[HN Gopher] How to Create a SaaS and Compete with the Big Player...
___________________________________________________________________
How to Create a SaaS and Compete with the Big Players as a Solo
Founder
Author : hnjobaccount
Score : 195 points
Date : 2021-10-19 12:04 UTC (10 hours ago)
(HTM) web link (www.mikealche.com)
(TXT) w3m dump (www.mikealche.com)
| moneywoes wrote:
| How big is the risk of some competitor just copying with business
| with 10x the engineers and taking your customers?
| count wrote:
| For every company that will buy from them, there's a company
| that won't buy from them for 'religious' reasons. Deals are
| complicated, it's not always an 'engineering' decision.
| MangoCoffee wrote:
| low? lets use Zoom as an example. its competitors already doing
| exactly what Zoom does and yet they lost customers given they
| were in the market much much longer than Zoom.
| marcos100 wrote:
| You're small enough that they don't care. If you grow big, then
| they buy your or copy your business and when that happens
| you'll have earned a lot of money, hopefully.
| Kaotique wrote:
| 10+ engineers is also 3 designers, 2 online marketeer, 2
| managers, etc. They would need so much more revenue than a solo
| dev.
| dwrowe wrote:
| They typically move more slowly - have more layers of design by
| committee than you will. They've already built a large ship
| that requires movement, you're in a speedboat. Sure, they can
| crush you, if you move at the same speed and in the same
| direction - use your agility to move.
| 256DEV wrote:
| I hate to be the stereotype of skeptical HN reader but I think
| this headline oversells the article.
|
| Specifically for me it doesn't speak at all to the differences
| between starting a SaaS like this as a team of founders versus as
| a solo founder. As a committed solo founder all I can say is that
| choosing solo founding is not something to be undertaken lightly!
|
| My startup CV is now roughly an equal length of being on a team
| of 4 founders and the current solo founder situation so I see the
| differences all the time. There are a lot of positives to both
| options but to write an article like this and not blend an
| awareness of the trade-offs between the two makes it much less
| interesting.
|
| I've really struggled with being a solo founder despite it being
| a strong preference and learning to face _every_ aspect of the
| running the business with a _very_ conscious awareness that you
| 're +1 in certain things and -1 in others is the only way I've
| found to make it work.
|
| The idea you choose is a big part of this. I've seen thinking
| about your idea & solo founding preference described on twitter
| by @warikoo like this:
|
| 2x2 matrix
|
| X-axis: Do you have the core skill reqd for the startup? Y-axis:
| Are you a control freak?
|
| Y,Y: DON'T have a cofounder
|
| Y,N: Could get one, but with complementary skills
|
| N,Y: Hire people, might make them cofounders later
|
| N,N: You have to have one!
| intrasight wrote:
| Honestly, I think this fails at the first bullet point: "Pick a
| niche that is already validated". My first bullet would be "Build
| a product that your existing customer says they need and they
| can't find." That's how all my SaaS as a solo have come to be.
| CodingPanda42 wrote:
| In a way that is the same point, just in your case you have
| already existing customers. But if you don't have a look at
| what other companies customer are doing and optimize for a
| segment of those can certainly be a good approach IMHO
| intrasight wrote:
| Sort of but not really. The article is mostly about
| differentiation. But if there's no existing solution to a
| customer problem, then you don't have to differentiate.
| cvhashim wrote:
| Before that, how do I find customers and clients?
| candiodari wrote:
| Start on a job board. Get a freelance gig with your skills.
| Anything.
| matchagaucho wrote:
| "Solo Founder" seems like a proxy that just acknowledges that
| Software Development is now a Profession.
|
| We don't refer to Doctors, Lawyers, and Accountants as "Solo
| Doctors", etc...
|
| They are simply people who have studied their area of expertise
| for years, are disciplined and principled in their approach,
| likely carry some form of E&O insurance to warrant their work,
| and are perfectly capable forming their own legal entity and
| opening their own "office".
|
| Broadly speaking, these professionals belong to networks of other
| professionals, who occasionally collaborate on projects.
|
| Reading the article in this context then, focusing on a niche
| makes perfect sense for any Professional.
| paxys wrote:
| There's a difference between working a job and being an
| entrepreneur. The solo founder vs partnership debate comes up
| in every profession you mentioned, e.g. when starting your own
| law practice or medical clinic from scratch. Particularly for
| lawyers the standard advice is to at minimum have a group of
| partners with complementary skills (deep technical knowledge of
| laws, experience in a courtroom, ability to schmooze clients),
| not very different from what you'd hear from a tech VC.
| kureikain wrote:
| If you want to compete with the big players, you have to solve
| the most important pain point and work upward from that small use
| base.
|
| My case: I work on https://hanami.run (will soon move to
| https://mailwip.com due to hanamirb.org conflict) and email
| forwarding is very competitive. Big and old players are all over
| the place because at the end of day, setting up email forwarding
| isn't hard and many open source project did it, heck you can spin
| up AWS lambda for incoming email in no time.
|
| The pain point is: email will drop sometime, time to time no
| matter how good an email forwarding service is because they have
| to scan spam, have false positive, or because of strict DMARC/SPF
| rule. And I have no tools available to help me out there. So I
| focus strongly on my maillog features with many level of privacy:
|
| - no log at all: defaut
|
| - only log spam email: give you another chance to read email on
| our UI
|
| - log meta data
|
| - log meta data + subject
|
| - log whole email
|
| Then, next steps is regex forwarding. Again, I learned this from
| reddit, forum search of those use base.
|
| Basically I focus on those small features that big player doesn't
| have.
|
| Then I was able to obtain a very small user base who has issues
| with big providers. Then I work upward from there to spin out
| given now that I had a working and good product that people are
| willing to pay for.
|
| The rest is just iteration.
| codazoda wrote:
| Hi. Good to see you kicking around. I'm a happy customer that
| had trouble with those big providers. Lately I haven't even
| thought about your service (it's just working).
| going_to_800 wrote:
| that's exactly what we did and doing very well. After trying lots
| of stuff in the last 12 years and actively participating in the
| indie communities, that's the easiest way to make it work.
|
| Find a popular product, pick a growing niche that product serves
| not so well (you can see that in reviews, twitter, etc) and build
| a specialized version of that product with a friendly and modern
| UI. When serving different niches, usually products require
| different configurations for each and get quite heavy and
| confusing. You can fix that by specializing on one niche.
| 1cvmask wrote:
| So what's the SaaS that you created and managed to compete with
| big players as a solo founder?
| keewee7 wrote:
| In the C++ world there is a dude with funny hair who makes a
| living by being a C++ expert.
|
| What is his real world C++ experience? Being a C++ expert.
| 1cvmask wrote:
| Ipso Facto
|
| wikipedia.org/wiki/Ipso_facto
| welder wrote:
| Here's his portfolio page:
|
| https://www.mikealche.com/portfolio
| 1cvmask wrote:
| I looked at that page and then I asked the question to see if
| it was some other startup not listed on the portfolio page.
| corobo wrote:
| It feels rude to ask, but I wish people asked this more
|
| You see it a lot in the livestreaming/YouTuber circles too, 5
| viewer channels advising 10 viewer channels how to grow
|
| Theory is great but it should really be marked as such. At
| least give examples of other companies doing this or something
| if you're acting solely in a research and present findings
| capacity
| ChicagoBoy11 wrote:
| I find it amusing that this article has reached the front page
| with quite a positive vote count yet just about every comment
| I've read is quite negative about it.
| artemonster wrote:
| arrrghhh this "find a niche" stuff again. what if I am a regular
| 9-5 engineer in a big company. where the hell am I finding those?
| By using random idea generator and getting "note taking add-in
| for excel for amputee ballerinas"? aw jeez, they dont have enough
| money, I must pivot to broker ballerinas
| beaconstudios wrote:
| yeah, the "find a niche" advice falls flat without an addendum
| entitled "how to find a niche". I think fundamentally it comes
| from talking to people rather than theorising in a bubble, but
| unless you're already talking to people it's tricky to know how
| to begin.
| lewisjoe wrote:
| pg has an excellent essay on how to fine niches or startup
| ideas in general.
|
| My thumbrule: 1. Pick a market that already has money-making
| companies. If you can beat them by price & quality, even
| after considering the first-mover advantage - go for it.
|
| 2. [From pg's essay] Just experiene more in life, with
| different people facing different kinds of problems from
| different sectors. That's a sure shot way to eventually run
| into a market with less competition.
| hugs wrote:
| I used to be a "9-5 engineer in a big company". But I always
| loved playing with robots. It took me years to a) learn how to
| build robots (started as a self-taught weekend hobby), and b)
| find companies that want to buy robots I can make. Now my niche
| is making and selling robots to companies. (My specific niche
| is shoebox-sized robots for testing/automating touchscreen
| devices.) The "niche eureka moment" was when I realized the
| "hardware testing with robots" niche was very similar to my
| existing "software test automation" 9-5 big company job skill
| set (modulo electronics+mechanical skills).
|
| Unfortunately, my discovery and learning process also involved
| a good amount of luck and trying to describe it feels a lot
| like step #2 in the "How to draw an owl" meme. At some point,
| luck and hard work is involved, and there is no obvious
| playbook for your next step.
|
| However, if there is a chiton of money to be made in Excel add-
| ins for amputee ballerinas, and you know how to make add-ins,
| and you know how to find and talk to amputee ballerinas, it
| might not be a bad career move, though...
| foogazi wrote:
| > what if I am a...
|
| Why does advice have to apply to every scenario ?
|
| What if you are a paraguayan field worker and this is not
| actionable for you ?
|
| Anyways, I'd suggest you talk to others around you and see if
| you spot the pain points in their day
| artemonster wrote:
| >Anyways, I'd suggest you talk to others around you and see
| if you spot the pain points in their day
|
| This is not a predictable tactic that would yield a viable
| SaaS idea, this is a gamble "go dive into the ocean, maybe
| you will find treasure"
| dinkleberg wrote:
| There is no predictability in starting a business. If we
| could easily predict the idea for the next big unicorn
| everyone would be going in on it.
|
| Starting a business is a gamble. If you don't have some
| risk tolerance, starting a startup is not the right path.
| panorama wrote:
| This tactic is exactly how I found our idea.
|
| Of course you won't strike gold on the first person you
| talk to. Be smart about it, talk to people who work in an
| industry you would like to serve (doctors, lawyers,
| marketers, mechanics, etc.) and figure out the
| inefficiencies in their day to day life. It's not as hard
| as you've made it out to be.
| paxys wrote:
| There is no "predictable tactic" for being a successful
| entrepreneur.
| yibg wrote:
| Are you expecting a predictable formula for starting a
| successful business?
| omarhaneef wrote:
| I thought this was implicit: you find a problem you deal with
| on a daily basis.
|
| This is probably why there are so many more startups pitching
| development tools than, for instance, something to make the
| lives of truckers a little easier.
|
| If you work as a regular engineer, you must come across dozens
| of daily problems any of which are not properly solved by your
| current tools. Even simple things like following up
| consistently, or checking to see if someone responded to an
| email to a third party etc
|
| Addendum: In response to many comments, I should add that this
| method is not supposed to guarantee you a good idea, but is a
| source for ideas to filter, refine, develop or abandon.
| artemonster wrote:
| "you find a problem you deal with on a daily basis". Nope,
| not necessarily. Depends on where you work. If you are a cog
| in a big company, slaving away your 9-5, then no. You would
| NEVER get an idea that some finance folk would love to get an
| excel addin where you can click together in a simple GUI a
| data fetch from API, or whatever.
| grogenaut wrote:
| not if you never go talk to anyonw but your direct team.
| when i was at a 500 person consulting team i would wander
| over and chat woth sales, finance, and hr. sales needed
| updated resumes and better writing and presentation skills.
| i pushes the engineers ro all do lunch and learns. finance
| i plumbed some extra metrics for. hr i got some data into
| excel for, amd figured out how to get our door badge system
| to accept building badges which saved money and let people
| carry one badge. all within 4 years of school.
|
| at a game studio of 300 i would wander amd chat with the
| various non-coder teams and just watch their workflows. for
| the tech artists a big blocker was gui access to enums in
| shaders (custom engine). i just set several of them up to
| compile the engine and taught tyem how to link enums to the
| editor gui, saved them many weeks of wait time. saw the
| lighting bake loop would take 1 year to run fully and a
| local test loop was 8 hours. asked my boss for time and
| rigged up a cluster of 64 ps4 dev kits and brought that
| down to 45 minutes, going from less than one local
| iteration a day to 9, and less than one a year to 3 a week
| for full bakes (cluster would bake when it wasnt helping am
| artist).
|
| at super large mega corp i do similar, constantly meeting
| people for coffee and understanding more than just my cog.
| Eventually I got good enough at it and a reputation for
| improving things that I just get pushed/pulled at
| problem/opportunities areas, but you have to work up to it.
|
| while none of this is doing a startup, if youre not
| curious, youll never see the myriad of things that could be
| improved with software, nor will many non tech folks, or
| really anyone who doesnt think "outside the box" as the
| olds say. challenge for devs is understanding where that
| tech is worth it and how to sell it, and not become that
| angry dev who is just yelling at everyone and politics for
| not taking every one of their half baked ideas as words
| from on high.
| count wrote:
| Maybe this is an indication that you're not the right
| personality type for this sort of thing.
| HeyLaughingBoy wrote:
| I think you need to look more closely. There are often
| problems all around, but they've been "solved." Thing is,
| very often the solutions suck and are wide open for
| improvement.
|
| An example from my day to day in a large corporation: we
| have to enter time weekly: how much time did you spend on
| project X, Y or in training/meetings/etc. Sure there is
| software that does this, but it's _terrible_ There are many
| issues with it that should be trivially solvable.
|
| Now, I will admit that time tracking software is a huge
| field with lots of strong competition, so this may not be a
| field you'd want to enter, but it's an example of the
| problems you would come across during an average workday
| that are ripe for better solutions.
| edmundsauto wrote:
| There are also routes outside your main 9-5 at BigCo. In
| fact, your employment agreement with BigCo probably is
| written so that you don't want to get an idea for an
| internal product!
|
| Try meeting people not in your field. Yes, it will take
| effort. Yes, it will be uncomfortable. Because of those
| challenges, fewer people have explored that space - so
| there are still fertile grounds for new products.
| lewisjoe wrote:
| pg has an excellent essay on how to fine niches or startup
| ideas in general.
|
| My thumbrule: 1. Pick a market that already has money-making
| companies. If you can beat them by price & quality, even
| after considering the first-mover advantage - go for it.
|
| 2. [From pg's essay] Just experiene more in life, with
| different people facing different kinds of problems from
| different sectors. That's a sure shot way to eventually run
| into a market with less competition.
| GGfpc wrote:
| Can you link the essay? Or even expand on what is pg?
| HeyLaughingBoy wrote:
| pg == one of the founders of YC.
|
| http://www.paulgraham.com/articles.html
| nocommandline wrote:
| 1) >>> you find a problem you deal with on a daily basis. <<<
|
| Agree with this. As they say - necessity is the mother of
| invention. A lot of the episodes I listened to on the Podcast
| - How I built this with Guy Raz - were about people getting
| frustrated with a problem they faced on a daily basis and
| deciding to fix it (usually starting quite small).
|
| 2) >>> This is probably why there are so many more startups
| pitching development tools than, for instance, something to
| make the lives of truckers a little easier. <<<
|
| This makes sense if you're a developer or work in software.
| Eg, I'm a Product person who built tools on the side to
| scratch my itch. My platform was Google App Engine (GAE).
| When the GAE GUI was deprecated, I realized that I really
| found a GUI much more convenient and so built -
| https://nocommandline.com and in the process fixed stuff I
| didn't like about the old GUI.
|
| I think the trick here is to set right expectation i.e.
| recognize that not every idea is going to be a Unicorn or a
| big business. It could remain 'just a side project' or turn
| out to be something that just brings you extra income (pay
| your rent, weekly gas bill, etc).
| cvhashim wrote:
| Here's a midly annoying problem I'm currently facing with
| Slack. Getting annoyed of jumping between DM's and channels
| where I end up losing track of a channel I may have needed
| open or was going through. I feel like having tabs in slack
| would fix this? Not sure if it makes sense for the app to
| have this feature but something I've been thinking about.
| philsnow wrote:
| I cling to using Chrome's support for shortcuts-as-apps: go
| to whateverteam.slack.com, hamburger menu -> "More tools"
| -> "Create shortcut..." -> "[X] open as window". At least
| on Mac, it creates a .app in "$HOME/Applications/Chrome
| Apps" that works like any other app: it shows up in the
| cmd-tab switcher, you can open it with spotlight, etc.
|
| The best part (and the part relevant to your comment) is
| that this just opens a Chrome window and you can open
| (cmd-N) as many windows into the same slack team as you
| want, and it behaves like you expect a Mac app to behave:
| cmd-tab goes between teams and cmd-backtick goes between
| windows of a single team.
|
| I gather that there are some Mac apps or extensions or
| something that let you gather windows of _any_ app into
| tabs, so you could likely use one of those here to get tabs
| instead of windows.
|
| Supposedly Chrome is getting rid of support for Chrome
| Apps, I think that's what these things are called (?). If
| so, I'm going to be impacted when it finally goes away.
| Ozzie_osman wrote:
| Slack has a history button. It's not perfect but it does
| the basics of what you describe
| https://www.howtogeek.com/668154/how-to-quickly-access-
| your-...
| _jal wrote:
| I encourage people to move to email. I know people hate it,
| but I'm serious.
|
| Threading suddenly works in a non-stupid way, search
| suddenly works, and you can manage your own windows.
| boredumb wrote:
| I have the same problem and honestly just a 'recently used
| channel' history would solve it easily.
| axegon_ wrote:
| Most problems we all face on daily basis are completely
| trivial and those which aren't are often solved by someone.
| Which is something people often overlook and end up making
| products which no one really needs. Here's an example - I
| broke the remote for my AC earlier this year but I managed to
| salvage the codes and program a wifi-enabled ESP32 to
| communicate with the AC over wifi remotely, I made a crazy
| stupid UI for my phone so I can control it remotely(though I
| spend 90% of my time at home). Sounds like a brilliant
| product, doesn't it? Is there a market for it? I haven't
| bothered to check but my bet is that there might be 3000
| people worldwide that would consider getting one, out of
| which maybe 50 would end up buying it. So no, this probably
| won't break the front page of Amazon to put it lightly.
| HeyLaughingBoy wrote:
| That's actually a good idea.
|
| Was the original remote app enabled? If not, now you have a
| potential product for those people who would rather use an
| app than the manual remote. Are spare remotes hard to get
| or expensive? There's another market that might want to buy
| from you, especially if the AC unit that is old or
| obsolete.
|
| Spare parts/retrofits with new features is big business.
| There's a good chance that if you dug into this particular
| problem you'd find that it could be profitable. Not quit-
| you-day-job profitable, but at least enough to bring in a
| few extra $k per month.
| axegon_ wrote:
| I never said it wasn't a good idea. Almost 6 months later
| it serves me perfectly well. There was no original app.
| The AC itself was here when I moved in, it's an obscure
| manufacturer no one has ever heard about and I recon it's
| been here since the building was built around 2007. All I
| could find out about it was that it was made in South
| Africa and that's it. Infrared communication is
| incredibly simple on those devices and it's a matter of
| two hours to reverse engineer them(no shifting, rotations
| or any of that fancy stuff). All in all it cost me around
| 20 bucks and ~day to get it to work+the crazy stupid ui
| running off an actix webserver. But if I had the option
| to buy a remote control which works with it, I would have
| gladly done that instead(tried several universal remotes,
| none of which worked).
|
| My point was that this does solve my problem but it's an
| incredibly niche problem for an even smaller niche
| market. The owners of this AC from the same unknown
| manufacturer, that either can't find a spare remote or
| want to make it wifi enabled. It's insanely specific,
| isn't it? Let's not fool ourselves, writing the software
| is the easy part and fairly inexpensive when you can do
| it yourself, get a cheap stm32 board and flash it.
| Manufacturing on the other hand is a whole different ball
| game and honestly I can't justify the work of developing,
| manufacturing, distributing and dealing with taxes at the
| end of each month, all for 300 bucks tops(I'm probably
| far too optimistic).
|
| edit: esp32, not stm32(I'm mostly playing with stm32
| lately).
| HeyLaughingBoy wrote:
| Understood. We all do what we're comfortable with.
|
| > an incredibly niche problem for an even smaller niche
| market
|
| These are my favorite because no one "big" wants to get
| into them. I make a device that converts signals from
| heavy machinery that uses a specific type of almost-
| obsolete sensor to let it use a modern control that you
| can buy off the shelf. A friend of mine used to have a
| nice side business (was full time for a while) selling a
| replacement timer for a specific type of industrial
| printer.
|
| I like markets like that. The biggest problem I'd see in
| your case is that it's a consumer item, not industrial.
| Most customers just don't want to spend a whole lot
| unless they have to.
| skeeter2020 wrote:
| >> Most problems we all face on daily basis are completely
| trivial and those which aren't are often solved by someone.
|
| Resptfully disagree. There are a lot of non-trivial
| problems that do not have good solutions. If you look for
| niche manifestations of hard problems, you can both find
| something with appropriate scope AND a good value
| proposition. You also don't need to solve problems, just
| make them better/easier.
| axegon_ wrote:
| I genuinely can't remember the last time(or if there ever
| was such an event) I saw something new and thought "Hey
| this solves/helps with X, I gotta have it". Software is
| easy when this is all you do so when I have a problem I
| can solve with code, I go on and do it. Manufacturing,
| you are either a large corporation(apple, samsung, etc.)
| or you are a black swan. Most simply fail.
| yibg wrote:
| Then maybe you shouldn't do a startup? Not everyone can and
| should do a startup, lack of a good idea is probably a good
| reason.
| MangoCoffee wrote:
| >find a niche
|
| i don't believe it have to be a niche. lets look at Zoom, its
| in a saturated market with a lot of established products that
| already have all the Zoom's functions built in but hide under
| complex UI that no one know how it work or its there.
| halfmatthalfcat wrote:
| You listen to people around you either in the same or different
| industry. Finding an idea is a lot more about listening then it
| is _you_ coming up with something.
|
| Most of my projects have come from just listening to friends or
| families on their pain points (either in their jobs or life),
| evaluating the market around those problems and then taking
| action if it's a good idea.
| [deleted]
| ozim wrote:
| By going to product hunt and making exact copy of something.
|
| By lurking on HN and making a copy of one of "Show HN".
|
| Just pick something that seems interesting for you.
|
| Spend 2-3 years building it and marketing and if it works well
| you have it. If it does not work, start over again.
|
| Unless you want a sure money making product - then stick to
| your 9-5 job that is money making product you have for sure.
|
| Which is also like "find people that want something and build
| it for them" because that will be your next 9-5 job then.
| jerrygoyal wrote:
| > A good ballpark to get started is creating three plans around
| $47, $97 and $249 each.
|
| just like that. really? no matter what kind of SaaS you're
| running?
| noodle wrote:
| If you're in b2b, yeah those are pretty good _ballparks_ to
| start in if you have no real idea of what to pick. If you
| already know what to do, then do that instead.
|
| This is a fairly decent bit of advice if someone's new and has
| analysis paralysis on pricing.
| 0des wrote:
| And all I can think reading this is "lord please bless my free
| tier and day job"
| marcos100 wrote:
| I think patio11 recommends these tiers for low touch B2B SaaS
| with 10% discount for annual plans.
| ogjunkyard wrote:
| I thought the same thing.
|
| Current major players in the market I'm going after offer their
| products/services for free, and niche players offer their
| products for $5/month or $20/year.
|
| Charging $47+/month is a nonstarter as customers are price
| conscious.
| jerrre wrote:
| You could also take that as a signal it's not a good market
| to be in?
|
| Depending on how easy it is to find customers, and your
| goals/options regarding to scale of course.
| ogjunkyard wrote:
| In this case, serving the market is about scale and no-
| touch/incredibly-low-touch sales. The companies not
| charging anything are making money on the backend through
| data, analytics, and sale of information to 3rd parties.
| There's definitely money to be made, it just depends on who
| you are asking for that money from.
| ezekg wrote:
| Honest question -- are you trying to build a sustainable
| business on $20/yr per customer? That sounds very ...
| challenging.
| thih9 wrote:
| Could you elaborate?
|
| It seems to me that $20/year could be a good lowest tier
| price, especially for products targeting individual
| customers (as opposed to businesses). There are successful
| solo founder projects in that range (notably pinboard.in,
| $22/year).
| ogjunkyard wrote:
| For sure, I agree with this take. My goal is to build a
| small, lean company that serves one particular market and
| expand over time.
| ogjunkyard wrote:
| The company operating on the $20/year model offers a very
| specific feature-product and that's basically the only
| thing they do. My goal is to have that be one of the
| features my company offers eventually and do this with a
| handful of complimentary feature-companies to build
| something more robust over time, the idea being that I
| charge something like $10+/month for a set of "premium
| features".
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