[HN Gopher] Google digital advertising antitrust litigation [pdf]
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       Google digital advertising antitrust litigation [pdf]
        
       Author : pg_bot
       Score  : 631 points
       Date   : 2021-10-24 05:26 UTC (17 hours ago)
        
 (HTM) web link (storage.courtlistener.com)
 (TXT) w3m dump (storage.courtlistener.com)
        
       | mathnmusic wrote:
       | Google should be broken up into 5 parts:
       | Search/Adwords/Mail/Drive, Android, Chrome, Maps & GCP.
        
         | lettergram wrote:
         | No ads should be separate from everything imo. Drive and mail
         | can each make money on their own.
         | 
         | Search and AdWords are too tied however.
        
           | weird-eye-issue wrote:
           | You mean Google Ads - and no they don't have to be too tied
           | together. What is so special about Google Search that Google
           | Ads has to be owned by the same entity? I have websites with
           | ads on them and I don't own the ad network either like
           | 99.99999% of every other publisher out there
        
             | easrng wrote:
             | Because they sell specially-formatted ad spots that are
             | supposed to look like results, not generic display ads.
        
         | vgel wrote:
         | Ads would need to be split up further, as well. It's ridiculous
         | that Google controls the marketplace, buying of ads on that
         | marketplace, and selling ad placements.
        
           | solidangle wrote:
           | Agreed! GCP should be broken up as well. It is incredibly
           | unfair to third party services that Google is both supplying
           | the platform and the competing services. This is probably a
           | bigger problem on AWS though.
        
         | throwaway4good wrote:
         | Problem is only one of those things make money.
        
           | mathnmusic wrote:
           | Android's Play stores makes a lot of money. So much so that
           | it's quite comfortable reducing its fees from 30% to 15% for
           | some developers.
           | 
           | Maps already charges fees for all location-based apps (cabs,
           | deliveries, fleet tracking etc) like Uber. It may have to
           | tweak its pricing, that's all.
           | 
           | GCP has a revenue model as strong as AWS. There's a reason
           | why Google is pumping money into it.
           | 
           | Chrome is the only one that could be called a loss leader but
           | given its dominance, it can figure out a model. If Adobe
           | photoshop can survive as a paid software, so can Chrome and
           | its Developer Tools.
        
           | otabdeveloper4 wrote:
           | That's not a problem, that's an opportunity.
           | 
           | Don't we all love "disrupting" things?
        
           | djrockstar1 wrote:
           | I'd say 3 of those make money. The first one, Android with
           | the Play Store, and GCP with Firebase gaining popularity,
           | should all be bringing in enough money to be self-sustaining.
        
           | stonogo wrote:
           | Google has a TON of retired properties that were profit-
           | makers, but not unicorns. Smaller Baby Googles would likely
           | find solid revenue bringing some of them back.
        
         | DeathArrow wrote:
         | That would mean 5 monopolies. I would split them in 5 parts,
         | each owning 20% of all current businesses.
        
           | gonzo41 wrote:
           | You'd need to control the flow of people between those
           | companies for this to work well. It'd be a challenge with us
           | Labor law
        
           | axiosgunnar wrote:
           | How would this help?
        
           | accountofme wrote:
           | So you are saying that no one entity could own more than 20%
           | of alphabet? And it would retain all of its monopoly power?
        
           | seanhunter wrote:
           | There's a very clear conflict of interest between ads and
           | everything else google does, and the documents alledge some
           | abuses of the monopoly position around that conflict. So any
           | kind of antitrust breakup is very likely to start there.
           | Personally, I think it would be quite interesting to split
           | ads from everything else and then split ads itself into a few
           | competing entities.
           | 
           | I'm not sure you get a benefit to the consumer from having
           | multiple entities who can all still do search and manipulate
           | ads, keyword sales and search rankings for example.
        
             | willis936 wrote:
             | But the ads are how google exists. They keep the lights on
             | and the campus hedges trimmed. If you spin off a google
             | without ads then would it even succeed or would the google
             | with ads just take its old monopolistic position as soon as
             | society allowed (forgot) it?
        
           | makeitdouble wrote:
           | A monopoly is fine if it doesn't hamper competition and
           | doesn't use its position to impact unrelated markets.
           | 
           | Shimano has a near monopoly on bike parts, and it's mostly
           | fine. DJI dominates the pro drone market, and it's fine. All
           | monopolies aren't evil.
        
             | robbedpeter wrote:
             | Context matters. With the intellectual property situation
             | as bad as it is right now, the monopolies those companies
             | hold give them a nearly unbeatable advantage in squashing
             | competition. Their IP holdings let them immediately tangle
             | up any new businesses with massive legal hurdles,
             | regardless of the merits of their claims.
             | 
             | DJI being in China means they will lie, cheat, and steal
             | from competitors such that meaningful competition becomes
             | impossible.
             | 
             | Innovation and consumer value suffer. Monopolies
             | automatically and unavoidably hamper competition and have
             | secondary impacts on unrelated products through inflation
             | of pricing, e.g. if a cog is overpriced it's taking
             | spending away from other markets.
             | 
             | Corporations are not people, they are constructs that act
             | toward to goal of self preservation at any cost. Once they
             | exceed a certain size, individual humans in the loop lose
             | meaningful control over the behavior of the company as a
             | whole.
             | 
             | The international legal situation we find ourselves in
             | automatically places Chinese companies outside the reach of
             | accountability to any rules by which most of the rest of
             | the world have to abide.
             | 
             | By themselves, monopolies could be functional participants
             | in a healthy economy, but there are too many factors making
             | that position completely untenable right now.
        
         | oscargrouch wrote:
         | Sovereign states are anemic by now and i'm skeptical that they
         | would want to fight where the money and (real) power is, and if
         | they grow some balls, or stop being so corrupt, even than, i'm
         | skeptical that they will manage to win this fight.
         | 
         | We are entering into a new era where big techs are so massive
         | they can fight sovereign states and win, heading us into a new
         | era of neo-feudalism were "civil rights" are only granted if
         | they are not in the middle of our new digital lords lust for
         | profit and power.
         | 
         | So people might think this is unlikely and conspiratory, but
         | its just natural human nature, social dynamics and following
         | the political vectors by the aggregation of the past events.
         | 
         | If they are willing, they know the secrets of everyone, and its
         | just a matter of pressing the right people to bow to their will
         | and that's it, we become the fools of Weimar republic that were
         | not aware of the dangers ahead of us, because there were no
         | historical precedent to make us vigilant and aware, and all the
         | signs were well aligned to a hostile takeover.
        
         | libertine wrote:
         | Youtube man!
         | 
         | Youtube must be split from Google ASAP!
        
         | onion2k wrote:
         | Only the ads part needs to be broken up. It funds all the other
         | parts, so they'd break up or shut down on their own.
        
       | underwater wrote:
       | This tweet highlights Project NERA, which seems consistent with
       | their actions to date.
       | 
       | > Google had a plan called "Project NERA" to turn the web into a
       | walled garden they called "Not Owned But Operated". A core
       | component of this was the forced logins to the chrome browser
       | you've probably experienced (surprise!) [1]
       | 
       | This is classic 90s Microsoft playbook. Detangling the web from
       | Google is getting harder and harder over time.
       | 
       | 1:
       | https://mobile.twitter.com/fasterthanlime/status/14520539415...
        
         | xg15 wrote:
         | > _Google wanted to be able to control and close off
         | independent websites like The Dallas Morning News just as
         | Google can control and close off its own sites like YouTube._
         | 
         | Worth noting that they have this ability today through HTTPS
         | certificate management. The web increasingly moves to HTTPS
         | (pushed by Google among others) and Google is also operating
         | one of a small number of cert transparency logs - in addition
         | to the Chrome browser.
         | 
         | If they don't like a site, they can blacklist the certificate
         | in Chrome - to cut it off from Chrome users immediately - and
         | block acceptance of new certificates from the CT log, which
         | will cut off the site from other browsers once the current
         | certificate expires.
        
           | my123 wrote:
           | No need for that, Google Safe Browsing exists if they want
           | to.
           | 
           | However, I don't think that Google is _that_ evil/willing to
           | do so at this point.
        
         | greenyoda wrote:
         | A big discussion of that tweet can be found here:
         | https://news.ycombinator.com/item?id=28974798
        
       | throwaway4good wrote:
       | Given that Google is critical for US intelligence supremacy and
       | technological dominance, I am curious what the US chooses to do
       | with it.
       | 
       | Surely from a free market perspective and for long term growth,
       | it needs to be broken into pieces in such a manner that would
       | destroy its monopoly power.
        
         | mrkramer wrote:
         | >Given that Google is critical for US intelligence supremacy
         | and technological dominance, I am curious what the US chooses
         | to do with it.
         | 
         | Peter Thiel says Google is anti-American because it chooses to
         | work with China but not with US. I wouldn't quite agree with
         | Thiel but I would say that Google's neoliberal culture and
         | neoliberal agenda is starting to become destructive and
         | counter- productive in the long term.
        
           | mahogany wrote:
           | "Anti-American" is rich, coming from someone who would sell
           | the 4th amendment to the highest bidder.
        
             | mrkramer wrote:
             | In the age of modern technology and the internet I think
             | the sense and meaning of privacy is lost because everything
             | is out there on the net waiting to be misused, abused,
             | hacked, stolen, leaked or caught just like fish in the
             | ocean.
             | 
             | If I was US gov. I would've made law in the early 1990s
             | that says every website, blog etc. is private property and
             | no entity has right to crawl it if not given permission
             | basically eliminating early Internet Search Engine industry
             | meaning the behemoth like Google would probably never
             | exist.
             | 
             | I would also made law that says that private information of
             | a person can only be used in order to facilitate payment
             | transactions with operators that provide and sell goods and
             | services meaning ecommerce e.g. (Amazon, Ebay, Uber, Airbnb
             | etc.)
             | 
             | Basically this law would eliminate early Internet Social
             | Networks like MySpace and Facebook which thrive on using
             | private information of the people for creating ad solutions
             | for advertisers. Subscribing to social networks(buying
             | Social Network service) would made privacy and security
             | situation much better than it is today.
             | 
             | But internet and world would be much different place and I
             | think that using Google and Facebook for "free" comes with
             | big trade-offs that every person needs to evaluate
             | personally or government needs to step in with clear and
             | strict privacy laws.
        
               | blibble wrote:
               | > If I was US gov. I would've made law in the early 1990s
               | that says every website, blog etc. is private property
               | and no entity has right to crawl it if not given
               | permission basically eliminating early Internet Search
               | Engine industry meaning the behemoth like Google would
               | probably never exist.
               | 
               | it would have existed, just outside of the US
        
               | mrkramer wrote:
               | Crawling a website in my opinion is akin to someone
               | snooping inside your house and making a index of rooms
               | and stuff you have.
               | 
               | Robots.txt protocol exists but it is not even official
               | internet standard under IETF. You can break robots.txt
               | rules and there are no consequences at all. If robots.txt
               | protocol was made law then it would be whole another
               | story.
        
         | paulluuk wrote:
         | But would it still be a "free market" if governments just go
         | around splitting up companies once they get (too) big?
         | 
         | Not defending the idea of a free market here, I'm leaning
         | pretty far past socialist myself, but I know that the US in
         | general cares deeply about free market philosophy.
        
           | throwawaysea wrote:
           | I think a "free market" has to retain some degree of
           | competition and choice. Companies above a certain size (of
           | capitalization) or with natural anti-competitive elements
           | (like network effects) or with ownership of multiple sides of
           | a market or with massive patent war cheats all impede
           | competition. They move the free market away from a
           | competition driven incentive to something more stagnant that
           | can discourage entrepreneurial competitive innovation.
        
             | dragonwriter wrote:
             | > I think a "free market" has to retain some degree of
             | competition and choice.
             | 
             | An ideal market is both competitive and free, but the
             | former is not a component of (and is often, outside of
             | abstract ideals, in tension with) the latter.
        
           | throwaway4good wrote:
           | It is about making sure that the free market is actually
           | working not so much about freedom as in freedom of expression
           | - any course about economics will have section about
           | monopolies and its societal cost - showing charts like this:
           | 
           | https://college.cengage.com/economics/0538797274_mceachern/s.
           | ..
           | 
           | The cost is real but so is the national security advantage.
        
             | mahogany wrote:
             | So in order to keep the free market working, we have to
             | make it... less free?
             | 
             | I thought the definition of a free market is one that is
             | free of government/outside regulation and interference. But
             | it's also a market that is free of monopolies, apparently,
             | and the only way to get rid of a monopoly is via
             | government/outside regulation and interference. Isn't that
             | a contradiction?
             | 
             | Perhaps we should use another name for a market where we
             | restrict monopolies -- that site you linked talks about
             | "competitive markets".
        
               | clusterfish wrote:
               | Yes, sometimes.
               | https://en.m.wikipedia.org/wiki/Market_failure
        
               | areoform wrote:
               | I would argue that markets tend towards greater "order"
               | over time. The idea that regulations are something only
               | the government does is somewhat misleading and it leads
               | most free market proponents to turn down sub-optimal
               | pathways.
               | 
               | Instead, it is more useful to see the initial state that
               | new "green-field" markets are in as desirable. Open for
               | anyone, including small companies, to come in, build
               | something ground-breaking, and then grow.
               | 
               | Overtime, the system tends towards a steady state where
               | one of the companies, or a set of companies start to
               | dominate the others, leading to the formation of cartels.
               | These cartels then impose regulations, be it on the
               | lifespan of bulbs, or on the particulars of the ad
               | market, which are then enforced using the capital and
               | power they have obtained.
               | 
               | These are regulations in all but name. They're enforced
               | by an implicit threat of _economic_ consequences and by
               | restricting access to resources by changing the
               | landscape. In this case, it 's Chrome and FB, which are
               | pushing their dominance to ensure that the web becomes
               | theirs - explicitly. They're doing this by buying out the
               | 'land' (Chrome, Android, Search, Social Media, Ads), the
               | 'suppliers' (think about the sheer number of open source
               | projects that Google funds and nudges their way), and the
               | market ("it's all free!") thereby making it practically
               | impossible for anyone to pose a threat to their
               | dominance.
               | 
               | Google is controlling who becomes a competitor by
               | enforcing rules - in this case, secret rules - that only
               | they know of and about. They are, in essence, regulating
               | the market, except towards _their_ ends.
               | 
               | Power abhors a vacuum. If a power hierarchy doesn't exist
               | in a new space, then a new power structure will
               | organically develop in place. Whether or not this new
               | structure is aligned with the incentives of the broader
               | community and new entrants/players/innovators is
               | dependent on who and how the structure is formed.
               | 
               | This is why I would argue that at least with Governments
               | there's a _theoretical_ method of incentive alignment and
               | accountability when things wrong. Methods that have been
               | exercised in the past to course correct. Corporations
               | lack that.
               | 
               | It would be the lesser of two evils to create ways to
               | reverse stale fields to the original green field state
               | every once in a while to allow new ideas and companies to
               | grow. It might be more valuable to do so than to allow
               | the continued monopoly of these companies.
        
           | conception wrote:
           | For a market to be free it must be well regulated. If a
           | market is controlled inordinately by a few, it ceases to be
           | free.
        
             | pphysch wrote:
             | Then it's not a truly free market, because central planning
             | (regulation) is sometimes overpowering the price mechanism.
        
               | ddingus wrote:
               | The idea of a robust, enduring free market itself needs
               | to be questioned.
               | 
               | Complete economic freedom leads to monopolies, who then
               | act to preserve and benefit from their position. They do
               | this because they know everyone else both wants that
               | position and would do the same thing to maintain it. All
               | this happens because growth is seen as necessary. Always
               | necessary.
               | 
               | Markets with rules can check those behaviors, but come
               | with other complications, a big one being bought and paid
               | for rule making by bigger players doing what?
               | 
               | Maintaining position and growth.
               | 
               | In the end, why do we even allow markets?
               | 
               | To benefit people.
               | 
               | Factored down, rules aimed at insuring markets actually
               | do serve the people means the people have to have a say
               | in the rules created with authority granted by the people
               | for the purpose of improving things for the people.
        
               | pphysch wrote:
               | > In the end, why do we even allow markets?
               | 
               | Because it's the best we got, historically. Decentralized
               | price mechanism outperforms wetware planning at
               | allocating resources efficiently. Now software has
               | changed that and central planning is much more capable.
               | 
               | Truly pure free market economies are virtually
               | impossible, because as soon as the first firm is formed,
               | it becomes a mixed economy. That is, economic
               | transactions done within the firm are not done according
               | to the global price mechanism, but to other rules and
               | conventions. And the only way to prevent firms from being
               | formed would be some extreme regulation i.e. central
               | planning...
        
               | ddingus wrote:
               | And does it not follow the idea of free markets is
               | questionable?
               | 
               | I have long thought it is.
               | 
               | Historically, we got all of this out of the need to
               | benefit from our collective labor and resources,
               | developed tech...
               | 
               | The only reason there are markets at all is for our
               | mutual benefit.
               | 
               | And it follows from there to evaluate market rules to
               | insure that actually happens.
        
           | Xelbair wrote:
           | Monopoly, while the end goal of any actor under capitalistic
           | system, is the antithesis to capitalism itself. Capitalism
           | exists to force competition.
           | 
           | So yes, splitting a monopoly should be part of 'free market',
           | as having monopolies basically destroys it.
        
           | worrycue wrote:
           | I don't know if it "free" but I do know that monopolies that
           | abuse their market position makes for a less efficient
           | market.
        
       | jfoster wrote:
       | I've seen lots of comments recently in response to the Google &
       | Facebook advertising issues suggesting that Google should be
       | split into X, Y, and Z.
       | 
       | Most of the proposed splits seem like they would do absolutely
       | nothing to address the issue at hand, though. The problem in
       | digital advertising seems to be that Google controls the
       | marketplace, as well as both the buy & sell sides. Even a
       | "breaking apart" that proposes splitting "search" from
       | "advertising" would do nothing to address the issues that are
       | getting raised at present.
       | 
       | I'm not an advertising expert, but these issues seem pertain to
       | the buy-side, sell-side, and marketplace associated with digital
       | advertising. Any company that still controls all 3 of those will
       | retain the existing problem.
        
         | DeathArrow wrote:
         | Google should be sliced horizontally, not vertically. Each
         | resulting company would own a percentage of current business.
        
           | seaman1921 wrote:
           | sure lets slice the computers, engineers and offices
           | horizontally as well
        
             | msabalau wrote:
             | You say this as if it were a bad thing.
             | 
             | And while it may be hyperbolic to literally slice
             | engineers, anyone who engaged in a criminal conspiracy
             | (from coder to CEO) could be tried and, if convicted,
             | jailed. Having this happen broadly would certainly be
             | illuminating for anyone working in this space in the
             | future.
        
             | seaman1921 wrote:
             | downvote all you want but the parent comment makes no sense
             | - you can't horizontally slice products - that would only
             | make sense if Google had clients that could split fairly
             | among several sub-companies. But sure keep armchairing.
        
               | perihelions wrote:
               | It's simple, you just have $GO deliver the left half of
               | the searchbar while $OG handles the right.
        
           | jfoster wrote:
           | As a public company, it's arguably already sliced that way.
           | What difference would it make if it's sliced further?
        
         | TheColorYellow wrote:
         | My view is that this is an issue finance has already solved.
         | Just regulate ad exchanges for fair practice, require
         | disclosure or transparency to identify anticompetitive
         | behavior, and then license the fuck out of everyone who
         | participates in the market. Seems like the industry has grown
         | enough and clearly is suffering due to lack of sufficient
         | management of externalities and monopoly powers.
         | 
         | The harder part is executing on the above strategy. You will
         | need new institutions or see an expansion or extension of
         | existing institutions. Imagining the FCC trying to do this
         | seems both a likely approach and an incredibly ineffective one.
         | 
         | I would add too that improved regulation of consumer and
         | private data would help significantly. This is probably more
         | likely than the above.
         | 
         | This lawsuit seems like the perfect timing and impetus to get
         | serious about regulation in the digital ecosystem. Just hope we
         | don't fuck it up.
        
           | thr0wawayf00 wrote:
           | > The harder part is executing on the above strategy. You
           | will need new institutions or see an expansion or extension
           | of existing institutions. Imagining the FCC trying to do this
           | seems both a likely approach and an incredibly ineffective
           | one.
           | 
           | I completely agree and that's what scares me more and more
           | about big tech. We let these huge companies grow for years
           | without really considering the scalability of managing them
           | and now we find ourselves desperately needing to regulate
           | them but not really knowing how.
           | 
           | It reminds me of the content moderation problem with
           | Facebook, the cost of hiring enough humans to adequately deal
           | with content moderation there would quite possibly bankrupt
           | the company, and they know that.
           | 
           | How do you find a sustainable oversight/regulatory strategy
           | when the companies themselves were founded largely on their
           | desire to not figure out those kinds of problems in the first
           | place?
        
         | Xelbair wrote:
         | I have slightly simpler proposition - ban digital advertising.
         | 
         | Or at least ban the 'dynamic' one - the one which tries to
         | match the user's preferences. Just static, random ads akin to
         | TV or billboards next to the roads.
        
           | jfoster wrote:
           | How would that address the issue of Google rigging the
           | bidding by owning the bidding mechanism, marketplace, and
           | managing publisher inventory? There would still be a real
           | time auction taking place for each impression.
        
             | singron wrote:
             | A huge part of this document is about how Google has
             | exclusive access to user ids. If nobody can use user ids,
             | then they don't have those advantages anymore.
        
               | Xelbair wrote:
               | exactly.
               | 
               | and it also puts the lid on profitability of walled
               | gardens - as you cannot sell those cohorts to
               | advertisers.
               | 
               | It would be a net gain for society as a whole
        
         | perlgeek wrote:
         | > Even a "breaking apart" that proposes splitting "search" from
         | "advertising" would do nothing to address the issues that are
         | getting raised at present.
         | 
         | Alone it wouldn't help, but what if you split search from
         | advertising, and forced the "search" part to up advertising to
         | the highest bidder, not just from google ads?
         | 
         | If Google Search really was its own company and with its own
         | shareholders, getting the most money for a bid would be more
         | profitable than colluding with the rest of former Google.
        
         | matheusmoreira wrote:
         | Just ban advertising straight up. This will kill Google,
         | Facebook, Twitter and all the other companies ruining the web.
         | Not one tear will be shed at this point.
         | 
         | Also, make it a huge liability to store any kind of personal
         | information. Apply heavy taxes on every single bit stored.
         | These companies should be trying really hard to forget all
         | about us the second they send our HTTP responses, not hoarding
         | our personal information like a bunch of stalkers. Make it
         | exceedingly expensive for them to do it and they'll stop.
        
           | thr0wawayf00 wrote:
           | What happens when a Chinese knockoff Google comes along and
           | captures the online ad market? Now you've created a new
           | version of the same problem without any leverage.
        
           | colejohnson66 wrote:
           | You know as well as I do that that will never happen and
           | would probably destroy the economy. As bad as these companies
           | are, flat out killing them is not a good idea.
        
             | matheusmoreira wrote:
             | If the economy can't survive the loss of these abusers, it
             | deserves to be destroyed. If we do something, we gotta go
             | all the way. Half-measures do nothing.
        
               | IdiocyInAction wrote:
               | You do realize what the destruction of the economy would
               | entail? That it would mean that many people would lose
               | their livelihood and suffer?
        
               | colinmhayes wrote:
               | It turns out that people actually prefer getting products
               | for free with ads to paying for products. As bad as
               | google and facebook are, they are providing what people
               | want at the exact price point they want.
        
             | Const-me wrote:
             | I think banning online ads will be awesome for economy.
             | 
             | Serving ads is doesn't create any value. By now, it's just
             | a tax to be payed to google/facebook.
             | 
             | Why do you think banning online ads gonna destroy the
             | economy?
             | 
             | These internet companies don't even pay a lot of taxes, we
             | allow them to move profit across jurisdictions to optimize.
        
       | eoo wrote:
       | I think this will potentially be the lawsuit of the year. Really
       | interesting read.
       | 
       | A lot of the monopoly advantages seem to focus on AdX. I wonder
       | if demanding that Google shall not participate in the ad exchange
       | business could slowly open up competition in all the other
       | markets...
       | 
       | For example, they were concerned that header bidding would make
       | AdX fees go down to 5% instead of 22%, thus they used their
       | advantage in the ad server market to stifle this (plus the FB
       | deal). They are able to do this because they control both markets
       | and can modify the data protocols between these two pieces. Same
       | applies to scrambling IDs (ad servers and display markets)
        
       | kilroy123 wrote:
       | This is exactly why I've moved to de-Google my life as much as
       | possible. The writing has been on the walls for years about
       | Google.
       | 
       | I know it's not enough, but I choose to opt-out as much as
       | possible.
        
       | robin_reala wrote:
       | _249. The speed benefits Google marketed were also at least
       | partly a result of Google's throttling. Google throttles the load
       | time of non-AMP ads by giving them artificial one-second delays
       | in order to give Google AMP a "nice comparative boost."
       | Throttling non-AMP ads slows down header bidding, which Google
       | then uses to denigrate header bidding for being too slow. "Header
       | Bidding can often increase latency of web pages and create
       | security flaws when executed incorrectly," Google falsely
       | claimed. Internally, Google employees grappled with "how to
       | [publicly] justify [Google] making something slower."_
       | 
       | I'd be seriously ashamed at this point if I was a Google employee
       | assigned to AMP.
        
         | dessant wrote:
         | They're also pushing for the adoption of Signed HTTP Exchanges,
         | with several Google employees defending the spec here on HN,
         | comparing it to be merely like HTTPS in terms of publishers
         | giving up control over their content.
         | 
         | It's clear that Chrome must be separated from Google and
         | Alphabet, nothing else will stop them from trying to colonize
         | the web.
        
           | zebracanevra wrote:
           | _equating it to be merely like HTTPS in terms of publishers
           | giving up control over their content._
           | 
           | Where did you read that? I was under the impression that SXG
           | is more similar to things like IPFS, where you can have
           | content signed by its origin (or in IPFS, content addressed
           | by its hash). Once that is achieved, any other site (e.g. a
           | CDN like Google or Cloudflare) can cache and serve it
           | securely and with authentication.
           | 
           | You can sign whatever content you want with SXG, it isn't
           | limited to AMP.
        
           | deadbunny wrote:
           | > It's clear that Chrome must be separated from Google and
           | Alphabet, nothing else will stop them from trying to colonize
           | the web.
           | 
           | Or advocate for open alternatives, use Firefox, and make sure
           | any site you build (or you build at work) work perfectly in
           | non Chrome browsers.
        
             | dessant wrote:
             | > Or advocate for open alternatives
             | 
             | Yes, supporting other browsers is a given, but did you want
             | to say "and advocate"? Advocating for alternatives alone
             | will achieve close to nothing when you are faced with a
             | cartel, regulatory action is desperately needed in this
             | industry.
        
             | rytcio wrote:
             | The real problem is that Google/Chrome basically run the
             | internet. If Google decides to change some internet
             | standard, Firefox and web developers all follow suite like
             | lemmings. It's like Google has become the authoritative
             | leader in web without any sort of process or watchdog.
             | Aside from getting people off of Chrome, the other need is
             | to get people to stop following Google's leadership on all
             | things web.
        
               | deadbunny wrote:
               | > The real problem is that Google/Chrome basically run
               | the internet.
               | 
               | Only because we let them. We gave them web domination, we
               | the nerds told everyone and their mother to install
               | Chrome so they do out of habit now.
               | 
               | We sit and watch while Google bend the web to their will
               | with AMP and dozens of non standard specs everyone
               | hurriedly tries to support while we come up with excuses
               | like "it faster", "the dev tools in chrome are better".
               | 
               | Without a monopolistic marketshsre we give them they
               | can't do this as easily.
               | 
               | Go install Firefox and make it your default browser. Or
               | just carry on using Chrome and wonder why Google keep
               | getting away with doing antisocial, anti consumer shit.
        
               | johnmaguire wrote:
               | > If Google decides to change some internet standard,
               | Firefox and web developers all follow suite like
               | lemmings.
               | 
               | This works because they have such a large market share.
               | It's a chicken/egg problem. Switching to Firefox is the
               | best most of us can do to achieve the goal of "getting
               | people to stop following Google's leadership on all
               | things web."
        
         | imapeopleperson wrote:
         | That's criminal
        
         | [deleted]
        
         | magicalist wrote:
         | People are being awfully credulous of two sentence fragments
         | quoted in an editorial paragraph. Much of this could certainly
         | be true but my bullshit meter is going off on the level of
         | narrative they're reconstructing in all the non-quoted
         | portions.
         | 
         | I dislike AMP because the UX is bad and Google strong armed it
         | in the news carousel anyways instead of focusing on performance
         | for all sites, but this would be a lot more convincing with the
         | source emails entered into the record.
         | 
         | edit: and this is just talking about ad content, right? Unless
         | somehow a publisher made their entire page blocked until the
         | page's ads load, throttling the load of ads would just make the
         | ads load slower. And from what cletus quotes in another
         | comment:
         | 
         | > _To respond to the threat of header bidding, Google created
         | Accelerated Mobile Pages ("AMP"), a framework for developing
         | mobile web pages, and made AMP essentially incompatible with
         | JavaScript and header bidding. Google then used its power in
         | the search market to effectively force publishers into using
         | AMP._
         | 
         | Is the claim that ads in AMP pages don't run javascript or do
         | header bidding and so are "fast", but javascript and header
         | bidding isn't inherently slow so Google could have made them
         | faster (and/or not intentionally throttled)? I've never worked
         | much with ads so maybe someone with knowledge of header bidding
         | can comment.
        
           | tyingq wrote:
           | >"People are being awfully credulous of two sentence
           | fragments quoted in an editorial paragraph."
           | 
           | The pdf that this page links to includes much more than two
           | sentence fragments on the topic.
        
             | magicalist wrote:
             | But not the documents these quotes come from, as far as I
             | can tell.
        
               | tyingq wrote:
               | I agree, but this seems pretty typical for an initial
               | filing. They don't typically show all their cards. So
               | snippets like:
               | 
               | >Internally, Google employees grappled with "how to
               | [publicly] justify [Google] making something slower."
               | 
               | Could be more, or less interesting, when the actual
               | source document is published.
               | 
               | There's some more detail in a highly redacted document
               | here: https://www.texasattorneygeneral.gov/sites/default/
               | files/ima...
               | 
               |  _" In Google's words, the [redacted] program [redacted].
               | Next, Google tried to come up with other creative ways to
               | shut out competition from exchanges in header bidding.
               | During one internal debate, a Google employee proposed a
               | [redacted]. A second employee captured Google's ultimate
               | aim of destroying header bidding altogether, noting in
               | response that [redacted]"_
        
               | LordDragonfang wrote:
               | >Or more accurately, the analogy would be if [redacted]
               | were a monopoly financial broker and owned the [redacted]
               | which was a monopoly stock exchange.
               | 
               | Can someone who has a better understand of legal
               | proceedings explain what purpose these redactions serve?
        
               | magicalist wrote:
               | > _A second employee captured Google's ultimate aim of
               | destroying header bidding altogether, noting in response
               | that [redacted]_
               | 
               | So from a probably naive view, getting rid of header
               | bidding seems like it would be faster, not slower. Is the
               | assertion being made that it isn't faster and it just so
               | happens to also enrich the ad network?
        
               | tyingq wrote:
               | Yes, you're right. It's faster not to have it, but that
               | puts publishers at a disadvantage...Google reaps more
               | revenue and gives less in return if it doesn't exist.
               | Header bidding is often estimated to improve revenue by
               | 10% or so for publishers.
               | 
               | The sequence was first employee probably said something
               | like "make it slower if they aren't on AMP", and the
               | second employee made some kind of suggestion to kill it
               | altogether.
        
               | ethbr0 wrote:
               | If you need to keep revenue graphs going up and to the
               | right, because that's the primary KPI your unit is judged
               | on, at some point it's technically easier to handicap
               | competition than improve your own offering.
               | 
               | I think this gives us a timestamp on when Google got
               | there.
        
               | tyingq wrote:
               | It does seem like the GOOGL shareholder expectation of
               | compounded perpetual YoY revenue gains of > 25% leads to
               | bad places. The YoY growth of end users is much smaller.
               | Something like 5%. So at some point, the inflated
               | expectations have to mean a dirty playbook.
        
               | magicalist wrote:
               | > _It does seem like the GOOGL shareholder expectation of
               | compounded perpetual YoY revenue gains of > 25% leads to
               | bad places_
               | 
               | Yeah it seems bizarre that they would try to hold on to
               | that big of growth and not moderate it if this is the
               | method to get it because there's no way it can be
               | sustainably grown for long, but I guess if you're a VP
               | only focused on this quarter's goals and the bonus you'll
               | get out of it, it doesn't really much matter if growth
               | craters a year or two out. You can cash out long before
               | then.
        
               | ethbr0 wrote:
               | Well, and nobody normally wakes up and says "I'm going to
               | bend the law really hard and create a potential PR
               | disaster, just because."
               | 
               | They do often say "My bonuses are tied to growth, and my
               | management is putting extreme pressure on me to deliver
               | something that's impossible, and I don't see any way of
               | delivering it in the expected time... so I'm going to do
               | it the only way I see."
        
               | [deleted]
        
           | windexh8er wrote:
           | Bullshit meter?
           | 
           | It seems to me this is yet another validation that Google is
           | an ad sales company hell bent on preventing competition,
           | controlling the market and lying to end users and
           | integrators. All of these pieces are adding up - what was
           | conjecture is finally being validated and I, personally,
           | believe that Google is not in it for the good of the
           | customer, but are only in it for a profit. Death to Google by
           | thousands of cuts like this? Game on.
           | 
           | I've said it before, sales organizations only base
           | performance on profit. It is the toxin that defines all of
           | this misbehaviour. Nobody "thinks" they're doing anything
           | wrong because it's talked about as benefiting the
           | shareholder. Google isn't immune to this.
        
             | magicalist wrote:
             | > _It seems to me this is yet another validation_
             | 
             | That's just what I mean. There's a tiny amount of
             | validation and a lot of rhetoric. It would be preferable to
             | be able to see the actual sources they're quoting from.
        
               | unknownOrigin wrote:
               | It would be preferable if people paid by Google wouldn't
               | astroturf this site every time Google is caught doing
               | something dirty.
        
               | kylevedder wrote:
               | That's a pretty bad faith reply. I'm not paid by Google
               | to astroturf (feel free to look at my account) and I
               | agree with magicalist: I want to see primary sources
               | before drawing any significant conclusions.
        
               | dang wrote:
               | You can't attack others like this here. We ban accounts
               | that post flamewar comments, such as this one and
               | https://news.ycombinator.com/item?id=28733439. If you'd
               | please review
               | https://news.ycombinator.com/newsguidelines.html and
               | stick to the rules when posting here, we'd appreciate it.
               | 
               | I appreciate and share your desire to protect the
               | integrity of the site but we need to do it in a way that
               | doesn't do even more damage.
        
               | magicalist wrote:
               | Nope, but also please don't try to shut down conversation
               | this way.
        
               | windexh8er wrote:
               | Just because the floodgates haven't opened with all of
               | the insight you may want doesn't mean it's not valid -
               | re: "bullshit meter".
               | 
               | Google has an army of the best in legal and part of their
               | play is limiting this information from ever being seen.
               | I'm curious, what would be enough validation to pass your
               | sniff test? And are you saying you think this is being
               | overblown?
        
             | hoffs wrote:
             | Validation? What else you want validated as I can whip up a
             | doc with some claims about things without source/proof too.
        
           | ricketycricket wrote:
           | > People are being awfully credulous of two sentence
           | fragments quoted in an editorial paragraph. Much of this
           | could certainly be true but my bullshit meter is going off on
           | the level of narrative they're reconstructing in all the non-
           | quoted portions.
           | 
           | This is not an editorial document, it's a legal complaint by
           | the Attorneys General of 17 U.S. states and commonwealths
           | demanding a jury trial (among other things). The allegations
           | are unproven at this point. The demanded trial process
           | (discovery, examination, etc.) is what will provide the
           | evidence.
           | 
           | One way or another though, we're going to see if all of these
           | claims are true. It just will take some time.
        
             | magicalist wrote:
             | > _This is not an editorial document, it's a legal
             | complaint by the Attorneys General_
             | 
             | It's definitely both, they know their audience is not
             | limited to the court. Performative filings by attorneys
             | general happen all the time, and being able to set the
             | narrative and put the other party on the defensive is
             | absolutely part of this process, for good or bad.
        
             | LordDragonfang wrote:
             | >This is not an editorial document, it's a legal complaint
             | by the Attorneys General of 17 U.S. states and
             | commonwealths demanding a jury trial (among other things).
             | 
             | While I agree that Google is anticompetitive, I don't think
             | that specific detail gives as much weight as you think it
             | does (or indeed should). The courts have had a notoriously
             | bad history with understanding tech, and being part of a
             | formal legal process is only weak evidence that a complaint
             | has merit.
        
               | kbenson wrote:
               | I don't think that was necessarily meant to convey weight
               | towards a position of belief, but instead to just clarify
               | the situation. They immediately followed up with "the
               | allegations are unproven" and "we'll eventually see".
        
         | pja wrote:
         | Good grief. AMP always looked fishy, but to be as blatantly
         | abusive as this? It's indefensible.
         | 
         | Google has to be broken up.
        
         | jsiepkes wrote:
         | > I'd be seriously ashamed at this point if I was a Google
         | employee assigned to AMP.
         | 
         | "No single raindrop believes it is to blame for the flood." [1]
         | 
         | [1] https://despair.com/products/irresponsibility
        
           | d0gsg0w00f wrote:
           | I've been screenshotting despair.com posters for over 10
           | years. I can't believe they're still around. I really should
           | buy something from them someday.
        
           | robbedpeter wrote:
           | This is why principles are important. Living by a well
           | considered and thoughtful set of beliefs, secular or
           | otherwise, has an impact on the world. Even if things look
           | hopeless, your actions contribute to the way life unfolds for
           | everyone else. Even if things look trivial, not engaging in
           | minor infractions against your beliefs is withholding that
           | single drop from the flood.
           | 
           | I won't ever use tiktok, and speak against it to friends and
           | family when questioned. I support the use of Signal and
           | promote basic digital literacy, lending my time to help
           | people learn about encryption and protecting their personal
           | information, even in seemingly trivial things like not
           | playing quiz games on social media.
           | 
           | I don't believe in a monolithic big brother spying on
           | individuals, but there is a collective impact of all of those
           | systems, if which Google Amp plays a big part. It normalized
           | the idea that centralizing the gateways to content was a good
           | thing, regardless of Google's intentions. It usurped control
           | of a minor piece of web functionality that gave Google a big
           | competitive advantage.
           | 
           | People have been commoditized by getting them to give up
           | private data without understanding what it is they're giving
           | up. At a very basic level, you could look at Facebook - they
           | have 3 billion members and make 30 billion dollars a year -
           | someone's data is worth $10usd per year on average. Similar
           | valuations can be applied to other companies, but Google is
           | getting around $150 billion a year for advertising. If you
           | could assign a weight to people, some would be worth far more
           | than others, and even entirely boring and innocent profiles
           | are damaging to consumers, because they're providing
           | baselines that enable further and more nuanced manipulation.
           | 
           | It's such an insidious and subtle injury to society that
           | getting people to even notice litigation like this suit is
           | difficult. Getting them to care, when the attitude of "I've
           | got nothing to hide" is hugely demoralizing to people who do
           | care.
           | 
           | Gross anticompetitive actions are a part of the problem, but
           | the reckless use of algorithms that influence exposure to
           | information, its context, and its timing is a huge, hairy
           | deal, but even amongst techies it's hard to communicate why.
           | 
           | We are collectively wireheading in a way the majority of
           | humans don't have the knowledge or education to recognize as
           | dangerous. The knock-on effects are sometimes many degrees of
           | separation from any single company's actions or behavior, and
           | there doesn't have to be a human in the loop for the
           | algorithms to poison the future of a society.
           | 
           | The agency of individuals is stolen by systems like Amp - a
           | drop in the digital flood that is drowning liberty and
           | sovereignty. It creates a system that gets abused for profit
           | or politics or ideology. It reinforces the arms race in
           | surveillance technology, but a vast majority of people are
           | content with the idea that they have nothing to hide, not
           | realizing that they are choosing to grant control over the
           | information they will be allowed to consume anywhere within
           | the ecosystem they engaged with.
           | 
           | FAANG's actions subtly influence the behavior of billions of
           | humans. Innocuous and trite misbehavior on their part gets
           | amplified far beyond what anyone would predict, and we have
           | almost nothing in human history to measure against. These
           | institutions have to be held to a higher standard, and
           | societies all over the world must work to make private
           | information a resource entirely and absolutely controlled by
           | the user.
        
             | billylindeman wrote:
             | It always blows my mind seeing the things people who work
             | at google/fb are willing to "walk out" / "protest" over,
             | and then these insidious things they're willing to just sit
             | back and let happen.
             | 
             | When I moved to the bay area working at FB/Google was
             | something I held in high regard and was a career goal of
             | mine. Now I get hit up by recruiters from them often... and
             | I don't message them back. It hurts thinking about how much
             | money I leave on the table by not working there, but I just
             | don't think if I could live with myself if I became a
             | contributing member of their dystopian nightmare machine.
             | 
             | It all starts with the people who work there. If you work
             | at google or facebook, you're part of it. You're culpable.
             | It's not like I don't understand the calculus and not like
             | the right dollar amount wouldn't corrupt my position as
             | well, but I wish more people were honest/forthright about
             | it. You're a storm trooper.
        
               | nkingsy wrote:
               | I work in big tech
               | 
               | I selected all my previous companies because they seemed
               | to have a worthy mission from the outside. Each
               | disappointed me immensely. At startup scale you have to
               | see the sausage be made or at least sit next to it.
               | 
               | I know big tech companies have too much power because
               | every other company I've worked at would be most
               | accurately described as an unscrupulous Rube Goldberg
               | machine for moving money from VCs to ads+cloud.
               | 
               | Do what works for you, but don't be so sure you're
               | engaging in a "better" way with this late-capitalist
               | hellscape. I feel so much better aligned getting paid by
               | big tech to build cool tools for engineers than I did
               | getting paid to knife fight for their scraps.
        
               | kbenson wrote:
               | The problem is that "worthy mission" is incompatible with
               | being a public company for the most part. Once your
               | mandate is not profitability but growth, some cohort of
               | people at the company will push for that growth in ways
               | that others think is unacceptable, and they will hide
               | these programs because they know some will objects and
               | those that would object are incentivized from all sides
               | and from themselves to not want to see them.
               | 
               | Private companies have a much better chance of actually
               | following those missions(at least if not struggling). At
               | a minimum, not as many incentives are aligned against
               | you.
        
               | acomar wrote:
               | > It always blows my mind seeing the things people who
               | work at google/fb are willing to "walk out" / "protest"
               | over, and then these insidious things they're willing to
               | just sit back and let happen.
               | 
               | symbolic action is always easy. but you're asking them to
               | strike (refuse to work) in response to unethical demands,
               | without the collective backing of their peers, in an
               | industry that views union activity with - at best -
               | suspicion or outright derision. we all like to fancy that
               | we'd be the ones to refuse to play along but the reality
               | is that when it's you and your job and you're facing the
               | possibility of not paying rent or eating food after being
               | blacklisted from the industry in response to your
               | actions...
               | 
               | don't judge the people who are doing what they have to in
               | order to survive. they were compelled by people who had
               | leverage over them and our ire should be for those
               | people.
        
               | jsiepkes wrote:
               | > but you're asking them to strike (refuse to work) in
               | response to unethical demands, without the collective
               | backing of their peers,
               | 
               | We are not talking about some poor sod blue collar worker
               | here. We are talking about techworkers with 6 figure
               | salaries who can get a job anywhere. No one is asking
               | them to start some movement. They can simply think: "I
               | don't want to be a part of this", leave the job and get a
               | new job that same day.
               | 
               | > don't judge the people who are doing what they have to
               | in order to survive. they were compelled by people who
               | had leverage over them and our ire should be for those
               | people.
               | 
               | Tech workers with 6 figure salaries who can get a job
               | pretty much anywhere they like are doing these things to
               | survive? Seriously...? Google had leverage over these
               | people? How?
        
               | RNCTX wrote:
               | Bullshit.
               | 
               | How many minimum wage employees does Google have in the
               | Bay Area? We're talking about a class of six figure
               | employees here.
               | 
               | Like he said, you're a storm trooper, just own it.
        
               | robbedpeter wrote:
               | They're creating an infrastructure of manipulation
               | because of the collective impact of the industry within
               | the current legal context of international privacy
               | protections. Any individual project or feature can look
               | trivial or harmless, like manipulating the order of
               | articles in a feed, but the systems used to do it are
               | mechanisms implicitly susceptible to bad incentives.
               | 
               | They're collectively pressing buttons and breaking things
               | in the global psychology, influencing the zeitgeist in a
               | way that no one person or company intends. Obama's
               | campaign was the first major successful political use of
               | that infrastructure and there's an argument to be made
               | that Trump's election was enabled by it. Cambridge
               | Anallytica exposed some of the controls and showed a
               | portion of what can be done, but we haven't seen the
               | worst yet. International troll farms, the recent
               | infiltration of Christian and BLM Twitter and reddit, and
               | so on.
               | 
               | When people are profiled by advanced algorithms, and
               | access to people given based on those profiles, that
               | access can be made completely transparent using
               | deanonymizing methods through data from other sources.
               | Any and every platform, forum, and community becomes
               | exposed to hostile, unintended influence.
               | 
               | We need outsized fines that protect private data as if it
               | were sacred such that a trillion dollar company would
               | fear even a single violation. Such that violating privacy
               | would result in individuals going bankrupt or prison
               | time. Such that physically bombing a foreign datacenter
               | would be seen as reasonable recourse if they were
               | uncooperative.
               | 
               | There are things that no government or private
               | organization should have absent the informed consent of
               | users because of the implicit danger to society's basic
               | functioning.
        
             | streamofdigits wrote:
             | Incredibly powerful summary of a dismal state of affairs.
             | How did it come to that?
             | 
             | I feel we are massivelly overrating the level of
             | governance, competence and ability to manage our overall
             | "success" as modern societies
             | 
             | This was already quite evident with the financial crisis
             | and came down as a hammer with the pandemic crisis and the
             | ultimate dead-end of the climate crisis.
             | 
             | The denerate, dystopic, digital universe we have evolved
             | into is not perceived as a systemic crisis. Massive data
             | breaches are normalized. The obvious manipulation and
             | influence of political processess the world over are
             | shrugged off. The feudalization of economic life is
             | portrayed as desirable "disruption". But it is really a
             | slow moving car crash and there is no indication we have
             | mechanisms to steer away from the deterministic outcome.
             | 
             | Ironically, it is almost certain that better governance
             | would have to be based on suitable digital tools and
             | networks. There is an alternate Philip K. Dick universe out
             | there but we need some magic quantum tunnel to get to it.
        
             | gfodor wrote:
             | Just wait until Facebook cracks the tech needed to mediate
             | all person-to-person interactions via VR/AR. We are in big
             | trouble if nothing changes.
        
             | ralston3 wrote:
             | This is a longer way of saying "A man has to live by a
             | code". Sadly that's very rare these days :(
        
         | onion2k wrote:
         | You do have to wonder what impact this will have on the
         | employment prospects of Google engineers in the unlikely event
         | that it all blows up for Google. Having a toxic company on your
         | resume is never a good thing.
        
           | edgyquant wrote:
           | It's gonna be a long time before having Google on your resume
           | is seen as anything but good
        
           | tjpnz wrote:
           | Not nearly as bad as Facebook.
        
             | zrail wrote:
             | Is FB on an engineering resume actually bad?
        
               | VRay wrote:
               | No, any household name megacorp on your resume is a good
               | thing and a golden ticket to any job you want, evil or
               | not
        
         | google234123 wrote:
         | "The design of it was discussed in
         | https://github.com/ampproject/amphtml/issues/3133. It wasn't
         | done nefariously. AMP prioritizes the page content and verified
         | elements first over non-AMP content (including non-AMP ads)."
         | 
         | From an older discussion
         | https://news.ycombinator.com/item?id=25448718
        
         | amelius wrote:
         | > Google throttles the load time of non-AMP ads by giving them
         | artificial one-second delays in order to give Google AMP a
         | "nice comparative boost."
         | 
         | That's it. Webmasters should give all visitors with a Chrome
         | user agent a loading penalty of 1 second and a popup saying
         | that the website runs faster on Firefox.
         | 
         | I said it before on HN, but the idea was condemned, and I
         | partially agreed, but now it seems (at least to me) a fully
         | justifiable strategy to make users win back power.
        
           | [deleted]
        
           | magicalist wrote:
           | > _Webmasters should give all visitors with a Chrome user
           | agent a loading penalty of 1 second and a popup saying that
           | the website runs faster on Firefox_
           | 
           | it's for ads:
           | 
           | > _Google throttles the load time of non-AMP ads by giving
           | them artificial one-second delays_
           | 
           | so would need to limit the +1 second for ads to be
           | equivalent, but you could just run "ads" for ad blockers
           | instead :)
        
           | username190 wrote:
           | IMO Action should be taken against Google here, not the
           | average user (about 70% of whom use Chrome).
           | 
           | Throttling based on user agent (Firefox, WebKit Safari, etc)
           | would be a bad thing if you ran YouTube and wanted to
           | encourage people to use Chrome - it would likewise be bad if
           | you ran a website like HN.
           | 
           | Users have power when they have control - Google is taking
           | that away, and that's why antitrust legislation makes sense.
           | But users lose power when their choice of browser (in a
           | market where there are only 2-3 choices) makes their web
           | experience artificially worse.
        
             | amelius wrote:
             | Then consider the 1 second delay as an advertisement for
             | consumer power. Google/YouTube annoys users with similar or
             | even longer delays all the time. So I don't think you can
             | see this as an "action against the user", unless you
             | consider all non-user-tracking advertisements as an action
             | against the user.
             | 
             | Also, the campaign can stop when Chrome and Firefox reach
             | an equal user-base. So "the user losing freedom of choice
             | of browser" is also not a strong argument.
             | 
             | Yes, it's sad that this seems necessary, but you can't
             | fight corporate evilness with just goodwill. In a sense,
             | this is somewhat similar to the paradox of tolerance [1].
             | 
             | [1] https://en.wikipedia.org/wiki/Paradox_of_tolerance
        
               | indodima wrote:
               | Nice link!
        
         | jeffbee wrote:
         | It's sort of amazing how people are boosting this lawsuit up to
         | the front page of HN dozens of times over three days, without
         | really seeming to grasp that it is one side of a civil law
         | suit, and that anyone would be a fool to take a filing like
         | this at face value. It's a little thin on evidence, don't you
         | think?
         | 
         | Normally when the attorneys general of Kentucky and South
         | Dakota put their heads together about something, the rest of us
         | point and laugh. But when they put together a document that
         | looks like the top 1000 most-unhinged HN comments from users
         | like `ocdtrekkie`, critical thinking gets thrown under a bus
         | and it's 100% pure credulity.
        
           | Jensson wrote:
           | Newcorp and the other media's anti google campaign has worked
           | flawlessly. Even techies boarded the train and now think
           | Google is worse than Microsoft or Apple. At worst Google is
           | as bad as Microsoft or Apple if all the things the articles
           | accuse them of is true.
           | 
           | I don't work for Google nor own Google stocks, but among the
           | things I am afraid of Google using its position to capture a
           | bit too much of the ad-market is among the least of those,
           | and that is ultimately what all these accusations boils down
           | to. User data is for ads, these anti-competitive practices
           | are for ads etc. If ads is the peak of their evil then I'd
           | say they aren't terribly evil.
           | 
           | Google's biggest sin was to sit in the way of news media
           | profits, that caused a barrage of articles written by news
           | media companies targeted at them. I'd say that is evidence of
           | news media being evil, not Google being evil.
        
             | tga_d wrote:
             | Secretly colluding in backroom deals to intentionally
             | hamstring privacy protections seems pretty unambiguously...
             | bad? Can you explain how anything Microsoft or Apple has
             | done has worse implications for society?
        
               | Jensson wrote:
               | Both Microsoft and Apple happily collaborates with CCP,
               | that is a big one that Google still doesn't do. Then both
               | Microsoft and Apple often performs huge patent
               | litigations for nonsense patents they spam, Google
               | doesn't. Both Apple and Microsoft uses their industry
               | dominance to push their own products and push others
               | products out of the market, Google does that as well but
               | before it seemed they didn't do it at the same rates, but
               | this lawsuit would put Google at roughly the same level
               | of Microsoft and Apple.
        
               | heavyset_go wrote:
               | > _Both Microsoft and Apple happily collaborates with
               | CCP, that is a big one that Google still doesn 't do._
               | 
               | Google has offices in China.
        
               | Jensson wrote:
               | But its services aren't available in China. Both Apple
               | and Microsoft runs services like search or appstore in
               | China. You can't access Google search or Google appstore
               | in China since Google refuses to hand over the related
               | user data to CCP, both Microsoft and Apple hands over
               | that data to CCP and works to help CCP censor its
               | critics.
               | 
               | I agree that the "don't be evil" part of Google has
               | mostly run out, but some of the effects are still there
               | or Google would already be operating in China just like
               | Apple or Microsoft. So until they do operate services in
               | China I'll say that they aren't more evil than Microsoft
               | or Apple who do operate services in China.
        
               | heavyset_go wrote:
               | My point is that if they're allowed to operate in China,
               | then they have to bend to the will of, and collaborate
               | with, the CCP if they want to remain there.
        
               | Jensson wrote:
               | But the argument is evilness. That is a problem, but I
               | don't see how that makes Google more evil than Apple or
               | Microsoft that has already bent to the will of CCP with
               | seemingly no complaints.
               | 
               | My argument is basically: Over the past 10 years Google
               | has made great strides towards becoming as evil as a
               | typical big corporation. They are about there today, not
               | sure if they are there or just soon to be, but they are
               | certainly not significantly more evil than the other big
               | corporations.
        
               | heavyset_go wrote:
               | > _Apple or Microsoft that has already bent to the will
               | of CCP with seemingly no complaints._
               | 
               | Apple certainly gets complaints for their cooperation
               | with the CCP and for their CCP-sponsored censorship in
               | China, HK, and abroad. You can search my HN comments on
               | Algolia and see that I've complained about it plenty of
               | times before.
        
             | jeffbee wrote:
             | Yep. You'd expect a community like HN to understand that
             | the newspaper industry is a gigantic evil cabal, but I
             | guess we're just not collectively smart enough.
        
               | IdiocyInAction wrote:
               | I don't think it is necessarily about being "smart" - a
               | story like this simply confirms many biases people have
               | about big, "evil" corporations and even very smart people
               | are prone to confirmation biases.
               | 
               | Mind you, I am most certainly sure that Big Tech has tons
               | of shady shit going on, as would any industry of that
               | size, but a politically charged lawsuit championed by a
               | competing industry is not what I would use as proof.
        
           | finiteseries wrote:
           | Sour meta comments are boring, especially when they rope in
           | unrelated personal beefs you have with individual users like
           | ocdtrekkie. That was a little much.
           | 
           | Consider posting something like
           | https://news.ycombinator.com/item?id=28977462, which inspired
           | a lot of sub comments and a good on topic discussion, vs
           | yours, which produced "haha Kentucky and South Dakota",
           | "Microsoft/Apple bad", "gigantic evil news cabal", and "HN is
           | dumb".
        
         | beckman466 wrote:
         | > The speed benefits Google marketed were also at least partly
         | a result of Google's throttling. Google throttles the load time
         | of non-AMP ads by giving them artificial one-second delays in
         | order to give Google AMP a "nice comparative boost."
         | 
         | wow i love when Silicon Valley _literally_ throws away people
         | 's time. imagine the cumulative total time being wasted by this
         | artificial delay...
        
           | eternalban wrote:
           | our time -> their money. our identity -> their money. our
           | whereabouts -> their money.
           | 
           | our society ?->?
        
             | noisy_boy wrote:
             | their business.
        
         | mrtksn wrote:
         | Wow, I feel naive now for defending AMP providing better user
         | experience. As it turns out, Google is evil and I simply did
         | not want to believe it.
        
           | cupcake-unicorn wrote:
           | There were people defending AMP? Everything I've heard about
           | it was backlash
        
             | KaiserPro wrote:
             | for me, amp loaded quicker and had way less shit on it that
             | took ages to load (like videos, tracking and stupid
             | animations)
             | 
             | Webdevs moaned because it restricted what they could do,
             | which is partially why I liked it. They had to build a page
             | that was fast, rather than fancy.
             | 
             | However I do see the downsides, as google owns the stack,
             | limits your choice.
        
               | eska wrote:
               | If you want something more restricted then just use RSS.
               | It's not centralized like AMP.
        
               | mavhc wrote:
               | How centralised is AMP in theory and in practise?
        
               | dmw_ng wrote:
               | Every client everywhere donates Referrer: logs to
               | ampproject.org, which Google run. It's another
               | centralized web log in disguise
        
               | jeffbee wrote:
               | So it's not centralized at all in other words? Because
               | it's an open standard that anyone can implement, both
               | client and server, right?
               | 
               | 100% totally decentralized.
        
               | dmw_ng wrote:
               | AMP _requires_ you load all JS assets from
               | cdnproject.org, which is owned by Google. It is as
               | centralized as it comes
        
               | jeffbee wrote:
               | AMP does not require any such thing. Anyone can implement
               | the AMP cache, there are multiple existing AMP caches,
               | and you can serve AMP without a cache, without in any way
               | impairing the function of an AMP page.
               | 
               | https://github.com/ampproject/amphtml/blob/main/docs/spec
               | /am...
        
               | dmw_ng wrote:
               | https://github.com/ampproject/amphtml/issues/27546
               | 
               | Perhaps I'm wrong, but my interpretation of this ticket
               | is that Google's AMP validator currently does not
               | validate self-hosted JS, which means no special handling
               | ("acceleration") on their search results.
        
               | KaiserPro wrote:
               | RSS only gave/gives me a headline. Its fairly rare that
               | the entire article is available via RSS.
               | 
               | Also is doesn't help for dynamic search. The main
               | situation I'm thinking of is I'm on moble searching for
               | something thats hosted by a local news site. the AMP page
               | generally loads in <2 seconds. The original page will
               | take 5 megs of data, and ages to load.
        
               | [deleted]
        
             | mrtksn wrote:
             | AMP does have better experience from the users perspective.
             | The backlash is from the techies only.
             | 
             | I assumed that the non-amp websites were slower due to the
             | JS bloat, I still despise what the Web pages has become,
             | however it turns out Google wasn't a honest broker here and
             | instead of providing a tool that helps them and the users,
             | they provided a tool that helps them and harms the users
             | and bullies the website owners. That's evil and drains the
             | last bits of trust I had left for Google.
        
               | 8note wrote:
               | Amp gives you non logged in versions of websites.
               | 
               | Anyone whos usually logged in somewhere is impacted
               | negatively
        
               | mrtksn wrote:
               | Fair. So far there are three issues pointed out here that
               | I'm not happy with too.
               | 
               | To re-cap:
               | 
               | 1) Sharing AMP links is weird, feels wrong and Non-AMP
               | links are hard to get
               | 
               | 2) Breaks Safari's reader mode
               | 
               | 3) Gives sub-par experience for websites that provide
               | better experience when logged in since the AMP version is
               | always the non-logged-in version.
               | 
               | None of those are deal-breaker for me because AMP pages
               | come as a search results and fast loading results are
               | very valuable for me when skimming to find the right one.
               | Once I find it, I can switch to the full version(but
               | Google makes it harder and harder. maybe this should be
               | 4.).
        
               | ximeng wrote:
               | 4) if you don't want amp it's an extra click (once you've
               | found the non-amp link) and going back then requires two
               | clicks
        
               | tyingq wrote:
               | The worst of AMP prior to this story, for me, was the
               | carousel behavior. When AMP rolled out, any story you
               | clicked from the carousel:
               | 
               | - Left and right swipe events were hijacked, and sent the
               | user to somebody else's website with a related story!
               | 
               | - The back button would go to Google, even if you had
               | right or left swiped as described above...that is, non-
               | google pages were not in the history.
               | 
               | Then, not just carousel pages, these applied to all AMP
               | pages:
               | 
               | - A very tall banner at the top pushed your content down.
               | It had an [x] button that would send you back to the
               | google search rather than the expected behavior of
               | removing the banner.
               | 
               | - Finding the real url was 2 clicks deep
               | 
               | And then just the overall weird smugness about calling it
               | an open standard. Even though the _" open standard"_
               | required including a google-owned javascript file via a
               | <script> tag, and the validator would fail you if you
               | didn't. You weren't allowed to host it yourself.
        
               | ehnto wrote:
               | I think you may even be overselling the user experience.
               | I feel it was objectively confusing, because it changed
               | the default behavior of the web. A regular user would
               | have had no idea what was going on, just that their
               | content was in front of them, so that's nice, but what
               | next? Are they on Google or the website? When I click a
               | new link why does the whole website change design, is
               | this a different website now? What is going on.
        
               | matsemann wrote:
               | AMP had an (intentional..?) bug on Firefox for years,
               | making it impossible to scroll in the internal page.
               | 
               | Luckily it wasn't a big problem, since Google also
               | intentionally gimped the search results to an old mobile
               | version when using Fx, so one didn't get amp links.
        
               | eska wrote:
               | At this point I always assume that it's out of malice
               | instead of incompetence. These kinds of smaller bugs for
               | things that work by default are just too common for
               | Google.
        
               | acdha wrote:
               | Yes - Google Cloud breaks console logins for Firefox on a
               | regular basis. They'll eventually respond to a bug report
               | but it's clearly not a priority, and that can't be
               | intentional when tiny open source projects have much
               | better automated testing.
        
               | d3nj4l wrote:
               | > Google also intentionally gimped the search results to
               | an old mobile version when using Fx
               | 
               | I guess this is my reminder to mention once again that
               | using a Chrome useragent on FF mobile gets you better
               | search results. It's one of the extensions you can
               | download on FF for Android right now, in fact.
        
               | jiggawatts wrote:
               | Everything about AMP is strictly worse in _my_
               | experience.
               | 
               | In Australia, AMP pages load slower, not faster.
               | 
               | AMP breaks the iPhone Safari user interface, by not
               | actually scrolling the whole page.
               | 
               | The URLs don't represent the actual site to which the
               | user will navigate.
               | 
               | Logins break.
               | 
               | App-integrated links don't work properly.
               | 
               | And on and on.
               | 
               | AMP is a cancer on the web enforced by a monopoly for
               | their own shady purposes.
        
               | tazjin wrote:
               | On Android, Google Translate in Safari doesn't work on
               | AMP pages which I find somewhat ironic.
        
               | selsta wrote:
               | FWIW Amplosion (paid iOS extension to automatically
               | redirect AMP pages) is quite highly ranked on the app
               | store.
               | 
               | It clearly isn't only techies that dislike it so much
               | that they actually pay to get rid of AMP.
        
               | mrtksn wrote:
               | Could be, I can't remote-sense feelings but never heard
               | of a non-techie complaining about it. It might have
               | become annoying when sharing though, I think they later
               | made it harder to find the non-amp link(The AMP link
               | looks weird, as if you are sharing the wrong URL).
               | 
               | Anyway, the AMP experience was a fresh breath in the
               | world of 10-20 seconds webpage loading times. You see the
               | lightning icon, tap it and the content instantly comes.
               | Swipe right and left to go through the other results and
               | everything is displayed instantly, top notch experience -
               | especially when Googling for stuff from the news
               | websites.
        
               | selsta wrote:
               | I have found AMP to be an awful experience. It messes
               | with native scrolling physics, pages are often incomplete
               | or straight up broken. It also disables Reader mode on
               | iOS so I'm always forced to load the full web page
               | anyway. Luckily iOS 15 web extensions have solved that
               | problem.
        
               | mrtksn wrote:
               | > It also disables Reader mode on iOS so I'm always
               | forced to load the full web page anyway.
               | 
               | I agree. It's one of the imperfections of the AMP. I like
               | AMP for quickly skimming between the results and then
               | load the original page if I find something lengthy ro
               | read.
        
               | KennyBlanken wrote:
               | It's not an imperfection, it's by design. Reader mode
               | removes ads.
               | 
               | It also strips out all the crap the site's UX/UI people
               | use to try and keep you on the site.
        
               | forgotmypw17 wrote:
               | >never heard of a non-techie complaining about it.
               | 
               | I think most non-techies have no idea what AMP is to
               | begin with.
               | 
               | It's just, once again, "my phone is doing some annoying
               | and unexpected shit I didn't ask for".
        
               | acdha wrote:
               | > AMP does have better experience from the users
               | perspective. The backlash is from the techies only.
               | 
               | This is factually incorrect: as the allegations noted,
               | there are many cases where AMP slows page load time - it
               | required a megabyte of render-blocking JavaScript with no
               | fallback. I could tell which sites used AMP because they
               | loaded slower and failed entirely if you had a less than
               | perfect network connection -- this was quite noticeable
               | on the subway here in DC. I heard plenty of normal people
               | complaining about it because it was a daily occurrence.
               | 
               | In addition to scrolling, the other thing which people
               | noticed was that AMP broke the URL for sharing. This had
               | several outcomes: one was that desktop users often got
               | less usable mobile pages but the other was that it made
               | spoofing easier because people trusted the google.com
               | domain. This was used by fake news sites in the 2016
               | election cycle and at least the Russian government used
               | it to spearphish investigative journalists.
               | 
               | They knew all of those risks in advance -- and people
               | accurately predicted them in 2015 - and the stated
               | motivation was hard to reconcile with how much less work
               | it would have taken to see the performance benefits by
               | simply incorporating speed into search rankings at a high
               | weight; this suggests that theories about the goal of
               | controlling third-party ad markets were correct.
        
               | worrycue wrote:
               | To me it didn't really make much of a difference other
               | than preventing me from easily copying the URL.
        
             | tyingq wrote:
             | AMP was a historical irritant for me, and I do recall the
             | tide turning over time. It was initially hard to criticize
             | it here without your comments being downvoted pretty hard.
             | There were a set of defenders that believed it was solely
             | about page loading time, and that any "trojan horse"
             | accusations were from conspiracy theorists.
             | 
             | I think part of it was that the AMP team members were
             | active here, and seemed genuine and competent. I'm somewhat
             | curious how much they knew. This delay thing wasn't the
             | only terrible part of AMP. The initial banner with the [x]
             | button that sent you back to Google was terrible. As is the
             | still-present hijacking of swipes and back button behavior
             | on other people's content.
             | 
             | I did an Algolia comment search and can see my AMP rants
             | getting more traction over a 4 year period.
             | 
             | Edit: I think it also had defenders because it forced sites
             | like news organizations to re-think their 20MB+ ad and
             | tracker laden story pages. So it wasn't all bad.
        
               | LordDragonfang wrote:
               | >I think it also had defenders because it forced sites
               | like news organizations to re-think their 20MB+ ad and
               | tracker laden story pages. So it wasn't all bad.
               | 
               | This was mainly it. Modern basically-just-text-content
               | sites are hilariously bloated and slow, and this seemed
               | like a genuine attempt to fix it. I remember I defended
               | it for those reasons. It didn't pan out that way, though.
               | 
               | Also, I definitely remember AMP critics, or at least
               | skeptics, getting plenty of upvotes from the very
               | beginning, I'm not sure it was that hard to criticize.
        
           | IlPeach wrote:
           | It's crazy to me that the team dedicated to AMP had no
           | control and awareness of any schemes were pulled behind their
           | back. This is such a huge org problem.
           | 
           | Unless, of course, the team leadership was on it and this was
           | an insider job.
        
             | [deleted]
        
             | Vespasian wrote:
             | If the allegations are true, they knew exactly what was
             | happening and even took steps to make it seem like Google
             | was not in full control of AMP.
             | 
             | Whether front line engineers knew isn't that important. AMP
             | Leadership definitely did.
        
               | beckman466 wrote:
               | > AMP Leadership definitely did.
               | 
               | did they though? couldn't this be a small (artificial
               | delay) library injected server side by some higher ups at
               | Google?
        
               | brendoelfrendo wrote:
               | I guess that depends: do we believe that AMP developers
               | and leadership did this, possibly misguided by a promise
               | from on high of "don't worry, this is normal," or do we
               | believe that higher-ups were doing secret development
               | work that went unnoticed by everyone else?
               | 
               | I think it's easier to believe that the AMP team was
               | simply naive, or willfully blind to the implications, or
               | they didn't care (probably all 3; teams are big enough
               | that there's room for all).
        
               | tmcw wrote:
               | See page 90:
               | 
               | > Google ad server employees met with AMP employees to
               | strategize about using AMP to impede header bidding,
               | addressing in particular how much pressure publishers and
               | advertisers would tolerate.
        
               | ricktdotorg wrote:
               | thank you for finding (and posting) this.
        
           | a1369209993 wrote:
           | It happens. Just make sure to remember this the _next_ time
           | you 're tempted to assume a corporation is acting in good
           | faith.
        
         | FractalHQ wrote:
         | I'm on my phone so I can't find it now, but I remember an
         | elaborate GitHub or chrome dev thread where users and google
         | devs explored the 1 second delay in depth, and a reason for it
         | relating to an issue where some ads could break or fail to load
         | without the delay. Not sure how legitimate my memory is, but I
         | recall folks on hn defending it at the time.
        
         | 1vuio0pswjnm7 wrote:
         | In case anyone reading is unaware Google already inserts
         | artificial delay into page loading times, to allow for header
         | bidding. Online advertising proponents would argue this delay
         | is below human perception. But the perceptibility of the wait
         | should be for users, not Google, to decide; it is artifical and
         | undisclosed delay, for the benefit of advertising. If users
         | were told about it and could avoid it, no doubt they would. As
         | we can see, artificial delay can be used as an anticompetitive
         | measure.
         | 
         | These tactics, similar to deliberately introduced
         | incompatibilities or performance differences, are old hat. For
         | example, through the 90's, third party software for Windows
         | never ran as smoothly as software issued by Microsoft. It was
         | not the same "user experience". So long as this sort of conduct
         | remains "legal", these companies interpret that as permission
         | to engage in it.
        
           | tomjen3 wrote:
           | So much software is too slow today. I don't think developers
           | remember that users will not perceive your software as
           | instant if you don't get the result in 100ms.
           | 
           | I cancelled my evernote subscription because it is too slow
           | to start up. If I need to access a note on my phone, I don't
           | want it to take perceived time, because then I have to go
           | through the effort of remembering what I am trying to write.
           | 
           | I have switched to Apple notes, which seem to get this.
        
             | VRay wrote:
             | At two large tech companies I worked for, people loved to
             | throw around the term "blink of an eye!" to justify
             | anything around 100ms
             | 
             | "Oh, that'll load in the blink of an eye! Only as much
             | latency as the blink of an eye!" etc
             | 
             | It was damn frustrating to try and explain to these clowns
             | that things look like crap if you pile up 2+ blinks of an
             | eye on top of them. In the case of VR, even one "blink of
             | an eye" is about 10x too much delay
        
           | mthoms wrote:
           | Is this delay on the HTML page being served? Or on the
           | associated (ad-loading) scripts?
        
           | matheusmoreira wrote:
           | > it is artifical and undisclosed delay, for the benefit of
           | advertising
           | 
           | So ad blocking makes everything faster!
        
           | kbenson wrote:
           | > Google already inserts artificial delay into page loading
           | times, to allow for header bidding.
           | 
           | How does this allow for header bidding? Anything needed could
           | be done in page or with a connection that delays the response
           | until some condition is met.
           | 
           | The browser adding an artificial delay seems like it's just a
           | way for the browser to control the process, and when the
           | browser is controlled by an ad network, that makes me very
           | suspicious as to the motives for an artificial delay.
        
         | [deleted]
        
       | triska wrote:
       | What a read. Almost every single paragraph in the document leaves
       | me speechless. For example, quoting from the document:
       | 
       |  _" Google likes to claim that it will "never sell your personal
       | information to anyone," with Google CEO Sundar Pichai deceptively
       | claiming that such a policy is "unequivocal." But Google
       | leverages intimate user data and personal information to broker
       | billions of daily online ad impressions between publishers and
       | advertisers that target individual users based almost entirely on
       | their personal information. Internal documents confirm that
       | Google knows its users are deceived by its misrepresentations,
       | even as it reaps billions from ads that use personal data to
       | target those users. In Orwellian terms, it's a beautiful thing
       | for Google, the destruction of words like "sell" and
       | "personal.""_
       | 
       | Or:
       | 
       |  _" Google presents a public image of caring about privacy, but
       | behind the scenes Google coordinates closely with the Big Tech
       | companies to lobby the government to delay or destroy measures
       | that would actually protect users' privacy. Of course, effective
       | competition is concerned with both price and quality, and the
       | fact that Google coordinates with its competitors on the quality
       | metric of privacy--one might call it privacy fixing--underscores
       | Google's selective promotion of privacy concerns only when doing
       | so facilitates its efforts to exclude competition."_
        
         | bawolff wrote:
         | I don't think the first one is a bombshell. It was always clear
         | google was using personal data to target ads.
        
           | lotsofpulp wrote:
           | The first one helps to discredit the litigation.
           | 
           | The paragraph's first sentence is supposed to insinuate that
           | Google is lying about not selling people's data, and the rest
           | of the paragraph says that Google is not selling data. And
           | then the last sentence makes a completely false claim using
           | popular buzzwords.
           | 
           | What was the point of the paragraph, other than to invoke
           | unnecessary emotions for no reason?
        
             | Jyaif wrote:
             | The jurors (your average american) won't notice that the
             | first paragraph contains no content.
        
         | Vespasian wrote:
         | I always tell people that it would be against Googles interest
         | to sell your data. Their deception is working exceptionally
         | well and it's not even a lie.
         | 
         | After all there is much more money made in selling your
         | attention repeatedly then there is in selling you data once.
        
         | matheusmoreira wrote:
         | > Internal documents confirm that Google knows its users are
         | deceived by its misrepresentations
         | 
         | Yeah. These silly terms of service mean nothing to anyone. Even
         | Google knows this! Almost nobody reads them. Those who do,
         | won't understand them. Who can really consent to all this
         | surveillance under these circumstances? This is NOT a deal
         | between equal parties, the user is severely disadvantaged.
         | People click the checkbox because it won't let them create an
         | account otherwise. They don't have a choice.
         | 
         | Courts should just invalidate the contracts and start treating
         | Google as if nobody consented to its exploitation. Apply heavy
         | fines for every single user wronged.
        
         | einpoklum wrote:
         | > In Orwellian terms, it's a beautiful thing for Google, the
         | destruction of words like "sell" and "personal.""
         | 
         | Disagree with the claim here. Certainly, Google is utilizing
         | your personal information against you, but:
         | 
         | 1. That's certainly not selling your personal info.
         | 
         | 2. To make this argument, US states must concede that active
         | commercial advertising has an aspect of harm and manipulation.
         | I doubt any of them are actually willing to go ahead and adopt
         | that position consistently.
         | 
         | Having said that... when we read Google's claim that
         | 
         | > it will "never sell your personal information to anyone"
         | 
         | let's also not forget that it's quite willing to give it for
         | free to the US government, in bulk and forever.
        
       | djrockstar1 wrote:
       | 159-169, about Google being able to decrypt end-to-end encrypted
       | WA (WhatsApp) communications is terrifying. The fact that Google
       | has known this for over 5 years and made no effort to notify the
       | public is what really got me. What's fucked up is that Google
       | Drive backups are the only ones WA offers, and naturally everyone
       | wants their messages backed up so they turn it on, not knowing
       | the implications.
        
         | oezi wrote:
         | And what are the implications?
         | 
         | Is Google analyzing uploads to Google Drive to serve you
         | targeted ads? That would be a big breach in trust.
        
           | matheusmoreira wrote:
           | > Is Google analyzing uploads to Google Drive to serve you
           | targeted ads?
           | 
           | Is there any reason to believe they're not doing that? It's
           | already a known fact that they scan files for malware and
           | other illegal files such as CSAM. WhatsApp backup contents
           | are a gold mine of personal information.
        
             | jvolkman wrote:
             | Well, they explicitly say so in their privacy policy.
             | 
             | > We don't show you personalized ads based on your content
             | from Drive, Gmail, or Photos.
        
           | RNCTX wrote:
           | > and what are the implications?
           | 
           | Remember when Google was working on the DoD's autonomous
           | murder drone project?
           | 
           | Isn't WA the predominant means of text communication for
           | people who travel abroad regularly?
        
             | Jensson wrote:
             | > Remember when Google was working on the DoD's autonomous
             | murder drone project?
             | 
             | They did just a demo, Amazon and Microsoft are the biggest
             | contractors in that space. News media loves to shit on
             | Google in these scenarios but most of it is just Google
             | trying to take a pie of markets others are already in. So
             | all these articles just amounts to Google becoming as evil
             | as the other tech giants.
             | 
             | For example, we know Microsoft takes on these DoD AI
             | projects. Maybe the VSCode telemetry is used to help them
             | make murder drones? We also know Microsoft collaborates
             | with CCP to operate its bing search in China. Maybe they
             | hand over the VSCode telemetry to CCP? People don't ask
             | those questions about Microsoft, so why ask them about
             | Google?
        
         | bawolff wrote:
         | Google clearly should have communicated this better, but also
         | not exactly shocking.
         | 
         | How would you make a backup end-to-end encrypted without asking
         | for a passphrase or relying on on device storage? I don't think
         | its technically possible.
         | 
         | Maybe google could have tied it to your login credentials, but
         | then no more password resets.
        
         | ikiris wrote:
         | WA?
        
           | [deleted]
        
           | djrockstar1 wrote:
           | WhatsApp. My bad on that one - edited it.
        
         | throwawaysea wrote:
         | I think WhatsApp addressed this recently. It was an issue with
         | both iOS and Android, where chat backups were not end to end
         | encrypted. I think this was an absolutely absurd gap that
         | betrayed customer trust, but it isn't clear to me if Facebook
         | is more at fault than Google and Apple or if it is the other
         | way.
         | 
         | WhatsApp blog post on encrypted backups:
         | https://about.fb.com/news/2021/10/end-to-end-encrypted-backu...
        
         | zahllos wrote:
         | Slight nitpick I know but decrypt here is the not quite the
         | right word. The communications are still encrypted in flight
         | but they are necessarily decrypted (by WhatsApp) on the end
         | (your device). This unencrypted file is then provided to drive
         | if you select back up with Google drive in WhatsApp.
         | 
         | I'm in two minds about this one. I'm not really a fan of Google
         | but realistically we're talking about backing up messages from
         | a Facebook app. It is also possible to opt out and I know non
         | technical people who have done so on the basis they don't want
         | "more Google".
        
           | Springtime wrote:
           | _> This unencrypted file is then provided to drive if you
           | select back up with Google drive in WhatsApp._
           | 
           | And in terms of the grandparent's point about the public not
           | being notified for 5 years, perhaps not by Google is
           | accurate, though it was raised by Telegram's founder in
           | response to Snowden's recommendation of WA back in 2016 [1]
           | and covered elsewhere [2]. Snowden was rather dismissive of
           | the relevant point about this, which always puzzled me.
           | 
           | [1] https://twitter.com/durov/status/778618631060066304
           | 
           | [2] https://web.archive.org/web/20170729003715/https://www.ma
           | keu...
        
           | matheusmoreira wrote:
           | > This unencrypted file is then provided to drive if you
           | select back up with Google drive in WhatsApp.
           | 
           | Why can't they just encrypt the data?! It makes no sense. I
           | manually back up my messages because of this. After some time
           | WhatsApp will start nagging me to enable cloud backups. I
           | suppose this fits into the "annoy users until they give up
           | their privacy" theme in the litigation document.
        
             | lozenge wrote:
             | Encrypt it with what key? WhatsApp doesn't have passwords,
             | it's fully based on phone number verification. Do you want
             | WhatsApp to hold the key for you? Or prompt you to create a
             | key which they won't be able to recover?
        
               | matheusmoreira wrote:
               | > Or prompt you to create a key which they won't be able
               | to recover?
               | 
               | Yes. I have a YubiKey I could use for this.
        
       | gerash wrote:
       | There are a lot of allegations here and I'd like to know which
       | ones turn out to be true.
       | 
       | That said, I'd also like to understand the motivation behind the
       | fact that only red states AGs are in the plaintiffs. I rarely
       | associate red state AGs with any form of integrity and in fact
       | red state governments generally represent the frontiers of
       | kleptocracy. So color me skeptical
        
         | reilly3000 wrote:
         | I've worked in advertising/media buying, at a header-bidding at
         | network that (obligitorily) used DFP/Ad Manager, and an
         | enterprise publisher. Its all true. Their hegemony of ad
         | serving (which isn't free), their bid preference, their rigging
         | of AMP ads, and also search promotion of AMP properties are all
         | extremely real and monopolistic dynamics. I wish this action
         | came sooner.
        
       | dschuetz wrote:
       | Welp, it's time to de-google my networks then. Facebook traffic
       | is already blocked, now I wonder how much Web content I will lose
       | when I block all google traffic.
        
         | therealmarv wrote:
         | That's a complicated topic. Because man things stop working if
         | you block whole Google from your network. Just imagine webfonts
         | or embedded Google maps like in apps Uber or Yelp.
        
           | dschuetz wrote:
           | Yes, exactly. Many websites already don't work if they use
           | any of google-based frameworks or services, while my ad
           | blocker blocks non-1st party domains by default. If a website
           | or app doesn't work then, well then c'est la vie.
        
       | alangibson wrote:
       | Let's never forget that we techies need to help protect the
       | integrity of the internet even if there is no immediate, obvious
       | harm to consumers. We're all at least suspected that Google was
       | playing dirty with AMP, but it was frequently defended based on
       | some pretty trivial consumer benefits. I see some minds being
       | changed in this thread, especially when it comes to AMP, so
       | that's a step in the right direction.
        
       | sydthrowaway wrote:
       | Seems like a big nothingburger. Doubt anything will come of this.
        
       | balozi wrote:
       | A very curious collection of plaintiffs. Is this another partisan
       | issue? Does this abuse not harm Californians or New Yorkers? For
       | that matter, why wouldn't the Federal gov not lead this?
        
       | mrobot wrote:
       | They lobbied on some antitrust bills:
       | 
       | https://www.opensecrets.org/federal-lobbying/clients/bills?c...
       | 
       | An interesting one is the "1 Agency Act", which was "To transfer
       | antitrust enforcement functions from the Federal Trade Commission
       | to the Department of Justice, and for other purposes." --
       | https://www.congress.gov/bill/117th-congress/house-bill/2926...
        
       | lordofgibbons wrote:
       | I hope we can keep politics out of this thread, but I couldn't
       | help but notice all of the plaintiff states are dominantly
       | Republican states. Any ideas why that would be and why the "blue"
       | states aren't present?
        
         | rhexs wrote:
         | You "hope we can keep politics out of the thread", and then,
         | shockingly enough, are the only person to bring politics into
         | an antitrust thread about gross systemic abuse of Google's size
         | and power to drive standards and privacy.
        
         | tomjen3 wrote:
         | There is a bias against technology in the red tribe, as they
         | generally lean left (or are perceived to do so).
         | 
         | Not that it matters, we need a new generation of anti-trust
         | over this. Google must be prohibited from engaging in selling
         | or buying ads.
        
         | mcintyre1994 wrote:
         | Not sure about this particular case but I think there's
         | multiple different ones going on so just looking at this might
         | be a bit misleading of whose taking an interest. Eg. there's an
         | NY case mentioned here: https://ag.ny.gov/press-
         | release/2021/attorney-general-james-... The Biden DoJ is also
         | digging: https://www.nytimes.com/2021/09/01/technology/google-
         | antitru...
        
         | jclulow wrote:
         | I assume it's because Republicans are, on average, more
         | butthurt about technology companies of late because of the bare
         | minimum level of fact checking some of the social platforms
         | have engaged in during the most recent election cycle.
         | Regardless, Google should be nailed against the wall, and
         | though there is little doubt in my mind they will in absolutely
         | no way be appropriately punished for their poor behaviour, it's
         | difficult to complain about people taking shots at them.
        
           | willis936 wrote:
           | Could you expound on "bare minimum level of fact checking "?
           | It seems to me that one tribe was proportionately de-
           | platformed for their violations of ToS and is unhappy with
           | not having the power to do something about it.
           | 
           | If the road to hell is paved with good intentions then maybe
           | the road to heaven is paved with bad intentions?
        
             | jclulow wrote:
             | Don't be taken in by the idea that balance for the sake of
             | balance is some kind of absolute good. If I say that the
             | earth is flat, and you say that the earth is round, the
             | newspaper headline probably shouldn't be that nobody can
             | agree on what shape the earth is.
             | 
             | One tribe, as it happens, says rather a lot more daft and
             | dangerous things than the other. It's not possible to _hope
             | and good cheer_ someone into doing something, but it is
             | possible to _terrify_ them with angry rhetoric and
             | falsehoods. I think people who are making a bunch of shit
             | up should probably not be given a megaphone, whether
             | they're speaking for my tribe or yours.
        
               | mrobot wrote:
               | Except both tribes put out slightly difference flavors of
               | the one major falsehood: that US foreign policy helps
               | anyone, anywhere, for any reason, ever.
        
               | juanani wrote:
               | As long as the tribes think voting makes a difference,
               | let em vote.
        
           | KennyBlanken wrote:
           | I assumed it was because of the major tech industry presence
           | in the states that are conspicuously absent. Offices and
           | datacenters, and thus lobbyists on retainer.
           | 
           | I admit I'm not very current on this stuff, but isn't Texas
           | one of the few states in that list that has a sizeable number
           | of datacenters?
        
         | ls15 wrote:
         | > Any ideas why that would be and why the "blue" states aren't
         | present?
         | 
         | Most of Google's political donations go to democrats.
         | 
         | https://www.washingtonexaminer.com/policy/technology/90-perc...
        
       | Jensson wrote:
       | If this becomes too big of a deal then Google will just shut down
       | Google Ads to other sites, or spin it out as a separate entity.
       | It doesn't make them that much money compared to just running ads
       | on their own site, and nobody can claim they are anti-competitive
       | in a marketplace that only serves ads for their own sites.
        
       | cletus wrote:
       | I've had a few people call me a shill for Google on these threads
       | since I'm a Xoogler/Ex-Facebooker (it's literally in my profile)
       | so I'm going to quote myself here [1] from 7 months ago:
       | 
       | > Giving advantageous ranking (including, but not limited to,
       | showing AMP content in Top Stories) is the very definition of
       | using your market power in one area (search) to force publishers
       | to adopt something else you created.
       | 
       | > For a company that is (or should be) very careful about
       | attracting antitrust attention from the US/EU, this seems
       | completely reckless.
       | 
       | I've always hated AMP. Publishers are forced into it by the
       | ranking advantages. Users have no opt out. It breaks the mobile
       | UI (eg pinch to zoom). It's horrible.
       | 
       | There was a time when the _idea_ wasn 't terrible because a lot
       | of websites were terrible and slow on mobile, somewhat ironically
       | in no small part due to all the ad libraries they loaded.
       | 
       | But it was clear who benefitted the most here was actually
       | Google. Now I always suspected that this was the result of some
       | org trying to increase their impact.
       | 
       | If it turns out as the suit alleges:
       | 
       | > To respond to the threat of header bidding, Google created
       | Accelerated Mobile Pages ("AMP"), a framework for developing
       | mobile web pages, and made AMP essentially incompatible with
       | JavaScript and header bidding. Google then used its power in the
       | search market to effectively force publishers into using AMP.
       | 
       | Boy oh boy is that a problem. And again I'm going to say I called
       | it.
       | 
       | The other damning part:
       | 
       | > The speed benefits Google marketed were also at least partly a
       | result of Google's throttling. Google throttles the load time of
       | non-AMP ads by giving them artificial one-second delays in order
       | to give Google AMP a "nice comparative boost."
       | 
       | Wow. Just... wow.
       | 
       | [1]: https://news.ycombinator.com/item?id=26561769
        
         | Aaargh20318 wrote:
         | > There was a time when the idea wasn't terrible because a lot
         | of websites were terrible and slow on mobile
         | 
         | Yes, and that time was the early 2000's, and the solution was
         | not AMP but WAP[1]. Google effectively re-invented WAP about 15
         | years after it was no longer necessary.
         | 
         | [1]:
         | https://en.wikipedia.org/wiki/Wireless_Application_Protocol
        
           | phatfish wrote:
           | I had completely forgotten about WAP, but i remember using a
           | WAP browser of some sort on an old Sybmian Nokia now i think
           | about it.
           | 
           | Before add-ons worked with Firefox mobile (and I could
           | install ublock), browsing the web on a phone was awful. If i
           | remember it was around the time that AMP launched in 2015
           | that Firefox mobile got add-on support. So there was
           | certainly a problem more recently that 15 years ago.
           | 
           | The adverts on news sites were so bad that AMP was able to
           | make mobile pages clearly better from a UX point of view. But
           | that was largely a problem of Googles own making, and their
           | "generous" fix was obviously stacked in their favour.
           | 
           | All users needed was the ability to install an ad-blocker on
           | their mobile browser, but of course Google was never going to
           | allow that for Chrome.
        
       | rob_c wrote:
       | About time. Don't think there's anything more to add on this.
       | 
       | Let the truth whatever it may be win out.
        
       | antonzabirko wrote:
       | This is good, now if only we could tax the damn company lol.
        
       | option_greek wrote:
       | Surprising that Volkswagen and Boeing can be under scrutiny and
       | pay massive fines but this EvilCorp gets a pass at everything.
        
         | KennyBlanken wrote:
         | The surprising (or not so surprising) thing about VW was that
         | anyone who works in ECU tuning can tell you that a)the
         | emissions cheating has been going on for decades and b)everyone
         | has been doing it. They can pop open the assembly language for
         | the ECU and said "and here's where it detects a signal from the
         | ABS controller that only two wheels are being driven, and
         | here's the data table of mixture and timing values it switches
         | to."
         | 
         | It was also pretty absurd given that the US used to exempt
         | "trucks" (including SUVs and even "crossovers") from passenger
         | car emissions standards. This was (decades ago) to make things
         | easier for farmers, supposedly, by sparing them the cost of
         | emissions control equipment on their farm trucks. But the auto
         | industry sold the government on the concept that what amounted
         | to a jacked up station wagon car on bigger tires somehow didn't
         | need to meet the same emissions standards as a passenger car,
         | so they got to make more powerful engines with less emissions
         | controls, and this is part of the reason we have SUVs
         | everywhere.
         | 
         | I've been told by multiple Ford superduty owners that they rip
         | out the urea injection and diesel particulate filter systems
         | because "they're unreliable" and "it's such a pain keeping the
         | DPF fluid topped off" and "it hurts performance." You can buy
         | DPF in damn near any gas station that sells diesel, any auto
         | parts store, any big-box retailer, any truck stop...and you get
         | a warning well before the tank runs dry.
        
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