[HN Gopher] Meta
       ___________________________________________________________________
        
       Meta
        
       Author : simonebrunozzi
       Score  : 207 points
       Date   : 2021-10-29 13:17 UTC (9 hours ago)
        
 (HTM) web link (stratechery.com)
 (TXT) w3m dump (stratechery.com)
        
       | TheOtherHobbes wrote:
       | This is an investor's view and the subtext seems to be "We're
       | making a lot of money out of this, and I expect we'll make a lot
       | more."
       | 
       | The problem is that it's _only_ an investor 's view. It's quite
       | dismissive of Facebook's very real political problems, and
       | doesn't acknowledge that for many people - especially, but not
       | exclusively younger users - Facebook is a terminal combination of
       | boring, evil, and cringe.
       | 
       | But more than that, Facebook isn't in a unique position to own
       | the metaverse. The rest of MANGA will be converging on similar
       | space. If there's any possibility at all of open hardware - or at
       | least of an open standard - it's likely the real competition will
       | come from an unexpected direction.
       | 
       | Social and AR/VR are fundamentally different spaces and
       | Zuckerberg's idea of what's supposed to happen in those spaces is
       | fundamentally weird and very possibly ridiculous.
       | 
       | Between the absence of consumer-friendly hardware - nothing is
       | going to happen until the tech fits into very wearable low-effort
       | glasses - and Facebook's eccentric history, I would expect Meta
       | to fail and the metaverse to happen elsewhere, leaving FB to
       | carry on as a kind of AOL for an ever-decreasing userbase until
       | it's sold off for far too much money to some other large
       | corporation which should know better.
        
         | sharkjacobs wrote:
         | > MANGA
         | 
         | This was a funny bit when i saw it on twitter yesterday, but if
         | we're actually going to update our top 5 tech companies acronym
         | let's do it comprehensively.
         | 
         | Google has been Alphabet for a while, so MANGA should be MANAA.
         | And I haven't understood why Netflix is in there for a while
         | now, I think we should swap it for Microsoft.
         | 
         | What do we think about MAMAA?
        
           | mupuff1234 wrote:
           | Alphabet's stock ticker is GOOG so I think 'G' still works.
        
             | tempodox wrote:
             | So, MAGMA?
        
         | davesque wrote:
         | > leaving FB to carry on as a kind of AOL for an ever-
         | decreasing userbase until it's sold off for far too much money
         | to some other large corporation which should know better.
         | 
         | Mapping FB onto AOL here feels like an effective way of summing
         | things up. Although I'm trying to remember because it was a
         | long time ago: did AOL make any grandiose product moves that
         | ended up signalling its decline? I'm inclined to say no, but I
         | could be completely wrong and forgetting something. What I
         | recall was just a complete lack of innovation from AOL and a
         | regression to money printing mode on the antiquated ISP with
         | fancy user portal model.
         | 
         | Although perhaps you weren't trying to make a direct comparison
         | between the two.
        
         | jamesjyu wrote:
         | The other subtext is that Zuck was always frustrated that he
         | didn't have control of the underlying mobile platforms
         | (ios/android) which strangled a bunch of FB's strategy for over
         | a decade.
         | 
         | He's not going to let that happen again.
        
           | [deleted]
        
       | gfodor wrote:
       | You can change the name, you can change the products, you can
       | change the vision, hell, you can even change the CEO.
       | 
       | But until you change the business model, it's just shuffling deck
       | chairs on a ship we're now, sadly, almost all passengers on.
        
       | munro wrote:
       | This makes me think of Comcast rebranding to Xfinity (USA);
       | though I didn't really grasp what the intended reach of the
       | rebranding to Meta will be from the last post [1]. It seems like
       | it's for the umbrella entity, no product renames. But it still
       | seems like a play to distance their image from Facebook, only to
       | be referenced in court. And if it's anything like the Comcast
       | rebrand, it's like, everyone still knows who you are--and yes
       | we're still stuck using your products--it's just pretentious,
       | annoying, and you're just creating another bad name for yourself
       | lmao.
       | 
       | [1] https://news.ycombinator.com/item?id=29029317
        
         | munk-a wrote:
         | Remember that the Facebook renaming was for a very good
         | purpose. It became clear as the company aged and grew that the
         | initial name choice was quite poor, unfortunately in a lot of
         | areas around the globe that name has a very negative
         | association that wasn't obvious to Mark when he chose the name.
         | The problem is that the word Facebook just happens to have a
         | historical association with companies that don't respect your
         | privacy - thankfully changing the name to Meta will let this
         | company stand on its own merit. It's so Meta.
         | 
         | (Also, /s)
        
         | nobody9999 wrote:
         | >it's like, everyone still knows who you are
         | 
         | "Yes, we know who you are."[0]
         | 
         | [0] https://www.youtube.com/watch?v=qOrbrjBQf7Y
        
       | fdgsdfogijq wrote:
       | Honestly, I am dismayed by the negative reactions. Even if
       | facebook fails at this, they will produce huge technical
       | innovation. This is an expensive space, you need a big player
       | willing to spend 10-20 billion on it. You need the technical
       | resources and data. The end result will be a ton of open source
       | and new know how in AR/VR. What a blessing!
        
         | che_shirecat wrote:
         | There's always going to be a segment of people who are scared
         | of strides towards the future. And for good reason, unknowns
         | are scary for a reason.
        
         | losvedir wrote:
         | I'm with you on this. I was an original backer of the Oculus on
         | Kickstarter, and it's just mindblowing to see how far it's come
         | to the Quest 2.
         | 
         | And while the original Oculus shows you what promise there is
         | from a hacker in the garage, the Quest 2 shows you what can be
         | done when significant capital is invested in development.
         | 
         | I bought a Quest for my little brother across the country, and
         | hanging out in VR is pretty cool. I can definitely believe
         | there's something here. I don't know if Meta will actually end
         | up being the platform in the future, but I certainly think
         | there will be a platform, it will be good in a lot of ways, and
         | because of this frankly audacious move by Meta we'll be getting
         | there sooner.
        
       | polytronic wrote:
       | Meta is copying our work and our logo. I was the chief developer
       | of MySoci.Net, featuring my own 3d graphics engine NthDimension
       | (https://github.com/StylianosPolychroniadis/NthDimension) for its
       | first version before moving on to Unity. You can check out
       | MySoci.net at https://www.microsoft.com/el-
       | gr/p/mysoci/9pbwts6pnb9r
        
         | tubby12345 wrote:
         | I am 100-.9^100 percent sure you are just using this as an
         | opportunity to shill for your thing but the Meta logo is just
         | an undulating circle, while yours is a Mobius strip (meta is
         | only the Mobius in profile)
        
           | [deleted]
        
       | nemothekid wrote:
       | Personally, I'm less bullish on FB/Meta now. Half of me believes
       | if someone can turn it around it would be Zuck, and the other
       | half believes that FB's culture has optimized the wrong the thing
       | for the past 5 years.
       | 
       | Consider this, and call me out if I'm wrong, for the past 5 years
       | we were led to believe by FB/YouTube that algorithmically
       | generated could only have negative consequences as it moved
       | people to more and more reactionary content as it was the only
       | way to optimize time on site. The only way FB could grow was by
       | pushing content that got people riled up. Then TikTok came along
       | and it's kind of disproven that? I started using TikTok as a joke
       | and it's by far my most use social app now, and none of the
       | algorithmically generated content is as polarizing as what I
       | would find on the other apps; and clearly they are growing fast.
       | There was another way but the local-maxima prevented FB from
       | seeing it and as a result they have lost major brand cachet.
       | 
       | I don't know what is different about TikTok but the way I see it
       | is Meta's problem will be avoiding their user base dying off and
       | the USG will likely prevent any future acquisitions. Their
       | standalone apps (M, Rooms, Riff, Gaming, Dating, Collab) haven't
       | been major successes (although given the size of Facebook some of
       | these have 10s of millions of users); and I'm not confident a VR
       | platform will have major penetration outside of "Ready Player
       | One" fanboys.
       | 
       | That said, FB is a trillion dollar company and betting against a
       | company with such a huge war chest is like trying to catch a
       | falling knife.
        
         | orky56 wrote:
         | I think part of it is demographics. Facebook's userbase is and
         | continues to trend older especially for Facebook/WhatsApp and
         | slightly for Instagram as well compared to TikTok/Snap. I'm not
         | saying Facebook has abandoned the younger demo but wants to
         | continue to cater to the earning and older demo. We're not
         | going to live in Wall-E's world but when the older generation
         | no longer wants to or can engage in IRL experiences that
         | require being full mobile and healthy, AR and moreso VR will
         | allow them to immerse themselves and "preserve" youth well
         | longer than we thought possible. We are at an interesting time
         | in history where wealth inequality is growing and the wealth
         | transfer from rich to poor and more significantly from old to
         | young may not happen as quickly as society needs it to. If the
         | older demographic can and wants to hold on a decade or 2 longer
         | compounded with healthcare advances giving them longer life
         | expectancy and their existing investments/savings growing well,
         | who knows what and when the future will look like?
        
         | tyrfing wrote:
         | 3-5 years ago, the prevailing narrative about Facebook and
         | other social media was that of the 'filter bubble', where you
         | would only see things you agreed with. More recently, it's been
         | a 180 to decrying Facebook force-feeding users content they
         | disagree with. TikTok is basically the old model, the one that
         | was blamed for things like Trump being elected.
        
         | aaroninsf wrote:
         | Knives may be snapped mid air by the appropriate adversary.
         | 
         | The tide is correctly turning against the manifest abuses of
         | this organization, regardless of what it asks to be called;
         | with any luck it will be systematically dismantled and
         | defanged.
         | 
         | The pathology and amorality inherent in its DNA goes back to
         | Zuckerberg; the fish has rotted from the head from the start.
         | That pathology leads to market valuation is not a surprise but
         | it's also not conducive to survival.
        
         | whoisjuan wrote:
         | > Then TikTok came along and it's kind of disproven that?
         | 
         | TikTok is the epitome of content augmentation through
         | engagement. They literally will push more and more of what
         | you're engaging with. Their algorithm is highly optimized to
         | put you into very deep rabbit holes of content.
         | 
         | During the BLM protests you could see two very different feeds
         | depending what content were you liking and engaging with. After
         | a few minutes of browsing it would literally feed you only pro-
         | BLM or anti-BLM. No middle grounds.
        
         | georgeglue1 wrote:
         | I don't think I've gotten an actual misinformation / hate
         | speech / etc. recommendation from Youtube, Facebook, or Tiktok.
         | 
         | On Facebook, I see potentially divisive posts from friends with
         | very different political views. The difference with TikTok is
         | that those friends don't post content.
         | 
         | I think if you explicitly seek out problematic content you can
         | end in a rabbit hole on any large algorithmic app.
        
           | nemothekid wrote:
           | Your experience is anecdotal. What "you think" isn't what
           | others have found through actual testing, there are actual
           | papers written about this. Also, I don't think TikTok is
           | different because they are more ethical or anything; I think
           | the framework they operate in (China) has forced them to take
           | a heavier hand on emotionally extreme content.
        
           | whimsicalism wrote:
           | As a counteranecdote to many on this thread, I have also
           | never seen hate content on any platform except TikTok.
           | 
           | Only on Tiktok have I seen teen girls dancing along to
           | clearly white supremacist content about racial superiority.
        
           | threeseed wrote:
           | I get far-right, anti-vaxxer, conspiracy, misinformation
           | recommendations from Youtube at least a few times a week. And
           | it's been like this for years despite me asking them not to
           | show this type of content again.
           | 
           | Anyone who thinks these issues are somehow unique or
           | exclusive to Facebook is simply being dishonest. They are a
           | byproduct of the anonymous, unfettered free speech we get
           | from the internet not something intrinsic to recommendation
           | algorithms.
        
             | ricardobeat wrote:
             | We had free speech before social networks and this wasn't
             | an issue. The problem is when you encourage all the 5000
             | lunatics who think the earth is pizza-shaped to congregate
             | and consume each other's content.
        
               | YarickR2 wrote:
               | Now content consumption is a crime. Next we're going to
               | curate reading lists, right ?
        
               | threeseed wrote:
               | Reddit and Twitter proves that it's not the case.
               | 
               | They have allowed anti-vaxxer, conspiracy, misinformation
               | etc communities to thrive and flourish and it's happened
               | without recommendation algorithms. It happened because
               | when people can see other's peoples comments they are
               | able to follow them to discover more people like that.
        
               | Karrot_Kream wrote:
               | Twitter absolutely uses an algorithmic feed to show you
               | content you'll engage with more.
               | 
               | On Reddit this is somewhat true, but it's a well-known
               | part of Reddit culture (though this has been changing as
               | they've been kicking out more subs) that each sub has its
               | own set of cultural mores, opinionated mods, and memes.
               | There's lots of drama/hate on subs from other subs but
               | you'll see the same phenomenon on the Fediverse or, for
               | that matter, in a neighborhood gossip group.
               | 
               | It's not like these views go away without algorithmic
               | newsfeeds, it just that algorithmic feeds accelerate
               | their spread.
        
           | ricardobeat wrote:
           | You must be really good at only reading content you already
           | agree with.
           | 
           | The moment you watch a few seconds of a polarizing video, out
           | of curiosity, they will start recommending more of the same.
           | This is how people fall into more radicalized bubbles.
        
         | darknavi wrote:
         | > The only way FB could grow was by pushing content that got
         | people riled up.
         | 
         | Not sure if I've ever believe it was the only way for them to
         | grow. I hate Facebook (product) for what it has become but it
         | is an excellent tool for its original use, which is keeping in
         | touch with friends/family/communities.
        
           | soperj wrote:
           | So is email.
        
             | xwdv wrote:
             | Grossly underestimates how complicated email can really be.
        
           | nseggs wrote:
           | Right. Easiest maybe, certainly not only.
        
         | kerng wrote:
         | I think Snap or TikTok should rebrand to Antimeta, or at least
         | build a subsidiary with that name to show how ridiculous this
         | is. Facebook, or however the want to call themselves, is still
         | the same company with its unethical leadership.
         | 
         | Unless leadership changes, nothing good will be in store for
         | society at large.
        
         | xwdv wrote:
         | FB has so much money they could try literally hundreds of
         | thousands of ideas, have all of them fail, and still have money
         | for hundreds of thousands more. Eventually they will find the
         | next big thing and execute perfectly.
         | 
         | It is inevitable.
        
         | zamalek wrote:
         | > betting against a company with such a huge war chest is like
         | trying to catch a falling knife.
         | 
         | Indeed. My biggest fear is that succeed.
         | 
         | I happen to prefer PCs (and there is no reason to argue for or
         | against that). Apple has been incredibly successful at
         | capturing market share and their devices are now mandatory at
         | my new job. I might not like it, but it's not the end of the
         | world: Apple behaves ethically.
         | 
         | Now imagine your [otherwise] dream job demands that you strap a
         | Quest on and feed Zuck's data fetish.
        
           | gear54rus wrote:
           | Apple behaves ethically with those file scanners on your
           | devices? Iphone parts that show errors when replaced with the
           | same parts from another phone? Lobbying against the right to
           | repair? Blocking access to 3rd party app stores?
           | 
           | lol. It's just marketing, nothing more.
        
             | jmknoll wrote:
             | Apple has certainly displayed some anti-consumer behavior.
             | No one will argue with that. But not all sins are equal.
             | Let's not say that blocking access to repair stores is the
             | same thing as knowingly aiding and abetting genocide.
        
               | parthdesai wrote:
               | Good thing you bring that up: https://www.washingtonpost.
               | com/technology/2020/11/20/apple-u...
        
               | random314 wrote:
               | Sharing imessages with CCP that is ethnically cleansing
               | uyghurs should certainly count as aiding and abetting
               | genocide.
        
             | threeseed wrote:
             | a) The CSAM scanning on your phone only happens if you
             | specify that you want your photos to be uploaded to iCloud
             | Photo Library. And if doesn't happen client-side then it
             | simply happens server-side with less privacy and security.
             | 
             | b) iPhone parts showing errors issues was a bug that was
             | already fixed and applied to TouchID security validation.
             | If it's something new then it's almost guarenteed that this
             | is a good thing i.e. you're trying to tamper/remove the
             | biometrics components.
             | 
             | c) Apple's customers don't want 3rd party App Stores. It's
             | not a computer to them but an appliance like a microwave.
             | They want security, privacy, moderation, convenience and
             | alternate stores trade those away for features e.g.
             | flexibility, price that no one really wants.
        
               | vineyardmike wrote:
               | 1) Lets not have client side scanning apologists here.
               | They are setting a terrible precedent. Even if apple does
               | it right, the copy cats won't and that'll be terrible for
               | everyone.
               | 
               | 2) Apple customer support has a history of being
               | deceitful. In the US it is illegal for them to reject
               | jailbroken devices from warranty and I've been told by
               | apple they will void your warranty on their internal
               | services if you bring them a device.
               | 
               | 3) Not all customers want a 3p App Store. Some do.
               | iPhones are not microwaves, they are computers.
               | 
               | > They want security, privacy, moderation, convenience
               | 
               | Like a microwave? Wtf. Also, all these things can come
               | through 3p app stores. Security is provided by the OS not
               | App Store. Privacy is by app. Moderation apple still
               | doesn't do right. Convenience is IAP that apps will
               | actually use.
        
               | LordDragonfang wrote:
               | >Lets not have client side scanning apologists here.
               | 
               | It's not scanning on the client side, it's hashing.
               | People on this site should really understand the
               | difference. The alternative, as _many_ have pointed out,
               | is them uploading your _whole_ image to be scanned server
               | side.
               | 
               | Smart money is that this is a move in front of Apple
               | encrypting your whole icloud backup, and they have to do
               | _something_ if they don 't want the legal, political, and
               | social liability of being a free encrypted cloud storage
               | for CSAM.
               | 
               | There's lots of reasons to criticise Apple, this isn't
               | one.
        
               | saiya-jin wrote:
               | Well that's a convenient set of arguments, lets politely
               | agree to disagree.
               | 
               | Privacy is #1 selling point for Apple phones for geeks,
               | it for sure ain't some mediocre hardware catching what
               | chinese manufacturers released 1-2 generations before,
               | nor sheepish bragging mentality that is so popular in
               | poorer parts of the world.
               | 
               | They broke privacy. It ain't some super bendy term that
               | you can argue about and twist to suit your current needs,
               | in similar vein as ie truth. Lets break it down - private
               | means mine and mine only, 0 other access, here, there,
               | everywhere. Anything else is not private, whatever
               | 'noble' cause you wrap it in that keeps shifting with
               | time, location, political regime etc..
               | 
               | They claimed they had it. Many honestly believed them.
               | They openly kicked it out and failed at it so badly they
               | didn't even grok it could be an issue. Then whole
               | clusterfuck happened as we all saw from first row.
               | 
               | Apple doesn't have privacy, period. It can claim to have
               | some other features, and with some they are correct. And
               | that's about it.
        
               | jrockway wrote:
               | What is scanning if not reading every byte of your
               | private images and using an algorithm to decide whether
               | or not to call the cops on you? It's scanning.
        
               | yyyk wrote:
               | Apple doesn't do E2E, and there's no evidence they are
               | going to. It's very likely they just legally can't.
               | 
               | First, the FBI (which supposedly stopped the last attempt
               | to introduce E2E) has more concerns than CSAM.
               | 
               | Second, the current scanning system + E2E will have
               | significant weaknesses* compared to server side scanning.
               | As it is, Apple will pay the same legal costs as it would
               | be if it had implemented E2E without scanning.
               | 
               | The only way to answer both concerns is to have way more
               | invasive scanning than Apple told us it would do. IMHO,
               | iCloud E2E is just a made up slogan to justify Apple
               | snooping on the device. The real future is just way more
               | scanning.
               | 
               | * The scanning database must receive updates after the
               | images have been uploaded, because the hash as described
               | inherently cannot catch most offenders right away. It's
               | an issue of both space (the proposal is based on a
               | perceptual hash, but the hash must be far smaller than
               | the original, so similar images can't all get the same
               | hash) and timing (NCMEC can't find new CSAM right away).
               | 
               | However, the images were likely deleted on the device, so
               | neither side has access to allow rescanning in the E2E
               | scenario. Unless.. The solutions here all involve more
               | scanning than the original proposal.
        
               | random314 wrote:
               | I don't understand why nobody seems to care that apple
               | shares imessages with CCP. Google and Facebook avoid that
               | by not operating in China.
               | 
               | How can a company claim to be privacy friendly because it
               | blocks ads while sharing private messages with a
               | genocidal government?
        
               | Nevermark wrote:
               | I agree that most customers are not asking for another
               | App Store, but they are being negatively impacted.
               | 
               | 1. Apple has blocked apps as objectionable because they
               | were political even though simply factual. [1]
               | 
               | 2. Apple's lock on the App Store facilitates government
               | blocks on apps that Apple itself would otherwise deem
               | fine. [2]
               | 
               | 3. Apple blocks "adult" oriented apps. How many times do
               | people have to rehash the lines between art and porn with
               | authority gatekeepers instead of making their own
               | choices?
               | 
               | 4. Apple blocks game streaming apps, and other apps that
               | act as front ends to other app-like worlds on the web, a
               | whole new category of innovation cancelled. [3[
               | 
               | 5. Apple inserts itself into otherwise peer-to-peer
               | transactions, i.e. in-app non-code content purchases.
               | This economic tax is both unfair, but also a dampener on
               | innovation.
               | 
               | 6. Apple on iOS restricts the downloading of code within
               | apps to educational situations. (Currently rule 2.5.2
               | [4]) This is a huge dampener on innovation. Coding,
               | including no-code coding, should be available to anyone
               | wanting to be code literate or want to make their own
               | tools. I get that their are safety issues, but those can
               | be addressed with sandboxes, etc. Again, another layer of
               | innovation killed off.
               | 
               | In summary, instead of being a bicycle shop for the mind,
               | Apple's app stores block many kinds of innovation, tax
               | providers in ways unrelated to Apple's role as phone
               | provider, and routinely censor useful apps that are
               | politically unappealing to Apple or governments, threaten
               | Apple's lock on development tools, or based on Apple's
               | sensitivity to safe (from a tech point of view) material
               | where legitimate opinions vary as to what is desirable or
               | not.
               | 
               | This is all user hostile.
               | 
               | Noting that there are alternative phones isn't a good
               | response, as Apple's phones are at the center of tightly
               | knit ecosystems. Customers do not have the ability to mix
               | and match products between a few ecosystems and get the
               | same value.
               | 
               | I view the App Store as Apple's new Achilles heal.
               | 
               | Apple's gatekeeper role has created perverse incentives
               | for Apple to block significant innovation, economic
               | viability, and freedom of expression on devices at the
               | center of many of our lives.
               | 
               | Perverse incentives don't go away. They tend to
               | metastasize (pun very much intended) [5].
               | 
               | [1] https://9to5mac.com/2017/03/28/apple-drone-striking-
               | app-remo...
               | 
               | [2] https://www.vox.com/recode/22680010/russia-apple-app-
               | store-s...
               | 
               | [3] https://appleinsider.com/articles/20/08/07/apples-
               | block-of-x...
               | 
               | [4] https://developer.apple.com/app-
               | store/review/guidelines/
               | 
               | [5] https://www.theguardian.com/commentisfree/2021/oct/29
               | /facebo...
        
             | joeberon wrote:
             | It's the difference between eating an okay meal and
             | literally stabbing yourself in the face with a knife
        
           | monkeybutton wrote:
           | Here's hoping Microsoft's HoloLense takes off in the
           | corporate world.
        
             | quantum_magpie wrote:
             | Ugh. Here's hoping that all crapware VR crashes, burns, and
             | takes down their host companies.
        
           | soperj wrote:
           | >Apple behaves ethically
           | 
           | There was that whole no poaching thing.
        
             | random314 wrote:
             | And sharing imessages and imail with iCCP.
        
             | slivanes wrote:
             | And:
             | 
             | caught attempting to be a book cartel
             | 
             | hostile to right to repair
             | 
             | browser render lockdown in iOS
             | 
             | slow moving PWA support in Safari
             | 
             | deliberate slowdown of older iPhones due to battery
        
           | nathias wrote:
           | if you can believe Apple behaves ethically you can convince
           | yourself Meta is ethical too if you try
        
           | [deleted]
        
           | wlesieutre wrote:
           | Don't forget to put on your Meta Smartwatch with front-facing
           | camera
           | 
           | edit: for reference
           | https://www.bloomberg.com/news/articles/2021-10-28/leaked-
           | ph...
        
           | ycoculushaver wrote:
           | Haha I work for a company that literally bought and
           | distributed Quest 2s for an event and I had to create a
           | Facebook account for it.. not much imagining needed for me!
           | 
           | Oh and it was my otherwise dream job at the time :)
           | 
           | Oh yeah, and it's a YC company.
        
           | vineyardmike wrote:
           | > Now imagine your [otherwise] dream job demands that you
           | strap a Quest on and feed Zuck's data fetish.
           | 
           | Its very likely that a commercial Oculus device won't collect
           | data (what company approves that?), so it might actually give
           | FB a path to money that is free of data+ads.
        
             | lostlogin wrote:
             | > what company approves that?
             | 
             | Kissing by the number that have FB accounts, most?
        
               | zeusk wrote:
               | They only want to collect consumer data for themselves,
               | not the data of employees by other corporations.
        
               | lostlogin wrote:
               | Sorry, moving too fast. "Judging by the number that have
               | FB accounts, most?"
        
         | bink wrote:
         | > betting against a company with such a huge war chest is like
         | trying to catch a falling knife.
         | 
         | Maybe. But if money could buy product adoption we'd all be
         | using Microsoft phones right now.
        
         | twright0 wrote:
         | > Then TikTok came along and it's kind of disproven that? ...
         | none of the algorithmically generated content is as polarizing
         | as what I would find on the other apps.
         | 
         | I don't think this is fully accurate. The big differentiator
         | for Tik Tok's algorithmic feed from FB's or Youtube's (in my
         | mind) is not its accuracy or lack of polarization, it's
         | actually that it draws much firmer and harder to cross lines
         | between the parts of its userbase with an (IMO intentionally)
         | nerfed search capability, so it's very difficult to break out
         | of the demographic/interest bubble it decides you are in for
         | feed purposes. So you, personally, probably receive literally
         | _no_ polarizing, political, etc content that you aren 't happy
         | to see. But that doesn't mean it's not there!
         | 
         | Here's an example: a researcher set up a new account,
         | interacted with transphobic content, and was very quickly (in a
         | few hours of viewing) seeing far-right conspiracy theory,
         | antisemitic, white supremacy (and so on) content, some of which
         | was endorsing violence.
         | https://twitter.com/abbieasr/status/1445888305997000705
        
           | 908B64B197 wrote:
           | ByteDance (Zi Jie Tiao Dong ) the parent company that owns
           | TikTok and mainland china Douyin Dou Yin  have been caught
           | suppressing and hiding videos from disabled or LGBTQ users so
           | that they are not shown to regular users. [0] [1]
           | 
           | One might wonder what other content is suppressed on the
           | platform. [2]
           | 
           | [0] https://www.dailydot.com/irl/tiktok-fat-lgbtq-disabled-
           | creat...
           | 
           | [1] https://www.bbc.com/news/technology-50645345
           | 
           | [2] https://www.theguardian.com/technology/2019/sep/25/reveal
           | ed-...
        
           | data_ders wrote:
           | isn't ByteDance's play with TikTok to be as inoffensive as
           | possible too? over-greedy filtering out of voices deemed to
           | be "controversial"
        
           | riantogo wrote:
           | In my personal experience with tiktok it will pigeonhole you
           | rapidly. But overall the platform is heavy on silly and fun
           | content (not sure if it intentionally maintained like that by
           | the owners). So before you know it you are pigeonholed into
           | extremely fun stuff (compared to tediously polarizing content
           | on other big apps).
           | 
           | Now over time it might devolve into bad content if there is
           | no higher level moderation to keep it on lighter side of
           | things. I would personally be okay with not all platforms
           | being totally democratic.
        
         | unstatusthequo wrote:
         | My opinion is a name change is just that. You can also put a
         | Ferrari body kit for a Pinto, but it's still a pinto. Name
         | change is just them trying to dodge their own brand's
         | untrustworthiness.
        
       | furgooswft13 wrote:
       | MAKE EVERYTHING TRUMP AGAIN
        
       | lsjvjn wrote:
       | >The fact that Facebook is uniquely held responsible for the
       | societal problems engendered by the Internet does, I suspect,
       | stem from the fact that Zuckerberg is an obvious target. How many
       | people concerned about anti-vax rhetoric, for example, can even
       | name the person in charge of YouTube, a far more potent vector?
       | 
       | This article makes a very cogent point: Zuckerberg has too much
       | baggage with the general public and Meta would be much better off
       | if he stepped out of the light.
        
         | kevinmchugh wrote:
         | Zuckerberg controls a majority of voting shares in Meta, right?
        
         | bluepizza wrote:
         | Sorry but YouTube is not a far more potent vector.
         | 
         | Facebook and Zuckerberg were fairly blamed because they
         | actively developed features that amplified misinformation, and
         | refused to take any action to curb their damage.
        
           | chipotle_coyote wrote:
           | "Facebook is a potent vector for misinformation" doesn't
           | disprove the contention that YouTube is a more potent vector.
           | We're aware of Facebook's issues around this largely because
           | Facebook became the de facto representative for Everything
           | Wrong With Big Tech -- and while there's a solid case to be
           | made that it's their own damn fault they're in that position,
           | it's kept documented problems with other platforms out of the
           | spotlight. YouTube's recommendation algorithm is notorious
           | for leading you to ever-more extremist ("high engagement!")
           | takes on a variety of topics. And in some high-profile cases
           | -- for instance, Alex Jones back in 2018, coronavirus vaccine
           | disinformation just this year -- YouTube was well behind
           | other social media platforms in executing bans. There is an
           | arguable case to be made that compared to YouTube, Facebook
           | is a relative model of responsibility.
           | 
           | (And, yes, there's a larger question about how companies like
           | YouTube and Facebook should be approaching moderation at all,
           | who gets to decide what is and isn't misinformation, who
           | watches the watchmen, etc. But if we presume there's a
           | rationale for moderation at all, then YouTube should be
           | getting way more scrutiny than it generally receives.)
        
           | lsjvjn wrote:
           | We've seen many articles over the last few years about the
           | YouTube recommendation rabbit hole radicalizing young people
           | online. Facebook is not blameless, but they've become a
           | scapegoat for issues plaguing an entire industry.
        
           | edgyquant wrote:
           | YouTube's algorithms also amplify misinformation, and
           | demonetization isn't exactly a fix for that
        
             | lupire wrote:
             | Are demonentized videos allowed in Recommendations/Watch
             | Next?
        
           | apozem wrote:
           | YouTube has been an _extremely_ potent vector for antivax
           | rhetoric. They 've banned antivax content, but we'll see how
           | that holds up.
           | 
           | https://www.rollingstone.com/culture/culture-news/youtube-
           | an... (2021)
           | 
           | https://www.buzzfeednews.com/article/carolineodonovan/youtub.
           | .. (2019)
        
         | jfernandez wrote:
         | Agreed, Meta's "good parts" would have a better chance to
         | succeed if it weren't entangled so much with Mark and Facebook
         | at large. Listening to the interview made me feel that
         | Mark/Facebook have good intent with this work (and are clearly
         | doubling down ala rename) but the metaverse feels like
         | something that's being pushed through vs a natural extension of
         | human connection. They are making sure they have a big say on
         | how it unfolds by shifting the focus on the company towards.
         | Good and bad.
         | 
         | I was "defending" the metaverse to a friend outside of the tech
         | bubble last night and I talked a lot about how much I learned
         | about socialization/human connection when I used to play Star
         | Wars Galaxies and World of Warcraft. That those relationships
         | which started somewhat "metaverse"-first meant as much as my
         | "real" connections did... and that's what I feel the essence of
         | Meta/metaverse is really trying to bring to everyone.
        
         | 908B64B197 wrote:
         | > The fact that Facebook is uniquely held responsible for the
         | societal problems engendered by the Internet does, I suspect,
         | stem from the fact that Zuckerberg is an obvious target
         | 
         | Interestingly, the most vocal opponents of Facebook are...
         | traditional medias. The same medias that are competing (and
         | losing!) against Facebook for add revenue.
         | 
         | Keep in mind that before Facebook, for a story to get any
         | traction it had to be approved by the "editorial board" of a
         | legacy news outlet. What do you think happened if the owner of
         | the TV station or newspaper didn't want a story to hit the
         | front page?
        
         | lupire wrote:
         | I have no idea if FB or YT is more potent, but Ben didn't offer
         | any evidence so this looks like shilling for Zuckerberg.
         | 
         | Facebook's potency is in the reshares, and in the "headline
         | only" feed format where lies in headlines are persuasive even
         | when the linked content is not. YT algorithm shows one person
         | more bad content, but doesn't spam their friends. And in a
         | video the viewer has time to think if the claims make sense.
        
           | jensensbutton wrote:
           | What if they're resharing Youtube videos?
        
         | apozem wrote:
         | The author of this piece pointed out on his podcast that
         | Zuckerberg, despite his baggage, is a founder and thus the only
         | person who can sell such a huge change to employees and
         | investors.
         | 
         | If building a metaverse is a good idea, and that is a large if,
         | then it will have been good for him to stay.
        
           | whimsicalism wrote:
           | Founder loyalty is much larger among employees than it is
           | among investors (in general, don't know about FB).
        
             | orhmeh09 wrote:
             | OK. How do you know this?
        
       | seph-reed wrote:
       | Nice article.
       | 
       | It's amazing how much bike-shedding there is here around the name
       | and logo, and how little capacity most have for what these
       | changes actually mean.
       | 
       | Meta is going full in on the metaverse... so that's going to be
       | hitting some critical mass fairly soon (less than a decade). And
       | that's nuts. We should take this time to enjoy living before that
       | moment. Who knows what changes it will bring, but surely enough
       | that there will be no going back.
        
         | _jal wrote:
         | Meh. I've ignored them for the last 20 years. I expect to
         | ignore whatever their services metastasize into for the next
         | 20, too.
        
         | AlexandrB wrote:
         | > Meta is going full in on the metaverse... so that's going to
         | be hitting some critical mass fairly soon (less than a decade).
         | 
         | That's a stretch. Tech history is littered with big companies
         | who went hard on a technology only for their attempt to flop.
         | See: Newton, Virtual Boy, Windows Phone, and most recently
         | Google Stadia. There's also little reason to think that CEO
         | Mark Zuckerberg of 2021 is as in-touch with the what the public
         | wants and tech trends as college student Mark Zuckerberg was in
         | 2004.
         | 
         | Edit: Another way to look at is: Has Facebook ever launched a
         | product as successful as their primary business?
         | 
         | They've _acquired_ some wildly successful properties (I 'm
         | thinking Instagram & WhatsApp) - but their in-house product
         | efforts outside of Facebook itself have either flopped or been
         | marginal at best - Facebook Phone, Facebook Portal. Oculus
         | might be the exception - for now - but there's healthy
         | competition in the VR headset space and the market isn't yet
         | big enough for a "metaverse" to be widely accessible like the
         | Facebook website was in 2004.
        
           | stevofolife wrote:
           | And there's also little reason to think that anyone on Hacker
           | News is more in-touch than Zuckerberg of 2021 with what the
           | public wants and the tech trends. Someone who owns Facebook
           | and Instagram can identify the trend easier than you. Unless
           | you also happen to have a platform of more than billion of
           | users, then please share your thoughts about trends.
        
         | mathgladiator wrote:
         | I think as technology goes more... meta, the more valuable
         | reality will become. I can't help but thing of Duncan
         | Trussell's quote: "Some poor, phoneless fool is probably
         | sitting next to a waterfall somewhere totally unaware of how
         | angry and scared he's supposed to be."
         | 
         | The way I see this playing out is that the metaverse is going
         | to be for poor people while reality is enjoyed by those with
         | resources for "all five senses".
        
           | seph-reed wrote:
           | > The way I see this playing out is that the metaverse is
           | going to be for poor people while reality is enjoyed by those
           | with resources for "all five senses".
           | 
           | Given my experience in Alt Space thus far, I think there's a
           | really good chance you're right.
        
             | ihumanable wrote:
             | I don't claim to know what exactly the metaverse will look
             | like, but I remember the first time I put on an Oculus
             | Quest.
             | 
             | The first experience you have is being dropped into your
             | "home" and mine defaulted to a big mountain side house,
             | warm wood, fireplace, massive window looking out into a
             | beautiful valley.
             | 
             | It was virtual but convincing enough and I still sometimes
             | enjoy just taking in the virtual view before or after
             | playing a VR game.
             | 
             | I remember thinking it a bit odd, the actual world around
             | me could be awful, but in here it was just good enough to
             | trick my brain. Throw $10B at that experience and I'm
             | curious to see what happens. Maybe a scarcity-free utopia
             | where everyone can "live" in whatever beautiful environment
             | they want to, maybe a dystopia where you get home and enter
             | your unadorned concrete cube and plug in to your real home,
             | needing just enough physical space to use the VR.
             | 
             | If they can ever get it fully jacked into your brain, I
             | could see people just plugging in and never coming out.
        
               | pessimizer wrote:
               | My home isn't primarily for looking at. It's mainly where
               | I keep my things, a collection of comfortable surfaces, a
               | place to cook and entertain, and a place for privacy. VR
               | gives you none of those.
               | 
               | edit: home is also a place to work on projects, so I
               | guess that VR fulfills that in a minecraft-type fashion.
        
         | [deleted]
        
       | [deleted]
        
       | rStar wrote:
       | it will be interesting to see what facebook turns into if/when
       | they get a new ceo who is business success focused, like tim cook
       | and satya nadella, who are just corporate mercenaries trying to
       | run the most efficient business possible, which is not what the
       | founders of those businesses did. then there's the question of,
       | will zuckerburg ever even get fb now meta to that point or will
       | he insist on maintaining control and using the company to fund
       | his pet projects to the detriment of the bottom line? zuck spends
       | his time, pie in the sky, while cook and nads eat sleep and
       | breath spreadsheets! riveting!
        
         | pdpi wrote:
         | Nadella joined Microsoft in '92. Cook joined Apple in '98. I'm
         | not sure I'd describe either of them as "mercenary".
         | 
         | Tim Cook told an investor to "get off the stock" over
         | criticisms that investing in things that don't contribute to
         | the bottom line (such as sustainability initiatives). "When we
         | work on making our devices accessible by the blind, I don't
         | consider the bloody ROI" is not something you expect a bean
         | counter to say in a shareholder meeting.
        
         | klelatti wrote:
         | Aside from the personal things about Cook and Nadella you're
         | saying that you want a product guy / founder in charge. The
         | thing is that Meta is a huge company with a massive impact and
         | the man in charge is spending his time on his dream and not
         | fixing issues that affect billions.
        
       | dmix wrote:
       | Regardless of how this turns out, $10 Billion per year is a lot
       | for an early/R&D level product (unless you consider the Horizons
       | stuff closer to the endgame).
       | 
       | Sometimes major upfront investments can create situations where
       | its own size and expectations cannibalize their own potential.
        
         | sithlord wrote:
         | Think Nucleus!
        
       | rdw wrote:
       | This is truly an optimistic take. Mark's "maybe no one else would
       | bother building this if I don't" ethos is inspiring. But, man,
       | that can justify absolutely anything. It seems like an expensive
       | hobby, like Rod Stewart's model trains. Impressive, amazing, had
       | to be built by that one person or it never would have been
       | made....but, it's gratifying to only that one person, too.
        
       | LurkingPenguin wrote:
       | It's really hard to use much of what Zuck says for reasonable
       | analysis. Examples:
       | 
       | > I care about this existing, not just virtual and augmented
       | reality existing, _but it getting built out in a way that really
       | advances the state of human connection_...
       | 
       | > I think we'll have hopefully an opportunity to shape the
       | development of the next platform in order to make it more
       | amenable to _these ways that I think people will naturally want
       | to interact._
       | 
       | I mean, how can you read stuff like this and not laugh?
        
         | randoglando wrote:
         | Maybe for some things (like playing board games or hanging out
         | a la Fortnite) it would be a great idea.
        
         | kwertyoowiyop wrote:
         | It's hard for me to read because my eyes keep rolling so far
         | back in my head. Didn't he say the same things about Facebook?
        
       | hsnewman wrote:
       | This is a very bad sign for facebook. They are betting on
       | everyone walking around with 3D goggles talking in Zoom like
       | meetings. I personally would rather go outside and see reality
       | than virtually doing it. Only time will tell, but I'm betting on
       | reality.
        
         | mhink wrote:
         | I'm not a fan of Facebook/Meta, but I'm also not sure about
         | this take. Rewind the clock 30-40 years, and I feel like it'd
         | be easy to say something like "This is a bad sign for IBM. They
         | are betting on everyone sitting around staring at a monitor
         | sending electronic messages instead of talking."
         | 
         | That's not to say that they'll actually deliver on this idea,
         | but we've definitely seen the transformative power of tech on
         | society. Whether that's a good thing or not is left as an
         | exercise to the reader.
        
         | tinyhouse wrote:
         | I think it's a bit naive to think it's either that or nothing.
         | As long as they can develop new high quality VR experiences
         | with high adoption, they would succeed. I don't think they even
         | know what they will end up with in 5-10 years. It's a big and
         | expensive experiment with non insignificant chance of success
         | in my opinion.
        
           | hsnewman wrote:
           | They have changed their company name and the focus. It's a
           | very big gamble. I for one won't be investing in vaporware.
        
       | alexashka wrote:
       | Am I the only one thinking Zuckerberg, like Bill Gates, was good
       | at creating a monopoly, but had no taste or ability to do
       | anything else?
       | 
       | This move reminds me of Elon Musk's brain implant garbage that is
       | sure to fail. It's like these people can't just do a good job of
       | providing a simple thing people want/need, they want to believe
       | they can do something big. They can't, and they won't, but they
       | will waste billions of dollars making other fools believe it.
       | 
       | I wonder when the music finally stops and these tech billionaires
       | are revealed to be the lottery ticket ego-maniac hacks that they
       | are. I wonder.
        
         | slownews45 wrote:
         | One big difference - a lot of these billionaires are willing to
         | try out ideas and ignore folks who say they won't work.
         | 
         | If you try out a few ideas, some will pan out.
         | 
         | And brain implants are certainly coming. Parkinsons and other
         | diseases are already being treated with them.
        
       | gz5 wrote:
       | I see it as closer to the Amazon pivot from selling physical
       | goods to selling digital goods (using digital as an umbrella
       | encompassing AWS, Kindle, Prime (which essentially digitizes
       | fulfillment and delivery), etc.).
       | 
       | FB sold users to advertisers. Very Web 2.0.
       | 
       | Well the _potential_ decentralization of Web3 _potentially_
       | destroys that business model and the Meta strategy seems like it
       | reflects this potential change in the way Amazon saw the world
       | going to digital?
        
         | r00fus wrote:
         | Very not so. Amazon was merely making available externally to
         | others the very production line that they used to make their
         | own site (at a very healthy profit).
         | 
         | What in world is Mark offering here? He's investing $10B
         | into... what? AWS/Cloud was a reasonable business pitch (which
         | seemed crazy but essentially: outsource your IT ops to AWS and
         | we can help you scale like crazy very quickly).
         | 
         | What's Mark's pitch here? VR is nowhere near prime-time - just
         | read around even on HN. It's got major issues and still lacks a
         | killer app.
         | 
         | It's a vanity project that only a fantastically rich, out of
         | touch person can indulge in. That or FB is toxic.
        
         | rory wrote:
         | The Amazon comparison is apt, but I think Apple shifting
         | revenue from hardware to services is a better one.
         | 
         | Apple was able to catch the paradigm shift of us starting to
         | use our phones for everything, and make loads of money by
         | offering services to a captive audience and sharecropping
         | opportunities to app developers.
         | 
         | Facebook tried to become a platform during the last paradigm
         | shift and failed. Selling users to advertisers has been
         | lucrative but clearly isn't as sticky as the platform model
         | (which is why they have to keep buying up their competitors).
         | So they're trying to push another shift to VR and be the
         | platform for that.
        
           | gz5 wrote:
           | Apple is nice comparison.
           | 
           | Apple leveraged the power of its brand in that transition
           | (and created a flywheel of sorts to strengthen its brand),
           | whereas the current FB brand wouldn't likely extend as well.
           | 
           | So helps show one reason why FB likely saw the need to change
           | naming and start building a new brand (whereas Apple (and
           | Amazon) went the other way).
        
             | jensensbutton wrote:
             | I'd argue Apply leveraged lock-in and the power of
             | defaults.
        
       | papito wrote:
       | Mark Zuckerberg does not care about money. That's what I gathered
       | from reading Chaos Monkeys and An Ugly Truth. He never _had_ that
       | problem. A privileged sociopath who has never known life outside
       | of Westchester, Harvard, and his Silicon Valley compound. He
       | talks about  "connecting people" but that's probably because he
       | himself is deathly insecure about it.
       | 
       | He has never been one of our species and that gnaws at him. Do
       | girls like him? Do we like him?
       | 
       | His favorite historical figure is Caesar, he looks like Caesar
       | with his haircut, which is also called "the Caesar". This man
       | drifts away in meetings when they talk about boring money stuff,
       | but he DOES care a buttload about the number of users and those
       | users not leaving. It's power, it's influence - it's what he
       | craves.
       | 
       | But. The man who pivoted on his idea of rating chicks - by
       | stealing a better idea - may have run out his lucky streak, which
       | started by winning the birth lottery in Upstate New York. He may
       | have been at the right place at the right time, of prime age, and
       | of means enough to have access to computers and the Internet (a
       | very common thread, see: Bill Gates), but now that The Facebook
       | brand has literally become toxic (RIP), he has to come up with an
       | actual world-changing idea, and that, as he will find out, is
       | _hard_.
       | 
       | And it doesn't help that not only is it hard to hire people at
       | Facebook now, I will bet you the farm that those working there
       | are walking it in for the nice paycheck. Why do you think the
       | TikTok algorithm makes Reels look like a high school project?
       | Those people don't have their heart in it, and why would they?
       | The company repeatedly, shamelessly _lies_ to them.
        
       | yyyk wrote:
       | Well, Facebook sure sent a strong signal of being committed to an
       | AR/VR vision. We can't say they don't have a corporate direction.
       | 
       | Would it work? I suspect that it's _too early_ for the tech.
       | Haven 't seen much yet in the way of compelling apps - and first
       | mover advantage isn't what it used to be.
        
       | Steltek wrote:
       | Has a huge company ever rebranded themselves like this to a dream
       | that they're so far away from delivering on? The Metaverse isn't
       | an unfamiliar or abstract thing, it's well represented in movies
       | and TV, and it's a pretty dramatic territory to claim: full
       | sensory immersion in an infinite, interactive world. No one has
       | gotten even a fraction of those things "right" and a social media
       | company is gonna bet the farm on it because they bought a company
       | that made VR goggles?
        
         | randycupertino wrote:
         | > Has a huge company ever rebranded themselves like this to a
         | dream that they're so far away from delivering on?
         | 
         | Theranos, when they pivoted from a medication-delivering patch
         | to a blood testing analytics company. Neither of which they
         | ever actually had the tech for!
        
         | codezero wrote:
         | The one thing they might have done that is closer to a
         | metaverse than just immersion though: creating a completely
         | digital economy, where work inside the metaverse has value
         | based on creating within the metaverse. Facebook has nailed the
         | economic walled garden, so may have some good ideas for
         | digitalizing people's work using VR/AR as a starting point.
        
           | ketzo wrote:
           | This is exactly it, IMO. People are so focused on the
           | VR/AR/"immersion" aspect of the whole metaverse concept -
           | rightfully so, given the Meta keynote - but there's much more
           | to an actual metaverse than some cool goggles/glasses.
           | 
           | If the point of a true metaverse is a persistent, always-on,
           | digital universe that exists parallel to our own, it seems
           | like the company that defined "social media" is well-
           | positioned to define that universe as well.
        
         | mrkramer wrote:
         | I think VR/AR Metaverse will happen but it is decades away.
        
           | handrous wrote:
           | Most major tech companies seem to be betting that non-shit AR
           | glasses aren't far off, and are prepping to be ready for that
           | day 1.
           | 
           | Big VR bets makes less sense to me. AR is the next
           | smartphone. VR is the next... TV or workstation monitor, and
           | even then, only for some use cases. Just seems like a much
           | smaller opportunity.
        
             | shock-value wrote:
             | Are you implying that their interest suggests that non-shit
             | AR glasses will actually happen in the relatively short
             | term? Big tech companies were and ostensibly are interested
             | in self-driving too, and that seems to be taking much
             | longer than they expected.
        
               | handrous wrote:
               | They all keep announcing AR features for their devices
               | and operating systems, even though those are _very_ niche
               | except as a  "gee isn't that nifty" demo on current
               | hardware--anyone who's held a phone or tablet or Gameboy
               | or whatever up to interact with these things can attest
               | it's pretty terrible overall UX, even if it's _really_
               | cool as a demo. Glasses fix that problem. I assume the
               | reason companies are continuing development of those
               | capabilities is that they 're pretty sure AR glasses
               | aren't too far off. Seems like a much more tractable
               | problem than self-driving, anyway--mostly a waiting game
               | for battery and display/input tech to hit just the right
               | spot and for someone to package it just right, like
               | smartphones were.
        
             | mrkramer wrote:
             | VR is the next PC. "VR headset in every home" could be the
             | next Microsoft like company mission and vision. I think for
             | instance VR will have big impact in medicine and education
             | but like I said it is decades away something like PC
             | industry in 1970s.
        
               | handrous wrote:
               | Right, but my point is that the PC is kinda niche,
               | itself, as a _consumer_ product.  "The next PC" is a very
               | different prospect--and far more B2B--than "the next
               | smartphone". It could still be pretty big, but it's
               | always seemed to me like a weird place for Facebook,
               | especially, to be investing. Best-case you also become
               | "the next video game console", but consoles (+TVs) are so
               | much more (locally, IRL) social than PCs that I wouldn't
               | bet on that working out. Worst-case, companies focusing
               | more on AR _also_ crack the problem of making their
               | glasses function for VR, and you can throw all your VR-
               | only hardware investment in the trash (though some of the
               | software would be salvageable, I assume).
        
               | pessimizer wrote:
               | VR is the next 3D TV. A cumbersome, marginal improvement
               | on something that already works fine.
               | 
               | Even for industrial use, its only cases I've heard about
               | have been to transmit manual labor over a network. There
               | are very limited cases where we need to do that, although
               | I have no doubt that VR will be useful for undersea or
               | outer space welding, or something, with a very skilled
               | operator. Otherwise, the accuracy necessary is going to
               | make the machine (at the endpoint) far more expensive to
               | build and maintain than it is to just send the human.
               | 
               | edit: It'll be good for killbots. They'll be largely
               | autonomous other than Tesla autopilot-style nudges. The
               | work doesn't require a lot of accuracy, and there are
               | still a few social hangups about _totally_ autonomous
               | killing machines that would make an operator in a VR set
               | more acceptable, even if they don 't have much to do.
        
         | me_me_mu_mu wrote:
         | I hope society improves to the point that we are comfortable
         | just being around each other IRL, instead of needing to escape
         | to a simulated world in our _sonas.
        
         | lalos wrote:
         | I think Zuck is aware that they are a dying company (with a lot
         | of cash and a cash cow) and instead of being a sitting duck
         | they are embracing the "move fast, break things" and picked an
         | un-exploited market (that involves hardware - to own the whole
         | stack) and run with it. They still have the nuclear option
         | anyways, it fails, they revert and Zuck leaves and becomes part
         | of the board, keeping soft control of whoever yes-man from the
         | c-suite gets the CEO position.
        
       | Ninjinka wrote:
       | Wow, so much negativity! I'm surprised to find that I am one of
       | the few who was super inspired and excited by the keynote.
       | Granted, I'm a VR/crypto fanboy, but it all just seemed like a
       | move in the right direction.
        
       | otterley wrote:
       | Overall this new focus suggests to me that Facebook (Meta) sees
       | limited potential future growth of their social media properties
       | as such, and needs to look to new markets to sustain future
       | growth.
       | 
       | However, it is very rare for companies -- especially large,
       | established ones -- to succeed in pivoting themselves to deal
       | with new market realities and ways of doing business. The
       | entrenched interests and culture inside these organizations tend
       | to resist significant change. There's an irony that the bigger
       | the company, the less power a CEO actually has.
       | 
       | Time will tell if they succeed.
        
         | 908B64B197 wrote:
         | Except Microsoft, who did it a few times in the past.
        
           | AlexandrB wrote:
           | But not always successfully. It helps to have a big warchest
           | so you can try more than once or keep a money-losing business
           | running while you figure it out (XBox, Bing).
        
             | 908B64B197 wrote:
             | XBox and Bing are profitable, ironically. Bing is a 7B
             | business[0]
             | 
             | Phone/ARM tablets were not.
             | 
             | [0] https://news.scott.services/microsoft-bing-usage-and-
             | revenue...
        
       | klelatti wrote:
       | A company like Facebook (ok Meta) focuses on what the person in
       | charge is interested in. Can't be helped - it will just pervade
       | the whole company.
       | 
       | Zuck is interested in this Metaverse vision and not in fixing the
       | issues with his existing properties. Announcing this now is two
       | fingers to those affected by these problems. If he gets massive
       | regulatory intervention now he's brought it on himself and
       | deserves it.
        
       | pron wrote:
       | What surprised me was how pathetic the move looks (as does the
       | logo, that looks like the brainchild of an actual child; infinity
       | symbol? srsly?). Not only has Facebook proven unable or unwilling
       | to make even less immersive wide-scale online interaction
       | pleasant and beneficial that they claim it's time to be looking
       | for the next challenge (oh, and did they forget about their
       | digital currency?), but they don't even have the technology to
       | start. If this had come at the same time they unveiled some
       | impressive skunkworks project, or even _after_ they emerged from
       | their  "trial by fire" as the article calls it, it might have
       | been a different story, but as it is, it appears like a weak act
       | of desperation. Is Facebook feeling _that_ threatened?
        
       | r00fus wrote:
       | FTA: > "Meta", on the other hand, is explicit: CEO Mark
       | Zuckerberg said that Facebook is now a metaverse company
       | 
       | I'm not sure anyone (other than some geeks) really understands
       | what the "metaverse" is... or cares.
       | 
       | The name/symbolism/demo were uninspiring and vague at best.
       | 
       | Not to mention Mark isn't the best salesman for this. It seems so
       | egotistical of him to assume HE needed to be the front-man for
       | this effort other than to say "all of this... it's about me".
        
         | yepthatsreality wrote:
         | The metaverse is gibberish for "chat apps".
        
           | r00fus wrote:
           | I bet if you ask 10 people what the metaverse was, you'd get
           | 10 completely different answers. I'd say your answer is as
           | good as any.
        
         | thebean11 wrote:
         | The demo is for geeks and investors, so I'm not sure it
         | matters.
        
           | r00fus wrote:
           | So pray tell, what do investors see in it? As a geek I see a
           | hobby horse.
        
             | thebean11 wrote:
             | Selling digital goods with fat margins, app store revenue,
             | and ads in digital spaces
        
               | r00fus wrote:
               | Great so moving from display & social ads in Facebook to
               | ads in ... digital spaces.
               | 
               | Can you name a "digital space" or is this still vapor?
        
               | thebean11 wrote:
               | Fortnite is probably the most obvious one, unless you're
               | talking about facebook specifically or VR specifically
               | (VR chat is big but nowhere near Fortnite).
        
             | threeseed wrote:
             | What does Apple see in it ?
             | 
             | They are investing heavily in AR/VR and they have a proven
             | track record in new product categories e.g. smartphone,
             | tablet, headphones, watch.
             | 
             | Once the technologies improve such that the
             | glasses/headsets are light and small enough then it's going
             | to be something you can bring and use everywhere. And then
             | the popularity will increase which in turn will attract
             | developers. Repeat this cycle a few times and you have
             | another $100+ billion App Store business on your hands.
        
               | r00fus wrote:
               | Apple and Oculus/FB have very little overlap. Apple is
               | pushing AR, and Oculus is VR.
               | 
               | I don't think it makes sense to conflate those two
               | distinct use cases as the tech is different and user
               | experience is vastly different as well.
        
               | jensensbutton wrote:
               | FB is pushing AR and VR as I understand it. The VR part
               | is just what's already shipped. I think it'll be similar
               | to iOS/Android because FB will beat Google to the punch.
        
           | heavyset_go wrote:
           | Facebook is pummeling advertising platforms with ads that
           | link to the demo.
        
       | 0000011111 wrote:
       | Meta put simply is a digital version of human culture and
       | society. There is good and evil.
       | 
       | I am not sure they can keep the evil from spreading. How can they
       | contains it without blocking large amounts of users.
       | 
       | I see the platform as a dark forest where there is no path toward
       | profit unless they allow evil content to be spread widely and
       | therefore allow more adds to be seen by more people.
        
       | etxm wrote:
       | A metaverse is the last thing on earth this planet needs.
        
       | munk-a wrote:
       | > Zuckerberg made a similar mistake last year, forcing Oculus
       | users to login with their Facebook account, which not only upset
       | Oculus users but also handcuffed products like Horizon Workrooms,
       | Facebook's VR solution for business meetings.
       | 
       | IMO this point is just a single example of the pattern we've
       | seen. Everything done at Facebook is to drive that network data
       | even if it harms the individual component. That's why Meta is so
       | different from Alphabet. Alphabet is legitimately a collection of
       | pretty independent companies - some of them synergize but never
       | unnecessarily[1]. I purchased a VR headset last year and I ended
       | up getting an Index after being mightily tempted by the Oculus -
       | it's my first headset and I wasn't sure how much I'd like VR so I
       | was really hesitant to drop a grand on it but... the likely
       | future where all my activity is forcefully broadcast to all my
       | family and friends on Facebook is a price I'm not willing to pay.
       | 
       | Facebook's non-Facebook products suffer from the fact that they
       | so habitually pipe data right back to Facebook.
       | 
       | 1. Oh - I'll add a caveat here about google accounts and Youtube.
       | Google did try to merge the two at one point, but they got a huge
       | amount of negative PR and ended up stepping it back significantly
       | with aliases and multi-account management tools.
        
         | randoglando wrote:
         | What about this though:
         | https://news.ycombinator.com/item?id=29036327 ?
        
           | munk-a wrote:
           | Oh I'd missed that announcement - maybe it's a good sign and
           | they're changing courses?
        
         | Terretta wrote:
         | > _stepping it back significantly with aliases and multi-
         | account management tools_
         | 
         | PdM: "Oh, users don't want one account? OK, let them make
         | aliases they think are different, and log in that way. They
         | won't realize it's all still one account, even when we show
         | them their picture and list all these ~~aliases~~, er,
         | "different accounts" they can log in as ..."
         | 
         | Users: "Yay, different accounts!"
         | 
         | Analytics: "Yay, one account!"
         | 
         | Advertisers: "Hey, thanks for tying even more of their
         | identities together for me."
        
           | munk-a wrote:
           | For content producers it has a very real effect - that behind
           | the scenes linking doesn't threaten to expose your real
           | identity to creepy people on the internet. It _does_ expose
           | it to YouTube people, but I think that 's reasonable given
           | that there's money involved. It also (so long as you aren't
           | receiving a check) doesn't actually require any connection to
           | your real name anymore.
        
       | hackbinary wrote:
       | We used to call "reactionary" content sensationalism, and that
       | type of content has always been predicated on fallacious
       | arguments, but especially appeals to emotion.
       | 
       | Facebook's algorithms seems very good at dectecting and pushing
       | content that makes users have an emotional response.
       | 
       | They now have developed a feature where is someone or a page
       | posts a comment to a page or group that I am not subscribed to,
       | Facebook will push that content on to my feed.
       | 
       | It is just about the most annoying thing ever. I am profoundly
       | _not_ interested in people who I follow on what they post on Ted
       | Cruz 's Facebook page. Why is Facebook pushing Ted Cruz on to my
       | feed if I am not subscribed to him? I want to see my friends
       | posts, but not their responses to Ted.
       | 
       | Facebook sucks ass now, and I am going to convert over to
       | mastidon or something.
        
       | drumhead wrote:
       | It looks like a pretzel or the bag end of male genitalia.
        
         | [deleted]
        
         | jnsie wrote:
         | It looks like a morose Visual Studio icon
        
           | Steltek wrote:
           | Cisco WebEx, really
           | 
           | https://www.google.com/search?q=webex+logo&tbm=isch
           | 
           | https://www.google.com/search?q=meta+logo&tbm=isch
        
         | yuuu wrote:
         | Wouldn't one side sag lower than the other?
        
       | valleyjo wrote:
       | Sorry but I just don't like this name. The rebrand seems
       | appropriate given the expanded ambition. What was wrong with
       | horizon?
        
         | ngokevin wrote:
         | Because it starts with M and has 4 letters.
        
           | narrator wrote:
           | I read that META means "Make Everything Trump Again."
        
           | tigerlily wrote:
           | And it's an anagram of meat.
        
       | lvl100 wrote:
       | I don't get the hype around metaverse. It's between Zuck and
       | Jensen. Sure those two guys can push a lot of eyes and start
       | something but the products simply do not exist. It's as if
       | they're living in this fantasy world to create...Habbo Hotel for
       | 2025.
        
         | judge2020 wrote:
         | The metaverse they have a vision for won't exist, but social VR
         | is on the rise, even if it won't take over everyday life.
         | VRChat consistently has 25k players these days and that's not
         | including the amount of people playing it on Quest devices.
        
           | Duralias wrote:
           | The official VRChat Discord bot reports the true player
           | numbers and while it isn't very high now "27997", on weekends
           | I have seen it reach near 50k.
           | 
           | There are as many people playing it on Quest as there are on
           | Steam, which is wild considering just how many more Quest
           | owners without a gaming PC there must be.
        
         | [deleted]
        
       | kerng wrote:
       | This blog post seems to get some fundamentals wrong.
       | 
       | Alphabet is just a holding (that's also why the name is rather
       | boring), Google didnt wanna damage it's on brand by rebranding
       | everything. There is no need, its positive and people like it.
       | 
       | Facebook tries to distract from its negative press to give the
       | company an entire Facelift.
       | 
       | Many people are already updating that they work at Meta and not
       | Facebook anymore on LinkedIn - quite interesting to observe.
       | 
       | Most Googlers or people working at one of the Alphabet companies
       | would proudly state they work at Google to this day.
        
       | mrkramer wrote:
       | Article doesn't mention but Zuck wanted to acquire Unity because
       | he thought Unity will be future VR/AR engine/platform and
       | Facebook wants to own it and not be at the mercy of Apple and
       | Google.
       | 
       | I don't know why he didn't pursue it if he is so sure in
       | Metaverse VR/AR thing.
        
         | acomjean wrote:
         | It's unreal.
         | 
         | Fortnite seems to have the virtual event model working pretty
         | well. Movies and concerts with friends and random annoying
         | people jumping around.. but it does work,
        
         | astlouis44 wrote:
         | Mark my words, Meta is going to acquire Epic Games so they can
         | own of the major content creation engines for the metaverse.
         | 
         | Not to mention all that sweet, sweet game developer data and
         | owning one of the most popular social multiplayer games out
         | there today.
        
           | mrkramer wrote:
           | Epic's valuation is around $30bn and Facebook has the cash to
           | do it but arrogant Epic founder and CEO Tim Sweeney would
           | never sell to big bad Facebook. Maybe he gives in and sells
           | to Facebook because they have common enemies(Apple and
           | Google).
           | 
           | FTC is another problem but they would probably allow this
           | acquisition no matter how big it is because Facebook is not
           | in the business of making video games or game engines.
           | 
           | Besides owning Fortnite and major content creation engines
           | for the metaverse like you said another good synergy is
           | boosting Facebook's Twitch and YouTube Gaming competitor
           | Facebook Gaming with Epic's expertise.
        
       | ryandrake wrote:
       | As much as I am _not_ a FB fan, I give Zucc credit for dedicating
       | an entire keynote to his vision of the future. What are all the
       | other tech companies ' visions for the future? Who knows! They
       | never talk about the future. Apple almost never talks about
       | anything more than a month away. Their vision of the future?
       | Looks like it's probably: a brand new phone, similar to and
       | released precisely one year after the previous one... forever and
       | ever. What's Amazon's vision of the future? Continue N% YoY
       | growth for online shopping and cloud...forever. Google's? Ads on
       | moar surfaces...forever?
       | 
       | Zucc said this is our future vision for end users, here's what
       | and why. Whether or not you like the idea or company, at least he
       | stuck his neck out and articulated it.
        
         | gordon_freeman wrote:
         | > "Apple almost never talks about anything more than a month
         | away. Their vision of the future? Looks like it's probably: a
         | brand new phone, similar to and released precisely one year
         | after the previous one... forever and ever. "
         | 
         | This is a very narrow way to look at Apple's future products
         | and innovation. A lot of things Apple has done over the years
         | such as introducing Macs with M1 chips, focusing on fitness
         | (ex: ECG monitoring) and privacy based features, widespread
         | adoption of contactless payments through services like Apple
         | Pay are all great innovations in their own rights.
        
         | [deleted]
        
         | donclark wrote:
         | Agreed, but just like with Tesla (Elon Musk) is it more for
         | marketing purposes? I get the actual intent with Tesla (Elon
         | Musk). Not so with Zucc. Is Zucc playing a game that he is not
         | showing us?
        
         | dangoor wrote:
         | > Apple almost never talks about anything more than a month
         | away. Their vision of the future? Looks like it's probably: a
         | brand new phone, similar to and released precisely one year
         | after the previous one... forever and ever.
         | 
         | This is just because Apple never _talks_ about future things,
         | but they certainly have a picture internally. Plenty of
         | reporting supports the existence of AI /VR glasses of some sort
         | and a car of some sort being designed within Apple.
        
         | christoz wrote:
         | Amazon and Apple referring to customers, customers don't care
         | about the vision, they care about the products, on the other
         | hand Facebook has a different relationship,There is a Founder
         | that is leading a company that refers to users although
         | sometimes dangerously they call them "our people". A company
         | with a leader of 3 billions people, sorry users. I wouldn't
         | give credit to that.
        
         | heavyset_go wrote:
         | > _What are all the other tech companies ' visions for the
         | future?_
         | 
         | I can't say that I care at all about what trillion dollar
         | companies' visions of the future are.
        
           | shadowgovt wrote:
           | It can be useful, if for no other reasons than to understand
           | their actions better.
           | 
           | Google believes in a customized, personal assistant in every
           | pocket: a you-shaped facet of a gem that is all the data on
           | the Internet. Getting there involves understanding what "you-
           | shaped" looks like, hence all the data harvesting.
        
           | avs733 wrote:
           | I would go further and say that us being excited, and it
           | being newsworthy, when a CEO's vision of the future is shared
           | is deeply troubling. Their incentives are only aligned with
           | society at the absolute loosest level.
        
       ___________________________________________________________________
       (page generated 2021-10-29 23:01 UTC)