[HN Gopher] Can AI help design our logo?
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       Can AI help design our logo?
        
       Author : yboris
       Score  : 13 points
       Date   : 2021-08-18 20:56 UTC (2 hours ago)
        
 (HTM) web link (www.labelf.ai)
 (TXT) w3m dump (www.labelf.ai)
        
       | fhood wrote:
       | I am really struggling with whether or not this is satire.
        
       | arglebarglegar wrote:
       | ok now compare these to hiring a professional designer
        
       | qweqwweqwe-90i wrote:
       | Based on what I saw, looks like the answer to the question is
       | "no".
        
         | MrsPeaches wrote:
         | See also:
         | https://en.wikipedia.org/wiki/Betteridge%27s_law_of_headline...
        
         | davidivadavid wrote:
         | Yeah, none of these logos, human- or AI-made look usable
         | (unless you don't care about logos, in which case why even
         | bother).
        
       | lethologica wrote:
       | Some of the AI generated ones just need a little bit of a tweak
       | and I think they'd look a lot better than the human generated
       | ones. It seems like the AI ones would be a good jumping off point
       | to give humans to go off of rather than a badly drawn sketch as a
       | starting point.
        
       | sigmonsays wrote:
       | given what AI does today, why in the world would you want a
       | regurgitated mashup of all previous logos?
       | 
       | How is that original or memorable?
        
       | kazinator wrote:
       | The answer is, no. _That_ AI cannot help design your logo.
       | 
       | It's putting out sophisticated, detailed images that portray an
       | object in three dimensions, in abstract brushed styles.
       | 
       | You absolutely do not want such a thing as a logo. Maybe it can
       | help with brainstorming.
       | 
       | Logos are mostly about geometric simplicity. A good logo is
       | defined by a few Bezier curves and other 2D vector primitives,
       | and uses only a few colors.
       | 
       | Also, in spite of the proliferation of color printing, displaying
       | and copying, in this year 2010, a logo still has to work in
       | black-and-white. That is for reasons not only having to do with
       | the persistence of black and white printing and display
       | technologies. For instance, if a logo works in black-and-white,
       | you can render it in a brushed aluminum case, using that material
       | alone.
        
       | twirlock wrote:
       | Nah, the AI ones are better, but look at the variety in the human
       | designs, how the components are direct in their abstraction
       | instead of, well a blob where none of it has real meaning.
        
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       (page generated 2021-08-18 23:01 UTC)