[HN Gopher] Betting on things that never change (2017)
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       Betting on things that never change (2017)
        
       Author : mooreds
       Score  : 26 points
       Date   : 2021-11-20 16:37 UTC (2 days ago)
        
 (HTM) web link (www.collaborativefund.com)
 (TXT) w3m dump (www.collaborativefund.com)
        
       | danielmarkbruce wrote:
       | Seems like a nice sounding narrative that doesn't really hold
       | water, at least from a practical perspective.
       | 
       | Twitter, Facebook, Twitch, AWS, Google Search and a lot of others
       | - they were in fields changing all the time. Unless you define
       | these _very_ abstractly as  "communication", "socializing",
       | "entertainment", "compute infrastructure" and "finding things"
       | and say "these things don't change in that they continue to
       | happen" - in which case you can take virtually _any_ product to
       | the most abstract definition and say  "it's not changing".
        
         | gweinberg wrote:
         | Yeah, Sears had a catalog business for like a century. Whatever
         | went wrong a Sears, it wasn't that they had a corporate culture
         | that taught them people only want to buy things at your
         | physical store.
        
         | jvanderbot wrote:
         | Well, you've done a nice job of restating the article,
         | actually. It claims that all seemingly revolutionary businesses
         | were not successful because of the things that _change_ (like
         | technology solutions e.g.,  "finding things", "communication",
         | "compute infrastructure" etc) but on the same unchanging
         | principles (e.g., business opportunities and strategies).
         | 
         | TFA / TL;DR:                   In the last 100 years we've gone
         | from horses to jets and mailing letters to Skype. But every
         | sustainable business is accompanied by one of a handful of
         | timeless strategies:              Lower prices.
         | Faster solutions to problems.              Greater control over
         | your time.              More choices.              Added
         | comfort.              Entertainment/curiosity.
         | Deeper human interactions.              Greater transparency.
         | Less collateral damage.              Higher social status.
         | Increased confidence/trust.
        
           | danielmarkbruce wrote:
           | Then I've done a bad job communicating what I meant. My point
           | is, (virtually) every single product can make the claim they
           | are making a bet on something that doesn't change. Both good
           | and bad products. Failed and successful.
           | 
           | The entire article says nothing of practical value. Everyone
           | is betting on something that doesn't change and something
           | which does.
        
       | paulpauper wrote:
       | >Take three companies in the 1990s: Sears, Beenz, and Amazon.
       | 
       | >Sears bet the Internet changed nothing, to its detriment. Beenz
       | bet the Internet changed everything - creating a points-based
       | currency valid only at online merchants - to its detriment.
       | Amazon bet the Internet changed distribution, but rooted its
       | strategy in things that have never, and will never, change. It
       | nailed the center of the Venn diagram of change on one side and
       | timeless on the other. One drove competition, the other drove
       | compounding. Every successful company does this.
       | 
       | So based on this metric, what would be the next sears. It's easy
       | in hindsight to say what worked.
        
         | coderintherye wrote:
         | It's hard to make a perfect analogy, some potentials:
         | 
         | * Computer companies that bet Cloud changed nothing (HP, IBM) *
         | Oil companies that bet solar/wind changed nothing (Chevron,
         | Exxon) * Car companies that bet electric changed nothing
         | (Fiat?)
        
       | kqr wrote:
       | Or as Deming put it: long-term successful organisations need to
       | find their _constancy of purpose_.
       | 
       | Kodak didn't find it: they were in the business of analogue film;
       | they could have been in the business of capturing memories, and
       | survived the digitalisation of photography.
       | 
       | Manufacturers of carburetors generally didn't find it; they were
       | in the business of carburetors, and not stochiometric mixtures of
       | air and fuel, and they didn't survive fuel injection.
       | 
       | The list could go on and on. Focus on "the job to be done", not
       | the way you're currently doing the job. That lets you find
       | constancy of purpose.
        
         | sokoloff wrote:
         | The first name in carbs for me has always been Holley. (I've
         | got two cars with Holley 750 Double Pumpers.)
         | 
         | They not only not survived the EFI change, but even went public
         | (via merger) this summer.
        
         | FredPret wrote:
         | This is the premise of the book Start With Why
        
         | danielmarkbruce wrote:
         | This is.. a weird spin. Kodak is a great long-term success
         | story. Businesses aren't forever.
         | 
         | If Kodak was in the "business of capturing memories", what
         | would they have done differently?
        
           | adamredwoods wrote:
           | I knew someone who was working for a post-Kodak spinoff
           | (Alaris). They tried just that-- to reframe themselves as a
           | company that managed memories. It was an interesting concept,
           | but I think they came in far too late in a crowded space.
           | 
           | https://www.kodakmoments.com/
        
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