[HN Gopher] Apple in 2021
       ___________________________________________________________________
        
       Apple in 2021
        
       Author : Doubleguitars
       Score  : 90 points
       Date   : 2022-02-07 17:37 UTC (5 hours ago)
        
 (HTM) web link (sixcolors.com)
 (TXT) w3m dump (sixcolors.com)
        
       | barkerja wrote:
       | I have to believe that HomeKit has fallen so far to the wayside
       | due to their work on Matter. And we can expect something big in
       | the near future. Right? Please?
        
         | rodgerd wrote:
         | HomeKit's biggest challenge is that so much of the home
         | automation market balks at Apple's requirement to be able to
         | operate without a cloud service. Can't do surveillance
         | capitalism or extort monthly fees or end-of-life product
         | arbitrarily if you've got HomeKit branding, so of course that's
         | first overboard.
         | 
         | The second problem is that Apple themselves are missing a
         | number of functions that are baffling, such as not having
         | history for metrics. I can't understand how it's impossible to
         | have e.g. a history of temperatures in HomeKit.
        
         | bitdestroyer wrote:
         | Here's hoping. In the meantime, I've had a ton of fun making
         | small ESP devices that integrate with Homebridge. It's really
         | opened up so many possibilities, even beyond the things that
         | Homebridge is typically praised for.
        
         | berberous wrote:
         | Switch to Home Assistant. It takes a bit to learn and setup,
         | but I'm much happier with it.
        
       | [deleted]
        
       | systemvoltage wrote:
       | I'd appreciate if Apple keeps the UI/UX as is. It's already
       | degraded so much, but changing UI for the sake of fashion might
       | be good for business (average users), it sucks for developers and
       | people that need a stable OS. You know, "Pros". They've fucked
       | with the UI for every generation and instead of refining it, they
       | keep chasing trends. These designers are the antithesis of
       | everything good design should stand for. Function, clarity,
       | robustness, reduction of ambiguity and mainly getting out of the
       | way. I don't consider them designers, they're marketers in the
       | disguise of designers. I think the term "design" itself has
       | degraded in my view. Apple is one leading this movement. It's a
       | strange and powerful company with tech x luxury fashion combined
       | to reap cash. It does so well. But, I wish it didn't influence
       | designers outside of Apple so much. No one has conviction
       | anymore.
        
         | deergomoo wrote:
         | It didn't used to be this way. Apple software used to be
         | functional, intuitive, and _fun_ in a lot of cases.
         | 
         | Things went downhill rapidly when Jony Ive's team took over
         | software design. I wasn't a huge fan of the gaudy extreme
         | skeuomorphism of the late Forstall era, but at least you could
         | tell what was a button. What you could do with a piece of
         | software was much clearer.
         | 
         | The current team are insistent that simplicity is when controls
         | are hidden behind hover and tap states, or inside overflow
         | menus in a toolbar only 5% full.
        
           | dont__panic wrote:
           | The "new folder" workflow in Finder is one of the most
           | infuriating things I've ever seen in macOS. I swear, they
           | used to just have a "new folder" button in the olden days.
        
             | tw600040 wrote:
             | They still have a new folder button. I still see it
        
             | quesera wrote:
             | Cmd+Shift+N works, when the UI fails.
        
             | kamokujin wrote:
             | It was really frustrating till I realized they didn't
             | completely remove the button. The icon is just hidden in
             | the customise toolbar options.
        
             | davidbarker wrote:
             | I actually didn't know there ever used to be a New Folder
             | button, but that prompted me to customise the toolbar in
             | Finder and I see it as an option (and have now added it).
        
           | [deleted]
        
           | jhickok wrote:
           | I just want their native apps to work, and a lot of times I
           | find they are busted. No excuse for that.
        
             | deergomoo wrote:
             | They don't handle failure well. I'm not sure if this has
             | always been the case, but the fact that most have some sort
             | of network component now have made it very obvious.
             | 
             | The general lack of visibility into what is actually
             | happening is incredibly annoying. Anything that involves
             | syncing is in dire need of "stop and start again" button.
        
               | jhickok wrote:
               | I actually just found out that you could force a resync
               | on the podcasts app on macos by hitting CMD + R and that
               | has solved some of the issues I have where I just wait
               | around for new episodes to sync (pull down for refresh is
               | a nightmare with a trackpad on a mac laptop). But still,
               | it's slow (can take 10-20 seconds for a podcast to begin
               | playing), buggy (can take a full minute for the title to
               | appear in the display after it has already started-- so
               | you cannot skip the first 30 seconds of ads), or just
               | broken (havent started the app in a while? guess I will
               | crash trying to sync all those episodes you missed).
               | Really infuriating.
        
               | egypturnash wrote:
               | ugh yes, also a "sync right now" button
        
               | [deleted]
        
         | dont__panic wrote:
         | Agreed. When I think of good (Apple) design, I think of the
         | 2012-2015 first generation retina MacBook Pros -- a slight
         | refinement of the previous era, thinning the chassis when
         | possible, upgrading ports, improving the screen, but largely
         | preserving the best elements of the old design. There were some
         | losses -- the sleep indicator light, the battery LEDs,
         | ethernet, maybe some of the reliability of the Magsafe 1
         | connection -- but I would say that they largely improved on an
         | existing design. Similar with OS X releases in that time
         | period, Apple largely iterated on the existing Snow Leopard-ish
         | design instead of blowing things up with fancy new designs.
         | 
         | Funnily enough, I remember many, many tech reviewers in 2014,
         | 2015 criticizing the MacBook Pro for that "ancient" design. And
         | Apple eventually gave in and redesigned both the laptops (yuck)
         | and OS X (maybe even more yuck). UI/UX is tricky, I think,
         | because in an industry where folks move around every couple of
         | years to maximize their salaries, people aren't rewarded for
         | being good, iterative stewards of an existing system. Instead,
         | they change jobs, someone new comes in, and they try to make a
         | name for themselves by redesigning everything through a big
         | bang redesign. And then they move on a couple years later, and
         | then someone else comes in and redesigns... etc. etc.
         | 
         | Sidenote: Holy cow, this also explains why the government sucks
         | so much.
        
       | synthmeat wrote:
       | Would batteries in the bands be A Really Bad Idea?(tm)
        
       | jhickok wrote:
       | I love the new Apple Silicon Macs, and the transition for me has
       | been pretty easy.
       | 
       | I can't imagine anything interesting happening to the watch that
       | doesn't include a big increase to battery life. I don't want any
       | other feature except a battery that can make it a full day.
       | 
       | Apple software has seemingly regressed every year recently.
       | Native apps like Music and Podcasts, the only two I would
       | regularly use, have become so bugged that I had to move to other
       | options. Every time I take a look and see if they are working
       | again, they are buggy messes that I have to constantly wrestle
       | with.
        
         | benrapscallion wrote:
         | A camera would be nice.
        
         | TillE wrote:
         | The new Watch health features that have been rumored for the
         | coming years (blood pressure, etc) would be genuinely life-
         | changing for a ton of people.
         | 
         | I don't have any particular interest in a smart watch - even if
         | you gave me one for free, I doubt I'd bother wearing it. But if
         | it's also a fully-featured health monitor? Yeah, absolutely.
        
         | mandeepj wrote:
         | > I don't want any other feature except a battery that can make
         | it a full day.
         | 
         | I'm waiting for them to add glucose monitoring into it
        
         | gnicholas wrote:
         | > _I don 't want any other feature except a battery that can
         | make it a full day._
         | 
         | I thought the Series 7 could make it a full day? My wife has a
         | S6 and makes it about 36 hours with her normal usage (which is
         | admittedly quite light).
         | 
         | For me, it's not a watch if it has to be charged every day or
         | two. I need 4+ days of battery life so that I don't have to
         | bring another charger on every overnight/weekend trip.
        
           | jhickok wrote:
           | I have not had that experience with the Series 7, but my S6
           | would not make it thru a full day ever if I used it for less
           | than an hour of Apple Fitness (paired with an iPad or
           | standalone on a run).
        
           | wwarek wrote:
           | My Mi Band 6 from Xiaomi easily lives ~30 days on one charge
           | if used less (eg. no constant heart tracking, no PAI) and ~7
           | days with all tracking enabled (sleep, oxygen, heart rate,
           | 1-2 workouts a day). With a third party app instead of Xiaomi
           | "Mi Fit", I belive also all the data stays with me.
           | 
           | That makes me wonder - what does Apple Watch do that Mi Band
           | doesn't that makes the time on battery so much different? I
           | guess screen size and GPS during workout (Mi Band uses phone
           | GPS), but other than that? (I'm not sure what other features
           | it has, might be comparing apples to oranges, no pun
           | intended)
        
             | kaba0 wrote:
             | Without knowing much about mi band, my guess would be
             | embedded vs general purpose CPU's energy consumption.
        
               | brimble wrote:
               | Same way Garmin does it, I'd expect: specs and
               | restrictions that would make your average web or
               | iOS/Android developer cry and declare it's impossible to
               | develop useful software for.
        
             | gnicholas wrote:
             | Reading reviews on Amazon, it makes it sound like it's not
             | the best on privacy. Do you experience this?
             | 
             | > _If you don't agree to let them sell your information,
             | then every single time you connect your watch to the phone,
             | it automatically transfers you to settings on your phone
             | because it wants you to alter them so they can sell your
             | information._
        
           | bladegash wrote:
           | My series 7 easily makes it a full day, closer to two days.
           | It also charges really quickly. I put it on the charger for
           | about 30 mins to an hour in the morning while reading emails
           | and it's done.
        
             | jhickok wrote:
             | Really? I may make it thru one day if I am using it
             | moderately (mostly apple fitness).
        
               | azinman2 wrote:
               | I have a feeling these things are heavily related to both
               | WiFi (congestion/protocol/support for sleep &
               | awake/distance to AP) and cellular (if enabled), in
               | addition to other usage (like Bluetooth, including
               | distance to host phone). This is also (educated)
               | speculation.
        
               | Lammy wrote:
               | Also device age. My Series 3 originally lasted about a
               | day and a half but is under a full day now with a couple
               | years of cycles on the battery.
        
               | azinman2 wrote:
               | Well of course battery age, but the GPs were talking
               | about the latest watch, so I assumed it was more about
               | battery life from the start.
               | 
               | From what I understand, impact of radio on battery life
               | is very real but often invisible / not thought about.
               | Cellular really can chew through battery when the base
               | stations are far away.
        
               | wlesieutre wrote:
               | IMO battery age is still part of the discussion when
               | talking about the shiny new model. If I buy a Series 7,
               | two years from now it's going to be two years old. That
               | seems obvious but people seem to gloss right over it.
               | 
               | When the AirPods first came out there were a lot of
               | reviews saying "Battery life is about 5 hours, this is
               | just barely acceptable but it's not a problem."
               | 
               | And then two years later the same authors were writing
               | articles complaining that their AirPod battery life has
               | gotten unacceptably short as if they'd never owned
               | anything with a non-removable battery before and had no
               | idea it was going to happen.
        
               | foobarian wrote:
               | This. The battery life on my phone, which I typically
               | just leave laying around my desk, just about doubled
               | after I switched providers. I used to have almost no
               | signal with the previous provider, going up to 2-3 bars
               | with the new one. I'm sure the modem was pushing maximum
               | tx power trying to stay associated (and it would
               | typically alternate between minimum signal and no
               | coverage states).
               | 
               | Maybe I should have bought a signal booster for my office
               | instead. I got one for my car because I would
               | consistently drop calls in one spot; with the booster I
               | had 5 bars the whole commute. Before COVID, anyway.
        
               | bladegash wrote:
               | Yep, mine is pretty much solely on Wifi and is only about
               | a year old, so that may be why. I really don't use it for
               | anything other than just health tracking and when I drive
               | with maps and such. So I'm sure usage, age, and
               | connectivity all come into play, but it's definitely
               | capable or going over a day.
        
               | concinds wrote:
               | My 3 year old Series 4 dies before 8pm, if it's fully
               | charged at 7am, and with absolutely no use except
               | standby. Some are still using Series 0s (with light use),
               | but Apple Watches are disposable electronics by any
               | reasonable definition, especially with battery
               | replacements that cost as much as a new one.
        
         | comprev wrote:
         | Terrible battery life on the Apple watches is the only thing
         | preventing me from getting one (and I'm already fully invested
         | in the Apple ecosystem - iphone, ipad, macbook air, hackintosh
         | desktop).
         | 
         | My comparison my Polar V800, which has been in constant use
         | since 2017, can last over a month on a single charge! It tracks
         | my movement during day and detects sleep through lack of
         | movement.
         | 
         | Under heavy use - GPS, heart rate, pedal cadence and wheel
         | speed sensors all at the same time - it can last 5-6hrs.
         | 
         | Outstanding piece of kit :-)
        
         | dilap wrote:
         | I don't think it'll ever happen, but it would be amazing if the
         | opened up 3rd-party watch faces. For a watch, the watch-face is
         | really the analog of the app, and it's a shame we're just
         | limited to the built-in stuff.
        
           | jhickok wrote:
           | Agreed, and given that I would be fine paying a few books for
           | a watch face that seems like easy money Apple.
        
         | PragmaticPulp wrote:
         | > I can't imagine anything interesting happening to the watch
         | that doesn't include a big increase to battery life. I don't
         | want any other feature except a battery that can make it a full
         | day.
         | 
         | I have to ask: What are you doing with your Apple Watch that
         | drains the battery so fast?
         | 
         | I've never been able to drain my Watch battery anywhere near
         | that fast, even with the always-on screen still enabled.
        
           | kccqzy wrote:
           | I work out every day using the Workouts app. I often bike or
           | run outdoors so during a workout GPS, Bluetooth and the heart
           | monitor are all active. At night I use the AutoSleep app to
           | track sleep. I charge the watch just before sleep.
           | 
           | I get the 10% low battery notification a few times a week.
        
             | Reubachi wrote:
             | I'm sure you have gone through 1 or 2, but you should get
             | another one and if it performs similarly, return the
             | second, chargeback the first.
             | 
             | My 7 year old Samsung Gear watch gets around 2 days with
             | minimal use (IE workdays). On average hiking/running day,
             | it will still have 25-45 percent after maximum use from
             | like 7 AM to 6 PM. I have also: -ran it over -lost it on
             | trail for 2+ days in rain/sleet -Sanded it tomatte, then
             | back to shiny after....accidents -showered with it for
             | years.
             | 
             | I cannot believe an apple watch does what you're describing
             | without being a dud.
        
               | beanjuiceII wrote:
               | my wife has same issues with her apple watch and she is
               | pretty active. she charges it constantly now
        
             | macintux wrote:
             | You don't charge in the mornings as well? Charging both
             | before and after sleep is the common pattern I've read when
             | using it for sleep tracking.
        
               | valarauko wrote:
               | I use the watch to track sleep as well as daily workouts
               | - popping it on the charger while showering in the
               | morning & for a few minutes at night while I get ready
               | for bed seems to do the trick.
        
       | hellomyguys wrote:
       | This seems a bit bizarre to me. Rate products on a scale of 1-5?
       | What is that actually measuring? Perception?
        
         | pohl wrote:
         | It's a common practice in survey design.
         | 
         | https://en.wikipedia.org/wiki/Likert_scale
        
           | hellomyguys wrote:
           | I think a Likert scale is actually different than how they're
           | surveying respondents in the article linked by the OP.
           | 
           | From Wikipedia: "A Likert item is simply a statement that the
           | respondent is asked to evaluate by giving it a quantitative
           | value on any kind of subjective or objective dimension, with
           | level of agreement/disagreement being the dimension most
           | commonly used...
           | 
           | The format of a typical five-level Likert item, for example,
           | could be:
           | 
           | Strongly disagree Disagree Neither agree nor disagree Agree
           | Strongly agree"
           | 
           | This is much different than "Give a number 1-5 to iPhone."
        
             | pohl wrote:
             | How do you know? I couldn't find any example questions in
             | the article.
        
               | hellomyguys wrote:
               | "They were prompted with 12 different Apple-related
               | subjects, and asked to rate them on a scale from 1 to 5
               | and optionally provide text commentary per category"
        
               | pohl wrote:
               | I did see that. That phrasing doesn't really tell us.
        
               | hellomyguys wrote:
               | I wrote:
               | 
               | "This is much different than "Give a number 1-5 to
               | iPhone.""
               | 
               | They wrote:
               | 
               | "They were prompted with 12 different Apple-related
               | subjects, and asked to rate them on a scale from 1 to 5
               | and optionally provide text commentary per category"
               | 
               | So, unless they are not being explicit about their survey
               | question, which imo would make little sense, especially
               | if it is a traditional Likert scale which is used in
               | context of a question, it does tell us that.
               | 
               | Regardless, my point is that the survey trying to
               | quantify a score is much less valuable than the
               | qualitative points in the article.
        
       | carlycue wrote:
       | What is Apple doing with the iPad division? The Mac spanked the
       | iPad in 2021 and the recent earnings showed that.
        
         | hnaccount_rng wrote:
         | That seems to be a conscious decision on the part of Apple.
         | They also live in the real world, where getting parts is
         | getting harder. So in order to not having to squeeze iPhone and
         | Mac sales they squeezed the iPad ones. We bought our Mum an
         | iPad. Was supposed to be for Christmas but delivery was mid
         | January >4 weeks. Try buying one now: 5-6 weeks.
         | 
         | iPhones you'll get tomorrow. Macs in two weeks. That's an
         | intentional decision.
        
         | hnaccount141 wrote:
         | I think that has more to do with 2020/2021 being unusually good
         | years for the Mac in particular. Computers in general have been
         | selling well due to the pandemic, and the hype surrounding the
         | move to ARM generated a lot of sales. Anecdotally I know a
         | number of people who upgraded laptops earlier than they
         | otherwise would have due to rave reviews of the M1.
        
         | perardi wrote:
         | There are apologists who will insist you can do real work on an
         | iPad--if you get the iPad Pro, and the keyboard case.
         | 
         | Which ends up being about as expensive and about the same size
         | as a MacBook Air. And for any work that requires any sort of
         | interface density, or complete access to the file system, or
         | fast I/O, or...I'd way rather have a Mac.
        
           | salamandersauce wrote:
           | I like iOS better than macOS. Has pen input. The Pro has TB3,
           | granted 1 port but better than the 2015 MacBook. Most of it's
           | problems are completely artificial limitations placed there
           | by Apple. If they just loosened those I'd pick the iPad every
           | time. It's a more flexible form factor held back by software
           | to avoid cutting into Mac and App Store revenue.
        
           | jessriedel wrote:
           | To be clear, you can absolutely do real work if your work is
           | natively done with a stylus, e.g., illustrating or pen-and-
           | paper math. These are of course uncommon.
        
           | leviathant wrote:
           | I was a pretty staunch opponent of the iPad for a very long
           | time. Tablets were clearly a consumption device, and I've
           | always disliked Apple's penchant for proprietary connectors.
           | 
           | However, things have shifted enough that on the
           | artistic/creative front, the iPad is actually a really nice
           | thing to have. When the iPad Air 4 (I think? The iPad
           | ecosystem has terrible nomenclature) came out, it not only
           | had a USB-C connector, but worked with the Apple Pencil 2. I
           | did something I thought I'd never do - I bought an iPad.
           | 
           | There are music & synthesizer apps that only make sense on a
           | tablet, and they can talk with other music apps on the iPad
           | pretty seamlessly too these days. And with the Apple Pencil
           | 2, it's like a magic art pad. I've been sketching and drawing
           | and 'painting' like I haven't done in 20 years.
           | 
           | And I can charge it with the same cable that charges my Pixel
           | 6, my work-issued Macbook pro, or my wife's Thinkpad's power
           | supply.
           | 
           | It certainly took long enough, but I no longer think that
           | iPads are pure consumption devices.
           | 
           | Now... would I try to use it the way I use a laptop? Oh, hell
           | no.
        
             | gurkendoktor wrote:
             | > I was a pretty staunch opponent of the iPad for a very
             | long time. Tablets were clearly a consumption device
             | 
             | I have no doubt that the iPad is great at the things you
             | list in your post, and I wish I had any skills that would
             | justify buying an Apple Pencil.
             | 
             | However, I don't understand why Apple and we on HN are so
             | focused on making the iPad "more" than a consumption
             | device. What's wrong with consumption?
             | 
             | If I were to buy another iPad, it'd be for reading PDFs
             | (terrible on e-book readers), for listening to podcasts and
             | audiobooks, or to let my children play an educational game
             | sometimes. But Apple keeps investing in productivity
             | features while their Books app seems moribund at times
             | (widget please?), their Podcasts app is an ongoing
             | disaster, and they still don't have a read-only guest mode
             | for children or friends. iPadOS has gotten so "pro" that
             | buying an iPad for grandparents is not the no-brainer it
             | used to be, either.
             | 
             | For all the derision that iPads get for being couch potato
             | devices, I wish they were better at being that.
        
             | code51 wrote:
             | Apple Pencil might be the most fragile product Apple ever
             | produced. It's like a ticking time bomb. Its battery is
             | doomed to die any second.
        
         | PrancingPony wrote:
         | I just don't think too many people buy tablets. It has its
         | niche, but sales aren't as high as I guess they could be?
        
       | mgh2 wrote:
       | Was hoping for a more quantitative approach, not qualitative
       | opinions. The sample size of the 1st graph (56) lost my interest.
       | 
       | I guess these comments somehow paint the overall media sentiment
       | on the brand and consequently the stock. Nonetheless, meaningful
       | discussions can result still.
        
       | baby-yoda wrote:
       | just my humble opinion - i believe aapl has crossed the threshold
       | into the territory which steve jobs famously described as the
       | hallmark of the Scully era[0] - their endless pursuit for revenue
       | has pushed sales and marketing people to the front of the line
       | and product people operate in their shadows.
       | 
       | of course in a company as big and wide ranging as aapl, there are
       | so many competing priorities and things to focus on but, IMO, tim
       | cook is a real life paperclip maximizer. early on in his tenure
       | there was some criticism that he was a "bean counter" and would
       | ruin things cause he wasn't Steve, but rather than cutting costs
       | as a traditional beancounter type would, he has been ruthless in
       | pursuing what works to continue the endless revenue climb.
       | 
       | there are certainly many things they could work on but choose not
       | to, or could do better, but when you're in Cook's position and
       | you are the preeminent Elephant (far larger and less capable of
       | dance than Gerstner could have ever imagined), you have no choice
       | but for changes in direction to be slow but large in magnitude.
       | 
       | and at such a massive scale, while aapl could stumble out a new
       | product/service and vacuum up tens of $millions, there are fewer
       | and fewer opportunities which will clear their IRR. Taking some
       | liberties interpreting here, but hence why they feel the need to
       | extract value from App Store payments, turn a blind eye to scam
       | apps, Google as default $earch, etc; their gravitational pull is
       | so powerful that, as a proper paperclip maximizer, they would be
       | derelict of responsibility by not simply sticking their hand out
       | the window and siphoning incremental revenue. I imagine Cook in
       | Ballmer's sweaty Oxford shirt yelling "Services! Services!
       | Services!".
       | 
       | back to the OP, all that is to say i see aapl's future as rocky,
       | since there will be less and less of a cohesive product vision
       | going forward as emphasis skews back and forth across revenue
       | categories. Not to mention navigating the regulatory waters.
       | 
       | [0] - https://www.youtube.com/watch?v=P4VBqTViEx4
        
         | joconde wrote:
         | On the other hand, if pre-iPhone Apple could invest into
         | inventing the iPhone, I don't see why today's Apple could balk
         | at a new effort of this kind, since today's Apple is vastly
         | richer.
         | 
         | How much did the original iPhone and iPad cost to create? I
         | imagine it would be an easy effort for 2022 Apple, and even a
         | total failure would not dent their revenue by much. I can't
         | imagine Cook being unable to do it.
        
           | baby-yoda wrote:
           | id attribute it to the maximizer mindset - take Meta for
           | example. reports are metaverse development cost $10 billion
           | so far. development came from zuckerberg himself so no one is
           | getting fired, but say an apple VP sponsors a project that
           | creates a $10 billion loss. very likely they hit none of
           | their targets, have no bonus and are on their way out the
           | door. reading between the lines, is this the cause for the
           | constant turnover in the rumored apple car project?
           | 
           | maybe this is an over simplification but, who has license to
           | consume large amounts of resources across the company,
           | potentially all of it being a loss, and not be fired?
        
           | gumby wrote:
           | > I can't imagine Cook being unable to do it.
           | 
           | ...and he has: AirPods, M1, Apple Watch, cleaning cloth...
           | 
           | Also some failures that made it out the door, like HomePod...
           | 
           | I'd like a little more focus on quality and consistency but
           | that would mean stepping off the annual treadmill. Which they
           | could do everyone a service by being the first to do so.
        
             | cwaffles wrote:
             | M1 was built by the PA Semi team, acquired in 2008 [0].
             | They build the A series chips in the iPhone, I would argue
             | that M1 would not exist without them, furthermore, M1 was
             | not a Cook endeavor. For the watch, it looks like the first
             | key hire was in 2013, but there is a chance that it was not
             | all Steve's work [1]
             | 
             | 0. https://en.wikipedia.org/wiki/P.A._Semi 1.
             | https://www.wired.com/2015/04/the-apple-watch/
        
         | culturestate wrote:
         | _> their endless pursuit for revenue has pushed sales and
         | marketing people to the front of the line and product people
         | operate in their shadows_
         | 
         | It may surprise you to learn that for a _very_ long time,
         | Apple's de facto head of product (aside from Steve, obviously)
         | was Phil Schiller. The "marketing people" have always been near
         | the top of the food chain.
        
           | baby-yoda wrote:
           | i'm no expert in the inner workings of apple but i would have
           | considered Ive head of product. just curious as to why you
           | put Schiller ahead?
           | 
           | of course Marketing is an integral part of any large business
           | and of course apple has been well above average in how their
           | campaigns and messaging would rank in that regard.
           | 
           | i added the commentary from Steve about the Scully era to the
           | original post for context. from his explanation the nuance
           | is, IMO, that when a company gets into this endless revenue
           | cycle, a sales/marketing effort can demonstrate growth - hard
           | numbers - far easier than a new product could. the new
           | product could take years to become positive in NPV while a
           | marketing campaign can "show up" by next quarter's earnings
           | release.
        
             | [deleted]
        
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