[HN Gopher] YouTube: filmmakers presumed guilty until maybe prov...
       ___________________________________________________________________
        
       YouTube: filmmakers presumed guilty until maybe proven innocent
        
       Author : relwin
       Score  : 287 points
       Date   : 2021-10-18 17:21 UTC (5 hours ago)
        
 (HTM) web link (larryjordan.com)
 (TXT) w3m dump (larryjordan.com)
        
       | thriftwy wrote:
       | Life is long, even when these fraudulent copyright owners are 90
       | years old, their grandchildren will still be footing these
       | extremelly large, non-bancruptable fradulent copyright claim
       | fines.
        
       | thriftwy wrote:
       | In fact, Twitch have very sensible approach here: it will mute
       | any infringing material in replay.
       | 
       | By taking this hard stance not providing the copyright owners
       | with any way to monetize the material, Twitch discourages trolls
       | from participating. Only a real content holder who is genuinely
       | afraid of losses due to piracy, and is ready to spend resources
       | on it despite no returns, will.
        
       | ttctciyf wrote:
       | In this version of the tragedy of the commons, the youtubers
       | themselves are the resource headed for exhaustion.
       | 
       | > the revised video had 5 new copyright claims even before upload
       | processing was complete!
       | 
       | Maybe there's an opportunity for an integrated offering of
       | licensed music and lawyers to defend the licensee against bogus
       | takedowns?
        
         | judge2020 wrote:
         | Those aren't claims, it's automatic Content ID. In this case
         | YouTube has every right to prevent music from being uploaded
         | and can prevent you from removing the Content ID claim, even
         | when you have a license/it's in the public domain, because YT
         | isn't abiding by or invoking the DMCA at all. It's like saying
         | "guitar tryouts just don't play stairway to heaven" - you can
         | forbid it even in the absence of AT&T sending a legal cease &
         | desist your way.
        
         | golemotron wrote:
         | The fate of youtube has always been to become television.
         | 
         | Countering the Tragedy of the Commons eventually raises the
         | cost of creating and engaging with user-generated content
         | relative to commercial content.
        
       | rexreed wrote:
       | The smartest technologists and developers of our generation go to
       | work for companies like Google, Amazon, Microsoft, Facebook, and
       | others, and what we see are these results. Why can't we do better
       | for everyone?
        
         | Synaesthesia wrote:
         | Because the corporate interests of Google, Facebook and the
         | reat dont align with the interests of small indepedent people
         | but large companies like themselves.
        
         | jorams wrote:
         | Unfortunately this isn't really a technical problem. Content ID
         | exists to appease large organizations that sued YouTube into
         | the ground for not doing enough to counter copyright
         | infringement.
         | 
         | This claim process takes place before the _legal_ copyright
         | claim process. The legal process would require YouTube to take
         | the video down immediately, and it would be required to stay
         | down for at least two weeks _even if the claim is bogus._ (Or
         | YouTube could decide not to follow the process and be held
         | liable in case of actual infringement.)
         | 
         | There is no presumed innocence. The DMCA is constantly being
         | abused, and the only possible punishment for malicious claims
         | is an expensive lawsuit. It wouldn't surprise me at all if half
         | of all DMCA takedown requests would be considered fair use in
         | court, but the vast majority never get there.
        
         | toolz wrote:
         | I feel like this comment was intended to spell out how poorly
         | the world is doing, but those companies have moved technology
         | forward leaps and bounds. I won't pretend to know enough to
         | suggest they're net good for the world or to know everything
         | they've done, but I'm also very aware of the progress we've
         | seen because of those companies.
         | 
         | Just think about how much money people have saved from DIY
         | projects on YouTube, for example or how skills have been
         | learned.
        
         | Nextgrid wrote:
         | There is no financial incentive to.
        
           | PeterCorless wrote:
           | There are HUGE financial incentives to ensuring that creators
           | get paid for their work, and that consumers/users get the
           | content they pay for, and that a channel can help negotiate
           | content rights as intermediaries between creators and
           | consumers. The problem is that we have taken stabs at this in
           | the past, and they were too narrow-minded or draconian to
           | take on. And some of the execs at these huge companies don't
           | see the upside of facilitating this new marketplace of
           | creation. It is literally a trillion dollar industry. But we
           | are throwing really primitive "solutions" at the problem. See
           | my post elsewhere in the thread as to what we need in 2021
           | and going forward.
        
             | Nextgrid wrote:
             | I don't disagree there are technically huge incentives to
             | ensure everyone is paid what they're rightfully owed.
             | 
             | But currently the problem is that in aggregate, it brings
             | more money to rely on an overreaching algorithm (which is
             | already built and paid-for) that favours big established
             | labels as opposed to small-scale creators; the money they
             | would spend on ensuring everyone gets paid fairly by
             | building a better system wouldn't be recouped by the
             | (relatively small) revenue they'd get from small-scale
             | creators being able to participate.
             | 
             | When I mentioned financial incentives, I didn't really mean
             | incentives in terms of making _more_ money - as per the
             | above I don 't think there is enough money to justify
             | improving the current system. What I meant is that there
             | should be more enforcement; what the current system does is
             | actually committing copyright infringement by
             | misattributing the revenue to the wrong creators, and if
             | this was punished appropriately it would provide a
             | financial incentive to resolve this problem.
        
       | ARandumGuy wrote:
       | YouTube seems to have three main priorities with their copyright
       | system:
       | 
       | 1) Eliminate legal liability and risk of lawsuits. _Technically_
       | all they need to do is comply with DMCA requests, but YouTube
       | would rather not be sued by a major record company or film
       | studio, even if they could win the case.
       | 
       | 2) Become friendly with major content creators (record and film
       | labels, television studios). YouTube wants a good working
       | relationship with these companies, to ensure that these companies
       | post their content on YouTube. YouTube really wants the views
       | they get by hosting SNL clips and Beyonce music videos.
       | 
       | 3) Actually help the independent content creators deal with
       | copyright claims. This is a very, very distant third.
       | 
       | Because of these priorities, YouTube has decided their best
       | course of action is to offload all of the work on copyright
       | claims onto the independent content creators, in order to keep
       | the big media giants happy. After all, NBC doesn't need YouTube,
       | but a solo channel with 50k subscribers absolutely does.
        
         | hogFeast wrote:
         | I think point 2 is actually quite important. YouTube used to be
         | a source of genuinely innovative content. It is now far more
         | corporate and anodyne, and the most popular videos are largely
         | big production companies, and part of that is copy-striking.
         | 
         | Ofc, the intention of copy-striking was not to decrease
         | competition. But that ended up happening because of the way
         | that the system is implemented (it isn't just copy-striking, I
         | think reporting violations/automated violation systems have the
         | same consequence).
        
           | IshKebab wrote:
           | Nonsense. Most of the videos on YouTube are still made by
           | individual people. Just because there is now _also_ corporate
           | stuff on there doesn 't mean you have to watch it. What do
           | you want to do? Ban corporations from using YouTube?
           | 
           | I don't think I'm subscribed to a single corporate channel
           | out of about 100 subscriptions.
           | 
           | * 3b1b * Matthias Wandel * Applied Science * Colin Furze *
           | Scott Manley * Practical Engineering * Tom Scott * Tantacrul
           | * CGP Grey * Forgotten Weapons * StuffMadeHere * John Heisz *
           | Clickspring * Internet Historian ...
           | 
           | YouTube is bursting at the seams with quality content made by
           | individuals or tiny teams.
        
       | tombert wrote:
       | I hate being "that guy", but isn't nearly every private
       | corporation's policy "guilty until maybe proven innocent"? If
       | Chuck E Cheese's get a report that I an punching children to
       | death, they might preemptively disallow me in even if there's no
       | evidence supporting that claim. If one of Best Buy's employees
       | accused me of stealing Blu-Rays, they might not allow me into the
       | store, even without any evidence. If I were a director and there
       | was a rumor that my goal was to get Universal sued, they might
       | not bring me on as a director.
       | 
       | I'm not saying that this is _should_ be how it is, and you could
       | make a strong argument that it shouldn 't be this way, but I
       | think it predates YouTube.
        
         | n8ta wrote:
         | Chuck E. is not the dominant platform for sharing video online.
         | As the internet has replaced the town square people have come
         | to expect a higher duty from the dominant internet companies
         | than profit motive. The law hasn't kept pace with our
         | expectations of these new quasi-public spaces.
        
           | tombert wrote:
           | But how exactly do we draw the line of what's acceptable with
           | YouTube? Should YouTube be forced to host hardcore porn [1]?
           | If not, why not? You could say "well anything that the FCC
           | allows", but then that means we'd have to disallow most
           | videos that have curse words in them (not to mention it would
           | greatly reduce the appeal of YouTube for me, since part of
           | why I like it is because it allows stuff that wouldn't be
           | allowed on TV), but if you're saying that YouTube should be a
           | free-speech zone, then how exactly is porn not protected
           | speech?
           | 
           | I'm not claiming I have the answer, but I feel that the vague
           | "omg youtube is a platform so it should allow all my
           | videos!!!!" argument is extremely reductive, and tends to
           | imply that it should just be this total anarchy of a
           | platform. If YouTube doesn't regulate their content, it's
           | going to be hard to find advertisers, and if they can't find
           | advertisers it will be hard to monetize the platform.
           | 
           | [1] Obviously legal stuff, porn that's outright illegal
           | should of course not be allowed.
        
           | theevilsharpie wrote:
           | An actual town square is a scarce resource (due to being a
           | physical piece of real estate) that's usually managed by a
           | municipality in a way that ensures fair access.
           | 
           | Online video sites are in no way, shape, or form, a town
           | square. They are privately-managed, there is no practical
           | scarcity on how many video sites can exist, and if you don't
           | like YouTube's policies, you and your viewers can easily go
           | elsewhere. Indeed, platforms like BitChute exist in large
           | part to host channels that YouTube has banned.
           | 
           | By moving away from YouTube, you'd obviously lose YouTube's
           | viewers and advertisers, and that may make your video channel
           | infeasible if you're running it for-profit. But them's the
           | breaks -- you're not entitled to another company's audience.
        
       | squarefoot wrote:
       | What would be the safest place to publish own music, or videos
       | with own music, licensed as CC, that is, where copying is allowed
       | from start, so that those trolls cannot claim any copyright
       | violations? I may be interested in making some tech videos in the
       | future, and I'd use exclusively my music, but have no intention
       | of seeing it taken down or claimed as someone else's work. No
       | problems if using a non mainstream platform would mean 100
       | viewers instead of 100.000; I don't plan to make a living with
       | that and don't want to feed the Google trolls and their lawyers.
        
       | jimbob45 wrote:
       | The problem here is copyright duration being insanely long. Works
       | from 1926 should not still be under copyright but they are.
       | YouTube is just doing the best they can do within the confines of
       | our ridiculous system.
       | 
       | If copyright were only 20 years with an application to extend in
       | special circumstances (equivalent to patent law), we wouldn't
       | waste so much of our economic power devising and enforcing
       | systems to uphold our archaic copyright laws.
        
       | thrdbndndn wrote:
       | "Guilty until proven innocent" is exactly how "DMCA safe harbor"
       | is designed.
       | 
       | Basically, YouTube as a content host, would actively, promptly
       | and sometimes aggressively, respond to the "potential" copyright
       | owner's requests, in exchange of keeping themselves away from
       | lawsuit.
       | 
       | This way, they don't need to pre-screen the content upon the
       | uploading, because it's up to the copyright owner to find the
       | illegal content and report (YouTube still do that in some degree
       | with content-ID, though).
       | 
       | There will be false-positives, there will be false claims, but
       | they choose to play it safe.
       | 
       | Just to make it clear: this whole system is fucked up, and how
       | "aggressive" the host needs to be is a nuance that all parties
       | involved will have dramatically different views. I just feel like
       | lots of people don't understand the principle of DMCA safe harbor
       | concept. It is the consequence of current copyright law; without
       | it, user-generated content hosts can't survive the legal trouble
       | (or they can, but would need significant more legal resources).
        
         | munk-a wrote:
         | That might be how the system worked if YouTube actually
         | followed the law to the letter - instead YouTube actually
         | preempts most of the DMCA claims by aggressively using Content
         | ID to pre-flag content as soon as you attempt to upload it to
         | their system. This approach _might_ be better for users as a
         | lot of content owners just assume that Content ID will catch
         | everything they care about and thus file less post-release
         | claims letting content creators mostly pre-vet whether a video
         | will cause a flag on their channel buuut - it doesn 't actually
         | stop anyone from filing DMCA claims anyways.
         | 
         | I think it's important to distinguish what the law says and
         | what is actually going on in the world though - since the
         | actual DMCA system is only very occasionally relevant to
         | creators (and usually tied to soft claims - like reading out
         | copyrighted material or static content - like images).
        
           | ThrustVectoring wrote:
           | "The law to the letter" is a legal fiction. There's your
           | interpretation of what the law is, the content creators'
           | interpretation of what the law is, and you can spend millions
           | of dollars in legal fees and risk billions in damages to find
           | out what the law _actually_ says for your particular case.
        
             | munk-a wrote:
             | That is - essentially - what I said right above. What the
             | law actually states does still apply in the extreme case -
             | and it applies more truly on a lot of other platforms...
             | but YouTube has essentially preempted most DMCA claims by
             | offering a service that proactively checks for violations -
             | a service in no way required by the DMCA.
        
         | slownews45 wrote:
         | If you have the resources and the DMCA claim was false there
         | are further opportunities to pursue a resolution.
         | 
         | https://www.dmlp.org/threats/crook-v-10-zen-monkeys
         | 
         | for an example
        
         | wmf wrote:
         | DMCA lets you file a counter-notification if you're sure that
         | you're right (I don't know why nobody ever does this) but
         | YouTube Content ID is much worse.
        
           | SpelingBeeChamp wrote:
           | Sorry, but it's not as if a Content ID claim is the end of
           | the road.
           | 
           | You can appeal a Content ID claim. If your appeal is
           | rejected, you can even appeal that -- which forces the
           | claimant to either issue a DMCA takedown or concede. During
           | the pendency of the dispute process all ad revenue is held in
           | escrow for whomever 'wins' in the end.
           | 
           | It's a great system, and I say that a full-time producer of
           | content for YouTube.
        
           | Spivak wrote:
           | ContentID does the same thing and then falls back to the DMCA
           | process if you and the copyright owner can't agree. It's more
           | steps I guess but not all that different.
        
           | ognarb wrote:
           | Also with a DMCA you can only take a video down, not take the
           | ads-money instead. Content-ID creates very bad incentives.
        
           | retrocat wrote:
           | Because filing that counter-notice requires you to provide
           | personal information, in case the person who filed the
           | original DMCA wants to serve you with a legal notice.
           | 
           | From https://www.copyright.gov/512/:
           | 
           | > [...] To be effective, a counter-notice must contain
           | substantially the following information:
           | 
           | > (iv) the user's name, address, and telephone number, and a
           | statement that the subscriber consents to the jurisdiction of
           | Federal District Court for the judicial district in which the
           | address is located, or if the subscriber's address is outside
           | of the United States, for any judicial district in which the
           | service provider may be found, and that the subscriber will
           | accept service of process from the person who provided
           | notification under subsection (c)(1)(C) or an agent of such
           | person.
        
             | mindslight wrote:
             | It'd be interesting if someone set up a series LLC that
             | would stand in for the original user by assignment, fund
             | legal defense as much as the original user is willing to,
             | and would just declare insolvency in the event of a bad
             | judgement.
        
               | gruez wrote:
               | https://en.wikipedia.org/wiki/Piercing_the_corporate_veil
        
               | mindslight wrote:
               | Sure, but the LLC wouldn't need to know the meatspace
               | identity of the user. And for the LLC management it would
               | be a bona fide arms length business. So the troll would
               | be stuck doing discovery on the online account, which if
               | things were setup correctly (likely for the situations
               | where having to dox yourself is problematic), it wouldn't
               | lead back to the user either.
        
               | gruez wrote:
               | There's two possible cases:
               | 
               | 1. multiple creators assign their works to one LLC. This
               | would probably avoid the piercing the corporate veil
               | problem, but it would be a pretty juicy target for
               | litigators. If they successfully win the lawsuit, they
               | can potentially seize all works that were assigned to it,
               | and take them down or resell them. If this happens to a
               | video you spent weeks working on, I think I'll be pretty
               | pissed.
               | 
               | 2. each video/creator assign their works to one LLC. This
               | would avoid the "juicy target" issue described above, but
               | you'll have to be super careful to avoid piercing the
               | corporate veil .
        
               | mindslight wrote:
               | I'm arguing that (2) should be fine. Piercing the veil is
               | only a concern if the managers/owners of the overarching
               | LLC could be found liable. But this would be a bona fide
               | business for them, so why should they? Piercing the veil
               | of an individual series to go after the original uploader
               | would be the path, but the whole point of this setup is
               | for the original uploader to not have have to dox
               | themselves to file a counterclaim.
               | 
               | Pooling like (1) might be an interesting approach to
               | strengthen things further. You don't need to own a
               | copyright to defend against a copyright claim, so the
               | work merely needs to be licensed to the LLC series. A
               | nontransferrable license to upload a work to a web host
               | has little commercial value. In the worst case, a
               | successful claimant would get the ability to contact
               | webhosts to seize control of other accounts it then owns,
               | and the ability to disrupt defense of other claims by
               | seizing incoming funding. But given how useless such
               | results would be, would it even be worth it for a troll
               | to press that far?
               | 
               | You could add additional interested parties into the mix
               | by playing the public good angle. Donate to this
               | foundation to protect user generated content against
               | SLAPPs, etc.
        
           | jcranmer wrote:
           | > (I don't know why nobody ever does this)
           | 
           | Even if your use is obviously and unambiguously fair use, the
           | legal fees to defend yourself will range at least in the
           | $10,000-100,000 range. (And many fair use cases aren't
           | actually all that obvious, sadly).
           | 
           | We need something like anti-SLAPP for fair use, where someone
           | with an obvious fair use defense gets to have the malicious
           | accuser pay their legal fees for them.
        
             | wmf wrote:
             | Realistically most of these trolls will not sue you. And in
             | the rare case that they do sue you, they'll drop the
             | lawsuit if they see you have a real lawyer. It's all scare
             | tactics.
        
               | kfprt wrote:
               | Sounds like a great business model if you could pay a
               | lawyer to keep the trolls at bay.
        
               | wongarsu wrote:
               | Exactly. This goes also for legitimate copyright owners
               | if there's a good case for fair-use. Content-ID claims
               | (or DMCA notices) are free, so they just send them out
               | with little review. But they are sure to take a second
               | look before committing to a $10k-100k court battle. They
               | have much more resources than you, but their resources
               | are still limited and better spent on cases that are
               | clear cut, or on sending more DMCA notices.
        
         | 101008 wrote:
         | Based on recent experience, Amazon KDP is similar. However, you
         | can talk to somebody on Amazon KDP. It may take a while but
         | after a few bussiness day someone will reply your emails.
        
         | rndgermandude wrote:
         | >"Guilty until proven innocent" is exactly how "DMCA safe
         | harbor" is designed.
         | 
         | Google doesn't do DMCA: Under DMCA the alleged copyright owner
         | whose alleged rights were allegedly violated has to file a
         | notice and then the alleged infringer gets to file a counter
         | notice. Then the alleged owner can either sue the alleged
         | infringer or fuck off. The hoster - google here - would avoid
         | liability from either direction as long as they followed the
         | procedure, and processed valid notices _and_ counter-notices in
         | a timely fashion.
         | 
         | DMCA notices and the takedown process are NOT "guilty until
         | proven innocent", they are "guilty until the claim of
         | innocence", which is a big distinction.
         | 
         | Google is actually in violation of the DMCA when they let
         | alleged copyright owners decide on appeals and issue "copyright
         | strikes" as the DMCA mandates they have to stay neutral and
         | follow the notice/counter-notice procedure. What they do here
         | is editorial oversight on behalf of the alleged copyright owner
         | and against the alleged infringer, which goes against the DMCA
         | and probably Section 230.
         | 
         | Google doesn't care that they are in violation, because they
         | are TooBigToGetSued by the content creators they host (well,
         | most of them), but they are in danger of getting sued by the
         | RIAA/MPAA and big media, and know chances are good big media
         | would find a jury that makes the wrong decision in a lawsuit.
         | 
         | They also want big media to put their stuff (from music videos
         | to movie trailers) on their platform, so they play extra nice
         | with them, even gave them their quasi-universal internet-age
         | DRM (widevine) they craved so much, along with ContentId.
        
         | kelnos wrote:
         | > _" Guilty until proven innocent" is exactly how "DMCA safe
         | harbor" is designed._
         | 
         | No, it's not. Google has gone so far above and beyond the
         | DMCA's requirements here that it's hard to even see the DMCA at
         | play at all.
         | 
         | If they were only following the DMCA rules, the video uploader
         | would have the opportunity to send a counter-claim to Google,
         | saying that they don't believe the content is infringing.
         | Google then would put the video back up, without taking on any
         | liability. If the original DMCA claimant still believes there's
         | infringement going on, then their only recourse is to file a
         | lawsuit against the uploader (not against Google, as Google has
         | done their duty under the safe harbor provisions).
         | 
         | But instead, Google has decided to bend over backwards and
         | create this Draconian mess that prioritizes the will of the big
         | copyright holding cartels.
        
           | jasode wrote:
           | _> , then their only recourse is to file a lawsuit against
           | the uploader (not against Google, as Google has done their
           | duty under the safe harbor provisions)._
           | 
           | Your assessment is incorrect for the legal options a DMCA
           | claimant will use and doesn't match how previous legal
           | proceedings actually played out.
           | 
           | E.g. Viacom still filed a lawsuit against Google because they
           | _disputed that 'safe harbor'_ applied Youtube.[1]
           | 
           | Google did settle with Viacom (helped by offering ContentID
           | as a tool) but they didn't win any definitive court ruling on
           | "safe harbor" that makes Google lawsuit-proof in the future.
           | 
           | [1] Example articles from 1st page of results: https://www.go
           | ogle.com/search?q=viacom+lawsuit+google+%22saf...
           | 
           | https://www.finnegan.com/en/insights/blogs/incontestable/goo.
           | ...
           | 
           | https://arstechnica.com/tech-policy/2014/03/viacom-and-
           | googl...
        
           | echelon wrote:
           | Google decided to cozy up to the music and film industries to
           | support Google Play Services. They are forced to bend to
           | their will for their contract.
           | 
           | If YouTube was divorced from Google, YouTube would be
           | friendlier to creators.
           | 
           | Counter argument: some of the top performing content on
           | YouTube is made by the establishment. But then again, Google
           | created this status quo by using their algorithm to promote
           | content that satisfies their partners.
        
             | DaiPlusPlus wrote:
             | > Counter argument: some of the top performing content on
             | YouTube is made by the establishment. But then again,
             | Google created this status quo by using their algorithm to
             | promote content that satisfies their partners.
             | 
             | Counter-anecdote: None of my recommended content on YouTube
             | is from established media companies. YouTube's profiling of
             | my account definitely puts me squarely in the "Tom Scott
             | and Technology Connections" demographic - but even so on
             | the times when I've let YouTube's auto-play do its thing
             | I've never been steered towards mainstream media from
             | Viacom and the like (unless you count the occasional clip
             | from a decades-old Discovery Channel docu or unauthorized
             | BBC Top Gear upload)
             | 
             | -----------
             | 
             | What weirds me out about "normal-persons' YouTube" that I
             | see when borrowing non-tech-sector friends' devices is
             | there's a lot of top 40 that's right there - I wonder if
             | that's what you're seeing?
        
             | vkou wrote:
             | You are forgetting that YouTube was nearly got sued out of
             | existence, until it bent over backwards to please the
             | publishers.
             | 
             | Your theory that it went beyond the requirements of the
             | settlement with Viacom is interesting, but unless you have
             | insider information as to the terms of it, it is at best,
             | speculative.
             | 
             | Would you stake billions of dollars on the legal theory
             | that if YouTube followed the DMCA to the letter of the law,
             | publishers would not be able to successfully sue them?
        
             | paxys wrote:
             | > If YouTube was divorced from Google, YouTube would be
             | friendlier to creators.
             | 
             | If YouTube was divorced from Google it would have ceased
             | existing a decade ago.
        
           | autoexec wrote:
           | > No, it's not. Google has gone so far above and beyond the
           | DMCA's requirements here
           | 
           | Media companies insist that Google do more and more and they
           | are willing to drag google into court and will lobby congress
           | to force google and (everyone else) bow to their whims.
           | 
           | Extorting 14 year old kids and broke college students for
           | settlement money is nice and everything, but Google has very
           | deep pockets and the the media cartels would love to get
           | their hands on Google's money just like they want to take
           | billions from ISPs
           | 
           | I do blame google for going along with it when they have the
           | clout and resources to fight them, but the real issue is our
           | horribly broken copyright system
        
           | phoneperson wrote:
           | The US took down kickasstorrents and arrested its founder in
           | Poland despite them following the DMCA. You have to suck up
           | the media companies to be allowed to host a service these
           | days.
        
             | CobrastanJorji wrote:
             | The DMCA is complicated, but you may not qualify as a safe
             | harbor if you have actual knowledge of infringing content
             | or if you're aware of facts or circumstances from which
             | infringing activity is apparent. Running a website called
             | "Kickasstorrents" may not qualify.
             | 
             | But in the realpolitik sense, I agree. Foreign company,
             | angry US business interests, etc. I doubt this was argued
             | out reasonably in a court beforehand.
        
               | xmprt wrote:
               | Torrents aren't necessarily illegal so I'm not sure why
               | running a website called "kickasstorrents" is relevant.
               | 
               | I've seen a lot of software legally distributed using
               | torrents where even the software creators link to
               | torrents that you can use.
        
               | coldtea wrote:
               | > _Torrents aren 't necessarily illegal so I'm not sure
               | why running a website called "kickasstorrents" is
               | relevant._
               | 
               | Because we all know that website and what torrents it
               | had. That "torrents aren't necessarily illegal" are
               | neither here, nor there. Their torrents were illegal.
               | 
               | (Not that I'm against it, but well, it's not like they're
               | fooling anyone with the "torrents aren't necessarily
               | illegal" defense for their particular case. That wasn't
               | some FOSS/PD software torrent site, and that wasn't why
               | people visited it, or why it was run...).
        
               | markdown wrote:
               | > Their torrents were illegal.
               | 
               | Illegal in the US.
        
               | nitrogen wrote:
               | _Their torrents were illegal._
               | 
               | Was that true in the countries where they had a local
               | presence?
        
               | phoneperson wrote:
               | I did download an Ubuntu ISO from there more than a
               | decade ago, and some films that I presume were in the
               | public domain due to their age.
        
               | monocasa wrote:
               | Interestingly, copyright for video is very complicated,
               | and the remastering process necessary to convert from
               | film stock to digital generally has enough creative input
               | legally to be considered valid for copyright protection.
               | I don't think it's currently possible for a digital film
               | to be aged out of copyright.
        
           | judge2020 wrote:
           | https://en.wikipedia.org/wiki/Viacom_International_Inc._v._Y.
           | ... (from
           | https://www.nytimes.com/2010/06/24/technology/24google.html):
           | 
           | > Viacom said it was not seeking damages for any actions
           | since Google put in its filtering system, known as content
           | ID, in early 2008.
           | 
           | Obviously other media giants weren't going to let Viacom be
           | the only one with access to this profit machine, so now
           | pretty much all global media giants have access to Content
           | ID.
        
             | didibus wrote:
             | This seems very relevant, Googled settled, and probably
             | that involved the preemptive use of content ID.
        
           | [deleted]
        
         | [deleted]
        
       | jrockway wrote:
       | I am guessing that YouTube isn't the real problem here. If
       | everyone self-hosted their videos, the first thing a media
       | company would do is hire a bunch of programmers to crawl the
       | internet, download the videos (probably in a buggy way costing
       | you megabucks in transfer fees), scan the audio against my music
       | library, and auto-send DMCA takedowns to the ISP that owns the IP
       | address. If it was successful, I'd probably spin it off into its
       | own company, and charge others to use it. Congratulations, you
       | have Content ID! And Google already did this.
       | 
       | I think that moving off YouTube would be the same story as other
       | filesharing systems. Napster worked for a few years until the
       | lawyers found out about it. Then (and my memory is foggy here)
       | Limewire/Kazaa/etc. worked for a few years until the lawyers
       | found out about it. Then public Bittorrent trackers worked for a
       | few years until the lawyers found out about it. Then private
       | Bittorrent trackers worked for a few years until someone
       | accidentally invited the lawyers. That's exactly what would
       | happen if everyone started hosting video files on their personal
       | domains. It would work for a few years until the lawyers found
       | out about it. (Meanwhile... the lawyers still haven't found out
       | about Usenet, which indeed still exists and is a veritable haven
       | of piracy.)
       | 
       | Anyway, the problem is copyright law. Society would probably not
       | implode if you said "movies and music are no longer
       | copyrightable", and these probably would all go away overnight.
       | What you'd see instead would be really competitive streaming
       | services, and probably a lot of product placement in music and
       | movies. (Except, you already see these things. This comment was
       | sponsored by SquarespaceVPN! Sign up now with this offer code
       | that I'm going to say is limited to the first 100 users but is
       | actually unlimited because who is going to deny a customer? Also,
       | did you know that Hacker News _knows your username when you log
       | in_? Install our snakeoil VPN widget thing for only $34.99 per
       | month and ... some security shit will happen to prevent that!
       | Hackers! News! Scary!)
        
         | mschuster91 wrote:
         | > Meanwhile... the lawyers still haven't found out about
         | Usenet, which indeed still exists and is a veritable haven of
         | piracy.
         | 
         | They have it on their radar, but compared to torrents Usenet is
         | so cumbersome to use it's definitely not a large enough market
         | to waste resources on.
        
           | jrockway wrote:
           | Very good. I'm looking forward to having to switch back to
           | Gopher at some point to evade the lawyers for another couple
           | years.
        
         | KingMachiavelli wrote:
         | ISPs are only required to forward the DMCA notice to you
         | (unless they suck and just want to drop you). The only reason
         | the DMCA notices took down Napster et al. is because the
         | requests are valid.
         | 
         | You could build Content ID for the real internet but it would
         | only as much as you can intimidate each individual creator/site
         | operator. They are free to at least decide to defend themselves
         | if they wanted to. Under the Youtube ContentID that really
         | isn't an option. Plus non-US creators could care a lot less
         | since enforcing DMCA/copyright internationally is going to be
         | even more costly.
        
           | judge2020 wrote:
           | Absent a VPN, ISPs have teamed up (as in, are often ran by
           | the same media giants sending the request) to give customers
           | a 3/6-strike policy for DMCA takedowns. So people self-
           | hosting could eventually mean no internet for them (at least,
           | for as long as the internet isn't considered a utility).
           | 
           | https://www.techdirt.com/articles/20130227/14231422143/comca.
           | ..
        
           | jrockway wrote:
           | It depends on what the ISP wants to do, right? They could
           | forward the request along, or they could say "whoaaaa we
           | don't want this customer" and turn you off with no appeal
           | process. They have an obligation to forward the notice to the
           | end user, but the end user doesn't have the right to have
           | Internet access while the dispute process proceeds. That is a
           | legal program, and it is certainly worth considering whether
           | or not business Internet should be a "right" or not.
           | 
           | (And I guess that as the Internet market heats up and
           | competitors become available, a ToS like "we won't turn you
           | off just because you get a DMCA notice" could be quite
           | appealing.)
        
       | bmitc wrote:
       | It's really scary what we've built on the Internet, and it's even
       | scarier that these corporations are able to go unchecked. Parts
       | of life are already becoming miserable (e.g., automated "customer
       | support"), and it's just going to keep getting worse, all at the
       | alter of growth and capitalism.
       | 
       | I absolutely hate the argument used that scale prevents them to
       | do anything about it, as if crimes en masse are suddenly okay.
       | It's _their_ problem, not ours, that they've built systems that
       | are, for all intents and purposes, uncontrollable. These
       | corporations act like they are the victim in these cases of abuse
       | of their platform.
        
         | president wrote:
         | I said this a many years ago and was downvoted heavily for it.
         | If you think about what the Internet is - it's a technology
         | that enables things to be done at hyper-scale. And this applies
         | to all the good things in the world but also the bad including
         | crime, terrorism, money laundering, propaganda, corporate
         | abuse, etc.
        
         | rexreed wrote:
         | I would venture that what we call capitalism these days isn't
         | truly the capitalism of old. Rather, we're in some dystopian
         | Corporatism future (corporatism vs capitalism) that aims to
         | reduce choice, lock users in, and then treat those users as
         | captive customers. It's no longer about providing a better or
         | competitive product / service, but rather finding more ways to
         | lock in users and eliminate choice. An acquisition by a FAANG
         | is often a means to reduce choice instead of increase quality
         | of a product or service.
        
           | tehjoker wrote:
           | For over a hundred years people have described the tendency
           | of a capitalist enterprise to concentrate wealth and power.
           | There is no fine distinction between small diverse
           | competitive capitalism and oligopoly, they are different
           | stages of the life cycle.
           | 
           | This is because small diverse enterprises proliferate at
           | first in the growth stage and then winners start to emerge.
           | When a crisis hits, the larger players snap up the bankrupt
           | smaller players at bargain prices and get their best
           | employees too. Over a series of crises, the market
           | consolidates into oligopoly. Once the national market is
           | nearly consumed, the remaining players look abroad to expand
           | markets. There is nothing controversial about this, it is
           | taught in business school.
           | 
           | https://hbr.org/2002/12/the-consolidation-curve
           | 
           | This of course assumes a life cycle that starts domestically.
           | Many ventures instead start abroad witnessing an opportunity
           | to exploit cheap labor, lax regulations, or a unique natural
           | resource. The western governments then assist the western
           | companies in securing the opportunity, usually through
           | gangster tactics. The resources are then extracted from the
           | country, processed by the company into higher value goods,
           | and resold to the originating country.
        
             | stormbrew wrote:
             | To add to this, the accumulation of wealth and power is
             | literally written into the very concept of capitalism.
             | That's the capital the name refers to. Even Adam Smith
             | wrote about ways to mitigate it, so it's always been there.
        
           | bmitc wrote:
           | I agree about today's corporatism environment, with the
           | elaboration of the idea that we've basically gotten into a
           | privatized or corporate based socialist/communist regime vs a
           | government controlled one. The U.S. has questionably railed
           | against socialism and communism for over a century and still
           | does, and yet, it's allowed it to take over from the
           | corporation and private sector, which is arguably much, much
           | worse. Governments, for the most part, at least have some
           | incentives to keep people's interests in mind.
           | 
           | However, I think this sort of corporatism is a natural
           | evolution of capitalism, because capitalism has no other
           | incentives outside of profit and growth.
        
             | heavyset_go wrote:
             | > _The U.S. has questionably railed against socialism and
             | communism for over a century and still does, and yet, it 's
             | allowed it to take over from the corporation and private
             | sector_
             | 
             | Absolutely zero corporations have done anything like
             | letting their workers own the means of production or
             | implementing workplace democracy.
        
             | rexreed wrote:
             | Interesting. Can you detail more about what you mean by
             | privatized / corporate socialism?
        
       | paulpauper wrote:
       | bring back pre-2014/2013 YouTube, back when people could unload
       | content without as much fear of arbitrary take-downs or content
       | violations warnings.
        
       | comeonseriously wrote:
       | The automated beast that is Google strikes again.
       | 
       | Why do business at all with robots? If you can't get someone on
       | the phone, don't do business with that company.
        
       | einrealist wrote:
       | There should be a certificate system for copyrighted stuff.
       | Buying rights to music? You'll get a certificate along with the
       | piece from the licensor. Upload the license(s) along with the
       | video and the Content ID system could automatically do the check.
        
         | jeffybefffy519 wrote:
         | This is a brilliant idea
        
       | javajosh wrote:
       | The solution is simple: YouTube will become a media licensing
       | marketplace! That way it knows for certain if you've broken the
       | rules.
       | 
       | Plus, it's a nice little side biz, to have _de facto_ monopoly
       | marketplace, enforced by the fear of BS infringement claims like
       | these. It 's a monopoly that's very hard to attack in court,
       | because hey you're free to license content anyway you like!
       | Litigation will take decades, and the customers can't afford
       | litigation anyway, so let's do it!
        
         | n8ta wrote:
         | I had this exact thought. It's obviously impossible for youtube
         | to verify music was licensed since that licensing happens off
         | platform. Clearly the next step is for them to vertically
         | integrate and handle the licensing themselves.
        
       | fencepost wrote:
       | I do wonder if there's room for going after the people submitting
       | false claims based on their libelous written claim to
       | Google/YouTube that you're using unlicensed music. There's
       | clearly a money trail to follow for identification.
        
         | winternett wrote:
         | A lot of the time musicians sign themselves up to licensing
         | services that create sub-agreements and some that don't even
         | let the creators know that they have been licensed out to
         | others. Then these artists stumble across their work in a
         | project they didn't know about and report it out of confusion.
         | 
         | There are also some gutless people out there who file the
         | copyright claims for other negative purposes.
         | 
         | Copyright has always been a huge mess though, and YouTube's
         | method of making everyone compete for visibility certainly
         | doesn't help it all.
         | 
         | I only sign licensing agreements directly with the film makers
         | I work with, and refuse to use 3rd party sites to handle my
         | licensing in order to properly protect my work use rights
         | though. The Internet can be a scary place to share personal
         | work at times.
        
       | anilakar wrote:
       | > The music was originally purchased under the title of Irish
       | Reel from SmartSound. The identical track for which copyright is
       | being claimed has been re-named Kilfenora Reels.
       | 
       | Another huge issue that plagues ContentID is sample-based music.
       | There is a huge number of pseudo-artists who license widely used
       | sample packs, mash together songs with practically zero creative
       | effort and then submit those songs to companies that register
       | their clients' music to ContentID databases. When someone else
       | uploads a song with the same (legally licensed!) samples in their
       | composition to Youtube, it gets monetized with royalties going to
       | the wrong person.
        
       | noasaservice wrote:
       | Or what Google could do is auto-identify music in videos (they do
       | this), and then set up automated monthly payments to the
       | appropriate ASCAP or similar licensing body for statutory
       | payments.
       | 
       | We already have statutory public performance prices. And we
       | started to adhere to them, the creators could get their money,
       | and the creators could further create content. (You know, like a
       | content Ponzi scheme.)
        
         | hateful wrote:
         | Right? You upload and it says "this will cost $n per month to
         | host it and you'll be charged starting next month via one of a
         | few licensees you can select OR you can put in an existing
         | license claim." Maybe each license can come with a UniqueId
         | that you can fill in and it checks with an authority
         | automatically.
        
           | noasaservice wrote:
           | Having done ASCAP fee schedules, the fees would be based on
           | the amount of plays you've done. And you can pay per month,
           | quarter, or estimated listeners in your area (for things like
           | radio and broadcast).
           | 
           | This is *simple*, and stays completely above ground with
           | respect to copyright and mechanical reproductions. And it
           | also allows the creators remixing content to ALSO make money.
           | 
           | The hardest part is the ContentID that google already has. So
           | it'd be keeping track of copyright owners, and paying.
           | 
           | Sure, non-monetized videos would have to pay to keep them up.
           | That could be a bummer... But it could be a definite choice
           | to do. Monetized videos could just be paid directly out of
           | the monetization bucket.
        
           | withinboredom wrote:
           | And get this, you can host our ads in your product and select
           | where they'll be played. Any revenue generated from our ads
           | will be passed on to you, less our commission!
        
         | inetsee wrote:
         | Or Google could go to some effort to identify the individuals
         | who are making a large number of false takedown claims, and
         | block them from making claims?
        
       | teddyh wrote:
       | Jim Sterling has an... interesting... solution to this:
       | https://www.youtube.com/watch?v=YYinPJTxBNU#t=24s
        
         | [deleted]
        
       | onemoresoop wrote:
       | They should charge litigators a fee that is non refundable for
       | cases without merit. Problem solved.
        
       | jasode wrote:
       | _> From now on I will stay 100% with Vimeo but, as we know, they
       | have a fraction of the viewership of You Tube - primarily because
       | so few people know they even exist._
       | 
       | Websurfer awareness is not the primary reason Vimeo has less
       | viewership.
       | 
       | The cause & effect _before_ the buildup of awareness is the
       | _incentives that prevent_ content creators to upload videos to
       | Vimeo in the first place:
       | 
       | - platform membership fees: Youtube is $0 to upload and host,
       | Vimeo used to be $240 and now has some new pricing plans[1] with
       | a low-use free tier (too limited for high-res 4k uploads)
       | 
       | - no advertising partners : Youtube enables monetization without
       | content creators asking audiences to pay for subscriptions. This
       | financial model covers a wide variety of videos _especially for
       | unknown creators_.
       | 
       | The financial model of Vimeo is fine but its inherent costs will
       | keep it smaller than Youtube because both the uploaders and the
       | viewers don't want to pay.
       | 
       | [1] https://vimeo.com/upgrade
        
         | snek_case wrote:
         | Is there any competing service that has a model similar to
         | YouTube? I know there's Facebook video, but AFAIK you need a
         | Facebook account to view the videos, which stops a lot of
         | traffic and makes the platform not searchable from Google.
        
           | munk-a wrote:
           | Facebook also publishes famously misleading engagement
           | metrics to producers. It's lead to a lot of business issues
           | where content creators have gone too heavy into the platform
           | and ended up running out of revenue.
        
           | Ir0nMan wrote:
           | >Is there any competing service that has a model similar to
           | YouTube?
           | 
           | No.
        
           | smaryjerry wrote:
           | Rumble is making some big waves right now, actually paying
           | uploaders for ads run on their videos and such. It's still a
           | small fraction of YouTube in terms of viewership though.
        
         | wccrawford wrote:
         | I don't know if they still do, but Vimeo actively rejected lots
         | of content that they felt didn't fit the goal of their
         | platform. IMO If it wasn't basically art, they didn't want it.
         | Most of the stuff I watch on Youtube wouldn't be allowed there.
         | 
         | Under that direction, of course they'd have fewer content
         | creators and viewers, and they obviously wanted it that way.
        
         | thrashh wrote:
         | It's not only that. Vimeo explicitly markets itself for a more
         | niche market and has since the early days of video streaming.
         | 
         | I don't think they ever wanted to be YouTube. Sometimes carving
         | out a niche IS the business goal.
        
           | Andrex wrote:
           | Exactly.
           | 
           | If you're an actual filmmaker making films (and not just a
           | content creator) you're more likely to favor Vimeo over
           | YouTube, but you probably care more about iTunes/Google
           | Play/Amazon/Netflix/etc.
        
             | tombert wrote:
             | Doesn't Vimeo also license their platform out for other
             | private streaming services? I thought I read that the
             | Criterion Channel, for example, was hosted on Vimeo. I
             | don't really think that YouTube is designed for that.
        
         | stefan_ wrote:
         | The biggest of all being that _Vimeo has essentially no
         | discovery system_?
         | 
         | To a viewer, Vimeo is just a crude way to host a video.
        
           | amelius wrote:
           | As a viewer I want my discovery algorithm decoupled from who
           | hosts my videos.
        
         | dleslie wrote:
         | None of that pricing would seem all that unreasonable of
         | Youtube weren't operated as a loss leader.
        
           | vanviegen wrote:
           | Any source to back that up? A quick Google only got me their
           | revenue, which is a cool 20 billion. Though their costs are
           | undoubtedly high, I'd guess they're making a nice profit.
        
       | PeterCorless wrote:
       | The problem with all of this is that there is no standard method
       | to describe, assert, and validate digital rights as a technical
       | grammar that is 1) computer parsable and 2) human interpretable.
       | 
       | A long while ago, while back at Cisco, I suggested just such a
       | grammar, called the Digital Rights Framework. It would be an
       | inventory list embedded as data within a file, or an associated
       | metadata file, that would clearly say "This is a unique name for
       | a digital property with associated rights. This is my
       | relationship towards the creator. These are the rights the
       | creator gave me, or where I got a right from some authorized
       | reseller of this digital property."
       | 
       | Basically, we needed an industry standard for this kind of thing
       | in the 1990s. Sadly, me and 10,000 of my closest friends got laid
       | off back then. So all the work we were doing was scrapped (aside
       | from getting a few patents around it). But the need for this sort
       | of rights management and negotiation system has never lessened.
       | 
       | Plus, it can't just be something that is done for one tech giant,
       | and each tech giant does it differently. This needs to be a
       | grammar as open as IETF standards, or W3C standards. Something
       | that is extensible and customizable.
       | 
       | Because then you'd be able to shove a list of your digital rights
       | statements right in the face of someone who said you were
       | violating copyright and tell them to shove it.
       | 
       | Now, how you store and forward these rights is also up for
       | debate. Do these need to be portable? Is this stored in a
       | "wallet?" Or do these need to be accessible, and thus stored in a
       | highly available or strongly consistent database?
       | 
       | This is basically the nightmare I and others saw back in the
       | 1990s that we simply never, as a collective tech industry, ever
       | really addressed.
       | 
       | It is literally a billion-dollar business for a trillion dollars
       | of annual revenue if someone can figure out how to standardize
       | this and make it simple and readily implementable.
        
       | imaginationra wrote:
       | As an indie film/animation/game/music studio the only reason we
       | see for still using youtube is for their free 4k video
       | hosting/streaming. If you look around at the alternatives(Vimeo
       | etc) it gets really expensive to host 4k video given the massive
       | bandwidth.
       | 
       | Youtube's overzealous content ID system should push studios etc
       | to create their own original music. We have several original
       | feature films on youtube with all original soundtracks and have
       | no issues with flagging etc as none of our music has been sold to
       | music licensors etc.
       | 
       | Youtube's content ID system even goes after sound effect
       | libraries- we had an issue in 2012 where our original animated
       | feature film was flagged because of a wind sound effect that was
       | 5 seconds long. It was an original sound that somehow matched a
       | licensed wind sound. We disputed the wind ^_^ and the
       | flagging/flogging was dropped.
       | 
       | It might a drag to hear for studios not wanting to do the extra
       | work but I think creating/hiring people to create all original
       | material is the way to avoid such things on youtube. We think its
       | better for culture as well.
        
         | lifeplusplus wrote:
         | upload to cdn?
        
           | imaginationra wrote:
           | Which one would you recommend to host 2 hour long 4k videos?
           | The videos themselves average around 40gb. I guess the Vimeo
           | plan we would need is not so expensive $50/month. Do you know
           | of a site that compares cdn hosting fees per gb etc?
        
       | winternett wrote:
       | As a music producer myself who makes music for film, I haven't
       | had too many problems with use of my music in the work I do
       | despite being distributed on all the usual major platforms. This
       | is usually because content ID on YouTube gives credits and
       | royalties to the original music creators, and most of my
       | (remixed) uploads are not monetized once I publish them on YT. My
       | distributer handles royalties for my all original music and pays
       | me based on streams. I also make more money off spotify than
       | YouTube even though I've been on YouTube for a lot longer than on
       | Spotify... Overall though, the best comes from licensing my music
       | in films outside of Internet platforms.
       | 
       | I gave up caring long ago about gaining money from views, my most
       | profitable upload was in 2015 when I filmed my parrot falling off
       | my kitchen counter... That video likely succeeded because it
       | wasn't something that would provide me residual success that
       | overshadowed YouTube's normal (controlled) revenue pipelines.
       | 
       | I do however mysteriously get my own music blocked frequently on
       | uploads to TikTok, and there is only complete and demoralizing
       | frustration in trying to report the issue, because they don't
       | care about small creators like me because we don't make them
       | enough money probably.... TikTok and many social platforms keep
       | support only as an afterthought, and finding the right place to
       | get problems solved on most platforms is damn near impossible.
       | 
       | The social media creator economy is dismal and highly competitive
       | for musicians and film makers right now. One of the biggest
       | copyright issues is people who completely hijack and fake
       | "original content" as their own in order to get views in order to
       | profit or sell popular accounts to influencers later.
       | 
       | I'd recommend primarily pursuing contracts with Amazon Prime or
       | Netflix for independent films, rather than trying to battle
       | YouTube because there is simply too much content ID activity on
       | YouTube that is out of control, whereas on the alternate
       | streaming services, they're geared more towards movies than to
       | managing creator communities.
       | 
       | If you are a film maker who needs music for a film project,
       | contact music makers directly (producers that don't use samples
       | in the work you need) in order to generate new, original, and
       | exclusive music that they won't license or release anywhere else
       | perhaps, make them sign a contract too... That might help in the
       | future...?
        
         | mysterydip wrote:
         | Not to take away from a very insightful comment, but can you
         | share a link to the parrot video?
        
           | BiteCode_dev wrote:
           | The internet in one comment, ladies and gentlemen.
        
           | winternett wrote:
           | I don't want to turn this into a self-promo fest, but if you
           | look up "parrot falls off counter", that may, or perhaps may
           | not be the video I cited at the top. lol.
        
         | jasode wrote:
         | _> I'd recommend primarily pursuing contracts with Amazon Prime
         | or Netflix for independent films, rather than trying to battle
         | YouTube _
         | 
         | I understand you're trying to give advice but for this
         | particular thread's article, his videos are not the type of
         | content for Amazon Prime nor Netflix.
         | 
         | See: https://www.youtube.com/user/FlemingYachts/videos
        
           | winternett wrote:
           | That content is very well done, visually stimulating, and
           | possibly could be edited into a documentary-style full-length
           | video, or the content could be leveraged into something
           | entirely different...
           | 
           | Wow, really great shots in there and on the web site. I
           | recommend updating the youtube channel description with more
           | info about the company.
           | 
           | Possibilities are limitless with OC these days, the main
           | question is whether or not how it's leveraged will be
           | interesting enough to others and/or successful within each
           | possible format.
           | 
           | Think about how Anthony Bourdain turned the normally "boring"
           | world of being a chef into a captivating documentary series
           | that created "foodie" culture and ultimately CNN picked up...
           | for starters... ;)
        
         | LadyCailin wrote:
         | Can I ask how you got into being paid for producing music? I
         | produce music, and what I have released is on Spotify, but it
         | makes me a tiny fraction of what I spend in time and actual
         | money to produce it. I don't think it's a problem of the music
         | being good, at least I have plenty of people tell me they like
         | it (even before knowing it's a song I wrote), and I do think
         | some of the music would be appropriate for films or games, but
         | I don't even know where to start if I wanted to make more than
         | a pittance.
        
           | winternett wrote:
           | I started editing and producing video content of my own
           | first... It's very cool being able to make a tune from
           | scratch and then put visuals I made/picked on top of them.
           | 
           | I regularly share my edit work on film communities and on
           | social media sites like Stage32 and among my network of
           | industry friends in the film industry. When they come across
           | things that strike a pulse in their current projects they
           | usually get in touch and ask me to send them a free copy...
           | 
           | If they ask for custom/specialized music for their projects
           | then that usually cost a little bit. Most of my work is
           | towards building a future of work in the industry, and
           | towards building a diverse catalogue of music, while still
           | staying true to what I like most. :)
           | 
           | I recommend avoiding the online licensing sites, they really
           | don't do anything but de-value the potential for proper
           | payment on your work, and most of the time they file you in a
           | back room.
           | 
           | Ultimately directors and producers pick music they like, and
           | whatever fits the mood in their opinion, releasing music
           | effectively and properly and building a following outside of
           | looking for work helps to increase new licensing potential in
           | film work.
        
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