[HN Gopher] Show HN: I made a meme creator that makes around $4k...
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       Show HN: I made a meme creator that makes around $4k a month
        
       Author : par
       Score  : 374 points
       Date   : 2021-08-27 15:59 UTC (1 days ago)
        
 (HTM) web link (metameme.app)
 (TXT) w3m dump (metameme.app)
        
       | conqrr wrote:
       | Nice! What brings the revenue? Ads or do you charge?
        
         | par wrote:
         | It is subscription based model. $5/month or $35/year.
        
       | mastrsushi wrote:
       | I'd love to scoff who would pay a subscription fee for a meme
       | generator, but clearly plenty of people. Good work!
        
       | tarey wrote:
       | Great work
        
         | par wrote:
         | thank you
        
       | javiermaestro wrote:
       | From your comments, you turned from a one-time purchase to
       | subscriptions.
       | 
       | Can you share your attrition rate? Also, how many want to pay
       | per-month VS the full year (heavily discounted price)?
       | 
       | Thanks!
        
         | par wrote:
         | Yes happy to. From the app store analytics over last 30 days
         | 
         | Retention rate: 82%
         | 
         | Monthly subs: 93%
         | 
         | yearly subs: 7%
        
           | javiermaestro wrote:
           | Thanks! I just can't wrap my head around the fact that
           | someone is willing to pay $5 a month for a meme app! XD
           | 
           | Are the users active? Have you thought / analyzed if they pay
           | and forget that it's a subscription? :-?
        
             | nickthegreek wrote:
             | Same, but on the other hand memers do seem to take their
             | craft seriously. While I wouldn't want to pay monthly for
             | this app as I would use it a few times a year (I'll just
             | fire up photoshop), I guess its not too much cash for users
             | serious about creating. Apparently you can make some good
             | cash focusing on a niche user market.
        
               | par wrote:
               | Something interesting I found is that the many of the
               | 'power users' of the meme world have many different meme
               | making apps and they pay for most of them!
        
               | robocat wrote:
               | What are some of the sites that the 'power users'
               | initially seed with their memes?
               | 
               | Are there any patterns to (profiles of) the power users,
               | or customer segments you know about the power users?
               | Amateur versus professional?
               | 
               | Edit: I see you mention "a lot of my users run fairly
               | large instagram pages (50k+ followers)", so other sites
               | or segments?
        
             | meristohm wrote:
             | We've long spent resources on increasing attention and
             | popularity; might this expense be similarly justified?
             | Having a meme generator at one's fingertips seems a timely
             | way to increase standing in the online culture participated
             | in.
        
             | blondin wrote:
             | creators and influencers would be my guess.
        
             | par wrote:
             | Yes the users are quite active. The main thing people are
             | paying for are the video features and the video scraper.
             | There is some code which allows the app to pull videos from
             | youtube, instagram, facebook, twitter, reddit, etc, and I
             | think that is really the thing that separates this app from
             | other generic image editors.
        
               | paulryanrogers wrote:
               | What are the legal implications of grabbing from
               | arbitrary video and profiting off derivative works? Is it
               | fair use?
               | 
               | Have you had to moderate to avoid illegal images from
               | getting into the system?
        
               | erhk wrote:
               | Remove this post before google does to you what it did to
               | groovy
        
               | [deleted]
        
               | vletal wrote:
               | From YouTube? I thought that such app would get rejected
               | from App Store...
        
               | pessimizer wrote:
               | I don't know about the app store, but a screenshot with a
               | satirical comment superimposed is easy fair use.
        
               | croes wrote:
               | Not all countries have something like fair use. Could be
               | a problem in the EU.
        
               | lrem wrote:
               | Only if the comment is about the screenshot itself
               | though. https://youtu.be/1Jwo5qc78QU has some sad
               | explanation.
        
               | vletal wrote:
               | I was thinking along the lines of not being OK to scrape
               | YouTube rather then breaking copyright or intellectual
               | property.
        
               | lrem wrote:
               | Oh sure, YouTube forbids that. Once there's enough
               | traffic to care, it'll get cut off. But YouTube is
               | somewhat unlikely to try to sue one's socks off for
               | breaking the ToS. Copyright owners though...
        
       | damsta wrote:
       | Nice work!
        
       | freediver18 wrote:
       | congrats, I was looking for something like this, but tried 5
       | different apps and gave up. there's a bunch of these apps. how do
       | you stand out?
        
       | nickthegreek wrote:
       | I loathe apps that want a subscription for such a trivial
       | concept. Why did you choose this route over ad support or one
       | time payment?
        
         | na85 wrote:
         | I find ads to be disgusting, and I loathe apps that are ad
         | supported. I'm glad the author chose the subscription route.
        
         | par wrote:
         | I don't get enough volume for ad support to be meaningful, and
         | i didnt want to ruin the experience with ads. Before
         | subscriptions, for a long time it was a one time purchase only.
         | Then some VC's suggested i experiment with subscriptions, and I
         | was very hesitant and semi grossed out. But I decided to give
         | it a try, and I was seriously amazed that my conversion was
         | barely impacted, and the same people buying one time purchases
         | were also willing to purchase subscriptions. From there I did
         | price experimentation, and was even more surprised to see the
         | results there.
        
           | chippy wrote:
           | how did you do the experimentations? some kind of AB testing?
        
             | par wrote:
             | I'm embarrassed to say that I never used any formal a/b
             | testing tools. I just fully converted to subscriptions, and
             | ran it for a few weeks, and compared it to the previous few
             | weeks (which were one time purchase.)
        
               | inetknght wrote:
               | You don't need A/B testing tools. Most people don't like
               | being tested on. Trust your gut, listen to your users,
               | and just beware of vocal minorities. It seems like you're
               | doing well already.
        
               | robocat wrote:
               | > embarrassed
               | 
               | That's a shame because it seems like you did the smart
               | and effective solution without wasting your time. A/B
               | testing isn't needed if the signal is clear enough
               | (!parachute testing!), and it is hard to get enough
               | samples for a weak signal. Good on you.
        
           | asddubs wrote:
           | I'm surprised as well. I respect the hustle, but I honestly
           | don't understand why anyone would debase themselves by paying
           | $5 a month to make memes
        
             | code_duck wrote:
             | Anyone's perception is $5 is affected by their economic
             | class. Globally, there are a significant number of people
             | who would view $5 the same way others view .50.
             | 
             | For me, .15 a day is negligible. I can easily imagine
             | someone who creates memes for social media choosing to pay
             | that, especially if they feel there is value in supporting
             | the creator. Memes aren't frivolity any more than other
             | content - they're one of the most popular forms of
             | communication on the internet.
        
             | liquidise wrote:
             | If you think someone's paying customers are "debasing
             | themselves", it probably says more about you not being the
             | target market than a negative critique of the customers
             | themselves.
        
               | oiegha wrote:
               | I disagree. Many users are simply whales or people with
               | compulsive disorders. Not everyone genuinely "enjoys" the
               | model more so than being stuck to it.
               | 
               | Not saying there aren't people who truly like it. There
               | are. But not everyone who uses it does.
        
               | gitgud wrote:
               | The app provides a service, that some users find valuable
               | enough to pay $5 a month to use.
               | 
               | It's really that simple...
        
               | robocat wrote:
               | > Many users are simply whales or people with compulsive
               | disorders.
               | 
               | Your comment might apply to addictive games, but you are
               | being extremely dismissive towards a creative app that
               | isn't designed to be a slot machine. Who are you to tell
               | others how to spend their time or money?
        
             | par wrote:
             | a lot of my users run fairly large instagram pages (50k+
             | followers), so for them it's quite worth it I think.
        
               | bostik wrote:
               | Ok, that's actually quite an interesting - and remarkably
               | specific - customer segment.
               | 
               | If your core customer base pulls in 4 or 5 figures a
               | month from their own hustle, they might be willing to pay
               | up to $15/month for features tailor-made for their needs.
        
             | stronglikedan wrote:
             | I don't know either, but I imagine it's the same reason
             | they debase themselves by valuing the fake internet points
             | the memes earn them.
        
               | zem wrote:
               | what would you consider "real" internet points?
        
               | wila wrote:
               | hacker news karma points (ducks)
        
               | msrenee wrote:
               | Wait, what's the conversion rate of HN karma to ducks? I
               | haven't received any ducks at this point. When should I
               | start to expect them? I'm fond of mallards and mandarins.
               | Do I get a choice?
        
               | wy35 wrote:
               | A successful meme page with thousands of followers can
               | generate substantial income. "Fake internet points"
               | sometimes correlates directly with real cash.
        
             | Freeboots wrote:
             | A lot of big ig pages or whatever make decent money, even
             | 'theme' pages that dont revolve around an 'influencer'
             | personality. This would be a pretty minor business expense
             | if its even a little bit useful.
        
         | tyingq wrote:
         | Hard to argue when it's making non-trivial revenue. I was
         | surprised people would pay a subscription for a meme tool too,
         | but...
        
           | par wrote:
           | but here we are :)
        
         | exdsq wrote:
         | Clearly it's not trivial enough such that hundreds/thousands of
         | people are willing to pay for it!
        
         | inetknght wrote:
         | > _I loathe apps that want a subscription for such a trivial
         | concept. Why did you choose this route over ad support or one
         | time payment?_
         | 
         | Not OP but to counterpoint: I loathe apps that want to be
         | supported by ads. Give me a one-time payment or a subscription.
         | Let me choose if your service if worth paying for. If it's not
         | worth paying for then it's also not worth ads. I'll use
         | adblockers and use your service without ads anyway or else not
         | use it at all.
        
           | ryandrake wrote:
           | As a user, my order of preference is:
           | 
           | 1. Non-personalized (non-intrusive) ads
           | 
           | 2. One time payment
           | 
           | 3. Yearly subscription
           | 
           | 4. Ads that mine Bitcoin or otherwise make use of my compute
           | resources
           | 
           | 5. Monthly subscription
           | 
           | 6. Personalized, intrusive ads
           | 
           | I will go out of my way to actively avoid 4-6. For 3 it would
           | hav to be DAMN good software.
        
             | orangea wrote:
             | I know it is a popular opinion, but I never understood
             | it... why would you rather have non-personalized ads than
             | personalized ads?
        
               | ryandrake wrote:
               | Because I know personal ads were made possible by
               | obtaining private information about me, whereas non-
               | personalized ads likely weren't. I'm not going to
               | interact with either of them so I prefer the ones without
               | privacy cost.
        
               | handrous wrote:
               | They're creepy as fuck. Same reason someone might not
               | like being followed around everywhere, even if the person
               | following them just writes down stuff about them but
               | never does anything else. Spying ads are like that, but
               | worse: it's like that person also occasionally runs in
               | front of you to slap an ad-bearing sticker on some
               | surface you're about to encounter, based on stuff they've
               | written down.
               | 
               | Spyvertising is that, but at an industrial scale. If
               | one's creepy and ought to warrant intervention by law
               | enforcement, the other's much, much worse.
        
               | chucksta wrote:
               | I don't trust whatever company is holding their
               | informational profile of me to hold it securely. Or what
               | the extent of the information they've gathered can
               | indicate, no one is going to stop at "just enough"
        
               | orangea wrote:
               | Honest question, why do you care if it isn't secure? What
               | would be the downside of one's internet activity being
               | public?
        
               | inetknght wrote:
               | > _What would be the downside of one 's internet activity
               | being public?_
               | 
               | Are you for real?
               | 
               | Want to know what your employer has you working on? Let's
               | see what searches you've done.
               | 
               | Want to know what your employees are doing? Let's see
               | what things they're buying.
               | 
               | Fuck that obnoxious bullshit.
        
               | orangea wrote:
               | Yes I am for real and I genuinely don't see why either of
               | those things are bad.
        
               | inetknght wrote:
               | Well your employer probably doesn't want you to leak work
               | to competitors.
               | 
               | You probably don't want your employer to know that you
               | have cancer, are hiding a fling, and could soon have
               | family problems requiring you to take a leave of absence.
        
               | orangea wrote:
               | Personally I'm not convinced by those arguments, because
               | 
               | - I think it should be my right to share the details of
               | my work with anyone.
               | 
               | - It's already illegal to discriminate against people
               | because they have cancer, and I don't think that
               | imperfect enforcement of privacy on the internet is going
               | to significantly affect anyone's chances of this
               | happening to them.
               | 
               | - If someone does something and faces consequences for
               | it, I don't think that's a bad thing.
               | 
               | Honestly seeing people's responses here and elsewhere on
               | the internet is kind of a Kafkaesque experience for me
               | because everyone seems so convinced that internet privacy
               | is valuable yet no one seems to actually have thought
               | through their position (no offense to you personally). I
               | guess I can only conclude that my base values differ in
               | this area.
        
               | inetknght wrote:
               | > _I think it should be my right to share the details of
               | my work with anyone._
               | 
               | I agree! So why are you letting third parties get that
               | information without you having any ability to provide or
               | decline consent?
               | 
               | > _It 's already illegal to discriminate against people
               | because they have cancer, and I don't think that
               | imperfect enforcement of privacy on the internet is going
               | to significantly affect anyone's chances of this
               | happening to them._
               | 
               | You think people don't do things that are illegal?
               | 
               | > _no one seems to actually have thought through their
               | position_
               | 
               | Can you explain that better?
               | 
               | > _I guess I can only conclude that my base values differ
               | in this area._
               | 
               | I think that much is clear.
        
               | semanticsbitch wrote:
               | It's like saying, "I guess my base beliefs (or whatever
               | bullshit you said) makes me believe that you are cunt. I
               | don't know how else to say it."
               | 
               | Yeah what a shit argument and a failure to society you
               | are
        
               | esquivalience wrote:
               | - your work is not yours if done for others. It is
               | theirs. You get the paycheck in return.
               | 
               | - it is also illegal to steal from homes. Do you lock
               | your front door?
        
               | pacifika wrote:
               | When you search for information on a medical issue for a
               | friend and your life insurance premiums go up.
               | 
               | That's hypothetical but big publishers already make
               | financial calculations about your profile based on your
               | page visits. So the rest is extrapolation.
               | 
               | We have no control over the correctness of information
               | and no way to correct it.
        
               | kaybe wrote:
               | I am deeply annoyed by ads with bad context fit. When I
               | read about something I don't want my attention to be
               | hijacked to other topics.
               | 
               | E.g. when I look at code I don't want ads for photography
               | equipment, but ads for coding courses or books may be
               | juuust acceptable. It also has the nice benefit of not
               | needing personalization, so the sibling comments' points
               | are also included.
        
         | mishafb wrote:
         | 1. You charge what people are willing to pay, not how much your
         | product is worth.
         | 
         | 2. When it's a subscription as a customer you have more trust
         | that it will continue working. When it's a one time purchase,
         | who knows how long it will last.
        
           | xaedes wrote:
           | > When it's a subscription as a customer you have more trust
           | that it will continue working. When it's a one time purchase,
           | who knows how long it will last.
           | 
           | Funny, for me this is the total opposite: subscription
           | software may end any time and then you got nothing. One time
           | purchased software you can just continue to use. Well, I
           | guess in the games of rent-seeking, cloud-only, security and
           | updates the viability of this is fading...
        
             | WA wrote:
             | It depends on the software. Is it an isolated thing? Then
             | yes, you can continue to use it. But apps that read from
             | APIs or scrape data are one version away from not
             | functioning at all. Hence, regular updates. Hence,
             | subscriptions to justify the ongoing modifications.
        
             | cftm wrote:
             | Total tangent, I used to have the Office 365 subscription
             | but canceled it, yet I can still use word/excel - I've just
             | lost access to the cloud features which I wasn't using to
             | begin with - I would have thought they'd disable my version
             | of word/excel but when I canceled it did not happen.
        
           | robertlagrant wrote:
           | > 1. You charge what people are willing to pay, not how much
           | your product is worth.
           | 
           | What's the difference?
        
             | yupper32 wrote:
             | Probably better phrased as:
             | 
             | You charge what people are willing to pay, not how much you
             | _think_ your product is worth.
        
               | cookie_monsta wrote:
               | Or maybe:
               | 
               | Your product is worth what people are willing to pay.
        
           | FunHearing3443 wrote:
           | True, with #1 this is pedantic but it could be restated as
           | the worth of your product is what people are willing to pay.
        
         | granshaw wrote:
         | What do you think? To make more money of course, which is the
         | whole point of businesses.
        
         | bob229 wrote:
         | Are you a communist or something?!
        
         | 58x14 wrote:
         | Forgive me, but if the market responds to OP's subscription
         | model (and $4k/mo is not trivial), no ads is a better user
         | experience and there is less dependency on the ad network for
         | revenue.
         | 
         | It's typically much harder to acquire new users than retain
         | current users = subscription model allows you to monetize your
         | userbase over a broader period of time (let's say $5/mo * 6 mo
         | = $30) to a value that would likely be cost-prohibitive. Most
         | users would not spend $30 for this app. But they might sign up
         | for a free trial, and then the $5 subscription.
        
           | csilverman wrote:
           | That's the thing--I'd consider a limited version of a one-
           | time $5 app, and very likely pay $30--once--to remove the
           | limitations if I found the app useful. But when I see an app
           | demanding subscriptions, I wouldn't even try the free
           | version. I'd never consider anything that didn't offer a one-
           | time payment.
        
           | angryasian wrote:
           | the one time payment for a multi year support of software
           | doesn't grow businesses. We just don't see the business of
           | releasing a new version of the same software every two years
           | with some new features and minor refresh, though it still
           | done. It might support a small dev, but you need recurring
           | revenue and subscriptions and ways to increase the ARPU to
           | grow a real business.
        
             | par wrote:
             | Yes agreed. I used to have a one time purchase, but then I
             | kept improving the app, adding more complex features, and
             | the old price didn't reflect all the new work I had put in.
        
       | Etheryte wrote:
       | Since you're essentially mostly repackaging content other people
       | have created, what's your approach to copyright and royalties? Or
       | is the plan to simply hope you never get a DMCA notice or the
       | like?
        
       | RicoElectrico wrote:
       | For some time I wanted to make browser-based utils/time wasters
       | in the same vein (think Photopea but simpler, or .io games) - to
       | generate some passive income, even if it'd be $100 a month or so.
       | Has anybody succeeded in that and can share what was key to
       | achieve income? I mean, most savvy people have ad blockers these
       | days.
        
         | par wrote:
         | Personally I think app would be the way to go, and charge some
         | in app fee or subscription. I don't think anyone would pay for
         | browser apps, and you would require massive volume to be ad
         | supported.
        
           | RicoElectrico wrote:
           | I guess the adblock usage percentage for mobile is much lower
           | due to the hassle required :)
        
         | sosodev wrote:
         | I made a web game that has been played by around a hundred
         | thousand people so far and net a few hundred dollars. Now that
         | the idea is validated I'm releasing a huge update soon that
         | will tie in with a Patreon page and I expect it to earn some
         | decent monthly revenue.
        
         | 0xbkt wrote:
         | Have a client from Turkey who is basically running all Agar.io
         | clones today (600+ online players) in the Web. Google ranks him
         | 1st in search results (even higher than the original Agar.io
         | itself) for multiple competitive keywords, and he makes around
         | EUR3-4k every month from ads. Target audience is mostly kids,
         | who are looking for unblocked alternatives of their favorite
         | browser games at school.
         | 
         | He keeps saying SEO is everything, and won't drop the tiniest
         | hint about how he's achieving to top Google results.
        
           | afwefeawafe wrote:
           | Go here. https://ahrefs.com/backlink-checker Search for his
           | site: agario.tube (probably this) It lists backlinks. Example
           | backlink is from bostonchildrensmuseum.org
           | 
           | Go to google. Search "agario site:bostonchildrensmuseum.org"
           | 
           | Takes you here:
           | https://www.bostonchildrensmuseum.org/exhibits-
           | programs/exhi...
           | 
           | Look at the html source: <marquee style="width: 0px;
           | position: absolute"><a href="https://agarr.live/"
           | title="agario">agario</a> - <a href="https://slither-2.io/"
           | title="slitherio unblocked">slitherio unblocked</a> - <a
           | href="https://diepio-2.com/" title="diep.io
           | unblocked">diep.io unblocked</a> - <a
           | href="https://agario.tube" title="agario unblocked">agario
           | unblocked</a> - <a href="https://yohoho-io.live/"
           | title="yohoho unblocked">yohoho unblocked</a> - <a
           | href="https://yohoho.gold/" title="yohoho">yohoho</a>
           | </marquee>
           | 
           | tldr: he is hacking sites or paying someone to hack sites.
           | likely exploiting wordpress vulnerabilities to insert hidden
           | backlinks into thousands of websites.
        
       | gldev3 wrote:
       | I enjoy seeing posts like these, good for you pal. Is it hard to
       | maintain? Is this just side income?
       | 
       | :)
        
         | par wrote:
         | Thank you! It doesn't take a lot of maintenance, mostly side
         | income at this point. But I have put in a LOT of hours on it
         | over the years. I will work on it in bursts, and take a few
         | weeks and work on it 3-5 hours a day, and then not work on it
         | at all for a while. I do need to keep the image library fresh,
         | but that is pretty easy. To be honest, if I worked a bit more
         | on it, I think it could do a lot better.
        
           | giarc wrote:
           | At $4k per month, you could sell it for quite a bit of money.
           | Multiples on apps are pretty high right now.
        
           | yreg wrote:
           | Thank you for all the info you shared in this thread, it is
           | interesting.
        
       | lxe wrote:
       | Awesome work, Par! Nice to see this on HN.
        
         | [deleted]
        
         | par wrote:
         | thanks buddy :)
        
       | dburenok11 wrote:
       | This is very cool and inspiring! Would you mind sharing how you
       | implemented the object tracking feature? It seems very complex,
       | I've seen it on big apps like Snapchat or Instagram but you made
       | it all on your own. Would love to know how!
        
       | gramakri wrote:
       | I am seeing "Did Not Connect: Potential Security Issue" in
       | firefox.
       | 
       | Here's a screenshot - https://imgur.com/a/SzVS75Q
       | 
       | Same in chrome. The cert is wrong, it has the cert of
       | "search.dnsadvantage.com"
        
         | par wrote:
         | Hmm, i just installed a new SSL certificate today, but it seems
         | to be installed correctly. Can you try some kind of refresh or
         | a different browser?
         | 
         | edit: oh, please try https://metameme.app
         | 
         | edit: the cert should be sectigo https://imgur.com/a/jb91a0z
        
           | gramakri wrote:
           | Heh, seems to be something with the wifi because it works
           | fine with android+mobile network. Suspicious! Looks like a
           | misconfigured dns server in the coffee shop. Sorry for the
           | false call .
        
             | par wrote:
             | no no, it's not false! My friend on at&t has also noticed
             | some really weird dns or server configuration issues with
             | my server. It's a digital ocean cloud instance. I need to
             | get to the bottom of it.
        
       | [deleted]
        
       | wly_cdgr wrote:
       | Nice work! Living the true freedom dream, love to see it
        
       | opencl wrote:
       | The Android version seems abandoned, it hasn't been updated in
       | several years and there are several reviews complaining that paid
       | features no longer work. Are there any plans to update it?
        
         | par wrote:
         | I do personally apologize for this. The android app was built
         | by a very close friend of mine as a favor/side project back in
         | the early days, and you are correct, it has been abandoned :(
         | The plan is to just take it down. I need to contact him but
         | don't want to offend him! Let that be a lesson of going into
         | business with friends!
        
           | imnotreallynew wrote:
           | You're making a healthy revenue, any reason you don't want to
           | just contract out a few updates? I work full time but I've
           | also run a small contracting business for years, happy to do
           | it at a reasonable cost.
        
             | par wrote:
             | I have considered this, I don't see anywhere near the same
             | purchase conversion on android that I do on iOS. But that
             | could also be due to build quality. Do you have any insight
             | on how successful pay models are on android apps?
        
               | handrous wrote:
               | This is the norm on Android, and means you have to have
               | huge scale before it's worth releasing a paid or
               | subscription app on Android, which might be viable at
               | much smaller scale on iOS. It's part of why Android's
               | ecosystem has so much prominent adware. Common wisdom
               | (backed up by data) in the industry is that, generally
               | speaking, your "conversion rate" for paid or subscription
               | apps on Android will be a tiny sliver of what it is on
               | iOS, unless your app is very unusual.
               | 
               | There are a bunch of factors that probably cause this,
               | but they're all mixed up and intertwined so it's hard to
               | point at one and go "that's it, that's the reason".
               | Selection bias of the user base (think: socio-economic
               | status, and maybe even average technical know-how or
               | comfort with software); iOS users use their devices _way_
               | more than Android users, for all purposes (but, is that
               | because of the previous thing? Maybe); it could have
               | something to do with the ecosystems the two app stores
               | have cultivated, causing different levels of trust among
               | the two user bases when it comes time to spend money; it
               | could have something to do with the quality of the
               | experience of using the respective operating systems
               | themselves.
               | 
               | Probably all of those contribute _some amount_. It 's
               | hard to say, though.
        
               | [deleted]
        
               | tjbiddle wrote:
               | Mate - you're making $4k/mo. Budget some Operating
               | Expenditures! Check into "Profit First" to ensure you're
               | handling your business finances in a proper manner. A
               | healthy allocation of OpEx is 30% of your revenue at your
               | size. Start saving $1200/mo for all OpEx, and use some of
               | that to build your Android app. It'll pay dividends!
        
               | 58x14 wrote:
               | This is pretty standard - most Apple ecosystem users tend
               | to be somewhere between 2-3x more measurably valuable,
               | whether App store v Play store revenue [1] or as audience
               | segments in advertising _.
               | 
               | You may consider a relationship with another developer
               | where they maintain the Android distro in exchange for
               | some significant percentage of revenue.
               | 
               | 1 - https://sensortower.com/blog/app-revenue-and-
               | downloads-1h-20... _ - source needed, but speaking from
               | experience at scale
        
           | ALittleLight wrote:
           | Curious if you've thought about getting anyone else to take a
           | look at the Android side of things. Seems a shame to just let
           | a working project fizzle for Android.
           | 
           | Do you have a repo or something for the Android app that
           | curious people could look at?
        
       | [deleted]
        
       | [deleted]
        
       | cushychicken wrote:
       | Man, that's really cool.
       | 
       | I love memes. I've always wanted to do some kind of a browser
       | based meme maker I could either monetize with ads or a nominal
       | ($10/yr) payment to remove ads.
        
         | par wrote:
         | I think Kapwing has dominated the browser market as of
         | recently, but before that imgflip was always my go to.
        
       | HumblyTossed wrote:
       | Slightly OT: Other than mobile apps and web sites what are some
       | other ways for devs to make beer money?
        
         | jslpc wrote:
         | Piggybacking off of this to come back to it later. I'm also
         | looking for some side project to start that'll encourage me to
         | learn more about programming while I'm still in school for CS.
         | 
         | I've launched some hobby projects online in the past but none
         | of which are monetized in any way, and almost all of them ended
         | up costing money to run or still continue to do so. I'd love to
         | build something for practice (to start out), with the intent of
         | it eventually being good enough of a service for others to use
         | too. I'm just blank on ideas at the moment.
        
         | samename wrote:
         | $4k/month is beer money? I must be doing something wrong
        
           | njsubedi wrote:
           | Depends on where you live. In some cities in Europe, after
           | paying taxes and living expenses you might have money left
           | only for a couple of beers a day. In the developing parts of
           | the world, $4k a month is 10x the average developer's salary.
           | But if that's a passive income I don't see a need to live in
           | an expensive city so your comment makes sense.
        
           | Sebb767 wrote:
           | That's about 10 Mass (Oktoberfest beers) per day. Sounds
           | reasonable.
        
           | HumblyTossed wrote:
           | No. I did not mean at all to imply that.
        
       | atum47 wrote:
       | Memes are a good source of income now a days, just look at Elon
       | Musk.
       | 
       | Jokes apart, great to see a fun project like this giving profit.
       | Well done.
        
         | par wrote:
         | thanks! memes can pay off apparently :)
        
       | appguy wrote:
       | Did you change the original paid app to the free/subscription
       | model? How did the original users who paid for the app react to
       | this? Considering to change one of my apps to a subscription
       | model, but unsure if this is the best approach.
        
         | csilverman wrote:
         | When apps I use switch to subscriptions, I stop using them and
         | switch to ones that don't. When I'm considering an app and I
         | see that they're demanding regular payments, that app is out of
         | consideration. (I've also convinced my friends and employer to
         | avoid subware as well; people often back away from it once they
         | do the math and realize how expensive it really is.)
         | 
         | I have no problem paying $50--or even $100--for good software,
         | once. Thousands of dollars over the course of years is simply
         | not reasonable.
        
       | zfxfr wrote:
       | It looks like the Android version is not accessible or the link
       | contains a mistake. Or you removed it from Google play store ? If
       | so why ?
        
         | par wrote:
         | seems like it was just taken down by my friend... the android
         | version is woefully out of date. Sorry about that. I am
         | removing the links now.
        
       | calltrak wrote:
       | looks good. Would be nice to see a feature to share your image on
       | our image sharing site https://picc.io
        
       | laangregor wrote:
       | Well Done! Really appreciate you sharing your experience.
        
       | santa_boy wrote:
       | Where do most of your customers come from? Any typical profiles?
       | 
       | Quite impressive that you could do this with a meme creator!
        
         | par wrote:
         | Thank you! The early users came from me buying instagram ads,
         | and recent users are primarily from App Store ads. Amazingly
         | there is some organic traffic as well. I spent a lot of time
         | trying to improve my app store ranking, and that makes a HUGE
         | difference for getting new customers. If you can rank in the
         | top 3 for a couple of important keywords, you can do really
         | well.
        
       | joenr wrote:
       | What did you do to reach so many users? How did you grow it?
        
         | par wrote:
         | I have been building the app for many years now. In the
         | beginning I spent money mostly on instagram and facebook ads. I
         | had pretty decent results on this, and could get installs for
         | around 20-30 cents. However, those users also trashed my app in
         | comments and didn't convert to paying users. Later I moved to
         | App Store ads, it costs a bit more for the downloads, but the
         | users convert much better. I am starting to think of going back
         | and giving IG ads a shot though.
         | 
         | Edit: forgot to mention, I also spent quite a bit of time
         | improving app store ranking, which contributes significantly to
         | getting more downloads and customers.
        
           | tommymachine wrote:
           | what did you use to do the ASO?
        
             | par wrote:
             | I used the free version of App Annie, and did a bunch of
             | experimentation on the title, subtitle and keywords that I
             | entered into the app store.
        
       | kebsup wrote:
       | Good job! I've created gif meme creator and so far I've only
       | received one 5 USD donation. :D https://gifmemes.io
        
         | bcherny wrote:
         | This is neat! Is it open source? Or, do you have a write up
         | about the algorithm somewhere?
        
           | kebsup wrote:
           | You can download my bachelor's thesis here:
           | https://dspace.cvut.cz/handle/10467/92780 (it's the "plny
           | text" link)
        
         | tomrod wrote:
         | https://gfycat.com/WellwornHalfHake
        
         | rPlayer6554 wrote:
         | Wow that is amazing...how can I donate? I've wanted an easy way
         | to make animated memes for a while...
        
         | aazaa wrote:
         | > The total cost of this tool is: 60$ (yearly, domain) +
         | 60$(yearly, hosting) + more than 150 hours of programming
         | (which would be about 4000$ from where I live). Revenue is non-
         | existent. I've decided to leave the site ad-free because ads
         | suck but now it's only eating money so please donate. My
         | current plan on getting a payout is getting Elon Musk to use it
         | and hoping he will buy me a Tesla.
         | 
         | That is a seriously good result for 150 hours give or take. I
         | wonder if Elon peruses HN...
        
         | cookingrobot wrote:
         | Looks neat. FYI the templates search isn't working.
         | 
         | I'd love to browse for more examples.
        
         | steelbrain wrote:
         | I went to your website and pressed space. It broke :P
         | 
         | > An unexpected error has occurred.
        
           | jaeh wrote:
           | this.props.player.decodedFrames is undefined
           | 
           | guess they play/pause functionality does not check if there
           | is something to play/pause.
           | 
           | @steelbrain: should be quite easy to fix.
        
         | drevil-v2 wrote:
         | That looks amazing. Did you have fun building it? What's your
         | tech stack?
        
         | Mossly wrote:
         | Would you be open to adding .webm or perhaps even .mp4 support
         | with a filesize limit? In my opinion .gif has rapidly become a
         | legacy format.
        
           | egfx wrote:
           | Your opinion is misconstrued.
        
             | bluecatswim wrote:
             | How? Of course asking OP to add features for a site he
             | offers for free is wrong, but I don't think he's wrong
             | about gif. As far as I know all the "gif" sharing sites
             | like giphy and stickers in chat apps like discord, etc
             | actually use webms/webps.
        
               | Mossly wrote:
               | Twitter for instance automatically converts gif to h264.
               | 
               | However there is a point to be made that iOS only grants
               | VP9 decoding to Youtube, certain colourspaces fail to
               | decode on Android etc. ergo gif is a safe default.
        
           | kebsup wrote:
           | I've tried pretty hard to get it to work with ffmpeg and
           | mediaRecorder, but both of these options are quite limited at
           | the moment and the results just weren't good enough. Other
           | option would be to go server-side which I don't want to do.
        
             | Mossly wrote:
             | I was unaware the rendering could and was being done
             | client-side! Given the limitations I can see why gif would
             | indeed be suitable format. You've tooled a compelling
             | amount of functionality into something very lightweight and
             | convenient, and that's a more than acceptable tradeoff.
        
         | maximum_stress wrote:
         | You're also missing an obvious donation link. Might want to
         | link to Patreon, Paypal, a *coin address. Something.
        
         | didibus wrote:
         | Well, you offer it for free, but also you don't target mobile?
         | Maybe that's the difference?
        
         | zem wrote:
         | that's seriously impressive!
        
         | lpa22 wrote:
         | This is incredible work
        
         | mimifriends wrote:
         | Neat. I have a real business problem to solve using very
         | similar techniques if you are interested to discuss. Not memes
         | specifically, but with the image and text mix.
        
         | catears wrote:
         | That tool is great! Sent you some teslas (or coffe) and
         | commemorating it with this silly meme I made:
         | https://gfycat.com/DampDesertedAfricanhornbill
        
         | CiPHPerCoder wrote:
         | How do we pay for this?
        
           | kebsup wrote:
           | A donate button shows up after you export a gif.
        
             | ezconnect wrote:
             | You should have a donate button on the front page.
        
         | jwithington wrote:
         | template search isn't working. did you exceed your search api's
         | limit lol
        
           | kebsup wrote:
           | yep, I needed to upgrade firebase.
        
             | par wrote:
             | get on the blaze plan :D
        
         | im3w1l wrote:
         | It looks nice, but some people might be instantly turned off by
         | the new meme dialog.
         | 
         | I was pretty tired so I didn't read everything that carefully,
         | and just pressed the "upload gif" button expecting file picker,
         | but instead I got an error message that the upload failed. I
         | actually thought your webpage was broken.
         | 
         | Only when I when back and read everything carefully did I
         | realize what had happened. Two and a half suggestions: In my
         | mind upload means its transferred from my device, so consider
         | changing the text to "fetch" or something. Handle empty url as
         | a special case. Like maybe just highlight the url box in a red
         | border or something. And finally the half suggestion: measure
         | whether uploading (my guess, but idk) or fetching is the more
         | common usecase, and emphasize that one visually.
        
         | khazhoux wrote:
         | How do I donate? I'll double your year-to-date earn!
        
           | kebsup wrote:
           | The donate button shows up only after gif export. It did not
           | want to clutter the ui.
        
             | behnamoh wrote:
             | You're one good conscientious developer.
        
         | atum47 wrote:
         | this looks super cool. I'm working (from time to time) in a web
         | flash app, that could be used to this kind of meme creation.
         | 
         | How do you do the tracking? Is it blob tracking or do you use
         | something more sofisticated?
         | 
         | this is how my web flash app is coming along:
         | https://www.youtube.com/playlist?list=PL3pnEx5_eGm9BbCp2ZTj6...
        
           | atum47 wrote:
           | I'm also interested in the GIF export. Right now I'm only
           | exporting videos using canvas record stream, but I'm thinking
           | about using ffmpeg.js to support different formats including
           | animated gifs
        
             | kebsup wrote:
             | I've tried using ffmpeg but the browser support just isn't
             | very good yet, so I'm using
             | https://github.com/deanm/omggif.
        
           | kebsup wrote:
           | The tracking is basically a greedy search of the least sum of
           | square differences of pixels in anchor, so even simpler than
           | that.
        
         | par wrote:
         | Uhhh, WOW! This is actually really well done. I love the labels
         | anchored to the objects in the image. That is so crucial. And
         | the frame editor, the label position editor, I mean this is
         | seriously well done. I think it might be a bit too powerful for
         | average users though.
        
           | kebsup wrote:
           | It was my bachelor's thesis project, so I just kept adding
           | features. There is a simplified version on mobile, in which
           | you just choose a template and change texts.
        
         | bernardv wrote:
         | Great job, especially the UI, which is clean and simple. I like
         | the Tools section of your thesis - not being up-to-speed on web
         | dev, I understood the which? and why? of your tech stack in
         | under 5 minutes.
        
       | retox wrote:
       | spam
        
       | DantesKite wrote:
       | Way to go man.
        
         | par wrote:
         | thank you!
        
       | yawaworht1978 wrote:
       | Good job, may I ask , what was your marketing strategy? Did you
       | engage a lead generation company, SEO? How did you gain
       | visibility in the virtual shops? Used social media for promotion?
       | Pricing structure?
       | 
       | If those questions are too profound, feel free to not address
       | them, but either way, this is impressive for a solo Indy dev.
       | 
       | And what is the tech stack? Do you listen to users feature
       | requests and bug reports?
       | 
       | I have a project in mind myself and all the above questions I
       | wouldn't know how to handle.
        
         | user5994461 wrote:
         | Definitely SEO and low content spam.
         | 
         | Look at the tabs on the website, a page to Win $100, a blog
         | that's low content meme spam written by third party authors.
         | https://metameme.app/blog/
         | 
         | Ideally he should be cross posting these across reddit, insta,
         | tiktok and whatever people use these days to drive traffic.
        
         | par wrote:
         | I have not engaged in any outside marketing consultancy, lead
         | gen or SEO. I have done some stuff myself, written blog posts
         | and tried my hand at basic marketing tasks, but honestly i
         | don't have much time for it. For gaining visibility, i mostly
         | rely on app store optimization or paid ads.
         | 
         | Tech stack is swift, and python on the backend. I do listen to
         | user requests and bugs, in fact I get tons of great feedback
         | from my users with how quickly i respond to their issues,
         | usually resolving issues within an hour, all on my own. It
         | takes up a decent chunk of time, but I do care a lot about the
         | customers, so that makes it worth it.
        
         | mritchie712 wrote:
         | Working on something for hackers who hate marketing: wax.run
         | 
         | Basically outsourced growth
        
           | thenberlin wrote:
           | As a hacker who hates marketing: What is this exactly?
        
             | mritchie712 wrote:
             | Wax helps you systematically find and implement strategies
             | that grow your company. The system is based on the book
             | Traction[0] by Gabriel Weinberg (founder & CEO of
             | DuckDuckGo) and Justin Mares (founder of Kettle & Fire and
             | Perfect Keto). Wax guides you thru process of testing
             | growth channels to find what works for your company. We
             | also offer a "done for you service" where a contractor will
             | execute the the strategies for you.
             | 
             | 0 - https://www.amazon.com/Traction-Startup-Achieve-
             | Explosive-Cu...
        
               | fzil wrote:
               | So I signed up on your website, and the confirmation
               | email it sent me doesn't work. The link goes to
               | localhost:8080.
        
               | mritchie712 wrote:
               | fixed! please try again.
        
               | phalangion wrote:
               | Well, they did say it was for hackers.
        
               | smnplk wrote:
               | yep, you need to gain access to his LAN first
        
               | mritchie712 wrote:
               | fixed! please try again.
        
           | PinkPigeon wrote:
           | Tried signing up, but (presumably) your configuration is
           | pointing the signup link in the email at your local Dev
           | environment...
           | 
           | I tried replacing localhost with wax.run, but it didn't do
           | anything.
           | 
           | Lastly, considering you are all about marketing and growth,
           | you'll need a landing page that demonstrates this. As in,
           | your landing page needs to be better than most landing pages.
           | While I'm all about minimalism, I found it quite jarring to
           | just land on a page with a half moon on it, which doesn't
           | really do anything.
           | 
           | Some words about who you are would go a long way. There is a
           | "team" link in the navigation and that also doesn't go
           | anywhere (without a login presumably)
           | 
           | Just some pointers. Pm me when we can sign up, because if you
           | are the people who solve marketing for me, that would easily
           | be the biggest revolution in my entrepreneurial journey. I
           | hate marketing so much.
        
             | mritchie712 wrote:
             | Thanks for the feedback! I clearly made this comment
             | prematurely, but the interest pushed to get a reasonable
             | landing page in place and implement the login in
             | production. Let me know what you think of the extended
             | pitch (click "what is this"): https://www.wax.run/
             | 
             | Can you send me a note mike@wax.run ? Would like to stay in
             | touch as we get closer to launching.
        
       | Lapsa wrote:
       | Meaning of word meme got raped.
        
       | lurn_mor wrote:
       | Whom do you license the Original Content from? Or do you steal it
       | without recompensation?
        
         | Uberphallus wrote:
         | Parody/satire is generally fair use.
        
           | trolololooo wrote:
           | I wonder if that protects the person who makes the parody,
           | rather than the app developer who make $4K a month. Lawyers
           | will not typically go after targets that don't have money for
           | payouts.
        
           | hnick wrote:
           | Only if you are parodying the content used.
           | 
           | If you use copyrighted content to parody something else, you
           | aren't protected. Penny Arcade had to pull a comic back in
           | the day when they misunderstood this.
        
         | langitbiru wrote:
         | I mean Elon Musk steals memes all the time.
         | 
         | https://www.nytimes.com/2021/05/07/style/elon-musk-memes.htm...
         | 
         | Technically speaking, building a meme platform that takes
         | recompensation into account is an interesting problem.
         | 
         | https://twitter.com/balajis/status/1370373708506750977?lang=...
        
         | par wrote:
         | I've always been concerned about this, but there are so many
         | meme creation tools out there that don't seem to be impacted by
         | this problem.
        
           | giarc wrote:
           | I'd say just be ready to take down an image if someone
           | approaches you and you should be fine.
        
         | holoduke wrote:
         | You cannot be a business without being a bit of a pirate in the
         | beginning.
        
       | _ink_ wrote:
       | I am really envious of people living in countries that have fair
       | use. In the EU somebody would sue you because of copyright
       | infringement.
        
         | deadbunny wrote:
         | Nope.
         | 
         | https://www.bbc.co.uk/news/technology-47708144
        
           | luckylion wrote:
           | That's about platforms where memes are posted to though, not
           | a meme generator that creates templates (i.e. other people's
           | pictures etc) for you to post and takes money specifically
           | for providing that service.
        
         | par wrote:
         | I've always worried about copyright infringement as well.
        
       | thaumasiotes wrote:
       | I love the promotional messaging. :D
       | 
       | "Your Instagram page will gain tons of followers. You will be
       | famous on Twitter."
        
         | par wrote:
         | thanks, writing copy is not my strong suit, and this was after
         | many iterations.
        
           | pixiemaster wrote:
           | actually it's quite to the point, no fuss, clear value
           | proposition.
        
             | smhenderson wrote:
             | And it comes across as just whimsically sarcastic enough to
             | fit in with the overall subject really well.
             | 
             | If that wasn't intentional, even better!
        
           | gitgud wrote:
           | I was expecting to see cringy meme jargon trying to sell the
           | tool. But your copy is very pleasant and funny, good job!
        
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