[HN Gopher] Reselling Software: Don't Start a SaaS - White Label...
___________________________________________________________________
Reselling Software: Don't Start a SaaS - White Label Someone Else's
Instead
Author : peter_d_sherman
Score : 142 points
Date : 2022-06-12 13:45 UTC (9 hours ago)
(HTM) web link (www.sidehustlenation.com)
(TXT) w3m dump (www.sidehustlenation.com)
| sputr wrote:
| For a startup like ours (great product, traction, everything, but
| we lack the funds to really get out there, sales wise) we would
| LOVE to let a reseller use a white label version in markets that
| we're not present yet (aka. including the US).
|
| If anyone is interested in reselling a psychometrics for HR
| processes SaaS (with scientifically valid, open source, computer
| generated assessments, remote monitoring and O*NET sourced
| profiles) - let me know.
| mgbmtl wrote:
| Or see it the other way around: if you have a SaaS, don't
| underestimate resellers.
|
| My company has its own product, but we also provide white-label
| services to other companies. We're terrible at marketing, and
| some of our partners operate in certain very specific niches,
| with their pool of clients. It's a mutually beneficial
| relationship.
|
| (With the caveat that, if your aim is to build a pool of clients
| to then sell the company, well, we don't 100% own these clients).
| kenbolton wrote:
| My business does exactly this. We have a very small sales team,
| but the firms white-labelling us have tens-to-hundreds of folks
| in sales and marketing, and sometimes provide a SaaS into which
| they bundle our white-labelled product. Our ("our"?) sales
| funnel is in the triple digits, and we have largely migrated
| away from sales towards fulfilling orders. It is a wonderful
| place to be!
| nprateem wrote:
| If I had to choose between owning the sales relationship or
| the technology I know which I'd choose. Enjoy it while it
| lasts.
| ghaff wrote:
| Pretty much any on-prem software vendor is some mix of
| direct sales, partner sales, and through distribution. And
| in the case of, say, a product primarily for SMBs, the mix
| is probably going to tilt pretty heavily to partners.
| There's a lot of leverage to using partners and many of
| them will know and be connected to some market a lot better
| than you do.
|
| There are differences with SaaS but they may not be as big
| as you think. For example, AWS mostly started as a go
| online with your credit card sale. Now? They have a big
| enterprise sales force and lots of partner relationships.
| kenbolton wrote:
| I bumped into a friend on the street a year ago he and
| told me about the business he had recently co-founded and
| taken through YC:
| https://www.ycombinator.com/companies/partnered. I told
| my co-founder about it and it became a significant part
| of his sales toolbox. I saw my friend last week and
| shared the single criticism my co-founder had. My friend
| told me they had recently been acquired by a competitor
| whose core functionality resolved our pain-point.
|
| Strategic partnerships and white-labelling seem to be
| critical tools for growth in the current climate.
| ghaff wrote:
| Whether or not there's any white-labeling involved,
| partnerships (VARs, SIs, now often public cloud
| providers, etc.) have been a key part of sales strategy
| for many types of products for decades.
| kenbolton wrote:
| We have our own customers, too. In addition, the folks
| white-labelling use us in-house. We aren't strangers to the
| companies receiving our white-labelled SaaS; we do the
| initial customer on-boarding and provide all the higher-
| tier support.
|
| Eleven years and counting....
|
| But hey, you do you! I will be long retired by the time
| anyone gains traction with a competing offering. See you on
| the beach!
| [deleted]
| koonsolo wrote:
| I think it comes down to who is the most easy to replace.
|
| If the sellers kind of have a big chunk of the market, and
| can choose between vendors, you're indeed in a difficult
| spot.
|
| On the other hand, if the market has multiple sellers, and
| you offer a unique technology, I wouldn't worry too much.
| lagrange77 wrote:
| As being also terrible in marketing..
|
| What kind of SaaS is suitable for such a model? Any examples
| maybe?
| usaphp wrote:
| How do you calculate pricing? I have a saas and a lot of
| customers ask me for a white label solution, so they can resell
| it to their own customers, but I always struggle with how do I
| price it correctly.
| dano wrote:
| The standard structure is referred to as Value Added
| Reseller's. Pricing and support is a balancing act because
| the VAR owns the customer relationship, not your business.
| Email me if you want to have a conversation as I ran a
| business with VAR relationships as well as direct sales.
| Email is in my profile.
| criddell wrote:
| Sounds like an MLM business...
| bdcravens wrote:
| MLM are about selling the pyramid. Partnerships are about
| selling the products other produce.
| jcims wrote:
| It's a bog-standard value-added reseller (VAR) model that has
| been around for decades. It actually can be a great thing
| because most industries have idiosyncrasies that can benefit
| from a focused approach from the vendor/reseller.
| [deleted]
| ascendantlogic wrote:
| Without the "ML". The goal is to resell the software, not
| recruit people below you to resell and recruit more people,
| etc.
| butbutbut123456 wrote:
| Microsoft does this really well.
|
| Channel sales are important. When other people get rich off
| you, you get rich too.
| giaour wrote:
| You need more levels for that. Resellers in the model
| described by the GP make their money by selling the product,
| not by recruiting more resellers.
| hedora wrote:
| SaaSaaS
| bornfreddy wrote:
| SaaS as a Service? Sounds fitting.
| frittata wrote:
| is that pronounced sassass?
| greenbit wrote:
| Where is the value added, in this? Looks like a means to un-
| earned income for a very few, by driving up costs for the vast
| majority.
| Rastonbury wrote:
| Did you read the article? It's not pirating and selling as
| yours, its reselling. Resellers exist for almost every kind of
| product or service. The original provider gets more sales, the
| reseller makes money from taking a cut, the customer gets the
| product/service. Manufacturers and service providers need
| distribution, resellers provide this. It's like paying a
| Chinese company to slap your own logo on a doodad and selling
| it on Amazon.
| ForHackernews wrote:
| HWR_14 wrote:
| The point the are claiming is that resellers don't produce
| anything or add value. They would almost certainly agree with
| your Chinese/Amazon analogy and also condemn the resellers
| doing that. It's a common opinion among those who build stuff
| for a living and aren't responsible for marketing those
| things.
| rusticpenn wrote:
| The resellers take care of marketing your product in a
| market where you probably don't have any presence.
| HWR_14 wrote:
| Sometimes. Sometimes they snipe you. But yes, I agree
| resellers have value. I'm just saying people who've never
| tried to sell a product rarely see it.
| ageyfman wrote:
| The value is that marketing & sales are easily the harder
| discipline for most SaaS businesses.
| tommiegannert wrote:
| There's also customer support. A B2B software vendor might
| want to let someone else do a B2C or B2B in some niche they
| don't have time for.
| bdcravens wrote:
| Exactly. Why wouldn't you want to increase your sales reach?
| I think there's a subconscious bias on HN and similar spaces
| against anything that indicts the "if you build it they will
| come" dream.
| kamma4434 wrote:
| My company does this. Apart from our main market, we have a
| significant number of white labellers who work in the telco space
| and need Stu else to sell in order to get better revenue or to
| offer more services.
|
| From what I'm understanding, they are doing pretty well. They
| wouldn't make enough money to justify developing the product on
| their own, but they definitely make good margins.
|
| We develop a system to add contact centers aimed at SMB's for
| telcos, so it's very niche - https://www.queuemetrics-
| live.com/resellers.jsp
| kimi wrote:
| Selling stuff != developing stuff. If you can develop and they
| can sell (and I guess you'd develop the product in any case)
| it's a win-win.
| personjerry wrote:
| Well, wrong audience here. That's doing all of the hard work
| (marketing, selling) without any of the fun (engineering).
| BenoitP wrote:
| I was wondering: is there a community online like HN for
| marketers?
| Moto7451 wrote:
| Product Hunt has a low code and non-eng community that
| includes that demographic.
| newsclues wrote:
| I'll (build one) and grand you premium access to one for a
| modest fee...
| yakshaving_jgt wrote:
| You might be interested in https://barnacl.es/
|
| Not much recent activity though.
| bornfreddy wrote:
| https://www.indiehackers.com/ comes to mind.
| hedora wrote:
| Actually, this is the perfect audience. Design and price your
| SaaS with the sales channel in mind.
|
| Also, choose your channel wisely. For example, maybe randos
| working part time out of cars is the right choice for
| small/local business reputation management software.
| PainfullyNormal wrote:
| It sounds like fantastic practice for those of us who want to
| learn something new (marketing, selling) without letting
| ourselves get distracted with the comfortable, safe stuff we
| already know (engineering).
| [deleted]
| [deleted]
| jollofricepeas wrote:
| The biggest unlock that most HNers will miss in this article is
| what the guy did for lead generation.
| jqpabc123 wrote:
| The biggest unlock that most HNers will miss in this article is
| that this guy isn't selling software, he is selling marketing.
| mickael-kerjean wrote:
| "He would sit in his car at lunch and cold call roofers,
| plumbers, dentists, and other small businesses he saw as
| potential customers."
| tyingq wrote:
| I'm surprised it doesn't mention selling "mash ups". I imagine
| there's some opportunities to talking to one service and
| decorating it with associated data from another service. Or even
| just better thought out aggregated services from one provider. I
| suppose then it's engineering, but the kind of thing an out of
| the box api proxy could do with just configuration.
|
| A proxy would also open up opportunities like serving cached
| responses for more static calls, which would raise your margin.
| judge2020 wrote:
| > I suppose then it's engineering
|
| Careful, that's supposed to stay a secret!
|
| https://news.ycombinator.com/item?id=31226100
| dc-programmer wrote:
| I was exposed to the idea of reverse ETL recently. The essence
| of the paradigm is to have a workflow that retrieves data from
| your SaaS APIs, transforms and enriches it, and then ingests
| this data into other SaaS providers in order to automate
| various backend workflows.
|
| In a way it's similar to a gateway in that you are composing
| different backend targets. Although it might just be a
| marketing neologism describing middleware.
| maxerickson wrote:
| I continue not to understand the "reverse" in that name.
|
| Like if you aren't already doing "transform", you probably
| aren't reversing it.
| ethbr0 wrote:
| Parent didn't chose the best starting place to illustrate.
|
| Typically, reverse ETL starts with "all of my data is
| already in an EDW" and goes to "I want to push it to my
| various app systems."
|
| Canonical example: pushing system of record information to
| Salesforce to speed and enrich the sales cycle.
|
| https://hightouch.io/blog/reverse-etl/
| dc-programmer wrote:
| My bad. My introduction to the topic was through the lens
| of different use cases
| ethbr0 wrote:
| Np! Wasn't intended as a slight. We all come into new
| things the way we do, rarely via the textbook definition
| (which typically doesn't even exist when we're first
| doing it!).
| dc-programmer wrote:
| I'll concede that the E, the T, and the L are the only
| operations I see in this model
| renewiltord wrote:
| Traditional ETL tools focused on getting data out of
| services and into a few places like a relational DB, S3, or
| some other such aggregated storage so they were read-only
| from services and read/write to DBs.
|
| Reverse ETL is marketing to differentiate to the customer
| that you're pushing data into services as well, so that
| it's read/write to all.
|
| Of course the concept is amusing to someone talking about
| ETL, but the market moved at some point to refer to the
| first functionality as ETL and so this is just a change to
| differentiate.
| dc-programmer wrote:
| Someone should create a startup that offers SaaS attribute
| entity resolution in Log4j
| al_borland wrote:
| The company I work at has a couple offerings that are just
| branded versions of software from other companies. It isn't
| great. When there are bugs, issues, or feature requests, you
| can't fix them, you can only try and hope that the developers
| will fix them. But your priorities aren't their priorities. And
| if you make tweaks on your own, good luck getting vendor support
| after that. They will just blame all the issues on your changes
| (rightfully so). Internally, hundreds of people have pleaded for
| my company to start making our own competitor instead of
| continuing to just rebrand this other piece of software. Now the
| vendor is changing their entire business model, so we basically
| just have to send our traffic to them so we have 0 control of the
| customer experience at that point.
|
| This just seems like a "get rich quick with no effort" article,
| but I guess I shouldn't expect anything different from a site
| like "side hustle nation". Maybe white label software will become
| the new drop shipping... which is also awful for anyone who
| actually cares about their customers and the quality of the
| product they ship.
| dzhiurgis wrote:
| > hundreds of people have pleaded
|
| IMO your company just made wrong decision buying whatever you
| stuck with. I have a feeling this is about much smaller
| companies.
| kenbolton wrote:
| We are careful not to play favorites with customers, whether
| the relationship is direct or through a reseller. Success for
| our resellers translates into success for us. Every unit sold
| matters. Every relationship matters. Critically, every re-order
| matters. We prefer to smother every relationship with unfailing
| responsiveness. We never say, "no", but we do say, "not now".
| The (vanishingly) few customers we have lost, we go through an
| all-hands soul-searching to understand the "why". Our group and
| individual integrity is, at the end of the day, the only thing
| we really have.
|
| I want to point out that "side hustle" should not be a dirty
| word. I introduce myself as a professional sea kayak instructor
| and guide with a side hustle as a founding software engineer.
| My colleague introduces himself as a sea kayak instructor and
| guide with a side hustle as a high school math teacher and
| director of the school district's drama program. Autobiography
| is a skill we should all practice; how you write and speak
| about yourself translates quickly into who you will become.
| al_borland wrote:
| >I want to point out that "side hustle" should not be a dirty
| word.
|
| You're right, but it has become very much associated with
| people trying to "hack" work to generate "passive income",
| which usually means something that is a borderline scam.
|
| Sea kayak instructor/guid, math teacher, and software
| engineer all sound like perfectly respectable ways to earn
| money. Most "side hustle" bloggers are pushing things like
| drop shipping, YouTube Shorts/TikTok that just steal content
| from other people, being a middleman for credit card
| processing, crypto/NFTs, arbitrage plays that involve gutting
| store inventory or show tickets that hurt normal consumers
| (if people want to do the work to hit up garage sales and
| stuff that's fine), etc.
|
| That being said, I do like the idea of leading with your
| passion instead of what would generally be considered your
| primary job. It gives people a lot better idea of who you
| are, or at least what you'd actually want to talk about.
| kenbolton wrote:
| Totally agree! I live in my own bubble and discount
| everything written on the internet by some (often
| arbitrary) percentage. (Dons flame-retardant suit.) I
| double that percentage if Elon Musk or Marc Andreessen have
| skin in the game in the last five years. (I admit they both
| had good ideas and implementations, but those feel like
| ancient history.)
|
| Straight talk, though: software engineering feels like a
| "hack". I spend a few hours a day making modest adjustments
| to a SaaS (that adds real value for our customers) and the
| income feels passive. I spend several hours outside, where
| the solutions to the software engineering problems reveal
| themselves.
|
| I take Rich Hickey's "Hammock Driven Development" as a
| metaphor for, in my case, "Kayak Driven Development".
| repomies69 wrote:
| It sucks from employee perspective, but the thing that matters
| in the end is what you see under the bottom line. I'm pretty
| sure this is financially the most sensible option for many
| companies in certain niches. Doesn't mean it is necessarily
| nice thing to work with, which can be quite different thing.
| a4isms wrote:
| Meta-comment:
|
| The author is relating second-hand information. That's useful,
| it's good to have people who have a skill of curating business
| advice and pointing us in good directions. But my first-hand
| advice is to recognize the difference between:
|
| Alice: "I'm making five figures a month for five hours a week
| reselling five products."
|
| And Bob: "People like Alice make as much as five figures a month
| for five hours a week reselling five products."
|
| In the first case, Alice has direct experience with success. In
| the second case, the incentives are such that Bob is someone
| whose experience and expertise is in selecting stories that have
| _verisimilitude_ , that is, things that sound true.
|
| And what makes something sound true? Quite often, something we
| want to be true sounds true even if it isn't, and something we
| don't want to be true doesn't sound true, even if it is.
|
| Bob nearly always sounds more authoritative than Alice, because
| Bob's business is sounding authoritative, whereas Alice's
| business is being authoritative. Why doesn't Alice always sound
| authoritative? Because she speaks the truth whether it appeals to
| our biases or opposes them, whether we want her truth to be true
| or not.
|
| Bob, on the other hand, is an authority on what people want to
| hear. Bob is just as expert in Bob's business as Alice is in
| hers. Bob uses metrics and data to write headlines and even
| choose the most compelling adjectives to use in his posts. Bob
| sounds authoritative to people lacking expertise in whatever Bob
| is talking about.
|
| The Bobs of this world can (but don't always) become "a poor
| man's idea of a rich man, and a failure's idea of a success,"
| because their customers are people early in their lives and
| careers.
|
| So what to do when a Bob suggests something is true? Well, we
| shouldn't dismiss it. But let's think of it the way we'd think of
| Bob referring a candidate for a job in our businesses.
|
| We might fast-track them into an interview, _but we'd still
| interview the candidate_. And so it must be with business advice.
| Bob pointing us to an idea is Bob referring an idea to us.
|
| Our job is to take Bob's referral and still validate the idea by
| seeking original, authoritative expertise. Bob's value is
| suggesting ideas to think about, not teaching us about business.
|
| p.s. I say all of the above as an authority on the subject: I'm a
| Bob.
| [deleted]
| smashah wrote:
| Most of my revenue comes from companies that basically resell my
| product with some cherry on top specializations for their local
| markets. I have managed to develop a mechanism (also just the
| nature of the product) that charge per end user so it's protected
| against exploitation. No marketing/landing page required on my
| end, my clients end up making avg. 6x on top. win win.
| rr808 wrote:
| This is actually a great business model. Most Americans
| underestimate how big the world is. You'll never be #1 in
| Brazil and Pakistan and the Philippines, South Africa, Egypt
| etc etc if you do it yourself, but resellers can make a great
| living off that.
| ako wrote:
| Is it saas? How do you enable your customers to specialize your
| software?
| InvaderFizz wrote:
| I work for a SaaS that explicitly allows reselling and
| rebranding.
|
| We change a few variables for what color scheme and theme is
| applied, what support docs are linked, and what which domain
| names are used. Other than that, there is very little code
| difference between what we sell direct and what the resellers
| present to their clients. Some of those resellers are big
| names with enterprise reach that we will never have. In the
| end, it all works just fine for us.
| MyFirstSass wrote:
| I have done the exact opposite!
|
| Does anyone know if there's any value in a 5+ year old 95%
| working SaaS web-app with a "very messy" codebase?
|
| I personally have two systems (my first attempts at live SaaS
| systems) that have been just closed but have been working "live"
| for 5+ years- both made in Laravel with Angular 1.4 front ends,
| they look good! - but the codebase is "a pile of patches on top
| of a chaotic prototype".
|
| One is a system made for physician doctors training courses; you
| can make groups, set up courses with calendars, send invite
| e-mails, and they can turn in papers and teachers can grade them,
| make pdf's of the papers, set up calendars with files for the
| students etc.
|
| The other is an accreditation system, you can create an
| application template and invite users to fill in the application
| with a sleek interface with autosave etc, and have other people
| grade the applications.
|
| I don't have time to maintain either system and have been
| wondering if the systems should be just retired or could be
| resold somehow, even if the codebase is not in shape to be "taken
| over" easily. A huge amount of works has gone into them.
|
| Have anyone been in similar situations and have advice? :)
| ozten wrote:
| You could list them on Flippa, Microaquire, etc. You could get
| a few thousand dollars for the codebase potentially. This may
| not seem like much, but they buyer will have a massive amount
| of work ahead of them to find product/market/distribution
| channel fit.
|
| [1] https://flippa.com/
|
| [2] https://microacquire.com/
| somberi wrote:
| So we are clear, I do not profit from this. Happy to take a
| look and if relevant connect you to a friend who is using
| something similar at a large scale. IF interested, email is in
| my profile.
| di4na wrote:
| The most important question is... does it makes money.
|
| If yes, then reselling is totally possible. The price may be
| lower due to the shape of the codebase, this is a discussion to
| be had. There are definitely people interested in taking this
| kind of system and keeping them alive longer, if not investing
| in straightening them out.
|
| All depends on what value they find in them.
| lelanthran wrote:
| > I don't have time to maintain either system and have been
| wondering if the systems should be just retired or could be
| resold somehow, even if the codebase is not in shape to be
| "taken over" easily. A huge amount of works has gone into them.
|
| How big is the userbase, how much do they pay, and how long
| have they been using this?
|
| Products are frequently worth nothing, but lots of people would
| be interested in buy an existing pool of paying customers.
| hobobaggins wrote:
| > A huge amount of works has gone into them.
|
| "work" has no value on its own. Work is the function; it is the
| output of that function that may have value. The difficulty is
| in figuring out who would value it the highest.
|
| For example, an existing customer base is valuable, especially
| if paying. A working and nice-looking UI, even with a poor
| backend, is valuable. The combination together might be
| valuable.
|
| A line of code doesn't have a lot of value, which means that a
| large company might easily replace a poor backend by throwing
| some developers at it. Most people buy what they can see, and
| what they can see in this case is a "look good" front-end that
| are working "live" for 5+ years.
|
| You should probably contact your largest competitors's
| partners/alliance/business development teams. Something might
| develop. Approach it as a partnership and alliance, and
| something might work out. One more thought, given that this is
| HN: companies don't actually negotiate with other companies,
| but: people negotiate with people. That's 90% of sales right
| there... being human and talking to other humans.
| cercatrova wrote:
| Try MicroAcquire. Although you'd have a bit better luck if they
| were already generating revenue, they do have sellers selling
| pre-revenue SaaS as well.
| baasically wrote:
| [deleted]
| pvg wrote:
| _Please don 't pick the most provocative thing in an article or
| post to complain about in the thread. Find something
| interesting to respond to instead._
|
| https://news.ycombinator.com/newsguidelines.html
| baasically wrote:
| airocker wrote:
| It would be great to hear the trade offs from the perspective of
| original saas developer. How to make the best of it and not get
| conned.
| techlatest_net wrote:
| Shameless plug here. We are on the other side of this model where
| we have bunch of applications [0] available in AWS, Azure, GCP
| cloud marketplace which are very good candidates for white
| listing / VAR . Feel free to reach out to us (contact in profile)
| if any one is interested in reselling our products.
|
| [0] AI/ML multi user development environment :
| http://www.techlatest.net/support/jupyter_python_notebook_su...
| Web based Ansible environment :
| http://www.techlatest.net/support/ansible_tower_support/
| Metabase, opensource alternative for data visualization :
| http://www.techlatest.net/support/metabase/ R-Studio for data
| science & data visualization :
| http://www.techlatest.net/support/r-studio-support/
| aruanavekar wrote:
| Mixed thoughts here. If you have an idea of SaaS that exists in
| the domain/industry and not addressed for years and see an upward
| trend of adoption, then start one, execute it and maybe white-
| label your product to big brands that are usually slow to execute
| SaaS.
|
| Be a Hubspot or resell Hubspot? Be Zoom or Ringcentral?
| (Ringcentral whitelabels Zoom)
|
| Do not build another SaaS CRM and call it Web3 CRM :)
| ackbar03 wrote:
| That doesn't actually sound like a bad idea, slapping web3 onto
| whitelabel software and selling at a premium. Heck some vc
| might even fund you to cold call clients out of your car at
| lunch time!
| grogenaut wrote:
| of the folks who left my work recently (6-8 months) theyre
| mostly selling crypto shovels.
| demopathos wrote:
| It's great utility indeed.
| CodeSgt wrote:
| stuven wrote:
| A startup (series A-B) I worked for was basically a thin wrapper
| providing physical goods around the core features of a delivery
| SaaS (series A) - our core features were so entwined with theirs
| that when they went belly-up, we panicked and bought their source
| code for an ungodly sum. Then we took over hosting their product
| for just ourselves, and so had to learn how to run _their_
| software too. It was written in a different language than most of
| our engineers knew, and had pretty much no documentation. We
| didn't know enough about their software to fix new bugs easily as
| they came up, and didn't have enough `people * time` to figure
| out enough to fix the old ones.
|
| Entwining our business with theirs was a good way to get off the
| ground. But when they crashed they nearly took us with them.
| hinkley wrote:
| Did you end up making money off that product line?
|
| I've worked at a couple places where the business folk sold our
| product below cost, and some of our customers built their whole
| roadmap around us, while we quietly ran out of money.
|
| Without the middleman, you maybe pulled it off.
| onmobile2022 wrote:
| This is a great parable in the making, something something
| depending on vendor APIs
| rapind wrote:
| Not always a bad thing though. I know the Stripe connect API
| so well at this point I could move payment processing in
| house based on their data structures and save money on fees.
| braingenious wrote:
| This reminds me of those "The Rich Jerk" style get-rich-quick
| "courses" that were popular in the early '00s.
|
| This content is utterly devoid of anything of value and is chock
| full of highfalutin promises of untold wealth, just listen to my
| podcast, sign up for my newsletter, click my affiliate links, buy
| my book, tweet about my blog, upvote me on HN!
| einpoklum wrote:
| > Reselling software gives you many of the benefits of a software
| business, without ... development cost.
|
| This sound fishy.
|
| > That means you can enjoy recurring revenue, selling one product
| to multiple customers
|
| This is immoral and socially harmful.
|
| > and strong profit margins by white labeling a software tool
| that already exists.
|
| This is incestuous and immoral. Just make your software free and
| be done with it.
|
| > These benefits are what attract many people to starting a SaaS,
| or software as a service,
|
| Many gold-diggers hustlers maybe.
|
| > After all, there may already be a tool that solves the same
| problem. Could you become a software reseller instead of a
| software creator?
|
| If you don't want to do an honest day's work, then maybe.
|
| > To help me learn more about reselling software (also known as
| white labeling), I connected with Chris Lollini. Chris is a self-
| described "recovering engineer" who started a marketing agency as
| a side hustle 9 years ago.
|
| hustle is the appropriate term.
|
| > That agency evolved into a multi-6-figure white labeling
| operation called Reputation Igniter.
|
| Well, this certainly ignited that Lollini guy's reputation as far
| as I am concerned.
| kappuchino wrote:
| Honestly, I'm confused. This is at #13 at my time of writing.
| Never seen such low quality post (from my point of view) that
| high up and discussed like it adds value top ... what? whom?. Is
| this the eternal september Moment of hacker news?
| dgellow wrote:
| People upvote the headline, not the article content
| [deleted]
| melony wrote:
| You don't even need to white label, the situation in scientific
| software is so bad that even a a slightly nicer UI + managed
| hosting (with typical enterprise SaaS level of data
| security/compliance) will net you many laboratories as customers.
| Unfortunately it requires significant domain knowledge which
| poses a challenge. The intersection between frontend UI people
| and scientific software developers is non-existent (outside of
| Matlab and Wolfram).
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