[HN Gopher] McKinsey taught Big Pharma how to price-gouge
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       McKinsey taught Big Pharma how to price-gouge
        
       Author : bing_dai
       Score  : 157 points
       Date   : 2021-11-28 19:47 UTC (3 hours ago)
        
 (HTM) web link (doctorow.medium.com)
 (TXT) w3m dump (doctorow.medium.com)
        
       | Emigre_ wrote:
       | I worked as a contractor some time ago in a project that, I did
       | not know it, but was managed by contractors from McKinsey. It was
       | an awful experience and I left as soon as I could. They gave me
       | the worst of impressions. A mixture of arrogance and
       | incompetence. Strong command and control. Obviously this is just
       | an individual's point of view... just my personal experience...
       | who knows.
        
         | smt88 wrote:
         | Arrogance and incompetence is management consulting in a
         | nutshell.
         | 
         | They're mostly not hired to be competent, though. They're
         | traditionally hired to cover the ass of the executive team that
         | wants to take risks without getting fired by the board if
         | something goes wrong.
        
       | carabiner wrote:
       | For reference, this is your modern McKinseyite:
       | https://instagram.com/sophiehilaire?utm_medium=copy_li
       | 
       | McK even profiled her: https://www.mckinsey.com/careers/meet-our-
       | people/careers-blo...
       | 
       | Her pedigree is elite, she's attractive with a variety of
       | experiences. She would have no trouble being hired at a tech
       | startup. She could be the pleasant person you grab a beer with
       | after work, and would pass every culture fit test. And these are
       | some of the most evil people in the corporate world.
        
         | huitzitziltzin wrote:
         | This is a gross comment. What evidence do you have that that
         | employee ever worked on anything having to do with pharma?
         | Delete this.
        
           | klyrs wrote:
           | FYI: replying "delete this" renders a comment un-deletable.
        
           | adam_arthur wrote:
           | I agree, but seems influencers would enjoy free backlinks for
           | SEO/awareness purposes.
           | 
           | Not good form to publicize somebody's personal profile though
        
         | [deleted]
        
         | gruez wrote:
         | > For reference, this is your modern McKinseyite:
         | https://instagram.com/sophiehilaire?utm_medium=copy_li
         | 
         | can someone screenshot the page? I'm getting a login wall.
        
           | finexplained wrote:
           | It's just an instagram for a young (attractive) woman who
           | likes taking nature travel photos. If you've seen one
           | influencer instagram you get the gist.
        
         | vladharbuz wrote:
         | I don't fully understand your comment, is there some specific
         | background story about this person related to the
         | pharmaceutical industry?
        
         | thebean11 wrote:
         | It looks like she doesn't even work at the company anymore? Why
         | are you posting this woman's instagram?
        
       | radicalbyte wrote:
       | My first-hand experience of them - clueless muppets - but luckily
       | they were quickly replaced by a team of actual experts.
       | 
       | They are masters of playing the one-eyed man in the proverb "in
       | the land of the blind, the one-eyed man is king".
        
       | 1cvmask wrote:
       | This is completely evading the truth. Big pharma is protected by
       | legislation. There are restrictions to importing medicine from
       | other countries. There is even legislation preventing the world's
       | biggest buyer (the US government) of drugs from negotiating
       | prices downwards:
       | 
       | When Medicare Part D was passed in 2003, lawmakers included the
       | "non-interference clause," which essentially prevents the federal
       | government from stepping in to negotiate prescription drug
       | prices.
       | 
       | https://www.alec.org/article/should-the-government-negotiate...
        
         | croes wrote:
         | One word: lobbying
        
         | simonw wrote:
         | Do you think Cory Doctorow avoided mentioning that for bad
         | faith reasons, or do you think he just didn't mention it
         | because he didn't feel it was relevant to the story he was
         | covering here?
        
           | gruez wrote:
           | >or do you think he just didn't mention it because he didn't
           | feel it was relevant to the story he was covering here?
           | 
           | I feel like the regulatory environment that enabled such
           | "price-gouging" is very relevant to the story he's covering.
        
             | simonw wrote:
             | I agree that it's relevant - but I don't think that means
             | it warranted mentioning in the story.
             | 
             | The specific new piece of information here is that newly
             | released documents show that McKinsey have been helping
             | pharma companies figure out how to extend their patents.
             | 
             | At some point you have to stop adding extra background
             | information to an article, otherwise it will never end!
        
               | [deleted]
        
       | pembrook wrote:
       | The premise of this article is quite funny, the idea that Big
       | Pharma wouldn't care so much about profit optimizing if it
       | weren't for those evil jr. consultants!
       | 
       | It seems McKinsey's chief value proposition of providing
       | executives and governments cover for politically unpopular
       | decisions (both internally or externally)...is in fact accurate.
       | 
       | Amazing how this narrative manages to shift blame off of the
       | government who created these bizarre incentives and the
       | executives _who run the damn drug companies_ and responded to
       | those incentives.
       | 
       | Somehow our joke of a healthcare system is now the fault of
       | 24-year-old powerpoint jockeys and their theatrically fake-
       | analytical powerpoint graphs.
        
         | 88913527 wrote:
         | It's easier to make a villain out of McKinsey than it is out of
         | Congress. While it's true Congress is universally disliked, the
         | discussion devolves into opining about my-team-versus-other-
         | team, even though teams spend a great deal of time with
         | lobbyists and fundraising. And even that point faces the
         | critique that "both sides aren't the same", which sure, they
         | aren't identical, but the means for securing influence are the
         | same. None of us have pre-conceived notions about how to 'fix'
         | McKinsey in the way we would with Congress. How to implement
         | preventative measures that would block deeply unpopular policy
         | from becoming law in the first place conjures discussions of
         | first amendment rights.
        
       | throwawayboise wrote:
       | This is part of why I avoid doctors and prescription medication
       | whenever possible. They are not motivated to get me healthy, they
       | are motivated to keep me coming back for more.
        
       | ectopod wrote:
       | Medium won't let me read it. Alternative link:
       | 
       | https://pluralistic.net/2021/11/25/strikesgiving/#cool-story...
        
       | armagon wrote:
       | > The problem with [the plan of changing the formulas of drugs so
       | they can be re-patented, from the patent-holder's perspective] is
       | that a reformulation doesn't stop the old drug's patent from
       | expiring, opening the market for cheap generics. To head this
       | threat off, McKinsey developed a disinformation campaign to
       | discourage doctors from prescribing generics and to convince
       | patients to refuse such prescriptions. The McKinsey campaign
       | included outright lies -- false statements claiming that the old
       | formulations were unsafe. Alongside those lies, McKinsey
       | developed messaging to convince patients and docs that the old
       | drugs were "a step backwards.""
       | 
       | Great explanation of Merck disclaiming Ivermectin (see
       | https://www.merck.com/news/merck-statement-on-ivermectin-use... )
       | despite the drug being safer than Tylenol when used by humans (
       | https://www.thedesertreview.com/opinion/columnists/the-great... )
       | 
       | Edit: They specifically called out "A concerning lack of safety
       | data in the majority of studies" and spread FUD saying
       | "Ivermectin should not be used during pregnancy since safety in
       | pregnancy has not been established."
        
       | ab_testing wrote:
       | This sounds like a blame shifting article. Sure McKinsey as a
       | consulting company would advise its clients on how to do
       | something / anything while staying within legal fringes.
       | 
       | But it was the pharmacy companies that wanted to price gouge
       | while avoiding any kind of scrutiny . So they roped in McKinsey
       | for how to best do that without attracting any kind of government
       | attention and McKinsey advised them on that.
       | 
       | The author blames McKinsey for gaming the system . But what is
       | the system - it is just a list of laws and regulations written by
       | Congress . If Congress finds any kind of gamification-it should
       | change the laws accordingly.
       | 
       | The biggest reason for higher prices for drugs for Medicare was
       | the prescription drug bill passed under the Bush administration
       | that prevented the government from using its buying power to
       | negotiate prices. I understand that affects only Medicare
       | patients but that became the springboard for other opportunistic
       | pricing employed by all drug companies.
       | 
       | Also the age old practice of buying the patents of an old drug
       | and hiking the price by 10000% or more ( as employed by Daraprim
       | (Martin Shakreli) or numerous other companies )was not Mckinsey's
       | brainchild but rather the demand from the drug companies that
       | McKinsey helped to materialize.
        
         | hogFeast wrote:
         | The point isn't that McKinsey is solely to blame but that a
         | hugely powerful consultancy firm that expounds upon their
         | higher morals at any opportunity was recommending something
         | that was, at the very least, morally bankrupt (and btw, it was
         | also financially catastrophic for any firm that took that
         | advice in the end).
         | 
         | A great example is Valeant...long forgotten today but the stock
         | went from $10 to $250 to $10, it was a huge story at the time,
         | and was in the news every day when their stock was at the peak.
         | The guy who masterminded this actually worked at McKinsey as an
         | outside consultant for Valeant before he became CEO. This was
         | the McKinsey special strategy: jack up prices, reduce R&D
         | spending, make acquisitions and repeat step 1 and 2 (ofc, there
         | was accounting fraud and the CEO tried to make off with
         | multiple billions...again, this guy was a very senior
         | consultant and was one of the most greedy kleptomaniacs I have
         | seen in corporate life...this is not a coincidence).
         | 
         | Also, this strategy was McKinsey's brainchild. I have seen this
         | over and over where a consultancy firm gets known for their a
         | certain strategy in a certain industry, and they sell it
         | everywhere and it looks like they all just came up with it
         | independently. This strategy was not common pre-Valeant to any
         | great degree, Daraprim happened far after. It became huge
         | because McKinsey were recommending it to clients.
         | 
         | Ironically, I have an almost identical story from another
         | industry. In the early 2010s, some consultant (I never was able
         | to find out from execs who, they referred to an NDA) suggested
         | to housebuilders in the UK that they pull back on capex. These
         | housebuilders controlled a good portion of the land that was
         | available for planning permission in the UK, the industry is
         | heavily consolidated so they control the market for new houses,
         | the market was in massive shortage, and then house prices would
         | go up. Right on cue, pretty much every major housebuilder
         | announces within the space of a year that they are going to
         | begin returning capital to shareholders...in a housing market
         | that is in shortage by roughly 200k homes/year, and in which
         | any housebuilder could have taken massive share in a free
         | market. Either way, new house prices go through the roof (the
         | govt also announces a subsidy program), margins are now 20%
         | against the 5-10% previously, everyone is making out like
         | bandits. That wouldn't have happened if the consultant didn't
         | come along (because the only way it worked is if other
         | housebuilders knew this consultant had been around the
         | industry, and knew other firms would cut back on production
         | too).
         | 
         | Consultants have an absolutely huge role in determining company
         | strategy, and they do deserve blame if they recommend things
         | that are unethical (the fortunate thing about US pharma is that
         | politicians came down on these firms like a ton of bricks, this
         | didn't happen in UK housing). They are totally unaccountable
         | too because when you talk to management, they just refer to
         | some faceless consultant who is pulling the strings...if you
         | are a shareholder, what do you do? The CEO is the monkey, not
         | the organ grinder but it is the CEO who is the public face (and
         | ofc, the Board are totally uncommunicative about what is going
         | on). It is a huge problem because, as happened in pharma, it
         | ended up with lots of companies doing things that were legally
         | questionable and incinerating massive amounts of capital
         | (Valeant had something like $40bn in debt at the peak, and
         | equity was worth near $100bn at peak). ESG investing becomes
         | impossible because there is no governance.
        
         | civilized wrote:
         | > The author blames McKinsey for gaming the system . But what
         | is the system - it is just a list of laws and regulations
         | written by Congress . If Congress finds any kind of
         | gamification-it should change the laws accordingly.
         | 
         | This is such a crap concept of business ethics. You expect
         | Congress to be everyone's mommy and daddy and tell them right
         | from wrong? Have you seen how Congress operates?
         | 
         | If you do wrong, don't act all surprised and aggrieved if
         | people blame you. It doesn't matter if the authorities happened
         | to have a law on the books at the time. There's more to life
         | than pursuing maximum profit.
        
           | AlphaSite wrote:
           | I mean there are plenty of people who deserve blame here, the
           | pharma companies for doing this shit, congress for enabling
           | it and McKinsey for consulting on it, but really I think
           | that's the order the blame flows in.
        
             | PathOfEclipse wrote:
             | "Our Constitution was made only for a moral and religious
             | people. It is wholly inadequate to the government of any
             | other." - John Adams.
             | 
             | We will find that the more we lose our morality, the less
             | we are able to abide in freedom, and the more we will
             | require an authoritarian state to control ourselves.
        
               | javajosh wrote:
               | Good quote. Atheists might be right, but turns out a
               | pretend panopticon has better value than a real one, or
               | none, along every dimension.
        
         | chasd00 wrote:
         | You guys are asking a lot of McKinsey. Asking that org to be a
         | moral and ethical part of society is like asking a rake to be a
         | shovel. It doesn't make any sense to the point of being unfair
         | to the rake.
        
         | jancsika wrote:
         | > So they _roped in_ McKinsey for how to best do that without
         | attracting any kind of government attention and McKinsey
         | advised them on that.
         | 
         | My emphasis.
         | 
         | From thefreedictionary.com[1]:
         | 
         | > rope in. To persuade, entice, or enlist someone to do or
         | participate in something. A noun or pronoun can be used between
         | "rope" and "in." I really didn't want to sing in the talent
         | show, but Janet roped me in.
         | 
         | Notice that all the examples there involve either someone who
         | would rather not get involved in the given activity, or a
         | person or animal that lacks the ability to avoid being "roped."
         | 
         | In conclusion: have you ever considered working for McKinsey?
         | If not, you should!
         | 
         | 1: https://idioms.thefreedictionary.com/roped+in
         | 
         | Edit: clarification
        
           | [deleted]
        
         | jen729w wrote:
         | > But what is the system - it is just a list of laws and
         | regulations written by Congress
         | 
         | This attitude stinks, I'm sorry. "If it's legal, it's ethical"
         | is no way to run a society.
         | 
         | I had my neighbour on my lawn regarding a minor (cat-related)
         | dispute the other week. He brought his kid with him, trying to
         | show him how to behave I guess. At one point he said "well it's
         | not illegal" and I thought, wow, there you have it. This guy,
         | 12-year-old in tow, thinks that actions are de facto fine if
         | they're "not illegal".
         | 
         | I should have offered to take him to the local brothel. He's
         | married, I have a long-term partner. But that's not _illegal_
         | so I'm sure they would have been A-OK with it.
        
         | croes wrote:
         | >But what is the system - it is just a list of laws and
         | regulations written by Congress
         | 
         | And how are this laws and regulations made? By massive
         | lobbying. So first they rig the game then play the game.
        
         | mchanson wrote:
         | It seems that if you use the AITA way of looking at things you
         | can just assign it to ESH (Everyone sucks here).
         | 
         | McKinsey is awful for helping enable an immoral business
         | practice. The pharma companies engaging in it are also
         | practicing an immoral business practice. And Congress is
         | failing in its duties to reign in the excesses of American
         | capitalism.
        
         | IncRnd wrote:
         | > The biggest reason for higher prices for drugs for Medicare
         | was the prescription drug bill passed under the Bush
         | administration that prevented the government from using its
         | buying power to negotiate prices. I understand that affects
         | only Medicare patients but that became the springboard for
         | other opportunistic pricing employed by all drug companies.
         | 
         | It does no good to always blame those government people for
         | current circumstances. They are just riding on the wave of
         | money like everyone else. The reason for high drug prices is
         | that people continue to pay those prices. Drugs sold in other
         | countries are less expensive than the same drugs sold in the
         | US. Pharma gets paid high prices, because people pay them those
         | amounts.
        
         | version_five wrote:
         | > The author blames McKinsey for gaming the system . But what
         | is the system - it is just a list of laws and regulations
         | written by Congress . If Congress finds any kind of
         | gamification-it should change the laws accordingly.
         | 
         | I support this view but I've had a lot of difficulty arguing
         | it. It's similar to tax loopholes- accountants find legal, even
         | if unintended ways to avoid or reduce tax. Government can
         | either close the loophole or let it stand, but the point is
         | that accountants are economically incentivized to find flaws in
         | regulations that can be identified and corrected, so the laws
         | get better. It's a form of arbitrage, and is a feature of a
         | well functioning regulatory system.
         | 
         | Another example is what all the electricity companies were
         | doing in California when deregulation happened. All the Enron
         | tactics of sending power out of state and back in, or bringing
         | down generators to game the prices (this is distinct from the
         | accounting fraud the company was known for, was generally
         | legal, and done by all energy players). The root cause was poor
         | regulation, and energy companies were identifying and
         | demonstrating these flaws in a way that could only happen when
         | there is money to be made. The government response should have
         | been to quickly close the loopholes, but from what I remember,
         | there was a lot of blaming the companies.
         | 
         | It's the same here. People would rather blame an evil company
         | because they are a convenient scapegoat than actually
         | understand the root of the problem.
        
           | ayngg wrote:
           | I agree too, for me it sort of boils down to don't hate the
           | player, hate the game, and congress are the ones that make
           | the game's rules. The game right now rewards unscrupulous
           | behavior, so it makes sense that successful companies "get
           | away" with doing it. As demonstrated, simply player hating
           | doesn't do much.
        
           | wpietri wrote:
           | Nah. Was regulation inadequate to keep up with Enron's level
           | of sociopathy? Sure. Should we have had better regulation?
           | Also yes. Does that in any way excuse Enron's behavior? Not
           | at all, I say.
           | 
           | But let's see if you're sincere in your principles. If I can
           | find a way to get away with murdering you, is that ok? What
           | if I turn a profit doing it by, say, taking all your assets?
           | After all, it's kinda ridiculous how fragile the human body
           | is. I'm practically doing you (and your next of kin) a favor
           | by demonstrating how dangerous it is to have major arteries
           | and veins so exposed. And I could also surface issues with
           | the legal system; we know that the homicide clearance rate is
           | only 55%, [1] so by your logic I'm helping the laws get
           | better by giving lawmakers more data to work with.
           | 
           | I of course wouldn't do this, because I think one shouldn't
           | do harmful things just because one can get away with it. But
           | if you truly believe in this, just post your name and
           | address, and I'm sure some public-spirited person will take
           | you up on your offer of a little bit of for-profit, blame-
           | free murder.
           | 
           | [1] https://www.statista.com/statistics/194213/crime-
           | clearance-r...
        
         | wpietri wrote:
         | Responsibility for an outcome is not zero sum. The pharma
         | companies and McKinsey can both be morally responsible. As can
         | Congress, lobbyists, etc.
         | 
         | As somebody who has done consulting, it's perfectly possible to
         | do it in a way that isn't totally amoral like "how to do
         | something / anything while staying within legal fringes"
         | indicates. As an example, read through the IEEE/ACM code of
         | ethics for software engineering: https://ethics.acm.org/code-
         | of-ethics/software-engineering-c...
         | 
         | Big chunks of that are applicable to consulting too. That
         | McKinsey doesn't care is a choice they made, and one we can
         | hold them accountable for.
        
       | m_ke wrote:
       | Speaking of consulting firms, I just recently came across this
       | from deloitte
       | https://www2.deloitte.com/us/en/insights/industry/health-car...
        
         | sokoloff wrote:
         | Here's another Deloitte gem. I can't decide if the overall
         | diagram is the peak of humorous or if the inclusion of two
         | different items, one called "Simple Design" and the other
         | "Rules of Simplicity" makes it even funnier.
         | 
         | https://twitter.com/isaach/status/804726366038093824?s=21
        
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