[HN Gopher] Snap Misses Earnings Because of Apple's Privacy Changes
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Snap Misses Earnings Because of Apple's Privacy Changes
Author : malloreon
Score : 13 points
Date : 2021-10-21 20:31 UTC (2 hours ago)
(HTM) web link (www.cnbc.com)
(TXT) w3m dump (www.cnbc.com)
| blitzar wrote:
| I would really like them to elaborate on exactly how these
| changes reduced their revenue by a couple of houndred million.
|
| To be fair to apple, the _global supply chain interruptions and
| labor shortages reduces the "short-term appetite to generate
| additional customer demand through advertising."_ which loosely
| translates to _companies had empty shelves so didnt bother paying
| for ads to drive customers to their sites for stuff that isnt in
| stock_
| fred_is_fred wrote:
| No - Snap missed earnings because Snap underestimated the effects
| of Apple's privacy changes - in other words they figured people
| would be happy to opt-in to reduced privacy.
| fred_is_fred wrote:
| I guess people don't like my answer but that's basically what
| the CEO said. He knew it was coming and didn't do enough.
|
| "While we anticipated some degree of business disruption, the
| new Apple-provided measurement solution did not scale as we had
| expected, making it more difficult for our advertising partners
| to measure and manage their ad campaigns for iOS," Spiegel said
| in his prepared remarks.
| kerng wrote:
| Well said. Facebook for example already told shareholders
| things will look bad in future age months back.
|
| Turns out people care about privacy.
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(page generated 2021-10-21 23:01 UTC)