[HN Gopher] Popular Patreon creators are being hit with Vimeo pr...
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       Popular Patreon creators are being hit with Vimeo price hikes
        
       Author : usermi
       Score  : 177 points
       Date   : 2022-03-15 15:42 UTC (7 hours ago)
        
 (HTM) web link (www.theverge.com)
 (TXT) w3m dump (www.theverge.com)
        
       | sequoia wrote:
       | The solution I think most people want here is "give more notice
       | for a change like this." Probably at least six months notice,
       | i.e. enough time for someone to reasonably be able to put
       | together and execute a migration plan.
       | 
       | Vimeo is not obligated to subsidize clients they lose money on,
       | but they don't need to screw them over by drastically changing
       | their fees without enough notice for the user to reasonably be
       | able to move.
        
       | evan_ wrote:
       | Vimeo isn't a destination in the same way that Youtube is, where
       | people go to just browse videos, but creative professionals use
       | it pretty widely. If you're an actor, editor, VFX artist, agency,
       | etc. you put your demo reel and clips of your work up on Vimeo.
       | 
       | It's kind of like Soundcloud in that regard, where they're the
       | most popular, go-to destination for something that doesn't
       | actually make any money.
       | 
       | They also have a VOD offering and some interesting stuff for
       | turning that into a set-top box channel which I have not dug
       | into.
       | 
       | Dropbox seems like a natural fit if they're to be acquired but
       | who knows.
        
         | qiskit wrote:
         | That's interesting. I never could figure out why vimeo even
         | existed as everyone uses youtube. But I guess it has a niche.
         | 
         | Any idea why creative professionals gravitated towards vimeo?
        
           | bdougherty wrote:
           | Back in the day it was a true community of creatives and
           | creative professionals. There was a lot of effort put into
           | fostering a positive community, unlike what you saw on many
           | sites at the time. Video quality was always much more of a
           | priority than elsewhere, but basically everyone else has
           | caught up now.
        
           | voltaireodactyl wrote:
           | Video quality is significantly higher on Vimeo, and their
           | support is much, MUCH more reachable than Google's.
           | 
           | Being able to contact someone to resolve issues is so
           | critical to the film industry that even IMDb has added an
           | option.
        
             | max599 wrote:
             | >Video quality is significantly higher on Vimeo
             | 
             | it stopped being "significantly" better a long time ago.
             | The bitrate used to be much higher than YouTube but now
             | they are similar. People only keep repeating this because
             | it was true in the earlier days of HD video hosting.
        
               | voltaireodactyl wrote:
               | True, but bitrate is only one part of the equation, and
               | not the biggest factor for creative work. Preserving
               | color space, frame rate, etc are of higher importance to
               | anyone other than editors and the most-technical of DPs.
        
           | evan_ wrote:
           | Couldn't say for sure but I would speculate it has to do
           | with, you can link directly to a video and it won't show a
           | bunch of links to other videos to watch, comments, ads, etc.
           | 
           | Whereas if you post your serious acting monologue on Youtube,
           | even unlisted, it's going to have a bunch of distractions and
           | videos from other people that you probably don't want the
           | casting director being pulled into.
           | 
           | The fact that Vimeo doesn't have the same level of content
           | match might play into it too, if you want to show off a clip
           | from the episode of Modern Family where you had two lines you
           | don't want ABC to pull it.
           | 
           | I'm sure network effect drive it as well, if you're trying to
           | break into an industry and you see that lots of already
           | successful people are using Vimeo, you're going to use it
           | too.
        
       | h2odragon wrote:
       | 117 subscriber-only videos ... around 150 views on average ...
       | 815 for the most viewed.
       | 
       | so "bandwidth usage was within the top 1 percent of Vimeo users"
       | says they have _no audience_ and _no traffic_ , doesn't it? The
       | whole platform.
        
         | protomyth wrote:
         | Honestly, this has to be some programming error in the report
         | they used, or they are straight up lying. I cannot imagine
         | ~18,000 views is the top 1% unless something went really wrong
         | at Vimeo.
        
           | cronix wrote:
           | > I cannot imagine ~18,000 views is the top 1%
           | 
           | We're comparing the wrong numbers. If it was a 1 minute
           | video, probably not. If it was an hour long video, well,
           | there's quite a difference in bandwidth consumed per view.
           | The isolated view count is not a good metric for comparing
           | bandwidth, unless you multiply it by the length of the video.
           | 
           | 1000 people who watch a 1 minute video is 1000 minutes. 1000
           | people who watch an hour long video is 60,000 minutes,
           | consuming much more bandwidth with the same view count.
        
           | contravariant wrote:
           | Actually it might make sense if they're just looking at the
           | total bandwidth usage. I _can_ imagine 18000 views total
           | being somewhere in the top 1% of all past and present users,
           | I cannot imagine a few hundred views a month being somewhere
           | in the top 1% for _that month_.
           | 
           | If that's what's happening then this will wind up hurting
           | vimeo's most loyal users.
        
         | barrkel wrote:
         | Likely an extremely long tail of almost-never-viewed videos.
        
         | [deleted]
        
         | closetohome wrote:
         | If that qualifies as top 1% and Vimeo is hitting people up for
         | $3000+/year, they must be in utterly dire financial straits.
         | 
         | Which is really sad, as they've generally been the only
         | nominally-competitive youtube alternative.
        
           | lotsofpulp wrote:
           | And yet people complain about YouTube ads, even though
           | YouTube gives an option to pay to not see ads.
        
             | neonnoodle wrote:
             | But what you can't do on YouTube is pay to not show ads to
             | those viewing your videos. If it were an option, I would
             | pay to have my videos be hosted ad-free on YT for the other
             | features the platform offers. Unfortunately YT doesn't have
             | this option.
        
               | lotsofpulp wrote:
               | Yes, that would be nice. I meant to illustrate how good
               | the viewers of YouTube have it (it could not be better,
               | of course), given that the main alternative is tapping
               | out.
        
               | rurp wrote:
               | Sure, but there's a specific reason there are no Youtube
               | alternatives. Google leveraged their funds from a
               | separate monopoly to drive out competitors on this space,
               | and now that they have no viable competition they are
               | free to massivly crank up the ads.
               | 
               | If the US weren't so allowing of anti-trust behavior from
               | big tech companies we might live in a world with several
               | major video streaming sites that actually had to compete
               | for creators and viewers.
        
               | kmeisthax wrote:
               | Maybe. Or maybe we'd live in a world with _no_ major free
               | video sites, because the bandwidth costs of hosting such
               | a thing would be too great for any competitive business
               | to bear.
               | 
               | Google gets to run YouTube because they can afford to
               | store a _lot_ of video, and every ISP needs to peer with
               | them just to reduce their _own_ bandwidth costs. Few, if
               | any other companies have that advantage. The monopoly in
               | online video is almost certainly being caused by upstream
               | monopolies in last-mile Internet service, which makes
               | them able to decide what companies can and cannot
               | economically run an online video service.
        
               | wasmitnetzen wrote:
               | I think there is such an option, it's just not openly
               | advertised. German public broadcasters put a lot of their
               | videos in YouTube, and they're always ad-free (since that
               | is a legal requirement for the broadcaster).
        
               | bena wrote:
               | Would you pay $3000+/yr?
        
             | withinboredom wrote:
             | I refuse to pay USD$35 (EUR32) a month for that (the cost
             | of two accounts). That's outrageous.
        
         | nathanyz wrote:
         | Can say that we are seeing a lot of these customers reach out
         | to us at Swarmify and many of them are similar size. It doesn't
         | seem like they should be anywhere close to "top 1% of users" at
         | Vimeo.
        
         | contravariant wrote:
         | So that's about 150 full downloads a month (give or take)? Even
         | for particularly huge video files that's not a whole lot of
         | bandwidth.
        
         | HillRat wrote:
         | Her videos seem to be fairly long (multiple-hour) art
         | tutorials, so back of the envelope suggests that for most
         | users, monthly delivery costs from a straight CDN (based on 24
         | months, four hours per video, 1080p quality, per-GB CDN price
         | at $0.05) is going to be somewhere around $300/month, or
         | basically dead-on to the $3,500/year they're asking for.
         | 
         | Now, Vimeo's own delivery pricing is far below that -- perhaps
         | an order of magnitude less -- but for most people there aren't
         | going to be better pricing options for long-form video content
         | of this sort.
        
           | randomsilence wrote:
           | Why can't most people open a server on DigitalOcean or Vultr
           | where the price is $0.01 per GB? 117 Subscribers, for $300
           | per month, it's almost possible to start a VM per customer.
        
             | Inityx wrote:
             | Because most people aren't web developers or Linux
             | sysadmins
        
             | everforward wrote:
             | Assuming you have the skills, you can, but I wouldn't be
             | surprised if it had buffering issues on the client side.
             | 
             | You'd also have to re-implement access controls and
             | probably integrate a not-terrible video player. There might
             | be open source software that does that, but nothing springs
             | to my mind.
             | 
             | I've got the skills to do it, and $300/month seems high,
             | but not unreasonable. That $300 a month frees me from doing
             | updates, having to wake up at 3am because the site is down,
             | having to transcode my own videos for lower-bandwidth
             | clients, etc. It's probably roughly on par with paying
             | someone else to do all of that stuff.
        
               | lesuorac wrote:
               | I guess it all depends on how nice you want things to
               | look but hls.js [1] & rtsp-simple-server [2] are pretty
               | easy to integrate.
               | 
               | Works well enough for me as a slingbox alternative but
               | I'm also not running it as a business.
               | 
               | [1]: https://hls-js.netlify.app/demo/ [2]:
               | https://github.com/aler9/rtsp-simple-server
        
             | kmeisthax wrote:
             | The $0.05/GB pricing cited is for CDN delivery, which
             | implies having a bunch of servers in different areas of the
             | world ready to deliver your files wherever they need to be.
             | 
             | I'm not sure which CDN. I looked at AWS EC2 and Fastly and
             | they both cited outgoing bandwidth that was twice as high.
             | Given that I can't find hosting providers with lower
             | bandwidth costs, DO/Vultr either have very specific peering
             | agreements or are subsidizing their bandwidth charges;
             | either of which would be utterly broken by the amount of
             | bandwidth that the person from the article appears to need
             | for their multi-hour art tutorials.
             | 
             | Even if they had an amazing deal on transit, or were peered
             | with _everyone_ [0], and _were_ able to provide $0.01 /GB
             | to video hosting at scale, we're still talking 20-40GB/view
             | (assuming 45Mbps delivery of multi-hour video content).
             | Delivering that over 800 views will run about $320 _per
             | video_. Vimeo 's cited custom plan pricing in the article
             | is basically assuming a video per month on average at those
             | rates.
             | 
             | [0] This is the particular reason why Google is able to
             | provide YouTube at all. They are so big that every ISP
             | absolutely _has_ to peer with them, and that drives down
             | their costs significantly.
        
           | enimodas wrote:
           | 5 cents per gb seems pretty expensive. A quick google puts
           | azure at 4cents/gb, as the most expensive of the big ones,
           | and ones i haven't heard from at 1cent/gb.
        
             | HillRat wrote:
             | Yeah, you can optimize pricing by going through the cloud
             | providers themselves (you can hit about $0.025/GB plus
             | cache fill charges for small requirements), but, to be
             | honest, if a user is having trouble with $3,500/year, they
             | aren't in a position to build and maintain a whole video
             | serving solution out of AWS (let alone figure out how the
             | billing even works with cloud providers), so I stuck with
             | turnkey CDNs that bring their own digital asset management
             | features.
             | 
             | (Also, the economics shift radically if you're doing tens
             | of petabytes a month; you're comfortably under $0.01 per GB
             | at that tier, and the largest players -- major streamers
             | and game companies -- can push their prices under $0.001.
             | It's basically the folks who push terabytes who are getting
             | hammered.)
        
               | DanielBMarkham wrote:
               | Related question: I do hour-long, 4-10 party video
               | conference calls about once a week. Each one might have
               | between 10-200 viewers.
               | 
               | This seems like a good area to get screwed, ie, pay a
               | huge difference between a COTS black-box solution and
               | just doing it myself. Last week I started playing around
               | with setting up a RTMP server.
               | 
               | But hell, I'm still back to bandwidth. Are you saying
               | there's a way to directly cache realtime streaming video
               | on the cloud providers, skip the store-and-publish route
               | entirely?
               | 
               | One thing I was amazed with was the huge amount of money
               | a company could spend going into this area without doing
               | some serious research. There are too many options and too
               | many variables for most non-tech folks to consider.
               | 
               | No problem if you don't want to answer. I thought it
               | might be something other HNers would want to know.
        
               | Nextgrid wrote:
               | Hosting video files on lots of inexpensive servers or
               | even VPSes with unmetered traffic will get you quite far,
               | especially with subscriber-only content where the demand
               | is predictable and capped.
        
             | gruez wrote:
             | >A quick google puts azure at 4cents/gb
             | 
             | This seems incorrect. Azure changes at least 8 cent per
             | gigabyte https://azure.microsoft.com/en-
             | us/pricing/details/bandwidth/
        
           | thebean11 wrote:
           | Is that assuming every view watched the entire four hour
           | video? Highly doubt that, even if all views were from
           | subscribers.
        
             | HillRat wrote:
             | Her previous Vimeo charge ($200/year) equates to about
             | 8min/video on a commercial CDN, so you can tweak the
             | assumptions to figure out what that would look like under
             | different scenarios. The key takeaway, I think, is that (A)
             | she's an edge case, but (B) she's probably also a
             | bellwether for what we're going to continue to see, which
             | is a slow end to the subsidized free-riding that's both
             | spurred online creativity and made certain services (hello,
             | Uber!) artificially attractive.
             | 
             | Vimeo was either going to have to monetize video-minutes
             | (which breaks their enterprise value prop and forces them
             | to compete with YouTube and other streamers, which in turn
             | requires a whole new set of corporate core competencies),
             | or control costs on the low-end tiers by shedding low- or
             | negative-margin customers. We're going to see a lot more of
             | this moving forward, I imagine, as valuations start
             | slumping.
        
             | gnicholas wrote:
             | The question is when a "view" is determined to have
             | accrued. It's possible there are many more partial views
             | that aren't counted, or that they're somehow aggregating
             | partial views into full 'views' for the purposes of their
             | calculations.
        
             | phphphphp wrote:
             | I definitely believe that paying subscribers would, on
             | average, watch most of the video. There are popular
             | creators publishing 3+ hour videos on YouTube, for free,
             | generating millions of views from viewers watching most of
             | the content... so paying subscribers doing the same is very
             | much within the realms of possibility.
        
               | thebean11 wrote:
               | > There are popular creators publishing 3+ hour videos on
               | YouTube, for free, generating millions of views from
               | viewers watching most of the content.
               | 
               | That doesn't really contradict what I'm saying does it?
               | Are you claiming that most subscribers watch most of the
               | videos they watch? I'd be interested in seeing that stat
               | for 3 hour videos!
        
               | panzagl wrote:
               | I think the GPs point is that even if you watch the whole
               | video, it probably takes you several sessions (i.e.
               | 'views') to do so.
        
             | netizen-936824 wrote:
             | How much of the video gets loaded/buffered when someone
             | only watches 15m or so?
        
               | Saris wrote:
               | Usually seems about 30 seconds ahead in my experience.
        
           | danShumway wrote:
           | I do trust your math, but it's still wild to think that $300
           | a month of bandwidth might put someone in the top 1% of
           | costly users for Vimeo.
           | 
           | I don't know what I would expect those numbers to be, but my
           | instinct is that it seems like a really bad indicator for
           | Vimeo's popularity. Either that or my instinct on how much
           | bandwidth costs and how many views popular video sites get is
           | way off, which could also be the case.
        
             | madars wrote:
             | Pretty sure the figure is relative to all accounts,
             | including dormant ones. I probably have a Vimeo account
             | that I have never used so contribute to 99% of "accounts"
             | that are not costly to them.
        
               | bena wrote:
               | That would be a hell of a dark pattern. Encourage, if not
               | outright require, people to create accounts to watch
               | videos. That way you have a lot of accounts that will
               | never upload a video ever so you can define as many
               | creator account as being in the top 1% as possible.
        
               | madars wrote:
               | You can see this everywhere! For example, many colleges
               | were proud about their very low COVID positivity rates,
               | without remarking that negative people required twice-a-
               | week testing (so a very high total # of tests) whereas
               | positive cases went on a multi-month testing lockout (for
               | a good reason as you can still shed virus without being
               | infections). Positivity on campus is, of course, a useful
               | signal but comparing positivity in populations with
               | mandatory testing and ones without (e.g. city COVID
               | testing sites used by people with symptoms or those who
               | travel) is very much apples-and-oranges. Or, in patent
               | cases the defendant will want to narrow the scope as much
               | as possible, whereas the plaintiff will argue for a very
               | broad reading.
        
             | HillRat wrote:
             | My gut feeling is that Vimeo is playing a little fast and
             | loose with that characterization -- it's almost certainly
             | "1% of the users in her particular tier," not OTT customers
             | or their enterprise tiers.
        
             | kuboble wrote:
             | > wild to think that $300 a month of bandwidth might put
             | someone in the top 1% of costly users for Vimeo.
             | 
             | That doesn't surprise me. I imagine median customer as
             | someone who created one video that 10 of her closest
             | friends have watched. Anyone who has any following is
             | immediately 95-th %-ile.
             | 
             | Slightly relevant post https://danluu.com/p95-skill/
        
           | michaelt wrote:
           | Vimeo advertises [1] "Unlimited bandwidth" but that "Users in
           | the top 1% of monthly bandwidth usage may be charged for
           | excessive usage"
           | 
           | According to [2] the 99th percentile of bandwidth usage
           | "usually starts at 2-3 TB per month"
           | 
           | Van Baarle has 4,446 patrons [3] and assuming a 1080p video
           | stream is 5 Mbps, to hit the 2TB threshold would only need 12
           | minutes of video per patron, per month.
           | 
           | And you're right, of course, that if you're paying $0.05/GB
           | for outbound bandwidth and using 2-3 TB/month, you're using
           | $1200-$1800 of bandwidth per year. So $3500 isn't entirely
           | beyond belief.
           | 
           | Still, the takeaway from this, for me, is that Vimeo's
           | "unlimited bandwidth" is anything but.
           | 
           | [1] https://vimeo.com/upgrade [2]
           | https://vimeo.zendesk.com/hc/en-
           | us/articles/360037761072-Ban... [3]
           | https://www.patreon.com/loish
        
             | HillRat wrote:
             | One point I'd make to clients when doing cost estimates
             | was, essentially, that CPU and RAM want a long-term
             | relationship, disk space likes to meet for a cup of coffee,
             | per-use APIs say hi when they see you on the street, and
             | bandwidth has an incandescent hate for you and is barely
             | restraining itself from plunging a knife in your eye.
        
               | fifticon wrote:
               | I feel like I both understand and don't understand this
               | analogy. In my experience, databases want your eternal
               | soul, and not in a good way. At least they are 80% of our
               | cloud costs.
        
             | rstupek wrote:
             | History shows anyone claiming "unlimited bandwidth" isn't
             | going to offer truly unlimited bandwidth. It's an old
             | hoster lie which continues to be recycled for subscriber
             | growth.
        
             | nhoughto wrote:
             | Pricing relative to your rank as a percentile has some
             | weird properties, one month you might be in the 99% then
             | next month it cost you big $$ in the 1% with exactly the
             | same traffic.
             | 
             | That would be surprising to most people I'd expect, totally
             | not deterministic and kinda hostile. A more explicit
             | "unlimited = 2TB/month" no matter your percentile would be
             | more honest, but then you've said "unlimited == limited"
             | which is a lie.
             | 
             | The percentile thing seems like a fairly obvious hack to
             | keep using the word unlimited. Probably an MBAs idea..
        
               | karaterobot wrote:
               | > Pricing relative to your rank as a percentile has some
               | weird properties, one month you might be in the 99% then
               | next month it cost you big $$ in the 1% with exactly the
               | same traffic.
               | 
               | Yeah, it seems like one thing that could happen as a
               | result of this is that the current top 1% of users will
               | leave the platform, creating a new top 1% from the people
               | who used to be the top 2%. Then these people will
               | probably leave the platform as well, creating a new top
               | 1%, and so on. It's a nice algorithm for getting rid of
               | your most successful creators.
        
           | ryanbrunner wrote:
           | Vimeo is paying far, far less than $0.05 unless their
           | bandwidth is absolutely miniscule.
        
       | lbriner wrote:
       | I understand the shock people have with an unexpected bill but
       | also, this is the result of people expecting and getting used to
       | "free" stuff for too long and suppliers eventually realising that
       | returns are diminishing with ads and they need to charge for
       | stuff.
       | 
       | What would happen if Google suddenly decided that GMail was not
       | making money and were going to charge $50 per year per user?
       | Outrage or just acceptance that people need to pay the bills (and
       | in some cases, give their shareholders a nice Christmas bonus ;-)
       | 
       | So the simple fact seems to be that people need to work out how
       | much their videos are worth. 4000 videos is a lot, so is paying
       | $3K per year really a lot to ask?
        
         | throwmeariver1 wrote:
         | All the examples in the article are from paying customers...
        
         | tarentel wrote:
         | The people interviewed were paying. Someone going from $900 to
         | $3000, which is a lot and at least according to one of the
         | people interviewed isn't worth it as they plan on switching
         | platforms. Actually, everyone interviewed it sounded like they
         | plan on leaving.
        
         | ryanbrunner wrote:
         | A payment model of "your bandwidth is unlimited unless you hit
         | this barely mentioned and completely opaque threshold, at which
         | point you'll be charged a completely arbitrary amount" is
         | downright predatory, and is nowhere near the same as being
         | asked to pay for services (which the creator in question
         | already was doing)
        
         | ipaddr wrote:
         | Outrage. Offering people a free service to suddenly demand
         | payment may get some to pay but the negative press might put
         | them in front of regulators. Google will simply degrade the
         | product and offer a better one for a fee.
         | 
         | The bigger question is.. is watching that video worth 5 cents
         | to someone. If not that video will disappear or be scaled down
         | in quality so it costs 1 cent.
        
           | hannasanarion wrote:
           | Vimeo was never a free service though. No matter how big your
           | channel is, to upload to Vimeo, you have to pay, that's how
           | it's always been.
           | 
           | The fees have, to date, been on a flat schedule, ranging from
           | $100-$600/yr for various weekly upload limits. This has
           | apparently become unsustainable for Vimeo, as there are no
           | longer enough "minnows" who upload fewer videos on the
           | platform than their subscription pays to subsidize the
           | "whales" who upload more than what their subscription pays
           | for.
        
             | bdougherty wrote:
             | That's not entirely true. There has always been, and still
             | is, a free account, but of course it doesn't have all the
             | features and has a very low upload limit.
        
             | ipaddr wrote:
             | Vimeo was always a free service. Signup now and upload a
             | video.
        
       | xmodem wrote:
       | This looks like a particularly egregious case of the toxic
       | influence of VC money. Whey build a sustainable platform from day
       | one when you can use the free money tap to attempt hypergrowth.
       | Unfortunately, eventually it runs dry, and you have to justify
       | your valuation based on whatever you did manage to build.
        
         | aserdf wrote:
         | vimeo had their IPO last year (VMEO)
        
           | fullshark wrote:
           | 81% off its initial day of trading price. Are there ANY tech
           | IPOS in the last 2 years that are currently trading above
           | their IPO price? I get we are approaching a bear market today
           | but some day the public will wise up to the fact that they
           | get no chance at genuine growth opportunities for these niche
           | tech companies and are being sold on illusory global market
           | dominance narratives.
        
           | sct202 wrote:
           | -81% in about a year ($55->$10.4). Big yikes there.
        
             | naoqj wrote:
             | Predictable. https://trends.google.com/trends/explore?date=
             | all&geo=US&q=v...
        
         | mschuster91 wrote:
         | > Whey build a sustainable platform from day one when you can
         | use the free money tap to attempt hypergrowth.
         | 
         | When the competition (mainly YouTube) has billions of dollars
         | worth of R&D and deficit-coverage budget, you don't stand a
         | chance building a "sustainable" platform because all potential
         | customers of yours will rather go for the free option.
         | 
         | The fact that egress data is ridiculously expensive,
         | _especially_ at the quantity you need to build a global high-
         | performance network, only reduces the options you have.
        
           | RubberbandSoul wrote:
           | Billions of dollars worth of R&D and I still can't organize
           | my subscriptions. Sorry, I had to.
        
             | Nextgrid wrote:
             | Those billions of dollars of R&D explicitly went into
             | _preventing_ you from organizing your subscription - since
             | at scale that probably leads to more  "engagement".
        
       | nathanyz wrote:
       | My take is that Vimeo is trying to increase their overall
       | margins. So in these cases the options for the users are to
       | convert to a higher margin custom plan -or- they remove them from
       | service which also boosts overall margins by removing low margin
       | customers.
        
         | HelloNurse wrote:
         | Given the insignificant effort and marginal cost required by a
         | profitable but low margin customer, the only customers they
         | should refuse are unprofitable ones, which should never exist
         | in the first place if they have reasonable pricing plans and
         | accounting. Some theories:
         | 
         | - Formerly marginal customers have become unprofitable due to a
         | cost increase, which might be caused by severe technical
         | blunders.
         | 
         | - Someone is deliberately paid (or bullied) to increase margin,
         | even if it means decreasing profit and goodwill, or to purge
         | customers that don't fit a certain profile, or to hurt the
         | "YouTube competitor" department within the company. This sort
         | of "strategy" appears to imply a whole chain of command of
         | idiots and/or sociopaths.
         | 
         | - Personnel is stretched so thin that instead of hiring they
         | need to move staff from low-value video hosting (hurting what
         | should be their main technical capability, hosting videos tout
         | court) to profitable video hosting (or some bet on a new
         | project).
        
       | dewey wrote:
       | Just by looking at the Vimeo landing page over the years it was
       | clear that they are aiming for the B2B market. Small time
       | creators are clearly not the target group.
       | 
       | One example is their "white label" streaming provider backend
       | (Netflix as a service): https://vimeo.com/ott
        
       | k__ wrote:
       | Just a few minutes ago, I read about Glass, a Web3 video hosting
       | platform. Guess they came at the right time!
       | 
       | https://glass.xyz
        
       | ravenstine wrote:
       | I interviewed at Vimeo nearly 5 years ago. No hard feelings to
       | anyone there, but let's just say I didn't get the impression that
       | things at Vimeo were "booming" by any means. Somewhat small
       | office for a company that old. When I asked what the interviewers
       | liked about working there, I didn't get any specific answers.
       | Nobody seemed excited at all. It was pretty clear that ship was
       | sinking, and I'm surprised they've lasted this long before
       | desperately clawing at the walls.
       | 
       | Vimeo as a platform once had a sort of vibe not too far off from
       | that of Instagram, but they chose to cater to artsy content even
       | though that stuff really doesn't make much money. They should
       | have pivoted to just being a sort of more hip YouTube for the
       | descendants of the YouTube generation. Now TikTok, Instagram, and
       | Rumble (to a small extent) have that.
        
         | smileybarry wrote:
         | Recently during COVID lockdowns, one of the local cinemas with
         | a niche movie club pivoted to offering at-home viewings powered
         | by Vimeo. It was a bit crude, given as a password-protected
         | video that they'd "enable" for specific hourly blocks, but it
         | worked very well. Because they relied on Vimeo, that meant you
         | could use any Vimeo apps or casting plugins, e.g.: Google Cast.
         | 
         | Stuff like that might've kept them from sinking, basically
         | companies who want to upload a private, copyrighted video file
         | that they have rights to but would get taken down (or muted, or
         | DMCA-censored) by YouTube in under an hour.
         | 
         | I was pleasantly surprised the movie studios actually signed
         | off on them uploading an unprotected video file, but obviously
         | they did. I wonder if they charged them the same or more than
         | the person in this article. They obviously generated more
         | traffic than her, but I'm cynically assuming they "got away"
         | with paying less.
        
       | AdmiralAsshat wrote:
       | > In a letter to shareholders in February, Sud spells the shift
       | out in black and white: "Today we are a technology platform, not
       | a viewing destination. We are a B2B solution, not the indie
       | version of YouTube." Vimeo did not respond to The Verge's request
       | for comment.
       | 
       | Yup, that's pretty black and white.
       | 
       | I plan to send that to everyone I know currently using Vimeo and
       | advise them to jump off the sinking ship.
        
         | nebula8804 wrote:
         | People say the same thing when Youtube cancels them. Where are
         | they going to go? Rumble? DailyMotion? These crap alternatives
         | will then have the same problem in a few years.
        
           | [deleted]
        
           | root_axis wrote:
           | > _Where are they going to go_
           | 
           | Pay for your own hosting.
        
             | sequoia wrote:
             | To be fair that's what they were doing, with Vimeo (who
             | they paid).
        
             | jb1991 wrote:
             | Most indie video creators are not developers, and most
             | developers would still struggle with the extraordinary
             | challenge of effective video hosting.
        
               | root_axis wrote:
               | > _Most indie video creators are not developers, and most
               | developers would still struggle with the extraordinary
               | challenge of effective video hosting._
               | 
               | Huh? I didn't say "build a homebrew video hosting
               | service". When you don't know how to do something you
               | need done, you pay an expert to do it. I'm sure indie
               | artists expect to be compensated for their own work, why
               | shouldn't the people doing the technical work the artist
               | is unable to do on their own be compensated?
        
               | jb1991 wrote:
               | It was easy to misunderstand you. You said pay for the
               | hosting, which implies paying a hosting company. Of
               | course, it would make more sense if you're also paying an
               | entire team to build it for you. But that wasn't the
               | initial reading of your comment.
        
               | root_axis wrote:
               | Fair. I could have articulated my point more clearly. I
               | was indeed implying that they "pay a hosting company"
               | with the unstated implication that they also pay a
               | company or individual to deal with the technical details
               | surrounding that process. If I told someone to "build
               | your own house" in the context of home ownership, I
               | wouldn't expect them to understand that as literally
               | building it themselves, I'd expect them to hire an
               | architect, contractor etc, but on HN I can understand why
               | the implication might sound like a DIY suggestion.
        
               | jb1991 wrote:
               | Even still, hiring a team to basically replicate a high-
               | performance video streaming service like Vimeo is not an
               | easy task.
        
               | root_axis wrote:
               | You don't need to "replicate a video streaming service
               | like Vimeo" which is obviously a massive undertaking, you
               | just need a system to deliver your own videos, minus all
               | the infrastructure necessary for a platform that is meant
               | to support a multi-tenant video publishing and billing
               | service _as a product_.
               | 
               | That's like if I said "build your own web storefront" and
               | you said "replicating shopify is not an easy task" or
               | "build your own newsletter" and you said "replicating
               | substack is not an easy task".
        
               | tnzk wrote:
               | This. You would need to be capable of not just hosting
               | but providing convincing playback experience to end
               | users.
        
               | root_axis wrote:
               | Right... those are the things they are paying for...
        
               | ryanbrunner wrote:
               | Building this with freelancers for an independent content
               | creator has basically zero chance of being profitable in
               | the end. There's a reason that the notion of an
               | "independent video content creator" didn't really exist
               | until YouTube existed - it's prohibitively expensive for
               | every content creator to develop their own version of
               | YouTube.
               | 
               | Not to mention that you need to deal with payment (or at
               | least gating) and subscription management if you're not
               | using other platforms.
        
               | root_axis wrote:
               | First, the suggestion isn't that artists "build their own
               | YouTube" any more than writers hosting their own blog are
               | "building their own medium.com".
               | 
               | A lot has changed since the debut of YouTube, the tech
               | stack necessary to host your own HD videos is open source
               | and really quite simple for an experienced developer.
               | ffmpeg, nginx (with a couple plugins) and one of the many
               | open source web player clients and you're all set.
               | Payments and subscriptions are a long solved problem via
               | stripe or paypal, it's really not a massive endeavor.
               | Most of the work would be on the aesthetic side, not the
               | technical side.
        
               | Schroedingersat wrote:
               | So any http server capable of delivering the bandwidth
               | and a <video> element?
               | 
               | Video isn't particularly latency sensitive so no need for
               | edge nodes right by them. One of the many reasonably
               | priced s3 compatable services would work.
        
             | bombcar wrote:
             | I assume the major CDNs have to offer "video as a service"
             | - anyone have experience with them?
        
               | root_axis wrote:
               | I'm not sure about the CDNs themselves, but there are
               | many dozens of commercial video hosting services on the
               | web.
        
               | ssijak wrote:
               | cloudflare has "stream" product which offer both
               | livestreaming and on demand video options.
        
               | smileybarry wrote:
               | It's still very raw, though. They're effectively giving
               | you the edge storage, playlist streaming, etc. but you
               | still need to setup the player and website surrounding
               | it. Most indie creators would still (rightly) struggle
               | with setting that up effectively.
        
         | tootie wrote:
         | This has pretty clearly been their business for years though.
         | I'm glad she's spelling it out black and white but it's a great
         | B2B platform and they absolutely can't ever catch YouTube so
         | there's no point trying.
        
           | llampx wrote:
           | Is there no point in trying unless you can dominate the
           | segment?
        
             | 1123581321 wrote:
             | For video, there isn't if you don't have a realistic plan
             | to drive video serving costs and ad sales/platform costs
             | low enough. For consumers that requires enormous scale.
             | 
             | Perhaps a new entrant would burn investment to try but
             | Vimeo is hopefully not going to want to roll dice on an
             | established company with real customers, after having
             | already been beaten by YouTube once.
        
         | danShumway wrote:
         | > "Today we are a technology platform, not a viewing
         | destination. We are a B2B solution, not the indie version of
         | YouTube."
         | 
         | I wonder what the strategy is for shifting though. Correct me
         | if I'm wrong, but my understand was that Youtube was able to
         | hit dominance in part because it ran at a loss for a long time
         | and basically encouraged everyone to just throw stuff on the
         | platform. I don't know how you become the indie version of
         | Youtube if people are nervous about putting experimental,
         | indie, or even crappy videos on the site out of fear that those
         | videos might contribute to their hosting costs.
         | 
         | My feeling is that there are two models:
         | 
         | - B2B hosting, where you shift costs to uploaders but let them
         | interact directly with other businesses/customers without ads
         | or excessive railroading. Basically getting businesses to pay
         | for infrastructure to connect with clients/users.
         | 
         | - A media destination platform, where you shift costs to
         | consumers (either through subscriptions or ads), and away from
         | uploaders/businesses, because you're monetizing their content
         | and they're allowing you to control the ecosystem -- the
         | ecosystem is the monetization.
         | 
         | I'm no expert, nobody should assume I know anything about
         | running a media company. But as a user/creator, I don't
         | understand why I would upload to a media platform where I have
         | to pay for the privilege of having them monetize my content. I
         | tolerate uploading stuff to Youtube and having them monetize my
         | stuff because their hosting is free. I tolerate paying for raw
         | hosting and CDN services because they allow me to own my own
         | ecosystem.
         | 
         | If the hosting isn't free, as a business I think I would want a
         | lot more control over the platform, I wouldn't tolerate
         | Youtube's railroading as much and I wouldn't tolerate Youtube's
         | advertising. If I'm paying for hosting, I kind of expect a B2B
         | solution, and increasing hosting costs if anything makes me
         | expect even more control over the process -- for the cost of a
         | CDN, I expect them to act like a CDN. Maybe other creators feel
         | different about that? If it costs $3600 a year to upload to
         | Youtube, are people going to be sticking a lot of indie music
         | and Let's Plays and Twitch-stream mirrors on Youtube?
         | 
         | I would think that most of the clients who are fine with paying
         | those kinds of costs are themselves businesses/entrepreneurs.
        
         | causi wrote:
         | _not the indie version of YouTube_
         | 
         | In my experience Vimeo is the place where you go to post
         | creative-minded drivel without every viewer pointing out that
         | it's drivel and then calling you an ethnic slur. Vimeo simply
         | doesn't have a good reputation. When I see a Vimeo link I know
         | it's going to be somebody talking about how taking ayahuasca
         | while in VR makes you closer to God or how they programmed a
         | Microsoft Kinect to only unlock their front door if they do a
         | dance off Fortnite.
        
           | nr2x wrote:
           | Hard disagree. Once upon a time it was a place where
           | animators used to upload really crazy work, particularly at
           | the end of the academic semester when students would post
           | experimental stuff from thesis projects. A really creative
           | community that basically evaporated. Lots of really cool
           | music videos as well.
        
             | bdougherty wrote:
             | There is still a lot of stuff like this, but it's harder
             | than ever to find, and certainly not anywhere near as much
             | as it used to be. It's a real shame.
        
               | nr2x wrote:
               | Yeah, tragedy.
        
         | culturestate wrote:
         | _> We are a B2B solution, not the indie version of YouTube._
         | 
         | Hasn't this always been the case? As I recall, Vimeo was a tool
         | that CollegeHumor built for themselves back before YouTube was
         | _YouTube,_ and it survived (thrived?) almost accidentally on
         | the backs of its "professional" users.
        
           | belval wrote:
           | I didn't know that! Crazy to think that a business with $200M
           | in revenue came from a side-project from CollegeHumor.
        
           | slig wrote:
           | TIL. Also, collegehumor.com redirects to their youtube
           | channel.
        
           | bdougherty wrote:
           | Not always, but for a long time, yes. Back in the very early
           | days (2007-2009 or so), it was a much more personal thing and
           | not professional. It was actually a really awesome community
           | of people. After that, we sort of shifted towards "semi-
           | professional" and eventually more professional after that.
        
       | paxys wrote:
       | Free service tracks users and shows ads - "This is a terrible
       | business model, they should just ask users to pay."
       | 
       | Service offers a flat monthly fee - "Why does everything have to
       | be subscription based? They should bill based on usage."
       | 
       | Service bills for hosting and bandwidth use - "How can creators
       | afford to pay so much? This is exploitative."
       | 
       | I'm starting to think people here don't like the idea of paying
       | for things, period.
        
         | TrainedMonkey wrote:
         | There is also definitely strong anchoring effect at free price
         | point. I think another effect going on here is how simple
         | uploading a video and sharing a link is. Storage and bandwidth
         | costs are completely non-obvious to an unsophisticated user. So
         | it feels unjust when they are asked to pay for them.
        
         | w14 wrote:
         | I think the issue here is that they appear to misrepresent the
         | sitution on their pricing page [0].
         | 
         | For example the Premium tier which is required for live
         | streaming is PS70 per month, billed annually.
         | 
         | For that they claim "Unlimited live streaming".
         | 
         | If you click on "View all features" to see the hidden detail,
         | you can read:
         | 
         | "Unlimited bandwidth (subject to fair use)" and if you then
         | hover over the question mark, you can see more hidden text
         | describing the 99 percentile blurb.
         | 
         | Nowhere do they state any numbers defining what overuse is.
         | 
         | So people are sucked into what appears on the surface to be a
         | great service, at a great price relative to the competition
         | (DaCast etc), and as soon as Vimeo has you dependent on their
         | service, the "you're in the top 1%" email comes.
         | 
         | I don't think this is a great business model. They should be
         | upfront and honest from the get go.
         | 
         | [0] - https://vimeo.com/upgrade
        
         | Macha wrote:
         | I don't think the suggestion from _users_ suffering from
         | subscription fatigue is usage based billing, as it still has
         | the psychological worry of having to keep paying money or have
         | something taken away. Usually they're complaining that e.g. the
         | chess app on their phone wants a subscription.
         | 
         | I actually agree that commercial video hosting should have some
         | form of ongoing payment, they have real costs associated with
         | extra usage, in a way that the aforementioned chess app
         | doesn't.
         | 
         | But simplifying different users with different concerns
         | complaining into different users as "all users complain about
         | everything" is an over simplificiation in my mind
        
         | tedivm wrote:
         | That's not what people are saying at all actually. What they're
         | annoyed about is finding out their bill is jumping from $120 a
         | year to $7,000 a year with only a weeks notice to do anything
         | about it.
         | 
         | Vimeo changed what they want to focus on (they want to be a big
         | enterprise focused organization) and are jacking up the prices
         | for the customers they don't want to support anymore. Due to
         | lock in many of them will be stuck around paying the higher
         | bills for a bit, but in the end most people will end up moving.
        
           | chiefalchemist wrote:
           | Yes. But haven't we've seen this before? When the foundation
           | of your biz model is built on what amounts to a single
           | outlier, there is always risk. Or actually more risk. The
           | expectation that this would go one forever simply - in the
           | context of history - isn't reasonable.
           | 
           | Agreed. More notice would have been helpful, but again this
           | isn't some radical new slip. None of these platforms are too
           | big to fail. We've all been warned. We need to stop
           | forgetting about these warnings.
        
         | rurp wrote:
         | Switch from a $200 cost to thousands, with very little notice,
         | is going to hurt users regardless of how "fair" the new system
         | is.
         | 
         | Maybe companies should be upfront and consistent with their
         | pricing? Running at a loss to gain market share, followed by
         | jacking up prices once users are commited to your platform,
         | does not make for a pleasant business partnership.
        
         | winternett wrote:
         | >I'm starting to think people here don't like the idea of
         | paying for things, period.
         | 
         | Not accurate at all. This is a very destructive attitude to
         | hold on to.
         | 
         | Creators create the content that makes platforms worth while.
         | They ARE the main product that platforms rely upon. Popular
         | platforms make billions of dollars on advertising integration,
         | but the average creator makes pennies. The balance is
         | dramatically skewed.
         | 
         | The platforms make profit from sponsors that they don't share
         | with creators after paying overhead... This is a problem,
         | especially when employees and investors get overpaid
         | (relatively to creators) for their contributions to a
         | platform's success.
         | 
         | It's pretty crazy that musicians that publish music to Spotify
         | are asked to pay for subscriptions to the service and promotion
         | on the platform. It's like spending $20 to earn $4.
         | 
         | These platforms know it too, but they hire marketing companies
         | and influencers to promote false hope to creators. It's exactly
         | the reason why ponzi schemes are so rampant everywhere online.
        
           | KaoruAoiShiho wrote:
           | That's only true for platforms that make money from users, eg
           | ad based platforms, not platforms that loses money from
           | users, like vimeo. You have an opportunity to be on a
           | platform where you are the customer and not the product, but
           | i think it's pretty obvious that people would rather be the
           | product.
        
             | winternett wrote:
             | Vimeo is losing money because they are not innovating
             | anything beyond youtube. They also run a fairly closed off
             | community from the rest of the Internet. People don't
             | upload because YouTube is much more far-reaching and free
             | to use.
             | 
             | The "kickstarter culture" move is usually always a bad idea
             | for running and growing a business, companies that go the
             | route of being subscriber funded eventually fail in highly
             | competitive markets.
             | 
             | SoundCloud is doing the same thing and that is why they've
             | lost most of their relevance to creators.
             | 
             | The future is in platforms that find ways to not tax and
             | undervalue their creators, that's what the best creators
             | will move to.
        
               | [deleted]
        
               | KaoruAoiShiho wrote:
               | Yes, platforms that sell their creators as the product, I
               | get it.
        
       | xemdetia wrote:
       | I'm wondering since some of the cases were Patreon people with a
       | large back catalogs that Vimeo is actually counting the bandwidth
       | attributed to embedding their player or provide link previews as
       | part of the total. A large list of embedded videos that never
       | actually play might be costing Vimeo in bandwidth to just get
       | them to where they _could_ play. So a  'gallery' of posts might
       | be burning them because Patreon isn't making effort to cache a
       | preview image or something like that.
        
         | wccrawford wrote:
         | >Vimeo bandwidth usage is calculated using factors like video
         | plays, resolution, loading the player and thumbnail image,
         | downloading, and livestreaming, according to the company's
         | website.
         | 
         | Yeah, it sounds like the preview thumb is counted in the
         | bandwidth, and that could very well impact them.
        
       | sevenf0ur wrote:
       | If you are using Vimeo to host videos you charge for and put
       | behind a paywall, I don't think it's unreasonable for Vimeo to
       | charge you for it. People here are acting like Vimeo is betraying
       | their users or something, heh.
        
         | MauranKilom wrote:
         | > I don't think it's unreasonable for Vimeo to charge you for
         | it.
         | 
         | Those users are already paying on the order of one grand per
         | year.
        
       | mdoms wrote:
       | I don't know if it's a regional thing but I have never once had a
       | Vimeo video play without stopping to buffer. Not once, in what,
       | 15 years of serving videos? I'm on a gigabit fiber connection. My
       | heart sinks when I see someone sharing a Vimeo link for something
       | I really want to watch.
        
       | Animats wrote:
       | Since the demand from the video comes from Patreon, you can host
       | anywhere. Why not try PeerTube? Free, no commercials. I put
       | technical videos on Hardlimit, to illustrate bug reports and
       | progress reports. So far, still up, despite numbers like 37
       | views.
       | 
       | If usage from Patreon takes off, PeerTube will either collapse
       | under the load or go mainstream.
        
       | WheelsAtLarge wrote:
       | These creators have a following. It seems to me that they should
       | be able to figure out how to finance their usage. Vimeo should
       | give them a chance now that they feel they are too expensive to
       | keep on their platform.
       | 
       | The problem is not that Vimeo decided to charge. It sounds like
       | they should have done it a long time ago. The problem is that
       | Vimeo is not giving them enough time to adapt.
        
         | tarentel wrote:
         | The person was already being charged $200 a year. The problem
         | is that they are now being charged $3500 a year. You don't
         | really adapt to that kind of price increase, you go somewhere
         | else if you can find it.
        
           | hannasanarion wrote:
           | The person also uploaded over 450 hours of video. That works
           | out to $7 per hour of video per year, which does not strike
           | me as unreasonable.
           | 
           | Their patreon has only one subscription option: $5/mo, at
           | which 4400 people are subscribed, so they're bringing in
           | $20,000/mo after Patreon's cut.
           | 
           | Vimeo is asking for $300/mo pay for services accessible to
           | the people who are paying in total $20,000/mo so, I really
           | don't see what standing they have to complain here.
        
             | tarentel wrote:
             | I don't think it really matters how much money the person
             | is making. Being blind sided by 1750% increase in price
             | would make anyone complain. Sure, they should have read the
             | fine print and all that but to raise prices that much and
             | say you have 9 days to comply or you don't exist to us
             | seems like a scummy business practice. You may disagree.
        
         | [deleted]
        
       | tyingq wrote:
       | It would be interesting if there were an incentive for the
       | various last mile ISPs to run a sort of "conglomerate" CDN where
       | you could put bandwidth hungry things close to their users.
       | Google and Netflix have these sorts of ISP hosted cache boxes,
       | but as far as I can tell, they are the only ones with enough
       | leverage so far.
        
         | judge2020 wrote:
         | Xfinity does as well for their own infrastructure edges, but I
         | realize that's a little different.
         | 
         | IMO Netflix and Google are only ones where doing this makes
         | sense. Deploying and maintaining these edge CDN caches isn't
         | cheap (For Netflix, probably a petabyte per machine to cache
         | their largest shows in 4k with enough mirroring for the read
         | bandwidth they need to they enable streaming terabits of
         | data[0]. For Google it must be larger, or they just run it in
         | raid 0 and have faults fallback to regular POPs).
         | 
         | 0: https://gigaom.com/2013/06/20/how-netflix-built-its-
         | openconn...
        
           | tyingq wrote:
           | Feels like there would be some middle ground, if the various
           | ISPs were working together as a conglomerate and caching at
           | various regional peering points. I suppose that's dangerous
           | ground legally though.
        
       | GiorgioG wrote:
       | Sounds like Vimeo will be sold for scraps in a year or two.
        
         | lotsofpulp wrote:
         | It is already public. Question is if anyone will be willing to
         | buy it for scraps.
        
         | paxys wrote:
         | Why would anyone buy them? Video hosting is already
         | commoditized, and Vimeo barely has a public brand. The buyer
         | would simply be taking on operating expenses for hosting 15+
         | years of videos for no reason.
        
       | endisneigh wrote:
       | this right here is why YouTube is the most popular. most people
       | don't want to pay what it truly costs. video hosting is very
       | expensive.
        
         | [deleted]
        
       | mensetmanusman wrote:
       | Bad idea to ask creators, better idea to ask advertisers, as it
       | still costs the creators because someone has to make the
       | bandwidth payments (they make slightly less), but then
       | advertisers know better what their costs should be.
        
       | ypeterholmes wrote:
       | Apparently it's not just OnlyFans and GoFundMe that like punching
       | themselves in the nads. Mind boggling how these businesses make
       | these decisions. Even if the strategy is to pivot, bungling the
       | PR on this scale is just awful.
        
         | acdha wrote:
         | It's definitely not well executed but I think it's more
         | complicated than you're portraying it because the competition
         | isn't even. The size of the social network is definitely a
         | factor but that's been built up by Google subsidizing YouTube
         | for years and YouTube's costs can be artificially low because
         | Google keeps a higher percentage of the ad revenue from their
         | own ad network -- they conspicuously still don't report
         | profitability for YouTube -- and heavily favors YouTube in
         | search results to keep usage high.
         | 
         | Right now, if I search for "Lois van Baarle" on Google I see
         | her Twitter account and then a bunch of YouTube hits. I have to
         | add "Vimeo" to the query before I see a single hit from her
         | preferred platform before the third page of results.
        
           | Analemma_ wrote:
           | If this is true it seems pretty blatantly anticompetitive and
           | a good reason for the EU to hit Google with another few
           | EURbillion in fines until they knock it off.
        
         | sxv wrote:
         | Also Couchsurfing in May 2020 (RIP) [0]
         | 
         | [0]https://www.inputmag.com/features/rise-and-ruin-of-
         | couchsurf...
        
         | mschuster91 wrote:
         | Onlyfans saw what happened to Pornhub after Christian
         | fundamentalist groups targetted them and were (IMO rightfully)
         | scared that they would be the next in the crosshairs.
        
           | contravariant wrote:
           | I must have missed that, what exactly ended happened?
        
             | vincentmarle wrote:
             | The crusade on Pornhub started with this NYTimes column by
             | Nicholas Kristof:
             | https://www.nytimes.com/2020/12/04/opinion/sunday/pornhub-
             | ra...
        
             | ChoGGi wrote:
             | They lost Visa and MasterCard
             | 
             | https://news.ycombinator.com/item?id=30441276
        
             | mschuster91 wrote:
             | The banks reversed course after a _huge_ shitstorm [1] that
             | included a number of high-profile influencers... and the
             | attempt of the fundamentalist groups to find actually
             | objectionable material like  "revenge porn", stolen content
             | and pornography produced under extortionary conditions like
             | Pornhub hosted failed, which killed their leverage.
             | 
             | Additionally, the censorship debate started discussions in
             | Europe to create an European-based, discrimination-free
             | payment network [2] - and _that_ would have been a bigger
             | threat to the Visa /Mastercard duopoly's profits than the
             | risk of angering a bunch of Evangelical nutcases in the US.
             | 
             | Meanwhile as for Pornhub, they still only have Bitcoin,
             | Ethereum and shitcoins, and IIRC direct bank wire transfers
             | as payment method.
             | 
             | [1]: https://time.com/6092947/onlyfans-sexual-content-ban/
             | 
             | [2]: https://www.deutschlandfunkkultur.de/european-
             | payments-initi...
        
               | lotsofpulp wrote:
               | FYI, Visa and Mastercard are not banks.
        
           | hyperbovine wrote:
           | The immediately vanished into a poof! of sanctimony and are
           | no longer in the Alexa top 50. Oh wait...
        
             | nemothekid wrote:
             | Pornhub isn't dependent on the credit card railroads to
             | function as a business; Pornhub/MindGeek is largely ad
             | supported. OnlyFans is subscription based; losing
             | Mastercard/Visa would have ended the platform.
        
               | Nextgrid wrote:
               | On the other hand, does OnlyFans have any future beyond
               | adult content? Even if they announce their pivot
               | tomorrow, I can't imagine anyone using it given the
               | history associated with that brand, but rebranding also
               | means essentially starting from scratch in a market with
               | existing competition (Patreon, LiberaPay, etc) that
               | already have a critical mass of creators.
        
               | nomel wrote:
               | > does OnlyFans have any future beyond adult content?
               | 
               | From a development cost perspective, moving into non-
               | adult content would just require a page reskin and a
               | domain name purchase. It would all be advertising.
        
       | T3RMINATED wrote:
        
       | klelatti wrote:
       | They're probably testing the price sensitivity of a group of
       | customers who represent a tiny part of their revenue.
       | 
       | Some will stay and pay the much higher price presumably - in the
       | absence of alternatives and they're not bothered about those who
       | leave.
       | 
       | Not good but not surprising.
        
       | imchillyb wrote:
       | > In a letter to shareholders in February, Sud spells the shift
       | out in black and white: "Today we are a technology platform, not
       | a viewing destination. We are a B2B solution, not the indie
       | version of YouTube."
       | 
       | > "I paid for this year, but I don't intend on paying again next
       | year," he says.
       | 
       | Goodbye Vimeo, you've just ensured your own demise;
       | congratulations!
        
       | jb1991 wrote:
       | So I guess there are no good options anymore. I always liked
       | Vimeo, but what's the alternative now? If you use YouTube, you're
       | at risk of some weird bot deciding to deactivate your account
       | without notice. Seems like there's just no good options anymore
       | for indie video creators. Are there?
        
         | pmoriarty wrote:
         | PeerTube:
         | 
         | https://joinpeertube.org/
         | 
         | https://news.ycombinator.com/item?id=30445497
        
           | jb1991 wrote:
           | The comments in that thread are somewhat persuasive that it
           | would not be the most appropriate choice for most video
           | creatives.
        
           | awiesenhofer wrote:
           | > https://joinpeertube.org/
           | 
           | That frontpage alone though... and no inplace search, it
           | tries to open a popup to a completely different url doing the
           | actual search, why!?
           | 
           | If they want to be an alternative to anything make it ie.
           | peertube.org, with integrated searching and show me the top X
           | trending videos on the frontpage to showcase the content on
           | the platform and suck me in!
        
         | anotherman554 wrote:
         | If you already have an audience you can upload a file directly
         | to the Internet and link to it from your Patreon.
        
           | jb1991 wrote:
           | And where would you propose to upload it to? Video hosting is
           | not cheap for heavy video streaming.
        
             | anotherman554 wrote:
             | I kickstarted a indie movie once and they just gave me a
             | direct download link. There was no streaming involved.
             | 
             | Supposing the movie was 5GB what do you think it would cost
             | per download?
        
             | Nextgrid wrote:
             | Serious question - dedicated servers/VPSes with unmetered
             | bandwidth are still a thing. Get a few of those, point your
             | DNS name at all of them (for redundancy & load balancing)
             | and rsync/FTP your files to all of them.
             | 
             | I can see this being a problem with viral, publicly-
             | available content, but for subscription-only content the
             | traffic patterns should be relatively predictable and
             | capped.
             | 
             | Am I missing something?
        
               | villaaston1 wrote:
               | Yes, all those cheap servers and VPS with "unlimited"
               | bandwidth have fair use policies and qos metering that
               | will likely be very similar to vimeo's. They certainly
               | don't mean TB of high quality video streaming every month
               | when they say unlimited bandwidth
        
               | Nextgrid wrote:
               | I'm sure fly by night, cheap providers do that, but there
               | are long-term reputable providers such as OVH offering
               | unmetered bandwidth on pretty much all their services.
               | Are those also problematic?
        
         | LegitShady wrote:
         | It seems got be Rumble, but then you have to deal with the
         | negative associations of that site (deserved or not).
        
       | ssijak wrote:
       | Ooops, I'm kind of in the same boat as the first described user.
       | Having videos behind a custom paywalled website hosted by vimeo.
       | Looked at analytics right now, 12k minutes played and 200gb
       | transferred in the last month, let's hope that does not put me in
       | the top 1%, I don't want to be forced into a painful migration to
       | something like cloudflare stream.
       | 
       | Edit: I'm paying for the "pro" vimeo option currently.
        
         | ilrwbwrkhv wrote:
         | 200gb bandwidth should cost you a buck or 2 / month in
         | streaming. What's your total storage size? Should we around .01
         | / GB.
        
           | buggeryorkshire wrote:
           | Plus reencoding costs? Hosting the video in multiple formats
           | for different devices?
        
             | ilrwbwrkhv wrote:
             | Encoding is often free such as at BunnyCDN
        
           | LegitShady wrote:
           | Thats maybe pure bandwidth costs with whoever you get
           | bandwidth from. Most people can't set up their own password
           | protected video streaming service.
        
         | Nexxxeh wrote:
         | >let's hope that does not put me in the top 1%
         | 
         | It might be worth starting to look at before it suddenly
         | becomes urgent...
         | 
         | As the ship sinks, they've possibly already lost nearly a third
         | of their previous "top 1%".
         | 
         | ["The company noted that over 70 percent of users flagged for
         | excessive bandwidth choose to either upgrade to a custom plan
         | or lower their bandwidth usage." - Without further breakdown,
         | that's 30% that didn't choose either option, who presumably
         | jumped or were pushed.]
        
           | max599 wrote:
           | >they've possibly already lost nearly a third of their
           | previous "top 1%".
           | 
           | I suspect a lot of them won't be leaving for real when they
           | start shopping around for alternatives. The numbers I see
           | looks in line with what you would normally pay for cloud
           | services.
        
       | root_axis wrote:
       | That's a big price increase which is not very customer friendly,
       | but 16 bucks a month to host 100+ multi-hour HD tutorials sounds
       | way too good of a deal to be sustainable.
        
       | kregasaurusrex wrote:
       | I've had one creator move all their hosting over to Mega- sure
       | they might miss out on the analytics tools/dashboards, but if
       | your audience is mostly desktop users then they generally won't
       | see much difference in having to unzip a video file instead of
       | playing it from Vimeo. It's generally niche enough that a portion
       | of monthly Patreon subs can make up for a YouTube video being
       | demonetized because of various arbitrary reasons while not
       | disrupting their main income source.
       | 
       | Heck, it's probably saving money being on the 10EUR/mo tier
       | providing 2 TB of bandwidth while Vimeo wants to charge an order
       | of magnitude more for essentially the same functionality, maybe
       | only an inconvenience for those that want to watch on their phone
       | during a commute or something similar.
        
       | pavlov wrote:
       | A look at Vimeo's stock chart is enough to understand why they're
       | doing this. Not much left to lose.
        
         | tyingq wrote:
         | Oh, wow:                 52-wk high 58.00        52-wk low
         | 9.20       Today      10.47
        
           | skinnymuch wrote:
           | Have they been public for 12 months/52 weeks? If you look at
           | most non legacy/huge tech companies. They are within 1/3 of
           | their 52 week low. A good many are right there within 10-15%
           | like Vimeo. Vimeo's drop off is steeper, for sure. Almost
           | every IPO in 2021 is doing awful. Bumble's stock is in the
           | gutter too while still being popular enough (I believe, I
           | haven't looked at the numbers)
        
             | tyingq wrote:
             | They went public in May 2021, so 10 months.
        
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