[HN Gopher] The NSA and CIA use ad blockers
       ___________________________________________________________________
        
       The NSA and CIA use ad blockers
        
       Author : infodocket
       Score  : 405 points
       Date   : 2021-09-23 15:57 UTC (7 hours ago)
        
 (HTM) web link (www.vice.com)
 (TXT) w3m dump (www.vice.com)
        
       | hcurtiss wrote:
       | As a mid-sized US manufacturer that recently went through a
       | ransomware scare, we contracted with FireEye for remediation and
       | cybersecurity consultation. I was shocked that they recommended
       | we install ad-blockers as a corporate policy. I remarked ads are
       | sometimes useful and that many local companies rely upon them
       | (e.g., the local newspaper). I use an adblocker just to make the
       | internet more useable, but I was reluctant to make that a
       | corporate policy. I couldn't imagine there was any meaningful
       | threat from malware in ads as every company from the Journal to
       | the Times to Nordstrom would be screwed without ads. But FireEye
       | insisted and we now have adblocking installed with the usual
       | image. Wild times. I have to believe this is truly disruptive to
       | the internet as we know it. It seems to me the ad providers would
       | have a huge incentive to counter this narrative and to make
       | damned sure ads are safe. I have no idea why that's not
       | happening.
        
         | blacksmith_tb wrote:
         | Plenty of organizations run local DNS servers, you'd think it
         | wouldn't be a big stretch to start adblocking at that layer
         | (though doing it on the client does allow for more fine
         | tuning).
        
           | Unklejoe wrote:
           | I wonder how much longer DNS based ad blocking is even going
           | to work with things moving to DNS over HTTPS.
        
             | heavyset_go wrote:
             | I've relied on DNS-based ad blocking for years and, as of
             | late, some ads have got through, especially on phones and
             | streaming devices.
        
             | cpeterso wrote:
             | Organizations can run their own DNS over HTTPS resolvers.
        
         | munchbunny wrote:
         | As someone who worked on/with the ad serving stack, I agree
         | with FireEye's stance on this one.
         | 
         | The problem is this: ads are basically browser-injection-as-a-
         | service, as in injecting code into websites of your choice,
         | targeting audiences of your choice. Browsers mitigate this
         | problem somewhat by sandboxing cross-site stuff in the webpage,
         | and ad networks theoretically scan the payloads for malware
         | like miners, but those tests aren't hard to work around. So ads
         | can basically run whatever they want within the little aperture
         | of an iframe that they get.
         | 
         | If there's a zero-day like the Internet Explorer JPEG renderer
         | zero-day (https://www.kb.cert.org/vuls/id/965206), then the ad
         | networks are basically broadly targeted zero-day-as-a-service.
         | 
         | Ad blockers aren't a bad first line of defense for this.
        
         | ahzhou wrote:
         | I tried turning off my Adblocker in 2012 to better support
         | newspapers and whatnot. One of the sites I visit regularly
         | immediately loaded something that my antivirus quarantined.
         | 
         | Never looked back.
        
         | charwalker wrote:
         | My Grandma has DNS level ad blocking enabled. Why? Because her
         | ISP home page (her 20 year strong default as well as login for
         | email/etc) used run ads when a page was left open for a while.
         | She'd unlock her laptop to find full on porn ads running full
         | screen with no way to click away without quitting the browser.
         | 
         | So now she runs ad blockers galore and pihole across all
         | devices. So far no porn ads in her email.
         | 
         | And no I did not ask if any of her browsing behavior would lead
         | to such ads. She's a tiny old blonde Christian lady that...wait
         | also a church donation site gave her porn ads too. Maybe I
         | should avoid checking her history.
         | 
         | So yes, do enforce ad blocking on your network, if able. It
         | will save a few calls and probably embarrassment as well.
        
         | drdeadringer wrote:
         | Wild times?
         | 
         | That's what I call this: reading an advocation FOR ads. Ads
         | being great and wonderful instead of -- at best -- a necessary
         | evil.
        
         | userbinator wrote:
         | _I couldn 't imagine there was any meaningful threat from
         | malware in ads as every company from the Journal to the Times
         | to Nordstrom would be screwed without ads._
         | 
         | It's almost always not the big sites that have malware in their
         | ads, but the shadier parts of the Internet --- which people may
         | inevitably need to visit at some point, even deliberately.
         | 
         | I wouldn't be surprised if they started recommending you
         | whitelist JS next. That would be _really_ "disruptive to the
         | internet as we know it" --- and might actually make things
         | better overall, as in returning to static text/image ads and
         | pressuring sites that have no business being a SPA to go back
         | to static content. Of course, I suspect the huge company whose
         | name begins with G would not like that at all and will try its
         | hardest to fight against it.
        
           | beerandt wrote:
           | I mean, it's always been a bit mind blowing to me that
           | companies relied on client-side processing for their business
           | models to work.
           | 
           | It seems like server-side, dynamically generated static
           | content would have at least been explored more than it
           | seemingly has.
           | 
           | I always assumed this was what Google was always trying to
           | eventually get to with AMP.
        
             | closeparen wrote:
             | The people who control the backend servers have an obvious
             | incentive to rip off the ad networks. Clients are more
             | trustworthy in this context.
        
           | bdamm wrote:
           | Having client installed malware detection would be the step
           | after blocking ads. Whitelisting JS would make 90% of the
           | contemporary Internet, including essentials like Gmail and
           | Office365, unusable.
        
             | krisoft wrote:
             | It wouldn't make Gmail and Office365 unusable because they
             | would be whitelisted. Nothing on the top-20 list you can
             | come up with would be affected because those things you can
             | think of from the top of your head would be things IT would
             | also think of from the top of their head and whitelist it.
             | The long-tail of sites is where the real impact would be in
             | my opinion.
        
               | azalemeth wrote:
               | I do this -- I use uMatrix and effectively whitelist js.
               | The net result is that you realise how a) websites work,
               | b) fecking annoying cloudfront and gCaptcha are z and c)
               | Facebook is everywhere.
               | 
               | No way in hell I'd recommend this to anyone who isn't
               | tech aware though.
        
         | srmatto wrote:
         | The ad industry has known about their fraud problem for years,
         | at least since 2015--and they did little to nothing about it. I
         | don't have much sympathy for them.
        
           | AniseAbyss wrote:
           | Honestly I don't care if it's "old fashioned" websites need
           | to start taking responsibility for the ads that they run on
           | their sites.
           | 
           | Yeah auctioning your ad space in milliseconds is cool and
           | maximum profit. I don't care.
        
             | david_shaw wrote:
             | If the threat you're seeking to mitigate is malicious ads
             | ("malvertisements,") then you could easily pass that burden
             | to the ad networks themselves. I think it's extraordinarily
             | rare for a website to sell "banner space" instead of just
             | throwing in an AdSense snippet or similar.
        
               | dsr_ wrote:
               | Yes, if only we could trust advertising networks to work
               | in the best interests of their viewers.
        
               | dylan604 wrote:
               | why would they? the viewers are not their customers.
        
         | aborsy wrote:
         | Curious, what other recommendations they made? I mean
         | generally.
        
         | JohnFen wrote:
         | > I was shocked that they recommended we install ad-blockers as
         | a corporate policy.
         | 
         | It's solid policy. The problem with ads in this regard is
         | really that they allow random strangers to run code on your
         | machine. That's never a good security practice.
        
           | BLKNSLVR wrote:
           | Exactly. I'm actually surprised that it's not standard policy
           | to block ads at most companies.
           | 
           | Browsing sites at work is a frequent reminder of why I block
           | ads at home.
        
             | dylan604 wrote:
             | You'd think they'd have a corporate version of a PiHole as
             | well.
        
           | kasey_junk wrote:
           | That's true of any JavaScript though right?
        
             | michaelt wrote:
             | Imagine I only visit websites like the New York Times.
             | 
             | If an evildoer with a browser 0-day wants to target me,
             | without an ad blocker any of a thousand companies can pay a
             | few cents to have their javascript served to me. If I run
             | an adblocker, there are a lot fewer ways to get their code
             | in front of me.
             | 
             | A statistical argument, in other words - that being exposed
             | to code from 10 vendors is safer than being exposed to code
             | from 1000 vendors.
        
             | JohnFen wrote:
             | Yes, it is. Which is a pretty large problem, and is why I
             | don't allow JS to execute by default. I do whitelist
             | specific things if the need is great enough.
        
             | mikestew wrote:
             | Do you supposed it is possibly more true for ads? There's
             | "well, technically, yes" and then there's "which is the
             | more realistic threat, an ad network or the JavaScript that
             | the NYT serves up?"
        
         | ohazi wrote:
         | > as every company from the Journal to the Times to Nordstrom
         | would be screwed without ads.
         | 
         | The ad industry had the opportunity and the ability to address
         | this problem, but (for short-term reasons) they decided not to.
         | This is the long-term result. They did this to themselves, and
         | now they _deserve_ to suffer the consequences, up to and
         | including a fiery death for the industry as a whole.
         | 
         | Nordstrom, etc. don't need to suffer as a result of this, they
         | can simply observe the online ad industry and make a decision
         | about when to stop using it -- perhaps in favor of something
         | new and different, or perhaps not. Print ads still work just
         | fine.
         | 
         | The Times, etc. charge for access, are happy to sign you up via
         | web form, but then force you to call them if you want to
         | cancel. As far as I'm concerned, they shouldn't be running
         | online ads at all anymore. If ad blocking becoming prevalent
         | hurts them, too fucking bad.
        
           | munk-a wrote:
           | Advertising is a gross inefficiency on the economy. To
           | achieve market balance you need to make sure consumers are
           | aware of your product - back in the day this was rather
           | difficult since there was no central repository of all
           | knowledge. Now that we've got the internet though... this is
           | unnecessary to achieve a healthy level of company growth.
           | 
           | However, if you want to cannibalize an industry's profit
           | margins to squeeze in front of your competitors advertising
           | in many forms will remain productive. I think we almost need
           | a cartel-like system that says "Okay video card manufactures
           | - enough with the advertising... nobody impulse buys video
           | cards so each sale you gain through advertising is just
           | coming from one of the other company's pockets (or your
           | own)."
        
           | Isthatablackgsd wrote:
           | > The Times, etc. charge for access, are happy to sign you up
           | via web form, but then force you to call them if you want to
           | cancel.
           | 
           | Check your state and local laws. It is illegal in California.
           | If they have the means to provide signing up for service via
           | online, they are required to provides the same way for
           | cancellation under California law.
           | 
           | Change your address to California and you should see a
           | section to cancel your subscription.
        
           | barkingcat wrote:
           | Wasn't there some regular company who decided to delete all
           | adsense/ad networks from their sites for a quarter and at the
           | end of the quarter found no difference in ordering/sales,
           | etc.
           | 
           | Online ads is snakeoil
        
             | drevil-v2 wrote:
             | It was Uber in it's early days. I recall a blog post from
             | their chief marketing officer(?) at the time.
             | 
             | The gist of it was - they accidentally disabled digital
             | advertising for a few months and found that disabling it
             | had no effect on the metrics they were tracking.
        
             | g_p wrote:
             | Even better than this, large sites have found they actually
             | made _more_ from non-targeted ads [1]. Same for the NYT -
             | revenue continued growing after turning off ad exchanges
             | for European visitors [2].
             | 
             | There's also the question around whether the levels of
             | fraud mean companies buying targeted ads are ever getting
             | what they paid for [3] - Uber cut $120m of $150m ad spend
             | without any impact on installs (which is what they were
             | trying to drive)
             | 
             | [1] https://www.theregister.com/2020/07/03/stop_tracking_in
             | creas...
             | 
             | [2] https://digiday.com/media/gumgumtest-new-york-times-
             | gdpr-cut...
             | 
             | [3] https://indica.medium.com/how-uber-discovered-
             | that-80-of-its...
        
             | skinkestek wrote:
             | > Wasn't there some regular company who decided to delete
             | all adsense/ad networks from their sites for a quarter and
             | at the end of the quarter found no difference in
             | ordering/sales, etc.
             | 
             | > Online ads is snakeoil
             | 
             | No doubt in my mind. I helped start a webshop in 2009 and
             | got to see it first hand:
             | 
             | We used a service called Kelkoo and according to their
             | dashboard almost every customer we had came through them.
             | 
             | We were suspicious so we cut them out for a couple of
             | weeks.
             | 
             | Turned out sales hardly dropped at all.
             | 
             | We had good luck with Google ads back then but I don't for
             | a second think Google doesn't happily fleece advertisers:
             | 
             | As I've said a number of times before I have been targeted
             | for scammy dating site ads for a decade, more specifically
             | from around the time I started dating my wife and until our
             | youngest was about a year old.
             | 
             | Google knows fairly well I'm a conservative Christian who
             | has had no problem getting a date the usual way, but has
             | had no issues showing me these ads, probably because they
             | pay most pr impression.
             | 
             | This was back when I felt I owed site owners to not enable
             | adblock all the time so I tried a number of times to report
             | the ads as irrelevant. Problem is, when I reported Polish
             | girls as irrelevant, the next ads was for Ukrainian girls,
             | then Thai girls, Chinese girls, Taiwanese girls, Filipino
             | girls and I don't know what else until it went full circle
             | and started on Polish girls again.
             | 
             | Not a bad word about people from those countries, but I was
             | already married and Google know very well since I look for
             | family holidays, toys and food ideas for families with
             | kids.
             | 
             | Point is it seems that relevancy doesn't count anything now
             | that advertisers pay for impressions instead of clicks.
        
             | dredmorbius wrote:
             | Freakonomics two-parter on whether or not advertising works
             | is worth listening to:
             | 
             | https://freakonomics.com/podcast/advertising-part-1/
             | 
             | https://freakonomics.com/podcast/advertising-part-2/
        
         | maerF0x0 wrote:
         | Why can't the site just show ads directly from their domain?
         | It'd be hard to block ads without blocking content then.
         | 
         | Many websites used to just run ads that were directly
         | negotiated and paid for by the company. eg: Plenty of Fish used
         | to do that and they sold for $575M .
        
         | apexalpha wrote:
         | I've never worked in an IT department that didn't have massive
         | DNS based blocklists for everything. It's internet hygiene 101
         | nowadays.
         | 
         | Besides that it also makes for a more pleasant experience and
         | saves resources too.
        
         | AnimalMuppet wrote:
         | > I have to believe this is truly disruptive to the internet as
         | we know it.
         | 
         | Maybe so. And maybe I'm all right with that. The ad-supported
         | internet has turned into the ad-on-every-square-inch internet.
         | We get lots of great content for free, but the amount of ads
         | are overwhelming, distracting, annoying, and eventually
         | disgusting. (Not necessarily the _content_ of the ads, just the
         | _volume_.)
         | 
         | Back to security: We have come to the place where really
         | interesting content that asks you to turn off your ad blocker
         | is now a phishing vector.
        
         | einpoklum wrote:
         | > I remarked ads are sometimes useful and that many local
         | companies rely upon them (e.g., the local newspaper).
         | 
         | If the local newspaper has a local ad in a local website, the
         | ad blocker will probably not pick it up :-P
        
         | fridif wrote:
         | Conversely I have a work laptop where all browser extensions
         | are blocked, including uBlock, because you guessed it, malware!
        
         | tim333 wrote:
         | >It seems to me the ad providers would have a huge incentive to
         | counter this narrative and to make damned sure ads are safe. I
         | have no idea why that's not happening.
         | 
         | In the current model they have last second auctions with the ad
         | going to the highest bidder. It's hard to reliably screen them
         | in that kind of situation. I find it quite scary to have
         | someone not very tech smart download software without an ad
         | blocker - you get one proper download link and about 10 ads
         | saying download here linking to malware.
        
           | Syonyk wrote:
           | > _I find it quite scary to have someone not very tech smart
           | download software without an ad blocker - you get one proper
           | download link and about 10 ads saying download here linking
           | to malware._
           | 
           | Non-tech smart users? It's hard enough on some sites that
           | your average cybersecurity researcher with a decade of
           | experience is going to have a hard time!
        
             | kbenson wrote:
             | And that's before you see the link is to sourceforge.net
             | and it triggers an brain fault through recursive reasoning.
        
           | fsckboy wrote:
           | i would expect in a corporate environment, users aren't
           | downloading and installing software
        
             | thereddaikon wrote:
             | In a perfect world yes and any good IT department will lock
             | down systems appropriately. But every sufficiently sized
             | org, and many small ones will have shadow IT. There is also
             | the issue of much of the ware pushed through these channels
             | actively tries to circumvent controls. Its not uncommon to
             | find hapless users with adware on their system that managed
             | to get around UAC and group policy. You can always lock
             | down more but security has to be balanced with productivity
             | and user education will always be an important part.
        
             | fhood wrote:
             | In my personal experience, you would be incorrect in that
             | expectation.
        
             | wernercd wrote:
             | depends on the corporate environment and the users.
             | 
             | As a developer in a corporate environment? I'm always
             | downloading, installing, etc...
        
           | indigochill wrote:
           | I don't see why it's hard. You screen admission of an ad to
           | the auction "floor". Shady javascript/links? You don't get to
           | compete.
           | 
           | Admittedly, this means you need an army of ad moderators, but
           | that's not a hard problem. Social media giants already use an
           | army of underpaid moderators for moderating their platforms,
           | so seems like it's just table stakes for running a platform.
           | Screening ads should be a cakewalk compared to moderating
           | social media.
        
             | nickff wrote:
             | Google (and others) do screen ads; I think most of the
             | insecure ads are served by smaller, less scrupulous ad
             | networks.
        
               | throwaway2048 wrote:
               | Google serves ton of malware ads, they seem to consider
               | it the responsibility of the users to report them.
        
               | hapless wrote:
               | If you want to make money on display advertising, you
               | will grasp for whatever pennies you can get
               | 
               | Google Adsense is not always the highest-paying option
               | for a given impression
               | 
               | There are entire companies that do nothing but figure out
               | quietly, without the publisher's having to do anything,
               | what will pay most at a given moment
        
               | nickff wrote:
               | I agree with what you're saying, but want to clarify that
               | you're talking about 'AdSense' (the display
               | advertisements), not 'AdWords' (the search ads).
        
               | hapless wrote:
               | Oops.
               | 
               | I had already edited my post to change "DoubleClick" to
               | "Google Adwords" and I got the product name wrong!
        
             | yuliyp wrote:
             | That's not how it works. It's hierarchical. Someone with an
             | ad to show doesn't send the ad to the web site that wants
             | to show the ad. Instead it just tells that web site "I'll
             | pay $.005 if you show my ad", then if it wins it serves the
             | ad it wants to show. There's no time at that realtime
             | auction to do analysis. The ad doesn't even need to exist
             | as a fixed thing. It can be dynamically generated tailored
             | to the specific user (think of "Come back and shop with us"
             | ads where they show you things you've looked at).
        
               | tgsovlerkhgsel wrote:
               | There is a lot more middlemen involved... and at any
               | point they could make a rule that you can only use a
               | certain set of HTML tags and image formats for your ads
               | (none of which include scripts of course).
               | 
               | That would prevent not only most exploits (especially
               | once you re-encode the images), but also simple badly
               | written ads that drive up CPU usage. But it's easier, and
               | allows more middlemen, to simply allow the next party to
               | hand you arbitrary code that may or may not be put into
               | an iframe that may or may not be sandboxed.
        
               | Supermancho wrote:
               | > Someone with an ad to show doesn't send the ad to the
               | web site that wants to show the ad
               | 
               | In fact, they do. Creative review is part of most ad
               | platforms. Contextual categorization isn't possible
               | without knowing what the ad is about (and the content
               | it's going to), to various degree.
        
               | lupire wrote:
               | They don't screen the actual code that ships at auction
               | time.
        
         | binkHN wrote:
         | > It seems to me the ad providers would have a huge incentive
         | to counter this narrative and to make damned sure ads are safe.
         | 
         | Ad providers? You mean Google which provides the majority of
         | the ads. I'm really surprised Google hasn't done more here when
         | major security companies are recommending denying Google their
         | primary source of revenue.
        
           | nickff wrote:
           | > _" I'm really surprised Google hasn't done more"_
           | 
           | I have used Google Ads, and think the ads themselves are
           | quite secure; I am less certain about the advertiser websites
           | (though it seems Google does some sort of link-
           | testing/screening). What are you suggesting Google has failed
           | to do?
           | 
           | I think the problems with ad security are on smaller
           | platforms/networks which are willing to host less-secure ads,
           | and I'm not sure what Google could do about them.
        
             | binkHN wrote:
             | They are the leaders in the industry. To my way of
             | thinking, if the recommendation is to block the entire
             | industry as a whole, they are simply not doing enough.
        
       | fortuna86 wrote:
       | Using the internet without an ad blocker is a security risk, I
       | don't care who you are.
        
       | hammyhavoc wrote:
       | To describe Mozilla as a "rival browser maker" is to
       | fundamentally misunderstand both Mozilla and Google. One, a non-
       | profit, the other, one of the biggest corps on the planet.
        
       | extheat wrote:
       | If you want to browse safe, don't forget to disable JavaScript
       | while you're at it.
        
         | superkuh wrote:
         | Yep. Somewhere a long the line running executables arbitrary
         | third parties sent you became common practice instead of
         | something you warn people not to do.
        
         | vorticalbox wrote:
         | I did do this with no script and just allow websites I trust
         | but it is a massive chore to keep everything working that I've
         | given up
        
           | mountain_peak wrote:
           | Definitely curious about the negative reaction to NoScript -
           | I did some digging and there appears to have been (or still
           | is?) some controversy around the NoScript author displaying
           | 'dubious' ads? Not sure I've even seen a NoScript-injected
           | ad, but I'd definitely be interested in why HN doesn't like
           | recommend it anymore. One commenter on an older HN thread
           | said that all script blockers eventually 'give in' to some
           | form of monetary gain in exchange for ads - I wasn't aware
           | that NoScript was in that category.
        
           | mountain_peak wrote:
           | About 10 years ago, I was in a meeting with our security czar
           | and I asked him what he was 'fiddling' around with in his
           | browser toolbar. He replied, "NoScript. Highly recommended."
           | Ever since then, I've become adept at picking out the
           | 'minimum' amount of JS required to enable as much website
           | functionality as I require and don't think about it much
           | anymore (unless I'm visiting a new site). Highly recommended!
        
             | vorticalbox wrote:
             | I might start using it again get over that learning curve
             | so to speak
        
             | sumtechguy wrote:
             | I run in the mode of deny everything. And it is annoying.
             | If I whitelisted it probably would be a lot easier. I think
             | there are maybe 2 sites where I did that. I have gotten
             | pretty good at picking out the bare min too. But every once
             | and awhile you have to pull out the 'allow all' just to get
             | a site to work. Usually it is some sort of redirect and the
             | redirect is doing some weird bit of JS and by the time you
             | get to it it has already failed and the GUI has no idea
             | what to show you.
             | 
             | My thinking of 'deny all' is something like facebook where
             | everyone seems to like to embed little bits into their
             | pages. But I used to also use facebook. So if I made it
             | work for one I would accidently make it work when I did not
             | want it to on external sites.
             | 
             | I have been using it like this for so long I hardly even
             | notice it anymore though. But that is just me. If I give
             | this sort of solution to anyone I usually just give them an
             | adblocker. That gets most of the silly things.
        
         | Mikeb85 wrote:
         | Nowadays half the web doesn't work without Javascript but sure.
        
           | userbinator wrote:
           | Half the web you don't really want to use... the majority of
           | sites I come across in search results etc. are perfectly fine
           | being static content, and if they somehow require JS to show
           | that content, then I'm more likely to go find the same
           | content somewhere else (i.e. the next search result.)
        
             | zorr wrote:
             | It seems to be getting a lot worse lately. I've been
             | browsing with no-script for years both on mobile and
             | desktop but I think I have caught a case of no-script
             | fatigue.
             | 
             | HN is one of my main news sources and due to its link
             | submission nature I frequently visit sites I have never
             | visited before. It seems like 90 percent of submissions
             | need at least one round of whitelisting just to see the
             | text content. And frequently a second or third round to get
             | embedded code snippets or other relevant content to load.
             | 
             | It's tiring and I noticed that I frequently just give up
             | and copy paste the url into an alternative browser without
             | blockers.
        
       | sk00tmer1 wrote:
       | I'm surprised they don't use DNS sinkholes
        
         | rastafang wrote:
         | Does that work with encrypted DNS?
        
       | jedberg wrote:
       | When I worked at reddit, I refused to run Adblock. I felt like it
       | would be hypocritical to work for a company that made its money
       | from ads, and then block them. Also I wanted to make sure that I
       | had the same experience as the users.
       | 
       | When I left reddit, for the longest time I still didn't run
       | Adblock because as a shareholder it still felt hypocritical.
       | 
       | But a few years ago I couldn't take it anymore -- the web go so
       | awful with ads on it became unusable. And so I relented and went
       | full Adblock. And life got a lot better.
       | 
       | (I did however whitelist reddit and a few other sites that I like
       | whose ads are bearable)
        
         | edm0nd wrote:
         | I really wish reddit would begin to pay small amounts to its
         | moderators. I feel like it would be a basic income experiment
         | and kinda neat since the mods do most of the content and user
         | moderation for reddit and spend thousands upon thousands of
         | hours there.
        
         | NikolaeVarius wrote:
         | This is such a dumb hill to die on.
        
           | jedberg wrote:
           | I agree, that's why I left the hill still alive. :)
        
             | typon wrote:
             | It's incredible how people are chastising you for having
             | skin in the game
        
           | unethical_ban wrote:
           | When you view it through the lens of "journalism dies without
           | money, and local journalism survives on ads", I can see some
           | nobility in it.
        
             | charwalker wrote:
             | So subscribe and pay them directly. From all metrics I've
             | seen direct payment is the most efficient vs merch, super
             | chats, and views themselves. Pay for premium.
        
             | AniseAbyss wrote:
             | Subscriptions? Could be a local thing but in my country
             | newspapers have always been paid with them. News has never
             | been assumed "free" until the internet came around. In fact
             | the first newspapers all the way back to the 17th century
             | were intended for diplomats, nobility and merchants. Free
             | news is usually shite anyway.
        
               | unethical_ban wrote:
               | >the internet came around
               | 
               | Yes, it did.
               | 
               | I have subscribed (and might still be subscribed) to
               | several news magazines and papers, though not my local.
               | It's kind a circular drain of "lower pay > lower quality
               | > fewer subscribers > lower pay".
        
             | jopsen wrote:
             | You're probably better off sponsoring some journalism
             | directly instead.
             | 
             | The guardian has a supporter tier. Some local news stations
             | where I live have memberships with minor benefits.
        
           | dredmorbius wrote:
           | In what way?
        
         | kevin_thibedeau wrote:
         | I once tried not running an ad blocker or noscript on a work
         | computer. That lasted for a couple months until the day I got a
         | redirected to a porn site from an innocuous search result.
         | There are too many ways to weaponize a site to let your guard
         | down. If the site operator can't or won't vet _all_ of the code
         | they send you then you should feel no obligation to execute it.
        
         | NelsonMinar wrote:
         | I did the same when I worked on Google Ads; I felt it was
         | important for me to have the full ad experience. It was easier
         | back in the early 2000s though, before the Web ad ecosystem got
         | so horrible.
         | 
         | Now I block ads and trackers with great zeal. Google's most of
         | all. Surveillance capitalism is bad for almost everyone.
         | Advertising is a mind virus.
        
           | space_fountain wrote:
           | My experience of ads is that they're much better than they
           | were in the early 2000s. Back then major websites would have
           | literal scams advertised on their site. Things like you're
           | the 1 millionth visitor click here to collect your prize. Now
           | I rarely see that sort of thing.
        
             | [deleted]
        
             | robocat wrote:
             | Perhaps scams have a high selection pressure to evolve to
             | be less detectable (while we are also being trained to
             | detect them better). You might be seeing plenty of scams,
             | but they are just camouflaged far better?
        
         | tEgJUbpL1H wrote:
         | I use adblock, makes it so much easier as an experience also
         | surprises me how many companies are tracking me on some of
         | these webpages. But, I am sympathetic to the idea of businesses
         | depending on ad revenue.
         | 
         | I like how some websites e.g. news websites, put up a message
         | that they depend on ad revenue and ask for adblockers to be
         | disabled, I did it for some websites where I like the content,
         | but then I also feel I am perhaps very unlikely to click on any
         | of the ads (at some level I suppose my mind has learned how to
         | focus on the content and ignore the ad space e.g. on google
         | search I remember I had developed a habit of scrolling down and
         | ignoring the first few ad results without actually consciously
         | doing it). So, considering I am way less likely to click on an
         | ad, perhaps I am not actually hurting the business, or maybe
         | actually helping improve conversion if I can go that far :)..
        
           | laurent92 wrote:
           | Most clicks on ads are certainly misclicks. The business is
           | to make store owners believe that they are getting exposure,
           | not to actually give them sales.
           | 
           | All of the little guys like me who tried to run a Goggle Ads
           | and Microsoft Ads campaign know that we can spend a few
           | thousands dollars without a single impact on sales.
           | 
           | Then the salesman from Google calls you and tells you it's
           | because you're doing it wrong. Try such and such keywords.
           | Link to your payment button to see your ratios! Try to
           | optimize for CTR and EWQ and ASDF (not the strange proximity
           | between those ideas and random letters on a keyword). It must
           | be you. It _must_ be YOU!
           | 
           | The business is to make the business owner believe as long as
           | possible that it will work.
        
         | everdrive wrote:
         | But the real question is, did you ever use the new interface
         | instead of old.reddit.com?
        
           | xxs wrote:
           | >you ever "use"
           | 
           | What do you meany "use". It's totally unusable even with full
           | adblock
        
           | drdeadringer wrote:
           | > old.reddit.com
           | 
           | This is what I use.
        
           | [deleted]
        
           | jedberg wrote:
           | I tried for a week. When my CPU melted I switched back to
           | old.reddit. But I use the mobile app (which is basically the
           | new interface) for about 50% of my redditing, so I sort of
           | use both. But always the old interface on the computer.
        
             | halfmatthalfcat wrote:
             | Apollo all day.
        
             | vlowther wrote:
             | I hated the Reddit app so much I bought BaconReader.
        
         | lordnacho wrote:
         | I've never had it explained to me what's wrong with hypocrisy.
         | None of us live by our high ideals, do we? It's funny when a
         | comedian points that out, but why should we do as we say?
        
           | ianmcgowan wrote:
           | Sounds like a quote from The Diamond Age:
           | https://www.google.com/search?q=the+diamond+age+hypocrisy
        
           | fouric wrote:
           | Hypocrisy is usually dishonest ("I'm going to tell you a lie
           | in hopes that you believe it; my behavior shows that I don't
           | actually believe the lie") or unfair ("I'm going to try to
           | convince you to play by a more restrictive set of rules than
           | I do so I can get an advantage over you (or just avoid having
           | the drawbacks of those rules myself)", both of which are bad
           | things.
           | 
           | Moreover, just because you're not capable of perfectly
           | adhering to a set of principles doesn't mean that it's not
           | worth trying. "Oh, I know that I'm not going to be able to
           | uphold every single commitment I make, so I'm not going to
           | worry about upholding any of them."
        
             | lordnacho wrote:
             | Yes it might be a hint that you don't believe what you say,
             | but that shouldn't detract from you saying being
             | potentially correct. After all the truth value isn't
             | affected by who says something. I bet there were smokers
             | who were part of discovering that smoking is unhealthy.
             | 
             | The thing about pointing out hypocrisy is that you're
             | actually lending authority to the person you criticize,
             | you're saying that you believe in the side he's revealed to
             | actually support.
        
         | darkmarmot wrote:
         | I once criticized one of Reddit's advertisers (AMC) in a
         | sponsored comment post (they no longer allow comments on
         | these).
         | 
         | Reddit shadowbanned my account sitewide. That's enough reason
         | for me to never, ever view Reddit without an adblock.
        
           | CameronNemo wrote:
           | I loved commenting on ads. What a shit show that was. They
           | were smart to remove the feature, but I do miss it.
        
             | ohashi wrote:
             | I am pretty sure I still get comments on my ads. It's
             | almost entirely spam and those comments you think are
             | probably spam it's just a 'good job' response.
        
             | heavyset_go wrote:
             | Don't worry, Twitter allows commenting on ads.
        
             | dunnevens wrote:
             | FB allows commenting on ads. This does not go well for
             | certain types of advertisers. Political and religious ads
             | especially. Even the bland corporate advertisers have to
             | spend some time cleaning up the inevitable mess.
             | 
             | What's especially puzzling is that FB allows image uploads
             | as an ad response unless the advertiser was smart enough to
             | disable it.
        
             | jfoutz wrote:
             | I'm still confused by google's "Chromebook Megathread" ads.
             | with comments disabled.
             | 
             | It's vexing.
        
             | fridif wrote:
             | Me too, the Velveeta comments were the best
        
           | rsync wrote:
           | "(they no longer allow comments on these)"
           | 
           | Is that the case ? We (rsync.net) used to advertise on reddit
           | quite a bit and we would have sponsored posts that had a
           | proper comment thread and Q&A, etc. - I thought it was
           | fantastic.
           | 
           | So this is not even an _option_ anymore ?
        
         | kwonkicker wrote:
         | This has to be the most misunderstood comment. Honestly eve tho
         | I don't work for an and centric company I do feel what you went
         | through. Because of how much YouTube helped me, I couldn't bear
         | myself using an ad blocker. Then things like Patreon and
         | sponsorship deals came along and I decided to treat myself a
         | nice ad blocker. Still couldn't do the full thing, so I went
         | with one called "fair ad blocker" that actually let's in some
         | no -intrusive ones so it's a little light on my conscience.
         | Still using it. It let's in some annoying pop ups too
         | sometimes, but such is the price.
        
         | tubby12345 wrote:
         | this is the weirdest flagellation i have ever seen. do you also
         | believe that alcohol producers must daily consume alcohol?
         | candy manufacturers daily consume candy? how about pharma? the
         | list goes on.
        
           | jedberg wrote:
           | I would find it hypocritical if someone who worked at an
           | alcohol producer joined MADD, or someone who worked at a
           | candy company joining a PAC that supports soda bans.
           | 
           | But no, they don't need to consume the product daily.
        
             | nkozyra wrote:
             | > I would find it hypocritical if someone who worked at an
             | alcohol producer joined MADD
             | 
             | Really? Isn't there a pretty big gulf between "drinks
             | alcohol" and "drinks alcohol and then gets behind the wheel
             | of a car?"
        
           | cochne wrote:
           | Not really the same. The implied agreement when you visit an
           | ad based site is that you get the ads. Otherwise if no one
           | got them, the site could not exist. It's a form of payment
           | for what the site provides to you, not the product itself.
        
             | godshatter wrote:
             | > The implied agreement when you visit an ad based site is
             | that you get the ads.
             | 
             | They are putting stuff out on a server for public
             | consumption. The implied agreement is that I'm allowed to
             | view it, or not view it, in whole or in part. Their
             | business plan is their problem.
        
             | Spooky23 wrote:
             | There's no implied agreement - a product is offered at no
             | cost, and I'm under no legal, ethical or moral obligation
             | to look at anything. I'm a weirdo who still buys the paper
             | newspaper. I throw out the Thursday auto advertisements and
             | the Sunday ads.
             | 
             | Content producers made a conscious decision to aggregate
             | their screen real estate and outsource ad placement to
             | unrelated third parties. The result is a cesspool of awful,
             | low engagement content. Its so bad that they enter into
             | awful agreements with aggregators to repackage their
             | content for pennies. That's their problem, not mine.
             | 
             | On the flip, I live in a state capital, and when the
             | legislature is in session, interest groups spend 10x what
             | they spend on useless online ad spots to buy full-page or
             | panel ads in the printed newspaper. Presumably they aren't
             | doing that in an effort to set money on fire.
        
               | nickff wrote:
               | > _" I'm under no legal, ethical or moral obligation to
               | look at anything"_
               | 
               | That would depend on you moral theory of choice; applying
               | Kantian (deontological) moral theory, your behavior
               | violates the principle of 'universalizability'.
               | 
               | https://en.wikipedia.org/wiki/Kantian_ethics
        
               | krisoft wrote:
               | I'm not following you. In what way would it violate the
               | principle of 'universalizability'?
        
               | nickff wrote:
               | From the Wikipedia on universalizability:
               | 
               | > _" The precise meaning of universalizability is
               | contentious, but the most common interpretation is that
               | the categorical imperative asks whether the maxim of your
               | action could become one that everyone could act upon in
               | similar circumstances."_
               | 
               | > _" For instance, one can determine whether a maxim of
               | lying to secure a loan is moral by attempting to
               | universalize it and applying reason to the results. If
               | everyone lied to secure loans, the very practices of
               | promising and lending would fall apart, and the maxim
               | would then become impossible."_
               | 
               | If everyone were to block ads, the publications that
               | you're reading would not be able to pay for the content
               | they publish. Note that 'universalizability' requires a
               | somewhat static analysis, and usually doesn't look at how
               | systems might adapt to changed circumstances, though this
               | is not a big problem here, as you have voluntarily chosen
               | to interact with ad-supported publishers under the
               | current regime.
        
               | krisoft wrote:
               | > Note that 'universalizability' requires a somewhat
               | static analysis
               | 
               | Sounds very convenient. You are allowed to make one
               | logical step (everyone blocks adds => publishing
               | companies go bankrupt) but are not allowed to make the
               | equally sound step of (everyone blocks adds => publishing
               | companies will seek other revenue sources such as
               | paywalls).
               | 
               | But if you say i'm not allowed to argue the second one
               | let's talk about the first kind.
               | 
               | So universal add blocking puts those companies who keep
               | clinging to add supported operation into bankruptcy.
               | Goodridance. It is not like one must have free-as-in-beer
               | services to have a coherent moral compass. They go
               | bankrupt and we will manage without them. Totally
               | consistent.
               | 
               | Similarly you wouldn't say that the idea of punishing
               | murderers lacks 'universability' just because it would
               | shut down the Assasin's Guild.
        
               | mindslight wrote:
               | Content on the web was _much better_ before the scourge
               | of advertising took over. I very much wish everybody
               | would universally block ads. Appealing to the current
               | situation in a static sense is a cop out that lets you
               | condemn what would be a welcome reversion.
        
               | Drew_ wrote:
               | Much better for privileged geeks maybe not for anyone
               | else.
        
               | mindslight wrote:
               | Say what you actually mean rather than just invoking a
               | nebulous condemnation of "privilege".
               | 
               | The information on the web used to be of much higher
               | quality. Within the first page of search results you'd
               | usually find a no-nonsense website full of painstakingly
               | curated information. Who had the means to access that
               | information is orthogonal to its quality.
        
               | Drew_ wrote:
               | There's nothing nebulous about affording access to
               | information being a privilege.
        
               | mindslight wrote:
               | What's nebulous is that you're not making an argument.
               | 
               | Sure, we can say that affording Internet access (gear) is
               | a form of privilege. What bearing does that have on what
               | I said?
        
             | JohnFen wrote:
             | > The implied agreement when you visit an ad based site is
             | that you get the ads.
             | 
             | That's not the agreement that ad companies think is being
             | implied, though. The ad companies think the deal is
             | "Looking at this website gives us permission to spy on you
             | across the web".
        
           | crvdgc wrote:
           | The reasoning here is not the dissonance in behavior, but
           | dissonance in belief.
           | 
           | A person can believe alcohol is not harmful to humans health
           | without consuming alcohol, therefore it's morally acceptable
           | if an alcohol producer does not consume alcohol.
           | 
           | But if they don't consume alcohol because they believe
           | alcohol is harmful, while advertising (explicitly or
           | implicitly by helping the alcohol company) that it is not
           | harmful, then that is dishonesty. Because in this case, the
           | person purposefully acts like they believe something for
           | personal benefits, but actually they don't.
        
           | [deleted]
        
           | CameronNemo wrote:
           | Yeah I think Phillip morris execs should be forced at
           | gunpoint to smoke as many cigarettes a week as the global
           | median. Might lead them to think twice before advertising
           | poison.
        
           | blitzar wrote:
           | One should also try out the alternatives as well, regarding
           | the GP, I personally believe there was an equal obligation to
           | experience it without the ads to determine the impact.
           | 
           | Likewise it would be nice for the alcohol producer to
           | experience drinking every day, as well as being the only
           | person at the party not drinking. Even being the allocated
           | driver and seeing the consequences of their product up close.
           | Perhaps they would gain some insight or perspective regarding
           | their product.
        
           | daniel-cussen wrote:
           | Well, about pharma: I believe at least one person with veto
           | power at FDA should try the pill personally. And the pharma
           | company management should be able to take it. This would have
           | helped with OxyContin, among others.
        
           | fidesomnes wrote:
           | well, he did choose, by choice, to work at reddit.
        
           | MeinBlutIstBlau wrote:
           | Crack dealers smoke their own crack to ensure they give out a
           | good supply
        
           | jagger27 wrote:
           | Should companies eat their own dogfood? Uh, yeah.
        
             | VWWHFSfQ wrote:
             | I used to work on sports gambling apps and yet I never once
             | gambled using the real production app. Because I saw the
             | data. And behind those data points are real people having
             | their lives ruined by some growth hackers and psychologist
             | PMs trying to increase session length. I know how the
             | sausage is made. I practically have the gambling addiction
             | hotline number memorized because it was required to be on
             | every screen.
        
               | CameronNemo wrote:
               | Maybe businesses like that have no business existing,
               | then.
        
               | asdff wrote:
               | Pretty much everyone I know gambles on sports and for
               | most of these guys its like a $50 bet, not a lot of
               | money. No more than a few beers these days at a bar.
               | People get addicted to anything, lets work on having
               | people receive treatment if things become a problem
               | rather than ban everything that most users are using
               | responsibly. Might as well ban video games of you really
               | want to get some people out of some deep holes.
        
             | aaron-santos wrote:
             | Surely you do not work at Purina.
        
               | kerblang wrote:
               | If I work for purina then my _dog's_ gonna eat that dog
               | food, by golly. And maybe I'll at least give it a sniff.
               | 
               | Speaking of the devil, I had to carry somebody's stray
               | dog home (again) when I was on my jog this morning, and
               | man that was a fat dog! Dunno what he eats, felt like
               | krispy kreme and quarter pounders. Maybe I oughta start
               | me a dog food company. Too many fat dogs in this danged
               | town.
        
               | [deleted]
        
               | JumpCrisscross wrote:
               | > _Surely you do not work at Purina_
               | 
               | I happen to know a handful of people who started pet food
               | companies, albeit boutique ones. (California.) They _all_
               | taste their pet foods. I 've tried some of the treat
               | biscuits, and they aren't half bad, though I wouldn't
               | necessarily reach for them.
               | 
               | I'm not an expert on cat or dog digestion. But I think
               | anything they can eat, humans can, too. (Just not the
               | other way.)
        
               | paulryanrogers wrote:
               | I heard it the other way around. Dogs in particular can
               | eat things that might kill a human.
        
               | jedberg wrote:
               | Growing up in California, one thing we were taught as
               | kids is that pet food is safe for human consumption, and
               | can be used for food after an earthquake as emergency
               | rations.
               | 
               | It won't taste good, but it will prevent starvation!
        
             | tubby12345 wrote:
             | you're reiterating GP without addressing exactly the
             | counter examples that i allude to.
        
               | jagger27 wrote:
               | Do alcohol makers try their own products _to ensure
               | consistency day-to-day_? I would hope so. I would
               | certainly hope candymakers do too. Those are particularly
               | bad examples.
        
               | tubby12345 wrote:
               | ask yourself if you're willfully misconstruing what i'm
               | saying in order to low brow dismiss my point.
               | 
               | jedberg claims he consumed ads _every day_ in order to
               | empathize with this customers. the obvious implication is
               | that _everyone_ at such a company has the obligation to
               | "try their own products".
        
               | kordlessagain wrote:
               | Jedberg, who I know for a fact ran Reddit's infra
               | singlehandedly for a while, claimed he consumed ads as a
               | matter of understanding the user while holding the job.
               | Apparently he grew a brain and decided to block ads after
               | that job, as smart and well informed users tend to do.
               | 
               | I suggest turning off JavaScript for most sites, which
               | keeps the ad blocking tasks to a minimum. Blocking
               | trolling users is another matter entirely.
        
               | jagger27 wrote:
               | Your analogy is weak, so I pointed it out. Reddit created
               | their experience a certain way; why would you go out of
               | your way to avoid seeing your product the way your users
               | do?
               | 
               | You haven't presented a single argument as to WHY an
               | employee of a software company shouldn't experience their
               | product as their users do.
        
               | pessimizer wrote:
               | Talking about product testing is a deliberate red
               | herring, though. Nobody was talking about some web
               | designer using adblock _during the process_ of
               | implementing ads on a site. That would be a very
               | difficult hurdle to put in front of yourself.
        
               | bostik wrote:
               | Master distillers definitely do. Not necessarily every
               | single day, but for every single run of the stills, yes.
               | 
               | Distillery staff will also occasionally test that the
               | caskets being matured are doing okay.
               | 
               | Source: visited 5 out of 7 distilleries on Islay.
        
               | jagger27 wrote:
               | > visited 5 out of 7 distilleries on Islay.
               | 
               | Oh that would be _wonderful_. Some day!
        
           | PaulHoule wrote:
           | Tobacco firms were notorious for expecting their employees to
           | be tobacco users.
           | 
           | My mom was a sales clerk for Macy's and one of her friends
           | was a sales clerk there who later became a tobacco company
           | rep who went to convenience stores to manage the marketing
           | displays.
           | 
           | She smoked like a chimney. After my dad died and her friend
           | got divorced, her friend moved in a for a while with my mom
           | and got my mom smoking again. My mom hid it from everybody
           | and we found out only after she died from a cardiovascular
           | event because we found a pack of cigarettes, one half-
           | finished, in the cupboard.
        
         | systemvoltage wrote:
         | It's bizarre to me how you can be so loyal to a corporation.
         | What a weird way to inflict self-suffering.
        
           | jedberg wrote:
           | It wasn't loyalty to the corporation, it was empathy with the
           | users.
        
             | systemvoltage wrote:
             | I see. But then you continue to willfully see ads after you
             | left Reddit. I presume you viewed ads everywhere not just
             | on Reddit?
             | 
             | Still strikes me as absolutely bizarre to do this. On one
             | hand it's commendable that you'd like to empathize with
             | users, but on the other hand you're working at Reddit who
             | earns revenue by glueing people to their endless feed of
             | ads. Expecting anything else is foolish.
        
             | xxs wrote:
             | A real empathy would be advocating for adblocks and
             | installing on all your acquaintance that would not know
             | better.
        
             | munchbunny wrote:
             | I used to be in ad tech, and I did the same thing. I didn't
             | use an ad blocker so that I could understand what the users
             | were seeing.
             | 
             | A few years in though, it started to get bad enough that I
             | enabled the ad blocker on my personal stuff and kept a
             | browser session for work where the ad blocker was off.
        
             | corobo wrote:
             | As a user I have Adblock. Go for it
        
         | halfmatthalfcat wrote:
         | I work for a company and on the very team that serves billions
         | of ad impressions a year.
         | 
         | I use adblock every fucking day. The internet is simply
         | unusable without one.
        
           | jandrese wrote:
           | Insert Michael and Webb "Are we the baddies?" sketch here.
        
             | BLKNSLVR wrote:
             | *Mitchell and Webb
             | 
             | https://yewtu.be/watch?v=hn1VxaMEjRU
             | 
             | And advertising is marching under the rat's anus banner.
        
       | walrus01 wrote:
       | I'd also be surprised if the nsa and CIA don't do things like
       | public internet web browsing inside disposable thin client/remote
       | desktop virtual machines.
        
         | annoyingnoob wrote:
         | They are big organizations with people at all levels of
         | computer skills. They have to plan for the lowest common
         | denominator.
        
           | trutannus wrote:
           | This is how you end up with three layers of VMs for browsing
           | the internet. Some gov organizations go a little into the
           | deep end of security in the security-usability continuum.
        
             | walrus01 wrote:
             | on disposable VM reached via thin client remote desktop
             | software on an air gapped PC in a windowless room in the
             | basement behind a locked door with a warning sign: beware
             | of the leopard
        
               | trutannus wrote:
               | Somewhere deep under the ice of Antarctica.
        
         | okl wrote:
         | Separate room with separate PCs I'd guess, internet cafe style.
         | Regarding VMs:
         | https://en.wikipedia.org/wiki/Virtual_machine_escape
        
       | ThrowBackwards wrote:
       | I wonder what Tier of captcha's the NSA gets.
        
         | harshreality wrote:
         | "Which of the following statements did Merkel make to Putin in
         | email or phone conversations last week?"
        
           | wp381640 wrote:
           | They had to change it from shots of drone footage because
           | they kept failing click on the terrorists
        
             | marcosdumay wrote:
             | They just don't know what definition of "terrorist" to use.
             | It's no different from people asking "does the end of the
             | corner of a street light count?"
        
               | formerly_proven wrote:
               | If in doubt, just click on all squares in response to
               | "Mark all enemies of state"
        
               | blitzar wrote:
               | _Select the innocent women and children_
               | 
               |  _Skip_
        
               | kzrdude wrote:
               | Then there's the innocent men, those are a definite skip
               | (enemy combatants, the like of them)
        
         | sterlind wrote:
         | "Select pictures of field agents"
        
         | ronsor wrote:
         | "Select pictures containing excerpts of 0-day exploit code."
        
       | cblconfederate wrote:
       | but but , this means they 'll never learn about the malicious ads
        
       | brianbreslin wrote:
       | What's the best ad blocker these days? Should I be trying to
       | block ads at my router level at home instead? I've seen some ad
       | blockers render some sites almost unusable.
        
       | LatteLazy wrote:
       | Everyone thinks ads don't work on them. Everyone. Its like that
       | meme about people on 40k worrying about taxes on billionairs. Ads
       | are about the most dangerous thing you encounter on a daily
       | basis. They make you eat badly and stress you out and damage your
       | self worth.
        
       | 2Gkashmiri wrote:
       | now imagine watching ads with the guilty feeling of "supporting
       | poor youtubers". shit
        
         | blitzar wrote:
         | Tour of my new _12 MILLION!!!!!_ dollar house.
        
       | WarOnPrivacy wrote:
       | I've been preaching safety thru adblocking for 15 years. I had
       | locations that went from multiple infections per week to zero
       | over 6 months - after implementing edge blocking (DNS & Squid).
        
         | Macha wrote:
         | Yeah, when I worked at a company in the internet ads space, one
         | of the security engineers mentioned his team's regret they
         | couldn't mandate ad blocking for optics reasons.
        
         | [deleted]
        
       | standyro wrote:
       | I worked for a well funded adtech company, and even our CTO used
       | AdBlock.
       | 
       | I think that speaks volumes about the security of advertising
       | online.
        
         | andreygrehov wrote:
         | I worked for an AdTech company and _everyone_ had an adblocker
         | installed on their laptops.
        
         | titzer wrote:
         | I worked for Google for almost 10 years--nearly 7 on Chrome--
         | and found the internet unusable without uBlock origin installed
         | on my laptop. On my workstation I basically just didn't use the
         | web unless it was obviously pertinent to the problem in front
         | of me.
         | 
         | Nowadays, I use Safari with Ghostery lite and Adblock Plus. I
         | won't go back to web without a blocker.
        
       | MattGaiser wrote:
       | Is this inclusive of Google's (and other large legitimate tech
       | companies) various ad programs? Can you send a virus through
       | Google's ads?
        
         | neallindsay wrote:
         | I think there have been cases in the past, but that hardly
         | matters. When you visit a site you run the risk that it has
         | been exploited to spread malware. Would you want to also run
         | the risk that one (or more likely a dozen) other sites running
         | code on that page have been exploited as well?
        
           | okl wrote:
           | Wikipedia has something on past cases:
           | https://en.wikipedia.org/wiki/Malvertising#History
        
         | nkrisc wrote:
         | I don't know if Google ad networks specifically have been
         | compromised in the past, but it's certainly happened to
         | networks used by major sites. nytimes.com is one such example.
         | At a minimum, any ad served by a third party network on a site
         | you're visiting should be considered a security threat. You
         | gotta draw the line somewhere, but I think it's reasonable to
         | at least consider only first-party content from the site you're
         | visiting as reasonably safe. Perhaps blocking even JS unless it
         | is absolutely necessary.
         | 
         | Any site you visit could be compromised, but since the only
         | 100% safe course of action is to completely disconnect from the
         | web, blocking the most obvious vectors entirely seems
         | appropriate. Of course, not only are ad networks vectors for
         | malware, they don't even serve a useful purpose to you that
         | might justify the risk.
        
           | Spooky23 wrote:
           | Google is better than some, but is vulnerable to certain
           | types of malicious use. Locksmith scams aren't a solved
           | problem, AKAIK.
        
         | annoyingnoob wrote:
         | I've instructed all of my users to never, ever, click on a
         | Google ad when they've searched for something. Its been a
         | couple of years now since someone has shown be a screen with a
         | tech support scam on it.
         | 
         | I had one user that was hitting tech support scams monthly. He
         | would go to Google, search for Amazon, then click the first
         | link on the page (which always had the little Ad word next to
         | it).
        
           | MattGaiser wrote:
           | I would argue that has more knowledge threat than a technical
           | threat though.
        
             | annoyingnoob wrote:
             | No matter, cannot trust Google ads in our organization.
        
         | Macha wrote:
         | Conceptually, yes. Big vendors in this space have teams to
         | detect malicious activity in their advertising network, but any
         | team that claims to detect 100% is merely detecting 100% of
         | what they know of.
         | 
         | Browsers have gotten better and updates have gotten much
         | faster, so less of that is drive by virus infections by
         | exploiting the browser, but there's still cases of "Pick some
         | users that you think are (a) real users and (b) naive enough"
         | and serve them a exe download that contains a virus.
        
         | colonelxc wrote:
         | This is part of the reason the Google Safe Browsing project was
         | created. At the time there were a lot of malicious sites either
         | trying to get high SEO or paying for ads. The goal was to make
         | it safe(r) to go to google and search (and click!) on things.
         | 
         | For a project that didn't directly make money (there are some
         | 'cloud' offerings now), Safe Browsing probably was a very high
         | return on investment.
        
         | prox wrote:
         | Imgur had a couple of periods were trojans were being delivered
         | through ads. The ineptitude of that place was staggering as it
         | happened multiple times from 2010-2015 at least.
         | 
         | Not sure how todays safety is in that regard.
        
         | HPsquared wrote:
         | Why risk it, I suppose.
        
           | okl wrote:
           | Who'd want to (voluntarily) look at these stupid ads anyways
           | :-/
        
             | HPsquared wrote:
             | It's not the decision of the individual user, but the
             | organization.
        
       | whalesalad wrote:
       | I shove my entire home network's DNS thru pihole, cannot imagine
       | life without it.
        
         | fron wrote:
         | Same. I even have wireguard set up on my phone so my phone's
         | internet connection is pihole-enabled wherever I am
        
           | fortuna86 wrote:
           | Is there anyway to extend this to a chomecast so Youtube ads
           | are blocked ?
        
             | cmeacham98 wrote:
             | YouTube ads cannot be blocked at the DNS level.
        
               | fortuna86 wrote:
               | Dang. Any way to do so via a chromecast ?
        
               | mazamats wrote:
               | You could pay for YouTube Premium
        
         | StillBored wrote:
         | My next firewall will have some kind of machine/port/etc
         | filtering that allows me to whitelist where say my tv/etc can
         | communicate. Even if I have to write it myself because i'm not
         | aware of anything 1/2 as user friendly as the 3rd party
         | "Windows X Firewall control" applet that works on a network
         | level. Yes my current firewall can do this, but it requires me
         | hand entering ip/port/etc combinations in a UI that is
         | terrible.
         | 
         | So, while I use an adblock list with my unbound caching DNS
         | server, it only works with devices which honor the local
         | network DNS settings, which are becoming fewer and fewer thanks
         | to the efforts of the major players to _HELP_ everyone with
         | DOH. A protocol without an easy way to MITM/filter the requests
         | even when the user wants it.
        
           | ignoramous wrote:
           | > _So, while I use an adblock list with my unbound caching
           | DNS server, it only works with devices which honor the local
           | network DNS settings..._
           | 
           | I co-develop a FOSS DNS + Firewall for Android that prevents
           | apps from doing their own DNS over HTTPS / TLS / QUIC by
           | blocking all connections to IPs that the DNS client (embed
           | within the firewall) hasn't resolved itself or the TTL of
           | whatever answer it once resolved has expired. Something
           | similar to this could and should be implemented by other
           | firewalls, too. The result of such a blanket setting is
           | devastating though, as some apps (like Telegram) refuse to do
           | plain-old DNS and hence refuse to connect at all (so, one may
           | have to selectively allowlist certain IPs / apps). This also
           | has a happy side-effect (or annoying side-effect, depending
           | on how one looks at it) of breaking apps connecting to static
           | IP endpoints (ex: Orbot connecting to Tor bridges).
        
           | zaphar wrote:
           | To be fair though, being able to MITM the DNS is kind of a
           | massive security hole. One you are abusing in a productive
           | way but one that many others abuse in very non-productive
           | ways.
        
             | gnu8 wrote:
             | I don't think that is fair at all. It is architecturally
             | appropriate for every site to run DNS resolvers and most of
             | them do outside of the residential space. This isn't a man
             | in the middle attack and selectively blocking queries
             | according to local preferences doesn't make it one.
        
               | zaphar wrote:
               | When my ISP decides to replace DNS traffic I call it a
               | MiTM. I happen to be technical enough to fix it. Many of
               | my friends are not.
        
         | annoyingnoob wrote:
         | I did too until it broke all of my wife's online shopping.
         | Happy wife, happy life.
        
           | x3n0ph3n3 wrote:
           | I recently transitioned to the phrase "happy spouse, happy
           | house." We all deserve to be happy.
        
           | trutannus wrote:
           | You're not alone. I took out my partner's online calendar by
           | mistake with a PiHole. I think I blocked _all_ her
           | productivity SaaS tools too. Found out in under 5 minutes.
        
           | metissec98 wrote:
           | With recent piholes you can now ignore specific devices! This
           | what I do for my partner.
        
             | salzig wrote:
             | Thanks for the hint.
        
           | optymizer wrote:
           | From a practical point of view, the only thing it broke was
           | Ad sponsored results on Google, so I had to teach my wife to
           | go for the normal results, or search directly on Amazon or
           | Wayfair or wherever. What broke for your wife's online
           | shopping?
        
             | annoyingnoob wrote:
             | Several sites shes uses load images from a CDN, she would
             | get to a page that should be full of pictures and those
             | pictures would be missing.
        
           | charwalker wrote:
           | My dad had an outdoorsy distribution list that shoved all
           | links through an ad domain, like straight up as if it was
           | clicked on a site. He was able to copy and paste the text
           | just fine...
        
         | urda wrote:
         | This and I combo it with restricting DNS lookups to the actual
         | LAN servers. No way to bypass the DNS at that point via the
         | firewall.
        
           | ignoramous wrote:
           | > _This and I combo it with restricting DNS lookups to the
           | actual LAN servers._
           | 
           | This won't prevent OPs concern with apps doing DNS over
           | HTTPS, would it?
           | 
           | > _No way to bypass the DNS at that point via the firewall._
           | 
           | Some apps do not even do DNS and connect to static IPv4s and
           | IPv6s straight-away. Even if IPv4 is limited, plenty IPv6 to
           | go around than an ip-table can handle.
        
         | floren wrote:
         | I already run my own DNS server; is there some way to fetch the
         | pihole DNS blacklist so I can use it myself? A brief look at
         | their github account didn't turn up anything that looked
         | obviously like "this is the blacklist repo".
        
           | rsync wrote:
           | "I already run my own DNS server ..."
           | 
           | I run my own resolver (unbound) that I point all of my
           | networks/devices to.
           | 
           | That resolver has, as its upstream, my nextdns.io account
           | address. nextdns has the pihole/ublock lists built-in.
           | 
           | So you get to run your own DNS server, you don't have to
           | implement any of the blocking yourself, and you just point
           | your upstream to the address you get when you sign up.
           | 
           | I'm quite happy with this setup ...
        
           | julianz wrote:
           | It used to be easy to do this, I used to download the list to
           | my Ubiquiti router and massage it slightly to work with
           | dnsmasq. More recent releases of pihole include regular
           | expressions as part of the list specification so you can't
           | flatten the list easily any more.
        
           | katbyte wrote:
           | I go network -> bind -> root so I get pihole blocking and my
           | local dns
        
           | kube-system wrote:
           | Pihole just includes some well known lists.. and what they've
           | included by default has changed over time.
           | 
           | I think it's currently this:
           | 
           | https://raw.githubusercontent.com/StevenBlack/hosts/master/h.
           | ..
        
           | Trellmor wrote:
           | If you are running bind you can use my python script to
           | aggregate various block lists into a zone file:
           | https://github.com/Trellmor/bind-adblock
        
         | vorticalbox wrote:
         | I found it enlightening with the amount of data an xbox sends
         | home
        
           | asdff wrote:
           | My xbox turns itself on all the time entirely randomly. Most
           | mornings its already turned on. I will be in the next room
           | and hear the startup beep go off. I don't know if its a
           | faulty switch or maybe I should put on a tinfoil hat.
        
           | A4ET8a8uTh0 wrote:
           | I think this is the biggest piece that gets overlooked by
           | many. I still remember the first time I ran pihole and saw
           | all the stuff attempted and blocked. It is one thing to know
           | all those connections are made in theory. It is so
           | radicalizing to see it first hand on your home network.
        
             | vorticalbox wrote:
             | Just check my pihole there and curry 44.7% of the requests
             | were blocked.
             | 
             | I've seen it as high as 73%.
        
           | whalesalad wrote:
           | It's enlightening when you see all the crap that all the
           | devices on your network are doing. You can take things a step
           | further and isolate IOT devices on isolated subnets, with
           | additional firewall/security rules to create a choke point
           | for all traffic.
           | 
           | Only a matter of time before applications begin to roll their
           | own encrypted forms of DNS in order to circumvent ad
           | blockers.
        
             | StillBored wrote:
             | You mean like DOH? which is quickly becoming ubiquitous.
        
               | JohnFen wrote:
               | That's why I had to start MITMing all of my HTTPS
               | connections.
        
               | zo1 wrote:
               | That's when the apps start embedding(pinning)
               | certificates and completely ignoring any additional root
               | certs you might want them to accept from the OS.
        
               | blitzar wrote:
               | I expect they mean bypass your networks DNS completely
               | and use hard coded ip's or a hard coded DNS (with some
               | way to obscure it).
               | 
               | DNS filtering and blocking is a very powerful tool great
               | for bypassing many features/pitfalls of the internet.
        
               | whalesalad wrote:
               | DOH is one way to do it. HTTPS is a secure channel.
        
           | elliekelly wrote:
           | Seeing how frequently the Xbox phoned home even when it was
           | "off" prompted me to switch the settings from "instant on" to
           | "power save" mode.
        
         | userbinator wrote:
         | DNS + MITM proxy is what I use. When I'm away from home I still
         | VPN back in and go through the proxy. Besides adblocking, it
         | also applies various page filters to make a few frequently-used
         | sites more usable.
        
       | _jal wrote:
       | On the one hand, this isn't surprising. An plain description of
       | how the ad market works demonstrates why - one way of looking at
       | it is a mechanism to run your code on random peoples' machines.
       | 
       | On the other, policing, controlling and maintaining healthy
       | markets is a primary government function. When the cops are
       | afraid to look at a market for fear it will interfere with their
       | jobs, that strikes me as a government failure reinforcing a
       | market failure rather than attempting to fix it.
        
         | SllX wrote:
         | > On the other, policing, controlling and maintaining healthy
         | markets is a primary government function.
         | 
         | The NSA and CIA are intelligence agencies, not cops. Their
         | mandate is foreign, not domestic (despite not always acting
         | like it).
        
           | jaywalk wrote:
           | CIA is foreign, NSA is foreign and domestic.
        
             | SllX wrote:
             | Ah, so it is. Thanks!
        
       | [deleted]
        
       | Animats wrote:
       | Blocking ads works better than it used to. I've had third-party
       | cookies blocked for everybody for a decade, and most ads blocked.
       | Years ago, that broke some sites. Now, it doesn't break anything
       | important. I hit the Admiral ad-blocker detector now and then,
       | and go to some competing site that doesn't use Admiral.
       | 
       | You definitely want to block Google Backdoor(tm), a/k/a Tag
       | Manager, which allows ad vendors to inject Javascript onto the
       | pages of others. This is a known attack vector.[1]
       | 
       | [1] https://blog.group-ib.com/grelosgtm
        
       | blitzar wrote:
       | Yeah kinda sounds like they are using 'ad blockers' to prevent
       | tracking of their, presumably quite large and trackable, userbase
       | rather than blocking the banners on google search.
       | 
       | Plus the fringe benefit of blocking malicious domains that may
       | execute code in browsers of course. The real headline is probably
       | - The NSA and CIA Blockers Chunks of the Internet Because the
       | Internet is So Dangerous.
        
         | twobitshifter wrote:
         | The most dangerous thing about email is that it can send you to
         | a malicious website. The troublesome thing is that you can't
         | (in general) choose who sends you emails. Ads are similar, you
         | may choose to visit a site that you trust, but you don't choose
         | the ads that are served by that site to you and these ads can
         | be malicious. The site owners that you trust may not even know
         | the ads that are being served to their visitors.
        
           | rsync wrote:
           | "The most dangerous thing about email is that it can send you
           | to a malicious website."
           | 
           | (al)pine has never done this to me.
           | 
           | 27 years and counting ...
        
           | JohnFen wrote:
           | Any reasonable email reader will allow you to turn off HTML,
           | execution of Javascript, and any resolution of outside URLs.
           | That render email pretty safe. It's how I've been doing email
           | for decades.
        
             | Qub3d wrote:
             | Yes, plaintext email is awesome! Too bad most major
             | providers hide the option (or straight-up don't have it).
             | 
             | I'll just plug https://useplaintext.email as a great
             | resource. The main recommendations are... opinionated (this
             | site is run by Drew Devault, after all), but the
             | instructions are very useful. I personally use thunderbird.
        
       | carlosdp wrote:
       | Why was the title changed to remove "because online advertising
       | is so dangerous"? That's in the title of the article.
        
       | godshatter wrote:
       | I wish companies would go back to the old-fashioned process of
       | selling advertising directly to other companies, skipping the
       | middle-men and the need to aggregate user data at all, except
       | maybe at the unique visitor level. There wouldn't be all the
       | hoopla about making sure they weren't gaming the click-through
       | system or whatever, so they wouldn't need javascript. Just an
       | image. I wouldn't have to worry about being tracked, and I
       | wouldn't have to worry about potentially dangerous javascript
       | running on my machine. The ads could be served from the same
       | machine that serves their other images, and I wouldn't feel the
       | need to go out of my way to block them.
       | 
       | I know that's incredibly naive, and simple wish fulfillment, but
       | damn the ad industry has made the web into a nightmare. I'm tired
       | of playing the game of trying to decide which domains I need to
       | temporarily allow to see the content they put out there for free
       | without being tracked across the web. I'd rather go back to the
       | "Punch the Monkey" days of online advertising.
        
         | Godel_unicode wrote:
         | How the ads are sold is entirely unrelated to the need to do
         | user tracking to defeat gaming the system. If you're paying for
         | ads on the internet you have 2 choices; live with (possibly
         | crazy amounts of) fraud or do user tracking with JavaScript.
         | 
         | Edit: or 3, use a metric for campaign success which doesn't
         | rely on knowing how many impressions your ad got
        
           | warkdarrior wrote:
           | The tracking is not just for measuring success of the
           | campaign, but also for measuring the level of service
           | provided by the ad network. Did they put your ad on 1'000'000
           | websites like they promised? Or just 100?
        
       | excalibur wrote:
       | I wonder if three-letters are maintaining a private stash of
       | patches to fix some of the vulnerabilities they're hoarding.
        
       | ericholscher wrote:
       | We've thought a lot about this issue. We have a page in our docs
       | written up about it: https://www.ethicalads.io/surveillance-
       | advertising/ -- there's definitely a small but growing movement
       | of folks building a better advertising industry. It's a long road
       | though..
        
       | yeezyseezy wrote:
       | I would love to see the tech support tickets filed at the less
       | technologically inclined agencies after network level ad blocking
       | is launched
        
       | eh9 wrote:
       | I'm so curious - what do they mean by wide scale blocking? Are
       | there any papers on this?
       | 
       | I run PiHole in a GCP container for my wife and I to WireGuard
       | into... am I running "wide scale blocking" in my network?
        
       | jl6 wrote:
       | As far as I can tell there are two classes of ad blockers: 1)
       | Those that sit outside the browser and provide a proxy that
       | blocks requests to known-bad domains or similar filtering, and 2)
       | Those that integrate with the browser and have full control over
       | every page, in order to neutralize any HTML or JS or CSS that
       | looks like an ad.
       | 
       | It seems to me that the latter type open up a vast new attack
       | surface. These addons have full access to every piece of data
       | flowing through a logged-in webpage. All your Gmail, all your
       | bank, all your Hacker News.
       | 
       | How am I supposed to believe that these addons are themselves not
       | sources of malware and vulnerability? They need to have the same
       | standard of transparency and testing and supply chain security as
       | the browser itself.
       | 
       | I'm willing to believe that Mozilla and Google and Apple will not
       | willingly introduce vulnerabilities into their browsers, but the
       | vendor of BlockUrAdsPlus or whatever? No way.
        
         | fouric wrote:
         | Yes, ad-blockers get access to All The Things (except in
         | Chrom(e/ium), where they've intentionally been neutered so
         | Google can keep serving you ads), so you should treat them as
         | any other piece of software, and get one you trust. The current
         | gold standard is uBlock Origin, which is open source[1], highly
         | performant, and whose author (gorhill) has a _stellar_
         | reputation in the community.
         | 
         | [1] https://github.com/gorhill/uBlock
        
         | cmeacham98 wrote:
         | I use uBlock Origin, which is a "Recommended" Firefox
         | extension, which means that updates are vetted by Mozilla prior
         | to release.
        
         | [deleted]
        
         | habeebtc wrote:
         | I had a colleague using an adblocker.
         | 
         | The adblocker publisher went rogue, and he started getting porn
         | popups. I don't know if they got hacked, or if that was the
         | plan all along.
        
       | wernercd wrote:
       | Don't block our ads! then get served ads... absolute classic
       | story if you've never heard it.
       | 
       | https://www.techdirt.com/articles/20160111/05574633295/forbe...
       | 
       | Professionals use ad blockers for obvious reasons.
        
       | Tommah wrote:
       | When I bought a new laptop a few years ago, the first thing I did
       | on it was install Firefox and browse Reddit. After about 20
       | minutes, an ad (I'm guessing) tried to serve me a drive-by
       | download. So yes, ad blockers are essential. If a malicious ad
       | does damage to you, you have essentially zero recourse.
        
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       (page generated 2021-09-23 23:00 UTC)