[HN Gopher] CNN+ streaming service is shutting down a month afte...
       ___________________________________________________________________
        
       CNN+ streaming service is shutting down a month after launching
        
       Author : cwwc
       Score  : 256 points
       Date   : 2022-04-21 16:04 UTC (6 hours ago)
        
 (HTM) web link (www.wsj.com)
 (TXT) w3m dump (www.wsj.com)
        
       | bin_bash wrote:
       | I was looking forward to CNN+. I wanted an ad-free way to consume
       | the daily news and mindlessly listen to pundits. I think if it
       | was just Anderson Cooper doing this for 20-30 minutes it would've
       | been totally worth the $3/month for people like me.
       | 
       | Instead what they delivered was the crap, low effort
       | documentaries they put on to fill gaps in their airtime. Reruns
       | of Anthony Bourdain, weak medical information from Sanjay Gupta,
       | and more social justice than you can shake a stick at.
       | 
       | How on earth did they waste $300m on this? Anderson Cooper 360
       | with no ads is all they needed.
        
         | dragonwriter wrote:
         | > Anderson Cooper 360 with no ads is all they needed.
         | 
         | That would be a good way to get a little money from streaming
         | and lose a lot of money from cable distribution, not a net win.
         | There's a reason none of the news networks whose owners have
         | streaming services do that with their big-draw cable news
         | programs.
        
           | fullshark wrote:
           | Well an entire generation of people aren't watching those
           | big-draw cable news programs so status quo thinking =
           | eventual death. Not that they can't pivot when it's really
           | necessary, seems like Disney made the switch at near the
           | optimal time for example, but it's gonna have to happen some
           | day.
        
           | bin_bash wrote:
           | Their cable ratings are down 70%[0] in a year. That baby
           | should be tossed right out with the bathwater if they want a
           | future.
           | 
           | 0: https://www.forbes.com/sites/markjoyella/2022/02/21/cnns-
           | rat...
        
             | afavour wrote:
             | That's not a collapse, it's a right-sizing. TV news and CNN
             | in particular got a ratings boost during the Trump
             | administration and a huge bump during the 2020 election.
             | The numbers they have now are around where they were in
             | 2015. IMO it doesn't suggest terminal decline. A headline
             | like that doesn't get as many clicks, though.
        
               | blakebreeder wrote:
               | not sure how hundreds of people and millions of dollars
               | spent to produce content that gets the views of a mildly
               | popular bedroom YouTuber doesn't suggest "terminal
               | decline."
        
               | robonerd wrote:
               | The ads on _all_ of the cable news channels indicate that
               | their audience is rapidly aging. These channels have
               | become background noise for nursing homes.
        
         | karolist wrote:
         | how much news do you really need? I ask Google Assistant to
         | "play the news" every morning and it covers the bites from many
         | different sources in around 15 minutes while I'm still half
         | asleep and I'm up to date with everything non-tech for the past
         | day.
        
           | oceanplexian wrote:
           | It's kind of an addiction that I had to learn to step away
           | from. Especially when COVID first broke out and you could
           | have dramatic things happen in the span of a few hours.
           | However at the end of the day it's just entertainment and had
           | little bearing on my life.
        
         | mzs wrote:
         | Why would anyone want to endlessly listen to pundits? You can
         | watch ad-free news on PBS News Hour instead.
        
           | bin_bash wrote:
           | How is 20-30 minutes/day "endless"? Especially whilst I'm
           | doing other things? I don't see it much different than
           | reality TV or sports.
        
         | moralestapia wrote:
         | >Anderson Cooper 360 with no ads is all they needed.
         | 
         | To each his own, I wouldn't watch that even if THEY paid me for
         | it. Also, the market has spoken ...
        
           | bin_bash wrote:
           | > the market has spoken
           | 
           | No because "Anderson Cooper 360 without ads" isn't what they
           | put on there, they put on the documentaries--not the pundits.
           | Perhaps you don't like the pundits but the average CNN viewer
           | _does_ and I think might willing to pay $3 /month for it.
           | 
           | In fact I was surprised that paying for CNN+ I couldn't even
           | watch Anderson Cooper 360 _with_ ads! All you get is a
           | 10-minute per day preview live stream of CNN unless you can
           | "login through your cable provider".
        
             | moralestapia wrote:
             | >the average CNN viewer _does_ and I think might willing to
             | pay $3 /month for it
             | 
             | No, that didn't happen, see [1]
             | 
             | 1: https://news.ycombinator.com/item?id=31111276
        
               | diputsmonro wrote:
               | Their point is that the average CNN viewer might be
               | willing to pay for a _service with different content_.
               | CNN+ did not serve the content they were referring to, so
               | your flippant footnote does not apply.
        
             | hintymad wrote:
             | Sounds a classic case of innovator's dilemma. The "classic"
             | CNN simply wouldn't let CNN+ have all the resource they
             | needed for that would hurt the cash cow of the "classic"
             | CNN.
        
             | [deleted]
        
           | ericmay wrote:
           | Well the market has spoken, you're right, Anderson Cooper (as
           | far as I know) is a very popular show. It just _also_ spoke
           | in this specific context.
           | 
           | I don't really care for CNN much either way, but every once
           | in awhile somehow I get the "right" CNN International
           | channel/vibe/show and it feels like what I thought
           | international journalism should be.
        
             | rayiner wrote:
             | Anderson Cooper is 25th in the 8/9pm time slot with 1.25
             | million viewers on average. Tucker is 1st with 3.25
             | million.
        
             | WoodenChair wrote:
             | > Anderson Cooper (as far as I know) is a very popular show
             | 
             | No, it's not a _very popular show_. Anderson Cooper is last
             | amongst the three major primetime cable news shows. For
             | example, for the week ending March 30th at the 8 PM slot
             | you have (Total Viewers in thousands) [0]:
             | 
             | Tucker Carlson Tonight: 3676
             | 
             | All In W/ Chris Hayes: 1445
             | 
             | Anderson Cooper 360: 890
             | 
             | Now keep in mind that >300,000,000 people live in the
             | United States. So, not that many people are watching cable
             | news to begin with. And definitely not that many young
             | people who may subscribe to a streaming service instead of
             | cable. I don't think there is any sizable market for a
             | streaming service of Anderson Cooper.
             | 
             | 0: https://www.mediaite.com/daily-ratings/cable-news-
             | ratings-we...
        
               | ericmay wrote:
               | It seems pretty popular to me. You're misconstruing
               | "that's popular and people watch it" for "I agree with
               | what the person is saying".
               | 
               | Many people watch it. It makes money. Anderson Cooper
               | makes money. Ergo the market is speaking quite clearly.
               | 
               | For example, as vile, _absolutely stupid_ , and wrong as
               | Tucker Carlson is, the market is clearly speaking and
               | he's quite popular.
               | 
               | Now if you want to change your definition or raise your
               | bar or something, sure go for it, but without any
               | parameters I think anyone on prime time on CNN or any
               | major news channel is by definition popular.
        
               | WoodenChair wrote:
               | > You're misconstruing "that's popular and people watch
               | it" for "I agree with what the person is saying".
               | 
               | Not at all. I just cited some statistics. Making a value
               | judgement is actually what you did:
               | 
               | > For example, as vile, absolutely stupid, and wrong as
               | Tucker Carlson is, the market is clearly speaking and
               | he's quite popular.
               | 
               | The first definition of popular is "regarded with favor,
               | approval, or affection by people in general"
               | 
               | The key word being the last one in this case "general."
               | Based on the statistics I cited cable news is a niche to
               | begin with. And based on his viewership, Anderson Cooper
               | is a niche within a niche. Not "generally" popular.
               | 
               | For the record I don't watch any of these shows so I
               | don't have a horse in this race. Not sure why you feel
               | you need to defend Anderson Cooper's (non) popularity so
               | hard? It's certainly not a _very popular show_ as you
               | originally stated. But you've since lowered the bar that
               | anything on mainstream cable is "popular."
        
               | ericmay wrote:
               | I made a value judgement to demonstrate the ability to
               | separate preference from fact. Maybe I didn't need to do
               | that, but if I can get in a swipe at Tucker Carlson I'll
               | take it, because he is despicable and vile.
               | 
               | I'm not defending Anderson Cooper. Don't care about him.
               | To say he's unpopular though without defining popularity
               | is a mistake you are making, not me. Even if we used your
               | definition here, which we weren't, it would still be true
               | that he's popular. He's a household name. He's clearly
               | popular. We are talking about him right here. What more
               | proof do you need?
               | 
               | So back to the original discussion regarding Anderson
               | Cooper, the market has spoken. He's popular. To say the
               | market hasn't spoken would be incorrect, given he's on
               | Prime Time on CNN lol.
               | 
               | So what exact point were you trying to make here? Because
               | I think you're just arguing to argue and it's really not
               | a good use of time for you or me.
        
               | google234123 wrote:
               | You are now confusing the person Anderson cooper with his
               | show. Your original comment was about the show which is
               | the 22nd highest rated news program. Relative to the
               | others that doesn't seem very popular to me.
        
             | kybernetyk wrote:
             | Joe Rogan is far more popular and it's free.
        
               | ericmay wrote:
               | I'm not following your point
        
           | johndfsgdgdfg wrote:
           | Yes, there are a lot of people whose identity is totally
           | wrapped around politics. Got to Twitter. There are people who
           | would spend hours on Twitter engaging in toxic fights with
           | random people on internet.
           | 
           | This is the reason I think reality TV shows have some utility
           | for society. At least it lets people engage in something that
           | is less harmful and less toxic than the Twitter culture war.
           | It's better for society if people spend time on reality TV
           | shows than Twitter culture war.
        
         | PKop wrote:
         | >an ad-free way to consume the daily news
         | 
         | What is the appeal to pay for TV news, both with your time and
         | your money?
         | 
         | Online news, from various sources, with an ad-blocker isn't
         | sufficient?
        
           | bin_bash wrote:
           | I don't watch CNN in the same way I read WSJ. CNN is mostly
           | just entertainment watching people argue with some news and
           | information. I don't consider it high-brow at all.
           | 
           | I put it on in the background while I'm doing something else
           | for mindless entertainment. In my experience this is how
           | _most_ people watch CNN. I don 't think people sit down to
           | watch it like they do a film. I certainly don't, neither does
           | my family.
           | 
           | I quit subscribing to cable because I was tired of the
           | endless repetitive ads for hair loss pills that came on every
           | 10 minutes. Get rid of that and I'll happily continue
           | consuming their content.
        
             | monetus wrote:
             | There is a thriving piracy scene on YouTube and somewhat on
             | twitch of CNN, MSNBC, and fox. Tend to have commercials
             | edited out. I'm not quite sure why they are being streamed
             | because almost none of them are monetized or linked up to
             | patreons or anything. Sort by upload date and over twenty
             | minutes
        
           | philg_jr wrote:
           | So...with everyone blocking out ads (which I do hate and am
           | pro-ad-blocker), how do journalists get paid? I'd personally
           | rather pay for access to decent journalists (which I do),
           | from numerous different sources. CNN being one of those
           | sources (mainly for Fareed Zakaria, Anderson Cooper, John
           | King, Jake Tapper). I would just personally rather do without
           | the opioid constipation and mesothelioma lawsuit ads.
        
         | PascLeRasc wrote:
         | Just put on NPR.
        
           | zendaven wrote:
           | I personally just spend max two minutes on newsasfacts per
           | day to catch up on news.
        
           | technofiend wrote:
           | And when you get bored with the repeats, flip to any college
           | radio or Pacifica Station.
        
       | Gortal278 wrote:
       | They should settle for licensing out their content to other
       | streaming services.
       | 
       | I have no idea why they insisted on wasting so much money
       | launching a service 5 years after everyone else.
        
         | meatsauce wrote:
         | If nobody is buying it from the source, how would it have value
         | somewhere else?
        
           | Gortal278 wrote:
           | CNN+ sign up probably had too much friction, having the
           | content available on hulu / Amazon prime etc seems more
           | attractive IMO.
        
       | sudden_dystopia wrote:
       | Well at least this shows people won't pay for misinformation
        
       | rvz wrote:
       | A complete and stunning failure. Less than a month after launch,
       | another mainstream media product has struggled to take off and
       | has been shut down.
       | 
       | One of the biggest launch failures since Quibi, but again very
       | unsurprising that it was shut down so quickly.
        
         | bombcar wrote:
         | This sounds like something is changing somewhere, for a company
         | to admit defeat that quickly either indicates there are
         | internal politics at play, or the industry as a whole thinks
         | the streaming pie is drying up fast.
        
           | jaywalk wrote:
           | The something that changed was WarnerMedia (CNN's parent
           | company) being bought by Discovery Communications earlier
           | this month. The new people in charge saw what everyone else
           | saw and axed this boondoggle ASAP.
        
           | dave5104 wrote:
           | > This sounds like something is changing somewhere
           | 
           | Well, their parent company (Warner Bros. Discovery) just
           | completed a big merger 2 weeks ago.
        
             | bombcar wrote:
             | That makes a lot more sense, the parent company gave them
             | one chance and then was like "er nope".
        
         | mardifoufs wrote:
         | Quibi lasted for longer than this. I wouldn't be surprised if
         | this is one of the shortest run in recent memory for a service
         | with this much investment behind it
        
       | wmichelin wrote:
       | There are too many streaming services, people will only pay a
       | recurring fee for a small number of them. Journalism is probably
       | at the bottom of the priority list for what people would pay for
       | as well, with the plethora of free journalism available online,
       | or the services that workaround paywalls.
        
         | A4ET8a8uTh0 wrote:
         | I disagree to an extent.
         | 
         | We agree on that fact that people are willing to pay for
         | content that is perceived as valuable to them.
         | 
         | Part of the issue is that CNN is not exactly news. It is mostly
         | opinion pieces ( please don't think I am being biased -- same
         | is true for FOX, MSN and so on ). There is a reason for that,
         | it sells and can gather quite a following as some personalities
         | do show in terms of ratings.
         | 
         | With that in mind, the issue is that 'personalities' on CNN do
         | not offer an 'opinion' that is palatable to a large or valuable
         | segment of population. Amusingly, they seem very much out of
         | step with those. We can argue over why, but I don't think it
         | will help discussion here.
         | 
         | In terms of analogy, Tucker might offer you a Big Mac type
         | opinion; it is a drive-by, easy and rather unhealthy long term,
         | but CNN is not sushi, it is not a gourmet steak.. it is a guy
         | telling me I should try cauliflower dropped quinoa - you
         | _could_ argue it is good for you, but not exactly broad appeal.
         | 
         | My point is.. CNN, if you want to do opinion pieces, you _DO_
         | need to cater to the lowest common denominator. If you want to
         | be above it all, then do news and abstain from putting a finger
         | on the scale of public opinion.
        
         | wincy wrote:
         | All sorts of people pay for news media and punditry like The
         | Blaze or The Daily Wire. Glenn Beck and Ben Shapiro are doing
         | very well for themselves.
        
       | brentm wrote:
       | If there was a news bundle app: CNN, Fox, MSNBC, CNBC, Bloomberg,
       | etc. I think that would do fairly well in the long run. I know it
       | would send me over the edge and make me feel better about getting
       | rid of cable.
       | 
       | I think almost no one with cable is looking for more talking
       | heads. Since the back catalog has a value of effectively zero
       | their main audience has to be cord cutters. I do think that would
       | work for CNN+ eventually but it would probably take years to get
       | to scale.
       | 
       | In general though: Single network news subscriptions like this
       | encourage behavior that is a net negative for society. Right now
       | it's hard enough to convince people to change the channel and
       | step out of their bubble to form their own opinions. The last
       | thing society needs is for everyone to only have access to one
       | news channel. Especially one where the viewer is a direct
       | customer as it's only going to encourage these stations to give
       | the viewers more and more of the opinions they already agree
       | with. This will just make people even more opinionated which then
       | drives our politicians to continue down this path of zero
       | compromise and zero legislative productivity.
        
         | mikeryan wrote:
         | That's not going to happen. They're all competing entities with
         | different corporate ownerships.
         | 
         | I've done some work with a few NBCUniversal brands (Syfy,
         | Bravo, E) and while they've gotten more aligned in recent years
         | the individual brands are still competing with each other for
         | eyeballs and these are folks that are under a single corporate
         | umbrella and mostly in the same building (30 Rock).
         | 
         | In theory you could create a YouTube TV for news, or sports
         | only those efforts are non starters. If a provider wants MSNBC
         | they have to negotiate for a whole package of NBCU brands.
        
         | mastazi wrote:
         | We have that in Australia, AU$8/month.
         | https://flashnews.com.au/
         | 
         | The streaming service itself is owned by Streamotion which is
         | owned by Foxtel https://en.wikipedia.org/wiki/Foxtel
         | 
         | Includes many popular news services (Sky, Fox, CNN, CNBC,
         | Bloomberg, AlJazeera, NHK etc).
        
         | MrMan wrote:
         | It's called YouTube TV and it's awesome
        
         | drivers99 wrote:
         | Sling (Sling Blue option, $35/mo) has all of those in Sling
         | Blue except CNBC in which case you'd need the News Extra (Blue)
         | (+$6/mo).
        
       | ChrisMarshallNY wrote:
       | Good riddance. CNN has declined precipitously in general quality,
       | in the last couple of years, and CNN+ was really only a "Get your
       | pure and refined poo, here."
       | 
       | Def not worth it.
       | 
       | BTW: This has nothing to do with perceived (or actual) political
       | bent. I just feel like they threw all pretense of restraint to
       | the wind, and I couldn't trust them; even a little bit.
        
         | gsibble wrote:
         | They product has indeed gone way down hill with no pretense of
         | neutrality or even civility.
        
       | ThePowerOfFuet wrote:
       | https://archive.ph/Abyy0
        
       | bspear wrote:
       | Can't say I'm surprised
        
       | jonathanlydall wrote:
       | I don't live in the US and when I saw this article I told my wife
       | that CNN tried streaming and asked her to guess what they called
       | it, she got it right first guess.
       | 
       | I find the choice of the + suffix on almost all streaming
       | services both highly bizarre and mildly amusing.
        
       | TrevorJ wrote:
       | The first I heard of CNN+ was in the context of how badly it was
       | failing. I'm pretty immersed in the internet and our household
       | collectively has 3 or so streaming services.
       | 
       | It seems to me as if there advertising about the service did not
       | effectively target the key demographics.
        
       | jdrc wrote:
       | CNN non plus. didnt even know it was a thing
        
       | mc4ndr3 wrote:
       | Paywall.
        
       | kache_ wrote:
       | bye bye :) CNN's reputation is severely damaged and they'll never
       | recover
        
         | jjeaff wrote:
         | Doubtful. At least doubtful that the reputational damage will
         | be their demise. Fox News has done worse for longer and are
         | still the number one in cable news.
        
           | kache_ wrote:
           | number 1 in a pack of losers makes you the biggest loser
        
       | ComradePhil wrote:
       | They chose terrible timing to launch it.
       | 
       | They should have either done it while Trump was in office or
       | whenever Democrats lose the election next time... because that's
       | when their primary audience seems to seek comfort in their
       | stories about how they are in the right and how the opposition
       | are the bad guys.
       | 
       | In CNNs defense, they propably planned this with the expectation
       | that Trump would win the second term.
        
         | casralad wrote:
         | >their primary audience seems to seek comfort in their stories
         | about how they are in the right and how the opposition are the
         | bad guys.
         | 
         | Jesus fucking Christ. What would the opposition have to do for
         | you to believe they are the bad guys? Like a coup or something?
        
           | ars wrote:
           | Yes, a couple people storming the capital means that the
           | other 150 million people in the US are also "bad guys".
           | 
           | This attitude didn't help Hillary either when she put half of
           | the country in her "basket of deplorables".
        
             | rayiner wrote:
             | It did help--it got Trump elected. Tyvm.
        
       | 99_00 wrote:
       | Their top show gets around 700,000 viewers per day.
       | 
       | That's around the same as The Deadliest Catch: Bloodlines, a
       | spin-off of the original The Deadliest Catch, which has more
       | viewers.
        
         | Vladimof wrote:
         | Their views are too extreme, a bit like Fox, but the opposite.
        
       | zendaven wrote:
       | Unfortunate. I was going to use this to watch all of Parts
       | Unknown.
        
       | dmosley wrote:
       | Is this a record for shortest lived premium service? I feel like
       | it may be...
        
         | xeromal wrote:
         | What was that service that only worked on phones with in-house
         | made 10 minute TV shows? That one was incredibly expensive.
         | 
         | Edit: Quibi
        
           | filoleg wrote:
           | Was it Quibi?[0]
           | 
           | 0. https://en.wikipedia.org/wiki/Quibi
        
           | dmosley wrote:
           | Quibi was launched April 6th, 2020 and dissolved December 1,
           | 2020. It lasted nearly 8 months.
        
             | xeromal wrote:
             | You're right but now I want to calculate losses per day.
             | haha
             | 
             | Quibli burned through 1.75 billion USD. I wonder how much
             | CNN+ lost.
        
               | celestialcheese wrote:
               | The article mentions $300m USD to develop CNN+
        
               | rvz wrote:
               | > I want to calculate losses per day.
               | 
               | CNN+ lost $9.3M a day vs Quibi with $5.8M a day. [0]
               | 
               | [0]
               | https://twitter.com/trungtphan/status/1517177312424316929
        
               | wincy wrote:
               | So I wonder if they're laying off a bunch of people who
               | were running CNN+? Where does that money go? Salaries?
               | Marketing?
        
               | xeromal wrote:
               | That's an incredible amount of money to burn. Thanks for
               | looking that up!
        
               | bagels wrote:
               | Development time accounts for more than the time between
               | launch and shutdown.
        
           | [deleted]
        
       | vincentmarle wrote:
       | Yet another Scott Galloway prediction that went sideways:
       | https://marker.medium.com/how-cnn-can-save-itself-16a854f4d8...
        
         | fleddr wrote:
         | That in itself is worth 300M$. He's wrong about...well,
         | everything. And still adored. I want to know his secret.
        
       | xnx wrote:
       | Fail fast(?)
        
       | celestialcheese wrote:
       | This seems more like cost-cutting; the new
       | WarnerMedia/CNN/Discovery entity doesn't want competing streaming
       | services.
       | 
       | I'd imagine all of CNN and WarnerMedia programming moving onto
       | Discovery+ shortly and that killing this division was part of
       | "synergies".
       | 
       | Doesn't mean CNN+ was a roaring success, but it's just not enough
       | time to tell if it was a flop.
        
         | dragonwriter wrote:
         | > I'd imagine all of CNN and WarnerMedia programming moving
         | onto Discovery+
         | 
         | I thought the consistent messaging was that the branding of the
         | consolidated streaming service would be HBO Max, not
         | Discovery+.
         | 
         | > Doesn't mean CNN+ was a roaring success, but it's just not
         | enough time to tell if it was a flop.
         | 
         | Yeah, they planned a four year period to profitability with a
         | $1 billion investment over that period, 1 month doesn't tell
         | much of that story (though launching it while the merger was
         | going on and when it was in clear conflict with the incoming
         | brand strategy was an odd choice.)
        
           | tsimionescu wrote:
           | > Yeah, they planned a four year period to profitability with
           | a $1 billion investment over that period, 1 month doesn't
           | tell much of that story
           | 
           | If they were doing ok-but-not-great after 1 month, I would
           | agree. But their numbers were through the floor, they
           | basically didn't get anybody to join. And it's important that
           | for any media product, the first month is your biggest period
           | of growth, after your biggest launch and marketing push, and
           | before any kind of attrition has set in. If you can't grow
           | your media streaming service in your first month, you're
           | never growing.
        
         | rvz wrote:
         | > Doesn't mean CNN+ was a roaring success, but it's just not
         | enough time to tell if it was a flop.
         | 
         | The service CNN+ _shutdown_ quicker than Quibi did and lost
         | even more money per day than them. That is enough time and
         | money to call it a flop. They gave up and called it a month.
         | 
         | It is one of the worst product launches in history since Quibi.
        
       | gordon_freeman wrote:
       | I am a bit sad to see this as I was excited about CNN's library
       | of excellent documentaries and past shows such as Parts Unknown
       | and The Wonder List etc being available on CNN+. I also liked
       | Chris Wallace's interviews with various personalities. I just
       | hope that CNN+ content can be available when WB+Discovery(+CNN?)
       | service launches.
        
       | johndfsgdgdfg wrote:
       | CNN is the one the last few bastions of democracy. CNN has played
       | crucial role against racist xenophobic republicans. CNN thwarted
       | the propaganda effort by the racist republicans that COVID came
       | from China. WHO investigation has found that COVID most likely
       | came from outside China. I hope CNN cable would still go on
       | strongly in its effort to shutdown conspuracy peddling
       | republicans.
        
       | [deleted]
        
       | 29athrowaway wrote:
       | CNN is not about news, it is about opinionated hosts and guests,
       | i.e.: not journalism.
       | 
       | Journalism is about reporting events, not interpreting them. Tell
       | me what happened, not what you think about it.
        
         | dc-programmer wrote:
         | Opinionated hosts and guests is the only path to profitability
         | for cable news. Most people read or listen to their news now;
         | TV is for entertainment.
         | 
         | CNN's problem is that their "personalities" are absolute snore-
         | fests. Fox's bread and butter are their hosts but they are
         | doing fine for now (cable will die eventually). In the current
         | post-ironic zeitgeist, audiences are drawn to more
         | transgressive discourse. But Don Lemon can't make hot takes
         | when his audience is Deloitte managers and urban moms (also
         | he's terminally unfunny).
         | 
         | The left leaning media has become too safe and staid. I think
         | that's why left sympathetic people are drawn to the new "left"
         | podcasts like Chapo Trap House
        
           | 29athrowaway wrote:
           | Then they can call themselves political commentary,
           | entertainment... not news.
           | 
           | And sit in a sofa instead of a news room.
        
             | dc-programmer wrote:
             | They do have news segments. Every News org has news
             | sections and opinion sections that are de-lineated. I'm not
             | really a fan (they do have good investigative reporting
             | sometimes) but acting like they are aberration does not
             | make sense
        
               | 29athrowaway wrote:
               | It is the normalization of bad journalism. It is not more
               | acceptable because it is normal.
        
               | dc-programmer wrote:
               | That's a good point. On cable the distinction between
               | news and opinion is definitely blurred as compared to a
               | newspaper with a very clear editorial section
        
         | jiscariot wrote:
         | It is actually pretty amazing how quickly they self-imploded
         | their brand reputation the past few years, culminating with the
         | Brian Stelter self-own where he's whining how "they" are the
         | real journalists, not Joe Rogan.
        
           | throwawaylinux wrote:
           | The time when they made a calculated lie and said it was
           | illegal to possess leaked documents of the politician they
           | were carrying water for was really sad too. There's actually
           | countless instances of major deliberate lies and
           | misinformation like this from CNN going back over the years.
           | It's not a recent phenomenon.
        
         | BaseballPhysics wrote:
         | First off, this has little to nothing to do with the issue of
         | CNN+ closing, so it smells a lot like flamebait to me... but,
         | assuming this comment was made in good faith:
         | 
         | > Journalism is about reporting events, not interpreting them.
         | 
         | This is a description of an idyllic fantasy world that's never
         | existed.
         | 
         | One can (I think reasonably) argue that the current generation
         | of for-profit news is far more likely to spin the facts
         | according to a predetermined agenda in their never-ending
         | pursuit of viewership and associated profits.
         | 
         | But journalism has never, ever, involved simply "reporting
         | events". Just the decision as to which events to report on is
         | an editorial decision.
        
           | 29athrowaway wrote:
           | It is called journalistic integrity. They do not have it.
           | 
           | Your service as a journalist is to serve as a witness for
           | people that was not there.
           | 
           | Not to take advantage of that situation to persuade people
           | into believing your perspectives.
           | 
           | Sports journalism is the only objective journalism.
        
             | [deleted]
        
       | nonameiguess wrote:
       | I can't read whatever WSJ is saying about this because of the
       | paywall, but I under the impression it was a bit more complicated
       | than other comments reveling in the failure of a mass media
       | channel are indicating. AT&T spun off entertainment completely,
       | then Discovery and Warners merged, but that left a single company
       | running HBO Max, CNN+, and Discovery+, which is stupid. I believe
       | they plan to consolidate those into a single service, probably
       | using HBO branding, which is still by far the most reputable out
       | of what they own. I don't think it means CNN content won't stream
       | anywhere.
       | 
       | It's inevitable that more events like this will happen. Remember
       | when CBS hilariously "re-merged" with Viacom and CBS All Access
       | rebranded as Paramount+ and swallowed up PlutoTV and Nickelodeon?
       | There wasn't much reason to keep the others around.
       | 
       | Peacock and AMC+ stand out right now as having no reason to exist
       | on their own and seem ripe to merge with at least each other and
       | probably with something else, too.
        
         | samizdis wrote:
         | It's rather short, so:
         | 
         | > CNN's just-launched direct-to-consumer streaming service CNN+
         | is shutting down, a person with knowledge of the matter said.
         | An announcement is expected as early as Thursday, the person
         | said. Incoming CNN Chairman and Chief Executive Chris Licht,
         | who hasn't even officially assumed his role yet, told staffers
         | of the decision on Thursday morning, the person said. Andrew
         | Morse, the executive in charge of the service, is leaving the
         | company, the person said.
         | 
         | > The move to shutter the service on April 30, merely a month
         | after it launched, comes only a week after CNN's parent company
         | WarnerMedia was taken over by Discovery Communications.
         | Discovery's executives were dubious about the strategy of the
         | service even before its deal to acquire the company closed,
         | according to people familiar with the company's thinking.
         | 
         | > CNN's previous regime, with backing from former WarnerMedia
         | CEO Jason Kilar, spent $300 million on developing CNN+, people
         | familiar with the operation said. CNN wooed big-name talent,
         | including Fox News anchor Chris Wallace, to join the service.
        
           | smcin wrote:
           | They forgot to say 'Breaking News'.
        
       | jdlyga wrote:
       | This got caught up in the Warner Media merger and CNN's executive
       | leaving the company. Warner Media wants CNN to focus on hard
       | journalism, and the CNN+ content of soft shows doesn't really fit
       | with that. Plus, CNN+ never included the CNN cable channel since
       | it would put at risk their main cash cow: distribution agreements
       | to carry CNN. Warner Media wants to have HBO Max to be their big
       | all encompassing streaming service, so I doubt they see a need
       | for a separate CNN+ service anymore. The timing is interesting
       | though, since was launched right before the merger closed. I
       | wonder if the CNN folks just wanted to get this out the door
       | before the new leadership took over. I do give credit to Warner
       | Media execs for killing this early as soon as they decided on
       | long term plans for the combined company.
        
         | matthewdgreen wrote:
         | What I want to know is: are they ever going to release any of
         | the original content? E.g., Land of the Giants:
         | https://plus.cnn.com/plus/title-2244411
        
           | notatoad wrote:
           | Warner/Discovery already has at least two streaming
           | platforms, so it's a pretty good bet that all the CNN+
           | content will show up somewhere.
        
         | babypuncher wrote:
         | > Warner Media wants CNN to focus on hard journalism
         | 
         | Wait may we actually see some positive change come out of this
         | nonsense?
        
           | tootie wrote:
           | They can focus on hard journalism or they can be profitable
           | but they can't do both. Fox is incredibly successful and
           | charges many times higher rates for cable carriage but
           | running a fine-tuned outrage machine.
        
         | legitster wrote:
         | > CNN+ never included the CNN cable channel
         | 
         | This is the full stop. Leave it to a bunch of suits to come up
         | with a dairy subscription that doesn't come with milk.
        
           | jquery wrote:
           | This is kind of hilarious. who was cnn+ even supposed to be
           | for? I personally like CNN, and would probably pay <$x/month
           | or something to get it unbundled. But no way would I ever pay
           | for "cnn+" that doesn't even have cnn!
        
             | [deleted]
        
             | bombcar wrote:
             | There are some Disney shows you can't find on Disney+; but
             | the majority of what you think of as "Disney" is there. But
             | trying to have CNN+ not even include CNN is a huge branding
             | error at best.
        
               | vikingerik wrote:
               | It's worth pointing out the reasoning: the bigger factor
               | is the exclusivity that the cable providers get for
               | carrying CNN. The cable providers don't want you dropping
               | them because you can get CNN elsewhere, and CNN doesn't
               | want cable providers to think about dropping the channel
               | because customers can get it elsewhere.
        
               | cupofpython wrote:
               | which is why there should not have been a cnn+ to begin
               | with. they couldnt offer the only service of theirs that
               | people are paying for
        
             | the_snooze wrote:
             | ESPN+ is the the same way. It has "ESPN exclusives," but
             | only niche-tier live sports broadcasting that couldn't make
             | it to the cable-only ESPN channels.
        
               | fotta wrote:
               | ESPN+ is so annoying. It used to be that you could watch
               | anything streaming but not broadcast on cable with a
               | cable login, but they moved most of that content to
               | ESPN+. For example in the early Australian Open rounds
               | you could watch matches on smaller courts with a cable
               | login, but now you have to pay for ESPN+ for this even if
               | you have a cable login.
        
               | nwsm wrote:
               | Sure but the "niche-tier" live sports are very valuable
               | their audience, which cannot be said of the CNN+ content.
               | ESPN+ is very popular in my social circle to watch
               | college baseball, womens' sports, some MLS and European
               | soccer, and more obscure games in the big college
               | leagues.
               | 
               | Not only is there no alternative for this content, it was
               | unavailable entirely before ESPN+ launched. Of course I'm
               | not defending the lack of cable ESPN content on ESPN+; I
               | would love to have that as well.
        
           | dawnerd wrote:
           | Exactly. I signed up since they said "live" a few times but
           | what they mean by live is, a few pre-recorded live shows that
           | you can watch VOD.
        
           | TheCondor wrote:
           | Back in the day, CNN was a new thing, it was kind of amazing.
           | There was just news when you needed it or wanted it. Then
           | somehow it became a brand. HLN was supposed to just loop the
           | top stories every 30 minutes, you know Head Line News...
           | Somewhere, between the politically targeted "news" market and
           | streaming, it's a shell. Maybe worse than a shell, "CNN" and
           | "HLN" are literally just brands now, to the top decision
           | makers it's a channel with a pool of viewers, they could give
           | a shit about actual content.
           | 
           | The irony of all of this is that I think a lot of people
           | would pay a few bucks a month for a real hard news streaming
           | service. I could even imagine some sort of a package deal
           | where like the NYT or some other top shelf paper worked with
           | such a new service and you could get both as a package.
           | Ironically, or maybe not, the pay per household model of how
           | carriers pay for the content has really driven the lowest
           | common denominator and as more people pull out of cable, it's
           | actually strengthening the Fox like market share. During
           | lunch here at home, I'd love a 15 minute quick hit of news
           | and the market as I make a sandwich and eat it.
        
         | dragonwriter wrote:
         | > Warner Media wants CNN to focus on hard journalism, and the
         | CNN+ content of soft shows doesn't really fit with that.
         | 
         | Specifically, it doesn't fit the CNN brand vision. Discovery
         | already has _lots_ of brands (with various niches) tied to non-
         | news documentary and infotainment content.
        
         | rwc wrote:
         | That's exactly what happened:
         | 
         | "The decision puts an abrupt end to an ambitious and aggressive
         | venture that people familiar with the matter say rankled David
         | Zaslav, the new CEO of Warner Bros. Discovery, from the start.
         | Zaslav was annoyed by the decision of Jason Kilar, the former
         | CEO of WarnerMedia when it was owned by AT&T, to launch CNN+
         | just weeks before Discovery was set to take over operations.
         | But he was unable to communicate with WarnerMedia management,
         | owing to legal boundaries surrounding the merger process."
         | 
         | https://variety.com/2022/tv/news/cnn-plus-shut-down-warner-b...
        
       | evanmoran wrote:
       | My understanding is the old guard launched as the new guard
       | (Discovery-Warner: http://cnn.com/2022/04/08/media/discovery-
       | warner-media-merge...) was taking over. Probably should have
       | waited to see how the new management wanted to play it, but
       | likely the new team didn't have much say before everything
       | closed. If I was to guess they are pulling it now because the
       | numbers are terrible, but more importantly it needs to be
       | rethought to fit into an HBO Max + Discovery + CNN mega service.
        
         | BaseballPhysics wrote:
         | Exactly this. Everyone here is acting as though CNN+ was a
         | failure _as a product_ , when the real issue is that, in the
         | context of the Warner Media Discovery entity, the new
         | management no longer feels that product is aligned with their
         | corporate strategy.
         | 
         | I think we can expect a lot more of this kind of trimming as
         | the combined organization continues to remove redundant
         | services and programming, etc.
        
           | tsimionescu wrote:
           | It failed as a product _spectacularly_. 18k subscribers after
           | your first month and 300M$ is abysmal, below even obscure
           | YouTube channels.
        
             | BaseballPhysics wrote:
             | Do you have access to their internal modelling? I don't. I
             | have no idea what they were expecting.
             | 
             | I agree, that seems like a slow start, but that's a single
             | month in a very challenging quarter. Given Netflix, one of
             | the biggest participants in the space, missed their
             | subscriber projections by 2.7M in the first quarter, and
             | are forecasting a further 2.5M contraction, I see a very
             | crowded field where a niche offering should be expected to
             | find a small audience and grow slow.
             | 
             | Regardless, I stand by my claim that commenters are missing
             | the forest for the trees, here, and using this as an
             | opportunity to bash the CNN brand rather than stepping back
             | and looking at the broader context.
        
               | bavell wrote:
               | > Do you have access to their internal modelling? I
               | don't. I have no idea what they were expecting.
               | 
               | This info is already out there [0] and they were
               | laughably off the mark. They were expecting 2M subs this
               | year and up to 18M in four years, according to McKinsey.
               | 
               | It's funny watching people defending a dying brand. The
               | broader context is that CNN and the rest of cable news
               | has been self-immolating for awhile now and are circling
               | the drain, desperate to remain relevant.
               | 
               | [0] https://www.axios.com/cnn-plus-cuts-warner-brothers-
               | discover...
        
               | throwawaylinux wrote:
               | > Do you have access to their internal modelling? I
               | don't. I have no idea what they were expecting.
               | 
               | That's pretty rich considering you asserted it did _not_
               | fail as a product, then demanded this of someone who
               | disagreed with you (and is obviously right).
        
               | kansface wrote:
               | They brought in less than 50k dollars on a 300 million
               | investment with very high, ongoing operating costs.
        
           | captaincaveman wrote:
           | I did seem to fail as a product though too!
        
       | krasicki wrote:
       | I miss Ted Turner
        
       | xyzzy21 wrote:
       | Can you say "Quibi"?
       | 
       | So much in common.
        
       | chernevik wrote:
       | I don't know why anyone watches tv news of any kind in the first
       | place, it's uniformly shallow, reactive and ignorant. And biased.
       | Even with "breaking" events I'd rather wait for the papers,
       | though most of those are also terrible.
       | 
       | Of course, these channels and papers find audiences, so clearly
       | the market doesn't agree with me. Sigh.
        
       | MisterBastahrd wrote:
       | CNN+ was a stupid endeavor knowing that the ultimate goal was
       | always going to have to be consolidation of streaming services.
       | People don't want to have to subscribe to Discovery+ AND HBOMax
       | AND CNN+. Raise the price by a few bucks and throw it all under
       | one umbrella so that people are less likely to cancel from month
       | to month. These are people with business degrees and they can't
       | figure this out.
        
       | [deleted]
        
       | mark_l_watson wrote:
       | I heard that CNN+ had fewer viewers than small Indy news people
       | on YouTube.
       | 
       | Except for Democracy Now and (sort of) PBS, I am so disappointed
       | by the main news corporations. I remember when the news covered
       | multiple points of view and was generally interesting.
       | 
       | I am also tired of most of the small independent news bloggers,
       | YouTubers, etc. because they suffer from the same illness:
       | talking to their own bubble.
        
         | google234123 wrote:
         | Democracy Now is super left wing, though? I don't think they
         | cover many points of view.
        
       | [deleted]
        
       | JohnDeHope wrote:
       | A joint venture with Fox News where every 15min they switch
       | between liberal and conservative pundits would have been
       | interesting. Imagine the drama when folks get up for a drink,
       | come back, and sit down to somebody saying the polar opposite of
       | what the person before had been saying. I'd pay to watch people
       | watch that, just to see their heads explode.
        
         | colinmhayes wrote:
         | Jon Stewart wasn't a fan of this style
         | https://www.youtube.com/watch?v=aFQFB5YpDZE
        
           | tpmx wrote:
           | It's painful to see how sharp he was back then and then see
           | his current show. Something happened.
        
           | HWR_14 wrote:
           | AS Jon Stewart points out, a debate show could be great. But
           | that format is not a debate show.
        
             | colinmhayes wrote:
             | Turns out people don't actually want a debate show. Hard to
             | imagine how any for profit company that tries this ends up
             | with anything different.
        
               | HWR_14 wrote:
               | Has anyone ever tried a debate show, you know before
               | claiming it couldn't work.
        
               | colinmhayes wrote:
               | Many news programs do a great job at having a civilized
               | debate between the conservative and progressive views on
               | current issues. I'm partial to the PBS newshour.
               | Unfortunately, their ratings are in the gutter, even
               | without ads.
        
         | nextstep wrote:
         | You might be surprised by how little difference there would be!
        
         | scarface74 wrote:
         | The entire purpose of opinion news is for people to be fed back
         | their own opinions. Every time someone's opinion is challenged
         | by "their side" they find another outlet.
        
         | babypuncher wrote:
         | It would be funny, but I think this "one foot in a bucket of
         | ice, the other in a bucket of lava" approach to neutrality is
         | part of why political reporting has become so incredibly
         | polarizing. It leads to increasingly extreme outliers being
         | given a platform when they probably would have just been
         | ignored before.
        
           | cupofpython wrote:
           | it parallels the US court room. each side going all-in and
           | leaving it to the judge / jury to measure the relevance of
           | whats being said.
           | 
           | Only the news channels dont interact directly in front of the
           | viewer so it's like a courtroom where you only listen to one
           | lawyer talk. You have to go to a different room to hear the
           | other lawyer talk, and they are probably talking about the
           | topics in a different order and with a different kind of
           | focus
        
         | silisili wrote:
         | Hannity and Colmes was -supposed- to be that, and it was at
         | times interesting.
         | 
         | It was rather obvious though who the star of the show was
         | supposed to be, and Colmes was rather moderate. The conspiracy
         | theorist in me says they probably handpicked Colmes for that
         | role because he was a rather unattractive guy, and anything Fox
         | can do to make liberals look bad goes.
        
           | ARandomerDude wrote:
           | Colmes hosted one of the few left-leaning, nationally
           | syndicated AM talk radio shows in the 90s. I remember when
           | the show launched, the buzz was "big left/right AM talk shows
           | now square off on TV."
           | 
           | I don't know how old you are, but it really was quite a
           | different world before podcasts, YouTube, etc. The right
           | pretty much dominated talk radio, and there wasn't another
           | "talk" platform around.
        
             | silisili wrote:
             | Grew up in the 80's and 90's. Yeah, I remember a few. Had
             | an uncle who always had Limbaugh or Harvey on in the
             | background. I guess I didn't know about Colmes as I'd never
             | heard him until I saw him on TV I guess a bit later.
             | 
             | As a kid, and even today, I'm bewildered by the fact it was
             | and is still popular. Why do folks actively seek to listen
             | to things that will make them angry or get them worked up?
             | I guess it sells, but not to me.
        
               | 1270018080 wrote:
               | You probably doomscroll and fall victim to ragebaiting
               | without even realizing it. I know I do.
        
               | silisili wrote:
               | Well, I do keep checking on the realestate megathread
               | daily, so maybe there's something to that. More of a
               | 'misery loves company' thing I guess.
        
         | robonerd wrote:
         | Lock them in a cage with folding chairs and make it pay-per-
         | view.
        
         | bogomipz wrote:
         | This made me laugh out loud. Thanks for that. Perhaps Mike
         | Judge could produce it? Something in the article seems to
         | support just how fungible the CNN and Fox cable news-tainment
         | duopoly is. They increasingly appear to be just two sides of
         | the same news-tainment coin:
         | 
         | >"CNN wooed big-name talent, including Fox News anchor Chris
         | Wallace, to join the service."
         | 
         | In a NYTimes profile from last year Chis Wallace stated:
         | 
         | >"I just no longer felt comfortable with the programming at
         | Fox."[1].
         | 
         | It's worth noting that he was at Fox for 18 years. It's amusing
         | to think that his move to the CNN streaming service just
         | happened to coincide with his breaking point after almost two
         | decades. I believe CNN also made an offer to Megan Fox after
         | she exited Fox News.
         | 
         | My impression of CNN the last few years was that they seemed to
         | be they spending an inordinate amount of time talking about
         | whatever outrageous thing a Fox host just said on air. It's all
         | rather dystopian and meta. The article hints that Discovery
         | would like them to focus on hard-jouralism but I can't recall
         | the last time CNN was hard-journalism. The Ted Turner years,
         | the first Gulf war?
         | 
         | [1] https://www.nytimes.com/2022/03/27/business/media/chris-
         | wall...
        
           | rayiner wrote:
           | The Ted Turner years were great just generally.
           | https://www.tedsmontanagrill.com/
        
           | prasadjoglekar wrote:
           | It's not a dupoloy at all. Fox cable handily beats CNN and
           | MSNBC in daily ratings. Only thing beating Fox is the
           | mainline broadcast networks' evening news.
        
             | bogomipz wrote:
             | I didn't mean an actual economic duopoly, that was sarcasm.
             | I meant a duopoly in the sense of two poles of the
             | political spectrum that each seems to cater to exclusively.
        
           | kevin_thibedeau wrote:
           | The switch came with the W administration and the ramp up of
           | conservative rhetoric.
        
       | nabla9 wrote:
       | Warner Bros Discovery will merge HBO Max, Discovery+ and CNN+
       | 
       | (CNN+ was created before WB Discovery merger)
       | 
       | https://www.reuters.com/business/media-telecom/warner-bros-s...
        
       | meatsauce wrote:
       | "This is not a decision about quality; we appreciate all of the
       | work, ambition and creativity that went into building CNN+, an
       | organization with terrific talent and compelling programming"
       | 
       | That is pure comedy.
       | 
       | The reason why consumers said 'no thanks' is because CNN's
       | propaganda is known partisan trash and not journalism, nor is it
       | even remotely compelling for anyone short of those who sit to the
       | left of Chairman Mao.
        
         | csours wrote:
         | HAHAHAHAHAHAHAHAHAHAHAHAHAHA
         | 
         | The only news that sells IS partisan trash. We can all call out
         | the "other side" for their trash politics, that's very easy
         | [0]. At the same time, there is no reason to believe that a
         | "both sides" debate is going to be fruitful.
         | 
         | CNN is "team sports" politics. They want people to root for
         | their own team and they want to cover politics like teams
         | scoring points.
         | 
         | I think it's very easy to say that American Politics are very
         | broken, and seem to only become more so. Saying outrageous
         | things is a winning strategy right now. I see two counters to
         | this:
         | 
         | 1. Deep Conversations. Sound bytes and social media memes can
         | be very motivating, but cannot help people understand real
         | human experience. Only deep conversations in small groups can
         | really do that. Some long form media can also do this.
         | Unfortunately deep conversations don't sell well and they don't
         | scale well.
         | 
         | 2. Acknowledging the real human experiences that inform
         | people's outlook. Every controversy has preset entrenched
         | talking points. I'm not going to bring up an example here,
         | because then the replies would only be about the example. But
         | you can imagine any of the identity politics lightning rods,
         | and you can think of the main talking points. The surface level
         | of these arguments is so well worn and smoothed over that it's
         | hard to remember that people have real experiences related to
         | their point of view, and it's very easy to vilify people who
         | don't agree. Again, it takes real effort to understand where
         | someone else comes from and to disagree with them without
         | invalidating their experiences and feelings. This doesn't sell,
         | and this doesn't scale. No political party rewards this kind of
         | work.
         | 
         | But yes, Fuck the Communist News Network. That's an easy meme
         | to spread.
         | 
         | 0. https://en.wikipedia.org/wiki/Fundamental_attribution_error
        
         | iamjake648 wrote:
         | > sit to the left of Chairman Mao.
         | 
         | What world do you live in? Your caricature would be laughable
         | if wasn't so disconnected with reality.
        
         | dmead wrote:
         | Is it? Or is it because their best show features a guy who
         | killed himself years ago?
         | 
         | I honestly don't understand the charges that CNN is left
         | leaning. The way people talk about it you'd think it was mother
         | Jones or the young Turks or something.
        
         | BaseballPhysics wrote:
         | And this comment is the kind of empty partisan flamebait that
         | lowers the discourse around here. Can we _please_ have a
         | conversation about this without turning it into a US political
         | food fight? Or am I just too old school to think that 's
         | possible?
        
       | smm11 wrote:
       | I'm not sure even Google has abandoned something so quickly.
       | Impressive.
       | 
       | The end of this sort of "news" is near, I believe.
        
         | hajile wrote:
         | This is on par with the failed Microsoft Kin phones except that
         | the Kin went 2 months and the servers were kept running for 7
         | months.
        
         | brimble wrote:
         | The end of CNN, maybe. Fox News seems to be doing fine. It's
         | wall-to-wall alternate-reality stuff that turns out to be false
         | or deliberately misrepresented, when I give it even a cursory
         | check, but it's doing fine.
        
           | Ourgon wrote:
           | You're implying that Fox is special in producing _wall-to-
           | wall alternate-reality stuff that turns out to be false or
           | deliberately misrepresented_. The reality is that CNN is
           | going down _because_ they have been producing, to use your
           | term, _wall-to-wall alternate-reality stuff that turns out to
           | be false or deliberately misrepresented_. From _Russian
           | Collusion_ to _Hunter Biden 's laptop_, from uncritically
           | parroting COVID-related panic porn to similarly uncritically
           | parroting race and gender baiting activists and everything in
           | between, CNN is going down because their specific flavour of
           | alternate reality is rapidly going out of vogue. Fox is on
           | the ascendant because they have been railing against whatever
           | CNN (and MSNBC and ABC and CBS and PBS and NPR and the NYT
           | and WaPo and...) pushed forward. If all those latter actors
           | were to disappear Fox would suffer since their brand gains
           | its popularity in part from opposing them.
        
           | tempnow987 wrote:
           | I was curious about their hunter biden coverage. I don't
           | watch it by heard they did a lot about stuff with China and
           | other countries supposedly in their alternate reality doing
           | deals with him that he may not have reported / paid taxes on
           | etc.
           | 
           | I know WaPo called the claims there was a laptop with dirt a
           | russian misinformation campaign. I think facebook downranked
           | stories about stuff with Hunter Biden as misinformation. I
           | think twitter cancelled the NY Post's twitter account because
           | of this. So the misinformation got shot down.
           | 
           | My problem was (as a max dem donor) I worry that the claims
           | that anything negative about dems is misinformation or an
           | alternate reality means folks might miss some actual
           | problems.
           | 
           | Again, glad to see Hunter was cleared - but eventually
           | someone on the left will do something dicey that will be
           | true, and then you start to lose trust if you call things you
           | don't like misinformation.
           | 
           | Fox is doing something right that is getting folks to watch
           | them.
        
       | unethical_ban wrote:
       | That was quick. I read an article about three weeks ago about
       | Chris Wallace "looking forward" to his new show on CNN+. They
       | also had Audie Cornish signed up! Wow.
        
       | mbostleman wrote:
       | Seems to me like an epic swan dive in to the mosh pit right at
       | the moment the crowd parted.
        
       | Ourgon wrote:
       | The real question is what they thought would happen. Launching a
       | for-pay venue hosting the same people hosting the same type of
       | content which has driven their viewership into the ground on
       | cable - or, to be more precise, on airports all over the western
       | hemisphere since that was about the only place most people ever
       | were exposed to CNN - was a sure-fire recipe for failure. Those
       | who planned this and executed upon those plans were either
       | desperate or so wrapped up in their own bubble that they could
       | not see the reality of CNN having lost nearly all credibility.
        
       | donsupreme wrote:
       | Feels like existential crisis for CNN. Ironically their shrinking
       | rating could be rescued if Trump is seriously making a run for
       | 2nd term.
       | 
       | They really changed their identity from an unbiased news source
       | during Trump era, and I think Trump back in the fold could
       | actually help their rating.
        
         | memish wrote:
         | You're right and I worry they will try to bring Trump back.
        
       | s1mon wrote:
       | It's fascinating how many big failures like this happen before
       | I've heard of the product. I spend a lot of time reading the news
       | (NYTimes, SFChronicle, Twitter, HN, etc.), so I don't think I'm
       | somehow clueless. The first I heard of CNN+ was after the
       | shutdown decision. Perhaps they didn't bother to market and
       | advertise this properly. I couldn't get away from Disney+ or
       | Apple TV+ ads before and after they launched.
        
       | daveslash wrote:
       | I'm sorry, this is a dumb comment.... but every time I hear
       | "plus" after a streaming service (CNN+, Disney+, Paramount+,
       | etc...) - all I can think of is _" Grape Juice Plus"_
       | 
       | Edit: Wow, didn't expect the down votes, but okay. Grape Juice
       | Plus is a reference to Planet of the Apes - specifically, the 3rd
       | movie in the sequence - the 1971 movie " _Escape from the Planet
       | of the Apes_ ". When Zira tries wine for the first time and asks
       | "what is this?", instead of saying "wine", they say "that's, uh,
       | grape juice plus". For whatever silly reason, that scene always
       | stuck with me.
        
       | zicxor wrote:
       | Very interesting. https://inside.com/business/posts/cnn-looks-
       | doomed-280568
        
       | vondur wrote:
       | I'm not surprised this happened. CNN itself is struggling and
       | it's ratings have been dropping.
        
       | meatsauce wrote:
       | "The failed service was the brainchild of former CNN president
       | Jeff Zucker"
       | 
       | That really says it all.
        
       | subsaharancoder wrote:
       | One CNN is bad enough, CNN+ is just traaash on steroids!
        
       | mountainofdeath wrote:
       | Grand opening...grand closing.
       | 
       | There was a time when CNN was real news like the BBC and not a
       | somewhat-centrist entertainment channel.
        
         | urmish wrote:
         | > real news like BBC
        
           | mFixman wrote:
           | The BBC is the most biased media channel if you don't count
           | all the rest.
        
         | davisonio wrote:
         | > somewhat-centrist
        
           | meatsauce wrote:
           | That's hilarious. CNN is about as 'somewhat centrist' as Hugo
           | Chavez.
        
             | cwkoss wrote:
             | CNN is very economically conservative, it's just socially
             | (cynically 'performatively') liberal.
             | 
             | Ask your local Bernie bro what coverage was like when he
             | was campaigning for social programs that would materially
             | benefit the lower and middle classes.
        
               | robonerd wrote:
               | > _CNN is very economically conservative, it 's just
               | socially (cynically 'performatively') liberal._
               | 
               | 'Corporate values'
        
             | wbsss4412 wrote:
             | This is just a baffling comparison.
             | 
             | I realize it's hyperbole, but it's still baffling.
        
           | orthecreedence wrote:
           | > Capitalists are leftists
        
         | karolist wrote:
         | Lately I am enjoying Deutsche Welle in English the most as a
         | non politically biased news source, much more so than BBC.
        
           | smcin wrote:
           | For European, or international, affairs? Which issues did DW
           | cover more neutrally than the BBC?
        
         | throwawaylinux wrote:
         | What's centrist entertainment?
        
         | mdoms wrote:
         | CNN today is not "somewhat centrist" unless your only bar is
         | MSNBC. Over the past half decade CNN has veered into full blown
         | left wing activism.
        
           | orthecreedence wrote:
           | I know. I can't turn on CNN for more than 30 seconds without
           | hearing about seizing the means of production from the
           | capitalist ruling class and abolishing commodity production.
        
             | Amezarak wrote:
             | There exists more than a "communism to laissez-fairs
             | capitalism" axis when people are talking about right vs
             | left. I don't think it's productive to point this out when
             | I think it's generally understood what they mean in this
             | specific context. In "mainstream" American politics (by
             | which we can define by what appears on television and
             | newspapers") "left" implies mostly advancing the
             | progressive front on racial and sexual issues, as
             | distinguished from the American right, which would rather
             | stop where we are on those social issues and cut taxes or
             | something. Both of them sometimes play a little lip service
             | to the other issues but not much more, since most other
             | things are dictated by long-term service personnel and/or
             | large mega corporations.
             | 
             | Even that I don't think should really be thought of as a
             | single axis - though they're few enough now, there's
             | reactionaries who see capitalism as the source of all
             | modern ills beginning with a very old ideological tradition
             | that would look down just as much on communism.
        
           | dragonwriter wrote:
           | If not an intentional lie, this could only be said by someone
           | who has no idea what "left-wing" means.
        
             | nicky0 wrote:
             | How would you describe the political leanings of CNN?
        
               | monocasa wrote:
               | Broadly neo-liberal, probably closest to Ordoliberalism
               | if one branch had to be picked.
        
               | tjpnz wrote:
               | Centrist or centre-right if judged by non-US standards.
        
         | shadowgovt wrote:
         | 3/4ths of BBC's funding apparently comes from the license fee
         | every Brit with a TV is charged, and I can't help but think
         | that the only hard-news media that can survive these days is
         | one with a captured income stream.
        
           | woodruffw wrote:
           | PBS seems to do pretty well! As best I can tell, they have
           | virtually no captured income streams (other than people
           | forgetting to cancel their donations).
        
             | bin_bash wrote:
             | My understanding may be wrong but I thought the Koch
             | brothers have been heavily bankrolling PBS
        
               | woodruffw wrote:
               | I think your understanding is wrong. PBS receives the
               | majority of its money from small donors, followed by the
               | federal and state funds.
               | 
               | The Koch brothers were involved in the Meredith
               | Corporation's purchase of Time back in 2017, but I think
               | that's the most direct involvement they've had with media
               | institutions _themselves_. They 're much bigger fans of
               | the "independent institute that writes policy briefings
               | for conservative politicians" model.
        
               | colinmhayes wrote:
               | I believe the Koch brothers are bankrolling the newshour,
               | but not PBS as a whole. By the way David is dead now, and
               | I don't think Bill was considered part of the "Koch
               | Brothers" since he was bought out of the company decades
               | ago. Really it's just Koch brother now I guess.
        
               | bin_bash wrote:
               | yeah I'm off on many accounts, I think I was misled
               | remembering newshour and nova's preroll Koch ads. Thanks
               | for setting me straight.
        
           | scrlk wrote:
           | >3/4ths of BBC's funding apparently comes from the license
           | fee every Brit with a TV is charged
           | 
           | Note that you only have to buy the TV licence if you watch
           | live TV or use the BBC iPlayer streaming service.
        
       | bhaney wrote:
       | Never heard of CNN+ until just now. Odd way to be introduced.
        
       | neonate wrote:
       | https://archive.ph/Abyy0
        
       | circa wrote:
       | I really can't believe a group of people sat around and gave the
       | green light to this thing from the start. It seems like such a
       | bad idea from and before the start.
        
       | tomohawk wrote:
       | They lasted longer than I expected.
        
       | jmyeet wrote:
        
         | TheAceOfHearts wrote:
         | Why would I pay for their service when I can get equivalent
         | levels of political hot takes on YouTube for free?
         | 
         | They should've just made a YouTube channel and allowed
         | subscriptions. A couple politically involved YouTubers seem to
         | be doing just fine. I haven't verified this, but I've heard
         | that some of them even get more views than regular CNN.
        
           | jmyeet wrote:
           | I'm not saying you should. It was an observation not an
           | accusation.
           | 
           | I honestly don't know what they should do. I was just
           | convinced CNN+ was never going anywhere.
        
         | meatsauce wrote:
         | That is a massive stretch of the imagination that could only
         | ever come from the far left organization known as 'Media
         | Matters.'
        
           | jmyeet wrote:
           | Media Matters didn't doctor Carlson's audio. Are you saying
           | it's fake? His own words plus the agreed facts of the case
           | are pretty damning on their own.
        
       | kgermino wrote:
       | I give them credit for trying and failing quickly.
       | 
       | I personally don't see how it was ever going to work, but it's
       | not my business and I don't know what I'm talking about. They
       | clearly thought they had a chance, tried it, saw it flop, and are
       | willing to quickly admit the mistake and stop the bleeding. You
       | can't succeed if you're not willing to fail.
        
         | dragonwriter wrote:
         | > I give them credit for trying and failing quickly.
         | 
         | They didn't fail, they got a new owner with different brand
         | vision.
        
         | lkxijlewlf wrote:
         | Exactly. The worst thing you can usually do is stay still. Try
         | and fail, try and succeed, those are good things. Not trying is
         | not good.
        
           | meatsauce wrote:
           | Spending a quarter of a billion dollars to fail this bad so
           | quickly is not trying; it is gross incompetence.
        
             | lkxijlewlf wrote:
             | I don't believe you can look at that dollar figure alone
             | and decide that.
        
               | bavell wrote:
               | Right, you also have to look at the embarrassingly low
               | subscribers they got using that dollar figure.
        
         | joegahona wrote:
         | I am torn between "I give them credit for trying and failing
         | quickly" and "How on earth did user/market research not show
         | them this would be the result?" I.e. I would love to know if
         | the latter had been optimistic and disproven by the reality.
        
           | thefreeman wrote:
           | I think this is actually a result of the WarnerMedia /
           | Discover merger. In a different article they say that the new
           | CEO wants to consolidate under a single streaming service. So
           | they are likely just going to move the content into
           | Discovery+ or HBOMax.
        
             | tsimionescu wrote:
             | They spent 300 million on this and got 18k subscribers.
             | There are single youtubers who have more paying patrons on
             | Patreon than that. Merger or not, CNN+ was never going to
             | crawl, nevermind fly.
        
           | moralestapia wrote:
           | >"How on earth did user/market research not show them this
           | would be the result?"
           | 
           | Oh but it did! That's the problem when you pay people a lot
           | of money to find the evidence you tell them you want
           | 
           | Unfortunately, reality does not care about said "studies".
        
           | notreallyserio wrote:
           | It's possible it didn't cost that much to develop, or that
           | what they did develop can be used for non-plus products.
           | Might have been deemed worth a small risk.
        
             | jjeaff wrote:
             | Most all of these streaming setups are white label of a
             | handful of existing products.
        
           | memish wrote:
           | It's another example of how disconnected the elites are from
           | reality.
        
             | [deleted]
        
             | A4ET8a8uTh0 wrote:
             | It is an oddly emotionally satisfying rationale and I
             | reflexively agree.
             | 
             | But upon closer examination part of me wonders if this
             | particular project was a victim of creation by committee,
             | where there was only one person, who could make decisions
             | and the rest were well-paid bobbleheads.
             | 
             | I have no doubt marketing did their research ( and as much
             | as I hate ads, marketing people look for how things really
             | are ), it is possible only some pieces filtered up and/or
             | dissenting voices were just drowned out by 'why are you
             | holding us up?' type of responses.
             | 
             | I am obviously speculating here, but elites ( however you
             | define them ) are people too and subject to most of the
             | same issues as most of us.
        
               | meatsauce wrote:
               | I think you're spot on. CNN, as a company, is not run
               | like a news organization any more. There is a specific
               | objective and the content they produce is designed to
               | influence rather than to inform. The broader market is
               | onto this dynamic. They are selling a very specific
               | product to a specific audience. It turns out that the
               | audience doesn't think it is worth much.
               | 
               | This is another sign that CNN is on life support.
        
               | [deleted]
        
               | tsimionescu wrote:
               | While I personally agree with you, it's also important to
               | note that CNN+ had none of the news content of CNN,
               | apparently...
        
               | billllll wrote:
               | I like your level-headed take.
               | 
               | Having been in the trenches on a large scale initiative
               | gone awry, my hunch would be the same as yours: the lack
               | of strong/well informed leadership leads to bad decision-
               | making despite all the checkboxes being checked (market
               | research, etc).
               | 
               | In that case, it's easy to blame the "elites" (who
               | certainly do deserve blame). Doing so blindly without
               | deeper reflection is cathartic but not too productive or
               | meaningful. A lot of times, the "elites" are victims of a
               | system bigger than them (established culture, procedures,
               | politics, etc). Spending energy to change said system
               | would IMO be more productive than playing the blame game.
        
         | rvz wrote:
         | > I give them credit for trying and failing quickly.
         | 
         | What ever happened to _' pivoting'_ rather than giving up and
         | throwing in the towel?
         | 
         | I don't think any investors would be happy with projects just
         | giving up and losing their money like what had happened to
         | Quibi. The difference is, that the raised money for Quibi was
         | returned back and CNN+ lost. it. all.
         | 
         | Totally giving up even after what happened to Quibi is
         | inexcusable for CNN. It means that they have not learned
         | anything and have admitted to repeating the same mistakes they
         | did and lost more money and shut down quicker than Quibi.
         | 
         | Now they are part of list of the worst launch failures in
         | history. Oh dear.
        
           | robonerd wrote:
           | With only 18k subscribers, trying to salvage that situation
           | with a pivot seems like a manifestation of the sunk costs
           | fallacy to me. 18k is miniscule even by _rando on youtube_
           | standards.
        
         | hajile wrote:
         | This wasn't a 1M startup venture that failed.
         | 
         | It was 300M in complete losses. That's a crazy amount of money.
        
         | fastball wrote:
         | Not sure blowing $300M counts as failing quickly.
        
       | TheAceOfHearts wrote:
       | Everyone should get a $300m fuck-up as a treat.
       | 
       | It's actually rather mind-blowing that so much money was invested
       | in such a system. How does that possibly make sense? According to
       | this service [0], CNN has an annual revenue of $190m.
       | 
       | Is this some kind of money funneling scheme or an exec's pet
       | project? How do these execs remain so rich after wasting massive
       | amounts of money on projects that seem doomed to fail right from
       | the start? Seeing this makes me wish you could somehow directly
       | short projects of this nature from large companies.
       | 
       | [0] https://www.zippia.com/cnn-careers-17754/revenue/
        
         | ren_engineer wrote:
         | Probably similar to Hollywood accounting where even a massive
         | loss is just used to avoid paying taxes on profits in other
         | places. Big companies really can't lose
        
         | tonguez wrote:
        
           | scarface74 wrote:
           | Did this just turn into a QANon board?
        
         | aperson_hello wrote:
         | 190M doesn't pass the sniff test for revenue - as 38k/employee
         | probably doesn't pay their average salary (much less overhead,
         | equipment, travel, etc.). This might be their gross profit
         | though?
         | 
         | Here's a source for $1.7B revenue (sounds more reasonable):
         | https://www.pewresearch.org/journalism/fact-sheet/cable-news...
         | 
         | But, your point still stands!
        
           | hajile wrote:
           | I wonder if they mean net profit. Their number would be
           | around 11% of that 1.7B which seems on point.
        
         | scarface74 wrote:
         | Google is like "hold my beer".
         | 
         | https://killedbygoogle.com/
         | 
         | How much money does Google waste on products that are vanity
         | projects so engineers can show "impact" and "scope" that get
         | killed within a year?
        
           | xnx wrote:
           | As a Google enthusiast, I appreciate the comprehensiveness of
           | that list, but what it includes is ridiculous. A toy watch
           | face app ("Together") doesn't belong in the same list as
           | Google Reader.
           | 
           | I don't think I saw anything on that list that cost $300
           | million and was killed after a month.
        
             | scarface74 wrote:
             | Wouldn't it be better to kill something fast instead of
             | letting it linger after people are counting on it?
             | 
             | But then again, CNN didn't abandon a project that ruined
             | streets throughout an entire city..
             | 
             | https://www.theverge.com/2019/4/16/18381466/google-fiber-
             | lou...
        
         | bloodguard wrote:
         | Money laundering? Shareholder lawsuit bringing in a forensic
         | accountant would be interesting.
        
         | djohnston wrote:
         | Because there is no tangible accountability once you reach the
         | executive level. The worst you get is a golden parachute wide
         | enough to retire 50 normies.
        
         | CyberRabbi wrote:
         | > Is this some kind of money funneling scheme or an exec's pet
         | project?
         | 
         | Nearly every large scale institutional / bureaucratic
         | initiative is a money funneling scheme. It doesn't cost 300M to
         | get a streaming service off the ground. Execs and middle
         | managers all the way down figure out some way to inflate the
         | budget and redirect it in ways that will profit them. It's
         | worse in government, exorbitant amounts of tax money is
         | extracted as profit.
        
         | kristjansson wrote:
         | That revenue figure seems wildly inaccurate. Pew (via a third
         | party research firm) estimates CNNs 2020 revenue at $1.7B:
         | 
         | https://www.pewresearch.org/journalism/fact-sheet/cable-news...
        
         | _fat_santa wrote:
         | I have a hard time understanding how it can cost $300M to
         | stand-up a platform like that. Like where are they spending
         | their money? Can someone in this space enlighten me about how
         | this kind of stuff is so expensive. It it just all about
         | contracts and broadcast rights?
        
           | brentm wrote:
           | Marketing spend was a big part.
        
             | legitster wrote:
             | Of which, a lot was probably spent on their own in-house
             | platforms.
        
             | quux wrote:
             | really ineffective marketing spend if you ask me. I watched
             | a fair amount of CNN during the early phases of the Ukraine
             | war and I would be hard pressed to tell you what shows CNN+
             | offered that were compelling enough to justify yet another
             | streaming subscription. I vaguely know Chris Wallace had a
             | show but I think I learned that from a NYTimes profile, not
             | any of CNN's marketing.
        
               | bombcar wrote:
               | Incredibly ineffective marketing spend - the first time I
               | heard of CNN+ was all the "CNN+ is completely dead"
               | articles.
        
               | usrn wrote:
               | Same here and it launched as I was making a transition
               | from hard left to hard right and moving from an urban
               | area to a suburban area so I should have been in pretty
               | much every group you could possibly target (except maybe
               | people who watch CNN?)
        
               | ethbr0 wrote:
               | The problem with modern CNN is that it learned the wrong
               | lessons from Fox: market personalities and mix opinion
               | with news.
               | 
               | CNN was at its best when it had none of that. What was
               | interesting was live reports from Baghdad as AA lit up
               | the sky, not anyone's opinion or the name attached. You
               | know, what used to be called "news".
        
           | wmf wrote:
           | I assume much of the money was for original content. There's
           | a $100B+ bubble in original streaming content going on right
           | now.
        
             | jlmorton wrote:
             | That's not a bubble. The film and television business has
             | always been huge, and consumers pay to watch it. It's not
             | even clear there's been any increase in real terms. There
             | might be a shift to streaming, but the industry size has
             | remained relatively constant in real terms.
        
               | scarface74 wrote:
               | Netflix has spent years borrowing more money than it
               | makes to produce and obtain content.
               | 
               | The other major streaming services outside of Apple and
               | Amazon can take advantage of the "flywheel" where they
               | can make money on the same content multiple ways -
               | syndication, video on demand, theatres etc.
        
               | cwkoss wrote:
               | The supply of content has exploded by several orders of
               | magnitude. Much of it is totally free. Heck, some
               | evenings I pause a show and find myself having spent 2
               | hours scrolling tiktok.
               | 
               | Video IP is drastically overpriced right now, and its
               | never going to return to 1990's levels of cultural
               | dominance.
        
               | volkk wrote:
               | > The supply of content has exploded by several orders of
               | magnitude. Much of it is totally free. Heck, some
               | evenings I pause a show and find myself having spent 2
               | hours scrolling tiktok.
               | 
               | i'm of the opinion that a big reason for this is while
               | quantity has gone up, quality has plummeted. if you were
               | watching something interesting/worthwhile, you would have
               | been less likely to find tiktok more interesting than the
               | crap on netflix.
        
               | throwaway0a5e wrote:
               | >i'm of the opinion that a big reason for this is while
               | quantity has gone up, quality has plummeted.
               | 
               | Two dudes with a couple middling cameras and a tripod can
               | shoot stuff that passes for professional.
               | 
               | Look at the big YouTube channels. They're as good or
               | better than reality TV ever was.
        
               | cwkoss wrote:
               | My takeaway is that with so many different alternatives,
               | its becoming decreasingly economically rational to
               | produce series/film. The budget of the series I was
               | watching was almost certainly 100x+ the budget of the
               | random people on tiktok I was scrolling past,
               | collectively.
        
               | ethbr0 wrote:
               | IMHO, a little of column A and a little of column B. It's
               | happening from both sides.
               | 
               | As quantity goes up, cultural relevance of any particular
               | single show goes down.
               | 
               | Thus it becomes harder to run a platform on "one" hit,
               | thus everyone turns to the Netflix model of a billion
               | micro-targeted shows, thus demand for content becomes a
               | series of niche requirements, and anything actually
               | creative has to percolate through them (a la _Joker_ 's
               | "Sure, I'm a superhero movie" or _La Casa de Papel_ 's
               | "Sure, I'm a Spanish Ocean's Eleven" or _Dark_ 's "Sure,
               | I'm a German Stranger Things").
               | 
               | That's hard, and so what you actually get for the
               | majority of content is the media equivalent of a box of
               | Crayola crayons -- 256 different colors, with zero depth
               | under the surface.
        
           | tootie wrote:
           | Marketing and talent. They probably had to give Chris Wallace
           | and Audie Cornish multi-year commitments to spend their
           | reputation on a risky venture.
        
           | bogomipz wrote:
           | I think there's probably some insight in this quote from the
           | article:
           | 
           | >"CNN wooed big-name talent, including Fox News anchor Chris
           | Wallace, to join the service."
           | 
           | It's probably less a tech spend and more of on-air talent and
           | content spend. I believe they already had a streaming app so
           | presumably they would have leveraged that existing work. This
           | being said it is still an eye-popping sum for an entry into
           | an already overcrowded market.
        
             | gcanyon wrote:
             | It's insane to me that companies keep paying ex-Fox-talent
             | to go mainstream. That's like paying porn actors to make
             | the jump to non-porn media: the skill sets required and
             | reputation needed are just different. There are a few
             | exceptions on both sides, but (sorry not sorry) Chris
             | Wallace is not his father, and can never be his father.
        
               | robonerd wrote:
               | I suspect most of these people don't really hate each
               | other as much as they pretend on TV. That goes for
               | politicians too. There are exceptions I'm sure.
        
               | bogomipz wrote:
               | Mike Wallace was sui generis and very much hard
               | journalism . There's a actually good documentary on him
               | called "Mike Walllace is Here."
               | 
               | https://www.imdb.com/video/vi3821321241
        
           | newman314 wrote:
           | Zucker was trying to spend big to get into the streaming
           | space. For example, poaching Kasie Hunt...
           | 
           | "CNN is trying to hire dozens of people to help fuel its move
           | into the streaming arena, and one person familiar with the
           | matter said Hunt was offered an annual salary of between $1
           | million and $1.5 million that NBC News felt it simply could
           | not match. This person suggested that Hunt could play a
           | pivotal role in CNN's streaming efforts, appearing online at
           | moments of great national importance, such as during
           | presidential elections."
           | 
           | https://variety.com/2021/tv/news/kasie-hunt-departure-nbc-
           | ne...
        
             | JackFr wrote:
             | Signaling maybe? When Fox was becoming the 4th TV network,
             | they massively overpayed for NFL football, but it sent the
             | message to affiliates that they were serious and not half-
             | assing it.
             | 
             | The signaling theory doesn't necessarily translate to a
             | consumer subscribers, but maybe to other industry players.
        
           | ianmf wrote:
           | They probably cut market research funding to obtain that
           | $300M.
        
             | creaghpatr wrote:
             | They retained McKinsey to forecast adoption, bet that
             | wasn't cheap.
        
               | chiefalchemist wrote:
               | Inverse to the number of subs
        
           | A4ET8a8uTh0 wrote:
           | Advances for talent; that is likely a good chunk of it.
        
         | A4ET8a8uTh0 wrote:
         | It is pretty amazing, when you see it in raw numbers.
         | 
         | You might be onto something. I work in a very different
         | industry, but I recently found out I am part of two separate
         | projects championed by different executive teams with two
         | different vendors working on the same solution. Pet projects
         | are a time honored tradition of executives since time
         | immemorial.
         | 
         | I do not accept the possibility it is a mistake. It is some
         | weird corporate politics that is way above my pay grade.
        
           | CyberRabbi wrote:
           | > It is some weird corporate politics that is way above my
           | pay grade.
           | 
           | If you looked into these things you'd see it's very much
           | below your pay grade.
        
         | subsubzero wrote:
         | hey this is ATT we are talking about(CNN's parent owner), they
         | paid $85B for Warner bros in 2018, and really haven't seen much
         | a return on their investment with Game of Thrones winding down,
         | the new matrix movie being horrible, and then spun it off for
         | half its value ($43B). Lets then look into directv the other
         | dud that ATT bought for $67B and spun it off a few years later
         | into a $16.25B standalone company. For those who are keeping
         | count thats $92B lost in the matter of a few years which is
         | astonishing!
         | 
         | CNN itself is a deeply troubled network, its old CEO(Zucker)
         | had to step down due to sleeping around with a direct report,
         | Chris Cuomo (a cnn exec)was fired for helping out his
         | brother(the Gov. of NY) escape sexual assault allegations,
         | another top CNN producer(John Griffin) was arrested(and fired)
         | on child molestation charges. In addition to all that the
         | viewership is sinking like a rock so its not surprising that
         | CNN+ was dropped so quickly.
        
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