[HN Gopher] Google Search Is Dying
       ___________________________________________________________________
        
       Google Search Is Dying
        
       Author : dbrereton
       Score  : 2280 points
       Date   : 2022-02-15 15:29 UTC (7 hours ago)
        
 (HTM) web link (dkb.io)
 (TXT) w3m dump (dkb.io)
        
       | cromwellian wrote:
       | Ah, young whipper snappers, everything old is new again, and
       | clearly the world is always getting worse.
       | 
       | Well, some things are (reverse image search, ease of accessing
       | 'Cached' pages -- now I have to go to archive.org Wayback, etc),
       | but forum search has always been bad.
       | 
       | Long before Reddit was big, USENET/DejaNews and forum software
       | like PHPbb/UBB ruled supreme (and before Markdown there was UBB
       | Code). Google, despite owning DejaNews, did not often surface
       | links into USENET content, and a lot of forums, for whatever
       | reason, were not indexed by Google. For example, I used to spend
       | a lot of time reading the latest on PC/3D Hardware stuff on
       | Beyond3D, Overclockers, Rage3D, etc and I almost always had
       | either use site specific search (dejanews.com or say, PHP BB's
       | built in local search), or I had to add site:beyond3d.com for
       | example.
       | 
       | And is a large amount of confirmation bias going on in these
       | Google threads that appear. Some people make assumptions that
       | their search patterns are representative of the billions of
       | searchers ("argh, I searched for pytorch k-means and a GitHub
       | wrapper site appeared!") and that their experience is a
       | representative sample, while others focus only on what has gotten
       | worse, and not what has gotten better.
       | 
       | What's clearly gotten worse is webspam. But while it has degraded
       | the Googlee experience, it's not clear any of the other search
       | engines are any better at filtering it out, except by luck
       | because perhaps they don't crawl as many sites as often.
        
         | shuntress wrote:
         | I think this is very important to note and I agree.
         | 
         | Whether or not google search right now is as good as it _could
         | be_ should not be the main point of discussion.
         | 
         | We have to remember to acknowledge that the web google is
         | indexing now differs _drastically_ from the web it was indexing
         | 20 years ago. Web pages are now less likely than ever to be
         | freely accessible plain text put forth in good faith for public
         | consumption. Google (in addition to dealing with big walled
         | gardens designed explicitly to hide content from google) is
         | trying to sift through basic spam, industrial scale SEO
         | exploitation, and nation-state cyber warfare.
         | 
         | Bitching about google search being bad almost feels like
         | yelling at the canary in the coal mine when it passes out.
        
           | horsawlarway wrote:
           | I vaguely disagree with this.
           | 
           | The issue (at least for me) is that google is no longer
           | actually searching for the thing I ask for, and it's being
           | blatantly disrespectful of users who cared enough to learn
           | how to actually use the search features.
           | 
           | Quick example from today? I did a literal two word search -
           | gulp admzip - and while the result are okish, an increasing
           | amount of space is taken up by results with this handy little
           | blob at the bottom:
           | 
           | "Missing: gulp | Must include: gulp"
           | 
           | "Missing: admzip | Must include: admzip"
           | 
           | WTF are they smoking? I asked for two fucking words, and the
           | top result doesn't include one of them. Then the second
           | result doesn't include the other.
           | 
           | So then I add quotes around the phrase I want "gulp admzip"
           | because I'd really only like to actually see results that
           | include that EXACT phrase, and... drumroll... IT DOES IT
           | FUCKING AGAIN: "Missing: gulp | Must include: gulp"
           | 
           | And that literally has nothing to do with the quality of the
           | items it's searching, and everything to do with Google
           | deciding what I meant - Clearly I meant the npmjs.com package
           | adm-zip, because that item gets vastly more views than any of
           | the real search results.
           | 
           | I couldn't have possibly meant to restrict the search to the
           | actual fucking phrase I told it to search for, because there
           | aren't that many results, and they don't get many views.
        
             | Drew_ wrote:
             | Have you considered that there may not actually be any good
             | results for the exact phrase "gulp admzip"? Especially
             | considering "admzip" is a misspelling as you admit?
        
               | horsawlarway wrote:
               | Not getting results back is GOOD!
               | 
               | That's meaningful feedback that my search needs to be
               | improved.
               | 
               | Getting all spam back is actually ALSO GOOD! I can
               | visually distinguish spam pretty quickly, and it's also
               | meaningful feedback that my search needs to be improved.
               | 
               | Removing my ability to search for exact phrases is
               | fucking BAD! I'd much rather get spam or nothing when I
               | search for a directly quoted phrase, rather than google
               | just start returning bullshit.
               | 
               | The problem is that the bullshit google returns is
               | actually very hard to visually parse out - they're real
               | sites that get lots of views, those views are just
               | ENTIRELY unrelated to what I'm actually searching for.
               | That's really hard to filter out quickly.
        
               | usui wrote:
               | > Especially considering "admzip" is a misspelling as you
               | admit?
               | 
               | I don't think this is true. A quick look at
               | https://github.com/cthackers/adm-zip
               | 
               | > var zip = new AdmZip("./my_file.zip");
               | 
               | It's entirely possible that a person could be querying
               | the exact variable name "admzip" for a variety results
               | that should only be code snippets of the by-convention
               | "AdmZip" variable name with no concern for the package
               | name "adm-zip", which, by the way, Google will interpret
               | hyphens as just whitespace, so it's the equivalent of
               | searching "adm zip".
               | 
               | I know this could be a case because I do this kind of
               | programmatic search all the time, and in fact I remember
               | specifically searching the web for "AdmZip" and not "adm-
               | zip" a few years ago.
               | 
               | And if there are no good results for "AdmZip", that's
               | fine! At least I can, at a glance, quickly know that
               | there are not many code snippets across the web lying
               | around with that conventional variable name.
        
             | usui wrote:
             | I highly agree that "Missing", "Must include", has to be
             | one of the worst hijacks of search functionality I've ever
             | seen. Please just respect my search terms, as it doesn't
             | fully respect them even when I put them in double quotes!
             | It takes far longer to scan my eyes across the results dump
             | and then retroactively see that my results are absolutely
             | not what I am looking for, than to just see that there
             | aren't many results for my exact query.
             | 
             | Decreasing the feedback loop time is essential to modifying
             | my query quickly so that I can eventually find what I am
             | looking for.
             | 
             | The "Missing", "Must include" pages have always, always,
             | ALWAYS, in every case, never given me what I am looking
             | for. If it did, then I would have just taken out my search
             | term.
        
             | shuntress wrote:
             | This is the exact angle of discussion I'm saying we should
             | try to avoid because this behavior from Google is an effect
             | of an underlying problem with _the entire web_.
             | 
             | Most sites that include the _exact phrase_ "gulp admzip"
             | are empty spam of regurgitated word lists of every build
             | tool or dev package designed to attract errant clicks that
             | help boost ad metrics. That is why Google can't "just grep
             | the entire internet".
             | 
             | Incidentally, I agree with Google here that whatever
             | problem you're trying to solve is more likely to be an
             | issue with either gulp or admzip and you will be better
             | served by content specifically about one or the other.
        
               | horsawlarway wrote:
               | We should avoid discussing the fact that the search
               | engine is now hijacking my search to show me things it
               | would prefer I have searched for?
               | 
               | You know what - I'd much rather just see the spam sites.
               | 
               | The spam sites are useful feedback that my search is
               | either too generic, or there aren't many good hits.
               | 
               | Further, some of them aren't actually spam sites - I'm
               | not afraid to click through 5 or even 6 pages of results,
               | and I can usually visually distinguish obvious spam from
               | content very quickly.
               | 
               | I can't do that if Google has removed my ability to
               | actually filter the results to the relevant search terms,
               | and just keeps showing me the freaking link to npm over
               | and over again.
        
               | notreallyserio wrote:
               | And the problem with the entire web is a result of
               | incentives -- Google's algorithms don't discourage people
               | from creating spam and clone sites. You might even say
               | the algorithms encourage spam because they have been
               | terrible for so long.
        
             | cromwellian wrote:
             | > I asked for two fucking words, and the top result doesn't
             | include one of them
             | 
             | You are aware that it has always been like this? That's why
             | the "+" operator even exists. Even 10 years ago or more
             | (before Google+ stole the "+" operator), you could get back
             | results that don't actually include your search terms and
             | you'd have to do +gulp +admzip to force their inclusion>
        
         | _fat_santa wrote:
         | > What's clearly gotten worse is webspam. But while it has
         | degraded the Googlee experience, it's not clear any of the
         | other search engines are any better at filtering it out
         | 
         | The problem as I see it is Google has created a bunch of
         | perverse incentives to make your page rank higher. One big
         | problem is Google gives higher rank to "comprehensive"
         | articles. On the one hand that would seem like a good thing
         | right? But what you end up getting is endless affiliate
         | articles that don't seem to be written for humans. And they are
         | really easy to spot if you know what to look for.
         | 
         | A great example is webhosting reviews. Search "best web
         | hosting" and click any of the 1st page results and you will
         | almost always get an article that just rambles on and on and on
         | with headings like: best web hosting for email, best web
         | hosting for blogs, best web hosting for email marketing. To a
         | human, it's an incredibly disorganized mess, but to Google's
         | bots, its "highly comprehensive and authoritative".
        
           | cromwellian wrote:
           | While that may be true, it's also true regardless of the
           | ranking algorithm or which web search is the winner.
           | 
           | Webspam will seek to game whichever search company has
           | dominant market share and they will structure their spam to
           | overcome the filter and ranking specifics of that engine.
           | 
           | Considering tools like GPT-3, one could easily imagine in the
           | limit, a spammer running a large number of searches through a
           | search engine, finding out what ranks high, and the training
           | a generative model on that dataset to produce similar
           | articles. Auxiliary signals like inbound links and DNS
           | records they can also usually work around by purchasing
           | domains or buying inbound links.
           | 
           | It will always be a war and there is never going to be a
           | victory over webspam. Even with something like web3 where
           | posting content costs money I can imagine ways spam.
        
             | joebob42 wrote:
             | I guess in the perfect magical world where the algorithm
             | detected "suitability for humans for the given query" then
             | if gpt-3 spat out a bunch of stuff and it ranked highly, it
             | would mean this wasn't really spam, because it was useful
             | to humans, even if it was generated in a spammy way.
        
       | Philip-J-Fry wrote:
       | Oh man I'm glad I'm not the only one who adds "Reddit" to every
       | search. If I want info about computer parts, software, games,
       | cooking, fitness, etc. Then I don't think there's anywhere better
       | at the moment. At least there's nothing better that Google serves
       | up.
       | 
       | I'm fed up of Google returning blog spam, ads, and shamelessly
       | rehosted content. I want real information by real people, not
       | automated blog posts with titles covering every common search
       | term.
        
         | TheMerovingian wrote:
         | I recently found myself looking for info on gardening potatoes.
         | Each time I used google, I'd get the equivalent of "Top 10
         | things to plant this spring". It's AI generated drivel, void of
         | any substance. Like reading book's table of contents, nothing
         | else.
         | 
         | I added "site:reddit.com" and I had my answer on the first hit.
         | This is sad.
        
       | pdmccormick wrote:
       | I just have one question... does Netcraft officially confirm
       | this?
        
       | rajup wrote:
       | If only I had a penny for every time someone says Google search
       | is dying...
        
       | nullc wrote:
       | Too bad reddit has utterly sabotaged itself here.
       | 
       | The logged out views of reddit only show a couple comments from
       | each thread, and then the pages are full of hidden comments from
       | other unrelated threads.
       | 
       | So if I search for some exact text on reddit, google will often
       | present an unrelated page that doesn't contain the queried text--
       | yet it does contain it: hidden. Actually finding the real thread
       | with the text is a nightmare unless you know of some of the few
       | reddit full text searches out there.
       | 
       | Sadly, even the broken logged out reddit interface is still often
       | a better thing to search than google... but only in the sense
       | that southpark's "IT" (spoof of the segway announcement) beat
       | dealing with the airlines. (
       | https://www.youtube.com/watch?v=SK362RLHXGY )
        
       | kozikow wrote:
       | I remember when searching for vacuum cleaner recently. Google 1st
       | page is 100% SEOers gaming search to earn money on affiliate
       | links. On reddit you can find comparisons like this:
       | https://www.reddit.com/r/VacuumCleaners/wiki/recommendedvacu... .
       | That's a clear example of what article is talking about.
        
       | pictur wrote:
       | I think what kills google searches is seo bullshit. Even the
       | worst sites with seo are now on the first page. In the past, SEO
       | really forced quality, but now it's enough to make your website
       | compatible with bullshit like amp.
        
       | trzy wrote:
       | This problem will become more acute as all-day wearable AR
       | devices become mainstream and the state of the world is recorded
       | and parsed by a distributed network of them. You'll be able to
       | check the quasi-real-time and historical states of a particular
       | restaurant, pull up the exact menu that was being served
       | yesterday, as well as reviews. None of this will be indexable by
       | Google. However, Google is particularly well positioned to
       | leverage their technology and resources to be a leading player in
       | the market for such devices.
        
       | jdeaton wrote:
       | > Early adopters aren't using Google anymore.
       | 
       | What are they using now?
        
       | bbulkow wrote:
       | Google maps results are on their way to death. I was recently
       | doing a search having gone down to a three block area, did not
       | show the result - Google pulled out a few blocks and showed a
       | category result there. There was a higher ranking category result
       | in the block i remembered, i had to remove my search term and
       | zoom in!
       | 
       | The problem is not ads, it is not even capitalism, is the
       | requirement of our western capitalism to require constant growth.
       | Doing what Google did 5 years ago, with the profits of 5 of years
       | ago, should have been fine - but the markets demand growth, so
       | companies have to pull into unsustainable territory and that
       | wrecks the company.
       | 
       | Boeing is a great modern example.
       | 
       | No one ever really expected much of reddit. It could just do its
       | thing. But now, spun off, it will have to relentlessly seek
       | growth, and the counter is ticking for its destruction.
        
       | drawkbox wrote:
       | A major problem with search degradation is that lots of content
       | is behind walled gardens now: apps, instant messaging/chat and
       | video platforms that aren't as indexable like social video
       | platforms, YouTube is pretty good about metadata to index. More
       | content is behind paywalls.
       | 
       | Less and less is being written in blogs, sites and publicly
       | indexable content.
        
       | freeflight wrote:
       | _> TLDR: Large proportions of the supposedly human-produced
       | content on the internet are actually generated by artificial
       | intelligence networks in conjunction with paid secret media
       | influencers in order to manufacture consumers for an increasing
       | range of newly-normalised cultural products._
       | 
       | This strikes me as one of those explanations that gets very close
       | to the truth, but then sharply veers off into fictional
       | territory, which also makes is then trivial for the article to
       | handwave it away with;
       | 
       |  _> This isn't true (yet), but it reflects some general sense
       | that the authentic web is gone._
       | 
       | What's true is that too many Google results are just aggregator
       | bots reposting content from the largest news organizations. There
       | are no "artificial intelligence networks" involved for any of
       | that, that would probably even be an improvement by adding a bit
       | of flavor to the samey content.
       | 
       | But it's very much just copy&paste, to such a degree that it
       | feels like there's only a hand-full of news-outlets in existence,
       | and everybody else just copies their headlines and articles.
       | 
       | In practice this leads to quite the extreme mono-culture when
       | looking up certain hot topics, as the first page will be
       | dominated by the same few articles, with slightly different
       | headlines.
        
       | animanoir wrote:
       | I search Reddit because real people answer.
        
       | devit wrote:
       | I think Google should just remove all pages with affiliate links
       | from its index (which of course includes detecting all the ways
       | to defeat that like URL shorteners, redirect pages, JavaScript
       | hackery, giving a different version to the crawler, etc.)
       | 
       | Every time you search for "best X" you'll find a page with low-
       | effort copied or write-for-hire content design to get you to
       | click on Amazon affiliate links as opposed to what you are
       | looking for, which is an actual review by someone who is an X
       | enthusiast, personally bought and tested all the options and is
       | eager to share their findings.
        
       | CapitalistCartr wrote:
       | "Google increasingly does not give you the results for what you
       | typed in. It tries to be 'smart' and figure out what you 'really
       | meant'"
       | 
       | I miss Alta Vista. You had to provide your own thinking. I'd
       | construct searches like: (word OR Word) AND (word NEAR word). I
       | loved the NEAR command.
        
       | bozhark wrote:
       | Someone please make a search engine that actually searches Reddit
       | well
        
       | ajmurmann wrote:
       | > You would have already noticed that the first few non-ad
       | results are SEO optimized sites filled with affiliate links and
       | ads.
       | 
       | The solution on a technical level seems so trivial. Lower the
       | score for pages with affiliate links and ads!
        
       | acheron wrote:
       | Speaking of inauthentic shills, how much did this guy get paid by
       | reddit? If there was really a time where reddit was a good source
       | of authentic information, it's many years in the past at this
       | point.
        
       | chrisblackwell wrote:
        
       | 1970-01-01 wrote:
       | Take this idea seriously: This is the "final form" of free
       | search, and we will see subscription services providing relevant
       | and useful links in the future.
        
       | novaRom wrote:
       | People use Google Search only because Alphabet pays a lot of
       | money to OEMs to have it as default search engine.
        
       | ckmar wrote:
       | I am soft-launching unfluence.app in the coming weeks. It's live
       | now, though not yet marketed.
       | 
       | It is a platform for finding and sharing recommendations within
       | your own trusted network. I'd love to hear your feedback!
       | 
       | You can read more about it on the home page[0], from its
       | inspiration, comparisons with existing solutions, to a down-the-
       | road monetization model that aligns with the network.
       | 
       | It is being built by Kujo - a brand in the lawn care industry,
       | and so is seeded with products and brands for that community. The
       | initial launch will be within the lawn care community. However,
       | the platform is community-agnostic and supports creating
       | communities for any groups.
       | 
       | [0] https://www.unfluence.app
        
       | phreeza wrote:
       | Just wait until the people doing SEO now realize this and start
       | astroturfing at the same scale on Reddit. It'll be ruined much
       | faster and with less hope of getting fixed than Google.
        
       | gear_envy wrote:
       | My uBlacklist filter list has grown rather large.
       | 
       | I've (finally) come to the realization that most websites are
       | trying to sell me something. It's usually affiliate link spam, or
       | the articles provide just enough info and then ask you to sign up
       | for their newsletter or buy their ebook or subscribe to their
       | service or whatever other predatory monetization bullshit they've
       | implemented.
       | 
       | I get it, websites cost money to run and providing useful
       | information for free is a bad business model. My issue here is
       | that Google search rewards this spammy behavior in order to
       | maximize cash flow. And this type of thing works very well on
       | normal non-tech-inclined people so it won't ever go away.
       | 
       | I dislike Reddit's current browsing experience, but the value of
       | the platform has always been its smaller interest-focused
       | communities and the ability to access the opinions of actual real
       | humans instead of content marketers.
        
       | JSONderulo wrote:
       | Agree - it's deteriorating. And that's probably why we've seen a
       | bunch of upstart engines appear like kagi, you.com, several
       | others.
        
       | kderbyma wrote:
       | correction. dead. it's useless...even images....it's. dead.
        
       | teawrecks wrote:
       | What if it's not google results that suck, what if it's the
       | internet? Reddit is (in theory) what we wish the internet still
       | was: a bunch of loose communities with people sharing and
       | discussing content, both original and not. The internet at large
       | has become primarily different forms of ads. There was a time
       | when the internet was littered with ads in popups, then they
       | became banners on the side, now they are the content itself.
       | 
       | It's feels silly to wish there could be an open version of reddit
       | because that's what the internet is. It's just that there's so
       | much noise now that it's impossible to find the signal. At one
       | time google was that filter to find the diamonds in the rough.
       | But now they have no incentive to filter that stuff out, because
       | 9/10 times, the rough is THEIR ads. We need a new filter that's
       | not funded by advertising.
        
       | fomine3 wrote:
       | I found that Google sometimes returns very few results even
       | though search word is common one. I suspected that so they can
       | reduce their server resource. I'd like to pay better search
       | result.
        
       | iainctduncan wrote:
       | oh man, on point. I literally just did a day of picking a new gas
       | range and finally the best results were Reddit. Trying to search
       | for information on through google and general sites was so
       | infuriating. It sucks now.
       | 
       | I would seriously pay $10 a month for a search engine that worked
       | really well and wasn't in the ad game. But I guess that's not a
       | common stance.
        
         | kwertyoowiyop wrote:
         | I've certainly learned to appreciate higher-quality 'review'
         | content more than I did in the past, and to be more willing to
         | actually pay for it (e.g., Consumer Reports, Wirecutter).
        
         | scrollaway wrote:
         | Kagi.com which I mentioned upthread is exactly that: paid
         | search engine with no ads. It's free during beta.
         | 
         | I don't mean to sound like I'm advertising it but I agree with
         | you and I hope it can garner some interest.
        
       | billiam wrote:
       | The real Dead Internet Theory is not that bots make the content
       | on the Internet, but that bots train humans to make their content
       | for them.
        
       | yhoneycomb wrote:
       | Somehow I'm really surprised that I'm not the only one who adds
       | "site:reddit.com" or "site:reddit.com/r/specificSubreddit" to my
       | Google searches
        
       | belter wrote:
       | I was told then, not to use a direct Google search, but was a
       | naughty boy and knew would be broken for a long time...
       | 
       | https://news.ycombinator.com/item?id=28224730
       | 
       | And you hope the rest will get fixed?
        
         | foxfluff wrote:
         | I like their advice about taking screenshots for posterity
         | though.
         | 
         | https://i.imgur.com/upevafi.png
        
       | zwieback wrote:
       | Not for work though, if I search "3 way solenoid valve" or "food
       | safe stainless steel" I get good results. Sure, I have to scroll
       | past a few ads but the cost of running the thing doesn't come out
       | of my pocket.
       | 
       | For other stuff, yeah, Google is in pretty sad shape. I remember
       | how exciting Google was when it was first created, those days are
       | long gone.
        
         | clearleaf wrote:
         | The algorithms haven't been over those specific subjects enough
         | to "refine" them to modern "standards" and it's only a matter
         | of time before enough people search 3 way solenoid valve to get
         | it connected to the forever growing mountain of useless search
         | terms. It's actively decaying.
        
       | awwstn wrote:
       | This post is on point, but the bottom section highlights a nuance
       | that may mean Google Search is not in fact dying: Google remains
       | the best way to search Reddit, by a longshot. As someone who
       | searches Reddit multiple times daily, I have tried a number of
       | Reddit clients and always find myself falling back to Google.
       | 
       | Perhaps this is where the entry point opportunity is...build a
       | search engine for power users that effectively filters results to
       | "authentic" content from reputable UGC platforms.
       | 
       | As an aside: the advent of GPT-3 is going to make it really hard
       | for reddit mods to keep doing as wonderful of a job as they do
       | today.
        
       | cosheaf wrote:
       | It's already dead. Google mined all the links that were curated
       | by the initial internet communities for all it was worth and
       | turned them into profits for Google's earliest employees and
       | shareholders. Now that no one is curating useful links anymore
       | their search quality, unsurprisingly, is deteriorating. Without
       | human curation there is no signal for Google to use anymore and
       | whatever signal is there is just SEO spam that is optimized for
       | serving ads. It's like an ouroboros eating its own tail.
        
         | foobarian wrote:
         | Wonder how we could set up an alt-web without the incentives
         | that cause this problem. Delist any for-profit site? How would
         | the sites keep the lights on without ads?
        
           | endisneigh wrote:
           | There's no better solution - you either have ads or a
           | paywall, which will result in few users.
           | 
           | If there were a better solution we'd all already be using it.
           | Certainly you can rely on savvy people to produce free stuff,
           | but the total amount of content will be drastically lower and
           | therefore fewer consumers.
           | 
           | The best thing is to just use bookmarks and your favorite
           | sites' own search.
           | 
           | There's just too much trash on the net
        
           | agumonkey wrote:
           | To me it's more a sociological problem than technological.
           | Also networks have changed.. somehow the decentralization
           | idea is spreading fast. For ideological, technical, cost ..
           | or other reasons. Some people start neighborhood wireless
           | networks etc.
           | 
           | It also seems to me that internet has somehow became a middle
           | man and is not providing human deep enough interactions,
           | especially outside chat-like website (basically any exchange,
           | business)..
           | 
           | I could envision a whatsapp like system with quality control
           | for producers and transparent transaction/tracking/accounting
           | management offered by the network so people spend less time
           | on side-loads and just focus into helping each others and
           | doing what they need to.
        
           | foxfluff wrote:
           | People could certainly run hand-curated indexes and search
           | engines seeded by such. I think marginalia.nu search behaves
           | somewhat like that.
           | 
           | I'm really interested in the idea of decentralized search
           | where everyone has the power to choose for themselves who to
           | trust.
           | 
           | > How would the sites keep the lights on without ads?
           | 
           | Making them turn off the lights is the goal. Good riddance I
           | say, once we get there.
        
             | foobarian wrote:
             | > Making them turn off the lights is the goal. Good
             | riddance I say, once we get there.
             | 
             | I wish there was some middle ground. Think of all the
             | useful Youtube videos showing how to play an instrument, do
             | woodworking projects, fix cars... there is a vast amount of
             | knowledge there. Maybe YT should be nationalized :-)
        
               | rileyphone wrote:
               | Youtubes early success was due to being a free video
               | hosting platform, the monetization just led to the rise
               | of 10:04 long videos. In any case most larger creators
               | will put sponsorships in band like the good ol days. I'm
               | hoping decentralized alternatives can take over like
               | Peertube or Odysee, but I do also appreciate the more
               | traditional business model of Vimeo.
        
             | Lascaille wrote:
             | > People could certainly run hand-curated indexes
             | 
             | Do you think there's a lot of good content out there left
             | to index?
        
               | foxfluff wrote:
               | Yep! There's a massive amount of useful content on the
               | web. A lot of it is just a pain to find right now,
               | because the quality of search is bad and the amount of
               | garbage is a thousandfold greater.
               | 
               | It's true that walled gardens have been eating up useful
               | information and that is a real shame, but make no
               | mistake: there's still a ridiculous amount of good stuff
               | on the open web. They're not playing the SEO optimization
               | game so they get buried.
        
               | marginalia_nu wrote:
               | I've had no problem finding sites to index with my search
               | engine. Like it's tiny compared to Google today, but it's
               | about the same size they were when they first started
               | out. Leads me to think there's probably as much, or more
               | now as there ever was. There's just more noise to go with
               | it.
        
           | cosheaf wrote:
           | Federation is the only reasonable solution at this time but
           | the technical overhead of federated search is high enough
           | that most people won't use it so it won't benefit from
           | network effects like Google did in the beginning. There might
           | be a combination of blockchain juju that could make
           | federation viable but all the thought leaders in that
           | ecosystem are too high on their own supply to realize they
           | could use blockchains for anything other than gambling.
        
             | fsflover wrote:
             | https://yacy.net
        
           | ForHackernews wrote:
           | You could check out https://gemini.circumlunar.space/
           | 
           | It's a new internet protocol (NOT www) designed to be
           | minimalist and interesting to hobbyists.
           | 
           | > How would the sites keep the lights on without ads?
           | 
           | The same way they did in the web 1.0 days - somebody would
           | maintain the server themselves, or pay to have it maintained.
           | 
           | Discussion: https://news.ycombinator.com/item?id=30072085
        
         | AnimalMuppet wrote:
         | This sounds almost like Goodhart's Law: "When a measure becomes
         | a target, it ceases to be a good measure."
         | 
         | Google made links on the web the measure of how good a page
         | was. That became the target of everyone trying to do SEO. As a
         | result, it stopped being a good measure of how good a page was.
         | 
         | But in the long run, _nothing_ will work in that environment,
         | because _every_ measure will be gamed as soon as people figure
         | out that Google is using it. Google 's only choice is to try to
         | stay ahead of the SEO crowd, and I'm not sure they can do that
         | (well) for too much longer. In fact, if the article is to be
         | believed, they're already starting to fail.
        
           | cosheaf wrote:
           | Yes, it's very similar with the added caveat that Google has
           | an interest in serving results that have ads from their own
           | network. This is why Google's metrics can be hacked. Anything
           | that is barely above being classified as spam but serves ads
           | from Google's ad network will be prioritized over other
           | results simply because they have to hit their quarterly
           | revenue targets. SEO hacking is not possible if a search
           | engine is just a search engine but Google is also an ad
           | network so they will always be susceptible to being gamed.
           | 
           | This is also the case for social media platforms. They're
           | incentivized to surface content that generates engagement and
           | ad revenue. Basically ads are at the root of all problems
           | when it comes to the internet and the content on it.
        
             | Lascaille wrote:
             | > SEO hacking is not possible if a search engine is just a
             | search engine
             | 
             | Uh, yes it is. If the owner of the site being searched is
             | generating profit from that site being searched then they
             | will game the search engine's algorithm to get them the
             | most clicks.
        
               | cosheaf wrote:
               | I'm not interested in a pedantic argument. If you didn't
               | understand what I meant then you should have asked for
               | clarification. A search engine designed to surface useful
               | information is not gameable if it is not in the business
               | of generating quarterly profits from its own ad network.
               | A site designed to drive traffic to itself can still try
               | to hack the system by generating spam but without
               | Google's incentives for surfacing such content because it
               | serves ads from its own network there will be fewer such
               | sites and useless content to go along with it.
               | 
               | At the moment Google is incentivized to uprank spam
               | because the spam comes with ads from its own ad network.
        
               | AnimalMuppet wrote:
               | Of course it's still hackable.
               | 
               | A search engine finds 50 pages that are exact matches for
               | the search. Which one does it present as the top of the
               | list? How does it decide? Unless it decides literally by
               | a random number generator, however it decides, someone
               | will try to discover the algorithm, and exploit it. This
               | is true whether or not the search engine allows or
               | displays ads.
               | 
               | > I'm not interested in a pedantic argument. If you
               | didn't understand what I meant then you should have asked
               | for clarification.
               | 
               | I don't think it was a pedantic argument or a
               | misunderstanding. I think Lascaille understood your
               | position and disagreed with you, not just pedantically
               | but over the substance.
        
               | cosheaf wrote:
               | This is actually what google does. They find the 50 sites
               | for your query and then do a multi-armed bandit test to
               | see which one gets the most clicks but with a bias
               | towards sites that serve ads from the Google ad network.
               | A search engine without that bias is not gameable because
               | it will converge on the results that is most popular for
               | a given query and not because it also serves ads that
               | affect the search engine's bottom line.
               | 
               | Popularity is gameable but not the same way as Google is
               | currently gameable because as soon as a site becomes
               | popular and starts exploiting its ranking it will be easy
               | enough to add a decay factor to prevent such sites from
               | dominating the top results during the multi-armed bandit
               | stage of ranking.
               | 
               | In any case, the logic of why Google is going to shit is
               | obvious. Arguing about fixes is not going to change their
               | underlying business model and why spam is dominating
               | their results. As long as they are a search engine, an ad
               | network, and a corporation that must maximize profits
               | their results will continue to deteriorate until the top
               | results are all just spam.
               | 
               | > I don't think it was a pedantic argument or a
               | misunderstanding. I think Lascaille understood your
               | position and disagreed with you, not just pedantically
               | but over the substance.
               | 
               | Then that wasn't clear and seemed like a pedantic point
               | since it's obvious that any algorithm is gameable and I
               | should have made it clear that I wasn't talking about a
               | perfect search engine but one that was not susceptible to
               | profit driven spam (which is currently the reason that
               | Google results are going to shit).
        
               | AnimalMuppet wrote:
               | May I suggest a term?
               | 
               | In my mind, if the web page tries to exploit knowledge of
               | the search engine's algorithm, that's "gaming". This is
               | done by the web page, without the deliberate co-operation
               | of the search engine.
               | 
               | If the _search engine_ is the one doing the funny
               | business, to increase their own profit, to me that 's
               | beyond "gaming". That's... "corruption" might be the
               | right word.
        
               | cosheaf wrote:
               | That's reasonable. Substitute "corruption" wherever I
               | used "gaming" when referring to maximizing profits at the
               | expense of serving useful search results.
        
         | 6gvONxR4sf7o wrote:
         | It's not just the links. After the links, google mined facts,
         | like "how much does a german shepherd weigh," so no on gets
         | those clicks, and the incentive is gone there too. They're even
         | mining the snippets of the content, lowering the incentives for
         | creating that too.
        
           | cosheaf wrote:
           | It's essentially a machine for printing money and people
           | don't really understand what they're giving up in exchange
           | for "free" search results. Google is beholden to market
           | forces, it's no longer in the business of indexing useful
           | information because the market doesn't value useful
           | information, it values ad revenue.
           | 
           | This is a structural problem and anything that gets large
           | enough will succumb to the same forces. If the incentives are
           | for optimizing ad revenue then that's what all corporate
           | machines will do at scale, regardless of their initial
           | motives and incentive structure. It doesn't help that Google
           | is also an ad network, hence the ouroboros aspect.
        
             | Lascaille wrote:
             | You say it's a machine for printing money in a topic about
             | people complaining that it doesn't work any more. It may
             | have been but it won't be forever if things keep going the
             | way they're going. Quality content is already being locked
             | away.
        
               | cosheaf wrote:
               | We're in agreement. I don't think quarterly earnings are
               | the right way to design and build products. Maximizing
               | profits is not correlated with value and is often
               | inversely proportional to it. Google was so successful
               | that they changed the incentive structure of all content
               | on the web. Now they're like the yeast drowning in the
               | byproducts of their own metabolic processes. They
               | exploited whatever nutrients were available (hand curated
               | links) to make them initially successful and now there is
               | no more worthwhile content being generated that is not
               | designed to rank highly on Google (which is not the same
               | thing as quality content and is instead content optimized
               | for generating ad revenue from the Google ad network).
               | 
               | It's the same with social networks, upvotes and likes
               | skew the the type of content that is generated to be
               | liked by the people liking and upvoting instead of being
               | insightful. Popularity is not the same thing as insight
               | so the social web is full of mostly useless but popular
               | content.
        
         | marginalia_nu wrote:
         | I honestly don't think this is the problem, like at all. There
         | are human websites made by humans, still. There's more crap,
         | sure, but the good stuff is largely still out there.
         | 
         | The problem begins and ends with the conflict of interest that
         | Google both sells ads and selects search results. If they
         | didn't have a vested interest in people visiting sites with
         | their ads on them, they could decimate the number of spam
         | results.
        
           | _cs2017_ wrote:
           | Which websites are shown in the search results is not
           | influenced by whether Google has ads on them.
           | 
           | The only thing that influences Google search results is
           | Google's desire to keep as many people using Search as often
           | as possible, since nearly all of Google's money comes from
           | showing those text ads at the top of the Search results. This
           | is all public information, you can read it in the 10K etc.
           | 
           | So if Search sucks, it's not because Google has the wrong
           | incentives but because they can't solve the problems Search
           | faces.
        
           | cosheaf wrote:
           | Show me a site made by people with manually instead of
           | algorithmically curated links and content.
        
             | marginalia_nu wrote:
             | I'm not quite sure what you are asking, but this maybe one
             | of these?
             | 
             | https://simplifier.neocities.org/
             | 
             | https://cheapskatesguide.org/
             | 
             | https://indieseek.xyz/
             | 
             | https://www.gameboomers.com/
             | 
             | https://sadgrl.online/
        
               | cosheaf wrote:
               | Great, now compare this to all the content generated on
               | content farms for selling ads and gaming search engine
               | rankings.
        
               | mark_mcnally_je wrote:
               | https://goodwebsites.org
        
               | marginalia_nu wrote:
               | Right, but that's pretty trivially identified. I've had
               | great success doing that with my search engine. Here's a
               | thousand domains that are low in farmed contents in no
               | particular order:
               | 
               | https://downloads.marginalia.nu/good-domains.txt
        
               | cosheaf wrote:
               | So why do you suppose Google doesn't surface the domains
               | and results you presented? For example, I searched for
               | "game reviews" and gameboomers was nowhere to be found.
        
               | marginalia_nu wrote:
               | I have no insight in their search engine, but I do know
               | it would hurt their ad revenue to surface results that
               | have no ads. Lends itself to speculation. But it could
               | just be some confluence of other factors, of course. They
               | seem to aggressively favor recent content (I do the
               | opposite).
        
               | cosheaf wrote:
               | Which is why I said it's an ouroboros eating its own
               | tail. The scale it operates at and given that it's also
               | an ad network guarantees that whatever results it finds
               | will favor its own ad network. It doesn't even have to be
               | intentional since all they're doing is optimizing some
               | metrics and running ML algorithms. There is no single
               | person that could be blamed for the deterioration of the
               | results. There is no way around this conflict of interest
               | and they will continue pushing the envelope to increase
               | their own revenue at the expense of useful results for as
               | long as possible.
               | 
               | If a site is hosting ads from the Google ad network and
               | is barely above being spam then Google will prioritize it
               | over other results in order to maintain its quarterly
               | revenue predictions.
        
         | notacoward wrote:
         | So basically Google is a parasite that killed its host. I
         | really _really_ like that analysis. Thanks!
        
           | cosheaf wrote:
           | Thanks but it's not really my analysis. I learned it from an
           | art project: https://googlewilleatitself.com/.
        
       | foxfluff wrote:
       | Last night while doing a search, I found myself pondering the
       | fact that recently I've been using DDG more than before.. and
       | it's not because DDG has become so good, it's because Google has
       | become so trash.
       | 
       | Ironically, only a moment later I noticed on an IRC channel I've
       | been on for nearly two thirds of my life that someone just
       | complained about Google giving nothing but SEO trash.
        
       | jsharf wrote:
       | Appending "reddit" to the beginning of search queries could get
       | SEO'd away too if enough bots start posting to reddit :/
        
       | sinyug wrote:
       | I moved to DDG a few years back and don't miss Google. While it
       | is possible that Google might have provided similar results to
       | what DDG did for the same query, I have noticed that when DDG
       | fails to provide good results, Google fails with it.
       | 
       | And the author is right about appending the site name to the
       | query (reddit etc). Sometimes, it is the only way to avoid the
       | crap that the search engine would otherwise provide.
        
         | pdimitar wrote:
         | Sure, but just lately DDG started deteriorating for me as well.
         | 
         | Maybe that coincides with another big update they did and
         | didn't tell anyone about it -- looking for certain phrases that
         | describe sex no longer works. A lesbian friend made me aware of
         | that; she recently complained that she can no longer find porn
         | through DDG queries so she started bookmarking various such
         | websites and is going to them directly.
         | 
         | ...What is weird is that I tried a few phrases several weeks
         | ago and they didn't work but I just tried a few right now again
         | and they did work this time. Strange. But there are still a few
         | that absolutely don't work.
        
           | rightbyte wrote:
           | DDG just uses other search engines, right? So any of them
           | could have added some prudent filter.
           | 
           | I don't get the hype around DDG. They are at the mercy of the
           | underlying search engines.
        
             | pdimitar wrote:
             | True, it steps on Bing is what I think people said.
             | 
             | And yeah I too am not hyped for it but it still does serve
             | a real need -- to be less ad-oriented than Google. But I
             | guess it's time to start looking around.
        
           | sinyug wrote:
           | > Sure, but just lately DDG started deteriorating for me as
           | well.
           | 
           | Might be an issue with one or more of their backends
           | censoring certain phrases in a sporadic fashion. While they
           | do have their own crawler,[1] I don't think it has a
           | significant effect on the breadth or accuracy of their
           | results.
           | 
           | [1] https://help.duckduckgo.com/duckduckgo-help-
           | pages/results/so...
        
       | paulvnickerson wrote:
       | I'd go further than the article and say that Amazon marketplace
       | is decaying for the same reason. Instead of SEO webpages we have
       | cheap knockoff junk from questionable oversees sellers. If I want
       | to buy anything these days, I search for _best ___ reddit_ and
       | then look for that exact item on Amazon.
        
       | sub7 wrote:
       | I wrote an addon called unfuck-google which they've now taken
       | down 4 times.
       | 
       | All it does is force 'Verbatim' searches and sort news results by
       | date which makes things better (but still not that great)
        
       | imglorp wrote:
       | The passive voice in the headline buries the lede.
       | 
       | What's really happening: Google is strangling the golden search
       | goose for a quick meal.
        
         | cosheaf wrote:
         | They did that right when they chose the advertising model. It
         | was never going to work in the long run and the founders knew
         | it. They just thought they could build an AI system before that
         | happened and it turned out they were wrong. Useful AI that
         | could distinguish real knowledge from SEO optimized spam was
         | much further away than they thought/imagined.
        
       | [deleted]
        
       | XCSme wrote:
       | Does this mean that "traditional" advertising is becoming more
       | powerful?
       | 
       | If the users can't trust Google to return relevant results, would
       | they simply trust brand power and go directly to the websites
       | they trust? (e.g. go directly to nike.com instead of searching
       | for "running shoes"?)
        
       | stephc_int13 wrote:
       | I am pretty sure people at Google are reading this thread. I'd
       | love to see their reactions :)
        
       | Xcelerate wrote:
       | Their search may be dying but I've noticed that the "new tab"
       | page on Chrome mobile shows links to content that are
       | particularly relevant to me.
        
       | keb_ wrote:
       | I've been doing the `site:reddit {my search query}` for years,
       | and it's been great to be able to find authentic opinions.
       | 
       | In case anyone else does this and is tired of typing
       | `site:reddit` all the time, checkout the Mycroft project for
       | search engine plugins. I use one in particular[1] and alias it to
       | `.r` in Firefox.
       | 
       | [1]
       | https://mycroftproject.com/install.html?id=33343&basename=go...
        
       | busymom0 wrote:
       | I posted around 3 years ago how Google search results had become
       | extremely unreliable. Searching for thugs like "Reddit best hand
       | mixer" and setting the date filter to be for example "last year"
       | would give me results from 8 years ago. This wasn't exclusive to
       | Reddit. Plus this used to work perfectly fine around 4 years ago.
       | I remember when it stopped working.
       | 
       | Also programming related searches have now started giving me
       | results of random shady websites which are copying results from
       | stackoverflow and Google puts them at the top for some reason.
        
       | LordHumungous wrote:
       | Let me guess, no actual data on DAU, just subjective impressions
       | about the quality of search results?
        
       | aulin wrote:
       | Google is dying but appending reddit to searches is not the
       | solution.
       | 
       | Product recommendations on reddit usually boil down to a couple
       | of products for each type, the hivemind keeps recommending them
       | and the process kind of self sustains without any chance for
       | other valuable products to be even
       | considered/reviewed/recommended or pass the upvote threshold to
       | be noticed.
       | 
       | Technical questions sometimes have an answer much more times get
       | you to a dead thread that didn't lead anywhere because the
       | attention span on reddit is way too short.
       | 
       | Also reddit users are mostly US based, local communities aren't
       | usually big enough to lead to something useful on localized
       | searches.
        
       | amelius wrote:
       | Google had this coming.
       | 
       | At a certain point, good is good enough. At that point, it's a
       | matter of time before the competition catches up.
       | 
       | Also, they let their algorithm degrade, making it even easier for
       | the competition.
        
       | [deleted]
        
       | scrollaway wrote:
       | Ive been experimenting with Kagi lately. It seems very promising.
       | The results have been fairly reliable at all types of queries
       | except the ones where I straight up ask google a question.
       | 
       | Anyone else tried it?
       | 
       | https://kagi.com/
        
         | Phenomenit wrote:
         | I use kagi exclusively now and have since I was invited a few
         | weeks ago. I've tried to think of about a usecase where I need
         | Google like shopping but even then kagis result are better and
         | Googles are irrelevant after the first few results.
        
         | smallerfish wrote:
         | Yeah, I like Kagi - and I even talked to the founder about
         | working there. It doesn't do well at questions, and doesn't
         | have some of google's widgets (e.g. currency conversion) but
         | it's better than duckduckgo.
        
           | eitland wrote:
           | But seriously, who actually needs widgets and all the other
           | distractions?
           | 
           | I've used Kagi since December and I'm ready to pay $5, $10 or
           | even $20 a month if they just continue to provide the same
           | quality as they do today.
           | 
           | I mostly search at work and I come to a search engine to find
           | things I search for, not to get suggestions for what I should
           | search for instead, not to enjoy cute widgets and stuff.
           | 
           | A search engine can be as basic as it wants if it gets my
           | results, but if results are equal obviously nice is better
           | than ugly.
        
           | mischa_u wrote:
           | Kagi's currency conversion widget works fine for me, I use it
           | almost daily: "10 eur to usd"
           | https://kagi.com/search?q=10+eur+to+usd
           | 
           | Which widget queries are you having trouble with?
        
             | smallerfish wrote:
             | Ah! You are right. Google supports a level of indirection
             | that Kagi does not. "100 pesos to dollars" or "100 pesos to
             | usd". If you use the actual currency code, Kagi works.
        
       | iamjbn wrote:
       | Thanks for this article. Adding to other "Google is dying"
       | discussions that I have collected over time as part of my
       | personal research:
       | https://docs.google.com/document/d/1cSMY5wXSKhJdMxeJEvTUJ21e...
        
         | tremon wrote:
         | It's not dying that much since it's obviously your preferred
         | publishing platform.
        
           | iamjbn wrote:
           | Yes that might be true, I'm just collecting information.
        
       | calbruin wrote:
       | What does this say about the valuation of Reddit?
        
         | kwertyoowiyop wrote:
         | Two words: 1. Cha 2. Ching!
        
       | shadowgovt wrote:
       | > What if you want to know what a genuine real life human being
       | thinks about the latest Lenovo laptop?
       | 
       | I'd check Amazon reviews. When was Google ever the first tool of
       | choice for product reviews? I don't remember that era.
        
       | crisdux wrote:
       | I identify with this so much. I use a range of search engines to
       | fulfill specific needs. Examples below.
       | 
       | * Google - shopping, consumer oriented, up-to-date local content
       | on restaurants and venues
       | 
       | * Google reddit - product reviews, product issues, programming,
       | local "issues"
       | 
       | * Kagi - for informational, programming help, research, politics,
       | anything controversial
       | 
       | * Bing - for video
       | 
       | Google is absolutely terrible for anything even closely
       | controversial. Their algo is too bias towards approved sources
       | and recency.
       | 
       | Another crazy thing, I'm starting to use Microsoft Edge because
       | the feature set and performance is actually really good! I've
       | even convinced other devs at work to use edge, and we're all mac
       | users. The read aloud feature has changed how I consume
       | information completely - mostly because microsoft has text to
       | speech voices that I can actually stand. It's an absolute game
       | changer.
        
         | NaturalPhallacy wrote:
         | >Kagi
         | 
         | I looked into this, but you have to sign up for an invite, and
         | they first demand you give them a bunch of information. I
         | bailed at the second question. "what do you want in a search
         | engine". How about not making me answer questions to use it?
        
           | crisdux wrote:
           | I give them the benefit of the doubt that they are trying to
           | create a good product and are truly interested in
           | understanding user needs. afaik they are planning on making
           | the search engine a paid product. Which I'm okay with. I
           | seriously plan on paying for it if it's a good price. For
           | some searches, I genuinely feel like I have a leg up among my
           | peers because I'm able to find higher quality relevant
           | information much faster using kagi.
        
       | Mudhiker wrote:
       | I finally have a reason to create an account.
       | 
       | I've been using Google Search since it was a cool beta site
       | announced on Slashdot. Over the years I've built a career based
       | on my ability to effectively search. I remember about ten years
       | ago, people thought I had some kind of insane gift because I
       | could immediately find ANYTHING. Not really, I just had an
       | instinctive skill for creating effective queries.
       | 
       | Good search has been a huge part of my ability to develop
       | software. I don't mean StackOverflow either. I learned to use
       | Google to search Microsoft APIs and forums, as well as to dig up
       | long obscure posts on the almost-dead languages and technologies
       | I found myself supporting. Day by day, this is less and less
       | possible. I'm losing a critical tool that has helped me be
       | productive.
       | 
       | As an Autistic one of my strengths is feeling patterns in
       | systems, and in the past few years, I've definitely noticed the
       | garbage results described in this article.
       | 
       | Yesterday, my wife asked me if we have any cold meds. I said, "we
       | have several, but let's look up interactions with your new
       | antidepressant." I know from experience that all kinds of
       | unpleasant side effects can arise from mixing these.
       | 
       | On her phone search results, there were none of the quality sites
       | I expected, such as Drugs.com. Instead I had to crawl through a
       | bunch of SEO garbage and psuedo-health to find what I needed. If
       | she was doing this on her own, she might have clicked on
       | something dangerously erroneous. The web is becoming increasingly
       | hostile. (And don't get me started about the infinitely
       | scrollable boomer ads that come up below a local news story)
        
       | emodendroket wrote:
       | I don't agree with the thesis. People are doing that because they
       | trust Reddit to be a source of relatively authentic opinions,
       | yes. But you're not going to search Reddit to find official Web
       | sites, established news sources, things for sale, and the like.
       | 
       | The complaints given in the article feel a little bit like
       | observing that and steering it in the direction of the same old
       | complaints about Google not being good for technical search,
       | something that just doesn't matter to most users. I'm not going
       | to Reddit to get answers to those questions either.
        
       | lelandbatey wrote:
       | The Dead Internet Theory reminds me of a minor bit of flavor from
       | a Neal Stephenson book, Anathem. In it it's mentioned that this
       | far future civilization (which has seen civilization broadly
       | collapse from technology zeniths a couple of times) had to
       | abandon their set of planet wide communication networks because
       | people intentionally set up computers that would put out huge
       | amounts of information, but all of it was information to mislead,
       | manipulate, obscure, deceive, or convince you to pay money for
       | something. This was done so much that effectively all
       | information, and all actors which might share information, became
       | adversarial on the broad internet, so it stopped being usable.
        
       | agnos wrote:
       | I had this exact conversation with someone yesterday, who wasn't
       | aware of Google's "site:**" query functionality and expressed the
       | same frustrations on not being able to find actually relevant
       | content. It's simultaneously reassuring and disappointing that
       | many others also rely on site-filtered Google to find information
       | on the internet.
       | 
       | Site-filtered Google is basically the only way I search the web
       | now. As many others have expressed on here, Google used to be
       | such a good "gateway" to the informational web. Now the most
       | relevant results are almost always auto-generated content.
       | 
       | I resort to searching specific sites like HN and Reddit as a safe
       | place to get human content, but I feel this to be limiting in
       | it's own way, almost like echo chambers. Are we past the Wild
       | West days of the internet? It now feels like a dystopian reality
       | where I'm constrained to certain pockets that seem relatively
       | safe.
       | 
       | I believe Google used to allow a "discussions" filter on queries,
       | which would limit your search to forums. I'm not sure why the
       | functionality stopped being supported. The "Dead Internet Theory"
       | is very real. Given the amount of bots and resulting distrust in
       | information, there's an urgent need for some sort of
       | conversational search.
       | 
       | A forum-only search filter is an easy place to start. This could
       | also potentially be a good use case for some decentralized,
       | blockchain-based trust network. If anyone knows of any ongoing
       | projects in this arena, I'd be very interested in contributing.
        
       | young_unixer wrote:
       | Am I the only one that has trouble with language preferences
       | being ignored by Google? Accept-Language HTTP headers seem to be
       | completely ignored, but even Google account language settings are
       | ignored sometimes. IP address seems to be more important to them.
       | 
       | When I connect from a VPN exit point in Brazil it only shows me
       | results in Portuguese (even when I'm logged in). When I connect
       | from my hometown in Chile it's mostly fine but I think it's still
       | not the same as if I connected from a US exit point, even though
       | I have US English as my preferred language everywhere.
        
         | slim wrote:
         | I'm annoyed each time I use google because it shows me an
         | unreadable search page in arabic (because I live in an arabic
         | speaking country). Fortunately I've been using ddg for years
         | and I rarely use google
        
       | alphabetting wrote:
       | > Google search is dying because more and more people are
       | searching for reddit.
       | 
       | They're not dying if the people are still using Google for their
       | searches.
       | 
       | Reddit search is awful. They could try to make a Google
       | alternative but search is very hard. #1 query on Bing is "Google"
       | for a reason.
        
       | mastah88 wrote:
       | Already started using other search engines Google is useless now.
        
       | superbaconman wrote:
       | The biggest issue I have with Google is that every search is
       | performed in the "now" context. This makes looking back,
       | especially on political issues, basically impossible; There's no
       | way to explore how topics have evolved or progressed over time. I
       | don't mind google search for resolving technical issues as it
       | works pretty well in this context, but the second you start to
       | get curious and look for anything older everything breaks down.
        
         | mattferderer wrote:
         | Have you tried using the date filters?
        
       | swayvil wrote:
       | When you search for something with presently political punch. And
       | then do the same search on a different search engine. And see the
       | difference in the results. See how Google controls what you see,
       | to control what you think.
       | 
       | Yeah, fuck that fascist noise.
        
       | narrator wrote:
       | I wonder if spammers have somehow gamed the Google political
       | controversy filter. I stopped using Google because their search
       | results returned only things in agreement with mainstream talking
       | points for anything remotely controversial.
       | 
       | If you search for "What countries are using ivermectin" on
       | Google, you get the second link being a broken spam site (the
       | kitchen sisters) and pages of results saying Ivermectin doesn't
       | work. I wonder if the broken spam site figured something out to
       | get ranked that high.
       | 
       | If you use duckduckgo or Yandex you get a whole page of relevant
       | results that actually answer the question. The number of topics
       | where Google refuses to return relevant results and instead
       | focuses on talking points is very large at this point.
        
       | dionian wrote:
       | Used to use reddit long ago but left due to the inherent (if
       | subtle) censorship.
       | 
       | However, I've been using site:reddit.com in google searches for
       | years after leaving reddit as a user, mostly when I want to find
       | more realistic opinions about certain products or solutions and I
       | want to filter out marketing. It's served me very well.
        
       | TimLeland wrote:
       | Check out this site that will save you a few keystrokes when
       | searching Reddit using Google: https://gooreddit.com/
        
       | registeredcorn wrote:
       | I won't name the specific search engine I am using as a default,
       | as I'd like to prevent it being manipulated for as long as
       | possible, but I will say this:
       | 
       | Google is my second to third search engine choice at this point -
       | never my default. Google search has, in effect, become the 2nd or
       | 3rd page of Google Search results; you only resort to it when you
       | are truly desperate, and have very little hope of it doing any
       | good.
        
       | dredmorbius wrote:
       | A few years ago (2015), curious about _where_ meaningful
       | conversation might be hiding out online, I did a little
       | experiment, making use of Google Web Search as it happens.
       | 
       | The process involved finding a set of search terms which might be
       | expected to appear in more substantive discussions, or at least,
       | the sort of discussion I'd tend to be interested in, and then see
       | how many such occurrences there were across various sites,
       | domains, TLDs, and the like.
       | 
       | The result was "Tracking the Conversation: FP Global 100 Thinkers
       | on the Web".
       | 
       | The title comes from the list of terms I'd used, the _Foreign
       | Policy_ Global 100 Thinkers list, contributed by readers of that
       | magazine (and I suspect curated by editors). That is, it 's
       | generated by a third party, reflects a largely refined audience,
       | reflects a range of political and ideological viewpoints, and are
       | mostly reasonably distinctive.
       | 
       | I approximated total page hits on a site (in English at least)
       | with a search for the word "this".
       | 
       | And to proxy for more mundane comment, I chose to search for the
       | arbitrarily selected string "Kim Kardashian".
       | 
       | This of course gave rise to the now-world-famouse FP:KK ratio.
       | That is, the ratio of hits for the FP 100 Global Thinkers vs.
       | "Kim Kardashian" on a given web property.
       | 
       | Another metric was FP/1000, which is mentions of the FP 100 names
       | per 1,000 web pages (based on the "this" search results).
       | 
       | I chose roughly 100 websites and/or domains to search. This meant
       | performing 30,000 cumulative web searches, a practice Google
       | apparently take a dim view of, though performing one query
       | roughly every 45 seconds or so seemed to work at the time.
       | (Google's anti-bot defences have since become far more rigorous.)
       | 
       | The results were interesting and occasionally surprising.
       | 
       | Facebook had by far the most detected pages, 2.6 million at the
       | time. Again, this isn't a precise count but a _relative proxy_.
       | 
       | Wordpress had the 2nd most FP100 results, and a density 10x
       | greater than Facebook. This was when I realised that Wordpress in
       | fact ran the sites behind a great many other organisations and
       | publications, many of which are fairly high quality.
       | 
       | Metafilter had by far the highest FP:KK ratio at 32.75. (Compare
       | Facebook at 2.10, and Twitter at 0.96.)
       | 
       | Google+, supposedly where smart people tended to hang out, rated
       | only an FP:KK of 0.39.
       | 
       | I also looked at a number of mainstream and alternative media
       | sites (the New York Times scored abnormally high, but that was
       | largely through having one of the FP100 members as a columnist,
       | mentioned not only on his own articles but in many others, Paul
       | Krugman). Fox News scored predictably low (and many instances
       | referenced the then Pope), but still higher than the BBC and
       | Reuters.
       | 
       | Alternative media tended to rate higher than mainstream, but
       | often focusing on a relatively small number of liberal thinkers,
       | Noam Chomsky standing out in particular, also Krugman and
       | Lawrence Lessig.
       | 
       | In education, what struck me was how much more content results
       | appeared for leading private universities (Harvard, MIT,
       | Stanford) than flagship public schools, with UC Berkeley
       | especially paltry page count, though a higher FP/1000 ratio.
       | University of Michigan represents better. I included a few
       | European universities as well, which had modest results.
       | 
       | I don't recall why I threw Federal Reserve domains into the
       | search, but this was when I realised that St. Louis is
       | effectively the research arm of the system.
       | 
       | And I threw in generic and cc TLDs for good measure.
       | 
       | As mentioned, the reseach _as conducted_ would be virtually
       | impossible today, though there are now several quantitative
       | searchable archives which report on the number of results across
       | hosts and /or domains for various terms. I'd really like to be
       | able to make use of those.
       | 
       | In the context of the past few years, refining searches to terms
       | of more recent interest and relevance to information quality
       | would also be fascinating.
       | 
       | https://old.reddit.com/r/dredmorbius/comments/3hp41w/trackin...
        
       | procinct wrote:
       | > Early adopters aren't using Google anymore.
       | 
       | Can anyone share what they are using?
        
       | mrkramer wrote:
       | Although I don't use Reddit that much I must say Reddit is
       | diamond in the rough; communities are super helpful and unlike
       | Facebook it is not walled garden plus you don't have to use your
       | real name. It still needs work and improvement but I really like
       | Reddit.
        
         | NaturalPhallacy wrote:
         | reddit is absolutely a walled garden. They'll instaban you for
         | wrongthink at the drop of a hat. Powermods will ban you from
         | many subs for participating in one they think is guilty of
         | wrongthink. And if you create multiple accounts ('throwaways'
         | are encouraged in many subs) but then fail to track which subs
         | have banned you which of your accounts for wrongthink reddit
         | will ban _all_ of your accounts for  "ban evasion" even though
         | their own help page tells you how to copy subs from one account
         | to another: https://reddit.zendesk.com/hc/en-
         | us/articles/205243365--How-...
         | 
         | And most subs won't let you talk on a new or low karma account.
         | 
         | Peak reddit was 2015. Giving moderators the power to lock posts
         | was a sign of authoritarianism to come and it's only gotten
         | much worse.
        
       | serverlessmom wrote:
       | When google ended Google Reader it killed blogs and other self-
       | hosted websites. Google killed the web and in so doing it killed
       | itself.
        
       | dadboddilf2 wrote:
       | The Dead Internet Theory, yet another dumb far right conspiracy.
        
       | m348e912 wrote:
       | I add reddit to a lot of google search terms because I want to
       | find discussion on the topic I am searching for. Most of the time
       | I find an opinion, perspective, or more information on the topic
       | I am looking for. Reddit is a lot of things, including hot
       | garbage, but it's also a wealth of information.
       | 
       | Here's a billion dollar idea if anyone has the time and ability.
       | Build a search interface that indexes tiktok videos and makes
       | them searchable. To do it really well you might have to
       | transcribe the videos.
       | 
       | Here's my VC pitch. Tiktok answers questions you never thought to
       | ask, but if you can find a way for it to answer questions you do
       | have, you have provided access to an obscene amount of
       | interesting information.
        
         | bushbaba wrote:
         | Is this Different than how people looked for this in quora and
         | yahoo answers?
         | 
         | Reddit does have a benefit of time decay for most topics.
        
           | m348e912 wrote:
           | Quora isn't bad, although it's gotten a little hostile with
           | users that aren't logged in. I can't remember the last time I
           | used yahoo answers.
        
       | NoboruWataya wrote:
       | It's interesting, and quite concerning, that Reddit has cemented
       | its position as a key repository of useful information on just
       | about everything just as its drive towards monetisation really
       | kicks into gear. It's concerning because, as part of that
       | monetisation strategy, Reddit is becoming increasingly walled off
       | and anti-user. I am sure I am only one of many long-time
       | Redditors who have vowed to stop using the site completely once
       | old.reddit.com goes, and it's only a matter of time.
       | 
       | It's probable that a huge amount of useful information will soon
       | become much more difficult to access, and/or diluted by stealth
       | advertising, as Reddit looks to aggressively monetise its
       | position. I'm interested to see if a credible alternative emerges
       | and if there is any effort to move some of the existing useful
       | data off the platform.
        
         | Mezzie wrote:
         | It's very interesting to me as somebody's who's been making and
         | burning Reddit accounts since before the Digg implosion. 15
         | years ago, I trusted what I saw on Reddit when it came to
         | things like products: If I came across a post on the best can
         | openers, I had some certainty that people were just sharing
         | their opinions on can openers.
         | 
         | Now I don't trust a single damn thing I see on that site.
        
           | flatiron wrote:
           | Yeah I have a 6 month timer on Reddit accounts because I tend
           | to post on topics in my home town and my close hobbies and
           | I'm afraid of being doxxed. At least in HN I just talk about
           | programming languages and stuff so I keep my account. I also
           | use reddits account name generator. I think that also helps
           | that my name there wasn't thought up by me. Least a little
           | level of abstraction.
        
           | saddestcatever wrote:
           | Do you have a better site or resource you now go to for
           | queries like can opener opinions?
           | 
           | Yes, Reddit isn't perfect, but I've been hard pressed to find
           | better options.
        
             | [deleted]
        
             | colordrops wrote:
             | The only real option is to spend more time, cross reference
             | against many sites and forums, and use your intuition as to
             | which comments and reviews are authentic. Also pay
             | attention to negative reviews.
        
             | gatonegro wrote:
             | Not really what you're asking for, but I saw this[0] a
             | while back and it's made me actually think about can
             | openers a bit now. You might find it interesting, too.
             | 
             | [0] https://www.youtube.com/watch?v=i_mLxyIXpSY
        
               | Mezzie wrote:
               | lol that video was what started my can opener hunt. Also
               | that YT is why I now have a microwave and a toaster on my
               | 'things to hunt down' list.
        
             | Mezzie wrote:
             | Depends on what I'm looking for. If it's something small
             | (under like 20 bucks for me, substitute whatever for your
             | comfort level), I don't even bother. I just go to Target
             | and pick up the 2nd or 3rd cheapest whatever.
             | 
             | Now if it's a bigger ticket item, it gets dicey, because
             | then the best strategy, in my experience, has been to
             | determine what about said item really matters to you and
             | then find a group of people who share that and ask their
             | opinion. The problem with this is that those people have
             | the best information, but also very exacting standards and
             | aren't very sympathetic to arguments like "But I don't HAVE
             | hundreds of dollars for a coffee maker."
             | 
             | Honestly, more and more in the past few years consumer
             | products and services in the world has just been like a
             | race to 'get something past me' and I've just started
             | making my own stuff, buying vintage, or borrowing because
             | I'm tired of being sold crap.
        
             | safog wrote:
             | I just default trust Wirecutter for everything these days.
             | I know they might not be optimal - there's probably a
             | better alternative for my specific usecase if I spent the
             | time on it but I'd rather just let them make the decision
             | on trivial things.
        
               | jdgoesmarching wrote:
               | I can't trust a review site that uses affiliate links,
               | which is even more of a joke now that it's paywalled.
        
         | floatingeye wrote:
         | Can I ask what the important differences of old.reddit.com are?
        
           | Retr0id wrote:
           | It's a bit like comparing HN UX to Twitter UX (but with the
           | same actual content)
        
           | Lascaille wrote:
           | Just use it and see for yourself. It's almost a 100%
           | different user experience.
        
       | IncRnd wrote:
       | The article writer didnt' look carefully at the graph, which says
       | in fine print at the bottom, " _Y-axes are not comparable, charts
       | show_ when* each had its own peak search interest. Data Source:
       | Google Trends"
       | 
       | So, it is a mistake to assume that the quantity of the searches
       | can be shared between the different graphs. Unless there is
       | another data source that shows Reddit has the most searches, this
       | is not meaningful. Actually, the graph is a Google graph, so
       | everything on the graph is from a Google Search.
        
       | arnklint wrote:
       | Love it, same old paul graham propaganda, of course Reddit hasn't
       | peaked even if the graph resembles the one right next to it :) I
       | think pg peaked some 5 years ago.
       | 
       | But the main topic, has google search peaked. Yes it has. The
       | amounts of ads vs great relevant search results peaked some time
       | ago.
        
       | kkoncevicius wrote:
       | On one hand I totally agree - Google is becoming unusable for any
       | refined specific searches, if you use any SEO-enhanced keyword
       | you mostly get nonsense.
       | 
       | But on the other hand I am thinking - Google is not stupid, they
       | know what they doing. Maybe this kind of search is a good fit for
       | the majority of the less-tech-savvy people, and only audience
       | here on HN think it's bad.
        
       | consp wrote:
       | I actually use the term "forum" as an additive search term. It
       | usually goes to domain specific forums which actually contain
       | what you look for.
       | 
       | I also tried googling an answer to (an apparently common bug) in
       | Windows relating to Bluetooth connections and I have not found
       | any non generic answers anywhere in the search results no patter
       | what I quoted or whichever term I added. Just generic crap, that
       | same crap copy and pasted over and over and over again and non-
       | specific bullshit answers from Microsoft itself.
        
       | dankwizard wrote:
       | It is only a matter of time until "Search term + Reddit" leads
       | you to a thread with multiple, legitimate looking comments with
       | varying degrees of upvotes and downvotes, and the entire thread
       | has been ran by a marketing firm/search engine hit squad.
       | 
       | I too am guilty of trusting the Reddit concencus when searching,
       | and if there were a few legitimate looking threads that had been
       | planted I probably would have eaten them up.
       | 
       | Sure you get the occassional comment or link share, but I'm
       | talking like 300+ comment thread carefully executed.
        
         | koshnaranek wrote:
         | I'm pretty sure marketing firms already have some power mods
         | planted.
        
       | [deleted]
        
       | mathattack wrote:
       | How much is this a broader Google issue? Ads are encroaching more
       | on Gmail, Calendar randomly drops meetings, and Maps is now
       | noticeably worse than Apple Maps. It definitely feels like
       | they're being run by financial spreadsheets now.
        
       | leephillips wrote:
       | Google could restore relevance to their search results by
       | severely demoting or eliminating pages that contain any
       | advertising from an ad network, especially adsense. Of course,
       | they're not going to do that, because relevance of results is low
       | down on their list of incentives. The article is correct in
       | pointing out that Google's founders predicted Google's demise
       | with pinpoint accuracy.
        
       | listmaking wrote:
       | Many of these articles/complaints don't compare Google Search to
       | alternatives (Bing / DuckDuckGo / ...), so it's not clear whether
       | web search itself is getting "worse" (in the ways mentioned), or
       | whether the issues are with Google Search specifically.
       | 
       | (For example, the article proposes the explanation that _" The
       | long answer is that most of the web has become too inauthentic to
       | trust"_, which is about the web itself, not specific to Google.)
        
         | telchior wrote:
         | I try to use DuckDuckGo exclusively, but the results are often
         | poor enough that I have to switch to Google.
         | 
         | Just to be clear, I totally agree with all the criticisms of
         | Google here; it's also awful and I'll often end up just doing
         | site: searches, which Google seems to be better at than DDG.
         | 
         | It feels a bit like the search engineers have lost the war with
         | SEO.
        
           | julienchastang wrote:
           | Ditto. DDG is my default search engine with mixed results at
           | best. I often begrudgingly revert back to Google.
        
             | lostmsu wrote:
             | I do that too. But recently I also started inserting !g
             | before my searches hoping to get better results only to
             | notice I am already on Google.
        
         | alphabetting wrote:
         | Search for "Seven" on Google and Duck Duck Go. It's very
         | telling. Most complaints in here apply to powerusers which
         | won't be noticed by vast majority.
        
         | thejohnconway wrote:
         | I use DuckDuckGo almost exclusively, and most of the criticisms
         | directed at Google Search also apply to DDG.
         | 
         | I don't think the web can be indexed and searched in the way it
         | has been done. I think it needs human curation.
        
       | csee wrote:
       | This is all so true. I append reddit to most of my google
       | searches because I don't trust google anymore, and I don't do it
       | in reddit only because their search sucks.
        
       | SodiumMerchant0 wrote:
        
       | benreesman wrote:
       | I remember being on a call with the Bebo people like 2 days after
       | that absurd buyout and asking sarcastically: "So what color is
       | the Ferrari?"
       | 
       | The answer: "Yellow".
       | 
       | Now you have the Battery.
       | 
       | Reddit is so friggin user-hostile that I don't read most of the
       | comments anymore: because I literally can't. You can do a little
       | browsing but the minute you're trying to pay actual attention you
       | get slammed with the dark patterns about installing the app or
       | linking your gmail or both.
       | 
       | I hope it's the management team that gets weeded out of the gene
       | pool and not the whole site, because it was fucking cool at one
       | time and could be again.
        
         | NaturalPhallacy wrote:
         | The current admins are so deep in the authleft cult that
         | ousting them is the only way to save the site.
        
       | santhoshr wrote:
       | Google should buy Reddit
        
       | tediousdemise wrote:
       | Question for any person reading this: what is your favorite
       | alternative to Google?
        
         | pizza234 wrote:
         | Google is now my alternative ;) To DuckDuckGo (indirectly,
         | Bing), specifically.
         | 
         | However, I find the technical results poor, so most of the
         | time, in this domain, Google is still my choice.
         | 
         | This point is indeed where the article gets a bit unrealistic:
         | 
         | > The results keep getting "refined" so as to suit the popular
         | 80% of queries, while getting much worse for any technical
         | [...] queries.
         | 
         | The problem is that there isn't a valid alternative for
         | technical queries (at least, I've found none).
        
       | qzx_pierri wrote:
       | I'll re-post a comment I made about Google Search back in July
       | 2020 because I believe it's still relevant:
       | 
       | "Call me crazy, but I've been using Yandex a lot more recently.
       | Political FUD aside, the results are pretty good, and completely
       | unfiltered.
       | 
       | It reminds me of how wild and unfiltered the internet was back in
       | 2007. However, I wouldn't recommend it to "casual" users. Using
       | Yandex requires a bit more common sense than Google, because
       | malicious domains show up every now & then. For power users
       | (99.99% of HN), this isn't a problem.
       | 
       | With all things considered, it's totally worth it. I never
       | realized how censored Google Search was until I stepped away. As
       | a grown ass man, I don't want anyone telling me what I "cant see"
       | or attempting to define what's "acceptable" - The freedom to
       | choose is intoxicating almost."
       | 
       | You can select a filter to hide any Russian results.
        
         | rg111 wrote:
         | I am very frustrated with Google search results right now. I do
         | use it to search for facts only and it is my main calculator
         | app now. But that's it.
         | 
         | I have been adding "reddit" to search terms since two-three
         | years ago.
         | 
         | And I have been made aware of two new search providers: kagi
         | and you.com.
         | 
         | Kagi was announced in HN, I believe , and I am now a beta user,
         | and I am surprised at its quality.
         | 
         | It does not pull underhanded shit like Google does, and
         | although it is better than Google in filtering out spammy, SEO
         | sites, I would say- not by much. My overall experience is much
         | better with kagi than with Google. I found myself grumbling
         | towards it after I failed with Google in initial days, but now
         | I go straight to kagi itself.
         | 
         | I like you.com but hasn't used it much. It is nice to see
         | varieties categorised in one single page.
         | 
         | Google will certainly lose any user who can be categorised as
         | "power users" even by a jiffy.
         | 
         | That includes High School students researching for papers they
         | are writing and aquarium users searching about fishes.
        
         | afiori wrote:
         | A few months ago I found myself in need to install Telegram on
         | a new PC and a quick google search (I still had not configured
         | another search engine nor an adblocker) gave 4 ads for scammy
         | websites.
         | 
         | I am sure that they try a lot, I am not convinced that their
         | strategy is optimal.
        
         | NaturalPhallacy wrote:
         | >"Call me crazy, but I've been using Yandex a lot more
         | recently. Political FUD aside, the results are pretty good, and
         | completely unfiltered.
         | 
         | Note: Russia doesn't give a flying fuck about American
         | copyright law. Yarr.
        
         | dannyw wrote:
         | Yandex is amazing.
         | 
         | For anything borderline contentious, Google gives incredibly
         | "sanitised" results.
        
         | woeirua wrote:
         | Yeah... I'm going to go with, not having to worry about
         | clicking malware links is probably the one use of censorship
         | that I am totally OK with.
        
       | pcdoodle wrote:
       | I would pay for good results.
        
       | valdiorn wrote:
       | Google used to be really, really good at finding exactly what I
       | told it to find. Nowadays, it's turned into the yellow pages;
       | sponsored content from businesses trying to sell me goods and
       | services.
       | 
       | Can people suggest good alternatives or search patterns for
       | certain categories of information or search types?
       | 
       | Some of the search patterns I currently I use:
       | 
       | * Youtube for product reviews and demos, entertainment, music and
       | educational material.
       | 
       | * Google with site:reddit.com at the start for questions best
       | answered by other humans; crowd-sourced answers, authentic
       | replies from mostly real people.
       | 
       | * Google with site:news.ycombinator.com if I want to find "forum-
       | like" discussion on topics I'm interested in.
       | 
       | * Google Image search with site:amazon.co.uk when looking for
       | niche products I need to buy, because Amazon's search is so
       | incredibly broken and game-ified.
       | 
       | What I'm having a heck of a time finding is technical content;
       | long-form programming tutorials, deep dives into academic
       | concepts (I do a lot of signal/audio processing and search for
       | blog posts related to these topics), circuit schematics,
       | electronic engineering content. These used to exist on enthusiast
       | forums 10-15 years ago, but Google often no longer surfaces hits
       | from these forums, both because the content is old and the forum
       | model is dying. Reddit is the "replacement" but it plagued with
       | low-effort "look at my thing" posts that help nobody.
        
         | gitfan86 wrote:
         | youtube has some great technical content
        
         | falcolas wrote:
         | In my experience, the forum experience is far from dead, but
         | it's effectively impossible to surface in a search engine - any
         | search engine - unless you know the name of the forum.
         | 
         | Oh, and the content must also be "fresh". If the content isn't
         | "fresh" (which most of the best forum/blog posts are not),
         | _nobody_ shows it anymore. I can search for a specific blog
         | post using a verbatim quote, but the result (if it exists) is
         | buried under 10+ pages of  "fresher" content, no matter how
         | disconnected it may be from the search.
        
           | koshnaranek wrote:
           | So frustrating to find background Information to a big
           | current event. Google will aggressively show the same news
           | articles over and over.
        
           | machiaweliczny wrote:
           | Google had button to search only forums. Monopoly shows.
        
           | graeme wrote:
           | Anyone know the origin of the fresh rule, and the purpose? It
           | makes sense in some niches but in others it is so obviously
           | bad I wonder why Google added it
        
             | visarga wrote:
             | There was a big news event once (forgot what) and Google
             | was only showing aged pages at the time. So they started
             | prioritizing freshness.
        
           | worldsayshi wrote:
           | I feel this would be solved if the search engine weighted
           | results based on whether users trust the domains.
        
             | Lascaille wrote:
             | That only works if you validate users, otherwise the trust
             | database becomes 99% the result of the actions of SEO
             | firms.
        
               | worldsayshi wrote:
               | Hmm, or you outsource the trust problem to your users.
               | Let them select which domains to trust or who to trust to
               | weight trustworthiness of domains for you.
               | 
               | Imagine that user A can create a list of domains with
               | trustworthiness score. User B can then use that list by
               | going to user-a-awesome-curation.koogle.com?q=nice+shoes
               | 
               | It might create filter bubbles but it would be
               | transparent filter bubbles. You could even wikify/open
               | source the curation.
        
             | datavirtue wrote:
             | A lot of this could be solved if we could signal intent or
             | context before searching. But that would require that you
             | know how to use the tool which is a gargantuan user barrier
             | from Google's point of view. Meanwhile, we have to hack
             | about trying to signal context.
        
           | api wrote:
           | The entire information ecosystem has internalized a bias
           | toward "freshness." It's even really strong in software.
           | Evidently code is more valid and correct if it has recent
           | GitHub commits.
        
             | Workaccount2 wrote:
             | I guess this is why a lot of sites now removed dates from
             | their articles.
        
             | Lascaille wrote:
             | Software is the most toxic environment possible for
             | freshness bias. Every month it seems like there's a new
             | framework/ecosystem/whatever and everyone's migrating to it
             | and you're behind the times if you're not using it.
        
               | Gigachad wrote:
               | This is only if you bother chasing the absolute freshest
               | trend. Things like React, Ruby on Rails, Node.JS, etc
               | have been the standard and most popular tools for close
               | to 10 years now and aren't going anywhere.
        
             | beatsie_ wrote:
             | Google allows for searches within ranges of dates.
        
             | Gigachad wrote:
             | Almost no software just works if left unattended for years.
             | If its a library it means it will likely not work with the
             | latest versions of everything else. Your bug reports will
             | go unattended.
             | 
             | People also have a lot more tolerance for missing features
             | or issues if they see it improving regularly. While getting
             | something unsatisfactory as the last and final version is
             | not nearly as acceptable.
        
           | nostrademons wrote:
           | The forum experience is dying. I spent about 4 years of my
           | time in-between Google stints working on a searchable feed
           | for forum sites. Finally gave it up when I realize the extent
           | to which the forum scene had died and moved to Reddit &
           | Facebook while I was working on the project.
           | 
           | The root problem is that attention has gone from abundant to
           | scarce, and people already have their habits. That makes it
           | really hard to build a new forum site and attract an audience
           | that's willing to type your URL in every day (and if they
           | don't visit daily, forget about building a viable community).
           | Forum _hosts_ like Facebook and Reddit don 't have this
           | problem - you can view your Buy Nothing Group and Moms of
           | Springfield posts interspersed with your feed of friends, or
           | your r/factorio content interspersed with a steady stream of
           | r/AskReddit.
           | 
           | There's also emerging technological barriers. If you don't
           | sign up for CloudFlare, as a new website, you're going to get
           | hosed - but at the same time, CloudFlare makes it basically
           | impossible for any new search engine _other_ than Google to
           | spider the site. Ditto security patches, and keeping software
           | up-to-date. Most people don 't want to deal with sysadmin
           | stuff at all, particularly if they're trying to build a
           | community as a hobby. So that pushes people further toward
           | hosted solutions with a turn-key secure software stack, which
           | is Facebook and Reddit.
        
             | jrochkind1 wrote:
             | > but at the same time, CloudFlare makes it basically
             | impossible for any new search engine other than Google to
             | spider the site
             | 
             | I hadn't heard about this, can anyone supply a link for
             | more context?
             | 
             | Is there anything a Cloudflare customer can do to "opt in"
             | to being scraped by other search engine bots?
        
             | falcolas wrote:
             | > The forum experience is dying.
             | 
             | Perhaps the _experience_ is dying, but the wealth of
             | curated information in forums is still there, is still
             | incredibly valuable, and in some cases is still being added
             | to. Here 's one example I used extensively recently; it was
             | sent to me by a colleague, since I never could have found
             | it via a search engine.
             | 
             | https://gearspace.com/board/studio-building-
             | acoustics/610173...
        
             | buildbot wrote:
             | There's a few niche ones out there that are even growing a
             | bit! For example for medium format cameras the largest
             | groups are not on reddit.
        
             | shuntress wrote:
             | > The root problem is that attention has gone from abundant
             | to scarce
             | 
             | I don't think that's necessarily true.
             | 
             | I think the root problem is that running & using a forum is
             | too difficult. That is why centralized forums (like you
             | mentioned, reddit and facebook) that handle it for you won
             | out against decentralized forums run by forum members.
             | 
             | Even before facebook/reddit/etc forums tended to live or
             | die by individual effort of one passionate system admin
             | dealing with all the hosting, updates, accounts, and spam
             | until they get fed up and the forum closes because they
             | can't find someone else to take the keys.
        
               | r_klancer wrote:
               | One of my favorite niche forums is
               | https://archboston.com. It has years of deep-dive
               | discussion from passionate users about the history and
               | progress of Boston area infrastructure and real estate
               | development projects.
               | 
               | For a while there the site was up but not allowing new
               | accounts to be created -- someone was paying the hosting
               | bills but didn't have time to do any admin tasks.
               | Thankfully, someone else stepped up and people post new
               | stuff every day (albeit with banner ads at the top of
               | each page now, which is honestly not too bad)
               | 
               | I'm happy, but it could have gone _poof_ so easily.
        
           | echelon wrote:
           | > the forum experience is far from dead
           | 
           | If you find a forum for a given subject, it is almost always
           | an authoritative source filled with experts. This is
           | especially true in engineering disciplines.
           | 
           | It's unfortunate that Reddit and social media took over and
           | led to their decline, because it's suboptimal setup in so
           | many ways.
           | 
           | - Reddit in the large is a high noise, low signal
           | monetization chamber. Some subreddits have good moderation,
           | but that doesn't stop the spill over and drama.
           | 
           | - You can't assume much about any given Reddior, and you
           | won't typically form relationships or associations with them.
           | It's pretty much pseudonymous.
           | 
           | - Reddit doesn't focus on authorship. It doesn't allow
           | inclusion of images, media, or carefully formatted responses
           | in threads.
           | 
           | - Reddit corporate is the authority and owner of all content.
           | They can change the rules at any time, and that's a fragile
           | and authoritarian setup for human discourse.
           | 
           | - Reddit corporate is constantly changing the UI and engaging
           | in dark patterns to earn more money. This flies in the face
           | of usability.
           | 
           | Forums should make a comeback. It would be better if each
           | community had real owners and stakeholders that had skin in
           | the game rather than a generic social media overlord that is
           | optimizing for higher order criteria that sometimes conflict
           | with that of the community.
           | 
           | But forums have problems too. They should be easier to host,
           | frictionless to join, easy to discover, and longer lived.
           | 
           | Another way to think of this: every major subreddit is a
           | community (or startup) of its own and could potentially be
           | peeled off and grown. You'd have to overcome the lack of
           | built-in community membership and discovery, but if you can
           | meet needs better (better tools for organizing recipes,
           | community events, engineering photoblogs, etc.), then you
           | might be able to beat them. Reddit can't build everything,
           | just like Facebook couldn't.
        
           | kwertyoowiyop wrote:
           | This is depressing. Good information is useful for far longer
           | than a carton of milk in your fridge! And a lot of that new
           | "milk" is apparently made of chalk and bilge-water.
        
             | kashnote wrote:
             | Are people still drinking cow milk? Oat milk all the way.
        
               | brimble wrote:
               | Yes, of course they do, the alternative milk market is
               | growing fast but most people still go for cow milk if
               | they want milk. That's why grocery stores still devote a
               | ton of space to cow milk.
        
               | robin_reala wrote:
               | I guess it depends on where you are. Here in Sweden it's
               | about 50/50 (if you take into account the non-
               | refrigerated milks).
        
               | brimble wrote:
               | Here (mid-tier city in the US) it's more like 80/20 or
               | 90/10 at any normal grocery store, and I suspect there's
               | higher product turn-over for dairy so the actual sales
               | figures favors dairy more than that suggests.
        
               | skrbjc wrote:
               | Non refrigerated milk can still be from cows.
        
               | vlunkr wrote:
               | Sweden was the 4th highest consumer of milk per capita in
               | 2013. Unfortunately that seems to be the most recent
               | data.
               | 
               | https://en.wikipedia.org/wiki/List_of_countries_by_milk_c
               | ons...
        
               | r_klancer wrote:
               | I'm relatively well informed but I always just assumed
               | oat "milk" was an inferior substitute marketed to the
               | actively or wannabe lactose intolerant. [EDIT: and vegans
               | of course.] (No idea if "wannabe lactose intolerant" is
               | really a thing, but i'm thinking of the way gluten
               | sensitivity became a faddish self-diagnosis for a while.)
               | 
               | I still don't drink the stuff, but it's only dawned on me
               | in the last year that there are other reasons, such as
               | environmental concerns or ... actually, I'm not sure.
               | Opening two tabs to Google "oat milk why" and "oat milk
               | why site:reddit.com" now, which conveniently makes this
               | relevant to TFA :)
        
               | dagw wrote:
               | Of course it depends on where you in Sweden you are. The
               | super market in the the more affluent part of a large
               | city where I live is about 50/50. Out in the 'sticks'
               | where my parents live it's much closer 80/20
        
         | Buttons840 wrote:
         | Since there's only a handful of sites you target your searches
         | at, it would be nice if you could just have your own search
         | engine that focuses on those few sites, and perhaps crawls a
         | little deeper.
         | 
         | I've sometimes thought the death of Google will be the self
         | hosted search engine.
        
           | foxfluff wrote:
           | They already exist.
        
           | worldsayshi wrote:
           | Hard to find a business model for a self hosted search engine
           | though.
        
         | [deleted]
        
         | CA0DA wrote:
         | Kagi search (currently in beta) is actually pretty good.
        
         | wldcordeiro wrote:
         | It's particularly awful on mobile where you get Google's
         | "smart" cards which can be ads, followed by ads then the actual
         | results which are mostly SEO trash. Trying to find support for
         | Google Fiber routers was nearly impossible because Google just
         | tried to interpret what I wanted as signing up for Google Fiber
         | and just overwhelmingly suggests that. It gets even worse on
         | Youtube where after like 10 results for what you typed in they
         | just show you "things you might like".
        
         | itslennysfault wrote:
         | imo, google is still king, but you have to be a bit of a power
         | user. You're already using `site:` which is good if you know
         | exactly where you're looking. If not you can use `related:` in
         | the same way. I find using `-something` to remove terms the
         | most useful. I'll search for something (usually an error
         | message) then add `-react` (and mumble "ffs not everything is
         | react"). Then if I still see things I DON'T want add more `-`
         | to the string.
         | 
         | It's not GREAT that you have to do that, but it's pretty
         | functional and certainly better than going past page 1 of
         | search results.
         | 
         | Anyways, here are some other things you can do for reference:
         | https://support.google.com/websearch/answer/2466433
        
           | xerox13ster wrote:
           | The major problem with this that I've experienced is even if
           | I use operands like + and - to specify or remove terms--more
           | often remove--Google ends up using a synonym in place of that
           | word that means the same thing.
           | 
           | So if for instance I'm looking up info about ADHD meds as an
           | adult, I might get tons of articles about childhood ADHD
           | since that's where all the research is. I search Adult ADHD
           | meds, I still get articles about childhood ADHD. So then I:
           | 
           | -child -childhood -adolescent -teen -kid -momgroup -mother
           | -parent -teenager -children -kids -school -offspring
           | -smallhumans -minor -underage +adult +work -rehab -addiction
           | 
           | and I still get crap blog spam that's probably related to
           | teaching or raising children or some other bullshit like
           | warning about the dangers of addiction or something, and
           | never information about my ADHD or the meds for it.
           | 
           | It's not GREAT is the understatement of the decade.
        
         | coldpie wrote:
         | I've had some luck inserting "forum" into search terms to find
         | real human content. Mostly when trying to find technical info
         | about cars, but may apply to other fields.
        
           | ryeights wrote:
           | Yep. <search_term> site:reddit.com OR forum OR thread
        
         | jadence wrote:
         | I've found my jobs' internal (social) message boards/mailing
         | lists/Slack channels/etc to be great resources as the only
         | contributors are those who work/worked at the company. Your
         | (ex)coworkers presumably met/meet a certain competency bar and
         | are less likely to spam. At larger companies there are message
         | boards/mailing lists/Slack channels/etc for nearly every topic.
         | 
         | For local information, I've found forums for local sport teams
         | to be great resources during the off season. Posters are often
         | happy to engage in any sort of chat during the off season. Even
         | if you haven't gotten to know the frequent posters during the
         | sport's season you can use the (usually highly visible w/o any
         | additional clicks) account age/# of posts/"karma" as a proxy of
         | posters' trustworthiness. note: If you don't normally
         | contribute on-topic (i.e., about the team and sport) posts, I
         | would only search the forums for your questions and not post
         | off-topic questions as that'll get you quickly banned.
        
         | andyjohnson0 wrote:
         | > Can people suggest good alternatives
         | 
         | I've been on the Kagi beta test for a few weeks now and, for
         | the kind of searches I mostly do, it seems to be a massive
         | improvement on Google. Strongly recommended.
         | 
         | https://kagi.com/
        
           | holbrad wrote:
           | Looks interesting.
           | 
           | In the FAQ they mention potentially charging around
           | $10/month.
           | 
           | Not sure if I'm being entitled or anything, but I was
           | expecting something more like the original WhatsApp model of
           | a few dollars a year.
           | 
           | Perhaps I'm under-estimating how computationally heavy search
           | is.
        
             | bjtitus wrote:
             | Kagi has a "consumption" section where they show how much
             | your searches cost to perform.
             | 
             | I've done 20 searches this month (I haven't switched it to
             | default) and it says I have incurred $0.25 (between $0.01
             | and $0.02 per search) so it would seem that it's very
             | expensive for them to provide results at the moment. It
             | would absolutely be unsustainable at a few dollars a year
             | given these consumption numbers.
        
               | up6w6 wrote:
               | I'm not sure how they are counting the searches, mine is
               | indicating more than 100 searches per day and I certainly
               | don't access their website that much (maybe search
               | suggestions count too?). Their results and overall
               | product are much better than Google but I won't pay 30
               | usd per month for that.
        
               | Closi wrote:
               | Every time you make a 'search action' it charges you,
               | including changing categories on the site or changing the
               | filters on the search.
               | 
               | Lets say you search for "Photo Of A Mother" * Then you
               | click "images" * Then you click "Sort by Recent" * Then
               | you click "Licence -> Public" * Then you click "Size ->
               | Large" * Then you click "Size -> Extra Large" *
               | 
               | Every time I have put a star in the above is a time where
               | you would be charged a search (so the above would be
               | charged as 6 searches). It's the same thing with
               | switching to news, applying filters, blocking a site or
               | boosting a site etc - I've validated this on my Kagi
               | account by clicking actions and seeing what it does to
               | the billing, and just by using the search engine and
               | using the lenses feature for example you can quickly rack
               | up loads of searches.
               | 
               | Now let's say you search for an error while you program,
               | visit the first site, it's not got what you want so you
               | click the back button and then visit the second site,
               | that's not got the right answer so you click back and
               | visit the third site... That's currently counted as 3
               | different searches rather than 1 search. If you open them
               | in different tabs it's counted as 1 search though.
               | 
               | And with all this then you are suddenly over 25% through
               | your daily allowance on the $10 plan. Even choosing to
               | 'block' a site in the search charges you to block it.
               | They are talking about charging $0.015 per search if you
               | go over-quota (which is something like 20 searches on the
               | $10 plan), but as far as I can tell if you are using it
               | moderately heavily you will blast part the 20 searches
               | and could end up with an eye-watering bill.
               | 
               | I think the team are great, and when I was on discord
               | they were really receptive, but I ended up giving up on
               | Kagi after trying to use it as a daily driver as I
               | figured they wouldn't be able to find a good enough
               | monetisation strategy for my level of usage (after
               | hearing discussions in the pricing channel). The product
               | is good, it's just that they can't offer it at a price I
               | can accept (and I _suspect_ they can 't offer it at the
               | moment at a price that the market can accept, unless they
               | can reach a deal on API licencing or roll their own
               | search).
        
               | ndiddy wrote:
               | That pricing model is insane. I think it will remain a
               | niche product only used by the wealthy unless they can
               | get it down to somewhere like $5/month for unlimited
               | searches.
        
             | Closi wrote:
             | > Perhaps I'm under-estimating how computationally heavy
             | search is.
             | 
             | It's because they aren't rolling their own search, they pay
             | Google and Bing to do the search for them (via the Google
             | and Bing Search API's which are charged), mix in a few
             | results from their own crawler, and then reorder the
             | results.
             | 
             | So they will always have a higher cost base than both Bing
             | and Google, because they are paying for 3 different search
             | indexes (including their own), plus Bing and Google's
             | margins on the API, plus their own infra costs.
             | 
             | (Now if this is a sustainable model or not is another
             | question...)
        
           | hobofan wrote:
           | Same. Over the years I've trialed most search engines out
           | there, but always find my way going back there after at most
           | 2 days of trying them, because I end up adding "@google"
           | before every query anyways because the results are bad.
           | 
           | With Kagi most of the results are what I'm looking for. If
           | they are not, I'll still try "@google", but so far with very
           | few queries Google's results were actually better. The
           | biggest drawback is worse "smart cards" results, but I hope
           | they keep those optional/unobtrusive anyway.
           | 
           | The strange thing is that the feeling Kagi gives me, isn't
           | even unknown. It just feels like Google circa 2010.
        
             | preinheimer wrote:
             | I think the hardest thing with trying a new search engine
             | is the constant question "i wonder if the old one would
             | have done this better"
        
               | foxfluff wrote:
               | I wish there was an extension that would search
               | simultaneously on different engines and present them in
               | columns side by side.
        
           | floren wrote:
           | I've signed up for the beta, but it's hard to shake the
           | feeling that signing in to a search engine is a mistake. "We
           | respect your privacy", "we'll never sell your data", I've
           | heard these claims before and they've almost always been
           | lies. They can _tell_ me that they don 't maintain an eternal
           | history of all my queries, but how can I ever verify that?
        
             | Qub3d wrote:
             | Kagi ultimately will be a _paid_ service. As I 've noted in
             | the context of other services (email), by providing revenue
             | in the form of paid services (and _only_ paid, no freemium
             | tier) the service doesn 't have to implement ads at all,
             | and thus can skip the pressure to deliver more and more
             | data in exhange for better rates.
        
               | foobarding wrote:
               | Neeva has a similar ad-free model. The experience is
               | getting better all the time.
        
               | floren wrote:
               | I guess it comes down to trusting that they'll sit on
               | that big stack of user data, exactly the same stuff
               | Google used to build a trillion-dollar company, and
               | continue to decide day after day _not_ to sell it. Will
               | they continue to hold out if VCs get involved?
               | 
               | Yes, I'm aware that all the same arguments apply to
               | DuckDuckGo, and that Google & Bing already explicitly
               | _do_ sell this stuff, but the stronger the promises, the
               | more I demand to see proof.
        
               | Qub3d wrote:
               | I think part of it is also an implementation pressure. If
               | you put your dev work into building a system around
               | managing subscriptions and processing user payments, its
               | less easy to flip a switch and start siphoning data to
               | 3rd-parties when they come calling.
               | 
               | In theory, this would be visible to end-users as a halt
               | in feature roll-outs, because the dev team has to pivot
               | to building ad-tech.
               | 
               | I hope to god VCs don't get involved; if they do I'd be
               | the first to bail. I'm hoping that the revenue model
               | makes VC money allergic to them in general. Bootstrapping
               | is preferred for this type of service (see also:
               | Pinboard, sr.ht)
        
             | api wrote:
             | Umm... Google and Bing track the hell out of you whether
             | you sign in or not. DuckDuckGo claims not to but the sites
             | you hit through it certainly employ tons of fingerprinting.
        
             | geysersam wrote:
             | > how can I verify that?
             | 
             | Write and ask them. GDPR requires that users can retrieve
             | all stored information associated to their profile/person.
             | Most large internet companies have this functionality.
        
           | baggachipz wrote:
           | I love this search engine, it gives me the same feeling that
           | Google did when it became a thing. Their business model after
           | beta will be that users pay to use it, and it has no ads.
           | This is a very encouraging sign, and personally I'll be
           | willing to pay for quality search without ads. I hope enough
           | other people feel the same to make Kagi profitable and
           | functioning for years to come.
        
           | 0xffff2 wrote:
           | Looks interesting, but am I crazy for thinking that $10/month
           | is an insane price to pay for a general purpose search
           | engine? Surely Google wouldn't making anywhere near $10/month
           | off of me even if I disabled adblock.
        
             | gwern wrote:
             | Those two sentences have no connection. You can gain a huge
             | amount of consumer surplus, even as the seller reaps almost
             | none of it. Google's gain from ads bears little relation to
             | your gain from Google. (This is why people are so much
             | better off in markets: it's actually very hard for a
             | business to get more than a small fraction of consumer
             | surplus.) As it happens, when people try to estimate your
             | gains from a general purpose search engine, it usually
             | comes in at like $100+/month (search 'willingness to pay
             | search engine' and think about how long it would've taken
             | you to find that in a physical library, and how you
             | wouldn't've bothered in the first place because such a
             | search would be impossibly expensive). So, $10/month would
             | be a steal compared to not using a search engine at
             | $0/month.
        
               | foxfluff wrote:
               | > So, $10/month would be a steal compared to not using a
               | search engine at $0/month.
               | 
               | But that's a fantasy dichotomy as long as free search
               | engines exist, and there's plenty of them. If you could
               | somehow change the world and wipe them all out in an
               | instant, I guarantee that people would scramble to
               | provide alternatives. We will never live in a world where
               | your only option is $10/month or no search. (Free & open
               | source search engines already exist and you could host
               | one at home or on a cheap VPS; there are also P2P search
               | engines)
        
               | gwern wrote:
               | Of course people would scramble, but it has nothing to do
               | with how much value you can screw users out of using
               | advertising, because even if ads were worth $0 revenue,
               | search is so valuable you _could_ just plain charge
               | users. This is why there is essentially no relationship
               | between the value of search and the ad revenue. The value
               | of the ad revenue could be $0, and the value to the user
               | would still be $100+ /month.
               | 
               | And because the consumer surplus is literally an order of
               | magnitude or two more than the subscription fee quoted,
               | that is prima facie a case that a subscription search
               | engine could have a marginal benefit of >$10 compared to
               | the free ad-supported engine. It, or the subset of
               | searches you opt to use it for, only needs to deliver a
               | little more value to be worth it. Quite aside from the
               | problem of Google Search being increasingly jammed full
               | of ads, wasting your time, or any distortion of ranking,
               | people just plain dislike and avoid ads
               | (https://www.gwern.net/Ads).
        
               | greycol wrote:
               | The value proposition is in surfacing a result that you
               | wouldn't already have from the free search engine. Your
               | personal calculus will of course vary but lets do a basic
               | business case with the following assumptions
               | 
               | Free search engines work 95% of the time for your
               | employees searches
               | 
               | Kagi can get a result in half of the remaining 5% (this
               | is definetly the biggest assumption and I haven't had
               | enough experience with kagi to say if this is realistic)
               | 
               | Your employee does 1 search a day and 30 days in a month
               | (so kagi gets you 0.75 more completed searches a month).
               | 
               | It takes an employee 15 minutes to search manually
               | through documentation or come up with a solved algorithm
               | from first principals when the search fails.
               | 
               | In that situation your employees time needs to be worth
               | less than $53.33 dollars an hour for the $10 dollar plan
               | not to break even.
               | 
               | So play with the numbers how you want to make up your own
               | mind but it does seem reasonable to argue there's a
               | market for it at that price. Personal use where missing a
               | result could have no cost is ofcourse another question.
               | 
               | edit: 0.75 not 1.5 searches a month extra
        
               | foxfluff wrote:
               | Sure, I'm not contesting that there's a market for it.
               | Going along that line of reasoning, there's also a market
               | for a group of experts you can phone and get an answer
               | from at $100 / hour, and so on. But let's not push the
               | goalposts too much :) My personal calculus says it's not
               | worth $10 for me (I don't rely on search much for my
               | work).
        
             | yCombLinks wrote:
             | The price is crazy only because you're used to not seeing
             | the price you're paying (ads). I spend $10 on things way
             | less valuable very often. A good search engine is at least
             | as much value as intellij to me, and my company pays 5
             | times more than that per month for intellij.
        
             | tobias3 wrote:
             | The problem is that ads price discriminate. Google may not
             | get much money off of you, but there are other users that
             | are very valuable (think of a manager in a billion dollar
             | enterprise searching for a subscription product to buy).
             | Would you be okay with it costing 0.05% of your income?
             | 
             | Of course it will be hard to compete with ads as business
             | model if the alternative doesn't allow for price
             | discrimination.
        
             | clusterfish wrote:
             | You'd be surprised. Google makes more than that from
             | showing ads to an average US user. Same for Facebook iirc.
        
             | Closi wrote:
             | Their pricing is closer to $30 a month if you are searching
             | more than a handful of times per day.
             | 
             | At $10 a month you have to pay per search if you search
             | over 20 times per day or something.
        
           | reayn wrote:
           | I've also been using Kagi for ~1 month and god can I testify
           | for how fantastic it's been. You have to TRY to find blogspam
           | and the allowance of blacklisting domains plus some other
           | handy search customization features make it an absolute joy
           | to use.
           | 
           | It may lack "instant answer" widgets or other fancy search
           | engine features but it gets the actual "search" part of the
           | equation so right that I find it astonishing how I ever used
           | DDG/Google in the past.
        
             | cornedor wrote:
             | You can enable Instant Answers in the settings, it is not
             | as complete as other search engines yet, but it is
             | improving :)
        
               | reayn wrote:
               | Yeah I've flicked it on a couple times but rarely notice
               | much change, though honestly it's not a search engine
               | feature I've come to desire, as even if you get a widget
               | the majority of the time it may parse incorrect data or
               | not even show what you wanted (which happens a lot with
               | google's widgets IIRC).
        
           | FourthProtocol wrote:
           | Any reasonable justification for requiring sign-up/a user
           | account?
        
             | andyjohnson0 wrote:
             | Presumably because, as they move out of beta, they want
             | people to start paying to use their search engine. Thats
             | the only way they can afford to be ad-free.
        
               | innocentoldguy wrote:
               | I'm 100% happy to pay for an ad-free search engine that
               | doesn't sell my data. I don't really like having all my
               | search terms being linked to me via an account, but I
               | suppose that's already happening anyway. I guess I picked
               | the right day to stop looking at clown porn.
        
               | holbrad wrote:
               | I guess how would you implement monetization without an
               | account in some form ?
               | 
               | You could just allow a given IP address ? But that's just
               | as trackable and has tons of downsides with using from
               | other locations.
        
               | keonix wrote:
               | You could sell tokens that get used up after each search
               | or expire after certain amount of time since first use.
               | Browser extension could store tokens and provide them to
               | website as needed in random order. Tokens could be resold
               | so no tracking by payment processor
        
               | freediver wrote:
               | To buy a token you still need payment details. How would
               | this be different to just buying a subscription?
        
               | jlund-molfese wrote:
               | They could do the SaaS model and give you an API key or
               | unique URL allowing up to 10000 searches per month which
               | you could share with friends/your company
               | 
               | That's probably a worse business model, but it would be
               | really interesting to hear what other monetization ideas
               | Kagi considered or is considering.
        
               | r00fus wrote:
               | Works at an enterprise level (e.g. exchange rate
               | providers) but would be a bad fit for a B2C product.
               | 
               | Managing customer expectations on api key usage (esp. if
               | that key is publicly visible e.g. URL parameter vs. HTTP
               | header) is not worth it unless you have higher-priced
               | products.
               | 
               | Also api keys would mean you might have to prevent re-
               | selling, etc. Furthermore, they could still analyze api
               | key usage to get the same historical data on you as if
               | you logged in.
        
               | zelphirkalt wrote:
               | Would still link searches to your API key.
        
           | innocentoldguy wrote:
           | I've been using Kagi for a while now too. I like their stance
           | on privacy, but I don't really like that I have to create an
           | account to use it.
           | 
           | https://kagi.com/privacy
        
         | bloaf wrote:
         | As a bit of a weird hobby, I like to read up on right wing
         | conspiracy theories. That means I do a fair number of searches
         | for specific terms and people mentioned in fake-news
         | facebook/forum posts.
         | 
         | Google seems to slowly oscillate between thinking that I am a
         | right wing loon, and thinking I am Joe Public who _must not be
         | shown_ misinformation. That is, sometimes google is perfectly
         | willing to vomit forth results from the propaganda mills, even
         | when I 'm not specifically looking for it, and other times I
         | can't get conspiratorial-minded results even when I am making
         | an effort to find them.
         | 
         | This most frequently manifests itself when I am looking for
         | sources for claims that I know exist. Like if I remember
         | reading an earlier conspiracy that has just been invalidated,
         | or someone posts some a video of someone reading a blog post.
         | If google has decided I am an innocent bystander not to be
         | shown conspiracies it can be nearly impossible to track down
         | the original blog or posts about the conspiracy.
         | 
         | Recency bias is another huge problem with google results. Older
         | content gets heavily de-prioritized, even when it is clearly
         | what you want. Google is willing to give up on terms in your
         | search before it is willing to show you old stuff. For example,
         | if you tried to research early Ukrainian political corruption
         | during Trump's impeachment, your results would be nearly
         | entirely Trump-related content even if you tried to use
         | google's date-filters and exclude terms like -Trump.
        
           | writeslowly wrote:
           | I noticed this recently when trying to find primary sources
           | for flat earth claims. They don't exist on Google, for me at
           | least. You can still find them on duck duck go if you search
           | for something like "flat earth ice wall" but Google just
           | returns generic debunk articles.
        
           | Lascaille wrote:
           | This sounds like filter-bubbling. From what I can tell,
           | Google doesn't have user specific filter bubble but user-
           | category filter bubbles, and it's constantly updating the
           | category of users it thinks you're in.
        
         | pwr-electronics wrote:
         | Change your search strategy. Most forums require a membership
         | to view them, and most long form posts are on personal
         | websites. Google can't or won't serve those. You have to
         | navigate like it's the old web. Find a good place to make
         | landfall, read old posts, ask around, and follow all your
         | leads.
        
         | AugurCognito wrote:
         | > Google with site:news.ycombinator.com if I want to find
         | "forum-like" discussion on topics I'm interested in.
         | 
         | Use https://hn.algolia.com/ instead. You can see your results
         | as you type your query and even sort it based on time.
        
         | Joeri wrote:
         | For technical content I had great results from using safari
         | books online in the past. Having most tech literature an easy
         | web search away was super convenient, because typically the
         | best treatment of any subject is in book form. The downside is
         | that it is expensive, so when I switched employers I lost
         | access and I wasn't willing to pay for it myself.
        
         | beatsie_ wrote:
         | I have noticed the low effort posting. This may extend beyond
         | just Reddit though. Everyone wants the biggest reward for the
         | least amount of effort.
        
       | tgtweak wrote:
       | We're not far from a publisher revolt against google -
       | essentially if you're a publisher with good data, doing the
       | legwork of curating and moderating user generated content, and
       | making it discoverable... google is just cherry-picking your
       | content and laying it into the search results in the form of
       | answers and snippets and plastering their ads on it (or AMP-
       | serving your content).
       | 
       | I don't think it's sustainable in the long run and the barrier of
       | entry to make a solid search engine is lowering every year -
       | there are several solid alternatives where before it was a
       | unfunny joke to assert there would be a proper google competitor
       | 5 short years ago.
       | 
       | I don't think Google is going to fix this, the fact that it has
       | evolved to where it is today is a result of concerted and
       | persistent product focus in that direction.
       | 
       | High hopes that we'll see a better-than-google alternative break
       | out in the near future.
        
       | theyeenzbeanz wrote:
       | Google search has been next to useless for me at least in the
       | past few years. Results use to be on the spot, and now I get
       | wildly various results that have nothing to do with what I looked
       | for. The biggest issue is it trying to substitute words which
       | renders my terms useless. Then there's also the quora answers
       | showing first and most answers there are being paywalls now.
        
       | [deleted]
        
       | pmayrgundter wrote:
       | Maybe this is a good thing. Maybe it was inevitable that the
       | maturing of the winners from web 2 would lead to its death and
       | that is the stick that drives dev of the next stage. It's
       | certainly where my interests have turned the past few years
        
       | keithnz wrote:
       | Hacker News is also becoming a replacement for google for some
       | things for me, I'll just come here and search on some tech
       | related thing which I think is highly likely been discussed on
       | here to see what others think / first hand experiences.
        
       | gotbeans wrote:
       | I'm almost happy to see this for the wrong reasons. For the past
       | few months I don't know how many times I've complained about the
       | dire state of Gsearch.
       | 
       | For every single search, I have to consistently scroll one page
       | down to skip ads and product matches ala "google shopping" belt.
       | It's just insane.
        
       | vincentmarle wrote:
       | Sources for this article: Paul Graham, Michael Seibel, Daniel
       | Gross and Hacker News.
        
       | romanovtexas wrote:
       | how long before reddit is also gamed by paid influencers or bots?
        
       | trop wrote:
       | There is no innate reason why a Google search on a subject should
       | return high quality results. This is predicated on there being
       | someone willing to write thoughtful, informative, well-researched
       | content and post it on the open internet such that a search
       | engine can monetize that content via user profiling and
       | advertising.
       | 
       | There may have been a moment when enough people were willing to
       | put up their writing/images/videos for free such that Google's
       | search engine appeared helpful in "organizing the world's
       | information". But that mission statement was is a smoke screen.
       | Google didn't organize. The company, as a gatekeeper, profiteered
       | off of the writing/images/videos of others.
       | 
       | The problem isn't that Google search algorithms are low-quality,
       | nor that Google has been gamed by SEO. The problem is that Google
       | has engaged in a scorched-earth policy of capitalizing on the
       | work of others. Google created a secondary market in information,
       | without funding the primary market -- which then withered. And
       | now there is a tertiary market of SEO spammers capitalizing on
       | the propensity people still have to think that a Google search
       | will return the truth to them, gratis.
        
       | aaron695 wrote:
        
       | nice_byte wrote:
        
       | scher wrote:
       | Reddit is a great source of people's discussions and quality
       | posts on various topics. When I tried to find people's pain
       | points to automate collecting problems to solve(and now it's an
       | advanced Reddit search tool[1]), I found out that niche forums
       | are great places to collect them. However, it's difficult to find
       | more of them, plus scraping the data is time-consuming(custom
       | parser for a new forum). And, the most important thing, there are
       | not so many discussions that one may find on Reddit.
       | 
       | What I like about the website, it's you can find a huge amount of
       | subreddits, every one of them dedicated to a niche topic that
       | people there are willing to discuss. They share opinions,
       | actively engage in discussions, and help in moderating good
       | content. Is there any other place like this? There are many
       | situations when one still be preferring Google, but as for niche
       | discussions I don't see any other good place to visit. Maybe it
       | was Quora before, but now it's a spam place.
       | 
       | [1] https://olwi.xyz
        
         | bad_username wrote:
         | Reddit is incresibly heavy on censorship. It is only a great
         | source of topics if they happen to align with a very specific
         | worldview. I recommend to have zero trust in Reddit when it
         | comes to politics, history, health, and even philosophy.
        
       | mcbuilder wrote:
       | Reddit search can be hit or miss, but overall the content is
       | higher quality than the numerous garbage quality articles that
       | you will get for searching a broad term. You'll also often have
       | access to a broad community and maybe wiki if you search a
       | popular enough topic. Reddit really shines on niche topics
       | though, like what capacitor do I need to replace in my 1996 CRT
       | monitor. Often if there is any information to be had you'll get
       | the best explanation through reddit, of course this doesn't apply
       | for all things but it's good enough that I'm guilty of adding
       | reddit to my google search terms more and more.
        
       | aaroninsf wrote:
       | I did not realize the extent to which I have come to
       | automatically privilege Reddit thread responses when selecting
       | among search results,
       | 
       | for all the reasons enumerated.
       | 
       | Wow.
        
       | bnralt wrote:
       | An important thing to realize, too, is that this is a problem
       | that keeps getting worse. The article talks about product reviews
       | and recipes, but it's been spreading a lot further than that.
       | Recently I was trying to look up a technical error, and found a
       | lot of web pages that seemed to be auto-generated with "How to
       | solve [error_scraped_from_the_web]", complete with a list of
       | generic things unrelated to the error (IE, "Step one: try turning
       | your computer off and turning it back on again. This is usually a
       | good first step, and you'll be surprised at how often...").
       | 
       | Likewise, I wonder how long appending "Reddit" will work. As
       | others have pointed out, Reddit shills are already relatively
       | common, and it's becoming increasingly common for bot accounts to
       | create lots of random comments to appear to be human (such as
       | finding a thread with thousands of comments, then copying and
       | pasting the comment to another place in the thread or to another
       | thread, or auto-generating a simple sentence based on other
       | comments in the thread).
       | 
       | Sometimes the advertising hordes move so fast they kill something
       | before it even takes off, like what happened with Clubhouse.
        
         | tjchear wrote:
         | Might the inevitable arms race between bot writers and bot
         | detectors be the missing accelerator for a general AI that has
         | a predilection for top 10 white label brands of generic
         | consumer products?
        
         | ClumsyPilot wrote:
         | Post truth society has arrived, trump was a symptom, not the
         | cause.
         | 
         | Combined with AI imitating speech and deepfakes, and technology
         | of inplanting false memories, we will have the matrix, just not
         | the wau we expected ^ ^
        
         | facorreia wrote:
         | Google used to be better at filtering out garbage content like
         | this. They have resources for detecting low quality content
         | (e.g. all pages on this domain follow the same content-free
         | pattern). I suspect that doing that wouldn't drive ad revenue
         | up, so they don't bother.
        
         | baby wrote:
         | What happened to clubhouse?
        
           | ohyoutravel wrote:
           | It almost immediately upon the real adoption curve (this
           | seems like October November 2020 anecdotally to me) just
           | absolutely filled to the brim with NFT shills, cryptocurrency
           | pumpers, and "self actualization with this one weird trick"
           | promoters of their MLM. But early 2021 it was impossible to
           | find any rooms with anyone discussing anything but these
           | things.
        
             | tcoff91 wrote:
             | Yeah, and unfortunately the only rooms not run by scammers
             | were filled with people talking about anti-semitic
             | conspiracy theories. What a cesspool it became.
        
           | drexlspivey wrote:
           | Twitter knocked them off with Twitter spaces.
        
             | bozhark wrote:
             | Nah, they just kind of sucked.
             | 
             | Like, who really needs a voip protocol pretending to be a
             | program?
        
           | keewee7 wrote:
           | I have noticed that a lot of tech and startup clubs on
           | Clubhouse were created by users from India and Iran. Today
           | the clubs are still dominated by users from these countries.
           | 
           | Nothing wrong with that but that also indicates the usual
           | clickfarm spammers from developing countries had unfiltered
           | access to Clubhouse from day 1.
           | 
           | This might sound elitist but it's probably a good idea that
           | C2C apps get their first batch of users and community leaders
           | from high income countries before branching out to the rest
           | of the world.
        
             | sss111 wrote:
             | this is elitist and misinformed
        
             | teatree wrote:
             | India is a young country with a 1.4B population, with a lot
             | of engineers. I know the quality can vary from gemstones to
             | tombstones but there is an active tech community.
             | 
             | >This might sound elitist but it's probably a good idea
             | that C2C apps get their first batch of users and community
             | leaders from high income countries before branching out to
             | the rest of the world.
             | 
             | Why?
        
               | iqanq wrote:
               | For the same reason some apps (used to?) launch on iphone
               | first.
        
             | vineyardmike wrote:
             | > it's probably a good idea that C2C apps get their first
             | batch of users and community leaders from high income
             | countries before branching out to the rest of the world.
             | 
             | Unless they're targetting local communities with some sort
             | of culturally relevant format, its good for their bottom
             | line to target the most profitable customers of advertising
             | anyways.
        
         | hassancf wrote:
         | So when doing a search, we are searching in a place (Reddit)
         | that's being moderated by humans.
         | 
         | Because doing a search in a place that's not moderated by
         | humans would generate too much noise.
         | 
         | I think this kinda takes us back to the old times with Yahoo
         | (and humans sorting the information) etc...
         | 
         | A giant step backwards, if you ask me.
        
         | initplus wrote:
         | I want Google to allow me to specifically include/exclude
         | mirrors from my search results. "Only show my the original
         | source of this content", or "only show me mirrors of this
         | content".
         | 
         | I don't want to see the same result repeated 5 times across
         | different stack overflow mirrors.
        
         | achenatx wrote:
         | in google you can do site:reddit.com or even site
         | reddit.com/r/subreddit
         | 
         | I do this to search for items on craigslist across the country.
         | 
         | This will force a reddit search.
        
         | registeredcorn wrote:
         | I concur on the looking up technical errors bit directing you
         | to auto-generated sites!
         | 
         | I was recently trying to troubleshoot a very basic error
         | message for Linux and was getting results and webpages that
         | would list the error message in the title in some way, but then
         | give instructions on "First, open up device manager", "Click
         | Win+R to open windows command prompt", etc. Lots of
         | untrustworthy ads. Different URLs, almost line-for-line
         | identical webpages.
         | 
         | This was something like the top four search results (that
         | weren't sponsored ads).
        
           | WesolyKubeczek wrote:
           | I usually look for these hallmarks:
           | 
           | 1) if this is from the project's own site, it's good.
           | 
           | 2) if it looks like an archive of the project's mailing list,
           | it's good.
           | 
           | 3) if it looks like an internet forum, it might be good, or
           | it might be just another poor soul asking the same question.
           | 
           | 4) if it's on StackExchange, it's like on the forum, except
           | your chances are slightly better. Karma must flow.
           | 
           | 5) if it's on Reddit, it's like on the forum, except your
           | chances of getting an answer are worse.
           | 
           | 6) if it's a blog of some geek, sometimes it can be better
           | than 1) and 2), or you might just get a straight answer.
           | 
           | 7) in any other case it's most likely a SEO farm. Run.
           | 
           | If I have a linux problem these days, google usually gives me
           | the relevant piece of source code on Github from which the
           | error message originates. Like, you're a big boy now, go
           | figure it out yourself.
           | 
           | It seems we're back to the early 2000s, when search engines
           | not so much _specialized_ in topics, but leaned heavily
           | towards one type of content or the other. Holy hell, maybe
           | one day Reddit 's own search will be good enough so google
           | can be ditched for good!
        
         | TLLtchvL8KZ wrote:
         | I come across these sites so often it's not even funny.
         | 
         | Different website. Different title. Exact same content. 4 or 5
         | in the first page of search results.
         | 
         | I'm assuming they're all ran by the same person, throwing as
         | much ** at the wall knowing some will stick.
         | 
         | Many of my searchers now include "reddit" or "forum" at the end
         | to filter out all the spam/crap.
        
           | ClumsyPilot wrote:
           | "Different website. Different title. Exact same content. 4 or
           | 5 in the first page of search results."
           | 
           | If only google was smart enough to figure this out
        
           | toss1 wrote:
           | Yup, just found this morning that an article my wife wrote on
           | a very obscure legal topic was stolen, reformatted, and
           | posted on some "life hacks" sort of site. It shows up #3 in
           | the DDG results. At least her originals are still #1 and #2.
           | 
           | Meanwhile I have in my inbox in the last 24h at least a half-
           | cozen emails looking to do SEO work for my company website.
           | 
           | Web = untrustworthy? YUP
           | 
           | I'd happily pay for a serious version of 1999 Google, but
           | updated to filter out anything advert based, and search for
           | exactly what I want.
           | 
           | Search is such a fundamental function, and we've done the
           | experiment and the advert model fails - it needs to be just
           | another utility.
        
           | ethbr0 wrote:
           | This feels like the underlying issue. Google may have stayed
           | the same, or even slightly improved.
           | 
           | But the web, in the sense of quality:crap ratio, has gotten
           | substantially worse.
           | 
           | This flood seems like the ultimate manifestation of turnkey
           | hosting solutions.
           | 
           | Imho, we could do worse than reviving an idea from email's
           | early days vs spam: negligible per-use charging. The idea was
           | to tax emails at $0.0001 (or somesuch). Insignificant for
           | actual users, but financially decimates high-volume, low-
           | value spammers.
        
             | Jiro wrote:
             | The web is like that because content farms are optimizing
             | the pages to be found by Google and Google doesn't know how
             | to filter them out, so we really can't treat it as a
             | problem independent of Google itself.
        
               | ethbr0 wrote:
               | Fair. The fact that Google exists + the fact that Google
               | serves a huge amount of traffic + the fact that Google is
               | unable / unwilling to filter out content farms =
               | incentive to content farm.
               | 
               | If there were no Google though, we'd likely have the same
               | thing.
               | 
               | So I guess the only reality that avoids incentivizing
               | them is one where (1) there is a massive traffic
               | generator & (2) that massive traffic generator severely
               | disincentizes content farms.
        
               | Lascaille wrote:
               | It isn't so much that 'google doesn't know how to filter
               | them out' but there's nothing left after having filtered
               | them out.
               | 
               | Nobody is producing real content that isn't behind a
               | paywall.
               | 
               | There's nothing to find.
        
               | Gigachad wrote:
               | There is real content being drowned out by autogenerated
               | SEO crap. I tried looking for rice cookers which didn't
               | have non stick coatings, they do exist and some blog
               | posts which talk about them but the top results are all
               | stores which have just a generic category for rice cooker
               | but generate 200 duplicate pages with the title changed
               | to exactly match whatever your search term is. So it says
               | "Ceramic rice cooker" but shows their generic listing of
               | PTFE rice cookers.
               | 
               | Google search is constantly improving but the SEO
               | spammers are improving faster.
        
               | willis936 wrote:
               | I know this isn't true because I've used google for
               | nearly two decades with good results. That information
               | hasn't evaporated, it's just buried.
        
           | patmorgan23 wrote:
           | If you put site:reddit.com it Google will only return results
           | from reddit.com
        
             | jdgoesmarching wrote:
             | Not even this is a guarantee. This happens to me regularly:
             | 
             | https://twitter.com/jdgoesmarching/status/14936788621143777
             | 2...
        
           | dceddia wrote:
           | This has been happening a lot with StackOverflow and GitHub
           | pages lately. A lot of the times, the actual GitHub or SO
           | link won't even be on the first page.
           | 
           | I'm surprised they haven't done some kind of manual pruning
           | of junk like that, or maybe they have and it's not working...
           | but on the surface it totally seems like they could implement
           | something that says "GitHub has content X, and these other 10
           | sites are 99% the same, but we've flagged GitHub as an
           | authoritative source so they'll always outrank the clones".
           | 
           | Maybe it's a fear of appearing unfair. Or maybe they secretly
           | want to hurt Microsoft by turning a blind eye. Or maybe this
           | is actually a much harder problem. If I had to guess it's
           | probably #3. But as a user of search it's frustrating to find
           | the clones ranked above the real stuff.
        
         | TheKarateKid wrote:
         | Just as bad as the auto-generated pages are company blog pages
         | whose SEO rigged post pretends to give "help" for a problem
         | where the main solution is of course, using their product.
        
         | dkarl wrote:
         | > "Step one: try turning your computer off and turning it back
         | on again. This is usually a good first step, and you'll be
         | surprised at how often..."
         | 
         | This seems like a natural result of optimizing each search for
         | revenue. Think of a search to solve an error message on your
         | computer. There's a very small number of vulnerable people who
         | are going to spend money as a result of that search, so
         | optimizing for ads would mean tailoring the results
         | specifically for those people, pushing them to sleazy sites
         | where they might spend money on some kind of antivirus scam.
         | The results are worthless to you, but who cares? You're
         | worthless to Google when you're doing that kind of search. Try
         | searching for something that people in your demographic spend
         | money on, and the results will likely look better to you.
        
         | zestyrx wrote:
         | Yeah, those pages are definitely auto-generated. Static site
         | generation makes it possible for those types of pages (I call
         | them "shims") to jump to the top of the results list. I wrote
         | about it here: https://zestyrx.com/blog/nextjs-ssg
        
           | TheCoelacanth wrote:
           | I don't see what static site generation has to do with it.
           | You can spin up a huge number of shims even more easily with
           | a dynamic site and a DB with a list of all the messages you
           | want shims for.
        
         | brundolf wrote:
         | Free project idea for someone with more time on their hands
         | than me:
         | 
         | Classical search engines determine trust automatically, based
         | on various factors including "link neighborhoods" where
         | trustworthy sites link to other trustworthy sites. These
         | automated strategies are clearly breaking down; the spammers
         | are winning the arms-race.
         | 
         | So maybe we need to go back to human-based trust.
         | 
         | People used to curate lists of websites, which partly solved
         | this problem but didn't necessarily scale. I wonder if that
         | idea could be supercharged.
         | 
         | Consider a browser extension that people install, which:
         | 
         | a) gives users a button to mark a site as trusted/favorited
         | 
         | b) tracks domains visited (and frequency)
         | 
         | Then, separately, you can manually add people you know
         | _personally_ to your  "network". You trust them, so anything
         | _they_ trust is also something you might be able to trust.
         | Manual favorites could be weighted higher than frequently-
         | visited sites, and both could be displayed inline next to links
         | on all pages you visit. You could also see which people the
         | trust in a given link comes from, in case some of them
         | consistently have bad judgement about these things and you want
         | to remove them from your list. Then, finally, you could create
         | a personalized search-engine that only indexes the sites
         | determined to be trusted by your personal network.
         | 
         | Of course this would require placing a great amount of trust in
         | the extension and service themselves, so maybe they would have
         | to be open-sourced or self-hostable or something (a profit
         | motive might create a huge amount of temptation to abuse the
         | data). That's a stickier problem.
         | 
         | Edit: There was a little ambiguity left here about transitive
         | trust; "friends of friends" type stuff. I think if this went on
         | for unlimited hops, we'd be back at square one. So maybe it
         | only uses direct contacts, or maybe some small N of hops (where
         | longer ones are weighted lower?). Maybe this would be
         | configurable, not sure.
         | 
         | Also re: privacy, maybe you could come up with a clever way to
         | E2E encrypt the site visit data, even though it's shared with
         | many parties?
        
           | JamesBarney wrote:
           | You could also incorporate "reputation" of the author.
           | Basically have a real person, the author stake their real
           | identity on the quality of the blog post they wrote.
        
           | Corrado wrote:
           | I think the Keybase project would have been great for
           | providing the "authentication" part of this solution. To bad
           | it died on the vine of the Zoom purchase.
        
           | thrtythreeforty wrote:
           | This reminds me of Cory Doctorow's "whuffie" from Down and
           | Out in the Magic Kingdom (man, that title takes me back!).
           | 
           | Whuffie is, roughly, money determined by your social
           | interactions. More importantly, others also have a queryable
           | score that's weighted according to who _you_ esteem highly -
           | this sounds like what you 're proposing!
        
           | nfc wrote:
           | I was thinking something similar recently, and I also believe
           | it's an idea worth exploring. Something else to add to this
           | conversation. There's an obvious difference between two cases
           | in which a trusted person trusts a url:
           | 
           | 1) Single contributor website (blog, personal page...): It
           | seems that we could spread the trust the whole website in the
           | algorithm (at least more than for the next case)
           | 
           | 2) Multi contributor website (forum, newspaper): It seems the
           | trust should be given at an URL level
           | 
           | Something worth delving into if we are designing this trust
           | based search engine in real-time here at HN ;)
        
           | PoignardAzur wrote:
           | The biggest problem, doing that, is that you increase the
           | pressure from bad actors to websites that are trusted by lots
           | of people.
           | 
           | So, for instance, the more weight you give to sites that are
           | quoted by Wikipedia in your search rankings, the more content
           | farms will have incentives to sneak edits that link to their
           | sites.
           | 
           | There are ways to counter that (eg moderation), but in
           | general, defense is more expensive than offense.
        
             | brundolf wrote:
             | Right but the idea is that you don't use _sites_ as sources
             | of trust, you use _people_. Content farms won't be paying
             | your friends and family to shill websites to you.
        
               | hutzlibu wrote:
               | "Like us on Facebook and get this 10 cent coupon or even
               | the chance of winning something real!"
               | 
               | Works suprisingly well already, sadly. So yes - at some
               | point companies would pay people to vote for them.
               | 
               | But I still would prefer that system (with some
               | differences) over the default. Because the people I would
               | trust, would not fall for the common scams.
        
               | dangerlibrary wrote:
               | I mean, of course they will?
               | 
               | A large fraction of facebook content is MLMs and mobile
               | game ads from one's own contacts.
        
               | nfc wrote:
               | Then you just stop trusting them for your search results,
               | it's not like you are unfriending them.
        
           | wdencker wrote:
           | This is very much in the spirit of what we were trying to do
           | with trove.to [1] -- give people an easy way to curate &
           | annotate lists of websites, and layer a social graph and
           | endorsement system on top of those lists.
           | 
           | The problem we encountered is that the vast majority of
           | people are not hyper-organized list makers -- the 1% rule of
           | the internet [2]. To create a "human curated search engine"
           | with any utility, you need a massive amount of manually-
           | categorized data -- data which most people are simply not
           | interested in generating. This is why no social bookmarking
           | site (e.g. delicious, pinboard, etc.) has ever taken off to
           | hundreds of millions of users.
           | 
           | I still think there's something exciting to be built here,
           | but it will likely need to take a more "automated" approach
           | as you suggested.
           | 
           | [1] https://trove.to/
           | 
           | [2]
           | https://en.wikipedia.org/wiki/1%25_rule_(Internet_culture)
        
             | brundolf wrote:
             | Yeah- that's the only reason I suggested the automatic
             | tracking of visits by domain, despite the obvious privacy
             | complications there
        
           | allochthon wrote:
           | This was kind of the idea behind a side project I started a
           | few years ago:
           | 
           | https://blog.digraph.app/2020-06-13-democratization-of-
           | searc...
           | 
           | In that post, I don't address the reputation management
           | aspect as much, but it's central to making the whole thing
           | work, and I think crowd-sourcing and a well-conceived
           | reputation management system that can influence results are
           | good next areas for exploration.
        
           | sdeframond wrote:
           | Interesting.
           | 
           | Another "sticky" problem is how to make a living out of this
           | I guess...
        
             | rsyring wrote:
             | Have the extension serve ads.
        
           | dennis_moore wrote:
           | I like this idea of incorporating trust and reputation. As
           | for the curation of websites not scaling, some time ago I
           | thought about the possibility of a search engine where the
           | user supplies a list of trusted websites (for example,
           | university websites, blogs of people they admire), and the
           | search engine ranks pages based on link distance to these
           | websites.
        
           | Seirdy wrote:
           | There's no need for an extension; plenty of websites are part
           | of webrings or feature blogrolls. I'm in the process of
           | adding one to mine.
           | 
           | Throw in some microformats2 and/or schema.org structured data
           | and you're good to go.
           | 
           | Certain search engines specialize in this type of manually-
           | curated content; I listed some in the "non-generalist search"
           | section of my collection of indexing search engines:
           | https://seirdy.one/2021/03/10/search-engines-with-own-
           | indexe...
        
             | whoibrar wrote:
             | I've just had the deja Vu reading this post! Took me a
             | minute to realise, I did actually come across this post and
             | your blog some time ago, and really enjoyed reading all the
             | posts then and now again! Hoping to read more from you!
        
           | batisteo wrote:
           | Like the Web-of-Trust or similar?
        
           | eitland wrote:
           | Someone will sooner or later mention the sybil attack.
           | 
           | (At some points I feel it is thrown out as haphazardly as
           | "correlation does not imply causation".)
           | 
           | But I think you might be onto something. It won't necessarily
           | be easy but I think it deserves more than a quick dismissal.
        
             | throw10920 wrote:
             | GP comment already explicitly addressed this:
             | 
             | > Then, separately, you can manually add people you know
             | personally to your "network". You trust them, so anything
             | they trust is also something you might be able to trust.
             | 
             | It doesn't matter how many sockpuppet accounts a marketing
             | company creates if you don't click the "trust" button on
             | any of them, and if the system is designed so that your
             | local trust network only consists of what you trust
             | directly and (weighted) transitively.
        
               | foxfluff wrote:
               | I've been wanting[0] more or less the same for a long
               | time now. Ideally the dataset should be public (and
               | distributed) so that you could find bad actors and
               | eliminate them from your network (i.e. when you see a bad
               | result, you can figure out where it came from into your
               | feed), as well as run your own tweaked algorithms. WoT
               | alone is great, but it gets better still when you can
               | tweak the algorithm.
               | 
               | At that point, it doesn't need to be people you know
               | personally; it just needs to be identities with a proven
               | track record. If you can manage multiple identities, you
               | could make ones e.g. for the explicit purpose of
               | presenting a blacklist of bad sites you've found, or for
               | providing a "front page" to a certain subject. Anyone is
               | free to trust your identity or not, and choose exactly
               | how to rank its actions.
               | 
               | This whole thing could be expanded to tagging and other
               | metadata as well as comments, and so on.
               | 
               | [0] https://news.ycombinator.com/item?id=29691303
        
       | lhorie wrote:
       | The irony for me is that Google had a Reddit before Reddit was a
       | thing, it was called Orkut and it was glorious. You could create
       | communities based on whatever the heck you wanted and connect
       | with friends and strangers alike through any twist on any topic
       | you could think of.
       | 
       | But Google being Google, it didn't see the potential because
       | Orkut didn't achieve global dominance (despite being _the_ social
       | media platform in places like Brazil and India at the time).
       | Google 's obsession with AI-fying the crap out of its business
       | will likely end up being its downfall now that it's proving to be
       | increasingly ineffective against the SEO-motivated players, who
       | now have an enormously diverse toolkit to game the coveted first
       | SERPs, from black hat to downright paying right into Google's
       | pockets to get their way.
        
         | Lascaille wrote:
         | 'Garage band jamming with my fellow orkuteers' was a meme
         | before image macros even existed
        
       | TremendousJudge wrote:
       | And the reason why these small communities are "more trustworthy"
       | is moderation by actual humans. This is always the secret sauce.
       | Google's biggest problem is that they think they can (and that
       | they must) solve everything with automation, but any automated
       | system can be defeated by a sufficiently motivated human.
        
         | ricardolopes wrote:
         | This is it. If you let the machines do their thing
         | unsupervised, you're creating an optimisation game someone is
         | going to win.
         | 
         | I honestly believe the only way for a search engine to be as
         | valuable as Google was years ago is to let human knowledge
         | drive more decisions. Maybe closer in spirit to what a web app
         | store would look like, or closer to the categorisation Yahoo
         | did. Not to browse by category (though even that would be
         | refreshing at this point), but to better select the most
         | relevant search sources.
        
         | LoveGracePeace wrote:
         | "any automated system can be defeated by a sufficiently
         | motivated human"
         | 
         | That is exactly the whole problem. SEO SPAM is a symptom. The
         | problem, is that Google went all in on ML and AI. I've been
         | exposed to ML and AI going back to the early 1990's. It always
         | ends up the same, stale sterile outcomes.
         | 
         | Google can fix this by someone doing an intervention with
         | Pichai and concincing him that we are several decades away,
         | still, from any meaningful use of ML and AI, get back to making
         | search good.
         | 
         | On a positive note, Google does work well today as a spell
         | checker.
        
         | TillE wrote:
         | This is an excellent point. There's the actual moderators who
         | are, at minimum, filtering out spam. And then there are the
         | human users voting, which I assume carries over in one way or
         | another to Google's search ranking.
        
       | fluorinerocket wrote:
       | Kagi
        
       | dtemkin wrote:
       | I think this is an interesting topic - for me it really
       | highlights the problems inherent to making algorithms profitable.
       | Often pushing them in one direction or another has really
       | pronounced effects on their unbiased nature. I personally think
       | PageRank is still the best algo around and there are not too many
       | good copies. The other thing to consider is that allowing for
       | selection of 'common searches' reduces server load and is
       | computationally less expensive than processing the same search
       | over and over. Also, the way people ask questions may have
       | changed. I mean I know many people that use the 'omnibar' to go
       | to a webpage they know the address of. Like searching google for
       | 'Facebook' just so you don't have to type '.com'.
       | 
       | I remember the days of AskJeeves when your query literally had to
       | be a question - that was very tedious. I am not anxious to go
       | back to that if thats what a decentralized internet looks like.
       | 
       | But I do think we are on a precipice where the size of the
       | company plays a huge role in getting noticed. If you want to stop
       | this don't click on the 'ad' links in the search results. Scroll
       | down until you see the page you want to go to.
       | 
       | @fxtentacle It occurred to me that Microsoft may have blocked the
       | Google Crawler so that people have to switch to Bing. I am really
       | not a fan of how much Microsoft is trying to force people into
       | their ecosystem and are rapidly closing the doors. Took me two
       | hours to figure out how to remove Windows Defender from a VM.
        
       | WillPostForFood wrote:
       | Ironically, Reddit search is terrible so you really have to use
       | Google to do a thorough Reddit search. reddit + search term is a
       | powerful combo on Google.
        
         | designium wrote:
         | I do that all the time.
        
         | ivank wrote:
         | https://camas.github.io/reddit-search/ will sometimes find
         | things that neither Google nor Reddit search can dig up (it
         | queries pushshift and includes recent and deleted comments). It
         | doesn't have any relevance ranking but it's still possible to
         | get interesting results; also, it supports asterisk suffixes on
         | words.
        
         | speedgoose wrote:
         | The author says so in the first paragraph.
        
       | Datenstrom wrote:
       | Just an anecdote but I was shocked when I went home over the
       | holiday and nearly everyone told me they use duckduckgo now.
       | These are not tech people either, I am from a small rural town in
       | upstate NY. I couldn't believe it and although it is a small
       | sample size there must be serious problems with google.
        
       | tim333 wrote:
       | Counterpoint: No it's not dying -
       | 
       | Sales 2019 161m 2020 182m 2021 257m
       | 
       | >If you've tried to search for a recipe or product review
       | recently, I don't need to tell you that Google search results
       | have gone to shit.
       | 
       | Not that I usually do but I tried for macbook M1 and apple pie
       | and it gave me ok results - Tom's Guides and a BBC recipe
       | 
       | Competition - I don't really know anyone who uses Bing or DDG
       | though I believe they are out there somewhere
       | 
       | Ok I sometimes stick reddit on the search which is fine because I
       | like Reddit. I guess the ads are probably annoying but I don't
       | see any due to uBlock.
       | 
       | I'm not sure why I'm the only one saying it's not dying when that
       | seems to be what the facts suggest? Nostalgia for some mythical
       | past when you got unbiased results for "best laptop" or
       | something? Not sure really.
        
       | baby wrote:
       | That's why I think reddit, facebook, stack overflow, and others
       | will replace Google at some point. It makes more sense to search
       | through user discussions than a register
        
       | westcort wrote:
       | This resonated with me: "The results keep getting 'refined' so as
       | to suit the popular 80% of queries, while getting much worse for
       | any technical or obscure queries."
        
       | tarkin2 wrote:
       | Google promotes advertisers. Reddit promotes shills. Popular
       | platforms will be bought.
       | 
       | The problem is trust vs the appeal of corruption--that is, some
       | people will always want to deceive the masses for profit.
       | 
       | At scale, reliable human trust only exists in democratically-
       | policed communities, where authentic users control corruptible
       | owners--something few platforms want.
        
       | Helloyello wrote:
        
       | cesarb wrote:
       | > Even the exact match query operator (" ") doesn't give exact
       | matches anymore
       | 
       | I wonder if this isn't because most people don't think of quotes
       | as being the "exact match" operator, and so expect fuzzy matches.
       | The former exact match operator (plus) didn't have that issue,
       | and was a better match for the exclude operator (minus).
        
       | motoboi wrote:
       | I suppose this is meant as an advertisement of reddit as a search
       | tool.
       | 
       | But I for one haven't, if a recall, correctly, ever done a search
       | with "reddit" at the end.
        
       | bastardoperator wrote:
       | I'd be happy to pay for a search engine devoid of ads and
       | tracking at this point, only it can't be Google because that
       | trust has been eroded.
        
       | DisjointedHunt wrote:
       | Why oh why can't the author make a point without resorting to a
       | sweeping conclusion drawn from an anecdote?
       | 
       | Google search is simply an indexed representation of the
       | indexable web. If you're seeing SEO spam, that's a reflection of
       | how the web has evolved thanks to the most popular monetization
       | mechanisms available today.
       | 
       | Reddit is simply a great site for user generated (mostly) textual
       | content. It is not comparable to a search engine . . The
       | popularity of "+Reddit" strings appended to the ends of search
       | queries likely pales in comparison to the volume of overall
       | search queries. One can investigate the differences through
       | Google trends where one would see the string "tiktoks" beats
       | Reddit this past year.
       | 
       | Articles like these full of self validating biases such as "My
       | Opinion of Google search is everyone's opinion and here are some
       | selective quotes to show I'm right" are childish.
        
       | edotrajan wrote:
       | odd how no one mentioned you.com - They solve all the issues
       | mentioned in the link and offer features mentioned in the
       | comments like surface content from reddit first
        
       | marco_yolo wrote:
       | i think once google made the decision to go from returning
       | results you want to see to returning results you want to see (
       | minus what google and their political friends don't want you to
       | see ) created the incentive to look for alternatives.
        
       | locallost wrote:
       | I have a slight contrarian viewpoint although there is some
       | common ground. There is nothing technically wrong with Google's
       | search, it's that the content online is not authentic anymore.
       | And this is what people find on Reddit -- real opinions from real
       | people. And the fact people append reddit to their google
       | searches is a testament to the fact that Google will actually
       | find it. And that Reddit's search won't, and I don't think it
       | will be that easy for them to make a good search. If it's easy, I
       | don't know why DDG gives me even worse results than Google. I
       | tried, but for me it's borderline useless.
        
         | gear_envy wrote:
         | It's definitely easier for people to froth at the mouth and
         | blame Google, but I believe that the issue of pervasive SEO is
         | a chicken-and-egg situation.
         | 
         | There's no actual incentive to produce quality and authentic
         | content. Quantity is the name of the game in the click economy.
         | 
         | On the other hand, one could make the case that Google is at
         | fault for creating the conditions necessary for this perceived
         | decline. (dominant search engine, ad platform)
        
       | kingcharles wrote:
        
       | jeffwask wrote:
       | Yup, switched to DDG so I don't have to sort out 3 pages of
       | bullshit for every search.
        
       | haoc wrote:
       | Isn't it just saying Facebook is dead?
        
       | praveenweb wrote:
       | My google search over the last two years has been primarily
       | "site:http://reddit.com <search-term>".
       | 
       | Niche communities with valuable insights and anecdotes that
       | cannot be found elsewhere.
       | 
       | Now I wish they do well with their upcoming IPO and beyond.
        
       | 0xbadcafebee wrote:
       | Google's home-grown _recipe metadata format_ , and a single
       | WordPress plugin to create recipe blogs, are the reason you can't
       | find a decent recipe on Google.
       | 
       | Google's search engine is, without a doubt, superior to all
       | alternatives. The fact that it's full of ads and junk is a
       | conscious choice. Google could turn all that crap off tomorrow,
       | and it would go back to being the best search results. Nobody has
       | invested as much money in accurate results as Google has, and
       | nobody will get close for years.
       | 
       |  _Search_ is, itself, dying. Search is probably one of the
       | hardest things you can do with technology. We 've gotten to the
       | point that there's just too much shit to search through in too
       | many ways. We need to stop relying on search, and start curating
       | knowledge. "That's impossible", you say; I direct you to
       | Wikipedia.org.
        
       | TrackerFF wrote:
       | For whatever reason, Quora has been hogging up my search results
       | for the past month or two. It happened suddenly, and now I'll
       | have to use site:URL or similar to get the desired results.
       | 
       | And agree on the reddit thing. Their search engine sucks, and
       | you're stuck with using search engines like google to find
       | anything decent.
       | 
       | Edit: Should be mentioned that google still yields decent results
       | if you're using quotation marks and logic operators - but for
       | free text, it took a nosedive.
        
         | jurassic wrote:
         | It's annoying Quora makes us sign in, but at least the answers
         | are written by humans. On average, answers seem better than
         | affiliate link blogspam found elsewhere.
        
       | trainsarebetter wrote:
       | This is interesting, as someone with an e-commerce site selling
       | pretty niche ev conversion parts(www.bratindustries.net), I've
       | kinda ignored seo optimization....
       | 
       | Pretty much all of my customers come from the isolated
       | communities I'm active in.
       | 
       | this is enforcing that fact that it's more worth my time to be
       | active in more communities, rather than push for ads and seo.
       | 
       | Resulting more information rich communities. so is this just
       | pushing for information silos or adding more?
        
       | xmly wrote:
       | Everything is slowly decaying(dying/chaosing) including
       | everyone's body and the whole universe, that is called Second law
       | of thermodynamics.
        
       | pixodaros wrote:
       | I gave up on Google search around 2012 or 2013 (I occasionally
       | use some of their specialized engines such as Google Scholar, or
       | use a Google search as a last resort). So this feels sort of like
       | a post marveling that blogger and blogspot are no longer as
       | popular in the USA as medium or substack, its true but not news.
        
       | agumonkey wrote:
       | I don't want to jump on a bandwagon but I've been somehow
       | reluctant to use google more and more. It's just a tiny feeling
       | but it's telling. ddg.. even bing.. something snapped.
        
       | pdimitar wrote:
       | > _Reddit is currently the most popular search engine. The only
       | people who don't know that are the team at Reddit_
       | 
       | Hahaha. This has legitimately made me laugh.
       | 
       | The article is sadly quite on point. I'd add that Google is
       | _increasingly_ deteriorating for me during the last several
       | months. It was actually still little better than now, a year ago.
        
       | [deleted]
        
       | sequoia wrote:
       | The circularity of this meme is funny to me, even if the article
       | is fundamentally true: This article is very very popular on
       | hackernews, indicating that people agree that google search
       | results are bad. What sources does the author draw from? He cites
       | opinions from, among other places, Hackernews and Paul Graham.
       | 
       | "Find an opinion popular on hackernews, restate it in a blog
       | post, refer to previous discussion on hackernews as evidence" may
       | be a lucrative strategy for accruing internet points!
        
       | northernexposur wrote:
       | I have absolutely been adding 'Reddit' to my queries for 2+ years
       | and waiting for this kind article to bring some discourse about
       | shit google results.
       | 
       | "This [AI-created content being widespread] isn't true (yet), but
       | it reflects some general sense that the authentic web is gone."
       | 
       | It isn't gone, but it is different. Reddit is essentially a site
       | of blogs turned inside out. Each post produces individual
       | comments that are often really blog posts tied to commentary/chat
       | discourse. Problem is, each post and it's daughter
       | discussion/blog posts isn't useful for continuous coverage of a
       | topic (e.g. cooking). Thus the subreddits exist with quality
       | control through mods that curate content.
       | 
       | Yet, something is missing when there is a single umbrella
       | organization with power over these fief post blog chats. I don't
       | want to read archives from 2005, but it is the last time it feels
       | like the kind of personal blogs I find here on HN were prevalent
       | and searchable through places like Google. Each article is
       | presented in the context of the user/owners wider work and
       | enriched and enriching for being presented that way.
       | 
       | The 'authentic web' of 15 years ago was better, more pluralistic,
       | and more diverse in literary and artistic design when there were
       | more 'online magazines' in this way.
       | 
       | This death of Google feels unlike the way Usenet died. I was less
       | broken up about that death when it happened precisely because the
       | web offered a broader, richer landscape. What I Think we are
       | being taught, though, is that perhaps USENET and the web
       | should've existed together and been supported, since Reddit is
       | just Usenet, after all, in many ways.
       | 
       | Google is like a former ritzy neighborhood that has been
       | corporatized, had the blood sucked from it, is falling into
       | disrepair, and now is ghettoized and awaiting gentrification,
       | which will probably mean a return to the walled gardens of yore
       | when they start charging for improvements (as in Youtube
       | Premium).
        
       | sneeze2659 wrote:
       | Can somebody please recreate Google circa 2005-2012?
       | 
       | I'm pretty happy with the other search engines, but I do miss
       | having a google profile that would feed me the correct kinds of
       | search results. I refuse to believe that nobody knows how to do
       | this (I don't) as Google was doing their indexing with commodity
       | hardware on bread racks in the beginning. There have been scores
       | and scores of swe in and out of that company.
       | 
       | I know that web crawling is hard, but we could use a few more
       | options.
       | 
       | Is it inevitable that spam SEO and even legitimate applications
       | like quora, stackoverflow, will dominate every search result?
       | 
       | Is it because of the "Deep Web" of content and information locked
       | behind commercial, login required, and Web2.0 UIs?
       | 
       | Is it really over?
        
       | hankchinaski wrote:
       | ironically i find bing better than google lately - it feels less
       | "spammy"/"ad ridden"
        
       | PaulHoule wrote:
       | I thought reddit died when people started posting those image
       | memes.
        
         | CabSauce wrote:
         | The default subreddits are really horrible. Reddit is still
         | okay if you unsubscribe from all of those and only subscribe to
         | the narrow subreddits that you're interested in. Of course,
         | it's hard to find new subreddits that way.
        
         | simion314 wrote:
         | You might be lucky and there is a subreddit for your favorite
         | topic that has very strict rules about memes or lazy content. I
         | wish more subeditors would encourage lazy content or have a
         | "fork" with such rules.
        
           | rightbyte wrote:
           | Something as simple as subsubreddits would solve this. I.e. a
           | "funny" subfolder or something, like proper forums are
           | organized in different sections. But Reddit want a eternal
           | feed to show as much ads as possible. Low quality posts makes
           | them money since you have to scroll by them and thus sees
           | more ads.
        
             | simion314 wrote:
             | I won't blame the company, is the community. I don't use
             | reddist as much but as a Star Trek fan I see there are a
             | lot of subeditors, one for each show, a generic one, one
             | for the haters, ones from memes, a more technical one etc.
             | Reddit the company won't care if you spend your 30 minutes
             | free time on the no-jokes one or on that hates-everything
             | one ... you just need a big enough community that would
             | enjoy a more niche and strict subreddit.
        
               | rightbyte wrote:
               | I have seen alot of people that put all their stuff in
               | the root of "c". Or the desktop.
               | 
               | I think many subreddits would benefit from small
               | subsections and especially 'last comment date' sorted
               | feed.
               | 
               | Both those things could be opt-in!
        
               | simion314 wrote:
               | What do you expect though? To go on home page of Youtube
               | or Reddit and find content exactly on your taste?
               | 
               | That is not reasonable, if I go on private mode on
               | youtube homepage I am not surprised to find the most
               | popular music that my countrymen are watching, stuff I
               | dislike, so I bookmarked my youtube subscription page and
               | subscribe to stuff I enjoy and use the search.
        
       | ColinHayhurst wrote:
       | Is Google still a Search Engine? Or is it rather an Answer
       | Engine?
       | 
       | Answers are more-and-more provided on what used to be SERPs, but
       | now is too often dominated by answers on the page, ads, and big
       | marketing budget SEO optimised landing pages.
       | 
       | We still believe in the value and power of discovery; call us
       | old-fashioned but we focus on 10 blue links using an independent
       | index. Your vanity search maydisappoint, and our ranking needs
       | improving, but you will find often hidden gems and information
       | rich sources. Plus we send you to those rather than demanding
       | your eyeballs.
       | 
       | Informational diverity is vital. So we provide one click to get
       | results from Brave, Bing, DuckDuckGo, Ecosia, Gigablast, Google,
       | Startpage, Yandex too, as explained here:
       | https://blog.mojeek.com/2022/02/search-choices-enable-freedo...
        
         | gjvc wrote:
         | This is an important distinction, albeit semantic and somewhat
         | contrived. If I believe the earth is flat, I may find much
         | evidence to corroborate that theory via Google. Though I may
         | ignore the overwhelmingly greater volume of evidence to the
         | contrary, I will still find what I want. So is it now a search
         | for "the facts" or "the facts that I want" ? The AdSense model
         | is arguably tilted towards the latter.
        
           | ColinHayhurst wrote:
           | It is. We also see this as an issue of "objective search".
           | Two users we think should see exactly the same set of
           | results, for a given query and settings they can control (eg
           | location/language setting). That's another positive that
           | comes from our stance on no-tracking; with no harvested
           | personal data, we can't "personalise". So no steering users
           | into content reinforcment whirlpools and/or ad-pulling filter
           | bubbles.
        
       | [deleted]
        
       | dinvlad wrote:
       | > authenticity
       | 
       | > reddit
       | 
       | somehow these two terms don't go well with each other
        
       | JoeAltmaier wrote:
       | Why I use duckduckgo
        
         | andrew_ wrote:
         | I still find that DDG's programming related results are limited
         | and often resort to using the Google command to find what DDG
         | couldn't.
        
           | JoeAltmaier wrote:
           | They sift thru that and give about what you want. I just
           | tried it - 'modelling clay'. Google's 3rd page (after many
           | paid ads) has what DDG has on top after a disambiguating
           | a/b/c box to help you know what you're looking at.
        
         | amelius wrote:
         | It doesn't always work well either.
        
         | [deleted]
        
       | skerit wrote:
       | > [Reddit] can't be bothered to build a decent search interface,
       | so instead we resort to using Google, and appending the word
       | "reddit" to the end of our queries
       | 
       | That gave me a good chuckle, it's a daily habbit for me.
       | 
       | Seriously though: the search used to be even worse. I remember
       | when they re-implemented it and made a bit thing about it. Wasn't
       | it in collaboration with some third party?
        
       | riffic wrote:
       | don't append "reddit".
       | 
       | use site: operators, like site:reddit.com or
       | site:news.ycombinator.com, et cetera.
       | 
       | edit:looks like I'm not alone here.
        
       | SleekEagle wrote:
       | Does this mean it's just a matter of time until Reddit faces the
       | same problems that Google does?
        
       | raoa wrote:
       | Search for "carbon monoxide" on Google, Bing, and DuckDuckGo.
       | 
       | Google serves you an entire page about carbon monoxide poisoning,
       | and recent news stories about carbon monoxide poisoning. You have
       | to scroll through a lot of junk to get to Wikipedia's entry on
       | "carbon monoxide". Bing and DuckDuckGo do a serviceable job
       | telling you about the substance CO.
       | 
       | You cannot search "carbon monoxide" to learn about carbon
       | monoxide, and that is the issue.
        
         | ahelwer wrote:
         | I have no idea why they stopped making wikipedia the first or
         | second result for a given topic. Seemed to happen a few years
         | ago.
        
         | Deaimel wrote:
         | The Wikipedia article is showing up as a featured snippets for
         | me (https://support.google.com/websearch/answer/9351707?p=featu
         | r...).
         | 
         | With the following text just bellow the search box.
         | 
         | > Carbon monoxide (chemical formula CO) is a colorless,
         | odorless, tasteless, flammable gas that is slightly less dense
         | than air. Carbon monoxide consists of one carbon atom and one
         | oxygen atom. It is the simplest molecule of the oxocarbon
         | family.
        
           | raoa wrote:
           | Odd I don't see that. I am told "People also ask" about five
           | different questions that each of them amount to "what is
           | carbon monoxide poisoning", which replicate the results of
           | the search itself.
           | 
           | the fact other search engines get this right, even if not
           | nearly as well as Google would have in 2008, tells me the
           | problem is not advertising or a contentless web as much as
           | Google specifically and deliberately preventing you from
           | searching about what you mean.
        
         | BbzzbB wrote:
         | Odd how much Google became so vastly different between users.
         | For me DDG and Google do just about the same thing here.
         | Wikipedia first link (well, 1st at Google, 2nd at DDG) with a
         | card and then governmental websites with regards to health and
         | hazards. Both have one row in their own card dedicated to news.
         | 
         | The only difference is that Google also gives me links to Canda
         | and Quebec govs links (where I live) while DDG is all American
         | links.
         | 
         | DDG is absolutely not better at giving me a chemistry lesson
         | than Google is in this instance, they're both all about
         | poisoning, and to be honest it makes ample sense.
        
       | progx wrote:
       | As a developer who use google (for convenience) the research
       | results are getting worse. More and more aggregator sites appear
       | in the search result without any advantage and google give a sh.t
       | of it.
       | 
       | You need extra extension to block these sites from the search
       | result.
       | 
       | Time to move on and use something else, but not google anymore.
        
       | jonnycomputer wrote:
       | I hardly ever use reddit, don't browse it, find its hints to
       | install the app annoying. Its been so off my radar, posts like
       | this keep making me think I must be really missing something
       | special.
       | 
       | but probably not.
        
       | FpUser wrote:
       | While I do not disagree that google search has degenerated
       | because of ads it still finds what I am looking for better than
       | any other search engine. I just skip ads.
       | 
       | As for reddit - it is the last place I look for things.
       | 
       | The whole article reads as someone advancing the agenda without
       | any real substance
        
       | codyogden wrote:
       | Disclosure: I'm the creator of Killed by Google.
       | 
       | There are a lot of good points here about why power users (i.e.
       | HN types, technologists, scholars/researchers, etc) find Google
       | Search frustrating, but it doesn't really provide a balanced
       | perspective which would acknowledge that Google Search for the
       | _average, billions-scale user_ is an incredibly optimized,
       | positive experience. For those users, Google Search is doing
       | exactly what they want: providing instant answers to trillions of
       | queries without making the user click or read anywhere else while
       | making Google an absurd amount of money through ads. I 'm not
       | being facetious when I say that if you find Google Search
       | frustrating, then you are no longer the target user of Google
       | Search.
       | 
       | I've noticed that Google Search also provides too much weight on
       | recently added/updated content than actual valuable content. A
       | great example, while anecdotal, is Paul Graham noting that
       | searching his quote on Google--`"Prestige is just fossilized
       | inspiration."`--the first result is typically a third-party blog
       | that is quoting him, not his own website where the quote was
       | originally published. (Though he refuses to add SSL, which is why
       | Google may be dinging his site.)
       | 
       | I, too, find Google Search frustrating for a lot of technical
       | topics. The content ripping spam is overwhelming, even with
       | technical topics. The past couple years, the proliferation of
       | scraping sites that rip information from GitHub
       | Issues/PRs/Discussions and StackOverflow information makes me
       | incredibly angry and frustrated, and that is directly Google's
       | fault for not identifying that spam and removing it. There is
       | also nothing we as consumers can do because of Google's near
       | monopoly on Search. We can switch to competitors, but it doesn't
       | hurt Google's bottom line.
       | 
       | I have absolutely done the `${search query} "reddit"` 'hack' to
       | find reading for my more niche queries--technical or non-
       | technical. Reddit is a wealth of user-generated information, but
       | it is typically a densely written answer and requires a user to
       | comprehend that information. It can be easy to forget that the
       | average reading level of a US adult is middle school level. That
       | average user with a low reading level isn't going to spend their
       | time trying to read paragraphs of text in order to both discover
       | _and_ understand an answer.
       | 
       | tl;dr Google Search is only dying for "us," not for the more
       | profitable "everyone."
        
         | freediver wrote:
         | I agree with this sentiment. You can meaningfully append
         | 'reddit' to only a fraction of actual searches.
         | 
         | But we should also note that HN users are the "spearhead" of
         | adoption curve and if there is ever any meaningful alternative
         | to Google, just by the virtue of HN users adopting it, could
         | mean strong propagation in their social circle - the less tech
         | savvy family members, friends and work.
        
           | codyogden wrote:
           | Yes, power users (HN users) are early adopters, but I
           | disagree that it would result in any meaningful change that
           | requires social pressure. Fundamentally, power users and
           | average users view search differently. Power users want
           | "results," average users wants "answers." Power users accept
           | a fact-of-life burden to skim through results and find the
           | right resource that will help them with their query. Average
           | users view skimming results as a waste of time and want
           | immediate information. Results require more effort, answers
           | are immediate and consumable.
           | 
           | You're essentially proposing that less tech savvy users
           | switch to something that requires more effort from them. Even
           | if the results are 10x better--hell! they could be hand
           | picked--it won't convince the average user to take a path of
           | more resistance.
           | 
           | That said, I would _love_ to see a competent competitor enter
           | the marketplace--there already are a few. But I have a
           | feeling we 'll be heading back to a system of more
           | niche/focused search engines in the future.
        
             | freediver wrote:
             | > You're essentially proposing that less tech savvy users
             | switch to something that requires more effort from them.
             | 
             | Not really. When I say meaningful alternative to Google, I
             | mean something that is same or less effort for an average
             | user, not more.
             | 
             | Ideally a perfect search engine is simple and easy to use
             | in the default mode, but can uncover an advanced mode with
             | a few clicks (for example ability to ban sites in results,
             | just to give an example. This is currently lacking in
             | Google and a solid source of advanced users' frustration).
        
               | codyogden wrote:
               | Ah, yeah. That makes sense. Yes, the inability to block
               | certain sites is such a terrible flaw in Google's
               | approach.
        
         | alphabetting wrote:
         | This is exactly right. Search for "Seven" on Google and duck
         | duck go. For the average user Google hits it out of the park.
         | 100% useful info with FAQs, where to watch and trailer. DDG is
         | a mess and less than 20% of info is useful.
        
       | disease wrote:
       | Great timing! Just today I did a Google search in an attempt to
       | figure out why my skin surrounding some recent scar tissue had a
       | yellow discoloration. Didn't find my answer until the third page!
        
       | josefresco wrote:
       | Google "died for me" not when I first switched to DuckDuckGo but
       | only after periodically switching back to Google to check "if I
       | was missing anything" and finding only ads, irrelevant _knowledge
       | boxes_ , and garbage organic results.
       | 
       | The only thing Google still does better for me is provide "Stack
       | Overflow" results.
       | 
       | DDG/Bing might not be perfect but it works for 90% of my web
       | searches.
        
       | supernova87a wrote:
       | Maybe this anecdote illustrates the point "even quotes don't get
       | you exact results any more."
       | 
       | When I search Google Maps for hotels or restaurants, it offers
       | filters to apply to the results (price, quality, stars, etc).
       | 
       | If I apply the filters I want (4.5+ review, $$ price), the map
       | continues to show other non-filter-passing businesses, cluttering
       | the screen. The reason (given by the side panel list) is: "Here
       | are some businesses that don't quite match your search".
       | 
       | *Well if I wanted to see those, Google, I wouldn't have applied
       | the filters!*
       | 
       | All you've done is cluttered up the map which was the main thing
       | I wanted to be able to see the location and distance of things
       | exactly matching my criteria. If I wanted to get all the rest I
       | would've removed my filters.
       | 
       | Makes me feel that Google is trying to apply too much suggestive
       | content for reasons other than what users want, and that someone
       | is causing Google to lose its way. (I know, it's just a small
       | example.)
        
       | allochthon wrote:
       | There's disincentives for Google to do the right thing, for sure,
       | e.g., ignoring quotation marks. I assume this is so that you
       | never see a blank page (and so ads can be shown, which would be
       | weird to see if there were no other results).
       | 
       | But, as the author mentioned, a lot of the problem is the
       | inauthentic content on the internet that Google must sift through
       | and filter. What makes Reddit still not half-bad (although this
       | quality is under direct attack by brigading and troll farms) is
       | that you have user-generated, user-curated content and a not-too-
       | bad voting system.
       | 
       | In this context, I think a future iteration on search engines
       | will be hand-curated results, under actual human-curated topics
       | (rather than fuzzy machine-learning-inferred ones). Think of a
       | huge directed acyclic graph of topics that goes down twelve
       | levels or more in some cases. If you have enough people involved
       | in this kind of crowd-sourcing, I think it can be made to work.
       | 
       | A challenge that arises in this context is how to prioritize
       | content added to the wiki search engine by good contributors, and
       | deprioritize content added by the content farms. I think this can
       | be managed with a combination of well-conceived reputation
       | management and providing users the ability to specify other users
       | (people who seem trustworthy and whose tastes are solid) whose
       | preferences will then be used to weight search results.
        
       | Taylor_OD wrote:
       | Seemingly unlimited/endless content but there's nothing worth
       | watching on... Where have I seen this before?
        
       | zuminator wrote:
       | Another aspect of Google that completely bugs me.
       | 
       | Put in a search term.
       | 
       | E.g. "fat wallet"
       | 
       | " _About 22,100,000 results_ " it says.
       | 
       | Click through to the last page.
       | 
       | " _Page 6 of about 198 results (1.03 seconds)_ "
       | 
       | So out of 22 million results, I can really only see 198?? That
       | can't be right. Wait, it says, " _In order to show you the most
       | relevant results, we have omitted some entries very similar to
       | the 198 already displayed. If you like, you can repeat the search
       | with the omitted results included._ "
       | 
       | Yeah, that's what I'd like, I want to see all the results. CLICK.
       | 
       | OK, it takes me back to " _About 22,100,000 results,_ " so far,
       | so good.
       | 
       | Click through again to the last one.
       | 
       | " _Page 10 of about 22,100,000 results_ "
       | 
       | Ok ok. Let's keep going. CLICK.
       | 
       | " _Page 11 of about 415 results._ "
       | 
       | That's it.
       | 
       | No more results shown.
       | 
       | What happened to the other 22,099,585 results????
        
         | g_sch wrote:
         | I always figured this was a performance issue related to
         | sharding in distributed systems. Deep pagination is an
         | expensive operation so most search clusters limit the number of
         | visible results by default. That, in addition to an assumption
         | that results beyond a certain number are unlikely to be useful
         | - how many times have you found something on page 10 vs just
         | reformulated your search query? - means that most applications
         | just leave the default limit in place.
         | 
         | Returning a count of results, however (especially if it doesn't
         | need to be precise), is a lot less expensive. Hence why Google
         | is happy to give you the 22,000,000 number.
        
           | yazaddaruvala wrote:
           | Yup, deep paging is a huge problem for distributed search
           | systems. It's not just a Google thing, its every search
           | engine. Here is a section from ElasticSearch's
           | documentation[0]:
           | 
           | "Avoid using from and size to page too deeply or request too
           | many results at once. Search requests usually span multiple
           | shards. Each shard must load its requested hits and the hits
           | for any previous pages into memory. For deep pages or large
           | sets of results, these operations can significantly increase
           | memory and CPU usage, resulting in degraded performance or
           | node failures."
           | 
           | [0] https://www.elastic.co/guide/en/elasticsearch/reference/c
           | urr...
        
             | zuminator wrote:
             | _It 's not just a Google thing, its every search engine._
             | 
             | OK, I see now. I tried it on Bing and got similar results
             | with two small caveats. First, Bing gave me 861 accessible
             | results, which is a base 2 order of magnitude greater than
             | Google's. Second, Bing's total number isn't nearly as
             | astronomical, it claims only 191K total results, not
             | Google's 22M.
             | 
             | Could it be that Google has just indexed 100x more terms
             | compared with Bing? Maybe, but my anecdotal use of both of
             | them doesn't really seem to indicate that Bing is so
             | deficient. For example, I tried using a phrase that would
             | come up with just a few results. "bioavailable turmeric
             | extract formulation" (in quotes) yielded 24 results on
             | Google, (plus 4 ad results on top). On Bing I got 33
             | results, plus 2 ads on top. In fact, Bing looks more like
             | "old Google" than new Google looks like old Google.
        
         | im3w1l wrote:
         | Just a thought but it may be an indicator of how much you can
         | narrow it down by adding more keywords to your query.
        
         | glial wrote:
         | I was curious so I tried this and - yep! Same result. Very
         | strange.
        
       | gsibble wrote:
       | Just throwing my weight behind my agreement and belief that
       | Google has gone way downhill in the last two years to where if
       | there was a good alternative (and no, DuckDuckGo is not a good
       | alternative), I'd use it in a heartbeat. Google as a search
       | engine sucks now.
        
       | ryukoposting wrote:
       | I was skeptical when I started reading, but then I started
       | thinking about it, and 99% of the time I use Google (actually
       | Startpage, I don't use Google directly), I already know what
       | websites have the content I'm looking for. Those sites just have
       | piss-poor search tools.
        
       | BeFlatXIII wrote:
       | Another reason why adding site:reddit.com is so popular: Reddit's
       | search is even more broken than Google and is useless for
       | searching its own site.
        
         | endisneigh wrote:
         | Seriously - has no one in this thread used Reddit search?
         | 
         | It doesn't even do spell checking or correction:
         | 
         | https://www.reddit.com/search?q=Apple%20ophone
        
           | butterfi wrote:
           | People are not using Reddit's search, they are using Google
           | to search Reddit.
        
           | jhickok wrote:
           | reddit search is awful. but searching reddit with google is
           | heavenly.
        
             | ncann wrote:
             | Searching reddit with Google is good, but also not that
             | great.
             | 
             | - The date, in many cases, is all wrong. Limiting search
             | results to just last month, for example, will usually still
             | return reddit posts from years ago
             | 
             | - Search works great on the post title and to a certain
             | extent the post body, but is really bad on comments. It's
             | really hard to search for a comment especially if the
             | thread is large and long-lived
             | 
             | - Many threads seem to not be indexed at all, e.g the daily
             | question threads in many big game subreddits
        
             | mcv wrote:
             | Whereas searching anything else with google is awful again.
             | 
             | The internet is weird.
        
         | doodlebugging wrote:
         | Broken search on Reddit is a feature, not a bug.
         | 
         | If search worked reliably there is a lot of content that would
         | never be reposted. I've followed several subreddits for a long
         | time dealing with hobbies or skills that I know a bit about and
         | it is usually the same questions being asked and answered year
         | after year. If a user could easily find the response I posted
         | in 2006, 2008, 2011, etc then they would not need to make an
         | account to ask their question. They could simply look at the
         | replies posted with all the photos showing how to accomplish
         | what they need to do and then move on with life.
         | 
         | Another reason is that users can delete their posts and their
         | accounts. If that subject has been well covered in the past but
         | the posters later deleted their content then it will not be
         | available for search to find it. I regularly spin up new
         | accounts and have since I joined a long time ago. I delete all
         | the posts and then later delete the account when I feel like I
         | want a new start.
         | 
         | Reddit regularly needs new eyeballs so search has never worked.
         | With an IPO in their future, search will never work.
        
           | xerox13ster wrote:
           | Reddit also recently started allowing you to necro archived
           | posts, probably due to the influx of google search traffic.
        
             | doodlebugging wrote:
             | I didn't know that. Thanks! It makes sense that they would
             | in a way.
        
         | kccqzy wrote:
         | https://redditsearch.io/ is the way to go, if you want simple
         | keyword matching and don't want Google AI transforming your
         | search query.
        
       | joelbondurant2 wrote:
        
       | privacyonsec wrote:
       | in one of the keynotes, didn't the current CEO said that Google
       | is transitioning from a search to an Answers Engine ?
        
       | sciolizer wrote:
       | > Large proportions of the supposedly human-produced content on
       | the internet are actually generated by artificial intelligence
       | networks in conjunction with paid secret media influencers in
       | order to manufacture consumers for an increasing range of newly-
       | normalised cultural products.
       | 
       | > This isn't true (yet)
       | 
       | It's at least partially true:
       | 
       | https://www.jasper.ai
        
       | endisneigh wrote:
       | I can't this article seriously:
       | 
       | > Why are people searching Reddit specifically? The short answer
       | is that Google search results are clearly dying.
       | 
       | What's the connection between Reddit being searched for and
       | Google dying? Read the article, doesn't make sense.
       | 
       | Might as well say that GitHub is dying because Discord is where
       | many projects have community discussions.
       | 
       | People are always saying Google is dying or search results are
       | getting worse. How many sites existed in 2010? How many in 2022?
       | How prevalent was SEO and content marketing then vs now.
       | 
       | The fact of the matter is that the web itself is becoming more
       | littered with spam. Literally on HN there was a thread on how to
       | make 50K a year and one person proudly stated they did so by
       | using GPT-3 to create spam related to content they were selling.
       | 
       | Inherently any search engine with programmatic results can be
       | gamed programmatically.
       | 
       | The chart in the article is easily explained by the fact that
       | it's hard to search those platforms using Google and that the
       | internal search is more useful.
       | 
       | Reddit search has always sucked.
        
         | Jweb_Guru wrote:
         | Honestly, I would blame Discord for Google's inability to
         | return good results as much as anything else, a bunch of the
         | new "authentic" discussion has moved there and other non-
         | indexable platforms.
        
         | foxfluff wrote:
         | > What's the connection between Reddit being searched for and
         | Google dying?
         | 
         | Google returns page after page of seo garbage. You often have
         | more luck finding what you want on reddit.
         | 
         | > Might as well say that GitHub is dying because Discord is
         | where many projects have community discussions.
         | 
         | The point is that a good search engine would find the result
         | you want without requiring you to go out of your way to specify
         | the site on which you're likely to find that result. It gets
         | worse when you think that these reddit results often provide
         | links to what you want on the web. Somehow google can't do
         | that.
        
           | endisneigh wrote:
           | > The point is that a good search engine would find the
           | result you want without requiring you to go out of your way
           | to specify the site on which you're likely to find that
           | result. It gets worse when you think that these reddit
           | results often provide links to what you want on the web.
           | Somehow google can't do that.
           | 
           | This seems too handwavey - what concrete metrics would you
           | use to evaluate the quality of a search engine?
           | 
           | Reddit has even more garbage than Google. The only difference
           | is that people can say so on there, unlike on Google.
           | 
           | Reddit search doesn't even do basic spell correction.
           | 
           | https://www.reddit.com/search?q=Apple%20ophone
           | 
           | Hence people use Google to search Reddit.
        
             | foxfluff wrote:
             | > This seems too handwavey - what concrete metrics would
             | you use to evaluate the quality of a search engine?
             | 
             | How about the metric in TFA?
             | 
             | > Reddit has even more garbage than Google.
             | 
             | Well, people disagree, and that's why they're searching
             | reddit all the time now.
             | 
             | > Reddit search doesn't even do basic spell correction.
             | 
             | You are missing the point.
        
               | endisneigh wrote:
               | You're missing the point - a popular sites own lack of
               | internal search would explain the use of external search.
               | 
               | The metric in the article does really define search
               | results nor has it been used with other providers as
               | well.
               | 
               | I'd love to not use Bing/Google but no one has shown me
               | something better.
        
               | foxfluff wrote:
               | > You're missing the point - a popular sites own lack of
               | internal search would explain the use of external search.
               | 
               | Sigh. The point is that 1) Google gives trash results by
               | default 2) users know there are good results out there on
               | the web, in particular on reddit 3) people append reddit
               | to their google search query and suddenly good results
               | start popping up 4) if google search wasn't trash by
               | default, people would get good results without having to
               | specifically direct the engine to reddit.
        
               | endisneigh wrote:
               | People use Google to search Reddit because Reddit has
               | terrible search. Nothing more than that.
               | 
               | Your other assertions would need to be proved more
               | rigorously. Not just for Google, but for any search
               | engine.
               | 
               | Don't know what's so difficult to understand about that
               | lol.
        
               | foxfluff wrote:
               | > People use Google to search Reddit because Reddit has
               | terrible search.
               | 
               | Hey why don't you prove your assertion.
               | 
               | > Your other assertions would need to be proved more
               | rigorously. Not just for Google, but for any search
               | engine.
               | 
               | These are not my assertions. It's a claim the fine
               | article is making. And they're not the only one making
               | that claim. Anecdotally a lot of people are saying they
               | do this to get useful results because Google results are
               | trash.
               | 
               | For example:
               | 
               | https://www.resetera.com/threads/google-search-is-just-
               | trash...
               | 
               | https://news.ycombinator.com/item?id=27429722
               | 
               | https://news.ycombinator.com/item?id=27379228
               | 
               | Heck there's even a website for this:
               | https://sirchester.app/
               | 
               | > Because Google results have been spammy and useless
               | lately. Adding "reddit" or "hacker news" often yields
               | better results.
        
               | arbol wrote:
               | I reckon the parent is correct about reddit having poor
               | search capabilities. I often search for terms with
               | site:stackoverflow.com as searching within stackoverflow
               | consistently asks me to fill in a captcha challenge or
               | gives poor results.
        
       | u2077 wrote:
       | 100% agree. Google search is only useful for searching other
       | sites that don't have good search. Online communities have better
       | results. If there was a search engine that curated results from
       | various groups across social platforms, I think that would be
       | useful. Especially for technical information or anything else
       | with a small group around it.
        
       | micromacrofoot wrote:
       | One thing that's worrying me that isn't covered here: a lot of
       | this low-quality SEO content is constantly regurgitated to
       | produce... low-quality SEO content. Content farmers use content
       | from Google results to write content for Google results. Google
       | is getting devoured by loops like this.
       | 
       | I'm not a native English speaker, so at one point I was trying to
       | find an authoritative source for an old idiom... and the entire
       | first page were all different websites regurgitating the same
       | inaccurate text! They did no independent verification of their
       | own.
        
       | intrasight wrote:
       | I still use Google, but search specific sites. Usually Reddit and
       | Stackoverflow.
        
       | randomopining wrote:
       | I literally search everything with "reddit" appended. It's pretty
       | amazing how the "answers" part of the web has turned to an L2
       | network.
        
       | jordanmoconnor wrote:
       | I find Google to be the best way to search other websites (which
       | is the conclusion I get from reading this post).
       | 
       | People use Google to search Reddit, not Reddit.
       | 
       | I have found Google to be the absolute best way to search for
       | tweets on Twitter. Twitter search is attrocious.
       | 
       | I do search for things on YouTube directly, but that's still
       | Google Search.
        
         | DebtDeflation wrote:
         | >People use Google to search Reddit, not Reddit.
         | 
         | Because Reddit's native search is completely broken.
         | 
         | If I'm looking for something specific I've seen before I use
         | redditsearch.io if I'm looking for a comment by a specific user
         | I use redditcommentsearch.com if I'm looking for de novo
         | results I use Google site search on Reddit.
        
       | time_to_smile wrote:
       | The weird, possibly beneficial, consequence of Google becoming
       | increasingly awful is that I've begun aggressively building my
       | technical book library again.
       | 
       | I've always been a fan of technical books, but would almost never
       | buy classic reference texts because if I just needed to look up
       | an idea or concept real quick I could usually find an adequate
       | explanation online.
       | 
       | The problem is that content marketing in my domain (stats/data
       | science) has gotten so bad that nearly all of the results are
       | _Towards Data Science_ and similar garbage articles, written by
       | relative amateurs that were rushed out to get ranking for a
       | longer tail of search terms. The number of times I 've researched
       | a topic I know well but want to understand some nuance of only to
       | find results that are at best naive in their understanding and at
       | worse outright wrong is astounding.
       | 
       | Now whenever I see any recommendations for good books I buy them,
       | even if I don't have time or immediate interest in reading them
       | right now because I know that if in 6 months I have some relevant
       | question I'm likely to find the _wrong_ answer online.
        
       | LoveGracePeace wrote:
       | We need a Google Search Engine Filter Engine. A site that
       | frontends Google, does a quick peek at the first 10 results and
       | if they are infested with higher than X percentage of Google Ads,
       | exclude them from the results.
        
       | jklinger410 wrote:
       | We're broaching on misinformation from the HN community where
       | people say something is true simply because they want it to be
       | true. This article isn't adding anything, but it will do well on
       | HN, because it agrees with the community.
       | 
       | When you start your post with "Reddit is currently the most
       | popular search engine" you are already well outside the realm of
       | fact.
        
       | pg_bot wrote:
       | Reddit is growing and their search is unusably bad. It's easier
       | to use google to search for stuff on reddit than to use reddit.
        
       | KindAndFriendly wrote:
        
       | whywhywhywhy wrote:
       | Still in shock that they killed reverse image search and replaced
       | it with some useless AI tech demo.
       | 
       | It used to use the actual image and be able to provide context
       | from where that image was found elsewhere. Now it seems to throw
       | the image at AI and the AI will go "Oh that's a street" then they
       | will just show you streets with similar colors as the image you
       | put in.
       | 
       | Completely useless for trying to locate what movie a screenshot
       | is from, or even similar images because the category searching is
       | too general. Yandex image search completely blows it out of the
       | water by being nothing more than a modern version of 2010 era
       | Google Image Search.
        
         | svth wrote:
         | Have you tried using TinEye.com for reverse image search?
        
         | floatingeye wrote:
         | I totally agree with you in that it is now completely useless
         | in comparison to what it was. But to be fair the accurate
         | version could be used maliciously (for stalking someone, etc).
         | I just don't use that tool at all anymore.
        
         | bitcharmer wrote:
         | > Still in shock that they killed reverse image search
         | 
         | How is this shocking? Google has a very strong track record in
         | killing useful services.
        
         | YaBomm wrote:
         | try Yandex, it's really good
        
           | whywhywhywhy wrote:
           | I mentioned it in the post. Extremely impressed with Yandex.
        
         | UweSchmidt wrote:
         | Another alternative: https://tineye.com
        
           | dmix wrote:
           | Tineye has always been superior to Google reverse image
           | search
           | 
           | (Assuming that's what they were going for, not sure Google
           | really put effort into it)
        
         | dageshi wrote:
         | I vaguely remember there being some legal reason for that? I
         | think something to do with getty images.
        
           | whywhywhywhy wrote:
           | That didn't impact the search tech it impacted the button to
           | search similar under each image result when expanded.
           | 
           | Ruining the tech came years later.
        
         | pinot wrote:
         | GIS now includes screenshots autogenerated from YT videos.
         | Sometimes helpful but if I wanted to find a video I'd do that.
        
         | tiborsaas wrote:
         | Not sure what you are talking about, but it's still available
         | and it still works: https://imgur.com/a/u4864CK
         | 
         | I've just dragged a random image from my desktop and hit "all
         | sizes"
        
           | cyllek wrote:
           | An update on chrome replaced google image search with "Search
           | Image with Google Lens" in some instances
           | 
           | https://www.reddit.com/r/chrome/comments/rgcdbg/google_chrom.
           | ..
        
             | edm0nd wrote:
             | You can switch it back in the settings
        
         | dodobirdlord wrote:
         | Google Image Search has been getting regulated out of existence
         | by the EU for the last few years.
        
       | msluyter wrote:
       | It seems like we're approaching what I call the "dismal
       | equilibrium." This is the idea that any free site/service/app
       | eventually will have to monetize itself in order to remain free,
       | inevitably in a way that degrades the experience. Ads, typically,
       | "pay to win" for games, or perhaps even calls for donations for
       | public radio. An equilibrium is reached when further monetization
       | isn't possible without driving away users; quality is just barely
       | tolerable, hence, "dismal."
        
       | AtNightWeCode wrote:
       | I could live with all the nonsense SEO hacking results and the
       | ads if it worked. But today it is like it is misinterpreting
       | everything you put into it like some bad comedy movie.
        
       | aroberge wrote:
       | Up until a month ago, when I searched Youtube using the "latest"
       | filter, I could reliably get the latest videos uploaded that were
       | relevant to the search terms. Now, it shows a couple of recently
       | uploaded videos followed by many which are for weeks ago, while I
       | know that many more had been uploaded in the recent days.
        
       | matthewmorgan wrote:
       | Google isn't just indifferent to search, it's now hostile to it.
       | Removing visible dislikes from youtube being the main example.
        
       | sebastien_b wrote:
       | The thing that annoys me the most about Google's results is how
       | they're intent on giving you _any_ results, instead of actual
       | useful results. Too often I 'll type in something, and it'll give
       | pages and pages of results that aren't what I'm looking for.
       | 
       | For example: searched something that _" didn't have many
       | results"_ - this is indicated (but somewhat hidden) at the top of
       | the results, but isn't made visually obvious - well, I don't go
       | looking for that to know if the results were actually what I
       | searched for; if it gave me results, it's natural to assume the
       | results were actually relevant.
       | 
       | But instead, Google decides to be _absolutely less_ than useless
       | by giving me back a bunch of irrelevant results, instead of
       | simply _returning NO results_ because there were none.
       | 
       | This is the main reason I've completely given up on Google.
       | 
       |  _Edit_ : another annoyance is Google _altering_ your search
       | terms - _" searching for YXZ instead"_, or even worse,
       | _excluding_ some terms in the results (and having to later click
       | _" must include YXZ"_ which, again, is hidden within the
       | results). This is particularly infuriating when looking up API
       | terms.
        
       | mywaifuismeta wrote:
       | I have been appending reddit to my queries for 1-2 years now. I
       | agree with everything in the article, but I believe that the
       | whole AI trend had a larger negative effect on Google than more
       | ad optimization.
       | 
       | Just like the gmail effect, teams internally have been pushing to
       | integrate AI into search results. Not necessarily because it's
       | the best thing to do, but because someone needs to get promoted.
       | They can't just leave search as it is.
       | 
       | Of course, "best thing to do" is meaningless. What are the
       | metrics? Getting reliable metrics and running big A/B tests is
       | really hard if you have to measure fuzzy things like user
       | satisfaction instead of concrete metrics like CTR. But that's
       | really what's going on here. Initially, users may have been
       | clicking and interacting with results more, but after realizing
       | that those results are not actually what they wanted, or are SEO
       | spam (hello Medium), they become disillusioned and append reddit
       | to their query.
        
       | llaolleh wrote:
       | Another reason why is the Google founders have sailed into the
       | sunset. The founder ethos is gone when they founders are no
       | longer there.
        
       | [deleted]
        
       | bfrog wrote:
       | I miss the old school yahoo directory, in part because it seemed
       | to be curated by real people like a library would be. Or web
       | rings where there would be humans curating content. In a way,
       | Reddit is a crowd sourced content curation site with human
       | curated topics. No wonder I find almost everything I need there,
       | and Wikipedia.
        
       | smcin wrote:
       | _Google still gives decent results for many other categories,
       | especially when it comes to factual information._
       | 
       | Increasingly it doesn't. I posted a similar finding earlier
       | yesterday: _Google search relevance fail: result for "Africa
       | longitude"_ https://news.ycombinator.com/item?id=30337563.
       | 
       | - For that query, Bing's image results are much better, but the
       | #1 site hit is still the exact same SEO-manipulated auto-
       | generated e-ecommerce page, not any reputable reference source
       | like we might expect. And that is a basic query.
       | 
       | - I tried the query on Reddit, the results are a disorganized
       | jumble.
       | 
       | - So, the surprise winner on that query is... Bing. Or "none of
       | the above". Back to atlases and encyclopedias.
        
       | Matrixik wrote:
       | I would love to have search engine similar to Google (I search in
       | Polish and English, duckduckgo is no good for this, I tried) with
       | ability to have favourite pages. If there are result on any of
       | this pages from my search always show them in top 3. It should
       | not matter how old are this favourite pages are or when last time
       | they were updated or if they have low amount of reference links
       | to them. They are my favourite so show me results from them on
       | top. And they should still show in my results even if Google or
       | any search engine delist them for some boggus reasons from
       | default results (they are my favourite so I veted they are good
       | for me).
        
       | NoblePublius wrote:
       | Google is still the number one driver of users to my business --
       | by farrrr -- but non Google sources (mostly DDG) -- have more
       | than quadrupled in the last year.
        
       | brimble wrote:
       | The other day I was searching for a specific kind of jewelry and
       | realized I don't know of a search engine that can do what I
       | needed, which is to just _find good results_ for my search.
       | Searches for jewelry-related keywords triggered Google to go 90+%
       | ads, and their results (and other search engines ' results) were
       | so junked up with spam and the same couple sites over and over
       | that they were useless.
       | 
       | We're back to the Web needing a search engine.
       | 
       | [EDIT] I should add that the ads Google was showing me didn't
       | even do a very good job of showing me the _very specific_ kind of
       | thing I was looking for, even though there must be thousands of
       | stores around the world selling pieces that fit the keywords. The
       | ads were for jewelry, but most of them weren 't anything like
       | what I was trying to find. In this case an entire page of ads but
       | _all from different sites_ and _mostly the thing I was looking
       | for_ would have been better than nothing, but it couldn 't even
       | do that.
        
         | BakeInBeens wrote:
         | Some objects are more difficult to find but I use Google lens
         | to find products all the time assuming I have a picture.
        
         | discreditable wrote:
         | I know normal people would never use it but I sorely wish there
         | was a way for me to just grep the web instead of using "search"
         | as offered by Google et al.
        
           | jeffbee wrote:
           | You don't have anywhere near the disposable funds that would
           | be required to "grep the web" on your behalf.
        
             | demosito666 wrote:
             | One could argue that the initial trigram-based google
             | search is essentially "grep for the web" in terms of the
             | results it provides.
        
         | billbrown wrote:
         | I've found Brave Search[1] and Kagi Search[2] to be great
         | alternatives to Google. I know exactly the sort of thing you're
         | describing and both of them are a breath of fresh air in the
         | space.
         | 
         | [1] https://search.brave.com/ [2] Beta at the moment -
         | https://kagi.com/
        
         | Trung0246 wrote:
         | Usually I've search for "gemology terms" or "gem cut types"
         | first then I've mix and match those keyword until I get desired
         | result
        
         | visarga wrote:
         | They have the buyer ready to buy and still missed the sale
         | because they wanted to make a profit on ads. How ironic. And
         | this kind of experience probably turns a lot of buyers off from
         | using Google search.
         | 
         | We don't need your unrelated ads, we already know what to buy,
         | don't patronize us. We need help getting to the product page
         | from keywords. We need real reviews. We need a shopping
         | experience we can trust.
        
           | brimble wrote:
           | That was the craziest part to me. I was interested in _both_
           | products _and_ information, and despite deciding it was a
           | good idea to show me almost nothing but ads, they didn 't
           | manage to show me anything worth clicking for either purpose.
           | I was practically their ideal target for getting someone to
           | click an ad on purpose, and they still dropped the ball.
        
         | entropie wrote:
         | > We're back to the Web needing a search engine.
         | 
         | I feel like that this has not changed the last 20 years. Yes -
         | google was at some point like a miracle that seemed to solve
         | lots of problems around searching the www for information.
         | 
         | While google "refined" its search and monetarized it the web
         | still evolved and is evolving to something.. different. Many of
         | websites most people already know, competing around google top
         | rankings and ad revenue; there are even people dedicated to
         | "make $website more visible to the web (what they really mean
         | is google)" for lots of money while the real internet goes on
         | in the background.
         | 
         | We need more ways to search the web. We need lots of different
         | search engines that are competing and working together also.
         | The web is still young and no one really knows what it will be
         | in the future. (I fear it has to do with ads. Lots. Of. Ads)
        
           | mrkramer wrote:
           | >The web is still young and no one really knows what it will
           | be in the future.
           | 
           | My fear is that walled gardens might win in the future
           | because who guarantees you that websites won't move to
           | Facebook Pages, Facebook Groups, Slack and Discord channels
           | etc. Open web is weaker than ever just look at LinkedIn;
           | walled garden, throws you Register form in the face when you
           | try to access it and won't let anybody crawl or scrape their
           | content except Google who drives more traffic to their walled
           | garden.
        
         | _cs2017_ wrote:
         | Could you clarify what you mean by 90% ads? I would assume
         | there are always organic results right after the top 2-3 ads,
         | has this changed somehow?
         | 
         | Also you say the results were "all from different sites". Is
         | that a good or a bad thing? I imagine having too many results
         | from the same site would be less informative, no?
         | 
         | I'm very curious to try the same search query myself, but of
         | course I understand that it may not be something you'd want to
         | share.
        
         | CodeGlitch wrote:
         | Am I the only one who just skips the search engines and go
         | straight to the source? If I want factual information, I just
         | go to Wikipedia and use their search. If I want to shop I'll go
         | to respected online stores and again use their inbuilt search
         | feature.
         | 
         | Obviously I've just built up a list of good sites in my head
         | which I trust... Google search is good for discoverability if
         | you're new to the web I guess? Although in the old days that's
         | what web directories where good for:
         | 
         | https://en.wikipedia.org/wiki/List_of_web_directories
        
           | pkamb wrote:
           | It's much easier to type "searchterm" or "searchterm wiki" in
           | your web browser address bar and then click through to the
           | Wikipedia result than it is to first navigate to every
           | individual site and use their non-standard search bar.
        
             | MiddleEndian wrote:
             | I just have https://en.wikipedia.org/w/index.php?search=%s&
             | title=Special... bookmarked with the keyboard shortcut `w`
             | 
             | So `w fish` will produce `https://en.wikipedia.org/w/index.
             | php?search=fish&title=Speci...` which auto-forwards to
             | https://en.wikipedia.org/wiki/Fish
        
             | CodeGlitch wrote:
             | By my calculations it's one less click. Is that going to
             | save you that much in your lifetime to get you better*
             | results?
             | 
             | *better = more predictable in my case
        
           | 0xffff2 wrote:
           | > I'll go to respected online stores
           | 
           | ... such as? The only general-purpose online store available
           | to me is Amazon as far as I know, and I certainly wouldn't
           | call them respected.
        
           | StanislavPetrov wrote:
           | >If I want factual information, I just go to Wikipedia and
           | use their search.
           | 
           | Wikiepedia is a very good resource for a lot of things, and a
           | good jumping off point, but you shouldn't assume that you are
           | getting "factual information", especially when it comes to
           | hot button social or geopolitical issues.
           | 
           | https://www.craigmurray.org.uk/archives/2018/05/the-
           | philip-c...
        
           | forbiddenvoid wrote:
           | > Google search is good for discoverability if you're new to
           | the web I guess?
           | 
           | This is almost certainly not true. I don't think kids (who
           | make up the vast majority of 'new to the web') care about
           | using Google for discoverability. They'll use YouTube, Twitch
           | and Instagram to find things they care about. Google is for
           | answering questions, not finding new things.
           | 
           | And honestly, it's not generally that good at answering
           | questions.
           | 
           | Source: my 10-year old.
        
           | MattyRad wrote:
           | Wikipedia is the _perfect_ contrast to google search results.
           | 
           | - It contains 100% signal- no noise- and provides helpful
           | related links if you need more information.
           | 
           | - Pages are organized and _brutalist_.
           | 
           | - Every page has a steward who (thanklessly) keeps the
           | information accurate, up-to-date, and ad-free.
           | 
           | Contrast this to Google:
           | 
           | - 50-100% noise (depending on the query; more information
           | requires more queries and therefore less signal)
           | 
           | - SERP pages are disorganized and absolutely _riddled_ with
           | UX dark patterns (modals, banners, autoplaying video, etc).
           | Many pages with good info are over-styled /over-
           | javascripted/over-languaged, and finding the one or two
           | sentences you're looking for is a chore.
           | 
           | - One-off SEO spam plagues everything; ads and affiliate
           | links are pervasive. Stewardship is a waste of time.
        
             | NaturalPhallacy wrote:
             | > _- It contains 100% signal- no noise- and provides
             | helpful related links if you need more information._
             | 
             | This is not true anymore. From Wikipedia founder Larry
             | Sanger:
             | 
             | > _Wikipedia Is Badly Biased_
             | 
             | https://larrysanger.org/2020/05/wikipedia-is-badly-biased/
             | 
             | It's completely untrustworthy on anything remotely
             | political. Very, very mainstream narrative
             | compliant/reinforcing.
             | 
             | - Every page has a steward who (thanklessly) keeps the
             | information accurate, up-to-date, and ad-free
             | 
             | And many of them inject their personal biases.
             | 
             | For hard science stuff, math, and celebrities, it's pretty
             | trustworthy but as I said, anything remotely politicized
             | will always have the same slant.
        
             | zozbot234 wrote:
             | Wikipedia pages are not "owned" by anyone other than the
             | editors' community as a whole.
        
             | barbacoa wrote:
             | As people turn to Wikipedia for information the same
             | momentum that ruined Google is sure to follow. It's already
             | happened to Wikipedia pages that even tangentially touch
             | anything political. If you go on the talk pages you see a
             | slow motion battle between good faith editors that want an
             | encyclopedia of information with a neutral tone, vs bad
             | faith editors that want to use Wikipedia to represent their
             | idealogical narrative. It's even spilled over into
             | historical pages that don't carry the "correct" judgement
             | on the past.
             | 
             | https://www.wired.com/story/one-womans-mission-to-rewrite-
             | na...
        
             | MattyRad wrote:
             | It's probably worth noting that Wikipedia breaks character
             | occasionally and does the banner panhandling, intentionally
             | nosediving UX to put an ad front-and-center.
             | 
             | This is the behavior that should be penalized by search
             | engines- however difficult it is to quantify. Wikipedia is
             | some of the highest quality info on the internet, so they
             | should be able to afford the penalty themselves.
        
               | thorncorona wrote:
               | > It's probably worth noting that Wikipedia breaks
               | character occasionally and does the banner panhandling,
               | intentionally nosediving UX to put an ad front-and-
               | center.
               | 
               | They are asking for donations to fund their best-in-kind
               | _free_ project. I know ads aren 't popular on HN but if
               | you don't want ads, and you don't want a donation banner,
               | how do you expect sites to be funded?
        
       | cs702 wrote:
       | Some years ago, I read an autobiography by Jim Clayton, the
       | founder of mobile home manufacturer Clayton Homes, now a
       | Berkshire Hathaway subsidiary.[a]
       | 
       | One anecdote in the book stuck with me: In the early days of the
       | business, Jim kept getting pestered by salespeople from the
       | Yellow Pages, who told Jim he would benefit from advertising in
       | the Yellow Pages to attract new customers.[b] Jim decided to run
       | a test. He ordered and installed a new red phone in the office,
       | ordered a new phone number just for the red phone, and bought a
       | big ad in the Yellow Pages listing only the line that rang the
       | red phone. The ad ran for a year. No one ever called the red
       | phone. Jim never again spent a cent advertising on the Yellow
       | Pages.
       | 
       | By then, the only consumers and businesses who actually searched
       | the Yellow Pages for products and services were those who didn't
       | have a choice, e.g., out-of-towners needing a plumber who
       | couldn't get the name of a trustworthy plumber from a trusted
       | neighbor.
       | 
       | As regards Google, as its search results and rankings become less
       | _trustworthy_ , more and more people will stop using them to find
       | products and services. Other platforms will benefit, like Reddit.
       | And advertisers will follow, as always.
       | 
       | --
       | 
       | [a] https://www.amazon.com/First-Dream-Jim-
       | Clayton/dp/0972638903...
       | 
       | [b] The Yellow Pages were in essence a low-tech printed-paper
       | version of the search business. Businesses paid to advertise in a
       | thick yellow book, and consumers and businesses searched the
       | index of that book to find products and services. See
       | https://en.wikipedia.org/wiki/Yellow_pages
        
       | honkycat wrote:
       | The other day I was trying to find a good website for MTG
       | deckbuilding on google.
       | 
       | It was so astrotufed. I could not find anything other than
       | blogspam.
        
       | gorbachev wrote:
       | It feels like Google has transitioned the same way as news has
       | transitioned to entertainment, just 20 - 30 years later.
       | 
       | They found, just like TV executives, that there's more money in
       | shoveling drivel to masses, than actual information to a few.
        
       | softwarebeware wrote:
       | Some really good thoughts here. I'll summarize the ones that hit
       | me:
       | 
       | - "Why are people searching Reddit specifically? The short answer
       | is that Google search results are clearly dying. The long answer
       | is that most of the web has become too inauthentic to trust."
       | 
       | This is it for me exactly. I search for the following kinds of
       | things on Reddit exactly because results on other sites aren't
       | trustworthy: Reviews are secretly paid ads. The "best" recipe for
       | pancakes is only what's trending on instagram right now. The
       | latest conditions on mountain bike and hiking trails are being
       | shared inside communities like Reddit but not on the web. The
       | same for trending programmer tools.
       | 
       | - "It is obvious that serving ads creates misaligned incentives
       | for search engines..."
       | 
       | What I'm shocked by is that Google somehow maintained a balance
       | on this for so long. Well, at least a good enough balance that
       | people still use it primarily.
       | 
       | - "Google increasingly does not give you the results for what you
       | typed in. It tries to be "smart" and figure out what you "really
       | meant" ..."
       | 
       | This is the most annoying behavior because I really mean what I
       | write.
       | 
       | - "There's a fun conspiracy theory that popped up recently called
       | the Dead Internet Theory..."
       | 
       | I hadn't heard of this. Now that's some sci-fi level of
       | conspiracy but in today's world it seems totally plausible.
        
         | acchow wrote:
         | I wish Google would offer two different search products, one
         | assuming Google-fu, and one not.
        
         | dheera wrote:
         | As soon as Google removed Wikipedia as the first result of
         | everything they started dying.
        
           | Klonoar wrote:
           | Except Wikipedia has a reliable place on the page, if a
           | Wikipedia entry exists... they never _removed_ it, just
           | _moved_ it.
           | 
           | This is the least of the issues with Google.
        
         | steve_adams_86 wrote:
         | There's something sad and ironic about using Google to search
         | Reddit. One, I mostly dislike using Reddit - I only want to see
         | specific discussions very occasionally. Two, what is the state
         | of the internet if I have to use the best search engine to find
         | content on a website I mostly dislike? Haha.
        
           | cableshaft wrote:
           | Reddit's search engine is kind of crap (not terrible, but
           | also not great). That's why I use Google for Reddit, to have
           | a better Reddit search experience.
           | 
           | I figured that's why it's so high, is Reddit's UX keeps
           | slowly getting worse so the best way to find stuff on Reddit
           | is by searching outside of it.
        
         | dkonofalski wrote:
         | Based on some of the April Fools' Day experiments that Reddit
         | has done in the past, I'm not sure why you wouldn't have the
         | same hesitation and mistrust of Reddit posts and comments. So
         | much of the content, even on Reddit, is made by bots or copied
         | by bots from older, legitimate user-generated content.
        
           | [deleted]
        
         | judge2020 wrote:
         | > This is the most annoying behavior because I really mean what
         | I write.
         | 
         | Tons of people don't, though. They type whatever unprocessed
         | half-second thought they have into Google and expect Google to
         | lead them to the water, even if they're tugging and trying to
         | go in the completely wrong direction. Google has optimized for
         | working 'most of the time' for 'the most people', and that
         | means striving for fixing the complete word soup of search
         | results people type in.
        
           | ultrarunner wrote:
           | This used to be solved by allowing queries like `Class
           | Inheritance +ruby' to require results to include "ruby". They
           | killed this for Google+ by changing it to quotes, so `Class
           | Inheritance "ruby"' but now they interpret even those. When I
           | use Google, which is less and less, I am not looking for a
           | fight with a computer to express my intent, I'm looking for
           | the answer to a question. That never seemed to be an issue
           | until recently.
        
             | dannysullivan wrote:
             | I work for Google Search. If you put a word or a phrase in
             | quotes, we will only find things that have that exact word
             | or phrase. Nothing has changed in this. When it happens
             | that people feel it fails, it's often that they don't
             | realize we've matched that word or phrase appearing in ALT
             | text or text that's appearing in a less visible part of the
             | page -- or in a few cases, the page might have changed
             | since we indexed it.
        
               | artdigital wrote:
               | This is not the case in my experience. I type a query
               | with some parts in quotes and often get lots of results
               | that have in small letters at the bottom something along
               | the lines of "does not include <word in quotes>", with no
               | in bold highlighted part showing the phrase in the page
               | context. This was not the case in the past and google
               | made sure the word I put in quotes is absolutely
               | mentioned somewhere
               | 
               | I'm guessing this happens when there are less results
               | matching my phrase
        
               | dannysullivan wrote:
               | I would love if you or anyone who ever has this happen
               | can share an example, if you're comfortable doing so.
               | We'll debug. But if you quote something, we shouldn't
               | show anything but that which matches the quoted material.
               | 
               | Now, if you quote something and put in other non-quoted
               | words, then we'll look for stuff that matches the quoted
               | part and the other things are optional. So when you see
               | that strikeout message, it means basically "We found this
               | page that has the exact words you quoted, and it probably
               | has one or more of the other words or related words you
               | didn't quote, but heads-up, it doesn't have one of those
               | non-quoted words at all."
               | 
               | And we do this because sometimes there might be a useful
               | page that doesn't contain all of your optional non-quoted
               | words.
               | 
               | Totally agree it would help if we did a better job
               | bolding the sections of a page where the quoted terms
               | apply. Often we do, but sometimes the snippeting won't
               | include them if there's better text to describe the page
               | overall. But we're looking at maybe improving here.
        
               | vdqtp3 wrote:
               | > If you put a word or a phrase in quotes, we will only
               | find things that have that exact word or phrase.
               | 
               | I'm sorry to tell you, but this is flat wrong. I
               | commented[1] about this a few months back with a random
               | phrase as an example. I see it often in my day to day
               | also.
               | 
               | [1] https://news.ycombinator.com/item?id=29424094
        
               | primax wrote:
               | I'm sorry but this has absolutely changed. I'm not sure
               | why but quite often we are suggested results in queries
               | that ignore quotes. The engine is even telling us that if
               | omitted those terms.
               | 
               | We don't have control over this and it's very
               | frustrating.
        
               | dannysullivan wrote:
               | We haven't changed anything. Promise. Honest. Not at all.
               | But we definitely want to look into any cases where
               | people feel this isn't working, so actual examples (if
               | people are comfortable sharing) will really help.
               | 
               | What you're talking about is probably a case where
               | there's a quoted word or phrase as well as other words
               | that aren't quoted. In such a case, we're going to
               | absolutely look for content that matches the quoted
               | parts. That's a must. The other words, we'll look for
               | them, but we'll also look for related words and
               | sometimes, we might find content that doesn't match one
               | of them.
               | 
               | Because those other words aren't quoted, we'll tell you
               | if we find a match that seems helpful but doesn't contain
               | those non-quoted words. That's what the message is about.
               | But it should never be telling you we omitted a quoted
               | word or phrase because we won't -- with one exception.
               | 
               | If there's literally nothing on the web we know of that
               | matches a quoted word or phrase, then we're not going to
               | show anything at all and say we couldn't match any
               | documents.
        
             | siliconescapee wrote:
             | I don't have any recent information on how google search
             | works, but years ago it looked at the expertise level of
             | the searcher. So newbies received newbie results, advanced
             | searchers received advanced results (and more visibility
             | into filtering functionality). Today... they're hiding the
             | advanced features and also seem to be reducing
             | personalization of results to save compute resources. It's
             | horrible.
             | 
             | You: Class Inheritance +ruby Google: searching for "cash
             | inheritance..."
        
               | dannysullivan wrote:
               | I work for Google Search -- we never operated like this.
               | We don't know that someone is somehow a "newbie" vs and
               | "advanced" searcher and change (nor did change) the
               | results somehow.
        
           | mcv wrote:
           | But isn't Google supposed to know everything about us by now?
           | Surely they know who types correct search queries and who
           | keeps making typos?
        
           | userbinator wrote:
           | A less charitable interpretation --- and unfortunately one
           | that could be true --- is that Google does _not_ want you to
           | think. It wants to keep you stupid because it 's easier to
           | deceive those who can't think and bend their thoughts in the
           | direction that gives G more $$$. I'd say it's not merely
           | optimising for the stupid; it's actively encouraging it. It
           | wants to be your brain, control your thoughts and life.
        
           | emodendroket wrote:
           | I honestly find it pretty helpful. You can type "russian
           | murder painting" into Google and it will come up with Ivan
           | the Terrible and His Son. All that hinting may be annoying if
           | you know exactly what you wanted, but I'm not a specialist in
           | everything I ever search for.
        
             | mcv wrote:
             | What would be nice is if you could toggle this behaviour.
             | Sometimes I know exactly what I'm looking for, sometimes I
             | don't. Assuming I never do is at least as silly as assuming
             | I always do. Just give me the option.
             | 
             | I am frankly baffled that after all this focus on
             | "personalised search", they still don't actually allow you
             | to personalise your search like that.
        
             | kelnos wrote:
             | Then again, both DuckDuckGo and Kagi also give that result
             | for that search phrase. As well as being more generally
             | useful for more specific searches as well.
        
           | Tempest1981 wrote:
           | Right. Feels like it's optimized for common voice queries, in
           | sentence form. They've sacrificed technical/HN users to focus
           | on this.
        
             | lubujackson wrote:
             | Ask Jeeves is back, baby!
        
             | [deleted]
        
           | beerandt wrote:
           | No, because they broke quotes. That's going out of the way to
           | try and tell me what I think.
        
           | MattGaiser wrote:
           | Yep. How many bug reports are useful vs how many are "the
           | button didn't work"?
           | 
           | Google is optimizing for that.
        
           | robbedpeter wrote:
           | Google has optimized to whatever sequence of behaviors
           | achieves the most profit. The search results are not chosen
           | for utility to the user but as nudges in a cycle of influence
           | intended to drive you to attend to an ad, purchase something,
           | or consume particular content.
           | 
           | They should not be engaged in non-consensual manipulation of
           | social or political behaviors, and the ethics of market
           | manipulation at scale through advertisement are far from
           | clear.
        
             | samhw wrote:
             | Advertising is not 'market manipulation':
             | https://en.wikipedia.org/wiki/Market_manipulation. This
             | dialect of 'Substackspeak' is starting to feel like SEO for
             | HN readers.
        
               | robbedpeter wrote:
               | Market cornering is classic market manipulation. Google
               | uses every asset at their disposal to maintain their 98%+
               | death grip on the search markets. The list of competitors
               | bought, stifled, legally crushed, or absorbed is probably
               | endless. The search market is thoroughly cornered.
               | 
               | I used the phrase intentionally and specifically.
               | Advertising isn't always market manipulation, but it can
               | be and is used to that purpose.
               | 
               | Google uses advertisement and content "curation" to
               | manipulate consumers. This results in product preference,
               | purchasing behavior, and market conditions favorable to
               | Google and/or unfavorable to Google's competition. This
               | includes siloing consumers in political bubbles and
               | manipulation of narratives through the deliberate
               | selection, order, and pacing of content exposure based on
               | the intent of Google's shotcallers.
               | 
               | The reinforcement cycles inherent to their algorithms are
               | used to manage the information made available to vast
               | numbers of people, with highly detailed behavioral
               | profiles used to achieve behavioral outcomes, whether
               | it's buying something, voting, or preferences for or
               | against particular policies or candidates.
        
               | bduerst wrote:
               | Yeah, the phrase they should have used is "influencing
               | the market" rather than the technical economic term.
               | 
               | Of course, _influencer_ means something different now
               | too.
        
               | selfhoster11 wrote:
               | I use market manipulation to mean just that, someone
               | manipulating the market in whatever way. I'm not familiar
               | with the legally-oriented meaning of this term.
        
           | arketyp wrote:
           | This is very helpful if I search for a name I didn't quite
           | pick up or don't know how to spell, or if I only remember
           | fragments of a quote or topic, then I just blurt out my
           | stream of consciousness and Google will mostly point me in
           | the right direction. That being said, I wish I could
           | explicitly tell Google to treat my query more literally.
           | Ideally you would be able specify the search query in some
           | kind of grammar. They have these kinds of prompt mechanics
           | for GPT3, so I doesn't seem too unrealistic, even if it's all
           | ML nowadays.
        
             | KaoruAoiShiho wrote:
             | You can though, put quotes around it.
        
               | mtizim wrote:
               | As per the article, not anymore
        
               | layer8 wrote:
               | Google still decides to interpret that however they like.
               | Even the verbatim option in Search Tools doesn't always
               | help.
        
               | amptorn wrote:
               | That's stopped working! Google is just ignoring them from
               | time to time now. Did you even read the article?
        
               | bambax wrote:
               | I read the article, and the HN comment it links to, but
               | didn't find an example in either, and it doesn't match my
               | experience. Does someone have a concrete example when
               | using quotes results in pages not containing the search
               | terms?
        
               | dannysullivan wrote:
               | I work for Google Search, and as I shared elsewhere,
               | quoting still works. It really does. If you or anyone
               | finds an example where you believe it doesn't, please let
               | me know, and we'll debug. Typically the reasons people
               | believe it is not working is because:
               | 
               | 1) text appears in ALT text 2) text is not readily
               | visible on a page (maybe in a menu bar or small text) 3)
               | there's punctuation ("dog cat" will match "dog, cat" 4)
               | page has changed after we've indexed it (so view the
               | cached copy, if available)
        
               | bambax wrote:
               | I believe you! (see my other comment in response to the
               | original one).
               | 
               | But it seems people don't (my original comment is being
               | heavily downvoted because of this). And although they
               | can't submit even _one_ example, the fact that they don
               | 't believe you is obviously a symptom of a bigger
               | problem.
               | 
               | For some reason, Google is losing the trust of power
               | users.
        
               | adamc wrote:
               | I've hit this many, many times, but I'm not sure I can
               | easily reproduce it. Tends to happen when there are more
               | search terms, in my experience.
        
               | allochthon wrote:
               | It's definitely happened from time to time in my
               | experience. If I had to guess, Google PMs really don't
               | like blank search result pages.
        
               | bambax wrote:
               | I just checked again. Here's what I get:
               | 
               | - no results with or without quotes:                   No
               | results containing all your search terms were found.
               | 
               | - few results with quotes, not more without quotes:
               | Your search did not match any documents.              It
               | looks like there aren't many great matches for your
               | search         Tip: Try using words that might appear on
               | the page you're looking         for. For example, "cake
               | recipes" instead of "how to make a cake."
               | 
               | - no results with quotes, but results without quotes:
               | Google says that the search with quotes didn't find
               | anything, and that they searched without quotes instead.
               | 
               | I have yet to find any instance where Google corrects the
               | inside of quotes without any warning.
        
               | flyinghamster wrote:
               | I noticed that years ago, and it was one of my first
               | frustrations with Google - the first inkling that the big
               | G had jumped the shark.
        
               | rurp wrote:
               | Google has been regularly ignoring quotes for at least 5
               | years, probably longer. That was one of the biggest
               | factors for me dropping it as my main search engine.
        
             | robotresearcher wrote:
             | > Ideally you would be able specify the search query in
             | some kind of grammar.
             | 
             | The query syntax:
             | 
             | https://support.google.com/websearch/answer/2466433?hl=en
        
             | dannysullivan wrote:
             | I work for Google Search. We have several ways for you to
             | do this. The easies is to put quotes around a word or a
             | phrase that you absolutely, positively want to be present
             | in content retrieved. And yes -- it still works. It really
             | really does, but if you or anyone finds an example where
             | you believe it doesn't, please let me know. We'll debug it.
             | The reasons people sometimes think it's not working is
             | because the text appears in ALT text, or it appears in text
             | that's not readily visible on a page (maybe in a menu bar
             | or small text), or there's punctuation ("dog cat" will
             | match "dog, cat") or sometimes a page has changed after
             | we've indexed it (so view the cached copy, if available).
             | You can also use verbatim mode from the toolbar so that we
             | search for only the exact words you provide.
        
               | boatsie wrote:
               | I don't think op meant it literally, but the fact that
               | the results are so keyword stuffed that despite
               | "appearing" on the page they are actually irrelevant to
               | the page and thus useless.
        
               | johnny22 wrote:
               | why can't verbatim mode be combined with time frame
               | limits?
        
               | dannysullivan wrote:
               | You should be able to. I can. Tools, then change All
               | results to Verbatim. Then change Any Time to one of the
               | presets of custom range.
               | 
               | Or just quote the words in regular mode then use our
               | before/after commands: https://twitter.com/searchliaison/
               | status/1115706765088182272
        
           | reaperducer wrote:
           | _Tons of people don 't, though_
           | 
           | Do they? I see this stated all the time, with no references.
           | 
           |  _They type whatever unprocessed half-second thought they
           | have into Google and expect Google to lead them to the water_
           | 
           | Perhaps if Google didn't try to fix things for people, they
           | would be more thoughtful with their searches.
           | 
           | Take away the junk food, and people will resort to real food.
           | The same way some cities limit parking at big events so that
           | people have to take mass transit. It's for their own good,
           | but they have to be shown the way.
           | 
           |  _Google has optimized for working 'most of the time' for
           | 'the most people_
           | 
           | This may be Google's goal, but it hasn't happened yet.
           | 
           | I don't have very many friends or acquaintances in the tech
           | bubble, so I base my observations around real people in the
           | real world. More and more they're giving up on Google
           | entirely.
           | 
           | Their primary search engines these days seem to be Instagram,
           | Pinterest, Etsy, Amazon, and other non-Google sources.
           | 
           | When I ask someone why they're searching Amazon reviews for
           | tech support information, they tell me because it's not on
           | the web. That's Google's failure.
        
             | tdeck wrote:
             | > Their primary search engines these days seem to be
             | Instagram, Pinterest...
             | 
             | Why would someone want to search Pinterest? Every time I've
             | gotten a search result to Pinterest it's been some scraped
             | image completely and frustratingly devoid of the context I
             | was originally searching for. Pinterest is one of the worst
             | offenders on the web.
        
               | charcircuit wrote:
               | Because if you want to find an image pintrist hosts many
               | images.
        
             | freediver wrote:
             | > Take away the junk food, and people will resort to real
             | food.
             | 
             | Many people already resort to real food, even with plenty
             | of junk food around.
             | 
             | "Problem" is unfortunately, that it comes at a price, that
             | many are simply not ready or able to pay.
             | 
             | Who should step in is a good question, and probably
             | governments should make access to information a right and
             | have high quality public service available (in this case a
             | public web search engine). Public libraries used to fulfill
             | this role for centuries.
        
               | mejutoco wrote:
               | Probably junk food should be taxed (as alcohol is) for
               | the related health externalities.
        
             | Mezzie wrote:
             | > Perhaps if Google didn't try to fix things for people,
             | they would be more thoughtful with their searches.
             | 
             | As someone who's been a public librarian, I can tell you
             | that is not how people work.
        
               | ako wrote:
               | You can only be thoughtful with your search if you know
               | what you are searching for. But oftentimes i'm not really
               | certain what i'm looking for, or i don't know the exact
               | terminology that should be used, so i'll just enter some
               | related terms, in the hope that google leads me in the
               | right direction.
        
               | Mezzie wrote:
               | At the minimum.
               | 
               | A truly thoughtful search requires an understanding of:
               | 
               | - What you're searching for, which as you mention means
               | terminology and knowing that information exists. (If you
               | don't know that there's a country called Burkina Faso,
               | it's never going to occur to you to search for its
               | capital)
               | 
               | - How each of your search tools works, its benefits and
               | drawbacks. It's similar to selecting a programming
               | language or framework: If I need to know a holiday date
               | (e.g. I can never remember when the fuck President's Day
               | is), I'll Google it because that's something even a
               | normal person would notice if they screwed up. On the
               | other hand, when I'm looking for current events
               | information, I use a search tool that specializes in news
               | searches for journalists and researchers because I don't
               | want my search results biased by what Google thinks I
               | want to see.
               | 
               | - The domain in which you're searching, so you can
               | evaluate what the search tools provide for you and use
               | the tools iteratively.
               | 
               | - Your own abilities and desires, which requires self-
               | knowledge. A search is only a success if it produces
               | something _helpful_ to the searcher, and something they
               | can 't understand or won't use = not a successful search
               | 
               | - What information is and is not available. It sounds
               | like a silly thing, but this is how a lot of scams work:
               | They're testing for people who lack a certain subset of
               | common knowledge. For example, I've seen articles talking
               | about local elections that imply nefarious intent behind
               | some information not being provided online, and they're
               | obviously written by people who don't commonly work with
               | local election data. Because if they did, they'd know
               | that when working with local election data, the default
               | is 'idk we have it in a file cabinet or on a computer
               | somewhere'.
               | 
               | Search is HARD and Google has figured out one tiny, tiny
               | part. It's just the part that was the easiest to build
               | with what they had and that was easiest to monetize.
        
           | some_furry wrote:
           | Here's a perfect example of this phenomenon.
           | 
           | https://archive.md/wwMY3
           | 
           | https://www.google.com/search?q=how+old+is+linux&oq=how+old+.
           | ..
        
             | [deleted]
        
             | dannysullivan wrote:
             | Fortunately, most of those web results give a pretty good
             | rundown on the history of Linux. But yes, this is weird!
             | I'll get it looked at.
        
           | narag wrote:
           | That's like speaking to little children, that are learning to
           | talk, reproducing their errors. Some adults believe that it's
           | cute, but it's idiotic, confuses the babies and make their
           | progress more difficult and slow.
        
             | iainmerrick wrote:
             | I don't think this means anything for the point you wanted
             | to make about search results, but please note you're
             | exactly wrong about baby talk! It's not a good analogy.
             | 
             | Baby talk (or CDS, child-directed speech) helps engage
             | their attention and provides valuable feedback. Kids who
             | experience less CDS develop language more slowly.
             | 
             | See https://en.wikipedia.org/wiki/Baby_talk
             | 
             | (I heard about this research a number of years ago.
             | Although I must admit, now I wonder if it's affected by the
             | science reproducibility crisis!)
        
               | brimble wrote:
               | N = 3, we intentionally never baby talked to our kids,
               | and spent a lot more time reading them novels and other
               | things without pictures or simplified language than (I'd
               | guess) most people do (we did also do plenty of picture
               | books), and their language development was in all three
               | cases _way_ ahead of schedule.
               | 
               | Could just be luck (well, genetics, probably) I guess.
               | Maybe they'd have developed even faster if we'd used baby
               | talk. One shitty thing about parenting is it's really
               | hard to tell what helped, what hurt, and what didn't
               | matter at all.
        
               | nsxwolf wrote:
               | Yeah, I'm not capable of baby talk. Too weird. I have
               | always talked to my kids like they were adults. They seem
               | fine.
        
               | flatiron wrote:
               | I did goo goo gaa gaa for the first 6-8 months since you
               | can tell there's really nobody home up there yet and it's
               | cute and engaged my other kids to play with the youngest.
               | But yes. Mine seem fine as well so I doubt CDS is going
               | to make/break a human being.
        
               | KerrAvon wrote:
               | I did this as well with the same results (but also have
               | reason to believe genetics played a major part). But I'm
               | not sure we're optimizing for the right thing. I'm far
               | from convinced that accelerated language development is a
               | good thing. I think development may suffer in other
               | areas.
        
               | db65edfc7996 wrote:
               | >...their language development was in all three cases way
               | ahead of schedule.
               | 
               | I would put a lot more of it to having (seemingly)
               | engaged parents. Even a backwards strategy enacted by a
               | loving parent who is consistently trying their best is
               | likely to outperform the result that most can manage
               | (owing to time/money/education/etc).
        
               | rdtsc wrote:
               | That is my belief as well: being there, listening,
               | interacting lovingly, paying attention is overwhelmingly
               | more important than a particular technique.
        
               | gwd wrote:
               | I've never baby-talked to our son, but I do coach him to
               | say things that are within (or almost) within his
               | speaking capabilities. So for instance, this evening we
               | were reading The Gruffalo, and he pointed to the fox and
               | said, "Fox eat!" I said, "The fox wants to eat the
               | mouse?" He said, "Yeah!" So I tried to coach him to say
               | "Fox eat mouse". He got as far as "Fox eat there"; maybe
               | he'll get to "Fox eat mouse" in a week or two.
        
               | narag wrote:
               | _...but please note you're exactly wrong about baby
               | talk!_
               | 
               | But, but... I didn't say anything about baby talk!!
               | 
               | The definition in that Wikipedia page is about something
               | completely different: exaggerating intonation.
        
             | cptaj wrote:
             | I think this has proven to be false.
             | 
             | Fathers descend to "baby talk" when the child is learning
             | and slowly bring them up to par instead of trying to just
             | force perfect talk from the start. They do this
             | instinctively.
             | 
             | There's some great comments on this from salman khan, I
             | think. He recorded the first years of his kid's life at
             | home and documented this phenomenon
        
             | recursive wrote:
             | It's not idiotic if it's what the people (generally) want.
        
               | dylan604 wrote:
               | You think the baby really wants to hear googoo gaagaa?
               | Now, they are trying to say "I'm hungry. Feed me!" Babies
               | must look at adults doing the googoo gaagaa, and think to
               | themselves that these adults are absolute morons.
               | 
               | The sites that Googs returns are basically the internet's
               | version of googoo gaagaa. I look at the websites
               | returned, and often think that the site's owners must be
               | morons. Useless drivel clearly designed to game the Goog
               | search results. I think think about how moronic it is
               | that Googs allows this.
        
               | recursive wrote:
               | "Googoo gaagaa" sounds like happy baby babble to me. Mine
               | would more like "waaaaaaaAAAAaahhh" when they were
               | hungry.
               | 
               | Congratulations on recognizing the true morons.
        
               | kuboble wrote:
               | In my experience waaaaaaaAAAAaahhh meant wet diaper or
               | something hurts. Leeeeeah, leeeaaaahhh was being hungry.
               | Phonetically is similar to the beginning of a polish word
               | mleko (milk)
        
               | narag wrote:
               | _You think the baby really wants to hear googoo gaagaa?
               | Now, they are trying to say "I'm hungry. Feed me!"_
               | 
               | I suspect they know the sound they want to make but they
               | don't know how to articulate it. They make an
               | approximation and we can encourage them repeating the
               | correct version, so they realize we understood what
               | they're trying to do: "you're half way" but repeating
               | their approximation is misleading.
        
               | iainmerrick wrote:
               | Most people don't literally say "goo goo ga ga" to
               | babies; what they actually do is echo babies' nonsense
               | sounds back at them.
               | 
               | I subscribe to the theory that this helps babies
               | understand what they sound like, and therefore helps them
               | learn how to produce the sounds they want.
        
           | datavirtue wrote:
           | I see what you are saying but it seems to me that it used to
           | do a much better job at that. These days I feel like I'm
           | fighting the search engine constantly and it is certainly not
           | magically finding what I want anymore. It feels like some
           | crusty unmaintained tool that I have to know how to use.
        
           | cml wrote:
           | A single mediocre experience optimized to work 'most of the
           | time' for 'most people' is quite contrary to the narrative
           | that has made Google such tremendous amounts of money ("let
           | us surveil you so that you can have a more personalized
           | experience") though, isn't it?
           | 
           | Given all of the data collected about Google users, ought not
           | one of the applications of that data be some way to give
           | users specifically what they are searching for if their past
           | behavior suggests that they mean what they type? Couldn't the
           | "search only for <exact query>" option be a very good data
           | point on making that determination automatically, or enabling
           | a user setting for "give me exact results based on what I
           | actually typed by default"?
           | 
           | It seems possible to me that this behavior has more to do
           | with the value of ads for "big" keywords than with (poorly)
           | inferring user intent.
        
             | joe_the_user wrote:
             | _Given all of the data collected about Google users, ought
             | not one of the applications of that data be some way to
             | give users specifically what they are searching for..._
             | 
             | You're missing what "personalization" has come to really
             | mean. It means knowing enough about the user to give them
             | an experience you can profit from and which they will
             | accept. If there isn't something you can expect profit
             | from, there's no reason to give them anything.
        
             | the_other wrote:
             | Wouldn't it be remarkable if we found out that personalised
             | advertising actually earned less than just auctioning off
             | the obvious big keywords?
        
               | ThalesX wrote:
               | I worked for a healthcare recruitment company in a
               | capital city with some large hospitals and a number of
               | universities. I can't for the life of me understand why
               | they chose to spend so much money on trying to track
               | healthcare professionals online when they could just
               | advertise it on-premise where they actually hang out.
        
             | svachalek wrote:
             | I have a sense that this is the dirty little secret of the
             | spyware advertising industry, personalization just isn't
             | that great. Yeah, putting you into a male or female bucket,
             | parent or child, homeowner or renter, that's worth a little
             | bit. But, to find out your name and address and search
             | history and how long your last bowel movement took, just to
             | deliver an ad that's theoretically hyper-optimized to make
             | you buy something... I just don't believe it.
             | 
             | I don't believe that it's worth anything near what they are
             | charging for it, except perhaps in the case of politics,
             | which has always been an extremely efficient use of money.
             | And even then, it's not worth a tiny fraction of the real
             | cost it has to society.
        
               | sbcd wrote:
               | >I have a sense that this is the dirty little secret of
               | the spyware advertising industry, personalization just
               | isn't that great.
               | 
               | Personalized adverts and recommendations can be
               | incredibly, horrendously dumb.
               | 
               | Here's what I see when I hit amazon's homepage at the
               | moment : A "buy once again" column that features blackout
               | curtains I bought 3 months ago (no, curtains don't need
               | to be replaced every months, amazon.), USB cables I
               | bought multiples of in the same time frame, a wireless
               | charger (I already bought two before). An entire line
               | dedicated to showing me backpacks (I bought one less than
               | a year ago) An entire line dedicated to headphones (I
               | recently bought wireless IEMs) An entire line dedicated
               | to watches (same)
               | 
               | I don't get it. Supposedly the best and brightest work at
               | firms like amazon and google to brainwash us to buy
               | stuff, but classic, random, non-targeted advertisement is
               | more likely to make me discover products I'd buy than
               | targeted advertisement because the latter only shows me
               | things after I don't need to buy them anymore!
               | 
               | Here's what I would expect actually intelligent targeted
               | advertising to do : After buying a smartphone, recommend
               | accessories (cases, screen protectors, USB-C dongles,
               | chargers, whatever) Here's what targeted advertisement
               | actually does : show me smartphones ads everywhere I go
               | after I already selected and BOUGHT a smartphone. No, I
               | don't need to buy another smartphone weeks after a recent
               | replacement, amazon!
               | 
               | The same sort of phenomenon can happen after google locks
               | on searches I did to buy something. I can't wait to see
               | the internet advertisement industry crash and burn, it's
               | overvalued nonsense.
        
               | ryanbrunner wrote:
               | I think the fact that most recommendation algorithms have
               | seemingly converged on what seems like a really poor and
               | naive implementation - fixation on very recent activity -
               | shows that the sort of deep personalization touted is
               | mostly BS.
               | 
               | Both YouTube and Amazon heavily personalize by
               | recommending primarily the 3-4 things that I've
               | interacted with in the very recent past.
        
               | charcircuit wrote:
               | This is not true. For example every time Summoning Salt
               | uploads a video, which happens every few months, it will
               | show up on my recommend feed because YouTube knows I'm
               | willing to watch their ~1 hour documentaries even though
               | I'm not subscribed to them.
        
               | sdoering wrote:
               | This could (probably isn't) be a very quick
               | implementation with a heuristic like 'if percentage of
               | viewed videos from channel x (essentially per channel
               | viewed) > threshold ==> show new video from channel x on
               | homepage next time user appears.
               | 
               | Make it fancy and use a multi armed bandit and call it
               | machine learning/AI/data science.
        
               | fomine3 wrote:
               | I believe YouTube recommendation is most well working
               | one, so some people getting into echo chamber.
        
               | IMSAI8080 wrote:
               | I think you're right. I'd like to see an analysis of the
               | effectiveness of personalised advertising based on
               | tracking versus ads based purely on local context. The
               | latter being if you're on a web page about birds then you
               | get ads for bird seed and bird houses. No tracking
               | involved.
        
               | suzzer99 wrote:
               | It works great for negative political ads though.
        
               | Kye wrote:
               | It's always fun watching an ad system try to figure out
               | nonbinary people. Spotify ads can't decide whether I'm a
               | successful businessman or Spanish-speaking housewife.
        
               | adamc wrote:
               | It can have this problem even if you are not nonbinary.
               | Buy a few toe rings and have it decide you're a woman...
        
               | Brian_K_White wrote:
               | Here's another less harmless aspect of that:
               | 
               | Something about my actual interests and activity
               | apparently makes youtube think I'm into Fox news and all
               | the crazy shit found there.
               | 
               | Now, who else has this same value judgement about me?
               | This assessment that I neither declared for myself nor
               | even ratified.
               | 
               | It's annoying but ultimately harmless that youtube shows
               | me conservative wackjob stuff.
               | 
               | But is that same profile in someone else's database that
               | marks me as someone to watch or something? Does it affect
               | my insurance rates, my liklihood to get extra scrutiny
               | when travelling, my ability to purchase or register a
               | firearm, my access to jobs that might be extra sensitive
               | or responsible, basically any of the things where someone
               | either private or the state does any sort of background
               | or credit check on you for any reason, and there are
               | really many of those when you think a out it.
               | 
               | I'm guessing, today, it's probably not really affecting
               | my life in any real way, but, there is no way it makes
               | any sense to say that will still be true tomorrow.
        
               | Kye wrote:
               | There was that infamous case of a retailer figuring out
               | someone was pregnant before they did based on what they
               | were buying and mailing a customized flyer...to their
               | dad's house. I don't remember the exact situation, but it
               | probably wasn't the only incident.
        
               | foxfluff wrote:
               | It's always fun checking Google's ad settings and seeing
               | what they think I'm into.
               | 
               | Apparently now I'm into baseball, flowers, boating,
               | celebrities, country music, credit cards, geology, event
               | ticket sales, fishing, and windows OS. Among a couple
               | hundred other things. It even gets some rather basic
               | facts (marital status, company size, education) wrong. I
               | seriously wonder how they generate this profile?
        
               | tomrod wrote:
               | > I seriously wonder how they generate this profile
               | 
               | Poorly!
        
               | hnburnsy wrote:
               | Check your Google ad settings here...
               | 
               | https://adssettings.google.com/
        
               | mcv wrote:
               | There's not a lot there for me. Just some generic whether
               | I want to see alcohol and gambling ads on youtube.
        
               | mcv wrote:
               | Some people fit in convenient buckets, but lots of people
               | don't, and assuming all people do, will make the ad
               | system useless to a lot of people. Even if you're not
               | non-binary at all, you could still be a successful
               | businesswoman or a Spanish-speaking houseman
               | (househusband? stay-at-home dad?).
               | 
               | Better to just follow people's interests, instead of
               | using their interests to incorrectly pigeonhole them and
               | then drawing incorrect generalisations from that.
        
               | DebtDeflation wrote:
               | >to find out your name and address and search history
               | 
               | So that you can continue to show me ads for a washing
               | machine for months after I purchased a washing machine.
        
               | artificial wrote:
               | Surely you mean your new washing machine buying hobby?
        
               | carlhjerpe wrote:
               | I haven't consumed significant amounts of ads in a long
               | time, only some logos in sports and the occasional visit
               | to family or the rare times adblock fails (YouTube
               | premium user too). So I can only imagine how hilarious
               | that must be.
        
               | politician wrote:
               | I agree with you. I highly doubt that our economy has
               | enough (product, message) combinations to justify the
               | need for personalization based on more than a dozen
               | attributes.
        
               | N1H1L wrote:
               | I will buy X, if I need X. And once I buy X, it's done.
               | For example, I wanted a cordless drill last week. Did the
               | "site:reddit.com" thing (I actually have been doing that
               | almost subconsciously now, as Google results are all
               | trash), chose a drill, and ordered one off Amazon.
               | 
               | Then, after that, what's the point in showing drill ads
               | to me for two weeks?
        
               | bdamm wrote:
               | There's a well known effect in advertising that
               | advertising a product to a person that has already bought
               | that product generally increases their satisfaction with
               | the product and the purchase, and may cause them to
               | recommend the product to others.
               | 
               | Probably that's what they are going for if they're doing
               | it on purpose.
        
               | _dain_ wrote:
               | > There's a well known effect in advertising that
               | advertising a product to a person that has already bought
               | that product generally increases their satisfaction with
               | the product and the purchase, and may cause them to
               | recommend the product to others.
               | 
               | Do you have a link for further reading on that? That's
               | fascinating if true.
        
               | N1H1L wrote:
               | Could be - but at least for me it feels intrusive and
               | irritating, not any positive feelings really
        
               | bdamm wrote:
               | It's not supposed to feel good. If 9/10 people have a
               | brief negative thought about the advertising experience
               | and nothing else happens, but 1/10 people happen to have
               | their friend on the phone at the time and makes a
               | referral, then overall that is a win for the brand.
        
               | artificial wrote:
               | Have you considered consumer reports? I'm of the Reddit
               | persuasion and find it's a good resource. Bummer
               | everything is polluted these days.
        
               | xhevahir wrote:
               | Does it really work so well in politics? I've read in
               | various places that a lot of political advertising in
               | America functions basically as a means for channeling
               | donors' money to a few K Street firms belonging to party
               | insiders.
        
               | dboreham wrote:
               | And to Rupert Murdoch.
        
               | deckard1 wrote:
               | > personalization just isn't that great
               | 
               | Data analytics truly feels like a bubble.
               | 
               | Netflix has achieved the _dream_ of movie studios going
               | back more than a century now. They have the talent, the
               | money, and more than two decades of data. Netflix knows
               | what you watch, when you stop watching, how often you
               | watch, which movie covers work best.
               | 
               | And yet, it's hard to look at Netflix as anything more
               | than a total failure of the promises of data analytics
               | and personalization. Netflix should be putting out
               | _nothing but_ hits. A dozen Breaking Bads or Game of
               | Thrones.
               | 
               | Yet they are not. In fact, they do not even have a single
               | show that is to the level of Mad Men, Breaking Bad, or
               | The Wire. HBO and AMC are running _laps_ around Netflix.
               | Meanwhile, Netflix is making live action Cowboy Bebop and
               | cancelling it before people even know it existed. I 'm
               | really curious what the data said about funding that
               | particular project. On one hand, you have the cult
               | following of the anime that will absolutely tear a live
               | action version to shreds. On the other hand, you have to
               | convince the uninitiated into viewing a remake of 23 year
               | old anime.
               | 
               | Then there is the personalization. The fact that there is
               | a meme about spending more time browsing the Netflix
               | catalog than watching content tells you everything you
               | need to know about how little people trust Netflix
               | recommendations. Their new "top 10" feature is just
               | depressing most of the time. It looks like a list of ten
               | random DVDs in the bargain bin near the Walmart checkout
               | line. Oh, and, their top 10 feature is currently the
               | biggest recommendation feature on their site. And it's
               | not even personalized! If that's not a complete admission
               | of defeat I don't know what is.
        
               | htrp wrote:
               | > Then there is the personalization. The fact that there
               | is a meme about spending more time browsing the Netflix
               | catalog than watching content tells you everything you
               | need to know about how little people trust Netflix
               | recommendations. Their new "top 10" feature is just
               | depressing most of the time. It looks like a list of ten
               | random DVDs in the bargain bin near the Walmart checkout
               | line.
               | 
               | They may also be optimizing for revenues as opposed to
               | recommendation quality (homegrown content being cheaper
               | than licensed)
        
               | robwwilliams wrote:
               | Strong comment. I agree completely with your negative
               | assessment of the "value" of consumer habits to optimize
               | Netflix recommendation. In my own case I feel trapped in
               | a very shallow local minimum. Yes I watched a revenge
               | flick or two but now I am type-cast for life.
        
               | georgemcbay wrote:
               | Just anecdote, but...
               | 
               | The most common pattern I see relating to personalized
               | advertising as someone being advertised to is that I will
               | often see an ad for something I just bought (or some
               | competitor to it) repeated relentlessly for a couple of
               | days after buying it and this is after not seeing any
               | related ads during the days prior where I was actually
               | doing some research into the product space.
               | 
               | Maybe I'm an outlier but they seem to miss the window of
               | relevance on me often enough that I notice it as a
               | commonly repeated pattern.
        
               | adamc wrote:
               | Same experience. What's even more mystifying is that
               | often it is for items that no human would be likely to be
               | buying many copies of in a short span of time (high
               | ticket items, or items where you probably don't need more
               | than one).
        
               | treis wrote:
               | Just because I bought something doesn't mean I kept it.
               | And those 0.1%, or whatever, returning items are very
               | likely to buy another one of a different brand.
        
               | gwd wrote:
               | Exactly. If I just bought some power tool for a home
               | improvement project, I am _the least likely person in the
               | country_ to want to buy that exact same power tool the
               | next day.
        
               | scott00 wrote:
               | I know it seems moronic, but I think it might actually
               | make sense from the advertisers point of view. Some
               | percentage of people who buy a thing are going to return
               | it and buy something similar in the next week. That
               | percentage is almost certainly large compared to the
               | percentage of the overall population who's going to buy
               | that thing in the next week, and it seems plausible to me
               | it's even large compared to the number of people who have
               | been browsing for the thing but haven't bought yet.
               | (Think of it as the ratio of people just browsing vs
               | ready to buy.)
        
               | mcv wrote:
               | Even so, wouldn't it be much smarter if they kept track
               | of what the expected life expectancy of the thing you
               | bought is, and then years later start feeding you ads for
               | a replacement? Or is it too hard to track people over
               | such a long period of time?
        
               | marcosdumay wrote:
               | From the behavior of ads (that I imagine are highly
               | optimized), all that knowledge is useful for front-
               | running an specific TV model all over your internet once
               | you decide to buy a TV.
               | 
               | It seems to be completely useless for anything else, and
               | specifically harmful for product discovery, that is the
               | one way ads add societal value.
        
               | mountainb wrote:
               | Right, people radically overestimate how much a profile
               | is worth. Someone who owns a house in a rich area is
               | somewhat easy to identify, and you target them... along
               | with everyone else who is also trying to reach that rich
               | slice, so you pay more.
               | 
               | The very high quality pieces of information can be things
               | like "wants to buy a life insurance policy this week" or
               | "just had a baby" or "just bought a plane ticket to XYZ,"
               | or "is in the frequent flyer program and spends more than
               | $20,000 per year on travel."
               | 
               | However the majority of information about people, the
               | overwhelming majority of whom have no significant
               | disposable income, is worthless and not worth tracking
               | for the most part. You reach those people through
               | traditional mass marketing means.
        
               | N1H1L wrote:
               | It's a great point you have made. I work _technically_ as
               | a data scientist, but my domain is scientific data. I
               | have quite a few GitHub packages and get recruiter calls
               | for data science jobs almost every week, with pretty
               | generous salary offers.
               | 
               | And from what it seems to me, there is a giant bubble.
               | The vast majority of companies doing "data science" jobs
               | are things that a smart undergrad can do with a month or
               | two of training. And this is because I believe C-suites
               | have completely gulped down the _data is oil_ mantra.
               | There are entirely charlatan companies with unicorn, even
               | decacorn valuations now being built on this mantra - for
               | example, CRED in India.
               | 
               | Yet, as you said, and as I believe too, most of the data
               | is worthless.
        
           | coffeefirst wrote:
           | Right, although piping junk into the search box and expecting
           | it to bring back something useful is trained behavior.
           | 
           | I've been using DuckDuckGo a lot more recently and the thing
           | that surprises me isn't the kind and quality of the results,
           | it's that I actually need to use my brain to search.
           | 
           | It's not about whether this is a good or a bad thing--I kind
           | of like the precision in a way, it's just jarring how
           | different it is as an experience.
        
         | nvarsj wrote:
         | Yup, when I want to search anything I use a combination of
         | reddit, HN, and Discord. My main use of Google these days is to
         | find a website I forget the name of but roughly know what it's
         | called. In the olden days, I used bookmark aggregation sites
         | like del.icio.us to search for relevant content, which was
         | generally more fruitful than a Google search.
        
         | littlecranky67 wrote:
         | > - "There's a fun conspiracy theory that popped up recently
         | called the Dead Internet Theory..." > I hadn't heard of this.
         | Now that's some sci-fi level of conspiracy but in today's world
         | it seems totally plausible.
         | 
         | I never believed in conspiracy theories, and after I read
         | "Media Control" by Noam Chomsky I understood there is no need
         | for conspiracy theories once you understand how individual
         | incentives are aligned and how individuals always act to
         | maximise profits.
         | 
         | Someone on HN phrased this and I am not taking credit for it
         | but it explains beautifully whats going on: "Google is not
         | making money by showing you the best search result they can,
         | they make money by keeping you searching."
        
           | lotsofpulp wrote:
           | That does not make sense. If searches did not result in
           | satisfactory results, then people would stop searching.
           | 
           | Which they are, evidenced by restricting searches to HN or
           | Reddit.
           | 
           | This is a problem for google, maybe not right this minute as
           | growth might offset dissuaded users, but nevertheless, it
           | does not behoove them in the long run to provide garbage
           | search results to people.
        
             | littlecranky67 wrote:
             | > Which they are, evidenced by restricting searches to HN
             | or Reddit.
             | 
             | You are right but overestimate the number of people doing
             | these restrictive searches. They should be in the <0.1%
             | range. I personally switched (to duck and latly kagi.com)
             | and know quite some people in tech that did so too, but the
             | non tech-savy person (which are the majority of overall
             | users) doesn't even know other search engines.
        
               | lotsofpulp wrote:
               | Eventually, though, even non technical users will stop
               | Google searching if it wastes their time. If they do not
               | find what they want, then they can go back to asking
               | people in person or instagram or whatever, but I would
               | not expect people to keep aimlessly searching.
        
         | danso wrote:
         | I agree that Reddit remains a good source for info, but I've
         | found that Google usually does a good job surfacing Reddit
         | results -- usually in the top half. Though this is most notable
         | when I'm googling for esoteric info about TV shows and video
         | games (e.g. "best build mass effect 3")
        
         | JacobThreeThree wrote:
         | >Reviews are secretly paid ads.
         | 
         | So are a lot of Reddit comments.
        
         | rogy wrote:
         | I didn't really even think about this properly until just now..
         | these days I am looking at Reddit, Facebook groups and if needs
         | be, YouTube (videos not by 'creators' as far as possible) to
         | find information I used to google. Ads and referral links have
         | totally ruined the usefulness of so much information.
        
         | shane_b wrote:
         | Makes sense why they would fuzzy search. Not all users can be
         | expected to know Google fu.
         | 
         | So let mainstream use fuzzy and keep power user features. The
         | big issue is power user support is gone for people with Google
         | fu.
         | 
         | Ads or no ads isn't really an issue for this because it's such
         | a small percentage of users that know Google fu.
        
         | mouzogu wrote:
         | But I still prefer to use Google to search Reddit or Stack
         | overflow.
         | 
         | Reddit especially has horrible search.
        
         | kingcharles wrote:
         | > I hadn't heard of this. Now that's some sci-fi level of
         | conspiracy but in today's world it seems totally plausible.
         | 
         | Nice try. That's totally what a bot would say.
        
         | mad182 wrote:
         | IMHO it's not so much of a problem with google search, but the
         | internet as a whole.
         | 
         | Most genuine discussions have moved from open, publicly
         | accessible web to places inaccessible to search engines and
         | general public. Smaller niche forums, blogs and personal
         | websites with no financial incentive have died out. People have
         | moved to Facebook, Discord, Whatsapp, Instagram, Slack, Twitter
         | and other places behind logins. Online newspapers and portals
         | are increasingly using paywalls. Most of the genuine human
         | interactions and quality content is not indexable anymore.
         | Instead we have a million affiliate marketers fighting for the
         | top positions in search results with every possible seo trick.
         | 
         | Reddit is one of the last places with huge amounts of publicly
         | accessible online discussions.
        
           | Gigachad wrote:
           | It's because private communities are the only ones free from
           | mass abuse. Public forums moved to private discord groups
           | with hard to find invite links / etc because public forums
           | take an army of anti abuse workers to keep alive. While a
           | discord group just needs a few people to kick the trouble
           | makers and maybe revoke the invite link for a while.
        
           | pie_flavor wrote:
           | Feature, not bug. If there's no public search, it can't be
           | gamed for money. The problem TFA identifies is one of
           | discerning that the person you're getting your info from is
           | an actual person, who cares. The best way of doing that,
           | until we find some way of creating institutional trust in
           | these matters, is talking to the sort of person that spends
           | all day in talking to a chat room about whatever it is you're
           | asking about.
        
         | rhino369 wrote:
         | >>- "Google increasingly does not give you the results for what
         | you typed in. It tries to be "smart" and figure out what you
         | "really meant" ..."
         | 
         | >This is the most annoying behavior because I really mean what
         | I write.
         | 
         | It should do both. And it used to do both.
        
         | xhkkffbf wrote:
        
           | mrtranscendence wrote:
           | This is nonsense. Google is not particularly woke as a whole,
           | certainly not to the extent that concerns about "woke"ness
           | drive massively important product strategy decisions. And
           | certainly the government isn't forcing anyone to be more
           | "woke" or, to my knowledge, really influencing search results
           | at all. Unless you have evidence to the contrary?
        
           | bitwize wrote:
           | Not sure what woke activists have to do with it. It's not
           | hard to guess whom Google is beholden to from recent search
           | results: advertisers. They are increasingly an ad platform,
           | not a search engine or informational resource. Makes me yearn
           | for the days of the public library, which just might make a
           | resurgence to fill the vacuum Google has left.
        
           | legalcorrection wrote:
           | You have to search Yandex if you want English-language
           | counter cultural (i.e. reactionary) content.
        
           | Majestic121 wrote:
           | Your case might or might not be true on political topics, and
           | I won't engage on that, but I think OP mostly mentions impact
           | on product reviews and other more 'down to earth' topics.
           | 
           | I don't think woke activists would care too much about shoe
           | brands, so I think your response is missing the point at
           | hand, which is that search results (including but not only
           | political ones) are deteriorating fast
        
           | kwertyoowiyop wrote:
           | Do you have any specifics?
        
             | _dain_ wrote:
             | google image search for "white inventors". it shows you
             | black inventors.
             | 
             | likewise "american inventors", 9/10 image results are
             | african-american inventors.
        
               | depaya wrote:
               | I was curious about this, so I decided to think about
               | what Google's image search probably does and apply
               | Occam's Razor...
               | 
               | It appears the image search is closely tied to the
               | overall web search; the images returned are images from
               | pages that match the search terms.
               | 
               | What would I expect a search for something like "white
               | inventors" to return? Are there lots of websites
               | cataloging inventors who are specially white, or
               | discussing inventors specifically because they are white?
               | Probably not, why would there be? But what about websites
               | discussing non-white inventors, or talking about white vs
               | non-white inventors? That seems much more likely to me
               | since discussing and/or promoting a minority is more
               | notable and common.
               | 
               | So it seems like the algorithm has decided to categorize
               | "white inventor" and "black inventor" in very similar
               | ways - both search terms are returning results relating
               | to inventors of different races, whereby a non-white
               | inventor is more interesting since it's the exception. I
               | don't think it is surprising that these search results
               | are as they are, and this seems much more likely to me
               | than the whatever the alternative is that you are
               | suggesting.
               | 
               | On a related topic, if you search for "black people" one
               | of the image results is King Kong, and it comes from a
               | website discussing comparing black people to monkeys.
               | Another one of the images is (white) Mitch McConnell
               | surrounded by other white people.
               | 
               | If you want an image search engine that is returning
               | images whose content matches your search terms, there are
               | tools that specifically focus on this.
        
               | bee_rider wrote:
               | For "white inventors:" Most likely if you include a race
               | or ethnicity in your search, it is pulling from articles
               | discussing race, so the results should be expected to be
               | diverse.
               | 
               | For "American inventors:" probably it is keying to the
               | second half of "African-American"
               | 
               | White American inventors are typically just referred to
               | as "inventors," have you tried searching that?
        
               | _dain_ wrote:
               | >White American inventors are typically just referred to
               | as "inventors," have you tried searching that?
               | 
               | when I search "inventors", 7/39 images are from articles
               | specifically about overlooked black inventors. all
               | searches relating to inventors are poisoned by american
               | (i.e. foreign) culture war topics.
               | 
               | >probably it is keying to the second half of "African-
               | American"
               | 
               | I refuse to believe that google can be so stupid as to do
               | this after over two decades of development in natural
               | language processing.
        
               | datavirtue wrote:
               | Confirmed
        
               | mongol wrote:
               | Could not that be a reflection of "the web is woke"
               | rather than "Google is woke", though?
        
               | _dain_ wrote:
               | possibly, but it's a chicken and egg problem, isn't it?
               | so much of what gets popular on the web is based on
               | gaming SEO rankings.
        
               | scelerat wrote:
               | Could entirely be explained by google's algorithms
               | capturing a zeitgeist of sorts, and presently,
               | discussions of "white inventors" and "american inventors"
               | have a lot to say about black inventors and their
               | presence or lack thereof in the historical record. No
               | conspiracy necessary.
               | 
               | If you google Donald Trump you get a bunch of news
               | results about his legal troubles. Not because Google has
               | an axe to grind, but because Donald Trump has legal
               | troubles, and it's in the news.
        
               | deathgripsss wrote:
               | But if I search something in Google images I'd expect to
               | see that term in images not the current trending cultural
               | topic relating to that search term.
        
               | scelerat wrote:
               | Doubtless the image search is using the same algorithms
               | and pulling images from articles. Google doesn't know
               | what you're "really" looking for. It just knows you
               | searched for "white inventors," and the reason you're
               | seeing black faces is that for pages with have high
               | pagerank for the phrase "white inventors," there are
               | images of black people.
        
         | smrtinsert wrote:
         | Dead Internet Theory is totally believable. I remember back in
         | 2006-7 or so, being slightly curious about putting up a food
         | review site because I was really angry at my local X food
         | establishment. I found places were you could buy complete
         | restaurant database ready to be scripted onto the web for maybe
         | 90 a pop. The data was actually pretty good, but I was shocked
         | by the huge community around flipping these dbs into internet
         | spam. For the very high majority these were hungry business
         | types who could barely open a code editor without asking for
         | help. I only expect the problem has gotten exponentially worse
         | since then now that ai generated content has improved in
         | quality.
        
         | cosmosgenius wrote:
         | The first review site I go to, to find if the product should be
         | trusted or not is reddit only in the hope that not every
         | comment is a paid ad.
        
         | Xeronate wrote:
         | I agree google is bad, but I think reddit is rapidly becoming
         | equally as inauthentic. I'm sure every major player at this
         | point understands the gains that can be had by astroturfing
         | reddit. The real problem seems to be the internet is inherently
         | untrustworthy and going back to finding people you trust in the
         | real world is the only fix I can see.
        
           | winternett wrote:
           | We've also got to address the people and corporations that
           | are gaming the system that google has created. Google is by
           | no means off the hook, but Marketing practices have also
           | taken a very bad turn to deception and in reinforcing a
           | payola systems recently that we may never be able to recover
           | from trust-wise.
        
         | robbyking wrote:
         | > The latest conditions on mountain bike and hiking trails are
         | being shared inside communities like Reddit
         | 
         | Are you a fan of r/mtb or r/mountainbiking?
        
         | TheKarateKid wrote:
         | Google could fix this by making the algorithm take into account
         | searches that often end with "reddit", thus applying more
         | weight to Reddit results to similar searches where the user
         | didn't include Reddit in it. Clearly it's an indicator that
         | those are the better results.
         | 
         | Take StackOverflow for example. Almost any programmer will find
         | a SO result as the top result and it's usually exactly what
         | you're looking for. Since there's no money to be made by
         | companies writing blog posts on debugging a compiler error,
         | Google's algorithm works as intended.
         | 
         | Question is: Why hasn't Google done anything about this? It's
         | the organic results that are terrible, so they're not losing ad
         | revenue by placing these garbage sites at the top. Perhaps its
         | to intentionally make better websites pay for ads to get better
         | placement? But those won't be the ones to ever pay to begin
         | with...
        
           | Gigachad wrote:
           | I think it would be foolish to assume google hasn't spent
           | hundreds of hours in meetings talking about what they can do
           | about everyone having to type reddit. Problem is they are
           | facing an army of SEO experts who are one step ahead of
           | google. As well as legal issues. Imagine if it was found
           | google was artificially boosting reddit in an unfair way.
        
         | hintymad wrote:
         | > This is it for me exactly.
         | 
         | This is for me exactly too. Search "best XXX for YYY", and I
         | get back two pages of dubious websites that smell like paid ads
         | a mile away.
        
         | [deleted]
        
         | oldstrangers wrote:
         | Working at a marketing agency, I can promise you the Dead
         | Internet Theory really isn't even a conspiracy. It's
         | depressing.
        
           | lpcvoid wrote:
           | Be the change you want to see!
        
           | salt-thrower wrote:
           | I did software dev at a marketing firm for about a year, and
           | it was pretty soul sucking, so I know what you mean. I won't
           | work at one again unless it's literally my only option.
        
             | lethologica wrote:
             | I've been there too. The sad thing was that the people I
             | worked with were genuinely great and smart people but
             | you're spot on about the actual state of the environment
             | being a depressing and soul draining thing. I quit that job
             | on moral grounds, I just couldn't be a part of that any
             | more.
        
         | [deleted]
        
         | flyinghamster wrote:
         | This fits well with my own worldview. I've been griping about
         | Google results for years, and jumped for DuckDuckGo when it
         | became usable. I'm sure that fifteen years from now, DuckDuckGo
         | will be ad-infested crap and someone new will come along to
         | replace it, just as Google replaced AltaVista.
         | 
         | Even DDG knows that it can't handle everything, and so it has
         | its bang shortcuts. I've used the !reddit one, and I'd use !w
         | (Wikipedia) except I do those from the Firefox search bar.
         | 
         | I've heard the "everything's a bot" theory before, but never
         | saw a name put to it before. I'd have to guess that 99% of all
         | SMTP traffic is spam at this point.
        
           | cge wrote:
           | >I'm sure that fifteen years from now, DuckDuckGo will be ad-
           | infested crap
           | 
           | In terms of direct ads, perhaps. But for SEO spam, in many
           | cases, DDG already seems to be there. For example, things as
           | simple as "python datetime", "python json", or "python
           | datetime.now", where it would seem obvious that the top
           | result would be the documentation for the module/function,
           | have spam sites above the actual Python documentation.
           | Meanwhile, search for "matplotlib", and your screen will fill
           | up with ads.
        
         | MichaelMoser123 wrote:
         | i think that specialised search engines are gaining ground. For
         | example, I am using github search for searching code samples,
         | that works better than google.
         | 
         | You might want to check my side project that tries to explore
         | the subject. I have a search tool / catalog of duckduckgo !bang
         | operators
         | https://mosermichael.github.io/duckduckbang/html/main.html -
         | (best viewed on a PC0. i am hoping that it allows for better
         | discoverability of specialized search engines. The latest
         | addition is a description for each search engine, just hover
         | over the name, and you get a description derived from the sites
         | meta and title tags.
         | 
         | I think that specialised search engines are gaining ground, it
         | has become easier to set one up, thanks to
         | elasticsearch/lucene. They can be quite good, for a limited
         | domain, and they don't have to invade your privacy in order to
         | find out what you are looking for. I think that what is missing
         | are tools like this, that would aid the discovery and use of
         | these search engines. I hope that this will allow them to eat
         | into the market from the 'low end'.
         | 
         | The projects source is here:
         | https://github.com/mosermichael/duckduckbang
         | 
         | Unfortunately they don't invest too much into !bang operators
         | at duckduckgo, however that's my input data...
        
         | PaulHoule wrote:
         | I like this conspiracy theory
         | 
         | https://en.wikipedia.org/wiki/Phantom_time_hypothesis
        
         | nluken wrote:
         | > The latest conditions on mountain bike and hiking trails are
         | being shared inside communities like Reddit but not on the web
         | 
         | This point especially rings true for me, but it also concerns
         | me a bit. Reddit has killed a lot of other forums over the
         | years. If something happens to Reddit, we run the risk of
         | losing a large corpus of information.
        
         | ziml77 wrote:
         | The reason that the quality on Reddit is higher is because
         | there's people moderating those quality subreddits. Without
         | those moderators it would all turn to crap and be just as
         | useless as Google.
        
           | Klonoar wrote:
           | Moderators that are often anonymous/unknown.
           | 
           | (This isn't an argument against your point, just a bit of
           | additional context that increasingly is odd to me as Reddit
           | gains more and more social weight)
        
         | est31 wrote:
         | reddit's search isn't _that_ helpful though. I often get to
         | reddit from Google, sometimes I even do site:reddit.com, but
         | still using Google 's search.
        
           | chucksta wrote:
           | Its not about reddit as a search, it's about using reddit to
           | validate your search because the alternative would likely
           | yield poor results. You could trust the 10 listacles that
           | came up as the first results that all look oddly similar, or
           | you can try and filter through reddit by including it in your
           | search terms
        
         | TrevorJ wrote:
         | I agree. Often, what I am after online is to see what other
         | _real_ _people_ are saying about something. typing  'reddit'
         | into google is basically a proxy for "please google for the
         | love of good, can you start indexing actual human discussions
         | again?".
        
         | takeda wrote:
         | >> "Google increasingly does not give you the results for what
         | you typed in. It tries to be "smart" and figure out what you
         | "really meant" ..."
         | 
         | > This is the most annoying behavior because I really mean what
         | I write.
         | 
         | Yeah I remember this being mentioned in a local presentation at
         | university. As a great thing. Google doesn't search for what
         | you write, but what you want.
         | 
         | The problem is that very often Google don't know what I want.
         | Before they introduced this, I was able to define my query so
         | that I got exactly what I wanted.
        
           | userbinator wrote:
           | Google knows what _it_ wants. Its job is to convince you to
           | agree with it.
        
         | eloeffler wrote:
         | About the "dead internet conspiracy" - I've worked in writing
         | how-to articles for a fairly large "help" website. They paid
         | very little attention to the quality of the articles. I was
         | paid for each piece and thus had about 30 minutes to write an
         | article and later integrate feedback from internal review.
         | Otherwise the payment became too low.
         | 
         | The most important factor was cramming SEO terms and links to
         | keep people on the website into the articles.
         | 
         | The result is trashy articles that could well have been written
         | by a bot but aren't. This could possibly be done with the help
         | of curated bot-content, but I think we're far away from the
         | point where this is really more profitable than getting
         | students to do the work.
         | 
         | It's people but they work like bots.
        
           | netcan wrote:
           | >> This could possibly be done with the help of curated bot-
           | content, but I think we're far away from the point where this
           | is really more profitable than getting students to do the
           | work.
           | 
           | It may be becoming borderline. I expect that
           | sentence/paragraph completion is already becoming useful to
           | people who churn out quick content for a living. In any case,
           | the important part isn't whether or not it's bots. The
           | important part is whether or not it's authentic. The precise
           | meaning of authenticity gets squishy, but it exists
           | nonetheless.
           | 
           | IMO the sentiments are correct, whatever the details. Part of
           | why google sucks is that the internet is worse, for a bunch
           | of the things we use google to search for. The internet
           | becoming a larger, more profitable industry changed it.
           | Instagramming for influencer perks, SEOing, or selling
           | targeted ads like FB do... it does not lead to the same
           | places that earlier iterations of the WWW produced. Times
           | change.
        
             | RationPhantoms wrote:
             | It's a pretty clear indication that the once stalwart
             | effort, within Google, to produce a true search experience
             | is effectively dead.
        
               | PoignardAzur wrote:
               | No. Google is just playing the Red Queen's race, and
               | losing.
        
           | ballenf wrote:
           | How can you be sure that you're not a bot?
        
             | jonathankoren wrote:
             | Reminds me of an old The Parking Lot Is Full comic.
             | 
             | > Little-known Fact #839: There are only twenty-three
             | people alive today, and you're one of them; everyone else
             | you know just looks human to lull vou into not searching
             | for the other twenty-two. Lonely? You _should_ be.
             | 
             | https://images.app.goo.gl/aSexFX2Gy4hdAnYh9
        
               | romwell wrote:
               | Eh, if that's the case, I'm cool to be one of the few
               | remaining humans among billions of wonderful whoever-
               | they-are.
               | 
               | Beings so acceptive of others as to make me oblivious
               | there's a difference? That's far more than humans ever
               | accomplished.
        
             | IIAOPSW wrote:
             | I pay rent therefore I am.
        
               | [deleted]
        
               | ClumsyPilot wrote:
               | Nice
        
             | technothrasher wrote:
             | Because I'm nervous my neighbors will realize my sheep is
             | electric?
        
             | fsflover wrote:
             | By solving a captcha obviously.
        
             | rhacker wrote:
             | 42
        
           | vlunkr wrote:
           | The other day I looked up the wordle answer (I know I know).
           | The first result was a site where I had to scroll through
           | about 19 paragraphs of SEO vomit to get to the answer. The
           | page could literally have one word on it and serve it's
           | purpose. If that isn't a sign that the the internet, or at
           | least google search, is dead, I don't know what is.
        
             | KoftaBob wrote:
             | For future instances where you give up trying to figure out
             | the wordle, I built a site to make that easier:
             | www.wordlespoiler.com
             | 
             | Word of warning: it has the answer to both today and
             | tomorrows wordles.
        
             | eproxus wrote:
             | It's like a DDoS attack on your mind (distributed because
             | everyone is doing it). The attention span economy at its
             | finest.
             | 
             | Reminds me of those ways to catch spammers or bots by
             | occupying some of their resources with meaningless tasks
             | for as long as possible. Except it's turned around.
             | 
             | Sometimes I wonder if there's even any real money in ads
             | anymore or if it's just a giant circle jerk that slowly
             | destroys society...
        
             | ghostly_s wrote:
             | There's a whole industry of sites like this for NYT
             | crossword answers, to the point that it's often impossible
             | to get any organic results at all for something that's been
             | clued in the Times, which is frustrating because I don't
             | just want the answer (there's a button in the app that does
             | that already), I want to learn about the thing I'm
             | unfamiliar with. Luckily, _most_ topics that come up have
             | some content on Wikipedia so I go there instead.
        
               | ziml77 wrote:
               | Ugh yes that's super annoying! I don't want the answer
               | spoon-fed to me. The point of searching it is to actually
               | learn a little something which will help me remember in
               | the future
        
               | justinhj wrote:
               | lol the same happens with WSJ. It's very disappointing to
               | try and do a bit of research on a clue and get the answer
               | on a bot site linked to the puzzle you're doing.
               | Interesting how they do it though.
        
           | JKCalhoun wrote:
           | Article agrees:
           | 
           | > Whether they're a bot or human, they are decidedly fake.
           | 
           | Fake plastic trees.
        
           | denton-scratch wrote:
           | I would expect an automaton to be able to spell; so perhaps
           | the presence of spelling errors is a mark of an authentic
           | page. Maybe one could force Goo to spit out authentic results
           | by including a strategically-misspelled word in the search
           | terms.
        
           | [deleted]
        
           | londons_explore wrote:
           | Classic example of this kind of content... Try searching "How
           | to use X to get stains out of Y".
           | 
           | You will find a page for almost any X and Y combination. And
           | they will all have wording like "Put some X on the stained
           | Y... wait a bit... rub it in... and then put it through the
           | washing machine. Hope it works!".
        
             | api wrote:
             | "how to use jet fuel to get stains out of my yak"
             | 
             | Nope, nothing relevant. Found a counterexample.
        
               | bryanrasmussen wrote:
               | how to use blood to get stains out of my heart, I had
               | hoped I'd at least find a country song with that as a
               | lyric.
        
               | useto075 wrote:
               | Nothing relevant yet
        
               | divs1210 wrote:
               | This is how to use jet fuel to get stains out of a yak:
               | 
               | Put some jet fuel on the stained yak... wait a bit... rub
               | it in... and then put it through the washing machine.
               | Hope it works!
        
           | jpicard wrote:
           | Bloomberg and other news orgs publish bot-assisted articles,
           | for example to summarize financial reports the moment they
           | appear.
           | 
           | https://archive.fo/1EjSu
        
           | Al-Khwarizmi wrote:
           | That job is probably months away from being automated by
           | GPT-3 and its ilk, supposing it hasn't yet been.
           | 
           | Right now, I don't think you can tell it to use some specific
           | terms in the text it generates, but it doesn't sound like a
           | difficult extension.
        
             | DragonL80 wrote:
             | That's how I know it's not gpt-3, gpt-3 would write better
             | articles. At the very best it's poorly trained Markov
             | chains.
        
               | evilduck wrote:
               | The idea that a genuinely Dead Internet might be an
               | improvement over the current internet experience is a fun
               | one, and one I don't entirely disagree with.
        
             | rhacker wrote:
             | I mean then is DIT really a conspiracy theory? I know that
             | people in HN have already started doing replies with AI in
             | some threads. (only because they tell people). Wait a few
             | more years and there will be no way to know if forums are
             | just bots generating content.
             | 
             | I guess HN would be a weird outlier, because there are no
             | ads. Except maybe the bots would be useful after all when
             | various "Show HN" or "Launch HN" and have the bots cheer
             | those companies and get random publicity.
        
               | malka wrote:
               | I sometime use GPT-3 to help me write stuff on forum. It
               | writes better than me :/
        
           | ghostly_s wrote:
           | My friend briefly had a copywriting job writing weed strain
           | descriptions for dispensaries. He was never provided the
           | product he was describing, just told to make it up.
        
             | falcor84 wrote:
             | I assume this is exactly how they come up with the
             | descriptions on most wine bottles
        
               | TheFlyingFish wrote:
               | Somebody who worked at a winery once told me that the
               | flavors they mention on the bottle are actually what the
               | wine is _missing,_ and they name them in the hope that
               | the power of suggestion give you a more balanced
               | impression.
        
               | registeredcorn wrote:
               | It would be interesting to see some sort of study, to see
               | the impact on wine labels on: normal people, vs wine
               | "experts", vs sommeliers.
               | 
               | I've seen a few of those wine documentaries about
               | sommeliers, and they certainly made it _seem_ like it was
               | a legitimate ability to identify stuff. I 'd be
               | interested to see how close they are in a more neutral,
               | measured environment.
        
               | initplus wrote:
               | Sommeliers are professionalized, with courses & exams.
               | But I don't believe they are actually judged on their
               | ability to taste wines and detect flavours. Designing
               | such tests would be simple - rate of successful flavour
               | identification based on data from other Somemeliers.
               | 
               | Instead Sommelier exams are subjective - candidates are
               | judged by another Sommelier on subjective criteria rather
               | than objective measurement. In my opinion they judge it
               | as a dramatic performance: how quickly can the candidate
               | rattle-off various flavours? How "high class" is the
               | language they use to describe the flavours? How does the
               | candidate present themselves? Sommeliers dress in fine
               | suits, but this should have no impact on actual wine
               | tasting ability. Yet I am sure if I showed up in a draggy
               | old t-shirt I would fail regardless.
               | 
               | The whole industry seems allergic to objective scientific
               | measurement. I am sure Sommelier's do have some ability
               | to identify varieties, but are they actually tasting all
               | those subtle hints they list off? I doubt it.
        
               | lethologica wrote:
               | There's been some studies that are somewhat related!
               | 
               | https://amp.theguardian.com/lifeandstyle/2013/jun/23/wine
               | -ta...
               | 
               | https://ageconsearch.umn.edu/record/37328
        
               | ghostly_s wrote:
               | It's mostly bullshit[1]. Tasters can't even tell _reds
               | from whites_ with a great deal of accuracy. [2]
               | 
               | 1. https://www.theguardian.com/lifeandstyle/2013/jun/23/w
               | ine-ta... 2. http://www.morssglobalfinance.com/the-
               | ultimate-wine-tasting-...
        
               | woeriud wrote:
               | >Tasters can't even tell reds from whites with a great
               | deal of accuracy. [2]
               | 
               | Actually, _this_ one is bullshit. While it may be true
               | that the average person without blind tasting experience
               | cannot do this, anyone who has actually done blind
               | tasting seriously should be pretty accurate at this.
               | Purely structurally, red wines generally have much more
               | tannin and more alcohol than whites.
               | 
               | The famous study that led to this claim (which survives
               | because people, especially the HN type, love feeling smug
               | about expertise) doesn't really hold up. See eg
               | http://sciencesnopes.blogspot.com/2013/05/about-that-
               | wine-ex...
        
               | adamc wrote:
               | This is something I notice in advertising generally:
               | whatever they most emphasize is least likely to be true
               | about the product (e.g., the "great taste" of
               | McDonald's).
        
               | posterboy wrote:
               | I feel like this is how the lobbying and decision making
               | about the legalization is going as well.
        
             | smm11 wrote:
             | I look back at the newspaper stories I wrote a few decades
             | back. I could get the score from the coach, find out hits
             | from who and when, and after that 20 second interaction, I
             | could write a news story in maybe three minutes, which told
             | you everything you needed to know.
        
             | mihaaly wrote:
             | I have the very same feeling concerning electronics.
             | Searching for a particular product does not even popping up
             | 5-10 comparison articles but the content of all seems to be
             | based on technical specifications of the manufacturer only,
             | which I already have a hands on.
             | 
             | Significantly more time required for consciously choosing a
             | product to purchase (which in my case is critical because I
             | am like Sheldon Cooper trying to choose between PS4 and
             | XBOX One normally, to the horror of my wife, she wants a
             | new TV and it is months long project based on accurate and
             | quick data, and now this, with Google, which makes our
             | family atmosphere even more tense : ) )
        
               | formerly_proven wrote:
               | Most reviews are useless from the start because most
               | reviewers are totally dependent on manufacturers or
               | dealers providing samples (yet will generally claim to be
               | "totally independent"). That's before you get to
               | reviewers who can't or don't know how to test the product
               | in question and so end up narrating the manufacturers
               | specs to their faux testing.
               | 
               | There are very few exceptions to this.
        
               | tpmx wrote:
               | Niche, probably outdated, but indicative: The only way to
               | purchase a laser printer with high printing quality these
               | days is to buy something expensive and hope for the best.
               | Magazines used to do actual reviews of these things.
        
               | lotsofpulp wrote:
               | Brother MFC laser printers have delivered for me for over
               | 15 years now. I have bought many for various small
               | offices and my home and relatives' homes, etc, and I have
               | not heard any complaints.
               | 
               | I especially like the scan function where brother web
               | connect OCR's the document and saves it as a pdf directly
               | in your Box/Dropbox/OneDrive/GoogleDrive folder. Just
               | wish it worked with iCloud Drive.
        
               | tpmx wrote:
               | Your comment is kind of like the "reviews". Yes, they
               | work. :) (I've got one.)
               | 
               | I'm interested in the printing quality though.
        
               | ghostly_s wrote:
               | In case you haven't encountered it yet:
               | https://www.rtings.com is a good site for TV
               | specs/reviews specifically. I know someone who works
               | there and their methodology seems legit (I like it more
               | than Wirecutter).
        
           | monkeynotes wrote:
           | Speaking of bots, I'd be interested to know the percentage of
           | articles on major traffic content sites are authored or co-
           | authored by AI.
           | 
           | My suspicion is this is rife given how many articles read
           | poorly and are almost entirely fluff. If this is true it
           | would appear we are doomed to algorithms shaping our online
           | experiences, which is worrying given the existing shrinking
           | diversity of opinion and content. It's like a entropic gene
           | pool in nature, but with information.
        
             | Mountain_Skies wrote:
             | Sports stories are frequently written by bots/AI/whatever
             | you want to call them. Sports stats makes it relatively
             | easy to create written text articles about games. When
             | first rolled out, there were some obvious tells such as an
             | excessive amount of "for the first time this season" or
             | "set a record for the season" in articles about first games
             | of the season. Unusual plays or quirky behavior by
             | participants tend to be missed in these articles but
             | otherwise they're serviceable though somewhat dry and
             | bland.
        
               | siltpotato wrote:
        
             | NavinF wrote:
             | ~0% right now.
             | 
             | I think the quality of searches like "best TV" will improve
             | dramatically once language models are used to generate SEO
             | spam. Anything would be an improvement over what today's
             | human spam bots produce.
        
             | mixedbit wrote:
             | Stock analysis articles are very commonly generated
             | automatically from templates. The selected template is
             | based on some real characteristics of a described company
             | (whether the stock went up or down recently, what is the
             | P/E etc.), but the content is generic and reused across all
             | companies with similar characteristics.
        
             | numpad0 wrote:
             | Apparently, using a machine translation as a basis and
             | working through correcting it to read or write foreign
             | languages is a growing trend and that's a form of computer
             | assisted literacy if I were to guess.
             | 
             | Bar that, it's humans outrunning AI in the race to the
             | bottom with a head start. Human people can be forced to be
             | incredibly machine like.
        
               | technofiend wrote:
               | > Human people can be forced to be incredibly machine
               | like.
               | 
               | Amazon has a site for humans to pick up small tasks and
               | get paid for them called mechanical turk [1], which is a
               | reference to a fake chess playing machine with a human
               | inside [2]. With the great resignation and the workforce
               | otherwise pushing for a reasonable standard of living,
               | I'm not sure how heavily mturk is still used as depending
               | on tasks and speed it's really sub-minimum wage work for
               | many people. [3] But as The Atlantic article says,
               | sometimes it's the only work people can get.
               | 
               | [1] https://www.mturk.com/ [2]
               | https://en.wikipedia.org/wiki/Mechanical_Turk [3] https:/
               | /www.theatlantic.com/business/archive/2018/01/amazon-...
        
             | jonathankoren wrote:
             | Probably zero. People are really cheap.
        
           | mike10921 wrote:
           | Lately, half the results I get are pages that I cant view
           | without paying to some service or signing up for a free
           | trial.. Google literally serves up results that are
           | unreachable ..
        
             | TheKarateKid wrote:
             | Can we also talk about how Google allows top organic
             | results to LinkedIn, Instagram, and Facebook which
             | literally present you with a LOGIN page before you see
             | _anything_ related to your search?
             | 
             | Absolute worst UX ever, yet they allow it because it's
             | their SV buddies.
        
               | 1024core wrote:
               | > yet they allow it because it's their SV buddies.
               | 
               | At one time, Google used to ban sites for "cloaking":
               | offering one version of the page to the crawler, and
               | another to the user.
               | 
               | But over time they got into trouble from these sites,
               | getting sued left and right. Being accused of putting up
               | a wall, and abusing their monopoly. Eventually, these
               | sites won out and Google dropped this requirement.
        
               | zo1 wrote:
               | Similar story with Image search. "Blah blah something
               | something _copyright_ something ". And voila - now you
               | can't get direct access to images on the search results
               | page.
        
           | hef19898 wrote:
           | Regardless of automation, there will always be jobs that are
           | so "dumb" but still expensive to automate that people can do
           | cheaper then machines.
        
             | hombre_fatal wrote:
             | Writing SEO content isn't necessarily one of them anymore.
             | Check out AI content services like https://www.frase.io/.
             | You can also generate things like product descriptions
             | inside the GPT-3 playground.
        
             | cjbgkagh wrote:
             | Within the last 6 months I'm seeing a rise of very good NLP
             | content farms that almost have what I'm looking for but not
             | quite. I think what they do is start off a transformer
             | based NLP with example queries that others have searched
             | for and it generates a realistic looking answer that's
             | usually wrong. The scale and breadth of these could only be
             | done by machines.
        
         | [deleted]
        
         | slightwinder wrote:
         | > This is it for me exactly. I search for the following kinds
         | of things on Reddit exactly because results on other sites
         | aren't trustworthy: Reviews are secretly paid ads.
         | 
         | So are reddit-comments and entries. There it's even worse,
         | because most people don't connect the content with
         | manipulation.
         | 
         | > The "best" recipe for pancakes is only what's trending on
         | instagram right now.
         | 
         | So, like reddit? I mean every platform has their hive mind, and
         | reddit is even worse, because the hive mind can be manipulated
         | with paid upvotes, not just reposting and comments.
         | 
         | > The same for trending programmer tools.
         | 
         | Aren't most of them yet again commercial products from
         | companies?
        
           | sbate1987 wrote:
        
         | madrox wrote:
         | That inauthenticity comment really hit home for me, too. I
         | realize that I do not trust the internet at large, and haven't
         | for a long time. That's been the real trigger for my retreat
         | from mass social media into smaller, tigher online communities.
         | 
         | Even HN is starting to feel like it wants to sell me something.
        
           | selfhoster11 wrote:
           | The latter feeling may be because HN is run by a startup
           | accelerator. They run literal native ads on the front page
           | whenna startup they sponsor goes live.
        
             | madrox wrote:
             | I don't think that's where it comes from. It comes from the
             | same places as Google, where people know the value of this
             | community's attention. Posts at the top of HN are designed
             | to get to the top of HN.
        
         | JimBlackwood wrote:
         | Totally agree on the reddit point, I've also noticed the same
         | occurring to me. The girlfriend recently got Pokemon Arceus and
         | sometimes asks me to Google something she wants to know.
         | 
         | It's completely pointless, you just get a bunch of articles
         | from news sites (??) that transcript the quest but not tell you
         | anything more. I miss a nice community wiki like I'm used to
         | from playing Dark Souls etc.
         | 
         | I've just started appending site:reddit.com to everything,
         | works a lot better.
        
           | TimLeland wrote:
           | I've been adding this to my searches for years. Check out
           | this site that will save you a few keystrokes:
           | https://gooreddit.com/
        
           | salt-thrower wrote:
           | Yeah, Fextralife saved my ass multiple times while working
           | through the dark souls series. It's a shame that type of
           | community resource isn't more popular.
        
         | Havoc wrote:
         | >Dead Internet Theory
         | 
         | Reminds me of the "birds aren't real" theory. Its almost more
         | social commentary than a serious theory
        
         | Angostura wrote:
         | The death of the authentic web really chimes with me. I have an
         | almost physical reaction when I occasionally come across a page
         | that isn't trying to sell me something, that is a labour of
         | love.
         | 
         | A month or so ago, I was trying to help someone retrieve some
         | very old Wordpress for Mac files. I found
         | http://www.columbia.edu/~em36/wpdos and was so touched, I sent
         | the author a few dollars for a coffee
        
         | gkkirilov wrote:
         | Great take on the topic. I completely agree, love the small
         | communities that form in Reddit and there I can find the
         | experts to ask.
        
           | dtemkin wrote:
           | StackExchange is better for an informed discussion. Reddit
           | has become too much like Yahoo! Answers.
        
         | ozim wrote:
         | Google was boiling the frog really really slow.
         | 
         | You can still can get exact searches by google dorks but
         | "normal" people might find "google trying to be smart" actually
         | useful.
        
         | rackjack wrote:
         | Maybe a different kind of terror than Dead Internet Theory: the
         | Internet is "alive", but it acts as if it was dead.
        
         | zucked wrote:
         | I, too, search "<search term> + reddit" often for product
         | reviews and such. Thing is, the results on that front have
         | started to slide as the paid review side of the internet
         | catches on. I'm finding that it's getting harder and harder to
         | trust the reddit search results - lots of shill accounts and
         | obvious junk. That's not a google problem, specifically, but
         | it's another degradation of a workaround for declining search
         | result quality :(
        
           | bee_rider wrote:
           | The only real advantage of reddit is that somebody will
           | usually be insulting the ad account, so you can hopefully
           | glean some truth from the insults.
        
             | Firmwarrior wrote:
             | Unless there's a critical mass of shills, and then anyone
             | who speaks out against them will get banned and/or
             | downvoted to oblivion..
        
           | Firmwarrior wrote:
           | Yeah, a lot of subreddits are clogged with the same bad info
           | that's gotten all over Google's front page. The stickied
           | "list of recommendations" on an enthusiast sub is just the
           | same as you'd get from clicking the top result of "Best X
           | 2022" on Google, complete with affiliate links
        
         | mastazi wrote:
         | I have a similar habit, I often search "[topic] forum" - I'm
         | not fond of Reddit specifically due to accessibility issues
         | although in some cases I still go there because it's the only
         | good source.
        
         | eternauta3k wrote:
         | Thanks, I hadn't realized I can use site:reddit.com also for
         | recipes!
        
         | samstave wrote:
         | Any idea what reddit's valuation is currently looking like?
         | 
         | I have long been surprised they havent been acquired .. I
         | assume for sure they have had plenty of offerss in the past
        
           | mardifoufs wrote:
           | They have filed for an IPO last month with the SEC so they
           | should go public very soon.
           | 
           | Last valuation was at 10b$ which is ridiculous for a website
           | that can literally get its most popular subreddits shutdown
           | arbitrarily whenever a small group of extremely online
           | volunteer mods decide to "go on strike" by locking the subs
           | because they don't like something/someone else on the
           | website.
           | 
           | It happened before and the admins yielded to them so I don't
           | see why it wouldn't happen again, especially since it's not
           | like they can run the website without that weird cabal of
           | (mostly delusional/psychotic) power mods doing their work for
           | free.
        
             | Lascaille wrote:
             | I've also thought that. The reddit shutdown made the
             | frontpage of (reputable) news sources, I can't imagine that
             | investors aren't going to be asking the admins how much
             | control they really have over the user experience on any
             | given day.
        
             | samstave wrote:
             | >> _is ridiculous for a website that can literally get its
             | most popular subreddits shutdown arbitrarily whenever a
             | small group of extremely online volunteer mods decide to
             | "go on strike" by locking the subs because they don't like
             | something/someone else on the website_
             | 
             | I have a story about this - and its worse than just mods --
             | Admins intervene and set narrative on for whom is allowed
             | to mod and make mod decisions...
             | 
             | I wont reveal the details - but I have seen Admins
             | literally come in and fuck up Mod orders because (my
             | suspicion) is that the Admins have MANY accounts that
             | /appear/ as mods - but are actually Admin shill accounts...
             | 
             | I had this happen to me first hand and I was appalled.
             | 
             | Reddit's ethics are absolute garbage in this regard.
        
           | technothrasher wrote:
           | They were acquired by Conde Nast in 2006.
        
             | samstave wrote:
             | Oh, forgot about that... Thanks
             | 
             | Are they still under them?
             | 
             | regardless, what is reddit's current value? (I've been on
             | reddit for 15 years - but I have recently deleted my
             | accounts due to censorship and ban-hammering for the most
             | ridiculous reasons.)
        
         | bradgessler wrote:
         | I too have found myself searching more in Reddit. Not to throw
         | shade on Reddit, but even if I find exactly what I'm looking
         | for in there, it's depressing that it's all bound up inside of
         | another walled garden who will eventually have the same
         | incentive as Google: squeeze every last advertising dollar out
         | of the produc... I mean users. Like Google, it's just a matter
         | of time before they too lose their balance.
         | 
         | A question worth posing to this community: how can we build an
         | internet that's hostile to advertisers? Secondarily, how can
         | said internet also be much more accessible to content authors
         | so they won't have to learn a css, html, and JS to publish some
         | stuff? Finally, how can that content be discovered from within
         | this network?
        
           | allochthon wrote:
           | One small thought -- having the search engine be
           | configurable, so that the user can specify which sources to
           | give priority to (e.g., Reddit, NYT Wirecutter, Wikipedia,
           | etc.), would be an incremental improvement.
        
           | niccl wrote:
           | A factor in there has got to be 'who pays?' If it's hostile
           | to advertisers, then there's got to be money to pay for the
           | infrastructure from somewhere.
           | 
           | Maybe a tax on ISPs? I think I'd happily pay $10 extra per
           | month for access to an ad-free interrnet. Maybe $20. But how
           | many of the people that are already happy with the ads and
           | poor google results would do so? Would it be sustainable?
        
             | lrem wrote:
             | I think you're grossly underestimating how much is needed
             | to replace the ad revenue that feeds today's Internet.
             | Remember, majority of people wouldn't pay for getting rid
             | of ads, because they don't have the disposable income. So
             | they're also not really worthwhile to advertisers. You have
             | to divide the revenue by some small fraction of current
             | users.
        
               | ryan29 wrote:
               | Yep. It's really weird if you think about it. The first
               | time I saw a company being upfront about their ad revenue
               | [1] I was surprised.
               | 
               | > The Premium fee is basically about $7 per year, which
               | is less than what a free user generates in ad revenue.
               | Thus leagues that pay for Premium and use an ad-blocker
               | are generating less revenue than free users.
               | 
               | They charge about $20 per user per year to remove ads. I
               | pay for that, so I'm not sure what kind of ads they have,
               | but I'd love to see what they're advertising and what the
               | click through + conversion rates look like.
               | 
               | What you said makes sense to me. I wonder if advertisers
               | are paying a fortune to acquire users with a lot of
               | disposable income.
               | 
               | 1. https://www.fantrax.com/forums/general/messages/public
               | /l72mh...
        
               | kaesar14 wrote:
               | Agreed, Facebook makes something like 8 dollars a user
               | per year? That's just one of the mega services, imagine
               | replacing that money for all of the players that power
               | your internet.
        
             | machiaweliczny wrote:
             | Ads will always exist because they work. Only way is to ban
             | them explicitly but you can do that with AdBlock for
             | example but you still get SEO spam, placed content,
             | inauthentic "recommendations".
        
           | throw10920 wrote:
           | > how can we build an internet that's hostile to advertisers?
           | 
           | You have to reify "trust" into concrete, computer-
           | representable data. Maybe borrow the "web of trust" concept
           | from PGP, but do some sort of multiplicative thing where the
           | amount you trust someone's recommendation online is the
           | product of the trust relationships between you and the
           | recommender. That's really the best you can do - even
           | legislation against online advertising will be subverted by
           | companies that go through layers of proxies to buy influence.
        
         | mettamage wrote:
         | > - "Why are people searching Reddit specifically? The short
         | answer is that Google search results are clearly dying. The
         | long answer is that most of the web has become too inauthentic
         | to trust."
         | 
         | Haha, the noobs. I use HN instead _sunglasses cool face_
         | 
         | A bit more seriously: I fully agree with this. And if HN
         | doesn't have what I'm looking for then I use Reddit as well.
         | But if HN has some info on the topic with a few highly upvoted
         | threads, damn, it always impresses me.
        
           | nextos wrote:
           | Me too I even have a bookmarklet in Firefox so that I can use
           | a prefix (hn) and the search is rewritten as
           | site:news.ycombinator.com, to make sure all results are
           | limited to HN.
           | 
           | I also have the same kind of bookmarklet for Reddit and
           | Google Scholar.
        
           | brimble wrote:
           | When I'm looking into some project or piece of software I'm
           | unfamiliar with, I really do search for HN posts on it.
           | Fastest way to cut through (enough) of the biased material
           | and get something genuine. Even hyped stuff usually has
           | enough contrarian posts to give you an idea of where to look
           | for the skeletons.
        
             | throw10920 wrote:
             | HN has now been around a while, is really popular, and is
             | starting to catch the attention of ad/marketing companies
             | now, though - how do you know what _here_ is genuine?
             | 
             | Even the heuristic of "only trust accounts older than n
             | years" isn't perfect, as eventually a few people will
             | undoubtedly sell their old accounts on a dark web market
             | for a little extra cash...
        
               | flyinghamster wrote:
               | And it's not just the spammers. Any topic that touches
               | domestic or international politics in any way almost
               | instantly brings out a lot of bad-faith actors, here or
               | anywhere else on the internet.
               | 
               | > Even the heuristic of "only trust accounts older than n
               | years" isn't perfect, as eventually a few people will
               | undoubtedly sell their old accounts on a dark web market
               | for a little extra cash...
               | 
               | Yikes, I hadn't thought of that angle. That would explain
               | some of the long-dormant accounts on Some Other Place
               | that suddenly start spewing out-of-character garbage,
               | assuming they weren't password-guessed, data-breached, or
               | keylogged by some rando.
        
         | api wrote:
         | I view the Dead Internet Theory as Black Mirror style satire.
         | All it would take is liberal application of GPT-3 style
         | transformer AI to content generation and much of the Internet
         | could be fake. You could have fake political trolls arguing
         | with other fake political trolls from the other side, fake
         | blogs, fake review sites, etc. and it would take me a while to
         | notice. Most of the modern Internet is just that bad.
         | 
         | Advertising always creates perverse incentives. It works in
         | traditional media too. Look at what happened to things like
         | Discovery and The Learning Channel when they became subject to
         | advertising based pressure for ratings. They went from having
         | actual educational content to being full of tabloid trash.
        
         | legalcorrection wrote:
         | Searching Reddit helps but the quality of comments has gotten
         | lower since 2015 or so. It seems to coincide with the wave of
         | subreddit bans and the nakedly politically-driven moderation on
         | subreddits. And with the reflexive attitude--against anything
         | countering the Reddit consensus--that developed during the
         | Trump years. High quality posters seem to have withdrawn from
         | the site (at least in how much they comment) and what's left is
         | mostly ignorant teenagers and bitter millennials with shitty
         | jobs. In turn, that crowd is much less likely to upvote high-
         | quality thoughtful content, so the cycle continues. The decline
         | in quality has trickled even into the less popular subs. Don't
         | get me wrong, the site has always had problems, but the more
         | recent decline in thoughtfulness is dramatic.
         | 
         | The worst part is that despite Reddit getting so much worse,
         | there is no other place that's grown to fill the void. This
         | place is great, and I do search HN when it makes sense, but
         | it's small and narrow in scope. Reddit basically crowds out any
         | competing websites by sucking up all the low-level chatter
         | required to sustain a community, but has also pushed away high-
         | quality posters, who now have no place to go. Very tragic but
         | maybe a good case study in shitty network effects.
        
           | twoodfin wrote:
           | I dunno, looking at the growth curve in Paul Graham's tweet I
           | expect most of the drop in average comment quality can be
           | attributed to the size of the user base. It's hard to keep
           | high-quality content the norm even in much smaller
           | communities.
           | 
           | /r/nfl had a reputation for high-quality content and wasn't a
           | particular battleground in the Trump Wars. It's still a good
           | breaking news feed, and the live game threads are fun, but
           | every post is dominated by joke comments and memes.
        
           | D13Fd wrote:
           | I find the idea that banning Trump supporters killed reddit
           | to be pretty far-fetched.
           | 
           | To the extent there is a change in quality, it probably comes
           | from other factors, including having a bigger, broader, and
           | different user base now than in the past (and only a small
           | portion of that change likely came from Trump-related bans).
        
             | jasonladuke0311 wrote:
             | Parent didn't say Trump supporters. And I completely agree
             | with their observation. Quality went completely off a cliff
             | around that time. I think it just officially entrenched the
             | Reddit orthodoxy and that there is a "right way" to think,
             | and that infected even non-political subreddits. Not all
             | though, I know some subs are much better and open to
             | discussion than in the past.
        
               | legalcorrection wrote:
               | Yep. These days you'll even get banned from fandom
               | subreddits if you criticize the tv show/movie/book too
               | heavily.
        
           | WastingMyTime89 wrote:
           | Quality on any non niche popular subreddits were already
           | abysmal long before 2015. Reddit is useless for anything
           | which is not highly specific but there are some diamonds in
           | the rough: great subreddits exists about fashion, knives,
           | gardening, coffee, shaving and plenty of other weird
           | interests.
        
             | legalcorrection wrote:
             | This is true but I find that about 2015 is the inflection
             | point. Even posts about highly technical subjects are not
             | as good if they're from after that.
        
           | fallingknife wrote:
           | With quality comes success. With success comes popularity.
           | With popularity comes idiots.
        
         | jedwhite wrote:
         | There's a reason why it seems shocking that Google has been
         | able to balance the ads well enough that people still use it.
         | They haven't! Google has orchestrated a monopoly over search
         | engine distribution that allows them to get away with search
         | results that are dominated by ads and spam, without losing most
         | consumers.
         | 
         | Let's be blunt here - almost no consumer consciously chooses to
         | use Google search anymore. Google has a distribution monopoly
         | through Android, its deal with Apple on iOS and MacOS, and on
         | desktop through Chrome.
         | 
         | I'm working on a search engine startup. It is in all practical
         | senses impossible for an iPhone or Mac user to change their
         | search engine to a new search engine on Safari or at the iOS
         | level. And despite being technically possible on desktop with
         | Chrome, it is for all practical purposes beyond what any
         | typical consumer can easily do.
         | 
         | Their monopoly over distribution - not search result quality -
         | is what keeps consumers searching Google and clicking ads.
        
           | joe_the_user wrote:
           | _There 's a reason why it seems shocking that Google has been
           | able to balance the ads well enough that people still use it.
           | They haven't! Google has orchestrated a monopoly over search
           | engine distribution that allows them to get away with search
           | results that are dominated by ads and spam, without losing
           | most consumers._
           | 
           | I disagree. Two to three years ago I could get more what I
           | wanted in a complex search once I tuned it properly. So
           | Google had a twenty year run of good and useful searches.
           | Google also worked to strong arm their monopoly, yes. But I
           | claim they still served some quality after that. It's not
           | that unusual for a monopoly built on quality to maintain
           | their quality for a period of time after it achieves that
           | monopoly status - institutional standards die but they can
           | die over time.
        
           | oconnor663 wrote:
           | > almost no consumer consciously chooses to use Google search
           | anymore...Their monopoly over distribution - not search
           | result quality - is what keeps consumers searching Google
           | 
           | I don't disagree with this as a fact, but I think there are a
           | lot of things that work this way that aren't actually
           | monopolies in the competition-preventing sense. If I wanted
           | to launch a new breakfast cereal, getting my product into
           | grocery stores would be one of the major challenges of
           | starting that business. Competition for shelf space is a core
           | concern of a lot of consumables. This definitely creates a
           | lot of stickiness and barriers, and that comes with its share
           | of downsides, but there are also good reasons that
           | distribution systems work the way they do. Transaction costs
           | are important.
        
             | jedwhite wrote:
             | I don't think competition for shelf space is the right
             | analogy here. Perhaps for Apps within the App Store you
             | could argue that. But when there are only two mobile
             | operating systems with meaningful market share, and when
             | they make it impossible to change to a new search engine at
             | all, and the results all come from only two sources (Google
             | or Bing) that's a straight monopoly over distribution.
             | 
             | It's a similar situation with the App Stores also. They are
             | monopolies. We've gone from a world of personal computing
             | where software was a free market with open choices, to a
             | closed and proprietary world where there is only one
             | available source of software.
        
               | criddell wrote:
               | > We've gone from a world of personal computing where
               | software was a free market with open choices, to a closed
               | and proprietary world where there is only one available
               | source of software.
               | 
               | That's true but at the same time I think most people are
               | pretty happy with it. HN readers aren't typical in this
               | regard.
               | 
               | I've been writing software as my job since the mid-80's
               | and it's only been in the past 4 or 5 years where I
               | realized that I'm finally pretty happy with the tech I
               | use day-to-day.
               | 
               | If I had any complaint it would be that app stores have
               | made software too inexpensive. When I look at something
               | like Procreate which I think cost something like $10, I'm
               | blown away. This can't be sustainable.
        
             | ColinHayhurst wrote:
             | You have a point but shelf space is physically limited.
             | Online real estate is not so limited. In my country there
             | is reasonably healthy competition between supermarkets.
             | Supermarkets do have self-branded products but they don't
             | cross-sell competitors self-branded products.
             | 
             | Here we have Apple with Google and Bing on their shelves.
             | Microsoft have Bing and Google on their shelves. And Google
             | have Goggle or Bing. Is that healthy or an oligopoly?
        
               | oblio wrote:
               | > Online real estate is not so limited.
               | 
               | It's limited.
               | 
               | It's limited by our attention spans.
               | 
               | There's a reason web designers call specific pages
               | "valuable real estate".
               | 
               | For example Google's search page, the one with the input,
               | is probably the most valuable web real estate in the
               | world, closely followed by the first page of results once
               | you've typed your query and hit Enter.
               | 
               | I'm willing to bet $100 that the second page of results
               | probably gets less than 1000th the hits the first one
               | gets. Heck, make that 1 millionth of the hits the first
               | results page gets.
        
           | null_object wrote:
           | > It is in all practical senses impossible for an iPhone or
           | Mac user to change their search engine to a new search engine
           | on Safari or at the iOS level.
           | 
           | There are five (very simply accessible) different choices for
           | Safari on iOS.
           | 
           | But if you switch to iCabMobile on iOS there are TWENTY-FIVE
           | search engines to choose from.
        
             | jedwhite wrote:
             | I think it's reasonable to point out that is not something
             | most consumers are going to be able to do. The only
             | meaningful search engine choice is that available within
             | Safari. And you did install another App, they still aren't
             | used from the system search on iOS, or from Safari itself.
             | 
             | I think you might as well be asking regular consumers to
             | root their device so they can use whatever Apps from
             | outside the App Store, or whatever search engine they want.
             | 
             | Also, even for a technical user, there is simply no way on
             | an iPhone to change to a new search engine not already on a
             | tiny list, and from talking with hundreds of consumers, I
             | have not talked with a single non-technical person who
             | could work out themselves how to change their Safari search
             | engine to even one of the 5 limited choices, let alone a
             | new option.
        
               | Angostura wrote:
               | I don't think installing an app and rooting a device are
               | fair comparisons
        
               | jedwhite wrote:
               | Unfortunately, installing an App doesn't let you change
               | the system-wide search on iOS (or Safari browser), so
               | rooting the device would be the only real way. My
               | intended point is that if you're a consumer trying to
               | change your search engine to a new option on an iPhone,
               | there is no way to do it.
        
           | WalterBright wrote:
           | I would think that there'd be an online opportunity for a
           | search engine that only searches humanly curated sites. Those
           | sites would be ones that have quality information rather than
           | spam. Some obvious examples - wikipedia, reddit, hackernews,
           | public domain books, etc.
           | 
           | It's easy to game an algorithm, but hard to game a human -
           | humans know garbage when they see it.
           | 
           | As an aside, whenever I get a prescription, included with it
           | is a dense two page sheet of detailed information about the
           | drug. I see nothing like that online with a search. Why is
           | this sort of thing not online?
        
             | seszett wrote:
             | At least France and Belgium have public websites with the
             | information sheets of all authorized drugs. I think at
             | least the French one generally comes up in the first
             | results on Google (when searching from a French
             | connection).
        
               | WalterBright wrote:
               | This is the kind of public service the FDA _should_ be
               | doing.
        
             | scarface74 wrote:
             | I would have gotten so excited about something like that 20
             | years ago, I would have yelled "Yahoo!" from the top of my
             | lungs.
        
               | WalterBright wrote:
               | Maybe Yahoo's time has come again! Maybe Google's decline
               | started when they no longer had competition from Yahoo?
               | 
               | The interesting thing would be coming up with a
               | sustainable business model for it. One way might be the
               | _users_ pay for it, either per-search or per-month. This
               | way the incentives to provide good search results align
               | with the interests of the people doing the searching, not
               | the people being searched.
               | 
               | The people who want to be searched would have an
               | incentive to make a quality site that the search service
               | would believe would please their customers.
               | 
               | I can think of people willing to pay for quality searches
               | - professionals looking for things they need, like
               | programmers, lawyers, researchers, etc.
        
           | eldaisfish wrote:
           | >Let's be blunt here - almost no consumer consciously chooses
           | to use Google search anymore
           | 
           | Do you have anything substantive to support this? I highly
           | doubt it is true given the fact that the verb "to google"
           | literally means "to search the internet".
        
             | cco wrote:
             | Your argument supports the original poster. It is no longer
             | a conscious choice, "Do I search for this via Google? Maybe
             | I should use Bing? What about DuckDuckGo?", it is, "Oh,
             | lemme Google that".
        
             | jedwhite wrote:
             | Google is the default search on the vast majority of phones
             | and desktop browsers by default.
             | 
             | People don't change their search engine from something else
             | to Google, because it is already the default search engine
             | on the devices they buy and the web browsers they use.
             | 
             | So people do not make a conscious choice to use Google. The
             | vast majority make no choice at all. Google is synonymous
             | with search because it is already the search engine on
             | their phones and computers. They are simply never asked
             | which search engine they want to use.
             | 
             | Most consumers have no idea that you can even change your
             | search engine. After talking with hundreds of users, they
             | find it's either impossible to change (iPhone/MacOS) or too
             | hard (Chrome).
             | 
             | If you're Duck Duck Go or Bing, at least you're in a very
             | limited dropdown list if someone does want to try something
             | else. If you're a new search engine startup, you're not an
             | option at all.
        
             | kahmeal wrote:
             | I think you missed the point here -- people synonymize
             | googling with searching and therefore aren't choosing to
             | google -- they're choosing to search but ending up using
             | google despite having made no conscious effort to do so
             | (it's just there).
        
           | dwighteb wrote:
           | > It is in all practical senses impossible for an iPhone or
           | Mac user to change their search engine to a new search engine
           | on Safari or at the iOS level.
           | 
           | On my IOS device, under Settings -> Safari -> Search Engine,
           | I have a drop down with options, including Bing and
           | DuckDuckgo, but defaulted to google.
           | 
           | On Macos, with Safari running, Safari -> Preferences... ->
           | Search, Search Engine I have a drop down, defaulted to
           | google, with Bing and DuckDuckgo amongst other choices.
           | 
           | Agreed on google"s effort to get their search engine as the
           | default. However I just don't understand how changing search
           | engine is impossible given what I'm seeing on my devices? Nor
           | does it seem over the top onerous to my eyes.
        
             | jedwhite wrote:
             | Yes, but you can't add a new search engine at all! So if a
             | search engine isn't one of the tiny number of options in
             | that dropdown, you can't change to it. That applies on both
             | iOS and MacOS. And that option is used for the entire
             | system-wide search, not just Safari.
             | 
             | So here's a challenge, try adding a search engine not on
             | that list. You can see the search engine I'm working on in
             | my profile if you're interested (I don't want to hijack
             | this thread with self-promotion). I challenge you to change
             | to a new competitive option like it. You simply can't. That
             | is a clear monopoly over distribution.
             | 
             | On desktop in Chrome, as noted it is not something any
             | typical consumer can do easily. But even if they could,
             | Google does not allow you to set the New Tab to another
             | search engine, even by setting the homepage to one. So
             | every new tab opened on Chrome takes you back to Google
             | search, even if a consumer figures out how to change their
             | homepage. As for changing the nav bar search, no ordinary
             | consumer is going to be able to work out how to change a
             | search URL pattern. That is clearly intended to prevent
             | consumers changing.
             | 
             | So I stand by my point, especially on an iPhone, you simply
             | cannot change your search engine to a new search engine
             | like us. It is impossible.
        
               | figers wrote:
               | Its been a while but when you visited a search engine
               | website it then showed up as an option, not sure which OS
               | / browser that was on though
        
               | jedwhite wrote:
               | Firefox supports an open search standard which is a big
               | improvement, so that's probably where you saw this. It
               | provides an easier experience from the nav bar to add a
               | new search engine to the browser. In practice, while it's
               | a huge improvement, I've found talking with users that
               | it's mostly helpful if someone technical is talking them
               | through the change.
        
               | pkz wrote:
               | I tries you search engine with a few queries and I was
               | pleasantly surprised! Keep up the good work!
        
               | jedwhite wrote:
               | I didn't want to take the discussion off topic but I
               | appreciate that and thank you! Lots of work to do! Please
               | reach out if you'd like to as well :)
        
               | daanlo wrote:
               | I fully understand your point and defaults are very
               | strong.
               | 
               | That being said, I try new search engines from time to
               | time and always get back to google, because non of the
               | others have worked for me (in a professional context). I
               | probably do 200 searches per day and google is most
               | likely to give me relevant info on my first query (maybe
               | 80-90% success rate). All others I have tried have been
               | around 40-50% win an avg. of 2-3 search queries to find
               | my result. That is a huge daily time sync on 200 searches
               | per day.
               | 
               | I will also test your search engine.
               | 
               | And before having tested it, I have some unsolicited
               | advice ;) At least these are things that would make me
               | switch: 1) you are strong in my vertical. 50% of my daily
               | search queries are professional. Probably 10-20% are
               | programming related. If you were better 20% better than
               | google at delivering results for that subset, I would
               | probably use you. 2) If you had very strong support for
               | my locale. Based in Germany, 50% of my private searches
               | are in German. Most search engines, apart from google,
               | suck in German. My assumption is their market share is so
               | small that they don't put effort into any language
               | specific search syntax understanding. German or large
               | language groups like Spanish, Hindi, French come to mind.
               | 3) If you can't become a default search engine on safari,
               | maybe you can role your own browser (chromium fork or
               | something) where you are the default. You could package
               | it as: MySearchEngine App. It is actually a fully
               | functional browser, but users really use it because they
               | want to use your search engine. That might give easier
               | access than having to manually navigate to your website
               | in safari.
               | 
               | </ end of unsolicited advice />
        
               | jedwhite wrote:
               | The ultimate test of any search engine is always the
               | results. While the project I'm working on is definitely
               | still an alpha, I'd love to chat with you when you try it
               | out. I don't want to take the conversation here off-
               | topic. To your general points though, there are
               | definitely opportunities to provide better results within
               | specialist areas of knowledge, and for local markets.
               | 
               | I think most of the search startups are doing their own
               | mobile app. On iOS, the system search and browser remains
               | Google/Safari (and the App is essentially just a wrapper
               | on Safari for browsing). But at least it is something. I
               | think you'll see more people doing desktop apps, although
               | the dominance of Google through Chromium forks for this
               | isn't a coincidence. It feels like the bad old days of
               | re-packaging Internet Explorer with a custom homepage all
               | over again.
        
               | masa331 wrote:
               | Have you tried Kagi.com? I switched to it and i'm very
               | happy even with searches in my native language for
               | example
        
               | shaky-carrousel wrote:
               | > So here's a challenge, try adding a search engine not
               | on that list.
               | 
               | Well, you can. _I_ just tried it and works. Granted, you
               | need a third party app, but it 's doable.
        
               | jedwhite wrote:
               | I'd be interested in the steps you took. Third-party Apps
               | on iOS can't change the Safari or system-wide options for
               | search engines as far as I'm aware. Installing a third-
               | party App just gives you a wrapper around Safari for
               | browsing while you use that App only. If you swipe down
               | on your home screen to use the system search, or open
               | Safari itself, nothing has changed. I can ask you to
               | install our App or another search provider's App, but it
               | doesn't change your iPhone's search engine or add it to
               | Safari.
        
               | [deleted]
        
               | dwighteb wrote:
               | I see your point. I would have sworn that DuckDuckGo was
               | added as a search entry when I installed that app on my
               | ios device, however my memory is hazy from that long ago,
               | so perhaps that search engine was added at a different
               | point, like when it became big enough for Apple to notice
               | them.
        
               | donnythecroc wrote:
               | Duckduckgo uses Bing and they also pay millions to be
               | included.
        
               | ColinHayhurst wrote:
               | We pay nothing so are not included. On the other hand we
               | are happy to provide a one click search from our search
               | engine or eight other search engines/services, currently
               | from our web app [0]. One click for Google (if that's
               | your thing), one click for Bing or Gigablast search
               | engine results, one click for Brave and some of the many
               | Bing and few Google syndicates - DuckDuckGo, Ecosia,
               | Startpage.
               | 
               | [0] https://blog.mojeek.com/2022/02/search-choices-
               | enable-freedo...
        
               | Angostura wrote:
               | Source on the 'pays millions'?
        
               | jedwhite wrote:
               | I'm a huge fan of DuckDuckGo. My understanding is that it
               | took a significant amount of effort and public lobbying
               | for them to get added to that list, and it was back in
               | 2014 that was announced.
        
               | RunSet wrote:
               | > Google does not allow you to set the New Tab to another
               | search engine
               | 
               | Firefox has removed the ability to set a default page for
               | new tabs and requires users to install an extension to
               | restore the functionality, which in fact provides
               | degraded functionality. As originally implemented the new
               | tab would load the new page instantly. With the
               | extension, a new tab is created, focus is given to the
               | URL bar and after a brief but noticeable pause, the
               | chosen page loads.
        
               | null_object wrote:
               | > especially on an iPhone, you simply cannot change your
               | search engine to a new search engine like us. It is
               | impossible.
               | 
               | See my post above about iCabMobile, where there are
               | TWENTY-FIVE search engines to choose from.
               | 
               | There are also other browsers than Safari and iCabMobile
               | on iOS, many of which give alternatives to their search
               | engine choices.
               | 
               | Naturally if you think only users who choose the
               | _default_ browser are interesting as your market, I
               | wonder if those users would take a chance on your
               | alternative search engine?
        
               | jedwhite wrote:
               | I replied to your duplicate post separately, but it is
               | worth noting that even if you install an alternative
               | browsing App and use it, the iOS system search (swipe
               | down from the top to access the search bar) is still
               | using Google and Safari. And even if you were to use
               | another browser like iCabMobile, it also simply does not
               | let you add in a new search engine not already in its own
               | options.
        
               | vanviegen wrote:
               | Your search engine doesn't seem to offer an OpenSearch
               | description. Wouldn't adding one solve the problem for
               | some browsers at least? https://developer.mozilla.org/en-
               | US/docs/Web/
        
               | jedwhite wrote:
               | Thanks, just to let you know, yes, it does have an
               | opensearch description. But in practical terms that
               | doesn't help much even if a startup search engine adds
               | it.
               | 
               | Unfortunately, while OpenSearch is great where it's
               | supported, outside of Firefox, the only real support is
               | for in-site-search on other platforms (where you type a
               | site name and then a search string), and not for changing
               | your browser search engine. And it doesn't work at all on
               | iOS even for site search.
               | 
               | So unfortunately it doesn't fix the problem of how a
               | consumer can easily change their search engine to
               | something new on Chrome or Safari or an iPhone.
               | 
               | I don't want to sidetrack the discussion, but if you want
               | to confirm the opensearch description, you can open our
               | site in Firefox, then click the "..." in the browser
               | address bar and then click "Install Andi Search". Or
               | reach out and very happy to talk you through it.
        
               | nefitty wrote:
               | I use my own server for search. I just had to add an
               | OpenSearch xml file.
               | 
               | https://developer.mozilla.org/en-US/docs/Web/OpenSearch
        
               | jedwhite wrote:
               | The OpenSearch standard is great and definitely an
               | improvement where it's supported, but unfortunately as
               | far as I'm aware in most browsers that's limited to site-
               | search (in website search after typing a url). It doesn't
               | work at all on iOS.
               | 
               | On Firefox it makes it easier to talk a non-technical
               | user through how to change their default search engine,
               | and at least they aren't entering search pattern strings
               | into a settings field as with Chrome.
        
               | nefitty wrote:
               | I use it on iOS Chrome.
        
               | jedwhite wrote:
               | As far as I'm aware and the OpenSearch docs, support is
               | limited to in-site searches on most platforms outside of
               | Firefox (not changing default search option for example
               | using Chrome on iOS). Would be really interested in the
               | steps you followed if you're happy to share them.
        
               | nefitty wrote:
               | For sure. I added this file at the top level, as
               | opensearch.xml. Sorry if formatting is wrecked.
               | <OpenSearchDescription
               | xmlns="http://a9.com/-/spec/opensearch/1.1/"
               | xmlns:moz="http://www.mozilla.org/2006/browser/search/"
               | >                <ShortName>My Search</ShortName>
               | <Description>Personal Search</Description>
               | <Url             type="text/html"
               | method="get"
               | template="https://mysite.com/?q={searchTerms}"
               | />                <Url
               | type="application/rss+xml"             indexOffset="0"
               | rel="results"
               | template="/results?query={searchTerms}"           />
               | <Url             type="application/json"
               | rel="suggestions"
               | template="/suggest?q={searchTerms}"           />
               | <InputEncoding>UTF-8</InputEncoding>
               | <Image height="32" width="32" type="image/x-icon">
               | https://yarnpkg.com/favicon.ico           </Image>
               | </OpenSearchDescription>
               | 
               | In the head tag:
               | 
               | <link rel="search" href="/opensearch.xml"
               | type="application/opensearchdescription+xml" title="My
               | Search" />
               | 
               | I then went to my site on Chrome iOS and it showed up
               | under Settings > Search Engine > Recently visited. I then
               | selected it and now anything I put in my url bar gets
               | sent to my server. It's pretty sick.
        
               | ColinHayhurst wrote:
               | I concur. And would add that on Safari and iOS, it suits
               | Google and Microsoft too keep others out; noting all
               | options are Google, Bing or Bing sydnicates). And it
               | suits Apple nicely; $15 bn from Google, pure margin. How
               | much do they get from Microsft/syndicates? Meanwhile all
               | search listed options in Chrome are Google or Microsoft
               | (Bing and Bing syndicates). And, to complete all Edge
               | options are Bing, Bing syndicates or Google. Disclosure:
               | also alternative search engine CEO.
        
             | nabla9 wrote:
             | Google pays Apple for the privilege to be the first.
             | 
             | Another way to think it is that Google pays Apple, so that
             | they don't create their own search engine.
        
           | rhubarbcustard wrote:
           | Just tried https://andisearch.com/ and I like it. Felt like a
           | fresh look on results instead of the same old SEO ones. For
           | example, searched for a few Java queries and found very
           | informative website/results that weren't dominated by
           | Bealdung. Searched for "soccer scores", "chelsea FC", "prince
           | andrew", "WP export" and found things that would never have
           | been on Google's first page, but were excellent returns. Nice
           | work.
        
           | [deleted]
        
         | wisty wrote:
         | Google's problem is they've virtually nothing (given their
         | resources) to "commoditizing their complement".
         | https://www.gwern.net/Complement
         | 
         | Google's compliment is web sites. What have they done to make a
         | web site easier to make?
         | 
         | They even killed their RSS feed. They have released a bit of
         | web tech, but their offerings are generally a bit sad or only
         | solve Google problems (e.g. Go).
         | 
         | If you want to distribute an .exe or .app, MS and Apple have
         | released some pretty good tools to help. If you want to write a
         | blog or make a simple web app, it's unlikely you're going to
         | think "Google has some great stuff to help, and has awesome
         | tools". Mozilla's web resources are better. Microsoft's web
         | resources are better.
        
         | bshoemaker wrote:
         | That's so funny, because I use Google to search reddit, because
         | Google's search of reddit is better than Reddit's.
        
         | winternett wrote:
         | Another factor that isn't being fully accounted for is a new
         | SEO/marketing technique where many people are asking scripted
         | questions publicly on sites like reddit and then stealthily
         | providing answers that market a product or service. This leads
         | to reddit results not being exactly authentic as well. Pretty
         | much most online reviews cannot be trusted as we are begged to
         | do positive reviews of companies (and when companies outright
         | purchase positive reviews, which is also very rampant) also as
         | a factor.
         | 
         | Though Google is at fault for letting their service falter to
         | the "payola" race, many other factors are in play all across
         | the Internet since data quality has faltered almost totally.
         | For major-cost and non-refundable purchases I need to trust, I
         | go to brick and mortar stores and inspect what I am buying. I
         | am thankful not everything has shifted to an online-only model.
         | It's going to be a very bumpy ride on the Internet until
         | Congress and consumer protection laws wake TF up and do their
         | job.
        
           | dkonofalski wrote:
           | Is Google unique in that, though? Amazon reviews are
           | worthless now because companies pay customers to leave
           | positive reviews or pay review farms to leave positive
           | reviews. Even if someone reports them to Amazon, though, the
           | companies just close their accounts and open new ones with
           | different names and sell the same product. It's so trivial
           | for them to pivot when they get caught that I'm not sure
           | there is a solution to this problem.
        
             | winternett wrote:
             | It's not really us who can resolve the issues...
             | 
             | I just wrote my own "rant" on the matter and posted it here
             | along with the start to fixing them:
             | 
             | Yes, your frustration with the Internet and modern business
             | is real
             | 
             | https://news.ycombinator.com/item?id=30350322
        
             | adamc wrote:
             | There is a perfectly good solution, and some people use it:
             | don't buy from unknown vendors. If you buy a product from
             | one of a few well-known companies in that space, they have
             | a big investment in their brand, and are much less likely
             | to engage in behaviors that might diminish the value of
             | that brand.
             | 
             | The price is that you pay more -- effectively, you are
             | paying for that branding.
             | 
             | I've had so many bad experiences on Amazon that I am
             | increasingly doing just that. It doesn't apply to
             | everything, but it is a useful strategy.
        
               | dkonofalski wrote:
               | So how does that apply to the conversation around Google,
               | though? We can't only ingest information from a small
               | group of sources. That's antithetical to the entire
               | concept of the internet.
        
               | adamc wrote:
               | Isn't that effectively what limiting a google search to
               | reddit does?
               | 
               | Not that I'm convinced it will keep working, since reddit
               | isn't really a vendor in the same sense, and doesn't have
               | those incentives.
        
           | CuriouslyC wrote:
           | Reddit does have astroturfing, but a lot of communities are
           | aggressive about identifying and banning shills, so it's not
           | as widespread as in google search results.
        
         | orangepurple wrote:
         | More info about the Dead Internet Theory (DIT)
         | 
         | https://forum.agoraroad.com/index.php?threads/dead-internet-...
         | 
         | Archive: https://archive.ph/VoaxV
        
         | coolso wrote:
         | > I search for the following kinds of things on Reddit exactly
         | because results on other sites aren't trustworthy: Reviews are
         | secretly paid ads.
         | 
         | There is so much shilling on Reddit if you knew it would blow
         | your mind. I wish more people realized this. Reddit is the best
         | place to shill because not only is it ridiculously simple,
         | people also automatically assume you're not shilling, and then
         | once you seed the idea, everyone else will do the shilling for
         | you indirectly.
         | 
         | The healthiest way to use Reddit is like Wikipedia: assume the
         | information you're reading is highly compromised and biased in
         | one way or another, but use it as a starting point in your
         | further research and it's a great tool.
         | 
         | Reddit posts are not your friends. Upvotes do not mean the
         | contents of the posts are legitimate or not shilling.
         | 
         | Reddit is the best place to shill and the sooner the non-
         | shillers figure that out, the better off the entire internet
         | will be.
        
           | Klonoar wrote:
           | >Upvotes do not mean the contents of the posts are legitimate
           | or not shilling.
           | 
           | I increasingly think that upvote/downvote culture is the
           | worst thing to happen to the internet and the world at large.
           | 
           | The problem is I don't have an alternative solution to
           | propose.
           | 
           | Your comment is spot-on in my opinion though - I usually
           | _start_ with Reddit results, but try to check against other
           | sources before relying on it.
        
           | Lascaille wrote:
           | Reddit also - in my opinon - actively enables shilling and
           | botposting. Why do they have an API?
           | 
           | A forum that's meant to be 100% about humans talking to
           | humans doesn't need an API, so why does it expose one?
           | 
           | Also the model of user-created and user-moderated subreddits
           | actively enables the creation of shill accounts. It's trivial
           | to create a subreddit and use it to farm karma with a ton of
           | bots. If you can keep real users from ever entering your
           | walled garden of a subreddit (of which there are many) your
           | bots will never be detected until you wipe their comment
           | history and set them loose on the rest of the site.
        
             | hnburnsy wrote:
             | >A forum that's meant to be 100% about humans talking to
             | humans doesn't need an API, so why does it expose one?
             | 
             | Third-party clients?
        
       | jedwhite wrote:
       | There have been many interesting threads recently about the
       | decline of Google's search quality here on HN. There's zero doubt
       | search results are getting worse, and that ads and spam are the
       | cause. But Google's financial performance has been going from
       | record to record. So there is a huge disconnect building in the
       | market.
       | 
       | Each thread has had some common themes, but what's surprising is
       | how different the problems discussed are. Here are a few of the
       | best recent discussions:
       | 
       | Google no longer producing high quality search results in
       | significant categories (twitter.com/mwseibel):
       | 
       | https://news.ycombinator.com/item?id=29772136
       | 
       | Search engines and SEO spam (twitter.com/paulg):
       | 
       | https://news.ycombinator.com/item?id=29782186
       | 
       | Ask HN: Let's build an HN uBlacklist to improve our Google search
       | results?
       | 
       | https://news.ycombinator.com/item?id=29794372
       | 
       | DuckDuckGo Traffic - with spam discussion
       | 
       | https://news.ycombinator.com/item?id=29852783
       | 
       | Is Google Search Deteriorating?
       | 
       | https://news.ycombinator.com/item?id=29886423
       | 
       | Ask HN: What's Up with Google?
       | 
       | https://news.ycombinator.com/item?id=30031672
       | 
       | Tell HN: Google doesn't work anymore for exact matches
       | 
       | https://news.ycombinator.com/item?id=30130535
       | 
       | For some searches the whole screen on Google is now ads
       | https://news.ycombinator.com/item?id=30213110
       | 
       | Disclaimer: I'm working on a search startup, so I have a clear
       | bias, but one of the main reasons I am working on a search
       | startup is because Google's results are clearly getting worse.
        
         | websitejanitor wrote:
         | The weird thing about these is that they blame Google's search
         | results on spam. I work in SEO and I can tell you that they are
         | much better at ignoring spam than they were in 2010, where a
         | lot of these people quoted still have their heads at regarding
         | SEO.
         | 
         | What's been going on at Google is reliance on neural nets to
         | take care of various ranking algorithm tasks. We want better
         | keyword matching to generate results, but Google is developing
         | ways to match query vectors to document vectors using stuff
         | like BERT. Google is looking at the knowledge graph of entities
         | that emerges out of the content we write and is trying to
         | figure out which relationships between entities are important
         | to a query and which result set has the best coverage and
         | diversity. This incentivizes publishers to write a lot of text
         | that covers multiple related topics and bury the point inside
         | of it.
         | 
         | The other major shift in Google is how they consider links.
         | PageRank is still around in some form, but there could be other
         | link-based algorithms that serve similar purposes. The last few
         | years of core algorithm updates put a lot of importance on
         | receiving links from news websites for any keyword with
         | commercial intent. If you want to rank, go hard on public
         | relations.
         | 
         | The result is a real loss of accuracy and a lot more false
         | positives that are semi-related to the query.
        
           | Lascaille wrote:
           | >This incentivizes publishers to write a lot of text that
           | covers multiple related topics
           | 
           | Is it accurate to call organisations that write text
           | according to google's incentives 'publishers' or are they
           | merely spammers trying to maximise their pageviews and
           | conversions?
        
             | Deathcrow wrote:
             | Yup. IMHO spam has become so good at mimicking genuine
             | content, it's hard to recognize even for a human curator.
             | There's so many websites in the top google results that I'm
             | sure are entirely AI generated, which exist for the sole
             | purpose to propagate affiliate links and ads.
        
               | aero142 wrote:
               | Yes. It's like the results when people realized you could
               | have a classifier trained to match a person's face,
               | reversed to generate a new face based on the classifier.
               | There are a few extra steps, but the web is just recipe
               | sites and product reviews that look like what the google
               | ranking algorithms idealized site looks like.
        
         | gear_envy wrote:
         | I'm glad more and more people, from both here and on Reddit
         | (similar discussions appear sporadically) are beginning to
         | notice. I actually have most of these links already favorited
         | haha.
         | 
         | I hope your startup pans out well. Thanks for doing your part
         | to make the internet less terrible!
        
           | jedwhite wrote:
           | Hey thank you. I think one of the good things to come out of
           | Google's decline is that there are now a lot more people
           | working on the problem of search again. There is also the
           | possible if faint promise of a different economic model for
           | funding content online than advertising starting to show on
           | the horizon, with a lot of the ideas around web3. Ad-tech
           | truly does make the whole Internet awful.
        
         | MonaroVXR wrote:
         | I'm always interested what people make or do, do you have some
         | sort of link?
        
           | jedwhite wrote:
           | I didn't want to hijack the thread for self-promotion, but it
           | is linked from my HN profile, and thank you for asking!
        
         | csomar wrote:
         | > But Google's financial performance has been going from record
         | to record. So there is a huge disconnect building in the
         | market.
         | 
         | Of course. I used to get one ad on YouTube from time to
         | another. Now for every 3 minutes videos, I have two forced ads
         | at start and one ad at the end. Heck, the other day, I got an
         | ad inside a 2 minutes video. The fall is going to be legendary.
        
           | ruffrey wrote:
           | I pay for YouTube premium and haven't seen an ad the entire
           | time. It's worth $12 a month to me. Also get music streaming
           | with it.
        
           | shuntress wrote:
           | I think that Google tweaking prices until they find the most
           | profitable ratio of ads-in-youtube to subscription-cost-of-
           | ad-free-youtube is going to be _at worst_ a slight dip.
           | Certainly not a  "legendary fall"
        
         | lifeplusplus wrote:
         | Isn't strong financial performance what's masking slow decline
         | in quality, then when competitors take marketshare everyone in
         | Google would be pikachu face.
        
         | creeble wrote:
         | I wish you great luck and success. This just seems part of a
         | long cycle to me (of course, the older I get, the more
         | everything seems like a long cycle).
         | 
         | Google wasn't the first search engine, and I expect it won't be
         | the last. Page Rank redefined search, and now that results are
         | 95% advertising-driven, the underlying "search algorithm" means
         | nothing at all. Someone with a "new" algo that isn't so
         | completely ad-driven (until they too succumb to the only
         | existing model for revenue) could un-seat the giant, at least
         | maybe in search.
         | 
         | This is the curse of the advertising model for all things.
         | Though it can make a lot of money for a good long time.
        
           | jedwhite wrote:
           | Thank you! I think there are alternatives to ads that are
           | worth trying.
           | 
           | A freemium model is viable. You can't have ads or ad-tech
           | tracking, or you just end up another Google. But you can have
           | free anonymous use, and paid pro or business plans (API use
           | etc). And referral link attribution can be done anonymously
           | and with no commercial influence on search results.
           | 
           | I also think you have to share any revenue with the people
           | actually making content fairly. That's one of the worst
           | things about Google, and it's one of the reasons the entire
           | media landscape has become an ad-tech nightmare, because
           | Google and Facebook take the lion's share of digital revenue.
           | 
           | It's worth trying other approaches. Ads are a corrupting
           | influence. If you don't say a hard no to them, they
           | eventually take over.
        
           | tazjin wrote:
           | > until they too succumb to the only existing model for
           | revenue
           | 
           | But it's not - if you're happy with your potential userbase
           | being O(millions) instead of O(billions), charging for your
           | service is completely fine.
        
         | david_allison wrote:
         | Tell HN: Google returning 'Untitled' results that redirect to
         | malware/spam https://news.ycombinator.com/item?id=30117388
         | 
         | Still ongoing for me, not as bad, but an example from a couple
         | weeks ago:
         | 
         | https://drive.google.com/file/d/11O1_awYptJ9mKzn-w9T45fpNPj4...
        
       | randerson wrote:
       | Welp, now that the secret is getting out, I guess we can expect
       | Reddit and HN to be taken over by SEO companies.
        
       | vernie wrote:
       | In the tweet claiming that Reddit is unique the Instagram chart
       | looks about the same. What am I missing?
        
       | yissp wrote:
       | While the content on Reddit is probably more authentic than what
       | you're likely to find on Google these days, there's still quite a
       | lot of obviously (or not-so-obviously) corporate-sponsored stuff,
       | and I imagine this is only going to get worse. For example, see
       | https://www.reddit.com/r/HailCorporate/. I think this is
       | unfortunately the fate of any platform that gets sufficiently
       | popular.
        
       | mikelpr wrote:
       | sad but I do this too
        
       | shantnutiwari wrote:
       | One thing I hate about most Google (and Duck) top results:
       | Keyword stuffing
       | 
       | I search about how to do X in python, the top result will have a
       | paragraph or 2 on "What is X in python " "Why do people use X in
       | python"
       | 
       | You can see its being done to stuff more keywords into the
       | headers
       | 
       | But why just google? Like I said, duck.com results are similar-
       | ish
        
       | mastazi wrote:
       | Reddit has peaked, at the time PG wrote that tweet you could see
       | some volatility with still some isolated peaks, but if you look
       | at it now it's more clear that the general trend is downwards
       | https://trends.google.com/trends/explore?date=all&q=reddit
        
       | ravenstine wrote:
       | Search in general is dying.
       | 
       | Although I've yet to evaluate Kagi (though I did get a beta
       | invite the other day), the only search engine that seems to be
       | not totally nerf'd today is Yandex, and even that one has
       | problems (lots of foreign language content). I still primarily
       | use DDG a lot, but often times I have to go to Yandex if I want a
       | more exact match.
       | 
       | I do have to wonder exactly how Gen Z and Gen Alpha are using
       | search engines, if at all? This isn't to say I think they're not
       | bothering with search... but that I just don't actually know.
       | Might it be that the use patterns of the youth are influencing
       | how Google and the rest of the search engines are tailoring their
       | algorithms?
        
       | z3t4 wrote:
       | Adding money to the mix is always problematic. Money destroyed
       | sports. And money destroyed the web. The amateurs are still out
       | there, but the content served by SERP's are mostly from
       | professionals. Just like when you look at sports on TV there are
       | mostly professionals.
        
       | afterburner wrote:
       | Indeed, I came to the conclusion to search reddit for answers
       | some time ago without any input by anyone (other than being a
       | reddit user already). I want a frank discussion of the pros and
       | cons of certain choices, not some obvious click-hungry
       | promotional article with a bland rosy opinion.
        
       | codingdave wrote:
       | I'm not going to vouch for Google's search results - we all know
       | they are declining. Even so, if everyone is using Google to
       | search reddit, that doesn't tell me that google is losing its
       | search dominance. It tells me that even as people try to get away
       | from it, they still use it as much as ever and by that usage are
       | likely helping Google figure out which use cases they need to
       | develop to improve their products.
       | 
       | Also, the idea that reddit will replace it seems unlikely to me.
       | As much as there is decent content on reddit, it exists side-by-
       | side with junk, jokes, trolling, memes, shills, and straight up
       | misinformation. This doesn't stop people from using and enjoying
       | reddit - much of the silliness is all in good fun, but it will
       | become a serious barrier to trying to become the search engine
       | for online content.
        
       | yalogin wrote:
       | I did not know that many other people also append "reddit" in
       | front of their search queries. Now that I think about it I have
       | stopped using google search for things I really didn't know
       | about. For all things I didn't know or need to learn about I
       | append "reddit" in front of the search query on google or go to
       | YouTube for video instructions. I use google search exclusively
       | as a short cut to typing for a link, or stuff I know it has
       | already indexed like a place of business. For example I want to
       | go to an imdb parents guide for a specific movie, I just type the
       | name of the movie and parents guide and google shows me the link
       | -- this saves me a bunch of clicks and page loads.
        
         | blueboo wrote:
         | There's a strong possibility the author is totally wrong here.
         | Reddit search is famously broken, so the only way people can
         | reliably search Reddit is via Google. (Because Google search
         | is...broken?)
        
       | shirro wrote:
       | I wish it was Google search that was dying. I suspect the problem
       | is a decline in good quality self published text.
       | 
       | There are adversaries gaming the algorithm and pushing low
       | quality results as alsways and they seem to be thoroughly winning
       | on Youtube. While search isn't working as well as it did for me I
       | am not sure it is entirely a search problem. It used to be that a
       | well selected query would almost magically bring up the desired
       | answer as the first result. Even adding search params to exclude
       | low quality sites like quora there is often nothing in pages of
       | results now, if you even get more than a page or two. I remember
       | when results sets used to be massive. But is it the search that
       | is lacking or the content?
       | 
       | IMO Google deserves a large share of the blame. Killing Google
       | Reader inflicted a huge blow on distributed self-published
       | content and helped drive people towards a bunch of walled gardens
       | and systems that promote low quality content.
       | 
       | Where once the blog reigned supreme now content is in the hands
       | of companies like Facebook and Twitter where ephemeral, low
       | effort writing is either behind a wall or drowned in noise. A lot
       | of blog content is now dripping in blatant promotion of people,
       | products and service.
        
       | cliftonk wrote:
       | Agreed. I rarely search for anything without "...
       | site:reddit.com" or "site:github.com". the sheer number of sites
       | that scrape github and then pop up above github in the search
       | results is a clear example of this. why isnt provenance weighted
       | more heavily?
        
       | foobarian wrote:
       | I mean you can't blame Google too much. In the early days, a
       | large fraction of Internet users made websites and had hand-
       | picked, curated links. This gave Google a fantastic ranking
       | signal with a high signal-to-noise ratio. This is mostly gone now
       | and honestly I'm surprised their search is as good as it is.
        
         | uncomputation wrote:
         | I think you have it slightly backwards. While not entirely
         | Google's fault, search engines motivated much of this "noise"
         | increase. It's not as though there were people who just made
         | hand-curated, "high signal" websites and then all those people
         | died. It's even not that all those people switched to Wordpress
         | or other CMS. It's that the algorithms used by search engines
         | directly incentivized a lot of the awful practices we now
         | associate with the web. I think the first example of this,
         | which is not nearly as apparent anymore, is it was more
         | beneficial for a listicle to break up its elements into a
         | separate page per element, requiring the user to click and
         | reload an entire page to traverse the list, rather than just
         | have the list on one page. This increased the number of back
         | links if anyone wanted to link to multiple items on the list
         | and allowed per-item SEO friendliness. Another more recent
         | example is the infamous recipe blog. While some people
         | genuinely like adding a backstory to their recipes, most add
         | all of that fluff because Google penalizes short content
         | (likely in an effort to reduce spam I would guess). This
         | results in a weird lose-lose situation for everyone involved
         | which has completely inundated the simple and extremely common
         | search for a recipe. The only ones able to not do this are
         | larger sites like Allrecipes which have enough reputation/clout
         | in the eyes of search engines to avoid the spam classification.
        
           | Lascaille wrote:
           | > larger sites like Allrecipes
           | 
           | But the problem here really is the consumer. In the past,
           | people would have bought a recipe book or subscribed to a
           | cooking magazine and thought nothing abnormal about having to
           | exchange money for data. Now the consumer expects quality
           | data for free. Obviously something has to suffer.
        
         | ipaddr wrote:
         | You can blame google because they made changes that forced
         | sites to adopt these practices. The hand-picked curated links
         | websites still exist but are so far back in the index they will
         | never show.
        
         | londons_explore wrote:
         | Google still has archives of the internet from back in ~2005.
         | They can still use the internet back then as a ranking signal
         | for todays content.
         | 
         | Ie. Imagine a now-dead blog which was very knowledgeable about
         | types of violin and would have ranked very highly for "best
         | type of violin string cleaner". Google can look at what content
         | that blog had, and find a page on todays web with similar
         | content saying the same kind of thing.
        
         | brimble wrote:
         | Google used to actively fight the spam. Some time around '08 or
         | '09 it was like they very suddenly gave up and never seemed to
         | give it a serious attempt again, as if they'd simply
         | surrendered. Unfortunately, they also made searches much more
         | "fuzzy" around that time or (IIRC) a couple years before,
         | foiling manual attempts to avoid spam by using very specific
         | language or unusual phrases.
        
         | zozbot234 wrote:
         | The death of hand-curated general web directories like DMOZ has
         | also deprived search engines of a hugely relevant "signal" for
         | high-quality content. I'm not surprised that the SEO blackhats
         | have basically won since then.
         | 
         | (You can view the schema.org specification for machine-readable
         | content description as an attempt by the big search engines to
         | partially reverse this dynamic and give white-hat SEO the upper
         | hand again. IMHO, independent website owners should
         | enthusiastically adopt these detailed descriptions if they care
         | to "save" the Web from the onslaught of blackhat SEO junk. But
         | a worthwhile successor to DMOZ (probably based on federation)
         | must also be a piece of that puzzle.)
        
           | Dma54rhs wrote:
           | How does in your eyes schema help against spam? Product
           | rating schema was instantly abused when it Google started
           | using it which makes sense since you markup whatever and
           | however the fuck you want.
        
             | zozbot234 wrote:
             | If you markup stuff maliciously (ala the old meta keywords
             | spam), you can be banned for it after a simple human check.
             | OTOH, it's really hard to tell wrt. most low-quality SEO-
             | format junk "is this malicious stuff that should be nuked
             | from orbit, or just a clueless webmaster who doesn't know
             | any better". It raises the stakes in a way that lets good
             | content stand out if it chooses to.
        
       | lifeplusplus wrote:
       | Yesterday I wanted to find something on reddit (brooklyn vs
       | chicago), in last 3 years. Despite setting search result to last
       | 3 years google kept showing reddit posts from 8 years ago. Tried
       | bing and still it sucked, then tried ddg and finally got
       | something relevant, not as good as how google used to be but it
       | pisses me off each time I search something up on Google. Google
       | has become better at local search and deteriorating on global web
       | search.
        
       | dageshi wrote:
       | The article is right, but I think it's missing the main cause.
       | 
       | People who used to make high quality web content have moved to
       | youtube instead because you can make more money there and it's
       | probably easier.
       | 
       | Add to that, I think because of the move to smartphones, google
       | tries to give you a direct answer to your question rather than
       | directing you to sources where you could educate yourself to
       | answer your own question which it did more in the past.
       | 
       | But yeah google search is noticeably worse and I don't know that
       | google can do anything to fix it.
        
         | spideymans wrote:
         | > People who used to make high quality web content have moved
         | to youtube instead because you can make more money there and
         | it's probably easier.
         | 
         | Web video has also become so much more accessible thanks to
         | faster download speeds.
        
       | sytelus wrote:
       | I have never appended reddit in my queries. I don't find majority
       | of Reddit credible or complete. The author here is
       | extraordinarily hyperbolic. Reddit is not "next" search engine by
       | any possible stretch of imagination. I would think search driven
       | by very large transformer based models is probably the next thing
       | but it's 5 to 10 years away.
        
       | dharma1 wrote:
       | Google search still works well for many things, but is SEO
       | spam/bot infested for anything that requires a hive mind opinion
       | about something from mostly genuine people. Like if I want to
       | know what kind of a best in class/best bang for buck/newest
       | [insert product] to buy and have no idea where to start, Google
       | is often the worst place for it.
       | 
       | I'm not sure if that's because most opinions like this are shared
       | on social media like reddit (and in rather unstructured form)
       | instead of on blogs/websites that Google mostly indexes, or if
       | it's just really difficult machine learning problem to formulate
       | something resembling a non-spammy consensus opinion from experts
       | by just crawling shitloads of websites that all try to SEO spam
       | the crawler
        
       | aantix wrote:
       | There was a point in the early days where the Yahoo index was
       | more reliable than Lycos.
       | 
       | Then Google came along and worked well, for a while.
       | 
       | But then I found Delicious.com - and those curated bookmarks were
       | better than anything Google provided.
       | 
       | Reddit is the new delicious. Fairly saavy Internet users that
       | aren't afraid to try new things, so they seem to know about cool
       | stuff first.
        
       | going_ham wrote:
       | Yup, search is terrible when looking up for very specific/ niche
       | topics.
       | 
       | It only works as a fact machine now. For example search for "Who
       | is the father of the president of USA?"
       | 
       | I think majority of this problem arises from academia/industry
       | disconnect as well as greed.
       | 
       | 1. Greed: Ad revenue.
       | 
       | 2. Academic people + research = Let's create a general solution
       | for all. They never bother to understand what problems users are
       | facing.
       | 
       | You may wonder, why would any one care to ask stupid facts? Turns
       | out people don't need internet for finding relevant information.
       | They are already bubbled up, so they search for "facts" to verify
       | or argue against their belief. Eg. "Kanye west and Kim
       | Kardashian". And for these examples, google works best.
       | 
       | It's really HCI problem. It doesn't take for them to tune down on
       | the ads, but why would they? If you search for niche, they just
       | show ads because they get $$$. But if you search for facts they
       | just give the highlight. And this small highlights create
       | positive reinforcements among it's users. It manifest to common
       | users that google works.
       | 
       | So google basically is fact machine to find clues for an argument
       | or bubble up belief. It is utterly useless for anything else.
       | 
       | Product reviews. Nah
       | 
       | Technical topics: Nah
       | 
       | DIY: Nah
       | 
       | Hobbies: Nah
       | 
       | It's either facts or ads.
       | 
       | Such is modern search engine.
        
       | s-video wrote:
       | Word of warning regarding the "site:reddit.com" trick: even
       | reddit can get astroturfed.
       | 
       | I share OP's pain though. I wish there was a search engine that
       | actively filtered affiliate link laden/spammy/SEO'd/etc content.
        
       | thejackgoode wrote:
       | I do site:news.ycombinator.com append to my searches very often.
       | Higher than average quality of information is simply an emergent
       | feature of any successful platform with social moderation.
        
         | DarylZero wrote:
         | What you're missing is that Google itself used to be a "social
         | moderation" mechanism.
        
       | buildbot wrote:
       | It's also categorically broken in somewhat basic ways recently.
       | 
       | 1. I searched a term, and there were not many exact results for
       | it, with the suggestion to try verbatim search - clicked it,
       | quotes where added, and then the _same suggestion_ appeared with
       | added quotes. I kept clicking until I got a few hundred quotes in
       | a row and google thought I was a bot. 2. Just today I searched
       | for a camera related term, any many results appeared from one
       | website with the suggestion to search for more results only from
       | the site. For some reason, that search returned only a single
       | result.
        
       | causi wrote:
       | Just the way Chrome insists on auto-completing searches has
       | seriously damaged the efficiency of my Googling. I'll search
       | something like "Type-97 whatsit making funny noises", get no
       | results, go to search just for "type-97 whatsit" and it adds the
       | rest back on by itself and I get the same useless results from
       | the first time. I don't make the mistake often enough to remember
       | not to make it, and every time I wonder what moron decided that
       | was a vital feature that shouldn't be able to be turned off.
        
         | ad404b8a372f2b9 wrote:
         | In the category of features that think they know better than
         | the user, I hate whoever decided they should start using word
         | embeddings in searches.
         | 
         | For example, you get the same results for "expand" and "extend"
         | with both words highlighted in results when you search for
         | either. This makes google entirely useless for complex
         | technical topics with decades/centuries of established jargon.
         | Searching for mathematics has become a torture.
        
           | saurik wrote:
           | Put the word you actually want in quotation marks. (It used
           | to be "prefix it with +" but then Google+ happened and they
           | changed it.)
        
             | ad404b8a372f2b9 wrote:
             | I don't think that works anymore, I might be mistaken but I
             | recall trying it and still getting non-word-specific
             | results.
             | 
             | I tried it just now with ' "median" height ' and still got
             | "average" and "mean" results highlighted. (Couldn't
             | reproduce with "expand"/"extend" because I didn't recall
             | the query that produced both.)
        
               | ketzo wrote:
               | wow, you're not joking. search {"median" height} and the
               | first result is mean height. that's infuriating.
        
               | saurik wrote:
               | The first "result" for me--which heavily focuses on mean
               | --is a Google Snippet, which I imagine could have an
               | unrelated semantics engine and, frankly, too often (I am
               | _not_ saying most of the time, though) shows ridiculous
               | garbage anyway (as it is trying to be more intelligent
               | than computers really can currently pull off).
        
               | aulin wrote:
               | wow, this is so upsetting
        
               | FredPret wrote:
               | I tried DDG and Bing, same thing
        
               | pow_pp_-1_v wrote:
               | You probably need to enable verbatim results. Click on
               | the Tools button (below the right end of the search bar)
               | and select "Verbatim" instead of "All results".
        
             | 2pEXgD0fZ5cF wrote:
             | That was a _very_ useful future a while ago, but it doesn
             | 't (reliably) work anymore, google ignores quotation marks
             | most of the time nowadays.
        
             | reaperducer wrote:
             | As has been discussed and demonstrated many times before on
             | HN, this doesn't always work. No one seems to understand
             | why, but Google ignores quotation marks for some people and
             | not others.
             | 
             | Moreover, how is a regular human being supposed to know
             | this? How is this useful to someone not in the tech bubble?
             | 
             | Google's solution to the problem is to make people jump
             | through a hoop. That's not a solution. That's a kludge.
        
               | causi wrote:
               | I wish I could mail a postcard to Google and Microsoft to
               | be put on some kind of "not a goddamned moron" list so
               | they'd stop treating me like an ignorant child.
        
           | SubiculumCode wrote:
           | Try searching "median height" and all you get is "average
           | height". Goddmit
        
             | senkora wrote:
             | Works in WolframAlpha at least:
             | https://www.wolframalpha.com/input?i=median+height+in+males
        
             | godshatter wrote:
             | On DDG you can type "median height -average" and that seems
             | to do the trick. Not sure if it works on google search, I
             | don't use that.
        
             | efdee wrote:
             | Interestingly, when I Google for "median height" including
             | the quotes, I have to go to page 3 to find "average
             | height".
        
               | SubiculumCode wrote:
               | You know, yeah. my bad. My original search was actually:
               | median height women. My daughter had wanted to know if
               | she was short at 5'4"
        
       | RosanaAnaDana wrote:
       | I'm sure this will get burried, but as someone that uses google
       | search extensively for finding solutions to basic coding syntax
       | questions, SEO has effectively poisoned googles well.
       | 
       | Where when i would post a simple question previously, I would
       | almost always get a SE/SO answer that was 80-90% correct, now I
       | only get a bunch of copy cat 'learn coding' web pages that really
       | aren't ever the question I'm asking.
       | 
       | I use duckduckgo as a browser and the !SO bang is effectively
       | broken due to cookies so I don't know what to do.
        
       | jakeinspace wrote:
       | The total fog of war surrounding product reviews is a big reason
       | I enjoy shopping for older, used things online. Nobody is being
       | paid now to shill for 10 year old Dell servers, or a 40 year old
       | analog oscilloscope, or the quality of 1997 made-in-Japan
       | Stratocasters. There are some YouTubers or subreddits who I think
       | I can trust, but the incentive is there for dishonesty.
        
       | [deleted]
        
       | didip wrote:
       | To be honest, contrary to the popular hate, Reddit is actually
       | one of the more useful social network I've used.
       | 
       | It contains a lot of memes/junk but it also contains a wealth of
       | people's knowledge.
       | 
       | Reddit should steal 1-3 top search engineers from Google and
       | build out a much better search. And might as well steal a few ads
       | engineers from Google too.
        
       | high_byte wrote:
       | unfortunately Reddit is dying alongside Google Search. of course
       | by all means I don't mean economically. but quality-wise - yes,
       | especially since it was acquired.
        
       | eof wrote:
       | There is a mode that google has which is basically the old mode;
       | since I discovered it recently out of huge frustration with
       | google search results.
       | 
       | After you search for something; select `Tools -> All Results ->
       | Verbatim`
       | 
       | This will get google to actually search the way power users
       | expect. I am surprised how little known this feature is. It
       | should be default, but once known it completely removed my
       | frustration with google search.
        
       | zestyrx wrote:
       | This is partially due to the proliferation of data-driven static
       | site generation.
       | 
       | Two types of sites I see popping up are:
       | 
       | 1) "shims", which generate the bare minimum static content
       | required to get listed on Google, usually for obscure or long-
       | tail queries
       | 
       | 2) "skins", which make exact copies of sites with publicly
       | available context (like Wikipedia or npmjs.org).
       | 
       | Both are enabled by tools like NextJS which allow you to take
       | data and convert it to a static site which does well with SEO.
       | 
       | I wrote about this in depth here:
       | https://zestyrx.com/blog/nextjs-ssg
        
       | Someone1234 wrote:
       | There's not nearly enough discussion in this thread about
       | Google's Verbatim mode (Tools -> All Results -> Verbatim).
       | 
       | In my experience turning this on substantially increases the
       | quality of Google's search results. It stops ignoring half the
       | words in your query and seemingly parses "quoted" phases as you'd
       | expect. The biggest problem is that there is no ability to turn
       | this on all the time for your account and turning it on is
       | intentionally a hassle.
       | 
       | Google still has a lot of other problems even with Verbatim
       | enabled, but this makes Google like 30% less terrible even if
       | just using it for site:reddit.com-like searches.
        
       | vxnul wrote:
       | I come from the 2040s. Don't come here. In the parlance of your
       | time, it fucking blows.
       | 
       | Google is still around. It is a third-rate search engine but a
       | first-rate reputation engine. Boomers (we still call them that,
       | even though they haven't been actual Baby Boomers for a long
       | time) still use it to vet people before making hiring decisions.
       | 
       | For $159 per month (everything is on a subscription model) you
       | can get the "personalized reputation" treatment by Google, so
       | that when said Boomers are deciding whether to hire you, they see
       | the unreliable material you paid for them to see--rather than, as
       | under the old system, the unreliable material that emerged
       | organically. It's a steep fee (these are the deflationary "new
       | dollars") but it's a small price to be able to get a job and not
       | be picked up by one of the "sweepers" and put into one of the
       | performance improvement camps.
       | 
       | I wish I had overthrown capitalism in the 2020s when it was still
       | possible.
        
       | jmyeet wrote:
       | I don't the same level of vitriol towards ads as some,
       | particularly on something like search where there is a clear
       | intent to find something and an ad may well be the most
       | appropriate result. Like if I search for "Bosch vacujm" why isn't
       | an ad for a retailer selling one the most appropriate?
       | 
       | Just so long as ads are clearly labelled as such I'm completely
       | fine with it.
       | 
       | But the whole content farming thing is much worse and it explains
       | the "reddit" thing. Searching for reviews is now impossible
       | because of all the astroturfed affiliate link spam. Adding
       | "site:reddit.com" is one of the few remaining ways to find real
       | people talking about something. That woo will probably end at
       | some point.
       | 
       | But this is a good example of how a metric that becomes a target
       | ceases to be valuable as a metric. In this case, the links
       | between pages became a goal so those links, the content on the
       | pages and the SEO became a game and it doesn't matter if it's
       | Google or someone else. If anything, affiliate links are a much
       | bigger problem because they fund this "industry".
       | 
       | There will always be a need for search. Google search isn't going
       | anywhere.
        
       | cjbgkagh wrote:
       | All I want is a feature to black list certain domain names from
       | search results. Similar to YouTube never show this channel again
       | option. If google hosted such a feature then they would get a
       | very strong signal on poor results and would go a long way to
       | punishing bad behavior and cleaning up the net. It's so easy to
       | do that I have to assume they chose not to because they make a
       | percentage of the revenue from the content farms.
        
         | depingus wrote:
         | Quenhus posted his custom uBlockOrigin filter list for dealing
         | with dev spam sites popping up in search.
         | https://github.com/quenhus/uBlock-Origin-dev-filter
         | 
         | I'm trying that now. But previously I was using the uBlackList
         | Firefox extension with some block list subscriptions.
         | https://github.com/rjaus/awesome-ublacklist
        
         | johnyzee wrote:
         | This would be awesome.
        
         | samuelfekete wrote:
         | I'm working on a new search engine that will allow you to do
         | that. (It's still a work-in-progress, but you can try it out
         | here: https://entfer.com/).
        
       | tpict wrote:
       | I feel like something happened in the past few days that made
       | Google significantly more infuriating to use. I switched my
       | default search engine to DDG after the nth case of Google
       | presenting search results that matched zero of my (fairly
       | mundane) search terms.
       | 
       | The DDG results aren't superb, but they also don't invoke the
       | feelings of communicating with a distracted child or poorly-
       | trained pet.
        
       | ankit219 wrote:
       | Agree with the premise, but seems to me that the article does not
       | justify this. I can understand ads, but ads do not affect search
       | results. If you move past ads now (which most users do as they
       | habitually ignore the space where ads would be) even then you
       | should expect good results.
       | 
       | SEO seems to be a big problem. Just saying Google is big and they
       | should fix it ignores the nuance and the whole cat and mouse game
       | that goes on. Eg: I am based in India, and am looking for which
       | cable channel/streaming service is broadcasting a game of my
       | favorite soccer team. The first 10 results would not have the
       | answer, but as a user you would only know that after opening the
       | link and reading through 500 or so words introducing teams,
       | opposition, competition, form etc. but not what I am looking for.
       | Most of these are news websites, who would make a loud noise if
       | their results do not come on top. For a search engine relying on
       | signals (even with AI), it's an incredibly hard problem to know
       | if those 500 words would have the exact answer. [1]
       | 
       | Reddit is good for searches where things are in flux, or when
       | it's a user centric thing. Because they have done the SEO well.
       | Similarly the results leading to Stack Overflow for developers
       | are equally important. Yet, when you want to research on some
       | topic, or learn more, you would inevitably start with Google.
       | 
       | If I were to predict, Google would start identifying trends and
       | slowly start ranking reddit higher for user centric queries. In
       | my limited dev experience, that is already happening for Stack
       | overflow. I love how the results are clubbed together under the
       | first result.
       | 
       | [1] The result which surfaces often include the direct question:
       | "How to watch team A v team B game in India?". How do you design
       | algos to combat that and yet include legitimate results. Have a
       | lot of text on the page is often the most given advice on SEO.
        
         | disease wrote:
         | > If I were to predict, Google would start identifying trends
         | and slowly start ranking reddit higher for user centric
         | queries. In my limited dev experience, that is already
         | happening for Stack overflow. I love how the results are
         | clubbed together under the first result.
         | 
         | Weird, I'm having the opposite experience with stackoverflow
         | pages. Often I get pages from random websites that copy and
         | paste stackoverflow content with some jammed-in SEO ABOVE the
         | actual stackoverflow results.
        
           | ankit219 wrote:
           | Not 100% sure, but could be a user based personalization
           | thing. Or a location based thing.
        
       | dleslie wrote:
       | Reddit search is superior because the results are community
       | curated and because, counterintuitively, the search algorithm is
       | terrible.
       | 
       | It's doesn't suffer _as much_ from the deluge of garbage on there
       | dead internet, and the search is good enough to discover what
       | you're looking for while remaining bad enough to provide
       | compelling surprises.
        
       | elliotchaim wrote:
       | I don't feel like Reddit is going to pass The Mom Test any time
       | soon...
        
       | est wrote:
       | Not only the Google Search is dying, the hyper-text web in
       | general is dying, popups, huge banners, inline ads, autoplay
       | videos, cookie consent footers, login-walls, pay-walls,
       | clickbaits & content farms, geo-blocks, bloated JS rendered
       | templates, hard subtitle inside videos inside iframes, non copy-
       | pastable texts only available on exclusive mobile apps, etc.
       | 
       | It's no longer the same WWW I am familiar with anymore. Reddit is
       | just one of the few sites still had higher text condensity (old
       | UI, to be exact)
        
       | commandlinefan wrote:
       | > Why is Google dying?
       | 
       | > 1. Ads
       | 
       | > 2. SEO
       | 
       | > 3. AI
       | 
       | 4. Censorship
        
       | Waterluvian wrote:
       | There's probably fancy terms for this, but I currently see Google
       | at this phase:
       | 
       | "We cannot meet shareholder expectations by selling milk alone.
       | We need to slaughter some cows and sell some beef."
       | 
       | YouTube ads are getting worse. Google results are getting worse.
       | They're cannibalizing long term value for short term gains.
        
       | taf2 wrote:
       | This could be good thing for competition and the future... don't
       | let yourself confuse change for bad...
        
       | me_me_mu_mu wrote:
       | Google search has been especially bad for programming queries
       | too.
       | 
       | I'll usually see Stack Overflow results, but the entire page is
       | then filled with sites that basically just copy-paste SO content.
        
       | udia wrote:
       | I don't see why Google does not trial offering a paid service
       | where advertisements are stripped away from the search results. A
       | new revenue model in addition to the existing ad supported
       | approach where you pay for your search.
        
       | skilled wrote:
       | I do this also, especially for problems/questions related to
       | real-life situations. Someone on Reddit has either already asked
       | that question or someone provided an answer. Google should learn
       | from this.
       | 
       | Also, I think that author should have mentioned the new crop of
       | AI writing tools that have been coming out in troves. And,
       | honestly, some of them do a pretty convincing job of writing
       | things like blog post intros or specific paragraphs.
       | 
       | And, best of all, all this "progress" is driven solely by
       | monetary interest. Google has made millions of people _rich_ ,
       | and for a while will continue to do so.
       | 
       | Lastly, I'm bit of a digital marketer myself. I have been in the
       | game for a loooong time, too long. And, I can say from personal
       | experience - a lot of the top 1 results on Google are still being
       | gamed. You can, technically, report blackhat spam[0], but who
       | knows how proactive Google is to listen to those reports.
       | 
       | [0]:
       | https://developers.google.com/search/docs/advanced/guideline...
        
       | trentnix wrote:
       | _> The long answer is that most of the web has become too
       | inauthentic to trust._
       | 
       | Exactly the problem search is supposed to solve. Google doesn't
       | seem to be very interested in solving it.
        
       | kleer001 wrote:
       | IMHO Neal Stephenson predicted this in his 2008 book 'Anathem'
       | where he talked about the ITA and their Reticulum.
        
       | bennyp101 wrote:
       | I've noticed that I have started doing that recently - appending
       | reddit to my queries.
       | 
       | There just seems to be a load of imitation sites now, like 6
       | different wrapper sites for GitHub, 8 for StackOverflow, a couple
       | for GitLab, something aggregating a load of forums - so the first
       | couple of pages are the exact same content - just from 15
       | different sites that copy the originals.
       | 
       | At least going with a community site there tends to be actual
       | discussion and or useful links to the relevant content
        
         | kwertyoowiyop wrote:
         | Those are infuriating. I hate to see ACTUAL content creators
         | having their livelihoods stolen this way. Why wouldn't Google
         | filter out the worst offenders? It takes literally one minute
         | to get a nice list of a dozen imitation sites that nobody would
         | miss. Maybe Google feels a little inhibited from 'choosing the
         | winners' for all but the largest cases?
        
           | phpnode wrote:
           | I'm not sure about these days, but historically the engineers
           | on Google search wanted to fix these problems
           | algorithmically, rather than delisting specific sites by hand
        
             | jll29 wrote:
             | And, again historically, Amith Singhal and team preferred
             | ranking algorithms to powerful-but-opaque L2R (learning to
             | rank) approaches.
        
           | rightbyte wrote:
           | One FTE at Google could probably filter out like 99% of the
           | SEO spam sites in technical english querries.
           | 
           | It would be a winning battle, since it is less work to
           | blacklist than to make a high scoring site.
           | 
           | I guess Google Search internally is a mess. Maybe they have
           | no clue what they are doing or have some really bad directors
           | and lower managers messing stuff up.
           | 
           | Maybe there are so much blackbox ML called from 1000s of Perl
           | files that the engineers don't understand what is happening.
        
             | Lascaille wrote:
             | I often wonder how much modern IT infrastructure is simply
             | this mess of 'we have no idea how it really works'
             | blackboxes strung together with API calls.
             | 
             | I suspect you're right about how much of a true
             | understanding they (at google) still have of the behaviour
             | of their search engine.
        
           | tonyedgecombe wrote:
           | >Why wouldn't Google filter out the worst offenders?
           | 
           | There are no Google adverts on GitHub, Stack Overflow, etc
           | but there are on many of the copycat sites.
        
         | Quenhus wrote:
         | Here is my uBlock filter with hundreds of GitHub/StackOverflow
         | copycats: https://github.com/quenhus/uBlock-Origin-dev-filter
         | 
         | It blocks copycats and hide them from multiple search engines.
         | You may also use the list with uBlacklist.
        
           | colordrops wrote:
           | If you can do this, so can Google. This just shows they
           | refuse to.
        
         | colordrops wrote:
         | There HAS to be a way for google to detect a site is a copy and
         | de-rank it. I refuse to believe their army of PhDs can't figure
         | this out. Google's incentives are wrong. They make more money
         | from SEO spam with ads than from the original sites.
        
         | highstep wrote:
         | appending "wiki" is also really useful if you're looking for
         | straight facts
        
           | thiht wrote:
           | It's sad but I also noticed I have to add << wiki >> more and
           | more because Wikipedia is increasingly not the first result
           | for searches where it should be the first result. Instead
           | there's often the stupid Google widget obviously copying
           | Wikipedia's content without a direct link to the actual page.
        
             | visarga wrote:
             | I've seen Encyclopedia Britannica ranking above Wikipedia.
             | It was really weird, I read both, Wikipedia was better.
        
         | mattarm wrote:
         | I have found that installing uBlacklist (a browser extension)
         | and blocking these sites from search results as I encounter
         | them helps noticeably. There are only so many of these "clone"
         | sites that rank highly on Google, so I found it pretty easy to
         | keep up with them for the things I usually search for. There
         | are even shared uBlacklist lists for things like SO clones, but
         | I haven't even bothered to use them.
        
           | rightbyte wrote:
           | Ye I have that one to and search hits gets notably better by
           | just adding some 20 sites to it for tech querries.
           | 
           | I makes me wonder how Google can mess this up.
        
             | visarga wrote:
             | It's not a bug, it's a feature. You search more times, see
             | more ads.
        
         | SirZimzim wrote:
         | We need AdBlock lists for search engines at this point.
        
           | xvello wrote:
           | Indeed, that's why I built
           | https://letsblock.it/filters/search-results
        
       | sumobob2112 wrote:
       | Wow, I am glad I'm not the only one doing this, every single
       | product thing I ever search is + reddit
        
       | eh9 wrote:
       | This somewhat validates how I feel about Reddit: StackOverflow
       | for everyone.
        
       | MockObject wrote:
       | Ironic that the web is being eaten by a glorified Usenet, leaving
       | then, as the main use case for the web, the sort of remote
       | commerce that was once handled by Sears catalogs and food
       | delivery phone numbers.
        
       | qnsi wrote:
       | Just a heads up if someone is searching reddit for product
       | reviews. I believe most of them are inauthentic. I worked in
       | marketing for several companies and we always had some budget for
       | whisper marketing aka shilling. There are third party agency
       | specialized in shilling on reddit and making it all look
       | authentic.
        
         | JimBlackwood wrote:
         | Do you have a link to such a service? Not to bash on them or
         | anything, I'm just interested in how they market their services
        
           | [deleted]
        
           | qnsi wrote:
           | I see that googling for one seems hard. I can give you link
           | to the one we used if you send me an email (@ in my profile)
        
         | criley2 wrote:
         | I mean, it's not hard to tell shilling, and truly authentic,
         | quality shilling falls along a border of marginally still
         | useful content.
         | 
         | Like, I'm hoping to find a specialized community discussing
         | products relevant to that hobby or interest, often posting
         | images or discussions of data gathered.
         | 
         | For example I am starting a container garden on my patio using
         | fabric pots and have searched reddit for a wide variety of
         | gardening products. Perhaps I fell for shills but I looked for
         | people posting images of their gardens and discussing opinions
         | and results, so if companies reselling chinese factory sourced
         | fabric grow containers are hiring people to literally make home
         | gardens and shill online about products, then so be it, thank
         | you for the content? And even then, I don't think I saw anyone
         | specifically pushing any brand at all, and even calling the top
         | brand (SmartPot) overpriced . Everyone seems to use a different
         | brand and they all seem to do fine.
         | 
         | I think that's a strength on reddit. It's harder to shill in a
         | specialist community than it is in an Amazon review or personal
         | blog.
         | 
         | Another reddit community I would look at often for opinions and
         | brands is chef knives and knife sharpening tools. I really
         | don't think there's a lot of shilling there that gets upvoted
         | and promoted.
        
         | generalizations wrote:
         | I remember picking up on this when I was researching vpns.
         | Compare the comments on Reddit and hacker news, and the
         | difference is stark. It becomes fairly apparent that a lot of
         | the Reddit comments were paid.
        
           | karmakurtisaani wrote:
           | Which VPN did you end up going with?
        
           | flatiron wrote:
           | Oh no are we next? I've very often googled "xyz hacker news"
           | because for some reason I trust the people here.
        
         | WastingMyTime89 wrote:
         | As someone who add Reddit to my query when I search products,
         | I'm not really looking for a review. Generally, I look for
         | subreddits talking about what I'm trying to buy. I then see if
         | they have a good wiki/something pinned about purchasing advice.
         | Then, I take a look at what is posted about the product I had
         | in mind (mostly questions not reviews). It's more interesting
         | to read about the experience of actual users than reading a
         | review. You learn a lot from what they find frustrating.
        
           | wackro wrote:
           | Are wikis and subreddits hallowed ground or something?
        
         | evilduck wrote:
         | Generally speaking I search Reddit for genuine looking
         | _negative_ reviews not the glowing ones. I 'm looking at Reddit
         | to steer me away from obviously bad choices.
         | 
         | Basically, shilling has become so pervasive that positive
         | reviews are automatically untrustworthy regardless of source or
         | apparent trustworthiness. It wouldn't even surprise me to find
         | that companies are generating fake negative review content
         | without ever endorsing their own products, but it's at least a
         | tiny bit harder to fake genuine modes of failure to report on.
        
           | sgslo wrote:
           | I suspect shills are aware that people like yourself are
           | looking for negative reviews.
           | 
           | Example:
           | https://old.reddit.com/r/eero/comments/mk0l1w/eero_vs_orbi/
           | 
           | This entire thread dumps on Orbi Wifi devices and praises
           | Eero. Maybe Orbi is inferior to Eeero, but the one-sidedness
           | of the discussion is a bit unsettling.
           | 
           | The top comment was created by a poster who almost
           | exclusively posts on the /r/eero subreddit over the span of
           | one year. Many of their comments are specifically in praise
           | of Eero devices.
        
             | foxfluff wrote:
             | It's one sided but that's a lot of shills if you think
             | they're shills. Shills with 10-year-old accounts and active
             | posting history that continues to this day. No, I'm pretty
             | sure at least some of them must be authentic.
             | 
             | Take that terminaldude for example. Ok, ten months ago they
             | didn't have problems with Eero. Well, I guess now they do? 
             | https://old.reddit.com/r/eero/comments/pq6mvg/chasing_ghost
             | s...
             | 
             | Of course, this only hilights that user reviews are hit and
             | miss. It's not so uncommon for something to work well at
             | start but then you discover problems later on.
        
               | evilduck wrote:
               | On technology specifically I tend to view these types of
               | threads more through the lens of tribalism than shilling.
               | Like, I don't have reason to believe Lenovo or HP is
               | paying people to whine about Apple online, I'm willing to
               | believe people will do that all on their own.
        
         | N1H1L wrote:
         | Depends on subreddits. I love shoes for example, and
         | /r/goodyearwelt is a really decent resource in general.
         | /r/malefashionadvice and /r/rawdenim for fashion are pretty
         | great too.
        
           | evilduck wrote:
           | Thursday Boots astroturfs a large number of the comment
           | sections of posts about their products. Red Wing, Nicks and
           | Truman have periodically had self-identified employees that
           | frequented the site and their specific subs if they exist.
           | 
           | The small group of GYW brands seem to at least be generally
           | aware that a community of enthusiasts exists on Reddit and
           | that's probably enough to start being skeptical of positive
           | reviews.
        
             | N1H1L wrote:
             | I am okay with self-identified employees rather than
             | astroturfing. Nicks themselves have mentioned how Reddit
             | attention helped them stay afloat, and how much of a boon
             | it has been for PNW bootmakers. IMO this is a far better
             | outcome than that industry dying, the manufacturing
             | parcelled to China/SE Asia and a storied bootmaker
             | ultimately resurrected as a Frankenstein fast fashion
             | brand. Wesco, for example is doing great because of online
             | attention.
             | 
             | However, even before Reddit, StyleForum was great, and
             | their original darling was Viberg.
        
         | mupuff1234 wrote:
         | Is that against the TOS of reddit?
        
         | wing-_-nuts wrote:
         | I click on the profile of any reviewer I'm taking seriously.
         | It's easy to spot the astroturf accounts vs the real
         | degenerates
        
           | crucialfelix wrote:
           | Sure it's easy to spot, bit this is a lot of wasted work.
           | 
           | Maybe we should pay herds of people to flag the bullshit,
           | since google won't do it anymore.
        
           | Afton wrote:
           | It's easy to spot the badly astroturfed accounts. How would
           | establish your baseline truth?
           | 
           | I'm not claiming it's impossible, but it's very easy to fool
           | yourself in this territory. A good mark is the one who thinks
           | they know the game.
        
           | endisneigh wrote:
           | Not really - you can buy Reddit accounts and good shills
           | actually use the account somewhat regularly.
           | 
           | You can still spot them, but you'd have to comb through the
           | history more thoroughly.
           | 
           | https://www.ebay.com/sch/i.html?_nkw=reddit+account&_trksid=.
           | ..
        
             | TheFreim wrote:
             | You can also semi-automate accounts. I used to use reddit
             | actively and was one of the "most active" posters on a
             | couple subreddits, but really I just automatically posted
             | certain articles and then replied to comments([0]). I was
             | clearly a real person who interacted with people which
             | meant I was trusted and because of that the moderators
             | would not pay any attention to me. This was all done for
             | fun in communities I enjoyed participating in, only
             | contributing from sources that I knew would be appreciated.
             | This was so easy that I know that if someone put a bit more
             | effort into making the automation less obvious and also
             | using enough real interaction you could do massive
             | manipulation.
             | 
             | 0: interestingly, I posted so many articles from a small
             | amount of sources that people started to assume I worked at
             | those sites. I had to correct people on this repeatedly.
             | Super easy to get trust and once an idea gets out there
             | it's hard to get everyone to forget it.
        
               | from wrote:
               | I tried to do something similar but couldn't get karma
               | very quick (using a paraphrasing API on other people's
               | comments and submitting news from RSS feeds). I think I
               | had a chicken and egg problem with karma because most
               | subreddits require a minimum amount to post. I ran it for
               | about two weeks before I lost interest. None of my
               | accounts were limited in any way and I was just using
               | publicly available Hola proxies. It seems that very
               | little scrutiny is applied to the reddit mobile API. No
               | captcha is required for registration (unlike the website)
               | and no email is required.
               | 
               | Here are some samples:
               | 
               | https://www.reddit.com/user/SereneKingdom36
               | 
               | https://www.reddit.com/user/EnviousEditor41
               | 
               | https://www.reddit.com/user/active_manufacturer6
               | 
               | https://www.reddit.com/user/RemarkableCracker71
               | 
               | If anyone at reddit is reading this, it'd probably be
               | pretty trivial to identify the 50 other accounts I made
               | like this :)
        
               | TheFreim wrote:
               | > I tried to do something similar but couldn't get karma
               | very quick. I think I had a chicken and egg problem with
               | karma because most subreddits require a minimum amount to
               | post.
               | 
               | Doing this on an account that you personally use is
               | probably the easiest way, but that doesn't scale well for
               | obvious reasons. Getting past time gates (must wait a
               | month or more to post in certain areas) and karma gates
               | takes time. This kind of makes me want to go back and try
               | this again but there are moral/ethical issues that give
               | me pause.
        
               | from wrote:
               | Yeah I think I would have been more successful had I just
               | bought some aged accounts with 50-100 karma. If you're
               | "morally flexible" and willing to work with some unsavory
               | types there's probably a lot of money to be made but
               | that's not really for me either lol.
        
               | Lascaille wrote:
               | >chicken and egg problem with karma because most
               | subreddits require a minimum amount to post.
               | 
               | Create your own subreddit and seed it with content
               | directly copied from other subreddits then have your bots
               | all upvote each other.
        
               | from wrote:
               | That is creative :) Although I imagine when you have an
               | upvoting ring you want to avoid the participants being
               | linked together as much as you can
        
               | Lammy wrote:
               | > This was so easy that I know that if someone put a bit
               | more effort into making the automation less obvious and
               | also using enough real interaction you could do massive
               | manipulation.
               | 
               | There have been government studies on this as well, like
               | "Containment Control for a Social Network with State-
               | Dependent Connectivity" in cooperation with the Air Force
               | Research Laboratory out of Eglin AFB in Florida:
               | https://arxiv.org/pdf/1402.5644.pdf
               | 
               | ...which coincidentally was outed as Reddit's "Most-
               | Addicted City" in 2013: https://web.archive.org/web/20160
               | 604042751/http://www.reddit...
        
               | Lascaille wrote:
               | > the automation less obvious and also using enough real
               | interaction you could do massive manipulation
               | 
               | I think this has already been done with r/politics. I've
               | created new reddit accounts to argue with people on there
               | a few times and find them being banned within a few weeks
               | for the most trivial of infractions, simply comments like
               | 'I find it hard to believe someone would express that
               | belief in good faith' get you banned, and as you don't
               | get a ban without a report someone has to be reporting
               | comments that no reasonable person would report.
               | 
               | I came to the conclusion - after a while - that it's a
               | secretly walled garden, that basically 100% of the
               | content is automated, probably by bot-runners aligned
               | with the moderators, and that users that stray into it
               | are intensely surveilled until a plausible reason exists
               | to ban them. There is zero metacommentary allowed and
               | making a post 'about the moderation of this subreddit'
               | gets you banned for metacommentary. You now also aren't
               | allowed to question user activity, so if someone's
               | account history is 100% botlike you get a ban for
               | pointing it out.
        
             | hatsunearu wrote:
             | Being a reddit mod helps (and also about a decade of reddit
             | experience) and these things jump out super quick
        
             | jedberg wrote:
             | Wow, based on those prices I could make a killing selling
             | my reddit account!
             | 
             | I haven't worked there in over a decade, but if I worked
             | there now, I would definitely be scraping eBay and all the
             | other sites and closely monitoring all the accounts that I
             | see for sale. I'd probably even buy a couple of them to see
             | if I could find some patterns in the sellers.
        
               | Lascaille wrote:
               | > I haven't worked there in over a decade, but if I
               | worked there now, I would definitely be scraping eBay and
               | all the other sites and closely monitoring all the
               | accounts that I see for sale.
               | 
               | I think if you did that you would rapidly be asked to
               | leave, because it would expose how few genuine users the
               | site still has. I don't get the feeling - when I use
               | reddit - that a majority of the comments or posts are
               | genuine.
        
             | MPSimmons wrote:
             | At least shipping is free on the Reddit accounts
        
         | hnxs wrote:
         | They're more likely to be real when they're 6+ years old.
        
         | kitsunesoba wrote:
         | Even with the shilling, overall on average searching Reddit
         | produces the most useful results for several topics. It's
         | really good for gauging the severity of a flaw/defect in a
         | product for example, which you'd be hard pressed to find data
         | on elsewhere.
        
         | trdlts wrote:
         | Is there any place on the web with authentic reviews? The only
         | thing that comes to mind is something like steam, where you
         | have to at least purchase a copy of a game before leaving a
         | review.
        
           | pmlnr wrote:
           | Blogs. They are very hard to find though.
        
           | monocasa wrote:
           | Amazon reviews with a picture inside a dirty living room
           | with, like, a toddler only in their diaper in the background
           | or something have been pretty reliable.
        
             | suzzer99 wrote:
             | Every Amazon review stream: 5-star, 2-star, 5-star, 5-star,
             | 5-star, 5-star, 5-star.
        
           | phkahler wrote:
           | >> Is there any place on the web with authentic reviews?
           | 
           | This is where a good social network is useful. I'd trust my
           | friends more than any random web site. Unfortunately I don't
           | have a huge network to call on, so it would be nice to trust
           | my friends friends and so on, but the trust quickly drops. We
           | need a way to improve a simple network with some user-
           | controlled measure of authenticity and trust.
        
           | rjbwork wrote:
           | Hobby based Discords can often yield good results if you ask,
           | and many have pinned posts in gear recommendation channels.
        
             | Lascaille wrote:
             | This is the other reason Google is failing to return good
             | results; so much forum-type content has moved to Discord.
        
           | xeromal wrote:
           | Consumer Reports. Since they are paid for subscriptions,
           | they're able to afford to vet products with less influence to
           | leave a good review.
           | 
           | You have to pay for quality journalism.
        
             | nvarsj wrote:
             | Do you really trust CR? In the UK we have which.co.uk,
             | which is similar and you have to subscribe to it. But I'm
             | fairly sure they are shilling for some of their product
             | categories after having subscribed a few times. Like, the
             | mattress category is filled with mattress in a box
             | companies, which are notorious for paying off
             | websites/blogs to promote their products. I really don't
             | trust any of these sites anymore.
        
               | flatiron wrote:
               | Personally I trust CR as they aren't paid by ads but
               | subscribers so it's their benefit to be honest.
        
               | xeromal wrote:
               | Exactly how I see it. They can try to double dip but as
               | soon as someone finds out, they'll lose all their
               | credibility.
        
         | Spooky23 wrote:
         | Good point.
         | 
         | Reddit is great for a specialized user. Not only is there
         | shilling, but you also find hyper-specialized people who go too
         | deep.
        
       | lifeisstillgood wrote:
       | When looking for an answer we don't want the average opinion of
       | the whole world, we want the best opinion of the expert in that
       | subject.
       | 
       | As the internet (and Google) reach out more and more, we get
       | closer and closer to everyone and their opinion being online. And
       | so the average answer online gets closer to the average opinion
       | in the planet.
       | 
       | I know Google _thought_ PageRanknwas the answer for that but they
       | now rely as much (?) on people looking for X and moving on. Which
       | means looking for  "what is calculus" "most" people will hit a
       | maths dense page and bounce for a less complex / demanding
       | explanation.
       | 
       | All of which is a long winded way of saying if we want an Oracle
       | to pick Truth from all the pages of the Web, we are not going to
       | find that Oracle.
       | 
       | Humans and human science and curation can only do that.
       | 
       | Odd that essential Librarians is what we need
       | 
       | Edited
        
         | clairity wrote:
         | you're really pushing that appeal to authority to its logical
         | absurdity. how do you find the real 'best' expert and their
         | 'best' opinion? everyone, even in their so-called field of
         | expertise, is prone to error. limiting your information
         | gathering to a single person exposes you to all of their errors
         | directly, with zero error correction applied. taking input from
         | many people, even non-experts (gasp! the horror!), gives you a
         | much fuller expanse from which to make your own decisions. this
         | expansive approach more fully covers the decision space, and
         | provides in-built error correction.
         | 
         | and that's the basis of why many (uncorrelated/diverse)
         | opinions are a better strategy than appealing to authority.
         | 
         | you might wonder why it's not better to take a consensus of
         | experts only, but then you're back to the biased proposition of
         | determining who's an expert in the first place. but more than
         | that, "experts" (fashionistas) tend to be highly correlated,
         | usually in a few well-worn directions (the fashions), even if
         | sometimes opposing, because they don't come anywhere close to
         | covering even a significant portion of the potential vector
         | space.
         | 
         | this is the problem with google. their hubris leads them to
         | erroneously believe they're better than the average bear at
         | determining what people want in search (and ads). they're
         | decidedly not.
        
           | lifeisstillgood wrote:
           | Ok let's go back to "defining our terms".
           | 
           | I am going to go with expert as someone recognised by other
           | experts. Yes that's horribly self referential but it is the
           | basis of everyone who calls themselves doctors or scientist
           | or engineer. In this case I can have expert plumbers and
           | expert removal men.
           | 
           | And in this light an expert is someone whose opinions come
           | from the foundations that all other experts in their industry
           | recognise and agree with. Lysenkoism in other words is not
           | going to fly - not without a shit ton of new evidence that
           | stuns everyone.
           | 
           | So no I am not appealing to authority, I am appealing to
           | science. There are views / opinions / statements that are
           | falsifiable. And if the web is full of _falsified_ statements
           | (let 's go with vaccines cause autism), then Google cannot
           | say "51% of web pages that contain "vaccine" also contain
           | "causes autism" therefore that is now true". (and no that's
           | not how Google works, but unless google hardcodes what is
           | truth, it can eventually only go with what is fed into it.
           | And as we are seeing, what is fed into it is getting worse,
           | partly through SEO and partly because more and more of the
           | world is getting on line and we once had a web dominated by
           | the pages of university professors and now it's dominated by
           | drunk twitter rants. Sometimes by the same university
           | professors ...
           | 
           | Humanity has great geniuses, evil scum, but the most of us
           | muddle about in the middle. Science found a way to take the
           | work of a genius and then keep it balanced there in mid air
           | for the next genius to stand on.
           | 
           | We should not assume the best of us, the best of our work,
           | the best of our actions, can be found by averaging the
           | planet.
           | 
           | I do have hope - pop shows demonstrate that we can vote for
           | great singers, so i do trust that mass voting will be part of
           | the solution - I trust in democracy. I am just not convinced
           | Google knows how to fix truth nor is set up for people to
           | vote for truth.
        
             | clairity wrote:
             | you're making a statement of faith, not science. you want
             | to believe that the experts you have faith in are
             | consistent truth-seekers and truth-tellers, but that's a
             | (political) belief, not a (scientific) fact. you have no
             | way of confirming even a single sliver of veracity that
             | way, especially not through so-called 'expert concensus'.
             | rather than contriving a simplistic strawman, to find truth
             | and facts in a social system, you still must use your own
             | little brain to discern sociopolitical machinations (on top
             | of merely technical observations), rather than naively
             | trying to offload it to others. our brains have evolved
             | over millions of years to do exactly that.
        
         | FredPret wrote:
         | Would be cool if we could invent an AI oracle.
         | 
         | Would be hilarious if it gave deliberately tantalizing but
         | unhelpful answers like the one in the myths
        
       | alangibson wrote:
       | The idea of the whole-web search engine is dead. There's too much
       | junk, and too much incentive to surface it in the name of
       | engagement.
       | 
       | I got so sick of Google's useless results that I started out on a
       | fool's errand. I'm using publicly available, curated or moderated
       | link sources to build my own STEM focused search engine. It'll
       | probably end in tears, but I intend to give it a shot.
        
       | zmmmmm wrote:
       | > There's a fun conspiracy theory that popped up recently called
       | the Dead Internet Theory
       | 
       | I think we're well on the way ...
       | 
       | Was recently pretty shocked, searched for "gas heating repair"
       | and got back at the top some sites with my suburb name in the
       | title. Naturally I thought, wow, if there is a local place I
       | should go there. Clicking into it, it has everything about my
       | suburb - a picture of the local park, and whole paragraphs of
       | random text containing bits and pieces about the local area
       | interspersed with odd sentences about gas heating ("Cold mornings
       | in XXX can be confronting without effective heating" etc). The
       | text kind of makes sense but also reads like it was generated by
       | GPT3.
       | 
       | Of course, then I realise, this is all SEO. They have generated a
       | page like this for every suburb in my city. There are tens of
       | thousands of such pages they are hosting. The most shocking thing
       | is this is a small time gas repair dealer. They clearly don't
       | know how to do this, they've gone with a low budget to an SEO
       | firm who has effectively generated a giant plume of toxic content
       | into the web atmosphere, all to create a marginal benefit for
       | this one small company.
       | 
       | If a small time low budget unsophisticated company can do this,
       | then I have to assume it's happening everywhere. On a mass scale
       | we have giant smoke stacks all over the internet spewing toxic
       | plumes into the atmosphere. And the humans are gasping trying to
       | find the small bits of remaining breathable air.
        
         | Gigachad wrote:
         | Yes you are right, almost every business with an online
         | presence is generating vast amounts of garbage which exactly
         | targets a huge range of specific keywords. From the search
         | engine perspective, the page is exactly what you are looking
         | for.
        
           | idank wrote:
           | No it's not, in the same way that an email provider doesn't
           | want to deliver spam to its users.
        
       | potatosack wrote:
       | Both Google and Reddit are afraid of each other. Google doesn't
       | want to show reddit results by default as it doesn't give them
       | any revenue and doesn't want reddit to get too big and reddit is
       | afraid Google might build a reddit alternative by including more
       | and more reddit features within the search.
        
       | innocentoldguy wrote:
       | I stopped using Google in 2021 because I found that I was getting
       | better results and less ads from Brave Search and Duck Duck Go.
       | Recently, I signed up for the Kagi Search beta and have really
       | liked it, especially the "Programming" tab, which limits the
       | search results to programming-related results.
       | 
       | My only concern with Kagi is it requires you to create an
       | account. I don't like Google tracking me and the idea of Kagi
       | knowing what all my search terms are isn't appealing. At least
       | they aren't planning on selling it.
       | 
       | https://kagi.com/privacy
        
       | htrp wrote:
       | It only took 20 years but Google is now 2000s Microsoft, ripe for
       | disruption from the next innovator.
        
       | wanderer_ wrote:
       | > SEO optimized
       | 
       | Hmmm.....
        
       | hubraumhugo wrote:
       | It seems like every critique around Google is immediately
       | trending on HN. I wonder how long it will take to see significant
       | market shifts towards competitors. DDG recently surpassed 100M
       | search queries a day and I'm curious how their growth will
       | accelerate.
        
       | riston wrote:
       | I agree with the article points definitely, also quite surprised
       | that this issue hasn't raised by google itself or the money
       | outweighs the product usefulness in this area? Non english
       | searches are even worse, usually some huge companies create their
       | landing pages which get higher SEO/paid keyword scores then the
       | actual useful pages.
       | 
       | Doing the reddit trick also for the reviews, but at some point it
       | would also get broken as some marketing people will ruin it by
       | buying reviews etc. Authentic reviews on products/services looks
       | like unsolved problem :) (startup idea).
        
       | pepproni wrote:
       | Am I the only one that avoids reddit search results? It makes
       | stackoverflow look like CERN by comparison.
        
       | Loeffelmann wrote:
       | I think SEO was the big mistake. As soon people understand what
       | makes a result show up first in the search it became a almost
       | meaningless metric. There should really only be one metric that
       | counts. Relevency.
        
       | gipp wrote:
       | The thesis seems a lot closer to "the open Web is dying".
        
         | ricardo81 wrote:
         | I don't know about dying, but definitely more hidden from view.
         | Google owns a huge share of the search market and a lot of the
         | remainder information discovery is on the large social portals.
         | 
         | Alt search engines do offer an alternative view to what's out
         | there, but are not on the scale of Google and many of them are
         | ultimately meta search engines relying on Bing for crawling and
         | indexing.
        
         | dale_glass wrote:
         | A bit of both, I think, they feed into each other.
         | 
         | Google being useless for something like product reviews means
         | that any smaller sites that are any good are not getting the
         | traffic they deserve, because they're being outcompeted by the
         | ads and the fake review sites.
         | 
         | People still need the content, though. But how do you find that
         | review without a search engine? You have to resort to that even
         | though Google sucks for the general web, it's still very much
         | useful if you restrict it to something very particular. You
         | have to know where to start though, so you have to resort to
         | one of the 4-5 huge sites like Reddit or Hacker News where you
         | know people are going to be discussing whether a given wifi
         | router is any good or not.
         | 
         | Which has the side effect of concentrating things even more on
         | those sites. If the place you can trust for networking
         | equipment reviews is Reddit, then probably you'll also comment
         | somewhere on Reddit next time you get bitten by a bad one and
         | want a second opinion or just to warn people. And reddit gets
         | bigger still.
        
       | almog wrote:
       | I find it amusing that even though I find more "organic" results
       | on reddit, reddit's own search isn't great IMO, so I find myself
       | often googling site:reddit.com inurl:<subreddit> followed by the
       | search query I'd have preferred to enter by its own.
        
       | jmakov wrote:
       | Switched to you.com. Happy.
        
       | kjkjadksj wrote:
       | Have you ever utterly failed to extract information from google
       | and just given up entirey? This happened to me most recently when
       | I tried to look up what model snowboards are used by certain
       | athletes in the winter olympics.
       | 
       | You cannot bring up a relevant result. The minute you add the
       | athletes name and snowboard to the query, no matter the
       | surrounding terms, it just brings up the media dump of articles
       | about the snowboarding event, not the equipment.
       | 
       | I ended up giving up, I couldn't believe I couldn't find anything
       | relevant no matter how hard I racked my brain coming up with
       | different terms for my query. What a frustrating experience when
       | the tool you've relied on for 20 years has stopped proving itself
       | to be reliable.
        
         | rurp wrote:
         | Oh all the time. There are a massive amount of searches that
         | I'd like to do, and I KNOW there are useful hits out there for,
         | but I don't bother because the odds of actually getting useful
         | results is so low.
         | 
         | I don't know this, but would wager that a lot of people have
         | scaled back what they search for on Google either consciously
         | or subconsciously. The amount of topics you can expect quality
         | results for has shrunk an awful lot, especially for subjects
         | that are technical and/or non-current.
        
       | grishka wrote:
       | How long until Google starts adding a "results from other sites"
       | box when you add "site:reddit.com" to your query?
        
         | rightbyte wrote:
         | No. Don't ever write stuff like that on HN. You just gave some
         | Google engineer a promotion project idea.
        
       | mkaszkowiak wrote:
       | I agree with the article. It's getting harder and harder to get
       | good quality results. Most of the time I use a site:reddit.com or
       | site:news.ycombinator.com prefix, depending on the type of
       | content I am currently looking for.
       | 
       | Lately I've noticed another breaking change. Typically I phrase
       | my queries in English despite being from Poland, due to higher
       | quality content. Over the past month I've been getting more and
       | more Polish results despite the query language. Case in point for
       | anyone who wants to test - "garmin fenix 6 vs 945 comparison".
       | 
       | Search seems a bit off on other Google services as well. Most
       | notably YouTube, which interweaves results with ads and
       | recommendations. Video discovery is becoming increasingly more
       | difficult and it feels like I'm stuck in an information bubble.
       | Which surprisingly works, as I use the website longer, despite it
       | being less entertaining than beforehand.
        
       | dulayjm wrote:
       | yeah i realized i've been doing this for a while now. For
       | anything that i'm googling that requires some sort of querying
       | for personal input beyond that of wikipedia/stackoverflow, this
       | is what i use.
       | 
       | I will say as an academic, google scholar is still superior. I
       | just search with the !scholar bang on in DDG.
        
       | estaseuropano wrote:
       | My firm belief is that what is missing are the librarians. Google
       | used to rely on web archives and inter linkages between sites,
       | but bad actors from blogspam to quora have gamed this system in
       | every possible aspect. There are probably just too few reliable
       | sites compared to the global mass proliferation of unreliable
       | sites.
       | 
       | Google will need to start taking tough, manual decisions on which
       | sites to depritoritise in both what is shown and in what is
       | considered in its algorithms in order to fix its search. And this
       | is not a task you can outsource to whoever is the currently
       | poorest native speaker is.
        
         | Lascaille wrote:
         | > which sites to depritoritise
         | 
         | But do you think there are actually enough good sites left that
         | contain quality content? As has been mentioned elsewhere, are
         | people actually still writing product reviews that are organic
         | and not sponsored content?
        
       | bricemo wrote:
       | Help me out: I have such a hard time understanding this line of
       | argument. What search result do people want when they look for a
       | recipe? A site without ads? You can pay for that, there are lots
       | of premium great sites. News without ads? Buy the economist. But
       | people don't want results full of pay walls.
       | 
       | I'm struggling to follow. Can anyone give an example of a query,
       | and then the ideal result that Google is not delivering?
        
       | kiba wrote:
       | Bring back wikipedia in search results.
        
       | MrBuddyCasino wrote:
       | In case anyone hasn't mentioned it yet: another reason is the
       | censorship. Mostly on the right, but also on the left:
       | https://www.wsws.org/en/articles/2020/11/04/goog-n04.html
       | 
       | They are even going as far as deleting Google Drive documents
       | that contain things they don't like:
       | https://twitter.com/lionel_trolling/status/14908008941574676...
        
       | alfalfasprout wrote:
       | Yeah, reddit also has issues with bots. But it's generally MUCH
       | easier on reddit to gauge the quality of the content you're
       | seeing than some top result on a google search.
       | 
       | When looking up "the best <product>" on Google, the results are
       | utterly useless. It's always some site with a financial incentive
       | to buy their particular product. Increasingly, that's low quality
       | Chinese clones of products (and you'll find the same effect is
       | true on amazon).
       | 
       | At least with reddit you can click on a user's post history and
       | spot if something is obviously suspicious. On more popular
       | threads you also get way more signal about whether something is
       | sketchy.
        
       | aparsons wrote:
       | I've posited repeatedly that when Reddit IPOs, I'll be
       | reallocating a significant chunk of my portfolio into their
       | stock.
       | 
       | Their management has historically lacked focus, but if Reddit
       | ever builds a half-competent search index, and positions itself
       | as a search-first, discovery-second destination, they will be in
       | the FANG tier of stocks.
       | 
       | They have the data. They have the dedicated, active user base.
       | They have free moderation. The hard parts are solved. If only
       | they get someone like Satya at the helm. (Also a big reason for
       | me to believe that an acquisition may also be a good play for a
       | AMZN/MSFT)
        
         | sydthrowaway wrote:
         | The redesign is absolutely horrendous.
        
           | wing-_-nuts wrote:
           | old.reddit.com and RES is the only way. Every time I have to
           | use their new UI I die a little inside.
        
         | zozbot234 wrote:
         | Reddit userbase is fast deteriorating. The power users who were
         | responsible for much of its highest-quality content have been
         | fleeing the sinking ship for quite some time - once a fully
         | credible alternative springs up (and some are in the works
         | already, with superior tech underlying them) they'll be as
         | toast as Digg unless they radically course-correct.
        
         | Proven wrote:
        
         | [deleted]
        
         | godshatter wrote:
         | As the deceased child comment to this post mentioned, reddit's
         | UI is horrible. I strongly prefer old.reddit.com, but I don't
         | expect it to live too long. A good UX designer would make their
         | site much, much nicer to read (and hopefully much more
         | performant). It appears that they are trying to push people to
         | use their app, which I don't particularly wish to do since I'm
         | on a desktop.
         | 
         | As for search, maybe they should just make a deal with another
         | search engine and have it run the query on their site with
         | site:reddit.com or !r in the background and show the results on
         | a branded page. You would think that having access to their own
         | data would make searching easier, but apparently it doesn't.
         | 
         | I am a big fan of reddit, even in it's broken state. As long as
         | you're street smart and know where to stay away from, browsing
         | reddit is a positive experience, at least for the subreddits I
         | hang out in.
         | 
         | I'm really really hoping that one of the big companies doesn't
         | buy reddit. They wouldn't know what to do with it and it would
         | die an ignominious death. In my opinion, of course.
        
         | Havoc wrote:
         | They can't keep their website online and their search tech is
         | so broken it regularly fails at returning my own sorted post
         | history, let alone find anything.
         | 
         | You make good points:
         | 
         | >They have the data. They have the dedicated, active user base.
         | They have free moderation.
         | 
         | ...but overall I think they're likely to get wiped out mass
         | exodus Digg style due to some black swan mismanaged incident
         | before they enter FAANG tier
        
         | Lascaille wrote:
         | >They have the dedicated, active user base.
         | 
         | Have you ever used reddit? It's manifestly full of bots, with
         | the second largest usergroup being schoolboys looking for porn
         | and talking about video games.
         | 
         | There's a reason the ads you see on reddit are for absolute
         | garbage products made by companies you've never heard of.
        
         | jfoster wrote:
         | I think Amazon or Microsoft acquiring Reddit would probably
         | just be the end of Reddit. They would feel pressured to censor
         | it into non-existence.
        
           | NaturalPhallacy wrote:
           | They're already owned by Advance Publications, a privately
           | held company.
           | 
           | To buy reddit they'd have to negotiate with the Newhouse
           | family, not reddit's employees.
        
         | gfd wrote:
         | If reddit ever becomes a significant influencer of people's
         | buying decision (like this article is claiming), it too will be
         | gamed.
         | 
         | Think automatic gpt3 bots making up life stories of how he was
         | hiking up mt everest and just so happen to be wearing brand XYZ
         | which saved his life. Along with autogenerated selfies to
         | submit to gonewild to farm upvotes and other stuff to create a
         | realistic user history.
         | 
         | I can't see how reddit can defend against seospam of that type
         | when Google can't handle the simpler problem of content farms.
         | Reddit will die overnight from being replaced by 99% bot
         | accounts.
        
         | tester756 wrote:
         | >they will be in the FANG tier of stocks.
         | 
         | what?
         | 
         | forum moderated by random people for free in their free time
         | 
         | reaching MAGMA stocks?
         | 
         | ok, maybe I'm a bit snarky, but seriously the gap is
         | giaaaaaaant
        
       | techwiz137 wrote:
       | There was a time I could find everything in google. Now results I
       | would've gotten easily 10 years ago no longer appear, even worse,
       | I get 0 results quite often, whereas even obscure keywords,
       | number patterns or hex patterns would easily yield a blog or two
       | about a specific thing, now not so much.
       | 
       | Even searching for a particular blog, having forgotten it's name,
       | I tried every single keyword and couldn't find it.
       | 
       | I also find it funny that I am doing exactly what the author of
       | the blog post argues about. Every single time I look up something
       | about trading, ADHD or disabilities, I append reddit or even
       | prepend it.
        
       | a-dub wrote:
       | i think it's less the case that "Google is dying" and more the
       | case that the open and decentralized internet is dying. all the
       | good content is moving into miniature walled gardens, behind
       | paywalls, behind authwalls and deep inside apps where you can't
       | change the font size on your smartphone. increasingly all that's
       | left out in the public are these SEO'd craptastic advertorials.
        
       | adrianomartins wrote:
       | Although it's true that google results for subreddit in the
       | specialty I'm looking for are (to me) top results (because I know
       | I'll probably read from knowledged people on what I'm looking
       | for), most of my queries are more about general trivia and other
       | stuff that no platform like reddit can really encompass better
       | than google it self.
       | 
       | I pretty much throw everything at google (like grammar, quotes,
       | places, trivia in general, tech questions - reddit still isn't as
       | good as stack-overflow for developers), Brave browser will take
       | the ads out, and I get to choose my result. It's quite a nice
       | experience.
       | 
       | (And no, I don't recommend Duck Duck Go either. It fails to show
       | obvious results every now and then. I learned that the hard way.)
        
         | da_chicken wrote:
         | You can add !g to a DDG search and it will pull from Google.
         | I'd say the quality of DDG is slightly less than that of
         | Google, but not so often that sometimes having to !g the search
         | is an appreciable problem. I've heard people say that DDG just
         | uses Bing, but I'm not entirely sure how true that is.
         | 
         | The general problem with all search engines is that the moving
         | target of the search algorithm often doesn't move fast enough
         | anymore, and there's so much data that you're virtually
         | guaranteed to have an overwhelming amount of wildly off-topic
         | results. SEO farming has significantly damaged the utility of
         | search engines, too. Finding obscure material is difficult
         | because keywords are swamped, and it's exacerbated by the fact
         | that the overwhelming use of search engines is for common URL
         | lookup or to replace whatever invariably godawful embedded
         | search a website might have. It's mostly DNS for people rather
         | than a tool to actually search the web.
         | 
         | Speaking of, why is embedded search so invariably godawful?
         | It's really quite impressive how useless it usually is.
        
           | marktangotango wrote:
           | Embedded search in arbitrary web sites sucks because it's a
           | hard problem. The naive solution is to put all text in a
           | database table keyed by "page" and do a sql "like" query.
           | Don't ever do this. Some db's have full text search nowadays.
           | I've implemented "embedded" search a few times in the past
           | and I used Lucene, which actually works pretty well.
        
       | kordlessagain wrote:
       | > The only people who don't know that are the team at Reddit, who
       | can't be bothered to build a decent search interface.
       | 
       | It's better than it was in the past!
        
         | rattyc wrote:
         | It's not a trivial task anyway, people use google because the
         | results are still better than anywhere else.
        
       | erwincoumans wrote:
       | Indeed. I add reddit to find authentic results by real people.
       | Amazon stars are fake, and similar with other sites. Hackernews
       | is also a trusted resource for real opinions.
        
       | TrevorFSmith wrote:
       | I suspect that a basic crawler that simply doesn't index pages
       | with ads would return better results than Google's terribly
       | complex crawler and index.
        
       | ineedasername wrote:
       | _> most of the web has become too inauthentic to trust_
       | 
       | I hadn't really noticed that my own search habits had slowly
       | changed until this article. Appending "reddit" is now a fairly
       | regular habit for me, for exactly the trust issue mentioned.
        
       | ziggus wrote:
       | You can claim all you want that 'Google Search Is Dying', but
       | their quarterly earnings report says otherwise.
        
       | bonoboTP wrote:
       | It used to be enough to append the word "reddit" but now Google
       | tends to ignore it! It learned to route around people's desire to
       | get useful results and learned to ignore it and show the garbage
       | links instead. You can still get it with "site:reddit.com"
       | though. I wonder when they will remove this option. Afaik a lot
       | of search operators are already undocumented. And they removed
       | the "+" for forcing inclusion of a term, so that only quotes
       | worked as intended, but then also removed full support for quotes
       | and it's now just a hint. Probably every step boosts some
       | engineer's or manager's short term metrics and evaluation reports
       | so it keeps happening.
        
       | timwis wrote:
       | I tried switching to DuckDuckGo years ago, but found the result
       | quality just didn't match google - it wasn't getting me to what I
       | was after. Now I feel that way about google even more strongly,
       | so perhaps I'll give DuckDuckGo another go.
       | 
       | PS I also do the kind of searching in the article with hacker
       | news, e.g. 'JavaScript testing site:news.ycombinator.com'
        
       | bobm_kite9 wrote:
       | Although I like the idea of DDG's bang operators, I rarely use
       | them (mainly !g when I'm feeling desperate).
       | 
       | What I would find useful is to be able to whitelist a bunch of
       | sites on DDG, so that it prioritises results from them first,
       | when I search.. basically most of the sites with ! operators I
       | guess.
       | 
       | That way I wouldn't get all the SO clone-sites returning their
       | rubbish.
        
       | jquery wrote:
       | I've been doing this for a few years already. Not for all my
       | searches, sometimes I append other domains, but generally I now
       | tell google what domain I'm interested in, and Reddit is a
       | popular one.
       | 
       | Unfortunately, only a matter of time until Reddit is gamed to
       | hell unless they take steps to prevent moderator corruption
       | (which is already happening and severe for many popular
       | subreddits). And so the cycle continues. Avoiding people who want
       | to sell you stuff is a sisyphean task...
        
       | fishtoaster wrote:
       | I don't know that I agree with the thesis that it's dying, but I
       | think the symptoms it describes are very real.
       | 
       | Searching for "good restaurants in <city I'm visiting>" is
       | useless. Entire real companies exist to fill the top few slots on
       | that search for any given city. My workaround is, as the article
       | says, to search Reddit instead. Look for the subreddit dedicated
       | to that city, then find their most recent thread on good places
       | to eat - you find much better results.
       | 
       | That said, I strongly suspect this only works because it's not a
       | widely-known strategy. As soon as a critical mass of people start
       | going to reddit instead of google, the same enormous weight of
       | effort people put into SEO will instead go to finding ways to
       | subvert Reddit's authenticity. Sock puppet accounts,
       | astroturfing, generating spammy subreddits, voting rings - there
       | are plenty of strategies, and dedicated experts will have a huge
       | incentive to invent more. Reddit will put up countermeasures,
       | just like Google tries to prevent SEO spam. I don't have any
       | reason to believe Reddit will be more successful in the long term
       | than Google is.
       | 
       | So... enjoy it while it lasts. :)
        
         | bigthymer wrote:
         | > I strongly suspect this only works because it's not a widely-
         | known strategy
         | 
         | I think this post in combination with HN users' comments
         | indicates that this is a widely-known strategy. It's cool. I've
         | been doing it too and didn't know that everyone else did it
         | too. Reddit is already being secretly advertised on but I guess
         | we'll see how things end up.
        
           | fishtoaster wrote:
           | Sure, but "widely known on hacker news" is a very different
           | bar. :) Really, the question is, "is it a widely known enough
           | strategy that there's big money to be made subverting it?"
           | And as soon as the answer is "yes," the battle will be on
           | between spammers trying to fill Reddit with low-quality info
           | and Reddit trying to keep them out without hurting legit
           | users.
        
       | mattgreenrocks wrote:
       | Not sure if Google's fault only, but searching for programming
       | related content is much, much worse than it used to be. It is
       | extremely difficult to get Google to show deeply technical
       | content, presumably because it falls outside of the majority of
       | search terms.
        
       | riston wrote:
       | For me it seems that Google search basically has leverage to
       | either make more money or show more useful results to their
       | customers and they have chosen the first option to make more
       | money.
        
       | SjorsVG wrote:
       | I never use Reddit and generally don't find what I am looking for
       | in the threads that Google suggests.
        
       | zuminator wrote:
       | The author's thesis is a bit confused. Reddit hasn't replaced
       | Google as a search engine. Reddit does have a search function,
       | but have you used it? It's frankly terrible. Rather, Google has
       | become the search engine front end for the huge database that is
       | Reddit. Currently they have a symbiotic relationship, but if
       | Reddit ever decides to take its data private and build its own
       | competent front end, it could potentially splinter off for itself
       | a good chunk of traffic.
        
       | streamofdigits wrote:
       | "Google's results are clearly getting worse". Can somebody
       | quantify this in some objective way?
       | 
       | As in: I have this concrete metric (that anybody can inspect /
       | replicate) and I saw it declining from 201X to 2022 etc.
       | 
       | I don't dispute that it is a true fact. The comments reveal both
       | ways that this manifests, inventive workarounds and possible
       | causes. But without having read through the 765 comments(!) (at
       | time of posting) I don't see something that can be quoted as a
       | measured reality.
       | 
       | NB: It would be really useful to have such an independent quality
       | index, also for future reference when invariably somebody
       | provides a "better" search engine.
        
       | jeffbee wrote:
       | Alternative interpretation: Google so useful that it instantly
       | searches whatever sub-corpus you desire if you simply mention it
       | in your question.
       | 
       | Google says it shows zero ads on 80% of searches. So the whole
       | "ads now take up entire screen" thing is based on the qualitative
       | ramblings of twitter accounts who don't know what they are
       | talking about.
        
         | drivebycomment wrote:
         | I think part of this is the inverse of the base rate fallacy.
         | As people's use of search has gone up, the absolute number of
         | bad experience (many ads, or poor results) has gone up
         | regardless of whether the actual quality had gone up or not.
         | Combine that with the elevated expectation and the confirmation
         | bias, some people's perception of search quality will get worse
         | and the number of people with such opinion will increase.
        
         | [deleted]
        
       | swlkr wrote:
       | I'm also a staunch site:reddit.com google user
       | 
       | I was skeptical at first, but it really does seem to work for
       | most queries, especially queries about products. I tried standing
       | desks, streaming setup stuff, keyboards, linux desktop
       | configurations, it's all there, all mostly ad free, definitely
       | SEO free.
        
       | silvercove wrote:
        
       | EscargotCult wrote:
       | re: the Dead Internet Theory, anyone who browses the "news"
       | sections of any stock trading app, Yahoo Finance / iOS Stocks app
       | can see that the likes of Barron's, Zacks Investment Research,
       | Motley Fool, Benzinga, etc have been autogenerating "analysis
       | reports" for some time, where some basic fundamentals and options
       | metrics are repackaged in some filler wording. I don't think
       | it'll take much for lots of secondary content to reach this
       | state.
        
       | SCHiM wrote:
       | I'll echo one of the points in the article: "Google is trying to
       | be smart".
       | 
       | This is the source of many people's frustration, and the source
       | of forced synonyms. A dumb tool that adapts to humans as they use
       | it and tries to be "smart" prohibits us from getting more skilled
       | in the usage of the tool. It becomes unpredictable, and it
       | introduces significant friction each time it does something dumb.
       | 
       | Even if the tool is correct 90% of the time, it is wrong 100% of
       | the time on an emotional/ux level. The successes are invisible in
       | aggregate, but each mistake sticks out like a sore thumb. I guess
       | why this is: modern understanding of our brains (as I, a lay man,
       | understand it) is that they attempt to continuously predict
       | what's going to happen next in their environment. When all
       | predictions are correct it feels good, and there's no tension. A
       | tool that adapts and changes makes our brains predictions turn
       | out wrong, and our brains punish us with tension and attention
       | each time the tool does not do what we want, since it failed to
       | predict the desired behavior.
       | 
       | Previous versions of google felt so nice precisely because our
       | brains, or at least those of hackers, could adapt to its various
       | tricks and shortcuts.
        
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       (page generated 2022-02-15 23:00 UTC)