[HN Gopher] Solopreneurs Are Changing the Face of the Economy
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       Solopreneurs Are Changing the Face of the Economy
        
       Author : webmaven
       Score  : 57 points
       Date   : 2022-04-02 15:45 UTC (7 hours ago)
        
 (HTM) web link (www.entrepreneur.com)
 (TXT) w3m dump (www.entrepreneur.com)
        
       | oldstrangers wrote:
       | I think the real shift is in "productizing" yourself (if you're
       | able to). I created https://gloutir.com, a subscription service
       | for design and development. It costs a company roughly 1.2-1.4x
       | an employees actual salary to keep them on the payroll. So a
       | $47,000 a year employee actually costs that company about
       | $65,800. Productizing myself, you can afford to pay me MORE than
       | $47,000 a year, while still paying out less than you would for a
       | regular employee. Plus, I can work for multiple companies at
       | once.
       | 
       | This all sounds like glorified freelancing, and it basically is,
       | but the fixed monthly rates are more preferable for everyone
       | involved vs billable hours.
        
         | attilaperez wrote:
         | Really slick website, love it. When you talk about "we" is that
         | the royal "we"?
        
           | oldstrangers wrote:
           | Haha thank you, and yes basically! It's too weird to say "I"
           | a lot for me.
        
       | akeck wrote:
       | As someone in the US, I'd be a solopreneur in a moment, if the
       | healthcare situation didn't suck. At this point in my life, it
       | suits me better than being an employee. Things are better post-
       | ACA than pre-ACA, but still not all that great - especially if
       | you live in a state that's not ACA friendly.
        
       | mathgladiator wrote:
       | One of the reasons that I'm a "solopreneurs" is that I have no
       | real desire to manage people for a few years. Honestly, I hate
       | being an employee.
       | 
       | I'm also embracing a wanton desire to be playful rather than an
       | effective market strategy. For example, my latest pathology is
       | that I'm building my own datastore for my service. I'm preparing
       | to launch it as I audit my few users' usage. In a "bias towards
       | getting to the market" sense, this is an awful approach.
       | 
       | However, I'm having fun and making strides on a few defining
       | dimensions.
       | 
       | It could be said that I'm building a lifestyle business, but I
       | don't believe so. Instead, I'm defining the foundation for a
       | robust and long lived infrastructure game. If you believe the
       | future is bigger than the present, then the markets will only get
       | more exotic and bigger. There will be more room, and more
       | customers that need to be serviced.
        
       | mark_l_watson wrote:
       | I have mixed feelings about owning a business vs. working for a
       | corporation. I retired last month and the bulk of my retirement
       | comes from working for a few companies that paid me very well, in
       | some cases their stock was a good deal, and in some cases I had
       | time set aside for my own research.
       | 
       | That said, there can be a lot of BS involved working for other
       | people, and some of the happiest people I know have their own
       | business.
       | 
       | Here in the USA, despite really low unemployment numbers, the
       | divide between people who are well off and people who just get by
       | is widening and more people are falling into something that looks
       | more like poverty than a solid middle class lifestyle. In the
       | future, it seems to me that to be well off you either need to
       | have specific skills that corporations value or you need to own a
       | viable business.
       | 
       | This is difficult for me to say because I have always valued free
       | time (in the last 45 years I have probably averaged working about
       | 26 to 30 hours a week), in modern times I would recommend having
       | a side gig and a job. Go for maximum flexibility.
        
       | ilamont wrote:
       | I'm skeptical of the hard definitions that arise around
       | "entrepreneurship" which can become dogmatic and exclusionary,
       | like we once saw with investors and some accelerators insisting
       | that you were either a "startup" (a real entrepreneur hitting for
       | the fences!) or a "lifestyle business" (not serious, and little
       | more than a hobby).
       | 
       | I see this article trying to create a similar dynamic, with
       | "Solopreneur" being the new "lifestyle business" ( _" While the
       | entrepreneur is looking to create a major enterprise, a
       | solopreneur wants to create their enterprise alone ... to
       | redefine their work-life balance or find purpose in starting
       | something uniquely their own."_)
       | 
       | Regardless, when people from the startup world use the term
       | "lifestyle business" or "solopreneur" or "small business" or
       | whatever to describe real businesses that aren't pure tech, have
       | solo founders, don't take VC money, don't intend to scale to a
       | billion users, or whatever other qualities are not worthy of
       | investor consideration, I find it condescending and misguided.
        
         | cbreynoldson wrote:
         | I think people, by nature, tend to bucket others into a set of
         | a few archetypes because it is easier to process the world this
         | way. Most of it is out of ignorance - humans are always trying
         | to conceptualize their lives in ways that can be understood,
         | manipulated, and talked about.
         | 
         | It is a shame that companies are passed up because they don't
         | fit perfectly into one of a few categories. This is partially
         | why research institutions and research-based companies are
         | often overlooked or micromanaged.
        
         | caseyf7 wrote:
         | All you can do is prove them wrong. When you do, you won't care
         | what they call it and then you can turn them down.
        
       | hn_throwaway_99 wrote:
       | Ugh, I couldn't get through half of this article without throwing
       | up in my mouth a little.
       | 
       | Look, I'm a huge fan and believer in the benefits of
       | entrepreneurship, but can we stop pretending like more than a
       | small fraction of these "solopreneurs" (I hate that word, I guess
       | if it's French it sounds cooler than "self employed") will be
       | making more than an Uber driver?
       | 
       | We are moving much more towards a "Hollywood" style economy,
       | where a few superstars gobble up the majority of income and
       | capital, while everyone else working at Starbucks dreams they'll
       | "make it big" one day before half of them end up in porn. What
       | is, and has been, disappearing is a broad-based, stable economic
       | system that benefits the masses.
       | 
       | I don't mean to be so negative, but these ridiculous "rah rah"
       | articles that obfuscate the true nature of what is going on
       | infuriate me.
        
         | m0llusk wrote:
         | That is still huge. Mostly these are ordinary people pursuing
         | their interests and sharing. The profits may be modest, but are
         | on the same scale as employment they are qualified for and with
         | much better fit and volatility.
        
         | SpaceInvader wrote:
         | I'd say it's mostly a matter of energy and time you wish to put
         | into becoming a successful entrepreneur. My experience tells me
         | that first two-three years is a grind, then you can loosen that
         | regime a bit, depending on what you want to achieve. If you're
         | ok with making more (like x1.5 - 2.0 times more) than when
         | employed you can relax and settle on 8-10h a day, if not - real
         | benefits come later, but I think you'll need to hire somebody
         | anyways.
        
         | adventured wrote:
         | > What is, and has been, disappearing is a broad-based, stable
         | economic system that benefits the masses.
         | 
         | Median income hasn't eroded. Real unemployment is again nearing
         | historic lows. Median wealth hasn't eroded.
         | 
         | US median wealth remains higher than Germany or Sweden. Which,
         | if you buy into the propaganda about the US (vs eg German
         | worker protections and or Sweden's social safety net), that
         | outcome should be impossible.
         | 
         | And for the US that's all despite one of the greatest
         | demographic changes in world history, in which the US middle
         | class has been massively shifted by an influx of low education,
         | impoverished third world immigrants (which is the opposite
         | approach of most affluent nations; for example Canada or
         | Australia, they hyper restrict immigration based on scoring
         | systems meant to keep poor people largely out, focusing instead
         | of highly qualified immigrants that can immediately contribute
         | to the welfare state tax base).
         | 
         | The fact is, the US has done extraordinarily well against that
         | demographic change backdrop when it comes to the middle class
         | and median figures. And this factor - dramatic demographic
         | shift for the US middle class and median - is almost
         | universally and intentionally ignored in the name of propaganda
         | points.
         | 
         | It turns out that if you flood a country with tens of millions
         | of poor people that don't speak the primary language, it might
         | downward drag on the figures you see in the middle class and
         | median (ie it pushes downward on all of that until the recent
         | immigrants have enough time to adjust and gain positioning in
         | society: gain education, gain income, gain wealth, establish
         | careers, leading progress into second or third generations).
         | 
         | It can take generations for someone moving to a new culture,
         | with little formal education, without the ability to speak the
         | primary language, with no job or wealth supporting them, to get
         | anywhere.
         | 
         | Want to see this effect in action? Look at the median white
         | household wealth and income figures, today vs 1970 / 1980 /
         | 1990. In 1980 the US was around 5%-6% hispanic for example, the
         | middle class was almost exclusively white. Today the US middle
         | class is increasingly hispanic, and that trend will continue
         | aggressively for decades to come. Now do the right thing and
         | account for that when talking about how well the US middle
         | class has done over the last 30 or 50 years (it's not the same
         | demographic, it's not the same group of people, it has
         | changed).
         | 
         | If you move from Honduras to the US in 1993, previously living
         | a third world lifestyle with minimum formal education and no
         | ability to speak English; and then you lift yourself to the
         | level of the US middle class by the 2010s, how do you account
         | for showing that radical improvement in the US figures as it
         | pertains to the middle class, if all it shows in the US figures
         | is supposed stagnation (when what has really happened is the
         | prior middle class demographic has moved upward, while formerly
         | poor hispanics have moved in to the US middle class slot)?
         | 
         | If you don't account for the epic scale demographic shift, then
         | what you're proposing is hyper misleading.
        
           | cinntaile wrote:
           | > US median wealth remains higher than Germany or Sweden.
           | Which, if you buy into the propaganda about the US (vs eg
           | German worker protections and or Sweden's social safety net),
           | that outcome should be impossible.
           | 
           | Are you comparing absolute numbers here? Are they really
           | comparable?
        
         | rozenmd wrote:
         | Here in France they actually call it auto-entrepreneur, funnily
         | enough (self-entrepreneur)
        
         | mescaline wrote:
         | You do sound negative, but I understand where you are coming
         | from. I can't speak for the other soloers, but this solo affair
         | over here is going to make WAY more than an Uber driver. Hell,
         | I may make more than Uber itself.
         | 
         | That's the power of positive thought and focused attention.
         | That attention nets positive feedback. _I_ did this. Nobody
         | else. Well, except for that bit Joe did. Thanks Joe.
         | 
         | Remember, anything is possible at Zombo.com.
        
         | g8oz wrote:
         | Yes and we need better language and analogies to talk about the
         | non-superstars in these "new" economic arrangements. Gig
         | economy workers being directed by an API Ala Uber/delivery apps
         | are analogous to landless laborers in developing economies.
         | Those with a virtual "stall" on someone else's platform
         | (Etsy/Youtube/mobile app stores) are reminiscent of
         | sharecroppers.
        
           | [deleted]
        
         | hklgny wrote:
         | You do sound negative and it doesn't seem like a useful
         | negativity. The world consolidating into so few companies is
         | new, and any attempt at smaller more self sufficient businesses
         | seems to me like a good thing.
         | 
         | Who cares if they make the equivalent of an Uber driver. Making
         | that money not driving for Uber adds variety to the economy and
         | we all win as a result.
         | 
         | It's like opening a modern day corner store. Sure they all look
         | similar, but it's ownership and it matters and the people doing
         | it should be proud of themselves.
        
       | Centigonal wrote:
       | I've been saying this for ages, but as consolidation and
       | increasing commercial rent continnues to erode local businesses,
       | the "mom-n-pop shop" concept is growing online.
       | 
       | People are selling custom wares on Etsy/Shopify, running a
       | Youtube/Twitch channel, becoming Amazon FBA vendors, etc. A big
       | difference is that both expenses and revenue are lower, and
       | people are usually dependent on one or multiple big corpo
       | platforms for customer discovery and continued success.
        
         | attilaperez wrote:
         | The AWSification of small business is going to have interesting
         | results down the road. I couldn't imagine the hair pulling that
         | Etsy sellers and Youtube creators must go through day-to-day.
         | Having a monolith hand that feeds you, doesn't even perceive
         | you, and couldn't care a bit about you dictate your financial
         | present and future sounds unnerving.
        
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