[HN Gopher] Stackit: Cloud and Colocation
       ___________________________________________________________________
        
       Stackit: Cloud and Colocation
        
       Author : FlyingSnake
       Score  : 230 points
       Date   : 2022-03-30 11:36 UTC (11 hours ago)
        
 (HTM) web link (www.stackit.de)
 (TXT) w3m dump (www.stackit.de)
        
       | bitlax wrote:
       | > "rival"
       | 
       | Sometimes people will post a React template on HN with the title
       | "How to Build Twitter."
        
       | londons_explore wrote:
       | So, when I buy a $5 bag of potatoes from lidl, how much of that
       | money is going to pay for these servers?
       | 
       | I would _hope_ that for a retail business like Lidl, far less
       | than 1% of the revenue goes into IT staffing and systems costs. I
       | worry that the number is closer to 10%.
        
         | tssva wrote:
         | Lately I would consider myself lucky to find a bag of potatoes
         | at Lidl. In the US at least they seem to be struggling to keep
         | shelves stocked. I have 2 Lidl locations within 15 minutes of
         | me and for the last few months the shelves have been pretty
         | bare at both. To fill them up they have started stocking many
         | more name brands which are not priced competitively with other
         | grocery stores.
         | 
         | I understand there are currently supply issues but the Aldi
         | across the street from one of the Lidl locations isn't having
         | this severe of an issue. The traditional grocery store chains
         | in the area also don't seem to be having anywhere near the same
         | level of supply issues even for their store brands.
        
       | fullstop wrote:
       | I'm not familiar with large European companies, but is this kind
       | of like Aldi offering AWS-like services? Clancy's Cloud Compute,
       | and Casa Mamita's Message Queues?
        
         | Keyframe wrote:
         | Yeah, Lidl and Kaufland.. kind of absurd, just like amazon
         | launching computer infrastructure project.
        
       | k__ wrote:
       | I will wait for the Aldi offering.
        
       | athenot wrote:
       | Cloud Hosting, in the Center Aisle of Lidl, next to the other
       | random items for sale.
       | 
       | In all fairness, this move makes sense to monetize any surplus
       | they have in DC capacity. In terms of competition, their offering
       | competes more with Equinix and the like than with AWS.
        
       | Garlef wrote:
       | Not a single mention of infrastructure as code or serverless ...
       | :shrug:
        
       | gpjanik wrote:
       | Wasn't sure if April fools or not. German companies have launched
       | so many of those "rivals" to AWS by now, all of them require you
       | to call someone/send a letter/FAX to create a VM. I wonder if
       | they understand that the success of cloud, SaaS and generally
       | majority of modern, scalable businesses comes from the fact that
       | it _can_ be self-served.
        
         | slig wrote:
         | Tried to use IBM Cloud, they wanted my passport for
         | verification. Big nope.
        
         | locallost wrote:
         | I don't know the answer to this question, but living in Germany
         | and interacting with their products, I'd say they are pretty
         | good at what they do -- for consumers. I don't use Amazon since
         | years, but recently had to and was shocked that it's basically
         | impossible to find anything, just hundreds of products and no
         | way to filter through anything. Their competition is way ahead
         | of them. So I don't know if this translates to IT / cloud /
         | etc, but it's not like they are completely clueless.
         | 
         | And as others have noted it's not just Lidl, this group owns
         | also Kaufland which also swallowed up another chain (Real)
         | recently. So they are huge.
        
         | frenchman99 wrote:
         | There are also PaaS providers in Germany, such as Fortrabbit
         | for PHP, which do a great job. Competes with some parts of AWS.
        
         | exar0815 wrote:
         | Strange, I never had to send a single FAX in my life in
         | germany. Especially not for any cloud offerings located in
         | EU/germany. I would LOVE to see proof for that.
        
           | sorokod wrote:
           | When switching cell phone number away from Vodafone de I was
           | required to send a fax. A data point rather than proof.
        
           | vdfs wrote:
           | Some even use Telegram
        
           | belter wrote:
           | German Newspaper (2018):
           | 
           | "...Two-thirds of German companies regularly use faxes,
           | whereas only half of them use video conferencing
           | technologies, and just one-third use messaging services or
           | online collaboration tools..."
           | 
           | https://www.handelsblatt.com/english/companies/digitization-.
           | ..
        
             | progre wrote:
             | Not proof. The question was about cloud companies.
        
               | belter wrote:
               | The second part of the comment yes. The first was about
               | how pervasive the use of fax was within German business.
               | But in Japan it's worst:
               | 
               | "Japan's reliance on fax machines lambasted by
               | coronavirus doctor": https://www.independent.co.uk/news/w
               | orld/asia/coronavirus-ja...
               | 
               | "Japan Can't Get Rid of the Fax Machine With Offices
               | Demanding It Stays": https://www.insider.com/japan-cant-
               | get-rid-the-fax-machine-o...
        
             | wongarsu wrote:
             | 86% of German companies employ 10 or fewer people [1]. I'm
             | not why we would expect them to use online collaboration
             | tools or video conferencing pre-pandemic?
             | 
             | Fax still being common is true though, it's mostly used as
             | a quicker alternative to mail with established legal
             | standing and more convenient than rolling out electronic
             | signature schemes. You can still live and work without a
             | fax in Germany, you will just be sending more letters. I've
             | never sent a fax or letter to a German cloud provider
             | though (despite using several of them)
             | 
             | 1: https://de.statista.com/statistik/daten/studie/1929/umfr
             | age/...
        
         | belter wrote:
         | Not sure how they plan to offer competitive prices.
         | 
         | "Electricity prices in Germany ranked amongst highest globally"
         | (2021):
         | 
         | https://www.iamexpat.de/expat-info/german-expat-news/electri...
        
           | b3orn wrote:
           | Just like anyone else having datacenters in Germany. AWS and
           | Hetzner come to mind. Even though end customer electricity
           | prices are among the highest not just globally but especially
           | within Europe electricity prices for businesses with high
           | demand are generally much lower and even ignoring that
           | electricity prices won't have much of an effect on product
           | prices.
        
           | locallost wrote:
           | It's because of heavy taxation, but the industries pay a lot
           | less since they get taxed less.
        
           | jhgb wrote:
           | What percentage of cloud service costs as paid for by
           | customers is electricity cost?
           | 
           | BTW what you're showing here is small consumer electricity
           | rates. _Large_ consumers of electricity in Germany have
           | significant fee exemptions. It 's one of the reasons why
           | small consumers have it more expensive: in Germany, lots of
           | the costs are offloaded away from the industrial users.
        
             | belter wrote:
             | One important percentage. Solutions development and other
             | overhead's also count naturally.
             | 
             | "Data Center Power Costs":
             | 
             | "...In a data center, typically 20-40 % of the operating
             | cost is related to data center power costs..."
             | 
             | https://greenmountain.no/2020/07/01/data-center-power-
             | costs/
             | 
             | Also in the article above there this bar chart:
             | https://greenmountain.no/wp-content/uploads/2020/07/Cost-
             | of-...
             | 
             | were once more Germany costs for electricity are so much
             | higher than anybody else.
             | 
             | "How Much Does it Cost to Power One Rack in a Data
             | Center?":
             | 
             | https://www.nlyte.com/blog/how-much-does-it-cost-to-power-
             | on...
             | 
             | "...The energy cost to power a single server rack in a data
             | center in the US can be as high as almost $30,000 a year,
             | depending on its configuration. In a data center with 100
             | cabinets, the cost to power those racks each year can be
             | over $3 million. Data center professionals need to ensure
             | that they are correctly monitoring energy consumption and
             | efficiently managing capacity..."
        
               | jhgb wrote:
               | I was not talking about costs to the data center
               | operator. I was talking about _what the cloud customers
               | pay_. If you 're insinuating that 40% of cloud service
               | pricing is electricity, surely that must be a cloud
               | service operating at a _major_ loss because only a small
               | fraction of a cloud service cost is the data center cost.
        
               | belter wrote:
               | I am not insinuating that. I am arguing that a major part
               | of a data center costs is electricity, and that an
               | important percentage of what cloud customers pay comes
               | from that data center cost. My comment was clear that was
               | not the only cost for cloud providers.
        
               | jhgb wrote:
               | The thing is, price tags for cloud services are so much
               | higher than what data center costs would be for hosting
               | an equivalent service yourself that I doubt that the
               | electricity rate difference would make a cloud service in
               | Germany outright uncompetitive. What is 40% in data
               | center cost may very well be <10% in cloud service
               | pricing.
        
         | ivan_gammel wrote:
         | Strictly speaking, this is not Lidl (chain of grocery stores).
         | Lidl is owned by the same parent company - Schwarz Gruppe,
         | which has a pretty big digital branch with several companies
         | focusing on different products (e-commerce, cloud
         | infrastructure etc). StackIt is one of those companies. It is
         | good to see one more local competitor to AWS backed by the
         | largest retailer in Europe, who also uses those solutions for
         | their own e-commerce projects.
        
         | rgavuliak wrote:
         | This may be due to unions. In one of my previous jobs we were
         | providing a software for digital subscriptions to their news
         | site. The plan was to also integrate with their SAP for offline
         | subscriptions. We offered to do the integration in a way where
         | a user would buy online and it would get inserted into their
         | SAP via an API. This was a no go, since before they've had a
         | couple of people doing this manually and they couldn't fire
         | them due to unions so they decided we would be sending the
         | orders for offline subscriptions to them and they'll physically
         | enter it into SAP. I wish I was joking.
        
           | [deleted]
        
         | mpfundstein wrote:
         | can you name a few rivals?
         | 
         | i wonder btw... are you German? ;-)
        
         | asah wrote:
         | Hetzner has entered the chat.
         | 
         | (They rock)
        
         | KingOfCoders wrote:
         | "all of them require you to call someone/send a letter/FAX to
         | create a VM."
         | 
         | Have ordered servers from Hetzner online for the last 20 years,
         | since their cloud offering via API/cli.
        
           | dazc wrote:
           | Hetzner requested a copy of my UK passport though.
           | 
           | An image of a passport proves nothing btw, especially since
           | Hetzner is not a UK Govt Agency, that I am aware of, and has
           | zero methods of authenticating such 'evidence' of ID.
        
             | rmbyrro wrote:
             | > An image of a passport proves nothing btw
             | 
             | It may prove a fraudster have basic Web searching skills.
             | [1]
             | 
             | If someone is willing to do something wrong, why these
             | companies imagine they wouldn't provide a fake document ID?
             | 
             | Imagine one is spinning up a Hertzner VM to hack and steal
             | something or run a DDoS attack. The minute they see:
             | "upload your passport ID", who thinks they'll go "oh no,
             | we're busted, let's work honestly instead".
             | 
             | It's almost childish how ridiculous online KYC (know your
             | customer) processes are.
             | 
             | [1] https://www.google.com/search?q=example+of+british+pass
             | port+...
        
               | maccard wrote:
               | It's not "just" a passport photo, it's a photo of a
               | passport with a name that matches the payment method.
        
               | nopzor wrote:
               | how are they going to know that the name matches the
               | credit card?
        
               | hansel_der wrote:
               | idk, how do you compare strings?
        
             | jensus wrote:
             | I've not needed to verify identity to spin up VPS or order
             | storage boxes. For what reason did you have to verify
             | yourself?
        
               | dazc wrote:
               | I assumed because I was not an EU citizen?
        
               | belter wrote:
               | No, they ask for EU citizens also.
        
               | tommek4077 wrote:
               | Hetzner: Excuse us Mr. S. Pamking from Armenia, paying
               | with a credit card of an elderly french lady, could you
               | please send us some id? After that we will gladly spin up
               | your 100 VPS Mail-Servers.
        
               | erklik wrote:
               | > Excuse us Mr. S. Pamking from Armenia, paying with a
               | credit card of an elderly french lady, could you please
               | send us some id?
               | 
               | Amazon's cool with it. I guess they don't care as much? I
               | do wonder where the fraud prevention requirements come
               | from. It's an interesting question if they are even for
               | fraud prevention.
        
               | mkl wrote:
               | I am not an EU citizen, but Hetzner didn't ask me for any
               | ID.
        
               | belter wrote:
               | How long ago was that?
               | 
               | "Well, there goes the Privacy - Hetzner Hosting" https://
               | www.reddit.com/r/privacytoolsIO/comments/b5qp08/well...
        
               | mkl wrote:
               | Okay, looks like it was just before that.
        
               | vruiz wrote:
               | I just signed up over the weekend for a simple storage
               | box. Today I realized after contacting their support that
               | order was paused pending identity verification, they use
               | something calles idenfy.
        
               | detaro wrote:
               | Plenty providers have verification only when something
               | seems "off" in some way. Amazon has both lots of
               | experience and data for payment verification and the
               | margin to absorb fraud costs that do go through, smaller
               | providers not so much.
        
               | smoe wrote:
               | I opened two accounts (different emails, credit cards,
               | billing address) in the span over two years from
               | Colombia. First one worked perfectly fine, but for the
               | second one they wanted me to provide id before spinning
               | up anything. So not sure if this was introduced recently
               | or if they have some system that flags accounts under
               | certain conditions to provide additional info that I
               | tripped the second time.
        
             | gnfargbl wrote:
             | Hetzner aren't aiming to prove your identity. They're most
             | likely aiming to reduce their fraud risk by requiring you
             | to have a relatively-hard-to-fake document which matches
             | your payment details.
             | 
             | In my case they just wanted a copy of my company
             | registration certificate.
        
             | bayindirh wrote:
             | I assume it happened while the UK was in the EU. You can
             | verify a passport electronically via the identifiers via
             | the EU border control network, AFAIK.
             | 
             | So, it's enough of a verification.
        
             | wongarsu wrote:
             | The usefulness depends on whether it's an external or an
             | internal requirement. For something Hetzner need themselves
             | it's quite useless. If there's an external requirement to
             | verify the identity of the customer (say to shield them in
             | case of people renting servers for criminal purposes or
             | whatever) then an image of your passport proves that
             | Hetzner tried to verify your identity and that you forged a
             | government document to trick them.
             | 
             | Of course today we have better methods, but Hetzner was
             | founded in the dot.com bubble and since then focused their
             | innovation on providing cheap and reliable servers, not on
             | changing business processes that work (or making pretty
             | interfaces).
        
               | tankenmate wrote:
               | generally when I've been asked for my passport details
               | from a Iaas / PaaS / SaaS provider it has been for AML
               | /KYC purposes; so it is like you say, they don't need to
               | know the details per se, just that they've forwarded it
               | on to an external body / company and that it has been
               | checked.
        
           | mhitza wrote:
           | Hetzner had me wait one billing cycle (as a new account)
           | before they allowed me to request restriction to port 25, or
           | vm, load balancers, etc limits to be lifted.
        
           | daneel_w wrote:
           | I tried to sign up for a private account with Hetzner some 4
           | or 5 years ago, and they requested a scanned copy of my ID
           | card or passport to proceed. I can understand it as they get
           | legally entangled in any eventual abuse that may occur on
           | their systems, but also, I can't understand it. Additionally,
           | scanning and digitally sharing personal identification
           | documents is illegal in some European countries under anti-
           | forgery laws concerning important documents and banknotes
           | etc.
        
         | flexie wrote:
         | We've used Hetzner for years. We never called or faxed them.
         | Great service, by the way.
        
         | ramboldio wrote:
         | This time is different: This is not backed by the govt or
         | german telecom but by the richest German alive (> 50B net
         | worth). I think (hope), the chances are much higher that he's
         | in for the long run with an appropriate amount of ressources.
        
           | EugeneOZ wrote:
           | Still, this site has no prices, only "contact us".
        
             | ramboldio wrote:
             | I think, the long-run is much more important than whatever
             | the specific feature set it rn. (Also, actually talking to
             | people might be more of a feature than a bug, after all?)
        
               | EugeneOZ wrote:
               | No, talking to people is stressful and it's unreliable.
        
             | wasmitnetzen wrote:
             | There is a "Prices" link at the top?
        
               | EugeneOZ wrote:
               | Only "from..." prices - I can not compare their prices to
               | AWS with the same resources.
        
             | [deleted]
        
         | tut-urut-utut wrote:
         | While the bureaucracy certainly applies to German government,
         | companies here are no better and no worse than anywhere in the
         | world.
         | 
         | If you have an example of a German IT company requiring a fax,
         | please share, so I can mock my German co-workers ;)
        
           | belter wrote:
           | Does Health Care counts?
           | 
           | "German health care: Tackling COVID with paper, pen and a fax
           | machine": https://www.dw.com/en/german-health-care-tackling-
           | covid-with...
        
             | tut-urut-utut wrote:
             | No, Health care is a government institution, not a private
             | company.
        
               | hansel_der wrote:
               | not to dispute the point in light of the question, but:
               | 
               | german health-care is thoroughly privatized, thou heavily
               | regulated by the government.
        
         | jwsteigerwalt wrote:
         | Had to send documents to substantiate the business location on
         | account creation, but nothing asynchronous after that.
        
         | rvz wrote:
         | > Wasn't sure if April fools or not.
         | 
         | Wasn't sure if you were paying attention or not? [0]
         | 
         | What is wrong with having competition?
         | 
         | [0] https://news.ycombinator.com/item?id=23151069
        
       | anyfactor wrote:
       | The only companies that have justifiable merit of saying they
       | have launched a rival to AWS are either government backed
       | entities, Snowflake or IBM and/or a joint venture of server
       | manufacturers.
       | 
       | I have no clue why IBM cloud has such a poor market position
       | considering how dominant of a business it was. But there is still
       | hope. A combined forces attempt could be a viable strategy.
       | 
       | Snowflake has changed cloud service providers several times to my
       | knowledge. In my opinion their offering and business philosophy
       | is unique to allow themselves to venture into this business.
       | 
       | For government backed cloud you have Alibaba cloud as an example.
       | Regional cloud service peovider with government funding or active
       | monitoring is an evetuality in my opinion. The Ukraine situation
       | proves my point. Keep an eye out on India for this. I feel like
       | the govt is gonna give it a shot before 2030. The reason behind
       | this deserves its own article.
        
         | jeroenhd wrote:
         | Most of these AWS alternatives seem to be based on OpenStack,
         | and there are many hosters around the world who offer the AWS
         | services most people use. EC2+S3+EBS+load balancing is all most
         | businesses probably need. Add some mid-2000s style hosted
         | databases and you're probably set up. Truthfully, most
         | businesses don't even need all that, but modern development
         | practices tend not to care too much about efficiency.
         | 
         | All you really need to start competing with AWS is a data
         | center and a shiny dashboard. They already had the data center
         | for their own use, so extending it to provide IT services is
         | quite a logical next step.
         | 
         | Granted, STACKIT isn't as complete an offering like Open
         | Telekom Cloud, but it's close enough to matter.
        
           | anyfactor wrote:
           | That is a very good point. After I made that comment I kept
           | wondering what is the real difference of traditional private
           | data centers and big cloud. Like they do 99% of what the
           | cloud companies provide. It is all about the buzzword.
           | 
           | I tell interviewers that I don't use AWS or GCP because I
           | don't need to use it. I use my RPI where I can use
           | docker/virtual environment, SSH/SFTP, use it as a NAS but it
           | is always a hard sell. In the last 5 years the term "Linux
           | Experience" has been switched to "AWS Experience" yet they
           | require exact same skill set! The only issue is that billing
           | dashboard. But beyond that I wonder, has things really
           | changed.
        
         | ShroudedNight wrote:
         | I don't know what the status is now, but back when I was
         | working for IBM, their Bluemix offering demonstrated a complete
         | lack of commitment to operational excellence with seemingly
         | routine downtime, with an undercurrent of "It's 1700, time to
         | sod off for the day" regardless of the state of their service.
         | 
         | It also didn't help that they seemed intent on paying 35+% less
         | than other competing tech companies.
        
           | anyfactor wrote:
           | I am big on B2B businesses. I think the higher bureaucracy
           | the better moat! But I think, IBM really tested this
           | philosophy to its breaking point.
           | 
           | My sentiment is that IBM Cloud should be broken down to
           | smaller distinct ventures and hiring visionary leaders at
           | each ventures. Like government, enterprise, Small
           | Business+Startup+Open Source etc.
           | 
           | They got incredibly lazy.
        
       | cphoover wrote:
       | Without speaking to their likelihood of success (enough posters
       | have already spoken on this), one thing I think is interesting is
       | Stack-it have limited scope to compute/storage/security and
       | network orchestration resources.
       | 
       | It's almost like AWS before they expanded to having a mind
       | numbing number of service offerings. Who can keep up with all
       | these? Who, other than people training for cloud architect
       | certifications?
       | 
       | I worry that AWS has lost focus on its core services and instead
       | is trying to market every shiny new thing under the sun... I work
       | in finance, my corp is in us-east region. I think we had like 3
       | AWS related incidents that caused serious production outages last
       | year... All from use of core AWS services. Now we are looking to
       | support cross-region fault tolerance to defend against this.
       | Supporting such a strategy sounds like it's going to be quite
       | expensive, and technically complex.
        
       | jtwaleson wrote:
       | Cloud AND colocation? That's not an AWS competitor, that's a
       | boring data center with some software on top of it.
        
         | jhgb wrote:
         | I thought that AWS _was_ "a boring data center with some
         | software on top of it"?
        
           | jtwaleson wrote:
           | Haha, it depends on where you put the emphasis. I would say
           | AWS is cloud services that happen to use data centers under
           | the hood.
        
             | hansel_der wrote:
             | i wonder when cloud services will have fully migrated to
             | serverless and we can finally do away with the datacenters
             | once and for all.
        
       | [deleted]
        
       | hkh wrote:
       | Wonder how long until we get our first request to add support for
       | this to infracost https://github.com/infracost/infracost? At
       | least the price list looks a lot simpler than AWS / Azure / GCP -
       | more like UpCloud! Though honestly, if it starts to work, I'm
       | sure the number of prices/services will grow exponentially.
        
       | mwexler wrote:
       | I have this vision that all the products will be "similar" but
       | just different enough from the originals to avoid a lawsuit, just
       | like the stores. So, Radshift, S2+1 storage, Appflower,
       | DynomiteDB, etc.
        
       | Hardik_Shah wrote:
       | While the ambitious European cloud project "Gaia X" is unlikely
       | to produce tangible results for some time, the Schwarz Group has
       | created an offering under the STACKIT brand that promises
       | scalable cloud solutions from the DACH region with maximum data
       | sovereignty. The STACKIT cloud is still in the BETA phase, but
       | the cloud service should be available soon.
        
       | biztos wrote:
       | "Together towards future-
       | 
       | proof IT with STACKIT!"
       | 
       | This is some first-class Denglish here to begin with, but because
       | of the wrap on the hyphenation it took me a while to realize they
       | were not suggesting we "proof IT" nor stealing the grammar from
       | Fridays For Future.
       | 
       | > Start your journey into digital transformation with our
       | powerful cloud and colocation solutions.
       | 
       | Maybe their target market is companies that are not yet using
       | computers?
       | 
       | Also, I love that one of their references is... Schwarz Group.
       | And another one is owned by... wait for it... Schwarz Group.
       | Which leaves one consulting company that I _vaguely suspect_
       | might have some non-STACKIT relationship with Schwarz Group.
       | References, check!  /s
        
       | KingOfCoders wrote:
       | Some of my customers in German Healthcare startups might be
       | interested, they get harassed all the time for using AWS.
        
         | TheNoxier wrote:
         | At least one is already using it https://www.honic.eu
        
       | KingOfCoders wrote:
       | 2 questions: Cheaper than AWS? Managed Postgres?
       | 
       | [Edit] Looks like yes to both.
        
       | nik736 wrote:
       | As far as I can see they don't even operate their own network and
       | according to RIPE they don't own any IPs. How is this supposed to
       | work?
        
       | ArtemZ wrote:
        
       | Copenjin wrote:
       | Hetzner is more of a rival to AWS than this for now.
        
         | wongarsu wrote:
         | And this is really more positioned as a rival to Hetzner than
         | to AWS, for now.
        
           | mxxc wrote:
           | the hype in terms of money they can pour here could
           | potentially be a factor, as opposed to "feature completeness"
           | right now.
        
         | usrusr wrote:
         | ..and when you are a customer there you know that you are core
         | business and not just on some service that might be ended any
         | day due to some strategic coin flip. I have no idea how these
         | sidecar business ever establish themselves in terms of trust
         | (same certainly applies to early years AWS)
        
       | rr808 wrote:
       | I wonder how secure AWS really is. Most people need some VPCs,
       | some VMs, maybe k8s and a database all with global redundancy.
       | Skills and training is almost the biggest barrier but with
       | Terraform and/or some standardized APIs I'd think most mid level
       | firms could switch in a month or two.
        
       | luciusdomitius wrote:
       | So, that's what Schwarz IT has been so actively recruiting for. I
       | got contacted 3+ time, however each time it was a rather low tech
       | position, right under some technically illiterate MBA chap, so I
       | did not even bother submitting a resume.
       | 
       | I have serious doubt they would be able to mount a serious
       | challenge to AWS. These German companies - DB, DHL, SAP just
       | don't have cultures meritocratic enough to be competitive with
       | the new boys. Not everything in the world is a post office or a
       | rebar manufacture line.
        
         | pluc wrote:
         | There's plenty of EU-based companies they need to challenge
         | before they can challenge AWS (Hetzner, OVH, Upcloud, Raptr..)
         | 
         | I don't see it happening, at least not with what they're
         | showing.
        
         | carstenhag wrote:
         | I was an employee of the Kaufland IT back then, which then was
         | integrated to the Schwarz IT some years ago. Only a small team
         | worked on StackIt back then - it probably grew the last years,
         | but most will not work on this.
         | 
         | I also don't think they will be a serious contendor to the
         | current companies
        
       | nix23 wrote:
       | >Electricity availability: 99.98% / month
       | 
       | Ehh WHAT? That's not really usable.
        
       | mkj wrote:
       | "Get in touch" for signup does not seem like a rival to AWS.
        
         | FlyingSnake wrote:
         | Most likely they have a different enterprise sales pipeline for
         | their target audience, e.g. EU Businesses.
        
         | bayindirh wrote:
         | Oracle's cloud also completes registration and provision by
         | hand. Also, not everyone gets an account.
         | 
         | If they can get a decent traction, they can scale-up step by
         | step. Rome didn't got built in a day.
        
           | WatchDog wrote:
           | I've signed up for oracle cloud account and started using it
           | without any hand holding.
        
             | bayindirh wrote:
             | My account provision took almost one day. Some friends'
             | accounts didn't get through and got opened.
        
             | sergiotapia wrote:
             | Can I ask why you went with Oracle Cloud? It sounds very
             | strange, like onboarding your employees with Blackberry
             | phones.
        
               | charcircuit wrote:
               | Oracle Cloud has cheap egress. You get 10TB of free
               | egress compared to AWS's 100GB and then it costs $0.0085
               | per GB compared to AWS's $0.09 per GB.
               | 
               | Edit: Oracle advertise $0.0085 as being per GB/hour, but
               | it's actually just per GB.
        
               | bayindirh wrote:
               | Speedy ARM machines with plenty of resources for free.
               | More than enough to play with hobby stuff and see where
               | ARM is going.
        
               | sergiotapia wrote:
               | I see, I thought you were using it for business
        
               | bayindirh wrote:
               | Ha, nope. We have enough servers on prem.
               | Colocation/cloud doesn't fit for our stuff (HPC) anyway.
        
         | junon wrote:
         | Very German. Tech companies here don't like open signups. I
         | have absolutely no idea why. Not a single SaaS startup I've
         | worked for or have worked with here has had open signups.
        
           | trh0awayman wrote:
           | I think that's because there is no real "open signup" for
           | starting a company here, either. It's not like people here
           | are legally allowed to try out a business before officially
           | starting it - that would be highly illegal. In the US, you
           | can spin up and spin down businesses the way you would an AWS
           | VM.
           | 
           | That, and Germans value contracts/stability over many other
           | things - including the customers themselves.
        
         | jeroenhd wrote:
         | The contact form mentions that they're only looking to serve
         | enterprise customers right now, they probably want to prevent
         | small accounts from swamping the system while they're working
         | on expanding their availability.
        
       | IanCal wrote:
       | > At a glance
       | 
       | > Simple pricing models
       | 
       | > Complete cost transparency
       | 
       | > Verbrauchsorientierte Abrechnung
       | 
       | Followed by "from X" pricing with zero further information.
        
       | nunez wrote:
       | I think this cloud is specific to grocery and retail, which makes
       | sense. I worked with a large medical insurance chain that
       | attempted to do the same thing, but for other insurers.
        
       | m00dy wrote:
       | looks like we are witnessing the moment for the future of cloud
       | in europe
        
         | luciusdomitius wrote:
         | No. Because:
         | 
         | 1) AWS has very serious regulatory capture in Europe - e.g. for
         | banking, government, possibly else it is the only one approved
         | solution.
         | 
         | 2) Those pension-fund owned German enterprises are legendary
         | bad at IT. The best way you could describe the culture there is
         | anti-agile & anti-meritocratic.
        
         | grnmamba wrote:
         | Ovh and hetzner have existed for ages. And you can actually
         | purchase services from them.
        
           | 0des wrote:
           | I've never had AWS out of nowhere threaten to terminate my
           | account I've had for months unless I send them a photo of my
           | passport and ID next to it.
           | 
           | Looking at you Hetzner.
        
       | [deleted]
        
       | sidcool wrote:
       | The title seems opinionated. Link does not have any indication of
       | an AWS competition. The services are hardly close to what AWS
       | offers.
        
         | lozenge wrote:
         | Nor do they appear to have actually launched.
        
         | detaro wrote:
         | Yes. If I remember right Schwarz Group doesn't use AWS because
         | they don't want to give money and data to a big competitor, but
         | that doesn't make their hosting setup an "AWS competitor". And
         | as far as I can see the site also doesn't claim anything like
         | that, so this is a clear case of "don't editorizalize titles!"
        
         | moonchrome wrote:
         | To be honest it took some scrolling but it does seem to offer
         | some cloud services like managed databases, elasticsearch,
         | rabbitmq, redis, k8s - this is not just barebone VM host.
        
         | luciusdomitius wrote:
         | Well you have a kubernetes cluser + various dbs and message
         | brokers. This is what 99% of clients actually use in AWS. It
         | makes sense that exactly this is part of the minimum viable
         | product.
        
         | pluc wrote:
         | Anything that hosts anything is seen as a "competitor to AWS"
         | since some people are able to boil down AWS to a "cloud host".
         | Admittedly they've grown to do much much more specific things,
         | but one could argue that's the center of their offering.
        
           | marcosdumay wrote:
           | Anything that hosts anything competes with AWS in some way.
           | AWS will certainly do more things than any competitor, but it
           | doesn't mean it's not competing.
        
       | jillesvangurp wrote:
       | If you discount the title, which is a bit click-baity and not
       | actually featured on the website, this makes a bit more sense.
       | 
       | This is one of several companies in Germany reluctant to host
       | with the existing US based cloud providers. So, they decided to
       | use off the shelf software (openstack probably) and stick it on
       | computers in data centers that they own. That's of course not an
       | alternative to AWS other than that it is a self-hosted cloud and
       | as such an alternative to not self-hosting it. Nothing wrong with
       | self hosting stuff. Lots of companies do that for all sorts of
       | reasons. White labeling it and selling your self hosted cloud to
       | others is also not that uncommon. There's an enormous long tail
       | of data centers that do exactly that. Lidl is big enough that
       | they probably could justify spending a little extra on hardware
       | and doing a little side business with like minded German
       | companies.
       | 
       | It's a weird side effect of a lot of relatively large companies
       | in Germany that are effectively family owned businesses that just
       | became very large over time that don't like the idea of not being
       | in control of their own assets and infrastructure. They are old
       | fashioned, don't like change, and not very flexible.
       | 
       | The added dimension here in Germany is that a lot of these
       | companies have yet to modernize their IT and are relatively
       | clueless on that front. Lidl would be a good example of such a
       | company. And not for a lack of trying. They are the same company
       | that botched their deal with SAP after spending half a billion on
       | them by insisting on so many customizations that the project just
       | never shipped and they pulled the plug. They want custom
       | everything and they ask for stuff they think they need without
       | understanding their own needs. It's a combination of
       | stubbornness, arrogance and corporate stupidity. That same reflex
       | is driving them to do this. They could probably have saved quite
       | a bit of money by just using existing cloud services.
       | 
       | I actually have to deal with this sentiment as we are based in
       | Germany with our company. A lot of Germans are mildly
       | psychotic/irrational about things in the cloud. I've met Germans
       | that insist that financial service can't be hosted in AWS. Horse
       | shit of course, many banks in Germany do exactly that and Amazon
       | has a nice data center in Frankfurt for that. It's one of their
       | main sites in Europe as it is a big market and they'll comply
       | with whatever to keep that business going.
       | 
       | Google Cloud is currently what we host on because it is good,
       | cheap, and easy to use. But we have customers that don't like
       | that at all and we are looking into dedicated setups for these
       | customers on various German providers. They'll get the same stuff
       | at a great premium that we will charge them for without any
       | shame. These services are typically more expensive, harder to
       | use, less reliable, and more poorly supported. There is no upside
       | other than the "hosted in Germany" thing. Pay more for way less.
       | Their choice but a huge PITA for our operations.
        
         | trh0awayman wrote:
         | With GDPR, it is seemingly illegal to host anything in the US,
         | though (or anything with PII) - so that is one (forced) upside
         | to these types of services.
        
           | jillesvangurp wrote:
           | Yes, that's why Amazon, Google, and Microsoft have data
           | centers in Europe that are used by European customers to
           | target the European market with services that comply with all
           | sorts of European rules and legislation. Including the GDPR.
        
         | FlyingSnake wrote:
         | > the title, which is a bit click-baity ...
         | 
         | My bad, I took the title from this thread1 from 2 years ago
         | which mentions that Lidl is planning to launch AWS competitor.
         | 
         | You are correct about German companies distrusting mainstream
         | cloud providers. I guess the target audience for Stackit is
         | mostly those German Mittelstands. I work with German corps and
         | they would definitely have a mainstream provider with someone
         | reliable like Lidl as a backer. In once case we found out the
         | Google Analytics is storing the data in US centers by default
         | and that made a lot of people deeply unhappy. I do have doubts
         | that they might fall short of delivering their goal, but it is
         | indeed an interesting development.
         | 
         | [1]: https://news.ycombinator.com/item?id=23151069
        
       | fguerraz wrote:
       | I'm surprised they didn't call it Silvercrest Web Services
        
         | scoutt wrote:
         | I can guess why... Everybody would recall that cheap kitchen
         | appliance that broke within the first month after purchase.
        
         | mattiasberge wrote:
         | Dulani Web Services
        
         | daneel_w wrote:
         | Crusti Croc Colo.
        
         | Keyframe wrote:
         | Parkside services
        
         | pluc wrote:
         | BWS, cause if you're going for A you better be B?
        
       | [deleted]
        
       | pluc wrote:
       | STACKIT totally sounds like a legitimate AWS rival. It says so
       | right in the name!
        
         | flipbrad wrote:
         | Embarrassing "We are STACKT" typo right in the middle of the
         | page, too.
        
         | DonHopkins wrote:
         | The Royal Society For Putting Things On Top of Other Things
         | approves of STACKIT!
         | 
         | https://www.youtube.com/watch?v=LFrdqQZ8FFc
        
       | leberle wrote:
       | oO "you can launch a VM here" is not really a "rival to AWS"
       | tbh...
        
       | eatonphil wrote:
       | Is that a bigger deal than OVH or Hertzner? I'm in the US but I'm
       | a big fan of OVH. Run all my development on a bare metal OVH
       | server in Canada.
        
         | grnmamba wrote:
         | Right now this is just a marketing page with no way to create
         | an account.
        
       | sva_ wrote:
       | Lidl, the company that wasted 500 million Euro to integrate their
       | system with SAP, but failed?
        
         | mschuster91 wrote:
         | Failures and problems with SAP integration are incredibly
         | common, I would not be placing blame so hard on LIDL
         | themselves. The root cause is usually that SAP goes for any new
         | product / addon to whoever they feel the market leader is in
         | the respective area, models their processes (usually without
         | questioning them too much) and then packages this as a new
         | product or addon.
         | 
         | New customers then have to either adapt their processes to the
         | process of the "market leader" (no matter if they are fit or
         | not for the purpose or are actually efficient) or they have to
         | adapt the SAP workflows - and that is where it gets hairy as
         | fuck and where the problems arise:
         | 
         | - ABAP programmers are low in supply and high in demand (as the
         | role requires both DBA and general coding skills as well as a
         | _ton_ of SAP-specific knowledge and the patience to deal with
         | the bullshit that is the SAP UI)
         | 
         | - add to that that most people buy SAP skills from third party
         | consultants with all the bullshit that comes with that
         | (inadequate oversight, juniors being sold as seniors, near- and
         | offshoring with timezone and language differences as well as
         | cultural differences)
         | 
         | - the further you deviate from the SAP-prepackaged process the
         | harder any patch or heaven forbid major update becomes. If you
         | fuck it up badly enough you are just finished with releasing
         | the last patch and then you already are in crunch mode again
         | for the next patch.
         | 
         | In my opinion and experience SAP is only relevant these days
         | because of lock-in and "nobody ever got fired for buying IBM"
         | effect and because they are relatively quick at implementing
         | law changes as code, not because the people who actually have
         | to use it _want_ to use it - quite to the contrary. And,
         | speaking as a German, the fact that this company is just about
         | the only major IT company that Germany has is both extremely
         | sad and exemplary for German IT importance in general at the
         | same time.
        
         | coffeeblack wrote:
         | "So now what do we do with all those programmers we hired for
         | the ERP project?"
         | 
         | "I have an idea..."
        
           | toyg wrote:
           | I seriously doubt ERP programmers can or want to be
           | repurposed to web stuff.
        
         | marcosdumay wrote:
         | I'm confused. The newsworthy part is the value?
        
         | luciusdomitius wrote:
         | To be honest, Lidl is far from the only company with a failed
         | billion-dollar SAP implementation. In recent years this is
         | becoming the standard.
        
         | ce4 wrote:
         | Failed is not the correct description, more like top management
         | began to realize the longterm effects such a big SAP-
         | integration would have on their processes, changed their mind
         | against it and reversed their direction. Don't blame them for
         | acting and axing such a huge project
        
       | jpomykala wrote:
       | Electricity availability: 99.98% / month
        
       | unfocussed_mike wrote:
       | So it's a bunch of cost-effective web services, and then in the
       | middle a lathe, a chainsaw and a heated towel rail?
        
         | fullstop wrote:
         | The Aisle of Shame, at least for Aldi.
        
           | unfocussed_mike wrote:
           | There was a 3D printer in the Aldi Aisle Of Shame at one
           | point. Not a bad one either.
           | 
           | Not seen a 3D printer in the "middle of Lidl" yet but I
           | expect to.
        
             | fullstop wrote:
             | I have a bathroom sink faucet which came from the Aisle Of
             | Shame. It's actually very nice!
        
       | _druu wrote:
       | > STACKIT is the digital brand of Schwarz IT ...
       | 
       | Having worked with them, I can assure you, it's gonna be a
       | disaster. I've been called into a project as a consultant, and it
       | took them over 3 months to even get any credentials for VPN, let
       | alone repositories.
       | 
       | I just can't see this working out in any shape or form.
        
         | mkdirp wrote:
         | > it took them over 3 months to even get any credentials for
         | VPN, let alone repositories.
         | 
         | What you're saying is, you can just join, get paid, and do
         | nothing? Where do I sign up?
        
           | _druu wrote:
           | That worked for 2 weeks... Then they didn't want to pay any
           | more for me waiting. So really not worth it
        
         | jpomykala wrote:
         | I also worked with people from Schwarz and some smaller company
         | who manages some business data. It's going to be a disaster.
         | I'm not even surprised that you need to 'Get in touch'. They do
         | pretty many things manually and simply wrong. Client is
         | processing large Excel file for 4 days? Somebody simply kills
         | the job and the whole process starts again. Big words, cheap
         | execution.
        
         | mxxc wrote:
         | i mean right now one can't even sign up properly. but obviously
         | since they want to compete on a platform level as opposed to
         | whatever you were doing for them, surely "not being able to
         | create an account" isn't gonna draw users away from gcp/aws.
        
       | andrew_eit wrote:
       | "You need scalable enterprise cloud solutions for digital
       | business processes while maintaining complete data integrity?"
       | 
       | Nitpicking here, but my god, can German
       | companies/universities/organizations please start paying for
       | native English speakers to do their copy-writing and STOP
       | translating directly from German?
       | 
       | It's " _Do_ you need ". Not "You need..."
       | 
       | This is the typical translation of the German marketing "Du
       | brauchst <blah>?" or "Du bist ein <blah>? Dann...". I see pattern
       | this _all_ _the_ _time_ , such as "You are a student who wants to
       | work on innovating projects? Then apply...".
       | 
       | This may sound like a rant, but I genuinely think these little
       | details would go a long way to actually showing that the German
       | economy does have some sort of international mindset. This
       | persistence in sticking to these wrong ways just makes me think
       | that 'OK this is another conservative old-school minded German
       | company trying to play unicorn'. If there's no attention to
       | detail or care for the little things on your front-page marketing
       | website - your first contact with your customer - it just leaves
       | me with a bad feeling about the parts I don't see.
       | 
       | I don't know why it frustrates me enough to write a comment in
       | the middle of the day, I guess I really can't understand how
       | global German corporations still, _as a rule_ all make this same
       | error, which I suspect is just the tip of the iceberg of a larger
       | symptom of not wanting to think outside /beyond the DACH bubble.
       | And I feel a sense of sadness that such a country with great
       | prospects just drags its feet lazily into the the future.
       | 
       | Edit: I also see this all the time in Email correspondence, you
       | can immediately tell if a person is a native German speaker
       | because they don't capitalize the first letter in an English
       | email after "Dear X, we are writing <blah>" (which would be 100%
       | correct in German, but somehow no one teaches this in English
       | classes in Germany that in English it is capitalized). For a
       | country that loves rules, this drives me mad.
       | 
       | Edit2: This is definitely a rant and it triggered me emotionally
       | for some odd reason. I concede that my interpretation is quite
       | exaggerated, so please do excuse me! I'll leave the comment
       | however because I'm curious to know whether any others feel the
       | same way.
       | 
       | Edit3: I will also say that translating between German and
       | English is _hard_ as there are some fundamental differences in
       | their structure. There are very colloquial ways to say or not say
       | certain things. That is why native speakers are essential for
       | such things.
       | 
       | Edit4: Please take this comment with a pinch of salt. This is the
       | rant of an fatigued expat who decided to blow some off steam
       | about the oddities of their host country that drive them bananas.
       | For posterity, I will say there at least 10 amazing wonderful
       | things about German culture that I love, for each odd cultural
       | thing. But you know, at some point when you see something for the
       | umpteenth time, something snaps inside of you and it all comes
       | out, especially on a mid-week day like a Wednesday.
        
         | DonHopkins wrote:
         | Customers have hunger for German copy-writing!
        
           | FabHK wrote:
           | Ze money goes into ze technologie, nicht into ze marketing,
           | jawohl!
        
         | twoneurons wrote:
         | Being international minded and being an anglosphere slave are
         | completely orthogonal vectors
        
         | makerdiety wrote:
         | No, you did the right thing by ranting. You both shared some
         | knowledge about contemporary German commerce with us and gave
         | the company some constructive feedback for its marketing
         | website. You're on to something here.
        
         | GuB-42 wrote:
         | You are probably right, but on the other hand, correct English
         | or not, anyone who cares will read "blah, blah, blah, skip,
         | skip, skip, where are the actual specs?".
        
           | ho_schi wrote:
           | Yes! The usual corporate websites are worthless and don't
           | present information. Every non-profit, club, or community
           | provides a humble but clear website with the required
           | information and menu! Look at that bloated visual rich
           | websites:                   www.ibm.com
           | www.siemens.de         www.salesforce.com
           | 
           | What is wrong? The "About" must be at the top, the things you
           | provide must be linked with some words at the top or left.
           | They put their images, much Java-Script, and useless stuff
           | across the homepage.
           | 
           | The English wording? A minor problem. I'm thankful that
           | Andrew explains what is wrong and how to fix it! As a German,
           | I'm annoyed by Germans who use every chance to tell other
           | people that their English is much better (than mine).
        
           | OskarS wrote:
           | Yeah, that was my issue as well. Grammar aside, that sentence
           | is so full of corporate-speak as to be virtually meaningless.
           | It might as well just be in German.
        
         | webjunkie wrote:
         | I feel like the other way around it's also pretty bad, if not
         | worse. Technical things written in, or translated to, German
         | sound so boring and stiff that you want to immediately run
         | away.
        
         | doppioandante wrote:
         | As a student of both German and English, this mistake looks
         | weird to me, as you are supposed to start the question with the
         | verb in German (Brauchst du ...?), and this acts as a pretty
         | good reminder to translate the question with the do in English.
        
           | dmurray wrote:
           | Agreed, as a poor student of German, I'd say "Brauchst
           | du...?" is correct and your German 101 teacher will mark you
           | down for anything else. "Du brauchst...?" is informal, and OK
           | in advertising copy, but "You need...?" in English is an even
           | lower, more informal register than that.
        
           | tpush wrote:
           | Putting the verb second is pretty common in German
           | advertisement, not really unusual.
        
           | FabHK wrote:
           | Agreed, it strikes me not as particularly German bad English,
           | but generic bad English. One sees that particular bad
           | construction all the time.
        
         | alisonatwork wrote:
         | This goes beyond a nitpick into reactionaryism, in my opinion.
         | 
         | I am a native English speaker who has lived and worked in many
         | countries around the world. In some of those countries English
         | was the primary language, in others it was formalized in the
         | workplace as the business language, in others it was just a
         | lingua franca used by immigrants and expats of many different
         | backgrounds to communicate with one another. One of the best
         | things about English is that it easily adapts to all these
         | roles. It's a flexible language, and there are many different
         | ways to express the same thing. I believe that's one of the
         | reasons why it is so popular as a second language.
         | 
         | English as it is spoken in the professional sphere in Germany
         | is different to the English as it is spoken in the professional
         | sphere in the US or Canada or England or Australia, and that's
         | fine. Ditto India, Singapore, Philippines, South Africa...
         | Unlike Spanish, French, Chinese etc there is no central
         | regulator that defines how the English language is supposed to
         | be used. Grammar can change depending on where you are. English
         | speakers all over the world essentially understand one another,
         | despite using different structures and idioms.
         | 
         | While it is true that completely bastardized grammar can become
         | more difficult to understand, and may result in the language
         | being spoken getting classified more as a pidgin or creole, I
         | don't think it's especially helpful to "nitpick" over this
         | particular issue - a sentence structure that is easily
         | understandable by anyone in the world who can speak English. If
         | "do" gets dropped by English language speakers in the context
         | of questions, what's the big deal? Especially in written
         | language where we use a question mark anyway. Who cares?
        
           | unfocussed_mike wrote:
           | Right.
           | 
           | I really recommend "Oxford English: a guide to the language"
           | by Ian Dear. It is/was published by Oxford University Press
           | but if you look around on eBay, Abebooks, amazon secondhand
           | etc., you can often find a very cheap "IBM Edition" -- they
           | co-published it along with a dictionary of quotations
           | (presumably they helped compile the latter).
           | 
           | It's a really fantastic volume that goes into such detail
           | about Indian Standard English, for example, that it will make
           | you love English even more.
        
         | tokai wrote:
         | You are talking up an 'international mindset', but what you are
         | writing here goes against that. They are not writing native
         | english. They are writing ESL. A true international mindset is
         | accepting that the english the people of the world write to
         | each other is not the same english as british people speak.
         | 
         | Would you also have corrected it if had been text written by
         | Nigerians or others that use a creole or dialect of english?
        
         | throwaway4good wrote:
         | The copy is fine; English does not need to written by native
         | speakers - that is a completely distorted definition of
         | "international mindset".
        
         | signal11 wrote:
         | There's also the cookie prompt (yes, headline in capitals)
         | 
         | > BEFORE GOING ANY FURTHER: BRIEFLY ABOUT THE PROCESSING OF
         | YOUR DATA
         | 
         | But... that said, as someone who's only done a bit of German on
         | Duolingo, I don't mind, especially for early-stage services. It
         | says to me more work needs to be done around l10n and
         | copywriting, but as long as they keep improving the core
         | product, it's okay.
         | 
         | In fact what annoys me more than awkward English are teams that
         | download and use generic English-language website templates,
         | resulting in super-generic product pages.
        
         | trentnix wrote:
         | Nothing odd about it. You pointed out a lack of attention to
         | detail. I'm guessing one will find other areas of their product
         | that show a similar lack of detail and attention.
        
         | m2fkxy wrote:
         | > (...) these little details would go a long way to actually
         | showing that the German economy does have some sort of
         | international mindset (...)
         | 
         | Well, I think that Germany's commercial balance shows this much
         | better than non-native-sounding-yet-fully-correct grammar.
        
         | croes wrote:
         | >you can immediately tell if a person is a native German
         | speaker because they don't capitalize the first letter in an
         | English email
         | 
         | Pretty bold claim. I bet there are many other languages where
         | the first letter after the salutation isn't capitalized.
         | 
         | I also bet that some native english speakers make the same
         | error.
        
           | throwawaymanbot wrote:
        
         | wdroz wrote:
         | > I also see this all the time in Email correspondence, you can
         | immediately tell if a person is a native German speaker because
         | they don't capitalize the first letter in an English email
         | after "Dear X, we are writing <blah>" (which would be 100%
         | correct in German, but somehow no one teaches this in English
         | classes in Germany that in English it is capitalized).
         | 
         | TIL thanks.
         | 
         | Sadly once you are in the professional world, nobody correct
         | you anymore, so you can't improve/fix your English easily.
        
           | EE84M3i wrote:
           | Normally I wouldn't, but seeing as your post is about being
           | corrected in English, I'll correct you.
           | 
           | >nobody correct you anymore
           | 
           | Should be "nobody _corrects_ you anymore "
        
           | andrew_eit wrote:
           | What you say is write and I am guilty of that too. I would
           | feel very rude or out of place telling a colleague of mine to
           | capitalize the first letter after Dear X. Even if I wanted
           | to. So I just write my reply correctly and hope they notice
           | :)
        
             | wdroz wrote:
             | You are right, I do that too :) It's a bit passive
             | aggressive but more acceptable in professional settings.
        
         | jdrc wrote:
         | You have probably not experienced i18n of american websites
        
         | 2143 wrote:
         | I totally empathize.
         | 
         | When American websites are translated to other languages,
         | sometimes some things end up weird.
         | 
         | By the way, I feel Indians speak that way in _casual_
         | conversations;  "you want coffee?", "you want biscuit?" etc.
        
           | andrew_eit wrote:
           | This doesn't bother me at all, especially at an individual
           | level.
           | 
           | I want to make clear - it's not the language issue per se. I
           | think native English speakers are incredibly privileged to
           | have their language as one of if not the international
           | language, so I could never fault a person for not speaking a
           | foreign language well (I'm sure I butcher the German language
           | in ways that would make Goethe himself cry out in anguish).
           | 
           | It's the fact that this is an international company launching
           | a product in a professional setting. Again, I don't quite
           | know why this bothers me so much, but I feel its within the
           | context of other cultural things I experience.
        
         | specialist wrote:
         | > _STOP translating directly from German_
         | 
         | Is this an option in German business culture? Are Germans open
         | to conveying the (mere) gist of a sentence?
         | 
         | Ages ago, we translated our manufacturing software to German.
         | Our German team were an absolute joy to work with. They were so
         | thorough, they'd correct our English, and then translate to
         | German. In other words, our German translators caught mistakes
         | missed by our own technical writers. So awesome.
         | 
         | I'm not sure the reverse is even possible, culturally. Can a
         | German marketing and PR firm accept a localized version of
         | their message? Off the top of my head, I can't think of a
         | German lifestyle product or consumer brand. And the German
         | brands I do know -- BMW, Mercedes, Kraftwerk -- don't much use
         | words for marketing. They don't need to.
        
           | yobbo wrote:
           | > I can't think of a German lifestyle product or consumer
           | brand
           | 
           | NIVEA, Braun, Miele, Bosch, Birkenstock, various chocolates
           | ... and so on. Lots of marketing in awkward English.
        
             | specialist wrote:
             | Heh. True.
             | 
             | Let me try again...
             | 
             | Bullshit is hard to translate. Culturally, German branding
             | may have comparatively less bullshit. And therefore less
             | compulsion to translate nuance. Just describe what the
             | product does.
             | 
             | Amazon recruiting will say stuff like "code ninjas needed
             | to invent future!" Versus "get beaten like a rented mule
             | for two years, to make Bezos even more rich, then fall over
             | dead". (How would one translate either version?)
             | 
             | This LIDL/Schwartz pitch, perfectly normal for America,
             | comes off kinda weird, like maybe satire, from a German
             | company.
        
         | ant6n wrote:
         | > This may sound like a rant, but I genuinely think these
         | little details would go a long way to actually showing that the
         | German economy does have some sort of international mindset.
         | 
         | Except it doesn't.
        
         | Hermel wrote:
         | > international mindset
         | 
         | The international mindset is to be tolerant with non-native
         | speakers. I find it perfectly ok when a German company uses
         | expressions that hint at their origin. Similarly, I'm not
         | bothered when a British company uses British words or a Texas
         | company uses expressions that are typical for their region.
         | 
         | What triggers me, however, is when people misspell expressions
         | in ways that reveal that they have no clue about where the
         | expression comes from. For example, if someone tries to sound
         | smart by using the latin expression "per se" but actually
         | spells it "per say", that reveals to me that they are probably
         | not as educated as they want to appear.
        
           | zozbot234 wrote:
           | > if someone tries to sound smart by using the latin
           | expression "per se" but actually spells it "per say", that
           | reveals to me that they are probably not as educated as they
           | want to appear.
           | 
           | That's a nice eggcorn https://en.wikipedia.org/wiki/Eggcorn
        
         | madoublet wrote:
         | Do they intend to attract US interest? When I see a country
         | specific TLD, I automatically assume that the company is
         | focused on a specific region.
        
         | gruez wrote:
         | > Edit: I also see this all the time in Email correspondence,
         | you can immediately tell if a person is a native German speaker
         | because they don't capitalize the first letter in an English
         | email after "Dear X, we are writing <blah>"
         | 
         | I don't get it, which part is supposed to be capitalized,
         | "dear" or "we"? As a native English speaker the sentence looks
         | correct as it's written. Or maybe I have bad attention to
         | detail.
        
           | andrew_eit wrote:
           | "Dear Ms. Smith,
           | 
           | We would like to inform you..."
           | 
           | vs
           | 
           | " Dear Ms. Smith,
           | 
           | we would like to inform you..."
        
             | gruez wrote:
             | Thanks. I haven't been taught this rule but my brain seems
             | to associate the capitalization requirement with the
             | newline rather than the salutation itself.
        
             | biztos wrote:
             | But if you write it on one line, the capitalization of We
             | is definitely wrong.
             | 
             | However you can always tell your correspondent is German by
             | their capitalization of second-person pronouns! Also the
             | awkward use of "kind regards" because they can sense that
             | "with friendly greetings" doesn't sound right.
             | 
             | "Dear Ms. Smith, we would like to inform You that Your
             | cloud subscription will soon be expiring. Please send Your
             | payment by registered letter to..... Kind Regards, Dieter"
             | ;-)
        
             | FabHK wrote:
             | Mail in iOS capitalises it automatically, which drives me
             | nuts when writing in German. (Look, it's not a new
             | sentence, why should I capitalise it?)
        
               | gruez wrote:
               | My logic/rationalization is that even though there's no
               | period after the "Dear,\n", the newline makes it a
               | separate paragraph and therefore a separate sentence.
        
           | cestith wrote:
           | Both. The greeting is a separate entity and despite ending in
           | a comma or semicolon is not part of the first sentence of the
           | body of the email. This is inherited from English standards
           | for writing letters on actual paper. Unless it's being graded
           | for a class in school, is part of some official
           | communication, or is going to a copy editor, though, it
           | probably doesn't actually bother anyone if this convention is
           | flouted.
        
         | hermannj314 wrote:
         | What if customers that are extremely sensitive to grammar rules
         | end up being very expensive customers to keep happy? Filtering
         | them out on the front end might be a great business move.
         | 
         | I imagine something like "Our customer support is being
         | overworked by completely banal minutiae, what can we do?" We
         | compare different intake funnels, and customers that were
         | presented with a badly translated homepage never reach to
         | support with such issues. Let's make sure to always run that
         | page from now on, those customers aren't worth the hassle. Make
         | sure they stick with AWS and bleed them dry.
        
         | themdonuts wrote:
         | I absolutely loved this comment. I feel total empathy not
         | specifically with the topic, but for how you feel. I moved back
         | to my home country (not DE) after 10years abroad and oh man,
         | those thoughts are constantly with me. I'm doing an effort to
         | readapt and hope it works well.
        
           | andrew_eit wrote:
           | This is the comment I was waiting for :) It's strange isn't
           | it, to suddenly be negatively receptive to something that you
           | never noticed bothered you in the past.
        
         | RicoElectrico wrote:
         | I think you're onto something. So often, Germans _think_ they
         | know English and don 't bother to have a native speaker proof-
         | read their copy.
        
         | trh0awayman wrote:
         | I understand where you're coming from - that companies of this
         | size should be able to afford native English translators,
         | especially if they're internationally facing.
         | 
         | But I think that most people (in the international business
         | community) don't notice the details your talking about, so in
         | the end, it really doesn't make sense to pay for a translator.
         | I live in Germany, and even my most brilliant German friends
         | (with basically native English skills) cannot grasp the subtle
         | differences of when to use "this", "that", or "it" (as in,
         | "this one time at band camp" vs "that one time at band camp",
         | "it's awesome" vs "that's awesome" vs "this is awesome"). It's
         | a dead give away, but almost nobody would ever know except
         | native speakers.
        
         | bilekas wrote:
         | I'll nitpick further and say that the grammar is actually
         | perfectly valid.. You don't believe me ?
        
           | mabbo wrote:
           | There are the valid grammar rules and there is the way people
           | of the language actually speak. The unspoken rules.
           | 
           | If I can read the text and guess what language the original
           | text was in, I would argue that it's not a very good
           | translation.
        
             | moffkalast wrote:
             | If there are unspoken rules that can't be defined then
             | they're not rules, they're made up bullshit.
        
               | mabbo wrote:
               | They can be defined, but nobody does so explicitly.
               | Consider the classic example of the order of adjectives.
               | 
               | You can have a big brown bag, but if you have a brown big
               | bag, something sounds wrong. You can have an excellent
               | blueberry muffin, but not a blueberry excellent muffin.
               | You can meet your 27-year-old Ukrainian friend, but not
               | your Ukrainian 27-year-old friend.
               | 
               | Unless you majored in linguistics or learned English as a
               | second language, you probably never once even thought
               | about the rules of adjective order in English (and in
               | other languages the rules are often different!). But you
               | know them, follow them, and people who don't follow them
               | don't sound right to native English speakers.
               | 
               | And there are _so many_ weird rules like this.
        
               | moffkalast wrote:
               | I knew you were gonna mention this one and I don't think
               | it really qualifies as it's not really an unspoken rule,
               | it's the pretty well known and strictly defined adjective
               | ranking order.
        
               | ShroudedNight wrote:
               | English: Shibboleths _all_ the way down.
        
           | gmac wrote:
           | Even if it's technically grammatical, I don't think it's
           | something a native speaker would generally write or say.
           | 
           | "You need X?" works in a casual setting. But IMHO it looks
           | pretty out of place in a more formal sentence like this with
           | so many fancy nouns.
        
             | bilekas wrote:
             | It could definitely be reworded to be at least easier to
             | follow. I guess this is where Spanish is useful with the
             | inverted question mark. ?
        
           | cormacrelf wrote:
           | It is perfectly valid indeed. This person's main complaint is
           | that Germans, who have enough English in their society that
           | that one might even expect dialects to form, are not putting
           | enough effort into disguising themselves as native English
           | speakers. I'd call it 50/50 that the people who built this
           | product speak English at work.
           | 
           | This is like ranting about Microsoft's website using American
           | spelling when clearly they're selling to British people as
           | well, only worse. This is pretty short-sighted. To OC, please
           | keep thoughts like this to yourself. I hope you're not doing
           | this for all the different stylistic usages of English out
           | there, otherwise things are not looking good for literally
           | any Australian business.
        
           | jsty wrote:
           | This sort of "feels wrong" non-native yet grammatically
           | correct use of language is precisely the kind of thing that
           | would be fine on an internal doc where comprehension is the
           | name of the game, but falls flat on its face on external
           | communications where a more fuzzy "trust" is trying to be
           | engendered.
           | 
           | Or to put it more abruptly - if the release marketing is so
           | low effort they haven't even bothered to get a professional
           | translation, it suggests the same care and attention may have
           | been lavished on the product.
        
       | toyg wrote:
       | How would I know this is Lidl? It's not in the references, which
       | are underwhelming. From the site, this is no different from
       | dozens of other consultancy-oriented cloud providers.
        
         | mlatu wrote:
         | it says so at the bottom of the page:
         | 
         | "The Schwarz Group consists of the well-known brands Lidl and
         | Kaufland, as well as Schwarz Produktion and waste and recycling
         | management companies."
        
         | johnfarrelldev wrote:
         | > The Schwarz Group covers the entire value chain of the food
         | trade like no other trading company, from production to sales
         | to materials management. Digitalization and its pressure to
         | change are noticeable in all business areas. To continue to
         | successfully serve rising customer needs, new digital business
         | models must be iterated even faster - and this while the data
         | and system infrastructure becomes increasingly complex. As the
         | number 1 in the European retail business, the Schwarz Group
         | knows that those who do not digitize will lose market share in
         | the long term.
         | 
         | Lidl are part of the Schwarz Group.
        
         | jacquesm wrote:
         | "STACKIT is the digital brand of Schwarz IT and therefore part
         | of the IT organisation of one of the world's largest retail
         | groups. The Schwarz Group consists of the well-known brands
         | Lidl and Kaufland, as well as Schwarz Produktion and waste and
         | recycling management companies."
        
         | mtmail wrote:
         | https://en.wikipedia.org/wiki/Schwarz_Gruppe is the parent of
         | Lidl. And the Schwarz IT business group runs StackIT. There is
         | also Schwarz Mobility for fleet management of company cars. I
         | don't think it's meant to be associated with the Lidl brand.
        
       | jacquesm wrote:
       | I think they'll have a hard time finding people to staff that,
       | Lidl has a long history of underpaying and abusing their
       | personnel and maybe they think that if Amazon can get away with
       | that that they qualify at some level but datacenter employees are
       | not going to like being dealt with like that. Lidl as an employer
       | has a trackrecord that would cause me to think twice about
       | hosting with them, no matter what the price.
       | 
       | That said, being part of the same 'group' there might be enough
       | insulation to avoid this link damaging the company, but since the
       | Lidl connection is proudly mentioned on each page in the footer.
       | I think that they either don't realize that it might be a risk to
       | declare that so openly or they don't care in the same way that
       | scammers don't care about you figuring out they are scammers, if
       | you are offended by that then they probably don't want to hire
       | you because you just might be aware of your market value.
       | 
       | For some more information about Lidl employer-employee
       | relationships:
       | 
       | https://en.wikipedia.org/wiki/Lidl#Working_conditions_and_la...
        
         | throwaway4good wrote:
         | Whereas I hear the pay at the Amazon fulfillment centers is
         | really good???!
        
           | [deleted]
        
           | lnxg33k1 wrote:
           | Yeah I was also a bit confused about that, like few months
           | ago 2 employee had to die during a storm just because Jeff
           | Pesos couldn't afford to keep a fulfillment center closed and
           | people still work at AWS without conscience issues?
        
           | jacquesm wrote:
           | Yes, that must be why Amazon works hard to ensure their
           | employees don't unionize.
           | 
           | https://www.nytimes.com/2021/03/16/technology/amazon-
           | unions-...
           | 
           | Who needs collective bargaining power if the pay is so great.
        
             | jakelazaroff wrote:
             | GP is being sarcastic.
        
               | jacquesm wrote:
               | Then GP should learn to use the /s tag.
        
               | TuringTest wrote:
               | The multiple '???!' should be enough of a hint (as well
               | as the obvious context of contradicting reality)
        
               | jacquesm wrote:
               | https://en.wikipedia.org/wiki/Poe%27s_law
               | 
               | Witness the number of people that 'didn't get it' and
               | realize that I am not at all surprised that some people
               | would write something like that and mean it, superfluous
               | punctuation or not.
        
               | rb666 wrote:
               | Adding /s would still leave plenty people to take it
               | serious. We don't have to cater to the 100%.
        
               | jacquesm wrote:
               | Fair enough, but that is the convention.
        
           | 0des wrote:
        
         | mtmail wrote:
         | They have 150 employees. Like Amazon there's likely a
         | difference how people at the frontline vs backend IT systems
         | are treated.
        
           | oblio wrote:
           | AWS has 40k employees, so that's going to be interesting.
        
         | coffeeblack wrote:
         | Is there any evidence for that other than the scandal they had
         | a decade or so ago? Maybe I missed it.
        
           | jacquesm wrote:
           | 'The scandal'?
           | 
           | They've had a whole series of scandals, it is one of the
           | worst employers in Europe and some of the stuff they do is
           | just incredible. Some of them are more pressworthy than
           | others but Lidl never really stopped.
           | 
           | https://en.wikipedia.org/wiki/Lidl#Working_conditions_and_la.
           | ..
        
             | coffeeblack wrote:
             | Sorry, but those are all "accusations" or "claims", and
             | almost all refer to misconduct of management in one
             | particular warehouse or shop. Not comparable to the spying
             | scandal from a decade ago.
        
               | jacquesm wrote:
               | It's the same company.
               | 
               | Of course misconduct of management would happen 'in one
               | particular warehouse or shop', where else would it
               | happen? Lidl consists of corporate, warehouses and shops.
               | Most opportunities for abuse will be present in the
               | latter two.
               | 
               | As for the spying scandal: the same board that condoned
               | that still runs the company today, they conveniently
               | scape-goated one individual and threw him under the bus
               | but just like other scandals involving multi-nationals
               | the real perps typically stay out of the firing line.
               | 
               | Lidl paid a 1.5 million euro fine, which is a pittance
               | and their exec a nice golden parachute, who by the way
               | now has a nice little thing going as a high flying
               | consultant:
               | 
               | https://de.linkedin.com/in/frankmichaelmros
        
         | kristaps wrote:
         | > Lidl has a long history of underpaying and abusing their
         | personnel
         | 
         | So does Amazon?
        
           | amelius wrote:
           | Underpayment and abuse might turn out to be the key to
           | success. /s
        
         | 88840-8855 wrote:
         | No idea what you are talking about. Here in Germany Corporate
         | Lidl is paying fair, retail management on entry level is being
         | paid way above average and even the retail employees are paid
         | above competition (on the same level of Aldi).
         | 
         | Those traditional companies will never be able to compete with
         | absurd FAANG salaries (that are obscene in my opinion anyway,
         | but that is not the topic) due to the nature of the business.
         | If this thing scales, however, then salaries could be higher.
         | 
         | Finally, I am living in Germany, I have worked for German
         | companies. Many of us dont like the US, we dont like those
         | American services, too. If there was a German alternative, even
         | with a premium, we would pay that. It has to be competetive in
         | functionality, but not necassarily in price.
        
           | throwaway4good wrote:
           | Yes! Something like this would be very suited for public
           | sector work.
        
         | MarcusE1W wrote:
         | At least in the UK they are well known to pay well above
         | average in the retail industry.
         | 
         | https://www.bbc.co.uk/news/business-59306232
        
           | jacquesm wrote:
           | That was mostly because they couldn't recruit staff, the free
           | market at work. But when faced with the option to squeeze
           | people and push them beyond human endurance Lidl will do it
           | _every time_. Employees have killed themselves because of the
           | work pressure there.
        
             | tut-urut-utut wrote:
             | > But when faced with the option to squeeze people and push
             | them beyond human endurance Lidl will do it every time.
             | 
             | Do you really think Lidl will be able to mistreat the IT
             | stuff, given the current market shortage in Germany?
        
             | locallost wrote:
             | Sounds like the right company to take on Amazon.
        
             | KingOfCoders wrote:
             | I seem to remember one person in France (?) but it could be
             | Renault or some other French company, so I might remember
             | wrongly. Are there others?
             | 
             | [Edit] After some googling, yes there was one in France for
             | Lidl, and three for Renault, and three for France Telecom
             | (and more). Is it that other countries do not relate
             | suicides to work (but they exist) or is there something
             | special about France?
             | 
             | (never worked for Lidl, or in France and only shop at Lidl
             | if needed, I don't like their products very much)
        
               | jacquesm wrote:
               | Two confirmed cases, and one case where they encouraged
               | employees to kill themselves (I'm not kidding):
               | 
               | https://www.francebleu.fr/infos/societe/lidl-vise-par-
               | une-qu... (in French)
               | 
               | "Blackmail, pressure, favouritism, bullying,
               | sequestration in an office, incitement to suicide and
               | intimidation: the accusations made are edifying, the
               | testimonies surprising. The management of another time."
        
               | KingOfCoders wrote:
               | Thanks! :-(
        
           | nonick wrote:
           | Same in Romania, biggest salaries in the industry.
        
         | mschuster91 wrote:
         | > I think they'll have a hard time finding people to staff
         | that, Lidl has a long history of underpaying and abusing their
         | personnel
         | 
         | Their store staff yes indeed, but they won't be able to get
         | away with that for IT staff. The situation is similar to
         | Amazon... those who are essentially disposable cogs get treated
         | as such as far as the law allows (and in some cases even
         | worse), the ones who can't be replaced get paid really well.
        
         | paganel wrote:
         | Over here in Romania Lidl pays some of the best salaries in the
         | retail market, the worst are the likes of Carrefour, Cora and I
         | think Auchan, too. They also have an IT division in here, not
         | sure what their relative pay is.
         | 
         | A close friend of mine works for the local Lidl division, she
         | is part of the team that does internal communication and as
         | such she has been directly involved in "marketing"
         | compensation-related stuff and related perks to the company's
         | employees and such. To me it does seem that Lidl, the company,
         | tries to treat its employees as humanly as possible, which is
         | saying something when it comes to the retail market.
        
           | jacquesm wrote:
           | There is a major difference between how they treat
           | 'corporate' employees vs how they treat store workers.
        
             | paganel wrote:
             | The internal communication I was mentioning about was/is
             | meant at store workers.
        
         | mkdirp wrote:
         | > I think they'll have a hard time finding people to staff
         | that, Lidl has a long history of underpaying and abusing their
         | personnel
         | 
         | I don't know about the personnel abuse, but here in the UK Lidl
         | employees are one of the better paid employees as far as
         | groceries stores go.
         | 
         | EDIT: maybe I was thinking of Aldi, who, after a quick search,
         | seems to pay significantly more than Lidl.
        
           | dreen wrote:
           | You are correct. Lidl pays their staff more than any other UK
           | supermarket. But this might not be the case in other
           | countries, plus doesn't mean they don't abuse their staff in
           | other ways.
           | 
           | Source: friend who was a market researcher for Tesco
        
         | lloydatkinson wrote:
         | "underpaying and abusing their personnel"
         | 
         | Amazon has the same...
        
         | cudder wrote:
         | Really? This is contrary to what I've heard from friends who've
         | worked at Lidl. Admittedly my sample size is just 3 and all
         | local to Finland, but over here Lidl seems to be regarded as a
         | good employer, and when you factor in the various bonuses, they
         | pay well above market rate.
        
           | saiya-jin wrote:
           | don't mind him, he is on some personal vendetta against that
           | company, other comments here show that clearly
        
             | jacquesm wrote:
             | > he is on some personal vendetta against that company
             | 
             | I'm on a personal vendetta against any company that abuses
             | its employees. Lidl, Amazon, and others besides, consider
             | me an 'equal opportunity employer' when it comes to abusive
             | employers.
             | 
             | Also, your comment is well outside the HN guidelines.
        
         | ceva wrote:
         | AWS is a direct competitor in retail market it's common for big
         | companies not to chose AWS if they are in same business, with
         | Microsoft Azure it's a bit different story as they are the IT
         | company not like Amazon.
        
         | netfortius wrote:
         | There's no comparison to the modern slavery happening at Amazon
         | or Walmart.
        
         | dijit wrote:
         | Lidl are a big employer and I'm sure they're not perfect: I
         | don't like the "others are worse" metric for arguing but
         | unfortunately Lidl are consistently one of the better chains so
         | it's hard to buy this.
         | 
         | It's also true that Amazon is consistently the _worst_ employer
         | in all areas including their AWS staff, where they are worried
         | about (and I quote)  "Burning through all competent human
         | capital"[0] in certain parts of the world.
         | 
         | With those two factors (Lidl being above the baseline, amazon
         | being below): your comment seems like FUD.
         | 
         | [0]: https://www.businessinsider.com/amazon-warehouse-turnover-
         | wo...
        
           | jacquesm wrote:
           | > your comment seems like FUD
           | 
           | And your comment reads as though 'AWS is worse' is a defense
           | of Lidl. It should be possible to do right by your employees,
           | not to see who can get away with the most harm without being
           | outright liable.
           | 
           | 'Little' things like asking your female employees that are on
           | their period to wear colored headbands to be allowed toilet
           | privileges or employees committing suicide due to work
           | pressure does not fall in 'not perfect', that's outright
           | hostile.
           | 
           | See provided reference.
        
             | saiya-jin wrote:
             | Well you seem to desire attacking Lidl no matter the facts
             | or experiences, so don't be surprised at other's reactions.
             | 
             | Lidl is generally cheap store (but there are exceptions
             | when they provide above above-average q, but where I come
             | from, people are generally happy to work there and they
             | sure pay above average within business.
        
             | saiya-jin wrote:
             | Well you seem to desire attacking Lidl no matter the facts
             | or experiences, so don't be surprised at other's reactions.
             | 
             | Lidl is generally cheap store (there are exceptions when
             | they provide above above-average quality for little price),
             | but where I come from, people are generally happy to work
             | there and they sure pay above average within business.
        
             | dijit wrote:
             | AWS is worse is absolutely a defence of Lidl.
             | 
             | The "problem" here is that it's being positioned as a
             | dichotomy between the status quo (Amazon) and an entrant
             | (Lidl) and your claims that Lidl are "bad and I won't use
             | them" implies that you would use Amazon. Since that's what
             | is in the topic.
             | 
             | Not saying they're perfect, as mentioned, all I know is
             | that they're a big employer and externally: they pay better
             | than the competition and have a much higher employee
             | satisfaction rating (where I can see it) than for instance
             | ASDA, Walmart or Swedish chains like Coop and Netto.
        
               | jacquesm wrote:
               | I won't use Amazon either. The title references this as
               | an AWS competitor and if you read my comment carefully
               | you would probably realize that I did not exactly glorify
               | them, rather the opposite.
        
         | jstummbillig wrote:
         | > I think they'll have a hard time finding people to staff
         | that, Lidl has a long history of underpaying and abusing their
         | personn
         | 
         | Not sure what branch you are refering to, but that's definitely
         | not the case with their IT department. Their pay and benefits
         | are well above market rate.
        
           | carstenhag wrote:
           | Pay is ok, working hours are not ok. In 2019 I was offered a
           | 42h contract (Uberstunden abgeholten) which I of course
           | declined. Almost 0 mobile working possibilities back then.
           | That changed with Corona, but it tells a good picture imo.
        
         | tut-urut-utut wrote:
         | Funny you say that and pick up Amazon as an example. Lidl is
         | known for not treating retail workers the best, but still
         | orders of magnitude better than Amazon treats their retail
         | workers.
         | 
         | That being said, both are irrelevant, since it won't be the
         | first company that treats retails workers like shit, while
         | handling the IT workers like spoiled rock stars.
        
           | jacquesm wrote:
           | Amazon is referenced in the title...
        
       | jmillikin wrote:
       | > STACKIT services are currently offered to the Group's internal
       | > customers and are continuously optimised according to their
       | > requirements. In the future, it is also planned to offer the
       | > services on the external market.
        
         | MrBuddyCasino wrote:
         | I bet their "internal customers" is mostly their bottom of the
         | barrel kaufland.de marketplace.
        
           | carstenhag wrote:
           | You don't think the entire schwarz group would need
           | databases, network stuff, VMs etc? The Kaufland marketplace
           | for taken over from Real.
        
       | aeyes wrote:
       | This product looks like it doesn't respect the license of
       | Elastic: https://www.stackit.de/en/product/elasticsearch
        
       | FlyingSnake wrote:
       | This was discussed 2 years ago on HN and had some interesting
       | comments and insights from insiders1
       | 
       | [1]: https://news.ycombinator.com/item?id=23151069
        
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