[HN Gopher] Google Tag Manager, the new anti-adblock weapon (2020)
       ___________________________________________________________________
        
       Google Tag Manager, the new anti-adblock weapon (2020)
        
       Author : thyrox
       Score  : 1308 points
       Date   : 2022-02-21 01:41 UTC (21 hours ago)
        
 (HTM) web link (chromium.woolyss.com)
 (TXT) w3m dump (chromium.woolyss.com)
        
       | LtdJorge wrote:
       | Isn't that this what Cloudflare Zaraz is doing?
        
         | pixeldetracking wrote:
        
       | KoftaBob wrote:
       | Wouldn't a script blocker like NoScript or uMatrix take care of
       | this?
        
         | xvector wrote:
         | No, that's the point
        
       | soheil wrote:
       | What if blockers did not allow any js loaded form any cname
       | except the currently loaded one? This would surely break a lot of
       | website that load their js from something like
       | _static.example.com_ but at least would help against server side
       | tracking, perhaps it could be an optional feature that is off by
       | default. Setting up a proxy for the same cname as the current
       | page is loaded on is several times more difficult so I think
       | Google wouldn 't consider that as an alternative anytime soon.
        
       | transcendrc wrote:
       | I've been using Google Tag Manager on this website
       | https://transcendrecoverycommunity.com/, so far it's great. Tag
       | Manager gives you the ability to add and update your own tags for
       | conversion tracking, site analytics, remarketing, and more. There
       | are nearly endless ways to track activity across your sites and
       | apps, and the intuitive design lets you change tags whenever you
       | want.
        
       | xvector wrote:
       | The engineers that work on this should be ashamed of themselves.
        
       | easytiger wrote:
       | UK local newspapers have been bought up by a company called
       | Reach. Most of their sites look the same. On my laptop visiting
       | their home page is burdensome on my laptop.
       | 
       | e.g. https://www.mylondon.news/
       | 
       | Looking at firefox's network tabs. It mostly completed after 41
       | seconds and almost 9MB. In the article pages there are adverts
       | dynamically loaded every couple of lines of text
       | 
       | An article page from that site ,e.g.
       | 
       | https://www.mylondon.news/news/east-london-news/heartbroken-...
       | 
       | Takes around 1m50s to load at 18 MB.
       | 
       | The web is a disaster right now
        
       | danhilltech wrote:
       | Server-side tracking has been around for a while (indeed this
       | article is dated Nov 15, 2020; and of course, you could argue
       | simply parsing your Apache/nginx logs to get visitor stats has
       | existed forever). The article I think conflates several different
       | pieces.
       | 
       | There's probably a few actual use cases marketers may care about
       | for tagging/tracking/analytics:
       | 
       | 1. Simplest: I want to know how many people use my site/app, how
       | many come back, how many are real (not bots), which pages are
       | popular, etc. I'd like to see all this in a nice UI where I can
       | cut and filter the data.
       | 
       | 2. Same as #1, but I'd like to do it across devices. Still all
       | within my own site/app, but simply connecting a non-logged in
       | session across desktop and mobile web. Google and FB probably
       | have the largest available dataset on this.
       | 
       | 3. I'd like to enrich all this information with data from other
       | sources, for example to target ads, serve ads, etc.
       | 
       | Site owners/marketers then try and tackle these in a few ways,
       | the first 3 equally bad:
       | 
       | 1. Just dump a bunch of scripts into your site (GA, FB, Segment,
       | whatever). Pros: easy. Cons: very easily blocked, so your data is
       | super biased.
       | 
       | 2. Self host some of these scripts, or CNAME them. Pros: maybe a
       | bit better for performance? Cons: still rather easily blocked
       | with content signatures etc. A nightmare to ensure consistency if
       | self-hosting.
       | 
       | 3. Run your own JS that sends events to your server, and then
       | your server fans out to whomever. Pros: much harder to block, and
       | likely quite performant. Cons: its unlikely your self built lib
       | is going to give all the same 'features' as GA (features meaning
       | device fingerprinting and so on).
       | 
       | 4. Just get everything from HTTP logs. Pros: very performant,
       | can't be blocked. Cons: much more limited data to work with.
       | 
       | Personally, I think #4 is the future (and also where we started
       | 20 years ago). What I don't think anyone is doing yet is relaying
       | that data out to all the other parts of the stack: GA, FB,
       | Mixpanel, whatever. If you could solve both - giving users
       | privacy and performance and giving marketers the same tools
       | they're used to - sounds like a win. You might argue "well we'd
       | be missing a bunch of user data", but you're already missing it
       | with adblockers and iOS privacy features.
        
         | Raed667 wrote:
         | > 3. Run your own JS that sends events to your server
         | 
         | If your platform is popular enough, those telemetry endpoints
         | will end-up on ad-blockers lists.
         | 
         | Then it is up to you, if you want to do an arms race of
         | obfuscation or just accept it.
        
           | danhilltech wrote:
           | totally
        
         | pixeldetracking wrote:
         | 5. use edge computing https://blog.cloudflare.com/zaraz-use-
         | workers-to-make-third-...
        
         | olliej wrote:
         | 1) can be done trivially with first party cookies.
         | 
         | 2) you can already tell what device someone is using. If you
         | mean "I want to know if the same person is on different
         | devices" get them to login, don't try in effectively spy while
         | also providing google etc with the ability to actually spy
         | 
         | 3)you cannot know how to target ads on a per user basis unless
         | you are spying on your users. You have no justification that
         | supports a claim to such information.
        
           | danhilltech wrote:
           | Yea, I think we're saying the same thing. Ultimately both the
           | best choice (for privacy, performance etc.) and the one
           | that's most likely (given adblockers and and ever increasing
           | push for privacy from browsers and OSs) is to stop trying to
           | find a way around adblockers, and simply invest in the
           | technologies that work - http, cookies, sessions, logins, and
           | os on.
        
         | tootie wrote:
         | I think some of the whiplash in the market isn't just the tit
         | for tat battle with ad blockers and regulators but the
         | realization that there's so much useless data being collected.
         | The best data we get is first party (ie things people click or
         | type into forms on our sites) or qualitative feedback from
         | surveys. GA and GTM are valuable tools for us but Google's
         | network isn't really.
        
           | danhilltech wrote:
           | Yea. Though, GA does (at least) two things: analyzes your own
           | data, and, uses the data they collect from all their other
           | sites to improve your experience via better bot detection,
           | recommendations, insights. Google's network is useful, like
           | it or not, for a) their cross device graph - they know which
           | mobile devices and which desktop browsers are the same user
           | (ish) and b) from that, building better MTA models than you
           | can with pure first-party data - especially if most of your
           | traffic isn't logged in.
           | 
           | But I agree, the future is pointing toward a world where
           | privacy and empowerment is more in the hands of the user, and
           | that's a good thing.
        
       | perlgeek wrote:
       | For a pretty long time I believed that many of the privacy and
       | security issues in current tech could have (at least partial)
       | technical solutions.
       | 
       | This convinces me more than ever that regulation is necessary
       | and, in the long run, unavoidable.
       | 
       | Yes, GDPR rules suck for somebody who has to write software that
       | deals with personal data, but we can no longer act as if good ad
       | blockers would solve the problem for us.
        
       | choeger wrote:
       | So it's essentially a keylogger snippet and API with a backend
       | for analytics? Plus some how-to's on how to best hide it?
       | Intentionally acting as a middleman between the publisher and all
       | the shady advertisers? Seems like a slam-dunk GDPR violation to
       | me.
       | 
       | What's the next step? Obfuscation of the keylogger and unique
       | snippets for every visitor? That's pretty much malware deployment
       | technology.
        
       | henrydark wrote:
       | Basically it's time to treat ad trackers and everything involved
       | as viruses. Adblock software needs to start fingerprinting and
       | monitor mutations in privacy-harmful javascript packages
        
       | jacquesm wrote:
       | Isn't the solution then to recognize the GTM proxy and block
       | anything that tries to talk to it?
        
       | ece wrote:
       | With PlatformStorage on Android 12, which lets apps share
       | key/values and things like this, it really looks like two steps
       | back, one step forward for privacy if Topics/FLEDGE ever make it
       | to browsers. The cat and mouse games need to stop.
       | 
       | A strong privacy law that cracks down on fingerprinting and lets
       | users opt-out of tracking and delete their data really seems
       | necessary. Even ephemeral data collection online needs to be
       | checked. The user should be in control, and be served context-
       | based or random ads, unless they approve interest based ads. The
       | LiveRamps of the world will still be able to collect 3rd party
       | data offline, but it's not anonymous, and can be deleted, at
       | least if you're in CA for now through the CCPA.
       | 
       | Most users would likely be fine with consented context-based or
       | interest-based ads, but an option for no analytics tracking or
       | other tracking should be respected.
        
       | sdoering wrote:
       | Disclaimer: I am a data analyst. I consult companies in regards
       | to ethical data collection. But I also know of black sheep.
       | 
       | I don't have a problem with websites measuring what I view,
       | click, add to cart or buy. I want them to be able to see what
       | doesn't work in terms of user experience.
       | 
       | And if they do marketing I even want them to be able to see from
       | which source of traffic (aka marketing effort) how many
       | conversions (whatever comprises a conversion) stems.
       | 
       | The problem imho isn't GTM (Google Tagmanager) running as proxy.
       | This would (or at least could) be a data privacy win if done
       | ethically. At least under one imho essential condition: I could
       | be able to run the proxy on any infrastructure that I like. Not
       | only one Google's cloud offering.
       | 
       | And on the second essential condition that marketing departments
       | act ethically. They can send the web analytics data to whatever
       | tool they like. But they should absolutely not send my
       | identifying information with it. They should use the proxy as a
       | privacy protector. The same when sending conversion data to the
       | marketing tools. I am OK with the marketer sending information
       | back that a specific ad (not a specific user clicking on a
       | specific ad) led to a conversion.
       | 
       | I don't need Meta or Alphabet tracking me personally (or my
       | clients'users) with every click. But I understand the business
       | need to measure the effectiveness of marketing money spent.
       | Solutions like these could be a way to achieve this. If done
       | right. And not done in the way GTM does (only hosting on Google,
       | using an A/AAAA subdomain, grabbing every cookie possibly and so
       | on).
        
         | rvanlaar wrote:
         | You're hitting the nail on the head. I'm not against the
         | website owners seeing what I do on their website.
         | 
         | What I am against is what other parties are able to do with the
         | data when sold. They're able to correlate website visits with
         | specific businesses and linkedin profiles.
        
         | baybal2 wrote:
         | Just block the script by its checksum, and the issue is solved
        
           | beagle3 wrote:
           | Article addresses this: google is actually encouraging users
           | to modify said script.
        
         | yunohn wrote:
         | > not done in the way GTM does (only hosting on Google, using
         | an A/AAAA subdomain, grabbing every cookie possibly and so on).
         | 
         | It's provided as a Docker image that you can run anywhere you
         | want.
         | 
         | https://developers.google.com/tag-platform/tag-manager/serve...
        
         | kyrra wrote:
         | Btw, someone wrote up a guide on hosting this on AWS, which
         | covers what it would take to run it yourself.
         | 
         | https://www.simoahava.com/analytics/deploy-server-side-googl...
         | 
         | If I'm not mistaken, the key bit is that Google makes the
         | docker image available at: gcr.io/cloud-tagging-10302018/gtm-
         | cloud-image:stable
         | 
         | Edit: oh, Google published a guide to self host maybe?
         | https://developers.google.com/tag-platform/tag-manager/serve...
        
         | curiousmindz wrote:
         | Sadly, most publishers are not interested in developing their
         | own proxy solution just for the sake of data privacy. They
         | vastly prefer a ready-made solution that they can just use.
         | 
         | Much of the power of the advertising space come from people
         | (publishers, consumers and advertisers) generally choosing the
         | path of least resistance. They don't have the technical know-
         | how and they would only acquire it if there were enough
         | benefits. Sadly, privacy is not enough on its own.
         | 
         | I think the solution that can solve all that is when a company
         | acts as a "wall" between consumers and publishers/advertisers.
         | Then, that company can protect the consumer while keeping the
         | user experience as simple as possible.
         | 
         | "Sign in with Apple" is one such solution. But of course, it
         | brings its own (different) downsides.
        
         | criddell wrote:
         | > But I understand the business need to measure the
         | effectiveness of marketing money spent.
         | 
         | They don't need to, but they sure want to.
        
         | deepstack wrote:
         | >The problem imho isn't GTM (Google Tagmanager) running as
         | proxy. This would (or at least could) be a data privacy win if
         | done ethically. At least under one imho essential condition: I
         | could be able to run the proxy on any infrastructure that I
         | like. Not only one Google's cloud offering.
         | 
         | Yup that is where rubber meets the road. Would like to offer
         | google as little data as possible. And use as little google
         | products as possible on the web and internet.
        
           | andrewingram wrote:
           | Sibling comment shares this link, but you can run this in
           | your own infrastructure (this is actually how Segment does
           | server-side publishing to Google Analytics, because until
           | very recently there hasn't been a proper API for it):
           | https://developers.google.com/tag-platform/tag-
           | manager/serve...
        
         | runarberg wrote:
         | How effective is tracking in increasing user experience over
         | less invasive techniques, e.g. like asking users?
        
           | TZVdosOWs3kZHus wrote:
           | This! The most valuable information is collected via classic
           | communication! We include basic opt-in tracking (selectable
           | in our installer) to get information about basic usage
           | untangled to certain users. While this is just a statistical
           | overview, it shows to us which parts of our software get used
           | only for the customers who activated this kind of tracking.
           | 
           | The most valuable information we get is through our forum
           | which is open to everyone regardless of whether tracking is
           | activated or not.
        
           | pfooti wrote:
           | Most companies do both. If just asking users questions was
           | strictly better than passive tracking, that's probably all
           | they'd do - analytics have a real cost to use, that cost
           | wouldn't be paid if the information gathered was useless.
           | 
           | But, people are pretty remarkably bad at asking for things.
           | It's mostly the "better horse" problem. People ask for fixes
           | to proximal issues (make this faster, cheaper, better) and
           | not the big things.
           | 
           | In my own product, we use gtm to understand where in our sign
           | up funnel people fall off. It is a complicated product and a
           | complicated sign up flow. Since people who fall out of the
           | funnel are unreachable, we can't just ask them _why_. But we
           | can observe that (say) 40% of users bounce off of step X, so
           | let 's make that step easier.
        
         | aeyes wrote:
         | > But I understand the business need to measure the
         | effectiveness of marketing money spent.
         | 
         | Why? They are not able to track TV, newspaper, billboard or
         | radio campaigns but still spend a lot of marketing money on
         | these.
        
           | sdoering wrote:
           | The are at least quite able to correlate these. Tracking TV
           | advertising'impact is relatively easy and straight forward.
           | Same for out of home advertising. And with a bit more effort
           | attribution to newspaper/magazine advertising is also
           | possible.
           | 
           | But. It often isn't necessary. More often than not these
           | forms of advertising are not direct marketing. They don't
           | necessarily have a call to action. They are a branding asset.
           | And brand awareness is measured differently. With different
           | means.
           | 
           | So while you can and should measure the direct impact, this
           | isn't the main focus.
           | 
           | The same way response and conversion rates on direct
           | marketing efforts were meticulously measured long before the
           | internet. There were even AB tests being run on mailings
           | (snail mail) on test flights to identify the campaigns with
           | the best ROI.
           | 
           | I have a booklet from 1978, the year I was born, explaining
           | AB testing for direct marketing campaigns.
           | 
           | Except for the speed, nothing changed. Nowadays we only have
           | more intrusive tracking methods if we decide to go that
           | route. But the underlying methods (statistics, measuring
           | success, et al) habe not significantly changed.
        
         | charcircuit wrote:
         | >I could be able to run the proxy on any infrastructure that I
         | like. Not only one Google's cloud offering.
         | 
         | This is already true.
         | 
         | https://developers.google.com/tag-platform/tag-manager/serve...
        
           | sdoering wrote:
           | Thanks - didn't know that. Interesting. Might be a solution
           | for a client of the team I work in (but not my client).
        
         | janpot wrote:
         | > I want them to be able to see what doesn't work in terms of
         | user experience.
         | 
         | That's not what they're doing, at all. They want to be able to
         | see what doesn't work in terms of maximising profits. That may
         | correlate with good user experience sometimes, but more often
         | it results in the opposite.
        
           | collegeburner wrote:
           | That's not true. I run a site like this and I want both. Yes
           | I want to test what maximizes conversions, but this is also
           | what helps me provide value to more users. And I also need it
           | to determime how to improve the service I provide to users.
        
           | y42 wrote:
           | That's to easy IMHO. Yes, online marketing is about profit.
           | But tracking is not always about profit. I work for a
           | customer that offers kind of a job search engine. All they
           | want to maximize is the rate of succesful employments. Yes,
           | they need to optimize marketing budget. But not to sell
           | useless stuff, but to reach out to potential employees.
        
           | franga2000 wrote:
           | Exactly! A company's goal is profit and most of the time,
           | that does not align with the customer's goals. Amazon's goal
           | is to sell me the highest margin item, I want the best value
           | or highest quality.
           | 
           | I have very limited information about which items are a good
           | value or high quality, so why should amazon have the tools to
           | most effectively steer me towards high-margin items? They
           | exist to provide us a service and we grant them the right to
           | make a small % of profit while doing it. Not the other way
           | around!
        
             | airstrike wrote:
             | _> I have very limited information about which items are a
             | good value or high quality, so why should amazon have the
             | tools to most effectively steer me towards high-margin
             | items? They exist to provide us a service and we grant them
             | the right to make a small % of profit while doing it. Not
             | the other way around!_
             | 
             | As a small aside, The capitalist's answer is that
             | regulating companies to prevent them from steering to the
             | most profitable items is both impossible to be adequately
             | done and prohibitively costly. Even assuming cost isn't an
             | issue, it's hard to imagine such regulation to be equally
             | applied to all market participants (or to be equally
             | effective). So we would be left with companies that
             | cooperate and others that defect, and the defectors would
             | be favored (more profitable) and outcompete the cooperators
             | in the long run.
             | 
             | So instead we start from the assumption that companies are
             | greedy and let them compete to offer customers the best
             | value -- and if that value comes (at least in part) from
             | not being tracked, companies that do not track will attract
             | more customers. We probably just haven't made enough of a
             | fuss about it with our dollar-votes.
             | 
             | For what it's worth, I block all ads without giving it a
             | single thought. The way I think about it is that on the
             | flip side of the prisoner's dilemma, I'm just defecting
             | like some companies would. It's a race to the bottom in
             | terms of the trust between customers and companies, but I
             | didn't make the rules of the game...
        
               | dasil003 wrote:
               | Keep in mind that capitalists have all the power and a
               | lot of time and incentive to rationalize the status quo.
               | 
               | The assumption in this argument is that consumers are
               | able to observe and quantify the harm of tracking more
               | effectively than regulators could create laws against
               | data collection.
               | 
               | Personally I think the success of either one comes down
               | to cultural factors that are currently stacked in favor
               | of advertisers.
        
               | airstrike wrote:
               | _> The assumption in this argument is that consumers are
               | able to observe and quantify the harm of tracking more
               | effectively than regulators could create laws against
               | data collection._
               | 
               | Not necessarily, because creating laws isn't enough to
               | regulate. You also need to enforce such regulation, and
               | that's where the challenge lies. The argument assumes
               | that in the long run consumers are more effective at
               | rationalizing their choices than the government is able
               | to appropriately enforce regulation.
               | 
               | Alternatively, it assumes the cumulative harm created by
               | the disconnect between current customer behavior and
               | rationalized customer behavior (i.e. prior to their
               | rationalizing the status quo) is less than the cumulative
               | harm caused by inefficient regulation, including the
               | defector's problem mentioned earlier but also other
               | negative externalities such as encouraging corruption /
               | fraud (which itself requires further enforcement)
        
               | dasil003 wrote:
               | Yes, my choice of words was hasty and suboptimal. I meant
               | addressing data collection practices via regulation as a
               | whole vs consumer choice as whole.
               | 
               | The way you are framing this serves only to reinforce
               | talking points from those who are benefitting from the
               | current situation. For instance, you're basically stating
               | a priori that regulation is expensive and ineffective,
               | and as evidence you talk about long tail of enforcement
               | and defectors. But the ad revenue market is so
               | consolidated you only need to enforce on a handful of
               | players (Google and Facebook basically). The idea that
               | defectors would then swoop in and create a massive
               | enforcement problem is not substantiated. There have
               | always been fly-by-night operations in all types of
               | business, and they don't gain a huge advantage that
               | catapults them to overnight success just because others
               | play by the rules. No one is saying enforcement is easy,
               | but to assume that it will be fatally flawed if it can't
               | be perfectly applied to everyone plays right into the
               | hands of those who are profiting from abuse of our data.
               | 
               | Now on the other side framing this as a "customer value"
               | problem that will be sorted out by the hand of the market
               | is just pure capitalist oligarch koolaid. How do you
               | expect customers to have any sense of what data practices
               | are behind their every day digital product choices, let
               | alone quantify that into a dollar value? And even
               | assuming they do all that, where are the market choices
               | when everyone behaves this way? Even where there is
               | theoretically a choice, many services have a huge network
               | effect that makes a consumer's choice all but pre-
               | ordained.
               | 
               | We need to have a reality check here. Markets are great
               | when they work, but they are not magic and can not solve
               | all problems.
        
               | mindslight wrote:
               | Most everyone knows the "capitalist's answer". But it's
               | specious, as it assumes a large scale check that requires
               | P = NP.
               | 
               | In the real world market inefficiency creates local
               | maximums, which can then be leveraged to implement
               | policy. The most lucrative policies are to make those
               | maximums even stickier. Advertising itself is a prime
               | example of this - in a perfectly efficient market, once a
               | brand became well known you'd think that additional money
               | going to advertising would be a waste - causing the
               | company to be less competitive and they'd dial it back.
               | But instead what saturating advertising actually does is
               | crowd out any new competitors that might come along. So
               | as a customer, you're effectively overpaying so that you
               | can have less choice!
               | 
               | This effect becomes even more relevant as the costs of
               | production drop to zero, as an upstart competitor cannot
               | get a leg up by optimizing production - in other words,
               | the brand itself is a larger component of the "value".
               | And on the larger topic, these days large corporations
               | are declared "too big too fail" and bailed out by the
               | central bank, rather than letting market mechanics assert
               | themselves in even the most pressing cases.
               | 
               | Effective libertarianism involves recognizing that
               | corporations and government are not dichotomous types of
               | entities, but rather that both lay somewhere on a
               | continuum of coercion. If the companies offering a
               | product or service effectively move in lock step on some
               | policy, then your main ability to reject that policy
               | consists of going without that product or service. This
               | is perhaps easier, but of the exact same vein, as needing
               | to physically move to reject specific laws.
        
               | bogwog wrote:
               | > The capitalist's answer is that regulating companies to
               | prevent them from steering to the most profitable items
               | is both impossible to be adequately done and
               | prohibitively costly.
               | 
               | True, but only because that's the wrong approach. The
               | correct regulations are the ones that result in more
               | competition. That's treating the cause rather than the
               | symptom.
               | 
               | If Amazon had to seriously worry about competitors, they
               | wouldn't be focused on selling overpriced garbage. Why?
               | Because customers will notice that Amazon sells
               | overpriced garbage, and will instead buy from somewhere
               | else.
               | 
               | I don't know what those regulations might look like, but
               | I do know that pretty much every single "evil" behavior
               | in the market can be solved by throwing in competition.
               | It's not always possible (e.g. maybe someone is locked in
               | to a single vendor due to a bad contract), but when
               | customers are given choices, the choice that offers the
               | best value will survive in the long run.
        
           | andrewingram wrote:
           | The bit you're replying to here hasn't yet introduced the
           | problem of marketing teams.
           | 
           | The kind of tracking in the first section is "understanding
           | how people use your product", and is usually introduced by
           | the product team, rather than marketing. And most product
           | teams i've worked on fiercely fight back against the addition
           | of excessive tracking. Whilst the goal of a business (and
           | therefore a product team), is _usually_ about maximising
           | profits, it 's not exclusively about that. I've worked for
           | businesses that literally have a social charter in their
           | articles of association, but they still want to measure how
           | people use their products.
        
             | jeltz wrote:
             | You have been lucky then. At the places I have worked the
             | product people have not fought with thech but if anything
             | they have fought against tech on this matter.
        
               | andrewingram wrote:
               | You're right about luck. Though I should clarify, I
               | include tech in the "product team"; and it's usually me
               | fighting back :)
        
         | collegeburner wrote:
         | Similarly, I want to be able to show my users ads. They're not
         | really bad ads, but otherwise I lose money on providing
         | service. And then we risk the "youtube paradox": keep showing
         | more ads to your ad watching users so they subsidize the
         | growing number of ad blockers, but this causes more to use ad
         | blockers so show even more ads.
        
           | mediumsmart wrote:
           | Can't you just switch out the users for bots that watch the
           | ads without adblockers and then gradually switch out the
           | content for ads to keep the growing number of bots busy? That
           | way you can also show really bad ads without anyone
           | complaining. win win.
        
         | choose-another wrote:
         | >ethical data collection Oxymoron. Hence your need to prefix
         | 'ethical'. >ethically >ethically I am overdosing reading your
         | post; rationalise it however you wish, you're well aware of
         | what you're doing and it's clear no comment I could make would
         | change your mind.
        
         | black_puppydog wrote:
         | > the second essential condition that marketing departments act
         | ethically
         | 
         | This seems like a pretty strong assumption, given that both an
         | engrained culture, lived experience, and an analysis of the
         | different parties' incentives stand against this.
         | 
         | Until we have strong (and crucially, really enforced)
         | legislation against this, I'd say technical means (blocking JS
         | mostly) will be the only thing I'd be willing to bet on.
        
         | [deleted]
        
         | robalni wrote:
         | > I don't have a problem with websites measuring what I view,
         | click, add to cart or buy. I want them to be able to see what
         | doesn't work in terms of user experience.
         | 
         | The problem is not that they measure things. The problem is
         | that they enter the user's private area; they run code on the
         | user's computer and probably grab information about the user
         | too (I don't know exactly how tag managers work because I have
         | never used one). It's like if I enter your home and start
         | measuring things, the problem is not that I measure things,
         | it's that I entered your private area.
        
           | collegeburner wrote:
           | No, you are voluntarily downloading and running their code on
           | your computer. What you describe is hacking into somebody's
           | computer, that is different. Stores take measurements about
           | their customers, so do sites.
        
             | matheusmoreira wrote:
             | I'm also voluntarily running uBlock Origin whose entire
             | purpose is to sanitize their borderline malware code into
             | something that I can actually consume. As you said, it's my
             | computer and they really need to submit to my will instead
             | of finding creative new ways to work around it like some
             | malware developer.
        
             | shkkmo wrote:
             | > Stores take measurements about their customers, so do
             | sites.
             | 
             | When stores use Bluetooth or other tech to track their
             | customers movement within their stores, that is also a
             | creepy and unethical.
             | 
             | Also "voluntarily" is a complete misnomer as nobody is
             | volunteering for this, a more correct world would be
             | "unwittingly" or possibly "begrudgingly" depending on their
             | level of tech saviness.
        
           | sdoering wrote:
           | Well actually it is more like they you are entering their
           | store. They are measuring the number of people that come in.
           | The number of items (and what items) these people look at.
           | Add to their basket. How many stand in line at the cashier
           | and how many buy. And how many filled baskets stand in the
           | isles at the end of the day.
           | 
           | But - they also could write down the gender of anyone
           | entering the shop. Or the hair color. Or they could note down
           | the license plate of your car. With whom you arrive. The
           | brand of your car. The color. The brands of the clothes you
           | visibly wear.
           | 
           | Then they correlate that to the payment method, your Visa
           | card, the credit ranking they receive back from visa
           | (digitally at least). And so on.
           | 
           | and they measure how often you return.
           | 
           | They could do all of this (and actually a big lot of them
           | does) and not only log that for themselves and do whatever
           | analysis with it, but also send this data happily to the
           | advertising agency that manages the big signs all over town
           | so that they can show you additional advertisements for a new
           | car, because you have money, but your car is old.
           | 
           | That is were the problem begins. It begins when doing way too
           | invasive logging of user attributes that do only marginally
           | have anything to do with measuring how the shop (or the
           | website) work. And more so when this data is being sent to
           | who knows whom in this advertising space out there.
           | 
           | I have no problem with an online store storing the fact that
           | I came by clicking on a display ad. Or on an email
           | newsletter. Or that I am using Firefox. Or Chrome. And that I
           | am on a WIn10 desktop device. Or that I tend to add a lot of
           | stuff to my shopping cart, wait two hours and then sort what
           | I don't need.
           | 
           | I even do not have a problem showing me additional products
           | based on what I looked at in their shop.
           | 
           | But to correlate that with offsite data, sending this to
           | advertisers and so on is a no go for me.
        
         | achairapart wrote:
         | While I agree with the ethical matter, from what I understand
         | Google offered some form of server-side analytics APIs since
         | ages[0]. I know, this is different from this new GTM server-
         | side thing, but nonetheless it already offered technical ways
         | of proxy-tracking data with whatever infrastructure available,
         | also circumventing ad-blockers.
         | 
         | This to say that this server-side approach is nothing totally
         | new. I'm sure some big business already implemented it, you
         | can't just easily notice it everywhere like the client-side
         | counterpart. The difference here is that now Google has
         | tinkered some ready made solution, using its own
         | infrastructure.
         | 
         | Maybe it's also a matter of convenience: It has always been
         | mostly trivial to setup some JS to collect this data (often, as
         | easy as just pasting a single script tag in your HTML). Once
         | you need App Engine, DNS setup, etc not every business will
         | likely jump into all this technical burden, and this could slow
         | the adoption of the whole server-side tracking.
         | 
         | Or maybe not. Who knows.
         | 
         | [0]:
         | https://developers.google.com/analytics/devguides/reporting/...
        
         | kall wrote:
         | On the conversion tracking point, because I just wrote a
         | privacy policy section on this: I just send the conversion
         | event for the ad, but the advertiser almost certainly has all
         | the user info tied to that already, right? I can say "not my
         | department" but still.
         | 
         | Of course facebook would prefer you just send it all app
         | events, in perpetuity, just in case.
        
         | mkdirp wrote:
         | > _This would (or at least could) be a data privacy win if done
         | ethically._
         | 
         | Most, if not all, tracking is unethical.
        
         | verisimi wrote:
         | "Ethical data collection"!
        
         | jacquesm wrote:
         | Marketing is almost by definition not going to act ethically:
         | their whole goal is to create a need where there isn't an
         | organic one, and the KPIs by which marketing departments are
         | run are proof positive of that. Nobody starts off with 'what
         | would be the natural limit of our product sales', instead they
         | start off with 'what is the total addressable market and how do
         | we maximize our fraction of that' implying that if you are
         | counted in their market that you are fair game whether you like
         | it or not.
        
           | slightwinder wrote:
           | > Marketing is almost by definition not going to act
           | ethically: their whole goal is to create a need where there
           | isn't an organic one
           | 
           | That's very single-minded. Marketing mainly informs about a
           | product, which obviously also works even if you already have
           | the need for it. And it can also help in realizing a specific
           | need which the customer has not pinpointed yet. That's the
           | whole point of acting ethically, to support, not to bait,
           | trap and abuse.
        
             | magicalhippo wrote:
             | Indeed. That's exactly what our marketing department does.
             | 
             | Our product helps our customers comply with the law. The
             | law created the need, we're just trying to make our
             | customers lives easier by assisting them with complying.
             | 
             | So our marketing team focuses on informing potential
             | customers what it takes to be in compliance as few are well
             | aware of what it takes, and how our product can help with
             | that.
        
               | jacquesm wrote:
               | Wow, that's quite the self justification story.
               | 
               | Your customers were required to comply with the law,
               | whether or not your company exist.
               | 
               | Whether you help them or not is up for debate, what isn't
               | up for debate is that you sell them something, which they
               | _may_ need but not necessarily so. It 's not your product
               | that they need, it is compliance.
               | 
               | Making their lives easier is great: as long as your
               | product doesn't mess up, at which point I'm sure your
               | terms of service will say something to the effect of
               | 'well, sorry, but it was your responsibility after all'
               | and 'informing potential customers' typically - in that
               | context - takes the form of pressing the fear buttons for
               | possibly not being compliant and selling them a solution
               | which they may not even need.
               | 
               | Seriously: this is a fantastic example of how being on
               | one side of such a story you might lose objectivity, if I
               | wanted to know whether your product is useful or not the
               | last party I would trust is your marketing department.
               | Who would I trust? My lawyer, who I would ask to
               | establish whether or not (1) this particular law applies
               | to me, (2) the risk of non-compliance outweighs the cost
               | of your product, (3) whether the products terms and
               | services _really_ protect me or if it opens me up to a
               | new level of liability, (4) whether there is a better  /
               | cheaper product and so on.
        
             | scoutt wrote:
             | What would be the utmost, top dream of a Marketing team? I
             | think it is to be able to read my mind. Followed by being
             | able to project an ad into my retina (if writing into my
             | mind is not possible).
             | 
             | If the above is not possible, then they will come to
             | analyze my behavior online.
             | 
             | It's truly sad...
             | 
             | Paraphrasing The Godfather 3 "Finance is a gun, politics is
             | knowing when to pull the trigger" and I would add
             | "marketing is knowing HOW to pull the trigger".
             | 
             | > And it can also help in realizing a specific need which
             | the customer has not pinpointed yet
             | 
             | Don't you love cold calls, spam and pop-ups?
             | 
             | Marketing helped to ruin the latest and finest revolution
             | of our time, that is, the Internet.
        
           | collegeburner wrote:
           | Ridiculous. "Tracking" and your so called "artificial"
           | metrics have significantly increased my site's conversions to
           | paying users and my users' experience. I did nothing
           | unethical in the process.
        
             | medium_spicy wrote:
             | - This thread is about marketing. Did you do all of the
             | marketing, or did an existing infrastructure perform
             | tracking and serve ads for you?
             | 
             | - What data support claims about your users' experience?
             | Conversions are not a good metric of user experience.
             | 
             | - People generally have a hard time evaluating the ethical
             | merits of things that benefit them. Do you have some kind
             | of independent evaluation so support your claim that you
             | did nothing unethical? If a politician hires a lawyer as a
             | fixer, and pays them to make problems go away with a
             | minimum of information returned, is that politician acting
             | ethically? If the fixer hires a hitman for that problem,
             | does the politician's ignorance of that act constitute
             | ethical impunity?
        
           | JumpCrisscross wrote:
           | > _their whole goal is to create a need where there isn 't an
           | organic one_
           | 
           | This is reductionist. Was telling people about trains and
           | cars creating a need where there wasn't one? In a sense. But
           | in another sense, it was broadcasting a better way of being.
           | Marketing doesn't have to be evil. Saying all marketing is
           | evil is sort of a cop out for the people who do it badly.
        
             | ATsch wrote:
             | > Was telling people about trains and cars creating a need
             | where there wasn't one?
             | 
             | That's a great example actually, because the reason you
             | can't get anywhere without a car these days is marketing
             | campaigns by the automobile and oil industry. First by
             | suggesting the newly necessary road safety standards and
             | ridiculing people for being in the street without a car
             | ("jaywalking") to the point that it was criminalized, then
             | by sponsoring enormous displays about the glorious car-
             | dependent future at multiple world fairs (GMs "Futurama"
             | holds the attendance record at 5 million visitors to this
             | day), shutting down streetcar companies via lobbying and
             | acquisitions and eventually even providing the US secretary
             | of defense, who then used the defense budget to bulldoze
             | inner cities to run highways through them. A development
             | that caused the US to have the highest car dependence, car
             | ownership and transport emissions of any large nation
             | today.
             | 
             | So yes, I think it's fair to say there was a bit of
             | artificial need created here.
        
               | sigmaml wrote:
               | This view is probably too US-centric. There is a lot of
               | the world (including developed world), where people get
               | around everyday without relying on cars for everything.
               | 
               | I do not negate your point that marketing has a strong
               | component of creating a need where there isn't one. But,
               | its success in doing so relies on a strong combination of
               | cultural, economic and political backgrounds.
        
               | jonathanstrange wrote:
               | Not to speak of a promised sense of freedom you could
               | only ever possibly obtain by driving around in the right
               | kind of car and smoking the right brand of cigarettes.
        
               | itsoktocry wrote:
               | > _a promised sense of freedom you could only ever
               | possibly obtain by driving around in the right kind of
               | car_
               | 
               | You do realize that having the ability to hop in your car
               | and drive wherever you want to go without having to
               | report to anyone provides an incredible amount of
               | freedom, right?
        
               | shkkmo wrote:
               | You do realize that navigating infastucture designed
               | exclusively for cars without one has a much larger
               | negative impact on your freedom?
        
               | PinguTS wrote:
               | You don't need a car for this. You can use trains and
               | other means of transportation.
               | 
               | Take a look at other countries. Japan, Singapore, France
               | with cities like Paris, Netherlands with cites like
               | Amsterdam, which transformed from a car centric city in
               | the 1950s to now a very lively city with lots of bikes
               | and public transport.
        
               | shakes_mcjunkie wrote:
               | Who are you "reporting" to when you catch a train? Also,
               | in cars, you're using Google maps which is tracking you,
               | you're license plate is fully visible which allows you to
               | be tracked, there are ticketing cameras, aerial
               | monitoring, tool booths, speed traps... Yea sure pretty
               | free.
        
               | itsoktocry wrote:
               | > _because the reason you can 't get anywhere without a
               | car these days is marketing campaigns by the automobile
               | and oil industry_
               | 
               | We aren't all brainless automatons. Not everything is a
               | giant conspiracy. Have you considered that there are
               | people that actually like cars and find them convenient
               | and useful? Cars and the highway system completely
               | changed the course of commerce in this country. Sure,
               | that has lead to some problems we're going to have to
               | correct, but this idea that a bunch of moustache-twirling
               | executives sat in a board room figuring out how to force
               | cars on people is a bit much.
        
               | ATsch wrote:
               | I'm not sure what part of my message lead you to believe
               | I didn't think people enjoyed cars?
               | 
               | The problem is that it wasn't enough for cars to be a
               | useful tool for those that needed it, but that they
               | needed to be a source of endless growth, and marketing
               | played a crucial role in that.
               | 
               | There's no need for mustache twirling here. Car companies
               | rationally maximized their profit by selling to everyone
               | they could, rationally removed barriers to car adoption
               | by removing everyone else from the road and rationally
               | created new markets for their product by encouraging
               | sprawling cities and enormous highways, which also acted
               | as a competitive moat. They then disregarded the
               | consequences, not because they were evil, but because
               | their job was to maximize car sales, not the car's
               | benefit to humanity.
               | 
               | All of this is just things working as intended.
        
               | adonovan wrote:
               | I was about to reply that this is exactly what happened
               | in L.A. in the 1940s and suggest that you look up the
               | "Great American Streetcar Conspiracy", my favorite
               | example of monopolistic conspiracy. But apparently much
               | has changed since I last did that myself, and now the
               | conspiracy seems to be little more than... fake news.
               | 
               | Unless of course we're in the midst of a "Great American
               | Streetcar Conspiracy"-Conspiracy Conspiracy. ;-)
        
               | shkkmo wrote:
               | That is a bit of a misleading way of putting it. There
               | was indeed a "street car conspiracy" and it even led to
               | criminal convictions. The interpretation that this
               | conspiracy was intended to kill off street cars is harder
               | to justify since street cars were already struggling in
               | the aftermath the great depression andany were bankrupt.
               | I do think that the actions of GM et all did accelerate
               | the decline of the street car but the urban myth about is
               | "Great American Streetcar Company" is generally
               | overblown.
        
               | jacquesm wrote:
               | Streetcars and public transport in general should _never_
               | be run on a for profit basis.
        
               | JumpCrisscross wrote:
               | > _public transport in general should never be run on a
               | for profit basis_
               | 
               | Japan seems to do fine [1].
               | 
               | [1]
               | https://en.m.wikipedia.org/wiki/Rail_transport_in_Japan
        
               | jacquesm wrote:
               | Japan is a special case in many ways.
        
               | carapace wrote:
               | In this case it was a giant _open_ conspiracy. It wasn 't
               | secret.
               | 
               | > a bunch of moustache-twirling executives sat in a board
               | room figuring out how to force cars on people is a bit
               | much.
               | 
               | That's pretty much exactly what happened. I don't know
               | that they twirled their mustaches though, I'm sure they
               | all thought they were doing the right thing.
               | 
               | "The Real Reason Jaywalking Is A Crime" (Adam Ruins
               | Everything) https://www.youtube.com/watch?v=vxopfjXkArM
               | 
               | It was a classic case of "seemed like a good idea at the
               | time".
               | 
               | > Sure, that has lead to some problems we're going to
               | have to correct,
               | 
               | That's pretty facile. For one thing more people (in the
               | USA) have died directly from cars crashes than from all
               | the wars we've fought. For another there's the pollution:
               | exhaust is deadly poisonous, tires wear down and shed
               | millions of tons of tiny particles of vulcanized rubber
               | into the environment, the fuel we burn contributes to the
               | Greenhouse Effect, the asphalt of the roads is toxic, and
               | there are so many roads and so much pavement that it
               | affects planetary albedo. Then there are the
               | unquantifiable changes to the social order: streets used
               | to be public ways for everyone, now they are the domain
               | of the automobile and people are confined to the
               | sidewalks for fear of mayhem and death. I could go on and
               | on.
               | 
               | I think if an alien landed here and looked around one of
               | it's first reactions would be, "WTF is up with all these
               | cars!?"
        
               | shkkmo wrote:
               | > Have you considered that there are people that actually
               | like cars and find them convenient and useful? Cars and
               | the highway system completely changed the course of
               | commerce in this country.
               | 
               | Cars would have been wildly successful without marketing,
               | but the deliberate marketing efforts of car companies
               | significantly amped up that demand and pushed us into
               | being a society that is unheathily dependant on these
               | amazing machines.
               | 
               | > this idea that a bunch of moustache-twirling executives
               | sat in a board room figuring out how to force cars on
               | people is a bit much.
               | 
               | This "idea" is strongly backed up by the historic record,
               | so if this seems like "too much" you really need to
               | recalibrate your intuitions with reality.
        
             | Lamad123 wrote:
             | There had always been a need to move people and stuff from
             | point A to point B and move it fast!!!
        
             | jacquesm wrote:
             | > Was telling people about trains and cars creating a need
             | where there wasn't one?
             | 
             | People were telling each other about these.
             | 
             | > Marketing doesn't have to be evil.
             | 
             | No, indeed it doesn't. But as a rule it definitely appears
             | to be. It's a bit like arsenic: it doesn't have to be
             | negative but usually it is.
             | 
             | > Saying all marketing is evil is sort of a cop out for the
             | people who do it badly.
             | 
             | If 99% of the people engaging in an activity are doing it
             | badly then I'm all for reigning them in, in spite of the 1%
             | that are doing a swell job.
        
               | JumpCrisscross wrote:
               | > _It 's a bit like arsenic: it doesn't have to be
               | negative but usually it is_
               | 
               | This is a good analogy. In stories, arsenic is almost
               | without fail evil. In reality, it has use in medicine,
               | agriculture and ceramics [1].
               | 
               | > _If 99% of the people engaging in an activity are doing
               | it badly then I 'm all for reigning them in_
               | 
               | We agree. And I have no horse in this race. But that 99%
               | figure is largely confined to tech-based marketing. The
               | people painting print ads and planning PR stunts aren't
               | hurting anyone.
               | 
               | [1] https://en.m.wikipedia.org/wiki/Arsenic#Uses
        
               | jacquesm wrote:
               | > The people painting print ads and planning PR stunts
               | aren't hurting anyone.
               | 
               | You must have missed the cosmetics industry.
        
               | shadowgovt wrote:
               | And you might have missed how the cure for polio was
               | rolled out so quickly.
               | 
               | https://www.npr.org/sections/health-
               | shots/2021/05/03/9887569...
               | 
               | Marketing is a tool. It can be misused. It can also be
               | used for good. In fact, now that I raise the point, I
               | wonder why nobody's thought to use ad microtargeting for
               | COVID-19 vaccine campaigns yet.
               | 
               | They probably have and I just haven't noticed, because
               | when good marketing's working it tends to be invisibly
               | transparent.
               | 
               | If I may: I think your larger problem is really that most
               | _product_ is crap, and marketing 's job is to put product
               | in front of people whether or not it's crap. Maybe we
               | should be doing something about crap product instead of
               | advertising of crap product?
        
               | jacquesm wrote:
               | The polio vaccine serves an actual need, and if you're
               | not selling something I would refrain from using the word
               | marketing.
               | 
               | As for the marketing of 'good' products: even marketing a
               | good product comes with the implied 'right to market',
               | where possibly none exists. You could get people hooked
               | on very high quality vehicles for short trips because of
               | convenience when the alternative, a bike, or even walking
               | are perfectly acceptable. But if all your neighbors have
               | been sold on the car then the message is that you can't
               | be seen to be left behind, and that is a problem.
               | Harnessing peer pressure for gain is an important element
               | of marketing, which _rarely_ is positive in nature, but
               | usually tries hard to push people to feel inferior based
               | on not using /owning a particular product.
               | 
               | And that's for a high quality product. Marketing is all
               | about changing perceptions, to turn the unpalatable into
               | something desirable and to turn the things you don't need
               | into the things that you must own to be happy or to feel
               | complete.
               | 
               | I used the cosmetics industry as an example because
               | they've turned this into a veritable industry: people are
               | made to feel terribly unhappy, to the point of in some
               | cases committing suicide on the strength of marketing
               | aimed squarely at making them feel inferior. This is
               | revolting.
        
               | shadowgovt wrote:
               | > The polio vaccine serves an actual need, and if you're
               | not selling something I would refrain from using the word
               | marketing.
               | 
               | Then I believe basing policy off your definition of
               | marketing would require first a tribunal to decide if
               | something is "marketing" or... Whatever the polio
               | campaign was. Because the national, then international,
               | polio eradication project absolutely included perception
               | and behavior modification.
               | 
               | Polio was only paralytic to a fraction of a fraction of
               | its victims. For most, it was a bad bout of diarrhea and
               | several bad days. And the vaccine (unlike the safer
               | designs we have now) was either killed virus or half-
               | killed live strain; in one terribly unfortunate batch, it
               | _caused polio._ People had legitimate reason to believe
               | things were good enough as-is (after all, most everyone
               | had either gotten and survived polio or knew someone who
               | had, with far, far fewer  "Uncle Harry got it and he's in
               | an iron lung" stories by volume) and getting some
               | (possibly still-active) vaccine shot into their arms was
               | going to be a bad long-term decision.
               | 
               | Against all of that, the March of Dimes did a _huge_
               | amount of work to get people to go against their
               | inclinations and the evidence available to their eyes to
               | move polio from an  "everybody eventually gets this"
               | common environmental risk to a "makes the news"
               | occasional outbreak. It's a brilliant success story of
               | perception adjustment, on par with Colonel Stapp's
               | crusade to make the seat-belt mandatory (speaking of
               | which... http://persuasion-and-
               | influence.blogspot.com/2015/02/wear-se...).
               | 
               | > Marketing is all about changing perceptions
               | 
               | No disagreement here. Sometimes, it's used to help people
               | believe that the world can be other than it is, if we
               | only all change our behavior to make it so.
               | 
               | > I used the cosmetics industry as an example because
               | they've turned this into a veritable industry: people are
               | made to feel terribly unhappy
               | 
               | No disagreement that cosmetics is full of bad actors and
               | bad action, but people were putting eyeshadow and rouge
               | on back when the closest thing we had to marketing was
               | some statues declaring that a dead pharaoh was a cool guy
               | (with the name scribbled out and replaced by some other
               | dead pharaoh's name). I submit to you the humble
               | possibility that people don't doll up because they're
               | compelled by advertisers to do so (though I've no doubt
               | advertising plays a huge factor in the way they choose to
               | doll up).
               | 
               | > even marketing a good product comes with the implied
               | 'right to market', where possibly none exists
               | 
               | The right to freedom of speech isn't universal, I agree.
               | I submit that we do more harm than good trying to split
               | the hair on deciding when something is freely-offered
               | speech and when something is marketing, however. Good
               | luck squaring those circles without getting eerily close
               | to "prior restraint on open communication of ideas."
        
               | jacquesm wrote:
               | > Then I believe basing policy off your definition of
               | marketing would require first a tribunal to decide if
               | something is "marketing" or... Whatever the polio
               | campaign was.
               | 
               | Let's just use the dictionary definition and save
               | everybody a lot of time:
               | 
               | "the process or technique of promoting, selling, and
               | distributing a product or service"
               | 
               | So I think the polio campaign doesn't have to be hauled
               | in front of a tribunal (is that a new thing? I see this
               | term used more and more for things that it has nothing to
               | do with) to prove its worth.
        
               | shadowgovt wrote:
               | I think we'll simply have to agree to disagree, because
               | we're seeing the same facts and reaching different
               | conclusions. The polio campaign included heavy use of
               | marketing. Its story demonstrates that marketing isn't
               | intrinsically bad; it can be used to bad ends. And any
               | policy separating the baby from the bathwater in this
               | regard will, I think, be a major challenge to implement
               | correctly without risking making something like the polio
               | campaign illegal.
               | 
               | Polio vaccination had to be sold as a concept. The public
               | had to be taught, cajoled, coerced, and door-to-door-
               | campaigned to volunteer to get stabbed with a cocktail of
               | virus parts to protect them from a disease that hardly
               | ever proved fatal or permanently debilitating. They had
               | to be told their friends were doing it, their neighbors
               | were doing it, all the "cool kids" were into it.
               | 
               | It looked like this:
               | 
               | https://pbs.twimg.com/media/E1XpNTjWQAIRb_y.jpg
               | 
               | https://cbsnews1.cbsistatic.com/hub/i/r/2013/03/26/20d592
               | 9c-...
               | 
               | https://www.neh.gov/sites/default/files/styles/1000x1000_
               | squ...
               | 
               | There were, of course, additional circumstances (having a
               | President that is visibly impaired by the disease, though
               | his people did their best to hide it, certainly
               | mattered), but the March of Dimes _absolutely_ promoted,
               | sold, and aided in distribution of a service. Hell, the
               | name March of Dimes was coined as a more marketable name
               | than  "National Foundation for Infantile Paralysis"
               | because they were trying to convince everyone to chip in
               | 10 cents to pay for the project
               | (https://www.marchofdimes.org/mission/eddie-cantor-and-
               | the-or...). It's every bit as much a sell as Sarah
               | McLachlan showing up and singing over pictures of very
               | sad puppies is today.
               | 
               | (And to be clear... Thank God it worked. It's great to
               | live in one of the decades where my fear of polio is
               | practically nil. But the point is: without marketing,
               | none of that was a given. People didn't just wake up one
               | day and go "I'm going to go get stabbed by a stranger
               | with a needle full of disease-juice..." a vast marketing
               | campaign _convinced_ them that was the right thing to do.
               | Same techniques that were being used to convince them
               | they should drive to the injection site in their shiny
               | new Ford because walking was for suckers).
        
               | jacquesm wrote:
               | I would much sooner label 'the march of dimes' a charity
               | and a PSA than marketing, but each to their own. Also:
               | note that exactly those things are trotted out by the
               | marketing people to prove that "hey, marketing isn't all
               | evil" when actually they have to reach back _decades_
               | into history for an example that people will recognize
               | and that has nothing to do with selling un-necessary
               | stuff, which is the thing they are as a rule heavily
               | engaged in.
        
               | mbesto wrote:
               | > People were telling each other about these.
               | 
               | I've seen this argument a lot, especially by technically
               | minded folks.
               | 
               | When you say "telling each other" what do you mean
               | exactly? Do you think businesses just magically get
               | talked about with zero investment in marketing dollars?
               | 
               | I get the sense that lots of people in the HN community
               | don't realize when they read an article from <insert tech
               | company engineering blog> that this is marketing dollars
               | at work.
               | 
               | > But as a rule it definitely appears to be.
               | 
               | By your "rule", sure. I understand the gripe with
               | marketing from the consumer perspective, but pretending
               | is inherently evil because it (1) invades your personal
               | attention and (2) you think people are going to
               | organically talk about products or services they don't
               | know exist is a pretty myopic view of marketing as a
               | whole.
        
               | jacquesm wrote:
               | > When you say "telling each other" what do you mean
               | exactly?
               | 
               | I don't think we need to discuss the meaning of words
               | that are in the top 5000 commonly used dictionary words
               | here.
               | 
               | > Do you think businesses just magically get talked about
               | with zero investment in marketing dollars?
               | 
               | Yes. It's called word-of-mouth and it is how it has
               | always been done.
        
               | mbesto wrote:
               | > I don't think we need to discuss the meaning of words
               | that are in the top 5000 commonly used dictionary words
               | here.
               | 
               | Good. We're on the same page then. Snarky response not
               | required but okay.
               | 
               | > Yes. It's called word-of-mouth and it is how it has
               | always been done.
               | 
               | I don't know where to start with how to respond, but I'll
               | bite:
               | 
               | Let's magically go back to the gold rush in the US.
               | You're traveling from New York and arrive in San
               | Francisco. You know nothing about products and services
               | in that market. You walk into town and look for a general
               | good store to buy some water. You ask a guy on the corner
               | where the general store is and so you find the general
               | store based on his help. Okay, so word of mouth. You want
               | to prospect some gold and know you need to buy a pan.
               | There are two gold prospecting material vendors in town,
               | Gold Supply Inc and Acme Gold (but you don't know this
               | because you're new to town). You walk through town
               | looking for a vendor and notice a guy with a megaphone is
               | yelling to the crowd about Gold Supply Inc offering
               | better prices on pans. He is paid by Gold Supply to do
               | this. This is marketing/advertising.
               | 
               | So, no, this is not "how it's always been done" and its
               | inconceivable to think any modern company doesn't spend
               | money on advertising/marketing. I understand the
               | grievances about having hundreds of thousands of
               | megaphones in your face 24/7, but let's stop pretending
               | the world's marketplaces can operate efficiently on word
               | of mouth alone because that's what you're implying.
        
               | jacquesm wrote:
               | > You walk through town looking for a vendor and notice a
               | guy with a megaphone is yelling to the crowd about Gold
               | Supply Inc offering better prices on pans.
               | 
               | Which may be true. Or not. And they may be crappy pans,
               | or not. And that's my point: all that yelling just
               | muddies the water, it's like a mountain of 'fake reviews'
               | and no way to pick up the signal any more because of all
               | of the noise. Marketing mostly lies.
        
               | mbesto wrote:
               | I don't understand your point?
               | 
               | You think that the average person:
               | 
               | - Be fully educated on every product and service
               | available to them in every market they encounter
               | 
               | - Spend the time to speak to N amount of people via word
               | of mouth and understand how many N amount of
               | conversations are required to have the confidence to buy
               | the best product (in terms of value, feature set, price,
               | etc.) for the item they're looking for
               | 
               | - Discover products and services that they didn't know
               | existed but may solve their problem in a novel way
               | 
               | All without any marketing/advertising interaction? And
               | that this is somehow going to magically make buying
               | decisions more clear (i.e. not muddy)?
               | 
               | Sorry but that is hilariously out of touch with
               | reality...
        
               | jacquesm wrote:
               | > I don't understand your point?
               | 
               | and
               | 
               | > Sorry but that is hilariously out of touch with
               | reality...
               | 
               | are incompatible with each other.
        
               | mbesto wrote:
               | I posed a bunch of clarifying statements to understand
               | your point and instead of responding to them that's how
               | you respond? Weird.
               | 
               | I respect most, if not all, of your viewpoints on HN
               | (even if we disagree), but dodging the meat of my
               | questions and clarifying statements isn't helping with
               | your argument.
        
               | jacquesm wrote:
               | That's fine, but I think that if you don't understand
               | someone's point then your best bet is to ask, not to
               | extrapolate.
               | 
               | I'm not dodging anything here, it's just that it makes
               | responding much harder because now instead of
               | clarification we're off on some wild goose chase.
               | 
               | It's ok with me if you don't believe that people got by
               | just fine before marketing became a weapon in the armory
               | of companies that all compete for the same market because
               | traditionally the reach of companies was fairly limited
               | due to the cost of transportation. But (mass) marketing
               | as a profession is a relatively recent invention, as are
               | companies with global consumer reach.
               | 
               | The availability of 30 brands for the same niche is what
               | drives one form of marketing ('we're better than them',
               | when in fact the products are most likely at best at
               | parity). The other is that plenty of 'need' is merely
               | marketeers pushing jealousy buttons, something that you
               | don't need to do if there is a genuine need for a
               | product.
               | 
               | All that marketing and advertising is in the end an arms
               | race and a big contributor to overproduction and
               | overconsumption. The thing that needs marketing the most
               | is probably the thing that you need the least.
        
               | [deleted]
        
               | carapace wrote:
               | > Do you think businesses just magically get talked about
               | with zero investment in marketing dollars?
               | 
               | Yes. It's hardly magic. If some business or service
               | provides a great value or "a better way of being" people
               | naturally get excited and tell their friends. I'm not a
               | domain expert but my understanding is that these organic
               | word-of-mouth referrals and recommendations are waaaaaay
               | more effective than any other form of marketing. The
               | other organic thing that happens is when people realize
               | they have a need and ask their friends for referrals and
               | recommendations. It works great _if your product is
               | great_.
               | 
               | If you can't develop and sustain word-of-mouth
               | organically then you have to use other less efficient and
               | more coercive means. Deliberate marketing is commercial
               | propaganda. Someone wants to put their hand in my wallet
               | and is deliberately using professionally-design
               | artificial media to trick me into letting them.
               | 
               | Your example of the barker with the megaphone is noise
               | pollution and a waste of a human being. But you can go
               | much further back. It was decadent when the Romans did
               | it, and it was decedent when we San Franciscans did it,
               | it's decadent today.
               | 
               | > its inconceivable to think any modern company doesn't
               | spend money on advertising/marketing
               | 
               | You can't conceive it, maybe, but I can. There are worlds
               | without advertising/marketing. There are marketplaces
               | that operate efficiently on word of mouth alone. You
               | might not believe me, but it's true, and from those
               | worlds our modern advertising/marketing mania seems like
               | a madness.
        
             | GoblinSlayer wrote:
             | Marketing is basically hacking, so yes, it doesn't have to
             | be evil. Apparently there are a few white hats.
        
           | Mezzie wrote:
           | As a 'white-hat' marketer (I work for some place that's
           | similar to Vote411/ The League of Women Voters and I
           | initially started in library outreach; I don't think anybody
           | would consider my work unethical), the issue is the need for
           | constant growth and profits.
           | 
           | You can do cool and interesting things in marketing and
           | outreach and there are actual use cases for them. For
           | example, libraries often carry unconventional items, and
           | making the community aware that they can borrow a sewing
           | machine/get seeds to plant/get museum passes is technically
           | marketing and 'creating' a need, but it's not exploitative.
           | 
           | It's a very similar situation to dev work in that if I were
           | willing to chuck my ethics out the window, I would make a lot
           | more money, and marketing people do also like money.
        
             | jacquesm wrote:
             | The implicit observation that there is such a thing as a
             | white hat marketeer relegating the remainder to black hats
             | is an astute one.
             | 
             | I would rephrase the one as raising consciousness about
             | important issues, and leave the other one under the label
             | marketing, which to me is limited to commercial enterprises
             | and indirect money grabs, a lot of which is related to
             | politics and creating artificial divisions in society (the
             | 'haves' vs the 'have nots' and so on).
        
           | etempleton wrote:
           | Most people only see 1-2% of what a marketing department
           | does. The primary goal of a marketing department is to inform
           | and present information in a clear and attractive manner. A
           | good marketing department is also an advocate for what the
           | consumer wants based on research and consumer feedback.
           | 
           | Are there bad actors in marketing. Yes. A lot. Marketing
           | agencies are full of them. Agencies, to generalize, only care
           | about short-term results and selling the client on the next
           | big idea. They won't be around or have to live with the
           | repurcuions of their bad actions. In fact, the clients are
           | their customer and so they don't really care about the
           | client's customers at all so long as the client is paying
           | them. They just need superficial numbers to go up to show the
           | client. They are screwing over the client and customers are
           | unfortunately collateral damage, but the agencies, again,
           | don't really have to deal with that.
           | 
           | A lot of the most anti-consumer tactics do not work in the
           | long-run. Most consumers aren't so easily tricked into buying
           | a product today and they most certainly won't be tricked
           | twice. It doesn't take too long--usually--for the snake-oil
           | salesman to get run out of town. They just do a lot of damage
           | while around.
        
             | slx26 wrote:
             | Even when recognizing that there are a lot of bad actors in
             | marketing, that's still an extremely over-optimistic
             | perspective: at some point, tricking people becomes easier
             | than improving the products, value propositions become
             | muddier, and snake-oil starts to be used as the lubricant
             | for business relationships. Only the most obvious offenders
             | get run out of town, while most evolve and get to raise the
             | new normal boiling point; as long as refining the snake-oil
             | is cheaper than refining the actual products, the situation
             | keeps getting worse.
             | 
             | Either the dynamics work in favor of the people, or they
             | don't. That we continually mistake the comfort of our ships
             | with the state of the sea is just the blessing and tragedy
             | of our ignorance.
        
         | matheusmoreira wrote:
         | > marketing departments act ethically
         | 
         | Impossible. All marketing is inherently unethical. _At best_ it
         | 's got massive conflicts of interest everywhere: who trusts the
         | opinion of someone who's being paid to say good things about a
         | product or service? I want to talk to real humans with real
         | experiences and real opinions, not paid for ads and
         | testimonials.
         | 
         | Marketing at its worst is kind of an undefined thing because
         | they reach new lows every day, there's no limit they won't
         | cross. It's gotten to the point I consider advertising to be
         | abuse if not mind rape. We don't tolerate people assuming they
         | have arbitrary access to our bodies, and our attention and
         | cognition are absolutely part of our bodies and deserving of
         | respect.
        
       | danielmorozoff wrote:
       | Forgive me if this is ignorant. Wouldn't an adblock simply need
       | to inject an impersonation payload into the page, so the report
       | would send incorrect attribution to the proxy server?
        
         | sdoering wrote:
         | In case of Google it could be (initially) quite simple.
         | Randomly change um-Parameters, gclid-Param and the like. This
         | would at least make marketing tracking more "interesting".
         | 
         | Years ago there was an extension that did that for GA and Adobe
         | Analytics at least.
         | 
         | But that would only be an arms race. We (analysts and marketing
         | agencies) would obfuscate the params we use and switch that in
         | the server side container.
        
       | kajal7052 wrote:
        
       | PeterisP wrote:
       | That's why we need generic legislation without consideration of
       | specific technologies, restricting the general goals, not just
       | one particular way to achieve them. GDPR would forbid this
       | tracking without opt-in consent - the fact that you have the
       | technical ability to effectively handle tracking information
       | server-side without support from the user/browser (as for
       | cookies) does not imply that you have the right to do so.
       | 
       | We don't have to win a technical fight, we have to ensure that
       | privacy-invasive tracking is not profitable because all the major
       | legitimate megacorp advertisers throwing billions at internet ads
       | are prohibited from using that.
        
       | sdfjkl wrote:
       | So now Adblockers need to become like anti-virus software,
       | heuristically determining a piece of Javascript as undesirable.
       | The arms race will continue.
        
       | antifarben wrote:
       | Actually this article strengthens my believe that adblockers will
       | even become more essential. I mean, even if the server decides to
       | send some ads, the client doesn't have to show them. Or am I
       | missing something?
        
         | dartharva wrote:
         | The client won't be able to distinguish between ads and actual
         | content on the website if both come from the same source.
        
           | bruce343434 wrote:
           | machine learning to the rescue!
        
             | _flux wrote:
             | As long as the countermeasures are public, the advertisers
             | can also automatically react to them, if they put enough
             | effort in it e.g. in the form of preparing alternatives
             | ahead of time.
        
         | HHC-Hunter wrote:
         | Not sure where you got that from the article, in-fact I get the
         | inverse.
        
       | soheil wrote:
       | I always wondered how much negative revenue the adblock extension
       | is generating for Google. It must be in the billions. Crazy to
       | think a simple extension can be involved with that much money.
        
       | avodonosov wrote:
       | But how can it perform cross domain tracking? The main site can
       | only share with "Tags" the user information from the main site.
        
       | waynesonfire wrote:
       | this is great. to block this shit it's now just necessary to
       | disable the "tag container" instead of tracking hundreds of
       | javascript / URLs.
        
       | ho_schi wrote:
       | TLDR I'm fine without JavaScript? I've the impression that
       | JavaScript is worse than ever assumed during early 2000s. I don't
       | criticize the language it is the actual usage scenario which was
       | bad for people and got even worse. Web 3.0 should be server side
       | _again_ with interactive code at all in browser. No interpreter
       | on your computer should ever execute foreign code.
        
       | sidcool wrote:
       | Should add 2020 tag to this article to reflect its date.
        
       | eru wrote:
       | > How has Google been able to impose itself again? As with Google
       | Analytics, the standard version of Google Tag Manager is free
       | (market solutions are generally paid), it is very well integrated
       | with other Google solutions and it is well done.
       | 
       | Not sure what they mean by 'market solutions' here?
        
       | peer2pay wrote:
       | I'm not too familiar with the space but this sounds very similar
       | to the solution Cloudflare acquired a few months ago called
       | 'Zaraz'.
       | 
       | Looks like this really will be the next level of user tracking.
        
         | pixeldetracking wrote:
        
       | d--b wrote:
       | Did anyone actually look into the details?
       | 
       | It's likely that we can still block this. My thought is: either
       | the link between the frontend and the proxy is completely up to
       | the developer, which means that developers can write whatever
       | they want between the proxy and google. Possibly opening the
       | doors to the proxy sending fake data to google - which I assume
       | Google wants to avoid. Or the data that is being transmitted is
       | encrypted somehow in the browser so that the proxy can't fiddle
       | with it.
       | 
       | A smart browser extension could be able to figure out that some
       | encrypted data is being transmitted, no?
        
       | viraptor wrote:
       | Fortunately, as bad as this is, I don't believe many companies
       | will implement the worst version of it. (Server side + subdomain
       | + different name scripts)
       | 
       | The reason is that we had server-side analytics available for
       | years and virtually every big website still implements the
       | clientside part. If they can't be bothered with that, I don't
       | expect they'll move the whole tag manager any time soon.
        
         | pixeldetracking wrote:
         | Cloudflare Zaraz seems to be an easier option unfortunately
         | https://twitter.com/pixeldetracking/status/14957193559879434...
        
         | sdoering wrote:
         | I have to agree. Working as consultant/data analyst none of the
         | clients I know (most of them on the paid 360 version) are
         | anywhere near to switching.
         | 
         | Complexity as well as the price tag for the proxy is keeping
         | (even is it would be just a fraction of the 360 bill) keep them
         | from jumping. But mostly the complexity and effort for the
         | migration.
         | 
         | If the were to start from scratch they would probably go for
         | it.
         | 
         | Additionally most data privacy departments actually have some
         | influence nowadays. They would not stand by if marketing were
         | to implement this and not honoring consent.
         | 
         | But there will surely be black sheep.
        
       | atoav wrote:
       | An obvious GDPR violation. So obvious, that you could think they
       | are getting desperate due to the latest developments around
       | Google Analytics and Google Fonts.
       | 
       | Don't be evil.
        
       | windex wrote:
       | I should go back to Lynx.
        
       | pbd wrote:
       | wow. insane.
        
       | noduerme wrote:
       | Ok. MotherFuckers be pirates. Does this affect me?
       | 
       | I have a dozen or so websites for clients running the normal
       | google analytics script on those pages. This article is hard for
       | me to parse, but, it just sounds like the idea of keeping some
       | session alive and serving it off the same backend (if the same
       | backend is calling google...?)
       | 
       | I'm probably not understanding what's going on here or how it
       | would affect independent web devs or privacy towards users of our
       | sites (even if we use analytics). Someone explain how this leaks
       | my users info if I don't integrate with any google apis on the
       | back...(?)
        
         | GrifMD wrote:
         | I'm actually in this industry! So Server Side GTM (SS-GTM) is
         | still relatively new and a bit limited in the number of
         | integrated partners.
         | 
         | GTM in itself doesn't do any tracking, not even Google
         | tracking, its just a manager. So hypothetically you could use
         | GTM or SS-GTM to listen for clicks on a purchase button and
         | then send a hit to your own URL with your own user identifier
         | (or none at all). Google wouldn't record this anywhere. If you
         | add Google Analytics or Google Marketing tags into your GTM
         | container, then Google would store that data in their
         | platforms.
         | 
         | The real concern with privacy advocates is that you lose
         | transparency with SS-GTM. When you run client side GTM, you can
         | see hits going off to Google Marketing, Facebook, etc when a
         | site has implemented those tags, and you could use ad block to
         | prevent those network requests.
         | 
         | SS-GTM would only show a request going to client.com/track (or
         | wherever GTM has been set). The privacy benefit is that
         | Facebook and the like cannot set their own 3rd party cookies to
         | track you across the web, however Facebook allows advertisers
         | to pass in hashed PII (like email addresses) to match with
         | users in their database, so if you're logged in via email,
         | hypothetically Facebook could be linking interactions to you. I
         | have seen very few companies do that yet though, as it's more
         | complicated to setup that most things and marketing teams
         | aren't usually made up of engineers.
        
           | noduerme wrote:
           | Thanks! I'm still not sure what the privacy danger is,
           | though. When a customer clicks a checkout form on a site
           | that's usually via a Stripe or Square form, but we do capture
           | a receipt on the backend. If I wanted to, I could send that
           | data to Google now through the tracking API. I don't need to
           | since we log it all locally on the server. Aren't we just
           | talking about another way to inform Google if a page is hit,
           | with some session variable, which would be totally optional
           | to the webmaster?
        
       | pabs3 wrote:
       | The only reasonable way to interact with the modern web is to
       | disable everything by default including images, cookies, CSS,
       | JavaScript, video, frames etc and then develop strategies for
       | interacting with each website. Either in the browser or in
       | reimplemented frontends like nitter/bibliogram or externally
       | using things like yt-dlp, gallery-dl, woob etc.
       | 
       | Edit: oh and only contact the web via Apple private relay or Tor
       | etc.
        
         | YaBomm wrote:
        
         | BugWatch wrote:
         | I completely agree, most of the Major Websites (TM) are as
         | user-hostile as it gets. But, the "bypasses" (to try to
         | encircle all approaches with a single term) would require
         | constant vigilance and updates, the ever-lasting game of cat &
         | mouse, not to mention possibility of lawsuits or other
         | shenanigans by the said Websites.
         | 
         | Honestly, I'd donate certain amount every month and support the
         | effort, if it was a very wide-service/website encompassing, and
         | would give logical end-user easily/very customizable behaviours
         | within options, easy for the everyday Joes, and that it
         | wouldn't treat its power users as garbage.
         | 
         | And here's an idea for a starting recipe for every website: a
         | library of set of actions that would run on the first visit and
         | would result in decline/block for each and every cookie
         | category and "partner" (and no, there is no such thing as
         | "legitimate uses", GTFO), since most websites either roll their
         | own ot customize some existing solutions (from what I see), but
         | usually invert/dark pattern options and choices to a certain
         | degree (usually "to hell").
        
       | kryps wrote:
       | Can we have " (2020)" added to the title?
        
       | Karen48 wrote:
        
       | pl0x wrote:
        
       | nickreese wrote:
       | This sort of thing has been hand rolled for at least 10 years in
       | the affiliate space for super accurate tracking/commission
       | attribution.
       | 
       | This has always been the endgame. It is also common to name the
       | reverse proxy file things like jquery.js which no sane adblocker
       | would block.
        
       | jeroenhd wrote:
       | This kind of data collection abuse is why I think we need more
       | addons like AdNauseam [1]. Unlike uBlock Origin, it's not
       | available from the Chrome web store anymore, which is a good sign
       | that Google hates these types of addons more than they hate
       | simple blockers.
       | 
       | Blocking A/AAAA domains with custom URLs to prevent tracking is
       | almost impossible, so instead let's flood the trackers with
       | useless, incorrect data that's not worth collecting.
       | 
       | [1]: https://addons.mozilla.org/en-US/firefox/addon/adnauseam/
        
         | Const-me wrote:
         | Interesting idea, installed the addon.
         | 
         | I'm using MS Edge BTW, Microsoft doesn't care about Google's
         | advertisement revenue, the addon is available in their
         | marketplace.
        
         | sizzle wrote:
         | Will pihole automatically protect against A/AAAA domains if
         | your blocked domain host file lists are updated regularly?
        
           | ashtonkem wrote:
           | My experience is that Pihole has been getting less effective
           | over time as more and more ads are being run through the same
           | domain that legitimate content is. When I first installed it
           | it killed ads on my Roku, that doesn't happen anymore.
        
             | sizzle wrote:
             | What apps on your roku? I had to whitelist a Hulu domain
             | cause it froze when trying to load ads during commercials
             | for example, but when I look at the logs it's blocking a
             | ton of telemetry and phoning home 24/7 by Roku and Alexa
             | devices.
             | 
             | Are you regularly updating your ad blocking filters? When
             | ads start showing up on my phone I know it's time to go hit
             | the update button.
        
         | walterbell wrote:
         | Since this extension actively clicks on ads which may trigger
         | payments, how do ad-fraud services classify endpoints running
         | this extension? Could they consider this malware and add the
         | client IP to blacklists?
        
           | ohgodplsno wrote:
           | With a bit of luck, it gets server owners banned from
           | AdMob/MoPub/etc for fraudulent clicks.
        
           | matheusmoreira wrote:
           | > Could they consider this malware and add the client IP to
           | blacklists?
           | 
           | Do malware developers consider the countermeasure softwate
           | created to resist them to be malware as well?
        
             | rplnt wrote:
             | If we were to split what malware does into Infection
             | (getting into the system), Avoidance (hiding from system,
             | AV, or attacking AV) and work (sniffing, sending spam,
             | etc..) then the Avoidance would be by far the biggest and
             | most complicated (and most interesting) category.
        
             | GoblinSlayer wrote:
             | They absolutely do.
        
           | ratww wrote:
           | Good. If it is a shopping or some other service that charges
           | money, then they lose business.
           | 
           | If it is some service that you have no choice but to use, but
           | relies on network effects (like Facebook Events), then you
           | can just send a screenshot to the interested party and they
           | Might consider not using a service that is broken for other
           | people.
        
           | danuker wrote:
           | Sure, and perhaps also the accounts of users running this
           | while logged-in. Have contingency plans if you run this and
           | your, say, GMail account is blocked.
        
             | malka wrote:
             | it is precisely why I degoogled my life.
             | 
             | I did not want to live under the constant threat of big G
             | locking me out of my own life anymore.
        
             | User23 wrote:
             | Anyone still using gmail today for anything other than
             | throwaway purposes is behaving foolishly.
        
               | analog31 wrote:
               | What's the jellybean alternative these days?
        
               | surajrmal wrote:
               | You sound like you are living in a bubble. This is like
               | asserting anyone who owns a car is being foolish.
        
               | foxfluff wrote:
               | I lost my gmail account a decade ago. Since then, year
               | after year, I've been watching people suffer the same
               | fate with gmail, youtube, google play, etcetra. There's
               | always someone who won't believe that google can screw
               | you over all of a sudden. There's always someone who will
               | be surprised, always someone who thought it couldn't
               | happen to them...
               | 
               | I don't know what else I can say. It's a shame I haven't
               | been maintaining a list of all incidents I've come
               | across.
        
           | jeroenhd wrote:
           | I wish, but I haven't stopped receiving ads yet.
        
         | [deleted]
        
         | soheil wrote:
         | I feel like the reason you initially used a strong word like
         | _abuse_ is to distract from the same behavior the blockers you
         | mention engage in. Spamming Google event services and
         | "flooding" them with garbage is surely considered to be in the
         | abuse category at least if you're not an avid anti-ad
         | proponent.
        
           | malka wrote:
           | They simply have to stop shoving ads down my throat, if they
           | do not want me abusing those same ads.
        
         | unicornporn wrote:
         | That's cool, but it's only going to save the 1% that knows how
         | to bend the internet to their will. What we need is
         | legislation, like this:
         | https://www.theregister.com/2022/01/31/website_fine_google_f...
         | 
         | That would actually make difference, not only for the HN crowd.
        
         | matheusmoreira wrote:
         | Completely agree. Stuff like uBlock Origin is just online self-
         | defense against hostile megacorporations. Maybe it's time we
         | started going on the offensive by poisoning their data sets
         | with total junk data with negative value. They insist on
         | collecting data despite our wishes? Okay, take it all.
        
           | samstave wrote:
           | I Like the cut of your jib, and I would like to subscribe to
           | your newsletter.
        
             | [deleted]
        
         | cobbzilla wrote:
         | Can uBlock do payload inspection? It would be easy to block an
         | upstream json POST that matches a certain structure.
        
         | consumer451 wrote:
         | I am very interested in this, thanks for sharing.
         | 
         | Adding another party into my web browsing is always a tough
         | pill for me to swallow. I am also a noob at reading trust
         | signaling. What are some of the reasons that I should trust
         | this dev and their processes?
        
           | jeroenhd wrote:
           | You should put the same amount of trust in this dev as you
           | should in any other. I myself trust Mozilla's store reviews
           | enough to run the addon, but if you're more conservative with
           | trust, you can inspect the source code and build the addon
           | itself.
           | 
           | The addon comes down to a uBlock Origin fork with different
           | behaviour. I believe most of the addon code is actually the
           | base uBlock code base.
           | 
           | I haven't seen any obvious data exfiltration in my DNS logs,
           | but then again I'm just another random on the internet. If
           | you don't feel comfortable installing something with a
           | privacy impact as broad as an ad blocker, you should
           | definitely trust your instincts.
        
           | danuker wrote:
           | You should not trust them. You can download the add-on and
           | inspect it yourself, if you know some JS. Right-clicking
           | yields this URL:
           | 
           | https://addons.cdn.mozilla.net/user-
           | media/addons/585454/adna...
           | 
           | But it seems to include a lot of code, including some uBlock
           | Origin code.
           | 
           | Either way, this kind of sabotage might get you banned on
           | Google. Be mindful of the risks, and have contingency plans.
        
         | toss1 wrote:
         | Yup. I've used NoScript for years, and one of the most
         | frequently appearing sites that remain blocked is
         | googletagmanager.
         | 
         | I totally second the sentiment that this is merely minimal
         | defense against hostile 'service providers'.
         | 
         | This avalanche of tracking libraries is now almost as toxic as
         | email spam in its worst-controlled days. Much of the internet
         | is literally unusable, as pages take dozens of seconds to
         | minutes to load - on a CAD-level laptop that can rotate 30MB
         | models with zero lag.
         | 
         | In fact, does anyone have a blacklist of trackers that we can
         | just blackhole at the HOSTS file or router level? Maybe time to
         | setup a pihole?
        
           | GoblinSlayer wrote:
           | In my experience the most popular noscript trackers are
           | googletagmanager and facebook, so with just two domains you
           | can get a lot. But e.g. bloomberg uses full first party proxy
           | for facebook pixel with pseudorandom base url, it's difficult
           | to block even by url; I suspect they duplicate the page
           | request to facebook too, but this is unobservable on client
           | side. Hopefully this solution doesn't scale well.
        
           | troyvit wrote:
           | This is my go-to: https://github.com/StevenBlack/hosts
           | 
           | It helps a lot.
        
         | y42 wrote:
         | I worked for a agency a couple of years ago, when, out of the
         | blue, tracked data contained tons of random data instead of the
         | expected UTM parameters. It took us a while to figure out what
         | was happening. It was some kind of obfuscating plugin that was
         | messing up well known tracking parameters.
         | 
         | What I want to say is: stuff like that could actually cause a
         | lot of fun on the other side.
        
           | malermeister wrote:
           | Does anyone know which addon that might've been? Seems like a
           | good addition to adnauseam.
        
           | [deleted]
        
       | manigandham wrote:
       | There is nothing new about this at all. Websites can collect data
       | and forward it on the backend since the dawn of the internet.
       | Google Analytics has an HTTP API [1] for sending events that's
       | used by plenty of large sites. Consolidating event collection and
       | forwarding to various sources is a large SaaS category with
       | several billion-dollar companies, and one of the biggest success
       | stories is Segment from YC [2].
       | 
       | In past adblocking discussions, many users mentioned that they
       | were fine with ads if they were served by the 1st party without
       | data leakage, but the entire issue is that 1st-party on a
       | technical basis has no bearing on the custody and access of the
       | data itself. The only serious way to protect privacy is through
       | legal doctrine that regulates collection and sharing. Browser-
       | based adblockers were always a short-term technical bandaid to a
       | much broader surveillance problem, but the real solutions take
       | much more work.
       | 
       | 1.
       | https://developers.google.com/analytics/devguides/collection...
       | 2. https://www.ycombinator.com/companies/segment
        
         | pixeldetracking wrote:
         | There is nothing new for the few experts out there (yes Segment
         | has been doing it, yes others also, yes you can do it
         | yourself). But Google proposes it, well, the adoption is not
         | the same...
         | 
         | I agree with you on the legal doctrine
        
       | paulcarroty wrote:
       | For sure, guess it's why Brave block it.
        
       | UltraViolence wrote:
       | But isn't GTM easily foiled by blocking the domain in NoScript?
        
       | anxrn wrote:
       | Wouldn't it be possible for a potential client-side blocker for
       | this to intercept the gtag() method invoked on the client side
       | ("Tag Manager web container"), even if that function is provided
       | by a script hosted on the website owner's domain, as Google
       | recommends[1]?
       | 
       | [1] https://developers.google.com/tag-platform/tag-
       | manager/serve...
        
         | gigel82 wrote:
         | Highly doubtful the method would continue to be called "gtag";
         | any js bundling / minification would replace that with a
         | randomly generated string, and it's just as easy to randomize
         | the server-side api endpoint url, making this virtually
         | impossible to block (maybe a pattern analysis on the data being
         | transmitted, but that can also be encrypted with random
         | algorithms and keys, beyond recognition).
        
           | totony wrote:
           | ML is already applied to spam mail, maybe it could be applied
           | to JS runtime behavior to detect this kind of tracking. Fight
           | ML analytics with ML
        
             | EamonnMR wrote:
             | There's an asymmetry nat play here though. You're now
             | burning battery to block stuff.
        
           | pixeldetracking wrote:
           | it will be called differently indeed, it's already there:
           | https://www.simoahava.com/analytics/custom-gtm-loader-
           | server...
        
           | anxrn wrote:
           | Yes, it can surely be obfuscated, but ultimately there will
           | be a client-side function with near-identical functionality
           | prevalent all over the web. It's harder, but seems possible
           | to build an extension to identify this function.
        
             | chillacy wrote:
             | Taken to its logical conclusion, this process reminds me of
             | anti-virus software: finding code signatures and flagging
             | sketchy code.
        
               | foxfluff wrote:
               | Exactly. And the end result might be as bad as antivirus:
               | horrendously slow software with a huge database of
               | heuristics that cause false positives and at the same
               | time let malware through. It's going to suck.
        
             | __MatrixMan__ wrote:
             | You can use CTPH algorithms to fingerprint the function, so
             | you'd need an extension that fingerprints each function
             | before the browser runs it. Or you could man-in-the-middle
             | yourself and patch the malicious code before it gets to
             | your browser.
             | 
             | Better still would be to fingerprint the syntax tree, so
             | obfuscators need to change more than just the names of
             | things (Unison does this, Javascript would probably be less
             | friendly).
             | 
             | I'd love an app where I could crowd-fund the inevitable
             | game of cat/mouse that would ensue. Like maybe I put $5 in
             | at the beginning of each month and as I browse I curate a
             | list of sites that I'd like tampered with. Better
             | developers than I could then publish patches for the
             | malicious functions, which are applied as I browse. At the
             | end of the month, my $5 gets distributed to the people who
             | fixed the parts of the web that I browsed that month.
             | 
             | I'm working on a tool that facilitates collaboration on
             | CTPH-identified blobs of data, but it's more of a `curl
             | shadysite.com | mytool` kind of thing. I'm not sure what
             | would go into integrating it into a browser.
        
             | notriddle wrote:
             | This is literally the same game virus scanners played
             | against mutation engines. Ultimately, the halting problem
             | won.
             | 
             | There are two places this can end:
             | 
             | * Redesign the runtime environment so it doesn't matter if
             | you download trackers. The execution environment doesn't
             | offer the I/O facilities that it requires to actually
             | produce harm. This is what Apple Private Relay and Tor
             | Browser try to give you. By analogy, this is why Web Apps
             | became so popular in the first place -- web publishers who
             | do not intentionally collude are protected from each other
             | by the SOP, so opening a web page should be less risky than
             | running an EXE. It's "just"[1] extending the existing
             | sandbox to prevent differing origins from being able to
             | collude.
             | 
             | * Instead of blocking bad scripts, allow only known-good
             | ones. To match the convenience of current-day ad blocking,
             | it needs to be a collaboratively-produced list. In other
             | words, a gatekeeper. By analogy, this is why installing
             | "unrecognized" applications on Windows and macOS is behind
             | a scare screen, and why doing it on iOS is prevented
             | entirely.
             | 
             | The former seems less dystopian, but much more difficult.
             | 
             | [1]: this is actually very difficult
        
               | garren wrote:
               | I was going to suggest introducing the kind of heuristic
               | analysis found in antivirus engines. Kind of like your
               | item #2 - don't run scripts that behave badly (for some
               | heuristically recognizable "bad behavior".) Basically a
               | browser built-in AV scanner. Maybe give a user the option
               | to permit the script once per session, or forever.
               | Something like this would definitely introduce a UX speed
               | bump, it sounds terrible.
        
       | Hard_Space wrote:
       | Wow. I've been talking about this for 15 years. I guess they
       | finally got painted into a corner enough to implement it.
        
       | [deleted]
        
       | 1vuio0pswjnm7 wrote:
       | Stupid question: What value, if any, does "Google Tag Manager"
       | offer the end user? By "end user" I do not mean website operator
       | or advertiser.
       | 
       | I never ran this stuff. There is no Javascript engine available,
       | there is no DNS and the local forwarding proxy does not forward
       | traffic to Google domains. I am not asleep at the wheel and
       | probably not the target end user. But I always wondered why _any_
       | end user would want to allow this garbage, assuming they
       | exercised a conscious choice.
        
         | andirk wrote:
         | Google Tag Manager data can be used to optimize your
         | recommendation engine. It can help with Google Ads as well. It
         | is a 3rd party handling some precious and maybe private data,
         | but it has a low barrier of entry.
        
         | charcircuit wrote:
         | It benefits the end user by them "hopefully" getting an
         | improved product in the future.
        
       | gumby wrote:
       | I am fascinated that the popular press has described this as
       | Google adding privacy (which is how google describes it of
       | course) where really it's a massive escalation of their spying
       | network.
        
         | heavyset_go wrote:
         | I wouldn't be surprised if much of the popular reporting on it
         | are just press releases.
        
           | gumby wrote:
           | Seems like it, even in the big papers/sites
        
         | jart wrote:
         | Well it sounds like they're plugging the RCE hole in how ads
         | operate which is even better. That's the real elephant in the
         | room which no one seems to be talking about. With all these
         | zero click exploits I don't want an entire industry to exist
         | that's dedicated to people bidding to run code on my computer.
         | If all that bloat is running somewhere else in the cloud and
         | this tag manager is filtering the information they access so
         | that it's actually just boring marketing analytics then I'd
         | imagine it does a lot to help improve the sovereignty of
         | personal spaces.
        
       | bigpeopleareold wrote:
       | This article and thread got me to just install NoScript finally
       | and start using it. It's not only part of an adblocking regime,
       | but also am sick of the persistent nagging over consent walls (me
       | being in Europe), adblocker walls, etc. If the content is
       | meaningful enough, I'll subscribe (like my local newspaper, my
       | only news subscription.)
       | 
       | Simple JS and site analytics is perfectly fine for me (and to be
       | fair, not just because I work on analytics software myself, site
       | analytics is a useful tool), but having it bundled in with
       | constant nagging on top of heavily bloated sites and pointless
       | (and sometimes slightly offensive) advertising that even leaks
       | through adblocking gets on my nerves a lot.
        
       | SBF wrote:
       | well not sure is it good or bad.
        
       | qwerty456127 wrote:
       | This looks like an opportunity for antivirus developers. Now as
       | antivirus software has became less relevant the talents can be
       | reallocated to apply heuristic and signature-based code analysis
       | to protecting web users against tracking. I would gladly pay
       | money to a trustworthy company to sanitize my traffic blocking
       | every bit except what I really need to be there.
        
         | srg0 wrote:
         | > I would gladly pay money to a trustworthy company to sanitize
         | my traffic blocking every bit except what I really need to be
         | there.
         | 
         | $0/month -> duckduckgo -> browser-level protection and email
         | aliases
         | 
         | $1/month -> Mozilla -> browser-level protection and email
         | aliases (relay.firefox.com)
         | 
         | $2/month -> NextDNS -> DNS-over-HTTPS with blocklists and
         | tracking protection
         | 
         | $1/month -> Apple -> browser-level protection, Private Relay &
         | Hide My Email
         | 
         | Blocking "every bit" is a hard problem.
        
       | heavyset_go wrote:
       | I blindly added Google Tag Manager to my sites. This article gave
       | me a reason to remove it, thanks.
        
         | olliej wrote:
         | You shouldn't be adding _any_ google scripts to your site, u
         | less you believe that you have the right to support spying on
         | your users.
         | 
         | Google "analytics" is a spyware system that they bribed sites
         | to include with the promise of "knowing your users".
        
           | heavyset_go wrote:
           | I used them to set up their Search Console product and didn't
           | think to remove them.
        
       | simpss wrote:
       | Anything that can be reliably identified across multiple websites
       | can be blocked.
       | 
       | So here we'd just block "tag manager web container" no?
        
         | jtbayly wrote:
         | The article explains that the info can be transmitted by any
         | JavaScript library.
        
           | Godel_unicode wrote:
           | Having spent a good amount of time looking at potential
           | JavaScript malware that ended up being repackaged GTM, I'm
           | pretty confident anyone who says they're "blocking Google Tag
           | Manager" has their head in the sand.
        
         | rhizome wrote:
         | I've been blocking GTM forever, so I do wonder how this will
         | play out.
        
       | gorhill wrote:
       | I read the original article back when it was published in
       | November 2020[0]. This is what led me to introduce new static
       | network filter options:
       | 
       | - strict1p, strict3p [1]
       | 
       | - header=, experimental, disabled by default [2]
       | 
       | I used Simo Ahava's blog as test case, and with these new
       | options, I could craft a filter to block the Google Tag Manager
       | script on Simo Ahava's blog. However due to the lack of more test
       | cases, no more progress has been made about this since then.
       | 
       | Things that stood out to me when reading about all this:
       | 
       | Simo Ahava's refers to the CNAME approach as "vulnerable"[3]:
       | 
       | > This way you'll be instructed to use A/AAAA DNS records rather
       | than the vulnerable CNAME alias
       | 
       | "Vulnerable" to what? To uncloaking as I understand it, and by
       | extension, "vulnerable" to users taking steps to protect their
       | privacy.
       | 
       | Whether the very experimental solution in uBO ends up working or
       | not, this case shows very well how Google Chrome's Manifest
       | Version 3 (MV3) put a lid on innovation content-blocking wise:
       | All the new filter options introduced above can't be implemented
       | with declarativeNetRequest.
       | 
       | ===
       | 
       | [0] https://www.pixeldetracking.com/fr/google-tag-manager-
       | server...
       | 
       | [1] https://github.com/gorhill/uBlock/wiki/Static-filter-
       | syntax#...
       | 
       | [2] https://github.com/gorhill/uBlock/wiki/Static-filter-
       | syntax#...
       | 
       | [3] https://www.simoahava.com/analytics/server-side-tagging-
       | goog...
        
         | Vinnl wrote:
         | For context, gorhill is the author of uBlock Origin.
         | 
         | And for context on MV3, see
         | https://github.com/gorhill/uBlock/wiki/uBlock-Origin-works-b...
        
         | GoblinSlayer wrote:
         | Sure that means vulnerable to widespread blocking.
        
         | danShumway wrote:
         | Thanks for adding this comment. My immediate reaction when
         | seeing this was that I thought it looked familiar to previous
         | conversations I saw a while back. But I didn't know for sure
         | that they lined up exactly, and I wasn't looking forward to
         | doing the research to find out.
         | 
         | > All the new filter options introduced above can't be
         | implemented with declarativeNetRequest.
         | 
         | My understanding was that stuff like CNAME uncloaking was
         | already unsupported in Chrome[0]. Of course, Manifest V3 won't
         | make the situation any better though.
         | 
         | [0]: https://github.com/gorhill/uBlock/wiki/uBlock-Origin-
         | works-b...
        
       | Animats wrote:
       | Wait, Google wants to proxy the _entire internet_ through Google
       | servers? Just so ad tracking will work? This lets Google spy on
       | the entire session in both directions, right?
        
         | olliej wrote:
         | And also makes it harder for any alternative - you can't use
         | two different systems to proxy the same content at the same
         | time, and you can't expect one company to not "protect user
         | privacy" by filtering competitors.
         | 
         | Honestly the only reason this is even an option for google is
         | because a bunch of web admins said "I want to know who is
         | browsing my site, and who cares if that lets google spy on
         | every person who uses my site", and now they're just offering
         | this "improvement" to spying.
        
           | Animats wrote:
           | This was modded down, but commented on favorably. Am I wrong
           | about this giving Google a backdoor into every web site that
           | uses it?
        
             | olliej wrote:
             | It's just another mechanism to maintain their existing
             | spyware systems. What google absolutely depends on is
             | having as much of the web as possible including their code.
             | 
             | Essentially: if every website includes some amount of their
             | code it becomes increasingly difficult to block _every_
             | tentacle. Presumably the goal is that it doesn't matter if
             | 90% of their crap is blocked by browsers: as long as a
             | single tentacle leaks enough info on any given page they
             | can track you.
             | 
             | How true this is in the face of privacy preserving vpns
             | like Apple's private relay I don't know.
        
             | charcircuit wrote:
             | Yes, you misunderstand it. Google isn't getting any more
             | information / power than they previously did. What server
             | side tagging does it separates the creation of tags outside
             | of a user's browsers and into a server that is a part of
             | your infrastructure. You can host this tagging server on
             | Google Cloud, but you can also self host it if you choose
             | to.
             | 
             | To restate what happens, a website's users send events to a
             | first party tagging server and then that tagging server can
             | communicate with 3rd parties.
        
       | macinjosh wrote:
       | At the end of the day the data is still coming from the client so
       | perhaps the best approach in future would be to find ways to make
       | the data less useful or useless.
        
       | donohoe wrote:
       | To be clear, this is not new - many of the comments suggest this
       | is some new front by ads/marketeers against privacy. It's not,
       | it's just being used more.
       | 
       | Server-side analytics has been available as an option for
       | decades. You can do server-side GA for a long, long time now.
       | 
       | Its generally a bit more of a pain to setup and and can be a bit
       | most costly (depending on your cache/cdn/hosting setup).
        
       | 5- wrote:
       | i'm using firefox with https://addons.mozilla.org/en-
       | GB/firefox/addon/temporary-con...
       | 
       | it occasionally gets in the way, but does make things a bit more
       | enjoyable (i can now happily click 'allow all tracking' on all
       | the popups not blocked by ublock -- all that lasts until i close
       | the tab).
       | 
       | ideally i should also use something to resist fingerprinting
       | (i.e. randomising fingerprintable features).
        
       | Svetlitski wrote:
       | @dang Title should have (2020) appended to it
        
       | gzer0 wrote:
       | Increasingly, the only solution I see to this is Apple's Private
       | Relay [1].
       | 
       | "When Private Relay is in use, the user's device opens up a
       | connection to the first internet relay (also known as the
       | "ingress proxy").
       | 
       | As the user browses, their original IP address is visible to the
       | first internet relay and to the network they are connected to.
       | However, the website names requested by the user are encrypted
       | and cannot be seen by either party.
       | 
       | The second internet relay (also known as the "egress proxy") has
       | the role of assigning the Relay IP address they'll use for the
       | session, decrypting the website name the user has requested and
       | completing the connection.
       | 
       | The second internet relay has no knowledge of the user's original
       | IP address and receives only enough location information to
       | assign them a Relay IP address that maps to the region they are
       | connecting from, conforming to the IP Address Location preference
       | they selected in Private Relay settings."
       | 
       | [1]
       | https://www.apple.com/privacy/docs/iCloud_Private_Relay_Over...
        
         | gigel82 wrote:
         | I don't trust Apple; they are shady AF and I'm convinced they
         | are hard at work building an AD empire to rival Google and
         | Facebook behind the scenes. Their so-called "privacy" moves are
         | very clearly designed to limit Facebook's and Google's ability
         | to profit off their platform giving themselves an advantage:
         | https://www.forbes.com/sites/johnkoetsier/2020/08/07/apple-a...
         | 
         | That said, Private Relay has some interesting ideas, maybe a
         | few trustworthy VPN providers adopt some of them.
        
         | pixeldetracking wrote:
         | Apple's Private Relay is great, but it won't help with server-
         | side tracking (which is not based on IPs)
        
         | meibo wrote:
         | To what is a VPN a solution? It prevents IP tracking, but
         | that's it. The rest of what is described here still works.
        
           | gzer0 wrote:
           | "Private Relay uses both the CONNECT and CONNECT-UDP methods
           | in HTTP/3 to set up connections quickly. For connections to
           | websites that support TLS or QUIC, the initial TLS handshake
           | messages are sent in the same set of data as the proxy
           | request"
           | 
           | Would this not hinder the proposed mechanism discussed in the
           | article?
           | 
           | Edit: forgive me, for my knowledge of networking is limited
           | and I'd like to learn more if I am incorrect.
        
             | snowycat wrote:
             | I fail to see how this is any different (for the purposes
             | of getting around google) than any other VPN or proxy
             | service out there. The proposed mechanism is just using a
             | script that comes from the same server as the main website
             | with perhaps slightly changed up code and a different file
             | name to trick up adblockers. It can still fingerprint you
             | without your actual ip address, as it collects data
             | clientside.
        
         | rnotaro wrote:
         | I don't really have a great knowledge of the Tor Network but is
         | that not really similar to a Tor Relay?
        
           | dredmorbius wrote:
           | Tor relays are identifiable.
           | 
           | And are blocked or rate-limited by many websites.
           | 
           | That said, if a majority of interesting Web traffic transited
           | Tor, that behaviour would likely change.
        
         | bo1024 wrote:
         | I don't think this is a solution, since modern fingerprinting
         | methods go far, far beyond IP address.
        
           | notriddle wrote:
           | Apple Private Relay runs on iDevices, which are almost all
           | identical.
        
             | rootusrootus wrote:
             | Panopticon still seems to think my browser is pretty
             | unique, and I am browsing with an iDevice.
        
             | Zerverus wrote:
             | Not to current fingerprinting methods, they are not.
        
       | ii550 wrote:
       | Naive question?
       | 
       | What would happen if we were to block googletagmanager.com at the
       | DNS level AND use uBlock Origin to block all calls to "gtag
       | (...)" functions?
       | 
       | Source:
       | https://developers.google.com/analytics/devguides/collection...
        
         | pixeldetracking wrote:
         | you can also change the ressources names:
         | https://www.simoahava.com/analytics/custom-gtm-loader-server...
         | and you can host the container on your own infra:
         | https://developers.google.com/tag-platform/tag-manager/serve...
        
       | jtbayly wrote:
       | So it's finally come down to "turn off JavaScript, or be
       | infinitely tracked"?
        
         | ehnto wrote:
         | And all cookies, else pixel trackers and serverside analytics
         | can still identify your device. Don't need JS to set a cookie.
        
           | encryptluks2 wrote:
           | They can identify a device. Without JavaScript, you don't
           | have nasty client-side hints telling sites exactly what OS,
           | CPUs, Graphics Cards, etc. With a VPN and changing your UA,
           | no JavaScript does a pretty good job at preventing sites from
           | tracking you.
        
             | steve_taylor wrote:
             | User agent strings tend to reveal the operating system and
             | CPU architecture.
        
               | encryptluks2 wrote:
               | That is why I mentioned changing your UA. Unfortunately,
               | with JS that is not enough due to client-side hints and
               | other information leaked.
        
         | 88913527 wrote:
         | I'd characterize more as "Turn off JavaScript, and lose access
         | to any site fronted by Cloudflare."
        
           | ehnto wrote:
           | Which is a staggering portion of the popular web.
        
             | rhizome wrote:
        
           | akkartik wrote:
           | I've been running NoScript for the past year. It's pretty
           | nice once you get to a stable set of policies. I load
           | mainstream media sites in incognito tabs with JavaScript
           | enabled for the tab.
        
             | jtbayly wrote:
             | So in other words you allow some of the largest, worst
             | sites to track you. ;)
        
               | akkartik wrote:
               | Elaborate? I have dnt turned on and am using incognito
               | tabs? Still not good enough?
        
               | Nursie wrote:
               | "DNT" is a bad joke, always was, just so you know. It
               | just adds a header to your requests asking nicely not to
               | be tracked.
               | 
               | If anything it probably acts as a datapoint on
               | fingerprinting and actually helps to track you.
        
               | akkartik wrote:
               | It provides a modicum of social and legal enforcement. A
               | website with any sort of brand risks legal and PR costs
               | if they violate DNT. I'm happy for them to take that
               | risk.
               | 
               | Though I see now that the whole thing has fallen through
               | since around 2019:
               | https://en.wikipedia.org/wiki/Do_Not_Track. Oh well.
               | 
               | Going back to my original comment, if there's a better
               | way to read say the NYTimes without being tracked by the
               | NYTimes, I'd like to hear it.
        
               | Nursie wrote:
               | Legal risks? I'm unaware that it's ever been enforceable
               | anywhere, and I don't think there's ever been enough
               | awareness of its existence to cause reputational damage.
               | 
               | Personally I think the whole thing fell through the
               | moment it was conceived in 2009. We're going to ask
               | nicely that people who are tracking us, who _know_ that
               | we don 't want to be tracked anyway, kindly refrain? The
               | whole idea was laughable.
               | 
               | Its advocates got annoyed when Microsoft enabled it by
               | default on a version of IE several years ago, as then it
               | wouldn't be perceived as a reliable indicator of intent.
               | This really just exposed the problem with the whole
               | thing, that it was going to be hidden away in settings
               | where few people would go, and rely on the good will of
               | effectively known-bad actors to respect it, and just
               | maybe they would respect it if we keep it more-or-less a
               | secret that only techy people bother with.
               | 
               | (Sorry, this rant is not aimed at you, it's just a bit of
               | a pet hate)
        
               | akkartik wrote:
               | This is all valid. But like I said, it was always about
               | social and PR pressure ( _edit_ with reputable sites). (I
               | was mistaken earlier when I thought it also had the force
               | of law behind it.) That still has some, depreciating,
               | value. To repeat my question, what else is there?
        
       | sinuhe69 wrote:
       | Maybe Google till can track the users but what benefit would it
       | bring if its customers can not display ads to the users? Ads are
       | still blocked!
        
       | civilized wrote:
       | So long as we're on the topic of fighting ad targeting... if
       | you've never heard of uBlock Origin, you should get it. It's
       | probably the reason YouTube still thinks I'm Hispanic.
       | 
       | I love my poorly targeted ads. Easier to ignore.
        
         | nostromo wrote:
         | Just use Brave and you won't see any YouTube ads at all. It
         | even works on mobile.
        
           | NaturalPhallacy wrote:
           | Youtube via Brave on my iPad refuses to stream anything above
           | 720p most of the time. As a result I just use it less.
        
             | arvindamirtaa wrote:
             | Frankly, that's a win IMHO
        
         | jtbayly wrote:
         | The article claims ublock origin won't work on sites that
         | implement this.
        
           | bink wrote:
           | The current version doesn't but there's not really a reason
           | to believe it can't be updated. I think the author overstates
           | the complexity of documenting these proxies and URLs for
           | sites that run them.
        
             | garren wrote:
             | Google's recommending that people set a A record in their
             | own domain for the server, and change the name of the
             | script. Given this, documenting such proxies and URLs and
             | maintaining that documentation doesn't seem practical.
             | 
             | On the other hand, I wonder if you could just block all IP
             | addresses associated with google, or those associated with
             | their cloud/app engine? I suppose that could be handled at
             | the firewall maybe? Are there ASNs google uses specifically
             | for their app engine and cloud computing resources? Others
             | have mentioned that a lot of government agencies rely on
             | google app engine, but it'd be nice to kill all traffic
             | to/from anything google.
        
             | pixeldetracking wrote:
        
             | Godel_unicode wrote:
             | You're going to lose this cat-and-mouse game, it's the same
             | one that gets played with malware C2 domains (except it's
             | worse because both the proxy operator and the actual domain
             | operator are colluding). Add in the zero-cost nature of
             | subdomains as opposed to needing to pay for new DGA root
             | domains and the fact that they can run the whole thing
             | behind e.g. cloudflare to prevent IP blocking? Forget about
             | it.
        
               | ohyeshedid wrote:
               | > You're going to lose this cat-and-mouse game...
               | 
               | History is full of sentiments like that, from power
               | structures that were never able to stop subversion. The
               | game itself is perpetual, so there's always another turn
               | coming.
        
       | halayli wrote:
       | I am not sure OP has the proper background to discuss blocking
       | ad+tracking techniques. Such utilities do a lot more than
       | blocking domains. Blocking domains is just first step as it's the
       | simplest and cheapest win. Signatures/Content inspection being
       | sent can go a long way and can accurately identify patterns.
        
         | nr2x wrote:
         | This is a pretty accurate description in my view, it does make
         | blocking significantly harder.
         | 
         | [I've got about a decade+ in this highly specific domain fwiw.]
        
         | Godel_unicode wrote:
         | Pihole.
        
           | tgv wrote:
           | Doesn't help against server side tracking.
        
       | [deleted]
        
       | mkdirp wrote:
       | It is clear Google is finally feeling the hurt from adblockers
       | and the like. That means we are winning. Google knows it's not
       | what people want, but they clearly do not care. In my opinion, if
       | you work for Google on things like this, you are equally to
       | blame. You have Google on your CV, you can easily go elsewhere
       | and find a decent job.
       | 
       | Having said that, uBlock Origin, and I'm assuming other similar
       | extensions, offer inline script filtering. The code being served
       | has to have some common code since it's all coming from a single
       | org. What is stopping a filter that includes a filter like this?
       | 
       | The issue obviously being that this still prevents DNS filters
       | from blocking Google, which is equally a big issue. Assuming the
       | scripts indeed have some common code that can be blocked, perhaps
       | this is where we start crowdsource filters. Something that runs
       | in the background, and inspects scripts, which then gets posted
       | to a server, validated automatically, and then later served as a
       | block list that anyone can download.
       | 
       | [0] https://github.com/uBlockOrigin/uBlock-issues/wiki/Inline-
       | sc...
        
         | was_a_dev wrote:
         | Yes a Google employee could go work elsewhere. But is there an
         | equally well paid position at a more ethical company? As far as
         | I can tell, all FANGs are as unethical as each other
        
           | Perseids wrote:
           | I don't understand the reasoning here. How does being paid
           | more justify unethical acting? Especially since you are
           | getting by very very well in the tech industry in general.
           | Isn't that like saying "I'm kicking puppies all day, but it's
           | paying enough to finance the second Lamborghini, so how could
           | I decide against it"?
           | 
           | (If you were referring to moral offsetting, that could indeed
           | work, assuming you donate enough to charities, but your post
           | didn't sound like that.)
        
           | danparsonson wrote:
           | There are no perfect outcomes in life - if you're going to
           | make an ethical decision then more often than not you'll have
           | to compromise elsewhere. Another example would be cheap goods
           | that come at an ethical and/or environmental cost - you'll
           | usually have to pay extra to avoid those because the bad
           | behaviour is what allows companies to keep costs down.
           | 
           | In some sense, FAANG employees are being paid extra to look
           | the other way.
        
       | Zardoz84 wrote:
       | Well... At least on Europe it will be forbidden on all European
       | union countries.
        
       | stiray wrote:
       | Well, I am blocking google tag manager and everything else from
       | google, also forever caching CDNs and disabling caching for
       | everything, for more than a day.
       | 
       | Also blocking every domain found on any blocklist including CNAME
       | resolving.
       | 
       | And injecting my scripts trough mitm proxy that effectively
       | disable any fingerprinting for my whole home network and all the
       | mobile devices (they are all configured to use the proxy trough
       | ssh tunnel).
       | 
       | Some sites dont work. Do you think I care? Do you think I will
       | ssh home and change the settings for _your_ site as it is so
       | special, that I  "need" to have its content? Every content is
       | quadrupled on internet and if one site doesn't work, I go to
       | next, I couldnt care less.
       | 
       | Someone doesn't want me to be his visitor? I will cry a river
       | (not really), close the tab and find someone else while the site
       | will have one visitor less.
       | 
       | (thank you hacker news for playing it fair!)
        
       | losteric wrote:
       | Citing adblock feels like clickbait. Google Tag Manager can't run
       | ads so I don't follow the comparison. Marketing analytics could
       | always side-step anti-adblocking tools through server-side
       | tracking.
        
         | sodality2 wrote:
         | Server side tracking based on what, server access logs? That's
         | not particularly helpful compared to the info you get with
         | clientside analytics libraries.
        
           | matt_heimer wrote:
           | No, the gtag in the browser sends all the data to the server-
           | side proxy. Then on the server-side config you can pick which
           | parts of the data to share with 3rd parties. So there is
           | still client side data capture, its just reduced to one
           | component capturing the data.
        
         | fay59 wrote:
         | Saying that Adblock users want it 100% to block ads and 0% to
         | protect their privacy is a misleadingly narrow analysis, even
         | this use isn't completely effective.
        
         | matt_heimer wrote:
         | Adblockers block ads and tracking, if the new gtag manager
         | makes easier to defeat the tracking protections of an ad
         | blocker then it seems accurate.
         | 
         | I think the key thing here is that ad/tracking blockers often
         | rely on domains or requests being 3rd party. In the past it was
         | more work to hide the 3rd party trackers as 1st party, this
         | makes it easy so its more likely to happen now.
        
         | coffeefirst wrote:
         | Right. Everything in the article is wrong.
         | 
         | GTM is still GTM and can be trivially blocked; the _container_
         | itself isn 't moving server-side.
         | 
         | It's just gained the ability to proxy data to third parties
         | instead of needing to load scripts for every tracker. This is
         | better for performance, and should be explicitly in control of
         | exactly what data is passed on to where.
         | 
         | All you really lose is the ability to block a subset of
         | analytics scripts selectively.
        
           | probotect0r wrote:
           | How are you going to block it "trivially" if you don't know
           | which script to block? They recommend changing the name of
           | the GTM script, and paired with changing the content
           | slightly, you won't be able to tell which script is GTM and
           | which is actually important to the functioning of the site.
        
             | jacquesm wrote:
             | You'll know that after loading the first couple of bytes
             | though.
        
               | _flux wrote:
               | So they need to change the first couple bytes then,
               | automatically.
               | 
               | Essentially I don't understand how possibly could free
               | adblocking lists defeat advertisers or trackers if they
               | truly cared about them: simply have a system running with
               | the latest adblock lists against their test site, and if
               | it is able to filter them, have an engineer make a
               | modification--or have the system automatically pull up a
               | pre-made modification or even generate a new one. In
               | addition, the content-driving JS and the site JS could be
               | bundled in one and obfuscated.
               | 
               | Best functioning filters are secret ones and thus only
               | the technically minded minority has access to them.
        
             | c0balt wrote:
             | +It's gonna be very hard to detect once they actually
             | bundle up (which I suspect only a few will do) the tag
             | manager and obfuscate
        
             | gizzlon wrote:
             | If it's 99.99% the same I think we will manage :)
        
               | coffeefirst wrote:
               | This was my exact thought when I wrote that comment. Then
               | I remembered Manifest v3.
               | 
               | ITP, ETP, and plugins that can block requests based on
               | heuristics will make pretty short work of this. In
               | Chrome, come Manifest v3, plugins won't be allowed to.
               | 
               | So... this is all uglier and more complicated than I
               | thought.
        
             | dlubarov wrote:
             | Where does Google recommend changing the name of the
             | script? The author claims that they do, but their link just
             | recommends self-hosting the script. In Google's recommended
             | JS, the path is exactly the same, only the hostname is
             | different ("www.googletagmanager.com" replaced with
             | "<DOMAIN NAME>").
             | 
             | Self-hosting by itself might make blocking marginally more
             | difficult, but there are other reasons to do it:
             | 
             | - Browsers these days segment caches by origin, so there's
             | no caching benefit to using Google as a CDN.
             | 
             | - With HTTP2, a first-party request is likely to
             | immediately go through an existing (multiplexed)
             | connection, saving a handshake.
             | 
             | - It's arguably better for privacy, as users and
             | legislators seem to be concerned about links to Google
             | leaking IPs
             | (https://news.ycombinator.com/item?id=30135264).
        
           | [deleted]
        
           | iamacyborg wrote:
           | > GTM is still GTM and can be trivially blocked; the
           | container itself isn't moving server-side.
           | 
           | Not when the script sending data to the server side GTM is a
           | first party one.
        
       | jamesy0ung wrote:
       | Hack LocalCDN to inject modified scripts?
        
       | arvindamirtaa wrote:
       | I use brave which has a "Brave shield" that disables GTM from
       | loading altogether by default. Would that solve this issue?
        
         | viraptor wrote:
         | Depends how is implemented. Currently: possibly, but likely not
         | if all the steps were implemented.
        
       | miere wrote:
       | Do you believe ad-blockers could checksum these scripts or do
       | some sort of pattern recognition - like some anti-viruses do -
       | match and deny these scripts?
        
       | thenanyu wrote:
       | As someone who has spent a lot of time on both sides of this, I
       | think this is a great outcome, personally.
       | 
       | The most annoying part of ad-tech for me, as a user, was the fact
       | that I was running all sorts of random javascript, any bit of
       | which could blow up performance on my browser.
       | 
       | As someone who used to lead an e-commerce operation, I hated
       | running all of this crap in my users' browsers because I knew it
       | would get blocked randomly or cause hard-to-diagnose errors.
       | 
       | I eventually moved us to basically this approach using a home-
       | grown solution and everyone was happier. It was even more robust
       | because it just used session/cookie data and didn't require
       | running any javascript execution to work.
        
         | onion2k wrote:
         | All that random crap will still run in your browser though.
         | 
         | The important thing here is that Google are asking users to
         | proxy scripts from a Google server via a subdomain of their
         | site. That's relatively trivial to do as far as the code and
         | config goes, and not costly for the user or for Google. The
         | advantage to the site and Google is that those scripts now look
         | like first party files; Google are using a first part subdomain
         | to subvert the Same Origin Policy via a proxy.
         | 
         | Every other tracking and ad service will set up the same thing.
         | The reason it hasn't happened in the past is because it was
         | hard to configure. Google are giving every other service the
         | gift of explaining how to do it to users. Going to a website
         | that had 50 tracking bugs from 50 domains will now have 50
         | tracking bugs from 50 Same Origin Policy allowed subdomains,
         | all unique to that site, and all different so blockers will
         | have a much harder time working out what to block.
         | 
         | The code that runs in the browser doesn't change. The only
         | difference is where it appears to originate from.
        
           | GrifMD wrote:
           | That's inaccurate. You do still need to run a client side GTM
           | script that adds event listeners for specific actions (like
           | "clicks purchase button"). This is then sent to a server side
           | container with whatever first party identifier the site may
           | have (3rd party IDs aren't supported as there's no 3rd party
           | cookies from Facebook and the like). From there a server to
           | server network request is made to whatever tracking platforms
           | (GA, Google Campaign Manager, etc).
           | 
           | Most of the tracking script these days is well written, at
           | least the Google and Facebook libraries, so they generally
           | don't affect page performance, but some of the smaller
           | players have script that can slow down performance.
           | 
           | With server side GTM, only it's client side component needs
           | to run, everything else will be server side.
        
         | btdmaster wrote:
         | ?Por que no los dos? (Server-side and client-side spying
         | synergise. Which computer is spending resources transferring
         | telemetry?)
        
         | [deleted]
        
         | Raed667 wrote:
         | Been there, until you're instructed to inject ads in your
         | website, and then you're back to GTM again.
        
         | croes wrote:
         | The most annoying part for me is getting tracked against my
         | will.
         | 
         | So now it's worse.
        
           | Teever wrote:
           | Isn't it so strange that if you or I were to do these kinds
           | of things to an individual it would be considered creepy
           | cyber stalking but when companies do it they are rewarded?
        
             | snomad wrote:
             | No reason ad tech companies should have freedom to
             | associate real world data with online data. This seems like
             | the perfect candidate for a US state proposition.. no
             | company engaged in online ad tech may combine or allow any
             | other entity to marry online identities with real life.
        
             | gernb wrote:
             | Do what? Record who came in and out of your house?
        
               | RedComet wrote:
               | Actual it would be more like a company recording what
               | (physical) mail you read, when you read it, where you
               | were when you read it, how long you read it, where you
               | looked at on the paper, etc. You request data, they send
               | it to you.
               | 
               | For example, ad blocking is more akin to paying someone
               | to cut advertisements out of a magazine before you read
               | it.
        
               | culi wrote:
               | More like the street in front of your house including
               | people in their cars
        
               | 34679 wrote:
               | Violate an explicit request for privacy.
               | 
               | I would love to leave all of the blinds on the windows in
               | my home open all time, but I live in a neighborhood. The
               | price I pay for privacy is the cost of the blinds and the
               | action of closing them when I want privacy. When those
               | blinds are closed, it is not in any way acceptable for
               | anyone to come along and try to find a way to see around
               | or through them, even if they're trying to sell
               | something.
               | 
               | Nobody would be harmed in the above example any more than
               | they would be by having their privacy violated online.
               | Nobody is physically harmed, or had their property
               | stolen. They wouldn't even be inconvenienced in any a
               | way, so long as they are unaware of the intrusion.
               | 
               | Now for a personal experience that stuck with me and
               | helped shaped my views on privacy:
               | 
               | Many years ago I walked in on my girlfriend in the
               | bathroom, and she asked me to leave. I was going for
               | something in the medicine cabinet and thinking she just
               | didn't want me to see her on the toilet, I replied "I
               | don't mind" and continued toward the cabinet. She
               | exclaimed "But _I_ do! ".
               | 
               | Of course, she was right and I was wrong, because privacy
               | is about respecting the individual's desire for it.
        
               | smt88 wrote:
               | Bad analogy.
               | 
               | It's more like Target, Walmart, and Best Buy recording
               | everything you do in the store (where your eyes go, what
               | you say to your spouse, etc.) _and then selling that
               | information to random companies you 've never interacted
               | with_, including each other.
               | 
               | Together, they can create a comprehensive log of
               | everything you do outside (and inside!) your house and
               | secretly sell it.
               | 
               | This isn't even an analogy. With Alexa and Google Home,
               | we should expect that it's literally happening.
        
               | alexb_ wrote:
               | I'm pretty sure those big retailers are already doing
               | this. Given sufficient profit motive, you should always
               | assume the worst possible.
        
               | judge2020 wrote:
               | Why does selling the data matter? If it's fine to collect
               | but not sell it, people would already be fine with Google
               | Ads tracking as Google is solely in possession of that
               | data and will never sell it, lest their competitors gain
               | an edge by out-header-bidding Google (offering higher
               | profit margins to sites) with Google's own user data.
        
               | smt88 wrote:
               | > _Why does selling the data matter?_
               | 
               | It is somewhat galling for your private behavior to be
               | monetized.
               | 
               | But you're right that the selling itself is not the core
               | issue. The core issue is that it's being _shared_. The
               | monetization is an incentive to share, and that 's where
               | the problem lies.
               | 
               | By contrast, think about your doctor: they can't legally
               | sell your private data. If they share it with anyone, it
               | is for the express purpose of helping you, their patient.
               | No problem there! My doctor shares my data with their lab
               | testing partners and cloud vendor, and it doesn't bother
               | me at all.
               | 
               | Now imagine if my doctor could legally sell my data to
               | anyone and make even more money from me. We know with
               | 100% certainty that every hospital would sell that data
               | far and wide.
               | 
               | This is what adtech firms are doing, just with (slightly)
               | less sensitive data than my doctor has.
        
               | runeks wrote:
               | > By contrast, think about your doctor: they can't
               | legally sell your private data.
               | 
               | This is not a reasonable comparison. You choose to tell
               | the doctor private information because of patient-doctor
               | confidentiality. The other type of "private information"
               | is collected by observing you in public (e.g. in a
               | Walmart).
        
               | smt88 wrote:
               | > _You choose to tell the doctor private information
               | because of patient-doctor confidentiality. The other type
               | of "private information" is collected by observing you in
               | public (e.g. in a Walmart)._
               | 
               | I think this distinction is irrelevant. The salient
               | questions are:
               | 
               | - Is this information private and potentially damaging to
               | me?
               | 
               | - Do I expect [third party] to have access to it?
               | 
               | This is especially important if [third party] can be a
               | government. In the massive web of interconnected
               | buyers/sellers of adtech data, there is no reason to
               | expect that oppressive governments will be unable to get
               | anything they want.
               | 
               | But to address your point:
               | 
               | I absolutely do not expect "observing in a public place"
               | to include personal conversations and/or data about
               | exactly what products my eyes land on.
        
               | strogonoff wrote:
               | Imagine if Google offered a retail solution advertised as
               | "record who came in and out of your house". They would
               | offer a CCTV for free and run centralized face
               | recognition on everybody visiting. They'd give you a bit
               | of stats, but truly they would aggregate data on where
               | people go and build shadow profiles (supposedly to
               | facilitate ad targeting). And imagine 90% of households
               | were using it.
        
               | [deleted]
        
               | iptq wrote:
               | Isn't this literally what Ring does?
        
               | Teever wrote:
               | Yeah and isn't this stalking?
        
               | themacguffinman wrote:
               | You think installing cameras on your own property is
               | stalking? Putting aside that this is legal nonsense, are
               | you saying that the millions of private retail stores,
               | offices, and houses that install security cameras are
               | actually stalking and the majority of citizens that visit
               | grocery stores are stalking victims?
               | 
               | I mean, maybe you do believe that, but it's a little
               | ridiculous to freak out over something that most people
               | do and are used to. At most, it's an extension of the
               | status quo.
               | 
               | Edit: I suppose it's not that ridiculous if you think
               | most of the world is evil, but I am genuinely curious if
               | you believe that.
        
               | strogonoff wrote:
               | Individual businesses aren't stalking anyone if their
               | CCTVs are watching out for themselves. But as soon as
               | there is a centralized company offering the service and
               | gobbling all the data, and that company acts like Google
               | does with regards to web tracking, then it'd be in some
               | sense no better than stalking (or even worse, stalking at
               | scale).
               | 
               | If it only obtains the data to provide you the service of
               | knowing who comes in or out, and deletes the data as soon
               | as it's not needed anymore, there would be no question;
               | but that's not where profit is in a double-sided market.
        
               | themacguffinman wrote:
               | Like ADT? Like a lot of security companies that offer
               | monitoring solutions on behalf of clients, especially
               | smaller businesses and individual homeowners?
               | 
               | "gobbling all the data" is vaguely scary while being
               | totally meaningless. GTM data is fully managed by the
               | client, Google contractually does not randomly spy on it.
               | Many businesses would argue that they do delete user data
               | after they don't need it anymore, but analytics is useful
               | and therefore necessary for a fairly long time (many
               | platforms have natural retention limits, usually a few
               | years). Google themselves deletes user data on their
               | first party products after 18 months by default
               | (referring to things like Web & App activity and Location
               | history) and users can set it as low as 3 months,
               | approximately the same amount of time as security
               | footage.
               | 
               | Edited to correct a number and remove some snark
        
               | Teever wrote:
               | How can you feign obliviousness so much that you can't
               | see the difference between what ADT was doing in 1995 and
               | what Google is doing in 2022?
        
               | inlined wrote:
               | You're describing the modern experience in a grocery
               | store
        
               | eru wrote:
               | Would be a bit creepy sure. But who am I to judge what
               | other people install in their houses? I don't have to go
               | and visit them, if I don't like it.
        
               | judge2020 wrote:
               | So this is only a problem if the person thinking of
               | visiting their neighbors' or friends' house has an issue
               | with it. Why can't I install such a system if I want to?
               | Why does it matter that 90% of households use this
               | system?
               | 
               | In fact, because 90% of households use this system,
               | doesn't that mean society at large agrees that this is an
               | OK thing to have? We all opt for wearing clothes only
               | because society at large has agreed that wearing clothes
               | is a requirement; there is no law of nature mandating
               | this, and select small groups of people congregate in
               | nudist colonies to escape from this societal requirement.
               | Even on the non-private side, if I don't like clothes,
               | why should I be forced to enter government buildings (for
               | official government business such as court appearances)
               | with them on? Surely society shouldn't be forced to make
               | accomodations for me, just because I have a different
               | opinion on these topics. If 90% of households did in fact
               | use such a system, it would be the new normal because
               | it's a nearly universal collective opinion on the
               | technology. A society almost never caters to those that
               | are the ultra-minority if it inconveniences the 90% or
               | directly challenges the 90%'s own freedoms and choices
               | when it comes to their lives, especially when that's in
               | regards to something as low-impact as what sort of
               | privacy visitors to a residence have while on that
               | property.
        
               | Teever wrote:
               | > because 90% of households use this system, doesn't that
               | mean society at large agrees that this is an OK thing to
               | have?
               | 
               | And if 90% of households have slaves doesn't that mean
               | that society at large agrees that this is an OK thing to
               | have?
        
               | judge2020 wrote:
               | Yes. Slavery was OK in the US for a long while. If things
               | hadn't been done to get this changed in the US, it would
               | still be seen as an OK thing to do, and in reality no
               | higher power or law of nature would stop that, even in
               | $current_year - evidenced by how worldwide modern
               | slavery/forced labor is still going strong[0].
               | 
               | My point is that there is no correct moral compass, no
               | general rule as to what behavior is good or evil and no
               | arbitrator that will correct the wrongs humans are doing
               | in the world. Society is only governed by itself, and
               | thus a 'supermajority' of ideals is what will reign over
               | the superminority in terms of law and general consensus.
               | If society accepts and encourages one company to control
               | an absolute record of human movement and presence, it's
               | not going to be stopped and that majority isn't going to
               | cater to the small portion of society that doesn't agree.
               | 
               | 0: https://en.wikipedia.org/wiki/Slavery_in_the_21st_cent
               | ury#St...
        
               | FeepingCreature wrote:
               | Are you asserting that it is your _current_ opinion that
               | slavery was _morally OK_ in the US, because it was
               | morally _accepted_ at the time?
               | 
               | (Warning: this is a trap question, do not answer yes, the
               | only socially accepted answer is no)
        
               | brnaftr361 wrote:
               | Dru,
               | 
               | I'm gonna take an adversarial point of view here. Wrong
               | is wrong, and the magnitudes aren't really comparable at
               | the resolution of the individual. At the maximum,
               | according to Statista, there were about 4mn slaves. There
               | are about 5bn people online, out of what is projected to
               | be 8bn. While there are certainly cultural boundaries,
               | that 5bn almost certainly interfaces with Google. So
               | taking a step back and looking at the magnitude implied
               | by the scale, and the outsized power of Google in
               | virtually every facet of society, I wonder if it really
               | is stepping out of line. Keyword dragnets, indefensible
               | tracking... What's next?
        
               | FeepingCreature wrote:
               | Purely numerically comparing it, assuming slavery counts
               | as a life spent in suffering, and there's a 1:1000
               | factor, given a forty year life expectancy, Google must
               | cause the equivalent of 14 slavery-equivalent-suffering-
               | days or more to be worse.
               | 
               | How many days of back-breaking labor and abuse would you
               | put in to get freedom from Google tracking for the rest
               | of your life? For me at three days, it'd be arguable;
               | three weeks would be a stretch. (Of course, I have no
               | actual experience to compare.)
        
               | drusepth wrote:
               | Not the guy you're responding to, but this trap question
               | seemed like you either misunderstood their comment or are
               | unintentionally putting words in their mouth.
               | 
               | Their comment explicitly subscribes to a form of ethical
               | relativism [1], which argues that there is no universal
               | concept of "morally right" or "morally wrong", and that
               | morals are determined solely by the society judging them
               | at that time.
               | 
               | [1] >Ethical relativism is the theory that holds that
               | morality is relative to the norms of one's culture. That
               | is, whether an action is right or wrong depends on the
               | moral norms of the society in which it is practiced. The
               | same action may be morally right in one society but be
               | morally wrong in another. For the ethical relativist,
               | there are no universal moral standards -- standards that
               | can be universally applied to all peoples at all times.
               | The only moral standards against which a society's
               | practices can be judged are its own. If ethical
               | relativism is correct, there can be no common framework
               | for resolving moral disputes or for reaching agreement on
               | ethical matters among members of different societies.
               | 
               | >https://www.scu.edu/ethics/ethics-resources/ethical-
               | decision...
               | 
               | It is not a particularly helpful take in an ethical
               | debate (which this whole privacy thread is) outside of
               | making a populist argument ("if everything thinks X is
               | morally acceptable, then it is; who are you to say it's
               | not?").
               | 
               | That said, I'm not sure I'd want to make the loaded
               | comparison of equating "taking notes of who does what in
               | your house" to slavery. One of these things is very
               | clearly significantly worse than the other.
        
               | FeepingCreature wrote:
               | Right, I'm saying moral relativism ends up in
               | inacceptable or at least widely not accepted answers as
               | soon as you apply it to charged topics. It sounded to me
               | like they were making a relativism argument, and I wanted
               | to highlight this - to give them the opportunity to avoid
               | saying that slavery is acceptable (even in the past) -
               | while at the same time warning them against walking into
               | this position unintentionally.
               | 
               | I'm not saying it _should_ be unacceptable, relativism is
               | an interesting position with some upsides, such as that
               | the future, if relativist, will not judge us harshly for
               | our undoubtedly manifold transgressions by their
               | standard, but  "slavery was okay actually" is still
               | something that one should, if at all, say with deliberate
               | intent, not as an accidental implication.
               | 
               | edit: To clarify my own view, I think that inasmuch as we
               | now think that slavery was wrong, we have _gained
               | understanding_ - that slavery was just as wrong at the
               | time, at least that it followed from moral precepts that
               | were already believed, but this fact was obscured by the
               | social and economic reality that people lived in.
               | Evidence for this would be that people were already
               | arriving at the view that slavery was wrong based on
               | reasoning that matches, in hindsight, our own.
               | 
               | A good candidate for a similar moral mistake that we'd be
               | making is, of course, the meat industry - meat is tasty
               | and vegetarianism is effort. But I would expect the
               | future to condemn meat-eating for the same reasons that
               | vegetarians today condemn meat-eating, indicating moral
               | progress (or at least technological progress reducing
               | moral effort) rather than value drift.
               | 
               | I'm not sure that morality always works that way, to be
               | clear, but I do think it works that way in these specific
               | cases.
        
               | sgjohnson wrote:
               | I find it hard to believe that no Persian Gulf countries
               | made that list. I was under impression that most of the
               | manual labour workforce in places like UAE, Saudi Arabia,
               | Qatar and Kuwait are slaves imported from the Indian
               | subcontinent.
        
               | [deleted]
        
               | somenameforme wrote:
               | That's not even the half of it. It's not only building a
               | record of who came in and out, but what they did, where
               | they went, what or who they "engaged" with in the house,
               | and arbitrarily more granular information. And the person
               | visiting your house, on average, has no clue any of this
               | is happening.
        
               | bskrobisz wrote:
               | And leave a webcam on the door of every single person I'm
               | professionally engaged with, to record their visitors?
               | Use it to understand where each of those persons spends
               | all of their time, to the best of my capability? Learn
               | who has what vices, and sell that information (or a
               | service to employ it) to anyone who would take advantage?
        
               | Teever wrote:
               | > Do what?
               | 
               | All of the things that these companies do to monitor and
               | track as much of the population as they can.
               | 
               | What I'm saying is it's funny because it's one of those
               | things that's apparently legal to do in the aggregate but
               | not individually?
               | 
               | Imagine if someone started up a business to track Google
               | employees.
        
               | Firmwarrior wrote:
               | Man, that's a great idea
               | 
               | Hire a bunch of PIs to follow and publicly report on all
               | the movements and actions of every exec you can manage at
               | Google, Facebook, and smaller/shadier ad companies
        
               | Teever wrote:
               | https://en.wikipedia.org/wiki/Sousveillance
        
           | nine_k wrote:
           | Blocking of _feigning_ responses to particular remote APIs is
           | still better than having to run a bunch of random tracking JS
           | snippets, because without one of them a page just errors out.
        
         | brundolf wrote:
         | I have mixed feelings about it, even just as a user. There are
         | two reasons people block tracking scripts: 1) privacy, and 2)
         | to stem the deluge of crap that marketing departments dump onto
         | the page, harming performance (both load-time and otherwise)
         | [1].
         | 
         | This basically gives everyone the benefit of #2, even if they
         | don't or can't use an ad blocker. That's pretty cool, in
         | isolation. But of course it also makes it much harder to
         | accomplish #1.
         | 
         | [1] I've seen React-based websites with literally 10x as much
         | JavaScript (by weight) coming in from GTM and other third-party
         | marketing vendors, as the amount powering the actual app
         | functionality. This happens (partly) because every single ad
         | provider has you load their own arbitrary JS bundle onto the
         | page, just so they can measure conversions. This is obscenely
         | inefficient (and frankly, even though it makes things easier to
         | block, in some ways it's potentially a lot more
         | insecure/privacy-invading). People on here complain about
         | frameworks ruining web performance, but in reality GTM is far
         | more responsible (or has been, so far).
        
           | ghostpepper wrote:
           | Don't forget about ad-served malware
        
             | brundolf wrote:
             | GTM doesn't serve ads though, so my understanding is the OP
             | doesn't apply to ads, only trackers
        
       | sorry_outta_gas wrote:
       | Man, screw the web.
        
       | stefan_ wrote:
       | Any organization still running Google Tag Manager and allowing
       | random marketing people to insert whatever someone told them to
       | in a webinar must be having a death wish when the GDPR exists.
       | You would think security teams would have put an end to that
       | madness years ago but here we are.
        
         | foxfluff wrote:
         | You would think _legal_ would have put an end to that madness..
        
       | antattack wrote:
       | I just use different browser for different activities. I search
       | with Firefox (w/ Ublock, Adblocker) - when I'm ready to buy I use
       | Chrome.
        
         | nine_k wrote:
         | Why not just use Firefox containers?
        
           | timbit42 wrote:
           | I use Firefox containers but my Firefox is locked down too
           | tight for online shopping so I use a different browser for
           | making purchases.
        
             | johnny22 wrote:
             | firefox still has profiles, so you could use a profile
             | that's not locked down instead. Although you'd probably
             | wanna use a differnt theme on both to distinguish them.
        
         | Godel_unicode wrote:
         | What do you think this buys you?
        
           | antattack wrote:
           | Financial transactions provide more (precise) telemetry for
           | fingerprinting.
        
       | [deleted]
        
       | newscracker wrote:
       | _> How can adblockers react?
       | 
       | ...
       | 
       | > Automatically detect these "1st party" calls to the "proxy"
       | server via the URL parameters sent. Except that these URL
       | parameters will change from one site to another, depending on the
       | library used, the page viewed, etc
       | 
       | > Detect the javascript library responsible for calls to the
       | "proxy" server to block its execution. Except that you should not
       | simply detect the javascript library provided by Google, but
       | potentially all the javascript tracking libraries, even home
       | libraries._
       | 
       | Seems like this would be a great case for AI/ML. I say that in
       | half jest.
       | 
       |  _> Block the IP addresses of these proxy servers._
       | 
       | This seems doable, even with the caveats included in it.
       | 
       | Even if these measures work on some sites and not others, they
       | would be valuable.
       | 
       | Meanwhile, please get your non-tech circle to use ad blockers
       | and/or browsers that support ad blockers on desktops, laptops and
       | mobile. And instruct them that browsers that don't support ad
       | blockers are from a "be evil corporation".
        
       | throwawaygjdbsj wrote:
       | You didn't think Googles effort to kill third party cookies was
       | to help the people did you?
       | 
       | It's a ladder pull.
        
       | pcthrowaway wrote:
       | Can someone explain how they claim that TMS is running on 31.9%
       | of top 10 million Alexa websites if Google Cloud itself only has
       | 7% market share[1] (compared to AWS at 32% and Azure at 19%), if
       | the TMS relies on the site being hosted on Google Cloud?
       | 
       | [1]: https://www.parkmycloud.com/blog/aws-vs-azure-vs-google-
       | clou...
        
         | pixeldetracking wrote:
         | Today, most websites don't user server-side tagging from
         | Google, but the "standard" Google Tag Manager (with 3rd party
         | tags running on the browser)
        
       | [deleted]
        
       | tpoacher wrote:
       | > How can adblockers react?
       | 
       | They shouldn't. Perhaps it's time to stop treating a behavioural
       | problem as a technological one.
       | 
       | Perhaps instead a movement needs to start where if a website uses
       | these technologies there's a way to inform them they've just lost
       | a customer. Technology can help by automatically detecting these
       | evils, aborting loading the page, then informing the webmaster of
       | their offence, and the community of the offending page.
        
       | rhizome wrote:
       | This is not a well-written article.
        
       | zwaps wrote:
       | Crazy how evil Google is. Just wow.
       | 
       | Since this runs entirely on the domain of the website, it can
       | easily ignore your privacy rights, with Google more or less
       | washing their hands clean of it.
       | 
       | Indeed, if we take blocking trackers as expression of consent,
       | the only possible reason this exists at all is to illegally
       | circumvent privacy preferences.
       | 
       | In other words, if you work for Google, you are literally working
       | for a criminal organization. How times have changed.
       | 
       | It seems the only possible option to retain privacy rights given
       | to us by law (eg in the EU) is to disable JavaScript and cycle
       | IPs or other fingerprinting features. None of that is realistic.
       | 
       | As a EU citizen, i hope that our ineffectual administration at
       | least tries to fight this somehow. Of course, there is little
       | hope.
        
         | Cederfjard wrote:
         | Not taking a moral stance here, just curious what laws you
         | think have been broken in this instance?
        
           | RamblingCTO wrote:
           | Technically none. But google helps circumvent protections
           | that would prevent illegal cases where website owners are
           | breaking the law. Now we can't defend ourselves any more.
           | Would be fun to see if any law makers would consider this
           | abedment (?) or even go directly after google for this kind
           | of thing.
        
         | shadowgovt wrote:
         | Google explains the purpose of server-side tagging here:
         | https://developers.google.com/tag-platform/tag-manager/serve...
         | 
         | The main benefits are performance and security (performance
         | because the tagging can be online with other resource requests,
         | so user agents aren't pausing on additional requests to third-
         | party resources).
         | 
         | This system is giving site owners a fancy way to do analytics
         | they could build into their own server. Hardly evil as long as
         | it's disclosed and managed in a GDPR-compliant fashion.
        
           | pixeldetracking wrote:
           | I agree, thought it has to be done properly (and most
           | marketers are not used to that currently)
        
         | manholio wrote:
         | > Of course, there is little hope.
         | 
         | I think our hope are technical solutions:
         | 
         | - No 3rd party cookies or equivalents, fully compartmentalized
         | browsing, no automated cross-domain GETs/POSTs, no domain can
         | leak data to another domain without manual intervention
         | 
         | - No User-Agent leak, just a standards compliance level ex.
         | HTML/5.0
         | 
         | - No Java-Script leaks, fonts or any other way to do client
         | fingerprinting
         | 
         | - Cycle your IPv6 addresses or even use persistent IP-domains
         | binding, with OS support, in a Tor-like manner.
         | 
         | - & Many more
         | 
         | It will break the current web yes, but the web needs a do-over,
         | it has become a toxic soup of massive surveillance.
        
           | marcosdumay wrote:
           | None of those have any chance of helping.
        
             | manholio wrote:
             | Really, none of them, not even a chance? And you've
             | conjured that conclusion using your extraordinary powers of
             | argumentation, perchance.
        
         | Fice wrote:
         | > Crazy how evil Google is.
         | 
         | And the even worse evil are the website owners who betray their
         | own users by placing third-party trackers on their own sites.
        
         | tinus_hn wrote:
         | If the scripts are hosted on the separate domains they don't
         | have access to some global state and there is no cross site
         | tracking.
        
         | beagle3 wrote:
         | What is their means to correlate users between sites, though?
         | On IPv6, the IP itself is often enough (or IP+Browser/OS
         | version).
         | 
         | Currently, at home, I'm behind a CG/NAT (and with a somewhat
         | fingerprint resistant setup - rotating user agent, blocked
         | canvas, a few other things). What would they use to correlate
         | my identity across sites, when there's no common "google.com"
         | cookie to anchor against?
        
         | catfishx wrote:
         | Google: "Don't be evil"
         | 
         | Wat?
        
         | dxdm wrote:
         | > our ineffectual administration
         | 
         | It always saddens me to see EU citizens talk in absolutes like
         | that. With some exceptions, and by comparison, we have some of
         | the best governments in the world, and, for all its faults, the
         | EU has been a huge net positive. Perpetuating these overly
         | negative stereotypes just aids populists in replacing our good
         | governance with the other kind that we see all over the world.
        
           | digitalengineer wrote:
           | Here is an overview of all GDPR related fines. I often show
           | it to clients to help them understand what could happen.
           | https://www.enforcementtracker.com/
        
           | raspberry1337 wrote:
           | >a huge net positive
           | 
           | A huge net positive for buisness, that's for sure. There are
           | currently over 25,000 lobbyists in Brussels and Berlin [1].
           | As for the citizens, that is up to debate, and highly
           | individual.
           | 
           | Truckers in Sweden, for example, that currently find
           | themselves competing with truckers from all over europe who
           | also fill the tank in countries with far cheaper gas, cant
           | really be said to enjoy positive gain from the EU [2].
           | 
           | [1] https://www.economist.com/business/2021/05/13/the-power-
           | of-l...
           | 
           | [2] https://www.transportarbetaren.se/lavinartad-okning-av-
           | tredj...
        
             | mingusrude wrote:
             | I am not denying that there are problems for truckers in
             | Sweden caused by open borders to other EU-countries and
             | that those problems should be fixed. However, without EU
             | there would probably be a lot less stuff to truck around.
        
               | raspberry1337 wrote:
        
             | jsiepkes wrote:
             | > who also fill the tank in countries with far cheaper gas
             | 
             | So we are talking here about inter-country transport,
             | right? Because I don't think it's very econimical to fill
             | up your gastank in Poland if your driving deliveries
             | locally inside Sweden? That will probably not be a net-win.
             | 
             | If you are a Swedish company importing from for example
             | Poland you could always let a Polish transport company
             | handle the transport. The EU didn't change much about that.
             | A Swedish trucker driving to Poland could also fill up it's
             | truck in Poland with cheap gas.
             | 
             | So what did the EU do that made cheaper gas more of an
             | competitive advantage then it was before?
             | 
             | BTW gas prices are something that Swedens goverment
             | themselve handle...
        
               | raspberry1337 wrote:
               | I'm not a trucker, so you would have to ask them about
               | the gas they complain about. But there are others more
               | obvious issues mentioned by the unions by international
               | trucking - they have to compete with companies utilizing
               | slave labour and sometimes even cases of trafficking.
               | Hence my point that benefits of the EU is highly
               | individual. Many have surely won, such as large
               | companies, and many have lost.
               | 
               | >So what did the EU do that made cheaper gas more of an
               | competitive advantage then it was before?
               | 
               | Enable all european truckers to work anywhere.
               | 
               | >BTW gas prices are something that Swedens goverment
               | themselve handle...
               | 
               | I don't see how this is relevant to anything said
               | previously, and yes, that is quite obvious.
        
               | jsiepkes wrote:
               | > I'm not a trucker, so you would have to ask them about
               | the gas they complain about.
               | 
               | You presented it as a (I presume good) example of your
               | point. So I'm asking you because it definitly does not
               | sound logical.
               | 
               | > Enable all european truckers to work anywhere.
               | 
               | That's not an answer to the question what the EU has to
               | do with cheap gas prices in countries like Poland being a
               | issue for a Swedish truck driver. A Polish truck driver
               | working in Sweden is going to bring his own cheap gas
               | from Poland and undercut Swedish transport companies? It
               | just doesn't make sense how that is related to allowing
               | to work everywere.
               | 
               | The wages could be a problem, sure, but that gap has also
               | been largely plugged [1]. But gas prices...?
               | 
               | > I don't see how this is relevant to anything said
               | previously, and yes, that is quite obvious.
               | 
               | Its relevant because if it's a real problem Sweden can
               | lower taxes on the gas prices in order to remain
               | competitive. That's not something the EU needs to do.
               | 
               | My point is that local politicians are quick to point to
               | the EU. However it wasn't local politicians that managed
               | to for example get the mobile roaming fee's gone for
               | good. If you want to have a laugh just look at the UK.
               | Vodafone et al said the roaming costs wouldn't return
               | after brexit. Yet somehow the roaming costs are back for
               | UK citizens...
               | 
               | [1] https://www.euractiv.com/section/road-
               | safety/news/controvers...
        
               | raspberry1337 wrote:
               | >You presented it as a (I presume good) example of your
               | point. So I'm asking you because it definitly does not
               | sound logical.
               | 
               | It doesn't sound logical to you that companies based in
               | Sweden who endure some of the highest gas prices in the
               | world does not want to compete with companies based out
               | of eastern european companies with far cheaper gas -
               | because they could just fill the tank outside of Sweden
               | themselves?
               | 
               | As I said previously, I'm not a trucker myself, so I
               | don't wanna go into the specifics, but that is one reason
               | their union cites among others. And I don't find it THAT
               | hard to imagine that no, it is not as simple as to just
               | fill your tank outside of the country where the
               | competition does.
               | 
               | > but that gap has also been largely plugged [1].
               | 
               | Your source is a proposal, critized by western unions as
               | mentioned by your own posts. The proposal went through a
               | compromise but is still being challenged in court by
               | eastern european nations [1]. Anyway its too late,
               | considering the EU is currently in a trucking crisis,
               | that's what happens when you undercut a workforce for
               | decades and suddenly demand increases rapidly.
               | 
               | >Its relevant because if it's a real problem Sweden can
               | lower taxes on the gas prices in order to remain
               | competitive. That's not something the EU needs to do.
               | 
               | And Sweden has high gas prices to try combat climate
               | change, but it can lower those measures to be able to be
               | competetive with the EU? How does this lead to an overall
               | 'net benefit' through the EU, generally and individually,
               | when the ecosystem collapses?
               | 
               | >My point is that local politicians are quick to point to
               | the EU. However it wasn't local politicians that managed
               | to for example get the mobile roaming fee's gone for
               | good. If you want to have a laugh just look at the UK.
               | Vodafone et al said the roaming costs wouldn't return
               | after brexit. Yet somehow the roaming costs are back for
               | UK citizens...
               | 
               | I was in UK when brexit came through and I still remember
               | all the headlines about how severe and devastating the
               | consequences were gonna be, yet I've still to see them
               | realize. My question is, in the case of Vodafone, why
               | wouldnt one company just not use roaming costs and
               | undercut the competitors?
               | 
               | [1] https://www.europaportalen.se/2021/03/sverige-backar-
               | nya-tra....
        
               | MrMan wrote:
               | I think the underlying problem is that Sweden taxes gas
               | very high, very good reasons. Poland, being a regressive
               | climate denying conservative place, relatively speaking,
               | lets gas be at a natural price.
               | 
               | In the US trucking companies would just relocate to a
               | state with cheaper gas, but maybe Swedish people dont
               | want to move to Poland, and they also want fossil fuels
               | taxed across the entire EU, so they feel aggrieved.
        
             | jevgeni wrote:
        
               | raspberry1337 wrote:
        
             | zambal wrote:
             | I'm not sure this is a convincing example of policy that
             | results in a net negative? It seems to be a positive for
             | truck drivers from other parts of Europe. Maybe for most EU
             | citizens too if it leads to lower transport prices?
        
               | raspberry1337 wrote:
               | Hence the word 'individually'. Great for truckers from
               | poorer countries with weak or no unions sure, and great
               | for companies that get cheaper trucking.
        
           | Chris2048 wrote:
           | On what basis?
           | 
           | For all it's faults Google was great. Now it isn't.
           | 
           | Why wouldn't we think the EU is just the same, but on a
           | longer timespan. Maybe if we had been more critical of google
           | in the beginning, despite it's initial comparative goodness,
           | it would have found it harder becoming rooted.
        
           | avgcorrection wrote:
           | Really fits the EU fan stereotype to immediately complain
           | that someone expressing their subjective opinion "aids
           | populists".
           | 
           | Maybe they are wrong that the EU is ineffectual. If so, just
           | argue against that.
        
             | jevgeni wrote:
             | You're not exactly leading by example, arguing off a
             | stereotype...
        
               | avgcorrection wrote:
               | Are you charging me with hypocrisy? Ok here's the
               | difference:
               | 
               | - "Ineffectual EU": this could be a well-informed or
               | badly informed opinion. Or it could be a lazy stereotype.
               | The OP did not elaborate so we have no way of knowing
               | that at this point.
               | 
               | - "EU stereotypes - aids populists": the reasoning or
               | association being drawn is right there in the post--You
               | said A (or rather my interpretation of A) and that causes
               | B.
               | 
               | My own point was simply that one can make a counter-
               | argument instead of complaining about how a certain
               | assertion aids populists.
               | 
               | Could my point have been made without the EU fan
               | stereotype charge? Sure. But taking the high road at all
               | costs is not my personal policy and responding tit-for-
               | tat is OK in my book.
        
               | jevgeni wrote:
               | Firstly, the "ineffectual EU" stereotype is a well-known
               | trope of anti-EU populist politicians, so I'm not sure
               | what more should be proven to you?
               | 
               | Secondly, you say yourself, that OP does not in any way
               | support their "ineffectual EU" statement, which is
               | according to you not a problem. Not once did you see it
               | as a problem. In fact, you go out of your way to hide
               | away the implied associations in zwaps comment.
               | 
               | But when dxdm points out that it's a populist opinion,
               | then you become the debate police.
               | 
               | Yes, that's hypocritical.
        
               | avgcorrection wrote:
               | A problem? It's neither here nor there--people spout off
               | all sorts of opinions on HN or any fora. So no--it's not
               | a problem. It's just an opinion, not some vigorously
               | well-researched argument.
               | 
               | People can say that the EU is the best thing since sliced
               | bread--also not a problem.
               | 
               | I'm not a fan of the EU but I'm not going to accuse
               | people who like the EU that they are "aiding the
               | technocrats of Brussels" (or some similar over-the-top
               | rhetoric).
               | 
               | Yes. I do take issue with jumping to the "aid populists"
               | conclusion from merely _two words_. Saying that some off-
               | hand Internet comment is aiding authoritarians--because
               | that's surely the implication of "the other kind [of
               | governance] that we see all over the world"--is
               | hysterical.
        
           | dkjaudyeqooe wrote:
           | That's true, but EU governance is byzantine to say the least.
           | I realise that this is a political necessity, but at some
           | point people have to understand that we're losing a majority
           | of the benefits while increasing costs in having such a
           | cumbersome arrangement.
           | 
           | Maybe with Russia being so aggressive people will realise
           | unity and cooperation should be a priority.
        
             | toyg wrote:
             | _> That 's true, but EU governance is byzantine to say the
             | least._
             | 
             | That's largely because the fight for primacy between
             | continental authorities and national ones is still ongoing.
             | Unlike the US, where (beyond the occasional tactical
             | posture) Congress, Presidency, and Supreme Court, have long
             | been established as fundamentally supreme to their
             | equivalent in local states, for the EU this has not yet
             | been the case in many areas. Even the courts of one of the
             | pillars of the union, Germany, recently refused to certify
             | such primacy, and are currently in the process of being
             | sanctioned.
        
           | dontlaugh wrote:
           | I agree that it's not ineffectual. It's very effective at
           | imposing austerity, privatisation and deregulation,
           | especially on the periphery countries. It's also effective at
           | encouraging foreign ownership of industry and exploitation of
           | migrants.
           | 
           | On occasion, the EU does something that is accidentally
           | useful to most people. But in general, it's bad for all
           | workers and even businesses of the periphery countries.
        
           | southerntofu wrote:
           | The EU had some great time not long ago but it lost its way.
           | Now apart from GPDR what was the last good news you heard
           | from this EU? Was it about automatic censorship filter? About
           | Frontex turning into a military organization designed to help
           | people die at sea?
           | 
           | From some perspective, the EU is much better than my local
           | corrupt/authoritarian government (France) and effectively
           | serves to keep french abuses of power in check (though it
           | always takes 5+ years of litigation to reach the European
           | Court of Human Rights or the ECJ). But in even worse-off
           | countries like Hungary the EU is essentially powerless
           | against human rights abuses.
           | 
           | Also in France the EU had zero negative impact because the EU
           | is more or less controlled by France (and a handful other
           | countries) so the neoliberal anti-social policies are usually
           | already in place before they became mandatory on a european
           | level, but in some EU countries the EU is the reason your
           | kids can't study, your cousin lives on the street, and your
           | grandma can't afford healthcare. I'm thinking about Greece
           | among others here, where EU has put enormous pressure on an
           | entire country to pay for banking shenanigans and created
           | enormous suffering for the entire population just to pay of a
           | few french/german banks who can well do without (and without
           | whom we could do well, as well).
           | 
           | So it's not exactly one-sided. And in fact, we could make the
           | argument corruption and anti-democratic policies in the EU
           | (anti-social regulations, proposals ignored by the parliament
           | which has very little power compared to the commission) is
           | part of what's led to the new rise of fascism across Europe.
           | To keep Greece as an example, people massively voted for
           | Tsipras a few years back, but under Troika pressure he took
           | away _all_ his campaign promises and sent the riot cops
           | against the local population just like the previous
           | government. So now they have a right-wing authoritarian
           | government who 's cracking down even harder on social
           | services and launched a military assault on the only free
           | commune of the capital (Exarchia) where life was a little
           | less worse than elsewhere around the country.
           | 
           | Is it supposed to be that hard to keep only the good stuff
           | and say fuck you to bankers and other suit-and-tie people?
        
           | peoplefromibiza wrote:
           | > It always saddens me to see EU citizens talk in absolutes
           | like that.
           | 
           | Unfortunate there are many European enemies of the EU.
           | 
           | It doesn't even have anything to do with EU administration:
           | EU can't prevent Google trying to trick users into leaking
           | their privates data and habits.
           | 
           | Not at least until Google reveals their plans on how they're
           | gonna do it.
           | 
           | On a final note: we accepted two non-democratic countries in
           | EU, Poland and Hungary, and these are the results.
           | 
           | They infected all the other countries, like COVID-19 has done
           | with people.
        
             | anhner wrote:
             | I don't think it's fair to put Poland and Hungary in that
             | basket. It's not like they were like this when they joined
             | the EU. They slowly drifted towards anti-EU sentiment over
             | the years thanks to populist politicians. The same can
             | happen to any country. The same happend to Britain.
        
               | darebak wrote:
               | Or they slowly drifted towards anti-EU sentiment due to
               | the EU.
        
               | peoplefromibiza wrote:
               | > Or they slowly drifted towards anti-EU sentiment due to
               | the EU.
               | 
               |  _Poland, through 7 national and 17 regional programmes,
               | benefitted from EU funding of EUR 91.3 billion under the
               | 2014-2020 ESIF programmes (as of January 2022). This
               | represented an average of 2 400 euro per person in the
               | 2014 population_
               | 
               | they didn't drift
               | 
               | they already had it in their belly, they simply hid it to
               | take EU money and build their anti-democratic platforms.
               | 
               | Don't get fooled by appearances.
               | 
               | People of Hungary and Poland are not responsible for
               | what's happening to them and to their countries and they
               | do not deserve it.
        
               | darebak wrote:
               | I am not sure what are you getting at? Money is not
               | significant factor in anti-EU sentiment, insisting it is
               | only increases that sentiment.
        
               | peoplefromibiza wrote:
               | Repetita Iuvant
               | 
               |  _they didn 't drift
               | 
               | they already had it in their belly, *they simply hid it
               | to take EU money and build their anti-democratic
               | platforms*._
               | 
               | Money was the *most* important factor.
               | 
               | The anti-eu sentiment *was already there*
               | 
               | They simply did not have the money to lead, they were
               | just some anti-communist nut.
               | 
               | Now they are uber rich nuts.
               | 
               | So yeah, in a way it was EU fault, because they invited
               | them in and gave them a lot of money instead of leaving
               | them in the good hands of uncle Putin.
        
               | [deleted]
        
             | dessant wrote:
             | > we accepted two non-democratic countries in EU, Poland
             | and Hungary, and these are the results.
             | 
             | I can't speak for Poland, but the political landscape of
             | Hungary was different when it joined the EU, and the
             | country was by no means considered non-democratic or EU-
             | skeptic.
             | 
             | > They infected all the other countries
             | 
             | The EU was infected by rising inequality and the
             | degradation of purchasing power by the middle class, which
             | is a global issue that gives an opportunity for populists
             | to gain power, and for the population to find scapegoats,
             | like pointing fingers at a foreign country.
        
               | estrai wrote:
               | Poland's political landscape has also changed since they
               | joined the EU, perhaps in a less spectacular way than in
               | Hungary. Both countries are democracies, current leaders
               | were elected in democratic elections. It's the adherence
               | to the rule of law that's an issue in both cases.
        
               | JumpCrisscross wrote:
               | > _Both countries are democracies, current leaders were
               | elected in democratic elections_
               | 
               | Elections in which the ruling party has no real chance of
               | being deposed, and thus no incentive to compete, aren't
               | democratic.
        
             | pqs wrote:
             | One can argue that the EU itself is rather undemocratic, as
             | the Parliament does not hold much power, and there isn't a
             | clear separation between executive and legislative, as the
             | Commission and the Council of Ministers both participate in
             | the process.
        
               | [deleted]
        
               | peoplefromibiza wrote:
               | > One can argue that the EU itself is rather undemocratic
               | 
               | Of course one can.
               | 
               | It doesn't make it correct though.
        
               | blibble wrote:
               | it's the only parliament in the world that can't
               | legislate
        
               | peoplefromibiza wrote:
               | repetita iuvant #2
               | 
               |  _You can of course think it
               | 
               | It doesn't make it correct though_
        
           | thenaturalist wrote:
           | Agree completely with your voice there.
           | 
           | In fact, I think especially when you look at digital privacy
           | and curbing ever more intrusive tracking practices, the EU
           | has been THE most engaged international body by far. Of
           | course it's a game of cat and mouse, but advertisers will do
           | what advertisers do and when the practice is exposed don't
           | think it'll go unnoticed.
        
           | prox wrote:
           | I agree. I understand people like to talk in this way to show
           | their emotional connection to the topic, but it's not very
           | helpful and like you mention, too absolute.
           | 
           | It's a system in progress, and we need to be invested in its
           | ideals (fair, just, democratic)
        
             | saiya-jin wrote:
             | Most often such comments come from eastern parts of Europe,
             | where nationalistic movements have a nice resurgence in
             | past few years. A prime example is Czech republic, a very
             | euro-skeptical nation despite all the benefits it brought
             | them. Hungary would be another one.
             | 
             | That being said, as somebody coming from east too and
             | seeing clearly all the direct and indirect benefits of EU,
             | its far from ideal. The whole concept of central planning
             | resembles old east communist block when soviets forced down
             | our throats whatever they pleased (we had to refuse
             | Marshall's plan, they took all of our uranium reserves for
             | free for which more appropriate term is stealing, and many
             | many other cases) and that's an association many older
             | people have knee-jerk reaction of.
        
               | tremon wrote:
               | As if England didn't broadcast its share of fact-free
               | euro-skeptical gaslighting all over Europe. As if their
               | voice wasn't echoed by both PVV and FVD in The
               | Netherlands, FN in France, AFD in Germany or M5S in
               | Italy.
        
               | suction wrote:
               | True. If you compare Hungary / Poland and for example
               | Ireland and Portugal, the difference couldn't be greater
               | in terms of effectiveness of government.
        
               | ThalesX wrote:
               | > Most often such comments come from eastern parts of
               | Europe, where nationalistic movements have a nice
               | resurgence in past few years.
               | 
               | I wish people would stop attributing our attitude to
               | nationalistic resurgences.
               | 
               | I'm a globalist and think nationalism and regionalism
               | should be relics of the past and I keep getting put in
               | the same box as nationalists because I am Euro-realist.
               | 
               | With this frame of mind I think the EU politicians are
               | shit at building the foundations for a truly globalized
               | civilization and the current system devalues entire areas
               | of the continent both of natural resources as well as
               | human resources.
        
               | krageon wrote:
               | > Euro-realist
               | 
               | It's not realism to believe the EU can't exist within or
               | facilitate your idealised frame of reference (assuming it
               | makes sense and is something people should want), it's
               | just negativity.
               | 
               | > I wish people would stop attributing our attitude to
               | nationalistic resurgences.
               | 
               | Quite frankly nationalistic resurgence is the #1
               | indicator for "euro realism", so this is a very
               | reasonable stance to take.
        
               | Chris2048 wrote:
               | > nationalistic resurgence is the #1 indicator for "euro
               | realism"
               | 
               | Is it though? All you did was express this opinion, you
               | didn't prove anything. Also, multiple different
               | indicators can correlate spuriously.
        
               | ThalesX wrote:
               | > It's not realism to believe the EU can't exist within
               | or facilitate your idealised frame of reference (assuming
               | it makes sense and is something people should want), it's
               | just negativity.
               | 
               | As a citizen of the EU, I am arguing for the
               | debureaucratization of institutions, for capital
               | unlocking in proper ventures, nuclear energy, and the
               | appropriate handling of countries from which human
               | capital is departing faster than some war-torn ones.
               | Frankly, I don't give a damn that some people might
               | perceive this as 'negativity' on a forum when I have
               | (hopefully) an entire life to live under this construct.
               | 
               | > Quite frankly nationalistic resurgence is the #1
               | indicator for "euro realism", so this is a very
               | reasonable stance to take.
               | 
               | Quite frankly, if you're going to shove me, against
               | evidence, in the nationalist insurgence "euro realism"
               | and then claim it as a reasonable stance to take. I'm not
               | sure where that leaves me in this debate. Argue with your
               | constructed image of me all you want.
        
               | cameronh90 wrote:
               | Before the whole brexit issue, even most ardent EU
               | supporters would admit that the institution was terribly
               | dysfunctional and would need to be reinvented to survive
               | the next few decades.
               | 
               | The Brexit debate seems to have polarised the whole issue
               | into either you hate the EU and everything it stands for,
               | or you think the EU is perfect and if it wasn't for these
               | damn national governments then we could live in utopia.
               | 
               | Unfortunately my country is no longer part of this
               | project, but I hope that pro-EU people take on board some
               | of the valid criticism of the institution and make the
               | necessary changes. Otherwise, what happened here will
               | inevitably happen elsewhere.
        
               | toyg wrote:
               | _> even most ardent EU supporters would admit that the
               | institution was terribly dysfunctional_
               | 
               | That's a mischaracterization. "Most" would have accepted
               | that there was (and is) room for improvement, but
               | "terribly disfunctional" is an extreme term. The view
               | that the whole institution had to be reinvented has
               | always been a very English idea, based on the fact that
               | some key policies (like agricultural support) benefited
               | other countries over Britain. Most of the continent, much
               | more pragmatically, always understood that the EU is
               | fundamentally _a set of compromises_ that will continue
               | to expand. As such, it can look confusing from a
               | distance, but once you unpack it, the compromises
               | actually make sense (or are the only possible way towards
               | cooperation among such different peoples). Britain
               | benefited hugely from infrastructure support programs,
               | for example.
               | 
               | The EU has always been kept together more by the sheer
               | will of European middle-classes at large, than by this or
               | that particular set of rules. National governments are in
               | a constant state of tension with something that they see
               | as a new competitor for the absolute power they enjoyed
               | for centuries. This will likely continue to be the case
               | for a very long time.
        
               | cameronh90 wrote:
               | > a very English idea
               | 
               | The UK didn't even have the worst public opinion of the
               | EU in Europe on average.
               | 
               | Public polling has generally shown other countries -
               | including Italy, Greece and France - have an
               | approximately similar (or worse) opinion of the EU than
               | we did. There's a significant chance that Sweden would
               | have ended up having a referendum on membership if we
               | hadn't, but how terribly it's gone for us has put off
               | many of the eurosceptics elsewhere. During the worst of
               | the Eurozone crisis, there were many who genuinely
               | thought that the entire bloc would - or should -
               | collapse.
               | 
               | I also think people here do understand it's a set of
               | compromises. The question for many is whether the set of
               | compromises has become too large and unwieldly. The
               | common view of eurosceptics in the UK was that the scope
               | had crept too far, and that we could gain most of the
               | benefits through a normal trade agreement without having
               | to compromise on aspects like agriculture, fisheries,
               | immigration control and ceding control over national law
               | and third party trade. I think so far this is not going
               | well, but it's still an open question.
               | 
               | What you point out about Brits not understanding EU press
               | is touching on an major issue a lot of people had with
               | it: how can a supranational institution taking over
               | national government function be truly democratic if you
               | don't even have a standard language, and can't understand
               | each other's press? A common aspect of countries with
               | poorly functioning democracies is they don't have a
               | common culture or language. Whenever I've needed
               | information about the EU, it's always been difficult to
               | find because the EU websites are poor and the source
               | material is often in French or another language that I
               | can't understand.
               | 
               | I absolutely agree that the compromises are necessary for
               | the EU to function in its current state. However, perhaps
               | the EU scope has become too large given how disparate the
               | members are? If your partner desperately wants to live in
               | Europe and you desperately want to live in the USA, does
               | it really make sense to compromise by living on a boat in
               | the Atlantic? Or is it better to just be friends
               | instead...
        
               | toyg wrote:
               | _> The UK didn 't even have the worst public opinion of
               | the EU in Europe on average._
               | 
               | The UK is the only country where significant chunks of
               | the _elites_ kept explicitly advocating for (and are now
               | putting in practice) a future outside the bloc. I 'm
               | Italian, and with all the usual complaints about this or
               | that policy, Italian elites have never seriously
               | considered backtracking on the project - because they all
               | realize that the European nation-state is dead meat in
               | the age of continent-sized superpowers. Of course they'll
               | bitch and moan that they can't currency-inflate their way
               | out of economic crisis anymore, but that is it; once
               | Eurozone institutions are tweaked to allow for more
               | fiscal transfers across the Union, as it's slowly
               | happening, there won't be any real reason to leave.
               | 
               | Same basically goes for French elites - with the last
               | humiliation in Mali a painful reminder of their actual
               | standing in this brave new world. The only country with a
               | potential future outside the bloc is Germany, but they
               | benefit from it so much in practice that it's never going
               | to happen.
               | 
               |  _> how can a supranational institution taking over
               | national government function be truly democratic if you
               | don 't even have a standard language_
               | 
               | This is really a non-issue, EU institutions employ an
               | army of translators and everything is available in any
               | chosen lingo. The working _lingua franca_ are effectively
               | two, French and English. Any decently-educated European
               | is bilingual, these days, to a decent level.
               | 
               | It's more about insularity of the intellectual and
               | political classes in this or that country. Probably
               | because of the overabundance of cultural production
               | coming from the US, the UK outside London is extremely
               | insular. Pretty much any continental elite-person will
               | consume The Economist and the Financial Times _in
               | addition_ to their local press; whereas the UK
               | intellighentsia hardly every touches any continental
               | press.
               | 
               |  _> f your partner desperately wants to live in Europe
               | and you desperately want to live in the USA_
               | 
               | When the alternative is being overrun by Russian tanks
               | and American F15, yes, the Atlantic island will have to
               | do. We will all bitch and moan, sure, but we'll get on
               | it.
        
               | cameronh90 wrote:
               | I don't think the UK is as far from other European
               | countries as you think it is. Our elites, bar,
               | historically, a small contingent of the conservative
               | party, have always been _far_ more pro-EU than the
               | population at large. Indeed, they still are - possibly
               | about 3/4ths of parliament are Europhiles. Eurosceptics
               | were typically political misfits and weirdos, like
               | Farage, Corbyn, Banks, Gove, Wetherspoon and Cummings.
               | BoJo only jumped on the Leave bandwagon as he's an
               | opportunist. Nigel Farage seemingly made it his life goal
               | to separate the UK from the EU and was fairly wealthy,
               | but not even close to the kind of wealth you see on a day
               | to day basis around London, let alone an elite. I
               | personally know far wealthier, more politically connected
               | "elite" pro-EU individuals than Farage. Most business
               | leaders and elites in London, especially those in
               | finance, were solidly pro-EU as their livelihoods were
               | based on it. The EU is arguably the world's largest elite
               | globalist capitalist organisation.
               | 
               | Farage's influence was minimal until he managed to
               | position himself as the leader of the British anti-EU
               | movement, which as far as British political movements go,
               | was as close to a grassroots movement as it gets. Few of
               | the mainstream Conservative political elite were pushing
               | for Brexit until it became increasingly apparent that
               | they were losing votes to UKIP based on the anti-EU
               | sentiment that had been boiling under the surface for the
               | better part of half a century. The nature of our
               | political and voting system is that the two major parties
               | tend to try and placate the extremes to diminish their
               | influence. There's a lot to dislike about how that system
               | works, but historically that has resulted in a relatively
               | stable political system. Once this discontent reached a
               | certain level, Cameron decided to gamble the future of
               | the country to save the Conservative party, thinking
               | they'd easily walk the referendum and kill the grassroots
               | opposition - but despite almost every major mainstream
               | political influence being on the side of remain, leave
               | won.
               | 
               | There is clearly a certain amount of Russian influence,
               | dodgy money and disinformation that pushed us that
               | direction, but honestly I think it's overstated. Without
               | it, maybe it would have gone 52/48 the other way, but
               | clearly it was going to be very close no matter what. The
               | EU has never sat right with a lot of people across the
               | entire political spectrum for many of the same reasons
               | it's unpopular with both the left and right in other
               | European countries. I suspect if France was to have a
               | similar referendum, the results would be similarly
               | uncomfortably close - even if Frexit ultimately lost.
               | 
               | Arguably the main difference between the UK and other
               | European countries is our political mainstream tends to
               | shift more to placate the extremes and stop them becoming
               | a mainstream force in their own right. This is evident in
               | how UKIP/BNP/BXP are now irrelevant again and have no
               | representation, whereas AFD, SD, M5S, RN and others are
               | still significant forces in European politics. I would
               | bet money that if we had a different voting system,
               | Brexit wouldn't have happened. Whether or not our voting
               | system's trade-offs are the correct ones or not is
               | certainly debatable (and I personally vote for voting
               | reform at any opportunity), but our system has served us
               | well throughout history and one must always be careful
               | about changing something so fundamental to a successful
               | democracy.
               | 
               | What also emboldens the UK is that despite no longer
               | being an Empire, it still is a very powerful country in
               | its own right. Irrespective of how much of that power we
               | dumped by leaving the EU, we're still permanent members
               | of the UNSC, members of G7, FVEY, somewhere between #5
               | and #7 in global GDP, one of the strongest militaries,
               | one of maybe two or three global force projection blue
               | water navies, one of five NPT designated nuclear weapon
               | states, one of the top countries for education, business
               | and media output, have one of the world's two global
               | cities, etc. If Sweden had a similar level of global
               | relevance, the equation there might be substantially
               | different too.
               | 
               | Another reason other countries haven't left the EU is
               | that the EU was intentionally designed to make it hard to
               | leave. This isn't a conspiracy theory, the people who
               | wrote those protocols have stated such. Obviously part of
               | the point of the EU was to make us interdependent so we
               | don't start killing each other again.
               | 
               | > This is really a non-issue, EU institutions employ an
               | army of translators and everything is available in any
               | chosen lingo. The working lingua franca are effectively
               | two, French and English.
               | 
               | Not only is this a huge waste of time (and thus I would
               | argue reduces the overall quality of the output of EU
               | institutions - which is certainly extremely poor compared
               | to UK government resources), the quality of those
               | translations were often questionable. It was not uncommon
               | for me and European friends to find pages where the pages
               | would say something subtly different depending on what
               | translation you were reading.
               | 
               | But I would argue that it's not just about EU
               | institutions, but rather for it to be a strong union you
               | need to have an understanding about the domestic
               | policies, culture and general goings-on within the other
               | countries within the union. The UK has almost no cultural
               | overlap with somewhere like Romania, which makes it hard
               | for British people to accept that level of immigration
               | and integration. Imagine every US state had a different
               | language. Even if they also all spoke English as a second
               | language, it's hard to imagine that would be as strong of
               | a union as it currently is.
               | 
               | And of course, many EU citizens speak other languages,
               | but most commonly they speak their native language,
               | intermediate English and then sometimes a tertiary
               | regional language (e.g. Finns speaking Swedish). NW
               | continental Europe tends to be a bit better, with places
               | like Belgium, Netherlands, Switzerland often being
               | conversational in 3 or 4 languages, but that's not
               | particularly representative of the whole EU. Europe is
               | still very much a continent where people don't understand
               | each other particularly well.
               | 
               | As for the UK intelligentsia not touching European press,
               | bilingual ones certainly do - but in general, why would
               | we? It obviously doesn't make sense to learn German to
               | read BILD. Anything important gets translated into
               | English, and between our own press and the rest of the
               | English speaking world, we have access to more quality
               | media and news than we could possibly hope to consume in
               | our lifetimes. Such is the nature of natively speaking
               | the world's dominant language: no other languages reach a
               | critical level of importance that we generally ever
               | bother to learn them well. Personally speaking, if I was
               | to learn another language, it would be either Spanish or
               | Mandarin, neither of which would probably help me out too
               | much in European matters...
        
               | blibble wrote:
               | > Britain benefited hugely from infrastructure support
               | programs, for example.
               | 
               | how, exactly?
               | 
               | compared to UK government expenditure: the funding from
               | EU programs are a rounding error
        
               | toyg wrote:
               | Half of Wales and Scotland was rebuilt with European
               | money that Westminster would not have dispensed
               | otherwise, preferring people in decaying cities to "get
               | on yer bike". If that's a "rounding error", think what
               | the UK government could have achieved before and since,
               | and never bothered to.
        
               | blibble wrote:
               | your statement makes the bus figure look honest by
               | comparison
               | 
               | the block grant to Scotland in 2019/20 was PS32 billion,
               | whereas EU RDF was EUR1.8 billion for 2014-2020
               | 
               | or put another way: the UK block grant provides Scotland
               | more than 128x more the EU funding over the same period
               | 
               | put another way: EU funding is 0.78% of that provided by
               | the UK, which I think is fair to describe as a rounding
               | error
               | 
               | additional points:
               | 
               | 1. the RDF only exists because of Westminster: the UK
               | government made it a condition when it joined the EEC in
               | 1972
               | 
               | 2. EU funds spent in the UK are funds from Westminster as
               | the UK is (well, was, thankfully) a net contributor
               | 
               | (as a general observation: innumeracy amongst ultra-
               | remainers seems to be very common)
        
               | arka2147483647 wrote:
               | > The view that the whole institution had to be
               | reinvented has always been a very English idea, based on
               | the fact that some key policies (like agricultural
               | support) benefited other countries over Britain.
               | 
               | Most of the important discussions about EU are not held
               | in English. I think a good part of the negative talk
               | about EU in the English speaking sphere comes from
               | English (Who have different needs than continental, or
               | eastern Europe) talking with Americans (Who understand
               | the EU even less).
               | 
               | A lot of the moderate, compromise analyzing discussions
               | will not be perceptible in English, because it will be
               | held in French, German, Italian, Spanish, etc...
        
               | [deleted]
        
               | Y-bar wrote:
               | > I wish people would stop attributing our attitude to
               | nationalistic resurgences.
               | 
               | Why should we stop? Where I live (NW Europe) this
               | sentiment is almost exclusively echoed by members of the
               | refreshed "neoconservative/nationalistic" right wing
               | parties.
               | 
               | Other parties also have their qualms about government
               | institutions, of course, but for different reasons and
               | expressed with different attitudes.
        
               | ThalesX wrote:
               | > Why should we stop? Where I live (NW Europe) this
               | sentiment is almost exclusively echoed by members of the
               | refreshed "neoconservative/nationalistic" right wing
               | parties.
               | 
               | This is the 2nd post ignoring the fact that I have
               | declared I am, in fact, not a member of such a group.
               | Assuming that I'm lying, you'd be correct in holding your
               | stance. Considering I am not lying, you are basically
               | closing in the door to communication and possible
               | expansions of subject matter from someone that's really
               | not an extremist in any sense of the word.
        
               | glogla wrote:
               | You might not be formally member of such groups, but if
               | you are spreading their values and repeating their
               | propaganda, you're working for them.
               | 
               | That would make you _de facto_ member even if you 're not
               | _de iure_ member.
               | 
               | e: and based on Paradox of Tolerance, shutting down
               | communication with anti-system efforts might be the only
               | way. You can't be tolerant to intolerance, you can't be
               | democratic to anti-democracy, etc.
        
               | ThalesX wrote:
               | Mind underlying where I am spreading the values and
               | propaganda of 'refreshed "neoconservative/nationalistic"
               | right wing parties'? I would like to not do such a thing
               | if possible.
               | 
               | I'm quite surprised that so many don't realize that there
               | exists an entire category of people that are not radical,
               | but do hold opinions on some reforms that should be
               | taken, including the quote that started this conversation
               | "our ineffectual administration".
        
               | glogla wrote:
               | I'm not saying you are. I'm saying that if someone says X
               | and there's groups saying X than expecting that person to
               | be part of that group is kinda normal and not some kind
               | of character assassination.
               | 
               | Speaking of ineffectual administration - I think it might
               | be hard for some people to grasp that any bureaucracy is
               | going to look inefficient. The point of bureaucracy is to
               | replace ad-hoc decision making with a repeatable,
               | documented, audited and justifiable process. Ad-hoc "the
               | dictator decides" is always going to be faster.
        
               | Chris2048 wrote:
               | > if someone says X and there's groups saying X than
               | expecting that person to be part of that group is kinda
               | normal
               | 
               | Different groups can support the same policies for
               | entirely different, and mutually exclusive reasons.
        
               | nec4b wrote:
               | In Eastern Europe before joining the EU, the most anti EU
               | parties were the "ex"- communist and neomarxist and the
               | conservative parties couldn't wait to get in. There can
               | be 2 explanations why this has changed today.
               | 
               | 1. The "ex"-communist and neomarxist parties became
               | enlightened democrats and the conservatives changed to
               | nationalistic anti democrats.
               | 
               | 2. Something changed within the EU, which made it a
               | suitable environment for "ex"-communist and neomarxist to
               | thrive in and reminded the conservatives what was it like
               | to live under old communist regimes.
               | 
               | I think the number 2 is the right explanation. The news
               | about undemocratic Poland, Hungary and occasional other
               | eastern-southern countries is mostly spreading through
               | leftist western media by activist reporters who take for
               | granted what their leftist activist colleagues from
               | eastern countries are feeding them. For a person who
               | reads newspapers in both parts of Europe, that fact is
               | painfully obvious. Throw in some leftist activist MPs
               | (like Sophie in 't Veld) and good old geopolitical power
               | struggles and the world quickly becomes black and white
               | (us vs them).
        
               | tsimionescu wrote:
               | You should also note that across much of Eastern Europe,
               | the "ex"-"communist" and "neomarxist" parties were always
               | either nationalistic and populist (e.g. the PDSR/PSD in
               | Romania) or subservient to Russia. This means that there
               | was a very easy pivot from "communist" parties to far-
               | right ultranationalism, usually with a good dash of
               | oligarchy, authoritarianism, and/or kleptocracy which
               | also characterized the old regimes. There are very few,
               | if any, leftist ideals held by any remnants of the Cold
               | War-era government parties.
        
               | nec4b wrote:
               | Yes, communist never had troubles with nationalism. And
               | communism is by definition a populist ideology. The
               | legendary elusive communist who shapeshift the moment one
               | points a finger at one (no true communism), is more of an
               | idea of western leftists.
               | 
               | Unfortunately the communist ideals are very much alive
               | and well, especially in those countries where communism
               | arose from within, without an external force.
        
               | tsimionescu wrote:
               | Well, "communism" in the Eastern Bloc is more
               | appropriately called State Capitalism, it has nothing
               | really to do with the left, socialism or communism.
        
               | nec4b wrote:
               | Maybe you'll get it right next time. Then you'll have
               | true communism, at least until it fails again. Then the
               | kids from the last round of red nobility will call it
               | "capitalism something" and agitate for new true communism
               | again.
        
               | tsimionescu wrote:
               | If you believe that the USSR (or China, etc.) were actual
               | attempts at socialism or communism, do you also believe
               | they were democracies?
               | 
               | Socialism, by definition, is democratic workers' control
               | of the means of production. A socialist dictatorial state
               | is therefore an oxymoron.
               | 
               | If the state itself is controlled by a violent maniac
               | (Stalin, Mao, etc.), and the state owns and controls
               | every aspect of society, including the means of
               | production of course, then there is simply no logical
               | connection to socialism.
               | 
               | The USSR and China claim(ed) they are are democratic and
               | socialist states. The "democratic" part is obviously a
               | lie, and was ever since the beginning, since Lenin stole
               | the revolution - and everyone of course knows this. Why
               | then do people believe the "socialist" part?
        
               | suction wrote:
               | We should stop because it bothers them that the "clever"
               | ways they try to undermine democracies and the EU aren't
               | that clever at all and easily observable.
        
               | darebak wrote:
               | EU is trying to undermine democracy, atleast in my
               | country.
        
               | martimarkov wrote:
               | I feel this would be headline news if correct so do you
               | want to elaborate or is it just a throw away comment with
               | no backing?
        
               | darebak wrote:
               | It would not be headline news because bit doesn't benefit
               | any big capital player.
               | 
               | Continuous support of Germany to autocrats is so widely
               | known it even has a name, stabilocracy meaning that a
               | country is ruled by an autocrat that is favourable to
               | German and by extension EU business.
               | 
               | Most blatant support to that kind of leadership happens
               | to be when the German PM and EU commissioners
               | congratulated Serbia on its EU path often just days after
               | some protest or antidemocratic measures done by the
               | Serbian dictator. Or the support that Quinta gave to
               | constitutional amendments which reinforced the control of
               | the current regime over the judicial branch.
        
               | suction wrote:
               | Gobbledigook
        
               | darebak wrote:
               | Why would it be headline news? It doesn't benefit any big
               | capital.
               | 
               | Most significant incident was definitely in 2012 when
               | Serbia had tight elections on all levels including
               | parliamentary and presidential elections. The problematic
               | part was that German PM at the time congratulated the new
               | president even before the polls were officially closed.
               | I'm not saying that Germany is the EU but various EU
               | commissioners were not much better over the years,
               | praising Serbian EU path days after controversial anti-
               | democratic actions by the government. Lately this has
               | began to change but it's a little bit late, Serbian
               | president consolidated power not unlike Orban or Putin.
               | 
               | All this has contributed to lowest support for EU
               | ascension among Serbian population in a generation.
        
               | Chris2048 wrote:
               | > but for different reasons and expressed with different
               | attitudes
               | 
               | What reasons / attitudes / sentiment are you referring
               | to?
        
               | jagrsw wrote:
               | > Most often such comments come from eastern parts of
               | Europe, where nationalistic movements
               | 
               | This is seriously an uncool statement. Such
               | generalisations, are both unethical and unfounded.
        
               | JumpCrisscross wrote:
               | > _such comments come from eastern parts of Europe, where
               | nationalistic movements have a nice resurgence_
               | 
               | Speaking as an American (and a Swissman), the country
               | that has done the most to undermine the EU has been
               | Germany. First with austerity. Next by hyperventilating
               | over nuclear. Then by implementing the results of said
               | hyperventilation by vacillating over Russia. Almost
               | pathologically, it has been Berlin putting its interests
               | ahead of Europe that has caused Brussels' stumbles.
               | 
               | If these issues weren't blocked (nor the common defence
               | and deposit insurance schemes) nationalism in Eastern
               | Europe wouldn't be as pressing.
        
               | openplatypus wrote:
               | > Most often such comments come from eastern parts of
               | Europe, where nationalistic movements have a nice
               | resurgence in past few years.
               | 
               | That kind of gas-lighting should not have place on HN.
               | That's unfair and dismissive generalization.
               | 
               | We, Europeans from west and east, center, north and south
               | walked blind into privacy abuse. If awareness coincides
               | with increase of nationalist movement in Europe and US,
               | that is not a correlation.
        
               | robtherobber wrote:
               | I must echo the other comments in this thread and point
               | out the fact that this sort of generalisation does more
               | harm than good by helping to cement one of the negative
               | stereotypes concerning Eastern Europe (EE) (that somehow
               | they lack the ability or the drive to work towards a more
               | democratic society), which is also not backed by data.
               | According to this 2019 BBC article [0] that looks at
               | where in Europe's political landscape the right-wing
               | nationalists hold sway, 8 out of top 10 countries are in
               | Western Europe (WE). The UK is not on that list (nor
               | other EE countries like Croatia for that matter), but I
               | think it should be.
               | 
               | There's also a noticeable increase in right wing
               | terrorism, which appears to take place more in WE than EE
               | ("measured by overall volume of right-wing terrorism,
               | Germany and Italy, the two former World War II Axis
               | powers, lead the way"), where most targets show that the
               | substantial majority of right-wing terrorist attacks have
               | been aimed at immigrants and Muslims [1]. Possible
               | explanations include the displacement of people from
               | conflict zones like Syria and Afghanistan, but also the
               | fact that most migrants in Europe are economic migrants,
               | which means that they go from less economically developed
               | countries to more developed ones, thus from EE to WE,
               | which is why the rise of nationalism is higher in WE than
               | EE. This, of course, is but speculation on my part,
               | especially since countries like Hungary, Poland and
               | Czechia have behaved rather poorly in this respect, on
               | par with Austria, Italy and the UK.
               | 
               | Plenty to discuss here and there's a lot of information
               | available, but I doubt we can simply point to EE and
               | consider the matter closed, since this seems to be a
               | global phenomenon.
               | 
               | [0] https://www.bbc.co.uk/news/world-europe-36130006 [1]
               | https://www.opendemocracy.net/en/countering-radical-
               | right/we...
        
             | Chris2048 wrote:
        
           | [deleted]
        
         | suction wrote:
        
           | RamblingCTO wrote:
           | That's definitely not trolling, that's just correct. We have
           | nice laws and stuff, but it's not widely enforced and almost
           | all websites do not implement these laws correctly. So why is
           | it trolling? You also need to enforce it and make it hurt.
        
             | thirdvect0r wrote:
             | Twitter has convinced everyone on the Internet that people
             | who have even midly divergent views about their government
             | of choice are "Russian bots".
        
               | suction wrote:
               | Never been on Twitter, sorry kid
        
               | jevgeni wrote:
               | No, Russian bots convinced everyone to suspect diverging
               | opinions to be Russian bots.
        
         | WithinReason wrote:
         | > It seems the only possible option to retain privacy rights
         | given to us by law (eg in the EU) is to disable JavaScript and
         | cycle IPs or other fingerprinting features. None of that is
         | realistic.
         | 
         | As a last resort, using a VPN and automatically scrambling your
         | fingerprint seems doable
        
         | habosa wrote:
         | > the only possible reason this exists at all is to illegally
         | circumvent privacy preferences.
         | 
         | The article gives multiple other reasons why this exists.
        
         | Gibbon1 wrote:
         | I was thinking about something. There is belief that Old Boeing
         | died when they 'bought' McDonald Douglas, with the result that
         | MD's cancerous bloated failed defense contractor management
         | then injected itself into Boeing.
         | 
         | Hear me out. Google bought Doubleclick in 2007. And
         | Doubleclick's sleezy amoral management culture injected itself
         | into Google.
        
           | tyingq wrote:
           | I'm sure it had an effect, but they were already reading your
           | email and making targeted ads out of the content before that.
        
           | geeB wrote:
           | From the outside, Eric Schmidt basically put them on the
           | current track and he long predates the acquisition. Most
           | likely when the company was in its infancy and growing at
           | high rates relied on cranking out products loved by all, it
           | was easy to do the right thing/humor the founders (assuming
           | they cared at least). At this stage though there is not much
           | utility (as far as increasing ad revenue) in improving
           | products, so its harder to hide what really mattered all
           | along if they want to meet the growth expectations that the
           | market/themselves have set.
        
         | collegeburner wrote:
         | I'll probably get roasted hard for saying this on HN. Maybe not
         | the tracker part, but I am excited by server side ads. I hate
         | that I can't either make the ~30% of my audience that block ads
         | stop using my site or see the ads anyway because they continue
         | costing me resources. Especially since my ads aren't awful or
         | invasive or slow.
        
         | manigandham wrote:
         | Any website can ingest data and then pass it off to another 3rd
         | party. This has been possible since the dawn of the internet
         | and very common. There is absolutely nothing new here.
         | 
         | The technical workings of how data is collected on websites is
         | completely orthogonal to legal doctrine that protects user
         | privacy.
        
           | pixeldetracking wrote:
           | the "new" thing is that it's been pushed by Google, hence
           | made a lot easier
        
         | fxtentacle wrote:
         | I'd say when it comes to privacy laws, the EU is actually doing
         | better than almost any other countries. Yes, they could be
         | faster, but the GDPR is still a big win for users everywhere.
         | And a pita for Facebook / Google, which is intentional.
        
           | csunbird wrote:
           | Laws are meaningless if they are not enforced. It has been
           | more than 3 years and all kind of illegal cookie banners,
           | unauthorized processing of the data and data leaks without
           | any discourse to the public are still there.
        
         | Cthulhu_ wrote:
         | > Since this runs entirely on the domain of the website, it can
         | easily ignore your privacy rights.
         | 
         | This is not exactly correct; unless the user consents, they
         | still can't transmit this data to any 3rd party. I mean they
         | can, but they're not allowed to. I mean they're not allowed to,
         | but IF they investigate and IF they find evidence that data is
         | shared with third parties and IF they can be arsed to proceed
         | with legal action, the company using this technology MIGHT be
         | in trouble.
         | 
         | It does work to circumvent ad- and tracking blockers though, if
         | they can hide the endpoint and scripts well enough.
        
         | npteljes wrote:
         | How is this crazy? Server administrators could have done, and
         | have done anything on their side of the code. Nothing changed
         | on this front since the invention of the HTTP request.
        
           | nirse wrote:
           | Previously GA and GTM would share private data with Google
           | but we could at least see requests going out to google, so if
           | you had rejected data being shared with 3rd parties or hadn't
           | been asked at all (think GDPR) you could see that the website
           | was breaking the law. This clever solution from Google hides
           | it from us, consumers, so that we will just have to trust
           | that if a website doesn't ask if it may share our details
           | with Google, or when we tell them not to share data with
           | Google, they actually won't do that.
           | 
           | Just to enphasise: for GDPR it really doesn't matter where
           | your data is shared with a third party, from the browser or
           | server. It's your data so they have to ask your permission to
           | share it and otherwise they can't.
        
             | npteljes wrote:
             | No we couldn't see the requests, and that's because we
             | couldn't see what the backend does, which was always the
             | case since the inception of remote procedure calls.
             | 
             | To illustrate my point, here's a Stackoverflow question
             | from nearly 10 years ago:
             | https://stackoverflow.com/questions/11795477/using-google-
             | an...
             | 
             | Whatever trust was ever there, it was false.
        
           | eps wrote:
           | What's crazy is how openly anti-individual Google is.
           | 
           | They explicitly and aggressively facilitate practices that
           | virtually every single person is against.
        
             | shadowgovt wrote:
             | ... in the tech-commentary echo chamber, perhaps.
             | 
             | The outside world is more apathetic than hostile to it.
        
               | cascom wrote:
               | It shouldn't be on the todo list of the average user to
               | be knowledgeable on this subject, just like the average
               | consumer should not have to be an expert in airbags to
               | expect the ones installed in their car to work.
        
               | npteljes wrote:
               | Absolutely. People don't care about this stuff and
               | honestly, I'm not expecting them to, because I don't care
               | about much of the world either. But I do care about this
               | issue and so, I'd like better regulation so that the
               | individuals' privacy is better protected, with the same
               | level of them not caring.
        
               | shadowgovt wrote:
               | I think there's a huge assumption implied in an analogy
               | between airbags and user tracking. Airbags save lives.
               | Anti-tracking guards against some hand-wavey
               | philosophical concerns regarding privacy (in an
               | inconsistent fashion, even... It's hard for me to buy
               | that we need to make user-behavior tracking for ad
               | targeting illegal in a world where user-purchase tracking
               | for credit reporting is legal).
        
               | avgcorrection wrote:
               | The motto of some people on this website when it comes to
               | unethical behavior in tech seems to "Well, most people
               | didn't _actively_ try to stop us..."
        
         | kall wrote:
         | Well, it's not the only possible reason (but probably the core
         | one).
         | 
         | It will theoretically also improve website performance. I've
         | personally seen some bad things injected by GTM. For now, this
         | doesn't actually work for the thousands of trackers by flimsy
         | adtech companies, so I guess that benefit won't materialise.
         | 
         | I don't think this is really different from what usually
         | happens with Segment and pretty much exactly what happens with
         | (Cloudflare aquired) Zaraz. I guess the problem is that google
         | is doing it and why.
         | 
         | In terms of blocking, isn't it good for you when a website uses
         | segment? One script and you're done. For now, this looks like
         | the same thing.
        
         | kkjjkgjjgg wrote:
         | Is it really worse for the users? Article also mentions
         | possible privacy benefits, as Google could prevent transmission
         | of some data to third parties.
        
           | niels_bom wrote:
           | Believing Google values privacy over profits is a bit naive
           | I'd say.
        
             | kkjjkgjjgg wrote:
             | Nevertheless it could be strictly better: the new version
             | gives the OPTION to share less data, whereas the old
             | version does not really give you the option. If you include
             | third party scripts, they can just send the information to
             | third parties directly.
             | 
             | Google could also be audited and would then have to prove
             | that they really didn't share ay data, or whatever.
        
               | pixeldetracking wrote:
               | the big difference is that I cannot audit the websites
               | using this new version of GTM (and I don't trust
               | marketers)
        
               | kkjjkgjjgg wrote:
               | This method of the server sharing data with third parties
               | was already possible before.
        
               | pixeldetracking wrote:
               | Sure, just that Google didn't propose it
        
               | kkjjkgjjgg wrote:
               | So far they only propose their server proxy thingie. Is
               | it clear what data they intend to share?
        
               | ImPostingOnHN wrote:
               | In the old way, site owners who did not want to send data
               | to 3rd parties could just NOT insert the "send data to
               | 3rd parties" code into their website
               | 
               | Now they still have that option, but users have no
               | technical means to determine whether this is happening
        
               | kkjjkgjjgg wrote:
               | In the old days, servers could still share data with
               | third parties, so in that sense, there never was any way
               | to be sure.
        
         | PhantomGremlin wrote:
         | _Crazy how evil Google is. Just wow._
         | 
         | Yeah, but there are a lot of employees there who check their
         | bank accounts twice a month and say: "Just wow".
         | 
         | Venial evil is easily bought.
         | 
         | Edit:
         | 
         |  _As a EU citizen_
         | 
         | I really hate to even say this, but "Crazy Vlad" nearby is what
         | true evil is about.
        
           | raspberry1337 wrote:
           | >I really hate to even say this, but "Crazy Vlad" nearby is
           | what true evil is about.
           | 
           | I would say that systematic evil, evil that is a consequence
           | of technology or reality, will always surpass individual
           | evil. It's like comparing the horrors of slavery as an
           | instituted system compared to one really evil, sadistic
           | slave-owner. Or how the native Americas we're to the 90%
           | killed by viruses, rather than the evil of greedy conquerors.
           | Perhaps you could argue that Putin is a manifestation of an
           | evil system as well, but I'd think that if he was replaced by
           | a good person tomorrow, the world would be a radically better
           | place.
           | 
           | Google is clearly working hard, as an powerful institution,
           | to perpetuate the system.
        
           | Cthulhu_ wrote:
           | That's the thing here, morals are flexible for most people if
           | there's a decent paycheck on the other side. It's another
           | reason why politics are so corrupt these days. There's plenty
           | of ways to avoid direct corruption, via "campaign funds",
           | board of director seats, and lucrative corporate positions
           | after a political career - most recently there's Nick Clegg,
           | a former UK politician who will now be paid $15 million a
           | year and probably bonuses and stocks as well to represent
           | Facebook.
        
         | fsflover wrote:
         | If you want to support the fight for privacy in EU, consider
         | supporting https://edri.org.
        
         | piokoch wrote:
         | Things has changed indeed. Modern economy (I mean the one that
         | has started somewhere deep in the Middle-ages) which finally
         | led to the appearance of capitalism, was built on several
         | foundations, one of them was ethics - in the olden days, in the
         | times of lack of communication, invoices, the state authority
         | that could enforce any law quickly, people had to count on the
         | honesty of the others. One merchant had to trust another,
         | otherwise no trade would be possible, there were no courts that
         | could block dishonest party bank account or take any action to
         | prevent fraud.
         | 
         | There were dishonest merchants, sure, but when finally message
         | was spread, nobody would trade with them (if they managed to
         | stay alive).
         | 
         | In the western world this ethics come from Christianity, those
         | who were stealing, cheating, were going to hell - People really
         | believed that and were afraid of this. Today for a lot of
         | people, and for sure for Google management, this sounds like
         | some fairy tale of the Princess Mononoke or Little Red Riding
         | Hood type. Nobody (including a lot of Christians) is not scared
         | by the devil, hell and all that stuff any more.
         | 
         | Unfortunately, as we see, ethics is still needed. Whatever EU
         | does, Google will find the way to circumvent any regulation as
         | it happens with GDPR, which is easily bypassed by the maze of
         | buttons, 6pt light grey text, etc. And even if Google will be
         | forced at some point to close its service officially in Europe
         | (escalation that probably will never happen, but I also though
         | that probably there will no war in Europe during my lifetime),
         | people will use VPN-s, etc. to keep using it, as there is no
         | viable alternative (the issue in itself).
         | 
         | It all can stop only if some people in Google would just decide
         | that doing X is nasty and that they are abandoning the idea,
         | even if income will be smaller next year.
         | 
         | This would be an ethical behavior, but nowadays to be ethical
         | company it is cheap - it is sufficient to add to your company
         | management board "person of color", person from "oppressed
         | minority" (luckily there is so many such minorities to chose
         | from so this is not a problem) which costs somewhere around
         | $500K per year plus change your company logo to LGBT+ rainbow
         | once a year ($100 for an HTML expert to handle this).
         | 
         | Once this is covered, company is ethical in the eyes of the
         | public and can use all possible tax avoidance schemes, exploit
         | it workers as Amazon does in its warehouses, steal their data
         | and use them to create conflicts between people and manipulate
         | them like Facebook does. And so on.
         | 
         | As a result Google can do what it wants and nobody will stop
         | them. More, people would not even know about this outside
         | tech/privacy oriented circles as mass media are living from the
         | ads, so this change is actually what they dream of.
        
           | aliher1911 wrote:
           | I don't think Google or any other tech company is doing
           | something new here. If you look on Enron scandal or shady
           | things tobacco companies did or car manufacturing not doing
           | recalls etc etc. This isn't that different.
        
           | ImPostingOnHN wrote:
           | The benefits and ethics of diversity are unrelated to this
           | topic or anything else touched upon by your post
           | 
           | It seems like you're using this topic as a pretext to
           | complain about the chip on your shoulder that is opposition
           | to any conscious embracing of diversity
           | 
           | Also, you don't have to put "people of color" in quotes,
           | they're actually people
        
         | ornornor wrote:
         | > privacy rights given to us by law (eg in the EU)
         | 
         | > As a EU citizen, i hope that our ineffectual administration
         | at least tries to fight this somehow. Of course, there is
         | little hope.
         | 
         | GDPR is thanks to the EU and I wouldn't say it has no effect.
         | 
         | It seems like you're contradicting yourself with these two
         | paragraphs.
        
           | CommanderData wrote:
           | GDPR has been a massive win for user/consumer rights. Its a
           | piece of legislation law makers in the US are trying to
           | mimic.
           | 
           | Surprisingly the UK are trying to rid or weaken GDPR
           | significantly after brexit.
           | 
           | The only way to fix this problem now is through strong
           | legislation.
        
             | wjnc wrote:
             | Do we really need more or new legislation if there is still
             | ample room for improvement on the enforcement side of GDPR.
             | Just a not so far stretch: all or most of the GDPR
             | supervisors now think Google Analytics is a no-go. Publish
             | this and an intention to fine say 2% of revenue, set an
             | expiration date six months ahead and do a EU-tender for a
             | scraping facility finding all users of Google Analytics.
             | Then in six months, re-scrape and send out the fines. Rinse
             | and repeat.
             | 
             | Google Tag Manager could be declared illegal on the outset,
             | with a 5 to 10% fine for Google if they continue to offer
             | it in the EU. Do a top-down assessment of the usage of
             | Google Tag Manager in the largest e-commerce users in
             | Europe. Fine them as well. At the end of the day privacy
             | enforcement could easily pay for itself.
             | 
             | (Edit: After typing this I think you were writing from a US
             | perspective. I think GDPR is a big win as well, but
             | enforcement is feeble ;)
        
             | kristofferR wrote:
             | > Surprisingly the UK are trying to rid or weaken GDPR
             | significantly after brexit.
             | 
             | Isn't that the whole point of brexit - to get rid of
             | various EU customer protection laws and regulations?
        
             | mlatu wrote:
             | US law makers are trying to mimic GDPR?
             | 
             | are you certain? would be certainly nice, but i dont
             | believe there is a majority in the US that would support
             | such a change. I mean there are probably more individual
             | people interested in doing that than not, but I bet in
             | comparison there are more individual $$$ being invested in
             | keeping data privacy laws as lax as possible
        
             | kkjjkgjjgg wrote:
             | Did it really make the world a better place? Most sites
             | collect as much data as ever, but now we need many more
             | clicks, and can't have nice things like photos from
             | kindergarden parties anymore.
        
               | GreenWatermelon wrote:
               | I'm less likely to use a site that offers obnoxious
               | cookie consent forms, and I think I'm better off without
               | them. so yeah, it made the world better for me.
               | 
               | My anger is directed towards the criminal websites that
               | seek to circumvent the spirit of the law (most if the web
               | today)
        
               | shadowgovt wrote:
               | To my observation, there are no sites with more than a
               | dram of content on them that haven't been compelled by
               | GDPR compliance to put an obnoxious cookie banner up.
               | 
               | If you've found some, please share.
        
               | denton-scratch wrote:
               | If you need to set a cookie for the correct operation of
               | your site, then you don't need a cookie banner. The
               | banners are a middle-finger to the GDPR.
        
               | shadowgovt wrote:
               | ... but "correct operation of your site" is in the eye of
               | a judge and can't be evaluated before someone brings
               | suit, so "better safe than sorry" behavior (at the cost
               | of user time) is completely predictable.
               | 
               | ... It's not even clear that it's safe to log IP
               | addresses in the style of a default Apache configuration
               | on a static website without user consent.
        
               | denton-scratch wrote:
               | > completely predictable
               | 
               | It's completely predictable that there are people who
               | don't want to comply. Collecting personal information is
               | a lucrative business.
               | 
               | Re. Website logs: in fact it's perfectly clear that a
               | website log retained for the purposes of site management
               | is fine. It's on the face of the regulation.
        
               | M2Ys4U wrote:
               | The GDPR applies to everything outside of purely
               | personal/household activities - it's not limited to
               | websites.
        
               | kkjjkgjjgg wrote:
               | Yes, hence the issue with photographs of events of our
               | children.
               | 
               | I'm not convinced yet it is a net positive. For sure it
               | increased senseless bureaucracy by a huge margin (not
               | just the clicks on web sites, it creates more work in
               | other places, too).
               | 
               | The real players collect just as much data as before, but
               | private people can't do most basic things anymore.
        
               | ImPostingOnHN wrote:
               | I'm not convinced yet that it isn't a net positive, given
               | that a lot of what you described is illegal according to
               | it, and said illegal behavior is being punished
        
               | kkjjkgjjgg wrote:
               | "a lot of what I describe" - you mean big players
               | collecting even more data? Not really illegal, you just
               | have to get the users to consent somehow. Which most do
               | anyway.
        
               | ImPostingOnHN wrote:
               | > you mean big players collecting even more data?
               | 
               | No.
        
               | kkjjkgjjgg wrote:
               | So taking photographs of your children's life's events?
               | Or what are you referring to?
        
           | chickenimprint wrote:
           | Is it safe to assume you've never had to deal with those
           | downright malevolent dark patterns and button labyrinths,
           | designed to make it extremely unlikely for anyone in the
           | general population to actually reject tracking?
        
             | boudin wrote:
             | Don't blame the lawmaker for the bad behaviour of people
             | who are trying to bypass it... If you're on such website,
             | you know that the website itself shouldn't be trusted.
        
               | mlatu wrote:
               | the laws are teethless if they are not enforced, and
               | playing hot potatoe with responsibilities like is the
               | case with Max Schrems makes it all laughable.
               | 
               | dont blame the lawmaker for participants bad behaviour?
               | 
               | well, ok. allright.
               | 
               | but i DO blame the responsible authorities for licking
               | the misbehaving participants' boots
        
               | krageon wrote:
               | > if they are not enforced
               | 
               | Ok, but they _are_ enforced. So this entire line of
               | reasoning makes absolutely zero sense. If your demand is
               | that every infraction is enforced immediately, then you
               | will be disappointed. Such things take time.
               | 
               | > i DO blame the responsible authorities for licking the
               | misbehaving participants' boots
               | 
               | There's a single European country that does this
               | (Ireland) and it is definitely a stain on an otherwise
               | healthy situation in terms of enforcement. It is not fair
               | to attribute their willful ignorance in the face of plain
               | bribing to the rest of the enforcement agencies.
        
               | fsflover wrote:
               | > the laws are teethless if they are not enforced
               | 
               | https://www.enforcementtracker.com/
        
               | dbrgn wrote:
               | Enforcing requires court cases and time. That's how law
               | works, unfortunately.
               | 
               | Fortunately organizations like NOYB (with Max Schrems)
               | are doing exactly this: https://noyb.eu/en/noyb-
               | files-422-formal-gdpr-complaints-ner... Once there are a
               | few high-profile cases with high fines to set a
               | precedent, this hopefully changes the way companies
               | handle cookie banners.
        
               | the_other wrote:
               | > the laws are teethless if they are not enforced
               | 
               | How many sites have you reported?
        
               | MrYellowP wrote:
               | Yes, absolutely blame the lawmaker for making laws which
               | are completely detached from how people operate. Yes,
               | absolutely, blame lawmakers for making laws that don't
               | actually fit reality.
               | 
               | Yes.
               | 
               | Absolutely.
        
             | dtech wrote:
             | So what do you propose: "People are working around it so we
             | should just give up"? I don't think it's time to admit
             | defeat like that.
             | 
             | This can change, but enforcement and courts by nature are
             | slow. With EU courts striking down asymptotic consent
             | banners as illegal, sites are spooked, and you now see
             | sites adding a "reject all" button next to the "accept
             | all". I still have hope we get there.
        
               | carlhjerpe wrote:
               | Some reject all buttons don't set a cookie/localstorage
               | for the rejection meaning the banner will be on every
               | page, darkest of patterns!
        
             | simongray wrote:
             | There are solutions to most of that, e.g.
             | https://chrome.google.com/webstore/detail/consent-o-
             | matic/md...
        
               | danuker wrote:
               | This is more of a workaround.
               | 
               | A solution to a poliical problem is political, not
               | technical.
        
               | emsixteen wrote:
               | How is it political?
        
               | danuker wrote:
               | The decision to force service providers collect consent
               | from their own users is a political decision.
               | 
               | And a fundamentally bad one: providers' incentive is to
               | make it easy to get consent and hard to refuse.
               | 
               | I don't know what policy is better than this, but right
               | now, we only get more annoyance without any benefits in
               | privacy. Pretty much every page I've visited issues 3rd
               | party requests before I consent to data sharing.
        
               | mlatu wrote:
               | i would call it societal; society still needs to grasp in
               | what way they are being exploited. it's still not clear
               | to most people
        
               | KronisLV wrote:
               | Those are (nice) solutions to a problem that shouldn't be
               | allowed to (legally) exist. The industry shouldn't be
               | allowed to play clever with the ways to coerce their
               | users into giving up their information just because they
               | know that most of those users are not interested in
               | navigating difficult dialogs.
        
               | black_puppydog wrote:
               | They shouldn't be allowed, and they aren't allowed.
               | Actually the new digital services act [0] is shaping up
               | to clarify these, but IIRC there have also been first
               | cases decided in courts.
               | 
               | [0]: https://edri.org/our-work/the-eu-parliament-takes-
               | strong-sta...
        
               | friendzis wrote:
               | This particular behavior is actually illegal. GDPR
               | [Recital 32] clearly states that "Consent should be given
               | by a clear affirmative act <...> Silence, pre-ticked
               | boxes or inactivity should not therefore constitute
               | consent."
               | 
               | [Recital 32]: https://gdpr-info.eu/recitals/no-32/
        
             | ohgodplsno wrote:
             | Those patterns are more and more being punished by GDPR
             | enforcement. Companies may try playing around the letter of
             | the law, but Europe runs pretty solidly on the spirit of
             | the law. See events like these:
             | https://www.iccl.ie/news/gdpr-enforcer-rules-that-iab-
             | europe...
        
               | zxcvbn4038 wrote:
               | And American companies are absolutely dumbfounded when
               | they try to play the "misplaced comma" card in the EU and
               | they still get slapped down. It is a very American
               | attitude -- I always wondered what ST:TNG would have been
               | like if Picard wasn't always able to save the day by
               | invoking some obscure sub paragraph of some obscure
               | treaty. Note to Elon that if he launches lawyers into
               | space it doesn't kill them, he just ends up with a lot of
               | lawyers in space.
               | 
               | https://en.m.wikipedia.org/wiki/The_Ensigns_of_Command
               | 
               | The other aspect of EU law that always gets US companies
               | is that penalties are large enough to actually be
               | penalizing. In the US companies can basically ignore the
               | law until they get caught, pay a token $100,000 or
               | $1,000,000 fine (which sounds impressive in all the
               | papers), then invent a new interpretation of the law and
               | go do it again. In the EU the regulators start looking at
               | percentages of income during the entire time the illegal
               | activity occurred, so again the US companies are caught
               | completely off guard when they get asked to forfeit
               | billions of dollars.
        
             | efdee wrote:
             | In my experience, almost all of those consent popups work
             | the same way. On the first popup, press the button that
             | doesn't say they can just use all cookies. On the second
             | popup, press the button that says it saves your
             | preferences.
        
             | ornornor wrote:
             | Couldn't be further from reality.
        
             | formerly_proven wrote:
             | I some cases the "people do illegal things regardless"
             | argument can hold some water, but that's not the case for
             | the GDPR, which is worded very clearly and hence it's
             | really obvious that this kind of thing violates it.
             | 
             | Most of these banners violate the GDPR even before they're
             | showing up, because the GDPR actually restricts your
             | ability to embed non-first-party content without consent.
             | That's why Google Fonts violates the GDPR, for example.
             | Arguably every vanilla Wordpress install violates the GDPR
             | because Wordpress embeds something from s.w.org on every
             | page (presumably for install count / analytics reasons).
             | 
             | This kinda sounds like a bad thing but it's not. It's
             | actually a huge boon, because it's an excellent legal
             | excuse to get rid of embedding stuff from 213789 origins
             | and CDNs, which only has negative performance effects since
             | caches have been origin-segregated for years, meaning that
             | even if another page uses the same jQuery version from
             | cdnjs, it will be downloaded again anyway.
        
               | shadowgovt wrote:
               | > which is worded very clearly
               | 
               | Hard disagree. I've been racking my brain as of late
               | trying to decide if default apache access logs violate
               | the GDPR, and stackexchange searches on the topic seem to
               | confirm the confusion.
               | 
               | If the legality of data collection hinges on what is
               | considered necessary for service maintenance in the eye
               | of a judge, the law is not clear.
        
               | formerly_proven wrote:
               | You can keep such logs under article 6.1.f if the
               | retention period is 30 days or less (causing self-
               | fulfillment of article 17) or indefinitely if you
               | remove/anonymize PII from them. Of course article 17.3
               | gives you an exemption for various purposes, e.g. if you
               | had a breach you don't need to delete the logs from that
               | period while investigating it.
        
               | shadowgovt wrote:
               | I fail to see how a 30-day or fewer retention policy
               | impinges on article 17 one way or the other, nor do I see
               | how article 6.1 gives any protection on the topic of the
               | default Apache HTTP access logs (which include IP
               | addresses).
        
           | MrYellowP wrote:
           | You think the GDPR is a good idea? Wow, mate, that's quite
           | the detachment from reality.
           | 
           | In _reality_ , GDPR is pure nonsense. It's a serious burden
           | for anyone putting up a site. Any site. They all have
           | cookies. All of them. It is so bad, there are now services
           | taking care of this, because it's so much of a bullshit that
           | people need to rely on others to get it right.
           | 
           | You'll probably spin this as a net win, right? Because more
           | businesses, right? Right??
           | 
           | The odds of 99% of the people not simply clicking "accept
           | all" are slim to none and anyone insisting otherwise would
           | make himself look like a moron. It's like you're assuming the
           | masses out there are actually _thinking_ about things.
           | 
           | They don't! It's not how people work! They just click it away
           | and are done with it, because _it 's super fucking annoying
           | to constantly click that bullshit away_ and it does literally
           | _nothing_ for us people, no matter how much anyone would want
           | to insist that it does, theoretically, do benefit us.
           | 
           | The GDPR is pure nonsense. It is not made for the people. It
           | in fact completely _ignores_ how people operate.
        
             | sunaurus wrote:
             | It seems you're not fully clear on what GDPR is. You could
             | check this page for more info: https://gdpr.eu/what-is-
             | gdpr/
             | 
             | Just as a very brief note: it's not really about cookies,
             | it's more about how companies should store data about
             | people and what kind of rights people have concerning that
             | data.
        
       | alkonaut wrote:
       | If the standard deployment will be a separate IP in the same
       | range (Google cloud) which is also bound to a subdomain of the
       | site I'm viewing, isn't that an easily identifiable situation?
       | Couldn't blockers like unlock just block the subdomain.site.com
       | for every site.com? Or even block all subdomain calls to Google
       | hosts?
        
         | bamboozled wrote:
         | It's a good point, those endpoints can't change forever.
         | Ultimately there will be solutions to detect and prevent this
         | tracking just like whatever exists today.
        
       | EGreg wrote:
       | Does this involve a CNAME on a subdomain? If not, how do they
       | track people across domains?
        
       | philliphaydon wrote:
       | So if the script comes from the owners site instead of Google.
       | And all the rest requests are proxied via the owners site. Would
       | this not result in people forking a browser that looks at http
       | requests before they are packaged and issued to remove tracking
       | data or block the request?
        
         | bgdam wrote:
         | And how do you differentiate between a request that is sending
         | over tracking data and a request that is sending over data
         | required to fetch the page you requested?
        
           | tgv wrote:
           | It would seem easier to identify data patterns than script
           | content. After all, tracking is only useful if the data is
           | consistent.
        
       | varenc wrote:
       | Apple and Firefox brought this on by killing 3rd party cookies.
       | 
       | The reason why client send requests to the 3rd party domain
       | directly is that the cookies attached to that domain are sent and
       | which can track you better! With a server-side request there's no
       | way to use that cookie info.
       | 
       | But browsers increasingly limit 3rd party cookies. With 3rd party
       | cookies becoming useless for tracking there's far less to lose by
       | moving all these analytics calls to the server side.
        
         | wmeredith wrote:
         | > Apple and Firefox brought this on by killing 3rd party
         | cookies.
         | 
         | And the ad networks-like Google-brought _that_ on by their
         | user-hostile data collection practices.
        
       | phkamp wrote:
       | A great example of "surveillance too cheap to meter"
       | 
       | https://queue.acm.org/detail.cfm?id=3511661
        
         | teddyh wrote:
         | Discussed here a week ago:
         | https://news.ycombinator.com/item?id=30326027
        
       | samwillis wrote:
       | I run a B2C e-commerce business, and want to offer a little
       | insight into this from the other side.
       | 
       | Advertising online has changes a lot over the last ten years, I
       | don't believe advertisers are particularly happy about it.
       | 
       | On Google we almost exclusively just to search result page
       | advertising, very little display network and re-marketing. My
       | comment here is about search result place adverts, with is where
       | Google started and why they are so successful.
       | 
       | As an advertiser search result page as arising is amazing, you
       | are paying to get you product in front of people you pretty sure
       | are already looking for it or something like it. When it works
       | it's magic.
       | 
       | Ten years ago when we stated it was super simple, you would bid
       | individually on keywords that people are searching for, and the
       | tracking on your site was only about attributing advert clicks to
       | conversions for reporting. There was no (or very little) data
       | mining and profile building, at least from my perspective as an
       | advertiser.
       | 
       | Then came the "shopping ads", you upload a list of your products
       | and google decided when to show them with their magical ML/AI. As
       | an advertiser you could only use "negative keywords" . Gone was
       | the ability to control properly when your ad was shown.
       | 
       | The latest is "smart shopping ads", it's a great big magic black
       | box, and all advertisers are bing agreeably pushed towards it,
       | all calls with google advisors are basically sales calls push it
       | on you. Advertisers have basically no control of when their ad is
       | shown, it's all down to AI/ML. They have also folded the display
       | network and re-marketing into this, you can't turn that bit off.
       | 
       | I am pretty sure the old keyword bidding is on its way out will
       | not be available in a few years.
       | 
       | In order for all these new ML based advertising work we have to
       | send google a lot of data, there is no option. They know
       | everything about your business, all revenue numbers, they no
       | exactly how much every business that uses their advertising is
       | making. The level of "spying" on advertisers is frankly amazing,
       | I wish it wasn't necessary, just as I wish I wasn't being spied
       | on as a user.
       | 
       | Google have made a rot for their own back, they need this data
       | for the ads to work and advertisers have no choice. I believe
       | part of the problem is that the old style keyword bugging relied
       | on advertisers being able to see what peoples search terms were,
       | due to GDPR I think this is no longer possible and so they have
       | to go the ML route.
       | 
       | I long for going back to super simple search ads with just simple
       | attribution.
        
       | octoberfranklin wrote:
       | Folks, this stuff only works because of browser fingerprinting.
       | 
       | Google couldn't do this before, because letting the ad-displaying
       | website sit between them and the user meant the websites could
       | defraud google like crazy.
       | 
       | This idea isn't new. What's new is that browser fingerprinting
       | got good enough that google can catch fraudful customers by
       | sending fingerprinting scripts through their proxy and watching
       | what comes back.
        
       | jmyeet wrote:
       | There is one positive here: if this is widely adopted it means
       | less third-party JS libraries run on your browser. That's better
       | for speed and security. Frankly, Google is probably better at
       | avoiding and fixing vulnerabilities than [insert third party ad
       | network here] is.
       | 
       | Plus, as noted, Google will restrict what data is transmitted to
       | third parties like IP address. That's a positive. Fear of
       | regulators is more likely to keep Google in line than it is to
       | some basement operation in Serbia.
       | 
       | I actually wonder if third party ad networks want to give up
       | their power to Google in this way. It wouldn't surprise me if
       | they don't.
       | 
       | As for the negative... I think the reality is it won't be as
       | negative as people make it out to be. Why? Imagine if this is
       | widely deployed. It creates a single call for all tracking so the
       | adblockers just have to focus on that finding and blocking that
       | call. The article claims this will be difficult. It will be
       | harder but there'll be more incentive.
       | 
       | Next, a question: I don't know the ins and outs of GDPR and
       | similar legislation well enough, but doesn't this put Google on
       | the hook for data collection and transmission of that data to
       | third party sites by virtue of them running these "proxies"?
       | 
       | Lastly, in general I don't really care if websites run A/B tests.
       | They do this anyway and it's done serverside all the time as is.
       | So that part of this isn't really a big deal.
       | 
       | Ad blocking is and will continue to be an arms race with
       | advertisers. This feels like business as usual, honestly.
        
         | FateOfNations wrote:
         | The proxy is by default running in App Engine under the
         | responsibility and control of the website owner, so I'd presume
         | it would be handled the same as any other PaaS or IaaS service
         | a company uses. The data sent Google products, like Analytics,
         | via the proxy would still be subject to GDPR as it would if
         | sent directly from the client.
         | 
         | Note that they do give website operators the option of running
         | the proxy in their own environment, it's made available as a
         | Docker image.
        
       | tyler33 wrote:
       | maybe we need better adblockers now, maybe check a hash of
       | javascript files (instead of domain and name) or maybe even
       | something with AI
        
       | pixeldetracking wrote:
       | I'm the author, good to see this on HN, raising awareness on the
       | topic
       | 
       | I don't know who made the translation and when it was made, but
       | the original article in french
       | (https://pixeldetracking.com/fr/google-tag-manager-server-sid...)
       | contains more information on recent GTM "improvements"): mainly
       | on how you can easily change JS library names and detailed
       | instructions on how to host your container in other clouds or
       | self-host
        
         | gildas wrote:
         | > I don't know who made the translation and when it was made
         | 
         | This page was saved with SingleFile (I'm the author of
         | SingleFile). Therefore, I can tell you that this page was
         | produced on Tue Dec 08 2020.
        
           | easrng wrote:
           | Thank you for making SingleFile, it's been an absolute
           | lifesaver in a project I'm working on. I was having a lot of
           | trouble trying to manually save pages with puppeteer but the
           | singlefile CLI worked perfectly, even with added extensions.
           | (To get extensions to work I had to add --browser-
           | headless=false --browser-args ["--enable-
           | features=UseOzonePlatform", "--ozone-platform=headless", "--
           | disable-extensions-except=/path/to/extension", "--load-
           | extension=/path/to/extension"] )
        
             | gildas wrote:
             | Thanks for the feedback! It's very timely, I just have an
             | issue that discusses the problem of sideloaded extensions
             | (and profile data).
        
               | samstave wrote:
               | Uhm, can you pack all those options in a simple "--E" or
               | somesuch...
        
           | samstave wrote:
           | Gawd I love HN you beautiful bastards.
        
           | pixeldetracking wrote:
           | thanks for the info! maybe it's Jerry:
           | https://info.woolyss.com/
        
       | urthor wrote:
       | All this is doing is redirecting _data you already submitted to a
       | website_ to Google?
       | 
       | I don't see any of this as particularly new or revolutionary.
       | Except the implementation, user data was already being hoovered
       | up.
       | 
       | Now it's just pipelined better.
       | 
       | if you were worried about your data, you have to stop submitting
       | the data to websites. Period.
        
       | buro9 wrote:
       | > As we have seen, Google does not explain (
       | https://developers.google.com/tag-manager/serverside/custom-... )
       | the reason for creating a subdomain of the website for its
       | "proxy" server:
       | 
       | > > The default server-side tagging deployment is hosted on an
       | App Engine domain. We recommend that you modify the deployment to
       | use a subdomain of your website instead.
       | 
       | The reason is simple: it creates a denial of service attack on
       | DNS block lists used by things like Pi-Hole and NextDNS. Sure,
       | Google knows that some of the subdomains will be blocked for some
       | block lists... but the vast majority won't be blocked on the vast
       | majority of block lists.
        
         | southerntofu wrote:
         | Looks like the only sane thing to do is to block routes to
         | GAFAM AS directly on your router instead of relying on DNS
         | tricks. I knew people doing that over ten years ago and i
         | thought they were kind of crazy, but in retrospect they were
         | right all along.
         | 
         | What if your website is hosted by Google Cloud Engine or AWS,
         | should we block it? I certainly would. Please find a decent
         | host that does not use their customers as human shield/leverage
         | to engage in criminal conspiracies against privacy.
        
           | hwers wrote:
           | Blocking all GCP and AWS hosted sites is about as effective
           | as turning off all javascript. It reduces the usable set of
           | sites on the web to basically worthlessness.
        
           | contravariant wrote:
           | Gorhill managed to get uBlock to block CNAME masked domains,
           | so surely this wouldn't be _that_ out of reach for an
           | adblocker?
           | 
           | Good luck getting this to work in google chrome though.
        
             | brobinson wrote:
             | Maybe this will drive people back to Firefox? It's a
             | perfect opportunity for Mozilla to do a marketing drive...
             | oh, wait, they are busy partnering with Facebook (er, Meta)
             | to do advertising stuff. Sigh.
        
               | ersii wrote:
               | Don't forget force-installing addons like Pocket as a
               | service.. and.. Disney.
        
           | selfhoster69 wrote:
           | A cron job on the network gateway that creates iptables rules
           | to drop connections to x IPs sounds like a good plan.
        
       | technion wrote:
       | Note that the Google announcement in question was August 2020.
       | This didn't seem to make any significant changes to the ad-block
       | space when it rolled out, and pretty much every site is still
       | running the Javascript frontend.
        
         | terrycody wrote:
         | Sorry I can't understand the article, but does server side
         | Google tag manager already out?
        
           | rootusrootus wrote:
           | If I am reading it right, the article is saying about 1/3 of
           | all web sites on the Internet already use GTM.
        
             | matt_heimer wrote:
             | Using Google Tag Manager doesn't mean you are using the
             | server-side tagging. You have to configure it in your
             | account. It is something you have to pay for. If you read
             | the instructions on https://developers.google.com/tag-
             | platform/tag-manager/serve... you have to have GCP billing
             | setup to pay for the App Engine instance running the
             | server-side tagging proxy.
        
               | terrycody wrote:
               | thx for the explaination, btw, do you think server side
               | GTM can let Adsense bypass the adblocker, since it is
               | what claimed in the article. Though after Googled a bit,
               | I can't find a single article/video about this.
        
               | matt_heimer wrote:
               | Somewhat. Some of the tracking protections center around
               | 1st party vs 3rd party. If the site owner takes the time
               | to configure the DNS records for this server-side proxy
               | then the page is only communicating with 1st party
               | domains so that protection is gone.
               | 
               | Next, ad blocker components often target various parts of
               | the URL. By hosting on your own domain the domain name
               | matching patterns that would be used for blocking no
               | longer apply. But the ad blockers can also use just the
               | path or file name portion of the URL to block on.
               | 
               | Easylist has a set of lists that are commonly used by ad
               | blockers such as UBlock Origin. The tracking/privacy
               | centric list is
               | https://easylist.to/easylist/easyprivacy.txt which I'm
               | using in UBlock Origin. If you look at it there are lines
               | like '/gtag.js' which might match on the name of the
               | JavaScript file and still block it.
               | 
               | Of course site owners might change the name of their
               | script files to a non-default name making it harder to
               | detect.
               | 
               | The next step in the arms race would be having more
               | dynamic names for the files and URLs. You could rotate
               | the names of the scripts and endpoints automatically at
               | which point the adblockers would have to preform content
               | inspection or some other strategy which is more resource
               | intensive.
        
           | technion wrote:
           | Yes it's been out for quite some time.
           | 
           | It's also requires running a proxy as a GCP application, so
           | people running GTM largely because it's free/cheap aren't
           | going to go along with this.
        
       | thrwawy283 wrote:
       | I think it's going to be important to recognize and block
       | javascript/wasm by the bytecode it compiles down to. As far as I
       | know we don't have this ability to "jump into" the process.
       | ublock or umatrix can't be extended to do this currently. You
       | could send the scripts the browser downloads to an outside
       | service for fingerprinting, but doing this in the same browser
       | isn't possible right now.
       | 
       | This wouldn't completely stop a server from generating code that
       | compiles to slightly different bytecode. Then the move would be
       | to identify side effects of the execution?
       | 
       | Cat and mouse...
        
       | ghoomketu wrote:
       | Pretty sure a big ban hammer is coming for Google with all such
       | shenanigans, especially in trigger happy places like Europe and
       | India who don't like their citizens tracked and are happy to
       | create legislative bans.
       | 
       | So you may win the cat and mouse adblock game but what are you
       | gonna do when countries start making it illegal to use GA? (1)
       | 
       | (1)
       | https://www.forbes.com/sites/emmawoollacott/2022/02/10/frenc...?
        
         | dartharva wrote:
         | I'd wish so too but I don't see much that can happen in this
         | context.
        
         | ignoramous wrote:
         | > _India who don 't like their citizens tracked..._
         | 
         | Pretty sure the Indian govt bullied everyone into getting an
         | Aadhar. The quintessential tracking device.
        
           | aliswe wrote:
           | It's a _government_.
        
         | ulrikrasmussen wrote:
         | I can't wait for this to happen. Personally I think we just
         | need to ban all targeted advertising based on viewer profiles,
         | even session data such as IP and geo-location. This in turn
         | should severely limit or destroy business models based on
         | optimizing for engagement, as non-paying users are no longer
         | profitable. It's going to cost a lot of people in ad-tech their
         | jobs, but there is no shortage of demand for IT work, so surely
         | they'll find something else to do.
        
           | zelphirkalt wrote:
           | We also need to include hefty fines for handling data to
           | Google and their ilk behind the back of users. It is
           | required, but not sufficient to ban businesses like ad and
           | spy business of Google.
        
           | pmoriarty wrote:
           | _" I think we just need to ban all targeted advertising based
           | on viewer profiles, even session data such as IP and geo-
           | location"_
           | 
           | I'd go further and ban all unsolicited advertising.
        
             | ouid wrote:
             | I don't hear these words enough :(.
        
             | drusepth wrote:
             | In $current_year, I kind of want to go even further and
             | just ban the Internet.
        
             | eitland wrote:
             | Not all ads are created equal:
             | 
             | The other day I learned from an ad that my favorite 6 year
             | old Bergans jacket can be repaired at a shop next to where
             | I work for a price that is next to nothing.
        
       | eterevsky wrote:
       | It doesn't sound like this technology interferes with the main
       | purpose of adblockers: blocking ads. As long as I don't see any
       | ads, I don't see why I should care how the website tracks my
       | behavior.
        
       | malka wrote:
       | well, it is finally time to disable javascript in my browser once
       | and for all.
       | 
       | Good riddance to the 99.99% of the internet that rely on it. It
       | is shit anyway.
        
       | gigel82 wrote:
       | God damn... this is it, this is the end-game. There's no way to
       | fight this unless you customize and maintain blocking scripts for
       | each individual website.
       | 
       | Yes, websites could always have done this, but the REST (CDN-
       | bypassing) requests' cost and the manual maintenance for the
       | telemetry endpoints and storage was an impediment that Google
       | just gives them a drop-in solution for :(
       | 
       | I think Google is happy to eat some of the cost for the "proxy"
       | server given the abundance of data they'll be gobbling up (not
       | just each request's query string and users' IP address but -being
       | a subdomain- all the 1st party cookies as well). I don't have the
       | time or energy to block JavaScript and/or manually inspect each
       | domain's requests to figure out if they use server-side tracking
       | or not.
       | 
       | I honestly don't know if there's any solution to this at all.
       | Maybe using an archive.is-like service that renders the static
       | page (as an image at the extreme), or a Tor-like service and
       | randomizes one's IP address and browser fingerprint.
        
         | KoftaBob wrote:
         | Wouldn't a script blocker like NoScript or uMatrix take care of
         | this?
        
         | mixedbit wrote:
         | There is a hope this can be blocked with adblockers inspecting
         | payload of requests and blocking based on some generic
         | properties that could be always present in Google Tag Manager
         | requests to proxies. Unless this mechanism has some dedicated
         | Chrome-level support that would disallow inspecting or blocking
         | these requests.
        
           | xyzal wrote:
           | I think modifying some fingerprintable apis to give
           | faked/altered results could be enough, given the global
           | fingerprint is a product of all partial fingerprints. Some
           | extensions already implement that, eg.
           | https://github.com/kkapsner/CanvasBlocker/
        
         | whalesalad wrote:
         | Just block Google tag manager itself. Gets two birds stoned at
         | the same time.
        
           | chrisseaton wrote:
           | How would you do that? Isn't it the server that talks to
           | Google Tag Manager, not the browser?
        
             | whalesalad wrote:
             | Google tag manager in my experience is a script executed by
             | the browser. Then it installs itself in the page and
             | performs the inner payload of user script insertions. It's
             | a Trojan horse, really. You can block Google tag manager's
             | embed scripts. I wasn't aware of a backend integration but
             | it's certainly possible.
             | 
             | Regardless, I use a DNS based ad blocker (pihole) and it
             | takes care of all this stuff. I occasionally need to turn
             | it off or whitelist domains (like Google tag manager) for
             | client work, but normally I have it blocked.
        
               | HWR_14 wrote:
               | The point is that DNS ad blocking is being worked around
               | with this new system, because it looks like part of the
               | site you're on. Also, that google is encouraging
               | modifying the JS to prevent automated tools from blocking
               | the javascript.
        
               | chrisseaton wrote:
               | > Google tag manager in my experience is a script
               | executed by the browser.
               | 
               | Isn't the whole point of this new change that it runs
               | server-side, using a proxy that you install on the
               | website so it uses the same domain?
               | 
               | > Regardless, I use a DNS based ad blocker
               | 
               | But it's the same domain name isn't it?
        
               | lmkg wrote:
               | A Server-Side GTM container _compliments_ a client-side
               | container, it does not fully replace it.
               | 
               | Some processing happens on the server, but event data
               | must still be sent to the server-side container first.
               | For now, the "standard" deployment of a server-side is
               | that it receives hits directly from the browser,
               | orchestrated by a traditional client-side container. So
               | the client-side script is still there, just less bloated.
               | 
               | The server-side container has built-in facilities for
               | serving up the client-side container script. Meaning that
               | domain-name blocking will not prevent this. DNS-based
               | also has some issues: Server-Side Containers run in App
               | Engine, blocking them basically means blocking anything
               | running on GCP.
        
               | pixeldetracking wrote:
               | and you can host the container:
               | https://developers.google.com/tag-platform/tag-
               | manager/serve...
        
               | x0x0 wrote:
               | Current GTM, configured (via the server UI) to inject
               | tracker X:
               | 
               | gtm javascript loads, pulls down the config, injects
               | tracker X javascript into the browser
               | 
               | new gtm:
               | 
               | gtm javascript loads, pulls down config, streams events
               | to google servers to fan out to tracker X as configured
               | 
               | So blocking gtm.js off tagmanager.google.com /
               | www.googletagmanager.com / the various other domains
               | still blocks all gtm injected tags.
               | 
               | The tl;dr is they're become much closer to segment --
               | which does the data fanout internally to segment. But
               | they should still be straightforward to block.
        
               | volderette wrote:
               | This is not how GTM server side works. There is not a
               | single call to Google domains from the client, when GTM
               | server side is set up to its fullest. The config (gtm.js)
               | will be loaded from my subdomain and not
               | googletagmanager.com. Also gtm.js can be renamed.
        
               | x0x0 wrote:
               | Per the docs here [1], that is not true. You continue to
               | load gtag.js off the googletagmanager.com domain;
               | subsequent events can flow to a custom domain.
               | 
               | [1] https://developers.google.com/tag-platform/tag-
               | manager/serve...
        
               | xigoi wrote:
               | Couldn't you still recognize the script by its content?
        
               | ComodoHacker wrote:
               | Not with dynamic obfuscation.
        
               | freedomben wrote:
               | No because the script contents can change from site to
               | site. Maintaining an index for every site would get you
               | closer, but individual sites can trivially tweak things
               | to break fingerprinting as often as they want. Even on
               | every request.
        
               | shafyy wrote:
               | Exactly, this is already done for tracking scripts, since
               | it's commong to use proxies to load tracking scripts.
        
               | seandoe wrote:
               | You missed the same domain part. How are you going to
               | block a request when you don't know the url?
        
               | shafyy wrote:
               | You check the loaded script itself to see if it matches
               | an expected pattern.
        
               | romeoblade wrote:
               | You missed the part where they recommend changing the
               | script's name as well, add in changing a few
               | variable/function names in the script and even matching
               | the hash of the script itself would be useless. On top of
               | them recommending using a sub domain with an A/AAAA
               | record so its first party.
        
               | Ajedi32 wrote:
               | Worst-case you parse the script and block it if the AST
               | is too similar.
               | 
               | There are a million ways to detect and block this sort of
               | thing when you control the client. Yes, it's harder than
               | just blackholing a whole domain, but it's hardly
               | impossible.
        
               | pixeldetracking wrote:
               | yes, french article is updated, but this english
               | translation is quite old here it is:
               | https://www.simoahava.com/analytics/custom-gtm-loader-
               | server...
        
             | Saris wrote:
             | Just block the GTM js from loading, it'll stop it easily.
        
               | HWR_14 wrote:
               | Block the code that they suggest changing the name,
               | domain, and function signatures of? How?
        
               | inlined wrote:
               | If the loops, if statements, and block scopes are similar
               | then the graph can be fuzzily identified. They've had
               | anti-plagiarism software for years.
        
               | HWR_14 wrote:
               | Can you point me to some anti-plagiarism software?
               | Because this doesn't sound like it will work at a non-
               | trivial level.
        
               | Deukhoofd wrote:
               | Annoyingly that would still require downloading them,
               | which I'd definitely prefer not to. It's bloat that
               | serves me no purpose.
        
               | inlined wrote:
               | For popular sites a backlist could be formed after the
               | first person downloads it.
        
               | seandoe wrote:
               | The big change they are suggesting is that the gtm code
               | is no longer accessed via a predictable Google domain,
               | rather it is requested through a subdomain of the parent
               | site.
        
               | pixeldetracking wrote:
               | yes, custom names for loader:
               | https://www.simoahava.com/analytics/custom-gtm-loader-
               | server... and even hosted on your own infra:
               | https://developers.google.com/tag-platform/tag-
               | manager/serve...
        
               | Saris wrote:
               | uBlock already blocks stuff like Plausible analytics
               | based on what's in the code, even if it runs on the
               | parent site. Would this be any different?
        
             | propogandist wrote:
             | use uMatrix or uBlock and block individual domains
             | 
             | https://github.com/gorhill/uMatrix
        
               | gaius_baltar wrote:
               | Proud uMatrix user here. Sadly, just noticed that the
               | repo is now archived and I don't know if it will be
               | maintained. Could not find any fork either.
               | 
               | I'll miss this extension.
        
               | GekkePrutser wrote:
               | I liked this a lot but I don't see how someone without a
               | computer science degree will use it successfully..
               | 
               | I think this is why Raymond gave up on it.. I think for
               | the masses his time is better spent on uBlock Origin.
        
               | propogandist wrote:
               | It requires some effort to get oriented, but the
               | granularity of control is fantastic. There is no
               | competition.
               | 
               | Although the dev gave up on it, he's open to someone
               | picking it up (if there are any brave souls on HN)
               | 
               | https://old.reddit.com/r/uBlockOrigin/comments/i240ds/req
               | ues...
        
               | tremon wrote:
               | eMatrix is a fork maintained for Pale Moon:
               | https://gitlab.com/vannilla/ematrix
        
               | Arnavion wrote:
               | You have the features of uMatrix with uBlock Origin's
               | static rules. You just have to write them by hand instead
               | of the convenient table UI.
               | 
               | https://news.ycombinator.com/item?id=26284124
               | 
               | The only thing that uBO doesn't support is controlling
               | cookie access, so I still use uM for that.
        
               | Semaphor wrote:
               | > You just have to write them by hand instead of the
               | convenient table UI.
               | 
               | That's a pretty big "just", though. Very few sites work
               | without fiddling with rules, having to do manual text
               | entry every time would push me towards not using it.
               | 
               | The UI of uMatrix is generally far superior to the
               | mobile-friendly, simplified one of uBo.
        
               | Arnavion wrote:
               | >That's a pretty big "just", though.
               | 
               | It is, but for me the pros outweigh the cons. In
               | particular, even with uM I often ended up editing the
               | rules by hand because it was easier to copy-paste and
               | turn on and off rules for experimenting, but uM would
               | forcibly resort the rules on save which made that
               | annoying.
               | 
               | >Very few sites work without fiddling with rules,
               | 
               | The only sites I fiddle with the rules of are the ones I
               | visit regularly, which is not many. Over the 1.5 years
               | that I've been using this method, I've only got 75 "web
               | properties" in my list (github.com, github.io and
               | githubusercontent.com count as one "GitHub" web property;
               | so the number of domains is a bit higher). Going by git
               | history, I do have to fiddle with one or more rules once
               | a month on average.
               | 
               | For other sites, either they work well enough with
               | default settings, or I give up and close them, or if I
               | really need to know what they say I use a different
               | browser. For this other browser I never log in to
               | anything, and have it configured to delete all history by
               | default on exit. (I've been pondering making this an
               | X-forwarded browser running on a different source IP, but
               | haven't bothered.)
               | 
               | >The UI of uMatrix is generally far superior to the
               | mobile-friendly, simplified one of uBo.
               | 
               | To be clear, editing the rules does not use the "mobile-
               | friendly, simplified" uBO UI. It refers to the giant text
               | field you see in the uBO "Dashboard", specifically the
               | "My filters" tab.
               | 
               | But yes, it'd be the best of all worlds if uBO gains the
               | table UI as an alternative to the filters textfield. I
               | imagine the problem is that static filters are
               | technically much more powerful than what the uM-style
               | rules do, so it'd require inventing a third kind of rule,
               | which isn't great.
        
               | Semaphor wrote:
               | I have almost 7000 rules for a 260kb file ;)
        
           | youngtaff wrote:
           | Yup, overwrite its API on the page
        
         | downrightmike wrote:
         | The greatest minds of a few generations really should think
         | about not being evil.
        
         | cavisne wrote:
         | You still pay for the app engine requests. This whole product
         | is just a hash script that configures the proxy for you.
        
         | [deleted]
        
         | ignoramous wrote:
         | I co-develop an open source firewall for Android, which most of
         | our users use for ad-blocking purposes.
         | 
         | The community has known about server-side collection for quite
         | sometime now. You could run Google Analytics on any of the
         | serverless environments since a year or two ago (I noted this
         | on news.yc a year back [0][1]). Tag Manager server-side is
         | Google throwing its own solution in to the mix.
         | 
         | DNS based content blocking was always DoA, there simply are too
         | many chinks in the armour besides CNAME or HTTPS/SVCB or SRV or
         | ALIAS record cloaking [2]. The worst I've seen reported to me
         | by users is a tracker generating domains names on-the-fly
         | (domain generation algorithms) and A/AAAA records pointing to
         | different IP addresses each time [3].
         | 
         | That said, a firewall can still mitigate this offensive, while
         | network security with just DNS was always going to be what it
         | was: A stop-gap.
         | 
         | This isn't the end-game: I fully expect that IP address
         | blocklists would crop up in no time, and will be painfully
         | maintained by folks pouring their life in to it.
         | 
         | TFA points that Google's reverse-cloaking presumably with IP
         | addresses, but the worse would be if multiple domains shared IP
         | addresses (like in a CDN), reverse-cloaked with _Server Name
         | Identification_. Even firewalls would have to blanket block
         | IPs... and what if those IPs are shared with other Google
         | front-ends like the AMP project  / YouTube / Mail / Docs?
         | 
         | The firewalls would also have trouble with something like _Ao1_
         | [4]: If multiple websites were behind multiple IPs, or in the
         | extreme, a single IP.
         | 
         | The firewall is bust, but that's good, now we simply de-Google
         | / de-Cloudflare ourselves, and be luddites like they want us to
         | be.
         | 
         | [0] https://news.ycombinator.com/item?id=26003654
         | 
         | [1] https://news.ycombinator.com/item?id=25169029
         | 
         | [2] https://news.ycombinator.com/item?id=26298339
         | 
         | [3] Ex:
         | https://www.reddit.com/r/uBlockOrigin/comments/srza8x/changi...
         | 
         | [4] https://nitter.net/rethinkdns/status/1448738898998292495
        
           | culi wrote:
           | I really don't know much about this space, but do you think
           | server-side tagging could be more or less susceptible to user
           | resistance attacks like what Adnausium[0] does? Can we spam
           | them into futility?
           | 
           | [0] https://adnauseam.io/
        
             | ignoramous wrote:
             | Adnauseam's offensive tactics can still confuse these
             | server-side implementations. That said, if Google et al
             | figure a way out to defeat it, pretty sure they'd not be
             | blogging or talking about it, at all, for us to know.
        
               | culi wrote:
               | Ah, good point. Thanks for the response
        
           | foxfluff wrote:
           | > This isn't the end-game: I fully expect that IP address
           | blocklists would crop up in no time, and will be painfully
           | maintained by folks pouring their life in to it.
           | 
           | Proxy can be hosted on the same server as the site itself. In
           | that case this simply becomes a blocklist of naughty
           | websites. Someone still needs to do the hard work of figuring
           | out which sites are naughty.
        
         | booleandilemma wrote:
         | Simpler protocols (Gemini, Gopher...), outright refusing to use
         | what the modern web has become. I only use HN and a few select
         | sites. You don't need an ad-blocker if there are no ads in the
         | first place.
        
           | ReactiveJelly wrote:
           | Using Gemini as an allowlist doesn't seem any better than
           | allowlisting known-good domains for HTTPS sites
        
           | EE84M3i wrote:
           | HN is a link aggregator for HTTP(s) links. How do you read
           | them?
        
             | aenis wrote:
             | Not sure about the parent poster, but I am here mostly for
             | the comments, and rarely visit the linked content.
        
               | ComodoHacker wrote:
               | Doesn't exactly this behavior create echo chambers and
               | lead to polarization?
        
               | PhantomGremlin wrote:
               | I usually do read the linked content but I agree with GP
               | poster that comments are often more informative.
               | 
               | Yes there is sometimes an echo chamber here, but it's
               | only for limited topics. It very much has a Silicon
               | Valley feel to it, but @dang and I have gone around on
               | this and he assures us that the readership and comments
               | have broad geographic representation.[1] It's a worldwide
               | echo chamber. :)
               | 
               | Fortunately the echo chamber doesn't exist for most
               | submissions. Most of the discussion on HN is on non-
               | polarizing topics.
               | 
               | [1] https://news.ycombinator.com/item?id=26869902
        
               | thinkingemote wrote:
               | The time of the day is reflective of broad geography,
               | generally.
               | 
               | So some UK or EU specific topics will appear, be
               | commented upon but then disappear later in the day.
               | 
               | It would be interesting to see what kind of topics are
               | commented on from different places.
        
               | tremon wrote:
               | Which behaviour would that be? The "reading only the
               | comments, not the article"? I don't see how reading
               | creates an echo chamber.
               | 
               | What creates an echo chamber is if all the posts are
               | similar or otherwise in agreement with each other. Those
               | threads make for boring reading and I tend to only scan
               | them for less boring content (yes, that means I read the
               | context surrounding greyed-out comments more than the
               | rest). The threads where people discuss various aspects
               | and experiences is what I come here for.
               | 
               | (full disclosure, I mostly read the comments before even
               | opening the article. I only read the article if there's a
               | high-quality comment thread about some details in the
               | article, or if multiple commenters state that it's a
               | great article. And I tend to upvote an article based on
               | the quality of the comments, not just the article
               | itself).
        
         | marcosdumay wrote:
         | Nope. The end-game is adding the data collection into the
         | backend frameworks so the user does not have to execute
         | javascript at all.
         | 
         | But this is pretty close to it. I hope Google and anybody
         | collaborating with them get severely punished.
        
         | krsdcbl wrote:
         | I think there was never the possibility to "out-tech" tracking
         | solutions in the first place. You simply cannot plug every hole
         | imaginable that will be discovered, and still serve your
         | service on a network.
         | 
         | The only remedy is strict legislation and judicial recourse
         | against companies that do try to cheese it.
         | 
         | Just like you cannot possibly implement real world security and
         | surveillance that makes it completely impossible to commit
         | theft, but you can implement strong enough legal deterrance to
         | make it a really unviable risk/reward scenario for individuals
         | and corporations alike
        
         | ji23ii23jjj3 wrote:
        
         | Helmut10001 wrote:
         | IP blocking still seems a thing, even with this new feature -
         | the ads need to be served from _somewhere_. I am using
         | pfblocker-ng on pfsense, which uses giant IP blocklists to
         | filter out all connections to spam and ad-servers. I haven't
         | seen ads in 5 years and there is no need for client-side
         | solutions (e.g. adblocker). The places where ads appear are
         | just whitespace.
        
           | josephcsible wrote:
           | The idea is that this will be served from the same IP address
           | that the site that you're trying to visit is.
        
             | Helmut10001 wrote:
             | Thanks for the explanation - I understood this partly from
             | the article and it is pretty worrying for the future.
        
             | pixeldetracking wrote:
             | yes, i updated the french article but not this translation
             | (no idea who did the translation btw), Google has a guide
             | to host the container on your own infra:
             | https://developers.google.com/tag-platform/tag-
             | manager/serve...
        
         | dsr_ wrote:
         | There's no way to fight this unless ... you pass legislation
         | against it or comparable technologies, preferably at a policy
         | level.
        
           | eru wrote:
           | You can fight against it by refusing to use these websites?
           | 
           | If you can't do this, perhaps because a big _majority_ of
           | users don't care enough to support this kind of ecosystem
           | shift, what makes you think a majority of voters would
           | support this? (And if not, why would you want to force your
           | view on them?)
           | 
           | It's like legislating that people should only listen to Good
           | Music and eat Healthy Food, as defined by some people who
           | know better than the unwashed masses?
        
             | dsr_ wrote:
             | I rather think it's more like legislating that you can't
             | sell people food adulterated with poisons, and you have to
             | label the ingredients accurately. Oh, and it's like saying
             | that you can't sell lead paint, even though it is a very
             | pretty white.
        
               | eru wrote:
               | Even without that legislation, most people would already
               | care about avoiding poisoned food.
               | 
               | So a law specifically forbidding poisons is in line with
               | what the majority already cares about.
               | 
               | (Slightly related: see eg some Chinese people making good
               | money from buying baby formula overseas and shipping it
               | back home in their luggage. China has legislation against
               | poison, but people don't trust the enforcement enough.)
        
               | kergonath wrote:
               | > Even without that legislation, most people would
               | already care about avoiding poisoned food.
               | 
               | There is lots of evidence that people would still use
               | harmful substances when it's nice and cheap. Then other
               | people would be exposed to it just because it is
               | impossible to know the chemical composition of
               | _everything_ around you. Lots of people care about
               | avoiding things like toxic chemicals and harmful
               | bacteria, the trouble is that they cannot see them.
               | 
               | > So a law specifically forbidding poisons is in line
               | with what the majority already cares about.
               | 
               | So why not do it, then, if it is the right thing and
               | people want it?
               | 
               | In the real world, people are not perfectly informed, and
               | fraudsters are willing to lie. So law and enforcement are
               | absolutely necessary to end harmful practices. See lead
               | paint, but also leaded petrol, asbestos, antibiotics in
               | farm animals, and insecticide chemicals spread willy
               | nilly across the countryside. These things not just
               | disappear on their own because some people don't like it.
               | 
               | Even on the topic at hand, to be honest. People know that
               | ads and tracking are bad and annoying, even if they do
               | not see clearly the extent of the damage. Some of us know
               | how to avoid most of them. And yet, they keep making more
               | and more money, and are far from disappearing. It is
               | difficult to take your point seriously.
        
             | mtsr wrote:
             | Part of the job of lawmakers is, intriguingly enough,
             | deciding what's good for voters. This would be among those
             | things. Would voters vote for this specific law? Probably
             | not. But they probably wouldn't vote out the
             | representatives who wrote it either. And arguably privacy
             | needs to be protected for the good of society.
        
               | eru wrote:
               | I'm not sure about this notion of the 'good of society'.
               | 
               | If you believe that the 'good of society' is not what
               | voters want, why bother with democracy at all?
               | 
               | (Slightly besides the point: I actually do agree that
               | people behave like idiots at the ballot booth and don't
               | know what is good for them in this context.
               | 
               | Luckily, people tend to be much more savvy when voting
               | with their wallets or their feet. And as a society we
               | would be well advised to encourage these latter two.
               | 
               | Eg by taking subsidiarity serious, and pushing as much
               | decision making as possible to as local a unit as
               | possible. Don't decide stuff at federal level, when the
               | states can handle it. Don't let the states handle, what
               | the counties can handle. Don't let counties handle, what
               | the municipalities can handle. Don't let municipalities
               | handle what people can do privately on their own.
               | 
               | See https://en.wikipedia.org/wiki/Subsidiarity
               | 
               | By pushing authority down the stack, you make the act of
               | moving between states or even just cities so much more
               | powerful and expressive.)
        
               | mtsr wrote:
               | I'm not saying it's not what voters _want_ , I'm saying
               | they're not going to vote for it. There's a difference.
               | 
               | The average voter has a fairly limited horizon in terms
               | of what they see and understand about what's good for
               | society. And in a democracy you elect representatives
               | because they're supposed to have a wider horizon and more
               | in depth knowledge, in part because they're on average
               | smarter than the average voter and in part because they
               | get to dedicate all their time to that specific job.
               | 
               | This means that lawmakers will sometimes have to do
               | th8ngs the voters don't understand they want. It's on
               | them to explain it to the voters. And it's on the voters
               | to vote them out if they still don't agree.
               | 
               | As for voting with their wallets, I would have agreed say
               | 20 years ago. But marketing has become so all-
               | encompassing and so much money and effort has been spent
               | making marketing stick, that I don't think most people
               | can make truly independent decisions anymore about many
               | many things.
               | 
               | And free stuff on the internet is definitely something
               | that most people have trouble dealing rationally with.
               | Just look at all the free trials that hook people into
               | costly year long subscriptions, etc etc. Let alone when
               | it's free in the sense that the users never pays directly
               | but through things as ads and privacy.
               | 
               | My view of this is very much influenced by my being a
               | European and EU citizen, though. And if anything, the EU
               | is a bit of a technocracy that likes to decide for the
               | "good of society". And that's not something everyone will
               | like every time.
        
               | eru wrote:
               | Well, I was born in East Germany and grew up there. Later
               | I decided to vote with my feet, and pay my taxes in
               | Singapore instead. Much better value for my tax money
               | here---both lower taxes and better government services.
               | 
               | Btw, I'm not saying people are perfectly rational when
               | voting with their feet or wallet. Just that they are
               | much, much more rational than at the ballot booth.
               | 
               | > Let alone when it's free in the sense that the users
               | never pays directly but through things as ads and
               | privacy.
               | 
               | Well, can't argue about taste? Perhaps people prefer it
               | that way?
               | 
               | > This means that lawmakers will sometimes have to do
               | th8ngs the voters don't understand they want. It's on
               | them to explain it to the voters. And it's on the voters
               | to vote them out if they still don't agree.
               | 
               | I am basically agreeing with you: voting is a weak
               | channel to transmit information. Almost no individual
               | vote makes a difference. Neither in aggregate nor to the
               | individual voting.
               | 
               | Voting with your feet or wallet does make an immediate
               | difference to yourself, and has at least a clear marginal
               | impact in aggregate. There are less weird threshold
               | effects than in politics. A dollar more spend on iPhones
               | is a dollar more spend on iPhones; but another vote for
               | candidate A only makes a difference if it makes her have
               | more votes than candidate B.
               | 
               | (And proportional representation only helps partially: in
               | the end it's important which coalitions can form a
               | majority in parliament, whether one party has one seat
               | more or less doesn't make much of a difference usually.)
               | 
               | I'd like to give sortition a try to fill up parliament.
        
               | glogla wrote:
               | > Luckily, people tend to be much more savvy when voting
               | with their wallets or their feet. And as a society we
               | would be well advised to encourage these latter two.
               | 
               | The problem with voting with your dollars is that people
               | with more dollars get more votes. The problem with voting
               | with your feet is that only some people can afford to
               | move.
               | 
               | If you want "just let the rich decide", why dress it up
               | in fancy words?
        
               | eru wrote:
               | As much as possible, people should decide what to do with
               | their dollars.
               | 
               | > The problem with voting with your dollars is that
               | people with more dollars get more votes.
               | 
               | Eh, the biggest and most successful companies on the
               | planet cater to mass markets. The system seems to work
               | fairly well for average people. (And we all suspect the
               | most important politicians cater to tiny elites.) Also,
               | using your dollars to vote means you lose those dollars.
               | So rich people can vote each dollar only once, just like
               | everyone else.
        
               | kergonath wrote:
               | > As much as possible, people should decide what to do
               | with their dollars.
               | 
               | This sounds very good until it is actually put in
               | practice, when people realise that those who have all the
               | dollars have all the power. Now you have an unaccountable
               | oligarchy.
               | 
               | > Also, using your dollars to vote means you lose those
               | dollars. So rich people can vote each dollar only once,
               | just like everyone else.
               | 
               | That's hilarious. As if those billionaires were not
               | making the median yearly income in a week.
        
         | ec109685 wrote:
         | Apple's Private Relay blocks this type of cross site tracking.
         | 
         | Given this tracking is all server side, third party cookies
         | across sites aren't possible using this mechanism, and private
         | relay cycles through your IP addresses frequently and uses
         | common IPs across multiple users.
         | 
         | Regarding your other point, unless Google execs want to be
         | thrown in jail / sued, they can't use things like first party
         | cookies for their benefit since that is against their terms of
         | service.
        
           | novok wrote:
           | How is private relay different from a vpn? A lot of
           | fingerprinting scripts also can track you despite vpn.
        
             | top_sigrid wrote:
             | Private Relay uses ingress and egress relays. The ingress
             | proxy does know your IP but not which sites you are
             | visiting and what you are doing. The egress proxy is only
             | connected to the ingress, sees what you visit but does not
             | know who you are. Both proxies are run by different
             | parties.
             | 
             | With a VPN you would have to trust one provider, who sees
             | all of your traffic.
        
               | mkmk3 wrote:
               | Then is Private Relay equivalent to a two layer tor
               | setup?
        
               | Engineering-MD wrote:
               | From my understanding yes, but with the caveat of being
               | organised by a single entity (apple)
        
             | [deleted]
        
           | irrational wrote:
           | I wonder why Safari is required? I'd be interested in paying
           | for this if it worked with Firefox.
        
             | GekkePrutser wrote:
             | Yeah that would be a useful service that Mozilla could
             | offer and I'd actually pay for.
             | 
             | I don't like their VPN as it's too basic in terms of
             | privacy protection and it's much more versatile to just
             | sign up with Mullvad myself because then I can use it on
             | other stuff than just the browser.
        
         | altairprime wrote:
         | How much would you pay per month for custom-per-site tracking
         | blocking as described here?
        
           | scim-knox-twox wrote:
           | Nothing. No one should pay for _not_ being tracked.
        
             | altairprime wrote:
             | In principle I agree, and I support having the GDPR in
             | effect globally, so that these server-side data sharing
             | solutions are illegal without opt-in consent.
             | 
             | Unfortunately there's a reality gap between "GDPR
             | everywhere" and the United States and other countries, and
             | that gap was being filled previously by anti-tracking lists
             | maintained essentially for free out of the goodwill of
             | people's hearts. Now that Google is - and has been - using
             | server-side proxies, those tracking lists won't scale
             | without human caretaking. Any human versus the entire web
             | would burn out in a day.
             | 
             | So the choice is either to pay humans to enforce our anti-
             | tracking beliefs against scummy corps, or to donate to
             | politicians that believe in GDPR so they can try to make it
             | illegal, or to refuse to pay anything and accept the status
             | quo of being tracked. We've reached the end game of the
             | "pay nothing until it's fixed, then continue paying
             | nothing" ethos: Google has outplayed us, and website owners
             | can afford to pay to track us. I don't like this, and
             | neither do you. I think it's time to pay money to fight
             | back, and you do not think it's appropriate to pay money to
             | fight back.
             | 
             | If you or anyone have a good idea on how zero-cost effort
             | can somehow solve the tracking problem, share that with
             | others in a useful reply to the post somewhere. You don't
             | have to convince _me_ that such ideas exist: you have to
             | convince others who share your "at no cost to me" beliefs
             | to invest their time and energy in your zero-cost idea.
             | And, whatever else I'm uncertain, I guarantee they're not
             | going to see such a reply down here in this thread that
             | started with a pricing question.
        
           | GekkePrutser wrote:
           | 5-10 bucks. Any higher and I'll be looking at other options
           | like not using the web so much.
        
           | miere wrote:
           | up to $6.9 - which would be (roughly) $10 local bucks on my
           | country.
        
         | quicklime wrote:
         | > Maybe using an archive.is-like service that renders the
         | static page (as an image at the extreme)
         | 
         | A lot of companies are starting to use "browser isolation"
         | which is essentially what you're saying. A proxy runs between
         | the client and the server, but it does more than just direct
         | TLS streams - it actually builds the DOM and executes the JS.
         | The resulting web page is sent to the actual client browser,
         | which might send back things like mouse and touch events to the
         | proxy, which will then update the page.
         | 
         | I think most companies are using this as a malware protection
         | thing, but it does hide the actual client IP address and
         | fingerprint, and I imagine it would make tracking very
         | difficult.
         | 
         | https://en.wikipedia.org/wiki/Browser_isolation
        
           | GekkePrutser wrote:
           | Browser isolation isn't quite that. It's just running a
           | browser that is heavily sandboxed from internal files and
           | networks, or running on another machine so any exploits don't
           | hit your machine.
           | 
           | It's very much like running a browser through Citrix (in
           | particular the remote flavour which is the most common as far
           | as I've seen). But of course any data in the browser itself
           | is still within reach for the malicious code... Which only
           | solves half the problem. Unless you rigidly separate internal
           | browsing from external sites.
           | 
           | But it doesn't run all the JavaScript and then send you a
           | screenshot or anything. The resulting page is still
           | interactive.
           | 
           | Remote browser isolation has the ability to change the
           | landscape of personal computing enormously by the way. Right
           | now we equip all our laptops with at least 16GB (32 for
           | customer care) because some web apps like Salesforce
           | Lightning are such memory hogs.
           | 
           | Considering the importance of the browser in modern computing
           | this model world basically make the PC more like a terminal
           | and require much less resources.
           | 
           | Of course this has already been going on with web based apps
           | and streaming of things like games but this could be the
           | final nail in the coffin of the PC as we know it. Not sure
           | I'm happy with that...
        
           | kibibu wrote:
           | Opera Mobile has been doing this for years and years
        
             | Quai wrote:
             | The Opera product you are thinking of is Opera Mini. Opera
             | Mobile is a browser running mostly on your device (except
             | for "turbo" which optimized media trough a proxy setup, but
             | did not, afaik, execute any of the javascript).
             | 
             | Opera Mini can be looked at as a browser running in the
             | cloud, sending OBML (Opera Binary Markup Language, if I
             | remember correctly) causing the (very thin) client to draw
             | things on the mobile screen, like text, images, etc without
             | having to transfer, parse, execute, flow and paint every
             | thing on the device.
        
               | Fnoord wrote:
               | Yeah, they released countless of rebrands and versions
               | and what not.
               | 
               | The equivalent on desktop would be Browsh (e.g. with
               | terminal + Mosh), but it runs Firefox under the hood.
               | Opera Mini is just akin to a remote browser with the
               | result being send to the client (as a compressed picture
               | like in RDP/VNC, or a proprietary markup language like
               | OBML).
        
         | hwers wrote:
         | "Blocking scripts for each individual website" probably isn't
         | too bad of a burden though. There's enough people who are
         | annoyed by this and few enough sites that you actually visit
         | (how often do you actually visit a brand new website, or one
         | that hasn't been visited by thousands already?) that maintained
         | (donation supported) chrome extensions for this will pop up
         | eventually.
        
         | noduerme wrote:
         | >> God damn... this is it, this is the end-game
         | 
         | I don't understand. I tried to read the article but it doesn't
         | make sense to me. What is the end-game? Can you explain? Not
         | everyone uses google analytics, and even if we do it would only
         | be on the front pages... (hooking into any API has always had
         | the potential to expose session data if you pass it, so what's
         | new here??)
        
         | PhantomGremlin wrote:
         | _Maybe using an archive.is-like service_
         | 
         | No that has turned to shit (for me anyway). Used to be fine,
         | now presents a captcha when JS off. Okay so I switch from
         | Firefox to Safari (where I leave JS on) and it still presents a
         | captcha. I'd rather use the original site with JS than solve
         | captchas.
         | 
         | That has been my consistent recent experience for a multitude
         | of those.
         | 
         |  _or a Tor-like service_
         | 
         | I've never used Tor, but aren't there a lot of complaints of
         | repetitive captchas when using it?
         | 
         |  _randomizes one 's IP address and browser fingerprint_
         | 
         | I haven't followed this closely, but didn't Apple make claims
         | that they would soon have an opt-in service that did something
         | like this?
        
           | latexr wrote:
           | > didn't Apple make claims that they would soon have an opt-
           | in service that did something like this?
           | 
           | iCloud Private Relay[1]. It's in beta.
           | 
           | [1]: https://support.apple.com/en-us/HT212614
        
         | hilbert42 wrote:
         | _" I don't have the time or energy to block JavaScript and/or
         | manually inspect each domain's requests to figure out if they
         | use server-side tracking or not."_
         | 
         | By default, I don't run JavaScript. I don't see blocking JS as
         | a problem - in fact, it's a blessing as the web is blinding
         | fast without it - and also most of the ads just simply
         | disappear if JS is not running.
         | 
         | On occasions when I need JS (only about 3-5% of sites) it's
         | just a matter of toggling it on and refreshing the page. I've
         | been working this way for at least 15 years - that's when I
         | first realized JS was ruining my web experience.
         | 
         | I'm now so spoilt by the advantages of the non-JS world that I
         | don't think I could ever return. I'm always acutely reminded of
         | the fact whenever I use someone else's machine.
        
           | kevin_thibedeau wrote:
           | Firefox has never been slow for me over the last 15 years
           | because NoScript makes it light years better than Chrome.
           | Conversely, I routinely have the Android assistant lock up on
           | me from JS bloat despite the supposed performance enhancement
           | of AMP pages.
        
           | scim-knox-twox wrote:
           | Exactly! If something didn't work without JS, I don't use it.
           | There are many alternatives.
        
           | forgotmypw17 wrote:
           | There's another, indirect benefit to blocking JavaScript.
           | 
           | Over time I have noticed a strong correlation between sites
           | which don't work right without JS and low-quality content
           | which I regret having spent time reading.
           | 
           | Most of the time I encounter one of these sites I now just
           | close the tab and move on with a clear conscience.
        
             | zelphirkalt wrote:
             | Similar here. When I am searching for something and a
             | website wont show it unless I enable JS on that website,
             | then usually it is the case, that after enabling JS to see
             | the content, I realize, that the website's content is worth
             | nothing and that I activated JS for naught, regretting to
             | have spent time on that website.
        
             | hilbert42 wrote:
             | _" Over time I have noticed a strong correlation between
             | sites which don't work right without JS and low-quality
             | content...."_
             | 
             | Absolutely true, I can't agree with you more. I've reached
             | the stage where if I land on a site and its main content is
             | blocked if JavaScript is disabled then my conditioned
             | reflex kicks in and I'm off the site within milliseconds.
             | 
             | Rarely is this a problem with sites that I frequent (and I
             | too don't have time to waste reading low quality content).
        
               | raspberry1337 wrote:
               | Any tips for high quality content sites? It truly is hard
               | to find these days
        
               | hilbert42 wrote:
               | Yeah, read HN!
               | 
               | There are stacks and stacks of them here on HN that are
               | of excellent quality - I use HN as my 'quality' filter
               | (and I reckon I'm not alone).
               | 
               | Moreover, if one doesn't run JS like me then it's dead
               | easy to avoid problematic sites as HN lists them
               | (Twitter, etc. - and it doesn't take long to get to know
               | the main offenders, thus avoid them).
               | 
               | :-)
               | 
               |  _BTW, I agree with you it is hard to find good sites
               | these days but eventually most really good sites appear
               | here on HN. Do what I do, when you come across them
               | bookmark them._
        
               | IHLayman wrote:
               | A pedantic note that follows from this particular thread:
               | HackerNews's search capabilities are powered by Algolia
               | and require JavaScript to work (turn off all JS and the
               | HN branded Algolia page will not load). The reason I
               | bring this up is that even good websites sometimes lean
               | on free or free-ish services to provide extra
               | functionality (such as calendars, discussion boards,
               | issue tracking, or search) without realizing that such
               | functionality may be a back door to letting JS in and any
               | tracking/privacy-erosion that could follow from it.
        
               | hilbert42 wrote:
               | Right, HN does use JavaScript for certain functions,
               | search etc. Now, if you read the second paragraph of my
               | first post I've got such cases covered.
               | 
               | OK, here's the scenario: I log on to HN with JavaScript
               | disabled, do all the things I do, read articles, submit
               | posts all without JS. At some point I want to search HN
               | so I hit the 'toggle JS' button on my browser, it then
               | goes from red to green to tell me JS is now active. I
               | then refresh the page and start searching HN. When I've
               | finished I hit the JS toggle and the button goes back to
               | red - JS is now kaput.
               | 
               | I really can't think of anything simpler - JS is off
               | until I really need it and when I do it's immediately
               | available without digging deep down into menus etc.
               | 
               | I'd add HN uses JS as it was originally intended and does
               | so responsibly. I have nothing against JS per se, the
               | problem comes from websites that abuse webpages and thus
               | the user by sending megabytes of JS gumph and so on.
               | 
               | Running without JS and only turning it on when really
               | necessary I reckon is a reasonable compromise.
        
               | Fnoord wrote:
               | The thing with WWW is links, the web. So
               | https://news.ycombinator.com is a good starter. From
               | there, yes, you could end up on twitter.com for example
               | but it would be worthwhile.
        
               | IHLayman wrote:
               | "...you could end up on twitter.com for example but it
               | would be worthwhile."
               | 
               | Unpopular opinion: I never click on twitter links
               | anymore. It's almost never worth it.
               | 
               | IMHO, 140/280/N character limits are a way to cheapen
               | discourse. I think there is something to be said for the
               | "density" of text: text that offers very little to think
               | about (less dense) is vacuous but encouraged by a
               | character limit; yet, text that is compressed into a
               | character limit either packs too much info into a short
               | space that requires more discourse to properly get a
               | thought across or elides too much from the text, making
               | it less accurate/meaningful/important. Or worse: people
               | chain posts into long 1/907, 2/907, 3/907... trains that
               | should be blog posts rather than requiring some other
               | application to string the thread together.
               | 
               | Of course the other reason (more central to this
               | discussion) never to click on a twitter link is that JS
               | and an account login is required now to read the posts
               | past a certain point. If that makes me an old man yelling
               | at a cloud, so be it, but aren't there better ways to
               | handle online public discourse without sacrificing
               | people's privacy and security?
        
               | hilbert42 wrote:
               | _" Unpopular opinion: I never click on twitter links
               | anymore. It's almost never worth it."_
               | 
               | It's not unpopular with me, I agree with you completely.
               | I was never a Twitter fan but when they forced the use of
               | JS that was the end of it (you'll note I used Twitter as
               | an example in one of my earlier posts).
               | 
               | You're right about sacrificing people's privacy and
               | security, as I said in another post 'I'm forever amazed
               | at the trust the average person has in these
               | vulnerability-ridden flaky systems'.
        
           | jcfrei wrote:
           | How does blocking javascript in this case prevent tracking?
           | It's done via the same cookies the website uses, as I
           | understand it. Do you disable cookies too?
        
           | bentcorner wrote:
           | I used to run NoScript then at some point (maybe switched
           | browsers?) I stopped using it. You've persuaded me to re-
           | enable it.
           | 
           | Also - Firefox on mobile supports NoScript!
        
             | behnamoh wrote:
             | No, only FF on Android supports extensions.
        
               | exyi wrote:
               | Because Apple essentially does not allow Firefox...
        
             | quambene wrote:
             | Concerning noscript, is this [1] still a thing?
             | 
             | [1] NoScript is harmful and promotes malware -
             | https://news.ycombinator.com/item?id=12624000
        
               | josefx wrote:
               | Can't find any ads on NoScript.net with uBlock running
               | and uniblue.com seems to have expired. However it is
               | hilarious that the complaint comes from Ad block Plus,
               | their entire business model is build around bypassing
               | EasyList. For a generous fee they make sure that your ads
               | are "acceptable".
        
               | Fnoord wrote:
               | What makes you think this comes from ABP? The article
               | linked to is from 2016, they link to a history between
               | NoScript and ABP. The article by ABP is from 2009 (!!).
               | Back in the 2009, ABP was the defacto standard. There was
               | no uBlock. There was NoScript, but no uMatrix yet.
               | 
               | The developer issued an apology and reverted the change,
               | and apart from a Ghostery one (who are also shady) no
               | further controversies are documented at [1]. Perhaps the
               | Wikipedia article is incomplete, given the one linked is
               | from 2016?
               | 
               | [1] https://en.wikipedia.org/wiki/NoScript
        
           | heavyset_go wrote:
           | > _By default, I don 't run JavaScript. I don't see blocking
           | JS as a problem - in fact, it's a blessing as the web is
           | blinding fast without it - and also most of the ads just
           | simply disappear if JS is not running._
           | 
           | Years ago I was on the "people who block JavaScript are
           | crazy" bandwagon, until just loading a single news article
           | online meant waiting for a dozen ads and autoplaying videos
           | to load. I spent more time waiting for things to finish
           | loading than I spent browsing the actual sites, which killed
           | my battery life. I'd get a couple of hours of battery life
           | with JS on, and with it off, I could work all day on a single
           | charge. It was nice.
           | 
           | Ever since then, I've been using NoScript without a problem.
           | I've spent all of maybe 5 minutes, cumulative over the course
           | of several years, clicking a single button to add domains to
           | the whitelist. If whitelisting isn't something you want to
           | do, you can use NoScript's blacklist mode, too.
           | 
           | > _I 'm now so spoilt by the advantages of the non-JS world
           | that I don't think I could ever return. I'm always acutely
           | reminded of the fact whenever I use someone else's machine._
           | 
           | I relate with this 100%.
        
             | Semaphor wrote:
             | > until just loading a single news article online meant
             | waiting for a dozen ads and autoplaying videos to load.
             | 
             | That sounds like you not only didn't block JS, you also
             | didn't block ads. Which is a very different argument. I
             | only block 3rd-party JS by default (and that already
             | requires a lot of whitelisting for almost every site that
             | has any interaction) and I don't have those issues because
             | I also block ads.
        
             | unicornporn wrote:
             | > Years ago I was on the "people who block JavaScript are
             | crazy" bandwagon, until just loading a single news article
             | online meant waiting for a dozen ads and autoplaying videos
             | to load.
             | 
             | Seems like clear case of "crossing the river to collect
             | water" (as the Swedish saying says)? This is what I use
             | uBlock Origin (with the right blocklists) for and it
             | happens automagically. I did use uMatrix for quite a
             | awhile, but eventually ended up ditching it because uBlock
             | Origin worked so well.
        
             | paulryanrogers wrote:
             | Tried NoScript for years and it was a pain. Too many of the
             | sites I use need so many domains full of JS. So I think
             | this will vary widely depending on the person and their
             | preferred/needed sites.
        
               | hilbert42 wrote:
               | It has to be said: there are people who can get by
               | without JavaScript and those who can't. You can almost
               | predict those who can and those who can't by their
               | personality.
               | 
               | If you are heavy user of Google's services, Twitter and
               | Facebook as well as many big news outlets and heavy-duty
               | commercial sites then you're the 'JavaScript' type and
               | stopping scripts is definitely not for you!
               | 
               | If you are like me and don't have any Facebook, Twitter
               | or Google accounts and deliberately avoid large
               | commercial sites like, say, Microsoft then you can
               | happily switch off JavaScript and experience the 'better'
               | web.
               | 
               | You know the type of person you are, so with this fact in
               | mind there's no point me proselytizing the case for
               | disabling JavaScript.
        
               | paulryanrogers wrote:
               | This seems like a broad generalization. JS continues to
               | permeate every industry brought to the web. It's
               | increasingly not optional as employers and governments
               | mandate more and more web services. Doubtful that can be
               | predicted by personality.
        
               | hilbert42 wrote:
               | _"...as employers and governments mandate more and more
               | web services. "_
               | 
               | It's not compulsory, especially governments. I never deal
               | with government on the web at a personal level. If they
               | expect me to fill in forms I simply say that I do not
               | have the web and would they please send me a paper copy -
               | which they're obliged to do at law - same goes for the
               | census.
               | 
               | If the government expects me to do business with it on
               | the internet then it will have to legislate to make it
               | compulsory AND then provide me with the necessary
               | dedicated hardware for said purpose.
               | 
               | Why would I act this way? Well, for quite some years I
               | was the IT manager for a government department and I know
               | how they work (or I should say don't work).
               | 
               | BTW, as IT manager I never used email within the
               | department (perfunctorily emails sent to my office were
               | received by secretarial staff). If the CEO wanted to send
               | me an important memorandum then he had to have it typed
               | up on paper and personally sign it (and I would
               | reciprocate the same). When in government you quickly
               | realize that atoms on paper and especially a written
               | signature is real guaranteed worth - unlike ephemeral
               | emails that can vanish without trace.
               | 
               | I'm forever amazed at the trust the average person has in
               | these vulnerability-ridden flaky systems.
        
               | mehdix wrote:
               | I can relate 100%. In the past I was constantly using
               | Twitter, Gmail, et al. I was using different hacks to
               | bend them to the extent possible to my will. Time
               | changed, my personality changed and the desire and need
               | to use those services disappeared, therefore I naturally
               | stopped using them. When people where talking about this
               | or that service being down, I didn't notice it at all. I
               | was also lucky enough to not rely on them on my $dayjob.
               | I run my mail server, host my website and run my scripts.
               | Old fashoin guy lets say. It works well for me. Moreover,
               | JS-bloat is a red flag to stay away from certain
               | services. Has served me well.
        
               | gorjusborg wrote:
               | > Too many of the sites I use need so many domains full
               | of JS
               | 
               | I hear you, but I wonder if you are being honest with
               | yourself when you use the word _need_.
               | 
               | At this point, I view Google and Facebook as the
               | equivalent of loan sharks. A loan shark does provide a
               | service, but most people shouldn't use one.
        
               | eru wrote:
               | I use NoScript with Firefox on Android (together with
               | uBlock Origin). After I unblocked the websites I
               | regularly use (and not the ad delivery domains), it
               | doesn't get in the way that much.
        
               | pcthrowaway wrote:
               | Unblocking the sites you use removes the advantage of not
               | being tracked by Google through tag manager though.
        
               | eru wrote:
               | That's probably true. Part of the reason why I still also
               | use an ad-blocker.
        
               | bogwog wrote:
               | Are you a web developer by any chance?
        
             | maccard wrote:
             | uBlock Origin solves the problem you had too, without
             | breaking multiple sites.
        
           | ajdude wrote:
           | This. I use the no script addon by default, and it's amazing
           | how many different domains sites try to bring in. Then I hit
           | Twitter, imgurl, quora, etc and I am left with nothing but a
           | blank page with plain text telling me that I need JavaScript
           | to view the site. It makes me wonder what kind of tracking
           | they are pushing.
        
             | Syonyk wrote:
             | All of them. If you allow everything and have Ghostery
             | running in "don't block anything but tell me what's there"
             | mode, it's horrifying just how many things get loaded.
             | 
             | You can play with page load sizes in the debugger console
             | with stuff blocked and without too - about half the
             | downloaded material on any major news website is stuff that
             | Ghostery will block. It's quite terrifying.
        
           | kobalsky wrote:
           | > and also most of the ads just simply disappear if JS is not
           | running.
           | 
           | since we are talking about the future I'd like to point out
           | that they can always serve ads from the origin domain without
           | javascript.
           | 
           | I mean the anti-adblock battle will evolve until each page we
           | visit is a single image file that we have to OCR to remove
           | ads. then we will need AI, and they will have captchas that
           | will ask which breakfast cereal is the best.
           | 
           | you can stay ahead of the curve but it's always moving
           | forward.
        
             | hilbert42 wrote:
             | _"...they can always serve ads from the origin domain
             | without JavaScript. "_
             | 
             | But most of them don't. Yes, they can change their model
             | and in time they likely will.
             | 
             | As it stands now, one doesn't have to watch ads on the
             | internet if one doesn't want to - all it takes is a little
             | perseverance and they're gone. If one can't rise to the
             | occasion then one has a high tolerance for ads.
             | 
             | Even YouTube can be viewed without ads with packages such
             | as NewPipe and similar.
             | 
             | You're right about AI, OCR etc. and I think in time it will
             | come to that.
             | 
             | It seems to me people like us will always be ahead because
             | we've the motivation to rid ourselves of ads. It reminds me
             | of the senseless copyright debate - if I can see the image
             | then I can copy it. No amount of hardware protection can
             | stop me substituting a camera for my eyes. What's more, as
             | the fidelity goes up HD, 4k etc. the better the optical
             | transfer will be (less comparative fidelity loss).
             | 
             | That said, the oldest technology - standard TV - is still
             | the hardest to remove ads from. Yes, one can record a
             | program and race though the ads later (which most of us are
             | very adept at doing) but it's still inconvenient.
             | 
             | What I want is a PVR/STB that figures out the ads and
             | bypasses them. Say I want to watch TV from 7 to 11pm (4
             | hours) and there's a total of one hour of ads and other
             | breaks in that time that I don't want to watch then I want
             | my AI-aware PVR/STB to suggest that I start watching at 8pm
             | instead of 7 as this will allow it to progressively remove
             | ads on-the-fly across the evening.
             | 
             | The person who makes one of these devices will make a
             | fortune. If the industry tries to ban it (as it will) then
             | we resort to a software version and download it into the
             | hardware. Sooner or later it's bound happen and I'll be an
             | early adopter.
        
               | kobalsky wrote:
               | > What I want is a PVR/STB that figures out the ads and
               | bypasses them. Say I want to watch TV from 7 to 11pm (4
               | hours) and there's a total of one hour of ads and other
               | breaks in that time that I don't want to watch then I
               | want my AI-aware PVR/STB to suggest that I start watching
               | at 8pm instead of 7 as this will allow it to
               | progressively remove ads on-the-fly across the evening.
               | 
               | I wonder if something like sponsorblock for youtube
               | (which is a must have) could be done for TV? it's a
               | crowsourced effort and works flawlessly for popular
               | channels.
        
               | hilbert42 wrote:
               | Good question, I don't know. It's certainly worth
               | thinking about.
        
           | minimilian wrote:
           | i used to have javascript turned off for a long time, but
           | i've given up. you can't even search hacker news without
           | javascript (for some reason).
        
             | 3836293648 wrote:
             | Pretending as if you can search hacker news with JS turned
             | on...
        
               | zelphirkalt wrote:
               | There is some truth to this though. It is sometimes hard
               | to find that HN topic, that you remember just a few words
               | of through the aglolia search thing.
        
           | mderazon wrote:
           | I don't know which web you're viewing that only needs JS for
           | 3-5% of websites
        
             | hilbert42 wrote:
             | Read my reply to _paulryanrogers_ about whether one 's a
             | JavaScript or a non-JavaScript type person.
             | 
             | The 3-5% of sites I'm referring to are ones where I _have_
             | to enable JS to view them. In by far the vast majority of
             | the sites that I frequent I do not have to enable JS to
             | view them.
             | 
             | Also note my reply to _forgotmypw17,_ one doesn 't need JS
             | if one avoids low quality dross.
        
               | mderazon wrote:
               | I will give it another shot. Unfortunately though, this
               | does not solve the server-side GTM issue, right ?
               | 
               | If the 3-5% of the website you use will start tracking
               | via server-side GTM with the site's domain, you will not
               | be able to simply use noscript to disable tracking ?
        
               | hilbert42 wrote:
               | You're probably right, but then there are many factors
               | involved - take Europe's GDPR, I'd reckon it'd be deemed
               | unlawful under those regs but of course that doesn't help
               | those of us outside Europe.
               | 
               | It remains to be seen how Google's Tag Manager actually
               | works and I'd be surprised if data from your machine is
               | ignored altogether. If your machine says nothing about
               | you then Google won't know who you are - unless you have
               | a fixed IP address and most ordinary users don't. Sure
               | there's browser fingerprinting (but I never bother about
               | this as I use multiple browsers on multiple machines
               | which screws things up a bit).
               | 
               | When I used to worry about this more than I do now, I
               | used to send my modem/router an automatic reboot signal
               | during periods of inactivity, this ensured a regular
               | change of IP address.
               | 
               | OK, so what info can be gotten from your machine if
               | JavaScript is disabled? Some but it's nothing like what
               | happens when JS is active - in fact the difference is
               | quite staggering (ages ago I actually listed the
               | differences on HN).
               | 
               | Presumably you could search for the post but there's an
               | easier way. Use the EFF's test your browser site
               | https://coveryourtracks.eff.org/ and do the test with and
               | without JS. Note specifically the parameters with the 'no
               | JavaScript' message.
               | 
               | Also note the stuff a website can determine about you
               | even when JS is disabled - with this info you can start
               | tackling the problem such as randomizing your browser's
               | user agent, etc.
               | 
               | My aim was never to kill evey bit of tracking, rather it
               | was to render tracking ineffective and I've been very
               | successful at doing that. The fact is I don't get ads let
               | alone targeted ones just by turning off JS and having an
               | ad blocker as backup. The only other precaution I take is
               | to always nuke third-party cookies and to kill all
               | standard cookies when the browser closes.
               | 
               | I'm not too worried about Google's Tag Manager, for even
               | if Google tracks me it still has to deliver the ads and
               | it cannot do so with JS disabled and an ad-blocker in
               | place.
               | 
               | __
               | 
               |  _Edit: if you want to watch YouTube then Google insists
               | you enable JavaScript. This is bit of a pain but it 's
               | easily solved with say the Android app NewPipe (available
               | via F-Droid). NewPipe also has the added advantage of
               | bypassing the ads and having the facility to download
               | clips as well if that's your wont.
               | 
               | Of course, there are similar apps for desktops too._
        
               | mderazon wrote:
               | I have advanced protection on my Google account that
               | unfortunately doesn't let me install apps outside Play
               | Store...
               | 
               | I think I can still load NewPipe through usb debugging
               | but not able to have auto updates
        
               | hilbert42 wrote:
               | If you've advanced protection running then you're a dyed-
               | in-wool Google user (hard core type) so I wouldn't even
               | try.
               | 
               | I'm the exact opposite. I root my Android machines and
               | remove every trace of Google's crappy gumph, Gmail etc.
               | (I don't even have a current Google account.)
               | 
               | I occasionally use the Google playstore but I log on
               | anonymously with the Aurora Store app (not available on
               | the playstore).
               | 
               | I say occasionally because that's true, instead I use
               | F-Droid or Aurora Droid to get my guaranteed spyware free
               | apps. It's a different world - I'm the antithesis of the
               | happy Google user.
               | 
               | Don't try to load NewPipe, in your case it's just not
               | worth the effort (and Google will notice the fact).
        
             | PhantomGremlin wrote:
             | HN totally usable for basic functionality w/o JS.
             | 
             | profootballtalk.com works great if you don't want to vote
             | or comment
             | 
             | macrumors.com great functionality
             | 
             | nitter.net happily takes the place of twitter.com
             | 
             | drudgereport.com works great and I rarely turn on JS when I
             | go to the sites he links to, usually the text on target
             | sites is there if not as pretty as it could be
             | 
             | individual subreddits (e.g. old.reddit.com/r/Portland/ )
             | are quite good w/o JS. But the "old." is probably
             | important.
             | 
             | I admit that there are lots of sites that don't work, e.g.
             | /r/IdiotsInCars/ doesn't work because reddit uses JS for
             | video. For so many sites the text is there but images and
             | videos aren't. Also need to turn off "page style" for some
             | recalcitrant sites.
             | 
             | In conclusion, contrary to your JS experience, I'd say that
             | I spend over 90% of my time browsing w/o JS and am happy
             | with my experience. Things are lightning fast and I see few
             | or no ads. I don't need an ad blocker since 99% of ads just
             | don't happen w/o JS.
        
               | zelphirkalt wrote:
               | > In conclusion, contrary to your JS experience, I'd say
               | that I spend over 90% of my time browsing w/o JS and am
               | happy with my experience. Things are lightning fast and I
               | see few or no ads. I don't need an ad blocker since 99%
               | of ads just don't happen w/o JS.
               | 
               | Well, you still have lots of tracking stuff loaded
               | probably, unless you got something extra for blocking
               | trackers. A tracking pixels does not need JS. A font
               | loading from CSS does not need JS. Personally I dislike
               | those too, so I would still recommend using a blocker for
               | those.
        
               | PhantomGremlin wrote:
               | _Well, you still have lots of tracking stuff loaded
               | probably, unless you got something extra for blocking
               | trackers._
               | 
               | Yes I'm sure I have that stuff loaded. But I don't care
               | because it's quite ephemeral:
               | 
               | I exit Firefox multiple times a day, there's really no
               | performance cost to doing that after every group of
               | websites. E.g. if, while reading HN, I look up something
               | on Wikipedia, or I search with Bing or Google, everything
               | goes away together.
               | 
               | In my settings: delete cookies and site data when Firefox
               | is closed
               | 
               | In my settings: clear history when Firefox closes,
               | everything goes except browsing and download history
               | 
               | No suggestions except for bookmarks.
               | 
               | So when I restart Firefox to then browse reddit it starts
               | with a clean slate.
               | 
               | Comcast insisted I purchase a DOCSIS3 modem quite a while
               | ago. Once downloads are at 100 mpbs+, does it really
               | matter if I repeatedly re-download a few items to cache?
               | 
               | The only noticeable downside is when I switch to Safari
               | to view something that needs JS, I then see ads for
               | clothing that my wife and daughters might be interested
               | in. I presume this is due to fallback to tracking via IP
               | address. Of course I always clear history and empty
               | caches in Safari.
               | 
               | Obviously this doesn't work for someone who wants to or
               | needs to keep 100 browser windows open at once, for
               | months at a time. But that's not me. I don't think that
               | way, never have.
               | 
               | Edit: just had to add that sites like Wikipedia are
               | better w/o JS (unless you edit?). I don't see those
               | annoying week-long pleas for money. Do they still do
               | those?
        
               | zelphirkalt wrote:
               | > Obviously this doesn't work for someone who wants to or
               | needs to keep 100 browser windows open at once, for
               | months at a time. But that's not me. I don't think that
               | way, never have.
               | 
               | Caught me. Tab hoarder here : )
               | 
               | > I don't see those annoying week-long pleas for money.
               | Do they still do those?
               | 
               | They still do those. At least I have seen them less than
               | a year ago.
        
         | mtsr wrote:
         | I don't think the solution here is a technical one. This should
         | just be solved by legislation.
         | 
         | Google Analytics has been recently ruled illegal in multiple
         | European countries. And either this already is illegal under
         | the same laws or it should be made so.
        
           | tick_tock_tick wrote:
           | > Google Analytics has been recently ruled illegal in
           | multiple European countries.
           | 
           | Just about everything hosted by a non EU company just got
           | ruled illegal (in the EU that is).
        
             | mtsr wrote:
             | It's very doable to disable google analytics for EU
             | visitors.
        
             | welterde wrote:
             | Not quite - only everything US-based, since they fall under
             | the purview of the cloud act, which is incompatible with
             | the GDPR (on purpose.. this is an entirely self-inflicted
             | wound by the US).
        
           | mhoad wrote:
           | I suspect this might end up as a slightly trickier scenario
           | because when you get down to the details it's hard at a
           | technical level to make a distinction between a server log
           | file and a tool like analytics which takes those same bits of
           | data and mostly just organises and displays it in an
           | intuitive way with charts and a nice UI.
        
             | mtsr wrote:
             | The ruling against google analytics in France is quite
             | simple: google analytics as used by an unnamed website was
             | not compliant with GDPR, because it exports user data to a
             | country that has privacy laws that are not up to GDPR
             | standards, which is not allowed. This is on the unnamed
             | website and they or compelled to stop this illegal export
             | of user data by either only exporting anonymized statistics
             | or stopping use of google analytics entirely.
             | 
             | Of course this isn't yet a perfect banning of GA and Google
             | might be able to work around it, but it's something. And in
             | fact, anonymized statistics would probably be OK (depending
             | on the details of course).
        
               | mhoad wrote:
               | But this actually highlights exactly what I mean. What if
               | I simply stood up a plain old Apache server to host my
               | website but that happened to be hosted in the US. No
               | analytics, just a few HTML files and that's it.
               | 
               | I'm still in this scenario sending PII of EU citizens in
               | the form of IP addresses to the US which are just written
               | to /var/log/apache
               | 
               | It seems obviously different and yet as that ruling seems
               | to imply it wouldn't be unless I'm missing something here
               | between first and third party capture or something?
        
               | nickpp wrote:
               | Default configurations of logging on most servers is
               | illegal now under GDPR since it saves IP addresses.
        
               | hyperman1 wrote:
               | This pops up regularly, but AFAIK it's not correct. The
               | law is much more fine grained than the USA PII concept.
               | IP addresses are only personal data (PD) if you are
               | capable of using them as identification mechanism. If you
               | don't they are not. This also means that something that
               | is not PD for you, can become PD when you give it to
               | someone else. Or that 2 items which are not PD
               | themselves, become PD when you combine them. Or that
               | being hacked turns non-PD into PD.
               | 
               | Even as PD, using IP addresses to maintain a website is
               | fine, even without consent. Using them to track
               | individuals is not fine. Having a log rotation policy and
               | a sane security policy so you can demonstrate when you
               | throw them away is a good idea.
               | 
               | To be short: Install debian, drop nginx on it, then let
               | it log as it wants. This is legal. But don't you dare
               | mine the logs for abusing PD.
        
               | nickpp wrote:
               | Do you have a source? My observation came from multiple
               | lawyers in the context of "to stay on the safe side".
        
               | rndgermandude wrote:
               | Incorrect. In the "Breyer" ruling[0] the highest European
               | court concluded that dynamic IP addresses are PII (not
               | just personal data, and not just data), as there is an
               | abstract risk that combining IP addresses with other data
               | can lead to identification of a user. The ruling
               | explicitly said that the mere risk of such an
               | identification is enough, not that such an identification
               | has to actually happen.
               | 
               | Subsequent rulings by many courts have found that all IP
               | addresses are PII, for various reasons, such as "static"
               | IP addresses bear the same risk of indirect
               | identification, and there is no reliable way to
               | distinguish between "dynamic" and "static" addresses
               | anyway.
               | 
               | The recent German ruling that Google Fonts violates the
               | GDPR just by transmitting an IP to google (by making the
               | web browser fetch a resource from a google server)
               | hammered home this point, citing the EU ruling again[0].
               | 
               | This is different to e.g. of a streaming provider keeping
               | a history of songs you played. This data is personal
               | data, but it is not personally identifiable data as this
               | history alone cannot be used to identify a person.
               | However, if this history has some kind of identifier
               | attached that links back to account information or an IP
               | address, that identifier would be PII, as this identifier
               | could be used to indirectly identify a person.
               | 
               | [0] https://curia.europa.eu/juris/document/document.jsf;?
               | text=&d...
               | 
               | [1] https://rewis.io/urteile/urteil/lhm-20-01-2022-3-o-17
               | 49320/
               | 
               | Die dynamische IP-Adresse stellt fur einen
               | Webseitenbetreiber ein personenbezogenes Datum dar, denn
               | der Webseitenbetreiber verfugt abstrakt uber rechtliche
               | Mittel, die vernunftigerweise eingesetzt werden konnten,
               | um mithilfe Dritter, und zwar der zustandigen Behorde und
               | des Internetzugangsanbieters, die betreffende Person
               | anhand der gespeicherten IP-Adressen bestimmen zu lassen
               | (BGH, Urteil vom 16.05.2017 - VI ZR 135/13)[2].
               | 
               | Translated, best to my abilities:
               | 
               | The dynamic IP address is to a web site operator a piece
               | of personally identifiable data, because the web site
               | operator abstractly has legal means, which could be
               | reasonably used, with the help of third parties, namely
               | the the responsible authority and the internet service
               | provider, to identify the person in question with the use
               | of the stored IP address (BGH, ruling from the 16th of
               | May 2017, VI ZR 135/13)[2]
               | 
               | [2] The BGH ruling quoted is the "Breyer" ruling again,
               | just at the German national level instead of the EU
               | level. The Bundesgerichtshof (BGH, highest German court
               | of ordinary law) asked the European Court of Justice to
               | settle the question of whether dynamic IP addresses are
               | PII, which the ECJ affirmatively settled in [0].
        
               | hyperman1 wrote:
               | This is a very interesting legal document, and I'll have
               | to take the time to read it slowly before I can judge it.
               | 
               | It centers around this line:                  ... not PD
               | for you, can become PD when you give it to someone else
               | 
               | and claims that, as this potentiality can always be
               | fulfilled, you should consider it PD. This would
               | invalidate the first part of the post, but is still not
               | enough to make a default deploy of a logging http server
               | illegal because of the 6.1(f) legitimate intrest rule. In
               | fact, things like 21.1(b) might make it obligatory.
               | 
               | Now we are in lawyer 'interesting question' territory
               | which costs a lot of money, and I still don't think
               | you'll need to worry, because you're not violating the
               | spirit of the law. Personally, I'll go on depending on
               | 2.2(c)
        
               | rndgermandude wrote:
               | It's not illegal to store such information in default
               | logs per se, even without explicit consent, if it would
               | fall into the "legitimate interest" category[0], e.g. you
               | need it to operate the service and prevent abuse, and
               | there is no less intrusive way to e.g. reasonably monitor
               | for and prevent abuse.
               | 
               | However, you cannot share such logs without consent, you
               | still have an obligation to inform users about your
               | legitimate interest assessment and what data you store,
               | and you still have to abide to other rights of users such
               | as the right of users to ask for a copy of the data you
               | store about them.
               | 
               | [0] Art 6.1.f https://gdpr.eu/article-6-how-to-process-
               | personal-data-legal...
        
               | nickpp wrote:
               | Gdpr.eu is not an official EU resource. There is no
               | official guidance saying that IP address in logs falls
               | under "legitimate interest" and every lawyer I asked
               | advised against it "just to be on the safe side".
               | 
               | One actually added: _Do you really want to test our
               | government 's understanding of "legitimate interest" for
               | your business in court?_
        
           | nickpp wrote:
           | When you use laws to ban businesses from other countries,
           | those countries will feel entitled to use laws to ban
           | businesses for your countries as well.
           | 
           | It's how protectionism works and it's generally the consumers
           | who lose.
        
             | rndgermandude wrote:
             | These laws do not ban businesses, they ban business
             | practices. And consumers often win. E.g. laws to ban the
             | business practice of just dumping toxic waste into rivers
             | because it's cheaper were hugely successful - at least in
             | places were they were enforced. On the other hand, there is
             | a danger of regulatory capture, which has to be considered
             | as well...
             | 
             | The GDPR does not ban Google, and it does not ban
             | analytics. But, according to recent court rulings, it bans
             | the business practice of Google Analytics to collect and
             | transfer data to the US - which isn't considered to be a
             | place with "adequate" privacy laws - and other places
             | without prior user consent. Google could potentially come
             | up with ways to make a Google Analytics that does abide by
             | the law, but so far they choose not to. Maybe the changes
             | that would be required would cut severely into revenues, or
             | even make (free) GA cost-prohibitive, but this is in line
             | with environmental protections killing off certain
             | products/businesses that got too expensive when they had to
             | dispose of their toxic waste properly and in a way that
             | doesn't poison people and the environment.
        
               | nickpp wrote:
               | Comparing tracking with "dumping toxic waste into rivers"
               | is comparing a breeze with a hurricane.
               | 
               | > Google could potentially come up with ways to make a
               | Google Analytics that does abide by the law
               | 
               | I personally know of no way to have legal analytics under
               | GDPR, as advised by multiple lawyers.
        
         | cookiengineer wrote:
         | > Maybe using an archive.is-like service that renders the
         | static page (as an image at the extreme), or a Tor-like service
         | and randomizes one's IP address and browser fingerprint.
         | 
         | I'm building a peer-to-peer network of Web Browsers [1] that
         | doesn't trust anything by default, and only allows to render
         | types of content incrementally; while disabling JS completely.
         | Most of the time, you can find out what the content is with
         | heuristics. The crappy occasional web apps that don't work
         | without JS can be rendered temporarily in an isolated sandbox
         | in /tmp anyways.
         | 
         | I think that the only way to get ahead of the adblocking game
         | is to instead of maintaining blocklists, we need to move to a
         | system that has allowlists for content. The user has to be able
         | to decide whether they're expecting a website serving a video,
         | or whether the expectation is to get text content, image
         | content, audio content etc. News websites are the prime example
         | of how "wrong" ads can get. Autoplayed videos, dozens of
         | popups, flashing advertisements and I haven't even had time to
         | read a single paragraph of the article.
         | 
         | And to get ahead of the "if fanboy gets hit by the bus"
         | problem... we need to crowdsource this kind of meta information
         | in a decentralized and distributed manner.
         | 
         | [1] https://github.com/tholian-network/stealth
        
         | tgsovlerkhgsel wrote:
         | Aren't browsers shifting to a per-domain cookie jar?
         | 
         | While you can never prevent one specific site from tracking
         | you, this still doesn't (directly) allow your activity on Site
         | A to be linked to activity on Site B, does it?
         | 
         | Of course, fingerprinting combined with IP addresses will
         | ultimately allow something that comes very close to it, so the
         | current state (a few hundred trackers per website, all ending
         | up harmlessly incrementing the adblocker's counter) is better
         | for privacy for power-users, but I'm not sure if this is the
         | big "game over".
        
           | lewantmontreal wrote:
           | This is what I'm interested in. Article itself did not
           | mention cross site tracking.
           | 
           | Every website having their own tracking subdomain makes third
           | party cookies not work cross site even without browser
           | changes.
        
             | pixeldetracking wrote:
             | yes, they would need to get another identifier, and that's
             | what is done with players like Facebook.
             | 
             | Sorry another of my articles in french:
             | https://pixeldetracking.com/fr/les-signaux-resilients-de-
             | fac..., but Facebook is making it easy to integrate their
             | "Conversion API (CAPI)" with GTM Server-Side tagging
        
             | callmeal wrote:
             | The cross site tracking is done by a third party. From
             | reading the docs, the way it works is, publisher sets a
             | unique id, browsers send that unique id to the publishers
             | domain, publisher forwards that (via the tag manager app
             | engine) to the third party.
        
             | GekkePrutser wrote:
             | They can still cross-track based on IP or any other
             | fingerprint worthy information. I expect this is exactly
             | what they're doing. Doing this all on a central service
             | makes this process much easier unfortunately...
        
           | josefx wrote:
           | Google is pushing to have the browser itself track your
           | interests and share them with whoever asks. The first attempt
           | FloC backfired rather quickly as it was an all around privacy
           | nightmare. The second attempt Topics promises to fix a lot of
           | the problems FloC had but that is not a high bar and Google
           | left itself a lot of room for future changes.
        
         | onion2k wrote:
         | The article is from 2020, and I don't think I've ever seen a
         | site using this approach yet. It is an egregious attempt to
         | circumvent the Same Origin security policy in browsers that
         | developers and privacy advocates should rightly be angry at,
         | but it doesn't seem to have caught on. That's something to be
         | thankful for.
        
           | 1shooner wrote:
           | >I don't think I've ever seen a site using this approach yet.
           | 
           | What have you been looking for? It seems like this would be
           | hard to observe.
        
           | pixeldetracking wrote:
           | your are optimistic, most analytics guys I know are working
           | with clients to transition to GTM server-side tagging
        
         | teekert wrote:
         | " I honestly don't know if there's any solution to this at
         | all."
         | 
         | How about the law? Like GDPR? My data is mine.
        
           | teekert wrote:
           | I mean, technically there is nothing stopping me from
           | following anybody around, documenting their actions, taking
           | pictures. It's easy... But we have laws that prevent this
           | because we decided together that we do not like this.
        
         | pacifika wrote:
         | Couldn't a adblocker block the largest javascript blob loaded
         | by the page? Most likely it's gtm. Also with a bit of machine
         | learning it could recognise the patterns in the js blob, no?
        
         | tootie wrote:
         | "Endgame" is the way all web analytics was done 20 years ago.
        
           | gigel82 wrote:
           | The server-side "analytics" of 20 years ago was for aggregate
           | reports on popular pages, number of users, their browsers and
           | OSs and maybe their geo-location; solely for the use of the
           | site owners to optimize and whatnot.
           | 
           | This abomination Google is proposing is unblockable cross-
           | site tracking of people's activities. That site owners get to
           | see some of that data too is insignificant, their value comes
           | from being able to track people across the web. I'd bet
           | Google would even offer this proxy service "for free"
           | depending on how much data they can hoover from the site.
        
             | beagle3 wrote:
             | How does google correlate identifiers between different
             | users?
        
               | gigel82 wrote:
               | Browser fingerprinting and IP address plus any unique
               | identifiers if you happened to log in on that website.
        
         | silentsea90 wrote:
         | I get privacy concerns and hate for ads, but what about "free"
         | internet? Paywalls are a massive annoyance to me personally,
         | and if ads were legislatively blocked, would I have to pay for
         | each website I visit that previously relied on ads for $?
         | Perhaps we could be making micro-transactions for each website
         | visited via crypto (?)
        
           | philihp wrote:
           | So something like https://yalls.org?
        
           | latexr wrote:
           | Solutions for sending micro transactions to websites you
           | visit have existed for over a decade[1], no cryptocurrencies
           | or blockchains required.
           | 
           | [1]: https://en.wikipedia.org/wiki/Flattr
        
         | inlined wrote:
         | I think the solution will be for ad blockers to invest in
         | neural nets to detect the graph of the code flow for known
         | variants of the script. The software that detects plagiarism
         | will be a good start.
        
           | xigoi wrote:
           | That sounds like it's going to be slower than not using an ad
           | blocker at all.
        
             | brobinson wrote:
             | Hashmap lookups are O(1)
        
             | aembleton wrote:
             | Not if the signatures are uploaded and shared.
        
         | cbvlkjerna wrote:
         | It's based on JS. There's your solution. I disabled JS in the
         | browser for nearly 2 decades and I can still use most of the
         | web (HN included).
         | 
         | You are blind to the solution because you don't want to take
         | responsibility for your own browsing. You and people like you
         | won't change, will whine about how nothing can be done while
         | not being prepared to understand the problem is yourself and
         | that's where the solution lies as well. When google screws you
         | over, remember you chose that (maybe by omission rather than
         | commission, but you chose).
        
         | toastal wrote:
         | While impractical, I liked the article's suggestion of blocking
         | the proxies. I'm curious what reaction this would have. Ad
         | blocking users get no content and move to alternatives and stop
         | being users, or would the sites cave and realize having users
         | interacting is more important than all of the data collected.
        
           | tasha0663 wrote:
           | It's a fine suggestion. If it breaks the site, then I'd call
           | that a broken website and move on. Maybe next time someone
           | points me there, they'll have fixed their critical issue for
           | users who block tracking proxies.
           | 
           | I'm okay with not being in the target audience of sites that
           | really want to do this. I've got enough other things to do at
           | less hostile places that my FOMO isn't triggered in the
           | least.
        
             | gigel82 wrote:
             | How do you identify tracking proxies though? When
             | everything is going through the same domain you don't even
             | know if data is being sent to Google, it's all a server-
             | side black box.
        
               | pixeldetracking wrote:
               | ublock origin has actually an experimental option for
               | this: https://github.com/gorhill/uBlock/wiki/Static-
               | filter-syntax#...
               | 
               | only issue with blocking the proxies is that you can now
               | decide to host the container on your own infra through
               | docker, and it's documented by Google:
               | https://developers.google.com/tag-platform/tag-
               | manager/serve...
               | 
               | I guess this is very interesting for many people,
               | especially in Europe with the "Google Analytics ban"
        
               | aembleton wrote:
               | By using Cname uncloaking that uBlockOrigin can do on
               | Firefox. It should see that the real domain is Google Tag
               | Manager.
        
               | thejohnconway wrote:
               | I think the article mentions that Google recommends
               | against using Cname for this, and using A records
               | instead.
        
               | tasha0663 wrote:
               | > Google recommends against using Cname for this
               | 
               | So use Cname? :D
        
               | thejohnconway wrote:
               | Sites want the ads to get through, right? So they're
               | going to do the thing that makes that happen: A records.
        
         | bhauer wrote:
         | I think in the short-term the strategy is this from the
         | article:
         | 
         | > _Or ... block all the IP addresses of Google App Engine, at
         | the risk of blocking many applications. having nothing to do
         | with tracking._
         | 
         | Anyone hosting legitimate apps in the Google ecosystsm is
         | indirectly complicit in this and at least for my personal
         | network, I have no concern with blocking Google App Engine
         | holistically.
         | 
         | Additionally, I think it's important to hurt Google as much as
         | possible for escalating in this way. Widespread blocking of GAE
         | may seem extreme but it's also arguably warranted.
        
           | reaperducer wrote:
           | _I have no concern with blocking Google App Engine
           | holistically_
           | 
           | Unfortunately, it seems that more and more government web
           | sites rely on Google services to function. And there's no
           | replacement for those.
        
             | timbit42 wrote:
             | Use two browsers. One where you don't block tracking and
             | can access government and make purchases on shopping sites,
             | and one tracking is blocked and JavaScript is turned off.
        
             | paulryanrogers wrote:
             | How can it be legal for a government to make increasingly
             | core services depend on these amoral, for profit monsters?
        
               | l33t2328 wrote:
               | I'm not sure if this is a serious question, but what
               | would this imaginary law say?
               | 
               | The government can only do business with companies who
               | aren't in it for the money?
        
               | HWR_14 wrote:
               | The US government isn't shy about adding rules for its
               | contractors. It should be trivial for them to demand (or
               | provide) dedicated IPs for their sites. Then they won't
               | get caught up in the IP address blocking of GCP.
        
               | efitz wrote:
               | The big tech companies have all built out lobbying
               | capabilities; such a law would end up helping big tech
               | and harming small companies because the big companies
               | would be involved in authoring the law and would be
               | contributing to the sponsors and committee chairs and
               | members to get their favorable language included. And it
               | would all be legal and business as usual.
        
               | HWR_14 wrote:
               | They don't have to be laws. It's something that Biden can
               | just add into every RFP the US government puts otu.
               | 
               | But no, typically things like that don't hurt small
               | companies.
        
               | KerrAvon wrote:
               | Realistically, Congress could in fact mandate that
               | government website implementations must be transferable
               | between software vendors. That's both technically
               | feasible and in line with past government requirements
               | for hardware procurement.
        
               | Ansil849 wrote:
               | How about that government services must be built by the
               | government?
        
               | sofixa wrote:
               | You have to draw a line somewhere with that logic,
               | otherwise you'd have governments running their own fabs.
               | 
               | I'm fully in favour of governments doing everything from
               | hosting up ( hosting, design, dev), with as much as
               | possible open source.
               | 
               | For instance the French government fares well on this
               | front, with most government services being developed in-
               | house, and many parts are open source; in emergencies
               | specific services were delegated to third parties ( e.g.
               | vaccine bookings) so it isn't taken to a religious NIH
               | level. However hosting is delegated to commercial
               | entities.
        
               | throwaway2037 wrote:
               | Yes, I feel the same, at least for a lot of things.
               | Certainly, all externally facing websites should be
               | designed and maintained by gov't staff.
               | 
               | From time to time, HN features high quality UK gov't
               | websites. In the last five years, the UK gov't has made
               | dramatic strides on "digital gov't" initiatives that
               | benefit regular citizens. As I understand, most of those
               | sites are built and maintained by gov't employees. This
               | runs counter to the normal, all-prevailing attitude in UK
               | that "any gov't is too much gov't" (or "any gov't that
               | does not directly benefit _me_... ").
        
               | ssl232 wrote:
               | Brit here. On your last point, there is no such
               | widespread attitude in the UK towards government. We are
               | historically conservative, but not libertarian. Don't
               | forget two of the most famous and loved British
               | institutions are the BBC and the NHS. I'm not saying such
               | attitudes don't exist, because they do, but it's not
               | "all-prevailing" by any stretch.
        
               | sofixa wrote:
               | I think it's a typo/autocorrect and they meant US at the
               | last instance instead of UK.
        
               | gbear605 wrote:
               | The Conservatives want to privatise the BBC and the NHS
               | though - abolishing the BBC licensing fee is a recent
               | move, and steps to privatise the NHS have been repeatedly
               | popular among politicians over the last decade.
        
               | azalemeth wrote:
               | The trouble is, they're mostly Microsoft and either Azure
               | or AWS behind the scenes. The UK government as a whole
               | seems to love Microsoft. I just worry it will be out of
               | the frying pan and into the fire...
        
               | zelphirkalt wrote:
               | I would like that law. However, they would have to pay
               | wages and offer working conditions, that actually attract
               | good developers and they would have to stop outsourcing
               | everything. Outsourcing everything is also a problem with
               | otherwise qualified engineers unfortunately. The big
               | picture long term consequences are unpleasant.
        
               | carapace wrote:
               | > but what would this imaginary law say?
               | 
               | IANAL, but how about something like, "Government services
               | offered via WWW must not contact commercial servers and
               | must be fully usable with non-JS browsers."
        
               | [deleted]
        
               | boondaburrah wrote:
               | The military-industrial complex would like to have a
               | word.
        
           | sdepablos wrote:
           | The thing is that you can host the server container also in
           | AWS https://www.simoahava.com/analytics/deploy-server-side-
           | googl... or Azure https://www.simoahava.com/analytics/server-
           | side-tagging-azur...
        
         | ssl232 wrote:
         | If it takes maintaining blocking scripts for individual
         | websites, I'm pretty sure services will spring up to crowd
         | source it.
        
         | jcfrei wrote:
         | It was clear this was going to happen for more than a decade
         | now. I'm surprised it took them so long to really push for
         | this. I'm just reiterating what I said back then: There's no
         | point in wasting any time and resources into a stupid technical
         | cat and mouse game to fix this. The only sensible way to deal
         | with this stuff is through legislation.
        
         | misterbwong wrote:
         | Called it [1]. It's a cat-and-mouse game and, unfortunately,
         | advertising is just _that_ lucrative. Privacy-minded browsing
         | will help those that care (for now...), but that's an
         | unsustainable option with the current monetization channels
         | available.
         | 
         | If a content publisher cannot monetize you, they will think
         | nothing of blocking you. There will be some public backlash
         | against companies that do so and there will be some sites who
         | will lose money because of it, but the rest of the publishers
         | will simply follow the money while the industry shifts towards
         | more intrusive tactics.
         | 
         | There needs to be a monetization channel that is 1) good for
         | both users AND publishers and 2) pays just as much as current
         | methods. Unfortunately none of the current systems support
         | that.
         | 
         | [1] https://news.ycombinator.com/item?id=9975955
        
           | drusepth wrote:
           | >There needs to be a monetization channel that is 1) good for
           | both users AND publishers and 2) pays just as much as current
           | methods.
           | 
           | I agree, but what party would you like that money to
           | originate from?
           | 
           | Ads work well right now for consumer-to-consumer (e.g. I
           | create a blog and you view it) because there's a rich, third-
           | party that money can flow from (a company running ads -->
           | money to me) without having to charge you, the end-user who
           | is more than likely significantly less well-off than a
           | corporation.
           | 
           | To buck that pattern, you need the money to come from
           | somewhere else. Subscriptions and direct payments are an
           | obvious choice (see: the boom of SaaS over the past few
           | years) but people are already complaining that they have so
           | many subscriptions they lose track of them all, and spend too
           | much money on what used to be a "free" internet.
           | 
           | So, I don't think there's a solution where the money comes
           | from the end-user. However, any time you add in a third party
           | for the money to flow from, they're going to want something
           | in return. And unless you want that cash flowing from the
           | site owner to that third party (...why would you?), they're
           | gonna need to offer something else.
           | 
           | I don't see any solution other than "a third party pays for
           | something users and/or the site can create for free". Is the
           | answer to just find something free other than
           | analytics/usage, or are there other approaches to monetize a
           | site while still making it "free" to access?
        
             | misterbwong wrote:
             | Unfortunately I don't see a good solution either. Large
             | direct to consumer business models like SaaS or
             | subscriptions are really only sustainable at scale, and
             | even then it's dicey. In a SaaS model, the big fish win and
             | we lose the democratic nature of the current internet.
             | 
             | Society has driven the perceived price of content so low
             | that the content itself is worth less than the aggregate
             | audience. Really, in what other space does the average
             | consumer set their price expectations at free AND balk at
             | paying $5/mo for unlimited access to a product?
             | 
             | The only thing that seems to come close to moving the
             | needle towards privacy is somehow pushing advertisers into
             | in-market advertising (think early internet-style site
             | banner ads) and out of programmatic/user tracked ads. There
             | is some evidence that these programmatic ads don't really
             | perform as well as they claim but from what I can gather,
             | the data is still unclear.
        
       | transcendrc wrote:
       | Tag Manager gives you the ability to add and update your own tags
       | for conversion tracking, site analytics, remarketing, and more.
       | There are nearly endless ways to track activity across your sites
       | and apps, and the intuitive design lets you change tags whenever
       | you want. I've been using Google Tag Manager on this website <a
       | href="https://transcendrecoverycommunity.com/">Transcend Recovery
       | Community</a>.
        
       | dartharva wrote:
       | I always wondered why they didn't just do this in the first
       | place. Despite having that much power Google always seemed oddly
       | tolerant towards content blockers even when they were directly a
       | slap on the face of their main offerings. Spoofing ads to act as
       | first-party content through proxies was something I thought they
       | were perfectly capable of making websites do with their existing
       | behemoth network infrastructure. Surprising it actually took so
       | long.
        
       | janikvonrotz wrote:
       | "this is america, stupid"
       | 
       | This won't be allowed in the EU under GDPR[^1].
       | 
       | [^1]: https://matomo.org/blog/2022/01/google-analytics-gdpr-
       | violat...
        
         | mkdirp wrote:
         | Which is fine, but will it be enforced? So far GDPR rules
         | haven't done a whole lot of damage except make sure everyone
         | knows what a cookie might be. Until the EU is willing to better
         | enforce the GDPR rules, Google will keep doing what they're
         | doing.
        
       | leetwito wrote:
        
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