[HN Gopher] Ask HN: Need Help with Pricing Model
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       Ask HN: Need Help with Pricing Model
        
       We currently run a marketing automation solution and charge by the
       number of unique users a message is sent to in the month
       irrespective of the number of profiles in the account. So a
       customer may have 5,000 profiles but they only pay for 50 if that's
       the number of customers they send a campaign or automation to in
       the month.  The challenge with this is it makes price estimation
       difficult (we currently can't even do annual pricing) and we incur
       costs on total number of profiles in the account and not only the
       ones engaged. (We have to do customer segmentation for every user
       profile).  We are considering profile-based charging (everyone does
       this) and the biggest challenge for us is the price difference this
       will cause for some existing customers. Some customers actively use
       us for just transactional email analytics and do not send messages
       so we charge them just for the data events. The new pricing model
       could mean charging them up to 15x which is unreasonable. I am also
       trying to avoid creating a separate pricing for just the
       transactional email analytics. Products with multiple pricing
       models can be confusing.  I'd appreciate suggestions on how to deal
       with this? Also, what grace period should we be looking at for
       migrating customers?  (More context is available here:
       https://obem.be/2021/12/12/rethinking-our-pricing-model.html)
        
       Author : kehers
       Score  : 9 points
       Date   : 2021-12-12 20:27 UTC (2 hours ago)
        
       | bensears wrote:
       | For your scenario, i'd probably either just bite the bullet and
       | migrate everyone over (maybe giving a permanent discount to the
       | users only using email) OR Create a "hidden" tier not available
       | to the public for these specific users, that way they can be
       | grandfathered onto the old plan and not get screwed by the new
       | pricing.
       | 
       | As for grace period, I usually warn people at a minimum one
       | billing period away. If it's a product that takes a large effort
       | to move off of i'd probably recommend a bit more time as you
       | don't want to force people to keep paying at a price they aren't
       | comfortable with.
        
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       (page generated 2021-12-12 23:02 UTC)