[HN Gopher] The Golden Ratio and User-Interface Design
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       The Golden Ratio and User-Interface Design
        
       Author : adrian_mrd
       Score  : 44 points
       Date   : 2021-11-01 14:00 UTC (1 days ago)
        
 (HTM) web link (www.nngroup.com)
 (TXT) w3m dump (www.nngroup.com)
        
       | karaterobot wrote:
       | If you think using the golden ratio will solve actual problems
       | for you, you're wrong. In general, the design of a screen layout
       | should come from the type and amount of content you need for
       | users to perform a task, not from an arbitrary number. This stuff
       | smells like magical thinking to me.
        
         | jazzyjackson wrote:
         | Golden ratio is not arbitrary, it solves the problem: How to
         | make sure nothing lines up.
         | 
         | This link gets passed around a lot and it's very illuminating,
         | demonstrating that the golden ratio is objectively "the most
         | irrational number": https://youtu.be/sj8Sg8qnjOg
        
       | daniel-thompson wrote:
       | > Leonardo Da Vinci's Mona Lisa: The length and width of the head
       | (segments a1 and b1), as well as the length and width of the
       | torso (starting from the eyeline down to the hands -- segments a2
       | and b2) are in golden ratio.
       | 
       | Since when does anyone measure a torso _starting at the
       | eyeline_!?
       | 
       | Lots of data dredging here.
        
       | ABS wrote:
       | I'm afraid the entire intro paragraph is wrong, it's one of those
       | things "everyone knowns" but is in fact not true at all :-(
       | 
       | The best summary of why this is I've ever found is Prof. Devlin
       | 2012's Stanford session on this very topic:
       | 
       | The Golden Ratio & Fibonacci Numbers: Fact versus Fiction
       | https://www.youtube.com/watch?v=4oyyXC5IzEE
        
         | xamuel wrote:
         | Yes, people completely misunderstand what the golden rectangle
         | is about and why it's important. Its importance lies in the
         | fact that it's canonical, a rectangle motivated intrinsically,
         | independent of anyone's preferences (conscious or unconscious)
         | or any experiment: the same golden rectangle would naturally be
         | discovered by aliens on the other side of the universe, or even
         | in alternate universes with totally different laws of physics.
         | People looking for golden ratios in seashells and things like
         | that haven't just missed the point, they've missed it by
         | 180deg, fired their arrows away from the target.
         | 
         | (Of course, there's an even simpler canonical rectangle: the
         | square. But that one's too trivial to be interesting.)
        
       | humblepie wrote:
       | https://www.fastcompany.com/3044877/the-golden-ratio-designs...
        
       | jazzyjackson wrote:
       | Mathematica uses the golden ratio as the default for plot
       | dimensions; it does seem arbitrary but when you have to pick a
       | number, why not this one?
       | 
       | IMO the spiral stuff is very "seek, and you will find", but at
       | least as a twist on the 'thirds rule' of photography it makes
       | sense to me this way: the mind is always seeking a way to fold
       | things, because if it finds something is symmetric down the
       | middle, it only has to remember half of it. Basic compression.
       | Thirds makes it a bit more "interesting" but even then you're
       | better off breaking the rule: if a pattern looks _close_ to
       | symmetric, we tend to linger on it, as our minds ' gears turn to
       | say "is this easy to compress or not?". Kind of like a march vs
       | swing music: an even tempo is easy to match and rather
       | uninteresting, but once you add some entropy and syncopation, it
       | becomes a locus for attention.
       | 
       | As an aside, the golden rule "do unto others as you would have
       | others do unto you" always seemed similar to the golden ratio's
       | definition "the whole line is to the greater segment, so is the
       | greater to the less", anyone else notice that? I always wondered
       | if they're etymologically related.
        
       | DavidSJ wrote:
       | _In the study, participants with no background in art, were shown
       | an original image and distorted versions of a statue. The
       | original statue's proportions reflected the golden ratio. The
       | original image strongly activated sets of brain cells that the
       | distorted images did not, suggesting beauty is partly an innate
       | quality._
       | 
       | This doesn't sound like the best study design unless they also
       | tested with statues whose original proportions were _not_ in the
       | golden ratio. Otherwise you've just proven that people can tell
       | when a human statue has been distorted and don't like it.
       | 
       | I'm also unclear as to exactly how the vertical and horizontal
       | lines on the Mona Lisa were chosen. Why didn't a1 go to the top
       | of the head? Why did a2 go up to the eye and not some other
       | facial feature? What determined the endpoints of b2? It seems
       | like there were so many options available and no natural way to
       | select between them, so I have to assume the endpoints were
       | selected simply to produce a golden ratio. And one could do that
       | with any image at all.
        
         | jmole wrote:
         | Was just thinking this. You can take one of these golden rulers
         | and place it on nearly anything, roughly adjust it to size, and
         | find a "match" somewhere in the image.
        
           | idle_zealot wrote:
           | I think that's the point. The significance of this is
           | dependent on whether it holds true for other arbitrary ratio
           | rulers.
        
             | DavidSJ wrote:
             | If you can match a golden ratio to everything, then it
             | cannot identify anything. Certainly not beauty or good
             | interfaces.
        
       | [deleted]
        
       | kevinventullo wrote:
       | People making enormous leaps to find the golden ratio in
       | everything reminds me of the "Illuminati" meme, where a triangle
       | _anywhere_ in an image indicates Illuminati influence.
        
       | mlajtos wrote:
       | Jurgen Schmidhuber took this approach way before anybody else.
       | 
       | https://people.idsia.ch//~juergen/fibonacciwebdesign.html
        
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