[HN Gopher] The dissolution of Apple's legacy design team
       ___________________________________________________________________
        
       The dissolution of Apple's legacy design team
        
       Author : Pulcinella
       Score  : 294 points
       Date   : 2022-06-18 16:16 UTC (1 days ago)
        
 (HTM) web link (www.fastcompany.com)
 (TXT) w3m dump (www.fastcompany.com)
        
       | runjake wrote:
       | I respect Ive's design skills but I think that Ive leaving is one
       | of the best things to happen to Apple in decades.
       | 
       | They're slowly going from Ive's minimalist artistic designs back
       | to useful computing devices and user interfaces.
        
         | duxup wrote:
         | I wonder how exactly Steve managed Ive, getting his best out of
         | him without ... going full Ive ;)
        
           | grishka wrote:
           | From my own observations working at a company with a
           | visionary CEO/founder, people with personalities like this
           | tend to kinda balance each other out -- so you need more than
           | one. The CEO would suggest some batshit crazy idea, but the
           | engineering lead would bring it down to earth and make it
           | practical before even beginning to discuss it with the rest
           | of the team. If there's no contention, no one to keep such a
           | person in check, no _other_ visionary person to criticize
           | their ideas and ask the right questions, these batshit crazy
           | ideas end up getting implemented and shipped as is. Guess how
           | I found out.
        
         | rmk wrote:
         | Larry Ellison was prescient when he said that Jony Ive would
         | run amok without an editor in Steve Jobs, in an interview after
         | Jobs' death (Ellison was good friends with Jobs). Perhaps the
         | utter lack of design innovation and frankly, new consumer
         | products led Jony Ive to obsess over the ring campus, going to
         | ridiculous lengths to make things just so. All that money and
         | creative energy could have been put into groundbreaking
         | product, but with Steve Jobs gone, I doubt there was anyone
         | else who could do what he did.
        
           | musicale wrote:
           | > and frankly, new consumer products
           | 
           | I already have a half-dozen Apple devices that I use every
           | day. I don't really need more of them.
        
         | oreilles wrote:
         | I can't tell for iOS, but for macOS the UI has only gone
         | downhill since Ive's departure. Broken navigation gestures and
         | shortcuts, UI inconsistencies, indistinguishable toolbar icons,
         | wasted space everywhere... Since Big Sur I feel like I'm using
         | a bad Linux clone of macOS.
        
           | moistly wrote:
           | They desperately need someone running the show who is
           | obsessive about consistency, will QA the UI obsessively, and
           | will terrorize the UI designers into compliance. Jobs'
           | biggest role was to demand conformance to his design tastes.
        
           | ksec wrote:
           | I felt because current Apple is all about optimising. From
           | Hardware Cost, Market Fit, and even Software. Making Software
           | that looks and feels the same across iPad, iPhone and macOS
           | may save some engineering cost or design cost. But to me,
           | that is still a very toaster fridge design.
        
         | Simon_O_Rourke wrote:
         | Yeah, I've always thought he would sell out on functionality to
         | get some meaningless design feature included for the aesthetic.
        
         | wahnfrieden wrote:
         | Another point of the article that's compatible with what you're
         | saying but still a concern - anything under Tim's $10b
         | potential threshold gets more excluded from cross-team
         | collaboration and attention and resources than they did
         | previously
        
           | NegativeLatency wrote:
           | Makes the disappearance of the airport stuff make sense
        
         | ajaimk wrote:
         | I agree. Jon Ive was a genius with design when he had to work
         | under constrained scenarios. But the moment he had
         | unconstrained power, form was able to win over functionality.
        
           | w0mbat wrote:
           | Jonathan Ive got rich and started designing luxury products
           | for himself. Stuff like gold Apple Watches that were soon
           | obsolete or ridiculous luxury bands for them. Even a regular
           | leather Apple Watch strap ended costing hundreds of dollars.
           | At one point I needed a new leather band for mine and I
           | bought a perfectly nice third party band for the same price
           | as the sales tax on the equivalent Apple one.
        
             | gnicholas wrote:
             | I think part of the reason they sold insanely expensive
             | Apple Watches is that they wanted to compete with luxury
             | watches. Of course, the functionality is very different;
             | the similarity is that both are methods of conspicuous
             | consumption.
             | 
             | I'm not an Apple Watch fan myself (still clutching my
             | Pebble for dear life), but I can understand why the uber-
             | expensive Apple Watches would appeal to a certain audience.
        
               | sangnoir wrote:
               | > I can understand why the uber-expensive Apple Watches
               | would appeal to a certain audience.
               | 
               | I never could understand why Apple (or anyone else) this
               | would be a possibility. Luxury watches are almost
               | synonymous with heirloom; there is no way anyone will be
               | wearing a functional Gold Apple watch in 2085 with the
               | anecdote "This was my dad's watch" - it would be
               | hopelessly outdated, and likely non-functional by then.
               | This is not the case with other luxury watches. This has
               | little to do with branding, but everything to do with
               | expected longevity and utility.
        
               | gnicholas wrote:
               | I agree that they won't be heirlooms, and old money folks
               | would never be fooled into thinking they would.
               | 
               | But a lot of people wear luxury watches simply to show
               | off how much disposable income they have. To these
               | people, having a watch that is recognizably expensive is
               | the only requirement.
        
               | mhh__ wrote:
               | I can. It's for an interval including instagram-flexing
               | _up to_ heirloom, not actually competing properly with a
               | really nice watch. You wouldn 't see a the drivers at a
               | Grand Prix wearing an Apple Watch but the influencers
               | (grumble) are.
               | 
               | This is somewhat true throughout all of apple's products.
               | Release a new Mac or iPhone, you'll notice a lot of
               | people (especially musicians) buying them for no
               | utilitarian reason other than because it's new and
               | because it'll be theirs - and it's expensive. Apple's
               | marketing and reputation is so brilliant it's ingrained
               | almost like a religion (Certainly socially what religion
               | was to a ye olde' peasant)
        
               | foobiekr wrote:
               | That heirloom stuff is purely marketing the fantasy of
               | rich parents handing down a bauble (instead of, say, a
               | business or real assets) aimed entirely at middle class
               | and upper middle class people. It's not real.
        
               | sangnoir wrote:
               | I may not be understanding your point: are you suggesting
               | that 60-year-old still-functional swiss-made "baubles"
               | don't get inherited? _Old money_ is almost entirely
               | defined by items inherited from forebears.
        
               | foobiekr wrote:
               | Old money is not about baubles it's about the means to
               | earn a living, connections and the knowledge of how to
               | retain wealth.
               | 
               | Passing down a watch or car is an incidental thing and
               | the watches real old money passes down are not the ones
               | like Patek Phillipe who find it necessary to run ads
               | suggesting otherwise to the middle class readers of The
               | Economist.
        
           | peyton wrote:
           | From the article:
           | 
           | > nonrecurring engineering costs led Apple's business
           | division to suspend the iPad [redesign]
           | 
           | That doesn't sound like Ive had unconstrained power?
        
             | mensetmanusman wrote:
             | Imagine a design change costing $1 billion. There are very
             | few people with that much power.
        
             | jolux wrote:
             | That was after he left.
        
           | hbosch wrote:
           | I think Ive was a fantastic and visionary industrial
           | designer, but when he debuted as the design czar over
           | software as well I think Apple's UX kinda entered a nosedive.
           | The actual designers "on the ground" there really pulled iOS
           | through those times and I agree with other commenter that
           | nowadays Apple is really so much better.
        
             | blackhaz wrote:
        
               | rafram wrote:
               | > gay U2 album artwork
               | 
               | ...
               | 
               | (Your car playing music from your phone every time it
               | connects is a problem with your car's UX, not your
               | phone's.)
        
             | etempleton wrote:
             | Yes, it felt like Ive had too much unilateral decision
             | making power. Steve loved the push and pull of constructive
             | arguments and disagreements and famously lamented that even
             | he didn't always get his way if others had compelling
             | arguments. Ive is and was a designer. Design and--more
             | specifically, his design asthetic--always came first under
             | his tenure post Steve.
        
               | alexsereno wrote:
               | He needed to have Fadell around to argue with, but Tim
               | prefers an office style with less tension. Which has been
               | great for shareholders, bad for consumer design tho. It's
               | hard to know what is more "right" since more people have
               | apple products than ever before, but wow I love my post-
               | Ive Mac a lot more, and design across the board has
               | focused a bit on function w/ Craig getting a bigger role
        
               | etempleton wrote:
               | From what I have read Fadell didn't seem to have a lot of
               | internal fans, and there were some major software issues
               | under his leadership, but there is no doubt he has clout
               | with Jobs and provided a different perspective. Jobs was
               | always willing to play the role of tie breaker that I am
               | not sure Cook is comfortable in, so it makes sense to
               | have a more harmonious leadership team that can come to a
               | consensus more often than not without an intermediator.
               | 
               | There does seem to be more collaboration and sensible
               | compromises from all internal stakeholders than at any
               | time at Apple, at least that is how it feels as an end
               | user. Apple products of the last few years have less head
               | scratching omissions and/or design/engineering decision.
               | 
               | The MacBook Pro from 2016 to 2021 is the embodiment of
               | that weirdness.
        
               | lupire wrote:
               | Apple's post-Jobs success has been the snowball effect of
               | iPhone capturing more of the market.
               | 
               | Mac suffered a lot under Jobsless Ive (Cook doesn't care
               | about product one way or the other), surviving the
               | butterfly / touchbar winter because customers were able
               | to keep their old Retina laptops, customers groaned and
               | beared with lemon laptops for a few years, and desktop
               | declined in overall relevance (except gaming where Apple
               | never had a presence anyway), and started to recover in
               | the post-butterfly/post-touchbar/M1 era.
        
             | raverbashing wrote:
             | Yes, he's a great _physical product_ designer. But to bring
             | that, and apply the same principles into SW just doesn 't
             | make sense
        
               | ben_w wrote:
               | I'm not so sure he's even that, I think the hockey puck
               | iMac mouse was his?
        
               | lupire wrote:
               | He's a great physical _aesthetic_ designer. He 's
               | terrible at human interfaces, hardware or software.
        
               | azemetre wrote:
               | I feel like you can't be a great designer if you neglect
               | human interfaces, at that point you're just an artist.
               | Nothing wrong with that, but good design it is not.
        
               | tchalla wrote:
               | I'm not sure if having some badly designed products
               | doesn't make one a great physical product designer. It's
               | completely possible to be a great product designer with
               | few bad products.
               | 
               | I'm not arguing that Ive is a great designer. Ok just
               | saying that the iMac hockey puck mouse doesn't invalidate
               | that claim.
        
               | ben_w wrote:
               | Fair. I use it as an example of uncontroversially bad
               | design, and his most infamous mistake being ages ago does
               | count in his favour (even if the dead cockroach charging
               | mechanism of the modern mouse is also his), even though I
               | chose that example in part because people argue both ways
               | about his more recent design choices. Myself, I do not
               | like any design choice I've heard attributed to him, but
               | that's not enough by itself either.
        
         | dubswithus wrote:
         | > They're slowly going from Ive's minimalist artistic designs
         | back to useful computing devices and user interfaces.
         | 
         | Is this a subtle attack on USB-C?
        
           | wmf wrote:
           | It's an attack on the butterfly keyboard, removing MagSafe,
           | removing HDMI, removing the headphone jack, reducing battery
           | capacity, the unreadable iOS 7 UI, the trash can, etc.
        
           | Matthias247 wrote:
           | USB-C itself is great. Love the fact that I can plug a single
           | cable into my MacBook for all docking purposes (charging,
           | display, peripherals).
           | 
           | The annoying thing was the lack of everything else except
           | usb-c. Especially in 2017 when it was uncommon and for
           | devices featuring only 2 ports. ,,Dongle life" was a serious
           | step backwards.
        
           | barkingcat wrote:
           | Nothing "subtle" about the attack. The butterfly keyboard is
           | a very obvious and outright failure.
           | 
           | This failure resulted in a support program that covered the
           | entire output of the Apple MacBook Pro product line for half
           | a decade.
           | 
           | Nothing subtle about that at all.
        
             | ratww wrote:
             | I wonder if we're being too quick to blame him for the
             | Butterfly keyboard. Sure it was his design, but there were
             | engineering issue. Was Ive powerful enough to overrule Tim
             | Cook and everyone else and keep a faulty keyboard for that
             | long? So far I've only seen a lot of speculation from tech
             | websites, but maybe someone has some proper source, I might
             | be totally wrong.
             | 
             | It could also be a widespread cultural issue where Apple is
             | unable to admit fault. Sure, Apple removed the butterfly
             | after he left, but they're still quite stubborn about not
             | putting USB-C on iPhones, for example.
        
           | cultofmetatron wrote:
           | usbc is the one good thing about the ive years. everything
           | else was a step away from usability for power users.
        
         | gnicholas wrote:
         | One thing I wonder about is whether Apple could have ever built
         | the current crop of laptops if it hadn't gone through the
         | terrible design that over-emphasized minification. That is,
         | were there gains in space-saving that were only possible
         | because of the single-minded focus on making small laptops,
         | which we now enjoy in our more-sensibly sized MBPs?
         | 
         | As an outsider, I have no idea whether this is the case. But I
         | could imaging that if they had stayed on a more evolutionary
         | design path, their current laptops might not be quite so
         | amazing.
        
         | ivraatiems wrote:
         | I saw a woman using one of the new Macbook Pros in an airport a
         | few weeks ago, and I was confused, because it looked exactly
         | like my beloved silver Macbook Pro from 2007. It even had lots
         | of ports!
         | 
         | With the speed of the M-series processors, and the fact that I
         | can get one with ports and without an idiotic touchbar, I've
         | started considering an Apple laptop for the first time in
         | years.
         | 
         | I'm sure it's just a matter of time before the pendulum swings
         | back again, alas.
        
           | ghaff wrote:
           | I have an M1 Pro MacBook Pro and it's quite nice. Wish they
           | could have squeezed a USB-A in there for travel but otherwise
           | it's pretty perfect. And the recently announced MacBook Air I
           | assume is nice if you want something a bit lighter--although
           | the MacBook Pro is still a pretty light and svelte laptop by
           | historical standards.
        
           | imwillofficial wrote:
           | It's only begun to swing towards usefulness.
           | 
           | We got a decade or more to enjoy this time of "doing things
           | right"
        
             | sephamorr wrote:
             | Maybe by next decade, all the MacBook "pro" models will
             | support more than one external display.
        
               | tmh88j wrote:
               | What do you mean by that? Multiple monitors without an
               | adapter? I have 2017 and 2019 Macbook Pro's and I use 2
               | 27" monitors with a thunderbolt -> 2 HDMI out adapter. I
               | don't think I'd use it without an adapter even if I
               | could, no need to take up extra ports.
        
               | duped wrote:
               | AFAUI that setup is not possible with an M1 Mac today.
               | You can only use one external display.
        
               | indemnity wrote:
               | I must be dreaming then, using my M1 Mac with two
               | external 4K displays and the internal display.
        
               | imwillofficial wrote:
               | Is it a 13" MBP? If not it's not relevant to this
               | discussion
        
               | jrochkind1 wrote:
               | Except all the parent comments of the discussion just
               | said "Pro" and/or "M1 Mac", yours is the first that
               | specified 13" MBP. So there seems to be some confusion
               | and/or disagreement about what is being discussed.
        
               | imwillofficial wrote:
               | Good point.
               | 
               | To clarify the M1 Macs, not Pro, Max, or Ultra can only
               | support one external display. This also seems to be the
               | case with the non-Pro/Max/Ultra M2 macs.
        
               | jrochkind1 wrote:
               | I'm not sure most people (including reviewers and
               | resellers) assume the phrase "M1 Mac" excludes macs with
               | M1 Pro, M1 Max, or M1 Ultra chips (or even know which Mac
               | models include which M1 variants), so beware this
               | communications confusion may be likely to reoccur.
        
               | imwillofficial wrote:
               | Agreed
               | 
               | The parent comment: "Maybe by next decade, all the
               | MacBook "pro" models will support more than one external
               | display."
               | 
               | The 13" M1/M2 MBP is the only one that doesn't support
               | more than one external display.
        
               | Octoth0rpe wrote:
               | That is true only of the 13" m1 Pro, and the 13" m1
               | macbook air. The 14" m1 mbp, 16" m1 mbp, the m1 mac mini,
               | and m1 studio all support more than 1 external display.
        
               | matwood wrote:
               | Yeah, the 13" 'pro' is simply a bad name. No idea why
               | they kept it around. All the other pros support 2 or more
               | monitors depending on model.
        
               | sprite wrote:
               | I'm using 2 of the LG 5k monitors with my MacBook Pro
               | [16-inch 2021 M1 Max]. Complete game changer compared to
               | the past few iterations.
        
               | [deleted]
        
               | imwillofficial wrote:
               | Whoa, whoa, don't get ahead of yourself there
        
               | jb1991 wrote:
               | The MacBook Pro can support several external displays
               | simultaneously:
               | 
               | Up to two external displays with up to 6K resolution at
               | 60Hz at over a billion colors (M1 Pro) or up to three
               | external displays with up to 6K resolution and one
               | external display with up to 4K resolution at 60Hz at over
               | a billion colors (M1 Max)
        
               | gnicholas wrote:
               | The just-updated base MBP still can't do this. But surely
               | it will be updated before next decade, as GP suggested
               | (perhaps exaggerating). I assume the base model will be
               | updated with 2 years, or retired. I can't imagine they'll
               | sell many units, considering how the MBAs are less
               | expensive, sleeker, and have better camera/IO.
        
               | infinityio wrote:
               | The old-chassis pros (incl. the new m2 13") can only do
               | one monitor, if I remember correctly?
        
               | moooo99 wrote:
               | I think you remember right, this is the same issue as
               | with the M1. The continued existence of this specific
               | model (M2 13" Pro) is by far the most confusing aspect of
               | the current Mac lineup
        
           | whywhywhywhy wrote:
           | If you know what signs to look for the swing has already
           | begun.
        
         | [deleted]
        
       | chevman wrote:
       | Pro tip - always wait until the money is in your bank account!
        
       | korginator wrote:
       | People can (and often will) be vindictive, specially people with
       | the power over you and your career. Call me cynical, but in my
       | few decades of work life I've come across more than a few such
       | people. Say what you will about how you wish leaders would
       | behave, but reality is different.
       | 
       | I've seen ego- and power-tripping at all levels, even in
       | situations where the people playing these games had nothing to
       | gain or lose from torpedoing the other.
       | 
       | Imran Chaudhri would have been best served by keeping all written
       | communications strictly minimal and work related. Something along
       | the lines of "I'm leaving in a months' time for other
       | opportunities. It was a pleasure working here, thank you for your
       | support, wishing you all the best." Nothing would have been
       | misinterpreted.
       | 
       | Keep any and all sentiments out of work related communication.
        
       | dougdonohoe wrote:
       | Don't quit until the money is in the bank. I mean it. Don't trust
       | your boss or HR or anyone. People can be capricious and you don't
       | want your hard earned compensation to be subject to this. The HR
       | department is not there for you - they are there to protect the
       | company.
        
       | thomond wrote:
       | Is it me or does the article too end suddenly?
        
         | gumby wrote:
         | The cliffhanger is to get you to buy the book. That "article"
         | is just an ad.
        
       | psaux wrote:
       | There is a lot to digest in this piece. Work environments are
       | very dynamic and context and time-in-point is very important. I
       | did not see this behavior, but I was not part of that group at
       | Apple.
       | 
       | I worked with Jony after we were acquired. The original Siri
       | linen background was his idea, the bubbles had to be perfect, the
       | padding, the text size, the lists goes on. I inferred this as
       | design obsession and did not find it offending, he was right 95%
       | of the time.
       | 
       | When I left Apple, I emailed with Jony on a device I had designed
       | and pitched internally in 2011 but was shelved. His response has
       | stayed with me to this day, "not all ideas make the cut, even the
       | best ones".
       | 
       | He could have cut me down or ignored me, but he responded with
       | honesty.
       | 
       | I think that void he left when he moved on was too big to be
       | filled. Steve and Jony were always together, pretty much every
       | day we would see them at lunch.
        
         | davidhariri wrote:
         | Thanks for sharing this!
        
         | the_af wrote:
         | > _"not all ideas make the cut, even the best ones"_
         | 
         | I'm not sure I understand. If the _best_ ideas don 't make the
         | cut, which ones do? Or was Jony acknowledging a flaw in Apple's
         | process?
        
           | snambi wrote:
           | It could mean there are more than one.
        
           | ksec wrote:
           | >"People think focus means saying yes to the thing you've got
           | to focus on. But that's not what it means at all. It means
           | saying no to the hundred other good ideas that there are. You
           | have to pick carefully.
           | 
           | -Steve Jobs.
        
             | [deleted]
        
             | the_af wrote:
             | But that's "good" ideas. I wouldn't object to that.
             | Instead, Jony said the _best_ ideas. By definition, this
             | means you 're necessarily choosing a _worse_ idea, because
             | there 's nothing better than the _best_ idea. Seems like a
             | bad process to me!
        
               | culpable_pickle wrote:
               | Quantifying best is very difficult. Is it the best
               | technically but market conditions makes it less
               | appealing? Or is it the best fit for the market but it's
               | a nightmare to build and so they can't pump enough of
               | them out to be reasonable.
               | 
               | The products that launch end up being good enough in all
               | areas but rarely/never the best in all areas.
               | 
               | It's the sign of a healthy business IMHO
        
               | the_af wrote:
               | If quantifying "best" is so difficult, then maybe Ive
               | should have worded his words of consolation better,
               | maybe? Otherwise it's just an empty platitude.
        
           | kergonath wrote:
           | Not all the best ones do, it is quite straightforward. Some
           | bad ones also do occasionally make the cut, but it tells more
           | about the nature of ideas than Apple's process at this point.
        
             | the_af wrote:
             | If that was Ive's meaning, that humans sometimes choose a
             | worse idea than the best one, then it's both a truism and
             | an empty platitude...
        
               | bradknowles wrote:
               | In Re: Betamax vs. VHS, what does "best" mean?
        
           | throw0101a wrote:
           | There is Product Category A, Product Category B, and Product
           | Category C. In each of those categories there is a "best"
           | product.
           | 
           | But a company may not have the bandwidth to release in all
           | three categories. So it may choose to focus on Product
           | Category B, and the best implementation for B, and leave A
           | and C (for now). Even though there are "best"
           | implementations/ideas available for A and C.
           | 
           | Sometimes it is _not_ possible for a company to walk and chew
           | gum at the same time.
        
           | simonh wrote:
           | They are discussing design ideas. There might be many, many
           | reasons why a product with an absolutely killer design could
           | get cancelled anyway.
        
             | the_af wrote:
             | This means a better design idea won. So the idea that got
             | cut wasn't the best!
        
           | synu wrote:
           | I read it as "even (some of) the best ones" based on the "not
           | all ideas" start.
        
             | weird-eye-issue wrote:
             | Could also be speaking with hindsight
        
           | sumedh wrote:
           | > If the best ideas don't make the cut, which ones do?
           | 
           | The best idea might be too expensive for the market so you go
           | with the next best one?
        
             | the_af wrote:
             | If it was too expensive, then it wasn't the best.
             | 
             | Whichever way you put it, it's either a flawed process or a
             | weird turn of phrase by Ive.
        
           | SV_BubbleTime wrote:
           | Carful to remember the "some of"... but the best ideas might
           | be too risky, not as practical, timed poorly, too
           | controversial, etc.
        
             | the_af wrote:
             | Then they are not the best...
        
           | mouzogu wrote:
           | Yeah like having a standard USB port on a laptop in 2020. At
           | least they fixed it now.
        
             | jefftk wrote:
             | You mean a USB A port? They brought back MagSafe, HDMI, and
             | the SD card slot, but for USB it's still only USB C.
        
               | relaxing wrote:
               | Wow, I somehow also had the misconception that USB A was
               | back. I wonder how this shared delusion spread.
        
       | [deleted]
        
       | scyzoryk_xyz wrote:
       | That bit about the firing of the designer who used the river
       | metaphor in that email is such a good lesson for anyone:
       | 
       | Never ever ever ever announce moves like this if there is still
       | money on the table that can still be taken away from you.
       | 
       | No matter how awesome your company is, how great the team,
       | product or how wonderful the atmosphere is. This guy thought he
       | wrote a heartfelt goodbye to his beloved team and was instead
       | brutally punished for it.
       | 
       | That made me lose a whole lot of respect for Ive.
        
         | socialdemocrat wrote:
         | This and what Elon Musk did keep getting me struck by how
         | little protection workers in the US have. Fired on a whim. But
         | so do remember when working at American companies all the
         | horror stories we heard about how our colleagues working in
         | America got treated.
         | 
         | It became these "did you hear the latest crazy thing they did
         | in the US office?"
         | 
         | I am not saying this to dump on America but hopefully to get
         | people to demand better. If this is how people want their work
         | life that is fine, but I hope people realize it doesn't have to
         | be like this.
         | 
         | What is actually pretty bad corporate culture has been
         | normalized IMHO.
        
           | refurb wrote:
           | If you publicly trash your company (externally or just
           | broadly internally) in other countries you're saying you
           | won't be fired? Or face some discipline?
           | 
           | That hasn't been my experience at all.
        
             | makeitdouble wrote:
             | There's a lot of nuance as usual. Firing you over provably
             | true statements or things you said strictly as a private
             | individual can have harsher consequences for the company
             | (you can be let go but they'd need to pay a pretty heavy
             | severance)
             | 
             | I am not a lawyer, but I'd expect you'd need to be
             | revealing company secrets, or have a public speaking
             | position in the first place (e.g. you work for PR) and your
             | declarations make you unfit for the job, or leave proofs
             | that your goal was to damage the company, to be in a
             | position as weak as in the US.
             | 
             | imagine otherwise how tough it would be to do political or
             | ideological activism on your private time.
        
               | refurb wrote:
               | Use the example in the article. You basically write a
               | letter to your fellow employees saying (I'll paraphrase)
               | "im outta here because the talents and ideas that made
               | this place successful are gone".
               | 
               | Can you do that in Europe and face no consequences?
        
               | somewhereoutth wrote:
               | More precisely, in Europe firing someone has consequences
               | for _the company_. So they would need rather more
               | motivation to do that than an artfully worded leaving
               | email.
        
           | Aeolun wrote:
           | I really enjoy that it's basically impossible for my company
           | to fire me on a whim (at least it'll be a multi month process
           | that you can see coming months away).
           | 
           | I can be openly critical to my boss, or leadership, or mess
           | up in general and recover my good graces without constantly
           | worrying that my job and life depend on it.
           | 
           | That said, we have to work with one another, so it's in all
           | our interests to keep a good relationship.
        
         | capableweb wrote:
         | > That made me lose a whole lot of respect for Ive.
         | 
         | You mean you lost respect for Alan Dye? Seems to have been the
         | one who fired Imran Chaudhri.
         | 
         | > Shortly after the email, Dye fired Chaudhri.
        
           | jasonlotito wrote:
           | No, they mean Ive.
           | 
           | > The email alarmed Ive and Dye. They feared that the message
           | Chaudhri sent could be interpreted to mean that Apple's best
           | days had passed.
           | 
           | It's clear from the article that both Ive and Dye were
           | directly involved in the firing.
        
             | capableweb wrote:
             | > It's clear from the article that both Ive and Dye were
             | directly involved in the firing.
             | 
             | It's really not. The part you quoted doesn't say that Ive
             | was "directly involved" in the firing, it says he felt
             | something about the message Chaudhri sent. The article
             | states Dye was directly involved in the firing, and
             | mentions nothing about if Ive was involved or not, so we
             | should presume he wasn't. Otherwise the article would say
             | so.
        
             | smugma wrote:
             | It's hearsay, as even the article says it was Dye who did
             | the firing.
             | 
             | I've read many articles/interviews where Jony talks about
             | being "hurt" by something. As in, he puts everything he has
             | into these creations and certain things he takes very
             | personally, as if someone is trying to stomp on a rose in
             | his garden.
             | 
             | Chaudhri is known to have a big personality himself and
             | went to start a company that has hired a lot from Apple
             | (not exclusively but sometimes browsing LinkedIn it looks
             | that way). So he sends an email while resting and vesting
             | (and also planning his next big thing), and they decide to
             | cut ties, as he's now seen as a potential liability. It
             | doesn't need to be petty or vindictive, but a decision
             | based on bad vibes they got. Chaudhri could have given his
             | notice two months in advance and cruised and sent the email
             | on his last day, but he didn't.
        
             | kumarmanket wrote:
        
         | ballenf wrote:
         | I just don't buy that the river metaphor wasn't about Apple. It
         | just doesn't make sense unless he was retiring or leaving
         | design entirely. Otherwise the lack of water is clearly related
         | to Apple.
         | 
         | If it really was solely about himself it's a really poor
         | metaphor. So the river is moving to a new mountain? And the
         | river's lack of water has nothing to do with the current one?
         | Or, the mountain (Apple) has plenty of water but somehow this
         | river (employee) can't receive any of it?
         | 
         | The non-critical-of-Apple reading is convoluted and tortured,
         | imo.
        
           | socialdemocrat wrote:
           | It looked like a a description of personal journey to me
           | immediately. It makes no sense for a person to say such a
           | thing about the company. To simple assume that I find a bit
           | sad. Like to people really think so low of their fellow man?
           | 
           | I think our society has gotten to much cynicism. Maybe we
           | need more nativity, compassion and empathy.
        
           | zarzavat wrote:
           | " When you do things from your soul, you feel a river moving
           | in you, a joy. Sadly rivers run dry.."
           | 
           | It seems obvious that he is talking about his personal joy
           | running out. Because that's what he said.
        
             | [deleted]
        
             | ballenf wrote:
             | I see that take on it.
             | 
             | Maybe the lesson is that for employees who happen to
             | believe that Apple's river had run dry, the message would
             | be hard to interpret as personal to the author.
             | 
             | Or that the river running dry personally is potentially
             | contagious.
        
               | scyzoryk_xyz wrote:
               | That's the other lesson - don't use poetry or metaphors
               | to express your self because they will inevitably be
               | twisted to suit the corporate interests and not yours.
        
               | kzrdude wrote:
               | It's not so far from that to, "don't show your human side
               | to the soulless corporation." And why even work for them,
               | then?
        
               | geraldwhen wrote:
               | To get paid. Work is not your family. Family doesn't fire
               | you for sending an email.
        
               | kzrdude wrote:
               | If you're a valuable worker, go find a place that does
               | more to you than pay :)
        
               | whywhywhywhy wrote:
               | Don't really see how it could have been interpreted any
               | other way.
        
               | cmiles74 wrote:
               | This whole story highlights how top-of-mind this fear
               | that the "river" of innovation at Apple might be running
               | dry really was for the leadership of this design team.
        
           | scyzoryk_xyz wrote:
           | Well, it's not his own poetry - it's some Persian classic
           | he's quoting so you could probably look into it and find a
           | whole well-spring of deep knowledge explaining _exactly_ what
           | he meant by it.
           | 
           | In the letter he talks about his own soul, and the experience
           | of deep work being like that of a river. So it's pretty clear
           | he's talking about what's on his interior spiritually. From a
           | designer "I am barren and in a creative rut" pretty much
           | means "I can't come up with good stuff and I'm of no use to
           | all of you here".
           | 
           | However, regardless of what he actually said, he was on his
           | way out from a tight-knit and emotionally connected team in
           | which expressing your feelings and being sensitive is sort of
           | expected, only the guys running that team were so paranoid
           | that they decided to burn him and smear shit all over his
           | beautiful farewell letter. That's a dark thing to do to
           | someone's career/reputation etc.
           | 
           | Getting that glimpse, I do wonder to what extent Ive and his
           | buddies have other ugly deeds on their accounts. Perhaps Ive
           | running that separate company of his is really only a way of
           | gracefully pushing this kind of toxicity away from the house
           | just in case.
        
             | Nathanba wrote:
             | If the team was truly so tight knit then you wouldn't need
             | to write an email to convey that you are leaving. I'm
             | personally always flabbergasted by people who write company
             | wide farewell messages. It's a net negative for the company
             | to hear about people leaving. It doesn't matter what the
             | reason for leaving is except if it's that the person won
             | the lottery. Any other reason: Why not stay here? What's so
             | unsustainable about working here?
        
               | saagarjha wrote:
               | Messages in advance of a departure help transfer
               | responsibilities during the transition period.
        
               | Aeolun wrote:
               | I'm the opposite. My company has this thing where people
               | that leave send an email they're leaving literally the
               | afternoon they disappear, and sometimes nothing at all.
               | 
               | It feels like they're sneaking out under the cover of
               | night, and it makes everyone I need to work with feel
               | very fungible. Getting attached to any given person is a
               | dangerous excercise, since one day they might suddenly be
               | gone, and you wouldn't know it.
        
           | smaudet wrote:
           | "The non-critical-of-Apple reading is convoluted and
           | tortured, imo."
           | 
           | Perhaps you are also reading things with a certain context -
           | "poor", "convoluted", "tortured", "lack", "can't" - all
           | negative words used in this comment. People often see things
           | through lenses, - if management is negative, thin skinned,
           | looking at a statement like that as anything but an
           | indictment of the company would be wondrous.
           | 
           | As others pointed out, the context of the letter speaks very
           | differently. Whether it is "Apples" river or the river of
           | inspiration of the employee, is hardly worth arguing over,
           | inspiration comes from without and is experienced by the
           | employee, there is nothing innately inspiration about a
           | company, ever, only about its employees...who make up said
           | company.
           | 
           | I suppose you might want to argue that employees can inspire
           | other employees - perhaps, but only to the limited degree
           | which some employees have different experiences than others.
           | As a senior employee, you are somewhat expected to be that
           | source of inspiration, saying rivers dry up, e.g. yours, is
           | not saying that Apple the company, can never be a place
           | employees will experience inspiration, just that you aren't
           | experiencing it anymore, and that's perfectly fine.
           | 
           | What's also perfectly fine is that management reacted this,
           | way, which, ironically, foreshadows the absolutely lack-
           | luster dumpster fire which was Apple in the past decade. It
           | illustrates perhaps why there was not inspiration, because
           | leadership failed to provide it.
        
           | franga2000 wrote:
           | I read it as there not being anything else at Apple left to
           | inspire _him_ , which is a reflection on his story at Apple,
           | not Apple itself. If you work at one place for well over a
           | decade, it makes sense to me that you would eventually run
           | out of things you want to do there and have to move on.
           | 
           | But regardless of the interpretation, firing the dude was
           | completely unacceptable.
        
           | preseinger wrote:
           | It reads to me as obviously about the author, and the
           | critical-of-Apple reading the convoluted and tortured
           | version, only making sense if your model of humans is
           | fundamentally... I dunno, manipulative, or Machiavellian.
           | (shrug)
        
             | socialdemocrat wrote:
             | Well put, my thoughts as well. It just makes me sad on
             | behalf of humanity that we turn out having such bleak and
             | cynical perspective on other people. Benefit of the doubt?
             | Guilty until proven otherwise? Are such ideals just
             | unfashionable today or something?
             | 
             | People should put more faith in each other. Look for the
             | positive instead of just the flaws and shortcomings.
        
           | ajross wrote:
           | > If it really was solely about himself it's a really poor
           | metaphor.
           | 
           | The point of the story was that he was fired for what very
           | well might have been a poor metaphor. I mean, even taking
           | your point as a prior and _assuming_ that the guy was clearly
           | saying that Apple 's design primacy was fading as he
           | announced his retirement... why is that a termination-worthy
           | act?
           | 
           | I mean, yeah, he was firing some mildly poetic shots at his
           | employer. Who among us, as it were. That quote was a little
           | bit of passive aggression. Firing him was an act of
           | deliberate malice.
        
         | protastus wrote:
         | Anyone in a leadership position has a responsibility to measure
         | their words carefully, especially in a farewell email.
         | 
         | "Sadly, rivers dry out, and when they do, you look for a new
         | one." broadcasts extreme negativity to the people who remain.
         | It almost reads like a cautionary warning followed by advice.
         | 
         | One can write a heartfelt goodbye without ambiguity. Assuming
         | the ambiguity was unintentional, the author was careless and
         | paid the price. He could've gotten away with it in other places
         | (large companies are generally too bureaucratic to fire someone
         | who's already leaving) but obviously not in this case.
        
           | Aeolun wrote:
           | I really don't know how you can signal more negativity about
           | the outlook of either company or position than by leaving.
        
           | socialdemocrat wrote:
           | Sounds like you demand that people walk on eggshells around
           | some thin skinned psychopath. It is human to make some
           | mistakes or miscommunicate. The normal thing would be to have
           | a talk and clear things up. Management must react when an
           | employee keeps screwing up despite feedback. Here was a one
           | strike rule. Even the California prison system is more easy
           | going than that ;-)
        
             | protastus wrote:
             | Indeed, life is not easy going when someone is senior
             | enough to work with a CxO at a giant company, and writes
             | emails with thoughts that influence entire organizations.
        
             | justin66 wrote:
             | > Sounds like you demand that people walk on eggshells
             | around some thin skinned psychopath.
             | 
             | If you're almost vested and planning on leaving very soon,
             | that is not a terrible approach to take, even if the
             | parties involved are not psychopaths.
        
             | MichaelZuo wrote:
             | How do you know they didn't have a talk and the email
             | writer refused to send a clarification email in apology?
             | 
             | We are only getting one side of the story after all.
        
           | peterkelly wrote:
           | I think honesty is a better approach.
           | 
           | A team or an organisation that cannot look at itself
           | critically and recognise its problems is unable to remedy
           | them.
           | 
           | When people are afraid to speak about problems, those
           | problems are more likely to remain. That's not a healthy
           | culture.
        
             | bruce511 wrote:
             | Your point is valid, but in my experience it can be hard to
             | get concensus on what the problems are, much less what the
             | solutions are. And I work in a tiny company - I can't
             | imagine what it's like for Apple.
             | 
             | Part of the problem is that everyone sees everything from
             | their point of view, and not always from a holistic point
             | of view.
             | 
             | Someone working on homepod sees the potential there and
             | gets frustrated that its not equivalent to an iPhone or
             | ipad. Someone else, in the siri division has his own list
             | of priorities and demands (perhaps from the iPhone team).
             | 
             | Management isn't trying to fix every problem, or make
             | everyone happy, they're trying to triage as best they can.
             | 
             | In my personal context we get all kinds of feedback from
             | employees, but ultimately we have more ideas, and
             | suggestions, than money. For some problems everyone has a
             | proposed solution, half of which conflict with the other
             | half. Sometimes suggestions fix some of a problem, but are
             | short term, we may be holding out for a long term approach.
             | 
             | I guarantee that wherever you work you won't be happy with
             | all decisions and directions - and I'm sure that includes
             | people making those decisions and directions.
             | 
             | I've had people leave. Some on good terms, some on bad.
             | Some are positive on the way out, but we stomp on negative.
             | There's a place for negative feedback, and that's up the
             | pipeline (where we always take it seriously) but whining to
             | co-workers who have no authority to effect change,
             | especially after resigning, is not a good look, and is not
             | constructive.
        
           | KptMarchewa wrote:
           | >broadcasts extreme negativity to the people who remain
           | 
           | ...which was immediately proven right by execs who fired him.
        
             | laserlight wrote:
             | Firing is almost like a self-fulfilling prophecy. It
             | signaled that misinterpretation is the right
             | interpretation.
        
         | arrrg wrote:
         | I also don't quite get it. Firing that designer would not
         | increase my trust in the design leadership.
         | 
         | It would seem thin skinned, skittish, cruel, deeply immoral and
         | evil, leading me to lose a lot of trust, feeling as though
         | creating a culture of fear is the goal. That behavior seems
         | completely incomprehensible to me, especially since you need to
         | have an extremely tortured reading of that e-mail to read it as
         | an attack on Apple. It's simply so extremely weird and wrong to
         | do that. It also seems completely ineffective. What's the
         | intended effect here?
         | 
         | I'm not sure what the general vibe here's on that, but it seems
         | abhorrent to treat people that way.
        
           | lupire wrote:
           | Artists are a petty and vindictive culture, since value is
           | subjective and there's no profit for being pretty good but
           | not the annointed winner.
        
             | arrrg wrote:
             | All the designers I know are awesome at being open and
             | responding to outside inputs.
             | 
             | I work as a user researcher and in general designers tend
             | to be the very best, both at showing a real interest and
             | investing themselves into the research and also at
             | incorporating the results.
             | 
             | Designers tend to have a real interest in improving their
             | designs and getting clarity on things they themselves may
             | be uncertain about.
             | 
             | However, I'm not working in the context those people talked
             | about there work in. (Also, UI design, not hardware design.
             | So not very comparable.)
        
             | mikeryan wrote:
             | Art may be subjective but product design is not. We have a
             | whole host of ways to measure success at it.
             | 
             | I feel it's a mistake to conflate art with design. While
             | related they are separate disciplines.
        
               | andrepd wrote:
               | Maybe that is the reason why design sucks so much
               | nowadays (in nearly every domain of technology). Design
               | is much more objective and measurable, while personal
               | aesthetics aren't.
        
             | dbspin wrote:
             | Genuine question, do you know any artists? This isn't the
             | case generally; certainly amongst ordinary working visual
             | artists - who are demonstrably open minded, centred, and
             | interpersonally engaged. I can't speak to Damien Hirst
             | level centimillionaires, who represent an invisibly small
             | fraction of working artists.
        
               | [deleted]
        
               | chongli wrote:
               | Apologies for nitpicking but the prefix you're looking
               | for is hecto-. The prefix centi- means 1/100 [1],
               | implying that Damien Hirst has only $10,000 to his name,
               | starving artist level wealth!
               | 
               | [1] https://en.wikipedia.org/wiki/Metric_prefix#List_of_S
               | I_prefi...
        
               | kerlgos wrote:
               | https://www.merriam-
               | webster.com/dictionary/centimillionaire
        
               | lynguist wrote:
               | It's really funny because centi- means both hundredth and
               | hundred. And it's a doublet of hecto!
               | 
               | https://en.wiktionary.org/wiki/centi-
        
               | cfcfcf wrote:
               | Right, like bimonthly and biweekly.
        
               | jonsen wrote:
               | Millionaire is not an SI unit, so centi- is not an SI
               | prefix here.
        
             | DrewADesign wrote:
             | Vindictive? Artists? BS. You're clearly extrapolating on an
             | unfounded assumption. I'm an adult art student getting a
             | BFA as part of a career change and have known hundreds of
             | artists and designers over the years. Firstly, there is no
             | unifying culture among even large subsets of artists, let
             | alone artists in general. Secondly, claiming that artists
             | in general are vindictive is flat-out absurd.
        
               | cornel_io wrote:
               | At a certain type of design-centric company the culture
               | shifts, and divas are both created and elevated to a
               | degree that you don't see elsewhere. Most companies don't
               | tolerate that sort of artist/designer because they're
               | obnoxious and generally horrible people (and they don't
               | work well with others so unless the culture is one that
               | prioritizes them over everyone else they tend to flail
               | and fail pretty quickly) but here and there you'll find
               | pockets where they thrive.
               | 
               | I think you're absolutely right that in general artists
               | are not like that. It's a few bad apples, and for the
               | most part they don't ever have much opportunity to do
               | damage because it takes an exceptionally weird company to
               | enable them.
        
               | DrewADesign wrote:
               | Well aware of the conspicuous minority that comprise that
               | (stereo)type, but you can levy similar charges against
               | any knowledge job from engineering to academia to the
               | priesthood and I highly doubt those sorts of people are
               | more highly represented in art than most other
               | professions.
        
               | illwrks wrote:
               | I took it to mean artists/designers in a corporate
               | setting where it's a bit more cutthroat.
        
               | DrewADesign wrote:
               | Beyond never having heard anyone conflate the terms
               | 'artist' and 'corporate designer,' the sentiment would
               | still be wrong. I've worked in corporate software
               | projects as a developer, designer, support person,
               | project manager, QA engineer, and even IT/Ops guy and
               | would rank designers, on a whole, somewhere near last in
               | terms of likeliness to be vindictive. Sales? Management?
               | Even support? Sure.
               | 
               | You can have vindictive jerks in any job, but considering
               | that design's fundamental purpose is to empathize with
               | people and manifest that it some medium, vindictive
               | people tend to filter themselves out.
        
               | TheOtherHobbes wrote:
               | More likely to be the corporate setting than the
               | designers.
               | 
               | I had no idea the originator of the Bondi Blue iMac was
               | Danny Coster. I'd always assumed it wss Ive.
               | 
               | Interesting he managed to take all of the credit for it.
        
               | azinman2 wrote:
               | From the media you'd think he and Steve Jobs were the
               | only two employees and responsible for 100% of any
               | success.
               | 
               | It's much easier to personify a monolith under a specific
               | individual. Tesla is only Musk. Gas prices and inflation
               | are only because of Biden. The list goes on.
        
               | PraetorianGourd wrote:
               | I think you really captured the somewhat unspoken reality
               | of it.. When you are a leader, things that go right are
               | credited to you (Jobs, Musk) but when things go wrong,
               | you get the blame (Biden).
               | 
               | Of course the world is more nuanced than that but the
               | power of narrative combined with the romance of
               | "leadership" and you end up playing a high-risk, high-
               | reward game
        
             | hackernewds wrote:
             | well said
        
         | ascar wrote:
         | Can someone explain to me how you can fire someone that already
         | declared to leave and do financial damage to the employee with
         | that?
         | 
         | I guess it's some clause of a vesting schedule that gets
         | triggered when being fired and he already declared his
         | resignation before his shares were vested, but they would've
         | been after his last day?
         | 
         | I find it so weird that he already quit the job but the company
         | could actually save money by firing him. Shouldn't something
         | except fear of a bad reputation prevent this kind of move to do
         | actual damage?
        
           | aenis wrote:
           | I dont think the management cared about the money the company
           | saved; top level management rarely preoccupies itself with
           | such pedestrian matters. It was about sending a message and
           | reasserting authority. Management 101 in large, deep pocketed
           | orgs.
           | 
           | Btw, disciplinary firing of employees on leave is of course
           | pretty rare but happens - also in those countries that make
           | it difficult to fire salaried staff. People do stupid things,
           | like steal, download thousands of documents, or write stupid
           | emails.
        
         | doctor_eval wrote:
         | I read the book, and it says a few things that contradict other
         | stories I've read about Apple, by people who were there. After
         | a while I started taking things with a grain of salt.
         | 
         | Considering how awful the story is, I think it's likely that
         | there was more to the guy who got fired than the book let on.
         | They were worried about an exodus so they treated a guy like
         | shit? And why did he announce his departure before his benefits
         | were locked in? The whole story is sus.
        
           | Aeolun wrote:
           | > And why did he announce his departure before his benefits
           | were locked in?
           | 
           | This happens when people trust their team and managers. Which
           | is why I consider it the worst sort of betrayal to fire
           | people over it.
        
         | jonas21 wrote:
         | > _That made me lose a whole lot of respect for Ive._
         | 
         | I dunno... It sounds like they let him rest and vest for a few
         | months as a courtesy even though he was already checked out.
         | 
         | And then, during that time, he sent an email to the entire team
         | that implied (either intentionally or through carelessness)
         | that Apple's river of ideas had run dry.
         | 
         | It seems pretty reasonable to ask him to leave immediately
         | after doing that.
        
           | fossuser wrote:
           | Yeah - that was my read. They were helping him out and he
           | wrote a stupid email, so they said fuck this you're fired.
           | 
           | Maybe part misunderstanding, but it was a dumb thing for him
           | to do.
           | 
           | That's also taking this article at face value - I'd guess
           | there's probably more to it as there usually is.
        
         | mathattack wrote:
         | Wait until the check clears if that much is at stake,
         | especially if you don't plan on showing up for work the last
         | bit.
        
         | antipaul wrote:
         | We really have no idea why they decided to fire him.
         | 
         | From the story, it looks like a benign email with an apropos
         | quote.
         | 
         | But while that could've indeed been the email, maybe he was
         | also going around saying Apple is done, come join me in my new
         | gig, Ive is dumb, etc.
         | 
         | And team members then complained it hurt their morale.
         | 
         | So Dye and Ive put their door down.
         | 
         | I'm not saying this is what happened. But do we really know the
         | full story?
        
       | iancmceachern wrote:
       | People are great until they aren't.
        
       | coldtea wrote:
       | I prefer the current balance of Ive-inspired-designs WITHOUT
       | Ive's obsessions.
       | 
       | But something also not frequently said: Apple had amazing designs
       | (compared to the rest of the industry), for 2 decades before Ive
       | started his thing. Heck, NeXT too.
       | 
       | Also, if I had to suffer yet another cookie-cutter Ive post-
       | release video about a product, I'd kill myself...
        
         | mickelsen wrote:
         | Oh man, those trailers with him speaking are the stuff I MISS
         | the most, it was the last reminder of that old Apple now that
         | keynotes and product launch commercials are so bland and boring
         | I don't even bother to watch them anymore.
        
           | thoms_a wrote:
           | As a counterpoint, I bought my first iPhone (first ever Apple
           | product) this week, and it was specifically because it seems
           | like Apple is finally designing products with usability and
           | functionality as their top priority.
           | 
           | Ive was great, but he was way too much of an artist to
           | understand that computers are mostly tools. Ive was more
           | interested in folding katanas and the process of creation
           | than the mundane design of a productivity tool.
           | 
           | As an example, I remember being utterly bemused by the
           | relentless port-pruning on the Macbook Pro. It just didn't
           | make sense to me to remove ports on a machine designed
           | primarily for productivity. But Ive didn't like ports,
           | because katanas don't have ports. So the MBP didn't have
           | ports.
        
             | SllX wrote:
             | I think he understood perfectly that computers were tools.
             | 
             | The PowerBook/MacBook Pro designs up through 2016, the
             | MacBook Air from 2010 onwards, the Power Macs G3-G5/Macs
             | Pro through 2013 and the 2019 Mac Pro, the iBook/MacBook
             | line through 2011, and the entirety of the iMac's history
             | all reflect a recognition that computers are fundamentally
             | tools. They just held the conceit that tools can also be
             | beautiful.
             | 
             | But yes, sometime between Job's death and 2017, the wheels
             | just completely fell off when they introduced new Mac
             | designs, and they spent the better part of the last 5 years
             | putting them back on after Ive was promoted into the sky
             | and left the company.
        
               | paulryanrogers wrote:
               | IDK. Doggedly sticking to a single button mouse. Putting
               | charging port on the bottom of a mouse because designers
               | know best. Calculators that produce wrong answers if one
               | types before the beautiful animations finish. Keyboards
               | so thin and heavily integrated dust can break them, and
               | cannot be repaired without accessing main board.
               | 
               | Evidence suggests to me that Apple's record on utility is
               | mixed.
        
               | urthor wrote:
               | They'll fix that in a few years.
               | 
               | I suspect Ive was fired because he created the craziness
               | of 2012-2017 post Jobs era.
               | 
               | Trashcan, no ports, touch bar, mouse charging etc etc.
               | 
               | These days I have moderate confidence Apple will fix its
               | issues. Eventually.
        
               | moralestapia wrote:
               | Yup, firing Ive was the first step in the right
               | direction.
               | 
               | Of course, we didn't see the effects until now because a
               | trillion dollar ship takes a while to turn around.
        
               | urthor wrote:
               | Not even about the money.
               | 
               | Hardware involves making things, the turnaround time is
               | nonzero.
        
               | SllX wrote:
               | Let's be fair: Apple has had sufficient time to revise
               | all of these post-Jobs Ive-era designs. Ive himself was
               | still in charge when the trash can hit the bin, and
               | they've more or less fixed the port situation on most of
               | their models (I still have disagreements with some of
               | their choices but we can at least say they're debatable
               | now).
               | 
               | But they just released a revision of the 13" MacBook Pro
               | with the touchbar. And while I know they have a hard time
               | course-correcting bad design choices on their biggest
               | product lines, there's no excuse for not having revised
               | the Magic Mouse 2 by this point.
               | 
               | Also while this discussion has been mostly focused on
               | hardware, let's not forget that Apple is selling 6K
               | displays while displaying all the signs and symptoms of
               | an organization absolutely allergic to on-screen chrome
               | in every release of Mac OS X for the past few years as
               | well as the next major revision they just announced.
               | 
               | I'll put a lot at Ive's feet, but only for the time he
               | was actually there and in charge of design.
        
               | virgildotcodes wrote:
               | Sorry, what do you mean by "on-screen chrome"? I've tried
               | googling a bunch of variations on the phrase but I can't
               | seem to find anything relevant.
        
               | SllX wrote:
               | Window or user interface chrome, which incidentally is
               | where Google Chrome gets its name (as the "chrome" for
               | the web) which is probably infesting your results. Going
               | to Wikipedia's "Chrome" disambiguation would get you a
               | one-line description too but the page-link would just
               | direct you to graphical user interfaces.
               | 
               | Chrome is all the stuff that's not the content area in a
               | GUI. So the user-agent you're reading this in has a
               | content area loading the page this thread is on (most
               | likely a web browser but maybe you're using an HN-
               | specific app), and then a toolbar where the location bar
               | lives, maybe a favorites bar and the window controls like
               | close and minimize unless you're on a phone. Basically
               | chrome is all the overhead GUI like menus, toolbars,
               | sidebars, pop-overs and controls around the stuff you're
               | focused in on.
        
               | gls2ro wrote:
               | I personally like the single button mouse. It is the only
               | mouse I got so far that on MacOS let me scroll webpages
               | up and down, left and right without any effort.
               | 
               | I really like that the almost the whole surface is active
               | and have gestures.
               | 
               | I agree that for video games not having dedicated buttons
               | is not ok. I dont play those so for me this is the
               | perfect mouse.
               | 
               | Being using them from the first generation I think
               | 2010-2011 and it is hard for me to go back to normal
               | mouse.
        
               | goosedragons wrote:
               | Loads and loads of mice can do horizontal scrolling while
               | having two mice buttons, e.g. Logitech MX Master, Razer
               | Naga, etc. It's not uncommon for high end mice to have a
               | mouse wheel you can tilt left or right to scroll left or
               | right or some other system.
               | 
               | The Magic and Mighty mice support horizontal scrolling in
               | spite of being one button mice and not because they are
               | one button mice. Apple laptops kept with the whole one
               | button thing even into 2000s where it was pretty painful
               | as there was no scroll mechanism at all, no right click
               | mechanism at all besides a key combo.
        
             | throwaway290 wrote:
             | I on the other hand am happy to have the last of the
             | laptops without extra dust-collecting holes (a hub has more
             | than a laptop could ever offer) and with touchbar (I'd hate
             | having to switch to adjusting sound volume/screen
             | brightness the old way).
        
           | brian_herman wrote:
           | I'm excited to see stuff coming back like MagSafe and Claris
           | The dogcow. The presentations might not be as great but the
           | content is what's important.
        
           | roflyear wrote:
           | Apple keynotes we're such an amazing thing that every 6-12
           | months to this day I remember how much I enjoyed them almost
           | two decades ago.
        
             | moralestapia wrote:
             | It was unreal. I wish I could feel the same excitement
             | about a product now as I did back then with the Jobs
             | keynotes.
        
       | ksec wrote:
       | >Apple's operations team determined that making the iPad would
       | require building several new features from scratch. The first-
       | time costs of new machinery, a new logic board, and other
       | components would amount to billions of dollars, an investment
       | that would take years to recoup. Those so-called nonrecurring
       | engineering costs led Apple's business division to suspend the
       | iPad.
       | 
       | I think this sums up pretty much everything that is wrong with
       | Modern Apple. And as someone who used to scrutinise everything
       | Apple, from their quarterly report to Supply Chains. This is
       | sadly the case. You only need to look at Apple Retail to see how
       | it went from a Marketing, Services and User experiences goal to
       | some financial checkbox.
       | 
       | I would imagine Steve would have authorise the few billions just
       | to build a better iPad.
       | 
       | It is also clear Johny have a some sort of burnout at Apple,
       | Software UX should never have been under his decision making.
       | After the departure of Forstall, Jony went all in and teared
       | everything apart in iOS7 within a year. Spend most of this time
       | on Apple Retail redesign and Apple Park. And clearly trying to
       | make the ultimate product he long dreamed off, the Macbook and
       | MacBook Pro Touch Bar before the tech was ready. And somehow had
       | an Apple Design Book by the end of 2016, which I thought was
       | basically a tribute dedicated to Johny.
        
       | ballenf wrote:
       | At work, the new MacBooks with HDMI are trickling in and I've
       | never seen so much excitement around a laptop. People (mostly
       | Product people) just giddy they don't need a dongle to connect to
       | screens.
       | 
       | I didn't realize how much people hate dongles.
        
         | scarface74 wrote:
         | I just wish MacBooks had something like HPs half height
         | expanding Ethernet jacks.
        
           | grishka wrote:
           | Apple would never do this, this can't possibly be made to
           | look "clean" enough for them to even consider
        
             | scarface74 wrote:
             | This is the port.
             | 
             | https://images.app.goo.gl/n3TFrbnZ8JbjzVyp9
             | 
             | It expands to support a standard Ethernet jack
        
           | floydnoel wrote:
           | That would be fantastic. I'll never use HDMI, but I would
           | love to have an Ethernet port!
        
         | chrisseaton wrote:
         | The old laptops had mini display port - you didn't need a
         | dongle to connect to a screen.
        
           | tokamak-teapot wrote:
           | Because every TV in every space in your office has a mini
           | display port cable hanging out of it for you to plug into?
        
             | chrisseaton wrote:
             | We use WiFi to stream the signal, which is far more
             | convenient. But yeah, all the monitors have display port as
             | well if you want to plug in.
        
               | tokamak-teapot wrote:
               | That's great. We have lots of large TVs for sharing in
               | meeting spaces but these tend to have an HDMI cable
               | hanging off them (you don't want to try to plug your own
               | cable in as it can be tricky to reach) so being able to
               | plug that cable into your laptop is good. I carry an
               | adapter.
               | 
               | Having said that, most of our spaces now have a box that
               | lets you share via Teams meeting, which generally works
               | fine too.
               | 
               | No cables is the holy grail!
               | 
               | All our monitors on desks have a USB-C cable so that's
               | nice and easy to get connected with these days.
        
         | KptMarchewa wrote:
         | I actually like that I can connect everything - keyboard,
         | mouse, two monitors, headphones, power, ethernet via one
         | thunderbolt cable.
         | 
         | What I'd hate is the fact that I'd have to unplug everything
         | and take this dock with me if I wanted to connect in the
         | conference room.
        
           | burnished wrote:
           | Wait what? How are you doing that? I want this thing so my
           | laptop can be more easily unplugged and stop being a stylish
           | desktop pc
        
             | eastbound wrote:
             | The legendary dongle! The one that serves as a docking
             | station! I've heard of this one, a major company here has
             | it. Even for them, they had their IT team to research it,
             | and it's valued $300 on the internal resale forum.
             | 
             | So, the magic dongle that delivers the USB-C dream is ultra
             | expensive and rare and only worth finding if you have 6000
             | employees to provide.
        
               | expensive_news wrote:
               | No, I bought a dongle on Amazon that I use for my M1 Air
               | for $60. It takes up both USB-C ports, but it handles
               | power, can do 4K@60Hz HDMI (only for 1 display though),
               | has an SD card reader, a few USB-A ports, and maybe
               | another USB-C port. More ports than I've ever had to use.
               | The read/write speeds aren't best in class, but it was
               | only $60.
               | 
               | It's nice to only have to unplug one thing to be able to
               | take my laptop somewhere, and I like the 2 port design
               | more than I thought I would.
        
             | duskwuff wrote:
             | What you want is a Thunderbolt dock.
             | 
             | Be warned that they aren't cheap. Most of the good ones
             | cost $300 - $400; I'd recommend looking at options from
             | Caldigit and Anker.
        
           | jen20 wrote:
           | You can still do that with the newer MacBook Pro with extra
           | ports.
        
         | wincy wrote:
         | I mean, I buy a dongle and maybe it'll support 1080p, maybe
         | 1440p, maybe 4K? Who knows! The Amazon review certainly won't
         | tell you, the company selling it to you will lie through their
         | teeth. You won't find out until you're plugging it in (probably
         | during a presentation) It's just so much fun playing dongle
         | roulette.
        
           | grecy wrote:
           | Buy the dongle from Apple and it will be expensive, but it
           | will work perfectly.
        
             | goosedragons wrote:
             | Well that depends. The old Apple HDMI to USB C dongle
             | doesn't do 4K 60Hz so if you buy used or the shop you're at
             | has old stock...
             | 
             | The other adapters like the VGA one they make also don't
             | support more than 60W PD passthrough and they don't really
             | make this clear on the store page or packaging either.
        
               | texasbigdata wrote:
               | Please add a trigger warning to your post. /s
        
           | topicseed wrote:
           | This made me laugh too much. It's true on so many levels with
           | anything I bought recently on Amazon.
        
             | SllX wrote:
             | Kind of makes me wonder if Ive's late Apple designs would
             | stand up better in a world where Amazon was better and you
             | could reliably receive what you ordered. Does anyone else
             | remember that gentleman who worked at Google with one of
             | their USB-C charging Chromebooks that would test various
             | USB-C cables to see if they met spec until one fried his
             | Chromebook?
             | 
             | But dongles would still suck so probably the answer is
             | "technically yes, but not in a meaningful way".
        
         | HillRat wrote:
         | It's a good example of the difference between product and
         | service design --- the product designer wants to prune ports to
         | make the hardware smaller, lighter, and sleeker, while the
         | service designer wants the user to not have to spend an hour
         | browsing paid Amazon reviews to find the one dongle that will
         | work, won't catch on fire, and can get delivered before they
         | have to get on a flight for a client presentation.
        
       | majjam wrote:
       | The list of trackers on that website is the largest Ive ever seen
        
         | Sebb767 wrote:
         | On mobile, you also get that stupid video on the middle of the
         | page attached at the top once scrolling by. _And you can 't tap
         | it away_. Just, why?
        
           | drakonka wrote:
           | There is a tiny, barely visible close button above it on the
           | right.
        
         | dubswithus wrote:
         | 44 trackers and ads blocked by Brave.
        
           | pronoiac wrote:
           | Huh, Mobile Safari reported 54.
        
         | can16358p wrote:
         | For a few seconds I interpreted "Ive" as Jony Ive and tried to
         | make sense of it.
        
         | A4ET8a8uTh0 wrote:
         | Hmm, I think top 10 US banks easily beat those.
        
           | naet wrote:
           | Banks obviously have a lot of financial data at their
           | disposal to use how they see fit. But out of curiosity I
           | checked my bank website which falls under this category and
           | there were only 2-3 trackers picked up by my browser and
           | extensions.
        
         | [deleted]
        
       | caycep wrote:
       | The one thing about all this press from "After Steve" - the
       | author is one of those reporters who tend to make speculative
       | guesses about Apple that have not borne out. Granted, perhaps he
       | took extra effort to get sources/research material for the book
       | but I'd take it with a grain of salt.
        
       | mdmglr wrote:
       | Today, none of Apple's products spark my excitement and joy like
       | they did from 1999-2011. Everything today is predictable, safe
       | and iterative. I look forward to reading this book. Maybe it can
       | provide some insight. I hope Apple's design team can recover.
        
         | roflyear wrote:
         | I agree, but I think much of this was the excitement of
         | watching Jobs. The feeling you got was something else.
        
       | deergomoo wrote:
       | Putting software design under the hardware design folks after
       | Forstall was outed was and remains disastrous IMO.
       | 
       | Dye and his team continue to make beautiful hardware but fuck me
       | hiding every function of a program behind a hover state or
       | overflow menu absolutely kills usability. Productivity is being
       | sacrificed for some weird notion of "cleanliness". We're all
       | running displays with millions of pixels, we can afford buttons
       | for stuff.
        
         | urthor wrote:
         | This, absolutely this.
         | 
         | The hardware is getting better. The software is getting worse.
         | 
         | They're hiding usability.
        
         | solarkraft wrote:
         | I also find software _quality_ to be getting worse (more
         | glitches and bugs, which can be very distracting), but I
         | actually like having the main UI as free of distraction as
         | possible. Though I 'll agree they've overshot their goal a
         | little/are focusing on the wrong things in places (I always use
         | the search to crop things in preview).
        
         | ksec wrote:
         | This, and iOS7. I know I am in the extreme minority but I do
         | miss Forstall. I just dont like Craig Federighi much.
        
       | imwillofficial wrote:
       | After reading that, Ive is a piece of shit. That guy went out of
       | His way to be cool. Instead of clarifying the misunderstanding,
       | they just nuked him from orbit.
        
         | [deleted]
        
       | rubyist5eva wrote:
       | Getting fired for that river analogy...that must've stung holy
       | cow
        
       | CodeWriter23 wrote:
       | Unfortunately, the design team isn't the only thing afflicting
       | Apple's products. macOS crashes, previously extremely rare are no
       | a weekly event for me. On Apple gear. My iPhone 8 Plus only
       | intermittently generates notifications from colleagues while at
       | work. Flaky Wi-Fi. Autocorrect has learned too much and instead
       | of correcting typos natural to an onscreen keyboard, now
       | materially changes sentences on the fly, respelling correctly-
       | spelled words, apparently based upon some engineer's idea of ML
       | Nirvana and contextual language processing. Hey MF I don't write
       | _your_ way. Lock Screen appears abruptly during use and is
       | unlockable, requiring a reboot. It's almost like the "the new
       | windows will fix all the crashes" (3.1/95/98bXP) guys have set up
       | shop at Apple and are perpetrating Jobs' feared "Bozo Explosion".
       | Ironically, Windows on my aging MBP is my most stable compute
       | experience on the daily now. Well, except for the Linux servers
       | and their mult-year uptimes.
        
       | can16358p wrote:
       | I really loved the design of the Touch Bar/Butterfly keyboard
       | visually.
       | 
       | It would have been great if:
       | 
       | - They kept the butterfly but completely solved the failure
       | problem.
       | 
       | - Supported Touch Bar with actual haptic feedback that could
       | really be used "professionally" as in a Pro device. It could at
       | best become a gimmick, but if played right, had great potential.
       | 
       | - Had a simplified thin chassis with less ports. I really don't
       | wanna pay for an HDMI port, SD reader, and a headphone jack that
       | I'll never use in my entire life. I still believe after all the
       | years, unification of everything to a single port (USB-C) was
       | right. The industry should have forward to, say, support HDMI
       | over USB-C on ubiqutiously, and really should have adopted a
       | single card type: now we practically have 3: SD, microSD, and CF.
       | My camera has a CF card, my drone has a microSD, and ironically
       | regular SD is the only one that don't use so I still carry a
       | dongle anyway (microSD adapter in this sense can be considered a
       | passive dongle). Instead of the headphone jack it could stream
       | raw audio over USB-C and offload DAC to the connected device. I
       | also get that without a single standard, Apple also couldn't make
       | everyone happy at the same time, but if there was a single
       | standard port, or even a wireless standard that provided Gigabit
       | speeds in around less than a meter, that would have been a great
       | device with much less ports.
       | 
       | Of course, this is not reality, and I of course also get why
       | Apple added all those back, and I love my M1 MacBook Pro
       | regardless. I just wanted to share a vision.
        
         | rubatuga wrote:
         | > I really don't wanna pay for an HDMI port, SD reader, and a
         | headphone jack tha
         | 
         | You don't want to pay for $20 worth of components? Like what
         | another comment stated, you're getting components that have
         | been tested by Apple and will have documented specifications.
        
           | can16358p wrote:
           | Forgot to add: also about aesthetics. I'm a minimalist guy
           | who loved simplicity (hence loved Ive'd designs). Less ports
           | and possible slightly thinner chassis as a result of it is
           | something I'd have preferred even if there was no price
           | difference.
        
         | lupire wrote:
         | > loved the design of the [product] visually [but it was a
         | functional failure]
         | 
         | Is Ive's trademark.
        
           | grishka wrote:
           | Way too many of today's UIs are like that, too. Especially
           | desktop ones. And it's not just Apple, it's endemic in the
           | entire industry.
        
         | chrisseaton wrote:
         | I used the old Touch Bar in my profession daily - used it for
         | debugging command shortcuts.
        
           | kayodelycaon wrote:
           | I miss the typing suggestions. Used them all the time because
           | my spelling is terrible.
           | 
           | I know you can hit F5 for suggestions but it isn't the same.
        
           | can16358p wrote:
           | I used it too especially in Vscode to move forward/back in
           | views of code locations when debugging/coding.
           | 
           | That was the first thing I missed, along with the custom
           | controls for DND/Focus which was one tap away on Touch Bar.
           | 
           | Though it was a lot of hit or miss to use Touch Bar while
           | looking at the screen, as there wasn't a physical feedback of
           | pressing, and no indication of button bounds by touching.
           | 
           | The first thing I did when I got on M1 without Touch Bar was
           | to open up Karabiner and map right Cmd and right Option keys
           | to navigating back and forward in Vscode. After getting used
           | to it in a few days, it was much smoother than using the
           | Touch Bar as I was using a physical key.
        
       | deanCommie wrote:
       | > Stringer found the HomePod dissatisfying because Apple treated
       | it as a hobby, depriving it of the cross-division focus it
       | lavished on core products, such as the iPhone and iPad.
       | 
       | I mean...yeah? iPod, iPhone and iPad are Apple's whole 21st
       | century legacy. And most recently, arguably Apple Watch and
       | EarPods.
       | 
       | They all have the same thing in common - they're wearables that
       | you see on the person on the street.
       | 
       | Apple is a trillion dollar company (and not a skeleton in a
       | graveyard of companies crushed by Microsoft in the 1990's that it
       | almost was) because of iPhone and iPad.
       | 
       | Every other Apple product is a "hobby" by comparison, and that
       | includes iMacs, and Macbook Pros.
       | 
       | You have to have your eyes open about the product you work on,
       | and where it sits in the company hierarchy. Not everything is a
       | core product, but that doesn't mean it's not important.
        
         | ghaff wrote:
         | I partly agree. But what makes the iPhone so sticky is
         | ecosystem--and that includes a bunch of other products that
         | might be a lot less interesting in isolation.
        
           | ejj28 wrote:
           | Indeed. I'm a staunch Android user, but I seriously envy
           | iPhone users for the Apple Watch. Nobody else has put the
           | same level of care and resources into their smartwatch and if
           | it wasn't for a myriad of personal dealbreakers I have with
           | Apple products, I'd be tempted to switch to iPhone to be able
           | to have an Apple Watch.
        
         | kccqzy wrote:
         | This hobby attitude is exactly why Google kills so many
         | products. Google Reader is a hobby; leadership can't ever
         | imagine it being a billion-dollar business so it doesn't
         | justify any more maintenance effort. HomePod is certainly going
         | down that path.
        
       | stephc_int13 wrote:
       | In my opinion, the work Ive did at Apple is greatly over rated.
       | 
       | Yes it is clean and minimalist, and some devices like the iPhone
       | 4 were truly innovative, bold and impressive designs.
       | 
       | But overall, this is mostly bland, generic, boring.
       | 
       | In the same minimalist style, I prefer the work of Dieter Rams.
       | 
       | Some Sony products have really good design, including devices
       | that were released a few years before the iPhone, but that were
       | unfortunately built around a weak and already dying software
       | stack (PalmOS). The Sony Clie are, in my opinion, less boring and
       | better designed than most Apple products.
       | 
       | IBM comes also to mind, the ThinkPad was a stylish and sturdy
       | computer.
       | 
       | There is a world outside of Apple headquarter, and I feel that
       | they reached a dead-end, design wise.
        
         | jiggawatts wrote:
         | Citing IBM as good at design makes this read like a parody.
         | 
         | Everything IBM does is so hilariously ugly in the least
         | imaginative, boring, industrial way that they've gone through
         | "boxy" into some other universe where it's almost -- but not
         | quite -- good style.
         | 
         | For crying out loud, everything they make is _black_.
         | 
         | There are famous Apple ads deriding the bland corporate look of
         | IBM!
        
           | derefr wrote:
           | > Everything IBM does is so hilariously ugly in the least
           | imaginative, boring, industrial way
           | 
           | Their mainframes and HPC clusters have a sort of "intentional
           | brutalism", almost skewing into a "dystopian, corpocratic
           | sci-fi evil-idol the protagonist blows up at the end of the
           | movie" look, that's actually kind of appealing/fitting for
           | what those clusters are/do. It's the "Hugo Boss SS uniform"
           | of computing.
        
           | likeclockwork wrote:
           | Black is the appropriate color for electronics.
        
           | stephc_int13 wrote:
           | From my point of view, the beige boxes era was ugly, but
           | there have been many interesting and innovative designs over
           | the years.
           | 
           | In my opinion, there should be enough space for multiple
           | design schools and trends.
           | 
           | https://archive.curbed.com/2016/8/31/12700054/richard-
           | sapper...
        
           | unsafecast wrote:
           | This is an IBM mainframe from the early 60s:
           | 
           | https://static.righto.com/images/1401-boot/1401.jpg
           | 
           | I don't know about you but this is beautiful.
        
           | sportslife wrote:
           | Maybe that was past-tense good: The first all black computer
           | I got to use was the most beautiful, amazing machine I had
           | ever seen. It looked fast! Unlike the plodding old beige
           | Macintoshes I had been using. But that was a long, long time
           | ago.
           | 
           | Design is funny: what was new and amazing eventually becomes
           | old and dated, and then sometimes, later still, beloved.
        
           | Aloha wrote:
           | The ThinkPad is and was it's own world of design, it was well
           | thought of at the time of its introduction - because it
           | looked different than other laptops.
        
             | sundvor wrote:
             | And they designed it with channels to egress a water spill
             | into the keyboard _past_ critical components, thus
             | providing a very reasonable chance of laptop survival.
             | 
             | Unlike Apple who put the high power display powerline
             | immediately next to the CPU one. One drop, and the CPU is
             | gone. (IIRC from Rossman's repair videos).
        
           | goosedragons wrote:
           | IBM has made lots of not black things. Were any of their
           | typewriters black? The IBM PC sure wasn't and many models
           | after that weren't. I think the ThinkPad was their first
           | black computer at the very least. IMO ThinkPads look great
           | and they've done some really cool things like the butterfly
           | keyboard.
        
             | formerly_proven wrote:
             | > Were any of their typewriters black?
             | 
             | Yeah, both in their electric and Selectric lineup.
        
           | karaterobot wrote:
           | You're mixing up design and style. The Thinkpad was very well
           | designed, in that it solved a problem well given a set of
           | requirements and constraints. It was a workhorse laptop meant
           | for business travelers, not a consumer device like the
           | iPhone. Both were well designed, but for different purposes.
        
           | daniel_reetz wrote:
           | I'd strongly recommend checking out the work of Richard
           | Sapper. he's like an Ive from a mirror universe. His design
           | is really excellent, delightful, and absolutely user-
           | focused. I wish Sapper's vision had won.
        
         | [deleted]
        
         | newsclues wrote:
         | Sony worked with apple on early PowerBooks
        
       | stevebmark wrote:
       | From the outside, it seems like the poison of flat design only
       | flourished when Jobs died. The beautiful, thoughtful, intuitive,
       | accessible skeuomorphism was replaced with flat design only after
       | Jobs wasn't there. Was Jony only able to wrench away the beauty
       | then? It seems like it. Humans live in a 3D world and take visual
       | cues from things like lighting, gradients, shadows, materials and
       | textures. Flat design strips that all away.
        
         | [deleted]
        
         | bogwog wrote:
         | I agree, I love skeuomorphic designs even though the common
         | consensus seems to be that it's obsolete/outdated. I guess it's
         | a consequence of the unusually high influence Apple has on the
         | design world. It seems like no matter what Apple decides to do,
         | every single designer will blindly follow them.
        
           | timeon wrote:
           | > It seems like no matter what Apple decides to do, every
           | single designer will blindly follow them.
           | 
           | While iOS was still skeuomorphic - first app I had that was
           | flat was made by Microsoft. (Photosynth app)
        
             | goosedragons wrote:
             | Yeah I think this flat trend was more started by MS with
             | the Zune HD, Windows Phone 7 and Windows 8. Apple was late
             | to the flat game with iOS 7.
        
           | bluk wrote:
           | I don't know if most people consider skeuomorphic designs
           | obsolete/outdated, but the costs would be far greater today
           | compared to when iOS was only for a handful of different
           | resolutions for the iPhone and iPad. Not only do you have to
           | consider the physical screen size differences with possibly
           | different PPI, but all of the sidebar/split-screen/multi-
           | window modes would require additional work.
           | 
           | It's kind of like when most websites started to switch to
           | responsive designs where image heavy layouts and other fun
           | animations kinda dropped off. It was just too costly to make
           | things work well.
        
             | musesum wrote:
             | > when most websites started to switch to responsive
             | designs where image heavy layouts and other fun animations
             | kinda dropped off
             | 
             | Yep, things got harder with AutoRotate on the iPad.
             | 
             | It took a while to get used to SwiftUI. But the pay off is
             | immediate when switching from Portrait to Landscape mode.
             | Now, everything flows perfectly.
             | 
             | Imagine designing for every single kind of device: be it
             | watch, phone, pad, desktop, and TV. It kinda forces you to
             | think differently.
        
               | ben_w wrote:
               | I think it depends on the level of skeumorphism -- a
               | button doesn't need to be a bitmap a-la Bryce or Kai's
               | Power Tools or Poser to be skeumorphic, it can be a
               | bevelled rounded rectangle like MacOS 8 or a more complex
               | but still procedurally generated 3D effect of the Aqua
               | UI.
        
               | musesum wrote:
               | > it can be a bevelled rounded rectangle
               | 
               | ok, yeah. Was thinking of the original Notepad, where the
               | frayed yellow tear-off sheet border drove me nuts!
               | Anything tied to the "desktop metaphor" - bits are not
               | atoms
        
         | DRW_ wrote:
         | I tend to prefer some of the more 'flat' modern designs in many
         | ways, but I do think people are too binary about the
         | skeuomorphic stuff. They could have modernised the design and
         | still kept some of the useful skeuomorphic cues.
         | 
         | I think what pushed people away from the skeuomorphic stuff is
         | that it feels like the aesthetics can become to feel dated
         | quicker? But I don't think that necessarily needs to be the
         | case.
         | 
         | Like skeuomorphic design in itself isn't 'dated', but the
         | aesthetics chosen can be.
        
           | ghaff wrote:
           | I think if you went back and looked at some of the OS X and,
           | especially, iOS design elements of a decade or so ago you'd
           | probably find some of them pretty dated.
           | 
           | Another thing worth observing is that Apple exists as part of
           | essentially the fashion industry which is design. And I don't
           | necessarily wholly blame Apple for all the thin, grey,
           | minimalist design that we see everywhere these days.
        
             | DRW_ wrote:
             | > I think if you went back and looked at some of the OS X
             | and, especially, iOS design elements of a decade or so ago
             | you'd probably find some of them pretty dated.
             | 
             | I mean that's kinda what I was saying in that the
             | aesthetics are dated, but I think the aesthetics chosen are
             | distinct from the concept of 'skeuomorphism', the
             | aesthetics of a particular implementation can be dated, but
             | the idea of skeuomorphic design might not be.
        
         | wahnfrieden wrote:
         | Nonsense given we are still in flat design territory (a several
         | years refined version of it) unless you really consider the
         | current state remains poison
        
         | robocat wrote:
         | My mother struggles with her iPad. I presume Apple does
         | usability and discoverability studies with seniors, but clearly
         | they ignore the results. Usability was a sacred goal back in
         | the HIG golden days, but now is sacrificed.
         | 
         | If they had a geriatric mode that concentrated on functional UI
         | over form, I would probably use it myself. Here are the most
         | obvious issues (some are Safari specific):
         | 
         | * Lack of scroll indicators. If you don't know you have to
         | scroll, then you are screwed. It doesn't have to be scrollbars,
         | but there must be some visible indication and/or control so
         | that the need for scrolling up or down in particular is obvious
         | and discoverable.
         | 
         | * iPad multiple windows. The usability of this is completely
         | broken. I would also love to disable it for myself, because I
         | don't use multi-tasking and the UI only ever frustrates me.
         | Horrific UX.
         | 
         | * Keyboard focus indication. Watching your mum type into a
         | field, scroll, and not realise the keyboard focus is not where
         | she expects is hella frustrating. Should a field outside the
         | viewport even retain keyboard focus?
         | 
         | * <input type=number> completely broken. I have watched my
         | mother type in a number using a comma (because other numbers on
         | the page were displayed with commas) and the UI silently fails.
         | Same with $. I've experienced this as a developer - it is just
         | sooooo broken because the field accepts invalid characters but
         | _input.value == ""_ which is fucked.
         | 
         | * auto-hiding the tab bar in Safari. Mum opens a hundred tabs.
         | And doesn't know about the rest of the Safari toolbar. Just
         | leave the chrome visible please.
         | 
         | * Hard to Undo. I remember how fucking magical undo was, and
         | still is. Undo is not accessible (although admittedly far far
         | worse on Android). Implicit save is fantastic for most things,
         | but frightening for some settings. System confirmation modals
         | as a workaround are seriously fucking nasty.
         | 
         | * The top-right swipe system menu is difficult to learn.
         | Especially for system modal changes (rotation lock, wifi,
         | bluetooth).
         | 
         | There are so many complicated things on the iPad that I need to
         | teach my mother, just like Windows of yore. Some of those
         | issues can easily be fixed, if the UI were to be more obvious
         | and less "pretty".
         | 
         | Maybe they could call it "beginners" mode. Like the opposite of
         | a "pro" model or something.
         | 
         | While I am being a whinging Englishman, they could fix some
         | bugs too. 4 major iPadOS versions, and I still run into the
         | same fucking bugs every day. I mean, the hardware is great, but
         | why do the same bugs persist forever? Obvious bugs, with many
         | appearing to be very shallow. Maybe hire some devs to fix bugs
         | as their only job?
        
         | [deleted]
        
       | fortran77 wrote:
       | The full title of the book this is excerpted from is:
       | 
       | > After Steve: How Apple Became a Trillion-Dollar Company and
       | Lost Its Soul
       | 
       | Having worked for Apple during the Steve days, I'm not sure there
       | was a soul to be lost.
        
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