[HN Gopher] Impossible food sues to cancel earlier trademark owners
       ___________________________________________________________________
        
       Impossible food sues to cancel earlier trademark owners
        
       Author : justinmares
       Score  : 226 points
       Date   : 2021-11-17 15:47 UTC (7 hours ago)
        
 (HTM) web link (impossiblehq.com)
 (TXT) w3m dump (impossiblehq.com)
        
       | decremental wrote:
       | Well now I'm definitely not going to eat any of their gross fake
       | meat.
        
       | seane wrote:
       | That is some bullshit.
        
       | dehrmann wrote:
       | If their nutrition products and trademark pre-date Impossible
       | Foods, Impossible Foods might be in some trouble. IANAL, but
       | trademarks on actual words are first-come, first-served, and for
       | a specific context. Apple Computer and Apple Records/Corps.: ok,
       | no customer confusion. Apple Computer launches a product called
       | iTunes and a service named Apple Music, it gets dicey.
        
         | joeyoungblood wrote:
         | Not really that simple. Nissan Motors spent nearly a decade
         | dragging a guy with the last name of "Nissan" through trademark
         | court battles over his prior existing company "Nissan
         | Computers" which did and still does own the domains Nissan.com
         | and Nissan.net. Ultimately Nissan Computers won and got a small
         | amount back for attorney fees but claims it was less than 2%
         | they spent defending their brand and mark (IIRC he did not have
         | a federally registered trademark but a service mark from a
         | state of something like that).
        
       | gruez wrote:
       | docket seems to be this:
       | https://www.courtlistener.com/docket/59791788/impossible-foo...
       | 
       | I'm interested in seeing Impossible Food's complaint. Anyone with
       | PACER access want to download them and share/contribute them to
       | courtlistener?
        
         | tslater2006 wrote:
         | I just added it. Edit: also added the order to dismiss due to
         | lack of personal jurisdiction and the trademark report
         | document.
        
       | skmurphy wrote:
       | He has to fight back. This happens more than people realize. He
       | has a well established trademark that protects an operational
       | business. He should be able to win this. I am not an attorney or
       | a naming / trademark expert but can recommend some good ones.
        
       | afhjk23bh wrote:
       | You will eat the bugs.
       | 
       | You will eat the soy.
       | 
       | You will live in the pod.
       | 
       | You will own nothing.
        
       | nomla wrote:
       | Didn't Nissan try something similar to a guy with a the last name
       | Nissan and a computer company he named Nissan Computers? I wonder
       | if he might have some recommendations to help fight this
       | corporate bully.
        
         | JoeAltmaier wrote:
         | Had a friend named Mike Rowe. We always thought he should start
         | Mike Rowe Computers.
        
           | Mordisquitos wrote:
           | He wouldn't have been the first to make use of that name:
           | https://en.wikipedia.org/wiki/Microsoft_v._MikeRoweSoft
        
             | cute_boi wrote:
             | From Wikipedia its kinda funny:
             | 
             | The case received international press attention following
             | Microsoft's perceived heavy-handed approach to a 12th grade
             | student's part-time web design business and the subsequent
             | support that Rowe received from the online community. A
             | settlement was eventually reached, with Rowe granting
             | ownership of the domain to Microsoft in exchange for an
             | Xbox and additional compensation.
        
           | [deleted]
        
       | zwieback wrote:
       | Reading this: http://casefilingsalert.com/wp-
       | content/uploads/2021/05/Impos...
       | 
       | it seems like Impossible X complained first and Impossible food
       | is saying that they want it declared that they are not infringing
       | on Impossible X's trademarks.
       | 
       | IOW: little guy complained first and big guy is asking for relief
       | that they are not doing anything wrong.
       | 
       | Is there more to the story?
        
         | [deleted]
        
         | ramblinrose wrote:
         | Thanks for sharing this. It looks like Impossible X (the
         | defendant) was the first to sue to have Impossible Foods cease
         | using their logo and trademark. And now Impossible Foods isn't
         | budging and asserting their weight through counter-suit. It
         | still feels very unfair even though the small guy started it;
         | he's trying to protect his brand. He has supplied actual cases
         | of confusion between the two companies according to this
         | filing.
         | 
         | He should have definitely included that information in this
         | blog post though. It's more than a little misleading.
        
           | jyxent wrote:
           | Were there actually any cases of confusion? Impossible Food's
           | filing states: Impossible X also referenced, without
           | providing details, "several apparent instances of actual
           | confusion."
           | 
           | Unless there are more I'm missed, Impossible X's closest
           | trademark covers nutritional supplements. They are arguing
           | that allowing Impossible Foods to have a trademark on the
           | following would cause confusion: "Providing information about
           | recipes, ingredients and cooking information; providing an
           | online computer database to consumers eaturing information
           | about recipes, ingredients and cooking information". I don't
           | really see any overlap.
        
           | jeremyjh wrote:
           | Its lying, is what it is.
        
           | jawns wrote:
           | And isn't the company that holds the trademark legally
           | obligated to defend it? My understanding is that if you
           | aren't actively making sure that your trademark is not
           | infringed upon, it bolsters the case that the trademark has
           | been abandoned.
           | 
           | So it's not like the trademark holder is looking for a fight.
           | The law essentially forces their hand.
        
             | jeremyjh wrote:
             | And yet that is not the story we were told in the SP. We
             | were told a lie.
        
             | Brendinooo wrote:
             | Companies can have the same name if they're in different
             | industries. Seems like Impossible X/HQ or whatever was
             | contending overlap on the nutrition/food side.
             | 
             | I'm not a lawyer and I'm not reading this closely as I'd
             | need to in order to be more authoritative, but it seems
             | like most of their trademarks are for non-food-related
             | sectors. "Pharmaceutical Products" is the only one that
             | looks close to "food" in the trademarks I'm seeing on their
             | page. Not sure how you get from that to "recipes, food
             | ingredients, and cooking information", but would love to
             | hear from someone who would know!
        
           | elif wrote:
           | at the hazard of siding with bullying megacorps...
           | 
           | isn't the public interest primarily in having a consistent
           | definition of "impossible?" One which has been clearly meme'd
           | into our culture already?
        
           | joelrunyon wrote:
           | Respectfully. You may want to rewrite this.
        
             | ramblinrose wrote:
             | Why do you say that? In my comment I'm rooting for you. I
             | did say that you should have mentioned this is a counter-
             | suit to your own suit, and I stand by that. Why omit that
             | information? Or is that a misunderstanding?
        
             | Brendinooo wrote:
             | > On November 10, 2020, over five years after Impossible
             | Foods commenced use of its IMPOSSIBLE mark, Impossible X,
             | through its counsel, sent a demand letter to Impossible
             | Foods.
             | 
             | Could you share the letter you sent to them? It might help
             | us understand all of this better.
        
         | joelrunyon wrote:
         | You left out a pretty big part:
         | 
         | > ...That this Court declare that Impossible X's trademark
         | registrations in Registration Nos. 5376208, 5387588, and
         | 5620625 be cancelled...
        
           | zwieback wrote:
           | got it, so they are saying yours should be cancelled because
           | you didn't use it for anything?
        
           | mindslight wrote:
           | I'm going to chime in as yet another voice saying it feels
           | somewhat cheap for you to have left out the part where
           | Impossible X sued Impossible Foods first. Given the
           | similarity between the logos and the fact you have to police
           | a trademark to protect it, Impossible X's suit appears
           | completely justified. But as it stands your current story
           | comes across a bit dishonest, as if you're trying to claim
           | this attempt to cancel your trademark just came out of
           | nowhere. There is a larger situation here, and you do a
           | disservice to both your audience and yourself by brushing
           | past it.
        
       | TheGigaChad wrote:
       | Vegan rats in action.
        
       | solarkraft wrote:
       | Wow, this deteriorates my view of impossible foods as the "good
       | guys".
       | 
       | I get that they want the brand, but that they apparently haven't
       | even attempted to buy it is pretty telling.
        
       | tslater2006 wrote:
       | Case number for locating it in PACER: 5:2021cv02419
       | 
       | At a glance of the complaint it seems that Impossible X started
       | this with complaints and legal action against mpossible Foods for
       | infringing on their trademarks. The complaint additionally shows
       | that Impossible X was granted their registration of IMPOSSIBLE on
       | Jan 9th, 2018.
        
         | maneesh wrote:
         | Here's a list of Impossible trademarks:
         | https://impossiblex.com/trademarks/
         | 
         | Note the logo: Class 041 | 025 | 12/18/2012
         | https://trademark.trademarkia.com/impossible-85578345.html
         | 
         | The registration date was in 2012, and, apart from the blank
         | line in the middle, is identical to impossible food's logo.
         | Both use League Gothic Font.
        
           | Brendinooo wrote:
           | Impossible Foods absolutely does not use League Gothic. It's
           | using Tungsten Semibold, a font by Hoefler&Co.
        
           | tslater2006 wrote:
           | Good info thanks. My comment wasn't intended to be a
           | statement of fact by me, but rather what Impossible Foods
           | claims. The complaint is now available on courtlistener.
        
           | Symmetry wrote:
           | That's for a trademark in the context of "exercise and
           | fitness" though. You can have one Impossible doing that and
           | another Impossible selling food and there's no consumer
           | confusion so they're both fine. It's just when the fitness
           | company started applying their existing branding to nutrition
           | products in apparently 2018 that suddenly there was a
           | conflict.
        
       | Sundog wrote:
       | Am I reading this wrong or do they just think they can steal the
       | trademark because they're bigger? Now that I think about it,
       | looks like they ripped off his logo too...
        
         | tomtheelder wrote:
         | I don't think that's what's happening at all. Seems like
         | Impossible existed prior, and had trademarks. Impossible Foods
         | started later, and used the name (and logo for that matter) for
         | years without being questioned.
         | 
         | Now recently, Impossible brought trademark threats against
         | Impossible Foods. What is being referenced here is like a
         | countersuit from Impossible Foods, and their demand is
         | specifically that they be granted the Impossible trademark in
         | the context of "recipes, food ingredients, and cooking
         | information."
         | 
         | The main source of conflict would be around Impossible's
         | "Impossible Nutrition," which is trademarked. However,
         | Impossible Foods predates that product and trademark.
         | 
         | So it seems like originally there was no conflict as they were
         | in different areas- that's totally normal. However after
         | Impossible Foods had been created, Impossible launched a line
         | of nutrition products that create a possible conflict.
         | Impossible then made some trademark threats against Impossible
         | Foods, and Impossible Foods has responded with a suit asking
         | for relief and that they be granted the Trademark in the
         | context of food.
         | 
         | I'm open to the possibility that I'm reading this wrong, but I
         | think Impossible Foods is 100% in the right here.
         | 
         | The logo thing is definitely dicier, but they do seem different
         | enough that you probably wouldn't get in trouble for that.
        
         | sct202 wrote:
         | Yeah the Impossible Foods logo looks like the same font without
         | the strike out in the middle. And according to the filings the
         | logo been registered to ImpossibleHQ since 2012 and that's also
         | documented on the web archive with that same logo being used in
         | 2011
         | https://web.archive.org/web/20111031071828/http://impossible...
        
           | anm89 wrote:
           | Would be epic if he was able to turn this around and get
           | millions out of them.
        
       | danlugo92 wrote:
       | Why can't I upvote this?
        
       | mint2 wrote:
       | Basically this just goes to show the way trademarks work is
       | broken. One shouldn't be able to trademark single words, or at
       | the very least common ones.
        
         | Symmetry wrote:
         | Just because a word is trademarked doesn't mean that someone
         | else can't use, or even trademark, the same word in a different
         | line of business. I can't call my new OS "Windows". I probably
         | won't be able to start a line of computer monitors called
         | "Windows" either. But if I wanted to open a line of restaurants
         | under the "Windows" brand I'd probably be fine. Trademarks are
         | only enforceable when there's a danger of consumer confusion.
        
       | nathanbarry wrote:
       | Yikes. I'm glad you're going public with this. Companies
       | shouldn't be able to get away with legal bullying like this.
        
         | joelrunyon wrote:
         | Thanks for the support.
        
       | whoknowswhat11 wrote:
       | Link to Impossible's trademark (for nutrition - they have 18)
       | 
       | https://trademark.trademarkia.com/impossible-nutrition-87116...
       | 
       | This was from 2018 (important I think).
       | 
       | Another was this:
       | https://trademark.trademarkia.com/impossible-85578345.html
       | 
       | But the class is not a super overlap with impossible foods.
       | 
       | Here is impossible foods mark.
       | 
       | https://trademarks.justia.com/861/02/impossible-86102158.htm...
       | 
       | 2013 was the filing date here.
       | 
       | With an english language word, the trademark protection is
       | (generally) going to be a bit narrower (ie, specific class etc).
       | 
       | For what it is worth, at a 10 second glance this is not the slam
       | dunk little vs big player thing.
        
       | londgine wrote:
       | If the "later" impossible food succeeds in canceling the
       | trademark, does that mean that any company can market their
       | product as "impossible burgers"?
        
         | Mountain_Skies wrote:
         | I'm sure their goal is to steal the trademark for their own
         | exclusive use if they can swing that. Nullifying it so it is a
         | generic term available to all would be worse for them than
         | simply buying it from the rightful owners as they'd have to
         | completely rebrand.
        
         | NobodyNada wrote:
         | No, Impossible Food is suing to cancel Impossible HQ's
         | trademark, and not their own. They want to be the only company
         | allowed to use the "Impossible" branding, even though they
         | weren't the first.
        
       | Mordisquitos wrote:
       | This very much reinforces my scepticism and distrust towards this
       | trend of branded so-called "meat-substitutes" and "plant-based
       | cheeses" etc. I am not a vegetarian or a vegan but, if I were, I
       | would simply eat vegetables, legumes, pasta, rice, bread, fruits,
       | nuts, you name it. It's not so hard, it's just normal food that
       | has always existed and has always been a part of my diet anyway.
       | 
       | People have eaten non-meat products since the dawn of history.
       | For instance, meat was rare in the diets of the lower class of
       | many societies, dairy products were only part of the diet of
       | specific populations (e.g. Western Europe, Middle East, Masai,
       | etc.), and the diet of some cultures has been vegetarian by
       | principle from the start (the Jains of India). There are
       | countless non-meat based recipes across all cultures, and
       | preparing a meal without using meat, cheese or eggs is hardly
       | rocket science -- I often do it by accident without noticing.
       | 
       | So, is there really that much value in these industrial "plant-
       | based" meat/cheese substitutes? I don't think so, but they're
       | being marketed as if they were a great step forward to "reduce
       | our dependence on meat" -- a dependence which does not actually
       | exist. All I see is disruptive processed-food businesses, trying
       | to gain a market captive into their branded products thanks to
       | the cultural Zeitgeist and it's focus on sustainability.
       | 
       | The fact that rice, beans, tomatoes, mushrooms, cabbages and
       | onions are mere commodities that people can choose based on each
       | item's quality, price, and personal tastes from any supplier, to
       | cook with them as they please is not convenient for the
       | processed-food business. They need people to get used to
       | depending on their own branded products, because how else would
       | they "substitute meat" out from their diet? This new industry is
       | hoping to get younger environmentally-conscious generations to
       | understand that, to be sustainable, the normal thing is to eat
       | _Beyond Meat(tm)_ , or _Impossible Foods(tm)_ , or whatever other
       | brand competes in the market for their attention. God forbid
       | people eat mere stir-fried vegetables, legume stews, rice, or a
       | myriad other dishes they could cook themselves!
       | 
       | The greatest value of these companies is not in their technology
       | to make "meat-substitutes". Rather, it is in getting customers to
       | assume that they depend on their brand.
        
         | TheDong wrote:
         | > This very much reinforces my skepticism and distrust towards
         | this trend of branded so-called "meat-substitutes" and "plant-
         | based cheeses" etc
         | 
         | And Microsoft suing MikeRoweSoft
         | (https://en.wikipedia.org/wiki/Microsoft_v._MikeRoweSoft)
         | reinforced my skepticism in "operating systems" and "word
         | processors".
         | 
         | The legal matters of a single company are largely unrelated to
         | the industry it operates within, and I don't think this
         | particular data-point should have any bearing on how you think
         | of imitation meat.
         | 
         | The Microsoft lawsuit made me think "microsoft is dumb, I'm
         | glad I use linux". This lawsuit, I think reasonably, makes me
         | think "Impossible foods might be a dumb company, might have a
         | bad legal team etc... I'm glad I eat boca burgers instead".
         | 
         | > People have eaten non-meat products since the dawn of history
         | ... So, is there really that much value in these industrial
         | "plant-based" meat/cheese substitutes? ... The greatest value
         | of these companies is not in their technology to make "meat-
         | substitutes". Rather, it is in getting customers to assume that
         | they depend on their brand.
         | 
         | Sure, fine. You can also substitute all of that with "We didn't
         | use to have McDonalds. McDonalds has value by raising brand
         | recognition. We really don't need it though because people can
         | just go home and bake their own bread"
         | 
         | I don't think you're making a point specific to the meat
         | substitute industry here, nor is it really an actionable point.
         | We do live in a society. Companies and brand names do exist.
         | People do have different eating habits and expectations than we
         | did 1000 years ago. What's the point?
        
         | [deleted]
        
         | buryat wrote:
         | > meat was rare in the diets of the lower class of many
         | societies
         | 
         | yeah, and the lower class was unhealthy and malnourished
        
         | pxeboot wrote:
         | > So, is there really that much value in these industrial
         | "plant-based" meat/cheese substitutes?
         | 
         | Yes. There are many people who strongly believe "if there is no
         | meat, it's not a meal". The only thing that is going to change
         | their mind is something that looks and tastes like meat for a
         | lower price.
        
         | Klonoar wrote:
         | Meh, let's not conflate the plant based cheese side of things
         | with the meat substitute market.
         | 
         | A decent quality plant based cheese is closer in texture to
         | hummus and is literally, mostly, ground up nuts - you can make
         | it at home in your blender if you want to.
         | 
         | If you're talking processed American cheese style... that game
         | is probably lost the minute you choose to eat processed
         | American cheese.
        
         | 29254588 wrote:
         | >It's not so hard, it's just normal food that has always
         | existed and has always been a part of my diet anyway.
         | 
         | It is quite hard for those of us who cut our teeth on processed
         | food, where teams of food scientists have tweaked the formula
         | to create the most crave able version of every food. That's why
         | these meat substitutes are quite appealing.
        
         | MisterBastahrd wrote:
         | Modern meat substitutes exist because texture is a huge part of
         | eating and also people tend to go with the cuisine they're
         | familiar with. Stocking a kitchen for the first time to cook
         | Indian food is also a bit pricy. There are a lot of spices that
         | you need to buy if you want to do it right, and they aren't
         | cheap.
        
           | selimthegrim wrote:
           | They aren't cheap because you're not buying them at an ethnic
           | store.
        
         | armoredkitten wrote:
         | I agree with you to some degree, but I don't feel like you're
         | winning anyone over with the "I'm not X but if I were, I would
         | just..."
         | 
         | I've been vegan for 6 years now, and vegetarian many years
         | before that, and sure, usually I just cook foods that pull from
         | cuisines that aren't heavy on meat, eggs, and dairy. Lots of
         | great curries and stir fries and so forth to choose from.
         | 
         | But sometimes you just need a stupid thing that looks vaguely
         | burger-shaped because your family/friends/coworkers are having
         | a BBQ event and you need to bring something they can throw on
         | the grill because you know they're not going to think about it
         | and you don't want to have everyone poking fun with their lame
         | jokes when you ask them to put the stuffed pepper with rice and
         | beans on the grill for a few minutes. Sometimes you just want
         | to blend in because Todd from accounting is fucking annoying
         | any time he sees you eating something in the break room that's
         | not a ribeye steak or whatever the hell he thinks his cavemen
         | ancestors ate. And sometimes you just want sloppy, greasy
         | comfort food that is absolutely shitty in terms of health but
         | tastes delicious. And sometimes you're just sick of cooking for
         | yourself AGAIN because why the hell aren't there any vegan
         | options at the restaurants near me and goddammit I'm just going
         | to pull those burgers out of the freezer.
         | 
         | I don't think you'll find too many vegetarians and vegans for
         | whom faux meat options are an everyday thing. It depends on
         | what options are available around you, and maybe if you have
         | kids who won't eat anything other than chicken nuggets and hot
         | dogs. But for the most part...it's just nice to have them there
         | when we want them. And to the extent we can also show people
         | "hey, there are foods that look a lot like foods you're already
         | used to, so Todd will also leave YOU alone!" that's great too.
         | So there's value to these products. Sure, not as much as these
         | "disruptive" businesses are trying to imply, but....there's
         | still value.
        
         | technobabbler wrote:
         | Just ignore all their change-the-world marketing hogwash. The
         | fake meats and cheeses are still occasionally useful, just
         | because they're convenient and somewhat tasty, even if they
         | don't taste like the real deal.
         | 
         | "Edible food-like substances" (to steal a term from Michael
         | Pollan) have their place in a society all too obsessed with
         | convenience and time efficiency. I don't think they should ever
         | be a replacement for whole foods and basic staples, but they
         | are a nice and easy way to add flavor to an otherwise bland
         | vegan meal.
         | 
         | Yes, whole foods are healthier, and you can make a
         | nutritionally balanced, delicious vegan meal out of basic
         | grains and legumes and greens and whatnot... but it's a hell
         | lot of work, especially because most of that stuff tastes like
         | nothing.
         | 
         | For omnivores, adding meat to just about anything helps a lot
         | with flavor, between the meat itself and the juices/fats
         | flowing from it. But adding tofu or beans doesn't really add
         | much flavor beyond a little bit of umami. You really have to
         | season or sauce the hell out of every meal to make it taste
         | good. And after a while, everything tastes kinda same-y... more
         | nutritional yeast, more soy sauce, more curry, some generic
         | beige protein, blah blah.
         | 
         | As someone who went vegan starting with whole foods yet never
         | becoming a good enough cook, the fake stuff is in fact a really
         | nice way to change up otherwise boring meals after a few years.
         | 
         | They're still made of grains and legumes and such, but the
         | seasoning is done by Someone Else(tm) who's much better at it.
         | Yeah, it's less healthy, but...
        
         | iratewizard wrote:
         | I see fake meat companies as filling a need among people trying
         | a meatless fad diet. The primary market being young women who
         | want to fit in with a group that has a number of obnoxiously
         | vocal vegans.
        
         | gruez wrote:
         | >So, is there really that much value in these industrial
         | "plant-based" meat/cheese substitutes? I don't think so, but
         | they're being marketed as if they were a great step forward to
         | "reduce our dependence on meat" -- a dependence which does not
         | actually exist.
         | 
         | you're vastly underestimating how much people like the taste of
         | meat. there's a reason why countries up their meat consumption
         | as they industrialize and get wealthier.
        
           | MisterBastahrd wrote:
           | No. They are highly processed and they generally taste like
           | garbage. For months I was told about how great Miyoko's
           | products were. Then I tasted some of the cheese offerings and
           | they tasted like gritty mold. There was a Kite Hill Farms
           | vegan blueberry yogurt that was delicious, but the peach
           | version nearly made me lose my lunch.
        
             | njgingrich wrote:
             | Cheese and yogurt are not meat, though? I agree vegan
             | cheese is terrible, and the faux-meat products aren't an
             | exact replica, but they aren't bad.
             | 
             | There's definitely less of a push for a general adoption of
             | vegan cheese than there is for meat alternatives.
        
       | emilfihlman wrote:
       | This is absolutely awful. Isn't this a textbook case of malicious
       | suing, SLAPP?
        
         | skmurphy wrote:
         | No this is an ongoing attempt at theft. They don't want to be
         | paid off they want his trademark even thought it's been granted
         | for a decade and he is using it for an active business.
        
       | maneesh wrote:
       | When you look at the ImpossibleHQ vs Impossible Foods logo, it's
       | obviously, without a doubt, a complete rip off.
       | 
       | It's the sort of lawsuit that I would expect ImpossibleHQ to put
       | against Impossible Foods, obviously not vice versa.
       | 
       | It seems so clearly a rip off of the logo, that it's the kind of
       | lawsuit that I want to invest in. Like -- I want to help fund a
       | lawsuit against Impossible foods for millions that they ripped
       | off the logo/trademark illegally.
       | 
       | Is there any past examples of investment/crowdfunding for a
       | lawsuit, where the investors earn returns if a lawsuit succeeds?
       | 
       | This feels like an interesting opportunity for grassroots
       | crowdfunding/investment for a David vs Goliath situation.
        
         | jjeaff wrote:
         | Not sure if I am seeing the same logos, but is the ripoff just
         | that they are both the word "impossible" using a bold, non-
         | serif font?
         | 
         | While I agree it is far too similar, it is also not at all
         | unlikely that Impossible Foods designed their logo in a vacuum.
         | Bold, non-serif logo fonts are certainly extremely popular as
         | of the last 10+ years.
        
         | hervature wrote:
         | I disagree. It looks like both companies went to
         | https://en.bestfonts.pro/font/tungsten and just wrote
         | IMPOSSIBLE and chose semi bold. Anyway, the fonts are clearly
         | different, the M being the giveaway and HQ has (for probably
         | trademark reasons) whiteout the middle which synergizes with
         | their product of crossing out the impossible which Foods has
         | not done because they want to emphasize their food is
         | impossible.
        
         | chmod775 wrote:
         | > When you look at the ImpossibleHQ vs Impossible Foods logo,
         | it's obviously, without a doubt, a complete rip off.
         | 
         | I have doubts.
         | 
         | Their logos aren't very similar, given the design space of
         | today's black on white/white on black uppercase sans-serif[1]
         | logos.
         | 
         | In fact only the strike through IMPOSSIBLE logo (https://tradem
         | arks.justia.com/871/16/impossible-87116503.htm...) appears to
         | have any features that could be called creative or distinctive.
         | That is owned by Impossible LLC, as opposed to Impossible Foods
         | Inc.
         | 
         | If Impossible Foods used such a logo anywhere, I couldn't find
         | it.
         | 
         | [1]: The Impossible Foods' logos in question actually have some
         | _subtle_ serifs, while Impossible 's font is sans-serif.
        
         | g_p wrote:
         | > Is there any past examples of investment/crowdfunding for a
         | lawsuit, where the investors earn returns if a lawsuit
         | succeeds?
         | 
         | Sounds like you're describing litigation funding (a fairly
         | established market). You'd probably want to back it by
         | insurance to cover the investors and party bringing the action
         | against adverse costs exposure.
         | 
         | Litigation funding is often provided by insurers anyway as a
         | result, as they can put up the cash, and cover the risk of
         | costs via their insurance.
        
           | nefitty wrote:
           | I wonder if there's a litigation betting market. I know
           | there's prediction markets, but I'm wondering about a
           | community dedicated to market making on any/all lawsuits.
        
             | dhosek wrote:
             | I can see that becoming a serious moral hazard. If a judge
             | or juror can make money on a lawsuit that they're deciding
             | reaching a particular verdict, then there's a very real
             | danger that they will do so. I'm pretty sure that in the
             | grand scheme of things we want less opportunity for this
             | sort of corruption of the judicial process, not more.
        
               | nefitty wrote:
               | I'm honestly surprised I've never heard of litigation
               | gambling. Considering your comment, it definitely seems
               | like a horrible idea, so I'm not a proponent. My surprise
               | is due to the fact that the degeneracy of the internet
               | knows no bounds.
        
               | dragonwriter wrote:
               | > If a judge or juror can make money on a lawsuit that
               | they're deciding reaching a particular verdict, then
               | there's a very real danger that they will do so.
               | 
               | If a witness or person in custody of physical evidence
               | can do so, you have a similar problem.
        
       | joelrunyon wrote:
       | "Earlier trademark owner" and longtime HN member here. Happy to
       | answer whatever questions I can.
        
         | ilamont wrote:
         | In your opinion, is this coming from an overly aggressive IP-
         | focused legal team more used to the way biotechs operate? Do
         | you think the board is aware?
         | 
         | Speaking of investors: Have you thought about making some of
         | the celebrity voices who own a piece of the pie aware of what
         | Impossible Foods is doing?
         | 
         |  _In addition to blue-chip institutional investors, Impossible
         | Foods' existing individual investors include Jay Brown, Common,
         | Kirk Cousins, Paul George, Peter Jackson, Jay-Z, Mindy Kaling,
         | Trevor Noah, Alexis Ohanian, Kal Penn, Katy Perry, Questlove,
         | Ruby Rose, Phil Rosenthal, Jaden Smith, Serena Williams,
         | will.i.am and Zedd._
         | 
         | https://impossiblefoods.com/media/news-releases/2020-08/impo...
        
         | danlugo92 wrote:
         | Any plans to accept donations?
         | 
         | You should spread this over more outlets, I think it's already
         | being flagged here...
        
         | dec0dedab0de wrote:
         | How do you think dealing with this will compare to running 100k
         | in Antarctica?
        
       | kstenerud wrote:
       | OK, I see what's going on here.
       | 
       | Impossible Foods primary arguments are:
       | 
       | - They use the mark IMPOSSIBLE with services relating to recipes,
       | food ingredients, and cooking information, and Impossible X does
       | not.
       | 
       | - Impossible X has challenged their right to use the trademark in
       | that manner, and so they want the courts to decide with finality
       | who has what rights.
       | 
       | - Since Impossible X has not asserted their rights to the mark in
       | this manner in many years, and have not pursued any business in
       | that area, Impossible Foods wants any trade marks in relation to
       | food to be considered abandoned (incidentally, this is why big
       | companies pursue trademark claims so aggressively).
       | 
       | - They also want to be awarded costs (not a likely outcome, but
       | always good to throw in).
       | 
       | My dry reading of this gives the impression that they're likely
       | to prevail. If you don't protect your trademark, especially
       | against such a high profile company and let it run for years
       | unchallenged, you risk losing it. This is to prevent people from
       | submarining a lawsuit by allowing a company to build massive
       | value in a mark you own rights to, only to snatch it away from
       | them and hold it for ransom.
        
       | moat wrote:
       | Stay classy Impossible Foods
        
       | kaycebasques wrote:
       | As a vegan myself this is very unfortunate because we are already
       | easy targets and subject to a lot of prejudice. Impossible Meat
       | bullying a small company might unleash a backlash of anti-vegan
       | sentiment that can take on a life of its own. Make no mistake it
       | has been there all along. Go back to other discussions about
       | veganism here on HN and you will see the common anti-vegan memes.
       | But when you're one of the leading brands of a minority movement
       | like veganism you really need to make sure your PR is impeccable
       | because your actions have broad-reaching effects beyond your
       | business.
       | 
       | And to be 100% clear I am not being an apologist for Impossible.
       | If they are indeed bullying and the case is as clear cut as this
       | article describes then that is ugly behavior.
        
         | speeder wrote:
         | First, lets separate 2 groups of people: 1. People that have a
         | vegan diet. 2. People that actively defend veganism.
         | 
         | I have nothing against the group 1, but the prejudice you see,
         | is because of group 2, I can say to you using rough napkin
         | calculations that something like 95% of people I met in group
         | two were total toxic assholes. Some examples of people I
         | personally met:
         | 
         | 1. Guy in school, kept telling me, CONSTANTLY, that I was
         | eating corpses and whatnot, it was very annoying.
         | 
         | 2. Another guy in school, told me I was evil because I ate
         | meat, proceeded to rummage through my backpack and kick my
         | belongings like if they were soccer balls (even screaming
         | "goal" after he made my bible go between two chairs).
         | 
         | 3. Chick I met in college, she asked me to become vegan, I told
         | her I wouldn't and that I would keep eating bacon, her reaction
         | was literally hit my head with her purse.
         | 
         | 4. Various activist groups that did some insanely dumb shit
         | where I live, one for example went to a research laboratory and
         | freed all the animals, they took the cute animals (like
         | beagles) home, and released the rest, without any notion if it
         | was good idea or not to do so (several animals weren't native,
         | and some were in the lab because they were being treated with
         | experimental treatments for infectious diseases).
         | 
         | 5. Random vegan I met online, dunno who that person is, I
         | explained I have to eat meat due to a health condition, person
         | then proceeded to tell me I should just die instead, that it
         | was better for the planet for all people that need to eat meat
         | to just die.
        
         | jjcon wrote:
         | As someone who eats a primarily vegan diet I find the vegan
         | community to be insufferably toxic. I'm not talking about
         | individuals but the community itself is just one big dick
         | measuring contest about who is 'more vegan' and suffers more
         | due to their devotion. I don't fault others for seeing how
         | gross the community can be.
        
         | technobabbler wrote:
         | As another vegan, diet should have no bearing on this. It's a
         | big company bullying a smaller one just because they can. The
         | immorality of that doesn't depend on what you eat.
         | 
         | If it bothers you, let Impossible Meat know:
         | https://faq.impossiblefoods.com/hc/en-us/requests/new
        
         | Ensorceled wrote:
         | > Go back to other discussions about veganism here on HN and
         | you will see the common anti-vegan memes.
         | 
         | You will also see a lot of outlandish claims about veganism,
         | human diet and health and, food in general which is generally
         | where the backlash starts.
         | 
         | I've seen claims like "humans have evolved to be vegan", "beef
         | only has vitamin b12 because of b12 supplements", "if you eat
         | properly, your body will generate it's own vitamin b12".
         | 
         | You'll also see dismissive, no true Scotsman, responses to
         | issues with vegan diets like struggles to get enough b12,
         | calcium and iodine.
         | 
         | I try to eat vegan, or at least vegetarian, a few days a week,
         | mostly by eating traditionally vegetarian meals. Impossible
         | meat is highly processed and is neither healthy nor a climate
         | change solution.
        
           | kaycebasques wrote:
           | I agree that some vegans also make outlandish claims but I
           | think it's taking it too far to say that this is "generally
           | where the backlash starts", because that implies that it's
           | our fault / we caused it. There are a lot of vested interests
           | that have purely selfish motives for attacking veganism and
           | would do it regardless of any outlandish claims on the part
           | of vegans.
        
             | Ensorceled wrote:
             | > I agree that some vegans also make outlandish claims but
             | I think it's taking it too far to say that this is
             | "generally where the backlash starts", because that implies
             | that it's our fault / we caused it.
             | 
             | Sorry, if someone makes dangerous claims like "you'll
             | generate your own b12 after switching to a whole food
             | diet", it is their fault if they get dog piled and memed.
             | 
             | There is anti-vegan prejudice on HN, I've seen it, but the
             | real backlash is usually when the defence of the vegan
             | philosophy gets outlandish.
        
             | Alupis wrote:
             | > I agree that some vegans also make outlandish claims but
             | I think it's taking it too far to say that this is
             | "generally where the backlash starts", because that implies
             | that it's our fault / we caused it.
             | 
             | There's the old vegan joke for a reason:
             | How do you know someone is a vegan? They'll tell you all
             | about it...
             | 
             | I think vegans get a bad rep because too often they feel
             | the need to convert others to veganism too. Vegans aren't
             | alone here, super devote religious people do this too, the
             | guy in your office that just got into standing desks does
             | it too, etc...
             | 
             | When people make a choice they believe is the one true way
             | to do something, it's difficult to see others not join in -
             | after all, you feel you've made the choice because it's
             | healthy/will save your life/save the planet/whatever, how
             | could you just watch others harm themselves?
             | 
             | Just live and let live... other people don't and shouldn't
             | care if you choose to be a vegan or not.
             | 
             | Not targeting you in particular... just general
             | observations. The "as a vegan..." line is about as tired as
             | the "as a libertarian I believe X..." line. Nobody cares
             | what you are or believe.
        
               | kevinh wrote:
               | If you're hanging out with someone, it's almost
               | impossible for it not to come up that you're vegan, since
               | a large amount of places to eat have no vegan-friendly
               | foods. You either have to bring up that you can't eat
               | somewhere (since it has nothing you can eat) or not eat
               | at all (prompting questions about that).
        
               | Alupis wrote:
               | Good point. I guess the only time someone should care
               | about your dietary preference is if you're having a
               | dinner party or going out to eat.
               | 
               | That's appropriate use of the "I'm a vegan" line...
               | 
               | Just don't go over the top and tell people they're bad
               | for eating a hamburger or inject your veganism into
               | otherwise irrelevant conversation.
        
               | boston_clone wrote:
               | > Just live and let live.
               | 
               | ...except for animals, right?
               | 
               | This is a prime example of the dissonance that comes from
               | having carnism as a dominant ideology for dietary
               | preference.
        
               | Alupis wrote:
               | Eating what biology intended you to eat is not an
               | ideology.
               | 
               | Making a conscious decision to go against biology and
               | select a different dietary preference is indeed an
               | ideology (unless there is a real medical reason you
               | cannot eat something, such as allergies).
        
           | elif wrote:
           | Your only argument about nutrition was regarding B12, for
           | which the questionably trademarked product has 130% DV. Then
           | you broaden your conclusion to somehow not addressing climate
           | change?
           | 
           | So i'll address that one. The product is 98% soy with
           | coconut, and sunflower oil to help it cook. Not particularly
           | climate-intensive, soy is a valuable crop to rotate for the
           | soil ecology in a country that produces so much corn to feed
           | your dinner cows.
        
           | Spivak wrote:
           | Judging any group by its worst members isn't the most
           | charitable regardless of the group. You end up not really
           | making an argument outside of "I found a ridiculous person in
           | this group" which like, yeah, true. But when you imply that
           | they're somehow representative or to be taken seriously you
           | end up just exposing your prejudices and/or ignorance.
           | Dogpiling a person who thinks you can photosynthesize b12 is
           | fine -- they're nuts. But if that person sours your opinion
           | of V's then you clearly already had issues with them.
           | 
           | Veganism and vegetarianism aren't synonymous with healthy,
           | they don't even try to be. It's actually a point of annoyance
           | among V's that "vegetarian" options at restaurants try to be
           | "light" and healthy when you really just want a basket of
           | fries dipped in vegan mayo. Same with the aversion to
           | processed foods, it's nothing to do with V's at all -- that's
           | the "whole foods" movement thing. Some V's care about the
           | environment, some V's care about whole foods, some V's care
           | about animal suffering. The former two probably wouldn't eat
           | an Impossible Burger, the latter might.
        
         | jrm4 wrote:
         | Black person here. I don't think (though I'm not going to say
         | I'm 100% certain) that the word "prejudice" is best here?
         | 
         | You (very probably) made a _choice_ to be a certain way, here.
         | So, the  "judice" part is correct, and people should perhaps be
         | nicer, but this doesn't feel like the right word.
        
           | sprite wrote:
           | The word has nothing to do with whether you chose to be that
           | way or not.
           | 
           | https://www.dictionary.com/browse/prejudice
        
             | jrm4 wrote:
             | According to the dictionary, sure. What makes you think the
             | "dictionary" is the end-all-be-all for how words work?
        
           | JCharante wrote:
           | Isn't religion a choice? I know plenty of people who have
           | converted and they weren't forced to convert. You can be
           | prejudiced against someone else of a differnet religion.
        
             | jrm4 wrote:
             | Not purely. The meaning of "religion" varies greatly across
             | both time and space, and it would be difficult to argue
             | that it is always (or even often) something like "pure
             | choice."
             | 
             | It frequently carries a cultural component such that the
             | law sees fit to treat it like other arguably immutable
             | identity type things, which seems correct to me. Though, it
             | is complicated.
        
           | MisterTea wrote:
           | > Black person here.
           | 
           | No disrespect but what does being black have to do with the
           | usage of the word prejudice? Because the parent you responded
           | to used it correctly.
        
             | jrm4 wrote:
             | "Correctly" is weird, which is precisely why I tried state
             | my point in a very non-conclusive way. Which went over like
             | a lead balloon. :)
        
             | kaycebasques wrote:
             | There's a lot of connotations to that word related to
             | racism. I have no problem with the original commenter
             | calling out that it may not be the best word to use.
        
               | MisterTea wrote:
               | > There's a lot of connotations to that word related to
               | racism.
               | 
               | It's use is not exclusive to racism. To exclude other
               | uses is ironically prejudiced.
        
           | Causality1 wrote:
           | A victim complex is a common response when privileged people
           | realize others find them insufferable.
        
             | s1artibartfast wrote:
             | A victim complex is a common response when _anyone_
             | realizes others find them insufferable.
        
             | havkd wrote:
             | That's an interesting argument when we are talking about
             | blacks.
        
           | dragonwriter wrote:
           | "prejudice" has nothing to do with whether the prejudgement
           | is based on an innate feature or a choice.
        
           | kaycebasques wrote:
           | Thank you for the feedback. I understand your point.
           | 
           | I was going off a dictionary definition along these lines:
           | 
           | > preconceived opinion that is not based on reason or actual
           | experience
           | 
           | But I totally get that prejudice has connotations here that
           | make it inappropriate for me as a white man to use
        
             | [deleted]
        
             | ghostbrainalpha wrote:
             | Absurd. Have you heard of "religious prejudice"? That's
             | prejudice and based off of a choice.
             | 
             | Racial discrimination does not own the term prejudice.
        
             | lotsofpulp wrote:
             | I cannot believe I am reading someone claim prejudice is a
             | word that should not be used if you have a certain skin
             | color.
             | 
             | Did the judicial system stop dismissing cases with
             | prejudice?
        
               | ianmcgowan wrote:
               | Did the CIA stop terminating people "with extreme
               | prejudice"?
        
             | KSteffensen wrote:
             | Why is it inappropriate for a white man to use the word
             | prejudice?
             | 
             | Isn't any sort of negatively biased opinion prejudice,
             | regardless of what it's against be it gender, race, dietary
             | choices, religion or anything else?
        
             | jrm4 wrote:
             | I was _definitely_ not saying  "white people shouldn't use
             | it."
             | 
             | What I was saying is a little bit closer to - "Prejudice"
             | connotes "identity" type issues, and I don't think
             | 'veganism' is like that.
             | 
             | (Once again -- CONNOTES -- for all the dictionary lovers
             | out there)
        
             | [deleted]
        
         | MisterTea wrote:
         | > But when you're one of the leading brands of a minority
         | movement like veganism
         | 
         | Neither you nor impossible foods speak for the vegan movement.
         | Most of my vegan friends do not eat this fake garbage nor would
         | they ever make foolish claims like this.
        
           | kaycebasques wrote:
           | Point taken that I and Impossible do not speak for the vegan
           | movement. I think I could prove my point with a theoretical
           | bet, however. Ask X amount of people from the overall general
           | population to name the top 3 vegan brands, and I would take
           | the wager that Impossible is in that top 3. Therefore they
           | would be significantly identified with veganism at large.
        
         | Mountain_Skies wrote:
         | Will you concede that many, but certainly not all, vegans bring
         | it upon themselves with their moralistic pontificating about
         | those who are not vegan?
        
           | thomascgalvin wrote:
           | > moralistic pontificating
           | 
           | Jesus Christ.
        
           | delecti wrote:
           | Everything I've seen suggests to me that most people's
           | annoyance with perceived "preachy" vegans comes from
           | cognitive dissonance around being forced to confront that
           | vegans have a good point. Why confront real issues when you
           | can make a bacon joke and say "oh, I could never give up
           | cheese"?
           | 
           | It's like when talking with someone who is very disciplined
           | about exercise. Many will say something like "wow you're so
           | lucky to have such good genes" to deflect from the fact that
           | they're just not willing to put in that level of work.
           | 
           | And I say that as someone who is not vegan, and is pretty lax
           | with exercise.
        
             | SllX wrote:
             | The end goal of the radical vegan moralists is to legally
             | reshape my cuisine and the cuisine of the majority of
             | people to match their preferences. Not all vegans share
             | that view but often independently come very close to it or
             | could still be swayed into a more radical world view.
             | 
             | Deflecting is a polite way of terminating a conversation
             | that can otherwise get very ugly and end friendships and/or
             | further entrench and radicalize the counter-party in the
             | conversation; not a concession to the quality or lack
             | thereof of their points. Or to put it another way, when
             | someone suggests I try a vegan diet, my first instinct is
             | respond in a respectful way with an understandable and
             | relatable reason why I will not, not to hammer them in the
             | face with the truth that I will continue to guiltlessly eat
             | God's creatures until the day I die and I will raise my
             | kids the same way.
        
               | kaycebasques wrote:
               | It seems like you're strawmanning and radicalizing our
               | conversation here a bit by focusing on radical vegan
               | moralists. As a vegan of 2 years I can tell you that a
               | supermajority of the vegans I know would not endorse
               | *legally* reshaping anyone's cuisine. The radical segment
               | of any social movement is usually the minority. Your
               | argumentation here seems similar to completely denouncing
               | Christianity, Political Party XYZ, or even Silicon Valley
               | because of its most radical segment.
        
               | SllX wrote:
               | Note that I gave no indication that they were more than a
               | fringe and pointed out that they were not well
               | representative of vegans as a whole. Radicals are by
               | definition the fringe and don't need additional
               | qualifiers, particularly in a sentence that was loaded
               | with them (vegan moralists are also not representative of
               | vegans; many vegans are vegan for pure dietary reasons or
               | personal preference).
               | 
               | My real point was this if you read past the first
               | paragraph: if you care about politeness, keeping
               | friendships and not hammering people in the face with
               | what you actually think, you know, all the things that
               | can further radicalize people, then deflection is the
               | best course of action. This deflection should not be
               | viewed as an implicit concession that somebody has a good
               | point.
        
               | kaycebasques wrote:
               | > Note that I gave no indication that they were more than
               | a fringe
               | 
               | Perhaps I am misunderstanding you but your phrasing in
               | the quote below seems to imply that most vegans are
               | secretly aligned with or could be persuaded into become
               | the radical moralists you mention earlier:
               | 
               | > Not all vegans share that view but often independently
               | come very close to it or could still be swayed into a
               | more radical world view
               | 
               | It's just strange to me that you're talking about
               | radicalizing while seemingly using radicalizing debating
               | tactics yourself. I'm sorry if that comes off as
               | disrespectful or rude but that's the crux of my issue
               | with your comment.
               | 
               | Edit: But I should also mention and acknowledge that I
               | did read past the first paragraph in your original
               | comment
        
             | nitrogen wrote:
             | _most people 's annoyance with perceived "preachy" vegans
             | comes from cognitive dissonance_
             | 
             | Let's consider other "preachy" sources to see if this
             | argument holds weight.
             | 
             | Consider replacing "vegans" in this sentence with morally
             | motivated religious evangelists of any kind, or morally
             | motivated pro-/anti-abortion activists, or morally
             | motivated homophobes, or MS/Apple/GNU fanboys/girls.
             | 
             | So no, it's not that people think the preachy group might
             | have some kind of point, it's the preachiness, smugness,
             | and righteous superiority itself that is the problem. The
             | idea that this one group with such a narrow focus has
             | discovered the one true superior way is what's the problem.
             | It's counterproductive to whatever goals the group claims
             | to represent. Moral guilt tripping is a lazy way to
             | shortcut arguments.
        
               | datavirtue wrote:
               | What if no one is guilt tripping but the other side is
               | just uncomfortable as hell with their own easy acceptance
               | of the status quo?
        
               | nitrogen wrote:
               | That right there is the textbook definition of guilt
               | tripping. This line can be applied to literally every
               | side of every argument. It has no content, no explanatory
               | power, it's just another excuse for attempted
               | manipulation.
        
             | jrm4 wrote:
             | I do think it cuts both ways; veganism is _extremely
             | strange._ The strangeness does not prove that it is good or
             | bad -- but absolute veganism (as perhaps distinguishable
             | from other historically popular, frequently religious diet
             | practices) is _wildly_ out of line with nearly all humans
             | in all of human history -- and could reasonably appear to
             | be overly simplistic.
             | 
             | So, I think the "vegans that are complained about" are
             | nearly always the folks who don't much take this into
             | account.
        
               | boston_clone wrote:
               | Conversely, it can easily be argued that it is
               | paradoxical to normalize the slaughter and consumption of
               | animals while simultaneously holding the belief that they
               | should be protected (e.g. animal abuse laws).
               | 
               | Approaching how we life our lives primarily from an
               | ethical lens can lead to all sorts of uncomfortable or
               | strange conclusions, however.
        
               | datavirtue wrote:
               | Exactly, one day no human will consume meat. There are
               | many reasons why but the popularity of it now stems from
               | humans dealing with starvation--which we are still
               | dealing with. If I have a variety of vegetables and
               | grains I don't even think about meat. We are privileged
               | to be able to not eat meat. It is something I give thanks
               | for. We glorify it but the act of eating meat is not
               | dignified. The time we can salvage any sort of dignity is
               | by not killing the animal, not processing it, and eating
               | only the parts that deemed worthy by our culture (the
               | tender parts that chew easily).
        
               | jrm4 wrote:
               | "One day no human will consume meat."
               | 
               | If I had some time-travel-y way to bet my entire life
               | savings against this prediction, I would.*
               | 
               | (*yeah, someone's going to get persnickety here. As long
               | as humans are around, I believe some are going to eat
               | meat.)
        
               | logfromblammo wrote:
               | That statement is only supportable if vegans had a policy
               | of annihilating meat-eating humans, which seems anathema
               | to the vegan philosophy.
               | 
               | So maybe we can qualify that by saying "one day, no human
               | will eat meat harvested from unethical or otherwise
               | ecologically destructive livestock-farming practices."
        
             | unanswered wrote:
             | > being forced to confront that vegans have a good point
             | 
             | That you/they take it as a moral right to _force_ people to
             | do anything, even to consider some point, demonstrates the
             | very moral corruptness that people hate about vegans.
        
               | JadeNB wrote:
               | > That you/they take it as a moral right to _force_
               | people to do anything, even to consider some point,
               | demonstrates the very moral corruptness that people hate
               | about vegans.
               | 
               | I think in no other context on Hacker News, which is a
               | hive of far-reaching intellectual curiosity, would it be
               | taken as a negative to claim that confronting someone
               | with a possibly uncomfortable point would be taken as
               | moral corruption.
               | 
               | (Note that 'forcing' here is not in the sense of, say,
               | using physical force to compel someone; it is just in the
               | sense of presenting information, so that people's only
               | possible responses are to consider that information or
               | somehow to ignore or discount it without acknowledging
               | it.)
        
               | delecti wrote:
               | The power of an argument is plainly not "force" in its
               | own right. Nit picking a figure of speech like "forced to
               | confront" is not a persuasive point.
        
             | s1artibartfast wrote:
             | I think this could be part of their reaction, but a bigger
             | part is a natural inclination to belittle people who claim
             | to have a moral High Ground or superiority.
             | 
             | In my experience, begin to frame things as a personal
             | choice that they made without implying judgment on others
             | simply don't get the same response
        
             | 4eleven7 wrote:
             | Vegans do have a good point, however, for the majority of
             | the population food is just something that they crave, eat
             | for taste, or because it is thrust in their face daily by
             | corporations. They aren't doing it for the sake of killing,
             | and therefore the point that vegans make isn't something
             | people consider nor care for.
             | 
             | I personally think your diet should be based on nutrition,
             | with morals and the environment following a close second.
        
               | boston_clone wrote:
               | That's the rub, though - we know that vegetarian
               | (including vegan) diets are nutritionally complete and
               | applicable at virtually all stages of life [0], yet
               | people make choices that result in hundreds of billions
               | of animals being slaughtered each year. The cognitive
               | dissonance that accompanies eating meat is
               | extraordinarily pervasive [1].
               | 
               | 0. https://pubmed.ncbi.nlm.nih.gov/19562864/
               | 
               | 1. https://en.wikipedia.org/wiki/Psychology_of_eating_mea
               | t#Meat...
        
               | KSteffensen wrote:
               | Why is there an ethical problem in slaughtering an animal
               | for meat if that animal has been raised in good
               | conditions and the actual killing happens with a minimum
               | of pain and fear for the animal?
               | 
               | I get why foie gras is problematic, but I don't see the
               | problem in a leg of lamb.
        
               | datavirtue wrote:
               | Because you are robbing a living creature of the only
               | thing that matters...its life...the now.
               | 
               | The next mental step is being able to debase the life of
               | another human and classify them into castes. Aren't we
               | trying to stop doing that? Animal husbandry keeps us
               | ethically within the realm of easily devaluing other
               | humans. You do it without even thinking.
        
               | JCharante wrote:
               | Have you seen the movie "The Island"? A organ supplier
               | fakes a post apocalypse for the humans living in the
               | bunkers. They still live a nice life and when they need
               | organs they hold a lottery to see who gets to go to the
               | surface where they've built a resort on an island as they
               | supposedly repopulate.
               | 
               | These humans live fairly happy lives and were bred
               | (cloned) to be harvested for the organs. Would you oppose
               | the real world implementation of this system? The people
               | could even not find out what happens to them, they could
               | be gassed during the transit.
               | 
               | It really stems down to whether you think it's okay to
               | kill living beings. I don't care too much for life forms
               | smaller than 1cm and that's one of my biases, but I don't
               | think it's okay to kill living beings larger than 1cm.
               | 
               | You could say that we are humans and those are non-human
               | animals, therefore it's okay. I'm not a fan of this line
               | of thinking because that is how caste systems work in
               | societies that exploit different groups of people.
               | They're of a lower caste so it's okay to treat them like
               | dirt. They're of a different skin color so it's okay to
               | treat them bad. It's okay to kill them.
               | 
               | If we discovered aliens, what would have to be different
               | about them to make it not okay to raise them to be killed
               | for our tastebud enjoyment? The ability to do calculus?
               | Plenty of people can't do calculus. The ability to speak?
               | We're still trying to learn how certain whales
               | communicate or how crows seem to have a memory for
               | previous bad actors /abusers in studies. We don't eat
               | handicapped people nor people with severe mental
               | problems. If it's not okay to farm humans, what about our
               | predecessors? We have a common ancestor with other life
               | forms on earth, so where do we draw the line? Bipedalism?
        
               | KSteffensen wrote:
               | I would not be ok with such a dystopia.
               | 
               | However I don't think there's a clear line to be drawn.
               | Why do most people object to eating dog or cat while they
               | have no problem with pork? Pigs are about as intelligent
               | as dogs (and can also learn to recognize individual
               | humans).
               | 
               | Extrapolating that line of thought there is also no
               | fundamental difference between eating plants and animals,
               | but most people argue that it's morally wrong to kill
               | animals for meat but ok to eat plants.
        
               | boston_clone wrote:
               | > Why do most people object to eating dog or cat while
               | they have no problem with pork?
               | 
               | Cognitive dissonance, plain and simple. This was
               | explained in the Wikipedia article I linked above.
        
               | boston_clone wrote:
               | > Why is there an ethical problem in slaughtering
               | 
               | In short, I think killing another living being that
               | experiences suffering is wrong.
               | 
               | There needs to be at least a base agreement on some
               | ethics before diving into an ethical debate, and if you
               | don't see a problem with needlessly killing animals, then
               | this exchange will be worthless.
               | 
               | Extend the reasoning of how we know it's wrong to raise
               | and kill a human for our own consumption to animals, and
               | we arrive at veganism. Please see my second citation in
               | the parent comment for a better overview.
        
               | will4274 wrote:
               | > In short, I think killing another living being that
               | experiences suffering is wrong.
               | 
               | It fails Kant's categorical imperative. Animals aren't
               | going to believe that eating meat is wrong - and if we
               | tried to prevent animals from eating meat, we'd kill a
               | lot of them - not to mention it'd just be ridiculous.
               | There's simply no way to include animals in universal law
               | and maintain reciprocity. It's an internally inconsistent
               | ethical philosophy, and obviously so.
               | 
               | That's to say - people make fun of ethical vegans for the
               | same reason they make fun of libertarians - clear gaps in
               | the philosophy they refuse to acknowledge.
        
               | delecti wrote:
               | I don't agree that morals need to be reciprocated to be
               | valid. It's not internally inconsistent to say I think
               | it's immoral to kill things beings even if they wouldn't
               | grant me or others the same.
        
               | will4274 wrote:
               | Libertarians don't agree that the inability to protect
               | the environment makes their philosophy invalid either.
               | The fact is though, most people look for reciprocatity in
               | their moral philosophy.
               | 
               | It's not that every individual has to agree not to kill
               | you. It's that we have to agree that punishment is
               | appropriate for killers. Getting specific - it's
               | incoherent to say it's immoral for humans to kill rabbits
               | but moral for foxes to kill rabbits. To have a consistent
               | moral philosophy, you have to either punish the foxes and
               | try to prevent them from killing the rabbits, or you have
               | to admit that killing rabbits isn't _really_ a problem.
        
               | delecti wrote:
               | I'm not arguing that it's moral for foxes to kill
               | rabbits. I'm arguing that the presence of immoral actors
               | does not negate the arguments in favor of morality. Foxes
               | aren't immoral, they're amoral. It's wrong for me to kill
               | people even if natural disasters do. I can't have a moral
               | discussion with a fox.
        
               | boston_clone wrote:
               | I don't think that's an accurate representation of Kant's
               | viewpoints; please see https://en.wikipedia.org/wiki/Cate
               | gorical_imperative#Cruelty...
               | 
               | It's been many years since my collegiate philosophy
               | course that focused on ethics in society - largely using
               | Peter Singer's works as focal points of discussion - but
               | could you try and reframe your idea? It doesn't seem like
               | reciprocity has much bearing on this topic.
        
               | KSteffensen wrote:
               | The Wikipedia article describes the various psychological
               | mechanisms people use to avoid thinking about the fact
               | that something they are doing involves something else
               | getting killed. It does not provide arguments for why
               | killing an animal for it's meat (or hide or other
               | resource) is wrong.
               | 
               | A counterpoint to your 'raising humans for consumption'
               | point which is equally extreme but in the opposite
               | direction. How do you know plants do not feel suffering?
               | After all studies show plants can sense surroundings and
               | communicate with other plants even of other species.
        
               | delecti wrote:
               | Even if plants feel suffering, fewer plants die from
               | eating them directly than would if we had to pass their
               | calories through an intermediary animal. It's closer to
               | equivalent for chickens, but it's about an order of
               | magnitude for cows.
        
               | KSteffensen wrote:
               | If you grant that eating a plant causes suffering to that
               | plant I don't see why the order of magnitude of the
               | suffering or number of entities made to suffer matters.
               | 
               | Is it acceptable to inflict suffering on other beings to
               | alleviate your own suffering or hunger?
        
               | delecti wrote:
               | > I don't see why the order of magnitude of the suffering
               | or number of entities made to suffer matters
               | 
               | I absolutely disagree. Minimizing suffering is good. Less
               | suffering is better than more suffering. The specifics of
               | implementing it are obviously complicated, but if you
               | don't agree that minimizing suffering is a good thing, at
               | least in theory, then I don't know if we have any moral
               | common ground.
               | 
               | > Is it acceptable to inflict suffering on other beings
               | to alleviate your own suffering or hunger?
               | 
               | I assert that I have a right to attempt to continue my
               | existence. Given that, and the above, I think it follows
               | necessarily that it's better to cause less suffering in
               | that pursuit, if possible (and it is).
               | 
               | Also, all of this is only entertaining the possibility
               | that plants can suffer for the purpose of discussion. I
               | think it's entirely obvious that they cannot experience
               | suffering.
        
               | boston_clone wrote:
               | It is commonly understood that plants do not have the
               | same mechanisms to experience a range of emotions (pain,
               | happiness, sadness, etc.) as fish, birds, and other
               | animals do.
               | 
               | Further, if we want to abstract away from a mechanistic
               | understanding and focus purely on a reduction of
               | suffering, then veganism should be your goal. Most crop
               | production is simply for animal feed. Eliminating animals
               | from our diets would dramatically decrease the amount of
               | plants we destroy.
        
               | jfengel wrote:
               | A nutritious vegan diet is not difficult. The hardest
               | thing about it is that you mostly have to cook it
               | yourself, since so many restaurants offer few (or no)
               | vegan choices.
               | 
               | Fortunately, that's gradually improving. And it's a good
               | idea for people to eat less restaurant meals if they're
               | really interested in nutrition. It's hard to claim that
               | nutrition is one's #1 priority when one is eating 1,500
               | or more calories per meal and few vegetables or whole
               | grains.
               | 
               | Veganism isn't automatically nutritious. It can be, just
               | as meat diets can be -- but most meat eaters don't.
               | Either can be nutritious with planning and education.
               | 
               | As you say, your diet should absolutely start with
               | nutrition. But given that you could eat nutritiously
               | either way, you should indeed let your ethics guide you
               | -- which includes both animal welfare and the environment
               | as a whole.
               | 
               | But in particular, it'll be very hard to claim that
               | nutrition is top priority if you're frequently eating Big
               | Macs and never eating vegetables or grains.
        
             | zamadatix wrote:
             | > comes from cognitive dissonance around being forced to
             | confront that vegans have a good point.
             | 
             | The problem on polarized issues is rarely "one side knows
             | they have no good points and are just trying to avoid that
             | the other side does". Really this mindset would be part of
             | the preachyness problem in the first place, the idea that
             | the only reason people don't like this side is they know
             | this side is right so why aren't they just admitting it!
             | 
             | > Why confront real issues when you can make a bacon joke
             | and say "oh, I could never give up cheese"?
             | 
             | I agree with this but probably in a different meaning than
             | you meant. It's not by default "I don't want to deal with
             | the consequences of their valid stance so I'll deflect
             | until it goes away" it's a "I really don't want to deal
             | with the religious guy handing out bibles when I'm just
             | going to the cafe for a coffee, I'll just joke with him I
             | couldn't live without <choice of sin here> every night
             | instead of risking dealing with a surprise preachy
             | interaction again". The interaction gave no hint of who
             | actually had or knew they didn't have the right stance
             | about religion.
             | 
             | > It's like when talking with someone who is very
             | disciplined about exercise. Many will say something like
             | "wow you're so lucky to have such good genes" to deflect
             | from the fact that they're just not willing to put in that
             | level of work.
             | 
             | In some situations like this example they probably know
             | they aren't doing the right thing, in others (as given in
             | the example above) that's not the case. That some topics
             | are so is not evidence one way or another about another
             | topic being so. The only common theme is that it was
             | uncomfortable for the person deflecting, not the reason it
             | was uncomfortable.
        
           | JadeNB wrote:
           | > Will you concede that many, but certainly not all, vegans
           | bring it upon themselves with their moralistic pontificating
           | about those who are not vegan?
           | 
           | "They deserved it" is rarely a good look. I imagine that just
           | about any position one can imagine has its vocal and
           | irritating proponents, so this response seems easy to
           | generalise in ways that you probably wouldn't want.
           | 
           | (Because I recognise how this post looks, it's probably worth
           | saying that I am not a vegan. Here in Texas, I actually had
           | someone claim to me that he was a vegan because he ate only
           | fish ... but I still think that people expend far more energy
           | on mocking vegans than they would just ignoring the
           | occasional over-voluble vegan.)
        
           | echelon wrote:
           | > Will you concede that many, but certainly not all,
           | 
           | This comes across as harsh. Replace "many" with "some" and
           | you'll get more people to agree with you.
           | 
           | There are instances of pontificating on both sides of the
           | aisle.
           | 
           | TikTok blew up with "vegan teacher lady",
           | 
           | https://www.youtube.com/watch?v=NoSPn_MEz-E
           | 
           | That caused a whole host of drama.
           | 
           | Anti-vegans (is that a thing?) are just as culpable though,
           | 
           | https://www.youtube.com/watch?v=tRd13bMWhsU
           | 
           | I wish we'd all just get along.
        
           | op00to wrote:
           | No, this hasn't been my experience for at least 10 years.
        
           | kaycebasques wrote:
           | For sure. Morality is an important factor for many people
           | turning vegan. Therefore a vegan company needs to have very
           | admirable culture. I would request that you don't give us
           | impossible [1] standards but in this case Impossible is
           | acting indefensibly (if the situation is as clearcut as it
           | currently seems).
           | 
           | I will also suggest however to watch out for confirmation
           | bias regarding your idea of a typical vegan. 4 of my close
           | friends are vegan and we all only share that information when
           | it's necessary (e.g. about to eat with strangers) and none of
           | us frequently pontificate about the morals with non-vegans
           | either online or in-person. For every vocal vegan that you
           | see, there may be many more quiet ones.
           | 
           | [1] No pun originally intended but now that I see it I
           | totally intend my pun...
           | https://knowyourmeme.com/photos/1409156-fire-emblem
        
         | datavirtue wrote:
         | Why would a vegan ever eat impossible meat? They generally
         | abstain from processed foods.
        
           | cute_boi wrote:
           | Why do people smoke cigarettes? Why do people drink soft
           | drinks like coca cola which is full of sugars?
           | 
           | I mean whats the point of asking these? Being vegan doesn't
           | mean you have to eat healthy food 24x7. They are normal human
           | being following ethics. And there is no rule that tells vegan
           | should abstain processed foods.
        
           | RandallBrown wrote:
           | I've seen lots of vegans eat highly processed foods like nut
           | milks and cheeses, tofu, and even impossible and beyond
           | meats.
        
       | duffpkg wrote:
       | Walgreens tried to pull this against one of ClearHealth's (Open
       | source EMR system) trademarks. We prevailed but expect to spend
       | $20k in legal fees and in TTAB court you could not recover fees
       | (at that point in in time anyway).
       | 
       | https://ttabvue.uspto.gov/ttabvue/v?pno=92058521&pty=CAN
        
       | gnicholas wrote:
       | Is there a summary of Impossible Foods' position? Would be
       | interesting to know why they think this is appropriate/lawful.
        
       | nateliason wrote:
       | Looks like they pretty blatantly copied the logo too, not a good
       | look.
        
       | makstaks wrote:
       | Be curious to know if anyone who has trademark legal knowledge
       | can answer this question. Since the word Impossible is common, as
       | far as I can gather, if it is for a different industry you indeed
       | could use it?
       | 
       | edit: typo
        
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