[HN Gopher] Nuanced communication usually doesn't work at scale
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       Nuanced communication usually doesn't work at scale
        
       Author : tagolli
       Score  : 280 points
       Date   : 2022-01-29 17:13 UTC (5 hours ago)
        
 (HTM) web link (twitter.com)
 (TXT) w3m dump (twitter.com)
        
       | jonmc12 wrote:
       | As another example, Amazon teams communicate product launch
       | requirements via a future press releases including a FAQ (per
       | description in the book "Working Backwards"). Its a communication
       | intended for the masses with a built-in disambiguation addendum.
       | 
       | Our natural languages uses incremental inquiry to disambiguate
       | context as opposed to using strong protocol. In "Working
       | Backwards", it's the communicator's job to solicit questions from
       | co-workers via pain-staking detailed reviews in meetings ("Bezos
       | scrutinizes every single sentence"). I think of it like
       | constructing a representative survey of ambiguity, and then
       | putting answers in the FAQ that help increase clarity. The more
       | detailed and representative your survey, the more helpful your
       | questions/answers will be to communicate nuance.
       | 
       | With regard to disambiguating through protocol, Organizations
       | evolve jargon to increment protocol, which probably increases
       | semantic alignment somewhat as group size scales. If you read
       | about the history of language, the Rebus principle created
       | protocols of formal alphabets; protocols like grammar gave us
       | formal writing rules. Protocols like TCPIP let our computers
       | talk. Protocol creates more rigid commitments for communication,
       | but also increases potential semantic alignment. As a thought
       | experiment, if we learned to dynamically and deliberately develop
       | jargons en masse, it might create the channels to disambiguate
       | context and communicate nuance at scale.
        
       | andersonmvd wrote:
       | Look at how many details this guy (Carl Sagan) conveyed in his
       | 15' speech: https://www.youtube.com/watch?v=Wp-WiNXH6hI in a way
       | that potentially everyone understood. I wonder if every
       | explanation was like his, if nuance wouldn't be well
       | communicated, even to large groups.
        
       | rm_-rf_slash wrote:
       | Napoleon was said to favor a tactic wherein he would bring in a
       | lowly lieutenant to hear his orders, and repeat them back in
       | their own words.
       | 
       | If the lieutenant could figure it out, then Napoleon could relay
       | orders to his generals (who would in turn send orders to their
       | subordinates and so on) with confidence that the meaning would
       | not be lost on the battlefield.
        
       | hinkley wrote:
       | > A number of companies I know of have put velocity &
       | reliability/safety/etc. into their values and it's failed every
       | time.
       | 
       | I have a 'slow is fast' mantra and it's definitely something that
       | a lot of people misunderstand, willfully or otherwise.
       | 
       | I've often shrugged it off as the fact that going fast is
       | exhilarating, while the effort of 'making the change easy' starts
       | to sound dangerously like discipline. Perhaps I've downplayed the
       | fact that A->B can sound an awful lot like A & B.
        
       | Spooky23 wrote:
       | This is a really great thread and really resonated with my
       | personal journey, although at a smaller scale. I've transitioned
       | within a large enterprise from leading a deep & broad engineering
       | team with about 50 people to a vertically integrated
       | ops/technology team with about 800 people.
       | 
       | The "work" is challenging, but the communications is much harder
       | than I expected. It's difficult to actually say anything at all
       | because nobody will perceive what you say the same way, and then
       | the telephone game with amplify whatever insecurities or worries
       | that folks have.
       | 
       | The hard part about flipping from "move fast and break things" to
       | more order is knowing when the right time is to transition. The
       | other hard part is that the official "communications" functions
       | live in a different vertical, and getting them involved often
       | makes things worse. So we get stuck getting engineers and interns
       | to communicate with people.
        
       | Invictus0 wrote:
       | While I won't disagree with the argument, I think the conclusion
       | is flawed. If one must focus on velocity, and reliability is in
       | opposition to velocity, then _how much_ should one focus on one
       | versus the other? It is not well defined, but that is ok. Since
       | we are speaking to humans, not robots, reliability is not
       | therefore completely disregarded--it becomes implicit, and
       | deprioritized, but it is obviously still present to some lesser
       | degree.
       | 
       | A good counterexample to the article would be Amazon's success
       | with its leadership principles--much has been written about this,
       | and I feel no need to repeat it here--or JFK's speech urging
       | America to the moon, in which he spent significant time
       | discussing the tradeoffs and sacrifices required to pursue the
       | lunar landing, and in the end did not unilaterally decide to
       | pursue the mission so much as he proposed a conversation about it
       | and asked Americans to discuss the nuances and decide together.
       | Nuance is possible at scale; it is a sad sign of the times that
       | some now believe it is no longer possible.
       | 
       | If you haven't listened to JFK's speech, I strongly urge you to
       | take a listen, and compare his measured, collegial tone to the
       | tone of our politicians today.
       | 
       | https://www.jfklibrary.org/asset-viewer/archives/JFKWHA/1961...
        
       | loteck wrote:
       | If Dan is right (and I think he is), have a stiff drink nearby
       | and then think about how his point applies to something
       | complicated that is life and death, such as conveying information
       | to the public about a rampant virus.
        
         | jiggawatts wrote:
         | To me it was eye-opening to see just how bad people were at
         | _understanding_ what they were told in the clear, simplified
         | language of public statements regarding COVID.
         | 
         | I don't just mean "lay people", I mean the relatively well-
         | educated HN crowd and even some medical professionals
         | misunderstood what was said. Across the entire group, literally
         | every part of what was publicly said by government agencies was
         | misinterpreted in some way and turned into an argument.
         | 
         | For example, the "We don't recommend the general public wear
         | masks at this time" was consistently misinterpreted to mean
         | "Masks don't work", which is not what was said at all. The more
         | _nuanced_ and complex statement has too many parts to it, and
         | just like Dan Luu said, the second you have an AND or an OR,
         | (or IF, THEN, BUT, etc...) people will just blank and see some
         | random subset of the logical statement.
         | 
         | The full nuanced statement was: "The CURRENT scientific
         | evidence that is available does not support (OR deny!) that
         | mask wearing by (specifically) the general public is (cost)
         | effective enough to legally mandate. ALSO, at THIS TIME there
         | is insufficient supply of masks, AND UNTIL supply can be
         | increased the masks should be prioritised for health workers
         | (that are trained to wear them properly)."
         | 
         | (This of course implies that once evidence is available to
         | support the efficacy of public mask wearing AND the supply
         | problems are solved, the recommendation may change.)
         | 
         | Something like 50% of the people listening to that
         | misunderstood it. And then when the recommendation changed,
         | they _lost their minds_.  "I don't even know what to believe
         | any more! They keep saying different things!" was a common
         | response.
         | 
         | People got especially confused by the "current scientific
         | evidence does not support", because to them that sounds like
         | "scientists say it doesn't work". That's not what that says _at
         | all_ , it's just a statement to say that not enough studies
         | have been done at all to say anything one way or another
         | confidently.
         | 
         | This kind of precise speech as heard from scientists is
         | ironically _less_ effective than simpler but technically
         | incorrect statements!
         | 
         | For developers: One issue I've had with Agile techniques is
         | that that same people that just can't wrap their heads around
         | government agencies changing their recommendations to fit the
         | changing scenarios of an unfolding event like a pandemic also
         | work in large enterprises and are unable to comprehend a plan
         | changing. Ever. Not even once. Everything has to be known
         | ahead, forever, and be set in stone and never change in any
         | way. It's "just too confusing", a sentence I've heard verbatim
         | more than once.
        
         | csours wrote:
         | Among other things, we are suffering from a "righteousness"
         | arms race - whatever opinion or tendency we have, we have to
         | find a righteous and moral reason for that feeling, because
         | someone will find a moral reason for the opposite view.
         | 
         | Speaking down from a moral high ground obviously does not
         | motivate everyone to do what we want, but it does motivate
         | everyone ... a) it makes those who agree feel good for
         | following the agreed rules b) it makes those who disagree feel
         | like their human experience is invalid and motivates them to
         | find a counter argument that feels just as strong (I HAVE to
         | fight to protect my RIGHTS)
         | 
         | Obviously this is not the only thing that's going on. Every
         | crisis is someone's opportunity.
        
       | ggm wrote:
       | In the IT industry this scenario is fantastically common:
       | 
       |  _Here is a proposal. It has this HUGE upside and this SMALL
       | downside_
       | 
       | response: _because of this HUGE downside, and the TINY upside, I
       | reject this proposal_
       | 
       | If they said "what if the upside wasn't as big as you stated but
       | the downside is larger than you stated" at least you could
       | discuss the evidence. But people love to leap on problems and
       | devils-advocate them into the ground.
       | 
       | You see this all the time in IETF mailing lists. I'm not talking
       | about nit-picking during working group last call on a standard,
       | thats justified. People who simply want to be contrarian, take a
       | devils-advocate stance, leap on any stated downside and on the
       | premise its the proof, destroy the original idea, irrespective of
       | the relative merits pro and con.
       | 
       | So, "we should move to Postgres because of its support of IPv6
       | and JSON" dies on "but the sheer amount of code we have in MySQL
       | makes this untenable" -which is not a good argument, given the
       | budget and willingness to incur the cost. It doesn't address the
       | upsides of the move at all. Or "but we don't know all the places
       | which use the old SQL forms" which is true, but presupposes we
       | couldn't handle case-by-case the legacy calls into the old SQL
       | binding, or find some way to uncover them.
       | 
       | The negative case arguments used, typically are shorthand for "I
       | don't want to think about this"
        
       | funstuff007 wrote:
       | IIRC Jonn Kerry's campaign for President was plagued by too much
       | nuance in both his and the campaign's communications.
       | 
       | And the Romney critique as the "flipping Mormon" can also be seen
       | as a rejection of nuance.
        
         | cjsplat wrote:
         | I don't think nuance was the issue for Romney and the
         | "flipping" issue.
         | 
         | Romney was a pretty successful Governor of a liberal state. He
         | needed to appeal to nationwide Republicans in the primary so he
         | slid a lot further to the right. Then he was up against a
         | reasonably popular Democratic president, so he slid back to the
         | middle.
         | 
         | The only nuance was that he tried to muddy the sloshing to make
         | it look like he wasn't changing his positions.
        
         | orzig wrote:
         | I don't disagree, but an important distinction relative to the
         | OP is that political communication is in an overtly adversarial
         | environment. It's a whole other ballgame.
        
           | TigeriusKirk wrote:
           | I suspect "overtly adversarial environment" applies to a
           | large chunk of all communication. Perhaps even most. People
           | will willfully interpret any communication to suit their own
           | agendas.
        
             | guerrilla wrote:
             | I think maybe you mean misinterpret? Or maybe we need a new
             | word: disinterpret.
        
               | Brian_K_White wrote:
               | I think interpret was accurate already. I will definitely
               | interpret something differently from someone else without
               | either of us necessarily being guilty of active
               | perversion.
        
               | guerrilla wrote:
               | Then you're "interpreting differently" = misinterpret.
               | Everyone interprets everything to understand it at all
               | but you misinterpret it when you understand it
               | differently than intended. And maybe you disinterpret
               | when you do so intentionally.
        
               | Brian_K_White wrote:
               | Incorrect.
        
           | funstuff007 wrote:
           | yes, but the scale of the audience size is similar.
        
       | indymike wrote:
       | > Nuanced communication usually doesn't work at scale
       | 
       | "Nuanced communication usually doesn't work." seems more
       | accurate. Being precise and clear is hard.
        
         | oblio wrote:
         | I imagine you mean concise and clear?
        
       | actually_a_dog wrote:
       | Slightly easier to read:
       | https://threadreaderapp.com/thread/1487228574608211969.html
        
       | dqpb wrote:
       | This is why markets are an effective protocol for multi-agent
       | coordination.
        
       | michaelcampbell wrote:
       | It doesn't work as a series of tweets, either.
        
       | steelstraw wrote:
       | Does that explain the level of nuance around public health
       | policy?
       | 
       | Covid policy for example. Some countries take into account
       | natural immunity (more nuance). Others don't and simply require
       | everyone to be vaccinated regardless (less nuance). Some
       | recommend or even require kids to get the Covid vaccine (less
       | nuance - everyone take it), other countries recommend against
       | (more nuance - some should, some shouldn't). They all have access
       | to the same data. Is this simply reflective of a different
       | approach in communication? Or a different level of confidence or
       | respect for the population to grok nuance?
        
         | tapas73 wrote:
         | It extends to other policies as well
        
       | harryf wrote:
       | We live in an attention economy, both outside and inside
       | companies. The rules that apply to B2C marketing largely apply
       | inside companies as well.
       | 
       | Despite that we still have people that assume "I sent an email
       | and I'm important therefore everyone got the message". Try
       | running those emails through some tool like Mailchimp and you'll
       | probably find less than 40% even opened the email, let alone read
       | beyond the first paragraph.
       | 
       | I've done a lot of organising events for engineers inside
       | companies where there are like 500+ engineers. You need email,
       | slack, calendar invites and more to get people paying attention.
       | And often they're paying more attention to LinkedIn than what's
       | happening on the "inside" ... you can run campaigns on LinkedIn
       | that target your own people...
        
         | BurningFrog wrote:
         | > "I sent an email and I'm important therefore everyone got the
         | message"
         | 
         | I see a similar flaw in programmers. "I said it once, and
         | therefore everyone has it memorized", as if people are
         | computers who store every utterance in a file system.
        
           | whatshisface wrote:
           | I met someone who did that all the time. Turns out it was a
           | learned behavior from having gotten pushed aside for coming
           | across as too nit-picky one too many times. They turned in to
           | the kind of person that would let other people make mistakes
           | and just watch - and believe it or not, it worked for them!
           | In their environment, that was a bad lesson well-learned.
        
             | alar44 wrote:
             | There is some merit to that approach though. For example, I
             | moved IT support requests from a messaging system to an
             | actual ticketing system. The number of requests actually
             | dropped because if they aren't getting help instantly
             | they'll actually try something rather than just giving up
             | immediately and calling IT. Many many issues just went away
             | because if you have to wait a bit all the braindead "click
             | the button" or "turn on your monitor" issues go away.
        
       | smarx007 wrote:
       | Au contraire, academia has worked out how to reliably communicate
       | at scale: publishing peer-reviewed articles in journals.
        
         | qznc wrote:
         | Are you talking about the academia where everybody complains
         | that people only read the abstracts?
        
         | jpeloquin wrote:
         | The use of 7-9 year training periods (5 years PhD + 2-4 years
         | postdoc) means a journal article's author and their scientific
         | readership have a lot of shared knowledge and culture, which
         | probably increases the reliability of communication. I agree
         | that pre-publication feedback from peers also helps.
        
       | ford wrote:
       | This kind of doublespeak/mixed messaging with nuanced private
       | conversations but dead-simple (or worse, spun) public statements
       | is a double-edged sword.
       | 
       | Sure it makes sure that the x% of employees who don't get the
       | nuance won't ask questions about it, but it prevents ambitious
       | employees from learning how decisions are made at higher levels.
       | 
       | Understanding how the organization makes decisions can help you
       | make decisions in your day-to-day work. Not to mention the fact
       | that if you one day have aspirations of leading an organization,
       | you need to understand how decisions are made. When over-
       | generalized public statements are made, it not only conceals this
       | information but corrupts it and can lead people to false
       | understandings of how things are done.
       | 
       | Some of the best insight I've gotten about why my organization
       | and my company makes the decisions it does have come from reading
       | discussions from senior leaders in google doc comments. I wish I
       | could be a fly on the wall for live meetings or private
       | conversations.
       | 
       | In the optimal company, employees who don't want to have to grok
       | the nuance would be able to trust the decisions of the leads.
       | However all decisions should be made in the open so that those
       | who do want to go to the effort of understanding something can
       | learn.
        
       | agumonkey wrote:
       | Small groups ensure some state between us, so we can communicate
       | at higher levels (or sometimes wronger ones).
        
       | Graffur wrote:
       | Twitter threads are really awful to read through and, in this
       | case, funny since it is a thread about communication.
       | 
       | Nothing really useful in the thread but the conclusion caught my
       | attention: "Azure has, of course, also lapped Google on
       | enterprise features & sales and is a solid #2 in cloud despite
       | starting with infrastructure that was a decade behind Google's,
       | technically."
       | 
       | This didn't happen because of any communication strategy from VPs
       | to developers. It happened because MS is an enterprise company
       | with a strong brand.
        
       | bfung wrote:
       | I wish I found this post before commenting in other threads on HN
       | last night.
        
       | Animats wrote:
       | This is an observation that goes back to at least Cicero.[1]
       | 
       | Cicero on the primary goal of oratory:
       | 
       |  _" As, therefore, the two principal qualities required in an
       | Orator, are to be neat and clear in stating the nature of his
       | subject, and warm and forcible in moving the passions; and as he
       | who fires and inflames his audience, will always effect more than
       | he who can barely inform and amuse them..."_
       | 
       | Cicero describes the problem the OP reports:
       | 
       |  _" But let us return to Calvus whom we have just mentioned,--an
       | Orator who had received more literary improvements than Curio,
       | and had a more accurate and delicate manner of speaking, which he
       | conducted with great taste and elegance; but, (by being too
       | minute and nice a critic upon himself,) while he was labouring to
       | correct and refine his language, he suffered all the force and
       | spirit of it to evaporate. In short, it was so exquisitely
       | polished, as to charm the eye of every skilful observer; but it
       | was little noticed by the common people in a crowded Forum, which
       | is the proper theatre of Eloquence."_
       | 
       | Nuanced communication not working at scale, 2100 years ago.
       | 
       | [1] https://www.gutenberg.org/cache/epub/9776/pg9776-images.html
        
         | quietbritishjim wrote:
         | That's an interesting quotation, but it doesn't sound like the
         | problem with Curio's was too much nuance. If anything, very
         | plain (albeit clear) speech has a lack of nuance.
        
       | csours wrote:
       | This is very distressing to me. When I try to communicate using
       | examples or analogies, people often get stuck on a particular
       | example and try to solve that example.
       | 
       | Communication is very hard.
        
       | wly_cdgr wrote:
       | Perceiving a risk is not in and of itself a reason to warn or
       | talk about it, whether at scale, 1-on-1, or anything in between
        
       | GartzenDeHaes wrote:
       | I'd say,
       | 
       | 1. Communicate intent.
       | 
       | 2. Explain why.
       | 
       | 3. Do not use more than 3 bullet points.
        
       | joe_the_user wrote:
       | It seems "group communication can't be nuanced" doesn't capture
       | the situation he's describing at Azure. My hunch would be
       | management saw reliability levels as a given, something that
       | daily orders wouldn't change whereas velocity was something that
       | daily order could change.
       | 
       | But just as much, this is a Microsoft division. That company has
       | historically won by having more features sooner than competitors
       | with the problem of the whole thing being a mess being a
       | secondary consideration. Sure, in this case, the risk is they'll
       | push so hard the whole thing blows up - but that doesn't mean you
       | don't push as hard as possible because it's at least perceived
       | that if you don't that, whether you blow-up or not won't matter
       | (see the concept of technical debt, etc).
        
       | solatic wrote:
       | Of course, the real skill is in delivering a simplified message.
       | "Perfection is achieved, not when there is nothing more to add,
       | but when there is nothing left to take away." -Antoine de Saint-
       | Exupery
       | 
       | When you appreciate the nuance, how do you decide what to strip
       | away?
        
       | dehrmann wrote:
       | Reminds me of politics. Try having a nuanced public policy
       | discussion. What's especially bad about that is it makes people
       | identify more strongly with their respective sides and double
       | down on more extremest ideas.
        
       | scotty79 wrote:
       | I think 'communicate' is the wrong word when you address large
       | group of people. You can't meaningfully communicate in that case.
       | 
       | You just produce content and the people are just consuming the
       | content in whatevre way they please. Large percentage of people
       | won't consume it in the way you wish.
       | 
       | Because of the disconnect what you want is way less important fir
       | the result than what they want.
        
       | boulos wrote:
       | Multiple people are pointing out that posting this thread on
       | Twitter is probably a mistake and can't figure out why he would
       | do it: Dan (currently) works at Twitter.
        
       | mathgladiator wrote:
       | This is something that I'm learning to appreciate. My recent HN
       | traffic spike (Woe of WebSocket) had many people missing the
       | point.
       | 
       | I'm preparing to launch my SaaS, and I'm wondering do I start
       | with the fun and cheeky marketing "Hey, this was designed for
       | board games, but you can use it for so much more" OR do I pair
       | with "Infrastructure designed for JamStack" (which is a bit of a
       | lie).
       | 
       | I've started writing the Amazon style press release and FAQ to
       | help me, but I'm excited to start the train on selling a crazy
       | new platform.
        
       | emptybottle wrote:
       | "Nuanced communication usually doesn't work at scale" _proceeds
       | to write a lengthy nuanced post about it_
        
         | loteck wrote:
         | Ironically, this criticism is addressed as a nuance in his
         | post.
        
       | jollybean wrote:
       | We need to talk more about this.
       | 
       | That said, Organizations with professionals should be able to do
       | nuance, at least a bit of it.
       | 
       | But the general public at large ... you're dealing with 'lowest
       | common denominator' which is 'issues with literacy' and harder to
       | grasp - very limited, care, attention span, and may not even be
       | listening to the message - and may be getting misinformation from
       | elsewhere.
       | 
       | Communicating clearly is a skill.
       | 
       | A lot of marketing people I believe have missed the message on
       | this, every day I come across a new product and can't really
       | understand what it does, the value proposition, who it's for,
       | etc.. while at the same time there's tons of arbitrary marketing
       | verbiage. Words matter.
        
         | akomtu wrote:
         | The approach used by most famous religious books (bhagavadgita,
         | etc.) is statements with many layers of meanings. For example,
         | such a book might say "do to others what you want others do to
         | yourself" and a well-meaning simpleton gets only the surface
         | level meaning, while a more advanced reader sees the more
         | profound meaning, which might've offended simpletons. So
         | everyone gets exactly as much as useful for them. Metaphors are
         | used for the same reason.
        
       | sdoering wrote:
       | Looking back, I work(ed) in a lot of environments where
       | leadership tried to be nuanced. Or at least tried to communicate
       | two or three equally important things.
       | 
       | Thinking about the outcomes of these with this explanation in
       | mind does explain a lot.
       | 
       | Just not sure if this is a case of Confirmation Bias or a
       | genuinely helpful way of looking at corporate communications.
       | 
       | Probably need more examples/data to better understand if he is on
       | to something.
       | 
       | Nonetheless do I think it is a good framework as clearly
       | communicating one thing and dropping the nuances would probably
       | increase the likelihood that the content is being parsed as
       | intended.
        
       | wly_cdgr wrote:
        
         | logicalmonster wrote:
         | I don't want to get political here, but strictly speaking on
         | communication, Donald Trump was one of the best political
         | communicators in recent history for the ideas he wanted to
         | emphasize to a large audience.
         | 
         | He kept his concepts very simple, he didn't use complex
         | language that might confuse or alienate his audience, he used
         | funny and memorable nicknames to keep your attention, he kept
         | things visual with a lot of props and showmanship, and his key
         | slogans like "build the wall" let people visualize any outcome
         | they wanted. A bad communicator who tried to use nuance with
         | the immigration stuff might have said something like "We're
         | going to deploy a network of physical barriers in denser urban
         | areas and utilize digital surveillance and personnel in more
         | rural areas to reduce illegal immigration along the border."
         | Technically more accurate, but that doesn't paint the same kind
         | of mental picture that can easily be conveyed by "build the
         | wall" in a speech or debate.
        
           | dane-pgp wrote:
           | The fact that there was (and is) such a market for these
           | over-simplified ideas, though, has implications beyond Trump
           | himself. I can think of a few (not mutually exclusive)
           | possibilities:
           | 
           | * People have always wanted politics to be conveyed in this
           | way, but previous politicians either didn't have the skills
           | or the desire to pander to that style of messaging.
           | 
           | * People's capacity for processing nuance has been saturated
           | by all the complexity of modern life, or by our decreasing
           | attention spans (which is perhaps caused by a culture of
           | instant gratification and companies mass-producing engines
           | which turn dopamine into ad revenue).
           | 
           | * People still have capacity for nuance generally, but don't
           | think it is worth investing that capacity on something like
           | politics, either due to the feeling that current problems are
           | too hard to solve, or that the system doesn't reflect their
           | interests anyway.
           | 
           | * Political polarization and the game theory of plurality
           | voting means that politics has devolved into two tribes that
           | see everything as a zero-sum game, so applying nuance is seen
           | as a dangerous weakness.
           | 
           | Personally I can't help thinking that the thesis of Future
           | Shock[0] seems to match the reality around us quite well.
           | 
           | [0] https://en.wikipedia.org/wiki/Future_Shock
        
           | quacked wrote:
           | I tend to ignore "official news" and got most of my Donald
           | Trump speeches as highlights and clips filtered through my
           | largely left-wing circle of friends and family. From what I
           | saw, he was a complete buffoon.
           | 
           | Then one day my fiancee's father was watching a long-form
           | "debate" or something that included Trump. I was astonished
           | at how personable and clear his communication style was, and
           | understood why so many people were so taken by his campaign's
           | ideas and rhetoric.
        
           | wly_cdgr wrote:
           | No yeah, I agree. I was just joking around since DT is a
           | master of large scale nuance-free communication
        
           | mcguire wrote:
           | In other words, he didn't attempt nuance.
        
         | dang wrote:
         | Please don't do this here.
        
         | wly_cdgr wrote:
         | Jokes aside it's not that nuance doesn't work at scale. It's
         | that many people whose experience is mainly with short-range
         | communication fail to realize or underappreciate that you need
         | different techniques to communicate nuance from a large
         | distance than they are accustomed to using up close. Think
         | about painting.
        
           | chubot wrote:
           | Another analogy is drumming: When you're in a small room, you
           | can play many notes, e.g. detail on the hi-hat, snare,
           | whatever.
           | 
           | In a large room with big speakers, that's all lost and you're
           | basically a backbeat ...
        
         | FooBarBizBazz wrote:
         | Really I was expecting a Goebbels reference by now.
         | 
         | Sadly, "Well, we're all human, and humans are complicated"
         | doesn't propagate. "Kill the $X" does.
         | 
         | Just look at recent memes. It's terrifying. They defy even
         | logic, yet they work.
         | 
         | I wonder if "propaganda" and "propagate" have similar word
         | roots.
        
           | zozbot234 wrote:
           | Why "wonder" when you could just look it up? When people are
           | so intellectually lazy these days, it's no "wonder" that
           | nuances get lost! (Though maybe you were just going for a
           | joke. Poe's law is a bitch, y'know.)
        
             | FooBarBizBazz wrote:
             | Fine, sometimes I can be bothered to go to Wikipedia:
             | 
             | > Propaganda is a modern Latin word, ablative singular
             | feminine of the gerundive form of propagare, meaning 'to
             | spread' or 'to propagate', thus propaganda means for that
             | which is to be propagated.[4] Originally this word derived
             | from a new administrative body of the Catholic Church
             | (congregation) created in 1622 as part of the Counter-
             | Reformation, called the Congregatio de Propaganda Fide
             | (Congregation for Propagating the Faith), or informally
             | simply Propaganda.[3][5] Its activity was aimed at
             | "propagating" the Catholic faith in non-Catholic
             | countries.[3]
             | 
             | https://en.m.wikipedia.org/wiki/Propaganda
             | 
             | Behold the cognate is true.
        
       | MereInterest wrote:
       | This is why there must be separate private and public
       | conversations. A comment that is appropriate for exploring
       | nuances in a small group is inappropriate for wider communication
       | to a large audience. Social media's blurring between small group
       | conversations and publicly broadcasted conversations removes this
       | distinction.
        
       | GCA10 wrote:
       | Dan Luu is right that public messaging -- and company-wide
       | internal messaging -- tends to be bone simple and incomplete.
       | 
       | What's interesting is that the nuances don't completely fade out
       | of site. They exist in quiet and sometimes quite intricate
       | underground conversations. I've joined organizations where it was
       | howlingly clear that the official messaging was not the way the
       | company really ran.
       | 
       | That invites the question of whether it's worth staying long
       | enough (and being bold enough) to get drawn into the nuanced
       | underground dialogue, too. Sometimes yes. Sometimes that's quite
       | exciting and makes the job more interesting and more durable.
       | 
       | Other times, it's just too hard to wiggle into that circle. Or
       | that circle has its own evasions and power struggles. In those
       | cases, it's easier to meet the basic formal requirements of the
       | job, enjoy the extra time to have a rich life outside of work --
       | and think hard about what kind of next job would be better.
        
         | lostdog wrote:
         | I was thinking the same thing. The VPs might be messaging
         | "speed" company wide, but what are the saying to their direct
         | reports? Do the directors hear a more nuanced message that
         | balances reliability, and then try to implement a reasonable
         | balance within their teams, or does the entire division single-
         | track on speed and forget about everything else?
        
         | wly_cdgr wrote:
         | ...or just stay there since real life happens outside of work
         | and you've found a place where you've been able to make room
         | for that
        
       | logicalmonster wrote:
       | Nuance is hard to convey in groups, but I believe that *a small
       | part of the problem is a lack of design*. Many peoples' eyes
       | glaze over when they see a wall of text in an email and they just
       | skim rather than read. Some simple things to enhance
       | communications can be the following.
       | 
       | * Use a few bullet points to put attention on the main points you
       | want to convey.
       | 
       | * Without going overboard, use a tasteful amount of graphic
       | design (bolding one key sentence or whatever).
       | 
       | * Break up a giant nuanced email into sections.
       | 
       | * If something is critical, make it visual: a picture, explainer
       | video, or an infographic can be really useful for something key.
       | 
       | This is harder than it looks. A quote attributed to Mark Twain is
       | "I didn't have time to write a short letter, so I wrote a long
       | one instead." It's a lot easier to go overboard than to distill
       | what needs to be conveyed into the core elements.
        
         | Groxx wrote:
         | And your very first line of text should say _who it is for_ ,
         | and _why they should care_.
         | 
         | Help your readers triage. They already get too many emails.
        
         | hirundo wrote:
         | I've frequently seen bullet points being treated exactly the
         | way the author describes AND being treated: A reader will seize
         | on a particular bullet and treat it in isolation, as if the
         | other points didn't exist, nuance shredded. They're still
         | useful but unmagical.
        
         | civilized wrote:
         | I wouldn't dream of sending an email of more than a few
         | sentences without breaking into sections. In longer messages I
         | will also use highlighter to emphasize 1-3 key sentences and
         | move supporting details to an appendix, footnotes, or links.
         | 
         | But there are some people you can't get through to, no matter
         | what.
        
         | splittingTimes wrote:
         | I started to follow this approach [1] 5 years ago and it is
         | amazing how much clearer my own thoughts in communication have
         | become.
         | 
         | 1. Subjects with keywords. The subject clearly states the
         | purpose of the email, and specifically, what you want them to
         | do with your note. Keywords: ACTION, SIGN, INFO, DECISION,
         | REQUEST, COORD
         | 
         | 2. Bottom Line Up Front (BLUF). Lead your emails with a short,
         | staccato statement that declares the purpose of the email and
         | action required. The BLUF should quickly answer the five W's:
         | who, what, where, when, and why. An effective BLUF distills the
         | most important information for the reader.
         | 
         | 3. Be economical. Short emails are more effective than long
         | ones, so try to fit all content in one pane, so the recipient
         | doesn't have to scroll. Use active voice, so it's clear who is
         | doing the action. If an email requires more explanation, you
         | should list background information after the BLUF as bullet
         | points so that recipients can quickly grasp your message. Link
         | to attachments rather than attaching files. This will likely
         | provide the most recent version of a file. Also, the site will
         | verify that the recipient has the right security credentials to
         | see the file, and you don't inadvertently send a file to
         | someone who isn't permitted to view it.
         | 
         | ===
         | 
         | [1] https://hbr.org/2016/11/how-to-write-email-with-military-
         | pre...
        
         | travisjungroth wrote:
         | Appropriately, this doesn't address the essence of the tweets.
         | With two goals, people will use one as an excuse for the other.
         | They're receiving the communication. Lists and graphics won't
         | change that.
        
           | pas wrote:
           | Isn't OKRs and other systems supposed to solve this?
           | 
           | Don't communicate weightless, measureless, abstract fluff.
           | Give clear goals, a utility function to combine them,
           | deadlines or other time incentives (discounting or bonuses
           | for being early), gather feedback, align with personal
           | affinity, break down responsibility between groups (SREs,
           | infra and platform teams provide the reliability, others
           | build on that).
           | 
           | Set budgets and fix the constraints, draw up the solution
           | space and let the people work.
           | 
           | It's not a mystery.
        
         | paviva wrote:
         | The quote is from Pascal: "Je n'ai fait celle-ci plus longue
         | que parce que je n'ai pas eu le loisir de la faire plus
         | courte", "I made this one [the letter] longer, since I didn't
         | have the leisure to make it shorter".
        
           | karaterobot wrote:
           | In the spirit of generosity, I'll assume that was a very sly
           | joke, and not an ironic misunderstanding of the point of the
           | comment and the original post. Nice, I see what you did
           | there!
        
             | capableweb wrote:
             | I don't think it's a joke, it's a correction of
             | attribution. The quote seems to have been attributed to a
             | lot of people, but earliest mention of similar message is
             | indeed from Blaise Pascal, see
             | https://quoteinvestigator.com/2012/04/28/shorter-letter/
        
               | slavik81 wrote:
               | Quote Investigator is a gem. There's another page[1] on a
               | similar quote:
               | 
               | > If it is a ten-minute speech it takes me all of two
               | weeks to prepare it; if it is a half-hour speech it takes
               | me a week; if I can talk as long as I want to it requires
               | no preparation at all. I am ready now.
               | 
               | ~ Woodrow Wilson, as quoted in _The Operative Miller 23_
               | 
               | [1]: https://quoteinvestigator.com/2014/03/01/short-
               | speech/
        
             | [deleted]
        
             | Brian_K_White wrote:
             | That was not an example of dropping nuance.
        
         | mcguire wrote:
         | How much do you want to bet most people will read your first
         | bullet point, ignore the rest, and drop all the nuance?
         | 
         | Hell, I've learned not to ask more than one question in an
         | email. The first one is the only one to get answered.
        
           | soneca wrote:
           | I agree, but I don't think is necessarily the "first" bullet
           | point or question that gets attention. It's the one the
           | reader cares most (positively or negatively), or it's easier
           | to understand/answer.
        
           | jodrellblank wrote:
           | This is so often said, and so _bloody ridiculous_ a state of
           | affairs for the _information technology industry_.
           | 
           | How hard would it be to have a shared todo list where the
           | team can put every blocking question which needs answering,
           | and everyone who needs to answer can either do that or
           | delegate the decision or approve skipping it? (And I don't
           | mean a sluggish Jira / Electron / Teams / helpdesk which
           | needs 50,000 fields entered to raise a ticket, either).
           | 
           | I suspect it isn't done because nobody can usefully make all
           | the decisions which other people want to push off onto other
           | people, it would take inhuman amounts of time and attention.
           | And that part of the reason "answering only the first
           | question" happens is to drop most questions on the floor,
           | with the idea that important ones will be raised again, as a
           | way to filter out the huge number of unimportant questions.
           | And as a way to deal with the fact that answering one
           | question can change all subsequent questions - if the answer
           | is "that's waiting on finance approval" then it might be
           | about to have a budget cut, or be cancelled, or be delayed
           | until a new financial year, and answering other questions is
           | a waste of time.
           | 
           | Still, for when the other questions are needed, it should be
           | something computer people, programmers, IT specialists, can
           | have machines keep track of without absolutely awful
           | interfaces - and maybe involving automated email and replies
           | if needed, like forum posts and newsgroups have had for
           | decades.
        
             | lazide wrote:
             | You can't solve a lack of executive function/decision
             | making capacity (which is what we're referring to) by
             | making more work/queuing up bullshit work. It will result
             | in everyone just ignoring anything that smells like coming
             | from such a system.
             | 
             | Since (almost) no one wants to admit they don't have enough
             | decision making capacity or can't prioritize using it for
             | whatever you're asking (at least now a days it seems, since
             | someone will post them saying they don't care on social
             | media and they'll get fired), you will often see defacto
             | rate limiting or pushback in other ways.
             | 
             | Common ways you'll see in real life:
             | 
             | - only responding to the one item they want to respond to.
             | 
             | - ever increasing delays in responses or 'missed emails'
             | (when you try again they'll respond)
             | 
             | - half responses which don't actually address the problem
             | or answer your question (but are easy to generate).
             | 
             | - redirection to another - hard to reach - authority even
             | if not appropriate (as they aren't spending the time to
             | figure out what your actual question is)
             | 
             | - straw manning your question/request as something else
             | they already have an answer to and then answering that.
             | 
             | - adding your question/request to a backlog they aren't
             | responsible for and then ignoring it forever since it's now
             | 'on the list'
             | 
             | - making up increasingly more complicated
             | paperwork/procedure hoops with increasingly less pleasant
             | user experiences
             | 
             | And many more. For non-decision making backlogs/overloads,
             | there are also the
             | 
             | - 'decades long queue' method of shedding load like the old
             | eastern bloc (and some healthcare systems)
             | 
             | - 'you need a permit' (but there is no actual perform form)
             | 
             | -'we only work during (impossible hours here)' etc.
             | 
             | It all boils down to they can't care enough to get you want
             | you want, so you either have to make them care (which will
             | be met with generally well earned hostility), or find a way
             | to get them to care (which may be impossible). In many
             | countries, getting someone to care requires a bribe.
        
             | XorNot wrote:
             | You've sort of hit on the missing interface in both email
             | and (in my experience) pull requests: I need a system to
             | keep track of the list of things I want to send, but keep
             | it private to me so as it's dealt with by the other party,
             | the next item goes out.
             | 
             | (for PRs its the joy of having a sequence of dependent
             | changes, and needing to make sure people review them step
             | by step even though the whole packet is done).
        
           | evouga wrote:
           | I'm rapidly approaching the "email singularity" where it
           | would take me more time to answer one email than the average
           | time between incoming emails.
           | 
           | If I receive an email and it's something I can quickly answer
           | on my phone while waiting for the bus etc., I'll do so and
           | you'll get a quick answer. If the email requires me to sit
           | down and compose a long response (or worse, read a paper, or
           | find and run some code) the email gets put on a priority
           | queue to deal with during dedicated email-answering time.
           | 
           | If I receive an email with multiple questions, and one of
           | them I can answer quickly, I might fire off a partial answer
           | (under the theory that a partial answer now is preferable to
           | a complete answer much later).
        
           | crispyambulance wrote:
           | > ...read your first bullet point, ignore the rest, and drop
           | all the nuance?
           | 
           | Oh hell yes, this is definitely a thing with lots of people.
           | It's one of those WTF realizations that everyone who works in
           | a corporate environment gets slapped in the face with really
           | hard.
           | 
           | There are certain people for which you MUST give 1, maybe 2
           | sentences at a maximum, address them by name, AND, make sure
           | that they're the only person in the "to:" field. Anything
           | different and you risk ghosting or first-thing-only response.
           | 
           | If there's other folks in the cc who I know may actually read
           | for context, I will add a '"*** details ***"' separator after
           | a few blank lines and then write up normal paragraphs. I know
           | the "details" stuff will get ignored by the target, but
           | that's OK. It's just there for reference and for others who
           | may chime in.
        
             | dheera wrote:
             | Also I auto-filter bcc'ed e-mails and if your e-mail has a
             | tracking pixel in it (e.g. from Superhuman or some such),
             | it will get deprioritized because I don't believe in
             | privacy invasion attempts. (Also, your tracking pixel will
             | be blocked so it won't work anyway.)
        
           | nathanwh wrote:
           | I'm not trying to out myself as an unnuanced consumer of
           | communication, but I literally did just that reading the
           | parent comment. I wonder what is the percentage of the HN
           | audience that did that
        
           | 88913527 wrote:
           | It's easier to consider this question with empathy: imagine
           | times where you replied to emails partially, answering some
           | (one), but not all questions. Ask yourself why you did a
           | partial reply. Then, when you ask questions of others, apply
           | those learnings.
           | 
           | For me, I tend to 'jump' to the first answer that comes to
           | mind, without reading the full nuance, likely because I'm
           | optimizing at replying sooner, so I can move onto the next
           | task, because I have many tasks I need to do. I quickly
           | pattern match and move on.
        
             | tharkun__ wrote:
             | imagine times where you replied to emails partially
             | 
             | It will be hard for someone that always replies to the
             | first thing only to empathize with this but: This has
             | literally never happened to me. As in, I have never replied
             | partially to something in an email. You _will_ get an
             | answer to each of your items. Granted, you may not get the
             | answer you were looking for but I will answer each and
             | every one, even if it 's just a "I will have to look into
             | this one and get back to you" so that the other 6 items can
             | get answered right away.
             | 
             | Why do the thorough people always have to empathize and not
             | the other way around?
        
               | 88913527 wrote:
               | I don't think this is practically much different then
               | answering one thing. If you give one answer and 3 "I'll
               | get back to you on that"'s-- this creates a promise of a
               | future asynchronous answer, which is only as good as your
               | word. People often have too many tasks, so to get those
               | remaining items on your queue, they'll have to ask you
               | again.
               | 
               | As the recipient, it's more challenging to receive the
               | future promise of an answer with no SLA.
        
               | tharkun__ wrote:
               | I would be to differ. To me, there is a large difference
               | between just ignoring 6 out of 7 questions I asked you or
               | you telling me that you do not know the answer right now
               | but will get back to me.
               | 
               | I agree that if there's no explicitly stated SLA and no
               | implicit SLA given the relationship history between the
               | two of us (e.g. I might know you're usually going to get
               | back to me within 24 hours on such items), then this is
               | practically the same.
               | 
               | I do not operate under such circumstances though. If I
               | tell you that I will get back to you, then I will get
               | back to you within a reasonable time frame and you will
               | know from our previous interactions that I'm good for it
               | in most cases and that it's totally OK for you to ask
               | again after a day because I might have forgotten. I'm not
               | perfect.
               | 
               | Since this was an example answer only, it is also
               | possible that for one of your 7 questions the answer will
               | simply be that I cannot get that answer to you within any
               | reasonable amount of time at this point because of other
               | priorities I have and that you should find someone else
               | or I might point you towards someone else. In any case,
               | you will have all of your 7 points answered. I won't just
               | ignore them.
        
               | gkop wrote:
               | What's the opportunity cost of your thoroughness?
        
           | dirtside wrote:
           | A major factor in this is a lack of willingness to take the
           | time to understand something, possibly rooted in a meta-
           | failure: not understanding that _it takes time to understand
           | things_! There 's various motivating forces that impel us to
           | race along to the next thing instead of taking a little bit
           | to absorb something, think about it, or discuss it.
        
           | evancox100 wrote:
           | If you put a list of bulleted, single-sentence questions and
           | clearly state at the top something like "please answer the
           | below questions" you will get your answers. Just have to make
           | it really explicit and obvious that you expect each one
           | answered
        
             | XorNot wrote:
             | Managers, or really anybody higher then you in the
             | hierarchy, will still ignore the rest of the questions.
             | Remember there's no consequences that they can perceive for
             | only sending you a third of an answer.
        
           | mpalczewski wrote:
           | Frequently the cause is too many bullet points.
        
           | TheOtherHobbes wrote:
           | Yes, it's very strange.
           | 
           | I had this recently with something I wanted to order online.
           | I asked two questions, the second was answered, the first was
           | ignored. So I had to send a second email to ask the first
           | question again.
           | 
           | I'm really curious if it's a symptom of limited modern
           | attention spans, or if you'd find the same issue in vintage
           | hand-written letters.
        
         | bmurphy1976 wrote:
         | Here ya go: https://hbr.org/2016/11/how-to-write-email-with-
         | military-pre...
        
         | jollybean wrote:
         | Those are good, but the big overarching rules are:
         | 
         | 1) Assume no prior knowledge of a situation.
         | 
         | 2) Provide some context for intent, objectives etc..
         | 
         | 3) Greatly simplify the thrust of the message and initially
         | provided only the most highly relevant details.
         | 
         | If you do that - then 'everything else is a detail' - meaning,
         | if someone has a basic understanding of what the situation is,
         | they can go into detail as needed.
         | 
         | If context is not provided, people have no idea what is going
         | on and their professionalism, conscientiousness and curiosity
         | is wasted.
         | 
         | I like the AMZN approach but I'll gather it could be done in a
         | different way.
        
       | wallacoloo wrote:
       | regarding the apparently competing values of reliability and
       | velocity, try propagating these goals through different mediums.
       | code quality can absolutely be ingrained into the culture. things
       | like TDD, when/what to integration test, and encouraging PR
       | reviewers to enforce these requirements. you can literally just
       | run an in-house course/training for everyone and the aggressively
       | follow through.
       | 
       | once you've got reliability deep-seated in the culture, then you
       | can talk about velocity all you want without worrying that your
       | teams will make confused tradeoffs. in effect, you've
       | communicated the nuanced concept that "we move fast, but always
       | within the constraints that provide for a reliable product". most
       | people aren't consciously thinking about it that way (not a bad
       | thing), but their behavior matches what you were originally
       | wanting to convey with a nuanced message.
        
       | jancsika wrote:
       | I get the point he's making. But still, if he didn't like the
       | lack of nuance why not find somewhere to work other than
       | Microsoft?
        
         | Brian_K_White wrote:
         | What a great example of his point.
         | 
         | You just picked a single item and acted as though it were the
         | only consideration in the universe.
         | 
         | Did be anywhere say that this interesting phenomenon he
         | observed was the worst thing in the world and made MS
         | intolerable? Did he anywhere say that this was a uniquely MS
         | problem?
         | 
         | This article was about dynamics of one-to-many communication
         | with humans, not about why MS sucks.
        
           | mistermann wrote:
           | >> I get the point he's making. But still, if he didn't like
           | the lack of nuance why not find somewhere to work other than
           | Microsoft?
           | 
           | > You just picked a single item _and acted as though it were
           | the only consideration in the universe_. _Did he anywhere
           | say_ that this interesting phenomenon he observed _was the
           | worst thing in the world and made MS intolerable_? Did he
           | anywhere say _that this was a uniquely MS problem_?
           | 
           | This also seems like a great example.
        
         | kristjansson wrote:
         | I choose to believe this is an _incredible_ joke about missing
         | nuance.
        
           | Brian_K_White wrote:
           | Now that you say it, I have to admit it's possible, but I
           | guess I'm just not as generous of spirit and did not land on
           | that interpretation myself. I'm going with "no way". :)
        
       | Macha wrote:
       | One of the comments for the thread.
       | 
       | > I see this for every post, e.g., when I talked about how
       | latency hadn't improved, one of the most common responses I got
       | was about how I don't understand the good reasons for complexity.
       | 
       | > I literally said there are good reasons for complexity in the
       | post
       | 
       | It feels like this kind of half baked point scoring reply is just
       | a risk of posting on the internet. I'm sure I've been guilty of
       | it at times too, and I think forums like HN or Reddit encourage
       | it.
       | 
       | So you end up having to be overclear in a way that hurts your
       | message.
       | 
       | For example, in just my previous post in another thread, I was
       | talking about how I felt IMAP and SMTP support was important for
       | a mail provider. However, I felt that if I just left it at that,
       | some pedant would come yell at me about how IMAP and SMTP are not
       | secure protocols since they're plaintext. So I wrote out IMAPS
       | and SMTPS to ward off that kind of pedantry.
       | 
       | But I'm still at risk of someone else wanting to score points
       | indicating that actually, IMAPS and SMTPS isn't a thing. And
       | they'd be sort of right, IMAPS and SMTPS are colloqial terms for
       | their corresponding protocols over TLS, but you won't find an
       | IMAPS spec, and if you look in the IMAP RFC, IMAPS is not
       | something that is mentioned.
       | 
       | I don't know how you fix this.
        
       | karaterobot wrote:
       | Good... article?
       | 
       | It's ironic that he's communicating this on Twitter, a medium
       | where nuance is particularly hard to convey, and where the
       | audience is especially prone to missing it. I'm sure that's not
       | lost on him.
       | 
       | One thing to note: the part about it being less of a problem when
       | people misunderstand an article on HN than if they misunderstand
       | a business communication made me think of (one time) when the CEO
       | of our company defined a new strategy based on an article on
       | Product Lead Growth he'd read. Or rather evidently misread, since
       | he neglected the most important parts. My conclusion is that
       | these things are interrelated, and mistakes can compound.
       | 
       | I really do think that reading comprehension is one of those
       | things everybody (especially STEM people) assume they're good at,
       | but usually they're actually just terrible at it, and supremely
       | confident about that. The same goes with clear writing, which (to
       | me) is even harder.
        
         | guerrilla wrote:
         | > where nuance is particularly hard to convey
         | 
         | It's not just not easy to convey there, it's not tolerated by a
         | large part of the population there.
        
       | danielvaughn wrote:
       | This has always been kind of obvious to me. If you utter a
       | sentence that requires any amount of interpretation to
       | understand, then more people = more possible interpretations.
        
       | edmcnulty101 wrote:
       | I disagree. I think people are smarter than the 'elite' give them
       | credit for.
       | 
       | It's just easier to control people if you justify treating them
       | like idiots.
        
       | hitekker wrote:
       | On a related note, https://news.ycombinator.com/item?id=11370189
       | has an interesting paper worth reading.
        
       | infofarmer wrote:
       | Counter-examples: Harry Potter, Marvel, etc. High bandwidth, low
       | latency (often days or less), unlimited scale (most of the
       | planet), high retention.
       | 
       | Nuance will be pruned at scale if inessential. It's a feature,
       | not a bug.
       | 
       | The popular stories are [perceived as essential] for survival and
       | propagation.
        
         | librarianscott wrote:
         | I love your counter examples. In moving beyond the famous
         | Shannon-Weaver model of communication[1], the one with the
         | "signal," "noise," "channel" that network folks love,
         | researchers settled on the importance of "feedback." I would
         | say that these popular stories that become part of "mainstream
         | culture" spread through comedy, song, news, bars, and repeated
         | viewings on television to reinforce and strengthen the
         | "mainstream" understanding of what these things mean and
         | whether nuance is important when talking about them.
         | 
         | [1]: https://en.wikipedia.org/wiki/Shannon-Weaver_model
        
       | victorronin wrote:
       | I read it and felt kind-of bitter.
       | 
       | On one hand, yeah, may be nuanced message doesn't work at scale.
       | However, when saying literally two things (vs one) became
       | nuanced. I wound understand if it was a speech talking about a
       | dozen of different things and their interplay... These were
       | literally two things - create a solid product and let's move
       | forward fast. That's it.
       | 
       | Also, why the hell whole hierarchy of middle management exist in
       | such case? The only reason for it to exist is exactly ability to
       | execute at scale (when things which are coming from the top are
       | propagated properly).
        
         | cecilpl2 wrote:
         | But if those two things (velocity and reliability) are at
         | opposing ends of an engineering spectrum, then different teams
         | will make different decisions about how best to trade one off
         | for the other, and then the org as a whole is unfocused.
        
           | Brian_K_White wrote:
           | The problem is the thinking that there is some fixed bucket
           | of speed and a fixed bucket of robustness ingredients and a
           | fixed bucket of product output. That the only way to get any
           | reliability is to displace some speed, or that if you want to
           | move ahead at all you have to throw reliability out entirely.
           | 
           | When in fact these things, and 100 other goals and
           | considerations like being green or hiring fairly or paying
           | interns better etc... merely influence each other a little
           | and don't preclude each other except at absurd hyperbolic
           | extremes.
           | 
           | The different goals DO influence each other. But the output
           | product can in fact have a whole bunch of both speed and
           | reliability, probably at the expense of yet another dimension
           | like cost, but actually the same applies there too, you can
           | possibly have all 3, at least to some degree, if the
           | leadership is insightful enough to figure out a way like
           | employing underutilized people or geography, or gamification
           | or crowdsourcing or alternative incentives, whatever.
           | 
           | Pay more or sacrifice in one dimension to get more in another
           | is merely the obvious and easy way, not the only way dictated
           | by some zero sum law of conservation.
        
       | dekhn wrote:
       | I keep most of my points extremely simple and avoid complex
       | language unless I'm with a group of people whom I trust to
       | understand subtlety. If you look at the history of my comments,
       | you can see people often completely misunderstand what I say,
       | often attributing the opposite opinion to the one I hold (or
       | stated; I often don't state my personal opinion).
        
       | deltree7 wrote:
       | ITT, Most HNers completely missing the nuance of Dan's post.
        
       | kijin wrote:
       | It's not just corporate communication.
       | 
       | Post on any internet forum about some minor drawbacks of
       | Technology X, and the comments will instantly split between those
       | who feel personally offended and must defend the sanctity of X,
       | and those who take the post as proof that X must not be used at
       | all. People love to think in black & white. People don't like to
       | parse "A if (B and (C or not-D))". It takes much training and
       | discipline to overcome the instinct for simplification.
       | 
       | You can clarify yourself and correct any misunderstandings if
       | you're in a small group that shares a lot of context, but this
       | quickly becomes impossible as the group gets larger. Even
       | competent statesmen struggle to convey "A if B else C" in their
       | speeches.
        
       | m0llusk wrote:
       | There must be multiple levels to this. At Apple, at least for a
       | time, there was the overriding idea that "It should Just Work."
       | That was supposed to translate to every part of Apple products.
       | So clicking on stuff in the Finder should just work and AirPort
       | WiFi should just work and so on. What exactly working meant was
       | totally context dependent, but the additional detail that minimal
       | effort and oversight should be required was broadly understood
       | and teams that made products that failed that test were
       | repremanded and reorganized if their products were not outright
       | cancelled.
        
       | bradleyjg wrote:
       | Flat orgs are very popular right now, but isn't it a huge benefit
       | of a hierarchical organization with subparts that rather than the
       | President of Azure getting on a VTC and telling the whole
       | division that the goal is velocity he can explain to his reports
       | (a small group) that they need velocity with reliability and they
       | can explain to their reports (more small groups) and so on and so
       | forth?
       | 
       | Yes, nuanced comms don't scale so why isn't the answer---don't
       | require scaled comms?
        
         | wrs wrote:
         | One reason is that non-scaled comms suffer from "telephone
         | game". If you do it like you're saying, then go down 3-4 levels
         | in the hierarchy and check what people are hearing, it will
         | have mutated away from anything you originally said.
         | 
         | Sometimes to get everyone aligned (as best you can) you have to
         | give everyone the same message at the same time -- but it has
         | to be a simple message.
        
           | sebastos wrote:
           | It's kind of interesting that there's some kind of
           | conservation rule at work there. The amount of effort you
           | have to expend must scale with the number of bits you want to
           | convey correctly _and_ the number of people you successfully
           | convey it to. Delegating to other people will corrupt the
           | message. Large 1-to-N blasts can only convey a few bits
           | before people stop reading or get confused. To perfectly
           | communicate all of the information to all of the people,
           | you'd have to go express it to them individually.
        
           | tarr11 wrote:
           | I wonder if you could checksum the telephone game by having a
           | 2-level comms. That way the VP could validate that the
           | Director didn't make a mistake when communicating to the EMs.
           | 
           | Eg,
           | 
           | n-level comms are where a CEO communicates to the entire org
           | 
           | 1-level comms are where CEO->CTO->VP->Directors->EMs->ICs
           | 
           | 2-level comms:
           | 
           | CEO->CTO+VPs
           | 
           | CTO->VPs+Directors
           | 
           | VP->Directors+EMs
           | 
           | Director->EM+ICs
        
             | wizzwizz4 wrote:
             | An additional benefit of 2-level comms is that you get send
             | some slightly-irrelevant information, but it's clear you
             | aren't _expected_ to read it. This gives you a passive
             | awareness of some of the other stuff that 's going on in
             | the organisation, and who you can ask about it.
        
             | theptip wrote:
             | The term of art for this practice is "skip-level 1:1s".
             | It's not ubiquitous but many think it's a good idea,
             | particularly when stepping into a new role/org. Obviously
             | it can end up being a lot of meetings so it's typically on
             | a quarterly or less cadence.
             | 
             | Because of the branching factor it's not feasible to do
             | this for every bit of comms.
        
             | wrs wrote:
             | Yes, this glue is important. E.g., the VP dropping by the
             | EM's staff meeting to give a tailored version of the
             | message and do some Q&A, and the VP doing skip-level 1:1
             | meetings to get the perspective as seen by the EMs. If you
             | build kind of a mesh of redundant communications, you can
             | better course-correct (which also means correcting the
             | original message after observing its actual effect on the
             | team).
        
           | sa46 wrote:
           | Mission command [1] might be useful here. The main idea is
           | you state the mission and your expanded intent and each
           | subordinate command does the same thing all the way down the
           | chain.
           | 
           | There's several "checksums" commonly employed in the US Army.
           | The subordinate command's orders will contain the verbatim
           | mission statement (typically one sentence with the five whys)
           | from the both their commanding unit and the next level up.
           | The order also includes the expanded intent from their
           | commanding unit. Finally, a commander will require back
           | briefs from subordinate commands to make sure plans align.
           | 
           | [1] https://en.m.wikipedia.org/wiki/Mission_command
        
           | Graffur wrote:
           | https://en.wikipedia.org/wiki/Chinese_whispers
        
           | bradleyjg wrote:
           | Definitely. TANSTAAFL
           | 
           | I do wonder if flat is an overreaction though. Intuitively
           | I'd expect a mixed strategy to be most effective.
           | 
           | Edit: reflecting more, most claimed flat companies aren't. So
           | maybe they are pursuing mixed strategies and comm'ing out a
           | simplified message.
        
           | blondin wrote:
           | i agree with what you are pointing out.
           | 
           | but i wonder why non-scaled communication (if we can also
           | call it that) works in the military?
        
             | wrs wrote:
             | I haven't been in the military myself, and I'd be curious
             | to hear perspective from someone who's been in both
             | environments. I _think_ in the military there is a
             | methodology where at each level you break up your goal into
             | fairly independent sub-goals, communicate those sub-goals
             | to sub-teams with an accompanying expectation of autonomy
             | in execution, and allow them to do the same for their sub-
             | teams. In a civilian situation, one doesn 't normally have
             | that level of clarity available, either in the goals or in
             | the org structure. And I suspect the military culture is
             | also less effective when it is dealing with a goal that
             | isn't clearly defined.
        
       | mattmaroon wrote:
       | I think the problem is that people, even smart people, lack
       | critical thinking skills or don't apply them. It's not the scale
       | that makes the nuanced communication not work, it's the scale
       | that makes you notice it. You could have the same communications
       | with smaller groups and you'd have the same results, you just
       | wouldn't be as likely to get negative feedback indicating it.
       | 
       | It's also ironic to me that someone would try nuanced
       | communication on Twitter, a platform whose very design
       | discourages it. You can't do nuanced communication in 280
       | characters, but you can do vitriol just fine. So they do the
       | tweet storm which turns off anyone who isn't incredibly
       | interested in what you're saying.
        
         | bjornsing wrote:
         | This is my (actually quite scary) experience too. I think if we
         | one day crack artificial general intelligence we'll come to the
         | sad and scary realization that most people are just really good
         | at hiding their lack of understanding and reasoning ability.
        
         | mistermann wrote:
         | > I think the problem is that people, even smart people, lack
         | critical thinking skills or don't apply them.
         | 
         | I agree, but I think it's more nuanced than this: smart people
         | can regularly be observed being unable to think critically
         | during conversations (particularly on certain topics), yet the
         | same people can think critically writing code. Assuming this is
         | true (it's certainly quite true), it seems to me that
         | differences between these two contexts causes the mind to
         | behave differently.
        
           | alar44 wrote:
           | The major difference is the synchronicity in communication.
           | When you write code you can sit and ponder. When someone asks
           | you a question in a conversation, you cant just walk away,
           | think about it, and come back 15 minutes later. It's like
           | speed chess vs hours per side. If you have to respond
           | instantly, you move may be good, but you might find a better
           | one given more time.
        
             | mistermann wrote:
             | Agreed, but that is possible on forums, but people often
             | can't do it there either. There is something else going on
             | imho.
        
         | dasil003 wrote:
         | I think you're half-right about the critical thinking skills,
         | but the other half is shared context. The bigger the group the
         | less shared context they will have. This gap doesn't
         | necessarily scale linearly, but it also doesn't scale for free
         | unless you're in a cult.
        
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