[HN Gopher] Ask HN: Why is Google Premium not a thing?
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       Ask HN: Why is Google Premium not a thing?
        
       We have Youtube premium, where it is possible to pay a monthly fee
       not to have adds. Why isn't there an analogous version of this for
       the Google search engine?
        
       Author : achenet
       Score  : 95 points
       Date   : 2022-05-14 10:42 UTC (12 hours ago)
        
       | erezsh wrote:
       | Maybe they're hoping to find better ways to leverage your private
       | information in the future.
        
       | classified wrote:
       | Google has zero support even for paying users, so if you got
       | locked out of your account, you're f*cked without recourse.
        
       | douchescript wrote:
       | Heh, I'd Pay to get better search results like google was a
       | couple of years ago. Maybe a like/dislike button for search
       | results and some machine learning on top of that would do it.
        
         | beej71 wrote:
         | Rank sites by "fewest ads". :)
        
       | seydor wrote:
       | Would be too expensive
        
         | extropy wrote:
         | I spend way more time in YouTube than in search. If anything it
         | should be the other way around.
         | 
         | There is the argument that many shopping decisions start with
         | the search, but not sure if there is an order of magnitude
         | difference.
        
         | achenet wrote:
         | for who?
         | 
         | Is the value that Google gets from one user having ads really
         | that high?
         | 
         | Youtube Premium is only ~$10/month, does Google really make
         | that much more with ads?
        
           | arkitaip wrote:
           | No but the value they extraxt from millions of advertisers is
           | much higher.
        
             | achenet wrote:
             | that seems like a logical contradiction.
             | 
             | Money made with ads = how much advertisers pay
             | 
             | Money made with ads per user = how much advertisers pay /
             | number of users.
             | 
             | If they average to... $10/user, then it's viable.
        
               | emerongi wrote:
               | There's still long-term brand value in just being the
               | biggest ad delivery machine that can bring eyeballs to
               | your ads from any potential customer group.
               | 
               | Once you remove a portion of those eyeballs, you might
               | make more money short-term, but long-term you might end
               | up in difficult conversations with large advertisers.
        
           | est31 wrote:
           | > Youtube Premium is only ~$10/month, does Google really make
           | that much more with ads?
           | 
           | Yes! Already their average per-user revenue was 21 USD per
           | user per month in 2018 (couldn't find newer data) [0].
           | Furthermore, the first people to sign up would be the richest
           | folks, those who are the most interesting to advertisers.
           | Meaning: they are worth way more than 21 USD per month to
           | Google.
           | 
           | To compensate, the price would have to be even higher. If
           | only 5% of Google's userbase signed up, and those 5% are, on
           | average, worth to Google 5 times as people from the general
           | population, then you'd have to pay 100 USD per month for
           | getting rid of ads across all Google products. That number
           | would also have to grow at least as quickly as the ad revenue
           | for it to make sense for Google to do it.
           | 
           | [0]: https://mondaynote.com/the-arpus-of-the-big-four-dwarf-
           | every...
        
       | bluenose69 wrote:
       | I'd pay for this, if it also applied to other google products. In
       | particular, google maps has become unpleasant to use lately, with
       | a lot of extra stuff drawn on top of the actual map. I've
       | switched to apple maps, for this reason. I wonder how many others
       | have done the same.
        
       | altdataseller wrote:
       | Because there would be much less demand. Scrolling past goog ads
       | takes 1 mouse scroll. Skipping YT ads can take 30 seconds
       | 
       | Some Goog ads are also very useful since it's intent based.
        
         | 2Gkashmiri wrote:
         | dude. how can you stand an ad in 2022? i have been using ublock
         | origin everywhere since it was released, abp before that. i
         | have a pi-hole at home. on my android i often use apps like
         | blokada.
         | 
         | the other day i had visited a friend at home and their tv was
         | at full blast. the ads felt really jarring/irritating/obnoxious
         | to a point i requested them to just turn the tv off.
         | 
         | then another day i saw a coworker on his laptop, edge opened on
         | homepage with big 2000's style banner ads, sidebar ads, full
         | page ads and they were just keeping the page open because "eh,
         | dont care".
         | 
         | try to use ublock origin on your browser for a week and then
         | the next week without it.
        
           | altdataseller wrote:
           | I was referring to just ads on Google, not any other type.
           | Dude.
        
         | pooper wrote:
         | I think you are right. If Google thought even a small minority
         | of people would subscribe to it, too small to make a dent in
         | revenue, Google should do it if it is enough to show
         | advertisers that "inventory" is limited and to use it as a
         | bargaining chip.
         | 
         | I am sure companies like WPP are pressuring Google even today
         | to open up more and share all kinds of data with them. It is
         | not in Google's best interest to do so but how do you fend off
         | attacks like the adpocalypse if you can't show advertisers that
         | you don't need them as much as they need you?
         | 
         | Edit: spelling
        
       | fishtoaster wrote:
       | "Pay to have no ads" always seems great from a consumer
       | perspective, but terrible from the ad buyer perspective. The
       | people who would buy google premium are the people ad buyers most
       | want to advertise to.
       | 
       | Widget Salesman: "I'd like to buy some ads for my widgets"
       | 
       | Google: "Cool. Some users won't see them."
       | 
       | Widget Salesman: "Which ones?"
       | 
       | Google: "Only the most-engaged ones with the most money."
       | 
       | Widget Salesman: "..."
        
         | beamatronic wrote:
         | "Showing an ad" is a bad paradigm. Instead, get to know me.
         | Find out my values and needs. Then, _sell_ to me. Make me
         | _feel_ like you understand my problem and then show me several
         | good options. That's how you get the users with money to spend.
        
           | flax wrote:
           | "Get to know me" is a bad paradigm. I don't want them to know
           | shit about me. But since it's safe to assume that is you're
           | serving content, then someone is consuming it, you can base
           | ads on that content. You know, like TV, radio, and magazines
           | have done the whole time.
           | 
           | I'm still going to block those ads though.
        
         | rc_mob wrote:
         | This is a brilliant comment to this topic. Its so logical that
         | I'm embarrassed I didn't see it.
        
         | throw10920 wrote:
         | I would assume that Google cares more about total profit, from
         | any available source, over some lesser amount of profit from a
         | particular source, such as ad sales.
         | 
         | ...
         | 
         | Which implies that they think that continuing to sell ads will
         | make them more total profit than Google Premium, at any price.
        
       | vonwoodson wrote:
       | Are you aware of Neeva? https://neeva.com/
       | 
       | I've tried it on a couple of demo searches, and the results seem
       | good.
        
         | slotrans wrote:
         | I tried to sign up for it and they wanted to do a _Zoom call_
         | before they 'd give me an account. Absurd.
        
       | ceeg wrote:
       | Undermines the psychological warfare google is waging to make a
       | normal part of life IMHO, it would be tacit acknowledgment that
       | search ads and widespread data collection are a messed up
       | business model. Youtube ads are different to them bc they
       | interrupt directly and are much more of a clear "nuisance" in an
       | entertainment product
        
       | TrinaryWorksToo wrote:
       | https://en.wikipedia.org/wiki/Google_Contributor
        
       | mrkramer wrote:
       | Because 90% of people don't even know it exists despite Google
       | flashing it in their face every now and then inside the YouTube's
       | app. And the second thing is like other people said the price;
       | $10 a month is just too much for the moderate income people
       | taking in consideration they have other subscription/s plus costs
       | of living are rising without signs of stopping.
        
       | eimrine wrote:
       | Because you will end up with no-result for mostly any search
       | input, except of few situations when you are searching something
       | like "hackernews" on input and getting "news.ycombinator.com" on
       | output.
        
         | yjftsjthsd-h wrote:
         | What? Are you really suggesting that most searches only return
         | sponsored results?
        
       | [deleted]
        
       | ISL wrote:
       | One could be offered the opportunity to bid for ad slots on your
       | own search results -- that way you would know that someone was
       | paying oodles for your eyes....
       | 
       | I doubt there would be much of a market, especially when ad-
       | blockers exist.
        
       | darkerside wrote:
       | This would only make it even more obvious that all Google search
       | results for anything that can be sold are advertisements at this
       | point.
        
       | tmoertel wrote:
       | I'd rather have the ability to buy a Google Bond for $X that
       | Google must return to me in the event they lock or terminate my
       | account. That way, if their algorithmic classifiers on a whim
       | decide that I'm a bad person and they should lock my account,
       | Google would have a financial incentive to invest up to $X verify
       | that I wasn't the victim of a false positive before pulling the
       | rug out from under me.
        
         | 6510 wrote:
         | Buy some adsense revenue and never cash it out. You would have
         | to be an extra bad person before they consider banning you. If
         | they do it's still dubious to terminate a business relationship
         | while you owe the other person money.
         | 
         | They would kinda not want to go in front of a judge even if he
         | states they are allowed to seize peoples funds without any
         | explanation.
        
           | ceejayoz wrote:
           | Google will _happily_ terminate an AdSense account and
           | confiscate the earnings. Has happened for years, including to
           | prominent sites like BoingBoing and Fark
           | (https://www.inc.com/erik-sherman/you-wont-believe-the-
           | reason...).
        
             | 6510 wrote:
             | But they will state a reason for doing so. The "incentive
             | to verify" was there. Ofc it doesn't change that it is an
             | evil corp that (if at all possible) you shouldn't get
             | involved with.
        
               | ceejayoz wrote:
               | LOL, no they won't.
               | 
               | https://support.google.com/adsense/answer/57153?hl=en
               | 
               | > Because we have a need to protect our proprietary
               | detection system, we're unable to provide publishers with
               | any information about their account activity, including
               | any pages, users, or third-party services that might have
               | been involved.
        
         | joezydeco wrote:
         | For a company with $60,000,000,000 in annual revenue, what
         | should the price of the bond be?
         | 
         | What amount would make them think investigating your lock is
         | worth the effort?
        
           | kylecordes wrote:
           | It's not so much that they would be desperate to keep the $x;
           | but rather "has had $x posted for Y years" is a strong signal
           | the account warrants careful human review for any flagged
           | issue.
        
             | kevmo314 wrote:
             | Surely any actual nefarious user would see that $x as a
             | small cost of doing business...
        
               | Dylan16807 wrote:
               | Why do you think that? What kind of nefarious use makes a
               | hundred bucks or more per account and is subtle enough
               | for the ban review to let them keep doing it?
        
               | jsnell wrote:
               | There is no cost to a bad actor in the OP's proposal.
               | If/when the account gets terminated, the money is
               | returned to them. This policy would be worse than
               | useless. No real users would sign up for it, only
               | abusers.
        
               | Dylan16807 wrote:
               | Well the bond will be meaningless if it was only put
               | there yesterday. If it's been there for a while that's a
               | real cost. But true, it's not the full amount unless they
               | do something that makes them owe Google money.
        
               | tmoertel wrote:
               | For bad actors, an extra careful review is still going to
               | result in account termination. So, for them, the bonds
               | buy virtually no protection, but it does tie up real
               | money. How many bad actors are going to prefer to loan
               | Google $100 per active account rather than $0 per active
               | account?
        
           | eimrine wrote:
           | Maybe $1000 is reasonable amount both for me and GOOG. BTW
           | they might just not to give you anything anyway, for example
           | if some algo considers you a terrorist who is strictly
           | forbidden to be funded.
        
             | joezydeco wrote:
             | $1,000 is their daily budget for M&Ms. You need to go a few
             | orders of magnitude larger.
        
               | tmoertel wrote:
               | Across the entire user base is a few orders of magnitude
               | larger.
        
               | lijogdfljk wrote:
               | But they'd never block the entire user base, right? So
               | it's only about a few one offs. M&M money, no?
        
               | Nextgrid wrote:
               | 0.5% of the entire userbase (which might be a fair
               | estimate of their false-positive ratio) is a sizeable
               | number.
        
       | jfoster wrote:
       | On YouTube, the ads block the entire experience until they're
       | done. Search ads are relatively unintrusive, even if some users
       | take offence.
        
       | sz4kerto wrote:
       | Too expensive. Google makes, on average, smtg like $50/user/year
       | or something (not an accurate number). Now obviously this varies,
       | so some people are much more valuable, and some are less
       | valuable. The value depends on many things, but one of the
       | biggest factor is purchasing power.
       | 
       | Now -- if you're willing and able to pay eg. $10/month for Google
       | Premium, then you likely worth much more than the average user.
       | So the more you're willing to pay the more you worth as an
       | advertisement target. I am not sure where those curves meet, but
       | I presume it'd be a lot.
        
         | ithkuil wrote:
         | If I'm willing to pay to not see ads in search results it's
         | more likely that I'm not really engaging much with ads.
        
         | tomc1985 wrote:
         | The problem with paying to not see ads is that now you have
         | made yourself known as a juicier target for advertising -- they
         | know you have enough money to buy frivolous things like a 'no
         | ads' experience. Which makes them want to advertise to you even
         | more.
         | 
         | Examples: cable TV, Hulu, soon Netflix?
        
         | monkeybutton wrote:
         | Just think about all the times you accidentally click the first
         | result and how much it cost those companies. They probably paid
         | a sum total that's way more than what you're willing to pay in
         | a year.
        
         | throwamon wrote:
         | I know I'd pay just to never see an ad again _because I don 't
         | care about them at all_. If one slips through the cracks I do
         | whatever I can to suppress it as soon as possible while
         | actively denying any form of sensorial engagement with it. I
         | suppose this is true for many people and paying might be more
         | convenient than using adblockers, installing alternative apps,
         | using PiHoles...
        
           | fartcannon wrote:
           | Ublock Origin and never see an ad again. I can't believe
           | there are still people who don't do this. You can even do it
           | on your mobile device if you use android and firefox.
        
             | dr_dshiv wrote:
             | I literally feel bad. Is there a name for that disorder?
             | Excess corporate empathy? Idk
        
               | ThunderSizzle wrote:
               | Do you feel bad when you don't read every marketing junk
               | mail you receive?
        
               | fartcannon wrote:
               | I'd call it marketing.
        
               | flanking_pajama wrote:
               | I'd feel bad if advertising law wasn't a joke, and ads
               | weren't basically an aggressive waste of time/money as a
               | result.
               | 
               | Like man, I always hear "so many people make their living
               | on this" but uh, maybe if false advertising law is
               | _practically unenforced_ and most ads are _practically
               | usually lies pushed by the already established winners in
               | their industry_...
               | 
               | Which it certainly seems to be, then. I find it hard to
               | feel too bad, especially when people in the advertising
               | business are probably not going to end up street beggars
               | if things suddenly changed.
               | 
               | edit: although that "makes a living" argument may go
               | wayside a little with the inevitable AI-generated, focus-
               | group tested future we'll be living in. Hmm.
        
               | Teever wrote:
               | https://en.wikipedia.org/wiki/Stockholm_syndrome
        
               | dr_dshiv wrote:
               | Truth
        
             | slotrans wrote:
             | UBlock Origin, as awesome as it is, does not remove ads
             | from Google search results.
        
               | allisdust wrote:
               | It certainly does. Even text ads.
        
               | yissp wrote:
               | I'm pretty sure it does. I don't see any adds in Google
               | search with uBlock Origin installed.
        
             | IgorPartola wrote:
             | It works pretty well but (a) not on mobile and (b) not on
             | blogspam.
        
               | karolist wrote:
               | (a) mobile -> VPN -> server with PiHole
        
               | wruza wrote:
               | Adguard does the same good job on ios as ublock origin
               | does on a pc. Even on youtube.com. No third-party
               | browsers, no mandatory vpn. Just install it and enable
               | its rules in safari settings.
        
               | fartcannon wrote:
               | That's good stuff. Can you personally compile and install
               | it on iOS?
        
               | wruza wrote:
               | This rhetoric only makes sense if you're reviewing every
               | update of uBlock your device receives. My concern is:
               | https://news.ycombinator.com/item?id=31380528
        
               | gzer0 wrote:
               | Paying google for google premium wouldn't help with the
               | blogspam
        
               | Nextgrid wrote:
               | If Google's only revenue was from _users_ they would have
               | more incentive making features that encourage those users
               | to keep paying them.
        
               | thisismyaccoun7 wrote:
               | Kiwi browser allows for full add-ons including ublock
        
               | nvrspyx wrote:
               | Content blockers on iOS work well for removing ads on
               | Google. I'm not sure if there's an Android equivalent.
               | 
               | The catch for iOS is that you have to use Safari, unless
               | the browser has an ad blocker built-in. It won't solve
               | blog spam either.
        
               | OJFord wrote:
               | The Android 'equivalent' is just using the uBlock Origin
               | add-on in Firefox as usual, not some new Apple-invented
               | category of app and hamstrung browsers that are all
               | basically Safari.
        
               | nvrspyx wrote:
               | I didn't mean an equivalent to iOS's content blockers
               | specifically, but an ad block solution in general. I
               | don't use Android, so I'm not familiar with what's
               | available.
        
               | wruza wrote:
               | _not some new Apple-invented category of app_
               | 
               | This is bad why exactly?
               | 
               |  _and hamstrung browsers that are all basically Safari_
               | 
               | Content blockers work in original Safari. Which part
               | don't you like? Content blockers as an app, safari
               | itself, or inability to load third party js into every
               | page you visit?
               | 
               | I wish PC browsers had something like that, because while
               | I trust uBlock Origin (and others, e.g. Bitwarden),
               | there's always a chance someone hacks into their repo.
               | Modular integration - separate Bitwarden and Adguard apps
               | - is objectively better for these use cases than just
               | pouring some javascripts into every website.
        
               | OJFord wrote:
               | > This is bad why exactly?
               | 
               | I just mean that 'content blockers' are a solution to a
               | problem of Apple's own creation -
               | 
               | > Content blockers work in original Safari.
               | 
               | I know, what I mean there is that all the browsers on iOS
               | are only superficially not Safari; which is the only
               | reason 'content blockers' work in anything 'not' Safari.
        
               | scarface74 wrote:
               | Good luck with using that "equivalent" in an embedded web
               | view.
               | 
               | Besides, if I care about my privacy, why would I want to
               | use an ad blocker that has access to my web browsing
               | history?
               | 
               | iOS content blockers tell Safari what to block and don't
               | have access to where you go.
        
               | OJFord wrote:
               | > Good luck with using that "equivalent" in an embedded
               | web view.
               | 
               | It works, so thanks. Maybe you're referring to the
               | impossibility to access the plugin's settings from the
               | embedded web view. But if it's a site you've visited
               | before and configured to your preference, then it takes
               | effect in the same way there as in full FF.
               | 
               | > iOS content blockers tell Safari what to block and
               | don't have access to where you go.
               | 
               | If I tell it 'block scripts from example.org on
               | news.ycombinator.com' then it's a pretty good bet that I
               | visit news.ycombinator.com.
               | 
               | Right, I realise iOS content blockers aren't that
               | powerful, so it's hypothetical. ;)
        
               | scarface74 wrote:
               | So how does "it work" when Mozilla themselves says that
               | GeckoView can't be used as a drop in embedded WebView?
        
               | OJFord wrote:
               | I don't know, I'm just reporting my experience as a user.
               | I don't develop for Android or know anything about what
               | Mozilla says about it.
               | 
               | Feel free to reproduce it yourself: block third party by
               | default (for example), open some broken page, observe it
               | as such; 'open in browser' from 3-dot menu; amend
               | settings to allow whatever it needs; back out, observe it
               | functional.
        
               | deadbunny wrote:
               | Android uses the default browser for webview. If you have
               | Firefox + uBlock Origin as your default browser you get
               | ad blocking in your webview.
        
               | scarface74 wrote:
               | By "embedded web view", I don't mean when you click on a
               | link it switches to another app. I mean something like an
               | RSS reader where you view a web page inside the hosted
               | app.
               | 
               | https://wiki.mozilla.org/Mobile/GeckoView
               | 
               | > Mozilla uses GeckoView to power Firefox for Android,
               | Firefox Reality, Firefox Focus, and other Android apps.
               | GeckoView serves a similar purpose to Android's built-in
               | WebView, but it has its own APIs and is not a drop in
               | replacement.
        
               | yissp wrote:
               | You _can_ replace the default web view, although I
               | believe it requires root access. I 've been using
               | https://www.bromite.org/system_web_view for a while and
               | it works pretty well.
        
               | scarface74 wrote:
               | But you can't replace it with Firefox's GeckoView since
               | they don't support the equivalent APIs _according to
               | their own documentation_.
               | 
               | So the only way you can actually _use_ your ad blocked
               | system wide is through a series of hacks
               | 
               | https://github.com/bromite/bromite/blob/master/FAQ.md
               | 
               | That's _definitely_ a lot easier than just...going to the
               | App Store.
               | 
               | Of course when your phone is using an OS that is created
               | by an ad tech company, they aren't going to make it easy
               | to block ads system wide.
        
               | fartcannon wrote:
               | And android is actually getting worse, too, not better.
               | And Firefox is slowly knee capping the freedom
               | (presumably because they're all Apple users haha)
               | 
               | Its why it's important for folks like yourself who are
               | pro-Apple to push for Apple to open up. That way we can
               | have the best of both worlds (if you believe the
               | marketing, like it would appear you do). I'll use the
               | most open device at the end of the day.
        
               | scarface74 wrote:
               | You can now run arbitrary web extensions in Safari.
               | 1Blocker has the standard Content Blocking framework
               | that's been supported 7 years where it just gives Safari
               | a list of rules and it supports embedded Safari
               | extensions where it does have access to your browsing
               | history.
               | 
               | You don't just get a pop up that allows you to enable it.
               | You have to go into settings and get a scary warning.
        
               | Nextgrid wrote:
               | At some point, you have to trust someone. I trust uBlock
               | Origin to not be malicious and so do plenty of people.
               | Ideally you'd want to pin versions and always stay a few
               | versions behind so that an overnight "rug pull" where the
               | extension becomes compromised doesn't affect you.
               | 
               | The problem with iOS' declarative blocking framework is
               | that it's not powerful enough to deal with more advanced
               | ads.
        
               | scarface74 wrote:
               | Like what?
        
               | fartcannon wrote:
               | It's open source. You can verify whether or not they're
               | doing anything nefarious with your browsing history. You
               | can then package it yourself and run it!
        
               | scarface74 wrote:
               | Or, instead of digging through every line of source code
               | and packaging it myself, I can use an operating system
               | where the vendor designed a content blocking framework
               | that is privacy focused by default and that works with
               | third party apps that use web views.
        
               | Dylan16807 wrote:
               | That's a great starting point / default but can't block
               | complicated things as effectively and shouldn't be the
               | only option on a platform.
        
               | scarface74 wrote:
               | Care to post some real world example websites?
        
               | Nextgrid wrote:
               | The data processing consent popups on Google properties
               | aren't blockable by this because they are JS-based and
               | integrate with the rest of the page's JS code, so the
               | only way to "defuse" them is to run active JS code
               | provided by the blocker. The declarative framework can't
               | do this by design.
        
               | scarface74 wrote:
               | 1Blocker iOS
               | 
               | > Block Annoyances: blocks cookie notices
               | 
               | And if you really want to, you _can_ run 1Blocker scripts
               | within Safari that can do the same type of thing. You
               | have to go into Settings and you get a huge privacy
               | warning.
               | 
               | And this also works with embedded web views - unlike with
               | Android
        
               | fartcannon wrote:
               | Yeah, because you're just taking Apple's word that they
               | aren't being nefarious. You can quite literally see for
               | yourself whether or not ublock origin is. It's like
               | arguing that being able to film the police shouldnt be
               | allowed because they promise to be good.
        
               | scarface74 wrote:
               | You can also see for yourself how ad blockers register
               | what can be blocked to Safari by looking at the open
               | source WebKit code...
        
               | fartcannon wrote:
               | Sorta! You can't install it so you can't prove it's the
               | same thing! That's the problem with a locked OS.
        
               | scarface74 wrote:
               | So you suggest that everyone look through every line of
               | source code to ensure that it is legitimate?
               | 
               | Did you also verify that Firefox installed from the App
               | Store was the same as the open source version?
               | 
               | Are you using only open sourced code on your phone or are
               | you using Google provided binaries? Are your drivers open
               | source for your chipset?
               | 
               | If not, you are also using "locked down code"
        
               | fartcannon wrote:
               | Towards open source freedom is my goal, not towards Tim
               | Cook's bonus. nvidia just moved more towards open
               | sourcing their drivers. You think that's out of kindness?
               | No, it's because AMD and Intel have open drivers and
               | nvidia is scared to lose market share to them.
               | 
               | Vote with your wallet and we can have a better future. I
               | don't care if it's iOS, Android, or Linux! Just that it's
               | actually open.
        
               | scarface74 wrote:
               | Nvidia no more moved toward open source than Google with
               | the play store. It still depends on binary closed source
               | blobs.
               | 
               | I assure you that Nvidia is not going to lose market
               | share to _Intel_ in the GPU race. Even Apple is creating
               | chipsets Thad trounce Intel in graphics performance.
        
               | aaaaaaaaaaab wrote:
               | Yeah, but it's still Android... Yuck.
        
               | fartcannon wrote:
               | I actually even go further and degoogle my android phones
               | so it's just this quiet, open source minimalist utopia.
               | It's magnificent.
        
               | ThunderSizzle wrote:
               | Give me a third option. Both Android and iPhone are
               | inferior products compared to even Windows 10 in terms of
               | what control I have on my device
        
               | px43 wrote:
               | What a crazy thing to say. Do the konami dance on Android
               | to set your device to developer mode, and it literally
               | gives you a root shell on a Linux system with a
               | completely open source OS that you can tweak, complile,
               | and reflash yourself. That whole process is simple enough
               | that any given 10 year old can figure it out in a weekend
               | and have complete control over their device if they want
               | it, no fancy exploits or anything required.
               | 
               | The fact that Windows 10 has zero protections WRT
               | physical or app security is not something to be proud of.
        
               | easrng wrote:
               | You can't root or reflash all android phones. You can use
               | the adb shell without root but it... isn't root.
        
               | jon-wood wrote:
               | You have to use Safari on iOS anyway, because the only
               | permitted web view implementation is Safari's.
               | Firefox/Opera/Chrome on iOS is just Safari in a trench
               | coat.
        
               | bigDinosaur wrote:
               | You also have to use Safari on MacOS if you're interested
               | in getting the longest battery life.
        
               | schleck8 wrote:
               | There is Bromite, a Chromium fork -Google +Adblock.
               | 
               | Also you can change your DNS server permanently to an
               | adblocking one like ControlD or NextDNS, iOS hilariously
               | enough only allows this on a per-network basis.
        
               | fartcannon wrote:
               | ... You can use ublock origin on Firefox on mobile. Its
               | part of the reason to favour an open OS like Android,
               | over iOS.
        
               | b15h0p wrote:
               | There are ad blockers on iOS, too. They are implemented
               | in such a way that they can not spy on you--they simply
               | provide a ,,block list" that is executed by the browser.
               | Works pretty well in my experience.
        
               | fartcannon wrote:
               | That's good. I don't trust Apple though and I have no way
               | to verify Apple isn't spying on me. In fact I'm pretty
               | sure they are.
        
               | HWR_14 wrote:
               | Ultimately, you have to trust someone. Unless you write
               | your own compilers in machine code, and get the source,
               | review it, etc. you have to trust someone along the
               | chain. Hell, Intel/AMD could be fucking with you via the
               | CPU.
               | 
               | If I have to trust someone, I trust the multi-trillion
               | dollar company built on privacy. If they are found to be
               | spying on people, the hit to the wealth of everyone who
               | works there will be massive.
        
               | fartcannon wrote:
               | They're built on advertising. The same advertising that
               | makes you think they're not spying on you.
        
               | wruza wrote:
               | Made me laugh. For nine month I gave a chance to full-
               | time android phone, and every two weeks or so it showed
               | me ads based on what I discussed with my coworker in
               | voice (I mean mouth and ears, not voice messaging) but
               | never googled etc. If Apple does that, they at least
               | pretend not to.
        
               | fartcannon wrote:
               | I haven't seen an ad in a decade, save for when my wife
               | tries to show me something on her iPhone.
        
               | wruza wrote:
               | But if you prefer Chrome, there are actually less (or
               | less useful) options than on iOS.
        
             | andrei_says_ wrote:
             | How does one remove YouTube app ads on iOS?
             | 
             | Already have pihole on my home network and unlock on all
             | non-iOS browsers.
        
               | b15h0p wrote:
               | I think using an adblocker and uninstalling the YouTube
               | app should be sufficient. The downside being that the
               | playback quality is worse (720p max, I think).
        
               | ipaddr wrote:
               | Most top videos are 1080/60 some higher.
               | 
               | Does anyone upload 360 or 180 videos on here?
        
               | yonaguska wrote:
               | I simply don't use the YouTube app on mobile. I use
               | YouTube via the brave browser which automatically blocks
               | ads. Not the best experience since you can't background
               | videos playing, but it works for me.
        
               | backerei wrote:
               | Try turning on Background video playback in Settings in
               | General category. At least it works for me.
        
               | shaoonb wrote:
               | AdGuard and use the web version of YouTube.
        
               | kenosis wrote:
               | You need to jailbreak for that, and there are multiple
               | adblocking tweaks. You can also add the iSponsorBlock
               | tweak in the mix to skip paid video segments.
        
               | eins1234 wrote:
               | As a YouTube Premium subscriber who sees no ads, I find
               | sponsor segments to be the real bane of my existence.
        
               | indecisive_user wrote:
               | Crowd sourced extension to skip over those parts -
               | https://chrome.google.com/webstore/detail/sponsorblock-
               | for-y...
        
               | noisem4ker wrote:
               | Browser-agnostic main site: https://sponsor.ajay.app
        
           | lordnacho wrote:
           | Can you imagine what would happen when "advertisers" discover
           | they can make money by annoying people? Micro digital
           | muggings will become a thing.
        
           | spaetzleesser wrote:
           | I use Brave Browser. I am always shocked to see how bad the
           | internet is for users without ad blocker. I also totally
           | forgot that YouTube has annoying ads.
        
           | passerby1 wrote:
           | Using adblock is indeed very convenient. Enable browser
           | extension and forget about all web annoyances. Calm and
           | peece.
           | 
           | Google Ad Premium disables google ads only (or most of
           | them?), while other ad nets (avg more than 80 cookies on
           | every major news site!) will continue to annoy.
        
         | [deleted]
        
         | latexr wrote:
         | > So the more you're willing to pay the more you worth as an
         | advertisement target.
         | 
         | So the common wisdom goes. Alternative thought: the more you're
         | willing to pay to not see ads the likelier you are to block
         | them or never click on them, making you worth less as a target.
        
         | onlyrealcuzzo wrote:
         | Search makes ~$40B per year. They likely have over >3B MAU.
         | 
         | People that would realistically pay for the product - maybe
         | 50M. I think a ~$10/m subscription could make sense.
         | 
         | The problem is - they probably need to offer something beside
         | just being ad free. And I'm not sure what they could possibly
         | add that wouldn't be better suited just improving the product
         | for the other 99% of searchers.
         | 
         | I'd pay more than $10/m for Search if I had to. I pay for
         | YouTube premium to get rid of the ads (and free YouTube Music).
         | But I don't think the search ads are intrusive enough that I'm
         | willing to pay $10 to get rid of them.
        
           | firloop wrote:
           | Advertising CPMs vary wildly between geographies and
           | demographics. GP's point is still valid: even if average
           | global revenue is $10/mo/user, the average revenue of the
           | group that would pay $10/mo is likely much higher.
        
           | jsnell wrote:
           | > Search makes ~$40B per year.
           | 
           | Per quarter, no?
        
         | legitster wrote:
         | > Now obviously this varies, so some people are much more
         | valuable, and some are less valuable.
         | 
         | I think people also underrate how much this varies. Our company
         | has paid $50-$100 _per click_ in the past for certain search
         | terms.
         | 
         | Letting a CTO at a tech company opt out of ads for like $50 is
         | a sucker deal for Google.
        
           | sflicht wrote:
           | What was the ratio of clicks to impressions for those super
           | expensive terms?
        
           | lelandfe wrote:
           | Google had a service, now discontinued, that allowed a user
           | to enter into those bids, setting a monthly limit on ad
           | spend. It was for external sites using AdSense, not Google
           | Search, but I thought it was an amazing idea.
           | 
           | > _if the user wins the auction, [a thank you message] is
           | placed in the ad space, and the cost of the ad is deducted
           | from the user 's monthly contribution. If the user does not
           | win, the winning ad is displayed as normal and the user pays
           | nothing for that slot_
           | 
           | https://en.wikipedia.org/wiki/Google_Contributor
        
           | Nextgrid wrote:
           | How many CTOs out there _don 't_ run ad-blockers though? I'd
           | argue that anyone who doesn't run those shouldn't be let
           | anywhere near a CTO position.
        
           | lukeschlather wrote:
           | Maybe using a search engine that's trying to sell your
           | attention to the highest bidder is a sucker deal for a CTO.
        
         | zamadatix wrote:
         | YouTube Premium is $14.99/month for no YouTube ads for up to 5
         | people (among other features) so I'm not sure it is really so
         | hard for the curves to meet.
        
       | ergonaught wrote:
       | Because ads on Google Search are among the least
       | intrusive/offensive, and most frequently relevant, ads in the
       | entire advertising space, and most people using it aren't
       | bothered by it. It won't make relevant revenue; it will in some
       | degree harm their real customers; it's a distraction serving no
       | purpose.
        
       | paulcole wrote:
       | People love to say they'd pay for something until they have the
       | opportunity to pay for it. Then the interest in paying suddenly
       | dries up.
        
       | BirAdam wrote:
       | Just my opinion/suspicion:
       | 
       | Google doesn't want to give up its current model of operation.
       | Google as a corporation likes being able to surveil the Earth.
       | Google likes being able to control information. Google likes
       | being (essentially) part of the US state department.
        
       | smoovb wrote:
       | Brave IS Google Premium. Sadly they tied it to crypto and made a
       | mess of the payment / payout mechanism, but the product is live
       | and works. Likely Google has noted Brave's uptake and is in no
       | hurry to compete. I'd pay for Chrome Premium as I do for YT
       | premium.
        
       | alaricus wrote:
       | No one would pay for it. Why pay for somthing that uBlock Origin
       | can give you for free?
        
         | morsch wrote:
         | I'm paying for YouTube. I already blocked ads on my desktop
         | computer, but I wanted to use the official (I know third-party
         | apps exist including YouTube vanced) youtube app on Android.
         | 
         | Similarly, I can block ads in web search results in desktop and
         | mobile. But I can't block ads in the Android apps for Google
         | maps and Gmail.
         | 
         | What would I pay to get rid of them. Not much, admittedly. But
         | I would pay more if it was part of an overall package that'd
         | make it easier to pretend Google is not a semi-hostile entity.
        
       | rc_mob wrote:
       | Kagi.com is my nee search engine of choice for this among other
       | reasons
        
       | sedad wrote:
       | How to Accordion instagram hacked
        
       | 6510 wrote:
       | You can buy queries tho.
        
       | jstx1 wrote:
       | The people who would pay for premium are also the among the most
       | desireable targets for ads because they have disposable income.
        
       | jonplackett wrote:
       | Because Google can sell you for a lot more money than you'd be
       | willing to pay
        
       | 1270018080 wrote:
       | This is hackernews, is installing uBlock Origin not the first
       | thing everyone does when they set up a browser?
        
       | sedad wrote:
       | How to Acquired instagram hacked
        
       | BiteCode_dev wrote:
       | Because if google offered it, people that are worried about
       | tracking like myself wouldn't buy it.
       | 
       | Indeed, it would require a google account, and one that is always
       | connected. Basically giving full view of my private life to
       | google and trust that no matter how bad their track record is,
       | from now on they are going to respect it.
       | 
       | I don't trust them to give them that data, and even if I did, I
       | don't trust a gov won't abuse it eventually or something else
       | down the line.
       | 
       | Hence I'd rather not have a google account, and use ad blockers
       | so that the data is just not communicated to them. It should be a
       | constitutional right to do so.
        
         | gtirloni wrote:
         | _> people that are worried about tracking like myself wouldn 't
         | buy it._
         | 
         | That's an incredibly tiny fraction of Google Search users.
        
           | OJFord wrote:
           | But a larger fraction of the users that seek a method of
           | stopping ads.
        
         | judge2020 wrote:
         | Ideally you would be able to have an extension that says "hey,
         | I'm on example.com/page and I'm not going to load ads. That all
         | you get to know to pay out a portion of my subscription to the
         | website operator". The issue with this is that Google typically
         | doesn't have an exclusivity agreement with websites, and header
         | bidding is quite prevalent, so it doesn't make sense for Google
         | to allow people to pay to remove Google ads if they're just
         | going to get out-header-bid anyways when someone comes along
         | with Google Premium+no ad blocker and suddenly the website is
         | showing ads from another ad network instead, leading the user
         | to think Google Premium doesn't work.
         | 
         | And I don't think most people would buy a Premium offering if
         | all it did was remove results in Google Search; the only people
         | that helps is Google and most people can easily scroll past
         | those even without Adblock.
        
           | renewiltord wrote:
           | Brave tried to build this into the browser.
        
         | scarface74 wrote:
         | Do you use Android?
        
           | BiteCode_dev wrote:
           | I do, but don't login to a google account, don't have the
           | play store, use micro-g, etc.
        
         | cypress66 wrote:
         | Of course they would never do this. But it is possible with
         | cryptography to have a system where you can prove that you paid
         | for such service without proving who you are.
        
       | SquareWheel wrote:
       | Google has tried this multiple times with Contributor. They
       | tested a few different models but it never seemed to gain any
       | traction.
       | 
       | https://en.wikipedia.org/wiki/Google_Contributor
        
         | dcminter wrote:
         | I'd be slap bang in the cross hairs of this product. I mooch
         | around online reading stuff like HN in my spare time, and yet
         | have never ever heard of it. From an advertising company.
         | 
         | Is this the upside or the downside of ad blockers? So hard to
         | decide...
        
         | sc00ty wrote:
         | I used this when it was announced but it's been a while since I
         | even thought about it. I decided to dig up some old emails and
         | see how it went for me.
         | 
         | Invited and signed up on 2015-04-28, service ended 2017-01-17.
         | I had a $2 monthly reoccurring charge to fund the account, but
         | I just accrued a balance, so I cancelled the charge in
         | 2015-11-15 and that balance lasted until the service ended. In
         | the final email they sent they included some stats:
         | 
         | > Thanks for being a Contributor! Your contribution of $14.01
         | helped to fund 351 sites! A refund for your remaining balance
         | of -$0.02 is being processed and your account is now closed.
         | 
         | I don't remember it being particularly noticeable, and I think
         | on some sites it would just replace the ads with a banner
         | saying something like "Thanks for being a contributor". I also
         | recall there being tiers / budgets you could set.
        
         | UncleMeat wrote:
         | Yup. I know some people at Google who just smack their
         | foreheads every time the HN "of course we'd all pay to
         | eliminate ads" narrative shows up. There have been a bunch of
         | attempts at this over time. They've just never got traction and
         | slowly died.
        
           | randomsearch wrote:
           | Speculation but: there will be a huge amount of institutional
           | inertia around this. It sure suits a large number of Google
           | employees that "paying for a service" will fail.
           | 
           | Newspapers, tv, and music, are counter-examples to the
           | assertion that people won't pay for things - even when
           | they've previously been free.
           | 
           | Google's main product focus now should be Cloud, the ad
           | debate is long-term done.
        
             | UncleMeat wrote:
             | > It sure suits a large number of Google employees that
             | "paying for a service" will fail.
             | 
             | Let me get this straight. The idea is that Google has
             | deliberately constructed several different systems over the
             | years to enable micropayments or subscriptions to replace
             | ads with the _plan_ of them failing so they can use this as
             | evidence that the ad model is unstoppable and that people
             | shouldn 't try to replace it? And this was done despite
             | knowing that an alternative would make Google more money?
             | And not a single person who was involved in this deliberate
             | sabotage has ever spoken about it?
             | 
             | Come on.
             | 
             | > Newspapers, tv, and music, are counter-examples to the
             | assertion that people won't pay for things - even when
             | they've previously been free.
             | 
             | Newspapers are a dying industry and are filled with ads. TV
             | is filled with ads. Even paid streaming services like Hulu
             | (and soon maybe Netflix) are ad supported. Spotify has an
             | ad-driven free service.
             | 
             | > Google's main product focus now should be Cloud, the ad
             | debate is long-term done.
             | 
             | Ad revenue continues to grow every quarter. Yes, Google
             | obviously wants another similarly sized revenue stream and
             | there are very few domains that can generate that kind of
             | revenue. But "the ad debate is long-term done" is just not
             | based in facts.
        
               | scarface74 wrote:
               | Hulu has an ad free plan and Netflix is offering an
               | cheaper ad tier.
        
               | Hasu wrote:
               | I don't think there needs to be a conspiracy. From what
               | I've read about Google (I have never and will never work
               | there), ICs are incentivized to build and ship new stuff,
               | even if it isn't successful, so Google ends up building a
               | bunch of stuff that isn't successful.
               | 
               | It's not at all hard for me to believe that a company
               | that has built, shipped, and killed multiple chat apps
               | has also built and killed multiple subscription and
               | micropayments systems. Then, the employees who are
               | pushing adtech can use those failures as evidence that
               | adtech is the only way.
        
               | joshuamorton wrote:
               | But it isn't the adtech people, it's the contributor
               | people, who are willing to say it's an unviable consumer
               | model.
        
               | Hasu wrote:
               | The same incentive system explains that too, though. The
               | incentive is to ship. Once you've shipped the system,
               | improving it isn't rewarded, so if it isn't immediately
               | viable, who cares, you got your promotion and you can
               | say, "Well we tried".
        
               | joshuamorton wrote:
               | That uhhh... Won't get you promo.
        
               | UncleMeat wrote:
               | > From what I've read about Google (I have never and will
               | never work there), ICs are incentivized to build and ship
               | new stuff, even if it isn't successful, so Google ends up
               | building a bunch of stuff that isn't successful.
               | 
               | I work at Google. What you say here is not true.
               | 
               | Yes, Google is indeed often very bad at long term product
               | strategy and has rebooted its chat offerings an
               | embarrassing number of times. But "it shipped, fuck it if
               | it works" is not actually a sufficient justification for
               | promotions.
        
           | Dylan16807 wrote:
           | Contributor v1 didn't eliminate google ads, just reduced
           | them. v2 only worked on a random handful of sites and charged
           | per view.
           | 
           | Give me something approaching YouTube premium and I'll go for
           | it. Does Scroll support enough sites ye-- oh no Twitter
           | bought them and gutted it.
        
           | slotrans wrote:
           | Isn't it telling that few/none of us have heard of this?
           | Maybe these efforts didn't get traction because Google made
           | no effort to let the world know they existed.
        
           | judge2020 wrote:
           | I mean, it works for YouTube Premium, but maybe it only works
           | there because of how absolutely annoying ads are on YT.
        
       | [deleted]
        
       | magusd wrote:
       | I'd pay for google premium, but since that's not offered I use ad
       | blockers. Just like I used to torrent before streaming services
       | came up.
        
       | oefrha wrote:
       | Google has a custom search API that comes in two flavors -- ad-
       | supported or $5/thousand queries (beyond 100 free queries a day).
       | You can either use their Search Element API (HTML, comes with
       | standard Google Search UI, customizable) or build your own UI
       | with the JSON API.
       | 
       | Obviously you're talking about a consumer offering, but I just
       | want to point out that paid, ad-free Google Search does exist and
       | is pretty easy to set up.
       | 
       | https://developers.google.com/custom-search/docs/overview
        
         | gtirloni wrote:
         | I didn't know it existed, thanks. This should be the top
         | comment for the tech-savvy HN crowd.
        
         | bryans wrote:
         | An interesting portion of this is the Restricted API, which
         | limits the number of sites to 10, but allows an unlimited
         | number of requests at the $5/k rate. There doesn't seem to be
         | any restriction on business use, which seems like a good option
         | for paid, ad-free and anonymized code search, since 95% of the
         | desired results are from three sources: GH, SO and Reddit.
        
         | whs wrote:
         | I wish someone would plug this into Searx, then we could reuse
         | its UI.
         | 
         | [Searx upstream doesn't seems to be keen on implementing it
         | though](https://github.com/searx/searx/issues/2622)
        
       | AhtiK wrote:
       | It's about target platform and time spent.
       | 
       | Youtube Premium is a perfect proposition for an easy ad free
       | streaming to TV and to mobile. On Desktop browser adblock
       | extension is efficient enough to cut out the ads.
       | 
       | Google search on the other hand is primarily for desktop and is
       | not a streaming platform that consumes your attention minutes,
       | hence Google Premium has little market with effective adblockers.
        
         | smoovb wrote:
         | The product needs to be Chrome Premium, which blocks all ads,
         | on all platforms for a fee, where a share goes back to the
         | sites you visit most.
        
       | hamiltont wrote:
       | My ad experience has changed dramatically after I leaned into
       | multiple browser personas. In personal persona, I hate ads with
       | passion and do everything to get rid of them (browser extensions,
       | premium membership, etc). I value my personal time and the ads
       | are totally useless.
       | 
       | In work persona, I suddenly have found ads are actually useful.
       | Often find myself choosing to spend 30 seconds watching a YouTube
       | ad because it is relevant to topics I need to be aware of as a
       | CTO. It's clear my daily browsing history influences the ads I am
       | seeing, and I see useful information. Been looking into SIEM
       | tools lately, and via an ad I was just made aware of some data
       | center appliances for security. I clicked to their website and
       | browsed a while to learn what was available. When you have some
       | real challenges to solve and the targeting is on point, ads can
       | be a great news feed.
       | 
       | Clearly segmenting my browser history into one persona where I am
       | actively looking for solutions vs my personal persona where I
       | want to be left alone helped the feeds target me.
       | 
       | Still, surreal feeling to intentionally choose to watch an ad...
        
         | londons_explore wrote:
         | You would be far better served by taking advice of someone
         | you've hired than taking the advice from YouTube ads about
         | snake-oil...
        
         | yumraj wrote:
         | > Been looking into SIEM tools lately, and via an ad I was just
         | made aware of some data center appliances for security.
         | 
         | Would you not have come cross them if you were actively
         | searching for _data center appliances for security_? Were Ads
         | the only way to find them?
        
         | amelius wrote:
         | Yes, ads should be locked up inside services that users
         | specifically choose to use if and when they want.
         | 
         | Those services should not have overlapping features, like
         | providing mail, social media, or general search, for example,
         | as that would be a clear conflict of interest.
        
       | unixhero wrote:
       | Just install Adblock: ublock origin
       | 
       | And if you can't on your iPhone, get a better phone
        
         | scarface74 wrote:
         | You realize content blockers have been on iOS for 8 years -
         | including supporting embedded web views.
        
           | Nextgrid wrote:
           | The iOS content blocking framework is nowhere near as
           | powerful as what uBlock Origin can do.
        
             | scarface74 wrote:
             | A real world example?
        
       | skdotdan wrote:
       | YouTube ads are way more disruptive because they have to
       | interrupt the video you are playing for at least a few seconds.
        
       | corderop wrote:
       | I guess Google don't want this. In the last years Google has been
       | hiding ads making them looking like the normal results [1]. From
       | an advertiser perspective, you want to have your ad as the best
       | result for a search, "lying" to users to use your website or
       | product because is the best for what you're looking for.
       | 
       | I think this is different with Youtube. I see those ads like TV
       | ones. Everyone know it's an ad, so the advertiser has to use
       | their ability to catch the costumer.
       | 
       | [1] - https://www.theverge.com/tldr/2020/1/23/21078343/google-
       | ad-d...
        
       | binarymax wrote:
       | Because paying customers expect some modicum of support, and
       | Google HATES providing support.
        
         | robk wrote:
         | They hate unprofitable service. If they can give email away why
         | should you get service without paying?
        
         | passerby1 wrote:
         | Google loves to provide support, but for its customers only.
         | Customer is a one who pays them millions of dollars for ads.
        
           | binarymax wrote:
           | That's not support, it's account management :)
        
           | cal85 wrote:
           | I'm a paying customer. They do not like to provide support.
        
           | GuB-42 wrote:
           | No they don't, you are going to find plenty of horror stories
           | from people who make Google money. Content/app creators,
           | people paying for ads, G-suite customers, Pixel phone buyers,
           | etc...
           | 
           | Maybe it is different for companies literally paying millions
           | of dollars, but don't expect more than bot treatment below
           | that.
        
       | JaceLightning wrote:
       | Adblock works wonders. I never see Google ads.
        
       | asiachick wrote:
       | This won't solve your issues imo. Go to almost any ad laden site.
       | There is generally at most one ad by Google per page and 50 ads
       | by other providers
        
       | sysadm1n wrote:
       | Well there is Kagi[0], a 'Premium search engine where everything
       | on the page matters'
       | 
       | Haven't tried it, but it looks promising.
       | 
       | [0] https://kagi.com/
        
         | mertd wrote:
         | It requires a login to use and aside from not showing ads, the
         | FAQ makes no promises about not monetizing the per user search
         | history. That's bit of a red flag for me.
        
           | voltaireodactyl wrote:
           | This portion of the FAQ: https://kagi.com/faq#privacy
           | 
           | Would seem to address those concerns -- if the only money
           | coming in is users paying directly, that would seem to
           | preclude selling the data for further monetization. Or are
           | those known weasel words?
        
         | andrelaszlo wrote:
         | I've been using it for over a month now and it's great. Search
         | results are on par with Google,if not better. (Probably better,
         | subjectively, since I switched mostly due to getting annoyed
         | daily with worsening results. Ignoring my search terms was
         | especially annoying.) The privacy aspect felt like a bonus, but
         | now I never want to go back.
        
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