[HN Gopher] Ask HN: Show your failed projects and share a lesson...
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       Ask HN: Show your failed projects and share a lesson you learned
        
       I guess no body is doing this, everyone talks about making money.
       So, let's use this post to share our failed projects and the
       learnings with other founders.
        
       Author : NithurM
       Score  : 236 points
       Date   : 2021-12-24 14:11 UTC (8 hours ago)
        
       | [deleted]
        
       | pskisf wrote:
       | https://pski.net/2011/11/01/parkshark/
       | 
       | ParkShark was a parking space sharing iOS app. The technology was
       | sound but the market timing was a little early. We were even
       | talking to some larger delivery companies about a business-side
       | component. The product failed because the two founders, myself
       | and a friend, are engineers through-and-through. We just didn't
       | have the passion for the business side of things to really make
       | it happen.
        
       | x1ph0z wrote:
       | Me and a few friends made a web app to calculate property
       | investment returns. Lots of time sunk in but the app got no
       | traction. Lesson learned we need to determine if there's a market
       | need before starting development, and a better effort on
       | marketing wouldn't hurt either.
        
       | boffinism wrote:
       | https://storymancers.com/
       | 
       | High acquisition costs and high churn meant the unit economics
       | made no sense.
       | 
       | If you have a subscription model and you're dependent on ads for
       | acquisition, it's not enough to believe that with enough
       | optimisation your business model will start to make sense. If it
       | doesn't make sense from day one, it's highly unlikely there's a
       | viable, reliable business there.
        
       | NicoJuicy wrote:
       | http://ledenboek.be/
       | 
       | It actually works pretty good ( member management for sport
       | clubs), but I'm going to turn it off.
       | 
       | Only 1 club is using it consistently, while i didn't have to do
       | anything for it since 2014 ( except moving it off Azure to reduce
       | costs).
       | 
       | Failed to gain any traction, had an email list of prospects but
       | it didn't have any results.
       | 
       | Sad thing is, sport clubs don't have much to spare. So I gave up
       | on this project.
        
         | ehnto wrote:
         | > Sad thing is, sport clubs don't have much to spare. So I gave
         | up on this project.
         | 
         | I had the same conclusion working on a motorsport app. Most
         | people in grassroots motorsport put all their money into
         | getting onto the track, and there really aren't any needs they
         | would want solved for ~$15/month on a phone that they can't
         | solve with a spreadsheet.
        
       | throwaway01zo wrote:
        
       | jpomykala wrote:
       | https://placeflare.com
       | 
       | I wanted to gather cool and unpopular places from a neighborhood,
       | like old castles. I started this project in 2015 and I'm still
       | maintaining it, and from time to time I'm doing fixes.
       | 
       | What I learned?
       | 
       | Technical: SPA got terrible SEO, only a few crawlers executes JS
       | on page to actually read data from the page (or at least show the
       | place image instead the app image from og:image) I tried many
       | times to add some pre-rendering and make it hybrid, but I failed.
       | Eventually, I converted app to NextJS and I added dynamic
       | og:images (using my other project: https://bannerly.io) and
       | number of impressions and clicks increased mostly thanks to
       | sharing places by people on social media. I also plan to use no-
       | code automation tool (probably https://integromat.com it's
       | cheaper than Zapier and probably more powerful) to post places to
       | Instagram every day.
       | 
       | There is no money/revenue in this project but I like to play
       | around with it anyway. It would be cool earn at least for
       | maintenance costs on it but I don't have any idea. I was thinking
       | about selling tickets online for places where the tickets are
       | required but no one is interested in this idea.
       | 
       | Non-technical: There is a very small subset of people who would
       | like to use travel apps. It's easier to use Google or local
       | guides to find great destinations.
        
       | munib_ca wrote:
       | http://liveworks.app
       | 
       | An app that would let hospitality workers pick up any shift from
       | any venue at any time. The problem with that is, since its a
       | platform I needed a lot of supply (restaurants) to encourage the
       | demand (workers) side. We even decided to pivot to a 3 staged
       | launch (stage 1, we'd let restaurants come on board for free,
       | stage 2, we'd let them pay their own workers through the app,
       | stage 3 we open the flood gates and let the workers pick up
       | shifts from places other then their own restaurant)
       | 
       | What did I learn?
       | 
       | - Don't work on problems that you are not 100% passionate about.
       | I met the other co-founder through a work/equity deal where my
       | agency would take some $ plus percentage equity to finish the
       | app.
       | 
       | - Before trying to solve a problem, ask if the problem is worth
       | solving or not (product design), being a technical person, its
       | easy to jump straight into the bells & whistles of a product
       | without thinking about _who_ is going to use it, and if there is
       | even a need for it? We can pick the shiniest tools and the best
       | tech, but if no one is going to use the product, none of that
       | matters.
       | 
       | - We ignored competition, thinking was since we are not _just_ a
       | scheduling app, we can ignore the biggest competitor in the space
       | and still make a scheduling app. Turns out the competition just
       | rolled out a new feature that lets venues handle the HR side of
       | their business as well.
       | 
       | http://shareablekitchen.com
       | 
       | A platform that would let kitchen owners rent out their un-used
       | kitchen space for some $$ on the side. Kind of like Airbnb, but
       | for kitchens (I know that should have run alarm bells). I joined
       | the project after it was already started by the 2 previous co-
       | founders (both non-technical). Idea was to let new business
       | owners that were just starting out, easily rent kitchens from
       | other people for a couple of hours, days, weeks at a time.
       | 
       | What did I learn?
       | 
       | - Market research is important, don't skimp over it. I realized a
       | couple months into the work that most restaurant owners don't
       | want to deal with renting their kitchens anyways. There are
       | specific ghost kitchens in almost every city now so it's
       | cheaper/easier for people looking to start their culinary
       | experience to go through them instead of renting a given person's
       | kitchen.
       | 
       | - After doing some back of the napkin calculations, ghost
       | kitchens on their own was a small industry to be in (don't
       | remember the exact numbers, but it was peaking out around 1
       | million / year)
       | 
       | - You can not steamroll health/safety restrictions, and every
       | state, city, county has their own permits for renting kitchens to
       | handling food. This often times requires the person seeking to
       | rent a kitchen to have their own business permits, to keep track
       | of all those things and enforce them was too much to handle.
       | 
       | - Competition already exists out there, and its mainly catered
       | towards community kitchens. - Don't become partners with people
       | that are not going to have skin in the game. Although I will
       | digress going into details here, but if they don't have skin in
       | the game (even as non-technical co-founders), they will treat it
       | as a side project.
       | 
       | Main takeaway: - Trust your gut, vet ideas, vet people
       | 
       | - An mvp glued together is better than a highly
       | scalable/distributed/serverless/${new_shiny_tech}
        
       | ChuckMcM wrote:
       | As I was known to drink a lot of Diet Dr. Pepper and had people
       | who timed my code production in 'cans per hour' :-) I thought it
       | would be fun to convert an old 47" Fresnel lens that came from an
       | old big screen TV into an aluminum can melter.
       | 
       | The project consisted of a frame on an alt/az base to hold the
       | lens, arms from teh frame to position it's focal point on can
       | that had been crushed vertically and then slid down a rack on a
       | couple of steel rails. And the whole thing held over a bucket of
       | water to catch the melting aluminum and make aluminum "drops".
       | 
       | Unfortunately, the aluminum oxidizes way faster than it melts and
       | so my contraption basically turned cans into a crushed can with a
       | black dusty hole in the middle!
       | 
       | It wasn't until I saw the King of Random video on making a
       | smelter out of a bucket that I actually had something that could
       | melt aluminum in a reasonable way (at the cost of a few gallons
       | of propane)
        
         | andrewstuart wrote:
         | Please tell me your Dr Pepper consumption could not be measured
         | "cans per hour".
        
           | ok_dad wrote:
           | Right? Sounds like a recipe for diabetes.
        
       | ultra_nick wrote:
       | Wasted a couple of years building a dating app without shipping
       | anything usable. You should try to ship asap and get feedback.
       | 
       | datingchances.com
        
       | lifeisstillgood wrote:
       | It's like giving up smoking - None of my projects failed, the
       | gaps between commits just get longer and longer.
        
         | zomglings wrote:
         | Haha, if it were truly like giving up smoking, the gaps between
         | commits would stay the same. :)
        
       | SNosTrAnDbLe wrote:
       | I converted a DSL query language to SQL and learnt antlr and a
       | lot about compilers and languages.
       | 
       | I never did anything with the SQL that was generated
        
       | dividuum wrote:
       | https://geolua.com (On mobile it gives you a "consumer" view.
       | Check it out on a desktop for a complete impression of what was
       | possible)
       | 
       | I built a programmable and multiplayer capable way of doing
       | geocaching. I keep it online because I still think it's neat, but
       | back then I didn't think of any reasonable way to monetize or
       | market it. It got some interest from the geocaching community,
       | but IIRC links to it got banned from some geocaching forums
       | because they wouldn't allow third party tools. -\\_(tsu)_/-
       | 
       | So I guess: 1) Think about what you build before you do. 2) Make
       | sure the possibility to make money exists at all. 3) Don't rely
       | on third parties. 4) Use what you've learned in your next project
        
       | Doches wrote:
       | I'm sure you'll get a fair number of interesting stories here,
       | but you'll find a _ton_ at IndieHackers
       | (https://indiehackers.com) which is a sort of spin-off community
       | from HN that's focuses more on bootstrappers and solo founders.
       | 
       | For me, I launched a five projects in 2021 that were a mix of
       | total flops and sorta-flops, and they all flopped for the same
       | reason:                  * Saascast.io (https://saascast.io/) --
       | revenue forecasting for Stripe-based SAAS businesses        *
       | Offramp (https://offramphq.com/) -- Get automatic feedback from
       | unsubscribing customers        * Donel.ist (https://donel.ist) --
       | like a TODO list, but more motivating        * Sandpiper
       | (https://sandpiperhq.com) -- inventory tracking for people who
       | hate inventory tracking        * Rent Robin
       | (https://sandpiperhq.com) -- automatic rent collection for small
       | businesses
       | 
       | Saascast and Offramp are more or less total flops; I keep them
       | running because I use 'em in all my other projects and I find
       | them useful. They're flops almost entirely because I don't know
       | how to market them, and I'm not convinced that they have enough
       | value-add or PMF to be worth pouring money down the search ads
       | sinkhole.
       | 
       | Donel.ist is, arguably, a total success because it got me out of
       | a moderate depression (being fired and immediately going into
       | lockdown sucks) and back into the habit of building things. It
       | actually has a fair number (50ish) daily users, but it's not
       | monetized at all so in that sense it was a failure at launch!
       | 
       | Sandpiper and Rent Robin are spin-out projects from another, not-
       | failed project -- and while they're not setting the world on
       | fire, they see slow-but-steady growth and the folks who use them
       | seem to love them.
       | 
       | The running theme between all of these is that the projects I
       | build where I already had an audience -- even if that was just
       | myself! -- are successful, and the ones that I built because I
       | had a clever idea but no committed users are failures.
        
         | munib_ca wrote:
         | Very cool insight, I also came to a similar conclusion after my
         | short stints.
         | 
         | Can you update the link for rent robin? A quick google search
         | points to a property management company from Kansas.
        
         | tablet wrote:
         | I always believe in focus. I spent 14 years on my first
         | product, then 5 years on a second (still working on it). Why
         | not take one and iterate?
        
       | EamonnMR wrote:
       | My project was a 3d in-browser escape velocity clone (think
       | Endless Sky.) It ended up with an impressive feature set,
       | mediocre graphics, not nearly enough world, no real game loop,
       | and no players: http://flythrough.space
       | 
       | My mistake was building it totally in secret for most of its
       | life. I worked on it for years focusing on adding features that
       | maybe nobody wanted without validating the product/market fit or
       | generating any buzz. By the time I was "ready" someone had gained
       | way more steam on their own EV remake, even getting the author of
       | Override to endorse it, so the fact that I had a working
       | prototype didn't really matter, the community that I thought
       | would be receptive wasn't interested.
       | 
       | I learned that you need to build something worth playing first,
       | including some kind of game loop, before you try to get people to
       | play it. Turns out noodling around with a hacky prototype isn't
       | something people find exciting even if the whole community is
       | centered around noodling around with mods and hacking. People
       | won't mod a game they don't love in the first place.
       | 
       | Since this project, I've committed to building smaller prototypes
       | and validating concepts before I go all-in on building something
       | polished and content rich, and thought I haven't shipped anything
       | this big since, I have met my personal goals.
       | 
       | Full retrospective: http://blog.eamonnmr.com/2020/08/flythrough-
       | space-retrospect...
       | 
       | The conclusion: http://blog.eamonnmr.com/2020/04/dont-remake-an-
       | old-game/
        
       | Rinum wrote:
       | I have many, but also some that had some level of success -
       | https://rinum.com
       | 
       | My lessons:
       | 
       | 1) Keep your day job, most projects fail
       | 
       | 2) Fail fast, 20% effort gets you 80% of the project and that's
       | when you ship it to see if it works, doesn't have to be perfect
       | 
       | 3) Don't hang on to failures, move on
        
       | amozoss wrote:
        
       | kingcharles wrote:
       | Created a site in the early aughts and tried to charge $1 a piece
       | for people to make their own avatars. Nobody paid. Had to make it
       | free about a month later. Now Flash is dead, so site no good.
       | http://www.dudefactory.com/
       | 
       | Spent about a year building the absolute best text-message short-
       | code system that let you run groups, competitions, surveys, take
       | payments. Kept adding features and yak-shaving and forgot to
       | actually sign up any customers. First month the product was
       | finally "finished" we ran out of money for our connection to the
       | SMS network and that was the end of it.
       | 
       | One more.. does this count as a failure?
       | 
       | Made a torrent site for TV shows. Took $13m in revenue. Law
       | enforcement said "naughty, naughty". Closed site. No more
       | revenue.
        
       | wanderingstan wrote:
       | Inspired by my dad scanning 20,000+ old photos, I created
       | "Smallest Day". Photo organizing apps didn't (and still don't)
       | handle old scanned photos well.
       | 
       | For example, Google Photos would not allow any photo to be dated
       | before the 1970 unix epoch. Picasa required an email address for
       | anyone tagged, which was problematic for nineteenth century
       | photos!
       | 
       | Short demo: https://www.youtube.com/watch?v=CAObvfnDso4
       | Presenting at the Personal Archiving Conference:
       | https://www.youtube.com/watch?v=BzBkuXvqEo4
       | 
       | In hindsight, I really needed a co-founder, especially someone
       | more of a "hustler". I also should have committed more fully to
       | reaching a GO/NO-GO decision instead of letting the project peter
       | out over a year while I gradually took on more consulting work.
       | Should have bought some ads to determine market appetite.
       | 
       | Still, I'm mostly happy that I didn't pursue it too far. 1000
       | Memories (a YC company) was also in the space and had an only
       | mediocre exit. I'm relieved that no other company seemed to knock
       | it out of the park. But a little sad that so many old photos (and
       | the stories behind them) are _not_ getting digitized and may not
       | get preserved.
        
       | benwilber0 wrote:
       | I built Boltstream [0] over the course of a couple years and got
       | burned out. I wouldn't say it was actually a failed project
       | because in the back of my mind I never really had any intention
       | of trying to turn it into a Twitch/YouTube/Facebook Live
       | competitor anyway. And it's proven to be somewhat popular on
       | Github. The project was fun to build and learn about but
       | ultimately it was impossible to actually run it as a consumer-
       | facing website. The problems were never the actual software/video
       | streaming tech, but rather the extreme bandwidth costs of live
       | video streaming, and the content itself. I launched it several
       | times under different site names/products and it always just
       | turned into a cesspool of pirate streaming live sports and other
       | copyrighted content. The DMCA notices were regular, but were
       | never really that onerous to deal with. Just turn the stream off,
       | ban the account, and then reply to the email. But it just got too
       | annoying. I built a little mobile web app so I could just do it
       | from my phone while I was out at dinner. After awhile I just
       | decided that it was time to give it to someone else to play with.
       | So I did a big code dump on Github and haven't touched it since.
       | 
       | I'm actually planning to start working on it a little bit more
       | since it seems that "self hosted video streaming" is still pretty
       | in-demand. I'm probably not going to be spending too much time on
       | the actual features and functionality since as far as I'm
       | concerned that's done at this point. Mostly just packaging it up
       | so it's easier for people to run it themselves and hack on it.
       | 
       | [0] https://github.com/benwilber/boltstream
        
       | mberning wrote:
       | http://tiredb.com
       | 
       | A power user tire search with affiliate links. I did make some
       | money off it but got super discouraged when I realized people
       | were using the site to find tires, then searching for coupons or
       | discounts, and my commission was being harvested by shitty SEO
       | sites.
        
       | th9283749238 wrote:
       | Not really a project, but my PhD. Did it while I was working part
       | time and made a mess of it, finally dropped out. Now I have to
       | explain why my CV is the way it is to every interviewer and watch
       | them silently judge me.
       | 
       | If any undergrads are reading, the short advice is - don't start
       | a PhD unless you are very good or your supervisor is very good.
       | Look at introductory courses for PhDs to get a feel for it.
       | Research is a whole different ball game than studying for exams
       | etc.
        
       | rozenmd wrote:
       | I do a yearly post of my failures, this is the first year I had a
       | success:
       | 
       | - https://maxrozen.com/2018-review-starting-an-internet-busine...
       | 
       | - https://maxrozen.com/2019-further-reflections-trying-to-star...
       | 
       | - https://maxrozen.com/indiehacking-3-year-review
       | 
       | - https://maxrozen.com/2021-strangers-paid-my-macbook
        
         | permalac wrote:
         | Congrats. Worth the effort?
         | 
         | Any lesson to share?
        
           | rozenmd wrote:
           | Shared a few lessons along the way in the articles.
           | 
           | Definitely worth it from my perspective - not in a revenue
           | per hour sense, but I learnt things that I wouldn't have
           | otherwise without going full time on a startup (imo).
        
       | dls2016 wrote:
       | I finished a NASA SBIR before Thanksgiving with my buddy. Mixed
       | results on the technical end and, after lots of discussions with
       | potential gov/industry customers, we realized the market is
       | probably not big enough if we could productize it.
       | 
       | I learned a lot about myself. Was previously in a stagnant job,
       | in my opinion due to management. After managing my own project I
       | am even more certain this was the case.
       | 
       | Besides my partner, there was no one else to get things done. I
       | wrote the proposal and most of the budget, selected and
       | integrated many hardware components, learned to use a CNC and
       | pour foam and solder 17-pin connectors. Constructed and operated
       | an off-grid sensor site for a few months with great uptime.
       | Lashed together an ETL system with Python and Postgres. Wrote and
       | delivered briefings to potential gov and industry partners who
       | knew A LOT more about the topic than I did. In the middle of the
       | thing we were selected as finalists in a pitch contest, though
       | didn't win.
       | 
       | Gave me back a lot of confidence lost in that other job. I know I
       | can jump into a relatively new area and do decent enough work as
       | judged by experts in that area. I doubt we'll get a Phase II (and
       | sort of don't want it as I'd pay myself dookie for two years with
       | questionable payoff), but will crank through some leet code or
       | something for a few weeks and have a eye-catching project on my
       | resume!
        
         | syngrog66 wrote:
         | very cool! I once wrote a proposal (for a proposal) for a
         | NASA/FAA SBIR phase I grant. we didnt end up
         | submitting/competing based on mine. but it was a great
         | experience.
        
       | ezekg wrote:
       | I've had a couple failed projects I can share:
       | 
       | - https://web.archive.org/web/20190528152755/https://www.theme...
       | desktop app for local WordPress development, built on top of a
       | CLI I made. Had a few hundred MRR within a couple weeks. It used
       | Vagrant under the hood (right when Docker was blowing up), app
       | was built on React (in Coffeescript <3). But ultimately I left
       | because of conflicts with co-founders and burnout. Fun project --
       | probably could have gone somewhere.
       | 
       | - https://web.archive.org/web/20180809151636/https://alpacaget...
       | web app to discover and book pre-planned weekend getaways w/
       | itinerary. Couldn't get traction or sales. Probably needed to do
       | content marketing, but my wife and I had just had our first child
       | at the time, so we ultimately shut it down due to lack of time
       | (she did most of the getaway hunting, I automated price
       | discovery.) It was a 5k line index.js Node app. XD
        
       | lisper wrote:
       | I've launched six failed startups.
       | 
       | FlowNet (early 90s), a high-speed (500 Mb/s) local area network
       | designed to compete with FDDI, Fast Ethernet, and mainly ATM
       | which was supposed to be the Next Big Thing. Offered QoS
       | guarantees back when that was a big deal. Died because gigabit
       | ethernet happened instead.
       | 
       | IndieBuyer (2003-2006) - a marketplace for independent movies on
       | DVD. The angle was that we would provide recommendations, and
       | anything you bought from the recommended list would come with a
       | money-back guarantee. Recommendations would be provided by an
       | algorithm that matched people with similar tastes in films as
       | measured by the ones they returned. Died because streaming.
       | 
       | Evryx (2006-2008) - reverse image search. We held the patent.
       | Died because the tech founder went non-linear and vetoed a
       | funding round in 2008 right before the crash.
       | 
       | iCab (2008) - a competitor to Uber, launched at the same time as
       | Uber and for much the same reason. But Uber thought of using
       | black cars and I didn't so they won and I lost.
       | 
       | Virgin Charter (2008-2009) - Originally called Smart Charter, it
       | was on-line marketplace for charter jets, acquired pre-launch by
       | Richard Branson. Failed because Virgin didn't understand how the
       | business model was supposed to work and tried to remake the
       | company in its own image as a popular consumer-facing brand.
       | Interesting aside: our bizdev guy was Jody Sherman [1].
       | 
       | Founders Forge (2009-2013) - Like Angel List but with financial
       | services that were intended to be a wedge to launch a digital
       | currency. (This was before BitCoin was a thing.) Failed because I
       | couldn't find a bank that would work with me.
       | 
       | Spark Innovations (2014) - Launched with a product that slurped
       | up large Excel spreadsheets and let people manipulate them like
       | databases using an intuitive web interface. Failed when all three
       | of our launch customers rejected the MVP without telling us why.
       | Tried pivoting with a crypto product (a small cheap HSM), but
       | turns out that's a very hard market to penetrate.
       | 
       | Bonus failure:
       | 
       | In 2007 I decided to diversify my risk by investing in real
       | estate. Got into a New Zealand condo development in Queenstown
       | and learned the hard way that you _can_ lose all your money in
       | real estate if you are leveraged and a historic market crash
       | happens right as you are ready to break ground.
       | 
       | Despite all this, I have a great life. I've met some great
       | people, learned a lot, built some cool shit, and generally had a
       | good time despite learning the hard way that I'm not a
       | particularly good entrepreneur. Main lesson learned: don't let
       | failure get you down. You never know when the odds are going to
       | tilt your way. The only ting that guarantees failure is not
       | trying.
       | 
       | ---
       | 
       | [1] https://www.businessinsider.com.au/jody-sherman-
       | ecomom-2013-...
        
         | suyash wrote:
         | awesome on keep going and trying again and again, best wishes
         | for future!
        
       | EVa5I7bHFq9mnYK wrote:
       | I wrote an app where users could create their own "nano" apps by
       | writing a few lines of JS-like code. Many things like clock,
       | reminders, weather, stock quotes don't really need a separate
       | 50MB app, they could be written in 2 lines of JS. In 5 lines, one
       | could create an app to notify about arbitrage opportunities on
       | various crypto exchanges.
       | 
       | Included mobile IDE, run-as-you-type debugger, and an app store.
       | 
       | Google blocked it, for the reason I never got to investigate,
       | because by that time I got rich from other projects.
        
         | pdimitar wrote:
         | That sounds like a super good project! Any links?
        
       | philliphaydon wrote:
       | About 12 or so years ago I created a competitor to eBay in
       | Australia with a few friends. TradeCity. We had a slick clean UX,
       | no stupid bid sniping, $1 listing fee only if you make a sale.
       | 
       | In 1 week of launching we got around 5000 registered users, 1000s
       | of items listed, and steady flow of traffic.
       | 
       | Made the mistake of using a VPS provider in Australia, a week
       | after launch... bam servers died.
       | 
       | Went to restore the backup only to find out the "backups
       | included" from the hosting provider was not "backups included
       | unless you tick a hidden box".
       | 
       | They claimed that they paid $1000s to a data recovery company to
       | restore the VM images but I doubt it.
       | 
       | Will never trust someone else to do what I should have been doing
       | on day one.
        
         | andrewstuart wrote:
         | That's a big lesson to learn about backups.
        
       | Eric_WVGG wrote:
       | I was a cofounder of a fashion and consumer startup, it was sort
       | of like a focused Pinterest. We had a very enthusiastic user base
       | before taking on SV money, but unfortunately never grew much
       | beyond that.
       | 
       | I was the engineer (and briefly CTO), and the foremost thing on
       | my mind was marketing and promotion. I was constantly told that
       | word-of-mouth and natural virality was how things worked in the
       | Web 2.0 era, so put it out of my mind and focused on the
       | technical stuff.
       | 
       | I eventually got fired (justly so; I was good enough to get a
       | personal project off the ground, but not FAANG material at the
       | time), and watched as they squeezed out a redesign and an app and
       | eventually sold out as an acquihire. (I'm told that means it's
       | "not a failed startup" but sure doesn't feel like it.)
       | 
       | If I had it all to do again, as soon as it was apparent that I
       | had reached the limits of what I could do as an engineer, I would
       | have flipped to being the hype man for the product. Someone
       | should have been hitting the pavement every day making
       | connections at GQ, Supreme, HypeBeast, etc. My partners say we
       | crumpled because we couldn't build another round of funding; I
       | say we couldn't get the funding because of dumb naive belief in
       | word-of-mouth.
       | 
       | --
       | 
       | coda: after that, I returned to another side project, a visual
       | RSS reader for graphic designers and artists. Same problem, no
       | plan to promote the damn thing.
        
         | Winterflow3r wrote:
         | Would it be ok to email you to find out more?
        
           | Eric_WVGG wrote:
           | sure
        
             | Winterflow3r wrote:
             | Thank you!
        
         | abraae wrote:
         | If you're both technically accomplished and also have an inner
         | urge to hustle doing marketing and promotion then great things
         | probably await you in life, that's a valuable combo indeed.
        
       | quaffapint wrote:
       | How about the multitude of ideas I start - get all excited by
       | this great new idea, start working on landing page picking just
       | the right colors and font, look into the coding and hosting, all
       | the while researching and checking out the competition only to
       | say to myself there's no way this will work, look at all those
       | features the other players have, I can't market, don't have a
       | following...Fail. Next idea - rinse & repeat.
       | 
       | Then only to see a month or whatever later a similar idea posted
       | to HN with them saying how they have customers and inflow. Could
       | I have done the same? Maybe. Was it just because they could
       | market well? Maybe. Will I ever really know? No. Cause I never
       | tried. Will I ever learn my lesson? I can only hope.
        
       | marcodiego wrote:
       | Not exactly a fail, but something I expected at least comments:
       | https://github.com/marcodiegomesquita/rtti
        
       | nunSpQyeJR wrote:
       | I built an app to help people create balanced teams during pickup
       | games for any sport. The app had every player register
       | themselves, then each player ranked everyone, including
       | themselves, from best to worst, then the app would spit out n
       | number of (probably) balanced teams.
       | 
       | It turns out that complaining about team balance after the match
       | is a feature, not a bug, of the experience for most people and
       | our app was just extra work.
        
         | VLM wrote:
         | > our app was just extra work
         | 
         | Just this week my kids basketball coach is trying get all the
         | parents to "use the app" for scheduling and announcements and
         | its just NOT working so back to email which works for everyone.
         | 
         | As both a player and in the past as a coach, my experience with
         | "sports team apps" has been that nobody wants to be the end
         | user's IT department and on any team with more than X players
         | the odds of someone's phone being messed up approaches 100%.
         | "Oh I have an android and you have an iphone so I can't help
         | you" and its just infinite headaches.
         | 
         | If you could find a way to "do the sports team app" thing but
         | over multiple incompatible messenger chatbots or over a web
         | page it might get more traction.
         | 
         | If apps "just worked", which they certainly do not, it would be
         | nice. An app-like experience over a web page might work.
        
           | tator22 wrote:
           | Could you give me some examples of what you would think would
           | be needed? Have a sister whos kids are going to be getting
           | into sports and feel like this would be a fun side project
        
             | throwawayboise wrote:
             | It won't be. I've run youth sports league websites on a
             | variety of platforms. The platforms all suck in one way or
             | another (most actually suck in many ways), but that's not
             | the real problem. The real problem is that some portion of
             | the user base/parents are hopelessly incompetent with
             | technology and will consume your time with their problems
             | or questions. Another segment will feign problems to try to
             | get you to do their work for them, and at some point you
             | will do it because it takes less time than spending time on
             | a back-and-forth of questions and getting nowhere.
             | 
             | Just use email and/or text messaging.
        
             | VLM wrote:
             | throwawayboise is not wrong in any way, but if you want an
             | answer anyway, I think it would be some kind of multi-
             | platform massive automatic fusion. Good luck not
             | accidentally creating, or automatically detecting,
             | forwarding loops LOL.
             | 
             | So if you're one of the minority of parents smart enough to
             | import a calendar into their google (or other) calendar,
             | they can get the game schedule there, but the less
             | competent (to put it nicely) can continue to get a stream
             | of emails or even plain old text messages of upcoming
             | games. Or they could join a FB group or a different
             | platform.
             | 
             | Or there's people out there whom could never handle
             | installing or using slack, but if you could spam them text
             | messages maybe they could still participate, or even
             | participate fully.
             | 
             | Nobody wants to work in IT, especially not for free.
             | 
             | We went thru an internet era, then a social era, then the
             | era of notifications, and I have a gut feeling the next era
             | is going to be something like smooth automatic operations
             | across semi-hostile deeply silo'd platforms, but it'll have
             | a cooler name. FB wants to replace the internet with FB,
             | but literally nobody else wants that, repeat for all
             | platforms, meanwhile you get 5 users together somehow
             | you'll get 6 preferred platforms, the next era will be
             | anti-vendor lockin. People old as me will remember when Ma
             | Bell provided both your phone service and your physical
             | phone and times were better post-divestment and that's
             | probably how we're going to look at the past once we're
             | beyond the era of the social media silo. Rather than "the
             | world is viewed thru my website for my profit" the future
             | will be something like "the world is viewed thru my REST
             | API or maybe many other API providers" And where the profit
             | comes from is mysterious. Likely the gateway tech will be
             | workable microtransactions. Such that every time Sally
             | Softball Mom checks the team schedule she will get billed
             | and you will get a hundredth of a cent, which isn't going
             | to scare away 10M daily users but would be a nice side gig
             | for you personally. Assuming you get 10M DAU of course.
        
       | codazoda wrote:
       | How to Lose Money With 25 Years of Failed Businesses
       | 
       | https://joeldare.com/how-to-lose-money-with-25-years-of-fail...
        
       | garbagecoder wrote:
       | All of my failed projects have the same problem. For some reason,
       | my interest just switched off. What was an intensely interesting
       | learning experience that I would work on in every spare minute
       | just stopped being interesting. Quite often, this happens before
       | I have a working thing made. In fact, my successful projects all
       | have these same discontinuities they just come after it's
       | working.
        
         | suyash wrote:
         | It's a very common problem unfortunately, I have many side
         | projects that are unfinished but next year ...focus and
         | shipping is my mantra :)
        
       | subinsebastien wrote:
       | Me and one my acquaintance built a online grocery delivery
       | service from scratch. We launched it in a small tier-3 city in
       | India. It was ahead of time compared to all the services which
       | later became successful. We had things like automated phone
       | number verification as a first in apps launched in India. What we
       | have learned is that:- do not do things that are ahead of it's
       | time. Launch a mobile app, when pretty much everyone has a smart
       | phone for themselves.
        
       | edent wrote:
       | Last year I tried building an animated laptop sticker business.
       | 
       | People loved the idea! People paid for stickers! Profit was
       | reasonable!
       | 
       | But, on the downside...
       | 
       | The equipment is horrifically expensive. Minimum order quantities
       | from 3rd parties means that every idea has to be a killer. They
       | are a novelty, and quite pricey, so you can't rely on repeat
       | custom. Zero barrier to new entrants.
       | 
       | I was glad that I did it - and I learned a lot. Perhaps when I'm
       | a tech-billionaire, I'll work on getting the price down ;-)
       | 
       | More details at https://shkspr.mobi/blog/2020/06/building-a-
       | minimum-viable-l...
        
         | kingcharles wrote:
         | Those were a great little product. I can see you easily
         | saturating the market, though, and selling to basically
         | everyone on the planet who wants one and having no possible
         | customers left.
         | 
         | I had some custom shirts made once (same as the one Marty wears
         | in Back to the Future) by the original manufacturer. I'm glad I
         | only had 500 made because selling the last dozen was a real
         | chore. I absolutely and totally exhausted the entire market.
        
           | edent wrote:
           | Cheers mate. It was fun for a lockdown project but, yeah,
           | nothing long term.
        
       | thrwy_918 wrote:
       | Made a tool to help suggest domain names
       | 
       | Learning - no one really needs help doing this :)
       | 
       | https://domainemu.com/
        
       | junon wrote:
       | I was building a competitor to Steam.
       | 
       | Our tech was genuinely better. Didn't matter. You can't compete
       | with Steam.
        
         | [deleted]
        
         | muzani wrote:
         | I tried to do this, didn't get past validation stage. A lot of
         | developers were hostile to the idea. This was around 2010
         | though. I didn't expect Steam to survive with that kind of
         | hostility but it did. It's not even a shitty incumbent like
         | WhatsApp, it's genuinely changed how we purchase and own games.
         | 
         | You'd probably have to do the Epic approach to even have a
         | fighting chance: give out AAA games every month. Or the itch
         | approach: lower the bar completely.
        
           | ehnto wrote:
           | It's the streaming service problem. Entrepreneurial me wants
           | competition and a free market, but end-user me wants
           | everything on one service because bugger having 10 different
           | game launcher/library apps installed.
        
           | junon wrote:
           | Yep. It's the classical critical mass problem: no users to
           | attract publishers, no publishers to attract users. You need
           | money to jump-start it, and we didn't want to seek
           | investment.
           | 
           | Our plan was instead to create a solid client that integrated
           | all of the other platforms into one, without even needing to
           | have them installed. But out of the hundred or so people we
           | asked, I could count on one hand how many actually cared.
           | 
           | If it had been successful wed introduce our own store as just
           | another backend, low dev cut so we'd compete, and then
           | subsidize sales with some investment later on.
           | 
           | It just didn't pan out. Steam has a death grip on the market
           | despite having terrible software.
        
             | tester756 wrote:
             | >It just didn't pan out. Steam has a death grip on the
             | market despite having terrible software.
             | 
             | But what software do they need?
             | 
             | Personally I just need to buy, download and play some game
             | 
             | it annoys me when I buy games on steam and want to play it
             | and it tells me to create some ubisoft / epic games
             | account, like what the hell.
        
       | inasmuch wrote:
       | I ran a solo branding and web, product, etc. design shop,
       | prematurely took it full-time and bet my livelihood on it, and
       | effectively dead-ended my career.
       | 
       | The small number of clients I got were--according to them--happy
       | with my work, but the only word-of-mouth inquiry that ever came
       | in was a coke-addled soi-disant "tech visionary" with little
       | money and no plan. Everything else came through exhaustive
       | outreach and prospecting. After a couple years, the whole feast-
       | or-famine freelancer thing went full-famine and sent me running
       | back toward full-time/in-house work with my tail between my legs
       | and--evidently--a stink of desperation that took a couple more
       | years to dissipate enough for me to actually find a job. A job
       | that paid significantly less, had worse benefits, and put me in a
       | much lower, less respected position in a much less interesting
       | company, doing much less interesting (and much harder) work than
       | the one I left years earlier. An objective professional regress
       | from which I've yet to recover.
       | 
       | If I've learned a lesson it's that there must be reasons I'm
       | unable to find good work that are too close to me for me to
       | identify myself, and therefor frequent and informative feedback
       | should be sought in high priority.
       | 
       | I saw a number of my peers take the same leap I did and find
       | enormous and continuing success despite having less experience
       | and, in some cases, what I felt was much lesser work to show. Of
       | course their success has since enabled them to eclipse me, as my
       | development has been retarded by several years of bad or no work
       | now.
       | 
       | I want to move toward self-employment again, but have virtually
       | no professional network after so much failure (again, despite all
       | of my few customers verbalizing that they enjoyed working with me
       | and were happy with what I did for them), and have no reason to
       | believe I'd have greater luck in another venture.
       | 
       | I'm commenting to share my story, but am really here to read
       | about what others have learned that I might be overlooking.
        
         | bckr wrote:
         | This is going to be a weird suggestion but have you thought
         | about your "aura"? You mentioned "stink of desperation" so I
         | don't think this is too far off the mark--maybe you would
         | benefit from doing things that look totally unrelated to your
         | career development and get that "MOJO" (Magic Of Job
         | Opportunities) flowing from your unconscious.
         | 
         | Anyway, I appreciate your candor.
        
           | inasmuch wrote:
           | Thanks, I appreciate the suggestion. Aura/vibe really is the
           | only thing I haven't been able to test and account for.
           | 
           | The irony is, I spend almost all of my 'free time' pursuing
           | other things, as my design career has always been the rather
           | practical backup plan to the long-shot stuff I'd really like
           | to do and am more passionate about.
           | 
           | I've often wondered if it's /that/ attitude that's actually
           | hurting my cause, despite my best intentions, efforts, and
           | positive professional demeanor, as one consistent trait among
           | most of my peers is that they seem to live and breathe the
           | biz. Tech design now is a lot different from when I first got
           | into it, and I'm not really on board with the current
           | direction of the industry. I try to 'be the change', but ...
           | 
           | Anyway, thanks again for your thoughts. Definitely something
           | for me to think about.
        
         | divyekapoor wrote:
         | Self confidence and marketing - you seem to be doing fine on
         | execution. Focus on PMF and sales.
        
           | inasmuch wrote:
           | Yeah, the confidence started strong and has definitely waned.
           | I have to assume that comes through, and am always trying to
           | coach myself into a better mindset. I know I'm good at what I
           | do, I'm just not good at convincing people of that. Doesn't
           | help to have a portfolio of mostly outdated work for
           | companies no one's heard of.
           | 
           | I did what I could for product-market fit and sales efforts,
           | but I'm sure there's a ton more I could learn. It's difficult
           | to fight the impulse to roll over and try to be anything-for-
           | anyone when the work I want isn't coming in, even if I know
           | that makes my offering unclear at best, unappealing at worst.
           | 
           | Thanks for your thoughts.
        
       | nonplus wrote:
       | Sometime after 2009 I started working on a data mining app that
       | allowed a user to enter medications and cross reference drug
       | interactions. At the time opendata was one of the main
       | information sources, now I think those datasets are managed by
       | openfda.
       | 
       | I brought one person in to work on that with me, they proceeded
       | to buy a domain for the top product name we were considering
       | (canitake.com) within the first day. It was wonderful to get that
       | red flag so soon, I stopped working with them, and abandoned the
       | project. Losing the project was a little unfortunate, the data
       | brought good questions someone might want to ask their doctor
       | about; but knowing what I know now about "doing your own
       | research" a lot of people would not have used this as a way to
       | prepare to talk to a professional and would have interpreted the
       | data themselves.
       | 
       | Not working with that acquaintance again was invaluable, they
       | burned their way through the industry for the next decade. They
       | could have messed up projects I actually cared about.
        
         | bckr wrote:
         | > they proceeded to buy a domain for the top product name we
         | were considering (canitake.com) within the first day
         | 
         | I understand this may be a meme, but did you actually take this
         | as a serious red flag, and is this why you stopped working with
         | them, or were there other factors?
        
           | nonplus wrote:
           | Personally buying ip for a project you just started working
           | on as someone expected to be a contributor? Yeah I'm serious
           | (That I take that as a flag now). There were accounts and
           | avenues to buy a domain when ready for that.
           | 
           | It showed they couldn't communicate well, couldn't work in
           | stealth mode, couldn't focus on building/proving out the mvp.
           | 
           | Other factors are just hindsight/observing them the decade
           | after. Two of those factors might be. 1. Repeatedly quitting
           | contracts (if it's not a good fit fine, if it's never a good
           | fit maybe you're missing skills to complete a project).
           | 
           | 2. Comments/behaviors that illustrated they would have been a
           | poor manager if we scaled/inability to be wrong.
           | 
           | For me, other developers and contributors have been one of
           | the most important factors for success/completing
           | projects/keeping clients (in the contracting space). So I
           | consider this an important lesson I was fortunate to learn
           | early. I don't know who I would be working with now if I had
           | failed to keep great talent around me (or for that matter,
           | what skills I would not have developed).
        
       | bsenftner wrote:
       | I wrote and globally patented Automated Actor Replacement in
       | Filmed Media, a fully automated visual effects based actor
       | replacement and automated digital double creation pipeline. I
       | started working on the idea in 2002, had it globally patented by
       | 2008, with a startup team of Academy Award Oscar winners for VFX,
       | the VFX Supervisor and VFX Producer from the talking animal film
       | "Babe", with a custom built server cluster capable of 125K new,
       | unique 3D digital doubles of real people per hour, and a
       | rendering pipeline capable of 12x real time for video clips less
       | than 1 minute in length.
       | 
       | However, I launched during the 2008 financial meltdown. The only
       | serious investors I could gather would eventually realize the
       | tech could be used to create Deep Fake Porn, which I refused to
       | pursue. VCs thought the tech was science fiction and suspected
       | fraud. (Remember, this was '08 - the term deepfake has 7 years
       | before going mainstream.) Every film studio and music label I
       | contacted, all already familiar with VFX technology, wanted to
       | use the tech for promoting media products, but none wanted to
       | invest to create a production scale studio (because they were
       | familiar with the lack of VFX studio success stories). I got
       | letters of intent from every studio & label to use the production
       | system once a public scaled system was in place, but anyone
       | willing to finance the studio insisted in also producing porn.
       | Once again, I refused.
       | 
       | By 2015 I was personally bankrupt; I tried to pivot to making
       | game characters of real people, so gamers could realistically be
       | themselves or look like celebrities if they wanted. Previously,
       | I'd been on the OS team of the first PlayStation. I know a lot of
       | people in senior places in the game biz. Every game studio and
       | publisher I met, except one, simply wanted the tech for free and
       | refused negotiation. Managed a few clients, continually adding
       | features, but never breaking even. My income was primarily from
       | doing other startups financials, business plans, and software
       | contracts. Towards the end of 2015 I sold the patents to escape
       | bankruptcy, and took a job writing facial recognition software.
       | I'd been principal engineer for that company through three
       | generations of their enterprise FR system until last spring when
       | I quit to return to school and deep dive on machine learning.
       | 
       | The twitter feed is all that is left for the public:
       | https://twitter.com/3DAvatarStore/media I still have all the
       | tech, and I'm working with a new startup to bring all this back
       | to life.
        
         | [deleted]
        
         | bsenftner wrote:
         | Here's the video for the failed Kickstarter campaign, only
         | raising 25% of the goal.
         | https://www.youtube.com/watch?v=3f2Eah3bofk
        
       | cjcenizal wrote:
       | http://atomicarmies.com/
        
         | zomglings wrote:
         | Thank you for this very honest account. I enjoyed reading it,
         | and empathized with much of it.
        
       | et1337 wrote:
       | I worked solo for three years on a 3D cyberpunk shooter all in a
       | custom C++ engine. It was a hybrid single/multiplayer idea, where
       | you would progress through the campaign and encounter other
       | players at the same time. The twist was, in keeping with the
       | cyberpunk theme, once you got to the end it would be revealed
       | that all the players were actually bots the whole time.
       | 
       | At first I was going to commit 100% to the deception. There
       | wasn't going to be real multiplayer in the game at all, it would
       | all be fake. But then I realized the riot I would have on my
       | hands if I actually tried to sell it as a multiplayer game and
       | there wasn't real multiplayer. So I wrote real multiplayer. By
       | the end, the project was big enough for a team of 100. I was
       | making cinematics, running a Discord server, trying to figure out
       | how to train an AI to play my increasingly complicated game, it
       | was insane. I ran out of money.
       | 
       | Trailer: https://youtu.be/QnMz27nPbB4
       | 
       | Code: https://github.com/etodd/lasercrabs
       | 
       | Dev blog: https://forums.tigsource.com/index.php?topic=49277
        
         | rafale wrote:
         | That's an amazing trailer!
        
         | sdflhasjd wrote:
         | A game where bots turned out to be real players would have been
         | fascinating though.
        
           | tacon wrote:
           | So these games are versions of the book "Ender's Game"[0]?
           | 
           | [0] https://en.wikipedia.org/wiki/Ender%27s_Game
        
           | rubyist5eva wrote:
           | I don't remember which iteration it was, but there is a game
           | in the Dark Souls series where one of the bosses is a player
           | that invades your game to be the boss.
           | 
           | It's a cool twist on the PvP of the game where you can be
           | invaded by a player at almost any time but you can usually
           | opt out of the PvP but this particular encounter is needed to
           | progress.
        
             | darepublic wrote:
             | There is such a boss in dark souls 3 but if you are offline
             | an AI will play as the boss
        
           | stirfish wrote:
           | I played a game like this before. The whole journey took
           | about 6 hours to complete. Realizing who I was interacting
           | with was one of the best moments I've had playing a video
           | game.
           | 
           | Edited to add: I think I've played two games where the bots
           | turned out to be people. The second game was much longer, and
           | I never finished it - I only learned that the bots were
           | people from a YouTube video later on.
           | 
           | This is a good idea, and it is under-explored!
           | 
           | Spoiler: VGhlIGdhbWVzIGFyZSBKb3VybmV5IGFuZCBOZWlyOiBBdXRvbWF0
           | YS4gVGhlc2UgZXh0cmEgY2hhcmFjdGVycyBoZXJlIGFyZSBiZWNhdXNlIEkga
           | 25vdyB5J2FsbCBjYW4gcmVhZCBiYXNlIDY0IGluIHlvdXIgaGVhZHMu
        
             | soneca wrote:
             | Wow, great spoiler hiding trick!
        
             | 7steps2much wrote:
             | Base 64 encoding spoilers is next level smart!
        
           | Xavdidtheshadow wrote:
           | Riot Games did this one year for April Fools in League of
           | Legends. Normally you can play a 5v5 match against other
           | players, beginner bots, or intermediate bots.
           | 
           | For April Fools, they rolled out "Advanced Bots", which were
           | actually another group of 5 humans, but with their username
           | replaced with "<Character> Bot". Word got out pretty fast,
           | but it was super funny queuing up for a game you'd normally
           | win easily and being surprised at how smart those bots have
           | gotten...
        
           | et1337 wrote:
           | And much easier! See, this is why a team of people is better
           | than just one person with tunnel vision.
        
       | undeadsushi wrote:
       | I created a project called Knit Data (https://knityourdata.com).
       | It allowed you to connect your Google Analytic with Hubspot
       | automatically. Every night it would sync the CRM transactions
       | into Google Analytics as an event, which gave a better viewpoint
       | of attribution. We ended up making about $1200 a month from 3
       | customers in ARR.
       | 
       | The biggest learning is business partners -- choose wisely. My
       | business partner is still a friend, but he didn't produce and it
       | ended up me just doing all the code, all the marketing, so I
       | asked myself why should I continue if I'm doing all the work and
       | he doesn't have the time. The other big learning was making sure
       | to do proper validation before building or spending your time on
       | something. I took the word of my friend because he was an expert
       | in the space. We had no problem getting people to sign up and
       | literally give us their API keys (at first), but they wouldn't
       | respond back to emails - which shows it's not a huge pain point.
       | 
       | I'm now working on a few other ideas on the side but making sure
       | to do proper validation before building.
        
       | asicsp wrote:
       | Related past discussions:
       | 
       | * "Ask HN: What's your latest failed side project and why?"
       | https://news.ycombinator.com/item?id=22397720 (222 comments)
       | 
       | * "Ask HN: What's a side project you built to make money that
       | hasn't?" https://news.ycombinator.com/item?id=25580637 (582
       | comments)
       | 
       | * "Ask HN: Failed project you spent 15 hours/week for 5 years
       | on?" https://news.ycombinator.com/item?id=27838479 (74 comments)
        
         | tentacleuno wrote:
         | Thank you!
        
       | bko wrote:
       | oh god...
       | 
       | botrank.pastimes.eu
       | 
       | Parses reddit comments looking for "good bot" or "bad bot" and
       | keeps track of bot score. It's actually quite popular because it
       | spams reddit when you write good/bad bot, where its not banned.
       | 
       | Lessons learned: Gets a few k hits a day, but that drops off if
       | the bot doesn't spam reddit. Very fickle users. How do I monetize
       | this?
       | 
       | stox.dev
       | 
       | A stock screener terminal with auto-complete. you can write
       | things like:
       | 
       | filter profile.industry contains "auto"
       | 
       | filter quote.price < quote.priceAvg50 * 0.9
       | 
       | lowPe = quote.pe < 10 and quote.pe > 0
       | 
       | Lesson learned: No market for this or didn't do enough marketing.
       | It was fun to build a mini grammar parser and learn how to use
       | monaco editor although I wish I built a more formal compiler
       | 
       | chartit.io
       | 
       | Create simple charts in browser with data pasted from excel or
       | csv. Basically typed out and exposed chartsjs and google chart
       | library in UI
       | 
       | Lessons learned: I suck at SEO and marketing. Who actually wants
       | to use this anyway?
       | 
       | deep-chats.com
       | 
       | Transcribe audio or video using aws speech recognition. Charge
       | using credits.
       | 
       | Lessons learned: Again, unable to find customers. Got too far
       | deep into the output editor and should have scrapped or scaled
       | that down
       | 
       | There are more...
        
       | soneca wrote:
       | https://www.quidsentio.com
       | 
       | A private social network ("private" in the sense that is a
       | journaling web app that you share with close friends, not as
       | "e2ee privacy").
       | 
       | Zero interest on HN or Reddit or wherever. The few people who
       | tried (including friends and family) never came back. The one
       | paid user that I had tried to use the "import Facebook status"
       | tool and it wasn't working. I didn't know how to fix (it worked
       | in my machine) so I refunded them.
       | 
       | I used as personal journal for several months but eventually
       | quit. The web app is still up because it's basically using free
       | tier for hosting, so I leave it there.
       | 
       | Lessons learned
       | 
       | Honestly, idk. Maybe that a new social network these needs a very
       | clear unique spin. Generic "keep in touch with close friends and
       | family" is not enough, any of the big ones can do that. WhatsApp
       | and a closed profile on Instagram deliver that value already. The
       | big ones that tried eventually failed (Path, famously, but also a
       | recent one YC-backed, Coccoon).
       | 
       |  _"Pay a subscription so we don't have to sell ads and your
       | data"_ is not enough of a motivation for adoption.
       | 
       | For those that this would be enough, they also care about e2ee
       | and decentralization (which I didn't deliver because it was
       | technically hard to do).
       | 
       | Social networks are expected to be on native mobile apps, not web
       | apps, I think.
       | 
       | If anyone likes the UI of it and wants to use the frontend
       | (React) for a web3 or any sort of e2ee backend, get in touch.
        
         | MihaiSandor wrote:
         | Zero interest even in the comments section on this thread, lol.
        
           | soneca wrote:
           | It failed even at being a cool failed project.
        
         | nso95 wrote:
         | Social networks are hard because they're only useful once they
         | amass enough regular users. This is not the case with a lot of
         | SaaS.
        
         | niyazpk wrote:
         | FWIW IMO: This should be marketed to the twitter croud, not the
         | facebook crowd. I have no interest in writing journals for my
         | friends and family, and even if I did, there won't be many who
         | want to read what I write (in my personal network).
         | 
         | But I can see writing for folks with the same interests in
         | tech, business, books or what not. So I am willing to open up
         | my personal journals, but only to complete strangers
         | (anonymously).
        
       | dktoao wrote:
       | I made a spreadsheet add-on similar to the pint library for
       | python (dimensional analysis) based on my own open source JS
       | library (https://github.com/GhostWrench/pqm). Website is still
       | up: https://ghostwrench.net/convertplus.html.
       | 
       | To me it seemed like the perfect way to get a solo app up and
       | running because Google was going to run all the sever stuff and I
       | could just cash in. The app never really got off the ground and
       | by the time I realized that Big G really doesn't want to make it
       | easy for any schmuck to run a profit generating app using _their_
       | servers and _their_ technology and it wasn't worth the
       | maintenance effort to keep up with the constant requests to
       | update the app. I think it is no longer available on the GSuite
       | store as of a few months ago. I think my biggest mistakes were as
       | follows:
       | 
       | 1) I needed a business/marketing oriented co-founder. I
       | underestimated how difficult that job is and overestimated my
       | ability to do it.
       | 
       | 2) I wanted to charge too much for the app. I didn't want to
       | undersell myself and get caught in a trap of not making enough to
       | keep up with maintenance. I went too far the other way. I think
       | maybe a $50-$60 on time charge would have been appropriate,
       | instead of requiring a subscription. This is an easy fix, but I
       | would had to re-do my marketing effort and see #1
       | 
       | 3) Built before I tested the market. I convinced myself that just
       | asking a few of my engineering friend would use it was enough.
       | Again, this is probably a symptom of #1
       | 
       | 4) I was mentally unprepared to deal with failure and I lost
       | motivation to keep working on the project when things didn't go
       | as I expected.
       | 
       | 5) I underestimated how much people actually use spreasheet add-
       | ons. There really isn't a thriving market and most of the really
       | popular apps are a utility attached to another popular standalone
       | project.
       | 
       | 6) Probably should have targeted Excel rather than Sheets,
       | because the market is simply bigger.
       | 
       | I think if the stars align, I would like to give this project
       | another go. I don't think it has totally failed rather than just
       | gone dormant, but I need a better strategy for round 2!
        
       | 1penny42cents wrote:
       | [meta] questions like this are a great antidote to the
       | survivorship bias that plagues entrepreneurships. Lots of great
       | insights, but also just great to hear about all those ventures
       | that didn't succeed.
        
       | giarc wrote:
       | I built OneKeynote.com - the idea is to create podcast streams of
       | an individual you like to hear, across all the various podcasts
       | they go on.
       | 
       | My original motivation was hearing Chamath speak on Kara
       | Swisher's podcast and I loved him. I wanted to hear more of him
       | but realized the only way to do so was to search his name. This
       | was fraught for one big reason, many, many podcasts include his
       | name in the description, even if he isn't a guest (ex try
       | searching Elon Musk!). So I built a quick site and used
       | ListenNotes.com to create custom feeds. I started with tech
       | personalities since that is my area of interest and everyday I
       | would conduct a search on ListenNotes and add to the custom
       | feeds.
       | 
       | ListenNotes does allow you to track who subscribes but it's
       | inaccurate. I did see people start to subscribe to various feeds.
       | However it was very hard to receive feedback. The other problem
       | is it was really time intensive. I would spend about 30 minutes
       | each morning going through all these personalities trying to find
       | new episodes. Eventually I cut the time down as there are some
       | people that don't go on podcasts very much (ex. Andrew Mason) and
       | some people that are on podcasts a lot (Harley Finkelstein) so I
       | adjusted how often I would search. 20-30 minutes might not seem
       | like a lot, but I have a full time job, a family, other projects.
       | My end goal was to insert ads into these feeds but never got the
       | traction to get there. I eventually stopped updating the feeds
       | and I should update the site to reflect that (although the site
       | doesn't appear to be working right now anyways).
       | 
       | I still think this is a good idea but there is probably a better
       | way for it to be done.
        
       | vilvadot wrote:
       | I launched ByteVitae (https://bytevitae.com/) a couple of years
       | ago, got a decent launch here and in Product Hunt, a bunch of
       | users the first days ~3500 and a steady influx of users over the
       | following months. I didn't know how to convert most of those
       | users to clients, didn't talk to them, lost all interest after
       | the initial launch and moved on after an amazing -26EUR in
       | benefits :P
       | 
       | I learned so many things and was such a fruitful ride that for me
       | it is far from a failure. But on the business side, definetly a
       | complete failure!
       | 
       | Even wrote a little post mortem at the time:
       | https://vilva.io/blog/1-year-of-building-reflections.
       | 
       | Lesson learned: Talk to your users. Don't neglect the
       | business/marketing side, specially if you are a techie who loves
       | to code. Talk to your users. It is a marathon run, forget about
       | the overnight millionare launchs, the launch is the "easy" part,
       | growing steady from there is the real challenge. Talk to your
       | users!!
        
         | ultrasounder wrote:
         | Right!. But did you inform your customers that You were
         | shutting down, what did you do with all the Datum that you
         | collected(User Auth). Did You give them the opportunity for
         | them to properly delete their account data stored on some DO
         | droplet VPC waiting to be harvested?
        
           | vilvadot wrote:
           | Great questions! I thought a lot about those at the time, I
           | didn't felt comfortable sitting on a pile of data waiting for
           | an attacker to try get it. So this is what I did:
           | 
           | Once I decided I was going to kill the project, I removed the
           | option to become a paying customer to not get more, waited
           | for the last of my paying customers period to finish (it was
           | a yearly subscription). And released an update that made the
           | app work strictly locally, user data does not reach my server
           | (edit: there is no server anymore) and stays in the user's
           | browser (it works like that now).
           | 
           | Kept the data for a couple of weeks in case anyone wanted to
           | recover it to help them use it with in the new "local"
           | version, but enventually no one did, so finally I deleted my
           | db. So right now I have no access whatsoever to that data.
        
       | putcalltheta wrote:
       | I was a regular at the options trading subreddit. Lots of
       | questions about how to modify strategies kept coming up (I also
       | have been thinking about it for a while) so I built
       | https://putcalltheta.com.
       | 
       | Got some buzz when i first announced it but things went cold
       | after that. I still get a few user signups occasionally. Need to
       | do some work on it but my mind is wandering off to other
       | projects.
       | 
       | Edit: lessons learned 1. I probably should have had a mobile
       | version of the webapp at launch. 2. Marketing is hard
        
       | syngrog66 wrote:
       | I once started a computer game company without first knowing I
       | could make games lots of people liked and would pay me for.
       | 
       | Which is to say, with the benefit of hindsight, I did not do
       | sufficient product-market discovery and validation upfront before
       | I went "all in" on it.
       | 
       | I/we got sales but it never came within even an order of
       | magnitude of how much FT engineering salary I was missing out on.
       | By some metrics it was a success but by net USD impact on me it
       | was a fail.
       | 
       | Was a great experience and I learned a ton though.
        
       | brightball wrote:
       | In 2003-2004 I was trying to start a software company to serve
       | public schools.
       | 
       | If I were making the pitch today it, you'd call it a tightly
       | integrated Schoology + Teachers Pay Teachers.
       | 
       | At the time, I was thinking in terms of a complete product to
       | make the entire public school system better from the lives of
       | teachers at the core. I should have separated the concept into
       | smaller MVPs and we would have beaten TPT to market by a couple
       | of years while having income to fund our other projects.
       | 
       | I'm happy to see that TPT has been able to find success though. I
       | think they fill a huge need and it's cool that they're using
       | Elixir now.
        
       | dharmaturtle wrote:
       | I tried to build StackOverflow for flashcards (i.e. spaced
       | repetition with collaboration as a first class feature.) After
       | working on it on nights/weekends for ~2 years, I realized my
       | architecture was shit. I started out with Blazor + F# + PostGres,
       | but eventually I realized that syncing offline client DBs to the
       | cloud was a very nontrivial problem. So I moved to event
       | sourcing. Turns out that's not much better - I started to write
       | my own IndexedDB wrapper, then said "you're a moron" and switched
       | to CouchDb/PouchDb/RxDB. I also wanted to support plugins. I
       | thought I figured that out with Blazor, but eventually I realized
       | that more powerful plugins would want to manipulate the DOM
       | directly. Blazor's virtual DOM kills that possibility. So, I'm
       | off the dotnet ecosystem (I am so, so sad to leave F#) and onto
       | Typescript + SolidJS. I would've gone ReScript but that's tightly
       | coupled to React which uses the VDom. Perhaps I should be using
       | Svelte - I'm not 100% on any of this new architecture yet. So my
       | project has not yet entirely failed... I just realized I spent ~2
       | years on the wrong architecture.
       | 
       | The carcass of my attempt in dotnet:
       | https://github.com/dharmaturtle/cardoverflow
        
         | maximp wrote:
         | Did you ever have any users? Or did the technical challenges
         | stop you short of shipping the product?
        
           | dharmaturtle wrote:
           | No users - no launch. I have _many_ conversations with
           | potential users though... I 'm 100% positive this is
           | something that people want. E.g. right now the way they solve
           | the problem of collaborating on flashcards is by using
           | _google sheets_ to collect errata on shared decks. https://ww
           | w.reddit.com/r/medicalschoolanki/comments/f0bj27/o... This
           | workflow involves manually checking the sheets link,
           | downloading it, converting it to the correct format,
           | importing it into your collection, and hope it doesn't
           | override/corrupt your own customizations to a particular
           | card. It's absolutely fucking nuts.
           | 
           | I'm 100% sure it (or something like it) is desperately needed
           | by the world. However, students aren't really well known for
           | paying for software, so this remains a nights/weekends thing.
        
             | quadrature wrote:
             | Can you launch without offline sync ?.
        
               | dharmaturtle wrote:
               | _Great_ question. I 've thought hard about this. I
               | originally built it to be online-first, thinking "you can
               | add offline support later". This is the version that's
               | demoed in the video on the Github - and is over a year
               | old at this point. I abandoned this for multiple reasons:
               | 
               | 1. Adding offline support is very nontrivial. It (may)
               | influence your choice of DB and your data schema. This is
               | a type of master-master replication, since the user is
               | the master of their data, and this is quite painful in
               | RDBMS-land. I'm avoiding having to migrate my schema to
               | support offline sync.
               | 
               | 2. There already exist solutions that are online-first.
               | E.g. Quizlet, mochi.cards, remnote. I find _all_ their
               | tools for collaboration lacking, despite being online-
               | first... which is surprising. They don 't even support
               | something as basic as commenting on a card. This blows my
               | mind. Imagine Github without issues/discussions/pull
               | requests.
               | 
               | 3. Users have repeatedly told me that they prefer
               | offline-first. This is probably due to them coming from
               | Anki - a popular open source offline-first program. Anki
               | is my real "competition" - not billion-dollar Quizlet.
        
               | knubie wrote:
               | Mochi is not online first, it is offline first.
        
         | redact207 wrote:
         | I feel your pain. I'm a .net guy who transitioned to typescript
         | 5 years ago.
         | 
         | If I may, could I suggest Firebase as something to consider? It
         | has automatic offline sync over indexdb, and you can subscribe
         | your app to data changes to sync all devices etc.
         | 
         | It takes about a day to get your head around how it works, and
         | given your use case you probably just need the Hosting,
         | Firestore + Auth modules.
         | 
         | I use it a lot now in my side projects and it has been life
         | changing in terms of taking away all of the boilerplate code
         | and letting my just write app code.
        
         | rustybolt wrote:
         | Not sure if it's intentional , but your post reads somewhat
         | like satire.
        
           | dharmaturtle wrote:
           | Not satire, just being blunt. What do you think I'm
           | satirizing? The magpie developer?
        
             | rustybolt wrote:
             | Yes, nothing wrong with learning new technologies but this
             | seems like using your side project as an excuse to learn
             | new technologies.
             | 
             | Also nothing wrong with that, but personally I like to
             | think more about architecture than about the particular
             | implementation.
        
               | dharmaturtle wrote:
               | Fair point. In my defense, people say you should pick the
               | tech-stack you're most familiar with:
               | https://news.ycombinator.com/item?id=29626371 Perhaps I'm
               | misusing the word architecture - I guess I really mean
               | tech-stack.
               | 
               | I'm most familiar with F#, so I went with that and Blazor
               | initially (to avoid learning JS). PostGres feels fairly
               | uncontroversial. Perhaps I magpied from there to event
               | sourcing - I still find it surprising that an indexdb-
               | eventsourcing-wrapper doesn't exist. I considered
               | ReScript given my F# background (the two share a similar
               | philosophy/syntax).
               | 
               | Now though, I'm trying to "pick the best tool for the
               | job" instead of "use what you know". AFAIK if you want
               | offline syncing, the best tool for the job is
               | CouchDb/PouchDb. If you want to avoid the VDom, Svelte or
               | SolidJS are the most popular options.
               | 
               | Please let me know if I'm mistaken - perhaps I'm too lost
               | in my own head.
        
       | xvilo wrote:
       | I had my own company in design and development. Too much
       | administration regarding everything and taxes. And thought I
       | could do it ALL by myself... (Administration, Development,
       | design, getting new customers, giving support etc)
       | 
       | Next time I would do this, I'll probably will pay someone to do
       | administration and taxes!
        
         | hermitcrab wrote:
         | >Next time I would do this, I'll probably will pay someone to
         | do administration and taxes!
         | 
         | Or marry them (works for me). ;0)
        
       | [deleted]
        
       | mfrye0 wrote:
       | I tried to start a language learning app that would use product
       | placement within lessons to make it free. The idea was to have VR
       | style real world lessons such as how to order a beer - "I'd like
       | a Heineken please".
       | 
       | I took it pretty far. My cofounder had a Phd in Computational
       | Linguistics, we had professors from U of M as advisors, I got us
       | into an accelerator, we built a working prototype, and I had
       | several big ad companies interested.
       | 
       | The problem was that Duolingo came out at the exact time. Then
       | due to our concept being immersive / media heavy, it required a
       | lot of funding to build a v1. Ultimately, investors didn't think
       | we'd be able to compete with Duolingo and we couldn't raise the
       | funding.
       | 
       | I started the company almost 10 years ago now.
       | 
       | Facebook page: https://www.facebook.com/SavvyLanguages/
        
         | suyash wrote:
         | nice, the VR space is incredibly hard to enter in an enterprise
         | setting coz you're not only selling software but probably bunch
         | of hardware devices that need to be maintained etc
        
       | muzani wrote:
       | Had several: last minute airline seat bidding app with an
       | interested airline. Fishing competition app with paying users.
       | Housing valuation app for a city council, with the actual city
       | council interested and opening up their API to us. The city
       | council also wanted a parking app and water billing app. A telco
       | requested a reloading app that was basically CRUD but offered 6
       | digits for a few days of work. There was a diet app with
       | thousands of monthly active users and hundreds of dollars in
       | monthly sales.
       | 
       | The failure reasons were all the same: business partners who sat
       | on money and did nothing.
       | 
       | These people were not incompetent. They've built companies
       | before. They own a Mercedes, BMW, or Mazda RX-8. They've
       | dedicated decades of their careers to building these connections.
       | I personally burned my credibility setting up some of these
       | meetings.
       | 
       | The problem was they didn't show up. Why didn't they show up?
       | 
       | "The poor and the middle class work for money. The rich have
       | money work for them."
       | 
       | Nobody is naturally too lazy to take money that's lying in front
       | of them. These people have been conditioned to think that work is
       | for fools. They love doing strategic shit like picking domain
       | names and researching target market. They'll never actually talk
       | to the target market though. One entrepreneur even hired a
       | "personal assistant" to do the talking, except the assistant was
       | incompetent and just pissed everyone off.
       | 
       | Laziness is fine. Arrogance is fine. But anyone with a contempt
       | for hard work will not get anywhere.
        
         | CASHforGOLD wrote:
        
         | eganist wrote:
         | > They own a Mercedes, BMW, or Mazda RX-8.
         | 
         | I'm not trying to be glib, but what quality of a person or
         | partner were you looking to assess with this measurement?
         | Asking because I've never thought to consider the car a person
         | drives as part of evaluating a potential partnership.
         | 
         | I guess what I'm trying to land on is how you encountered and
         | partnered with people who did as you described multiple times,
         | and I'm leaning towards the idea that you're looking for the
         | wrong indicators.
        
           | hatware wrote:
           | When I got to RX-8 I laughed heartily. Nice car != success
           | but the RX-8 isn't even that nice. It's quirky and
           | enthusiasts like it, that's it.
        
           | muzani wrote:
           | This probably means a lot less if you live in a developed
           | country. Malaysia probably has some of the most expensive
           | cars in the world. They're like student loans in the US.
           | People here get very emotional about them because they're
           | "necessary". You _can_ live without a car, but it limits your
           | opportunities by a lot. A car often takes 9 years to pay off,
           | the prices are artificially high thanks to bad government
           | policies, and it 'll roughly cost 1/3 the price of a house
           | for that period of time if you're frugal.
           | 
           | An RX-8 back when I knew the guy would cost about 25% of a
           | _good_ tech salary (senior big tech, or tech lead /CxO on a
           | smaller one), on a 9 year loan. It's not a family car. And
           | it's the cheaper of the three.
           | 
           | I bought my first car at 32, with a manager job, and that was
           | with quite a lot of arguments with my wife. It's a cheapish
           | MPV.
           | 
           | I have some emotional anchors to those cars. Partly because I
           | ride with them going to a client's office. Partly because
           | it's the last thing I see from them.
           | 
           | As for partnering with them, there's a longer story and every
           | story is different, but it's not car related. Most had proven
           | themselves to some extent. In some cases they had already had
           | the deal on the table, and just needed a prototype. And
           | somehow I went from prototype guy to only person who cared.
           | It's why I couldn't close some of those deals myself.
        
             | jmchuster wrote:
             | Yes, i think that cultural divide is what confused people.
             | In the US, those are cars that yuppies buy after their
             | first paycheck.
        
             | eganist wrote:
             | I learned a LOT from this reply. Thanks for your patience
             | in writing it out; it seems to mirror what I witnessed
             | elsewhere e.g Australia, and it's starkly different from
             | our situation in the US.
             | 
             | Given the context, I can't blame you for assigning
             | significance to a car.
             | 
             | What indicators are you looking for to avoid making the
             | partnerships you described?
        
               | muzani wrote:
               | We actually would buy cars in Australia as students and
               | ship it to Malaysia. Even with the weaker currency and
               | shipping costs, it was a good deal. That's how bad it is
               | in Malaysia. The long story was that Malaysia invested a
               | lot in car manufacturing to become a high tech industrial
               | country, which failed, so the gov taxed foreign cars and
               | stunted public transport.
               | 
               | I think the best model is personality + incentive. It's
               | probably worth a couple chapters to discuss. But
               | basically incentive is the time domain - can you
               | continually incentivize them on such a slope to act in
               | your interest?
               | 
               | Personality is what kind of incentive they expect. Some
               | people would lose their jobs for an affair. Some just
               | want to appear successful. I know a guy whose life was
               | changed by meditation, so he gave up his whole career and
               | traveled the world helping people with stress. Everyone
               | is a mix of things and place different weights on
               | different things.
               | 
               | So you want to model people and see that they align with
               | whatever your specific venture is. Someone suited to one
               | venture may not be suited for another. And there's a time
               | component too, so someone great 5 years ago may be
               | unsuitable now.
        
           | reactspa wrote:
           | I drive a 20 year old middle-class car. I drive it because
           | it's been reliable and fuel-efficient, and I have no reason
           | to replace it.
           | 
           | GP would judge me as financially unsuccessful and not pay me
           | any mind if I needed a problem solved.
           | 
           | GP has been played by these "mercedes having" people and GP's
           | own pre-conceived immature notions about status-signaling.
        
           | sangnoir wrote:
           | GP never suggested that the selection was based on the cars
           | they drive - what gave you that impression?
           | 
           | My own reading is that gp uses the cars are evidence of past
           | financial success
        
             | eganist wrote:
             | > GP never suggested that the selection was based on the
             | cars they drive - what gave you that impression?
             | 
             | You captured it well in your next sentence:
             | 
             | > My own reading is that gp uses the cars are evidence of
             | past financial success
        
             | muzani wrote:
             | Either financial success or irresponsibility.
        
         | fshr wrote:
         | Have you considered that you're a common denominator in your
         | half dozen examples? How could they all fail the same way with
         | different people to blame?
        
           | muzani wrote:
           | There are plenty of other experiments.
           | 
           | One failed because nobody wanted to fund it, right during a
           | crypto boom. It might be a bad idea too. Who knows? But
           | everyone moved on to better projects.
           | 
           | One failed because we tried to clone Blue Apron but local
           | logistics and payment infra wasn't mature enough.
           | 
           | One failed because of scope creep.
           | 
           | One failed because the CEO was bullshitting investors and
           | they pulled out. It may not be related but probably is.
           | 
           | Some failed because I was the lazy one who didn't feel good
           | about committing.
           | 
           | All of those did not fail from lack of hard work. But they're
           | less interesting. Laziness is the one I'm really pissed
           | about. It's also possible they'd fail later, but they did not
           | get that far.
           | 
           | There's successes too, but that's off topic.
        
         | jimhi wrote:
         | I've been burned a few times but realized how I need to vet and
         | communicate better before and while working with someone. I had
         | a chance to see a venture fail for reasons other than an
         | incompetent cofounder which was educational. And I had great
         | success in my most recent venture.
         | 
         | You listed at least 4 ventures this was the cause of. I hope
         | you have realized what you need to change as well.
        
       | getup8 wrote:
       | https://www.CocktailLove.com I built last year on my paternity
       | leave and haven't had significant time to work on it since. I
       | tried to monetize by selling Nick & Nora glasses on the site but
       | didn't know how to market it (or just no one wanted them).
       | 
       | It still gets a sign-up or so a week and 1.5k visitors a month
       | from Google but it's far from where I wanted it to be.
       | 
       | I think the biggest learning is that trying to work full time at
       | a new job (moved from FAANG to a scale up), raise a young kid,
       | maintain a relationship with your partner, workout occasionally,
       | and work on a side project all at the same time is near
       | impossible. At least for me :)
        
       | igeligel_dev wrote:
       | I had/have some projects:                 -
       | https://caseconverter.pro/app - was more experimentation than
       | anything else, paste a JSON and get converted keys       -
       | https://getworkrecognized.com - Could never reach market-fit with
       | that. Wanted to really focus on the employee sides with brag
       | documents but no employee will ever pay by themselves for such a
       | tool       - http://linkedium.com - was a LinkedIn Scheduling
       | tool, was just annoyed at some point with that. Might spin it up
       | again this year. So never launched
       | 
       | Might put them up for sell somewhere. Maybe someone is interested
       | to grow these or find product-market fit. But focusing on some
       | other ideas I have right now.
       | 
       | What I learnt: I am really bad at Marketing and Sales and have a
       | lot to learn there. Will focus on other target customers and
       | trying to niche down with the projects I am working on right now
       | and want to work on soon. Maybe finding someone who is good at it
       | and partnering up might be something to look into.
       | 
       | Also, SEO and content is working to generate traffic. If you can
       | convert the traffic it is a goldmine. The Google Search Console
       | for getworkrecognized looks promising honestly.
        
       | albert_e wrote:
       | I managed a project that built a ambitious (for an internal
       | project) collaboration portal integrating two enterprise
       | applications and customizing one of them for UI and Business
       | Process requirements.
       | 
       | My job was project management and functional validation.
       | 
       | But I dabbled in UI design and coding as a hobby. I flexed a bit.
       | 
       | I impressed the stakeholders with a good UI mockup. Tech team
       | said that level of UI customization is impossible. I delivered a
       | working prototype of customized site on the same platform. They
       | had to accept the requirements, grudgingly I imagine.
       | 
       | I had a small team to do testing. I went aggressive and did a lot
       | of testing myself. Tech team delivered a lot but did not have top
       | notch tech people who were invested. They did stuff like security
       | by obscurity and I called them out. I logged dozens and dozens of
       | bugs. Resulted in extended timelines.
       | 
       | I thought I was ensuring a robust product that everyone would be
       | proud of at launch. Tech team probably hated me. Product was
       | finally ready for UAT.
       | 
       | Client team had a reorg and leadership change. This project was
       | no longer a pet showcase project for new leadership. It was put
       | on back burner and then shelved. Never launched.
       | 
       | Didn't make any friends.
       | 
       | Lesson: Avoid big-bangs. Launch MVP and iterate. Make friends.
       | You don't have to be a Rockstar - aim for normal success.
        
       | hermitcrab wrote:
       | Here is a summary of 13 failed commercial software products. It
       | is from 2010, but a lot of the reasons for failure are just as
       | relevant today:
       | https://successfulsoftware.net/2010/05/27/learning-lessons-f...
        
       | Zigurd wrote:
       | Before Android became a success, I led the development of an
       | operating system with a JVM-based userland for VoIP devices:
       | http://d2tech.com/1-products/mcue.htm
       | 
       | It was designed to use multiple IP communications protocols and
       | to present a unified view of contacts' presence across all the
       | ways they could communicate.
        
         | Zigurd wrote:
         | I meant to post the archive.org link:
         | https://web.archive.org/web/20090217184935/http://d2tech.com...
        
       | ransom1538 wrote:
       | A doctor directory. Google black listed it after 30 days. No
       | reason provided.
       | 
       | https://www.opendoctor.io/
        
         | Rinum wrote:
         | Google sucks. I've also had projects blacklisted, adsense
         | banned, etc.
        
           | ehnto wrote:
           | That is a lesson learned indeed. I avoid any business models
           | that rely on Google's algorithmic blessing now, too many
           | horror stories and it doesn't really pass a risk sniff test
           | anyway.
        
       | frasermince wrote:
       | I worked on a language learning app for about a year. I wanted to
       | read the first Harry Potter in french and easily create
       | flashcards. I iterated early on based mostly on what I wanted to
       | see in the app instead of talking to people. I definitely should
       | have talked to people much more and much earlier. Also I didn't
       | have any other founders with product or design experience. In
       | retrospect I would have really benefited from other cofounders.
       | 
       | In addition to this such an app is very content driven and the
       | lack of being able to use anything other than public domain
       | content really limited me. It's still up in a semi working state
       | https://unchart.io. Personally it achieved my language learning
       | goal as I was able to read most of the first Harry Potter in
       | french so I will probably continue to add more features as a
       | personal project.
        
         | schnebbau wrote:
         | Early on it isn't wrong to let your own vision guide the
         | direction. Then introduce feedback loops once you have some
         | traction.
         | 
         | The iPhone wouldn't be where it is today if Steve let the focus
         | groups create v1.
        
       | gergejerzy wrote:
       | I've had a predictive maintenance startup. We managed to bring
       | value for local gas distribution company, for mining machines
       | provider and 100+ wind turbines owners. But in the end we needed
       | to let it go - mostly due to lack of focus, long sales funnel and
       | high costs of data scientists / software dev against to what
       | value PdM brings. We dreamed that it will be repetitive Saas, but
       | we always manages to implement a custom, hard to maintain thing.
        
       | anyfactor wrote:
       | Robintwits
       | 
       | Based on the Robinhood API, I attempted to merge Stocktwits API
       | to create hype stock trend analysis platform. I wanted to combine
       | both the buy side and hype side of these stocks into a very basic
       | analytics platform. After Robinhood shut down their unofficial
       | API my project was dead. Also Stocktwits are quite restrictive
       | with their API use now, I believe.
       | 
       | Lesson learned: Platform risk is an obvious threat to your
       | project. You can never go wrong by choosing freedom. Build
       | something from the ground up and if you are relying too much on
       | other people's product make sure you recoup investments fast as
       | possible.
        
         | Enginerrrd wrote:
         | Oh man, that sucks. That sounds like a reasonable, maybe even
         | pretty good idea compared to most on here. But you got really
         | unlucky I think.
        
           | anyfactor wrote:
           | haha thanks, friend. Appreciate it. I didn't get hit as hard
           | as Robintrack though. They essentially bought Robinhood's
           | unofficial API to public interest which essentially led
           | Robinhood to close that down.
        
       | anthuswilliams wrote:
       | I spent a few years trying to bootstrap an app for independent
       | pharmacies. The basic idea was a kanban board for patients whose
       | prescriptions were coming due for refills. Pharmacists would use
       | it to coordinate calls out to patients to proactively refill
       | their prescriptions a few days before they were due to run out.
       | This gave them time to fix insurance snafus, get renewals from
       | doctors, etc, and they could lower their inventory costs by only
       | stocking drugs when they knew patients would come to purchase
       | them. Moreover, most insurance companies are following Medicaid
       | in implementing a program where they rate pharmacies based on the
       | degree to which their patients are adherent to their prescribed
       | medications and use this rating to adjust how much they paid the
       | pharmacy for the drugs they issued. So the product also helped to
       | pharmacies improve this rating by ensuring patients picked up
       | their medications on time (which is the only means whereby these
       | agencies know if patients are adherent).
       | 
       | I could go on and on about the problems:
       | 
       | 1) I (and the two other programmers I was working with) had a
       | job. The pace at which we rolled out features and bugfixes was
       | glacial, even when customers were clamoring for them. And this
       | statement is just about improving the app; it doesn't even
       | consider the other tasks involved in running a business, on which
       | I was even less excited to spend effort.
       | 
       | 2) Pharmacy management software is a fragmented market, and
       | almost every player is impossible to integrate with. Since our
       | product didn't do the insurance, billing, inventory management,
       | etc. it meant we had to integrate with them. We started out by
       | telling people to run them side by side and manually make changes
       | to both our app and that of their vendor. Not a great pitch.
       | Looking back, I wish I'd invested in this from the get-go,
       | instead of trying to do it after building the app.
       | 
       | 3) The product required pharmacies to change their entire
       | workflow to even realize the benefits. Which is fine, but we sold
       | it as a software thing that worked magically, and didn't invest
       | at all in helping customers use it successfully.
       | 
       | 4) Our cofounders (pharmacists) were not interested in running a
       | SaaS company. They viewed the app as their strategic advantage in
       | their own pharmacy, and dragged their feet on the customer
       | outreach we hoped they would take ownership of. I felt like they
       | were actively working against me. This was the biggest issue, and
       | what caused me to finally decide to close it down. Someone else
       | in this thread made a statement of "I went from the prototype guy
       | to the only one who cared." and that statement really resonates
       | with me. In retrospect, I had the opportunity to structure the
       | deal as more of a product/customer one than a cofounder one, and
       | I wish I had been smarter about that.
       | 
       | I still think it was a great idea, and we built a slick app. I
       | just failed on the sales and customer outreach side of the
       | business. The app still exists in a zombie state, and a few
       | customers still use and pay for it. I haven't done anything on it
       | other than renew SSL certs since 2019.
        
       | kerogerokero wrote:
       | Mine is rather unconventional.
       | 
       | Started a side project (https://javfilms.com) that aggregates
       | popular Japanese adult videos (NSFW site by the way).
       | 
       | It didn't fail, but it never picked up to a substantial point.
        
         | ehnto wrote:
         | Might want to put NSFW before the link, I'd already clicked on
         | it before reading the warning. No harm to me though, I'm at
         | home.
        
       | silexia wrote:
       | Testedrecruits.com - I built a recruiting software in-house that
       | has helped me hire hundreds of people. I tried to turn it into a
       | software as a service and never got anywhere and never got
       | anywhere.
       | 
       | RomyLMS.com - same thing here, I built training software that I
       | use to run University level courses for my employees. Employees.
       | I converted it to software as a service, and no one used it.
       | 
       | My lesson from both is that if you are not going to be putting
       | full-time marketing and sales effort into a software as a
       | service, you'll have a very hard time beating established
       | competitors.
       | 
       | I think that the software as a service area now has started to
       | become saturated as people view it as easy money. I think the
       | true easy money right now is actually in the construction trades
       | and manufacturing. Building skills in each of those areas will
       | reap long-term rewards for those who do so.
        
       | nscalf wrote:
       | I don't have a site to point to anymore, but me and some
       | cofounders built out a physical therapy vertical saas (patient
       | management + mobile patient portal).
       | 
       | The issue: many PTs are VERY analog--sheets of papers with
       | exercise, very few touch points, no data collection, etc.
       | 
       | The solution: modern patient management system for doctors, a
       | mobile app that will remind you to do your prescribed exercises,
       | track your response, have reminder videos so you're doing
       | everything right, and feed difficulty levels, etc to the doctor
       | in real time to monitor recovery.
       | 
       | The problem: selling to doctors is hard. Replacing their entire
       | day to day interface for their whole staff is a giant barrier to
       | pass. Many patient management systems bundle in handling
       | insurance, so his ended up being a "solve everything, then we'll
       | talk" type of system.
       | 
       | What I've learned: you need to make sure you're MVP is ACTUALLY
       | viable. We talked to a lot of PTs, and they were interested but
       | not forthcoming with exactly what they would need to switch--
       | still not sure how to pry out that info. Vertical saas is a
       | double edged sword: the customers are bigger and stickier, but
       | the sales process is slower and harder. Doubly so if you are
       | trying to dethrone other deeply ingrained saas businesses from
       | day one. A better approach likely would have been an extension to
       | improve existing ones, then our own system.
        
         | skrtskrt wrote:
         | Did you know much about the PT field beforehand?
         | 
         | It seems to me that really successful entrepreneurship requires
         | enough time in that field to really understand the rough edges
         | of the domain, but not so much time in the field that you
         | actually start to accept the existing solutions as "good
         | enough" in a sort of stockholm syndrome.
         | 
         | You need to be an expert with a beginner's mind, which is
         | extremely difficult.
        
         | mtlynch wrote:
         | I know another indie founder I believe is working in this
         | space. Their app is called Rehabit:
         | 
         | https://rehabit.co.za/
         | 
         | They've been building it in public for the past year, but I
         | haven't seen updates for a few weeks:
         | 
         | http://whatgotdone.com/michaelcampbell/2021-11-05
        
         | jbmsf wrote:
         | My spouse is a PT and hates her software. I get the sense that
         | she also has an above average appreciation for the needs of the
         | admin staff. They quote literally make the difference between a
         | good day and a bad one by the choices they make around
         | scheduling.
         | 
         | The problem is that she works for a large chain and the people
         | with purchasing power are not clinicians.
        
         | bendergarcia wrote:
         | Do you think offering some kind of onboarding/deployment
         | service would have helped? Helping them migrate all their data
         | and workflows into this new tool?
        
           | nscalf wrote:
           | It likely would have helped on the margin, but honestly it
           | seemed like we were selling a much better experience to
           | patients, and only marginally better experience to doctors.
           | We really needed to nail the doctor experience, but there is
           | some nuance there. Generally, PTs have front office people
           | who spend their day in these tools, while doctors have fairly
           | limited exposure. The shortcomings of the existing tools
           | aren't as obvious to them.
           | 
           | One thing was completely clear---this was not as close to
           | product market fit as we expected it to be, so we decided to
           | back away from the project instead of raising money and
           | doubling down on trying to force a solution to a problem that
           | wasn't very important to our direct customers. In other
           | fields, tools that affect our customers customers are very
           | successful IF that drives more sales, or can affect the
           | bottom line in some way. Physical Therapy is less of a sales
           | business and more of a referrals business (from other docs),
           | so we didn't have much impact. If anything, we may have
           | prevented business by increasing exercise adherence and
           | improving outcomes, therefore cutting "recurring business"
           | (decreasing the amount of visits/injury, or the overall
           | amount of recurring injuries).
        
             | scyzoryk_xyz wrote:
             | " In other fields, tools that affect our customers
             | customers are very successful IF that drives more sales, or
             | can affect the bottom line in some way."
             | 
             | Very insightful - whatever solution you have must actually
             | drive enough $ for someone to _really_ want to give it a
             | try. Which is a huge ask if someone's business isn't really
             | tech oriented and they don't really believe the
             | optimization is worth breaking through existing ways of
             | doing things.
        
       | davidmurdoch wrote:
       | Spent about $200000 on developing a real-time massive multiplayer
       | online strategy game just to run out of money then fail our
       | Kickstarter:
       | https://www.kickstarter.com/projects/breadboard/terra-mango-...
       | 
       | We already had 4000+ people sign up to play once it hit beta, and
       | even had local news cover us:
       | https://www.fox35orlando.com/news/terra-mango-could-be-the-n...
       | 
       | We vastly underestimated our ability to market the game and to
       | influence people, even our own friends.
       | 
       | We should have shipped a somewhat slow and buggy beta version to
       | those 4000 people who signed up to beta test.
       | 
       | Don't let perfectionism get in the way of shipping.
       | 
       | Or maybe we just had a bad idea
        
         | mysterydip wrote:
         | "perfect is the enemy of good enough" I learned a few years
         | ago. Thanks for sharing, this is really interesting as I'm
         | working a multiplayer project right now. What was your
         | marketing budget like? How did you get those 4000 people? Do
         | you have a postmortem or dev log from the time?
        
           | davidmurdoch wrote:
           | To get the list of people: We went to a lot of indie
           | meetups/presentations, posted all over Reddit at every
           | opportunity (got on the front page of many gaming subreddits
           | a bunch of times), constantly spammed our friends (there were
           | 5 of us working on it), got involved with faculty and
           | students at Full Sail University, anything we could. We were
           | all very passionate about it and it pretty much consumed
           | every waking hour of our lives; I even refinanced my home to
           | pay for development.
           | 
           | It was an incredibly fun endeavor... until it wasn't. Haha.
           | 
           | We never did a post mortem because it didn't actually end...
           | It just fizzled out (it did end some friendships though). I
           | (lead dev and co-founder) left the project and my ownership
           | share (after the Kickstarter failed) to the other partners; .
           | They then tried to find someone to either buy or invest in
           | the development of the project for a few years. I only got
           | notice that they finally stopped paying the server bill a
           | week or so ago.
           | 
           | Good luck on your game endeavors!
        
           | marcos100 wrote:
           | The problem is knowing what is "good enough". It comes with
           | experience and, if you're doing something new to you, I think
           | it's hard to assess.
           | 
           | You may probably tell what went in hindsight, but even then,
           | it's just one if in the lifetime of the project.
           | 
           | "Oh, we could've released when x was done". Maybe, but maybe
           | not too.
        
           | harel wrote:
           | I've seen enough failures exactly because "Perfect was the
           | enemy of Good enough". It's a good mantra.
        
             | typon wrote:
             | What about underpromise and overdeliver?
        
               | harel wrote:
               | What about it? Nobody ever complained if they were over
               | delivered did they?
        
               | hutzlibu wrote:
               | But in a world where hype is the standard, you will
               | likely just get ignored, if you do not hype, but
               | undersell your product.
        
         | kingcharles wrote:
         | > Don't let perfectionism get in the way of shipping.
         | 
         | I see this a lot. I wonder if a lot of creatives have obsessive
         | personalities that cause us to want to fiddle endlessly with
         | something before we release it?
        
         | AQuantized wrote:
         | Can I ask where the capital came from? Did you all pool
         | together to fund it? It's a lot of dedication for something
         | that sadly didn't ship.
        
           | davidmurdoch wrote:
           | Most was provided by a single investor, about $40k each was
           | provided by myself and one other. Software developers are
           | expensive
        
         | jwfriese wrote:
         | You say that your team should have had the willingness to ship
         | a flawed product sooner, and that maybe that would have changed
         | your fortunes.
         | 
         | If you're ok with sharing, I'd be interested in learning more
         | about why you believe that. Did you hear that from former beta
         | customers later on down the line? Is it an intuition you have
         | from your reflections on the period?
         | 
         | Also, what brand of "perfectionism" are were talking about
         | here? Chasing down minor performance boosts? Gold-plating
         | existing features?
        
           | davidmurdoch wrote:
           | The way I worded it was weird... we never shipped to beta,
           | despite having 4000+ people sign up to be beta testers. We
           | only shipped a "closed beta" (you had to ask one of the devs
           | personally to let you in) to people in our own city. It was a
           | location-based game (like Pokemon go), so there has to be a
           | bunch of people in the area if your actually wanted to do
           | anything fun.
           | 
           | Regarding perfectionism: the game was very rough around the
           | edges in regards to in-game assets. Performance was also a
           | concern, both on the device and the back-end. The device
           | could slow to 1-2 FPS if there were enough assets (100s of
           | troops firing at once - which was easy to do with a few
           | friends playing together at once) animating at once. The
           | server would slow to 4s+ response times if there was enough
           | activity in a single geographic area.
           | 
           | I was okay with shipping with these issues, but the other
           | partners weren't.
        
             | hutzlibu wrote:
             | "I was okay with shipping with these issues, but the other
             | partners weren't."
             | 
             | Maybe on a different timeline, you would have regretted
             | shipping too early - because first impression matters, too
             | and many people who walk away, after the first try will not
             | come back for second try.
             | 
             | The trick is, to find the right time.
        
               | davidmurdoch wrote:
               | Sure, hindsight is 20/20. Really though, we probably
               | would have failed either way, mostly because we didn't
               | know the right people.
        
               | hutzlibu wrote:
               | "Really though, we probably would have failed either way,
               | mostly because we didn't know the right people."
               | 
               | Maybe, but from the little I read, it seems like it might
               | have been more the technical challenges (performance) too
               | hard to overcome with the given ressources/target
               | hardware.
        
         | suyash wrote:
         | thanks for sharing this, very important lesson indeed!
        
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