[HN Gopher] The Road to Creating a Category
       ___________________________________________________________________
        
       The Road to Creating a Category
        
       Author : imartin2k
       Score  : 16 points
       Date   : 2021-11-11 13:09 UTC (1 days ago)
        
 (HTM) web link (medium.com)
 (TXT) w3m dump (medium.com)
        
       | klik99 wrote:
       | >> In product marketing, we're told we should always focus our
       | language on solutions, not features, generic use cases or
       | platitudes.
       | 
       | There was a really good article going around earlier this year
       | that talked about how marketing changes based on the maturity of
       | the overall market - for new concepts with no or few competitors
       | they had the exact same conclusion, that marketing should be
       | informational. It's not until you have competitors that you start
       | using more "traditional" marketing approaches.
       | 
       | Most marketing advice comes from people working in established
       | markets, and don't really apply for novel ideas
        
       ___________________________________________________________________
       (page generated 2021-11-12 23:02 UTC)