[HN Gopher] Google loses challenge against EU antitrust ruling, ...
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       Google loses challenge against EU antitrust ruling, $2.8B fine
        
       Author : CapitalistCartr
       Score  : 397 points
       Date   : 2021-11-10 15:18 UTC (7 hours ago)
        
 (HTM) web link (www.reuters.com)
 (TXT) w3m dump (www.reuters.com)
        
       | DeathArrow wrote:
       | >Thomas Vinje, a partner at law firm Clifford Chance and who
       | advises several Google rivals, said Vestager should expand her
       | investigation into other areas.
       | 
       | >"Today's judgment gives the European Commission the ammunition
       | it needs to tighten the screws on Google in other areas where it
       | is throwing its weight around, like in online advertising, app
       | stores and video streaming," he said.
       | 
       | Great idea. Search isn't the only area Google has done bad
       | things. And Google isn't the only big tech company which has done
       | bad things.
        
       | TedDoesntTalk wrote:
       | Where does the $2.8 billion go?
        
         | chaoskanzlerin wrote:
         | Member states' contributions to the EU budget get decreased
         | proportionally
        
         | morsch wrote:
         | The EU budget, according to https://ec.europa.eu/competition-
         | policy/antitrust/procedures...
         | 
         | Also https://www.marketwatch.com/story/how-googles-27-billion-
         | fin...
        
       | kerblang wrote:
       | Mostly tangential: I find it amusing that I got served 3
       | different ads for Google Fiber on that reuters page (2 of them
       | were the same ad). Of course this is because I looked at Google
       | Fiber a week ago to see if it was in my neighborhood yet, but it
       | isn't and at this point probably never will be.
        
       | amelius wrote:
       | The cost of doing business.
        
         | rm2040 wrote:
         | A fine doesn't solve the issue. Could it be the EU is taking
         | their cut? and will repeat for the other techcos every X years?
        
         | mikeiz404 wrote:
         | Adding this for some context.
         | 
         | While it's not clear to me if the fine accounts for Google's
         | total revenue from Google Shopping while the infringement
         | occurred it at least is based on a percentage of revenue which
         | increases with each reoccurrence.
         | 
         | According to [1] "the starting point for setting the fine will
         | take into account a percentage of the value of sales to which
         | the infringement relates, multiplied by the number of years of
         | participation in the infringement. Under the fines Guidelines
         | in force since 1998, the starting point of the fine is based on
         | a lump sum, depending on the degree of gravity of the
         | infringement, to which a 10% increase is added per year of
         | infringement." and "The Commission's fine of EUR2 424 495 000
         | takes account of the duration and gravity of the infringement.
         | In accordance with the Commission's 2006 Guidelines on fines
         | (see press release and MEMO), the fine has been calculated on
         | the basis of the value of Google's revenue from its comparison
         | shopping service in the 13 EEA countries concerned."[2]
         | 
         | 1: http://europa.eu/rapid/press-
         | release_MEMO-06-256_en.htm?loca...
         | 
         | 2:
         | https://ec.europa.eu/commission/presscorner/detail/en/IP_17_...
        
       | stjohnswarts wrote:
       | I wonder why the EU won't sink these huge fines back into the
       | process of keeping the companies in check rather than just
       | disbursing it to random cost centers. They could do even better
       | work if they doubled or tripled their investigators and lawyers.
       | That would really send a chill through those who love to rob us
       | of our privacy.
        
         | Jensson wrote:
         | Making fines fund the people who determine the fine is a really
         | bad incentive structure, you will see a lot more fines for sure
         | but the system would be much more prone to corruption.
        
       | marcodiego wrote:
       | Google contributes so much to open source that news like this
       | makes me react ambiguously.
        
         | krageon wrote:
         | Maybe if they contributed a little more to an open internet
         | they wouldn't have this problem :)
        
         | schleck8 wrote:
         | This is the new "you can't be a bad person if you are an animal
         | friend" equivalent I assume?
        
           | marcodiego wrote:
           | No. This is simply the same felling I get when someone that
           | has helped me sometimes get caught doing something wrong.
        
       | callamdelaney wrote:
       | Got to fill that Brexit budget gap somehow..
        
       | kache_ wrote:
       | ugh
        
       | corrigible wrote:
       | I'm sure they'll appeal again
        
         | Invictus0 wrote:
         | Let them lose again then
        
         | schleck8 wrote:
         | They have the right to appeal in front of Europe's highest
         | court, the ECJ. That decision is final.
        
       | Andrew_nenakhov wrote:
       | Good. Now, do the same to Apple and force them to allow
       | installing third-party apps (and sign up for alternative push
       | notifications services).
        
       | Fckd wrote:
       | Google the new Evil
        
         | elwell wrote:
         | Not agreeing or disagreeing, but how exactly is Google evil?
        
           | ajuc wrote:
           | Abusing their monopoly to destroy competition for example?
           | This is why they were fined.
           | 
           | Then there's censorship and working with authoritarian
           | regimes like China.
        
         | Shadonototra wrote:
         | They haven't replaced anyone, they complement the list of Evils
         | 
         | Google, Amazon, Facebook, Microsoft, Apple
         | 
         | They all share a same trait, born from the same place, operates
         | globally, there is a weird pattern over there
        
       | adamc wrote:
       | Good. Google has been dominating search for a long time. At the
       | very least, it is important to constrain how they can use that
       | advantage. (I would rather see search de-monopolized. Not holding
       | my breath...)
        
       | kerng wrote:
       | Fine should probably much higher honestly.
        
         | Permit wrote:
         | I haven't been following this case, what makes you say it
         | should be higher?
        
           | cbg0 wrote:
           | Plenty of people don't understand the concept of fining
           | corporations, which is to punish them and get them to correct
           | their ways, not to destroy them financially to the point
           | where they end up firing people, which will now be out of
           | work, which is a pretty big problem.
        
             | breakfastduck wrote:
             | Only if a fine is so low it effectively has 0 impact on
             | their revenue it's not punishing them, is it?
             | 
             | Doing so much that they are impacted financially IS.
        
             | nathanyz wrote:
             | Fining is because you can't put a corporation in jail. It
             | is basically an alternative meant to speak the language of
             | profit/loss that corporations live and die by.
             | 
             | So in this case if you don't make it so that the bad
             | behavior is "unprofitable", then there is really no
             | incentive to change as profitable business practices will
             | not be discontinued and fines just become part of the
             | operating costs.
        
               | riffraff wrote:
               | but this fine is exactly based on making _this_ bad
               | behaviour unprofitable, the amount is proportional to the
               | estimate of the advantage that google got from its base
               | behaviour.
        
               | nathanyz wrote:
               | That is for this instance where they were caught and it
               | took a huge amount of resources, willpower, and luck for
               | that to be followed through on to get to the fine.
               | 
               | Basically in this case it was breakeven minus lawyer fees
               | if they get caught which only happens X% of the time.
               | 
               | That is why there are usually punitive premiums so that
               | the business calculus never makes sense as the cost of
               | doing it x risk of being caught is always a negative
               | compared to potential profit.
               | 
               | TLDR: Fine should be 2-10x times benefit gained or higher
               | to prevent even thinking about trying to get away with
               | it.
        
             | speedgoose wrote:
             | I think people want a bigger fine that will force Google to
             | change behaviour, not one that will bankrupt Google.
        
             | [deleted]
        
         | tremon wrote:
         | And it can. The legislation has the option to keep increasing
         | the penalty for repeat offenders.
        
         | [deleted]
        
         | colinmhayes wrote:
         | Google has another $7 billion in fines working through the EU
         | court.
        
           | Ygg2 wrote:
           | Assuming they don't appeal and lower them.
        
       | mdrzn wrote:
       | Still pocket change for a multibillion company like Google.
       | 
       | I hope EU will keep hammering them with fines until they change,
       | or until they start noticing the loss.
        
         | bastardoperator wrote:
         | It's like robbing a bank for a million dollars and the penalty
         | for doing it is paying back 100K. Why would I ever stop robbing
         | banks?
        
           | AnssiH wrote:
           | Do you believe Google benefited over $2.8B from showing its
           | shopping comparison results above those of their competitors
           | in the 13 affected EEA countries?
           | 
           | I doubt it.
           | 
           | The fining rules EC follows are intended to ensure the fines
           | exceed the benefit received.
           | 
           | There are more details about the calculation of the fines in
           | the original EC decision of the (AT.39740), section 14 Fines
           | starting from page 207: https://ec.europa.eu/competition/anti
           | trust/cases/dec_docs/39...
        
             | bastardoperator wrote:
             | Absolutely, lol. They've been doing this for 8 years and
             | are the masters (regardless of ethics) at ad revenue.
             | Considering Google's market share has quadrupled (low
             | estimate) since 2014, I have no doubts that google could
             | have profited 350M year over year. When has google ever
             | done anything in good faith or something that wasn't
             | profitable for them long term?
             | 
             | "The Commission concludes that the proportion of the value
             | of sales to be used to establish the basic amount of the
             | fine should be [...]%."
             | 
             | If it's not 100%+ percent, Google profited, even if it's a
             | penny. This doc is missing way too much data (table 29) for
             | it to make any real sense.
        
           | k8sToGo wrote:
           | Because the penalty doesn't stop at 100k for repeating
           | offenses?
        
             | bastardoperator wrote:
             | Until it stops being profitable, it really doesn't matter
             | what you fine them. Stock price is up 5.82% over the last
             | 30 days...
        
               | edgyquant wrote:
               | It seems to me you're just regurgitating something you've
               | heard a million times. Stock price is irrelevant, the EU
               | has ran the numbers on googles profit from their shop
               | searches and determined this fine exceeds that profit.
        
           | dahfizz wrote:
           | This isn't a fine for Google generally. This fine is for a
           | specific thing Google did wrong: prioritizing their own
           | shopping results in search. The fine was specifically
           | calculated to be greater than whatever revenue Google made
           | from this behavior.
           | 
           | To follow your analogy, they robbed a bank for a million
           | dollars and got fined 2 million. Then keyboard warriors
           | shouted that they should have been fined 10 million because
           | of unrelated crimes which are still being litigated.
        
             | Closi wrote:
             | > To follow your analogy, they robbed a bank for a million
             | dollars and got fined 2 million. Then keyboard warriors
             | shouted that they should have been fined 10 million because
             | of unrelated crimes which are still being litigated.
             | 
             | Well, more accurately they robbed a bank for a million
             | dollars and got fined a million dollars.
        
         | Medox wrote:
         | multitrillion*
        
         | CapitalistCartr wrote:
         | When Google swallows a company, a valuation of only $2.8
         | billion is a small acquisition.
        
         | badRNG wrote:
         | I mean, I'd agree, but 2.8 Billion is a LOT of money. I'm
         | impressed that the EU is willing to even hammer Google that
         | hard. From what I can tell, Alphabet only ever has ~120 Billion
         | USD on hand at any given point in time.
         | 
         | While the fine seems to be doing better than mere pocket
         | change, the fine must be more costly than the benefit of the
         | anti-competitive behavior in order to be effective.
        
           | jjulius wrote:
           | >... Alphabet only ever has ~120 Billion USD on hand at any
           | given point in time.
           | 
           | "Only".
        
             | badRNG wrote:
             | I totally agree with your sentiment. It's sad that a 2.8
             | Billion USD fine should be considered a big win against a
             | company, but in a regulatory environment where a 10 million
             | USD fine often makes headlines (and is even more often
             | overturned), 2.8B comes a lot closer to being meaningful
             | than one would expect in our current situation.
        
             | mikeyouse wrote:
             | And with insanely aggressive share repurchases:
             | 
             | > _The company is aggressively buying back stock, having
             | repurchased a record $12.8 billion in the second quarter,
             | bringing the total so far in 2021 to $24.2 billion._
             | 
             | > _The company is on pace to buy back around $50 billion of
             | stock this year. It's a testament to Alphabet's earnings
             | power that its cash and equivalents were down less than $1
             | billion in the first half of the year to $135.9 billion
             | despite the heavy repurchases._
             | 
             | So they "only" have $120 Billion on hand while already
             | spending $25 billion of their cash buying back stock and
             | planning on spending another $25 billion this year.
             | 
             | https://www.barrons.com/articles/alphabets-voting-shares-
             | are...
        
               | remram wrote:
               | Looks like the fine is an order of magnitude too low too
               | hurt, at least.
        
           | matheusmoreira wrote:
           | > 2.8 Billion is a LOT of money
           | 
           | > Alphabet only ever has ~120 Billion USD on hand at any
           | given point in time
           | 
           | To them, 2.8 billion USD is change. It's a tip for the
           | government. Make it something like 70 billion and they might
           | start caring. And if it looks like they aren't caring, fine
           | them again until they do.
        
             | chmod775 wrote:
             | They add up. Don't forget that Google was also fined 4.3
             | billion euros and 1.5 billion euros in two other instances.
             | 
             | And there's other places on Earth that may impose their own
             | fines.
        
             | adventured wrote:
             | If the EU fines Google $70 billion, which would obviously
             | be an intentional assault on the US economy given the
             | extraordinary scale, the only proper response would be for
             | the US Government to attempt to destroy a major EU
             | corporation in measured retaliation. Airbus is worth a bit
             | more than $70 billion, they'd be an ideal and very easy
             | target to sabotage.
             | 
             | What you're suggesting is economic war.
        
               | kiryin wrote:
               | What do you think should be done? What methods are there,
               | besides harsh economic sanctions, to control entities
               | which break regulations and detriment free society?
               | Clearly something needs to happen, something with impact.
               | Pray to the invisible hand?
        
               | DeathArrow wrote:
               | That's fine if Airbus does evil at the same scale as
               | Google.
        
               | keewee7 wrote:
               | Airbus is an international arms dealer.
        
               | adventured wrote:
               | Google isn't doing evil to warrant $70b fines. I reject
               | your premise.
               | 
               | A $70b fine would justify the excessive targeting of a
               | major EU corporation in response.
               | 
               | If the EU were to pretend that Google deserved an
               | arbitrary $70b fine, then they could just as easily
               | pretend US big tech broadly deserves several hundred
               | billion USD in fines.
               | 
               | It's pretty clear where that kind of insane behavior
               | leads.
        
               | bryanrasmussen wrote:
               | >Google isn't doing evil to warrant $70b fines.
               | 
               | Ok, how much should the EU be allowed to fine Google?
               | 
               | How about $12b, that should be 10% of the money they have
               | on hand as I understand it. I think getting fined 10% of
               | your operating money might make you compliant to the law
               | - or is the problem that Google should never be fined any
               | amount that would cause them to become compliant to the
               | law?
               | 
               | on edit: put dollar sign in
        
               | matheusmoreira wrote:
               | > Google isn't doing evil to warrant $70b fines.
               | 
               | Proportionality doesn't work with companies that are
               | disproportionally rich. The purpose of the fine is to get
               | them to stop violating people's rights and it's clear
               | that pitiful 2 billion dollar fines are not going to
               | accomplish that objective.
               | 
               | > It's pretty clear where that kind of insane behavior
               | leads.
               | 
               | It leads to Google no longer being a monopoly as well as
               | being more respectful of people's privacy.
        
               | krzyk wrote:
               | > It's pretty clear where that kind of insane behavior
               | leads.
               | 
               | A happier, less evil world.
        
               | malermeister wrote:
               | Why is having to follow the law "war" for US vulture
               | capitalists?
               | 
               | You come to our market, you play by our rules. We don't
               | bend the law for capital interests quite as much as you
               | do, either get used to it or get out.
        
               | kazen44 wrote:
               | you mean like what happened with bombadier?
               | 
               | these large coorperations and the nations backing them is
               | nothing new.
               | 
               | Also, it is a strategic intrest of europe to protect
               | airbus, especially considering it is the model in terms
               | of being a multinational, truely european company[1],
               | compared to a national one.
               | 
               | [1]https://en.wikipedia.org/wiki/Societas_Europaea
        
               | breakfastduck wrote:
               | Ok just let them continue to effectively use piddly fines
               | to bribe governments, what a great alternative.
        
               | matheusmoreira wrote:
               | Economic war? Why can't the US simply allow the
               | corporations to face the consequences of their actions?
               | They probably aren't even going to jail or anything.
               | They're free to either pay or get out of the country
               | that's imposing the fine. Why does Google get to exploit
               | foreign citizens and violate their rights while under the
               | protection of the US government?
               | 
               | Huge fines are the only thing that will work.
               | Corporations these days are richer than nations and these
               | little 2 billion dollar fines do nothing.
        
           | notyourwork wrote:
           | > the fine must be more costly than the benefit of the anti-
           | competitive behavior in order to be effective.
           | 
           | That might be up for debate. According to Google Finance [1]
           | Alphabet received income of $18.94B in September! So the fine
           | is 15% of ONE quarter of their income.
           | 
           | I don't think that is sufficient and qualifies to more like a
           | slap on the wrist.
           | 
           | [1] https://www.google.com/search?q=alphabet+revenue
           | 
           | edit: I should have said quarter, not month. Revised, sorry
           | for the confusion.
        
             | NineStarPoint wrote:
             | Alphabet as a whole yes, but the question I think is how
             | much they made from Google Shopping specifically. If the
             | fine was greater than amount of money they made with what
             | they were getting fined about (multiplied by the chance of
             | getting caught, probably higher for google than most), then
             | they EU would successfully discourage similar rule breaking
             | in the future. While alphabet's total income for the year
             | may be that high, most of that comes from ads and not
             | shopping, and penalizing just the shopping related income
             | makes sense in that light.
             | 
             | The alternative argument is that what you really want a
             | fine to do is penalize law-infringing heavily enough that a
             | companies' shareholders make not getting fined again high
             | priority. In that light, you're primarily concerned about
             | levying fines against a company's profit margin/funds
             | they're using to invest in future growth. In which case,
             | yeah, this fine is far too paltry to concern investors in a
             | vacuum.
        
             | ojbyrne wrote:
             | Minor quibble, but that link says "Quarterly Financials."
             | So $6.31 billion a month.
        
               | notyourwork wrote:
               | Thanks, I edited to correct this mistake.
        
             | nwellnhof wrote:
             | The $18.94B number is net income in Q3 2021, not in a
             | single month.
        
               | stjohnswarts wrote:
               | $18.94 billion would have been a more acceptable amount
               | to fine them. You have to make these companies really
               | hurt in order to get their attention.
        
             | sam0x17 wrote:
             | That said, someone's OKR in legal just got tanked haha
        
             | badRNG wrote:
             | So, is the thought that the net benefit of Google's anti-
             | competitive behavior related to comparison shopping
             | services in Europe alone is greater than 1% of Alphabets
             | total income over a calendar year?
        
               | claudiulodro wrote:
               | No, otherwise the fine would simply be a cost of doing
               | business, and there would still be a positive ROI for
               | Google on the behavior that got them in trouble. The fine
               | needs to be greater than the revenue generated by anti-
               | competitive behavior.
        
               | matheusmoreira wrote:
               | A truly fair punishment would require identifying when
               | the unlawful behavior started, calculating all profits
               | derived from it, taking it away _and only then_ fining
               | them.
               | 
               | Making unlawful business decisions shouldn't be a
               | calculated power move for them. It should put them in a
               | worse position than they started. Like a chess game that
               | gets rewound all the way back to the last legal move, but
               | it costs them a rook or queen as well for the trouble
               | they caused.
        
               | 93po wrote:
               | A truly fair punishment would be people going to jail (or
               | the threat of it), like is the case for virtually any
               | other crime. This shit isn't going to stop unless people
               | refuse to do it because of the risk of jail.
        
               | rebuilder wrote:
               | Setting aside the whole "fair" issue, I suspect Alphabet
               | could convince a lot of execs to risk going to jail for a
               | lot less than the fine levied here.
               | 
               | Corporations don't go to jail.
        
               | krzyk wrote:
               | But if by being an employee of such corporation you would
               | have possibility of going to jail, there would be not
               | that many candidates.
        
         | xwdv wrote:
         | They will never notice the loss. This is a cost of doing
         | business. Also these fines can be financed and become tax write
         | offs through various loop holes and in the end even be a profit
         | for the business.
        
           | dahfizz wrote:
           | Legal fees are generally paid in pre-tax money, that's true.
           | How does that end up as a profit?
        
             | xwdv wrote:
             | Through some extremely creative accounting.
        
         | shadowgovt wrote:
         | Or until they decide it's not worth the cost to do business in
         | Europe.
         | 
         | As of 2018, they were pulling about 32.2 billion euros in
         | revenue in the European market, so there's quite a ways to go.
        
           | no_time wrote:
           | >Or until they decide it's not worth the cost to do business
           | in Europe.
           | 
           | One can only dream. There is no efficent solution to
           | rangebanning google ips on mobile devices that i'm aware of.
        
           | tremon wrote:
           | If they stop doing business in Europe, they lose Android
           | dominance in one of the largest, most advanced markets. It
           | might just be what's needed to break the G/A duopoly, and I'm
           | not sure they want to risk losing that.
        
             | DaiPlusPlus wrote:
             | And what non-Android, non-Apple platform would users switch
             | to?
        
               | Jensson wrote:
               | Voids get filled extremely fast when they appear.
        
           | nixass wrote:
           | Of course they will decide to leave the market twice as big
           | (population wise) as US' one
        
             | nyxaiur wrote:
             | They didn't even follow through with their threat to leave
             | the Australian market or the UK or France or Belgium or
             | Germany. I don't even know whom they didn't threaten.
        
             | shadowgovt wrote:
             | That's what I'm saying... the EU could probably double or
             | triple these fine levels, easy, before Google decides this
             | isn't worth just factoring into cost-of-business.
             | 
             | Of course, if the laws are structured fairly, such steep
             | fine levels would absolutely cripple domestic software
             | companies that ran afoul of them...
        
               | eropple wrote:
               | _> Of course, if the laws are structured fairly, such
               | steep fine levels would absolutely cripple domestic
               | software companies that ran afoul of them... _
               | 
               | Scaling to revenue isn't unfair. It's how you properly
               | scare multinationals into compliance.
        
               | wongarsu wrote:
               | Google would probably keep operating at a loss just to
               | prevent competitors from seizing the market and using
               | that to fuel growth in the rest of the world. Better to
               | take a loss and keep everyone else small.
        
       | missedthecue wrote:
       | I feel like I've seen this headline a hundred times in the past 5
       | years.
        
         | samstave wrote:
         | TOTs....
         | 
         | An where have thesse 'fines' resulted in anything beneficial to
         | human society.
         | 
         | THe title *SHOULD* read:
         | 
         | Google forced to fund N schools in Germany for fucking up.
         | 
         | But no,
         | 
         | In ALL of any of these 'fine-ings' can we have a document of
         | where the fines were applied and what they accomplished?
        
           | ohmaigad wrote:
           | This is just dumb. Would you prefer if executives were sent
           | to prison? These fines are beneficial in the way that
           | business might think twice before fucking over people.
        
             | sofixa wrote:
             | > Would you prefer if executives were sent to prison
             | 
             | Actually that'd be great for serious transgressions.
             | They're at the helm, they make decisions, they reap the
             | rewards, why shouldn't they also be punished when the
             | company fucks up seriously?
        
               | KarlKemp wrote:
               | Anti-trust isn't a crime. And there are reasons for that
               | other than what cynicism suggests. It is far more
               | difficult to pin down the definition, for example, than
               | it is even for typical white-collar crimes (fraud etc.).
               | And it's morally dubious to punish someone in
               | unpredictable ways. (the (civil(!) anti-trust fines don't
               | create new harm, but are intended to fix a situation,
               | which makes them more acceptable. As an analogy: when
               | someone damages your car and has to pay for repairs, that
               | payment is zero-sum for society. if you hit him in the
               | head, that's a net-negative because you (shouldn't/don't)
               | derive as much benefit from it as they are harmed)
               | 
               | Then, practically speaking, the groups involved are
               | simply too large to pin outcomes on individuals, and we
               | don't do guilt-by-association. The timescales are also
               | wrong, because the people responsible will often have
               | moved on long ago. And the people usually do not
               | participate in the spoils anywhere close to linearly with
               | their involvement (which is a good thing because it
               | prevents most corporate malfeasance: you aren't going
               | expose yourself to moral and criminal guilt at a 9-5
               | job).
               | 
               | Also,, the standard-of-proof that is required is higher
               | ("beyond reasonable doubt", i. e. 95%) than it is in
               | civil cases ("preponderance of evidence", i. e. 50%).
               | This is an outcrop of that moral-guilt vs responsibility
               | thing from above, and also from the fact that in civil
               | court it's often arbitrary what side of the courtroom you
               | end up on.
        
           | josefx wrote:
           | > THe title _SHOULD_ read:
           | 
           | That would only give them another way to put a positive spin
           | on their anti competitive behavior.
        
           | caymanjim wrote:
           | The fines shouldn't be tied to anything. The point of fines
           | is to punish bad behavior. The fine is the incentive to
           | change behavior. I don't want fines being tied to specific
           | rewards for a subset of society or a special interest. Once
           | you start doing that, the incentives are broken. The benefit
           | to society is that Google changes their behavior to avoid
           | being fined again. The money should go into general
           | government funding, not to "schools" or any other specific
           | thing.
        
             | andruby wrote:
             | I'm wondering what the effect would be if the money from
             | the fines is burned (destroyed).
             | 
             | The company would still feel the same incentive. For the
             | government on the other hand, it removes the incentive to
             | fine for one's own gain. I like that it would remove this
             | conflict of interest.
             | 
             | By removing the money, it's essentially very slightly
             | reducing inflation.
        
               | niyikiza wrote:
               | Actually that can be quite an equitable way of
               | distributing the fines (to all people holding the
               | currency in question).
        
               | caymanjim wrote:
               | While in theory this sounds nice, in practice it means
               | everyone gets nothing. It's a rare case where I'd rather
               | see the government get money. A comparable scenario is a
               | class-action lawsuit; a company might lose a billion
               | dollar class action lawsuit, but what that means is a
               | third goes to lawyers, a third goes to administrative
               | overhead, and the remaining third is distributed to the
               | plaintiffs as a bunch of checks for 50 cents a piece (and
               | then they're taxed on it!). I'd rather the government get
               | one big check.
        
               | samstave wrote:
               | Hmmm...
               | 
               | >> _While in theory this sounds nice, in practice it
               | means everyone gets nothing._
               | 
               | im trying to find out where anyone got something?
        
             | nostrademons wrote:
             | I think the point the grandparent is making is that for a
             | corporation, a fine is the _price_ of bad behavior.
             | Corporations don 't make moral judgments between good and
             | bad; as far as the company is concerned, they will make $X
             | of profit from the behavior and it will cost $Y in fines,
             | and if $X > $Y they will keep doing it. So for fines less
             | than the profitability of the behavior, governments should
             | just think of them as taxes, revenue-generation sources
             | from continuing to allow the corporation to do whatever
             | it's being fined for.
        
               | malermeister wrote:
               | ... and that's why the EU has high fines for shit like
               | this, to make sure $Y > $X.
               | 
               | It's also why tech companies keep complaining about EU
               | regulators.
        
               | stjohnswarts wrote:
               | That's ludicrous. It should go back into the governing
               | bodies who do this to hire more auditors and
               | investigators and lawyers to do even more of the Lord's
               | work.
        
             | ludamad wrote:
             | On the other hand, wouldn't mind if my taxes had some
             | allocation I could attitude to them
        
             | easytiger wrote:
             | Legislation is often changed so as to target big companies
             | in the industry du jour. Just look at how tenuous many of
             | the prosecutions in France of Google are. They aren't aimed
             | at market fairness even remotely, but to extract wealth to
             | the state.
             | 
             | It's particularly noticeable because the regulations
             | selectively enforced are usually a huge hindrance to market
             | entrants.
             | 
             | <Insert golden goose analogy here>
        
               | adwn wrote:
               | > _Google [...] market entrants_
               | 
               | How did you draw a line from the former to the latter?
        
               | iends wrote:
               | I believe the parent was referring to things like GDPR
               | which may have the unintended consequence of more
               | entrenching the large incumbents because of the cost and
               | time associated with compliance.
        
               | teddyh wrote:
               | The cost of compliance with GDPR is only high if you want
               | to straddle the line of what is or isn't acceptable
               | behavior regarding saving user data and monetizing said
               | data. Lawyers are expensive, and the more crooked you
               | are, the more expensive they get. If, on the other hand,
               | you don't want to save any data on your users more than
               | you obviously need (in order to do what your users
               | explicitly ask for), then the cost is zero - you are
               | already compliant.
        
               | nostrebored wrote:
               | This is just wrong. The cost of DSARs to most businesses
               | who are subject to GDPR fines is massive.
        
               | malermeister wrote:
               | Then store less customer data. You're complaining that
               | being data leech is expensive because of the GDPR. That's
               | the point.
               | 
               | Europeans don't want you to keep that much data on them.
               | If your business model requires that, it is not one we
               | want to encourage.
        
               | Jensson wrote:
               | You can send them the json for their user page and a copy
               | of your user data policies. This process can easily be
               | automated with an url. This doesn't cost more to do than
               | any other form of customer support.
        
           | dragonwriter wrote:
           | > In ALL of any of these 'fine-ings' can we have a document
           | of where the fines were applied and what they accomplished?
           | 
           | Usually, this is impossible, because fines are tossed into a
           | large pool of fungible money which is periodically allocated,
           | but the allocation isn't done per individual fine.
           | 
           | Of course, the budget which applies to the fund involved is
           | usually public, so insofar as it is approximately and
           | imprecisely (in relation to a specific fine) possible, it is
           | already done routinely.
        
             | stjohnswarts wrote:
             | This money should be fed back into the regulatory system to
             | provide fund for expanding audits of these companies which
             | are clearly out of control. Corporations are basically
             | entities without morals. They only care about the legality
             | of situations and interpretations thereof that their
             | lawyers think they can get away with so as much oversight
             | as possible would be great.
        
           | [deleted]
        
         | shadowgovt wrote:
         | Probably because the cases in question started in 2017. The
         | headlines we see are the percolation of these three cases
         | through the entire appeals and resolution process.
        
           | hn_throwaway_99 wrote:
           | Note Google still has the option of appealing to EU's top
           | court, so the appeals process isn't even necessarily done I'm
           | this case.
        
             | jacquesm wrote:
             | I hope they do and that the fine gets doubled as a result.
             | Companies always appealing to the highest courts is only a
             | function of the amount of cash they have, whatever happened
             | to: "Judge says so, so that's it". It's just trying to do
             | an end-run around the system by always clogging up the
             | courts from low to high.
        
               | aidenn0 wrote:
               | Honestly, just adding a market-rate interest charge on
               | the original fine seems Good Enough to me. I suspect the
               | interest on a $3B fine is larger than the court fees and
               | lawyers anyways, and it's not like time value of money
               | isn't something companies will neglect to take into
               | account.
        
               | r00fus wrote:
               | Wasn't the market-rate interest actually negative in some
               | European countries in recent years?
               | 
               | There has to be some mechanism for some additional cost
               | for the defendants to prevent appealing all court
               | decisions...
        
               | aidenn0 wrote:
               | If the interest was negative, then paying the money now
               | _is_ additional cost compared to paying it years ago.
        
       | alach11 wrote:
       | A lot more information about the case is available here [0]. The
       | ruling is about promoting Google Shopping results above other
       | comparison shopping websites. The fine "has been calculated on
       | the basis of the value of Google's revenue from its comparison
       | shopping service in the 13 EEA countries concerned."
       | 
       | [0]
       | https://ec.europa.eu/commission/presscorner/detail/en/IP_17_...
        
         | keewee7 wrote:
         | One problem with these non-Google price comparison sites is
         | that they don't always show the best or cheapest products but
         | the products that give the best affiliate commissions to the
         | sites.
        
           | londons_explore wrote:
           | Even Google shopping doesn't show the cheapest results. It's
           | a paid-for service, and the seller who pays most places
           | first. There used to be a free and paid tier, but now it's
           | all paid.
        
         | yawaworht1978 wrote:
         | Interesting calculation. Did they deduct taxes paid, salaries
         | and dev time?
         | 
         | If not, this was a negative sum game for google.
         | 
         | Would be very curious to know.
        
           | AnssiH wrote:
           | If you are willing to read, here's the original decision PDF,
           | including details about fine: https://ec.europa.eu/competitio
           | n/antitrust/cases/dec_docs/39...
        
           | brewdad wrote:
           | I should hope so. The whole point of these fines should be to
           | prevent the behavior rather than just make it a cost of doing
           | business.
        
           | hulitu wrote:
           | Google does not pay significant taxes in EU. Just like other
           | companies they use a lot of tricks to avoid paying taxes.
        
             | Crash0v3rid3 wrote:
             | Sounds like the tax laws needs changing. I don't know how
             | we can blame companies from leveraging loopholes if they
             | are available.
        
               | josefx wrote:
               | It is less the tax laws and more the trade agreements
               | between countries. Until a few years ago the biggest tech
               | companies used a bit of creative accounting to make sure
               | that all their EU profits would at least on paper be made
               | in Ireland because it had the lowest taxes of all and
               | Ireland had no reason to change that. The EU stepped in
               | once it came out just how far the Irish tax office was
               | willing to go to support that scheme, I think they
               | outright allowed Apple to skip the pretense (and several
               | shell companies) entirely while declaring their profits
               | to be Irish.
        
               | krzyk wrote:
               | How you fix a situation when a child company in Country A
               | pays parent company in Country B a given amount for using
               | logos, trademarks?
        
               | slavik81 wrote:
               | Put a tax on licence fees for logos and trademarks.
        
           | mtsr wrote:
           | Revenue, not profit, so that by definition doesn't deduct any
           | costs.
        
         | overkill28 wrote:
         | Quick- name as many other companies in this market as you can.
         | 
         | Heck name a single product comparison shopping search engine.
        
           | m4rtink wrote:
           | Heureka and zbozi.cz are the big ones we use in Czech
           | Reoublic.
        
             | bonzini wrote:
             | When I lived in Czech Republic the local sites for maps
             | (maybe mapy.cz??) and email (seznam.cz) were still quite
             | strong. Is it still the case?
        
           | auxym wrote:
           | I used to use shopbot.ca but it became fully useless around 2
           | or 3 years ago.
        
           | bduerst wrote:
           | Amazon, Ebay, Shopify pages, etc.
           | 
           | It doesn't really matter because google shopping is (or was?)
           | just search ads with pictures. Every item shown was set up
           | and paid for in Ads IIRC.
        
           | slac wrote:
           | kelkoo, prisjakt.nu, pricerunner.se
        
           | berkes wrote:
           | kieskeurig.nl/be, beslist.nl, kelkoo; all of which are
           | relatively popular in just the Netherlands. Those are the few
           | that survived by focusing on tiny niches; in this case a tiny
           | geographic and language-demography.
        
           | hawski wrote:
           | From the top of my head: Ceneo, Cenowarka, Idealo, Skapiec.
        
           | lostmsu wrote:
           | https://market.yandex.ru (only in Russian). Exists for over
           | 10 years. Was my to go place to shop for electronics due to
           | extensive filtering. It actually still is even after moving
           | to US: I just pick the device there, then order on
           | BestBuy/Amazon/NewEgg.
        
           | corecoder wrote:
           | Well, there are all those suggested by Google - oh, wait.
        
           | seanwilson wrote:
           | Not commenting on Google, but the problem with monopolies is
           | you don't know what other and potentially better products
           | might exist now if there was fair competition. Companies
           | aren't going to fund a competing product when they know
           | they're against a powerful monopoly.
           | 
           | "But the company being accused of having a monopoly has the
           | best product and I like it" was said about Windows too when
           | they were locking out competition. It's short-sighted.
        
             | [deleted]
        
           | mvdwoord wrote:
           | idealo.de tweakers.net/pricewatch .. in my corner of this
           | earth.
           | 
           | There were / are plenty. Google's idea of being the only game
           | in town is mostly marketing for almost all of their products.
        
             | josefx wrote:
             | geizhals.de might also qualify.
        
               | sho_hn wrote:
               | Was going to post this: Geizhals is amazing, especially
               | to understand and browse variants of the same product.
               | Their database is wonderful.
        
           | keewee7 wrote:
           | PriceRunner is big in Denmark.
        
         | whoknowswhat11 wrote:
         | There used to be a ton of shopping "comparison" and "review"
         | site spam. There still is. For a while google shopping seemed
         | better. I actually liked google's involvement.
         | 
         | Then they seemed to turn into ads? Now I ignore it along with
         | most of the others as I'm sure many folks do and just shop
         | through a few places (which is only marginally better).
        
           | jazzyjackson wrote:
           | i just resent that shopping links are at the top of every
           | image search - jesus google, i'm not always trying to shop
        
             | brnt wrote:
             | > i'm not always trying to shop
             | 
             | Seducing you into consumption is how Google makes money,
             | isn't it?
        
               | [deleted]
        
             | CamperBob2 wrote:
             | And let's not get into the horizontal scrolling UI
             | abomination they've added recently.
        
           | prepend wrote:
           | Froogle was better.
           | 
           | I think if Google cares about product search quality then it
           | would be good. Now it's just a paid product rather than
           | trying to organize and present info.
        
             | adamrezich wrote:
             | oh man, I'd forgotten about Froogle
        
       | arenaninja wrote:
       | Amazon and Facebook when?
        
       | PhileinSophia wrote:
       | What is their crime?
        
       | ddmma wrote:
       | Had a project related to Drive, exactly 8 years ago mentioned on
       | my twitter about their aproach on literaly all searches related
       | to their services https://imgur.com/a/iM7XhaB
        
         | caslon wrote:
         | What's wrong with what they're doing there? Your project was
         | named extremely generically and is spelled like a typo; correct
         | the typo and Google and IBM have cloud services most assuredly
         | more popular than your own, and you _still_ managed to come in
         | first.
        
           | [deleted]
        
           | ddmma wrote:
           | Domain was created using reversed engineered on the their
           | analytics. You're right, heil Google
        
       | kybernetyk wrote:
       | If you can't build your own tech industry you just rob the other
       | guys' one.
        
         | malermeister wrote:
         | If you can't follow our laws, get out of our market.
        
         | thunkshift1 wrote:
         | They are 'robbing' the ones who wont allow others to flourish
         | like they have
        
           | native_samples wrote:
           | Problem is, Google never shut down competing sites or did
           | anything to block them in any way. In fact they funded
           | platforms that could be used to access them.
           | 
           | That's the difficulty with this sort of ruling. What,
           | exactly, does the EU think Google did wrong here? Putting new
           | stuff into search results? That should not be illegal and no
           | such law exists. Reality is the EU will be perceived as both
           | financially robbing America's tech industry and blaming it
           | for its own failures to develop competitive services,
           | regardless of what spin "EU citizens" try to put on this. The
           | perception is inevitable when the supposed crime is so
           | difficult to understand.
        
             | thunkshift1 wrote:
             | Did you even read the article?
        
       | spicyramen wrote:
       | Anyone has the link how they come up with this number?
        
         | riffraff wrote:
         | there is this[0]
         | 
         | > The Commission's fine of EUR2 424 495 000 takes account of
         | the duration and gravity of the infringement. In accordance
         | with the Commission's 2006 Guidelines on fines (see press
         | release and MEMO), the fine has been calculated on the basis of
         | the value of Google's revenue from its comparison shopping
         | service in the 13 EEA countries concerned.
         | 
         | But I didn't see a detailed calculation anywhere.
         | 
         | [0]
         | https://ec.europa.eu/commission/presscorner/detail/en/MEMO_1...
        
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