to bypass that
             | style of "review".
        
         | hedora wrote:
         | Google has had a large team that manually curates results for a
         | very, very long time.
         | 
         | I have no idea why they aren't able to flag and block spam
         | domains anymore.
        
           | not2b wrote:
           | The web is much too big for that to be practical.
        
         | spaniard89277 wrote:
         | I hope forums gain some weight after google decided to f** them
         | over in the results. IDK in English but for spanish language
         | forums are still valuable, but you need to know the domain name
         | so that hurts discoverability.
        
           | aliasxneo wrote:
           | I just used Brave for the first time and was absolutely
           | delighted to see they have a dedicated "discussions" section
           | when you search for something. It's literally what has sold
           | me to trying it as my default engine for a few weeks.
        
             | Agamus wrote:
             | We users are a funny lot. I just used Brave for the first
             | time, and the very first thing I did was look for how to
             | turn off "discussions".
        
             | spaniard89277 wrote:
             | Mmm, gonna try, thanks.
             | 
             | Hmmm, can't find that discussions tab.
        
       | logicalmonster wrote:
       | Goggles sounds like a great idea, and I'll have to play around
       | with this more, but visually the word Goggles looks too much like
       | "Google". I think that makes the marketing a bit confusing to
       | average people.
        
       | jmathai wrote:
       | This is a pretty innovative feature.
       | 
       | Here's the source code for a sample "Hacker News" Goggle.
       | Essentially, it will prioritize domains popular on Hacker News. I
       | could even see a browser plugin that lets you add or remove
       | domains as you visit them.
       | 
       | https://github.com/brave/goggles-quickstart/blob/main/goggle...
       | 
       | And here's the language syntax.
       | 
       | https://github.com/brave/goggles-quickstart/blob/main/goggle...
        
         | irthomasthomas wrote:
         | And I was wondering how long it would take for the hn version
         | to arrive. Very cool.
        
         | lostlogin wrote:
         | Assuming I'm understanding Goggles correctly, I'd like to be
         | able to have more than one search bar. An unfiltered, and a
         | couple of custom ones.
        
           | sp332 wrote:
           | You can use keywords to select search engines in both Chrome
           | and Firefox. If you configure "custom1" as a keyword, then
           | just type custom1 followed by a space into the address bar it
           | will activate that search engine and send the rest of your
           | query to that URL.
        
           | benjaminjackman wrote:
           | maybe combine them with user defined !bang commands like on
           | duckduckgo, !hn search_term (searches hn sites list from
           | above).
        
       | hirundo wrote:
       | From the whitepaper:                 This paper proposes an open
       | and collaborative system by whicha community, or a single user,
       | can create sets of rules and filters, called Goggles, to define
       | the space which a search engine can pull results from. Instead of
       | a single ranking algorithm, we could have as many as needed,
       | overcoming the biases that a single actor (the search engine)
       | embeds into the results ... Such system would be made possible by
       | the availability of a host search engine, providing the index and
       | infrastructure, which are unlikely to be replicated without major
       | development and infrastructure costs.
       | 
       | Unironically, a multitude of biases in search engine results is
       | just what we need. And the difficulty in building your own index
       | is just why we don't have it. I would love to have my own version
       | of google-without-the-stupid-stuff according to people I
       | specifically identify and respect.
       | 
       | I don't think we yet appreciate the importance of good bubble
       | hygeine on mental health, and this is a bespoke bubble
       | construction kit.
        
         | [deleted]
        
         | Darkphibre wrote:
         | Absolutely! I see a lot of people complain about twitter, but
         | if you actively curate who you want to see and turn off
         | recommendation posts it can be a very pleasant experience.
         | There's loads of positive communities posting heartwarming and
         | uplifting content. It's just that rage and anger are optimized
         | by the algorithms, you have to actively curate your bubble to
         | counteract.
         | 
         | Goggles have a _lot_ of promise. I 'm excited about the
         | concepts Brave is bringing forth.
        
       | tacotacotaco wrote:
       | Sounds a lot of Kagi's block/boost and their lenses features. I
       | haven't used either. Just pointing out prior art.
       | 
       | https://blog.kagi.com/kagi-features
        
         | walterbell wrote:
         | Are those search ranking preferences linked to your paid Kagi
         | account identity?
        
         | solso wrote:
         | Disclaimer: Works at Brave, before at Tailcat.
         | 
         | Goggles white-paper was released more than a year ago, long
         | before Kagi was even announced to the public.
         | 
         | Additionally, before Brave acquired Tailcat (Jan 2021) I had
         | the pleasure to share the draft of the paper with Kagi's
         | founder.
         | 
         | So no, there is no prior art.
         | 
         | Let me add that I do not claim that Goggles is prior art of
         | Lenses either.
         | 
         | One of the key features of Goggles design is that the
         | instructions, rules and filters are open and URL accessible.
         | 
         | A Goggle is not so much a personal preference configuration,
         | but a way to collaborative come up with shareable and
         | expandable search re-rankers.
         | 
         | Very different goals if you ask me. Of course, Goggles can be
         | used for personal preferences exclusively, but that's not the
         | use case we had in mind.
        
         | buildbot wrote:
         | Yeah seems like a copy of that feature
        
         | pythux wrote:
         | From what I can see the Lenses feature only allows to specify
         | up to 10 domains? (Screenshot in the article linked above). If
         | that's the case I don't see how Lenses and Goggles are
         | comparable.
         | 
         | Goggles allows to specify thousands of rules, not only on
         | domain but also URL patterns and in the future matching on
         | elements of the page as well (e.g. titles, etc.)
         | 
         | It is also not clear that Lenses predates the Goggles
         | whitepaper. We've been playing with the idea of Goggles for a
         | long time.
         | 
         | Disclaimer: I work at Brave.
        
       | christkv wrote:
       | Make it possible to share the goggles in some way and we can get
       | a goggles best of site for different search domains.
        
       | bombcar wrote:
       | Zee goggles! Zey do sawmsing!
       | 
       | This name is surprisingly close to their largest competitor,
       | interesting choice.
       | 
       | It'd be nice if Goggles could be "additive" and you could
       | subscribe to them; I'd love an "anti stackexchange spam" one.
        
         | uo21tp5hoyg wrote:
         | Like this?
         | https://search.brave.com/goggles/discover?goggles_id=https%3...
        
         | mwint wrote:
         | Can you expand on the "stackexchange spam" point?
        
           | lagrange77 wrote:
           | They often hide the fact that they mirror SO posts. That can
           | be very annoying, like when you're researching a rare coding
           | issue and there are 5 Google hits, and you only find out
           | after clicking on all of them that 4 of them are copies of
           | the first (only genuine) one.
        
           | zamalek wrote:
           | There are a bunch of stackexchange "mirrors" that add no
           | value beyond adverts. They somehow rank higher than
           | stackexchanges in popular search engines.
        
             | purkka wrote:
             | And arguably even worse, they often fill the first two
             | pages with duplicates of the first couple results, making
             | the entire search almost pointless if those couple
             | solutions didn't work out for you.
        
       | jacooper wrote:
       | Honestly, its the only usable independent search engine, its
       | privacy focused and unlike start page and DDG, its actually
       | independent.
       | 
       | Brave is doing what Mozilla wont't do.
       | 
       | Also with Goggles you can finally block all the stupid Automated
       | comparisons sites, Brave already had a forums section, and this
       | makes it even better.
        
         | minsc_and_boo wrote:
         | > its actually independent.
         | 
         | Brave used to inject their own affiliate codes into browser
         | URLs [2]. It's a super shady practice and not one I would
         | attribute to any trustworthy company, even if they rolled it
         | back after being caught [1]. This is also after their whole
         | eToro affiliate debacle too.
         | 
         | [1] https://twitter.com/fluffypony/status/1269323315409235968
         | 
         | [2] https://www.coindesk.com/business/2020/06/08/brave-
         | browsers-...
        
           | jjcon wrote:
           | How many times does this need to be corrected... Brave never
           | injected their own affiliate codes into anything. They had
           | sponsored results when searching in the URL bar just like
           | Mozilla is doing now in Firefox (as of v93) with 'Firefox
           | Suggest'. When people complained, the Brave team turned it
           | off by default and made it so users couldn't tab-to-complete
           | to a sponsored result which was never the intention in the
           | first place.
           | 
           | If you don't believe Firefox Suggest is a thing:
           | https://support.mozilla.org/en-US/kb/firefox-suggest-faq
        
             | minsc_and_boo wrote:
             | >Brave never injected their own affiliate codes into
             | anything.
             | 
             | Coinbase, the founder of Monero, and other experts
             | disagree.
             | 
             | Firefox does not opt-in their users to inserting Firefox's
             | own affiliate codes to coinbase, binance, or other crypto
             | websites to get paid for traffic the way Brave did.
        
               | dubswithus wrote:
               | When you say the founder of Monero do you mean the guy
               | that was arrested recently for embezzlement?
        
         | spaniard89277 wrote:
         | Where's the forums sections. Second time I see it mentioned and
         | I can't find it.
         | 
         | This is what I see: https://imgur.com/onlrA5I
        
           | soundnote wrote:
           | They're not a tab at the top, but a boxed section in the
           | search results.
           | 
           | https://i.imgur.com/10vIh7x.png
        
       | gnicholas wrote:
       | What does anyone think of the name "Goggles"? I wonder if they
       | would have named it this if Google didn't exist. Seems like a
       | genius name to me, under the circumstances!
        
         | robonerd wrote:
         | I think they're trying to bait Google into a legal fight that
         | would immediately turn into a PR war. Very.. brave.. of them.
        
           | xbar wrote:
           | Can you hear the Google PR team whispering to Legal?
           | 
           | "...don't touch it...."
        
         | Brendinooo wrote:
         | Very cheeky.
        
         | throwaway81523 wrote:
         | It makes me think of the movie "They Live", which predates
         | Google.
        
         | smsm42 wrote:
         | Probably not the best idea, given how similar it to "Google",
         | but I assume all better alternatives were trademarked away or
         | something. Then again, if Google would be stupid enough to
         | declare they own the word "goggles", it may generate a lot of
         | PR for the project that they would never get otherwise. So may
         | end up a win.
        
         | jkuria wrote:
         | Also a ripe opportunity for Google's lawyers to go after them
         | as it creates confusion in the marketplace. Or maybe a
         | marketing opportunity for them, if they play the David vs.
         | Goliath card, should Google come after them.
        
           | gnicholas wrote:
           | That would be a genius judo-style move. David versus
           | Googliath -- the headlines practically write themselves!
        
             | smsm42 wrote:
             | Google, giggling giddily, gobbles "goggles".
        
             | edm0nd wrote:
             | Bravid VS Googliath
        
         | donmcronald wrote:
         | Plus, if Google gets in their face about it they can rename it
         | to "Shades - Better than Goggles".
        
       | Imnimo wrote:
       | I feel like I don't grasp the 'boost' concept. The white paper
       | says:
       | 
       | >$boost=XX--is used to alter the ranking of specific results by
       | XX (e.g. $boost=1 would not alter the ranking, while $boost=2
       | would make a result two times more important).
       | 
       | But then we have this in the example:
       | 
       | >! Generic boosting
       | 
       | > _rust_ $boost=1,site=rs
       | 
       | So this line is a no-op, because it uses boost=1?
        
         | pythux wrote:
         | Hey, Brave engineer here,
         | 
         | In this case it is needed because there is a generic '$discard'
         | rule in the Goggle (which means: discard any result that does
         | not match any other instruction from the Goggle; you can see
         | this as a 'default action' applied to results if they are not
         | caught by any other instruction).
         | 
         | Using a 'boost=1' allows you to keep some sites, that you don't
         | necessarily want to boost more than their "natural ranking".
         | 
         | We have a bit more info about that in the "Getting Started"
         | guide here: https://github.com/brave/goggles-
         | quickstart/blob/main/gettin...
         | 
         | I hope that helps!
        
           | nvrspyx wrote:
           | I think it's the "Generic boosting" comment that might have
           | thrown the parent off. The comment could say something like
           | "Keep these sites with default ranking" instead.
        
             | pythux wrote:
             | Thanks for clarifying, makes sense. I think the comment
             | might predate the switch to boost=1 and was not updated
             | accordingly.
        
       | enragedcacti wrote:
       | Does anyone have thoughts about how to use these to eliminate
       | Amazon-Affiliate pop-up shops with auto-generated listicles of
       | products no one so much as even looked at?
       | 
       | I would love a "Product Reviews" goggle that helps find
       | legitimate reviews or recommendations without having to narrow to
       | somewhere specific like reddit.
        
         | __ka wrote:
         | If there is a pattern Amazon affiliate links have in common,
         | you can create a goggle which removes any URL containing that
         | pattern.
        
       | hahnbee wrote:
       | automatically append 'reddit' to every search
        
       | guessbest wrote:
       | I would like my goggles to block Pinterest.
        
         | greenyoda wrote:
         | They already have a "No Pinterest" goggle:
         | https://search.brave.com/goggles?goggles_id=https%3A%2F%2Fra...
        
         | [deleted]
        
         | slater wrote:
         | And Google Books.
        
         | sydthrowaway wrote:
         | And Quora.
        
       | e-clinton wrote:
       | Porn Goggles dropping in 3...2...
        
       | Method-X wrote:
       | There is a Goggle that prioritizes domains popular with the
       | Hacker News community:
       | 
       | https://search.brave.com/goggles/discover?goggles_id=https%3...
        
         | Darkphibre wrote:
         | Tried this with "Long Tail." I'm excited for this tech... THIS
         | is innovation.
         | 
         | https://search.brave.com/goggles?q=long+tail&source=web&gogg...
        
       | mihau wrote:
       | Nice! Ability to quickly choose goggle would be nice, something
       | similar to "site:" or !bangs in ddg. Example search: "integration
       | tests best practices goggle:tech-blogs".
        
         | Method-X wrote:
         | You could also make search more like the command line for
         | advanced users. Typing a ! would prompt a dropdown and the user
         | could select what Goggle to add. Eventually they could let
         | users add multiple Goggles to a single search.
        
       | jdonaldson wrote:
       | I did a version of this waaaaay back in the day. Naturally since
       | Google was sooo cool back then I called it Google Goggles. Now of
       | course they're not as warm and fuzzy.
        
         | crthpl wrote:
         | Do you have a link?
        
       | throwaway23234 wrote:
       | I need to check this out. I am guessing I can do all the things I
       | used to be able to in Google, like disable all results from say,
       | pinterest and a few other sites I dislike.
        
         | Pakdef wrote:
         | > like disable all results from say, pinterest and a few other
         | sites I dislike.
         | 
         | I use the uBlacklist addon for that
        
       | dwighttk wrote:
       | Can't tell if name is genius or terrible... Just reading about it
       | here and at github I keep seeing Google instead of Goggle.
        
       | luis8 wrote:
       | I keep saying this but we need a local web search engine.
       | 
       | How can we accomplish this?
       | 
       | I'm not sure if it's possible or feasible.
       | 
       | But i want the discussion to happen. Maybe someone will
       | eventually find a clever way to solve this or maybe it's just a
       | matter of time until our cpus/bandwith/storage is good enough for
       | this to work
        
         | fsflover wrote:
         | https://yacy.net.
        
       | chiefalchemist wrote:
       | It's been a while since I played with it, but how is this
       | different than Google custom search?
        
       | abhayhegde wrote:
       | I kept reading it as 'Googles'. Makes me think it was intentional
       | to keep it close to the rival company just off by a letter?
        
       | defenestration wrote:
       | On first scan, I read that Googles is now available in Brave
       | Search. The oog and ogg are visually a bit similar.
        
         | pluc wrote:
         | They picked that name for a reason.
        
           | defenestration wrote:
           | That's quite a brave thing to do.
        
             | pluc wrote:
             | It was even a Google product once upon a time (but what
             | wasn't): https://en.wikipedia.org/wiki/Google_Goggles
        
               | [deleted]
        
       | donmcronald wrote:
       | > Essentially, Goggles will act as a re-ranking option on top of
       | the Brave Search index.
       | 
       | The idea is amazing. Just the "no pinterest" and "copycats
       | removal" examples have me super excited.
        
         | [deleted]
        
       | engineertorque wrote:
        
       | mistrial9 wrote:
       | technically useful _if_ the first step is to remove SEO bias
       | today _then_ apply goggles.. next is transparency for the goggle
       | filter actions (nothing more sinister than a convincing lie)
       | overall looks useful
        
         | melq wrote:
         | How would you 'remove' SEO bias?
        
           | mistrial9 wrote:
           | I personally ? would remove SEO-bias by first exposing the
           | actual construction of the site without SEO add-ons, to some
           | engine for consideration. A simple example would be "built
           | with wordpress". Please note that it is wise to know that I
           | do not know, many many things. So it becomes a networked
           | endeavor, to find and identify "literal attributes" to sites
           | for the use of the engine, not my personal opinion of what
           | the web-o-sphere is in 2022.
           | 
           | A very very significant example is the primary language group
           | exposed on the site.. for example, Cantonese ? I personally
           | support the rights of "minority" languages like Gaelic and
           | Welsh in the European setting, Tamil for South Asia, things
           | like that.. make it so..
        
             | ryandrake wrote:
             | I agree, the ability to _reliably_ filter out overly-SEO
             | sites, copy-spam, and other search engine-bait would be a
             | true game changer! Defining and detecting it is of course
             | the hard part.
        
             | melq wrote:
             | My point is that as long as there is an algorithm, it will
             | be possible to optimize for it.
        
               | qu4z-2 wrote:
               | The advantage that Brave and co have is that SEO sites
               | will largely not be willing to make changes that decrease
               | their Google rank to improve their Brave rank. If Google
               | changes their algorithm, everyone will optimise for the
               | new one, but as long as the Google algorithm is there and
               | the main priority, Brave may be able to extract some
               | useful signal.
        
           | vkou wrote:
           | You apply an arbitrary filter that deranks 'shitty' sites,
           | and then you play a semantic game about what 'bias' is, and
           | how you don't have it, but all the competing search engines
           | do.
           | 
           | There's no objective measure of what site is 'good', and what
           | site has been 'SEO-gamed' to rise to the top of <arbitrary
           | search engine's algorithm>. The measures are subjective, and
           | people complain when changes to the algorithm aimed at
           | punishing black-hat-SEO also punish their website (Rightly or
           | wrongly).
           | 
           | Not to mention the problem of using black-hat-SEO to punish a
           | competitor (By creating scummy links to them, that make it
           | look like _they_ are trying to game the search engine.)
        
             | hedora wrote:
             | Growing up, my mother always used to give me books that
             | contained content on page one. This goggle really brings
             | back memories of wandering the dusty library isles of
             | Mediterranean street markets with their pungent spices and
             | beautifully crafted rugs.
             | 
             | ... 100,000 words later ...
             | 
             | I don't think it will be very hard get right.
        
         | indymike wrote:
         | All web search engines are biased to sites that are well
         | designed to be included in the index. It is literally how a
         | search engine works. Removing SEO bias would just eliminate
         | sites that are easy to spider, parse and index and rank.
         | Goggles are great because they will eventually become a signal
         | for Brave to change the rank of a site - or even in the case of
         | sites that end up on lots of goggles, delist them. I love the
         | feature.
        
         | 2Gkashmiri wrote:
         | my mind boggles at the sheer number of people being employed
         | over SEO so removing that bias is like literally killing their
         | livelihood. i don't care anyways because i don't use google and
         | use a pi-hole AND ublock origin so i am insulated from ads but
         | just saying
        
       | KennyBlanken wrote:
        
         | cartesius13 wrote:
         | At some point you have to stop to reflect: "Wait, Am I really
         | against the idea of people choosing what to see on the
         | Internet"
         | 
         | In a world progressively more controlled by proprietary
         | technologies and big corporations this feature is such a breath
         | of fresh air
        
         | firebaze wrote:
         | "Brave users tend to skew right-wing" wtf.
         | 
         | Such a reductionist opinion on HN not flagged already.
         | Unfortunately, reality doesn't pick sides on the reason why
         | someone chooses some tool. It may be due to right-wingism,
         | sure. But it may also be caused by, focusing on brave, feeling
         | sick by being fed low-quality SEO sites, quora articles (or
         | even clones tbereof) and more.
         | 
         | And in my opinion, your apparent cure (censoring and filtering)
         | makes things worse, at least from my POV the divide between
         | reason and extremism got _way_ worse since we 're trying to
         | "correct" opinions by censoring stuff.
        
         | blangk wrote:
         | You sound very sure of your opinions on all of this. Your life
         | must be bliss, being right and righteous about everything all
         | of the time. You could use the Goggles to cement your current
         | world view - what an excellent feature for you. /s
        
           | dang wrote:
           | Please don't respond to a flamewar comment by breaking the
           | site guidelines yourself. That only makes everything worse.
           | 
           | https://news.ycombinator.com/newsguidelines.html
        
           | mensetmanusman wrote:
           | But then your sarcasm makes it sound like you want white-
           | collar workers in San Francisco to choose what you see.
        
         | dang wrote:
         | Please don't take HN threads into ideological flamewar hell.
         | It's not what this site is for, and it destroys what it is for.
         | There's a substantive discussion to be had here about a
         | tradeoff between individual control, institutional biases, and
         | echo chambers, and setting the thread on fire is not the way to
         | have it.
         | 
         | We've had to ask you this kind of thing more than once before:
         | 
         | https://news.ycombinator.com/item?id=30436536 (Feb 2022)
         | 
         | https://news.ycombinator.com/item?id=30432761 (Feb 2022)
         | 
         | https://news.ycombinator.com/item?id=28948081 (Oct 2021)
         | 
         | Would you mind reviewing
         | https://news.ycombinator.com/newsguidelines.html and taking the
         | intended spirit here more to heart? We want curious
         | conversation across differences, not name-calling and enemy-
         | bashing.
         | 
         | We detached this subthread from
         | https://news.ycombinator.com/item?id=31838508.
        
         | spaniard89277 wrote:
         | I'd rather have this power than give it to someone in Silicon
         | Valley who isn't even in my country.
         | 
         | I'm happy to avoid "fact-checkers".
        
         | smsm42 wrote:
         | You're saying it like people choosing how to consume the
         | information by themselves - rather than the choice being made
         | by their betters somewhere deep inside the corporate guts of
         | Google, Facebook, etc. - is a bad thing. It's nothing of the
         | sort. And yes, if people are free to choose who to trust,
         | somebody would make a mistake and trust wrong people. That's
         | inevitable consequence of freedom. The only alternative is to
         | have a choice taken away and everybody rely on the choices that
         | somebody made for them.
         | 
         | > But it's cool because it will be a "conscious" choice
         | 
         | Exactly. You probably meant it to be sarcastic, but it's
         | actually true.
        
           | minsc_and_boo wrote:
           | What do you think about confirmation bias, and enabling it
           | even further?
        
             | sp332 wrote:
             | I think it can't be solved by a search engine. If you
             | search for conspiracy junk that's what will be surfaced.
             | Attempts to correct for this will just introduce other
             | biases until the search engine maker likes what they see.
             | Introducing contrary content into search results will annoy
             | users, and also surface fringe junk more frequently.
             | 
             | A search engine _is_ bias. If you wanted unbiased results,
             | you would sort the results randomly. Maybe even return
             | random URLs without regard for what was in the search
             | query.
        
             | [deleted]
        
             | smsm42 wrote:
             | It's a personal responsibility of each person to deal with
             | their confirmation bias. You can't outsource it to a bunch
             | of underpaid overworked subcontractors, even if they are
             | called "fact checkers" or "moderation team" by their
             | employers at Facebook or Google. The way to reduce the
             | consequences of bad thinking patterns is not to censor more
             | and force-feed people the "approved truth". It's to educate
             | more and to earn people's trust by telling them the truth.
             | It's not easy and it's not a guarantee of success. But it's
             | the only way that can actually improve anything, as opposed
             | to just creating more and more people that can't even talk
             | to each other.
        
         | dubswithus wrote:
         | I don't think this is how we reach people. The antivax people I
         | know aren't won over by seeing a public health official on TV
         | or in the news. The person most likely to reach them is their
         | physician -- but only if they are a strong personality.
         | 
         | On the plus side, it may mean less vitriol in the comments
         | section.
        
           | isaacremuant wrote:
           | I'd challenge the term anti vax.
           | 
           | People get applied unrepresentative negative labels because
           | they ask questions, challenge points, have different opinions
           | or simply take principled stances.
           | 
           | So they get called terms that squash conversation and have a
           | purpose to see them shunned.
        
             | minsc_and_boo wrote:
             | >ask questions, challenge points, have different opinions
             | or simply take principled stances.
             | 
             | This is a common conspiracy red herring because anti-
             | vaxxers by definition have already made a choice to be
             | anti-vaccine.
             | 
             | Very few people are still genuinely debating the merits of
             | vaccines (or the covid vaccine), and those who choose
             | against vaccines try to nobilize their opinion as being
             | some unsung investigators. UFO enthusiasts, big foot
             | hunters, and other conspiricists shine themselves in the
             | same light.
        
               | rglullis wrote:
               | Alright, let's play a game of "What am I?":
               | 
               | - 40-year old with no health conditions. Suspects of
               | having contracted Covid back in February of 2020
               | (symptoms were high-fever, a really bad sore throat,
               | _anosmia_ ) but due to lack of tests at the time could
               | not confirm it.
               | 
               | - Inclined to oppose vaccine _mandates_. Doesn 't believe
               | that any vaccine in particular is "dangerous", but that
               | mass-vaccination brings systemic risks. (Black swans)
               | 
               | - Got the vaccine anyway as soon as they were available
               | in Spring 2021. Got the booster in end of 2021.
               | 
               | - Has two kids of school age, all of them received the
               | commonly schedule vaccines for "traditional" diseases.
               | 
               | - Opposes vaccination of _healthy_ children for Covid.
               | Prefers the policy of frequent testing instead.
               | 
               | - Supports the eventual decision to have scheduled Covid
               | vaccinations like the flu: for older people and those
               | with health conditions, or anyone recommended by a
               | doctor.
               | 
               | - Despite triple-shot, got infected (this time confirmed
               | by rapid tests and a PCR) in February 2022. Symptoms were
               | again high-fever and a bad throat. No anosmia. Kids also
               | got infected, only one of them with symptoms of fever for
               | one day and two days of coughing.
               | 
               | - Not planning to get the fourth booster, unless required
               | for practical reasons.
               | 
               | So... What's your verdict? Anti-vaxxer? Conspiracy
               | theorist?
        
               | Arainach wrote:
               | If you "oppose vaccine mandates" you don't understand how
               | vaccines work and are antivax, full stop. Their
               | individual effects are far less potent without the herd
               | effects.
        
               | smsm42 wrote:
               | By which definition? There are a lot of people that doubt
               | effectiveness or risk-reward benefits of some vaccines,
               | and choose not to take them by themselves for one reason
               | or another. There are much less people that oppose any
               | medication called "vaccine" on general principle, just
               | because it is called so. Conflating all variety of
               | people's opinions about all variety of medications called
               | "vaccines" into a binary "for-against" choice and
               | establishing a tribal barrier that discards everybody
               | with a wrong value of the bit as "conspiracy" is a
               | useless exercise for anything except making yourself feel
               | better because you have the right bit value, not like
               | _those idiots_.
               | 
               | And of course, for each new vaccine, its merits must be
               | debated, and its risk-reward profile (no medication is
               | ever without risks) needs to be discussed on merits.
               | Saying it can not and should not happen only paints you
               | as a quasi-religious zealot who would refuse to even look
               | at facts and consider them - that's not how science is or
               | should be done.
        
               | mensetmanusman wrote:
               | If you are against forced global monkey pox vaccination,
               | does that make you anti-VAX?
        
               | dubswithus wrote:
               | No, anti vax means you're against vaccines that are
               | prudent. Like if you got bit by a dog with rabies but
               | refused the rabies vaccine.
        
           | minsc_and_boo wrote:
           | Two thoughts on this:
           | 
           | - Antivaxxers can't be reasoned with anyway (appeal to
           | authority or not) because their opinion is not based on
           | reason but on personal identity.
           | 
           | - Conservatism is based on there being an in-group and out-
           | groups. Conservative-focused websites (gab, voat, etc.) tend
           | to not get traction because they lack the out-groups to
           | reinforce the in-group with. Basically, you're still going to
           | get vitriol in comment sections bc those types of people seek
           | it out.
        
         | gtvwill wrote:
        
         | rcoveson wrote:
         | The purpose of a search engine is to help people find what
         | they're searching for, full stop. We can't go around
         | transforming every class of tool into some kind of galaxy-
         | brained universal-utility-maximizer. Things, meaning not-
         | people, should just do what they're expected to do. Calculators
         | help child traffickers compute the profits they make from their
         | victims, as they should. Search engines should find what you
         | ask them to find. Or at least, there should be _something_ in
         | existence that we could call a  "search engine" which just does
         | that one thing and does it well. I don't expect Google to
         | change or anything, they can do what they want. But it's
         | absolutely not wrong to have something that just accomplishes
         | the task of finding a thing you want to find on the Internet,
         | any more than its wrong to have a thing that just compiles
         | code-- _any_ code--to an efficient list of CPU instructions.
         | 
         | A tool that has one primary purpose _but also_ does no evil is
         | an insanely complex, corruptible, expensive, and ineffective
         | tool.
        
       | cabirum wrote:
       | Is the similarity to "google" intentional?
        
         | slg wrote:
         | You don't "accidentally" name a product something that is one
         | letter off and so visual similar to the name of your biggest
         | rival. It is clearly intentional. The only question is whether
         | Google has or will want recourse for that.
        
           | nerdponx wrote:
           | On the other hand, "google" has always sounded like "goggle",
           | in addition to being a cute misspelling of "googol".
        
             | userbinator wrote:
             | In what accent do Google and goggle sound almost the same?
        
         | sdfhdhjdw3 wrote:
         | Google? What is that?
         | 
         | No, it was an accident.
        
         | throwamon wrote:
         | Maybe, but it may also have something to do with Kagi's
         | "lenses"? https://news.ycombinator.com/item?id=31823317
         | 
         | So it's doubly punny.
        
           | jpalomaki wrote:
           | Google Lens was originally called "Goggles"
           | 
           | https://en.m.wikipedia.org/wiki/Google_Goggles
        
       | Method-X wrote:
       | This is where you go to discover and use pre-made Goggles:
       | 
       | https://search.brave.com/goggles/discover
        
         | LegitShady wrote:
         | so happy to see "no pinterest" already there...it's not just me
        
       | davidork wrote:
       | so... don't get rid of search engine filter "bubbles" that turn
       | the web into an echo chamber, let the people build their own echo
       | chambers?
       | 
       | I mean, its at least transparent, people are aware of it or have
       | to opt in.
       | 
       | It feels like a weird compromise in terms of misinformation,
       | cultural division, etc... but letting people choose which kool-
       | aid they're drinking instead of letting the "totally not hand
       | tweaked for edge cases in favor of the creator of "the
       | algorithm"" to decide. Out of the handful of "ideas" around
       | wrangling the the trashfire that is the modern internet, this
       | seems like the most sane the best fit solution so far.
       | 
       | In terms of it being an actual search tool for finding
       | information, answers, documentation, references that are actually
       | relevant or useful it sounds insanely useful.
       | 
       | Narrow down searches for anything + "datasheet" to manufacturer
       | websites and a handful of non paywalled datasheet catalogs - fuck
       | yeah!
       | 
       | I forsee lots of angry website owners who run fluff content or
       | bury reposted useful info under mile thick layers of ads.
        
         | ryanjshaw wrote:
         | I'm waiting for Reddit & Twitter to let _me_ specify who I
         | trust to moderate what _I_ view. Or for a scrappy young startup
         | to show them how to do it. I see no reason for Twitter 's hired
         | fact checkers to exclusively perform this function, just like
         | there's no reason why the first user-and-their-friends-to-grab-
         | a-subreddit should have anything other than "recommended
         | moderator" status.
        
           | gen220 wrote:
           | Twitter's social graph is fairly exposed. You can start with
           | a few trusted "role models" (i.e. you'd want to follow anyone
           | they're following) and build a pretty sizable graph from
           | there, with minimal pruning necessary.
           | 
           | I built a tool to recursively scrape RSS feeds from web pages
           | linked to twitter bios. You pass in a "root" trusted user,
           | and look in their bio and every "followee"'s bio for a
           | website, then look for anything "rss" "feed" "atom" or
           | "xml"-y on the link itself or in the domain's sitemap.xml.
           | 
           | Surprisingly very useful. There's a decent amount of value in
           | twitter's content, but arguably much more value in the
           | followee network of "smart people", and the websites "linked
           | out" from their profiles and tweets.
           | 
           | Reddit, similar but in a different way, filters itself into
           | variously useful, well-moderated communities. Top X posts of
           | subreddits A, B, C is a great heuristic for getting 90% of
           | the value out of reddit with very little of the toxicity.
           | 
           | You needn't limit yourself to r/all and the twitter
           | equivalent! :)
        
         | LegitShady wrote:
         | alternately just get rid of consistently bad results - I don't
         | want to see pinterest and simiilar aggregators in any result
         | I'm looking for, ever.
        
           | davidork wrote:
           | Pinterest is ad fueled zombie. Scrape the web, rehost
           | thumbnails of other useful/interesting images, put up ads,
           | pollute image search results until the heat death of the
           | universe.
        
           | guipsp wrote:
           | believe it or not, other people do
        
             | LegitShady wrote:
             | which is why this Goggles concept is so good - let me get
             | rid of the search results I consistently want to remove,
             | like pinterest.
        
         | gen220 wrote:
         | From another corner of the "search" universe, I get most of my
         | daily information doses through the lens of a collection of RSS
         | feeds I've built up over the years. My feed collection is
         | intolerant to toxic content, although I still see random toxic
         | stuff on the "wild web" (YT, FB, etc.) every now and again.
         | 
         | Does it put me in a bubble? Yeah. But it's a bubble of my own
         | design, and it's a pretty nice place from my POV, that reflects
         | my real world interests, hobbies, etc.
         | 
         | I see goggles as a parallel system for "I'm looking for
         | something specific" search.
         | 
         | I think Goggles might turn out to be a mild retardant to toxic
         | bubble formation, because toxic content is _rocket fuel_ for
         | the kind of  "engagement" metrics that
         | google/youtube/twitter/fb have spent the last decade min-
         | maxing.
         | 
         | IMO, existing "search" players (Google, FB, Twitter) are
         | culpable for toxic echo chamber formation, only to the extent
         | that they push toxic content "by default". By allowing users to
         | fine-tune their weights, Brave+Goggles is attempting to
         | dislodge this norm by introducing user feedback into the
         | equation. Like you, I think it's a good idea.
         | 
         | Some people will always opt-in to toxic bubbles, but I think
         | that's more of a human/society problem and not one for a search
         | player to solve.
        
       | georgehill wrote:
       | > Google more than a year to reach 2.5 billion queries, and
       | DuckDuckGo more than 4 years.
       | 
       | I love Brave as a search engine but these statistics are
       | misleading. They fail to account for the fact that there were
       | only 147 million users in 1998, but today we have 5 billion
       | users.
        
       | zanethomas wrote:
       | Very interesting.
       | 
       | When I was teaching programming students were bewildered,
       | befuddled, and confused by the incorrect, out-of-version, and
       | incomplete technical information which litters the web.
       | 
       | I have often wondered about creating a curated collection of
       | known-useful information for students to search.
       | 
       | This could be the start of something good.
        
       | agloeregrets wrote:
       | The polarization bit is like watching a person who hit your
       | parked car explain why the crash is really your own fault.
       | Explanations that 'the web is too broad' or 'it takes an active
       | choice to enable the goggle' mean nothing. It takes an active
       | choice to watch polarizing news and those sources will tell you
       | that you really need to only get your info from them. I would not
       | be shocked to see major sites use this to control how people view
       | the world.
       | 
       | "Use our brave search and escape the leftist google agenda!" or
       | such.
        
         | agloeregrets wrote:
         | That said, I'll trade the world crashing to an end for a search
         | engine that knows that when I type 'Angular template variable
         | scope' It knows that when I say angular I explicitly mean
         | angular 2-current not 'angularjs'
        
         | enragedcacti wrote:
         | I've seen a number of stories from places like
         | r/QAnonCasualties (support group for people whose loved ones
         | have fallen into the QAnon conspiracy) where people have
         | deprogrammed their parents or family members by blocking far-
         | right/conspiracy content via DNS or through the cable box
         | parental controls.
         | 
         | The obvious questions of morality aside, my perception of those
         | stories is that most of the victims are hopelessly addicted to
         | the feeling being righteous and correct and part of something
         | bigger to the point that it takes over their whole lives. They
         | end up a husk of a person all for a fake cause. But what is
         | interesting is that after you take it away they generally don't
         | find something else to latch onto, they slowly go back to
         | having hobbies and normal conversations and normal
         | relationships with their family, friends, and coworkers.
         | 
         | This is of course all anecdata, but if Goggles are another tool
         | for giving people their loved ones back I think that's worth
         | weighing as part of the equation.
        
         | solso wrote:
         | An active choice is better than a passive one, if only because
         | it requires an effort, in that respect the explicitness is an
         | advantage over the typical personalization.
         | 
         | The article also mentions that Goggles will not stop
         | polarization, it suffices to not exacerbate it.
         | 
         | No technology/system on any period of time has been able to
         | suppress it, censorship included.
         | 
         | Disclaimer: I work at Brave search
        
           | cloutchaser wrote:
           | Active choice is bad for people who think they know better
           | and want to control others.
        
             | BrendanEich wrote:
             | You mean people at Big Tech and dependent editorial
             | downrankers such as DDG, right?
        
               | qu4z-2 wrote:
               | I think they were going for "Active choice is
               | [considered] bad [by] people who think they know better
               | and want to control others." At least, that's my read.
               | 
               | By the way, cool feature :)
        
         | davidork wrote:
         | Being that the vast majority of the public facing internet is
         | ad driven there will always be some sort of leaning.
         | 
         | Allowing the users to choose their own filters will allow
         | advertisers to actually read the market based on the the sites
         | that are whitelisted in the filters instead of shotgunning ads
         | at any website that claims to be relevant to the target
         | demographic they can actually see the popular ones that users
         | choose based on these filters.
         | 
         | its still targeted advertising, but abstracted one layer away
         | from the actual user so that the targeted ads don't have to be
         | as fucking creepy with all the data they're gathering on
         | people. With the customer choosing what sites they want to see
         | results from, the advertisers can stop wasting money on ad
         | revenue for click farms that everyone hates.
         | 
         | its a better deal for advertisers, and provides a better end
         | result for the user and some degree of transparency.
         | 
         | It can't make people accept inconvenient/uncomfortable facts,
         | it won't solve any political problems. You can lead a horse to
         | water but can't make it drink, you can point out any number of
         | problems to a person but you cannot make them care.
         | 
         | edit- relevant to solso's comment about an active choice
         | 
         | The active choice democratizes the ad market allowing users to
         | choose, instead of the passive route of allowing an algorithm
         | to coerce the market.
        
           | slg wrote:
           | >its still targeted advertising, but abstracted one layer
           | away from the actual user so that the targeted ads don't have
           | to be as fucking creepy with all the data they're gathering
           | on people.
           | 
           | How is it less creepy if the advertisers still end up with
           | all the same data? Whether they snoop on my browsing history
           | or snoop on my search rankings doesn't make any material
           | difference to me. The problem is building a profile on me
           | through snooping.
        
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