[HN Gopher] Friday.app is shutting down
       ___________________________________________________________________
        
       Friday.app is shutting down
        
       Author : Dangeranger
       Score  : 88 points
       Date   : 2022-04-06 15:39 UTC (7 hours ago)
        
 (HTM) web link (friday.app)
 (TXT) w3m dump (friday.app)
        
       | danpalmer wrote:
       | Wow I'm sad I never found this while working at my previous
       | company. I've wanted a lot of what this provides, and considered
       | building it myself.
       | 
       | I wonder if the emphasis on task management is a contributing
       | factor in it not taking off. Anecdotally, most places have a task
       | management system already, switching systems is a heavy cost, and
       | building a good one is actually a ton of work in the long term.
       | 
       | I'd be interested to see an app that focuses more on the culture
       | aspects here - kudos, user profiles, events, search. Most
       | companies don't have solutions for these, and bringing them into
       | one place could be valuable.
        
         | lukethomas wrote:
         | Hey, I'm the founder. We worked really hard to not position
         | ourselves as a task management tool, but instead, a tool that
         | integrates with existing systems.
         | 
         | Task management is extremely competitive and we didn't want to
         | play in the space. With that being said, we viewed our job as
         | an interface to "glue" the work together, no matter the source.
        
           | gunapologist99 wrote:
           | > we viewed our job as an interface to "glue" the work
           | together, no matter the source.
           | 
           | Glue and integrations with third-party systems are important,
           | for sure, but were there any other jobs that customers were
           | expecting more of, rather than this one?
        
       | eatonphil wrote:
       | Happened to randomly stumble on their launch post/Show HN [0]
       | from two years ago.
       | 
       | [0] https://news.ycombinator.com/item?id=22502308
        
         | lukethomas wrote:
         | I originally called it "Friday Feedback" - you will probably
         | see a launch post ~6 years ago with a search for that :)
        
       | productceo wrote:
       | Seems like they had a good attempt, and the team learnt a
       | valuable lessin on the importance of validating the business (not
       | just the product) ASAP.
       | 
       | I wish them luck on their next enterprises!
        
       | [deleted]
        
       | m_ke wrote:
       | How much longer will people continue trusting venture backed
       | startups that are almost guaranteed to go belly up within 24
       | months?
       | 
       | Instead of building on all of this work we keep blowing it up and
       | reinventing things because VCs only want unicorn outcomes. As an
       | example, YC startup graveyard could be full of flowers if these
       | projects were open source and we had a better user driven funding
       | model to keep them going after the business folds.
        
         | softwarebeware wrote:
         | Why not? As long as we're not locked in, if a product is good
         | and we're early adopters we're getting the benefits from it
         | that other people who are afraid to dip their toes in the water
         | aren't getting.
        
         | bin_bash wrote:
         | I think the question we need to ask ourselves is if they would
         | exist without VC in the first place. A bunch of bootstrapped
         | startups able to eek out a living through a relatively small
         | number of subscriptions sounds wonderful, but is it realistic?
        
           | dbbk wrote:
           | Of course it is. Software has a very high margin. You could
           | get by with a skeleton staff, and make a nice profit.
        
             | sokoloff wrote:
             | "Relatively small number of subscriptions" may not even pay
             | for a skeleton staff, let alone leave a nice profit
             | afterward.
        
             | nostrebored wrote:
             | Some software. Do you think companies catering to public
             | sector or the enterprise are high margin in the first few
             | years?
             | 
             | Consumer apps can often get away with scaling ARR and slow
             | incremental growth, but many of these are only feasible due
             | to the existence of VC backed SaaS.
        
             | bin_bash wrote:
             | It also has a high start up cost--meaning the owners would
             | have to be able to support themselves, their families, and
             | pay for whatever costs the company needs until people are
             | willing to pay for the software. That is, if such a day
             | ever comes.
        
               | dbbk wrote:
               | Not necessarily, you can take another job to pay the
               | bills. Or if you're in the UK we have dedicated benefits
               | schemes to fund people starting a business.
        
           | nostrebored wrote:
           | I'm planning on starting a company within the next few years.
           | I would not do it if VC money weren't on the table. I have a
           | family, bills to pay, exactly $0 in generational wealth, but
           | I'm well paid.
           | 
           | I do not have the excess capital to throw at working on
           | problems at the scale that I want to or in the segments that
           | I'm interested in. Any money that I spent to work on these
           | companies would be gambling with the future financial
           | stability I can provide for my son. Providing him with the
           | safety net necessary to pursue atypical career paths or
           | interests is one of my top priorities.
           | 
           | VC funding is the only way that starting a company is
           | possible for me. The existence of VC funding is the only
           | reason I'm even ideating about these large problems. It's an
           | equalizer that puts those of us without the same set of
           | options at a level playing field.
        
             | m_ke wrote:
             | There could be other financing options that wouldn't hinge
             | on astronomic outcomes to be sustainable. We could have
             | crowdfunded incubators where potential customers provide
             | seed capital and sign on to sponsor the project, and imho
             | it would align incentives a lot better than "maximizing
             | shareholder value" with bait and switch business models.
        
         | mountainofdeath wrote:
         | The VC model requires continuous unicorns with clean exits in a
         | sea of misses to be able to hit the typical 30% IRR they
         | promise to pension funds, endowments, Bill Gates and Co, etc.
         | Lifestyle businesses are actively avoided for this reason.
         | 
         | It's one if the reasons I avoid working for bootstrapped
         | startups or startups with no-name VCs.
        
           | m_ke wrote:
           | Yes continuous stream of pump and dumps that get marked up at
           | every round and never make a profit but make early
           | shareholders rich.
        
             | mountainofdeath wrote:
             | Ideally no and traditionally it wasn't. VC was originally
             | intended for big, high-risk, high-reward technical ideas
             | like semiconductors (Intel, Nvidia), widespread software
             | e.g. Google, medical devices, biotech, etc. In general,
             | taking a novel approach to something or doing something
             | totally new.
             | 
             | Only in recent times did pumping and dumping yet another
             | B2B SaaS app become in vogue and usually by not tier-one
             | funds. There is a reason the big, famous funds are
             | oversubscribed and limited to big, famous institutional
             | investors.**
             | 
             | ** The same applies to other funds e.g. Hedge Funds. Only
             | the very top consistently perform anywhere near their
             | promises and the rest are ways for groups to try to get
             | their foot in the door.
        
               | m_ke wrote:
               | Precisely "was".
               | 
               | Top tier firms are actually the ones most guilty of it
               | these days. They raise huge funds (thanks to Softbank)
               | and attempt to buy their way into monopoly positions by
               | selling dollars for 50 cents, manufacturing growth and
               | then dumping the companies on the public market (these
               | days through SPACs). Public markets are no different than
               | private, it's the same group of individuals just further
               | down the chain, with the same incentives to push up
               | valuations knowing that stonks can only go up and when
               | things go bad we'll be on the hook to rescue them, or if
               | things are not catastrophic they'll just write off the
               | losses or let main street investors on robinhood catch
               | the falling knife.
        
           | triyambakam wrote:
           | > It's one if the reasons I avoid working for bootstrapped
           | startups
           | 
           | I don't understand how that follows from the first statement.
           | Can you explain?
        
         | nradov wrote:
         | More open source contributions are always good, but they don't
         | accomplish much in the case of SaaS offerings. Ultimately
         | someone has to pay to run the servers.
        
           | m_ke wrote:
           | Sure, but 90% of software doesn't need to be cloud based and
           | with docker and k8s it would be hard to distribute an app
           | like friday for users to self host. AWS and GCP could be a
           | cloud app platform where each enterprise could run all of
           | their apps on a single cluster instead of paying for 20
           | different SaaS offerings running on different clusters.
        
         | lpolovets wrote:
         | Isn't this a risk with apps in general, not just VC backed
         | ones? I skimmed the blog post and it sounds like they had a
         | hard time monetizing the product. That could happen with a
         | bootstrapped project too: someone builds something cool in
         | their spare time, launches it, gets enough users to spend more
         | time on it for a while, then realizes it's too hard to monetize
         | or they want to work on something else or whatever and shuts
         | the project down.
        
         | jasonnchann wrote:
         | Never understood why you wouldn't, at the minimum, open source
         | it if you're shutting the doors
        
           | lukethomas wrote:
           | I am considering it. I have a fiduciary duty to try to fetch
           | a fair value for the assets, but if no one wants the
           | codebase, I'd consider opening it up. Still TBD as I just
           | announced this a couple days ago :)
        
             | jasonnchann wrote:
             | That makes sense. I was mainly wondering for old/past
             | companies that don't end up selling their code base versus
             | for Friday specifically. But maybe thats the answer, most
             | companies end up selling their codebase and it does get
             | reused. Good luck on everything!
        
           | johannes1234321 wrote:
           | for open sourcing you have to be careful about licenses.
           | 
           | As long as you are not "distributing" it is absolutely fine
           | to mix GPLv2, Apache License and proprietary code you got
           | from some vendor all together. But as soon as you distribute
           | this, it becomes messy.
           | 
           | And then come all the question on technical integrations, ego
           | ("ugly code!!"), ...
        
             | bin_bash wrote:
             | It'd be pretty hard to litigate against a non-existent
             | company.
        
           | pininja wrote:
           | I'm a huge advocate of this, and have seen it play out well
           | with the Linux Foundation and Mapzen. In this case, their
           | employees seemed to be very thoughtful about how their
           | projects could live on and be useful beyond the company
           | lifecycle.
           | 
           | Aside from the code getting a license and legal audit,
           | finding a trademark sponsor was important to them too so that
           | someone doesn't come along and re-commercialize their free
           | and open work under the old brand.
           | 
           | On the flip side, this process is a lot of extra work to do
           | in a very busy and risky time for a buisness. Efforts to open
           | source may fail and I understand when people in charge choose
           | to spend their time prioritizing their employee's needs
           | first, technology second. I can understand why the open
           | source priority isn't practical if the company doesn't plan
           | for this possibility ahead of time.
        
         | epolanski wrote:
         | > How much longer will people continue trusting venture backed
         | startups that are almost guaranteed to go belly up within 24
         | months?
         | 
         | A lot.
         | 
         | We are raising generations that hail hashes representing urls
         | to some origin server hosting a picture of a stylized horse
         | (till the origin server doesn't shut down or changes the
         | resource) over real estate, traditional stocks or even just
         | luxury or anything you can touch or use.
         | 
         | We hail as heroes few dozens of crazy dudes putting all their
         | life savings into meme stocks and picture them as heroes
         | fighting against "the system".
         | 
         | We hail as heroes controversial entrepeneurs, generally
         | sociopaths full of themselves, rather than hard working common
         | people.
         | 
         | We are creating generations of ever more connected but lonely
         | individuals desperately trying to find their place in the
         | world, and somehow, we tell them that money is the answer for
         | finding that place and purpose.
         | 
         | There is no shortage of people desperate for "making it" with
         | ease and willing to take huge risks.
         | 
         | Go on reddits or boards related to personal finance, risky
         | crypto speculation and meme stocks are discussed more than
         | taxes, education investments or simple funds.
         | 
         | I think VC craziness is going to increase _a lot_ and spread to
         | places and countries where it wasn 't the norm, that's up to
         | you to decide whether it's good or not.
        
           | frankthedog wrote:
           | Who is we? I sure don't. The vocal minority that lionizes
           | this behavior is just that, a minority.
        
             | epolanski wrote:
             | Our society, especially in western cultures.
        
         | dag11 wrote:
         | Who do we trust for longevity? On the other end of the spectrum
         | is Google which also shutters many (most?) of their products
         | after 24-48 months.
        
           | [deleted]
        
           | m_ke wrote:
           | Blender, Linux, VLC, Rails, Django, Numpy, etc
           | 
           | There's really no reason why all of this software needs to be
           | cloud based, other than vendor lock in. For collaboration
           | software we should have a way to self host or pay for managed
           | hosts.
        
         | alexose wrote:
         | I would _love_ to see startups adopt a  "poison pill" clause
         | that automatically switches their code over to the MIT license
         | the moment a company goes under.
         | 
         | The bigger risk however isn't just that a company goes poof,
         | but that the IP gets purchased for pennies on the dollar by
         | some other company. This is an escape hatch that I don't think
         | many investors would give up willingly.
        
           | rsstack wrote:
           | Code escrow and SaaS escrow are both guarantees that exist.
           | Larger customers can negotiate it if they aren't sure what
           | will be the future of the company. Redis (back when they were
           | called RedisLabs) used to offer that for their proprietary
           | components several years ago, although in hindsight it
           | clearly wasn't needed in their case.
        
           | ezekg wrote:
           | Sounds like a cool startup idea -- a company like
           | codekeeper.co but for documenting and open sourcing a product
           | given they go poof. All the legalese that would entail and
           | integration with source control included, of course.
        
           | m_ke wrote:
           | Yes, that's definitely an issue with my company. We serve a
           | pretty small niche and provide services to a few well funded
           | competitors, I've gotten a few acquisition offers that would
           | have really hurt my other customers if the deal went through.
           | 
           | Since it's a core feature but not a differentiator for their
           | businesses I'd love to just make all of it open source and
           | charge all of them to keep maintaining it but there's not an
           | easy way to do that currently without devaluating it.
        
         | duxup wrote:
         | Developers like to try new things.
         | 
         | People generally don't want to pay for things / fund things
         | themselves.
         | 
         | For now on the internet this is the way, and IMO we as the
         | users of the internet are somewhat the cause too.
        
       | softwarebeware wrote:
       | Sorry to see this. In 2004, I worked for a major national non-
       | profit in the US. We built our own internal web portal that is
       | essentially what Friday is. Since then, I've seen a lot more
       | interest in this space. Microsoft SharePoint is one of the main
       | ones but, I think, only because it's from Microsoft and
       | integrates well with Windows networks. From a product standpoint,
       | SharePoint is just not very good.
       | 
       | Someone is going to come in and own this space one day for sure.
       | The need is always there.
        
       | palerdot wrote:
       | How ironic ... He interviewed at Failory[0] in successful venture
       | section. In just 2 years, the product will be moved to the
       | mainstream failed startup section of the website.
       | 
       | [0] - https://www.failory.com/interview/friday
        
         | SashaSirotkin wrote:
         | It's not just "2 years". Two years is a really long time for a
         | young startup given they effectively operate using dog years
        
       | Eighth wrote:
       | I'm suprised they're shutting down because of a lack of a
       | buyer/investor rather than making it and keeping it as a
       | successful business. Are the goals these days for a big buy out?
        
         | boffinism wrote:
         | The subtext is: it wasn't a successful business, so the only
         | option for survival was to try to find a buyer/investor to fund
         | it on the promise of future success
        
         | BaseballPhysics wrote:
         | Once you take seed funding you're locked into a raise and re-
         | raise treadmill until you grow sufficiently to find an exit.
         | VCs/seed shops aren't there to help you build a lifestyle
         | business. They're trying to either fail fast or get a 10x
         | multiple and move on, which means either an IPO or (far more
         | likely these days) an acquisition.
        
           | nerdponx wrote:
           | Maybe I'm a rarity in this, but I actually _prefer_ paying
           | for services that are not VC funded. That way I feel like I
           | am less likely to have the rug pulled out from under me.
        
           | triyambakam wrote:
           | Geckoboard is an interesting opposite example of this. They
           | took a seed round more than ten years ago and have been
           | slowly and steadily maintaining the business, resisting
           | further rounds. I don't know their finances but they seem to
           | continue to be doing well.
        
             | BaseballPhysics wrote:
             | And that does happen occasionally, but they're rare and it
             | doesn't go on forever.
             | 
             | Bandcamp was similarly private for 15 years after taking a
             | few rounds of funding, but they eventually got acquired,
             | and I guarantee you that's because those investors pushed
             | for an exit while the projected future revenues of the
             | company justified a higher valuation.
             | 
             | I myself worked for a company that was private for 12 years
             | after seed funding and five rounds of VC capital. But
             | eventually we were pushed into a (poorly conceived)
             | acquisition.
             | 
             | The merry-go-round always stops. It's just a matter of
             | time.
        
       | paxys wrote:
       | Quite a week for popular startups with millions in funding and
       | general buzz shutting down overnight.
        
         | Nextgrid wrote:
         | I don't think it's fair to include this one with the other
         | "growth & engagement" bullshit we typically see go belly up.
         | 
         | This company only raised a _reasonable_ amount of money (450k
         | according to https://www.failory.com/interview/friday) and had
         | a _real_ product people were paying for.
        
           | paxys wrote:
           | It raised $2.1 million in November 2020
           | (https://techcrunch.com/2020/11/23/friday-app-a-remote-
           | work-t...), so the number is at least $2.5M if not higher.
        
             | lukethomas wrote:
             | We raised a total of $2.6m, so nothing too crazy in today's
             | market.
        
               | paxys wrote:
               | I'm curious - why couldn't you raise more? Like you said,
               | a couple million is nothing in today's market. You have a
               | real product, real users. Why did no one give you another
               | round of funding?
        
       | mdoms wrote:
       | It's a shame so many tech companies think they need to be always
       | "seeking investment". I don't see any reason this couldn't have
       | been a nice little lifestyle business, but no, we need to feed
       | the investors with boundless growth.
        
       | encoderer wrote:
       | There's an alternate reality where the founder didn't raise money
       | and kept the autonomy to nurture the product. Not every product
       | can be bootstrapped but from a glance this one could be (and
       | was!)
       | 
       | Raising money turns a marathon into a sprint.
        
         | sosodev wrote:
         | Yeah, this is sad because it sounds like Friday was doing
         | _something_ right. It really seems like they could have had
         | sustainable growth.
        
         | lukethomas wrote:
         | I bootstrapped the company for years before raising. I raised
         | because I felt that I had to go after the bigger vision, which
         | required resources ($$).
         | 
         | In short, I wanted to accelerate the pace of learning, because
         | if I didn't, I would always kick myself for not stepping on the
         | gas pedal.
         | 
         | I don't regret my decision either TBH.
        
           | mhitza wrote:
           | If you're shutting it down, why not offer the source code
           | under an OSS license for your users to be able to migrate to
           | self hosted?
        
             | paxys wrote:
             | Even if the founder wants to do that, it would involve
             | every single investor signing off on it, which seems like
             | an uphill battle.
        
               | nicoburns wrote:
               | > Even if the founder wants to do that, it would involve
               | every single investor signing off on it, which seems like
               | an uphill battle.
               | 
               | Would it? Don't owners of companies general cede day-to-
               | day business decisions to those running the company (i.e.
               | the CEO)?
        
               | jrochkind1 wrote:
               | The issue isn't who gets to make "day-to-day business
               | decisions" (i'm not sure how you characterize licensing
               | source code as open source as such, but it doens't
               | matter).
               | 
               | The issue is that shareholders literally own the property
               | owned by the company, that's what it means to be a
               | shareholder. Including intellectual property.
               | 
               | Announcing you are shutting down a company, and then,
               | without board approval, the CEO giving away what assets
               | remain... is super sketchy and probably illegal, probably
               | stealing from the shareholders (or even more likely other
               | creditors, if they exist), who would probably like to
               | partially recoup their losses from sales of any remaining
               | assets. What those assets are you are giving away are,
               | say, a fleet of cars, or the intellectual property of
               | source code, legally the same.
               | 
               | Imagine if a car service company announced it was
               | shutting down, and then gave away all it's cars, instead
               | of selling them in an orderly fashion and distributing
               | profits to anyone who was owed money, including creditors
               | and shareholders.
               | 
               | Given that with a company going out of business a lot of
               | people are going to be losing money and wanting to get
               | what they can out of any assets... the time to release as
               | open source is really before you go out of business.
        
               | paxys wrote:
               | Well giving away all company IP for free isn't a "day-to-
               | day business decision". If the company is shutting down
               | the assets go to the investors, and they can choose what
               | to do with it.
        
               | [deleted]
        
             | kodah wrote:
             | Someone in the business likely is in-scope for licensing
             | decisions and on the facade this sort of decision probably
             | looks noble and altruistic. To answer your question, "is it
             | possible" - yes.
             | 
             | Ethically, however, it doesn't really check out for me. If
             | the software is a core part of your business and the (or
             | one of the) primary reasons an investor has joined your
             | business then it's at the very least a bait and switch to
             | make such a decision without their involvement. To a big VC
             | or private equity firm this may infuriate some but have
             | little monetary impact; at a much smaller firm this could
             | be highly damaging.
             | 
             | I'm also fairly certain that whatever harm comes from this
             | decision would put the CEO in personal liability,
             | potentially all the way up the decision chain.
        
             | Kiro wrote:
             | I get the same question every time I shut down something.
             | No, I don't want people to see my embarrassing spaghetti
             | code. With that said, I haven't shut down any critical
             | products so it has been more like "would be nice if you
             | made it open source" but my point is that there are many
             | non-obvious reasons not to open source something.
             | 
             | Another is that I've randomly put credentials in the source
             | code that I don't want leaked (again, my code is an ugly
             | mess full of shortcuts and hacks). Yet another is that it
             | would be impossible for someone to host themselves because
             | I don't even understand it myself.
        
               | interactivecode wrote:
               | Agree, I think the fear of someone finding a
               | vulnerability and the original author being held
               | accountable is high enough for almost nobody to open
               | source their code.
        
               | onelovetwo wrote:
               | That's a terrible way to think and oddly an excuse I hear
               | a lot. If that's the case, there would be no OSS
               | software, every OSS starts off crappy and full of bugs
               | and usually not even close to finished.
               | 
               | The goal of OSS is not to show off your skills as some
               | elite programmer.
        
               | cjaybo wrote:
               | > every OSS starts off crappy and full of bugs and
               | usually not even close to finished.
               | 
               | I think the quality/bugginess isn't as much of a factor
               | as the fact that the codebase was not written with the
               | intention of becoming OSS. Things like lack of
               | documentation, hard-coded secrets, inflexible
               | hosting/deployment, etc. are difficult to account for
               | after the fact. And if you ignore these things and just
               | "throw code over the wall", then virtually no one will
               | even look at your code, let alone use it. Kind of a waste
               | of time just to indulge a few self-righteous commenters
               | on some message board, if you ask me.
               | 
               | A lot of OSS software was written with the intention of
               | being open-sourced, so many of the things that make open-
               | sourcing a previously-closed repo difficult are
               | considered upfront.
        
               | Kiro wrote:
               | Easy to say, harder to do. I get anxiety just thinking
               | about it.
               | 
               | What's the goal? You make it sound like I have an
               | obligation to do it for some utilitarian reasons, while
               | in reality maybe one or two previous customers would use
               | it while migrating to something else. It's crap software
               | with much better OSS alternatives already.
               | 
               | It either dies with me or dies as an abandoned repo I
               | need to be ashamed of.
        
               | MrMan wrote:
               | I am just jumping in not to pressure you specifically to
               | dump the source but in my experience in quant finance and
               | music software development (hobby), I see kind of a
               | tragedy of the commons especially in finance. If more
               | people made their source available upon winding down a
               | project it would drive down costs in the entire industry
               | and indeed the whole tech ecosystem.
               | 
               | Reimplementation saps alot of productivity from the
               | economy.
        
               | someone7x wrote:
               | My dude, who is ashamed of open source repo?
        
               | mhitza wrote:
               | I get your point, because I'm "baking" some code I would
               | like to open source one day and cleanups are in order.
               | 
               | However, when you're closing shop dumping the code out
               | there for others to figure out how to run, even if you
               | can't help them set up an env from scratch still helps. I
               | also think we need more spaghetti code out there, would
               | help teach new developers how to maintain and refactor
               | "legacy" code.
               | 
               | The credentials in source code thing, I thought by this
               | time would have been a "solved" issue, but I guess some
               | people still yolo it :). Credentials in source code, are
               | the equivalent of password on post it notes ;)
        
               | danenania wrote:
               | Shameless plug: if anyone needs to get credentials out of
               | their code, EnvKey[1] makes it really easy (disclaimer--
               | I'm the founder.) We just launched our v2, which includes
               | a free cloud tier for up to 7 users, or you can self-host
               | it. Give it a try and sleep better at night :)
               | 
               | 1 - https://envkey.com
        
               | vineyardmike wrote:
               | > Credentials in source code, are the equivalent of
               | password on post it notes ;)
               | 
               | While not the best security, post it notes are immune to
               | hacking and really hard to leak without a home intrusion.
               | 
               | Credentials in source that won't be shared is a pretty
               | efficient hack. Often it happens by mistake - eg. when
               | you hard-code that credential into a bash script during
               | testing when you're trying to curl a new API and then
               | push it by mistake after a coworker asks for you to share
               | your progress on a new branch for review.
        
               | franga2000 wrote:
               | If the company publishes the code, then closes, what's
               | the harm? Any hard-coded creds would be invalid and any
               | license violations wouldn't matter because there would be
               | no company.
               | 
               | I'd love to hear about these "non-obvious" reasons,
               | because I can't say "I'm embarrassed by my code" sounds
               | like a good excuse after convincing people to move to
               | your platform, charging them a subscription for it, then
               | kicking them off with only 60 days notice.
               | 
               | And "I don't think others could figure out how to host
               | it" isn't a reason not to release. It costs nothing but a
               | pretty insignificant amount of time to publish it, so
               | even if it's "impossible" to re-host (and history would
               | say it's not), I really don't see a reason not to let
               | people try.
        
               | unethical_ban wrote:
               | A software developer who is trying to sell products to
               | businesses, software on which those businesses would
               | rely, admits to creating an "ugly mess" of "spaghetti
               | code ... full of shortcuts and hacks" and to embedding
               | security credentials in the SCM.
               | 
               | I wish you no ill will, but goodness, talk about an anti-
               | ad for your products.
               | 
               | Creds should be outside the SCM, and there are varying
               | levels of "best practice" - vaults, environment variables
               | of CI servers, text files with strict permissions
               | _outside_ the SCM, etc.
        
               | Kiro wrote:
               | You would be surprised how many businesses run on equally
               | bad or worse code. At least I'm honest about it.
               | 
               | Your tips are true but not very helpful. I know it's bad
               | or I wouldn't call it an ugly mess. I have better
               | practices nowadays regarding credentials but all my
               | projects always spiral out of control some way or
               | another. If it's not this it's something else but I'm
               | never proud of my code.
        
           | sharps_xp wrote:
           | It isn't unprecedented to ask the investors to write off
           | their investments. Would it be too late to revert back to a
           | private business?
        
             | carimura wrote:
             | It's already private, I presume you mean some form of
             | restructuring the cap table so the founders/team have fresh
             | ownership to work with.
             | 
             | A noble thought, but then what? skeleton crew the business
             | at a snails pace while still being unclear how to actually
             | make money?
        
               | simulate-me wrote:
               | Gumroad successfully negotiated something with its
               | investors and still exists and is profitable.
        
               | carimura wrote:
               | there are certainly numerous success stories. i have
               | friends who "recapped" and went on to be quite
               | financially successful, but that is likely the exception,
               | not the rule.
        
               | Nextgrid wrote:
               | His story on https://www.failory.com/interview/friday
               | suggests it's making 10-25k MRR. If he can run it on
               | autopilot with just occasional bugfixes and support
               | queries, he's still got a very nice "lifestyle business"
               | that will probably keep yielding for a couple years.
        
               | altdataseller wrote:
               | 25K MRR is enough to support a team of maybe 1-2 people,
               | which probably isn't enough to answer all their customer
               | queries, keep the infrastructure up and running and
               | continue marketing efforts to ensure revenue at least
               | doesn't go down year to year.
        
               | birken wrote:
               | I think your idea fails for at least a couple key
               | reasons. First, a lot of customers will probably migrate
               | to competitor if they know the product isn't in active
               | development anymore, so the MRR will likely drop over
               | time. Second, investors are not going to just give up
               | their equity while the owner directly profits off their
               | investment, there would have to be some type of buy-back,
               | and the owner probably doesn't have that kind of money.
        
           | ttty wrote:
        
           | bspear wrote:
           | Were you profitable before you raised? Just curious if you
           | wanted a bigger outcome or the smaller scale wasn't
           | sustainable either
        
         | [deleted]
        
         | ilrwbwrkhv wrote:
         | Apt thread: https://news.ycombinator.com/item?id=30925205
        
       | satvikpendem wrote:
       | As someone in the productivity space [0], it's hard to build a
       | sticky enough product since there's a lot of churn.
       | 
       | There have been many apps that have shut down in just the last
       | few years, such as this and Woven, that I wonder if the money is
       | not in such consumer (or even prosumer) apps like these and
       | instead is in firmly B2B territory, where you can charge at least
       | $100 a month, a market that would be a lot more sustainable user
       | base than the fickle hands of B2C.
       | 
       | [0] https://getartemis.app (my app)
        
         | nerdponx wrote:
         | Some unsolicited feedback: integrating my todo list with my
         | calendar is something I would love.
         | 
         | However I have no idea what Artemis actually is or does based
         | on the homepage.
         | 
         | Does it only work with Google, or can I bring my own CalDAV? Is
         | it an app, or a website? Does it cost anything? What does
         | "signing up" actually entail? Is "forgetting to add breaks"
         | some pain point I have that I didn't realize I had?
        
           | satvikpendem wrote:
           | Thanks, the landing page is pretty old now, I'm working on a
           | mobile app right now that is like a time tracker integrated
           | with your to do list items, and eventually it'll integrate
           | with your calendar, it'll cost some X dollars a month, where
           | X < 20, not sure on pricing just yet.
           | 
           | But to be honest, I don't think consumers will pay much for
           | subscription software, while businesses will. I'm thinking of
           | pivoting to B2B, a calendar API product that other companies
           | can integrate into, something like that.
        
       | maxclark wrote:
       | Failure is hard, it sucks, I'm sorry you ended up here
       | 
       | Kudos to the team for doing this the best way possible. Making a
       | public announcement, refunding money, providing ample time to
       | migrate is amazing.
       | 
       | Keep your heads up
        
         | lukethomas wrote:
         | Thank you. Just trying to do the right thing given the
         | circumstances.
        
       | rileyphone wrote:
       | Unfortunate, I still think forum software for running companies
       | is a good idea. I suppose https://threads.com/ is the main
       | product left there - I can't help but think their pricing model
       | makes a lot more sense than Friday's.
        
         | hyperionplays wrote:
         | Damn, threads looks cool..
         | 
         | I wonder if there's an opensource version in the wild.
        
           | v1l wrote:
           | Looks interesting. Is it popular?
        
       | angryasian wrote:
       | What happens to all the assets in this case ? Is it possible to
       | sell it on like flippa ?
        
       | arberx wrote:
       | Fast, now Friday. Expect to see a lot more of this.
       | 
       | Funding is getting tight. If you're not profitable or don't have
       | a plan to be soon, it will be tough.
        
         | filmgirlcw wrote:
         | >Funding is getting tight. If you're not profitable or don't
         | have a plan to be soon, it will be tough.
         | 
         | Funding is NOT tight -- it just doesn't last forever and
         | investors eventually want returns.
         | 
         | With Fast, they raised $130m, had 400 employees, a run rate of
         | $10m a month and made a whopping $600k in revenue. The
         | staggering level of incompetence from every single person not
         | just on that executive team, but of the firms who invested in
         | Fast, is something we haven't seen in years.
         | 
         | Friday seems to be quite different. They did $2.3m in seed
         | based on Crunchbase and that was in 2020 and never managed to
         | find product market fit. That's a completely different problem
         | than simply not being profitable.
        
           | arberx wrote:
           | Current market dynamics dictated the death of these startups.
           | If this was last year, they would have gotten funding to
           | survive.
           | 
           | Time will tell, but not looking great for anyone trying to
           | raise rn.
        
             | filmgirlcw wrote:
             | >Current market dynamics dictated the death of these
             | startups. If this was last year, they would have gotten
             | funding to survive.
             | 
             | Fast would not have received the funding to survive (if it
             | received any additional funding it would have been
             | predicated on probably cutting staff at least 60% if not
             | more).
             | 
             | People are literally raising every single day. Funding
             | might not be at the peak frothy levels it has been at
             | before, but these are hardly bear times right now.
        
       | ghostbrainalpha wrote:
       | They had an almost perfect name. I'm sure we will hear from the
       | founder again on Hacker News.
        
       | xmlninja wrote:
       | Friday.app, run over by monday.com
        
       | lukethomas wrote:
       | Hey there, I'm the founder. Happy to answer any questions people
       | have. This was a decision I didn't take lightly.
        
         | eatonphil wrote:
         | What's next?
        
         | nathancahill wrote:
         | I'd love to hear your response to this comment:
         | https://news.ycombinator.com/item?id=30933873
        
         | altdataseller wrote:
         | What was the ARR at its peak?
        
         | Dangeranger wrote:
         | You mentioned in your post that your primary reason for
         | shutting down was that you didn't find sufficient evidence that
         | your product/service was meeting the needs of your users. Was
         | there also pressure from investors to shut down due to this
         | lack of evidence, or was this a personal decision made based on
         | your principles?
         | 
         | Thank you for your consideration.
        
           | lukethomas wrote:
           | I made the decision after a lot of reflection. We still had
           | ~6 months of runway so I could have spent more time
           | "pivoting" around.
           | 
           | The issue was that what I was hearing from prospects,
           | customers, users signaled a bigger issue that could not be
           | solved with a product tweak or two.
           | 
           | At the end of the day, I felt like the story I would need to
           | tell a future investor (and new/existing employees) would
           | increasingly become disconnected from the reality I was
           | experiencing talking to customers/users.
           | 
           | I didn't feel at peace about it at all. I considered it to be
           | a form of lying.
        
             | pedalpete wrote:
             | This is a great answer, I felt the same way about my
             | previous start-up Ayvri.com We make enough to cover our
             | costs, so I've kept it going for the last 2 years.
             | 
             | As I kept looking for new ways for us to grow, and what
             | pivots might work, one of our existing investors said to me
             | [paraphasing] "we'll invest more if you know what to do
             | with it, but I [the investor] think you should start
             | thinking about what your next thing is. We'll invest in
             | that, but there comes a time you need to move on".
             | 
             | That chat was really impactful, they were happy to see us
             | launch a product, get customers, and try to build something
             | really amazing (and we kinda did).
             | 
             | The same team that created Ayvri (most of us) have come
             | back together to create https://soundmind.co - we haven't
             | taken investment yet, but the same investors are ready to
             | back us when we do.
             | 
             | Did you have that kind of support from your investors
             | @Lukethomas?
             | 
             | I think many of us are so scared of letting our investors
             | down, but I am super happy with the character of our
             | investors, who supported us in the best way possible.
        
             | carimura wrote:
             | much respect. those are hard feelings to deal with
             | especially given you had users, customers, investors, and a
             | team to think about as well, none of which you can easily
             | and cleanly ask for advice on this matter.
        
         | mkmk wrote:
         | What are some of the biggest lessons you learned from this
         | experience? What do you feel like you did right, and what would
         | you do differently?
        
           | lukethomas wrote:
           | I knew we needed to build a suite of tooling, as our goal was
           | to be a "hub" for the most important stuff at work. In
           | retrospect, we built too much product.
           | 
           | If I start another company, I will spend all my time focused
           | on solving a very big pain-point with a few simple product.
           | 
           | With Friday, I wanted to keep the product simple, but the
           | people we talked to always were talking about the "yet
           | another tool problem" - so there was a desire to consolidate.
           | How I interpreted this was that we needed to build the
           | "suite" vs. spending all our time on one feature.
           | 
           | I could go on and on about what I would do differently, but
           | I'm thankful for the opportunity and have learned a lot that
           | will (hopefully) make me more effective in the future :)
        
             | pathartl wrote:
             | > In retrospect, we built too much product.
             | 
             | This answer is so generic, but so apt. Everyone can throw
             | around phrases like KISS or MVP or try to implement
             | methodology like agile, but it's so hard to just identify
             | _what_ you want (or need) to build.
             | 
             | We're looking at a major revamp/rewrite/refactor of our
             | main product that previously had been built with the idea
             | of being able to solve every problem our customers face.
             | This decrepit, aging codebase has so many bandaid fixes for
             | every conceivable "what if" scenario that it's just become
             | unmaintainable.
        
             | nerdponx wrote:
             | Maybe the "yet another tool problem" can be addressed by
             | making your tool easy to integrate with other tools, rather
             | than trying to build a big all-in-one suite.
        
               | lukethomas wrote:
               | This was precisely our approach, but we built our own
               | features for the "gaps" that we believed existed in the
               | other products.
               | 
               | If an existing app was doing a decent job, we didn't want
               | to compete with them. The issue is that we ended up
               | arriving in this "dead-zone" where we didn't replace an
               | existing tool and pull budget from an existing category
               | of tooling.
        
               | mdip wrote:
               | It depends on if their target audience was small
               | companies or enterprises. It may have made a difference,
               | but it wouldn't have changed much for Enterprise
               | customers. At BigCo (a global telecom[0]), it was much
               | easier to add business from a vendor that we already had
               | a relationship with than it was to purchase anything from
               | anyone we didn't. It was also, of course, much easier to
               | buy software/SaaS from one of the existing, boring,
               | established vendors than lesser known/smaller ones. There
               | was a mess of "Purchasing" involvement, legal, and
               | everything else just to set things up so we could make
               | the purchase. I don't know what Friday was for (had never
               | heard of it until, today), but it sounded like it was
               | something that would be company-wide, probably, so
               | sneaking it in with an "expense card" isn't likely going
               | to be defensible.
               | 
               | Then there's the "easy to integrate" side. _Expect_ it to
               | have to pass security reviews if it 's SaaS of any kind
               | and will touch any of our IP[1], and particularly
               | detailed ones if it's _very_ easy to  "integrate with."
               | 
               | Azure AD Login was easy for us at "BigCo", but tied up
               | several days of more than one grumpy security
               | architecture team member's time with a variety of pen-
               | tests that are required before they'll grant approval for
               | it in our domain. That goes up exponentially to the
               | impossible pretty quickly if it wants permissions to
               | access things on our end via OAuth grants; even things
               | that are typical (profile photo).
               | 
               | IT Architecture might get involved if there would be a
               | need to make sure it worked with our systems, minimally
               | to set up monitoring for it if we're making it available
               | to a large amount of staff because if it goes down, we'll
               | get a million calls into our 4-6 person (state-side by
               | contractual/security requirements) Help Desk over
               | something we can't do anything about and we're going to
               | make sure we have a way to react to it when that happens.
               | Someone's going to have to learn how to do any
               | administrative/integration requirements, because
               | configuration changes, we merge with companies somewhat
               | frequently, and someone's going to have to make sure they
               | know how to set it all back up, correctly, later -- just
               | in case -- even when it doesn't make sense. Likely, BigCo
               | want it to be used, so someone's going to have to write
               | copy for an article for the company landing page
               | explaining what it is, how it works and what problem it
               | solves. There'll be other activities related to this when
               | adoption doesn't take off. IT will have to dedicate some
               | time to tracking usage to make sure we're getting ROI on
               | it when the quarterlies come around and they have to
               | justify every recurring expense, including the ones
               | outside of the sticker price, all over again, and it's
               | easy to trim off the add-on. Plus, they're often the ones
               | who take the budget hit in the first place.
               | 
               | Legal/HR/The Business(tm) might get involved if employees
               | can communicate, uninhibited, through it -- just like
               | they do with E-Mail while they apply a flobbidy-jillion
               | set of restrictions/disclaimers bits of nonsense around.
               | We were not a Defense Contractor, we were just big,
               | spread out and had a lot of employees. At scale, you end
               | up with increasingly many who lack common sense, and a
               | small fraction who still need to be warned about Nigerian
               | Prince scams when one slips through. In a strange
               | alteration of Rule 34, someone will upload porn to it or
               | store porn on it if it is possible to store things on it.
               | For the person who _wants_ the product, it 's going to be
               | requiring phone calls, follow-ups, and general "going to
               | bat for the vendor's product" against a hurricane-force
               | headwind.
               | 
               | In fact, an add-on might be less likely to be purchased
               | -- by BigCo, anyway -- because it doesn't do enough to
               | pass the "Why do we need to tie up all of these people to
               | bring this easy-to-integrate product into our environment
               | when they can just use (some terrible excuse for a thing
               | by comparison)?" The "we don't need that bad enough"
               | answer is usually the case for Add Ons, and having a
               | number of ancillary capabilities to distract with
               | sometimes makes it more attractive to "the business" side
               | of the above groups, which has the ability, often, to
               | over-ride all of the rest of the "No"s going around.
               | 
               | At BigCo, an add-on requiring anything that the "good
               | enough to somewhat OK" solution/solutions we _already
               | have_ kind-of sort-of covers doesn 't stand much of a
               | chance of being purchased. The one thing that _can_ get
               | in the door is the _simple solution_ that solves a _big
               | problem_ , especially if there's nothing else out there
               | that much of any part of it from any of the big vendors.
               | I spear-headed a small handful of those. It has to be
               | _amazing_ and some reasonable combination of inexpensive,
               | simple to maintain, highly available, non-critical if
               | down (many, many things are unexpectedly critical).
               | 
               | [0] I worked there about a decade for 17 years,
               | incidentally, most of it remote at an organization that
               | was notoriously against remote work ... basically against
               | a major service we enabled and often provided for _other_
               | businesses. I worked as a software developer in the
               | architecture organization working primarily on security-
               | focused projects (figure that out) and had to go through
               | this process enough to make my soul die a little.
               | 
               | [1] Basically, everything. At least, anything that would
               | have a reason for the company to purchase it.
        
         | Nextgrid wrote:
         | Is there any reason you can't just leave current the product
         | as-is and keep running it on autopilot, with the only expenses
         | being hosting and the occasional security vulnerability
         | mitigations?
         | 
         | You mention you had 100K users - I'm assuming those are paying
         | users. Could they not keep using the product (especially if
         | they've already onboarded)? Or are there significant ongoing
         | costs beyond hosting?
        
           | eps wrote:
           | Perhaps they just want to move on?
           | 
           | Not needing to tend to a project you no longer find
           | interesting (or view as a failure) is _very_ liberating.
        
           | kansface wrote:
           | Products don't run themselves. Software must be upgraded
           | because of security patches; if you don't keep up, after a
           | while you can't because of skew. Customers require support
           | when stuff goes wrong. Infrastructure changes from underneath
           | you. SDKs change all the time. The law itself changes what is
           | allowed or what is required.
        
             | stickfigure wrote:
             | > Products don't run themselves.
             | 
             | That really depends on the product and how you built it.
             | With platforms like Google App Engine or Heroku, there's no
             | infrastructure to take care of and the only thing you have
             | to patch/update is your own code. Customer support can be
             | an issue, but some products are naturally self-service. Or
             | cheap enough that there's no expectation of quality
             | support.
             | 
             | I do think you need to plan for this sort of thing if you
             | want to be able to walk away (even for a short vacation).
             | If your natural inclination is to start with k8s, you're
             | going to need ongoing devops work in perpetuity.
        
             | Kiro wrote:
             | Depends on what kind of product. I've built an app that I
             | haven't touched in many years with about $1M in monthly
             | revenue (extremely low margin) and it's all good. Yes, it
             | hasn't had any security patches in years and it's just a
             | matter of time before it gets hacked but no big deal. If
             | shit really hits the fan I will just shut it down. Not
             | offering any support. Customers know I don't add anything.
             | Not sure what law would affect anything.
        
               | PragmaticPulp wrote:
               | > I've built an app that I haven't touched in many years
               | with about $1M in monthly revenue (extremely low margin)
               | and it's all good. Yes, it hasn't had any security
               | patches in years
               | 
               | You have a product bringing in $12 million per year
               | (EDIT: I misread the profit remark originally, apologies
               | to Kiro), and you can't be bothered to do basic security
               | updates?
               | 
               | > it's just a matter of time before it gets hacked but no
               | big deal. If shit really hits the fan I will just shut it
               | down.
               | 
               | You're basically waiting to get hacked and your response
               | plan is to just shut it down? _And turn off $12 million
               | in annual revenue because you didn't feel like applying
               | security updates?_
               | 
               | Are you sure you mean $1 million per month in revenue?
               | Because this doesn't make any sense at all.
               | 
               | If this is true and accurate, you can at least see why
               | this wouldn't apply to virtually anyone else running a
               | high-profit software app, right? Especially not something
               | like Friday.app which includes customer data.
        
               | [deleted]
        
               | semireg wrote:
               | Think Roman numerals.
               | 
               | 1M is thousand 1MM is million
               | 
               | https://gettingpeopleright.com/resources/what-does-m-and-
               | mm-...
        
               | Kiro wrote:
               | No, I'm talking about 1 million a month so that's on me
               | for using it incorrectly then. Apologies.
        
               | Kiro wrote:
               | No, extremely low margin = miniscule profit compared to
               | the revenue.
               | 
               | Otherwise you're right. I simply can't be bothered and I
               | don't even have access set up to the server on my current
               | machine.
        
             | cush wrote:
             | Overhead. It's still a valid question. Maybe the CEO can
             | answer.
        
           | paxys wrote:
           | > You mention you had 100K users - I'm assuming those are
           | paying users
           | 
           | Definitely not. A company of that size with 100K paying users
           | (so like $10M+ ARR) would be considered wildly successful. In
           | their case it was probably a tiny tiny fraction of that.
        
             | jonnytran wrote:
             | Did you try asking users to pay? I.e. tell your users,
             | you're shutting down unless everyone starts paying. It
             | could be Kickstarter style in that X number of users have
             | to put in their payment information by some date, or you
             | still shut down. That way, there's no chance that some
             | people start paying, but you still shut down.
        
               | gnicholas wrote:
               | Great question. I wish Pebble had done this before
               | shutting down. I would have paid double for my pre-
               | ordered Time Steel 2.
               | 
               | Wyze did this recently with their subscription, which
               | they let you pay as little as $0 for. They forced anyone
               | who didn't subscribe onto a lower tier, which only stored
               | still images instead of videos in the cloud.
        
         | dbbk wrote:
         | Were you profitable?
        
           | lukethomas wrote:
           | Heck no. If we were profitable, I would have kept it up and
           | running and reduced things to a skeleton crew.
        
         | Dangeranger wrote:
         | One of the things I appreciated about Friday was the
         | information you all provided about remote work, and the book
         | you wrote named "The Anywhere Operating System"[0].
         | 
         | Would you be willing to keep the information you provided up as
         | a statically hosted website so that the knowledge is not lost
         | to the ether of the internet, accessible only via
         | archive.org[1]?
         | 
         | [0] https://friday.app/anywhere
         | 
         | [1]
         | https://web.archive.org/web/20220107125929/https://friday.ap...
        
           | lukethomas wrote:
           | Absolutely. I will 100% keep this up and running and freely
           | available for all. It may be on my own personal website
           | though.
        
         | olah_1 wrote:
         | Anecdotally, I had never heard of this app, but it is relevant
         | to the area i work in (product comms, business operations).
         | 
         | Was it difficult to advertise specifically to this audience?
        
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