[HN Gopher] Facebook removed the news feed algorithm in an exper...
       ___________________________________________________________________
        
       Facebook removed the news feed algorithm in an experiment
        
       Author : WookieRushing
       Score  : 126 points
       Date   : 2021-10-27 17:43 UTC (5 hours ago)
        
 (HTM) web link (bigtechnology.substack.com)
 (TXT) w3m dump (bigtechnology.substack.com)
        
       | laylomo2 wrote:
       | Imagine being able to choose your own algorithm. I'd want reverse
       | chronological most of the time. And occasionally I might check
       | out some of the other AI powered ones too. Imagine even having
       | that choice at all.
        
         | bluGill wrote:
         | What I really want is only first part posts. If you didn't
         | write the status or take the picture yourself, then I don't
         | want to see it.
        
       | lanerobertlane wrote:
       | When people argue against the 'news feed algorithm' they mean
       | anything other than a reverse chronological feed of posts from
       | the people they follow. status updates, and interactions between
       | people/pages you both follow.
       | 
       | This article mentions that they turned the news feed off but
       | people were still hiding posts from pages they don't follow,
       | which friends had commented on. These shouldn't appear in a news
       | feed that is not curated as they are not following that page, and
       | is one of the things people are complaining about in the
       | algorithm.
       | 
       | They didn't test the algorithm vs no algorithm, they tested the
       | current algorithm vs another algorithm.
        
         | dataflow wrote:
         | I can't tell if they want us to believe none of their brilliant
         | minds realize this, or that they deliberately wanted a test
         | that would give them an excuse to keep things as is.
        
         | civilized wrote:
         | And as Twitter shows, it's not hard to offer both options and
         | let users choose.
         | 
         | Twitter also implemented a timer so that, if you choose simple
         | reverse chron, it forces you back into the ranking algorithm
         | after a certain period of time.
         | 
         | Hmm, I wonder why they'd go to the trouble to do that? Maybe
         | these social networks have motivations that override user
         | experience?
        
           | sam0x17 wrote:
           | FB isn't going to do anything that doesn't affect at least
           | 30% of users. As always this is all about revenue.
        
         | winternett wrote:
         | Also, if the user base is conditioned to seeing things and
         | posting things to serve a particular type of timeline, it's not
         | easy for everyone to transition to a completely different
         | method and for that method to stabilize/work quickly.
         | 
         | When Facebook started changing their timeline and messing up
         | the chronological order of posts it had a really strange effect
         | on reality. Old news stories and posts were showing up for many
         | months late, and they were reminding people about their pets
         | that died years before as well, many people have forgotten
         | that.
         | 
         | The best option would be to abandon the ideal that one single
         | news feed is best for everyone and give control back to users
         | along with an option for a truly chronological time line. Thy
         | should also make multiple pages that rank posts based on
         | taxonomy that users can browse content that is most liked by
         | everyone on the platform.
         | 
         | The only reason why Facebook wants to be able to have singular
         | time lines is so that they can push targeted ads without it
         | becoming obvious to their user base, but if the taxonomy pages
         | were titled and organized properly, the ads would be somewhat
         | more relevant by nature, and not require them to invade
         | everyone's privacy like they have been doing thus far.
        
         | mzs wrote:
         | I have _no algorithm_ again, at least until FB decides to break
         | it:
         | 
         | https://news.ycombinator.com/item?id=29004489
        
           | forgotmypw17 wrote:
           | Sadly, that link is not available on mbasic, the only version
           | this computer can handle.
        
         | hn_throwaway_99 wrote:
         | 100% agree. In addition, look at their metrics. When it comes
         | to "meaningful social interaction", calling Uncle Joey a stupid
         | ass because he posted another semi-racist Obama meme is the
         | same as telling Cousin Jane you like her baby pics.
         | 
         | I should HOPE "meaningful social interactions" go down with a
         | reverse-chron, friends-only feed.
        
           | strken wrote:
           | They might do sentiment analysis, in which case you'd have to
           | put thinly veiled sarcasm in your reply to Uncle Joey to be
           | counted.
        
           | sam0x17 wrote:
           | Aren't those both equally meaningless? Maybe this is why I
           | don't participate in social media anymore XD
        
             | [deleted]
        
         | saurik wrote:
         | Expand your mind to "a reverse chronological list of actions
         | taken by my friends"? I don't want to--and don't need to--miss
         | out on my friends replying to stuff just because I don't want
         | to have an opaque content filtering and recommendation
         | algorithm curating my life.
        
         | jacurtis wrote:
         | > "Without a News Feed algorithm, engagement on Facebook drops
         | significantly, people hide 50% more posts, content from
         | Facebook Groups rises to the top, and -- surprisingly --
         | Facebook makes even more money from users scrolling through the
         | News Feed."
         | 
         | Yes, it is confusing when they say they "turned off the
         | algorithm" because what it sounds like is they are still using
         | an algorithm here, just a far worse version of one, maybe an
         | earlier version of the algorithm.
         | 
         | But if posts are "rising to the top" and "they saw double the
         | amount of posts from public pages they don't follow, often
         | because friends commented on those pages". This still sounds
         | like an algorithm is ranking posts, just in a "worse" way.
         | 
         | Removing the algorithm to me would mean seeing posts in a
         | reverse-chronological order as they happened. Everything would
         | appear equally. Maybe some controls are given to users to hide
         | certain types of items, such as 2nd degree pages (pages your
         | friends follow and comment on, but you do not follow), group
         | posts, and so on.
         | 
         | But as soon as you re-order posts, you are using an algorithm.
         | It is very disingenuous to claim you removed an algorithm when
         | all you really did was replace it with a worse algorithm. Then
         | justify your actions because the worse algorithm performed
         | worse (wow shocking i know).
        
           | novok wrote:
           | I think it's still legit to think of what they did was
           | turning off the algorithmic filtering, but did not turn off
           | the algorithmic event generation. To be fair although, group
           | and friend posts are things people explicitly subscribed to,
           | it's only the friend comments that they didn't explicitly
           | subscribe to. Which makes me think, did they do a version of
           | the experiment without "people commented on X" items and see
           | what happened?
           | 
           | I think the results would be somewhat similar although,
           | because group activity will still dominate. Knowing a place
           | like FB although, they probably tried all the combinations to
           | see what happened. I'm curious what those results are too.
        
           | chadlavi wrote:
           | it seems like they're using algorithm to mean "a more
           | complicated means of calculating what to show you," and
           | they're saying there is no algorithm involved when they use a
           | simple means of determining what to show you. Which is of
           | course also an algorithm -- when a person the user is friends
           | with interacts with something, show that in the user's feed.
           | But algorithm somehow means magic nowadays.
        
         | timbit42 wrote:
         | FBPurity is a browser plugin that lets you decide what to see
         | on FB. You can decide to only see what friends post and not
         | what they like, share, or comment on, etc.
        
           | Oddskar wrote:
           | Wow. Comparing with this addon and without is pretty jarring.
           | I might actually start using the newsfeed again with this
           | addon.
           | 
           | Holy cow do FB just shove a bunch of shit into the feed.
        
           | pishpash wrote:
           | Doesn't seem to work, won't filter out Sponsored posts
           | despite the option being selected...
        
             | CompuHacker wrote:
             | Facebook changes the way Sponsored content is formatted on
             | a moment to moment basis, sometimes in a way that breaks
             | accessibility software, to foil exactly this kind of
             | software, and ad-blockers.
        
         | simooooo wrote:
         | They are terrified someone might end up with an empty news feed
         | for that day
        
         | jaywalk wrote:
         | It seems Facebook is so far up their own ass that they actually
         | think this "no algorithm" test they did is what people are
         | clamoring for.
        
           | threeseed wrote:
           | Except that it is exactly what people have been asking for:
           | 
           | Simple reverse chronological order feed with no ranking.
        
             | jaywalk wrote:
             | Did you even read the comment I replied to? BS like "we're
             | throwing this post in your feed because one of your friends
             | liked/commented on it" is _not_ part of what people have
             | been asking for, but that was still part of their  "no
             | algorithm" test.
             | 
             | All they did was get rid of the ranking, but that's only
             | part of the issue.
        
               | sokoloff wrote:
               | I am some non-zero amount interested that a Facebook
               | friend of mine liked or commented on some random post.
               | I'm not _as interested_ as something that they posted
               | originally, but clearly non-zero interested in many of
               | those.
        
               | jaywalk wrote:
               | That's perfectly fine. Me personally, I am not at all
               | interested in it. But Facebook could very easily allow us
               | to tailor our individual Newsfeeds to our liking, so you
               | can have what you want and I can have what I want.
               | 
               | But that's not what Facebook wants, so that's not what we
               | get.
        
       | d3vmax wrote:
       | Have a chronological time series newsfeed only from friends. Once
       | you have caught up show the recommended / algo posts.
       | 
       | +
       | 
       | Facebook should allow you to go filter and show posts using a
       | calendar. Like all post from X date to Y date, from this location
       | / friends. It will actually improve usage.
       | 
       | Miss the old photo sharing days.
        
         | fortuna86 wrote:
         | This would make them hugely less profitable, and therefore
         | would never happen.
        
         | KaiserPro wrote:
         | but, as the post points out, you get lots of stuff people don't
         | like (like group posts, or people abusing public figures, or
         | arguments)
         | 
         | so whilst in theory it sounds good, in practice, not so much
        
         | timbit42 wrote:
         | FBPurity is a browser plugin that lets you hide the junk you
         | don't want to see on FB, set the newsfeed to chronological. I
         | have mine set to only show what my friends post, but not the
         | things they like or share or comment on.
        
         | mrweasel wrote:
         | The last year or so I was on Facebook I had basically hidden or
         | otherwise removed anything that wasn't posted by a friend
         | directly. It would take me around five minutes or less to
         | scroll through everything once a week.
         | 
         | The problem is that if Facebook implemented this site wide
         | engagement would drop dramatically. No one really posts to
         | Facebook anymore, people love it when you do, because it's
         | actually kinda novel.
        
           | bluGill wrote:
           | I've started doing that, but the problem is facebook will
           | prefer to hide thing my friends are doing and showing me more
           | of the garbage others are sharing. Hiding everything someone
           | shares makes things better, but I've been doing that for a
           | month and still see tons of posts that people have shared.
           | (some people share 40 things per day, they need to get a
           | life)
           | 
           | Facebook doesn't actually hide things when you make them show
           | none from X. I see many of those things after I hide all
           | them.
        
       | tantalor wrote:
       | The article seems to miss the point of the experiment. It wasn't
       | an actual proposal to turn off the news feed for everybody. The
       | purpose was to validate the news feed, which it did. So FB did
       | not "give up". The experiment was a success.
        
       | yodsanklai wrote:
       | I'm under the impression that people are getting irrationally
       | afraid of "algorithms". Like if some evil AI is controlling
       | people mind.
       | 
       | People wants to read the stuff they are interested in. No
       | algorithm is forcing people to watch fox news for instance.
       | 
       | That being said, FB should give the option to disable the news
       | feed algorithm (or to have several version to choose from maybe),
       | if that makes people happy.
        
         | dmix wrote:
         | Twitter finally returned the option to make the feed
         | chronological again and I'm starting to like Twitter a lot more
         | again. It was way more political and contentious with the smart
         | feed on.
         | 
         | FB should explore these options more. It sounds like there has
         | to be more done here than just turning off the smart feed
         | entirely.
        
         | kace91 wrote:
         | >People wants to read the stuff they are interested in. No
         | algorithm is forcing people to watch fox news for instance.
         | 
         | I think a mistake is thinking of people as static sets of
         | tastes and interests. No one is going to be fed news that are a
         | big deviation from their current worldview, but small deltas
         | pile up over time.
        
         | heavyset_go wrote:
         | Algorithms are tuned by human beings that are motivated by
         | profit. Algorithms are not computer magic that show people
         | "stuff they are interested in", they're designed to put
         | companies' partners' content in front of eyeballs for money for
         | long periods of time.
        
       | kilna wrote:
       | "Their findings: Without a News Feed algorithm, [...] Facebook
       | makes even more money from users scrolling through the News
       | Feed."
       | 
       | The obvious conclusion one can draw is that the product is
       | primarily engineered to control users' information intake, and
       | only secondarily to make money.
        
       | gfosco wrote:
       | Data wins arguments. One of my least favorite Facebook quotes.
       | Bad data wins arguments, too.
       | 
       | The misdirection term here is 'news feed ranking algorithm'...
       | and what that means in the experiment versus what you might think
       | that means, huge difference. e.g. I think most would assume the
       | algorithm is responsible for showing you an unknown post that a
       | friend merely liked, but it's right there in the article as still
       | happening.
       | 
       | The results and how people used it don't at all say to me that
       | they enjoyed it less, it shows explicit care & intention to
       | curate their own feed by hiding what they don't like.. which is
       | how it should be. If they find the group posts too overwhelming,
       | they can mute/unfollow/leave, or other methods of grouping posts
       | can be explored.
       | 
       | But look, they did this one bad science experiment, and now it's
       | taken as fact and becomes folklore.
        
         | jensensbutton wrote:
         | Given they made MORE money in this experiment, I suspect the
         | decision to roll it back was more nuanced than a naive analysis
         | and bad science experiment.
        
           | gfosco wrote:
           | The goal wasn't more money, there are more variables
           | involved. One way to look at it might be, short-term more
           | money vs long-term total narrative control.
        
             | KaiserPro wrote:
             | given that the algorithm is never going to be as effective
             | as an editorial department, I don't understand the "total
             | narrative control" argument.
             | 
             | Facebook and instagram are social phase locked loops. Open
             | a new instagram account, search for content that you like,
             | like them, then what how it shove more/similar stuff into
             | your feed.
             | 
             | Now pivot to a different subject, only like that, and watch
             | how your feed moves to that subject more.
             | 
             | its not really rocket science, or indeed anything overly
             | complex.
        
               | mikem170 wrote:
               | Putting users into echo chambers is not narrative
               | control?
               | 
               | They could have made the algorithm so it showed users
               | brand new different material, or opposing material, or
               | more details, or related material from friends instead of
               | corporations, or from people geographically nearby, or
               | chronological, or let users find their own material
               | and/or build their own feeds.
               | 
               | Instead of any of that they show them similar material,
               | like you said, effectively putting everyone in echo
               | chambers.
        
               | KaiserPro wrote:
               | > so it showed users brand new different material, or
               | opposing material
               | 
               | Brand new, yes, facebook is biased to new stuff. Its just
               | there is a high incentive to repost old shit, because
               | spammers know its effective.
               | 
               | Opposing material? no, that requires comprehensive
               | understanding of the context of the share, the content of
               | the material and the target audience's overton window.
               | 
               | > let users find their own material and/or build their
               | own feeds.
               | 
               | virtually nobody does this, or indeed wants to do it.
               | What's more its very rare that anyone is any good at it
               | (hence why people don't subscribe to news wire services)
               | 
               | also, the research emphatically underscores this. People
               | hunt more, and are less engaged. its more effort.
        
               | selwynii wrote:
               | But people don't like new material.
               | 
               | The top comment mentions people hiding posts from pages
               | they don't follow - alternatively, that's called showing
               | brand new content you haven't seen before.
               | 
               | Opposing material suggests a binary, sure that makes some
               | sense in a US centric political spectrum, but what's the
               | opposing viewpoint to my friends photo from hiking last
               | weekend?
               | 
               | Geographically nearby could mean my neighbor 5 doors down
               | who I don't know anything about and am not friends with.
               | Do you think, if she were a privacy-concerned individual
               | like many people on HN are, she'd be happy to know I saw
               | her post about her new flowers?
               | 
               | It's less narrative control and more human condition - if
               | anything I'm glad they tried this experiment.
               | Chronological feeds are how you end up with news teams
               | spamming posts every three minutes, and you having to hit
               | the hide button every time.
        
               | heavyset_go wrote:
               | > _Chronological feeds are how you end up with news teams
               | spamming posts every three minutes_
               | 
               | They do this anyway.
        
               | saghm wrote:
               | > Chronological feeds are how you end up with news teams
               | spamming posts every three minutes, and you having to hit
               | the hide button every time
               | 
               | Or you just stop following the spammy ones
        
               | threeseed wrote:
               | But then like the article says you are spending all your
               | time curating the experience.
               | 
               | People don't want Facebook to be a chore.
        
               | godshatter wrote:
               | > The top comment mentions people hiding posts from pages
               | they don't follow - alternatively, that's called showing
               | brand new content you haven't seen before.
               | 
               | These were people who had already been sorted into echo
               | chambers. Turning off the algorithm sent data to them
               | they had already learned to hide. I'd be interested to
               | see how this same experiment fared with completely new
               | user. Maybe we'll run across a new tribe in the Amazon or
               | something so we can try this out.
        
               | throwaway0a5e wrote:
               | Opaque ML algorithm can't tip off the press to misdeeds
               | the same way a disgruntled editor can.
        
         | s17n wrote:
         | You can say that explicit curation and intention is the way
         | things "should be" as much as you like, but all the evidence
         | suggests that most people strongly prefer automated curation.
        
           | coffeefirst wrote:
           | It depends what you mean by "prefer." I would prefer straight
           | chronological even if I spend less time on it and click like
           | fewer times.
        
           | zepto wrote:
           | Smokers strongly prefer cigarettes.
        
           | tshaddox wrote:
           | I think the trouble is trying to have it both ways: excusing
           | the existence of a curation algorithm because "people prefer
           | it" [0] while _also_ refusing to take all the
           | responsibilities normally associated with a publisher who
           | curates and delivers content.
           | 
           | [0] Never mind the more obvious problem that "people prefer
           | it" is not a great excuse for intentionally makinga product
           | as addictive as possible.
        
           | mikem170 wrote:
           | Giving users the option to toggle the algorithm on/off would
           | be nice.
        
             | ringworld wrote:
             | It used to be that way. Then they started "forgetting"
             | everyone's setting to turn it off (go back to the original
             | reverse time based feed), then they took the option away.
             | After purchasing Instagram they did the same exact thing,
             | FB engineering specifically removed the feature on their
             | platforms.
        
           | munk-a wrote:
           | Not all automated curation is built equal and boiling it down
           | to just one thing really confuses things. I absolutely adore
           | YouTube's automated curation since the primary goal there is
           | just to steer me to things I'll find interesting - the ads
           | are present on all content and so YT just wants to keep me on
           | the platform for as long as possible.
           | 
           | When it comes to Facebook it always feels like I'm being
           | steered towards topics that yield monetizable verbiage. If a
           | friend likes an upcoming concert I'll definitely hear about
           | it loud and clear - while as an upcoming picnic or personal
           | project being planned is less likely to float to the top.
        
             | azinman2 wrote:
             | YTs recommendations are infamous for getting people
             | radicalized, into conspiracy theories, and filled with
             | misinformation.
        
               | suzzer99 wrote:
               | YT continues to push Jordan Peterson videos on me even
               | though I've downvoted them many times. Other friends
               | report the same thing.
               | 
               | I think the algorithm has figured out that if it can get
               | people into JP, there's a chance they go down into more
               | extreme rabbit holes and thus become super-engaged. So
               | it's worth it for the algorithm to keep trying to push JP
               | even on people who don't seem interested at first.
        
               | tcgv wrote:
               | I used to get a lot of "Jordan Peterson" recommendations
               | too. A bit off topic, but I really don't like his take on
               | many subjects. I can see that he's truly articulated and
               | it seems he mostly wins arguments by carefully crafting
               | his phrases and forcing his view to less skilled
               | communicators rather than by following a reasonable line
               | of thought. I'm glad I don't receive recommendations of
               | his videos anymore.
        
               | Consultant32452 wrote:
               | I'm highly skeptical of those claims. This seems mostly
               | like wild claims from legacy media that doesn't want you
               | to watch streaming video.
               | 
               | Yes, I'm familiar with the relevant studies.
        
               | svachalek wrote:
               | I've had a Google account for... 15+ years? and have
               | never really interacted on YouTube, in large part because
               | I don't want to give Google my data. Just recently though
               | I've been getting more into hobbyist boardgaming and
               | wanted to help out some of the little guys in this niche
               | by giving them some likes and subscribes.
               | 
               | So, now it's feeding me incel videos. Maybe this just is
               | giving me more info than I want about people who play
               | board games. But wow, Google.
        
               | azinman2 wrote:
               | Which studies are funded by legacy media? There are
               | undoubted way more that are not.
               | 
               | I've been fed all kinds of UFO and other strange videos
               | by YT myself.
        
               | cmorgan31 wrote:
               | Which legacy media is not making a streaming migration
               | effort currently with enough sway to manipulate the
               | narrative? I'm not aware of any major players not moving
               | to svod or avod in the US.
        
               | threeseed wrote:
               | It literally happens to me every week.
               | 
               | It's easy to tell that it's happening because you will
               | see obscure, random news/opinions channels with high view
               | counts. Something you can only get when you at some point
               | have been promoted by Youtube.
        
               | munk-a wrote:
               | YT recommendations are always something I'm at least
               | modestly interested in - even if I wouldn't know to
               | independently search for. I think YT is following the
               | model clearly demanded by current American ethics that
               | suggests that the only thing worse than talking about
               | what a nice guy hitler was is stopping someone else from
               | talking about what a nice guy hitler was.
               | 
               | I do think that at some point YT, FB and everyone else
               | (google even!) will have to reckon with radicalization -
               | but I still think that YT's recommendations are quite a
               | bit more valuable than FB.
        
               | threeseed wrote:
               | Youtube's algorithm for me is a perfect example of what a
               | poor ranking algorithm looks like.
               | 
               | I subscribe to a number of mainstream, local news feeds
               | as well as our government's daily COVID updates. And
               | ocassionally I will do a Google search for random terms.
               | And yet somehow at least a few times a week I will be
               | recommended some obscure news source often indeed with
               | conspiracy or some ultra-right wing edge.
               | 
               | I very much sympathise with the challenge that Facebook's
               | data scientists have to deal with. Incredible hard
               | problem to solve.
        
             | bentcorner wrote:
             | I wonder how much wagging the dog FB has ended up doing to
             | everyday activities? Do people give more weight to doing
             | things that have a better opportunity for more FB
             | engagement? (Thinking more on this I don't think FB is the
             | sole culprit here)
        
             | moron4hire wrote:
             | YT's curation keeps trying to shunt me off into
             | neoconservative conspiracy theory videos, which I never
             | click on, but occasionally auto play if I've left the
             | window in the background. About all I can figure I've done
             | is watch some videos about military-themed multiplayer
             | video games. I don't actually _play_ these games, but
             | sometimes the commentary is funny.
             | 
             | Facebook kept trying to sell me an Oculus Quest weeks after
             | I had already bought one ("look at the metrics! 95% of
             | people who saw the ad also bought the headset", "you're
             | reading the graph backwards").
             | 
             | To me, it lays bare the myth of advertising analytics. All
             | this data, all this tracking, and none of it is actually
             | all that useful for the stated purpose. Makes one wonder if
             | it's really all for fleecing advertisers or if it's to keep
             | totalitarian regimes happy.
        
               | jaywalk wrote:
               | You can go into your YouTube watch history and delete
               | videos that you don't want influencing your
               | recommendations. I do this all the time because if I
               | watch something out of the ordinary, my recommendations
               | will be bombarded with similar stuff that I don't want to
               | see. I just wanted to see that one video with the dog
               | doing funny things, damn it!
        
               | [deleted]
        
           | xg15 wrote:
           | > _all the evidence suggests that most people strongly prefer
           | automated curation._
           | 
           | What evidence would that be?
           | 
           | I don't think having to actively force a feature on your
           | audience is a good sign that they prefer it.
        
           | [deleted]
        
           | specialist wrote:
           | The fiction of rational choice usually makes at least a
           | performative nod towards informed consumers, actual choices,
           | clear results, and consent. Which of those prerequistites
           | does Facebook fulfill?
        
           | 345344f34f wrote:
           | Give them a choice to enable or turn it off then, like
           | Twitter did. Debate OVER.
        
         | 345344f34f wrote:
         | One of my most frustrating experiences in tech when advocating
         | for the consumer are data scientists that attempt to
         | misrepresent the data. Meanwhile you have a company CEO at all
         | hands telling people to "trust the data"
         | 
         | What the fuck?? How can data be trusted when the people
         | responsible for its custody are not truthful about what the
         | data represents??????
        
       | pipeline_peak wrote:
       | > Congress may strip Facebook's legal protections for the content
       | it amplifies.
       | 
       | How so?
        
       | Hokusai wrote:
       | > Even though the researcher kept the "integrity pass" in place,
       | or the first layer of the algorithm that sorts for integrity
       | ahead of engagement, they said that "integrity bad metrics still
       | shot through the roof."
       | 
       | Not very interesting without understanding these algorithms.
       | "Integrity pass" seems a good marketing name, but, at least this
       | article, does not explain how it works. It would be like
       | reviewing the Boing 737 Max and only knowing MCAS as "that thingy
       | that makes the plane easy to fly" instead of
       | http://www.b737.org.uk/mcas.htm
        
       | [deleted]
        
       | 14 wrote:
       | Facebook is getting ever more desperate to get clicks and
       | interactions. More and more of my notifications that will say
       | they just happened or happened 20 minutes ago then I click it and
       | find it was a post from the day before. How stupid since most of
       | the time it is a repeat post I have already purposely passed on.
        
       | amelius wrote:
       | Please give me the damn option to turn off the news feed.
        
       | rob_c wrote:
       | I dread that even if it were stripped from Facebook tomorrow the
       | damage is done and cat out the bag, another platform would just
       | copy and rise to the top of the pile that is "social" media...
        
         | fsflover wrote:
         | Not if the other platform is decentralized and doesn't rely on
         | advertising money.
        
           | aahortwwy wrote:
           | The damage is done by the psychological manipulation used to
           | keep people engaged with the platform, not the centralization
           | and advertising.
           | 
           | Platforms that eschew psychological manipulation don't grow
           | as large. That is the proverbial cat.
        
           | jjulius wrote:
           | >Not if the other platform is decentralized...
           | 
           | Like all of the other decentralized social media platforms
           | that most people just don't care about? I'd argue that social
           | media has become so polarized that, no matter their views,
           | most people will want some sort of centralized body setting
           | rules that act in their (the user's) interests.
           | 
           | >... and doesn't rely on advertising money.
           | 
           | People have widely adopted social media because they're not
           | charged anything (aside from their privacy being invaded) to
           | use it. How is such a platform staying online without
           | charging users or using advertiser money?
        
             | fsflover wrote:
             | > centralized body setting rules that act in their (the
             | user's) interests.
             | 
             | Not sure it's possible. Only if you (or your friend) are
             | the admin, you will like the rules.
             | 
             | > How is such a platform staying online without charging
             | users or using advertiser money?
             | 
             | It's much more secure and reliable (long-term) to have a
             | sustainable small server for friends than to rely on a huge
             | anti-user for-profit company. One could also create a paid
             | service. For example, I am using a paid email-provider.
        
               | pipeline_peak wrote:
               | A new social media platform taking off through ad revenue
               | is enough of a lottery, let alone through a paid service.
               | 
               | Even if it's as low as $1 a month, you're not gonna get
               | average users to join a new social media platform in the
               | name of politics.
               | 
               | People want to connect with their friends, that's all
               | they ever wanted out of these sites.
        
               | fsflover wrote:
               | I suggest that only some servers are paid. Others can be
               | run by yourself or your friends. And they can federate.
               | It definitely works with email, even though a large part
               | of the network is from Google. All we need is a federated
               | protocol (which AFAIK is already even required by GDPR).
        
               | pipeline_peak wrote:
               | That is true, I've looked at Twitter and went "how is
               | something so basic in functionality not an open
               | standard?".
               | 
               | Although it's not always as intuitive as email. IRC
               | could've extended into something like Discord had it not
               | been so programmer centric.
               | 
               | Either way, these people have us by the balls over
               | already established syndication capabilities like RSS,
               | just weighted in their direction(s).
        
               | fsflover wrote:
               | > I've looked at Twitter and went "how is something so
               | basic in functionality not an open standard?".
               | 
               | Mastodon (Activity Pub) is basically the open standard
               | you are looking for here.
        
               | pipeline_peak wrote:
               | I know, and I've seen it. A lot of the major publishers
               | like CNN are loosely mirrored and far less consistent.
               | 
               | With enough man power, you can recreate anything, but
               | without a strong userbase, well...
               | 
               | And don't even get me started on a name like "Mastodon",
               | lol.
        
               | dane-pgp wrote:
               | > a federated protocol (which AFAIK is already even
               | required by GDPR).
               | 
               | You might be thinking of the GDPR's Right to Data
               | Portability[0] which includes "the right to transmit
               | those data to another controller ... by automated means".
               | 
               | This should require Facebook to synch the posts you make
               | on their website to another account you hold on a
               | Fediverse node, but unfortunately it doesn't require
               | Facebook to synch content that you can _see_ (but didn 't
               | produce) from their website to that node.
               | 
               | [0] https://gdpr-info.eu/art-20-gdpr/
        
               | fsflover wrote:
               | Thank you, I stand corrected. Still, a good step in the
               | right direction.
        
             | wintermutestwin wrote:
             | >How is such a platform staying online without charging
             | users or using advertiser money?
             | 
             | The resources required to provide the world with the
             | valuable parts of these services are small enough to be
             | funded through non-profits or benefit corporations. I'd
             | gladly donate my time and money to a 501c3 facebook killer.
        
           | vmception wrote:
           | But if it was centralized, convenient, had shareholders and
           | an advertising budget to get peoples attention faster than
           | the decentralized one, then they'll suck up the advertising
           | money.
           | 
           | People are exchanging time for money. They will do this.
        
       | darepublic wrote:
       | Title seems like Facebook bashing but the article is more even
       | keel. Suggest that "Then it gave up" be removed from the post
       | title
        
         | metalliqaz wrote:
         | For the most part it's correct, they emded the experiment.
         | However, it would probably communicate better to say "Then had
         | to turn back." That probably conveys what happened, in that the
         | "bad" stuff that we attribute to the algorithm still managed to
         | grow without it, and normal engagement went down.
        
         | cassianoleal wrote:
         | That would be editorialising, since that's in the actual
         | article.
         | 
         | > Otherwise please use the original title, unless it is
         | misleading or linkbait; don't editorialize.
         | https://news.ycombinator.com/newsguidelines.html
         | 
         | Edit: I don't mind being downvoted, but I would really like to
         | know why that's the case so I can improve how I contribute to
         | the forum.
        
           | gfosco wrote:
           | I'm with you, seems like the title should've stayed. If the
           | framing was a problem, it should be prefixed by who is making
           | the claim.
        
       | bob229 wrote:
       | Stop using this cancerous app. Problem solved
        
       | starchild_3001 wrote:
       | This is hilarious (what Facebook calls meaningful!). I know
       | people where back and forth comments with them are a lot less
       | than meaningful or desired.
       | 
       | "Meaningful Social Interactions -- the back and forth comments
       | between friends that Facebook optimizes for."
        
       | jeffybefffy519 wrote:
       | This article seems very misleading and honestly doesnt really
       | analyse Facebooks actual experiment (which seems pretty flawed as
       | other HN posts have already pointed out). Pretty disappointing.
        
       | asimpletune wrote:
       | I don't remember what Facebook had instead of a news feed in
       | 2008, but I do remember thinking Facebook was so cool then. When
       | messenger came out, it was amazing. It was totally normal then to
       | message random people who you thought were cool and just have a
       | conversation. I would even get random chats from Facebook
       | employees. It just seemed so different then than now.
       | 
       | I'm just trying to piece together the evolution of Facebook,
       | feeds, and then when I stopped caring. Like, I don't think the
       | feed was always like this. At one point there was nothing, sure,
       | but there was also at one point a reverse chronically sorted log
       | of what your friends were doing I think? That was the best. By
       | the time my parents were on I think there was a few years of
       | overlap before I just forgot about it.
        
         | wodenokoto wrote:
         | They had the news feed back then too, although it looked very
         | differently. The two major differences between fb and myspace
         | was the forced layout and that you didn't have to browse the
         | site to see if there were updates on friends walls.
         | 
         | The major difference is what people are posting, and how
         | tangentially related to your network, the posts on your
         | newsfeed are.
         | 
         | Back then celebrities and news media weren't part of the
         | platform, so you didn't really have these major intersections
         | in the graph. I also believe that you had to re-share in order
         | to push a post into a node that isn't directly connected to the
         | posts author. Today a like is enough.
         | 
         | The reason why facebook is uncool now, is a mix between who the
         | active users are, and how much room and focus facebook puts on
         | links to newssite and posts by people who aren't your friends.
        
         | sdrinf wrote:
         | For the record, the turning point was 2016, when basically
         | every single sleeper cell "friend" was activated by mass
         | agitprop, leading to a frenzy of political activity, and in the
         | process suffocating everything else valuable of human
         | attention.
        
           | tunesmith wrote:
           | Yeah, and you could see it coming. I remember joking pre-2016
           | about the upcoming election, wondering how many of my friends
           | would start unfriending each other. I had no idea how big a
           | change was actually coming.
           | 
           | I wonder why it didn't happen in 2012. I remember ACA
           | arguments on Facebook but while they were contentious, they
           | were generally value-driven and not based off of batshit
           | lies.
        
             | Macha wrote:
             | Politicians are generally an older crowd. Obama got a lot
             | of credit in 2008 for twitter use, wherein that use was
             | basically tweeting campaign statements and updates.
             | 
             | It was probably 2016 by the time that politicians realised
             | they could use social media to whip up such strong feelings
             | to maybe benefit their campaigns.
             | 
             | People certainly disagreed with each other online in 2012
             | (I remember reddit had subreddits dedicated to complaining
             | about how much pro Ron Paul content was posted in the
             | mainstream subreddits), but I think it's the active
             | engagement of the politicians themselves that turbo charged
             | this.
        
             | saghm wrote:
             | > I wonder why it didn't happen in 2012. I remember ACA
             | arguments on Facebook but while they were contentious, they
             | were generally value-driven and not based off of batshit
             | lies
             | 
             | Both candidates in 2012 went out of their way to maintain
             | civility to each other publicly. I think when a candidate
             | treats their opponent with respect, the followers tend to
             | follow mostly in suit, but if they don't, it kind of just
             | opens the floodgates, and once that happens, there's no
             | going back.
        
               | RNCTX wrote:
               | > Both candidates in 2012 went out of their way to
               | maintain civility to each other publicly.
               | 
               | When George W. Bush was running for governor of Texas
               | against Ann Richards in the late 90s (before anyone but
               | us was on the internet), Karl Rove distributed printed
               | pamphlets, particularly in churches in East Texas among
               | evangelicals, talking about her secret lesbian lover.
               | She's not a lesbian.
               | 
               | And of course when Hillary Clinton lost in 2016 she
               | invented (or paid someone else to invent, more
               | accurately) this ridiculous Russian conspiracy narrative
               | that persists because press outlets affiliated with her
               | party continue to amplify it.
               | 
               | In 2000, the aforementioned GW Bush's party had the chief
               | justice of the SCOTUS (who incidentally got that job
               | despite living in an AZ neighborhood back in the 60s deed
               | restricted to whites only and organizing a sort of
               | election day mob that would physically confront non-white
               | voters standing in line to vote) stop counting ballots to
               | ensure that Bush won.
               | 
               | Before Reagan appointed Rehnquist chief justice, when he
               | was campaigning against Carter in 1979/80, he was giving
               | speeches at notorious lynching sites around the former
               | confederate states and talking about the "oppression of
               | the IRS" (this was shortly after the IRS had stripped Bob
               | Jones University of its non-profit status during Carter's
               | tenure for refusing to admit black students).
               | 
               | Civility is anomaly, not the trend.
               | 
               | I'm all for criticizing Facebook for what Facebook does
               | wrong but it's just a mirror, it doesn't have any
               | original content on it. The same can be said of political
               | candidates. If their message lacks resonance with what
               | would-be voters believe already, no one will repeat it.
        
         | arthurcolle wrote:
         | Spammers took over!
        
         | jfengel wrote:
         | I shudder to think about a system where random people could
         | message me.
         | 
         | On Quora, I just turned off that feature. Almost every single
         | message I got was "hi", from somebody who was trying to either
         | sell me crypto or catfish me.
         | 
         | Maybe there's a period when a new open messaging system opens
         | you up to just fun new people, but when it grows, spammers and
         | scammers will follow. Glad you enjoyed Facebook before
         | everybody got to enjoy Facebook, but most people never saw it
         | like that.
        
           | PragmaticPulp wrote:
           | > I shudder to think about a system where random people could
           | message me.
           | 
           | Do you not have a phone number that anyone can call? Or an
           | e-mail address that anyone can send to? Or have you used a
           | platform like IRC that allows users anyone to send you direct
           | messages?
           | 
           | > Glad you enjoyed Facebook before everybody got to enjoy
           | Facebook, but most people never saw it like that
           | 
           | Facebook messenger isn't overrun by spammers. I've only used
           | the messenger a handful of times but IIRC it wasn't hard to
           | tell the difference between messages from friends and
           | requests from people I wasn't friends with.
           | 
           | Spam detection also isn't terribly difficult at scale.
           | Spammers need to message thousands or more accounts to even
           | have a chance at converting someone, which is so far away
           | from the normal use patterns of a real user that it's easy to
           | flag.
        
             | jfengel wrote:
             | Yeah, I have a phone number, and I don't pick it up if I
             | don't recognize it. I don't know you, I probably don't want
             | random communication from you.
             | 
             | I am pleased with the state of spam detection for things
             | that implement it. Google does a good job, both on my phone
             | (Pixel) and my email. Quora does not, and I resent it; it
             | makes the site worse, so I turned it off.
             | 
             | If Facebook were letting strangers talk to me, I'd probably
             | stop using it.
        
           | Nextgrid wrote:
           | You just need a high enough barrier to entry or real
           | consequences to deter malicious behavior. Spam & scams work
           | because there's no downside; if they had to pay a fee to open
           | an account every time they get banned for spam they'll move
           | on very quickly.
        
         | tomjen3 wrote:
         | Maybe we were just younger and had friends who did cooler
         | things?
        
           | fullshark wrote:
           | Definitely part of it, also we were more naive and willing to
           | share more of our lives online. It's why youth social
           | networks seem alive and others seem to be decaying.
        
           | Damogran6 wrote:
           | The younger cooler people aren't on Facebook
        
         | Zak wrote:
         | According to Wikipedia, Facebook had a news feed in 2008; it
         | was added in 2006, before which it was necessary to view a
         | user's profile to see their posts. The switch to an
         | algorithmically generated, rather than chronological feed
         | started in 2011.
         | 
         | Facebook's decline, for me was not due to the feed being
         | algorithmic. I think it got better around that time; showing
         | original content from people I like to interact with first is a
         | positive experience. What's not positive is showing me most
         | things other than original content from my friends.
         | 
         | I'm not sure why the change happened, but at some point it did.
         | Most of what I see posted on Facebook now is not original
         | content from my friends. I mostly don't want to see third-party
         | content. The share button was there long before I noticed this
         | trend, but people are using it a lot more. I just went and
         | cataloged 50 algorithmically-chosen posts. Here's the
         | distribution:
         | 
         | Shared third-party post or link: 24
         | 
         | Original text: 9
         | 
         | Original image: 9
         | 
         | Directly-posted image of third-party content: 3
         | 
         | Promotion of a physical product by a page I follow: 2
         | 
         | Promotion of media by a page I follow: 2
         | 
         | Promoting own event: 1
        
           | xg15 wrote:
           | I have the strong suspicion that Facebook often decides first
           | that it wants to show me some post, then does some graph-
           | walking and invents a "reason" after the fact why that post
           | was somehow related to my friends list.
           | 
           | At least that would explain why a video that some friend of a
           | friend watched 3 days ago is suddenly at the top of my
           | newsfeed.
        
           | Zak wrote:
           | I repeated the count with a chronological feed, which is
           | possible to get in a desktop browser with
           | facebook.com/?sk=h_chr
           | 
           | Shared third-party content: 16
           | 
           | Original text: 5
           | 
           | Promoting own event: 4
           | 
           | Original image/video: 11
           | 
           | Directly-posted image of third-party content: 0
           | 
           | Page promoting product: 1
           | 
           | Page promoting media: 5
           | 
           | Group activity: 8
           | 
           | What would really make Facebook better for me is an algorithm
           | that prefers original content. It might not be enough if that
           | was something I could enable myself because what gets
           | interaction from others affects what people post.
        
         | nowherebeen wrote:
         | Before I deleted Facebook, I remember specifically around
         | 2014-15 was when things started to change significantly on
         | newsfeeds. It was less about keeping up with friends and more
         | about advertisements.
        
       | 0x0 wrote:
       | There used to be a secret url param to only show friends posts,
       | no pages or groups. It was heavenly.
        
         | timbit42 wrote:
         | FBPurity is a browser plugin that lets you do those things.
        
           | tenebrisalietum wrote:
           | Would want something that works on my phone and not having to
           | deal with the mobile browser. I would say a great majority of
           | Facebook usage is via phone and via the official Facebook
           | app.
        
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