[HN Gopher] More than you want to know about gift cards
       ___________________________________________________________________
        
       More than you want to know about gift cards
        
       Author : smitop
       Score  : 113 points
       Date   : 2021-12-13 18:04 UTC (4 hours ago)
        
 (HTM) web link (bam.kalzumeus.com)
 (TXT) w3m dump (bam.kalzumeus.com)
        
       | pezzana wrote:
       | > Personal financial columnists and comedians do not understand
       | the jobs that gift cards do. They are not cash-but-worse-in-
       | every-way. Closed loop cards allow a giver to personalize a gift
       | to the recipient. A Barnes and Noble gift card to a favorite
       | niece tells that niece that you remember she is a reader, unlike
       | those uncreative family members who would just give her cash.
       | 
       | The article doesn't actually explain the job being done by gift
       | cards. The job is the one the giver is expected to perform: the
       | ritual of gift giving. The gift card is hired by the giver for
       | that job. But how did the giver get this job?
       | 
       | Far more interesting than the mechanics of gift card management
       | would be an exploration of this ritual. Where does it come from,
       | and why has it morphed into the economically-essential activity
       | that the former religious holiday of Christmas has become? Are
       | gift cards the last stop before the holiday returns to its roots,
       | or will the next phase become even less recognizable?
        
         | oneoff786 wrote:
         | Gift giving on Christmas is derived from the wise men bringing
         | gifts to the birth of jesus, and likely to earlier pagan
         | rituals that predate Christmas. It is extremely unlikely that
         | Christmas reverts to a banal religious thing. People like
         | Christmas. Some countries, like Japan, have culturally
         | assimilated it, without any of the religious tie ins.
        
         | spekcular wrote:
         | The job being done by gift cards is transferring money to your
         | relatives with some protection against them spending it on
         | drugs.
         | 
         | (Source: a relative who used to give me gift cards.)
        
           | brewdad wrote:
           | Given all the gift card scams on the internet, I would think
           | it would be pretty straightforward to convert a gift card
           | into drugs but at a net loss in value.
        
         | r00fus wrote:
         | I bet you more money is exchanged on Lunar New Year Day than
         | Christmas. It is significant beyond cultures to have a day of
         | gift giving.
        
         | mc32 wrote:
         | The one advantage of cash and cash equivalents (open loop) over
         | closed loop is that the recipient can decide what they want to
         | spend their money on. Maybe I have enough books for now but do
         | need a pair of shoes.
        
           | pavel_lishin wrote:
           | Or maybe your niece is boycotting B&N for some reason, or
           | knows a much better, cheaper bookstore to shop at.
        
             | handrous wrote:
             | One thing that drives me nuts, when I give in and produce a
             | list of stuff I'd kinda sorta like for the various
             | relatives requesting such and, inevitably, most of it's
             | just books, is that _no one_ will buy them used. I tell
             | them to, over and over, but they won 't do it. I'd rather
             | receive the same number of books and know they spent less
             | on them. Or 3x as many books for the same money. But no.
             | They just won't do it.
             | 
             | Then again, I think toys should be removed from their store
             | packaging before being wrapped, but I always lose that
             | struggle, too. People seem really stuck on only giving
             | visibly-new things. I suspect there's some Fussellian
             | class-analysis to be done on that behavior.
        
         | queuebert wrote:
         | The next step would be buying religious benefits directly. I
         | don't know, say, "indulgences", that one could purchase
         | directly from a church. Cut out the middle men.
         | 
         | /s
        
         | pavel_lishin wrote:
         | > _Closed loop cards allow a giver to personalize a gift to the
         | recipient._
         | 
         | So does a quick note written inside a card with some cash in
         | it.
         | 
         | A gift card is only better than cash when the giver can't or
         | doesn't want to take the time to personalize a gift.
        
         | snarf21 wrote:
         | Gift cards are about signaling. People are very brand loyal.
         | Cash isn't brand loyal despite its flexibility. Cash and a card
         | to say "buy books" _feels_ less personal than a B &N card for
         | some reason. There is the other part where the gift card is
         | reserved money. Cash gets put into a pocket and spent on gas. A
         | gift card is reserved and people feel anticipation of what they
         | could go buy on their next trip. There is also the open moment
         | when people feel like "Target gift card, I love Target!!!"
         | 
         | Also, do you mean the religious holiday that the church moved
         | to the winter solstice because they couldn't get people to stop
         | celebrating the solstice? Also, in the bible story of Christ,
         | gift giving is the primary plot. A gift from God to save the
         | sinners. You also have the Magi who travel far to bring gifts
         | for Jesus. Gift giving is different than all-consuming
         | commercialism and that has a bigger cause in our advertising
         | controlled economy.
        
           | adrianmonk wrote:
           | > _reserved money_
           | 
           | Right, which can make it function a "real" gift because one
           | type of gift is the thing that the recipient wouldn't splurge
           | on for themselves.
           | 
           | Maybe they'd enjoy a meal at a fancy restaurant but they're
           | also frugal and wouldn't actually go. A gift card to the
           | fancy restaurant means they'll probably go there and treat
           | themselves courtesy of you.
        
           | Symbiote wrote:
           | > A gift card is reserved and people feel anticipation of
           | what they could go buy on their next trip.
           | 
           | Growing up in England, my aunt occasionally managed this with
           | cash.
           | 
           | She would give me _Scottish_ banknotes at Christmas, which
           | look different, but can be spent without much difficulty
           | almost anywhere in Britain.
           | 
           | (The aunt lives in England, so acquiring the Scottish
           | banknotes probably took some effort.)
        
             | madcaptenor wrote:
             | The US equivalent of this, I think, would be giving two-
             | dollar bills. They exist and are legal tender but are
             | rarely seen.
        
         | sumtechguy wrote:
         | Some of my family has reverted to just Christmas greeting
         | cards. We were basically exchanging some amount of equal value
         | cards. We decided to just skip that and get together and have a
         | bit of food and company. For other parts of my family getting
         | together and opening presents is part of the get together and
         | has been a tradition in our family for 50+ years. We open our
         | presents and then have a huge paper wad fight. It is kind of
         | fun and trying to tailor the present to the person can be fun.
         | But yeah if you are down to just exchanging gift cards. Just
         | skip that part.
        
       | airstrike wrote:
       | Conversely, here's really "All you need to know about gift
       | cards": think about the interest being generated from all that
       | cash sitting idle on some issuer's account while the recipient of
       | your gift card decides how to spend their money.
       | 
       |  _> Most retailers do not have sufficient gift card liabilities
       | and do not have sufficiently sophisticated treasury teams to make
       | a meaningful amount of income off an investment portfolio._
       | 
       | This assumes that the retailer is the one holding the cash and
       | not the issuer of the card. I'm by no means an expert in the
       | industry but IIRC there's a whole lot more that goes into this
       | than the author implies.
       | 
       |  _> Also, they have a much better option. Unlike insurers, who
       | must maintain reserves by regulation, most businesses issuing
       | closed loop gift cards are not required to maintain reserves.
       | They can simply use the cash as a source of working capital for
       | the business, similar to other sources of working capital, except
       | substantially free. Even in a capital-drenched economy, it is
       | tough to beat free._
       | 
       | Agreed, except it would be much better for it to be either me or
       | my recipient who benefits from said "free money".
        
         | jldugger wrote:
         | > it would be much better for it to be either me or my
         | recipient who benefits
         | 
         | Better for whom?
        
           | airstrike wrote:
           | Better for me or my recipient...?
        
             | jldugger wrote:
             | So only two of the three interested parties then ;)
        
         | brewdad wrote:
         | My brother gifts us AmEx gift cards every year. I think he gets
         | them at a discount so it does allow his gifting budget to go
         | further but they are a pain in a-- to use. Unlike a store gift
         | card, they are almost impossible to stack with other payment
         | methods (at least online). Additionally, the test charges a
         | store does to ensure the card is valid places a hold on some of
         | the funds of the card (typically a dollar) making it virtually
         | impossible to use all of the funds on the card. Typically, I
         | end up adding them to my Amazon payment methods and buying an
         | Amazon gift balance to myself and toss the remaining $1 of
         | value in the trash.
         | 
         | I also end up "buying" the gift cards from my wife and son
         | since I'm the only one with the patience to deal with them, so
         | at least we get most of the value off of them rather than
         | letting them expire. It's now 12 days until Xmas and I finally
         | spent us down to only $11 left from last year's cards.
        
           | Symbiote wrote:
           | Wouldn't it be easiest to use the money for routine spending,
           | perhaps somewhere where splitting a bill is normal?
           | 
           | For example, next time you take the family to a restaurant.
           | "Could you put $50 on this card please, and the rest on this
           | one."
        
       | tiffanyh wrote:
       | > " _Open-loop_ gift cards are issued under the aegis of a
       | payments network, like Visa or American Express "
       | 
       | It's ironic that Amex is used as an example given that they are a
       | closed-loop _network_.
        
         | fragmede wrote:
         | I can spend an Amex card at any retailer that takes amex, vs my
         | Best Buy gift card is only usable at Best Buy. In what way is
         | Amex a closed-loop network?
        
           | tiffanyh wrote:
           | When it comes to the _network_ , a closed-loop network refers
           | to the fact that the network operator is also the issuing
           | bank (e.g. Amex, Discover). Open loop networks, the network
           | operator is not the issuing bank (e.g. Visa, Mastercard).
           | 
           | Patio11 is correct in that from a gift card usage
           | perspective, Amex is open loop. But I'm just pointing out
           | that from a network perspective, they are not.
        
       | dwighttk wrote:
       | > it's very tempting for a payments geek to wax laconic about...
       | 
       | That's a novel use of laconic to me. Maybe he meant lyrical?
        
         | jrochkind1 wrote:
         | indeed, it's kind of an oxymoron!
        
       | throwaway413 wrote:
       | Idea: "unlocked" public bitcoin wallets with autogenerated key
       | pairs that can be given to someone without them needing a pre-
       | existing wallet.
       | 
       | 1) transactions are instant and free, ie giving over physical
       | ownership of a pub/private key pair (this could be done via scan
       | of a QR code)
       | 
       | 2) no prior onboarding necessary (avoids the repeated question
       | "do you have this wallet/app?")
       | 
       | Before, if I didn't have cash, to tip a valet I'd have to ask
       | them "do you have Zelle or Venmo?", then I'd get their details,
       | then send them money. Here, I could just pull out my wallet,
       | create a new wallet with the specific amount, show them the QR
       | code and say "scan this and it's yours".
       | 
       | Basically bitcoin gift cards without the store-specific lock-in.
        
         | mattnewton wrote:
         | Wouldn't your valet example be even easier with venmo? Or is it
         | because the money has a QR code instead of the account - that
         | could easily be done with venmo, but isn't, it's true. With
         | crypto I worry about the transaction costs dwarfing the utility
         | of something like this. Without a central exchange avoiding
         | fees for the tiny movement of crypto, you'd lose too much in
         | transaction costs when setting up a new wallet to give away.
         | But if you have a central exchange running it anyways why not
         | just expose this UX over an existing cnetralized payment system
         | like venmo?
        
           | throwaway413 wrote:
           | With Venmo, I still need to ask for their username. A two way
           | transfer of information still has to occur. Same with current
           | wallet-to-wallet transactions. Even if we are in the same
           | app, I need to know your wallet username or address to send
           | you money.
           | 
           | With cash, you can leave a tip in a tip jar, with no "end
           | destination wallet" if you will.
           | 
           | This would aim to solve that issue. The key pair would be
           | contained in whatever the handoff mechanism is (QR code?) so
           | that only a one-way information transfer needs to occur, ie
           | giving someone the QR code or handing them a gift card
           | representation of it. The funds would be locked up in this
           | handoff state until that person were to transfer the funds
           | off or claim ownership another way.
           | 
           | As for the fees, I covered this in my other comment, but
           | basically there would be no on-chain transaction. The funds
           | would never switch wallets.
        
             | mattnewton wrote:
             | With venmo you can just scan their account QR code to send
             | them money, which is easily accessible in the app. I even
             | have a card from them with my qr code printed on it. It
             | requires them to have an account, but this seems no more
             | onerous than understanding how to spend the new wallet you
             | just got the keys to.
             | 
             | When you create the wallet, and put money in it however,
             | there have to be fees right? I understand transferring the
             | wallet is not going to cost anything because you are just
             | sharing a private key, but you still have to fill the
             | wallet. And now the recipient also has to move the money
             | out of the wallet on the blockchain to use it, paying
             | transaction fees. (Worse, they have to do so before you do,
             | since you made the wallet you still have the private key!
             | This needs another centralized service to prevent you from
             | spending money you tipped)
             | 
             | I think the crypto angle is a red herring, what is really
             | important to your idea is the QR-code flow that doesn't
             | require the recipient to have done any setup. That's a good
             | idea.
        
               | throwaway413 wrote:
               | > you can just scan their QR code
               | 
               | You still have to ask them if they have Venmo, ask them
               | for their QR code, scan it, create the transaction, and
               | then send it, and then make sure you sent it to the right
               | person.
               | 
               | The loading wallet/unloading wallet concern is definitely
               | warranted. I'd imagine that this would have to become a
               | new special type of wallet, that the private keys are
               | never accessible to the end-user. You could verify funds
               | in the wallet per the blockchain as normal etc but the
               | administrative account permissions would have to be
               | abstracted to a more centralized system of control
               | unfortunately.
               | 
               | If you spent the funds directly from these temp/"cash"
               | wallets, you wouldn't need to pay fees on the way out
               | either, right. Furthermore, if you could pay directly
               | with these types of cash wallets, businesses could just
               | utilize the direct transfer themselves and never cash
               | them out when customers use them to purchase from them.
        
               | mattnewton wrote:
               | Right, what you have described requires a central
               | authority to 1) manage access to the funds (instead of
               | trusting the tipper not to spend the funds he gave the
               | tippee), and 2) avoid blockchain overhead by spending
               | from accounts directly. Double spending then is prevented
               | by trust in the central authority in both cases. The only
               | useful part of the crypto currency left is the account-
               | less nature of it, which can be done off the blockchain
               | (has to be really here per number 2).
               | 
               | It's a UX problem in the payments space, which is not
               | really a problem crypto helps with is my point.
               | Definitely see the problem, just don't see the crypto
               | angle.
        
               | throwaway413 wrote:
               | Well said, I agree with that, although I do think there
               | is a difference between trusting a central authority to
               | maintain an opaque system vs merely being a regulatory
               | figure maintaining a transparent system. If that's even
               | possible :)
               | 
               | We are currently still trusting places like Coinbase as
               | much as we would need to already, to implement this sort
               | of system. Why? Because you're right - it's a current UX
               | problem of payments, not something crypto inherently
               | solves.
        
         | gbaygon wrote:
         | check opendime: https://opendime.com
        
           | throwaway413 wrote:
           | Bingo! Thanks for sharing
        
         | agentdrtran wrote:
         | transactions are very much not free when paying with bitcoin,
         | and this has been tried in a few forms already but none have
         | been successful. how can they spend what you give them? are you
         | going to sit there and explain bitcoin to the waiter?
        
           | throwaway413 wrote:
           | Let me clarify. Yes, you have to pay transaction fees when
           | transferring money on the blockchain.
           | 
           | I am proposing that no transaction would occur. Just like
           | when you hand cash to someone, no external transfer needs to
           | take place. You would essentially be giving them full access
           | to said wallet, and giving up ownership. No transaction would
           | need to be recorded to the blockchain because no actual
           | wallet transfer would take place. Only the immediate physical
           | ownership of the keys which could happen offline, instantly,
           | etc.
           | 
           | The rest of your questions are not answered so easily, and
           | agreed, this still doesn't answer the issue of onboarding to
           | crypto in general. What it does solve though is the necessary
           | onboarding to creating a wallet and understanding how to
           | receive bitcoin. No one needs to "understand" how to receive
           | cash. You stick your hand out and receive it. Should be just
           | as easy as that with bitcoin.
        
       | wodenokoto wrote:
       | > employers to offer a gym stipend instead of the equivalent
       | amount of salary
       | 
       | Isn't that partly tax benefit and partly the hope that steering
       | employees to better health, results in better employees? E.g.,
       | for 20usd I can give them 16usd cash after taxes (or whatever) or
       | 20usd worth of gym membership AND I'd rather my employee exercise
       | than spend money on candy.
       | 
       | > A Barnes and Noble gift card to a favorite niece tells that
       | niece that you remember she is a reader, unlike those uncreative
       | family members who would just give her cash.
       | 
       | My first thought was, as others have mentioned too, "buy a card
       | and give cash", but the thoughtful card costs money, so the
       | recipient pays through poor convenience for the cost of the paper
       | card, instead of the giver spending money on the thoughtful
       | presentation.
        
         | junar wrote:
         | At least in the US, the gym has to be exclusive to employees
         | and their families to qualify for a tax benefit.
         | 
         | > You can exclude the value of an employee's use of an on-
         | premises gym or other athletic facility you operate from an
         | employee's wages if substantially all use of the facility
         | during the calendar year is by your employees, their spouses,
         | and their dependent children. For this purpose, an employee's
         | dependent child is a child or stepchild who is the employee's
         | dependent or who, if both parents are deceased, hasn't attained
         | the age of 25. The exclusion doesn't apply to any athletic
         | facility if access to the facility is made available to the
         | general public through the sale of memberships, the rental of
         | the facility, or a similar arrangement.
         | 
         | https://www.irs.gov/publications/p15b#en_US_2021_publink1000...
        
         | Cerium wrote:
         | The company gets not just better employees, but marginally
         | cheaper ones. Healthier employees reduce health insurance
         | premiums for corporate group plans.
        
         | [deleted]
        
       | winternett wrote:
       | I still don't understand why it faux-pas to just put cash in a
       | nice card...
       | 
       | I just do it anyway. It's a more universal gift card without fees
       | and expiration dates...
       | 
       | Anyone who tries to put me down for doing so will simply not be
       | receiving a gift from me next year... Screw stressful stores.
       | plastic cards, and standing in line, my method is much more
       | "green"... :P
        
         | LouisSayers wrote:
         | If you're poor then it's definitely appreciated. If you've got
         | money then it's nice, but doesn't have the same effect.
        
         | lhorie wrote:
         | In chinese culture, it's a pretty normal thing to give red
         | envelopes with cash inside[0]
         | 
         | [0] https://en.wikipedia.org/wiki/Red_envelope
        
           | dlhavema wrote:
           | I get those from my boss every year. pretty cool tradition.
        
           | mikepurvis wrote:
           | Those are a family thing, though. Other than at my wedding,
           | I've only ever received a straight cash gift from family
           | members (eg, grandparents).
        
             | AussieWog93 wrote:
             | Every Chinese kid gets these during the New Year
             | celebrations. It's not a family thing so much as it's
             | cultural.
        
               | mikepurvis wrote:
               | But mostly within families, right? Admittedly I don't
               | have any first hand exposure to these customs, but are
               | red envelopes being given at work parties or between
               | adult friends? The Wikipedia article cited in this thread
               | is a bit vague on this:
               | 
               | "Red envelopes are gifts presented at social and family
               | gatherings such as weddings or holidays such as Chinese
               | New Year. The red color of the envelope symbolizes good
               | luck and is a symbol to ward off evil spirits. It is also
               | gifted when a person is visiting as a gesture of kindness
               | for visiting. The act of requesting red packets is
               | normally called tao hongbao or yao lishi, and in the
               | south of China, dou li shi. Red envelopes are usually
               | given out to the younger generation who are normally
               | still in school or unemployed."
               | 
               | I loved Sacred Economics and I'm all about figuring out
               | how to reintegrate potlatching and other gift economy
               | ideas into the western world. We desperately need
               | mechanisms other than inheritance for transferring wealth
               | to the younger generations. So I'd love to hear that
               | these practices _are_ occurring outside extended
               | families, but that 's not been my impression.
        
         | stronglikedan wrote:
         | I'm with you. Cash for adults. Toys for kids. If it discourages
         | anyone from giving me a gift in the future, that's all the
         | better. I like give _giving_ , not gift _exchanging_.
        
         | mavhc wrote:
         | https://jeremyperson.com/2009/12/25/dilbert-christmas-gifts
         | 
         | I'm terrible at gifts, but I'd never give cash/gift cards (cash
         | that expires and you can only spend in one shop)
         | 
         | The point of a gift is to show that you understand your
         | friend/family member and have spent your own time to try to
         | make them happy
        
           | geek_at wrote:
           | I agree to an extent but if you know somebody is saving up
           | for something (eg. niece saving up for a gaming pc) then it's
           | a great gift to bring them closer to their goal.
           | 
           | For a co-worker you should probably think a bit harder
        
             | mavhc wrote:
             | If they ask for cash, fair enough
        
         | cm2012 wrote:
         | "Every year I give Leslie the same present I give everyone. A
         | crisp twenty dollar bill..."
        
         | cmckn wrote:
         | I don't think it is, at least not in my family. Cash is no more
         | of a faux pas than a gift card, at least. I happen to think
         | either is a pretty lame gift. Instead of a gift card to LUSH,
         | for example, just buy me a bath bomb or whatever. Maybe I won't
         | like the scent you choose, maybe I'll love it--that's the
         | nature of receiving a gift. Besides, gift cards are rarely
         | enough to cover an actual purchase with taxes and etc added, so
         | they often end up forcing the recipient to spend some of their
         | own money (or they gather dust until they expire).
         | 
         | I know some people are "hard to buy for" but this might be an
         | indication that you shouldn't be giving them a gift. If you
         | don't know them well enough to have a gift idea, or don't feel
         | comfortable asking for ideas, are you really obligated to get
         | them something?
        
           | lostcolony wrote:
           | My wife did something amazing this year that I think is
           | relevant here. She had a baby shower to go to. She didn't
           | know what to get the mother to be.
           | 
           | So she bought an Amazon gift card. And then she created a
           | wishlist of items she thought the mother might need, doing
           | the research to find reputable brands, unique solutions to
           | problems, "best mom gadgets", etc (such as the pacifier that
           | you can put liquids into; it lets you get liquid medicines
           | into the baby, like cough syrup, without stress). She sent
           | the gift card, and the link to the wishlist with an
           | explanation.
           | 
           | It was both a pragmatic and thoughtful approach, without the
           | risk of buying something she already had, or didn't need or
           | want.
        
           | winternett wrote:
           | Pro Tip: Cracker Barrel Country stores are great... They have
           | tons of low-cost and quite universally likeable throw-away
           | nick-nacks that you can pick up and keep in a closet of your
           | house until an awkward "I don't know what to get this person"
           | situation comes up. :P
        
             | [deleted]
        
             | smokey_the_bear wrote:
             | I don't like getting Knickknacks, but my favorite kitchen
             | accessories make good gifts for many people. Instant read
             | thermometers, silicone oven mits, etc
        
           | Broken_Hippo wrote:
           | Someone being "hard to buy for" isn't a reflection of how
           | well you know them (or if you don't know them). It is simply
           | a reflection of not quite being able to buy them some of the
           | things they'd really enjoy. It is hard to buy art supplies
           | for the artist if you don't make art yourself, and it is
           | similarly difficult to buy an avid reader books since you
           | don't know what books they've read. On top of it all, they
           | might not need or want much - or simply not express the wants
           | well.
        
           | jerlam wrote:
           | Maybe my extended family is weird, but most gift giving is
           | extremely impersonal these days and only done as a matter of
           | tradition. People are making up wish lists and sending them
           | to others specifically to avoid forcing the other party to
           | invest a lot of effort into a gift that might not be received
           | well.
           | 
           | Gift cards are the worst of both worlds - just as impersonal
           | as cash, but even more limiting.
        
           | svachalek wrote:
           | I'm not great at gifts but the thing I've learned is,
           | consumables. Chocolate, wine, your bath bomb, fancy cookies,
           | etc. They're fairly universal, won't run into the "already
           | have it" problem, and don't leave the recipient feeling like
           | they now need to hold onto something forever or risk
           | offending you. You may not score a direct hit but generally
           | if you know people at all you can't go too far wrong.
        
         | tqi wrote:
         | From the article:
         | 
         | Personal financial columnists and comedians do not understand
         | the jobs that gift cards do. They are not cash-but-worse-in-
         | every-way. Closed loop cards allow a giver to personalize a
         | gift to the recipient. A Barnes and Noble gift card to a
         | favorite niece tells that niece that you remember she is a
         | reader, unlike those uncreative family members who would just
         | give her cash.
         | 
         | If anyone's psychology is being manipulated, it is likely the
         | recipient, on a theory very similar to the one that causes many
         | readers' employers to offer a gym stipend instead of the
         | equivalent amount of salary. You appreciate the money more, not
         | less, because of the story about your relationship it comes
         | with.
        
         | pdabbadabba wrote:
         | Cash in a nice card can certainly be as good or better than a
         | gift card. It's not necessarily a faux-pas. But it really
         | depends on the situation. _In some cases_ a gift card can be
         | better if it is clear that the giver put some thought into the
         | selection of the card (i.e., where it can be redeemed). There
         | is something about the fact that the funds on a gift card can
         | only be used in a restricted way that encourages the recipient
         | to use it on something special. When I get cash, by contrast, I
         | usually just put it in my bank account. I appreciate getting
         | it, but its a different experience from a well selected gift
         | card. (This can be at least partially addressed by including a
         | note with the cash with some ideas on how to spend it.)
         | 
         | Note, however, that I'm assuming that the gift card is _well
         | selected._ In practice, I find that this is usually not the
         | case--probably because the giver was simply looking for an
         | alternative to giving cash. Under these circumstances I agree
         | that cash is actually better. There are few gifts worse than a
         | gift card to a restaurant you don 't like, for products you
         | aren't interested in, or to a totally generic store.
         | 
         | I think the gold standard remains a thoughtful, nonmonetary
         | gift. But that's often just not realistic.
         | 
         | Edit: A sibling comment points out that this is all cultural.
         | And they're exactly right. So I suppose I should specify that
         | I'm a Christmas-celebrating American. YMMV for gift-giving
         | holidays and rituals from other traditions.
        
         | mrfusion wrote:
         | I wish this were a real thing:
         | https://mobile.twitter.com/TwoClawsMedia/status/121003095448...
        
         | cosmojg wrote:
         | The opposite is true in my circles. Cash is always appreciated
         | while gift cards will earn you dirty looks from bystanders and
         | an awkward, "Erm, uh, thanks!" from the recipient.
        
         | oneoff786 wrote:
         | It's not really a faux pas but it's not very thoughtful.
         | Receiving a small amount of money is also irrelevant to most
         | middle class and above people.
        
           | mikepurvis wrote:
           | I don't see a gift card as much more thoughtful than cash,
           | but there's at least the slight push of "use this to spoil
           | yourself" when it's something indulgent like Starbucks, the
           | liquor store, Steam, whatever. Versus cash where you may have
           | _given_ it with that intent, but it just as easily ends up
           | folded into the general pot and becoming something boring
           | like gas, groceries, whatever.
        
             | chongli wrote:
             | Yeah exactly. As the article points out, if you give
             | someone a gift card to a book store knowing they're an avid
             | reader then that person will presumably use it to buy some
             | books they really want to read. Then when they're reading
             | they'll think of you and feel good. On the other hand, if
             | you go out and just buy them some books they might smile
             | and thank you sheepishly but then those books might sit
             | unread on a shelf forever.
             | 
             | People's tastes can be _very_ specific and so it may be
             | very difficult to buy them a gift they'll truly appreciate
             | and enjoy unless you're very close. It's much easier to buy
             | a gift card for a retailer (coffee, books, video games,
             | makeup, fashion) in their area of interest than to try to
             | buy something truly suited to their tastes. This is
             | especially the case for casual acquaintances such as
             | coworkers.
        
         | lmkg wrote:
         | I mean, it's all cultural.
         | 
         | But the idea is that a gift is _personal_ , and that cash is
         | _impersonal_. The universality is exactly what makes it
         | impersonal.
         | 
         | The ideal gift (again, in US cultural context) is one that
         | reflects something unique about the giver, or recipient, or the
         | relationship between them. An exchange of cash is something
         | that happens between strangers on a regular basis.
        
           | Ntrails wrote:
           | Lets be clear, a gift card is just as shitty a gift - it just
           | manages to be a mite less crass
        
             | lotsofpulp wrote:
             | A gift card is more crass and far shittier than cash. It is
             | giving me an obligation to shop somewhere and to keep track
             | of that.
             | 
             | I do not want to carry a stupid gift card around with me,
             | or have to remember to use it, or how much more is left on
             | it. And the principle of it is that the cash they could
             | have given you is now earning the retailer interest?
        
           | Symbiote wrote:
           | This is generally solved with a note alongside the cash.
           | 
           | "Please treat yourself to a meal at my favourite restaurant,
           | X."
           | 
           | "I think you can buy some plants for the garden."
        
             | unclenoriega wrote:
             | This is the same idea behind giving a gift card (if it's
             | done thoughtfully).
        
             | ska wrote:
             | > This is generally solved with a note alongside the cash.
             | 
             | I think "solved" here should be "mitigated". Certainly
             | culturally it seems lots of people don't consider this
             | equivalent although logically it could be seen as "better".
        
           | mrfusion wrote:
           | Could it also be that it would get awkward if two people
           | exchanged cash gifts and they were different amounts.
           | 
           | (Also could get awkward if it was the same amount.)
        
             | philote wrote:
             | If it's a type of exchange where that may happen, then
             | neither side likely needs the money. It's best to get just
             | give a card. I think cash is more appropriate for
             | parents/grandparents/aunts giving money to their
             | kids/grandkids/etc, and less appropriate between peers. If
             | you feel the need to get your peer something, then get them
             | something you think they may like. If you don't know what
             | that is, then IMO you should stick with a card or nothing
             | at all.
             | 
             | My family has been moving away from gift giving, in favor
             | of spending time together instead. Show people you care for
             | them all year long and don't buy in to these over-
             | commercialized traditions.
        
         | toomuchtodo wrote:
         | I zelle'd (US instant payment system for participating
         | financial institutions) someone their cash wedding gift, to
         | heck with social convention.
        
           | sabujp wrote:
           | this is the correct way, fast, no transaction fees, no one
           | takes a cut
        
         | hamandcheese wrote:
         | Is it? In my family it definitely isn't.
        
           | ncpa-cpl wrote:
           | My family accepts cash and equivalents for Christmas.
           | 
           | The past four Christmas I've sent bank transfers on the 25th.
           | 
           | Shopping malls, ATMs and banks get just too crowded those
           | days.
        
           | mixmastamyk wrote:
           | Probably some trade consortium trying to convince you that
           | cash is looked down upon. I've yet to meet a younger person
           | who didn't appreciate "cold hard cash" in a card, a la Lucy
           | Van Pelt.
        
           | TigeriusKirk wrote:
           | We make the same "hope it fits" joke every year and everyone
           | still smiles, so I guess it works fine.
        
       | tfang17 wrote:
       | If anyone is looking for a gift card provider to send gift cards
       | via email, try out Tremendous! We use and love them. Nice APIs
       | and super simple to integrate.
        
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       (page generated 2021-12-13 23:00 UTC)