[HN Gopher] Apple and MLS to present all MLS matches for 10 year...
       ___________________________________________________________________
        
       Apple and MLS to present all MLS matches for 10 years, beginning in
       2023
        
       Author : todsacerdoti
       Score  : 171 points
       Date   : 2022-06-14 16:05 UTC (6 hours ago)
        
 (HTM) web link (www.apple.com)
 (TXT) w3m dump (www.apple.com)
        
       | avgDev wrote:
       | This is probably one of the best decision by any TV provider.
       | 
       | MLS is going to blow up in the coming years. There is a lot of
       | talk about US national team being very competitive in 2026 World
       | Cup. MLS has produced stars already, like Alphonso Davies.
       | 
       | Once the hype gets higher and more money start being spent on
       | soccer in the US, it will become a power house.
        
         | kernal wrote:
         | >MLS is going to blow up in the coming years.
         | 
         | MLS is a distant 4th or 5th sport in the North America and I
         | don't see that ever changing. European soccer (Premier League,
         | La Liga, Serie A) will always be the pinnacle of soccer in the
         | world. People want to watch the best teams and best players and
         | MLS doesn't compare to the caliber of European soccer and never
         | will.
        
         | throwaway12245 wrote:
         | U.S. Soccer is a joke : that goes for international and MLS.
         | Top U.S. club is ranked 122 in the world :
         | https://projects.fivethirtyeight.com/soccer-predictions/glob...
         | U.S. got beat by some central american club and did not qualify
         | for world cup last time. MLS is a rigged league. Purported
         | local "ownership" is a ruse. MLS management decides who wins
         | championship. Real U.S. soccer fans follow top European leagues
         | and UEAFA champions league.
        
           | true_religion wrote:
           | > U.S. Soccer is a joke
           | 
           | So what? People seem to enjoy the comedy club that is US
           | soccer. That's all that matters for Apple which is trying to
           | serve its home country and largest market: the US.
           | 
           | I'm sure after some time, if this is successful, they would
           | expand to leagues from Latin America, then finally Europe.
        
           | clairity wrote:
           | the problem with soccer and rankings is that it suffers from
           | wholly inadequate sample sizes, or alternatively, goals are
           | too "big", encompassing and compacting too much information,
           | to be used for dissecting quality. soccer rankings can't give
           | you much indication of relative ability, as chance overwhelms
           | quality in rankings.
           | 
           | that's one of the strengths of basketball (and other sports
           | to varying degrees), both as a sport and as entertainment.
           | games are won and lost on many samples that each count a
           | small fraction toward the outcome. any single game's outcome
           | can still be swayed by chance, but that's very unlikely for a
           | series of games, upon which rankings are based.
        
           | dismantlethesun wrote:
           | > U.S. Soccer is a joke
           | 
           | So what? People seem to enjoy the comedy club that is US
           | soccer. That's all that matters for Apple which is trying to
           | serve its home country and largest market: the US.
           | 
           | I'm sure after some time, if this is successful, they would
           | expand to leagues from Latin America, then finally Europe.
        
             | jdminhbg wrote:
             | Is there a reason you posted this from two different
             | accounts?
        
           | Apocryphon wrote:
           | What the heck happened to Man U in those rankings? Did they
           | fall precipitously in the last few years or what
        
             | thrill wrote:
             | Sir Alex knew "when to fold 'em".
        
             | jl6 wrote:
             | Fergexit.
        
             | dylan604 wrote:
             | Yes. It has been glorius to watch! YNWA!!!
        
           | jdminhbg wrote:
           | Ah yes, the old "oi m8 I watch proper footy down the pub"
           | archetype. MLS is "rigged," top Euro leagues like the one
           | Bayern has won nine consecutive times are "not."
        
           | HidyBush wrote:
           | >U.S. Soccer is a joke
           | 
           | U.S. male Soccer is a joke*
           | 
           | I urge anyone curious about this topic to go and look how the
           | US female soccer team performs globally, it truly speaks
           | about how the US has a bad soccer team simply because all the
           | talent is funneled elsewhere
        
           | herbstein wrote:
           | The top Danish team is 102nd, and we barely lost our
           | semifinal at the Euros in 2021. National league quality is
           | not the same as talent pool quality. Especially not when
           | cohesion is what truly matters in national teams. Just take a
           | look at how France has performed in the last 4 Nations League
           | games, even with their top-class players.
        
           | piffey wrote:
           | I'd consider myself a "real" soccer fan in the U.S. I watch
           | and support my local club, attend USL games when I travel to
           | cities with teams in the US, and any time I'm internationally
           | traveling I always attend a local match whether that's EPL
           | West Ham/Crystal Palace, Union Berlin/St. Pauli in Bundesliga
           | II, or FK Zalgiris/Kaunus in Lithuania -- yes I've been to
           | all of those.
           | 
           | The loyalty is to the game and the beauty that can flash no
           | matter the league play. I sat down to watch a couple minutes
           | of Sunday league last month, kid scored a banger off the post
           | with good team buildup, was fun to watch if slower than
           | watching Real Madrid/Liverpool the week before. This tiering
           | is silly and entertainment can be found wherever you look --
           | hell people watch college sports religiously and the quality
           | difference is massive from their pro equivalents.
           | 
           | That said, MLS grows in quality every year, exponentially
           | over the last 5. If that growth continues and develops young
           | players, coupled with 320million person pool of potential
           | athletes, MLS will be awash with money to grow itself. Even
           | if it just reaches Championship level play that's a
           | wonderfully entertaining level of football.
        
         | bitsoda wrote:
         | MLS will steadily grow over the next decade, of that I have no
         | doubt. I think soccer in America has a ceiling, though. NFL and
         | NBA will be #1 and #2 for a long, long time, but MLS could
         | surpass NHL, and maybe MLB by the end of the decade if its
         | momentum continues.
         | 
         | In any case, I'm so geeked over this deal. MLS is the only
         | league I enjoy anymore. I dig parity and salary-capped leagues,
         | and soccer has this suspense about it where every minute
         | matters unlike most other sports. Great pickup for Apple.
        
           | asdff wrote:
           | MLS doesn't yet have a good farm system like in Europe or
           | other leagues here in the U.S. like MLB. Seems to be why you
           | get a lot of older talent coming from elsewhere.
        
         | dylan604 wrote:
         | This will happen right after the year of Linux desktops.
         | 
         | The US National team being competitive in international is way
         | too high of an expection from anyone that follows international
         | soccer. The US is stuck geographically playing Mexico all. the.
         | damn. time. They rarely play any European teams. They also
         | rarely play good South American teams.
         | 
         | Until they regularly play good teams, they will stagnate going
         | back and forth with Mexico. The same applies to Mexico too. The
         | only way to get better is to keep playing better teams.
        
           | bwing wrote:
           | This overestimates the role of international soccer in
           | predicting future international soccer success. Players get
           | 99% of their development with their club teams. While it is
           | crucial for Americans to regularly play good teams, this
           | experience is mostly going to happen in top European leagues
           | and the Champions League.
           | 
           | And we're in the midst of a huge boom period for Americans in
           | Europe, with young Americans playing regularly for perennial
           | Champions League teams Dortmund, Barcelona, Chelsea,
           | Juventus, and Leipzig, a handful of starters on quality teams
           | behind them, and major European teams spending more and more
           | resources scouting American prospects.
           | 
           | Player quality is the main driver of international success:
           | Belgium went from 57th-ranked in 2010 to 1st-ranked in 2015
           | (yes, FIFA rankings are bad, but they point to something
           | real) not because of some change in scheduling philosophy but
           | because they had a bunch of great players in 2015.
        
           | vehemenz wrote:
           | I don't think the situation is that dire. For the USMNT,
           | maybe--a lot of that is competition and coaching--but not for
           | MLS and American players overall.
           | 
           | The US has way more European pros now, playing on good,
           | Champions League caliber teams. MLS has attracted higher
           | quality talent, and the farm teams are producing better
           | talent domestically.
        
         | JamesSwift wrote:
         | I just dont see MLS "blowing up". Will it be more popular than
         | today? Possibly, though I feel like its been given several
         | chances to catch on and never has. Will it challenge NFL / NBA
         | popularity in any way? IMO, absolutely not.
        
           | PaulHoule wrote:
           | Engagement with MLS is somewhere close to zero.
           | 
           | Back when I was involved in coaching youth soccer I found the
           | other coaches had never heard of the New England Revolution,
           | New York Red Bulls, L.A. Galaxy, etc.
           | 
           | These folks were fans of man united but had no interest at
           | all in US soccer.
           | 
           | Who knows? Maybe not having lockouts will mean that if some
           | team starts playing well people will be able to watch it. MLS
           | definitely needs something to happen to get people interested
           | but it seems to me they should relegate the whole league.
        
             | elpool2 wrote:
             | Depends on where you are I think. At my kids soccer games I
             | see lots of coaches and dads wearing Sounders gear.
        
             | Kon-Peki wrote:
             | Our local small-town youth soccer league hosted a
             | tournament over Memorial Day weekend. The nearest MLS team
             | sent a big box truck with their logo painted on it, and set
             | up a bunch of activities and a merchandise tent.
             | 
             | They are definitely working on improving engagement - but
             | perhaps each team is at a different level ;)
        
               | PaulHoule wrote:
               | Good for them.
        
             | MrFantastic wrote:
             | My local MLS has youth development teams.
             | 
             | Soccer will only benefit from the decline in youth American
             | Football participation.
        
             | noirbot wrote:
             | My guess is that those are actually the teams you're least
             | likely to have a lot of fans of. LA, NYC, and Boston all
             | already have massive and influential sports teams. The
             | folks likely to want to watch/know about MLS are in the
             | cities that don't - Kansas City, Austin, to a lesser extent
             | Atlanta or Portland.
             | 
             | MLS is being fairly smart with its expansion and focusing
             | on cities where they're not trying to pull fans away from
             | the NY Yankees or the LA Lakers or whatever. Sure, they
             | still have teams there as well, but the die-hard fans are
             | going to be in the towns where folks are happy to have any
             | team to be excited for.
        
               | syntaxfree wrote:
               | > not trying to pull fans away from the NY Yankees
               | 
               | In this thread we've learned there's a New York Red Bulls
               | and a New York Football Club.
        
             | syntaxfree wrote:
             | As a South American futbol fan: the <City> <Random GRR
             | word> is very annoying.
             | 
             | Just say "New York Futbol Club". See, it breathes already.
             | 
             | Also make way for teams that are just called "Sports
             | Association Firebug" for historically cogent but difficult
             | to parse at first.
        
               | throw0101a wrote:
               | https://en.wikipedia.org/wiki/Toronto_FC
        
               | noirbot wrote:
               | A lot of the MLS teams are like this - Atlanta United,
               | Austin FC, Sporting Kansas City, Toronto FC... It feels a
               | bit clunky and "we wanna look more european" in my mind,
               | but MLS is at least split between US and EU style for
               | names.
               | 
               | There's literally "New York City Football Club" in the
               | MLS.
        
             | [deleted]
        
             | JamesSwift wrote:
             | I'm near Orlando and it was a big deal when Orlando City
             | came to town. That excitement has mostly subsided outside
             | of Orlando proper and people are generally back to the
             | Magic / NCAAF / NFL now.
        
           | NonNefarious wrote:
           | Yep. Soccer's breakthrough in the USA has been "just around
           | the corner" since the '80s. No matter how many PLAYSOCCER
           | bumper stickers you shove in people's faces, they still don't
           | care.
        
             | mbg721 wrote:
             | As a sport in grade-school, especially for girls, it _has_
             | blown up. It 's just more fun to play than it is to watch.
        
           | Tiktaalik wrote:
           | It doesn't need to challenge NFL or NBA for there to be a lot
           | of success and money made all around. The potential room for
           | growth for MLS is massive in comparison with the other
           | established big leagues that already have reached a
           | saturation point have have less room to grow.
           | 
           | This is why the NHL has spent the last few decades starting
           | up hockey teams in the American South where there's few fans
           | instead of say, Saskatoon, where there'd be a legion of fans.
           | In Saskatoon it's a small market and you'd already be top dog
           | with no growth. In Phoenix you may never reach the other
           | leagues, but even if you can move viewership by a few
           | percentage points, the size of the market ensures massive
           | gains.
        
         | eschulz wrote:
         | MLS is also a good place to see some of Europe's biggest stars
         | play in the final years of their careers. I've always thought a
         | league full of almost-retired legends was a good way to get
         | some publicity.
        
           | jandrewrogers wrote:
           | The best teams in MLS typically don't have any retired
           | legends. This is a gimmick more commonly associated with not-
           | so-good teams. Most good MLS teams are heavy with South
           | American talent in their prime and, increasingly, products of
           | their own academies.
        
           | hermitdev wrote:
           | I was a season ticket holder of a club that kept bringing in
           | the older stars. Frankly, it was frustrating as a fan that
           | wanted to see their team do well in the MLS Cup & US Open
           | Cup. I was a ticket holder during one US Open Cup win and
           | elimination in the semi finals of an MLS Cup run. The team
           | did both without retiring international stars.
           | 
           | My perspective on the big money stars coming in is that it's
           | a huge financial drain on the team for around 1/2-3 years of
           | performance by the star. Yes, MLS has designated players
           | (DPs), but last I looked, the first $500k in salary still
           | counts towards the team's salary cap. I'm not sure what the
           | salary cap is this year, but even if they've doubled it from
           | the last time I paid attention, it'd only be $5M... It's a
           | huge chunk of change relative to the rest of the team for not
           | a lot of performance. Teams would largely be better off
           | finding and growing youth talent than brining in another DP.
           | 
           | I finally gave up on my tickets after nearly 15 years because
           | it was apparent the team wasn't interested in winning cups
           | anymore. Ownership just wanted to fill the stadium with
           | whatever retiring star they could get their hands on.
        
         | relaxatorium wrote:
         | It's a gamble, because as of now they're not even the most
         | popular soccer league in America let alone the world.
         | 
         | Liga MX (Mexican soccer) ratings destroy them for the obvious
         | reasons (the league the US's largest most passionate soccer
         | fanbase is most passionate about), EPL ratings beat them pretty
         | handily as well (English Premier League, the highest profile
         | and probably best of the European leagues).
         | 
         | Given the money and momentum behind MLS though, there is at
         | least a chance by the end of this deal that they have become
         | one of the top soccer leagues in the world and Apple looks
         | extremely clever, which is not something you can really say for
         | a lot of leagues with actual better soccer than MLS has right
         | now.
         | 
         | It is weird that Apple, one of the biggest companies in the
         | world, now has a vested interest in globally promoting a
         | specific soccer league. MLS is probably thrilled with this
         | compared to their current situation where ESPN+ does dump
         | pretty much all the games onto streaming as content, but is
         | generally disinterested in promoting it too heavily because of
         | their vast prtfolio of already more popular sports.
        
           | trynewideas wrote:
           | MLS also lost linear TV ratings and viewership battles a few
           | times this season to the women's league (NWSL), which a few
           | MLS teams also own teams in. NWSL's media deals with CBS and
           | Twitch are worth $4.5M/year, or less than 2% this deal from
           | Apple.
           | 
           | Most of those NWSL matches where MLS lost in viewership were
           | also just preseason tournament matches for the women's
           | league. The season hadn't even started yet.
        
           | alostpuppy wrote:
           | From a value prospective it might work out well. I don't
           | watch soccer and I'll probably watch a few matches. I suppose
           | it all comes down to the price they paid.
        
       | remarkEon wrote:
       | I would love to go back in time and tell my grandfather in the
       | 1980s, who despite his age was pretty enamored with technology,
       | that all of this newfangled stuff would actually make it more
       | difficult for him to watch sports. You get cool and sleek looking
       | "set top" devices, but oh sorry there's a labyrinth of
       | "streaming" subscriptions you have to navigate to figure out how
       | to watch your games. At some point, this kind of thing isn't
       | helpful. I can steelman an argument that Apple and MLS doing this
       | on a 10-year timeline at least gives us some consistency for
       | where to go to watch MLS games (I'm not an MLS fan, I don't know
       | how you'd watch it today), but more and more I give up on trying
       | to figure out how to watch a NHL or MLB game without setting up
       | some VPN to get around the blackout restrictions, and just pull
       | out an old radio and listen on AM. I figure eventually that will
       | go away too.
        
         | lotsofpulp wrote:
         | None of your complaints have to do with technology. No one is
         | stopping NFL/NBA/MLB/NHL/MLS/US Tennis/etc from adding a button
         | on their website or app that lets you pay and watch a game.
         | 
         | The thing stopping you from watching it easily is those
         | organizations preferring to outsource broadcasting and ad sales
         | to other media sellers who demand exclusivity terms that make
         | it harder for you to watch.
        
         | nonameiguess wrote:
         | I was pretty young, but from what I remember of the 80s, other
         | than Monday Night Football and playoffs, it was not possible to
         | watch anything but local games at all, and many of the local
         | games required add-on cable packages. Also, MLS didn't yet
         | exist, so it wasn't possible to watch any MLS games at all.
         | 
         | The blackout restrictions suck where they apply, but at the
         | same time, as a person who doesn't live in his hometown,
         | without satellite or streaming packages, I wouldn't be able to
         | watch the teams I care about at all except when they visit the
         | teams that play where I live.
        
         | jdminhbg wrote:
         | > more and more I give up on trying to figure out how to watch
         | a NHL or MLB game without setting up some VPN to get around the
         | blackout restrictions
         | 
         | The point of this deal is that there are no blackout
         | restrictions. Every game is on the service, regardless of where
         | you are worldwide. If you want to watch MLS games, you
         | subscribe to this Apple service, and whether you are in the
         | parking lot outside the stadium or in Indonesia, the game is on
         | it.
        
         | trollied wrote:
         | I agree. Each entity pulling its material so it can launch it
         | on its own platform (recent example: Paramount Plus), is
         | ridiculous. 10 different streaming services, a good PS80+ a
         | month. Each with its own app that has a different look & feel
         | and navigation.
         | 
         | May as well just go back to the 1 provider model (cable/sat).
         | At least you've only got 1 EPG etc to deal with.
         | 
         | I'll add that this fragmentation also encourages piracy.
         | 
         | There's a great business opportunity for a startup of they can
         | strike deals with all streaming services & offer a single
         | view/epg/site that presents all of the services you're
         | subscribed to in a single consistent way.
        
           | lotsofpulp wrote:
           | > May as well just go back to the 1 provider model
           | (cable/sat). At least you've only got 1 EPG etc to deal with.
           | 
           | It is like that on the TV app for apple devices. You search
           | what you want, you get the option to pay or subscribe, and
           | you watch. The only hangup is when other content providers,
           | like Netflix or sports organizations, choose not to allow
           | Apple to search their content.
        
           | patrickk wrote:
           | It definitely encourages piracy. IPTV is booming, at least
           | among European sports fans.
        
       | jdminhbg wrote:
       | An additional detail for those wondering about Apple's sports
       | plans, is that all MLS games will be on Wednesday and Saturday
       | nights[0]. Those are not coincidentally two nights that the NFL
       | does not play on.
       | 
       | 0: https://twitter.com/pkedit/status/1536751488420065280
        
       | scottrogers86 wrote:
       | Can Apple tackle Tennis next? Thanks.
        
       | porcoda wrote:
       | Finally! I don't care if it's apple or someone else, but the "no
       | blackouts" thing is big. Nothing drives me more crazy than being
       | unable to stream a game because I happen to live in the same
       | geographic region as the team home field. This would finally
       | motivate me to cancel the cable TV subscription - the only sport
       | I watch is soccer, and the only reason I keep the cable TV is so
       | I can dig out the remote whenever the dumb blackout rules prevent
       | me from watching it via streaming.
        
         | colinmhayes wrote:
         | > This would finally motivate me to cancel the cable TV
         | subscription
         | 
         | Which is exactly why blackouts exist. Live tv is pretty much
         | solely about sports and 24 hour news channels now. The big four
         | sports leagues all make billions a year off their TV deals.
         | Giving up blackouts would absolutely hamstring them.
         | 
         | Hard to believe the other leagues will give up blackouts until
         | they are confident they can run their own streaming service and
         | cash in on that micro gambling revenue. Can you imagine how
         | much money the NFL would make if people were gambling $.10-1 on
         | every play?
        
           | rwc wrote:
           | As I understand it, blackouts primarily exist to ensure local
           | ticket sales for full stadiums.
           | 
           | "In most cases, the blackout results when a sports league
           | prohibits an event from being televised locally if the event
           | did not sell out all its tickets."
           | 
           | https://www.fcc.gov/consumers/guides/sports-
           | blackouts#:~:tex....)
        
             | trynewideas wrote:
             | So of course, part of the deal is to give away the
             | subscription to MLS season ticket holders.
        
             | colinmhayes wrote:
             | So I think we're referring to different blackouts. I
             | believe OP was complaining that streaming services such as
             | NBA league pass never show your local team. If you want to
             | watch your team you need a cable subscription. That's
             | different than your local TV station not showing the game
             | because it didn't sell out.
        
               | porcoda wrote:
               | Correct: I was complaining about the rules that prevent
               | streaming and force you to watch the game on live TV. Has
               | nothing to do with ticket sales.
        
               | heystefan wrote:
               | Wait, what? Why does this exist again?
        
               | oplav wrote:
               | Leagues, like the NBA and MLB, sell in-market broadcast
               | rights to regional sports networks (an RSN), which gives
               | the RSN exclusive rights to broadcast that game to in-
               | market users. These RSNs typically only show their
               | broadcast through cable packages, which is why local
               | users would need to subscribe to cable packages that
               | carry the RSN that holds the rights to their local team.
               | However, some RSNs (at least in baseball) are starting to
               | build direct to consumer streaming products. NESN, the
               | RSN that carries the Boston Red Sox, has come out with
               | NESN 360 which allows users to stream Red Sox games
               | without a cable package at a price point of $30/month
               | [1].
               | 
               | Leagues retain out-of-market broadcast rights and serve
               | those to out of market users through their streaming
               | platforms like MLB.tv and NBA League Pass.
               | 
               | [1] https://www.cnbc.com/2022/06/01/red-sox-broadcaster-
               | to-offer...
        
               | colinmhayes wrote:
               | Live sports is the only reason tons of people pay $80+ a
               | month for cable. The majority of my close friends have a
               | cable subscription solely to watch basketball and monday
               | night football. If those people could switch to streaming
               | services to see their team cable would be even more
               | fucked than they already are, so broadcast rights with
               | blackouts are worth billions. The leagues don't think
               | they'd be able to make that up with increased streaming
               | revenue.
        
         | mbreese wrote:
         | _> the dumb blackout rules prevent me from watching it via
         | streaming_
         | 
         | The blackout MLS rules are really dumb. For example, I het my
         | normal TV through DirecTV stream. My local MLS club (FC
         | Cincinnati) airs their local broadcast on a local over the air
         | channel. This channel is also on my DirecTV subscription.
         | 
         | However, because I get my "TV" streamed over the internet and
         | not through a satellite dish or cable, all local MLS games were
         | blacked out for me. I pay for local TV access, but even when
         | the game was broadcast over the air, I would get blacked out
         | because of how I got the TV access.
         | 
         | This was just dumb.
         | 
         | I specifically got a network OTA tuner just for this purpose,
         | but getting rid of blackout rules entirely would be fantastic.
        
         | foogazi wrote:
         | > but the "no blackouts" thing is big
         | 
         | Wow missed that - very big deal
         | 
         | I have the MLB package and blackouts drive me nuts - I'm not
         | even in the Bay Area, but close enough to not be able to watch
         | Giants or A's home games,
         | 
         | Than it's already starting to fragment: some Friday games on
         | AppleTV, some weekend games on Peacock
         | 
         | And MLB.tv doesn't carry playoff games
        
           | MrMetlHed wrote:
           | It is really annoying that MLB.TV has gone the route with
           | games on other providers. I don't want to create another
           | account or install some other app on my TV or phone for a few
           | games a season. At least the radio broadcasts still work on
           | mlb.com when it happens.
        
           | Bud wrote:
           | MLB.tv is way way too expensive for any blackouts to even be
           | legal. Kind of an outrage.
        
         | al_borland wrote:
         | I always thought that was silly. Games sell out, that doesn't
         | mean local fans still don't want to watch.
        
           | tablespoon wrote:
           | > I always thought that was silly. Games sell out, that
           | doesn't mean local fans still don't want to watch.
           | 
           | Do they still do blackouts if the game sells out? I'm not a
           | sports fan, but I thought games would only get blacked out if
           | they didn't sell enough in-person tickets.
        
             | al_borland wrote:
             | Not sure on that. I just remember living about a mile from
             | a large college stadium that always sells out. I tried to
             | watch the game on TV and got denied. This was a while back,
             | I'm not a huge sports fan, but that stuck with me and made
             | me not want to bother trying to watch any future games.
        
               | olyjohn wrote:
               | The fact that the game is local, makes it more
               | interesting to me to watch on TV. I'm not a big sports
               | fan, I am highly unlikely to ever go to a game... but
               | they might get my viewership on a live stream, just to
               | see what's going on near by, or to have a get together at
               | my house and have a game on.
               | 
               | But my experience pretty much mirrors yours. Any time I
               | might be interested in seeing a game, it's been blacked
               | out on TV. So I never bothered to watch anything else.
               | Why would I give a shit about a team not even near me if
               | I'm not a huge fan to begin with?
        
             | thakoppno wrote:
             | The NFL stopped that in 2014. I'm unaware of any league
             | that still does blackouts like this.
             | 
             | https://en.m.wikipedia.org/wiki/National_Football_League_te
             | l...
        
             | manquer wrote:
             | The local/in-market rights are sold independent of out of
             | market rights. The local rights are held by channels
             | typically part of Cable TV, that is why there is blackouts
             | the streaming app usually won't have rights to show you the
             | game in that region, the cable channels do, those
             | channels(RSNs) pay more because they focus more on 1-2
             | regions and also this is primary reason those packages sell
             | so they cannot afford not to loose the deal, the streaming
             | apps have a lot of regions to cover nationally and other
             | usage drivers so will not be able to pay same price.
             | 
             | The kind of blackouts you describe is still common in U.K.
             | to encourage you to go and support the local team rather
             | than the big regional team because that is on TV. Think
             | Wigan Athletic or Bolton Wanderers instead of Manchester
             | United
             | 
             | English football has 11-21 tiers and strong grassroots.
             | Those blackouts are not designed for big teams to sell
             | tickets they will anyway sell out, but to help the smaller
             | teams which are rarely featured on TV, not in the top
             | premier league but play instead in Championship, league
             | 1,2, or non conference leagues etc.
        
         | jayknight wrote:
         | MLB next, please. I don't have cable, which means I just don't
         | watch baseball right now. I would 100% sign up for MLB.tv if I
         | could watch my two favorite teams play.
        
           | wollsmoth wrote:
           | It's so dumb. Since I live in a different market from my
           | favorite team, I can watch every game they play, unless it
           | involves a local team. :-|
        
           | Petersipoi wrote:
           | Yep. Fortunately I don't live in the same state as my
           | baseball team anymore. So I watch just about all their games
           | through MLB.tv. Would be so frustrating if I lived near my
           | team though.
        
             | mhinton wrote:
             | I live a good 3 hour drive from my team and I am blacked
             | out all the time. It's infuriating.
        
               | jayknight wrote:
               | The teams I want to watch are 6 and 4 hours (3 and 2
               | states) away.
               | 
               | Edit: Here is a blackout map to see what teams are
               | blacked out where:
               | https://library.sportingnews.com/2021-08/mlb-blackout-
               | map-em...
        
             | interestica wrote:
             | For the Blue Jays, the blackout applies to the entire
             | country. And there are certain geographic badluck regions
             | in the US where one can get blacked out from several teams
             | despite not being close to them. Especially when it's a
             | national broadcast [1]
             | 
             | Also, the marketing at MLB used to be really bad a few
             | years ago -- it seemed to be deliberately targeting home
             | team fans and leaving out the fact that they would not be
             | able to watch their home team.
             | 
             | [1] https://www.desmoinesregister.com/story/sports/baseball
             | /2021...
             | 
             | "Currently, six MLB teams are blacked out all across Iowa:
             | the Chicago Cubs, St. Louis Cardinals, Chicago White Sox,
             | Minnesota Twins, Kansas City Royals and Milwaukee Brewers.
             | Those teams are not available to watch with an MLB.tv
             | subscription or when they are often aired on national
             | broadcasts. Some of those clubs are not available on Iowa's
             | main cable packages either."
             | 
             | "Additionally, some parts of Iowa are more than 500 miles
             | from several of those blacked-out MLB teams."
        
             | dvtrn wrote:
             | Things get pretty hilarious when you live in a city with
             | two sports teams and they happen to be playing _each
             | other_. Every year, Cubs /Sox Crosstown Classic for
             | example.
        
         | oluwie wrote:
         | It's s bit annoying and prob some extra money but i get around
         | this with a VPN service.
        
           | jonahhorowitz wrote:
           | Not sure about MLS, but the MLB is extremely aggressive at
           | blocking most VPN providers.
        
       | corderop wrote:
       | I hope companies start doing this in European leagues. It's going
       | to be difficult but I don't want to be forced to use an ISP and
       | pay EUR150 per month to watch 4 matches of my team. I hope stream
       | reduces these costs. DAZN is doing some improvements on this
       | path, but it's still not enough.
        
       | Animats wrote:
       | Oh. Major League Soccer, not Multiple Listing Service for real
       | estate.
       | 
       | Back in 2008, Google Maps had an overlay for foreclosures, so you
       | could look at all the foreclosures in an area at once. The real
       | estate industry hated that.
        
         | NonNefarious wrote:
         | Yep. MLS = Multiple Listing Service.
         | 
         | I'll bet that holds true for the vast majority of U.S. citizens
         | who've even heard of anything called "MLS."
        
           | mbg721 wrote:
           | "My Little Sony"???
        
           | darknavi wrote:
           | I doubt for the younger generation. "Redfin" and "Zillow" are
           | much more "in-the-know" names.
           | 
           | Side note: Long ago Major League Soccer was not the first hit
           | for "MLS" on youtube. Now they have the vanity URL which is
           | nice:
           | 
           | http://youtube.com/mls
        
       | dionidium wrote:
       | I stream my hometown's hockey and baseball games, because I don't
       | have a choice (I no longer live in the region), but it's a
       | second-rate experience for one fundamental reason: buffering
       | delays.
       | 
       | I _routinely_ get messages in my group chat that are a reaction
       | to something that hasn 't yet happened on my screen. The group
       | chat makes for fun communal viewing, so I don't want to leave it,
       | but these messages undermine the experience.
       | 
       | I watch sports OTA whenever I can and if I lived in my hometown
       | there's no doubt I'd choose to watch my local teams on cable.
       | Live sports moving to streaming services is an unfortunate trend.
        
         | CubsFan1060 wrote:
         | https://support.apple.com/guide/iphone/use-shareplay-to-watc...
         | 
         | Can use SharePlay to synchronize things.
        
         | bombcar wrote:
         | The buffering has always been a problem, I remember my friend
         | would come running into the room because he'd heard on live
         | radio what was about to happen on the screen we were watching.
        
       | rsweeney21 wrote:
       | "From early 2023 through 2032, fans can get every live MLS match
       | by subscribing to a new MLS streaming service, available
       | exclusively through the Apple TV app."
       | 
       | So the only way to watch MLS games is by subscribing to the MLS
       | streaming service? Am I reading this right?
       | 
       | What do I get for my subscription during the off-season?
       | 
       | How do you attract new MLS fans?
        
         | at-fates-hands wrote:
         | ESPN had a more in depth article outlining the deal:
         | 
         |  _Speaking to Sports Illustrated on Tuesday, MLS commissioner
         | Don Garber emphasized that the commitment isn't a traditional
         | broadcast arrangement, wherein a league exchanges the rights to
         | its games and content for a negotiated rate. Rather, MLS and
         | Apple have entered a partnership where each is incentivized to
         | grow the business. Garber declined to reveal the economics (MLS
         | reportedly was seeking up to $300 million annually), but he
         | said the league will receive a base fee along with a percentage
         | of subscription sales. Sports Business Journal reported that
         | Apple's guarantee to MLS will be $250 million per year. MLS and
         | Apple will create a production studio, hire presenters and
         | English-, Spanish- and French-speaking announcers, develop
         | shoulder programming and produce a live whip-around show on
         | Saturday nights._
         | 
         | This might answer your question:
         | 
         |  _Although the days of club-specific, regional broadcasts will
         | end following the 2022 season, linear networks like ESPN, Fox
         | or Univision are still in frame to negotiate a broadcast deal.
         | Those games will be simulcast, however, by Apple. Local
         | blackouts also will become a relic from the past._
         | 
         | More details:
         | 
         |  _-- The dedicated digital platform will allow MLS to schedule
         | matches at more regular and predictable times. Garber said
         | there are 60 different start times across the 2022 season. From
         | next year, MLS will schedule as many games as possible on
         | Saturday nights, with occasional mid-week games on Wednesdays._
         | 
         |  _-- Standard broadcast windows will include a 30-minute
         | pregame show and postgame content. Club radio feeds will be
         | available in addition to league broadcasters._
         | 
         |  _-- MLS full-season ticket holders will receive a
         | complementary subscription, and select games will be available
         | to Apple TV+ subscribers at no additional cost._
         | 
         |  _-- Content will be available on the Apple TV app on all Apple
         | devices; Samsung, LG, Panasonic, Sony, TCL, VIZIO, and other
         | smart TVs; Amazon Fire TV and Roku devices; PlayStation and
         | Xbox gaming consoles; Chromecast with Google TV; Comcast
         | Xfinity and on tv.apple.com._
         | 
         |  _-- All broadcasts will be in 1080p._
         | 
         | https://www.si.com/soccer/2022/06/14/mls-apple-partner-broad...
        
           | thaway2839 wrote:
           | I hope the Apple production isn't like the MLB one.
           | 
           | The MLB production is crap. They really need to stop making
           | it look like an Apple product.
        
             | culturestate wrote:
             | _> The MLB production is crap. They really need to stop
             | making it look like an Apple product._
             | 
             | There are a few things I would change (the odds gotta go,
             | and I wouldn't mind a more compact scorebug) but on balance
             | I really like their choices. Give me Apple's gfx package
             | over Bally or TBS any day of the week.
        
       | realslimjd wrote:
       | Making this available for free to all season ticket holders which
       | is a really nice benefit. Right almost Austin FC games are
       | broadcast locally over the air, but I'm really excited about
       | being able to watch easily when I travel.
        
         | lamontcg wrote:
         | This tiny detail buried in the middle of the article is
         | amazing.
        
       | lamontcg wrote:
       | So as far as I can tell:
       | 
       | - Streamed over AppleTV so presumably very high quality
       | 
       | - No need for an AppleTV subscription
       | 
       | - No blackouts for local since local no longer exists
       | 
       | - Simulcast with linear Fox/ESPN/UDN without blackouts so no need
       | for cable/YTTV
       | 
       | - Free with an MLS season ticket
       | 
       | This seems like the best thing ever. This seems better than the
       | old MLSLive back in the early days of (unpirated) soccer
       | streaming when NBC Sports Gold was free.
       | 
       | If they let you stream old games and don't remove them after a
       | week or two that would be perfection.
       | 
       | If AppleTV brings quality to it, that could wind up being a major
       | selling point, right now just the quality of the stream is often
       | pretty poor and looks very second-class with MLS (and don't get
       | me started on the twitter simulcasts with the UDN games).
        
         | darknavi wrote:
         | Free with a season ticket is a really cool spin.
        
       | Empact wrote:
       | MLS = Major League Soccer was not a given for me. E.g. Multiple
       | Listing Service. Update title?
        
       | gmd63 wrote:
       | Wonder if this is why they produced Ted Lasso and not some other-
       | sport-related series
        
       | logicalmonster wrote:
       | Assuming there's no super-fine print that somehow says otherwise
       | and can be enacted on a whim, making sure there's no broadcast
       | restrictions is very smart.
       | 
       | I've wanted to use NBA league pass in the past to follow my team,
       | and the crazy broadcast restrictions meant that on the rare
       | occasion I had the time to watch a game, it was a shot in the
       | dark as to whether or not I'd actually be able to. On many
       | occasions it was very upsetting to have an evening to myself
       | wanting to simply watch a game I felt I paid for and to find out
       | my game wasn't actually available after all.
       | 
       | I understand that the sports leagues customers are really the
       | cable channels who pay them big cash for the broadcast rights,
       | but this kind of thing was a big part of what killed my extreme
       | enthusiasm for pro sports.
        
       | tiffanyh wrote:
       | I hope this is broadcasted in 4K.
       | 
       | In the USA at least, there's virtually no 4K sports broadcasts of
       | any kind (including Apple/MLB is only 1080p).
        
         | trynewideas wrote:
         | "All broadcasts will be in 1080p" per Sports Illustrated.
        
         | twoodfin wrote:
         | I am 100% sure Apple sees owning these rights and the Apple TV+
         | content factory in general as, in part, a way to fuel the
         | demand for more sophisticated media consumption and production
         | technologies through their devices.
         | 
         | Unless they decide to can the whole effort, it's now obvious
         | that the sports experience via Apple TV+ is going to be part of
         | the VR headset story.
        
         | NonNefarious wrote:
         | What delivery medium (especially in the USA) has the throughput
         | to deliver anything worthy of being called "4K?"
        
           | tiffanyh wrote:
           | Netflix streams 4k, granted it's compressed.
           | 
           | Why couldn't Apple stream 4k sports content?
        
       | scarface74 wrote:
       | I think there is some confusion. Apple is not making MLS games
       | available as part of AppleTV+ - the streaming service - it will
       | be available as a channel that you pay extra for within the
       | AppleTV app.
       | 
       | And the AppleTV app is available on most streaming devices
       | including the AppleTV hardware device.
        
       | 30944836 wrote:
       | Would be great to put "Major League Soccer" in the headline here.
       | MLS also stands for many things.
        
         | ars wrote:
         | Thank you, I was wondering what it was. To me MLS is a real
         | estate thing.
        
         | NonNefarious wrote:
        
       | TheTrotters wrote:
       | "This partnership is a historic first for a major professional
       | sports league, and will allow fans around the world to watch all
       | MLS, Leagues Cup,1 and select MLS NEXT Pro and MLS NEXT matches
       | in one place -- without any local broadcast blackouts or the need
       | for a traditional pay TV bundle."
       | 
       | The "around the world" part is huge for the MLS (and to a lesser
       | extent for Apple). I'm in Europe and I've never watched an MLS
       | game. But it looks like it'll be the first and only football
       | league that I'll be able to watch in a civilized way so I'll
       | definitely give it a try.
        
       | rdxm wrote:
       | The big deal is no blackouts. That's a first for pro sports
       | broadcasting I _think_...
        
         | Kon-Peki wrote:
         | Agreed that no blackouts is a big deal.
         | 
         | Also interesting is this: > At launch, all MLS and Leagues Cup
         | matches will include announcers calling the action in English
         | and Spanish, and all matches involving Canadian teams will be
         | available in French.
         | 
         | So, are they keeping the door open for additional languages in
         | the future? Is this subscription available world-wide?
         | 
         | Let's be honest here: Premier league matches aren't exactly
         | cheap to watch. If this is cost-effective and available in a
         | lot of languages, it's an opportunity to watch _some_ matches
         | that are at least at a certain minimum professional level.
        
       | relaxatorium wrote:
       | That these are worldwide rights is also interesting, that almost
       | never happens for sports deals because there's usually more money
       | to be had chopping up broadcast rights and selling them per
       | country.
        
       | r00fus wrote:
       | No blackouts or restrictions sounds really interesting.
        
         | remarkEon wrote:
         | Yeah, no blackouts is good. I find it hard to be optimistic
         | about deals like this but maybe, just maybe, this sets some
         | precedent for deals for other sports. Trying to navigate NHL
         | and especially MLB blackouts is really obnoxious.
        
           | cokeandpepsi wrote:
           | I don't even bother with MLB anymore, the only way to watch
           | it is pirate sites which are hit and miss
        
       | permo-w wrote:
       | I know people are often sceptical about Apple, but here is yet
       | another example of them doing something that makes me go "hmm yes
       | that's better than everyone else". They're still not back to
       | their Jobs days in terms of uniqueness and innovation, but I am
       | glad that Apple and their race-to-the-top philosophy exists in
       | this market
        
         | imachine1980_ wrote:
         | ???, they made a deal to sport league to increase the market
         | share of their services and made people lock in their
         | ecosystems, it make sense but I don think is philosphy
         | perspective.is simply content that Mach their interests .
        
           | arkades wrote:
           | They're addressing a real pain point that real people
           | actually have and regularly fork out money for. The fact that
           | they didn't do it out of altruism means diddly squat.
        
         | hansword wrote:
         | Unfortunately I fail to see how buying broadcasting rights
         | could be classed as "uniqueness and innovation"... would you
         | care to elaborate?
        
           | permo-w wrote:
           | worldwide broadcasting rights
        
           | sjm-lbm wrote:
           | It's hard to guess, but based on this press release guessing
           | is all that we can do, so..
           | 
           | The UI for sports is currently terrible, by and large. The
           | best you can do - despite the fact that everyone has a
           | computer attached to and/or in their TV these days - is
           | stream a linear broadcast channel. With this deal, Apple can
           | show you a dashboard of all the games currently playing so
           | you can pick a close and/or intresting one. You could choose
           | a different audio channel - say, crowd noise only or a mic
           | attempting to pick up what a manager is shouting at their
           | players. Picture and picture if a goal is scored in another
           | game. Probably way more than all of this.
           | 
           | From this POV, buying content is merely the price of
           | admission to using technology to completely change and
           | improve the sports viewing experience. Like I said, I'm just
           | guessing at what Apple is thinking, but it stands to reason
           | they have some technology angle on this if they feel like
           | they are the right people to mount an attempt at improving
           | this experience.
        
             | jdminhbg wrote:
             | Apple obviously does not like to preannounce products, but
             | with a ten-year time horizon, some form of AR/VR has to be
             | in their plans as well.
        
               | sjm-lbm wrote:
               | Funny you mention that - one of the odder parts of this
               | press release is the fact that this service is going to
               | be included with MLS team season ticket packages. I'd
               | been try to figure out how and/or why it's in Apple's
               | interest to give away this service to season ticket
               | holders; some sort of AR tech being part of the overall
               | plans is a decent guess as to why.
        
               | freck wrote:
               | I assume this is something MLS wanted out of the deal and
               | Apple conceded. It makes the season tickets even more
               | valuable for every team in the league. Do you really
               | think Apple demanded a subscription give-away?
        
               | culturestate wrote:
               | _> Do you really think Apple demanded a subscription
               | give-away?_
               | 
               | I don't, but it's really not the most outlandish idea. It
               | gives every season ticket holder a reason to either buy
               | an Apple TV or, maybe more importantly, _start using the
               | Apple TV app on their existing devices._
               | 
               | Imagine you're an Orlando City fan who's happy with Hulu
               | and never really cared to open the Apple TV app on your
               | Samsung TV. Now that you're using Apple TV to watch
               | matches, though, you've started to come across some of
               | those other shows you've heard people talk about.
               | 
               | Ted Lasso seems pretty cool, maybe you'll sign up for
               | Apple TV+ and give it a try...
        
               | freck wrote:
               | But season ticket holders as a group are probably the
               | ones most likely to pay for a season of MLS. Why not let
               | them pay and get exposed to Ted Lasso on their own dime?
        
               | sjm-lbm wrote:
               | I'm not assuming Apple demanded it, I'm just wondering
               | aloud why Apple conceded.
               | 
               | This deal is 8x the 2022 MLS TV deal annually, and the
               | current deal doesn't have anything like this. It seems
               | insane to me to imagine MLS telling Apple "8x our current
               | deal and you have to give it to our biggest fans for
               | free."
               | 
               | Who knows, maybe that's what happened, though.
        
               | freck wrote:
               | Fair enough. But MLS viewership has risen since the last
               | deal. Before this announcement, it was speculated MLS was
               | looking for a $300M/year deal. So it doesn't seem so
               | insane to me.
        
       | bitsoda wrote:
       | This is such an intelligent move, and one I've been secretly
       | hoping Apple would make: get the streaming rights to a league
       | that's "up and coming" and very popular with a younger
       | demographic for what I assume is a bargain compared to most other
       | top leagues. Sure, it's not the NFL or NBA, but it's a great
       | addition nonetheless. This is an insta-subscribe for me.
        
       | secretsatan wrote:
       | Okay, i think i'm missing something because i'm not american.
       | 
       | Just the fact that MLS includes the word soccer, rather than
       | football explains it.
       | 
       | And the the blurb mentioned 29 teams!
       | 
       | This is not a big deal outside of soccer(ugh) fans in the
       | northern americas
        
       | tamersalama wrote:
       | Every soccer league is on a different provider. I'm in Canada.
       | The Premier League is on DAZN. MLS is on Apple TV. La Liga is on
       | fuboTV (or Amazon Prime). It's all the same sport. Multiply that
       | by X if another family member is interested another sport. I
       | don't know what the future holds, but the sports entertainment
       | fragmentation might be hurting more than helping. Perhaps Apple
       | is on their way to consolidate.
        
       | Shank wrote:
       | > The MLS live and on-demand content on the Apple TV app will be
       | available to anyone with internet access across all devices where
       | the app can be found, including iPhone, iPad, Mac, Apple TV 4K,
       | and Apple TV HD; Samsung, LG, Panasonic, Sony, TCL, VIZIO, and
       | other smart TVs; Amazon Fire TV and Roku devices; PlayStation and
       | Xbox gaming consoles; Chromecast with Google TV; and Comcast
       | Xfinity. Fans can also watch on tv.apple.com.
       | 
       | The wide platform availability is an absolute win. Are there any
       | big streaming dongles / systems that aren't covered here?
        
         | afavour wrote:
         | I think "Chromecast with Google TV" excludes older Chromecast
         | devices. Not that I really blame Apple here, I've played around
         | with Chromecasts a few times and they're wildly underpowered
         | even if they are ubiquitous.
        
           | colinmhayes wrote:
           | The appleTV remote couldn't change the volume on my tv for
           | whatever reason. Since I bought a dumb monitor style TV the
           | only option was to walk up to it and use the buttons.
           | Switched to chromecast and the volume controls worked. Hard
           | for me to imagine going back to apple, even if the chromecast
           | is a tad slower.
        
             | babypuncher wrote:
             | The Apple TV remote can be configured to control volume via
             | IR or through HDMI CEC. When plugged into a new display,
             | the Apple TV tries to auto configure this based on what
             | devices it detects. It's possible it messed up with IR and
             | you just needed to manually set it to use CEC.
        
             | lotsofpulp wrote:
             | > The appleTV remote couldn't change the volume on my tv
             | for whatever reason
             | 
             | Because your TV did not support HDMI CEC.
        
           | anderber wrote:
           | It excludes Android TV and Android phones, from what I can
           | tell.
        
       | dgritsko wrote:
       | I'm really curious as to what Apple's broader strategy is with
       | live sports, since that's typically been one of the last big
       | reasons to keep a cable subscription. However, given that Apple
       | TV Plus is going to have at least some MLB games[1] and is
       | rumored to possibly be the new home for the NFL Sunday Ticket[2],
       | they could be seeking to make it the must-have subscription for
       | fans of live sports.
       | 
       | https://www.apple.com/newsroom/2022/03/apple-and-mlb-announc...
       | 
       | https://www.tomsguide.com/news/apple-tv-plus-could-become-ho...
        
         | Seanambers wrote:
         | There is a lot i don't understand about how they view things in
         | Cupertino.
         | 
         | I mean, there must be a lot of people at Apple thinking about
         | the future - what it will look like, how media is consumed and
         | then again how Apple can own that pipeline and ecosystem.
         | 
         | Both on the media side, hardware side and software side the
         | offering is lacking in ways i find very strange coming from
         | Apple.
         | 
         | For instance why haven't Apple just gotten the internet
         | broadcast rights to a lot of sports to build a moat around it -
         | not because it is popular but because they can. With Apples
         | finances they could also get alot of popular sports on Apple TV
         | as well.
         | 
         | Why didn't Apple buy any movie studios to kickstart Apple TV
         | and get a big catalogue from the get go - seems like a no
         | brainer.
         | 
         | Apple does a lot of stuff right, but there are more than a few
         | areas where they fail to really provide value.
        
           | Bud wrote:
           | A lot of those rights are already bought up, in some sports.
           | I suspect Apple will need to wait til those contracts expire,
           | no matter how much they are willing to spend.
           | 
           | As for Apple TV+, no, it's not a no-brainer. The approach
           | they took was to sign up a lot of creative talent, instead,
           | and make their own content. That's already been a proven
           | success, so it's hard to say that a diametrically-opposed
           | approach (which is kind of lame and would not even result in
           | any new content) was a "no-brainer".
        
           | lotsofpulp wrote:
           | >For instance why haven't Apple just gotten the internet
           | broadcast right to a lot of sports to build a moat around it
           | -
           | 
           | It is possible that they want all or nothing rights. There
           | are a ton of complicated rules by NHL/MLB/NFL/NBA on blackout
           | games, parceling out different games to different
           | broadcasters in different areas, and then of course,
           | different broadcasters by country. All with different
           | contract expiry dates.
           | 
           | I will not pay for sports until the sports organizations make
           | it easy to find everything (within their sports org) in one
           | place.
        
             | bombcar wrote:
             | I think this is the key - Apple is painfully famous for "it
             | may be expensive, but it's really simple" - iTunes music
             | was the same way. They want you to not have to think about
             | it at all, so they want all or nothing (the all, of course,
             | being available for a Price).
        
             | etempleton wrote:
             | Yes, I think blackouts are sticking point for Apple because
             | it is a terrible user experience. Their MLB Friday games
             | are not subject to blackout rules, which is different from
             | the MLB app experience.
             | 
             | Sports are an interesting approach for Apple, but in a way
             | it makes sense as it is an area that has the opportunity to
             | be disrupted. People loves sports but the consumption of
             | sports can be a frustrating experience. Many leagues still
             | do not have a good streaming experience and the leagues
             | that do, such as MLB, are subject to blackout rules. If
             | Apple can cut through the red tape to eliminate blackout
             | rules and create a white-labeled app experience for sports
             | leagues it might be lucrative for Apple and beneficial to
             | the league and their fans.
        
           | MisterBastahrd wrote:
           | > For instance why haven't Apple just gotten the internet
           | broadcast rights to a lot of sports to build a moat around it
           | - not because it is popular but because they can. With Apples
           | finances they could also get alot of popular sports on Apple
           | TV as well
           | 
           | Because it's not in the interest of those sports leagues to
           | kill off their viewing audiences. The average person who has
           | cable has ESPN channels as part of their basic cable package.
           | You don't even NEED cable to watch a lot of sports because
           | terrestrial television has sports on constantly. The NFL
           | realized a long time ago that there is a niche market for
           | those who want a sheer firehose of content... but the vast
           | majority will not directly pay for it. Sports fans will just
           | find something else to occupy their time with.
        
         | asdff wrote:
         | There is a lot of latent demand for people who just want to
         | simply stream a game without having to pirate it or get worked
         | around by the leagues. Most people I know today do it on
         | illegal streams or share an mlb/nfl password with everyone they
         | possibly know. Imagine if you monetized that market. The
         | leagues are clearly too petty and incompetent to do it right,
         | but Apple could make it really user friendly.
        
         | twoodfin wrote:
         | It also gives them a compelling way to tier their service &
         | grow revenue from existing subscribers.
         | 
         | From this perspective, something like Sunday Ticket makes a lot
         | of sense even with the hefty price tag, so long as they're
         | allowed to parcel out those games as they'd like.
        
         | clairity wrote:
         | it's likely a loss leader strategy to get subscription numbers
         | up. the long term goal is to replace cable... with cable-like
         | appletv+. they're not expanding the pie, but rather fighting to
         | capture existing pie, particularly against netflix & amazon,
         | who they see as more direct competitors than traditional media
         | companies. apple likes lives sports because there's no fan base
         | to build up, and they get to just be a distributor (similar to
         | music) rather than a content creator (which is a harder and
         | riskier business). they don't like giving up editorial control,
         | but they need the subscriber base.
         | 
         | frankly, i'm not a fan of this strategy as there's no synergy
         | between the computing and content businesses, but apple has
         | fallen for the relentless march to grow at all costs, and sees
         | content as low-hanging fruit for them (again, i disagree with
         | this assessment).
         | 
         | apple home, car, glasses, etc. make much more sense, but those
         | are too slow growing for both professional and unprofessional
         | investors alike.
        
           | scarface74 wrote:
           | Apple isn't paying for rights to MLS to be part of AppleTV+.
           | The exclusive deal is for the MLS to have their own "channel"
           | that you subscribe to separately that you can only buy
           | through the AppleTV app.
        
             | clairity wrote:
             | right, they want to draw people to the appletv app and
             | entice them to subscribe to appletv+, via, for example, a
             | tie-in with "ted lasso". in any case, they'd most certainly
             | roll up those mls subscriptions into total subscriber
             | numbers in any investor relations as "proof" of their
             | strategy.
        
       | pianoben wrote:
       | I was _not_ prepared for soccer - I saw MLS and thought, "what on
       | Earth is Apple doing with real-estate listings?!"
        
       | unsupp0rted wrote:
       | In this article, MLS = "major league sports".
       | 
       | Not "Multiple Listing Service" for Real Estate.
        
         | m8s wrote:
         | Major League Soccer*
        
         | konfusinomicon wrote:
         | thank all the deities that apple isn't getting into the real
         | estate data business!! we've already got enough madness to deal
         | with
        
       | ericmay wrote:
       | This is a _great_ move for Apple.
       | 
       | The game-changer for them, IMO, is to buy the rights to broadcast
       | Pac-12 and Big-10 football (and ideally all sports).
       | 
       | I am an avid college football fan. Trying to find games to watch
       | is a pain without some sort of lame ass subscription somewhere. I
       | already pay for Apple TV + because it's bundled with other
       | services that I use.
       | 
       | With the incoming threat of ESPN + Disney + SEC fracturing the
       | college football landscape, Apple could provide the money, reach,
       | and power to take some of the sport (and country's) biggest
       | brands and put them front and center in front of millions and
       | basically compete head-on with Disney. Next step is you broadcast
       | all of the NCAA sports - baseball and volleyball championships,
       | etc. Take what the Big-10 and Pac-12 channels were supposed to be
       | and make them great and unbundled from cable TV.
       | 
       | In the coming years I think they're going to add live news with a
       | focus on "quality journalism" as well. The Jon Stewart show and
       | documentaries they are producing are the first drip.
        
         | bachmeier wrote:
         | At one point we had 12 different channels that carried college
         | sports and maybe half the games we wanted to watch weren't
         | available.
        
           | ericmay wrote:
           | Yea... it's like you can't even pay for it!
        
             | wollsmoth wrote:
             | Why would they not even just have them available for PPV. I
             | should be able to pay to see whichever football game! It
             | doesn't need to be this crazy game of blackouts and
             | satellite subscriptions!
        
         | MisterBastahrd wrote:
         | I doubt either of those conferences would want to be stuck
         | behind a paywall that is neither on terrestrial television or
         | cable networks. Dealing with ESPN is dealing with ABC, which is
         | a gigantic advantage. The SEC remains the power conference of
         | power conferences, and whatever they decide is ultimately the
         | way college football will trend. Their recent agreements with
         | Oklahoma and the University of Texas are just a start into
         | deraveling the top tier athletic institutions from other
         | conferences.
        
         | bgorman wrote:
         | Even if Apple just carried all Pac-12 network football games,
         | that would really move the needle. The Pac-12 network is pretty
         | much impossible to get through traditional cable providers
         | outside of the west coast.
        
       | retskrad wrote:
       | Steve Jobs was a visionary product guy but he's no match for Tim
       | Cook when it comes to being the CEO of a big company. Tim Apple
       | is just built different.
        
         | [deleted]
        
         | lapcat wrote:
         | "The same thing can happen in technology companies that get
         | monopolies."
         | 
         | "The people that can make the company more successful are sales
         | and marketing people, and they end up running the companies.
         | And the product people get driven out of the decision making
         | forums, and the companies forget what it means to make great
         | products. The product sensibility and the product genius that
         | brought them to that monopolistic position gets rotted out."
         | 
         | https://youtu.be/P4VBqTViEx4
        
         | bombcar wrote:
         | This is the kind of deliberate, small moves that someone like
         | Apple can do to slowly grow into a media empire. Make "big"
         | deals with small fish and get people onboard.
         | 
         | >A broad selection of MLS and Leagues Cup matches, including
         | some of the biggest matchups, will also be available at no
         | additional cost to Apple TV+ subscribers, with a limited number
         | of matches available for free. As an added benefit to fans,
         | access to the new MLS streaming service will be included as
         | part of MLS full-season ticket packages.
         | 
         | And this is a perfect way to do it - those who want it will
         | jump right in, those who don't know but are interested have
         | ways of experiencing it. And the biggest fans? They get it for
         | _free_ since they already have season tickets.
        
           | soSadm4n wrote:
        
         | geogra4 wrote:
         | It's certainly a different apple. Having been a Mac user for 30
         | years on and off It's definitely more organized than the
         | Spindler era and less hopeless than the Amelio era.
         | 
         | Jobs II helped set the stage and Tim is a great execution guy.
        
       | thr0wawayf00 wrote:
       | I hope this sets the standard for sports streaming moving
       | forward. The way NBC packages the Premier League in the US is an
       | absolute joke because of the broadcast restrictions they impose.
       | I just want simplicity and access in my streaming service and I'm
       | willing to pay for it.
        
       ___________________________________________________________________
       (page generated 2022-06-14 23:01 UTC)