[HN Gopher] TomTom to cut 10% of jobs due to improved automation
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       TomTom to cut 10% of jobs due to improved automation
        
       Author : araknafobia
       Score  : 229 points
       Date   : 2022-06-01 11:10 UTC (11 hours ago)
        
 (HTM) web link (www.tomtom.com)
 (TXT) w3m dump (www.tomtom.com)
        
       | chzblck wrote:
       | I know most people in the states think of them as the old Navi
       | company but in europe they are the market leader in telematics
       | (tracking driving)
       | 
       | Also up until 2020 they were supplying apple maps with map data.
        
         | rompic wrote:
         | TomTom telematics afaik was sold to Bridgestone and is called
         | webfleet now.
        
       | noasaservice wrote:
       | Damn. And instead of reinvesting and furthering R&D, product
       | lines, and more - they're just chopping 10% (or 450 people).
       | 
       | That's a hell of a lot of institutional knowledge just gone.
       | 
       | It also goes to show that when I automate, I should keep it
       | hidden. That's because I do not receive the gains of automation.
       | Instead, I receive more work or get laid off.
        
         | topaz0 wrote:
         | What they should really do is take those productivity gains and
         | use them to allow the same number of workers to do less work
         | each, for the same pay.
        
           | s1artibartfast wrote:
           | What productivity gains? The company makes less and less
           | money every year. Revenue per employee is trending down, not
           | up.
        
         | dswalter wrote:
         | It's also an indicator that quality of maps isn't necessarily
         | viewed as a differentiator by the TomTom organization. If I
         | suddenly had a sufficiently-good automated product and hundreds
         | of domain experts, I'd work to have the domain experts refine
         | the automated product, hopefully turning my (just pulling
         | numbers out of thin air) 97% quality automated solution to a
         | 99% quality solution. Those incremental gains on the tail are
         | often tremendously valuable for customers.
        
         | myst1 wrote:
         | Most company's right now want to automate all skilled labor
         | away as quickly as possible. CEOs don't want innovation, they
         | want a saleable product with the highest profit margin and the
         | least risk. Removing people was always the goal.
         | 
         | I've worked at two jobs were in the first week I was told my
         | goal was to automate myself so I could progress my career...
         | Yup okay then...
        
           | ben_w wrote:
           | I remember hearing much the same words (cf. "My job is to
           | make myself redundant") in 2004.
           | 
           | I'm fairly sure this was the goal at least as far back as
           | when ship builders switched from high-skilled artisans to
           | carve each pulley for the sails individually and by hand, to
           | using jigs so that low-skilled carpenters could make a lot
           | that were almost as good for a fraction of the price.
        
             | jopsen wrote:
             | > when ship builders switched from high-skilled artisans to
             | carve each pulley for the sails individually and by hand,
             | to using jigs so that low-skilled carpenters could make a
             | lot...
             | 
             | Sounds like an interesting story, do you have a link :D
        
               | hef19898 wrote:
               | I can recommend the book "Better, faster, cheaper -
               | history of manufavturing" which covers this topic among
               | basically manufacturing going to the, literally, stone
               | age.
        
               | ben_w wrote:
               | Sadly not, it was from a TV documentary
        
           | cwilkes wrote:
           | Isn't automation an innovation?
        
             | nerdponx wrote:
             | It is, but the gains to this innovation are captured almost
             | entirely by your employer and not by you. Maybe if you're
             | lucky you have a tiny ownership stake in the company, which
             | if you are very lucky maybe entitles you to a tiny
             | percentage of those gains.
        
         | honkler wrote:
         | yup. This is why I never tell anyone that I use Copilot.
        
           | Tarucho wrote:
           | What's the difference? You are already training your
           | replacement.
        
         | justapassenger wrote:
         | This sounds like they're firing people who manually edit and
         | fix maps.
         | 
         | While it's job that requires quite a bit of skill (my family
         | member used to do that for other companies), those aren't
         | people you can redirect to R&D, at least not without heavy
         | retraining.
         | 
         | Real reason behind it, is IMO, preparing for recession and
         | finding nice sounding reason for layoffs.
        
           | racl101 wrote:
           | Yeah, they're probably keeping the people who allow them to
           | automate and are laying off the people who, otherwise, need
           | to do the work manually / semi-manually when there is no
           | automation.
           | 
           | Anytime you automate something that someone is doing
           | manually, and you're automating it so well, there's a good
           | chance what you build might replace the people doing it.
        
         | helsinkiandrew wrote:
         | It's not clear from the article what the 500 people are doing -
         | they could be doing manual data entry or map validation tasks
         | which are made redundant by the new "automated mapmaking
         | platform" built by others (developers/engineers etc).
         | 
         | The saving from those roles could well be going to be
         | reinvested in R&D and product lines.
        
           | alaricus wrote:
           | It's probably better to outsource manual map updates to
           | OpenStreetMap
        
       | madiator wrote:
       | > Regrettably, this will have an intended impact on approximately
       | 500 employees in our Maps unit, equivalent to around 10% of our
       | total global headcount.
       | 
       | At least they are honest about it.
       | 
       | I am currently reading the first chapter of 21 lessons for the
       | 21st century and it fills me up with a bit of dread. People
       | having been losing jobs for a long time, but in the future it
       | will get harder to get new ones due to the amount of
       | specialization you need to acquire.
        
         | wcunning wrote:
         | On the other hand, I work in autonomy role at an automaker and
         | we have need for a bunch of people in mapping technology, so
         | they may be well positioned to move to technician roles in
         | related areas. Creative destruction doesn't always have to wipe
         | out the value of "old" skills.
        
         | Aperocky wrote:
         | > due to the amount of specialization
         | 
         | I see high amount of specialization but only after onboarding
         | and not asked of potential candidates.
         | 
         | All we ask are capable software engineers, who we then train to
         | be very specialized in what we do.
        
           | davidktr wrote:
           | And out of the entire work force, what percentage do you
           | consider to be capable software engineers? 5%? 1%?
        
             | TedDoesntTalk wrote:
             | > 5%? 1%?
             | 
             | Why would you estimate so low? There are a lot of mediocre
             | engineers, myself included, but even they are "capable"
             | depending upon what they are tasked to do.
        
             | Aperocky wrote:
             | I don't have enough data to come to sweeping generalization
             | of a percentage.
             | 
             | But from my own observations, people who are genuinely
             | interested usually become capable, anecdotally of course.
        
         | tablespoon wrote:
         | > I am currently reading the first chapter of 21 lessons for
         | the 21st century and it fills me up with a bit of dread. People
         | having been losing jobs for a long time, but in the future it
         | will get harder to get new ones due to the amount of
         | specialization you need to acquire.
         | 
         | In the future, complementary euthanasia will be part of your
         | severance package.
        
         | president wrote:
         | IMO the trend of loss of jobs to automation or offshoring is
         | unsustainable and we are already seeing the cracks forming in
         | the fabric of society due to it. Maybe that is why some people
         | are trying to "reset" the way the world works.
        
       | pipeline_peak wrote:
       | WhoWho?
        
       | mtmail wrote:
       | Recent presentation about one of their automation tools
       | https://www.youtube.com/watch?v=Mh5fV8TVlSo Like other map
       | providers they record where user actually drive and adjust the
       | map. Steven Coast (founder of OpenStreetMap) explain how that is
       | now sufficient to even start a map from scratch.
        
       | [deleted]
        
       | wjnc wrote:
       | TomTom is such an interesting story in technology and finance.
       | Went from zero to $ 10B+ between '05 - '07 [1]. Everyone you knew
       | had one, used one, loved one. Then the sudden boom in mobile
       | phones and mobile internet and the financial crisis. Total crash
       | of the stock. Pretty much subsistence without any proper profits
       | since '09-'10. Not enough IP to get bought, a few licensing deals
       | here and there. Always falling revenue. No profits. Pretty much a
       | zombie corporation employing 4500 people.
       | 
       | Perhaps I'm harsh. Reading the annual report [2]. It's a great
       | company! High management board remuneration. Great place to work.
       | A minister on the supervisory board. Measures CO2 and
       | environmental impact and water usage. And still... what does it
       | say when 4400 people generate about 2 years of salary in total
       | market cap? And where the only positive value is free cash flow
       | (non-GAAP).
       | 
       | [1] https://companiesmarketcap.com/tomtom/earnings/
       | 
       | [2] https://corporate.tomtom.com/static-
       | files/8fd1d5d2-0ecb-47b6...
        
         | dtech wrote:
         | They pretty much lost because free (subsidized) alternatives
         | like Google Maps became available, pretty much the same story
         | as Netscape. It probably didn't help that their maps were also
         | incredibly expensive, EUR100-200 for western Europe in 2005
         | money.
        
           | alFReD-NSH wrote:
           | Something that most commenters are missing is that TomTom's
           | most revenue comes from B2B deals, which are mostly deals
           | with automotive companies for car screens experience and also
           | providing maps data for products like Bing Maps.
        
             | scarface74 wrote:
             | And most consumers would much rather have either CarPlay or
             | Android Auto than the crappy software that is made my the
             | manufacturers.
        
               | grvdrm wrote:
               | Is that true? Not saying you are wrong but is it just an
               | anecdote? I anecdotally know lots of people that just use
               | their car GPS and don't bother with CarPlay/AA
        
               | [deleted]
        
               | scarface74 wrote:
               | 80% of new cars support CarPlay
               | 
               | https://www.cnbc.com/2021/05/29/apple-carplay-massive-
               | succes...
               | 
               | As far as I know, most cars that support CarPlay also
               | support Android auto. I can't imagine car manufacturers
               | wanting to pay licensing fees to TomTom unnecessarily.
        
               | r-w wrote:
               | Which makes you wonder if there must be some good reason
               | why they're still doing it.
        
               | Nullabillity wrote:
               | Anecdotally, people just use phone holders. I have never
               | seen _anyone_ use either the built-in GPS or CarPlay /AA.
        
               | GiorgioG wrote:
               | I use my CarPlay for NAV all the time.
        
               | Bud wrote:
               | False. People greatly prefer CarPlay if they are iPhone
               | users, and already people are refusing to buy any car
               | that doesn't support it.
               | 
               | Phone holders are over.
               | 
               | Even as early as 2017, the majority of car buyers already
               | wanted CarPlay in a new vehicle and one-quarter of buyers
               | said it was a "must have". That was five years ago. I'm
               | sure the numbers are much higher now.
               | 
               | https://www.cnbc.com/2021/05/29/apple-carplay-massive-
               | succes....
               | 
               | Over 80% of new cars sold now support CarPlay. There's a
               | reason for that: customers demanded it and walked out of
               | dealerships if they didn't get it.
        
               | Nullabillity wrote:
               | Is that a US thing?
        
               | perlgeek wrote:
               | ... and yet car makers still feel obliged to provide
               | turn-based navigation out of the box.
        
               | sdenton4 wrote:
               | But the car manufacturers have a lot more leverage for
               | negotiating if they don't really need the software.
        
               | whazor wrote:
               | TomTom is actually developing their own distribution of
               | Android Auto. Licenced and customized to manufacturers.
               | The design concept looked very slick.
        
               | scarface74 wrote:
               | What is a "distribution" of Android Auto? Isn't it just a
               | remote interface for your phone?
        
               | prepend wrote:
               | I like BMW's nav idrive better than the CarPlay
               | integration and use it instead of google/apple/wake.
               | 
               | First because it uses the whole screen and heads up
               | display and CarPlay doesn't. But this is probably
               | something that could be done with better integration.
               | 
               | Second because CarPlay takes over the phone and I want
               | nav to keep running while I use the phone for other
               | things. I know that I shouldn't, but at stop lights I'll
               | read texts, HN, etc. with an active nav, I have to switch
               | away from it while I use the phone. With the car running
               | the nav, I can use my phone for whatever I like.
               | 
               | All I use Apple Maps for is to send directions to my car.
               | 
               | It's kind of nice to just have a dedicated nav in my car.
        
               | airstrike wrote:
               | You read HN at stop lights? How long are those stops???
        
               | scarface74 wrote:
               | "I don't want to use CarPlay because if I do, I can't be
               | a distracted driver and do things that are illegal in
               | many jurisdictions"
        
               | hulitu wrote:
               | Android Auto is crap. It only works with Google apps and
               | some third party media players, when it starts. I gave up
               | on it a long time ago.
        
               | DavidPeiffer wrote:
               | This week I've been trying Android Auto out in a rental
               | car. I'm not impressed so far. Google Maps has worked
               | okay, but Spotify has not. I don't know where the line is
               | between Android Auto and the Jeep Cherokee interface, but
               | the turn by turn directions are super quiet compared to
               | the music with seemingly no way to adjust. Squarely on
               | the Jeep UI side, I've been using the car for 4 days and
               | still haven't figured out how to turn the radio off but
               | keep the screen and turn by turn directions running.
               | 
               | While I haven't tried it, Osmand recently added support
               | for Open Street Maps on Android Auto. I'm hopeful the
               | experience is decent, but not willing to pay for it at
               | the moment.
        
           | wjnc wrote:
           | Netscape disbanded as a company in 2003. Why is TomTom still
           | here?
           | 
           | I like the questions at the end of a company since a large
           | market I work in (insurance / life insurance) is dwindling as
           | well. What does that do with companies? How do they
           | communicate? What happens when the inevitable shrinking sets
           | in and your brain drain is faster than the way you shrink?
           | Should you ever actively terminate a company and tranfer IP /
           | assets?
        
             | ghshephard wrote:
             | Small Nit - Netscape was broken up into pieces and sold to
             | Sun Microsystems and AOL in 1999 for $10B. Thank Mike Homer
             | for the great timing and resolve to get out while the
             | getting was still good.
        
               | DonHopkins wrote:
               | Selling Netscape's server group to AOL was just sadistic
               | punishment.
        
               | mardifoufs wrote:
               | For who? Genuinely curious, I didnt even know Netscape
               | has a server division. Was it punishment for the team
               | working there because it broke their potential, or was it
               | that AOL got ripped of because Netscape server tech was
               | horrible?
               | 
               | Late 1990s/early 2000s acquisitions just always sound so
               | wild to me! Insanely wasteful, or just even bizarre. Tons
               | of old/traditional corporations trying to merge/buy their
               | way into completely unrelated markets, oe in this case
               | cash rich new megacorps like AOL that had immense
               | potential just squandering insane amounts of capital with
               | almost 0 RoI. Crazy times!
        
               | prepend wrote:
               | And just more of AOL being really stupid. It seemed more
               | like corporate charity.
        
             | scotty79 wrote:
             | > Netscape disbanded as a company in 2003. Why is TomTom
             | still here?
             | 
             | Because they are selling raw map data to Google, Bing and
             | Apple (maybe?).
        
             | TedDoesntTalk wrote:
             | > since a large market I work in (insurance / life
             | insurance) is dwindling
             | 
             | Out of curiosity, why is the life insurance market
             | dwindling??
        
               | hellisothers wrote:
               | Less people with dependents (partners, kids)? Less people
               | care or put thought into what happens after they die?
               | Also anecdotally many/most peers I talk to about this say
               | their company provides life insurance, I then point out
               | the difference between this and actual term life
               | insurance for when/if they change companies: "oh huh..."
        
               | fennecfoxen wrote:
               | Don't forget that life insurance used to come in a
               | different form, "whole" life insurance (instead of term
               | life insurance) which doubles as a savings/investment
               | vehicle. This has changed a _lot_ : people have other
               | alternatives that are popular (401(k)s are basically
               | everywhere), and life insurance companies are no longer
               | able to offer the same kind of terms, especially given
               | the ultra-low-interest-rate environment of 2008 to
               | present.
        
               | TedDoesntTalk wrote:
               | This sounds like pure speculation, which is fine, and I
               | appreciate your comment, but would also like to hear from
               | the poster who made the original comment since he works
               | in that industry.
        
               | wjnc wrote:
               | Thanks Ted. In the Netherlands it's a combination of a
               | few market trends. 1. A trick insurers pulled in the 90s
               | and consumers never forgave us for (lending money in the
               | late 90s for leveraged stock investments with massive
               | cost loading; still ongoing litigation). 2. Mortgage
               | rules changing making a certain type of life insurance
               | ineligible for interest deduction (you used to be able to
               | pay 5% interest, get that interest as income tax
               | deductible thus returning 50+% of that interest and still
               | get 5% interest in your deposit!) and 3. the very low
               | interest rates making products generally less
               | interesting.
               | 
               | Most insurers here have closed their books, with only a
               | few products open for sales. A few larger insurers and
               | hedge funds are buying portfolios in order to hopefully
               | gain benefits of scale. There's basically two ways of
               | making money: better investment returns usually via more
               | risky investments and cost savings. Since many of these
               | products stem from 70s-90s IT modernization and cost
               | saving is a real activity.
        
               | throwaway2037 wrote:
               | Most growth in insurance is coming from developing
               | countries at this point. They still have rapid economic
               | and population growth.
        
             | lozenge wrote:
             | Transfer to who? All the people who know how to put the
             | assets to good use... are already employed by TomTom.
             | 
             | As long as the company provides value to shareholders and
             | customers, why wind it down? Not everything had to be about
             | growth, growth, growth.
        
               | wjnc wrote:
               | Let me be the first to say that hardcore capitalism isn't
               | my usual purview. And that exactly the diversity of
               | stakeholders is why I like this question.
               | 
               | TomTom obviously offers no value to shareholders (no
               | dividend policy, history of losses, perhaps except those
               | searching for volatily). It's 49% owned by the directors
               | with a 51% float. It clearly offers some value to
               | customers since it has revenues. However, the revenues
               | have been falling for a decade and most auto
               | manufacturers seem able to procure these materials in-
               | house.
               | 
               | It has value to 4500 employees who retain gainful
               | employment at TomTom! But the financial metric to measure
               | value added for those employees is lacking: TomTom is
               | worth nearly nothing. Society would be better of
               | 'cancelling' TomTom and letting all employees go to
               | companies with higher added value to society. They could
               | be teachers, nurses and researchers at companies that
               | further the technical boundary. Instead, they are working
               | for no value at all except their salaries. It's sad. (:
               | Hyperbole.)
        
               | sokoloff wrote:
               | > most auto manufacturers seem able to procure these
               | materials in-house
               | 
               | Most auto manufacturers go outside for nav/infotainment
               | units from suppliers like Here, MVI, Telenav, etc.
               | 
               | I don't see any impenetrable barrier that TomTom couldn't
               | try to compete in that market (or as a data supplier to
               | that market).
        
               | alFReD-NSH wrote:
               | They are in that market actually with major manufactures
               | like BMW.
        
               | [deleted]
        
               | usrusr wrote:
               | Plenty of people working for negative value except for
               | their salaries and whatever wins they provide company
               | owners in the negative sum games they engage in.
        
             | alFReD-NSH wrote:
             | As long as they have their B2B deals, they are gonna be
             | around.
        
           | colechristensen wrote:
           | Free mapping existed before Google Maps.
           | 
           | Mapping isn't the hard part or the expensive part, the
           | hardware is. Smartphones have GPS and when people started
           | getting smartphones, the value of having a separate
           | navigation devices went to zero-ish unless it's built in to
           | your car or maybe some low power thing for wilderness
           | exploration (or having a boat or a plane or that kind of
           | thing)
        
             | rickdeckard wrote:
             | > Free mapping existed before Google Maps.
             | 
             | Not sure if free mapping really existed as an accessible
             | (mobile) product, considering that nearly everyone had to
             | buy the mapdata from dedicated companies (Navteq and
             | TeleAtlas dominated the market, Navteq was later acquired
             | by Nokia, TeleAtlas by TomTom)
             | 
             | In any case, free NAVIGATION didn't exist until Google Maps
             | came along, completely disrupting the whole industry of
             | "casual" Navigation solutions. Hardware wasn't even the
             | issue, companies worked out profitable compact hardware
             | solutions, introduced different tiers from Entry to Premium
             | and in parallel TomTom (and Wayfinder et al) started to
             | offer Navigation as a subscription service directly and as
             | white-label via mobile carriers, with applications for
             | J2ME, Windows PPC, Series60 (Nokia, Samsung,..), Symbian
             | UIQ (Sony, Motorola). They had a robust offering, quality
             | maps and plenty of added datasets like POI, speed-
             | information, radar-warning,... (anyone remembers the
             | celebrity voice packages?)
             | 
             | Then Google opened Navigation as public beta, grabbed a
             | huge chunk of this market and later added offline maps to
             | grab another chunk of it (for navigation in international
             | roaming). The quality was far below any competitor, but it
             | was free and for occasional use totally sufficient...
        
             | DonHopkins wrote:
             | Yeah: Microsoft Maps on PocketPC. Pffffft!
        
             | prepend wrote:
             | > Free mapping existed before Google Maps.
             | 
             | Search existed before Google as well. Free maps were very
             | inferior to Google maps and also were a loss leader for
             | other service that's MapQuest was trying to sell into
             | enterprise and stuff.
             | 
             | Google maps was just another ad stream for Google and so
             | was much easier to link to, embed everywhere. And had an
             | innovative UI.
             | 
             | Before Google cranked up their prices Google maps got
             | embedded everywhere. This was novel and not something that
             | Mapquest and other existing maps promoted.
        
         | belter wrote:
         | As the owner of several TomTom devices, who tried a smartphone
         | and google maps as an alternative, my experience is that the
         | maps are of higher quality and the navigation recommendations
         | better.
         | 
         | Multiple times, when in a Taxi in a foreign country, that used
         | the usual solution of smartphone and Google maps, managed to
         | get on time and find a tricky destination by popping up my
         | trusted TomTom.
        
           | asddubs wrote:
           | yup, I still use one too. it's great, way better than google
           | maps. But I'm guessing it's a hard pitch to get people to
           | even try a dedicated device for something they already have
           | in their pocket, for free.
        
             | andsoitis wrote:
             | "the best camera is the one that's with you" - Chase Jarvis
        
               | hulitu wrote:
               | Until you use it and then realise that the picture you
               | took with it is unusable.
        
           | hef19898 wrote:
           | The free TomTom android app is great! Cannot recommend
           | enough.
        
           | gadders wrote:
           | I won't buy another TomTom device, but I pay the ~PS20/yearly
           | fee for the mobile phone version because the maps are so much
           | better than Google Maps and don't need an always-on data
           | connection.
        
           | daniel_iversen wrote:
           | I really liked how TomTom's voice navigation was a lot more
           | "vocal"/directive than Google, and for me that was a real
           | benefit (maybe its niche, but they were at least
           | differentiated there) but then some years ago (when they
           | changed to a subscription service AFAIR) they changed the
           | software and it was no longer "easier" to navigate with than
           | Google (who had lots of other benefits incl. being free).
           | Wonder if they have some sort of niche benefits as a
           | navigation device now? Offline maps was good but Google's had
           | that for a long time too.. Also, isn't Google and Apple Maps
           | location tracking much more accurate in cities than TomTom
           | devices because they don't just use GPS but also use cell
           | tower triangulation as well as nearby wifi hotspot detection?
           | And do people know (from their annual report) how much
           | revenue comes from devices vs. licensing maps? (I'm sure
           | device sales are close to non-existent compared to licensing
           | deals)
        
             | TedDoesntTalk wrote:
             | > they don't just use GPS but also use cell tower
             | triangulation as well as nearby wifi hotspot detection?
             | 
             | Presumably the TomTom phone apps do the same. Yes, they
             | have phone apps not just stand alone devices.
        
           | tluyben2 wrote:
           | Guess it depends on the location? We used it to drive through
           | rural Canada and if we had followed any of the many wrong
           | ways it tried to send us, we would be very dead.
        
             | fumeux_fume wrote:
             | I have TomTom as the built in nav for my car (2021 model).
             | It's awful compared to Google maps and we live in a highly
             | urbanized area so maybe it's just bad in general. Seeing
             | the company's continual decline comports with my experience
             | with their main product.
        
           | snarf21 wrote:
           | Navigation is all about the _DATA_. If it worked better (or
           | worse) in a certain location, it is solely because they have
           | access to quality data. Quality data costs a lot. Companies
           | like NavTech used to literally drive cars down the road
           | (think Google street view cards) and capturing everything
           | (speed limit, number of lanes, boundaries, etc.) but they
           | were bought by Nokia a long time ago. Not sure what is what
           | these days. You can get pretty good data these days by
           | leveraging free government data and things like
           | OpenStreetMap. Routing is quite simple with good data. The
           | harder part is conversion to narrative directions. How many
           | times have you been given instructions to  "continue to stay
           | on XX for 500 feet" only to be told to "stay straight to
           | continue on XX"? (Source: Worked for MapQuest for many years)
        
             | maxerickson wrote:
             | Nokia's map group spun out into Here, which is owned by a
             | group of EU automakers.
        
             | drno123 wrote:
             | The main competitor to NavTech was TeleAtlas, that was
             | acquired by TomTom.
        
           | mistrial9 wrote:
           | > is that the maps are of higher quality and the navigation
           | recommendations better.
           | 
           | to be clear here, for all readers.. you mean _TomTom_ maps
           | are higher quality? in what region? rural, urban or ? thx
        
         | DonHopkins wrote:
         | I worked at TomTom in Amsterdam from 2007-2009, and had a fun
         | time and learned a lot working with some smart people at a
         | great company that treated us well and had good leadership.
         | 
         | But TomTom was just on the cusp of a small company turning into
         | a big company.
         | 
         | And the savings and loan crisis was about to cause the economy
         | to collapse.
         | 
         | Then TomTom got into a bidding war with Garmin over Tele Atlas.
         | 
         | So they ended up borrowing a whole lot of money at a really bad
         | time.
         | 
         | Just as the iPhone was hitting the market, and Google and Apple
         | were rolling out free maps and turn-by-turn navigation on smart
         | phones that everybody already had.
         | 
         | I wrote about that earlier in the discussion about Etak:
         | 
         | https://news.ycombinator.com/item?id=13747015
         | 
         | DonHopkins on Feb 27, 2017 | parent | context | favorite | on:
         | Who Needs GPS? The Story of Etak's 1985 Car Naviga...
         | 
         | "Etak eventually became a part of TomTom, ensuring that its map
         | data, some of which was first digitized back during the
         | Navigator's development in 1984, would live on to this day."
         | 
         | The story of how TomTom and not Garmin ended up owning the data
         | originally digitized at Etak is interesting. At the time, there
         | were only two digital map companies: Tele Atlas (from which
         | TomTom got their map data) and Navteq (from which Garmin got
         | their map data).
         | 
         | From Wikipedia [1]:
         | 
         | "On July 23, 2007, a EUR2 billion offer for the company by
         | navigation system maker TomTom was accepted by the Tele Atlas
         | board. This was then trumped by a EUR2.3 billion offer from
         | United States-based rival Garmin on October 31, 2007 initiating
         | a bidding war for Tele Atlas. TomTom responded by upping their
         | bid to EUR2.9 billion, an offer which was again approved by the
         | board of Tele Atlas. Garmin had been expected to counterbid
         | once again: with Tele Atlas' main global rival Navteq subject
         | to a takeover bid from Nokia, the company had stated that it
         | did not wish both companies to fall into the hands of rivals.
         | However, after striking a content agreement with Navteq through
         | the year 2015, Garmin withdrew its takeover offer, clearing the
         | way for TomTom. On December 4, 2007, TomTom shareholders
         | approved the takeover. The European Commissioner for
         | Competition cleared the takeover in May 2008, and it closed in
         | June."
         | 
         | TomTom (where I worked at the time) was shocked and dismayed
         | that Garmin outbid them by EUR300 million on Tele Atlas,
         | because while it made a lot of sense for TomTom to buy their
         | own map data supplier, it would have been prohibitively complex
         | and expensive for Garmin, who used Navteq data, to switch map
         | data sources and retool their entire map data digestion,
         | distribution and error correction pipelines.
         | 
         | TomTom was so determined to buy Tele Atlas and keep it out of
         | Garmin's hands, that they raised their bid by EUR900 million.
         | 
         | In the meantime, Garmin renegotiated their deal with Navteq, so
         | they didn't have to pay as much for the data, and didn't have
         | to switch map suppliers.
         | 
         | The stunt that Garmin pulled off was, in my opinion, an
         | ingenious head-fake that cost TomTom an enormous amount of
         | money, almost a billion euros, and at the same time saved
         | Garmin a whole lot of money by enabling them to renegotiate a
         | better deal with Navteq, who was faced with losing their major
         | customer if they didn't lower their prices.
         | 
         | [1] https://en.wikipedia.org/wiki/Tele_Atlas
        
         | Havoc wrote:
         | Yeah does seem like they're in a market where the problem is
         | solved & there is no next harder step to progress to
        
         | cerol wrote:
         | As a marathon runner, I know TomTom mainly for its sports
         | watches. But I feel they've been fading away slowly. Garmin is
         | still the champion in that area, but both must be taking a hit
         | with all the cheap chinese knock offs. At the end of the day,
         | you don't even need a high end sports watch unless you're a
         | high end athlete. Reliable location tracking and good battery
         | life is all you need, every other information can be derived
         | thereof (avg speed, pace and distance). Only if you're into
         | extreme activities you'll need something like a high end TomTom
         | or Garmin (like 35+ km run in a hot day, or an Iron Man).
        
           | zelos wrote:
           | > But I feel they've been fading away slowly.
           | 
           | TomTom closed their sports division and made most of the
           | staff redundant.
        
             | cerol wrote:
             | That explains it. I recently had to download their activity
             | upload app, but it was nowhere to be found on their
             | website. Eventually I found a binary somewhere on the
             | internet and it worked, and their upload infrastructure is
             | still running it seems. As long as I can get the activities
             | from my 8 year old TomTom Runner to my Strava account, I'm
             | good.
        
           | nradov wrote:
           | Garmin is vulnerable to disruption by cheap Chinese
           | competitors at the low end of the market. They're now trying
           | to move beyond selling individual devices to build an
           | ecosystem with multiple types of devices connected to online
           | services. And their latest devices are starting to provide
           | something like a little AI fitness coach on your wrist, which
           | is valuable even to ordinary people not into extreme
           | activities. So far the execution is a little clumsy and buggy
           | but the potential is huge.
        
             | m463 wrote:
             | I've wondered if garmin is vulnerable to the apple watch.
             | 
             | That said, I love my garmin watch - it's and offline device
             | that is useful without selling all your data.
        
           | reidjs wrote:
           | There is a luxury market among social athletes for these
           | watches. Rolex for runners/bikers.
        
         | bradwood wrote:
         | The blockbuster/Kodak moment is coming. Even if they try to
         | pivot, it's a very long shot for them to get over it.
         | 
         | Strong short on TOM2
        
         | PascLeRasc wrote:
         | What's a typical ratio of total salary to market cap? I don't
         | have a reference of if 2x is good or not.
        
         | kawsper wrote:
         | They did try moving to mobiles, I used to have TomTom Navigator
         | on my Symbian phone (Nokia N73), it worked quite well back
         | then!
         | 
         | But you needed a seperate bluetooth GPS device because my phone
         | didn't include a GPS-receiver.
        
           | kalleboo wrote:
           | Heck I own the TomTom Australia iPhone app, which I bought
           | when visiting my parents who live out of mobile reception
           | range. The maps were already much more accurate than Google
           | when it came to rural tracks.
        
         | minhazm wrote:
         | I had an iPhone 3G without a data plan and TomTom was one of
         | the only companies that offered a navigation application that
         | worked completely offline. If I recall correctly TomTom also
         | provided the maps data for Apple Maps initially and perhaps
         | still does to some degree.
        
           | uticus wrote:
           | On iOS 14, in Maps app, the info section shows TomTom pretty
           | obviously at the bottom
        
         | helsinkiandrew wrote:
         | Wow an unbroken 13 year stretch of ever decreasing revenue:
         | 
         | https://companiesmarketcap.com/tomtom/revenue/
        
           | scoopertrooper wrote:
           | I'd hate to be the one left holding that bag.
           | 
           | https://companiesmarketcap.com/tomtom/marketcap/
        
           | donthellbanme wrote:
        
       | fbn79 wrote:
       | Using TomTom web map API for a project and they are really well
       | developed. Great product that can compete with Google Maps.
        
         | alaricus wrote:
         | I think Apple Maps is basically TomTom with a Apple logo
         | slapped to it.
        
           | groovybits wrote:
           | "The main provider of map data is TomTom, but data is also
           | supplied by Automotive Navigation Data, Getchee, Hexagon AB,
           | IGN, Increment P, Intermap Technologies, LeadDog, MDA
           | Information Systems, OpenStreetMap, and Waze."
           | 
           | https://en.wikipedia.org/wiki/Apple_Maps#Features
        
             | djvdq wrote:
             | I'm slightly surprised by Waze. I did not expect Google to
             | support the competition
        
           | samyok wrote:
           | They stopped using TomTom in the US in 2020:
           | https://www.wired.com/story/apple-maps-redesign/
        
       | glintik wrote:
       | My thoughts: Any middle or large company can fire off at least
       | 20% without any negative impact to earnings.
        
       | e_i_pi_2 wrote:
       | Sad to keep seeing automation get better and the headline not to
       | be "TomTom increases paid time off due to improved automation"
        
         | scotty79 wrote:
         | That's not how capitalism works.
         | 
         | Besides TomTom is a Dutch company so the conditions there are
         | already pretty awesome.
        
       | StillBored wrote:
       | I just saw a car with their logo and a couple roof mounted
       | cameras driving around in my area last week.
       | 
       | Apparently doing a streetview kind of thing.
        
         | LeoPanthera wrote:
         | It's not necessarily for a street view style product, they
         | could just be gathering ground truth data for more accurate
         | maps.
         | 
         | (I've always been surprised that Tesla didn't leverage their
         | fleet of cars covered in cameras to build a maps product.)
        
       | tealpod wrote:
       | I worked for TomTom ~12 years ago, they had some of the best dev
       | from all over the world. The one issue I found was they had all
       | indpendent teams which are bit disconnected and not sure what
       | everyone were doing in total.
        
       | frenchman99 wrote:
       | > Regrettably, this will have an intended impact
       | 
       | This reads weird to me (non-native English speaker). How can you
       | regrettably reach your intended impact? Is that some kind of an
       | idiom?
        
         | stkdump wrote:
         | Non-native speaker myself, I had to do a double take as well. I
         | think 'to regret sth' can have two slightly different meanings:
         | 
         | 1. If I could reverse time, I would decide differently getting
         | a different outcome.
         | 
         | 2. I am sad that this happens, but it is still the preferable
         | outcome, compared to the alternative.
         | 
         | I think I 'default' to the first meaning. But in this case the
         | second is probably more fitting.
        
           | pantulis wrote:
           | I think they are threading a fine line here. They regret that
           | they had to make these plans. Or, note to investors: we are
           | firing people but it was expected.
        
         | laputan_machine wrote:
         | I'm a native speaker and it is paradoxical to me, too.
        
       | nickdothutton wrote:
       | From what I've seen of recent products, they should probably
       | close up shop and just license patents and collect dues. Dead
       | company.
        
       | fatboy wrote:
       | Are announcements like this always done in this strange mixed-
       | voice style? The first para reads like it's a third party that's
       | reporting on the event, then in the third para they use the word
       | "our", and it's on their website of course.
        
         | polynomial wrote:
         | At my first job I found it exceptionally odd that the CEO (who
         | was charged with properly running the company, obvi) would
         | phrase his quarterly reports to the board as if he was just an
         | outside auditor, eg. "you're going to have a problem here"
         | "you're won't have revenue to cover expenses" "your company is
         | not running well"
         | 
         | As if to deny any responsibility for how the company was being
         | run.
        
           | wly_cdgr wrote:
           | Sounds like he was trying to deny ultimate (as opposed to
           | any) responsibility, which seems fair enough given that the
           | board was his boss and had the power to fire him
        
         | pionar wrote:
         | Usually, yes. It's because "reporters" will copy-paste the
         | press release and put it in a "story" about it that's just a
         | parroting of the release.
        
       | hvjackson wrote:
       | Maybe this is just my consumer perspective but I feel like TomTom
       | really missed on a pivot to other GPS-related products that
       | Garmin has successfully nailed. 10-15 years ago both companies
       | were known mainly for car sat-nav systems but Garmin now has an
       | incredibly diverse product line with well-liked fitness watches,
       | bike computers, exploring/off-grid satellite communicators,
       | marine charts, aviation, etc. Whereas TomTom seems stuck still
       | selling the same handful of automobile satnav products which are
       | surely squeezed to a tiny consume base between smartphone apps
       | and feature-rich car screens.
       | 
       | I know there is map IP as well and maybe that's their only real
       | business opportunity going forward.
        
         | abraae wrote:
         | Garmin seems to be nailing it. I've recently got more into golf
         | & snorkeling and Garmin have attractive devices for both those
         | random activities that I could definitely see buying at some
         | stage.
        
         | jlg23 wrote:
         | I bought my first Garmin device more than 20 years ago and
         | already back then they were the go-to source for consumer
         | handheld GPS location/mapping devices.
        
         | alaricus wrote:
         | TomTom is mostly a B2B company now. Their main customers are
         | other companies like Apple. I doubt they make a lot of money
         | from consumer devices.
        
         | normie3000 wrote:
         | Wasn't Garmin already an established company with other GPS-
         | based product lines before they got into car satnav?
        
           | colechristensen wrote:
           | Garmin makes commercial, aviation, defense, etc. kinds of GPS
           | systems and was producing systems.
           | 
           | This was their first product, http://retro-
           | gps.info/Garmin/Pronav-GPS-100/index.html and their first
           | customer was the US Army. It replaced Army GPS systems which
           | weighed nearly 40 pounds.
        
           | nixass wrote:
           | Correct, they are also in avionics business which gives them
           | nice revenue too.
        
             | afterburner wrote:
             | Ah, the secret to "success" in all things: already having
             | piles of money.
        
         | nradov wrote:
         | TomTom also tried to sell GPS fitness tracker watches but they
         | weren't any better than competing products from Garmin, Suunto,
         | and others.
        
         | chrisfosterelli wrote:
         | Tomtom did try to enter this market with a series of GPS
         | watches [0] some years back but the garmin watches were better
         | in nearly every way and dominated the market quite quickly.
         | 
         | [0]: https://www.amazon.ca/TomTom-Runner-GPS-Watch-
         | Black/dp/B00IK...
        
         | alFReD-NSH wrote:
         | Actually TomTom has deal with few car manufacturers to provide
         | those feature-rich screens.
        
         | jrockway wrote:
         | I think you're right. Garmin has other big-ticket lines of
         | business (Marine, Aviation) but "Fitness" is where they're
         | making most of their money:
         | https://www8.garmin.com/aboutGarmin/invRelations/reports/202...
         | 
         | "Auto" is notably sitting in last place.
         | 
         | I'm surprised that you can make more money from bike
         | accessories than from aircraft avionics, but I guess everyone
         | needs a bike accessory and nobody really NEEDS a G1000. Plus,
         | no FAA to send paperwork to when you want to make a new bike
         | pedal.
        
           | ChrisLomont wrote:
           | >I'm surprised that you can make more money from bike
           | accessories than from aircraft avionics
           | 
           | Maybe if you're Garmin, and make very little aircraft
           | avionics. They've never made much on it, since they only make
           | a tiny piece of what aircraft use.
           | 
           | Boeing, Airbus, Lockheed Martin, GE (still in the game?) make
           | enough on aircraft avionics to buy Garmin many times over.
           | Garmin never made it into the space of high end aircraft
           | positioning systems.
        
             | jpgvm wrote:
             | Flew yesterday in a Cessna 172 with G1000 glass cockpit for
             | the first time. It's a pretty sweet product so hopefully
             | they find more success in avionics.
        
             | 8ytecoder wrote:
             | That might change. They've launched a new autonomous
             | landing system and seems like more is coming
             | 
             | https://discover.garmin.com/en-US/autonomi/
        
       | rsimmons wrote:
       | I thought TomTom was just another Kodak, Blockbuster, or RIM.
       | Didn't realise they were still trying to make things, surely
       | Google and Apple own the car market now?
        
       | glook wrote:
       | Wouldn't it be cool if everyone kept their jobs but only had to
       | work 90% of the time?
        
       | scotty79 wrote:
       | I used to work for TomTom maybe 10 years ago.
       | 
       | I was there when Google started offering turn by turn navigation
       | for free. Other issue was live traffic information. As you might
       | imagine all this caused some concern among employees because that
       | was, I think, the main source of revenue for the company.
       | 
       | They were already doing some other stuff like fitness wearables
       | but they didn't seem to be leaning into it.
       | 
       | Main idea for staying in business, since you can't compete with
       | free, was to go deeper into cooperation with car manufacturers to
       | provide builtin navigation in cars. They were already doing it
       | back then, I think, but they've seen their salvation in capturing
       | bigger part of that market.
       | 
       | I was a software developer there, employed in projects pretty far
       | from their core business, but I learned there a lot about how
       | companies become corporations why they can and do run like a
       | headless chicken, spilling money left and right. It's basically
       | about survival. Company becomes a corporation when it randomly
       | discovers a gold vein in the economy. For TomTom this gold vein
       | was maps on portable computers. This gold vein brings in
       | absolutely insane amount of money. Then this money needs to be
       | spent on doing a lot of unrelated inefficient discovery work
       | wasting huge amount of money so they have a chance of finding
       | next gold vein before shifting sands of economy and human
       | development burry the original one.
       | 
       | From what I see shared in this thread, TomTom still haven't found
       | their second gold vein.
       | 
       | Maybe I should get hired there again. A lot of my friends from
       | other jobs work there now. I never seen from the inside how
       | corporations die.
        
         | jollybean wrote:
         | I think this is a naive take, the glib view of a worker with no
         | practical insight into company operations and decision making.
         | 
         | It's doubtful that TomTom's foray into mobile was 'accidental'
         | and it's also hard to understand how much money is being spent,
         | and the risks involved in finding other revenue streams.
         | 
         | When mega corps come in and suddenly make a major part of your
         | business unworkable, yes, companies go into reactionary mode.
         | That's normal.
        
           | scotty79 wrote:
           | > It's doubtful that TomTom's foray into mobile was
           | 'accidental'
           | 
           | They started as a small company writing random software for
           | palmtops. Until one day they made mapping software. They
           | didn't expect it will be that popular with people. It was
           | popular to a degree that people were buying palmtops just to
           | use their app and didn't care about all other software their
           | new palmtop could have.
           | 
           | It's as if today, small software shop released an app that
           | bumps iPhone device sales by +20% just because people want to
           | use that one app event though they don't care about all other
           | things iPhone can do. Everybody can dream of that, but nobody
           | can plan for that. It was purely accidental.
           | 
           | > When mega corps come in and suddenly make a major part of
           | your business unworkable, yes, companies go into reactionary
           | mode. That's normal.
           | 
           | What I describe as running like a headless chicken started
           | many years before I came to TomTom. I've seen tonnes of
           | internal wiki's that were once created for internal random,
           | ultimately abandoned projects. I even seen two projects
           | attempting the same thing, new one didn't have an idea that
           | somebody, some time ago in that same corporation already
           | tried to build that.
           | 
           | It's standard mode of operation. In corporation you have core
           | business that's kept tight and professional and huge amount
           | of side activity that's just bleeding money trying to
           | discover next big pivot.
        
         | tdfx wrote:
         | If it makes you feel better, Google doesn't have a second gold
         | vein yet, either.
        
           | asdff wrote:
           | Don't they have like a dozen ore veins?
        
           | alaricus wrote:
           | Google is fk'ed if wide-scale ad blocking really picks up.
           | For example ISP-level adblocking.
        
             | wonderbore wrote:
             | Of course they're not. It just might get more complicated
             | for users but it'd be super easy for them to set up
             | cloaking. uBlock could deal with that, ISP won't.
             | 
             | Either way that will never happen obviously; Why would an
             | ISP "block ads"? They're literally hosting Google hardware
             | (specifically YouTube's cache)
        
               | chiefstorm wrote:
               | In France, Free (one of the major telcos) has done
               | exactly that. They block ads from the router that they
               | give to their subscribers.
               | 
               | I guess they may be doing that to save bandwidth... They
               | also have a tendency to offer features that few of their
               | subscribers use, or even know about (some of their
               | routers come with built-in VPN servers and torrent
               | seedboxes).
               | 
               | In French:
               | https://www.universfreebox.com/article/19260/Comment-
               | fonctio...
        
               | bradwood wrote:
               | If they do this wholesale, they should probably block
               | this at their BGP routers.
        
               | alaricus wrote:
               | I've seen this implemented in hilarious ways:
               | https://www.cnet.com/culture/how-pakistan-knocked-
               | youtube-of...
        
               | alaricus wrote:
               | I can see ad-blocking as a feature an ISP can try to
               | sell. Imagine an ISP-level PiHole. (I can see this
               | selling easily given how many family and friends asked me
               | to install PiHole for them.
        
               | alaricus wrote:
               | > Why would an ISP "block ads"?
               | 
               | "Pay 5 euros per month for the ad-blocker privacy
               | feature!"
               | 
               | They could probably make a lot of money from this.
        
             | acchow wrote:
             | > For example ISP-level adblocking.
             | 
             | Google could circumvent this if ISPs tried this.
             | 
             | How would an ISP block ads coming in encrypted as normal
             | content?
        
               | alaricus wrote:
               | The same way as PiHole does. It's not hard to block
               | Google adds on 3rd party sites with a DNS or IP-level
               | block.
        
               | kevin_thibedeau wrote:
               | They'll just add DoH to Chrome.
        
               | acchow wrote:
               | If ISPs actually tried to do this en-masse, Google would
               | move all ad serving to google.com
        
               | alaricus wrote:
               | This is basically what youtube is doing. PiHole does not
               | work on Youtube, but uBlock origin does (so does NewPipe,
               | FreeTube and a bunch of software).
               | 
               | This would solve Google's immediate problem, but it's
               | such a huge escalation that I expect lots of unintended
               | effects not to Google's benefit. There is a reason they
               | haven't done this, despite widespread adblocking use.
        
               | ratww wrote:
               | Yeah, the industry is definitely moving to that. Admiral,
               | probably the most known ad-blocker-blocker already
               | successfully circumvents PiHole and other DNS blocking by
               | being served by the same domain.
               | 
               | I also expect Google to double down on Chrome Manifest v3
               | limitations if ad-blocking keeps getting more popular. Or
               | even using DNS-over-HTTPS as a default on Chrome if ISP
               | blocking ever becomes a thing.
        
               | alaricus wrote:
               | Do you have pointers on what Admiral is doing? I just
               | remember they tried to get their domains removed from
               | blocklists via DMCA.
        
               | ratww wrote:
               | For most customers, it seems they just went and bought
               | about 2 thousand randomly-named domains and serve third-
               | party scripts. However I've seen a couple places where
               | Admiral was not blocked, because it was being served from
               | a subdomain. I wish I had written down where it was to
               | add to the EasyList or something. :(
        
               | alaricus wrote:
               | https://github.com/jkrejcha/AdmiraList/blob/master/Admira
               | Lis...
        
               | ratww wrote:
               | That's a good list.
               | 
               | This one seems more up to date, apparently the owner is
               | scraping from somewhere:
               | https://github.com/dotspencer/block-admiral
        
               | kmeisthax wrote:
               | The reason why Google (and other advertisers) do not do
               | this is actually not because of the ad blocker arms race.
               | On-domain ads _are_ difficult to block, as can be seen by
               | Facebook. But it also has huge trust problems, as can be
               | seen by... Facebook.
               | 
               | Right now, with normal web advertising, the publisher
               | (person with a website who wants to sell ads) tells your
               | browser to go get an ad from the advertiser (the person
               | paying for the ads), and that means that the advertiser
               | gets a web request every time their ad is sold. This
               | means that they can implement their own analytics and do
               | not have to trust the publisher's, because the publisher
               | merely kicks off the ad delivery process.
               | 
               | However, this requires separate domains or IP addresses,
               | which can be blocked even at the network level[0] with a
               | Pi-Hole. The alternative would be to serve ads straight
               | off the publisher's site, which is how most social
               | networks do it. Except... now you've just cut off every
               | advertiser's data spigot[1]. If you do that, web
               | advertising stops working - not because it's harder to
               | target users, but because it's impossible to verify that
               | you are paying for legitimate traffic to your website.
               | 
               | This is not a hypothetical. Social media companies
               | already implement publisher delivery, and there have been
               | multiple times in which they[2] themselves have admitted
               | that their analytics and attribution were just plain
               | wrong. That meant that advertisers were paying for
               | traffic they never actually got. Publishers have an
               | inherent incentive to inflate their traffic; the ad
               | networks call this "click fraud" and it's when you run a
               | bunch of bots to click on ads so you make more money[3].
               | 
               | The end of separate-domain advertising takes us right
               | back to the days of television, where advertisers were
               | buying specific time slots ("inventory") from specific
               | publishers they trusted. The way that said inventory was
               | priced was through random sampling of television
               | watchers; but that relied on asking people to accurately
               | record their TV watching habits. Good luck doing that
               | when ads are served on a request-by-request basis.
               | 
               | Yes, you _could_ randomly sample web users by having them
               | install an extension that scans all their traffic and
               | generates an equivalent log, but that almost certainly
               | violates every extension repository 's rules. Remember
               | how Facebook was caught using their In-House signing cert
               | to ship an iPhone VPN that did just that? That's the sort
               | of sketchy shit we're talking about here. And any rules
               | for detecting and reporting which ads were viewed could
               | also be extracted and used to generate a tool for
               | _blocking_ said ads, which would be counter-productive.
               | 
               | So, basically, the reason why we don't just have
               | publishers delivering ads is because it shuts out smaller
               | publishers from selling them and puts advertisers solely
               | at the mercy of Google and Facebook to verify that they
               | actually got what they paid for. It would be a
               | monopolistic power play few would tolerate.
               | 
               | [0] DoH and encrypted SNI complicates things, since it
               | was also intended to be censorship-resistant - and we're
               | trying to censor advertisements. However, you cannot
               | encrypt IP addresses without taking on all of the
               | inefficiencies of Tor onion routing. And you can also
               | configure your web browser to just use the Pi-Hole's DNS
               | instead of a public DoH server.
               | 
               | [1] Yes, there is an argument that telling the user's
               | browser to make a request to another server is not
               | "sending data"; this argument is stupid.
               | 
               | [2] Minimally, Facebook and Twitter; though other socials
               | probably have the same problem.
               | 
               | [3] This is also why Google's antispam teams are secret
               | police
        
               | babypuncher wrote:
               | If advertisers felt motivated enough, circumventing
               | PiHole would be trivial. Since all they do is block DNS
               | requests based on a blacklist, an ad company just needs
               | to serve their content from a trusted domain. Google owns
               | plenty of domains which few PiHole users are likely to
               | tolerate being blacklisted. They already do this with ads
               | on YouTube.
        
               | alaricus wrote:
               | Youtube ads are not a problem because of uBlock Origin /
               | Newpipe etc... I have not seen an ad in Youtube in more
               | than a decade.
               | 
               | But you are right. This could motivate them to move to a
               | single domain for all Google content. But this is just
               | another escalation in the adblock arms range. uBlock-
               | style blockers would proliferate.
        
           | random314 wrote:
           | Isn't the phrase gold mine?
        
             | sp332 wrote:
             | A vein of gold is an incredibly pure area of ore. Sometimes
             | you can basically pick chucks of gold up off the ground.
             | https://www.livescience.com/bonanza-gold-vein-
             | nanoparticles....
        
             | amelius wrote:
             | You can't accidentally hit a gold mine like you can a gold
             | vein.
        
             | Integrape wrote:
             | You build the mine after finding the vein.
        
           | metacritic12 wrote:
           | But they (chose / lucked into) a gold vein that's huge and
           | growing.
           | 
           | And played no small role in shaping the ecology (Android to
           | keep abreast of mobile, Pixel to reduce hardware monopoly) to
           | ensure that gold vein grew.
        
           | agloeregrets wrote:
           | Google bought their other Gold.
           | 
           | Youtube, Android, Google Search on iOS, ChromeOS. All of it
           | is a moat to protect the first.
        
             | sp332 wrote:
             | YouTube doesn't make a lot of money. Android might if you
             | include the Play store.
        
               | wutbrodo wrote:
               | A run-rate of $30B/yr is "not a lot of money"?
        
               | [deleted]
        
               | Iwan-Zotow wrote:
               | and how much are profits?
        
               | sbrother wrote:
               | > YouTube doesn't make a lot of money.
               | 
               | Citation needed... Is $7B/quarter not a lot of money?
        
               | mrtranscendence wrote:
               | That's revenue, not profit. I don't have profit numbers
               | but I've heard that YouTube is extremely expensive to
               | run.
        
               | idiotsecant wrote:
               | Google doesn't release net income numbers by business
               | unit but in 2021 revenue for search was around $148B and
               | Youtube revenue was around $29B. Given that youtube
               | revenue dollars are probably much more expensive than
               | search revenue dollars I'd say that ratio will skew
               | toward _more_ of the profit being in the search category
               | than the you tube category, not less. It does seem on
               | balance to be a relatively small part of their business
               | dollars-wise, although I 'd make the case that the
               | cultural relevancy that youtube gives google has a non-
               | zero value.
        
             | amelius wrote:
             | If the gold vein is advertising, then there is no other
             | gold vein for Google.
        
               | jjtheblunt wrote:
               | GCP loses money? (edit: I see a comment landed elsewhere
               | that they lose money, and might get shutdown)
        
               | coding123 wrote:
               | I would say it's the people visiting google that's the
               | gold vein - advertising is the pick-axe. You don't make
               | money with ads if no one visits. So in a sense making
               | more and more products and reasons to visit is the gold
               | vein.
               | 
               | Otherwise just saying advertising is a gold vein would
               | mean people that put up a blank page with a single ad on
               | it and no reason to visit would definitely not be a gold
               | vein. So as others mentioned, its the Youtube and Gmails
               | level products.
        
           | perlgeek wrote:
           | What about cloud?
        
             | halfmatthalfcat wrote:
             | Hasn't Google said if they don't "win" Cloud against AWS
             | and/or Azure, they're going to shut GCP down eventually?
        
               | ceras wrote:
               | IIRC the rumor leak around that was more nuanced: the
               | leaks reported someone allegedly saying that market
               | economics may not ultimately be able to support more than
               | 2 leaders, because the economics will make #1 and #2 able
               | to profit at prices that numbers 3+ can't compete with
               | due to lack of scale. So the statement was that GCP has
               | keep up or its ability to profit will be at risk, not
               | that they'd shut down just because their slice of the pie
               | isn't big enough if they end up as #3.
               | 
               | I don't believe it was clear who said this, how confident
               | it was that someone said this, and whether it was an off-
               | the-cuff comment in support of a push for more growth or
               | an actual deep assessment of the economics of the space.
        
             | kube-system wrote:
             | GCP loses money. They just reported their best quarter for
             | cloud earnings. Negative 931 million dollars in Q1 2022.
        
               | nix9000 wrote:
               | The numbers are trending in the right direction. From
               | 2021Q1 to 2022Q1, revenue grew 43% (vs 34% at AWS and 46%
               | at Azure), loss went down by 4%, and the loss to revenue
               | ratio went from 24% to 16%.
        
           | wutbrodo wrote:
           | I'm always a little confused by this claim. Focusing on
           | revenue-generating products and not the user products they
           | use to sell them: Google Search was their first success, then
           | AdSense (third-party display ads), then YouTube. The latter
           | two each make almost $30B/yr (run rate). Ignoring ads, Google
           | Cloud makes >$20B/yr, as do Google hardware sales, with an
           | additional $30B/yr from "non-advertising Other".
           | 
           | I don't really understand how one supports this claim without
           | using decidedly non-standard definitions and grouping of
           | revenue. If you insist on lumping together separate, wildly-
           | successful revenue-generating products into overbroad groups
           | by the manner in which the revenue is collected, and ignore a
           | couple of objectively enormous revenue streams: Do you
           | similarly feel that Apple "hasn't found a second gold vein"
           | beyond "hardware sales"?
        
         | VBprogrammer wrote:
         | Interesting that going deeper integrated into cars was their
         | game plan. I've never used our in-car GPS (other than playing
         | with it once). If it was any good it has a ton of advantages
         | over using Google, including display on the "speedometer"
         | screen.
         | 
         | Sadly, it's pants. It comically announces caution stationary
         | traffic on the M25, generally after we've been stationary for 5
         | minutes. The navigation directions aren't as good and Google is
         | just so much better at door to door directions to a named
         | destination. Others will get you close to your destination and
         | you have to work it out. Google will, more often than not, take
         | you to the correct carpark.
         | 
         | With Android Auto displaying on the dash it's not even a
         | competition.
        
           | scotty79 wrote:
           | > I've never used our in-car GPS (other than playing with it
           | once).
           | 
           | You bought it. That's enough for them.
        
           | pkulak wrote:
           | I'm the total opposite. I love my in-car nav. I have a
           | shortcut on the steering wheel that brings up a list of
           | recent destinations, so starting it takes literally seconds.
           | I don't have to plug in my phone, or even look at it. I get
           | turn by turn in the binnacle AND the heads-up display. And on
           | top of that, it _doesn't_ do all the silly stuff that Google
           | does to make people think it's so great, like routing me
           | through some residential neighborhood to save 45 seconds. I'm
           | okay taking one freeway vs another, maybe (I don't like
           | adding miles to my trip), but that's about as smart as I want
           | my navigation to be.
           | 
           | Maybe this is because I don't commute by car though. If I get
           | stuck in traffic, it's the one time that month, and I've
           | probably got a podcast on anyway.
        
             | kodah wrote:
             | I was traveling with some friends through Los Gatos on the
             | way to Monterrey and Google had me sit in a residential
             | neighborhood traffic jam for over 45 minutes when I
             | could've turned left and gotten to my destination much
             | quicker. I did end up turning left, but the takeaway that I
             | had is that Google isn't always doing the "right" thing.
        
               | nradov wrote:
               | There is a particular problem in Los Gatos on summer
               | weekends when everyone wants to escape the Bay Area and
               | go to the beaches around Santa Cruz. Southbound Highway
               | 17 comes to standstill due to idiot timid drivers who
               | slow down going uphill and constantly brake around
               | curves. Then the navigation apps route drivers onto
               | residential streets to try and save a few minutes. It
               | gets so bad that local residents are literally trapped
               | and even emergency vehicles can't get through.
               | 
               | https://www.losgatosca.gov/2488/Beach-Traffic
        
               | bradwood wrote:
               | > ... constantly breaking around curves.
               | 
               | What a drag.
        
               | pkulak wrote:
               | Yeah, what a bunch of assholes.
        
               | pishpash wrote:
               | It became a 45 minute traffic jam because Google directed
               | everyone there. Maybe.
        
               | dmitriid wrote:
               | Anecdotally, Waze is (or at least was) better. It would
               | try and redirect traffic to avoid too much congestion. So
               | it would send you over the highway and me over smaller
               | roads in a roundabout way, if possible.
               | 
               | Mind you, I've never seen this properly confirmed :)
        
             | kube-system wrote:
             | > I don't have to plug in my phone, or even look at it. I
             | get turn by turn in the binnacle AND the heads-up display.
             | And on top of that, it _doesn't_ do all the silly stuff
             | that Google does to make people think it's so great, like
             | routing me through some residential neighborhood to save 45
             | seconds.
             | 
             | Apple CarPlay + Apple Maps checks all of those boxes in my
             | car.
        
               | pkulak wrote:
               | I don't get it. You don't have to look at your phone and
               | you get turn-by-turn in your HUD by using Apple Maps?
        
               | kube-system wrote:
               | Correct. Many new vehicles integrate the CarPlay APIs
               | into the vehicle quite well. And it has wireless carplay,
               | so I don't even take the phone out of my pocket. It just
               | auto-connects when I start the car. I press the voice
               | command button on my steering wheel, tell Siri to
               | navigate somewhere, and all of the navigation displays
               | (hud/cluster/infotainment display) in my car display the
               | directions that Apple Maps is spitting out. It works
               | identically to the way a factory nav would otherwise
               | work.
        
             | nradov wrote:
             | With Android Auto I can save time by starting navigation
             | before I even get into the car. And it does clearly show
             | how much time alternate routes will save, so it's easy to
             | see when a detour through a residential neighborhood isn't
             | worth the hassle.
        
           | [deleted]
        
           | zippergz wrote:
           | For many years post-smartphone I did still use the integrated
           | GPS in our cars. Even though the data and UI was generally
           | (not universally) worse, having it on the comparatively big
           | screen in a central spot, controlling it with the steering
           | wheel controls, and not having it consume phone battery,
           | outweighed the other factors for me. Then came CarPlay and
           | Android Auto and those reason vanished.
        
           | bradwood wrote:
           | +1 for "pants". Very retro.
        
           | ratww wrote:
           | I remember TomTom being a lot better than the competition,
           | though. Most other units were terribly slow and sometimes
           | borderline unusable. Not to mention the updates... not
           | software updates, but the map updates. I still remember my
           | parents, with the help of my siblings, spending weeks trying
           | update their cheap Chinese GPS using instructions from random
           | internet forums, only to give up and get a more expensive
           | TomTom unit. The Chinese unit was given away at a Facebook
           | group to someone more adventurous.
           | 
           | Of course, mobile apps have definitely caught up years ago,
           | and I believe you that they're even better now.
        
           | tshaddox wrote:
           | > If it was any good it has a ton of advantages over using
           | Google, including display on the "speedometer" screen.
           | 
           | Just as a quick note, when I use Apple Maps via CarPlay on my
           | 2020 Subaru it does display the next turn on the instrument
           | cluster. This doesn't work with Google Maps via CarPlay, so
           | it might be a private CarPlay API that only Apple's first-
           | party apps can use.
        
           | asdff wrote:
           | I have no experience with tom tom but I was a garmin user,
           | and I got the sense that tom toms were pretty much identical.
           | IMO an integrated tom tom into the car, if it performs as
           | well as the external unit, would be amazingly better than
           | your cell phone. The biggest advantage imo is satellite
           | coverage is much better than quality data network coverage.
           | I'm not even talking about in the boonies. Plenty of times in
           | the middle of LA county I am sitting there waiting on a
           | seemingly stalled LTE connection to render a map I supposedly
           | had already cached locally according to google maps.
        
             | rootusrootus wrote:
             | CarPlay, at least (and I kinda assume Android Auto) uses
             | the car's built-in GPS receiver when available. Doesn't
             | necessarily solve the non-cached maps when LTE is
             | unavailable problem, though.
        
             | cgriswald wrote:
             | I have an older in-car system and my experience is the
             | opposite.
             | 
             | First, the car doesn't download map data. I'm stuck with
             | what was on the car when I bought it unless I want to pay
             | an unreasonable amount to update it.
             | 
             | Second, it does download traffic data, but it's so slow
             | that it's useless. I took its advice once and it cost me
             | over an hour, because the alternate route had already
             | filled up and had the disadvantage of not being a freeway.
             | 
             | Third, _it can 't navigate a path without connecting to the
             | satellite_ (seemingly for traffic data, but possibly it
             | isn't even calculating the path locally). So when I visit
             | downtown SF, don't have up-to-date maps, and I'm inevitably
             | behind some building blocking my southern view, it just
             | abandons me.
        
               | chrisseaton wrote:
               | > Third, it can't navigate a path without connecting to
               | the satellite
               | 
               | How else would it work? Just sense which way the wheels
               | are pointing and track the speedometer?
        
               | cgriswald wrote:
               | I perhaps should have said find rather than navigate. I
               | don't expect turn-by-turn navigation when it has no way
               | of knowing where I am. I'm not talking about it directing
               | me along a path; but about finding the path in the first
               | place.
               | 
               | It should use the last known location and vector to find
               | a route. It doesn't. My guess is that it loses the
               | satellite, sees it again and starts recalculating, loses
               | it, and repeats this cycle. Unless the satellite is
               | visible for a long enough period, it never produces _any_
               | path. Even an out-of-date path would be more useful than
               | simply nothing.
        
               | mynameishere wrote:
               | That, of course, is called dead reckoning and some GPSes
               | have it, but I wouldn't trust it for very long. [1] I'm
               | not sure what cgriswald is on about. Maybe he just lives
               | in a tunnel or some dead zone, because I've never lost
               | satellite connections. Maybe cellphones can triangulate
               | via cell towers? But how is he getting cell data in his
               | tunnel?
               | 
               | [1] Pre-GPS systems used this https://ndrive.com/brief-
               | history-gps-car-navigation/
        
               | cgriswald wrote:
               | When I lose navigation I just do without. I haven't
               | replaced it with Google or any other cell-based app. The
               | satellite radio often also drops out in these moments
               | despite having a buffer.
               | 
               | Edit: Ah, I see, I meant something sort of other than
               | that read. I've certainly had the experience of not being
               | able to download maps, but mostly on hikes in the middle
               | of nowhere. When I use navigation on foot in the city,
               | hadn't had the problems I have with in-car nav.
        
               | gh02t wrote:
               | Don't forget the best part -- if you do want to update
               | the maps they want to charge you 300+ dollars every year!
        
               | nsonha wrote:
               | Is that an exorbitant amount of money for maintaining a
               | (global?) digital map? Google messes up our sense of
               | value with their ad money.
        
               | moonchrome wrote:
               | >Is that an exorbitant amount of money for maintaining a
               | (global?) digital map?
               | 
               | Absolutely - Google is just one player, Apple Maps, Bing
               | Maps, OSM.
               | 
               | Charging consumers 300$/year for map updates would never
               | work even if free offerings didn't exist - they are just
               | targeting a small niche and optimizing (ie. even if they
               | made the price 30$/year most people would still use phone
               | maps so they might as well milk the market that wants to
               | pay for their solution as high as they can). If there
               | were no free competitors someone would drive the mass
               | market price down way lower than 300$.
        
               | Hamuko wrote:
               | > _First, the car doesn 't download map data. I'm stuck
               | with what was on the car when I bought it unless I want
               | to pay an unreasonable amount to update it._
               | 
               | Apparently car navigation maps are a thing that you can
               | also pirate. I think I saw a Windows tool for downloading
               | Mercedes-Benz map updates. Never tried it though, since I
               | was pretty content to sticking with Google Maps and a
               | phone mount.
        
               | brnt wrote:
               | My car manufacturer just posts an update every year that
               | I can tranfer myself to the SD card that it reads off.
               | Pretty nice.
        
               | krisoft wrote:
               | > Third, it can't navigate a path without connecting to
               | the satellite (seemingly for traffic data, but possibly
               | it isn't even calculating the path locally).
               | 
               | I'm confused by what you are saying here. In-car
               | navigation use satelites to know where the car is. If it
               | can't path plan without satelite connection then that is
               | most likely because it is waiting for a localisation fix.
               | 
               | Trafic information could be coming through satelite
               | broadcast but I doubt that it does.
               | 
               | There is no way that a navigation tool would receive path
               | planning through satelite. Two way communication is much
               | more complicated than one-way reception, and there is no
               | way it would be financially worth doing that.
        
               | cgriswald wrote:
               | See my response to the sibling poster:
               | https://news.ycombinator.com/item?id=31587520
        
         | cjblomqvist wrote:
         | There is an alternative to "wasting" money to give a second
         | gold vein. You can just do the cash cow thing and then die.
         | That's a totally reasonable. If TomTom don't think they can use
         | the money better than other investment alternatives (that their
         | investors have), then they shouldn't.
         | 
         | Of course, politics and personal interests. But sometimes it's
         | just better to allocate resources to something where they're
         | better utilized.
        
           | enkid wrote:
           | Has a CEO ever been hired to do this? I just don't see a
           | business ever saying don't invest in us because there are
           | better alternatives.
        
             | jackweirdy wrote:
             | Some see paying out dividends as saying "you can do more
             | with this money than we can right now"
        
             | mason55 wrote:
             | That's how companies used to work. You get some people &
             | capital together to accomplish something and once you've
             | accomplished it you shut down and distribute the company
             | assets.
        
             | speed_spread wrote:
             | That Nokia guy when they "sold" to Microsoft. He was the
             | captain put in place to run the ship aground.
        
             | __alexs wrote:
             | They are called liquidators.
        
             | MichaelBurge wrote:
             | REITs are required by tax law to pay out 90%+ of their
             | income, and everyone invests in them specifically for the
             | dividend.
             | 
             | If the stock price gets too high, they always dilute it by
             | issuing new shares to raise money for new projects. So
             | you're never expecting lots of appreciation.
             | 
             | There's hundreds of them, and also many private REITs that
             | are unlisted with the same fundamental idea.
             | 
             | Oil, utilities, REITs, small business lenders, etc. all
             | have investors expecting management to just sit there,
             | don't kill the golden goose, and pay regular dividends.
        
           | serial_dev wrote:
           | When I was reading the comment, I thought the same: why don't
           | companies just accept that they have one good project, focus
           | on it 100%, stay good at it, and when the market dies, the
           | company could die with it. There is no shame in milking one
           | product for 20 years, providing a living to
           | hundreds/thousands, then just scale back to maintenance and
           | eventually close things down.
           | 
           | It doesn't really happen in practice, because no "visionary
           | CEO" will say "we couldn't come up with a better idea than
           | what we are doing now, so let's just call it a day in terms
           | of exploring other ideas, and focus on this one product".
           | 
           | My current company is a retail company with both lots of
           | physical locations and web shop/mobile app. We always try to
           | come up with features that users can use in the physical
           | stores, and those features get practically zero traction.
           | Nobody is willing to say that the people who go to the
           | stores, in a big percentage, won't use our apps, and the
           | people who use the apps/web shop don't care about the
           | physical stores. Every product person wants to combine these
           | two, and I don't understand why.
           | 
           | (I guess, that's why I'm not in charge of business decisions
           | :))
        
             | nradov wrote:
             | That is exactly the business model for some private equity
             | firms (corporate raiders). They identify undervalued
             | companies with strong revenue and significant assets where
             | incompetent management is wasting resources and buy the
             | company. Then they stop investing in growth, cut expenses
             | to the bone, borrow against the assets, issue huge
             | dividends to shareholders, and allow the company to
             | gradually die. There's nothing really wrong with this
             | approach and it probably helps increase overall economic
             | growth through better capital allocation. But it can be a
             | rough ride for employees caught in the process.
        
               | eezurr wrote:
               | This isn't a negative/bitter comment. Genuinely amazed at
               | the quality, and just curious.
               | 
               | Wow, are you an expert in soft talk? Or do you view
               | employees as dispensable assets (edit: on second thought,
               | don't answer this question, I can't think of a way to
               | word it where it's not loaded)? This is a genius level
               | euphemistic, soft, fluffy description that skillfully
               | buries the collateral damage of said practice.
               | 
               | Politics aside (really), it's akin to saying "The
               | Europeans identified new areas of trade and set out to
               | build business relationships with their over-seas
               | counterparts. They ended up discovering a new continent
               | and over hundreds of years built a new empire from
               | nothing. A few natives were forced to change their ways
               | of living, but there's nothing really wrong that; it
               | helped increase the overall quality of life and economic
               | output for all parties involved. It was a rough ride for
               | the natives caught in the process though".
               | 
               | That is just me attempting to copy-cat your skills, first
               | thing I could think of.
        
               | rejectfinite wrote:
               | Why call out "the europeans" like this?
               | 
               | The places we won over already had domestic slaves.
               | 
               | Plus ur right.
        
               | 908B64B197 wrote:
               | > But it can be a rough ride for employees caught in the
               | process.
               | 
               | Or an opportunity. They should see the private equity
               | firms coming in as a signal it's time to jump ship and
               | not liquidate their stocks (actually, renegotiate your
               | ESPP while you look out for the next thing!).
        
             | scotty79 wrote:
             | > why don't companies just accept that they have one good
             | project, focus on it 100%, stay good at it, and when the
             | market dies, the company could die with it.
             | 
             | Because corporations are organisations (that develop some
             | bureaucracy) and the main existential purpose of every
             | bureaucratic organisation is to survive and grow. No
             | corporation will just voluntarily die I think. First it
             | will be sold, reorganized, reimagined, reinvented,
             | downscaled, pivoted and all that good stuff.
        
         | babypuncher wrote:
         | > go deeper into cooperation with car manufacturers to provide
         | builtin navigation in cars.
         | 
         | I feel like this is a dying market as well. Why would I pay
         | $200/year to update the maps in my car's mediocre navigation
         | system when I can just turn on Apple CarPlay/Android Auto and
         | get the same excellent navigation system I enjoy on my
         | smartphone?
        
           | Bud wrote:
           | It's not dying, it's a dead market. Some haven't quite
           | realized that yet, but they will soon enough. Nobody can
           | complete with Apple Maps or Google Maps, going forward. Not
           | even on quality, let alone the combination of quality and
           | price.
        
           | chrisseaton wrote:
           | My car's built-in navigation can do things Apple CarPlay
           | can't, like HUD, dashboard mapping, dead-reckoning navigation
           | in tunnels, fuel management, etc.
        
             | andiareso wrote:
             | ...until feature parity. Soon Apple/Google will be able to
             | integrate with those features too. Aside from "dead-zones",
             | I'm sure they will eventually have more integrations with
             | car interfaces.
             | 
             | Even so, both Google and Apple seem to predict your
             | location when signal drops. Somehow I still get decent
             | navigation when I am in the middle of nowhere Iowa and have
             | no cell service. Obviously the maps are cached, but somehow
             | it knows I'm still moving. Must be accelerometer and
             | gyroscope? IDK
             | 
             | I'd really like dash HUD integration with CarPlay.
        
               | sophacles wrote:
               | GPS has nothing to do with cell signal. GPS is it's own
               | signal from satellites that your phone has no problem
               | receiving in a place like Iowa. In fact Iowa has a lot of
               | things going for it to enhance GPS receivership - it's
               | flat so you can see most of the sky, it's open - there's
               | just not a lot of vegetation to absorb the signal coming
               | from overhead (e.g. trees), its in the middle of the US
               | which means there's always going to be 4 or 5 satellites
               | with a line of sight to your phone.
        
         | chrisseaton wrote:
         | > how companies become corporations
         | 
         | Aren't all companies corporations?
        
           | mrtranscendence wrote:
           | No, a corporation is a specific type of business arrangement.
           | For example, you can have a limited liability company (LLC)
           | that is wholly owned by an individual.
        
             | chrisseaton wrote:
             | I don't think TomTom changed what type of company it was.
        
               | scotty79 wrote:
               | TomTom started as a small software company named "Palmtop
               | Software" and was doing exactly that. Random software for
               | palmtops. I'm not sure, but I think they might have
               | changed their formal business structure along with the
               | name once they discovered that they created killer app
               | for palmtops that makes customers buy palmtops as fast as
               | they were made so they can use just their app on them.
        
               | mrtranscendence wrote:
               | Gotcha. You meant something more like "wasn't TomTom
               | already a corporation?"
        
         | throwawaycfg wrote:
         | Join IBM
        
         | m463 wrote:
         | I think there's a place for offline maps, both in terms of
         | connection reliability and privacy.
        
       | wly_cdgr wrote:
        
         | antholeole wrote:
         | What?
        
           | wly_cdgr wrote:
        
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