[HN Gopher] Coinbase CEO tweets how they came up with Super Bowl...
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Coinbase CEO tweets how they came up with Super Bowl ad, lied about
it
Author : MBCook
Score : 57 points
Date : 2022-02-21 21:41 UTC (1 hours ago)
(HTM) web link (web3isgoinggreat.com)
(TXT) w3m dump (web3isgoinggreat.com)
| Gatsky wrote:
| This whole thing is weird. So much jostling to claim credit for
| the sheer vapidity of a floating QR code.
| autokad wrote:
| I am confused here, why should I care about this whole thing?
| [deleted]
| ldjb wrote:
| Coinbase CEO's excuse is that he sees Martin Agency as a
| "creative firm" not a "traditional ad agency" and he felt they
| "were all one team". Although it should be noted that last Tweet
| was posted hours after the original set of Tweets.
|
| https://twitter.com/brian_armstrong/status/14958203518796595...
| nerdbaggy wrote:
| Not sure why the marketing agency had to call them out. Seems
| like a weird choice to call out your own client that they are
| wrong.
| digitcatphd wrote:
| Nobody cares, it's Coinbase :p
| m348e912 wrote:
| Kristen Cavallo (CEO of the Martin Agency who disputes Coinbase
| CEO) has references to a presentation but not receipts. I'm
| curious how much of the final product the agency pitched. (not
| that they don't deserve at least some credit)
| andrewingram wrote:
| Not sure if it's what you were getting at or not, but
| "receipts" in the context of the post is a colloquialism for
| evidence, it doesn't mean literal receipts.
| colpabar wrote:
| Did she post evidence though? She refers to pages of
| presentations that we don't have access to, so why is she
| more trustworthy (other than not being the coinbase guy who
| everyone seems to dislike)?
|
| Also, I don't know how business stuff like this works, but if
| a company pays an ad agency for ad ideas, aren't they paying
| for ownership of those ideas? How many classic commercials
| were actually original ideas of the company whose product was
| being advertised? Yet we all still consider the polar bears
| to be a coca-cola commercial, WAZZUUUUUP to be budweiser
| commercials, etc.
|
| It just seems unprofessional. Why would a company want to
| hire this agency now? Of course if coinbase ceo is lying then
| it's definitely rude not to give credit, but that seems like
| it's just how these things go.
| medlazik wrote:
| https://twitter.com/brian_armstrong/status/1495820351879659
| 5...
| bearjaws wrote:
| Even with tens (hundreds?) of millions spent advertising on the
| Superbowl this year, crypto briefly went green, and is now lower
| than Feb 13th.
|
| I believe every corner of the market has been reached and has
| either bought in or is not buying.
| chrismckleroy wrote:
| Maybe coin base was like hey idea and agency put into PPT and
| said hey look, OUR idea
| rzw2 wrote:
| Got to take credit after it is successful, but if it was a flop
| blame the external agency.
| Kiro wrote:
| I want to see the presentation before I bring out the pitchfork.
| xahrepap wrote:
| Tangent, but I thought it was a funny commentary: I was watching
| the olympics with my kid (<12yo) and the Coinbase commercial came
| on (Didn't see it during the superbowl, but I assume they were
| the same?). And after the commercial ended my kid said, "was
| that... some kind of app for gambling or something?"
|
| Yes. Something like that. :)
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(page generated 2022-02-21 23:00 UTC)