[HN Gopher] The fake artists problem on streaming platforms
       ___________________________________________________________________
        
       The fake artists problem on streaming platforms
        
       Author : jger15
       Score  : 77 points
       Date   : 2022-04-12 16:11 UTC (6 hours ago)
        
 (HTM) web link (tedgioia.substack.com)
 (TXT) w3m dump (tedgioia.substack.com)
        
       | scantron4 wrote:
       | If generic jazz can easily substitute "important" jazz it just
       | means your important jazz doesn't have the value you ascribe to
       | it, especially not in the context of "things for background
       | music."
       | 
       | I don't think this is saying anything about more active music
       | consumption where people are actually listening to it. I
       | personally get annoyed if more than 20% of a mix is songs I
       | haven't already upvoted so there isn't a lot of room to bring in
       | weird knockoff artists into my streaming--in fact I saw a recent
       | article that talked about the current problem with streaming is
       | that 90% of profits come from titles older than 18 months so it
       | is harder to break through with new songs (the opposite of radio-
       | driven sales where most profits came from new albums). That seems
       | to be the opposite of "no one cares what they listen to so
       | spotify can just redirect profits wherever they like."
        
         | nerdponx wrote:
         | Are these artists even "fake"? Are they "bad"? Or are they just
         | mediocre and good enough for background music?
         | 
         | I guess the complaint is that jazz is still kind of a niche
         | genre, compared to "background music that generally resembles
         | jazz". But maybe real jazz is actually less good as background
         | music compared to not-quite-jazz. Otherwise, why aren't actual
         | jazz labels putting effort into playlist placements like these
         | so-called fake artists are?
         | 
         | Or is the assertion that Spotify themselves is populating their
         | platform with no-name artists, to avoid paying record label
         | royalties? Maybe you can take issue with vertical integration,
         | but that doesn't make the artists involved "fake".
        
           | giraffe_lady wrote:
           | Most people I've run across who say they like jazz do not
           | like music by contemporary musicians who consider themselves
           | to create jazz. Jazz right now is wildly diverse but overall
           | pretty weird, pretty electronic, very sonically influenced by
           | hip hop, metal, and pop. Lotta sampling, drum machines, even
           | autotune.
        
             | cwkoss wrote:
             | > Jazz right now is wildly diverse but overall pretty
             | weird, pretty electronic, very sonically influenced by hip
             | hop, metal, and pop. Lotta sampling, drum machines, even
             | autotune.
             | 
             | This sounds interesting, have any artist recommendations?
        
         | zeruch wrote:
         | " it just means your important jazz doesn't have the value you
         | ascribe to it" that's one hell of a stretch.
         | 
         | Failure by a broader audience to understand a genre (or only
         | want to casually consume one part of it passively) doesn't
         | invalidate it's canon. By that measure Kenny G should have
         | usurped John Coltrane as the saxophonist of note, and by any
         | standard except coffee shop and elevator back ground noise he's
         | done no such thing.
        
           | postingposts wrote:
           | John Coltrane is only good on paper and there's a cult of
           | personality which exists around his work. I can't really say
           | that I think much of his improvisations and in general, what
           | people believe is "incredible" could be cranked out by an
           | algorithm. Miles Davis is the real deal of jazz for me. Never
           | cared about notes, fame, or much other than being _free_.
           | That's jazz.
        
             | jeffbee wrote:
             | > John Coltrane is only good on paper
             | 
             | "Cancel yourself with one terrible take" is a thing that
             | only works on Twitter, I think.
        
         | slfnflctd wrote:
         | > I personally get annoyed if more than 20% of a mix is songs I
         | haven't already upvoted
         | 
         | I am at the complete other end of the spectrum-- I prefer to
         | hear music I've never heard before at least 80% of the time,
         | provided it fits with my taste (which is broad but picky).
         | There is so much great music I will never hear, I want to be
         | exposed to as much of it as possible rather than going over
         | familiar ground all the time.
         | 
         | I have a feeling I'm in the minority on this, but my point is
         | that there are definitely those of us who appreciate algorithms
         | which bring in more "weird knockoff artists" to our streaming
         | mixes. Another factor is that it opens up greater possibilities
         | for seeing live shows.
        
         | nescioquid wrote:
         | Music historians note that the creation of the "cannon" of
         | classical music occurred when public orchestral concerts arose
         | around the early 19th century (and often paired with the rise
         | of the middle class). Prior, you'd need an invitation to a
         | private concert put on by a noble.
         | 
         | Mostly "old" music was played at these concerts. A public
         | concert had to at least cover its cost from ticket sales, so
         | eliminating commissions for new works was necessary, if a big
         | break from tradition (most music was written expecting little
         | more than a single performance). Because the pieces that kept
         | getting played at concerts became part of a standard orchestral
         | repertoire, a cannon emerged which became harder to update. A
         | commonplace that circulated when I was a music student claimed
         | that Bartok's Concerto for Orchestra (1943) was the last thing
         | to make it into the standard orchestral repertoire.
         | 
         | Maybe there's a similar underlying process at play in which any
         | commercial process naturally tends to promote a smaller
         | "cannon" of block-buster crowd-pleasers (why would you not
         | promote your best-selling widget?). Our own listening (now)
         | prefers not only music we already know, but the exact
         | _performance_ we already have heard.
        
           | drewzero1 wrote:
           | Canon? (Unless you're talking specifically about the 1812
           | overture. :-) )
           | 
           | I wonder how copyright extension has affected this
           | phenomenon. Works taking decades longer to enter the public
           | domain, leading to the existing public domain (old) music
           | becoming even more solidified as classical canon? If anybody
           | knows about this I'd love to hear more.
        
           | FabHK wrote:
           | Shostakovich is not considered "standard orchestral
           | repertoire"?
        
             | nescioquid wrote:
             | It was a claim I heard numerous times as a music student,
             | and find it to be a pretty good fence-post. I always
             | understood it to refer to the "usual suspects" that turn up
             | on concert programs, but it would be interesting to work
             | out what today's standard orchestral repertoire actually is
             | by collating and analyzing orchestral concert programs.
             | 
             | I'd say Shostakovitch 5 _might_ be considered to be part of
             | the  "standard" repertoire, but that was composed in the
             | '30s. Maybe his later symphonies turn up more frequently on
             | programs today than does Bartok's Concerto for Orchestra -
             | I'm skeptical but don't actually know.
        
             | autarch wrote:
             | His most played works are (I think) symphonies 5 and 7. The
             | 7th was written in 1941. That said, I've seen a bunch of
             | his later works performed too.
             | 
             | But this is just nitpicking. Without a good definition of
             | "standard orchestral repertoire" and a good dataset of
             | orchestral performances we're just making things up.
        
               | zeroonetwothree wrote:
               | 9 is pretty common as well I think
        
         | macawfish wrote:
         | I think it moreso goes to show that value is subjective and
         | contextual, not that the music you like "doesn't have the the
         | value you ascribe to it". Things always have the value people
         | ascribe to them. It's just that one person's trash is another
         | person's treasure. And that context matters.
        
         | Animats wrote:
         | _If generic jazz can easily substitute "important" jazz it just
         | means your important jazz doesn't have the value you ascribe to
         | it, especially not in the context of "things for background
         | music."_
         | 
         | This is a modern version of Seeburg background music. Seeburg
         | was a jukebox company, and as a sideline, they also sold a
         | background music system. This used a special purpose record
         | changer that played a stack of records over and over.Seeburg
         | made their own records, recorded by their own orchestra in
         | Chicago, and distributed them through their own jukebox
         | dealers. So they didn't have to pay anything to record
         | companies. It was a subscription service; every few months,
         | subscribers got a new set of records with 1000 songs, and the
         | old set was taken back to Seeburg. The records were not
         | copyrighted, which cost money back then. Instead, they were 9
         | inch diameter, 2 inch center hole, 16 2/3  rpm, 420 grooves per
         | inch, 0.5 mil diamond stylus, all of which were incompatible
         | with record players of the era. They were not sold, just
         | rented, although often nobody bothered to ship them back to
         | Chicago for crushing, so many have survived. DRM, the early
         | years.
         | 
         | You can listen to them here.[1]
         | 
         | [1] https://streema.com/radios/RadioCoastcom
        
           | jrd259 wrote:
           | I note that streema.com is trying really hard to get me to
           | install "easy search tool" by favouring the START button
           | above the PLAY button. If it's not them directly, it's a
           | dark-pattern ad they are running
        
           | CamperBob2 wrote:
           | Interesting, never heard of this service. Its purpose was to
           | compete with Muzak, I assume? The use of nuclear weapons has
           | been authorized.
        
           | hadlock wrote:
           | We had a system like this when I worked at a retail store,
           | and later a movie theater. It was a double-sided cassette
           | that had 60 minutes of audio, and would auto switch from A/B
           | side and back again. Most of the year it was just
           | instrumental background music, but Christmas was a really
           | hated time of year, as all those songs have lyrics (that's
           | what makes them Christmas themed) and it was very obvious how
           | long you'd been working your shift when the celebrity version
           | of "Jingle Bells" played for the fifth time that day.
        
             | jacquesm wrote:
             | I avoid all shopping around Christmas for that reason, it
             | is just too terrible to hear the same crap over and over
             | again in every store.
        
       | TonyTrapp wrote:
       | The real fake artist problem of streaming platforms are people
       | taking music freely available on the internet and monetizing it
       | through those platforms without consent of the original authors.
       | That's fake, and there's no obvious solution to it apart from
       | making it more expensive to publish your music again.
        
       | brundolf wrote:
       | What makes them "fake"? I kept waiting for the author to explain
       | how people are taking others' music and re-packaging it as their
       | own to collect royalties, but it doesn't sound like that's what's
       | happening.
       | 
       | SEO-optimized music is not "fake music". It's an interesting
       | phenomenon, and maybe even a bad one, but framing it this way is
       | disingenuous and alarmist.
        
         | aimor wrote:
         | What makes the artists fake is that they are publishing only a
         | couple songs for the specific purpose of providing the
         | streaming platform with royalty free music, and then they
         | disappear. The example pictures in the article show artists
         | that have published 6 minutes and 8 minutes of music. There's
         | also a statistic that 20 people created 500 artists. These
         | artists are shells, facades, illusory, fake. Go looking for
         | them and it's a dead end because apparently all the artist did
         | was publish two songs and dissolve.
         | 
         | The author does criticize the title: "Even the term fake
         | artists doesn't really do justice to the scope of the situation
         | --because, as we have seen, it's not the musicians, real or
         | otherwise, who are at the root of the situation, but the
         | dominant players in the industry."
         | 
         | If I were to run with it I'd say the streaming platform is also
         | fake. People buy it expecting a curated playlist of music they
         | want to hear, and instead what they get is a curated playlist
         | of music that sounds similar to what they want to hear.
        
           | tyrfing wrote:
           | > What makes the artists fake is that they are publishing
           | only a couple songs for the specific purpose of providing the
           | streaming platform with royalty free music
           | 
           | The article has 3 examples. Two have easily identified 3rd-
           | party labels, the last is unclear. Neither is a traditional
           | label, but there is also no indication they are owned by
           | Spotify.
           | 
           | > People buy it expecting a curated playlist of music they
           | want to hear, and instead what they get is a curated playlist
           | of music that sounds similar to what they want to hear.
           | 
           | What bands would people expect in a playlist of background
           | music? In fact, one is from a provider of royalty-free
           | background music - which seems like _exactly_ what you would
           | expect in such a playlist. You could argue that it 's not
           | really jazz, which is understandable, but I'll file that
           | gripe along with my anger that "New Metal Tracks" features
           | lots of metalcore.
        
             | aimor wrote:
             | I definitely had the wrong impression of how much music was
             | produced by the examples given. It's not just "two songs
             | and dissolve".
        
         | nikanj wrote:
         | Sounds like the complaint boils down to "people on the
         | playlists are not celebrities".
         | 
         | Which I see as a positive thing.
        
         | metalliqaz wrote:
         | yes, thank you. this article struck me as just a musician who
         | hates that corporate music is popular on large corporate
         | streaming sites. so what?
        
         | _Nat_ wrote:
         | Sounds like they're fake in that they're apparently fictional
         | characters who aren't explicitly presented as such. They're
         | just branding-icons, like the mascots who make a brand-name
         | cereal. And then like with cereal, someone else actually makes
         | it.
         | 
         | I guess that this might be concerning for folks who feel like
         | they form spiritual-connections to artists, if they then learn
         | that there wasn't really a singular artist. Though I suspect
         | that most folks probably don't care.
         | 
         | Related:
         | 
         | 1. [" _Ghost singer_ ",
         | Wikipedia](https://en.wikipedia.org/wiki/Ghost_singer ).
         | 
         | 2. [" _Ghostwriter_ ",
         | Wikipedia](https://en.wikipedia.org/wiki/Ghostwriter ).
        
           | rcoveson wrote:
           | > ...someone else actually makes it.
           | 
           | ...which sort of applies to a lot of Hot 100 artists as well.
           | A good songwriter writes it, a talented producer makes it
           | sound good, and a well-known personality sings it (with
           | varying accuracy) and has their name put on it as the
           | "artist".
           | 
           | It's a spectrum. At one end you've got The Velvet Underground
           | playing around a single mic hooked directly to a reel-to-
           | reel, and at the other end you've got neural-net generated
           | lofi hip hop beats to relax/study to. If you sort artists by
           | play count on Spotify, the top results will be all over this
           | spectrum (but mostly in the middle, I think).
        
           | cwkoss wrote:
           | How do you differentiate this sort of artists from 90+% of
           | artists on the top 40? Isn't nearly the entirety of pop music
           | built upon semi-fictional characters?
        
           | kelseyfrog wrote:
           | That's a huge number of artists. Take Britney Spears' Grammy
           | winning Toxic for example. The song was written and produced
           | by Bloodshy & Avant, with additional writing from Cathy
           | Dennis and Henrik Jonback[1]. ...Baby One More Time, another
           | example of hers contains zero songs written by Spears. Is
           | that the same kind of deception that an unknown artist makes
           | when publishing an original song that makes it way onto a
           | jazz playlist? It's hard to find the utility of such a
           | distinction.
           | 
           | 1. https://www.officialcharts.com/chart-news/britney-spears-
           | tox...
        
           | Clubber wrote:
           | >They're just branding-icons
           | 
           | Honestly that seems like a lot of music since the 2000s. Grab
           | a pretty face with a good body and an autotune.
        
         | quitit wrote:
         | My assumption here is that popular songs are covered then
         | assembled into generic playlists which are then used to divert
         | the lion's share of revenue away from the original artist's
         | music. Thus providing Spotify or the labels a low-cost way of
         | minimising their royalty payout figures for listeners that
         | aren't fussed if they hear the original or a cover (eg mindless
         | background music).
         | 
         | They are "fake" artists as they're hired by Spotify, the label
         | or a 3rd party to produce the cover for a fixed fee, which the
         | rights are then held. To use various names also distracts from
         | what would be highly repetitive production credits.
         | 
         | The author notes that such investigation isn't possible on
         | services other than Spotify because they do not provide much
         | background information such as play counts. However this
         | information is not necessary, one can simply play the generic
         | playlists made by the music services and check to see if they
         | are the originals or covers.
         | 
         | There is definitely large variation in the streaming industry
         | here. It also wouldn't surprise me if music services are
         | favouring these playlists as a means to reducing their royalty
         | payout costs.
        
         | yesitisfake wrote:
         | > I kept waiting for the author to explain how people are
         | taking others' music and re-packaging it as their own to
         | collect royalties, but it doesn't sound like that's what's
         | happening.
         | 
         | Then you missed the point, which was that Spotify diverts
         | listening-minutes to these _fake_ artists to lower the total
         | amount of royalties they have to pay, thus increasing their
         | bottom line.
         | 
         | If the algorithm and business model are predisposed to choosing
         | music that will increase Spotify's profitability, specifically
         | using made-up artists, many of which coincidentally exist in
         | the same country as Spotify, and some 500 of which are actually
         | only controlled by 20 people, I'm not sure why you would bother
         | to think they're "real." It's like saying fake tits are real
         | because you can touch them.
         | 
         | Of course, it's completely up to the Spotify listener to
         | continue using their service, or to use their curated or
         | generated playlists. So for that reason, I don't really care.
         | It just seems interesting to see so many people shilling for
         | Spotify by nitpicking about what they think the word "fake"
         | means.
         | 
         | > "The songwriters and producers of these tracks are either
         | paid a fixed fee per track or a combination of a low advance
         | and reduced royalty rate and it works because these 'labels'
         | can guarantee millions of streams through their own network of
         | search engine optimized DSP playlists and YouTube channels."
        
           | vasco wrote:
           | Are shows that Netflix comes up with the concept and produces
           | fake? Is it only real entertainment if the platform buys it
           | from someone else?
           | 
           | Let's imagine these "artists" are all actually created by a
           | team of software engineers at Spotify tweaking a GPT-3-like
           | model for songs. If the songs get listens and users like
           | them, so what?
           | 
           | It's not like you think you're listening to Taylor Swift but
           | instead get a fake. You're clicking a playlist, and that
           | playlist has songs that have been crafted to fit well with
           | the playlist and optimized for discovery. How is this more
           | fake than a record label putting a bunch of young guys
           | together, buying lyrics and songs for them and calling them
           | Backstreet Boys?
        
           | _Nat_ wrote:
           | > It just seems interesting to see so many people shilling
           | for Spotify by nitpicking about what they think the word
           | "fake" means.
           | 
           | It's moreso that folks just don't like meaningless claims or
           | unclear writing.
           | 
           | This article's titled " _The Fake Artists Problem [...]_ ",
           | so it seems entirely reasonable for a reader to want to know
           | is meant by a " _fake artist_ ".
           | 
           | Worse, near the end of the article:
           | 
           | > Even the term _fake artists_ doesn't really do justice to
           | the scope of the situation--because, as we have seen, it's
           | not the musicians, real or otherwise, who are at the root of
           | the situation, but the dominant players in the industry.
           | 
           | So the author doesn't clearly define what they mean by "
           | _fake artists_ ", and then they apparently point out that the
           | term isn't even a good match for what they were trying to
           | say. Which just seems to invite the question: if the author
           | doesn't even like their own wording, why did they use it?
           | 
           | I suspect that part of the problem is that the author's
           | confused about what they're trying to critique. I mean, I get
           | the sense that they're mostly just upset about music-
           | platforms favoring low-cost content. But then they express
           | that concern by instead talking about " _fake artists_ ",
           | which seems largely tangential. But then they don't define
           | what they mean by " _fake artists_ ", and even critique their
           | own use of the term, making it just.. kind of a mess.
        
       | FerociousTimes wrote:
       | How did he reach the conclusion that Hara Noda is a fictional
       | character?
       | 
       | I read the whole piece and I couldn't find any evidence to
       | support this assertion.
        
         | Jon_Lowtek wrote:
         | He did not, he says _" Hara Noda seems to be a real person,
         | working as a producer and drummer in Sweden"_ ... and then
         | jumps to making claims about Sweden being some hotspot of off-
         | brand cheap instant jazz. The article is easily misunderstand-
         | able and quite insulting towards this one artist in particular
         | as it can create the impression he is somehow involved in some
         | scam.
        
           | FerociousTimes wrote:
           | then why did he insinuate that the artist is fictitious by
           | casting doubts on the presumably inflated number of playbacks
           | in the playlist?
           | 
           | I want my 5 mins back.
        
       | weeksie wrote:
       | Wait until language models get in on the game.
        
       | drewzero1 wrote:
       | A few months ago my toddler was in a "must have music" phase, and
       | when we got tired of switching records or listening to the same
       | local radio ads over and over, we turned to Spotify. The kids'
       | music playlist we stumbled on had one album with bizarre choices
       | of tempo, instrumentation, and effects. It kind of grew on me
       | after a while.
       | 
       | I wanted to learn more about the artist but when I tried
       | searching (it was a super generic name like "Music for Kids")
       | they only seemed to exist on Spotify. I'm disappointed but I
       | can't say I'm surprised.
        
         | ZoomZoomZoom wrote:
         | There was a nice video where a bunch of YT musical blogging
         | celebs made some "Advanced" music for kids.
         | 
         | https://www.youtube.com/watch?v=cC8KT07m5aY
         | 
         | https://tupletsfortoddlers.bandcamp.com/album/tuplets-for-to...
         | 
         | Personally, I don't think children need their own special music
         | most of the time, unless it has cool stories and interesting
         | colourful lyrics. Otherwise, there's a bunch of Classical,
         | Jazz, New Age and some Rock music which work great for kids.
        
       | [deleted]
        
       | mathgenius wrote:
       | I don't quite see what is "fake" about the "fake artists". They
       | appear to be real artists. Did I missunderstand something?
        
         | nikanj wrote:
         | An artist is not real if we can't follow their life on the
         | tabloits
        
         | jaclaz wrote:
         | No, you are right, at the end of the article:
         | 
         | >Even the term fake artists doesn't really do justice to the
         | scope of the situation--because, as we have seen, it's not the
         | musicians, real or otherwise, who are at the root of the
         | situation, but the dominant players in the industry.
         | 
         | and there is another article linked to from that one:
         | 
         | https://www.musicbusinessworldwide.com/an-mbw-reader-just-bl...
         | 
         | where the matter is explained, point #5:
         | 
         | >At the end of the day, fake artists are of course real
         | songwriters, instrumentalists and music producers with varying
         | degrees of talent.
         | 
         | The "fake artists" is one of those "way off" names the media
         | invented, these people are likely paid peanuts for their
         | work/music/playing, their real names are not publicized and the
         | "record label" gets the most of the streaming royalties.
         | 
         | It would be like you paid $10 once to someone on fiverr for -
         | say - an Excel template , get the IP of it, attribute the
         | creation to an invented name (belonging to your "label") then
         | by using some clever SEO or whatever, sell it a few thousand
         | times.
         | 
         | They should be called "invented name artists", there is nothing
         | fake in them if not the names, sort of "ghost writers",
         | possibly "ghost artists" would be suitable.
        
           | jalk wrote:
           | But isnt it Spotify who commission the songs and can just
           | stuff the playlist with content (i.e. like Netflix producing
           | their own shows) in order to keep a bigger cut?
        
             | gerikson wrote:
             | Pretty much.
             | 
             | There's a financial incentive for artists to participate in
             | this. It's more or less a steady income stream, there's no
             | touring, and there's no need to present an attractive
             | public image to sell. Just create music at your own time,
             | let Spotify package it, and get paid.
        
           | prova_modena wrote:
           | Record labels have been doing similar things since the 1950s,
           | building musical acts on-demand by combining skilled,
           | anonymous "session musicians" with an attractive, marketable
           | image or performers that fit the current trend. The most
           | famous example from the 1960s is the Monkees, but this
           | dynamic played a huge part in the development of a surprising
           | number of famous pop bands and musical personalities. Massive
           | public backlash against the perceived inauthenticity of this
           | approach caused record labels to be much more cautious from
           | the 1970s onward, but it's never gone away. Spotify's main
           | "sin" here seems to be that they aren't as skilled as the big
           | labels in manufacturing authenticity/buzz around their most
           | promoted artists.
        
       | betaby wrote:
       | Basically 'store brand' of music platforms. Where is the problem?
        
         | FerociousTimes wrote:
         | but with the labels mislabeled
        
       | mkmk wrote:
       | The ghost kitchens of music streaming!
        
       | randrews wrote:
       | While I work, I listen to hour-long mixes of synthwave /
       | retrowave / vaporwave music on YouTube. I've never heard of any
       | of the artists, and other than the occasional "hey I recognize
       | this melody from another mixtape" I've never heard of any of the
       | songs... And I hope these guys are making a fortune in royalties
       | for my plays.
       | 
       | They are in no way "fake artists" and I have no problem saying
       | that I'd rather spend time listening to their work than albums
       | that have won Grammys. Maybe some of these albums should win
       | Grammys.
        
         | ttoinou wrote:
         | And I hope these guys are making a fortune in royalties for my
         | plays
         | 
         | Where does the money come from exactly ?
        
           | randrews wrote:
           | Well, I'm paying YouTube for a subscription for that, so
           | probably out of there. People who aren't buying a
           | subscription see ads, the advertisers pay to place those, so,
           | out of there.
           | 
           | Edit: I don't think the economics of it are the issue. My
           | thing is, if people are fine with more famous artists getting
           | revenue from streaming, why should they have a problem with
           | other artists doing so? I don't care that these random
           | synthwave people are unknowns, _I like their music so I
           | listen to it._ That 's every bit as valid a reason for them
           | to get paid as the other guys have.
        
       | KaoruAoiShiho wrote:
       | This guy would have a heart attack over Dall E.
        
       | [deleted]
        
       | tonguez wrote:
       | "Can you really reach a larger audience by getting on a
       | background jazz playlist than taking home the most coveted
       | Grammy? I hate to share the bad news, my friends, but the world
       | has changed."
       | 
       | wow what an amazing insight. some dead awards show for geriatrics
       | where disney child actors always win musician of the year or
       | whatever. it's truly shocking that nobody cares about that
        
       | aidenn0 wrote:
       | I've also seen covers of songs with obscure names (e.g. Bullet
       | with Butterfly Wings) released under more SEO friendly names (
       | _The World is a Vampire_ , _I 'm Still Just a Rat in a Cage_). In
       | fact that specific example showed up in my Discover Weekly rather
       | than the original track. Spotify's webpage isn't loading for me
       | right now, so I can't check play counts.
        
       | h2odragon wrote:
       | Muzak. see Norman Spinrad's "Little Heroes"
       | 
       | https://www.goodreads.com/book/show/719900.Little_Heroes
       | 
       | Once (and still, probably, in some small places) radio DJ's were
       | valued as editors of playlists. Could it be we jsut need a way to
       | recognize and encourage curators now? Make their job public
       | instead of some "black box algorithm" or more likely middle
       | management committee subject to bribes as is currently done with
       | mass market radio.
        
         | prova_modena wrote:
         | Listening to various DJs has been my primary form of music
         | discovery for the past 10 or more years. The diversity of and
         | access to interesting DJ sets has literally never been better
         | than now.
         | 
         | AM/FM radio is mostly irrelevant to this phenomenon, except as
         | a precedent. Like you said, some small stations may be playing
         | interesting stuff but the vast majority is over-commercialized,
         | repetitive and/or boring. However, the internet has opened up
         | tons of possibilities for DJs to curate and share music.
         | Platforms include internet radio stations, Youtube channels,
         | Twitch channels, and purpose-built sites like soundcloud and
         | mixcloud. There used to also be a huge DJ blogging scene but
         | that was mostly dismantled with DMCA takedowns in the 2010s(?).
         | 
         | For example, one of my favorite resources is NTS radio
         | (https://nts.live/). They are a continuously streaming internet
         | radio station that plays a wide variety of music. Every show
         | they stream is archived for on-demand listening and organized
         | by DJ name and genre tags. They also brilliantly address the
         | demand for Spotify-style "background music" with their Infinite
         | Mixtape feature, with music chosen by resident DJs.
        
       | pg_bot wrote:
       | This is an incredibly clever hack to get people to listen to your
       | music.
       | 
       | I think we should come to the opposite conclusion of the author,
       | there are a large number of talented artists that just lack
       | mainstream exposure. I think it is much more likely that we are
       | bad at filtering than the "best musicians" are the most popular
       | in any respective genre.
        
         | iostream24 wrote:
         | There are, but they are likely not on Spotify.
         | 
         | The artists listed here in the article are not very talented or
         | interesting or even acceptable as background jazz, in my
         | opinion.
         | 
         | Your statement about undisclosed talent is absolutely true, go
         | to bandcamp for example , and find new music.
         | 
         | The artists and publishers discussed in the article are
         | scattershot attempts at money making likely not even by the
         | artists or performers in question.
         | 
         | There are corporations that cheaply scoop up the rights to tons
         | of old music or by commissioning session musicians to bang out
         | generic copies of standards etc.
         | 
         | I'm not joking, follow up and see that I speak truth. Check out
         | many electronic chill genres. I and other artists have been
         | exploited by such content consolidators
        
       | xkcd-sucks wrote:
       | Interesting points raised about discoverability, financial
       | incentives of curators, and treating music as "content", but the
       | "pseudonymous artists" bit seems like a pointless distraction.
       | 
       | For example Richard D James, more of an "artist" than a "content
       | creator" released music as:
       | 
       | - Aphex Twin
       | 
       | - Phonic Boy on Dope
       | 
       | - Q-Chastic
       | 
       | - Blue Calx
       | 
       | - The Dice Man
       | 
       | - Gak
       | 
       | - Power-Pill
       | 
       | - Bradley Strider
       | 
       | - AFX
       | 
       | - Caustic Window
       | 
       | - The Tuss (comprising both Brian and Karen Tregaskin!)
       | 
       | - user18081971
        
         | zeruch wrote:
         | "but the "pseudonymous artists" bit seems like a pointless
         | distraction."
         | 
         | I think what matters here is motive. RDJ used/s pseudonyms to
         | suit an artistic purpose not unlike what Fernando Pessoa did
         | with his heteronyms in literature a century ago.
         | 
         | What's happening here looks less like artistic license and more
         | like marketecture designed to game DSPs for streams.
        
       | Marazan wrote:
       | The thing the article alludes to but doesn't outright state is
       | that the streaming platforms themselves are not just putting
       | together "hand curated" playlists for popular search terms but
       | are filling those play lists with songs owned by the platform.
       | 
       | It's Payola but where the streaming platform is paying itself.
        
       | bwooceli wrote:
       | I call this the Pentatonix Problem at Christmas. When left in
       | "auto-play" mode, streaming services absolutely default to the
       | lowest payout possible. The fastest way to discover if there was
       | a Pentatonix version of a song is to ask "Hey Google, play
       | <christmas standard>" ... "OK, playing <christmas standard> by
       | Pentatonix"
       | 
       | So yeah, they pay a bunch of basement recording artists to throw
       | together a million generic sounding low-effort Ableton jams and
       | voila, lower play counts and lower royalties for the normal
       | working artists.
       | 
       | Some genres are easier to game than others. Classical music is
       | really rough right now. Unless you already know EXACTLY what
       | version of the piano concerto you want, you're going to get some
       | crappy midi playthrough that was likely just the "performer"
       | dropping the sheet music straight into the midi roll.
        
       | iostream24 wrote:
       | It's shameful to read all the folks claiming that actually known
       | famous historical jazz greats are somehow being legitimately
       | usurped by generic nothing music even in the context of
       | background music.
       | 
       | What the article discusses is clearly dishonest, whatever your
       | take on the word "fake"
       | 
       | Grammy awards are indicative of some popularity and reknown, so
       | not seeing Grammy winners on Spotify genre pages is suspect.
       | There are actual sales awards like platinum and gold and such,
       | and if Spotify genre pages don't reflect these but push generic
       | in-house brands as top tier products on the world stage it's
       | fundamentally dishonest as it purports to reflect the state of
       | the charts and state of the industry but actually puts out their
       | own preferences purportedly as the former. If it's honest it can
       | say : "we would like you try things we recommend" at best...
       | 
       | But then Spotify is a virtual monopoly in music streaming
       | services and is not helping either quality musicians or quality
       | listeners.
       | 
       | Sure, try to justify it by saying they are a private company and
       | can do what they want, but their dishonesty should be noted and
       | the general bad influence they have on the music industry should
       | be noted, and we who care already don't use or support Spotify.
       | 
       | I recommend bandcamp, among other artist-respecting and fan-
       | respecting services.
        
         | plorkyeran wrote:
         | I don't see anything remotely dishonest about this. "Spotify
         | genre pages don't reflect these but push generic in-house
         | brands as top tier products on the world stage" is AFAICT not
         | based on reality. Spotify's playlists for the hottest hits in
         | the genre or decade of your choice have exactly what you would
         | expect them to have. The generic background music only shows up
         | when you ask for generic background music.
        
         | cwkoss wrote:
         | The Grammys are just the music industry establishment patting
         | itself of the back. I think its probably a very poor indicator
         | of quality as music production has become increasingly
         | decentralized.
        
       | paxys wrote:
       | I'm not sure I understand the author's point here. Spotify is
       | recommending artists outside of the top 40 charts who they
       | haven't heard of before, therefore they are fake?
        
         | razzimatazz wrote:
         | There are steps missing, perhaps -
         | 
         | Artists with only 2 songs on Spotify are probably fake, there
         | are odds they are the property of Spotify themselves and have
         | been carefully created and placed into playlists to minimize
         | royalty costs to Spotify.
         | 
         | I love to discover a great new song and artist on a playlist,
         | where that artist has a whole bunch of songs for me to try out
         | - such an artist is much more real. And I'm willing to pay a
         | tiny bit more to access real artists because of that.
        
       | TomK32 wrote:
       | I skipped spotify alltogether, my digial collection is vast
       | enough to last me for months, including December.
       | 
       | Regarding streaming, I did love last.fm's radio, it helped me to
       | discover a LOT of music, artists and styles. The 3 Euro (Pound?)
       | fee was well-spent. Or was it 5? When that went down the drain I
       | did some footwork myself by scrolling through bandcamp and these
       | day I just turn on BBC 6 music. Sure, every DJ might have some
       | agenda behind their playlist, one of them (Tom Ravenscroft) is
       | often just going through his dad's record collection, but that's
       | fine: because when they pick tracks the audience will give them
       | feedback and the whole experience becomes an interaction between
       | DJs and their listeners. No AI can give you that.
       | 
       | Does anyone else know good radio stations with a wide range of
       | music that I should listen to?
        
         | lostmsu wrote:
         | > because when they pick tracks the audience will give them
         | feedback and the whole experience becomes an interaction
         | between DJs and their listeners. No AI can give you that.
         | 
         | This is exactly what Spotify gives you, no?
        
       | bsedlm wrote:
       | what's an artist anyways? ...I don't even know anymore. (this
       | will only get worse now that we're on the verge of some neural
       | net 'rendering' as much music as you can listen to in anybody's
       | style; I mean, it's been done in a lab already)
       | 
       | also, this seems to be all about the rights to royalties
       | (collecting rent) for the playback of music. what's that got to
       | do with artistry?
        
       | freetime2 wrote:
       | It's interesting to know that this is happening. It makes perfect
       | sense given the shift in peoples' listening habits and the
       | economic incentives for the streaming companies - but it's just
       | not something I had ever considered before.
       | 
       | But I don't necessarily see it as a "problem", and especially not
       | anything new in the world of music (although maybe the scale on
       | which it is happening now is new). Collections of background
       | music have always been recorded by artists whose name you
       | wouldn't recognize. You won't any recordings by the Berlin
       | Philharmonic on your mom's "Classical Music for Relaxation" CD
       | that she listens to on repeat in the car. But the recordings are
       | good enough that they keep the listener happy, and using "no
       | name" artists helps keep prices down.
       | 
       | Everybody wins - except music elitists out there who don't think
       | your musical tastes are refined enough.
        
       | truffdog wrote:
       | A podcast interviewing someone making this kind of music:
       | https://gimletmedia.com/shows/reply-all/j4he7lv/183-the-veno...
        
       | kelseyfrog wrote:
       | Fake? By what attribution?
       | 
       | > Note that one of the Hara Noda tracks has almost four million
       | plays--that's more streams than are attributed to most of the
       | tracks on Jon Batiste's We Are, which just won the Grammy for
       | Album of the Year.
       | 
       | The author seems to get mixed up in the process of
       | legitimization. There is both no reason a Grammy should
       | legitimize an artist nor why someone should want to delegate the
       | process of legitimization to The Recording Academy. It simply
       | isn't a useful ontology. Ontologies should provide epistemic
       | clarity. Instead the author is left with confusion. The solution
       | is simple: find a new ontology.
        
       | john_minsk wrote:
       | This looks to me as not "fake artist" problem but rather SEO
       | problem, but this time platform itself is doing it.
       | 
       | The solution to me is simple: build service with more relevant
       | and neutral results.
       | 
       | That is if people actually need it. I, for example, just
       | subscribed to Endel (AI generated ambient music) which looks even
       | worse from the standpoint of the author.
        
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       (page generated 2022-04-12 23:01 UTC)