[HN Gopher] Samsara S-1
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       Samsara S-1
        
       Author : finolex1
       Score  : 73 points
       Date   : 2021-11-26 18:28 UTC (4 hours ago)
        
 (HTM) web link (www.sec.gov)
 (TXT) w3m dump (www.sec.gov)
        
       | moltenguardian wrote:
       | The best piece of advice I heard for reading financial reports:
       | start at the bottom, read your way up. All the juicy stuff is
       | hidden in the bottom (like losses), while the pretty,
       | extrapolated ARR graphs are up at the top.
        
       | hazemotes wrote:
       | Samsara, in both Buddhism and Hinduism, is something to be
       | escaped. The connotation is either downright negative or at least
       | sobering. Why name your company this?
        
         | lordleft wrote:
         | I'm Indian and I had the exact same reaction. It's like naming
         | your company Dukka. Or maybe it's more like the Sanskrit Maya,
         | which I suppose is not a completely negative term (but can be
         | in certain Indian philosophical-theological discourses).
         | 
         | EDIT: My mother just pointed out to me that Samsara can also
         | mean "talk", which is exactly what it means in my native
         | language, malayalam. I've just never seen it spelt out that
         | way. If that's the meaning they're going for, it's actually
         | quite apt!
        
           | Tzeak wrote:
           | It could be the "rebirth" of the Meraki platform - I don't
           | think the cofounders are malayali so while a Malayalam word
           | seems more apt, i think it's less likely.
        
         | erie wrote:
         | In Arabic too, it means trying to mediate to get commission.
        
         | globalise83 wrote:
         | Once you IPO your material worries are gone and you can move
         | into the next circle.
        
         | erulabs wrote:
         | > Samsara (sNsaar) is a Sanskrit/Pali word that means "world"
         | 
         | I am not a Buddhist, but is "the world" something to be
         | "escaped"? I can't find a matching definition for it to imply
         | escape.
        
           | danvayn wrote:
           | The physical world, yeah.
           | 
           | The specific aim or mission depends on the school, but the
           | focus in Buddhism is always on escaping duhka
           | ('modern/societal ills') in an attempt to break or transcend
           | the cycle.
        
           | ottomanbob wrote:
           | In buddhism, "the world" is material, personal, and full of
           | suffering. It is something to let go.
        
             | ethbr0 wrote:
             | Doesn't this accurately describe IoT implementations?
             | 
             | You're looking at transcending the physical, while
             | simultaneously being trapped by and having to deal with its
             | messy realities.
             | 
             | Seems a pretty apt metaphor.
        
           | stewbrew wrote:
           | Maybe, some people prefer nirvana.
        
           | crdrost wrote:
           | Samsara is not just "world"... The etymology is Sam/Sara,
           | "through/motion" and the idea is that it refers to an endless
           | going-through-the-motions, an endless cycle of dying, and re-
           | dying, and being reborn as a slug and suffering as slugs do,
           | and re-dying, and being reborn as a human and suffering as
           | humans do, and re-dying, and being reborn as a god and
           | suffering as gods do,and re-dying. You've "been there done
           | that" for anything that you now think is some great
           | aspiration for this life.
           | 
           | A proper translation of "Samsara, Inc." might be "Weariness,
           | Inc." or "Ennui, Inc." ... It's not just the world, but the
           | world with specific reference to this way that everyone is
           | just going through the motions.
        
           | cko wrote:
           | > 153. Through many a birth in samsara have I wandered in
           | vain, seeking the builder of this house (of life). Repeated
           | birth is indeed suffering!
           | 
           | https://www.accesstoinsight.org/tipitaka/kn/dhp/dhp.11.budd..
           | ..
           | 
           | I happen to have this as a tattoo actually. A relic from my
           | Buddhist days.
        
         | shoto_io wrote:
         | Read this thread carefully and you'll understand. It's
         | marketing genius.
         | 
         | I wouldn't have remember the name of the company. But thanks to
         | you and your fellows here I will. I can even tell a story
         | around it.
        
         | ottomanbob wrote:
         | Yes, kind of baffling name choice? I suspect they totally
         | misunderstood the concept as a replenishing / refreshing cycle
         | rather than the self-perpetuating nature of suffering.
        
           | omarfarooq wrote:
           | Or perhaps they are more to privvy to the depth and flavor of
           | Buddhism than the average HN commentor. Nagarjuna says that
           | samsara is nirvana and nirvana is samsara.
           | 
           | Similarly, Saraha says: "Here in this body are the sacred
           | rivers: here are the sun and moon as well as all the
           | pilgrimage places... I have not encountered another temple as
           | blissful as my own body."
           | 
           | In short, the gravy is all gravy.
        
         | throwawaysea wrote:
         | Per Wikipedia
         | (https://en.wikipedia.org/wiki/Sa%E1%B9%83s%C4%81ra):
         | 
         | > Popularly, it is the cycle of death and rebirth.
         | 
         | Maybe it is because there is a "popular" definition that the
         | casual observer wouldn't interpret as something to be escaped?
         | Western audiences often borrow words and concepts from other
         | cultures, that often have deep meaning behind them, and reduce
         | them to some shallow commercial one-liner that their audiences
         | can latch onto.
         | 
         | I guess I have a different question about a company picking
         | such a name - is it appropriate ethically? It feels like
         | they've co-opted a term that has a particular cultural and
         | religious meaning, will probably mispronounce it in all their
         | marketing, will popularize a shallow understanding of this term
         | rather than the deeper source material (as has happened with
         | terms like karma, yoga, and other such popularized terms of
         | Hindu origin), and also place a trademark on something that has
         | always existed as a free to use concept. I recognize that one
         | of the founders is Indian, but it still doesn't sit well with
         | me.
        
         | galaxyLogic wrote:
         | > Samsara, in both Buddhism and Hinduism, is something to be
         | escaped
         | 
         | In other words it is something you have to deal with, you can't
         | just ignore it. It is not something to be ignored. A company
         | that helps us deal with Samsara is great.
         | 
         | And here if it is IoT and makes it easier to deal with "things"
         | it allows us to escape the trouble of managing them.
        
         | yumraj wrote:
         | Samsara, more like Sansar (sNsaar) means World. One _may_ want
         | to escape the world but there is no negative connotation that I
         | 'm aware of.
         | 
         | I'm a Hindu and speak Hindi.
        
           | nsenifty wrote:
           | Samsara is the correct Sanskrit (more like Samskrta)
           | pronunciation and the original meaning is the endless birth
           | and death cycle caused by attachment.
           | 
           | The Hindi vernacular Sansaar indeed means the physical world
           | just like Samsara in Kannada (and other Southern languages?)
           | means Family. Both the world and family are due to
           | attachment.
        
         | [deleted]
        
       | rueynshard wrote:
       | Samsara's founders also previously started and sold Meraki to
       | Cisco for $1.2 billion. Pretty rare to have founded 2 unicorns in
       | ~15 years.
        
       | larrywright wrote:
       | I've never heard of them EXCEPT for the fact that for months I
       | saw their ads before every video I watched on Youtube. I kept
       | wondering why I was seeing them because it's a product that I
       | clearly have no use for.
        
         | missedthecue wrote:
         | Ive always wondered why companies do that. I've gotten adverts
         | for Airbus and Lockheed Martin but I can assure you I am in no
         | position to buy a fighter jet.
        
           | vultour wrote:
           | Are you in Washington DC? I heard the ads around there can
           | get wild.
        
           | robryan wrote:
           | Some of it is about improving their public perception. We get
           | a bunch of ads in Australia from mining companies trying to
           | let everyone know they are digging up materials for renewable
           | projects and not just coal.
        
           | DevKoala wrote:
           | Maybe bad targeting or perhaps brand recognition. The
           | conversion model works. It is about convincing as many
           | individuals this is a reputable company so that when the
           | person signing the check asks around nobody bats an eye.
        
         | lalos wrote:
         | Improve brand awareness pre-IPO, it's like clockwork.
        
       | bradleyjg wrote:
       | Another case of a company "going public" but insiders retaining
       | total control. I guess we'll have to wait for the next market
       | crash to get rid of these fake public companies.
        
         | JumpCrisscross wrote:
         | > _we'll have to wait for the next market crash to get rid of
         | these fake public companies_
         | 
         | Given the lack of evidence for founder-controlled companies
         | underperforming the market, I wouldn't hold my breath.
         | Particularly if the business is not reliant on outside capital
         | ( _e.g._ Uber under Kalanick, who was ousted despite having
         | super-voting privileges).
        
           | bradleyjg wrote:
           | https://papers.ssrn.com/sol3/papers.cfm?abstract_id=492353
        
         | ttul wrote:
         | A significant number of publicly traded companies -- and not
         | just new ones in tech - are tightly controlled by founding
         | shareholders who have special shares. This is not an unusual
         | practice even for public companies.
         | 
         | I don't think there's anything wrong with taking your company
         | public and retaining troll through special shares. Anyone who
         | is able to do that massive built a pretty great company,
         | otherwise the market would not support it.
        
           | bradleyjg wrote:
           | > Anyone who is able to do that massive built a pretty great
           | company, otherwise the market would not support it.
           | 
           | In a normal market, I suspect many of these would not be
           | supported, or would at least have to take a big discount to
           | PE. But we are in the era when money pours into doge coin.
           | You can't conclude anything in such an environment.
        
       | mushufasa wrote:
       | that's a really impressive growth rate and amount of revenue.
       | never heard of them!
        
         | finolex1 wrote:
         | Their main customers are in blue-collar industries (transport,
         | utilities, etc.), so they are pretty unknown outside that
         | world.
        
       | Invictus0 wrote:
       | I listened to Sanjit speak at HackMIT several years ago. He is a
       | really brilliant man and a real innovator. I'll definitely be
       | investing in this IPO.
        
       | sjaak wrote:
       | There is a beautiful movie by the same name. Go see it if you
       | haven't!
       | 
       | https://m.imdb.com/title/tt0770802/
        
       | davedx wrote:
       | My quick stab at FA:
       | 
       | Pros
       | 
       | - Revenue growth and gross margins are really impressive
       | 
       | - Big sales and marketing spend that seems to be effective at
       | growing top line
       | 
       | - Costs under control - loss from operations decreasing with an
       | obvious path to profitability while still scaling up very fast
       | 
       | Cons
       | 
       | - "We face intense and increasing competition", combined with
       | 
       | - $55B total addressable market
       | 
       | Assume Samsara manages to reach 20% market share of this market,
       | that means they will be able to grow a maximum of 20x after IPO.
       | Compare this with TSLA who had $15M and grew to $31B (2000x).
       | Probably not the best comparison, and TAM is growing too, but it
       | makes me wonder how much further this company can grow? And at
       | this growth rate? It is quite a niche industry (IoT).
        
         | throwawaysea wrote:
         | It also notes a 21% CAGR from 2021-2024 for the TAM, so their
         | growth ceiling may be higher than it looks initially.
        
       | nicolashahn wrote:
       | Interviewed with them back in 2017. Was very impressed with what
       | they were doing and the apparent talent of their team. Didn't get
       | an offer because I hadn't leetcoded enough but left a good
       | impression on me.
        
         | atian wrote:
         | Having interacted with members from Samsara's team
         | nonprofessionally, I also hold them in high regard.
        
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       (page generated 2021-11-26 23:00 UTC)