[HN Gopher] Helvetica Now Variable
       ___________________________________________________________________
        
       Helvetica Now Variable
        
       Author : bpierre
       Score  : 242 points
       Date   : 2021-08-17 15:45 UTC (7 hours ago)
        
 (HTM) web link (www.monotype.com)
 (TXT) w3m dump (www.monotype.com)
        
       | flixic wrote:
       | Really great font. I loved Helvetica, Helvetica Now was a great
       | extension, but was just so many files, and this is a great fix to
       | the problem. I would have liked slant to be yet another variable
       | instead of just two variations, but this is still nice.
       | 
       | And yet, I just can't imagine ever using this in actual design.
       | Licensing makes it ridiculous to recommend to almost all clients,
       | and there are great, much more affordable alternatives, Inter
       | being completely free.
        
       | seumars wrote:
       | Helvetica Now is such a departure from what makes the typeface a
       | classic that I think Monotype kept Helvetica in the name mostly
       | for marketing purposes. To me CommercialType's Neue Haas Grotesk
       | is the absolute best digitalization of Miedingers original
       | drawings.
        
         | crazygringo wrote:
         | Can you elaborate?
         | 
         | I'm comparing the two e.g. on MyFonts:
         | 
         | https://www.myfonts.com/fonts/mti/helvetica-now/
         | 
         | https://www.myfonts.com/fonts/linotype/neue-haas-grotesk/
         | 
         | Or specifically for the medium text:
         | 
         | https://www.myfonts.com/fonts/mti/helvetica-now/text-medium/
         | 
         | https://www.myfonts.com/fonts/linotype/neue-haas-grotesk/pro...
         | 
         | Aside from the fact that they're scaled slightly differently,
         | nothing whatsoever jumps out to me as noticeably different, in
         | any weight, except that Neue Haas Grotesk has descenders that
         | seem unnaturally short, but I can't tell if that might be a
         | rendering box clipping issue.
         | 
         | What makes Helvetica Now "such a departure" and the name
         | Helvetica just "marketing"? Whatever difference there is seems
         | extremely subtle to my eyes...
        
           | ardit33 wrote:
           | They are very different fonts.
           | 
           | I have used them both in apps, and they both have their
           | quirks. I excepted Helvetica Now to be slightly
           | better/modernized version of traditional helvetica, but it is
           | not. It feels different (not better).
           | 
           | Nue Hass Grotesk has its own issues. It has a very industrial
           | feel, and make it great for single line of text as a display
           | font. It fails if your text is over 2-3 lines (eg. news
           | headlines). I think Bloomberg news uses it successfully, as
           | it matches its 'industrial/business' feel, but it is not a
           | 'warm' font.
           | 
           | The lesson I learned: The perfect font doesn't exist. They
           | all have flaws.
        
       | dhosek wrote:
       | It's still disconcerting to me to see that monotype.com after the
       | Helvetica headline. Monotype and Linotype were fierce rivals
       | since their inception in the late 19th century. The cases where a
       | typeface was offered for both Monotype and Linotype hot metal
       | were rare (Times New Roman and Sabon being the most notable
       | cases). It was only in the post-digital era that we saw
       | consolidation where Agfa (at that time wholly owned by Bayer, the
       | aspirin people) bought the company1 and merged it with their
       | prepress division, Agfa Compugraphic. It was later sold to a
       | private equity firm who 7 years later bought Linotype, at that
       | time owned by German printing company Heidelberg. They've
       | continued their acquisitions since then purchasing FontShop, the
       | largest indie vendor of typefaces, ITC which was founded as a
       | platform-independent supplier of typeface designs and, most
       | recently URW, a newer entry in the type world but largely
       | influential for high-quality designs (alongside some copied
       | designs) and for the creation of Ikarus which was the first
       | outline-based type description system, predating even Metafont.2
       | 
       | 1. The late 20th century Monotype was the descendant of the
       | English spin-off of the American parent company. Lanston Monotype
       | did not survive the transition from hot metal typesetting and was
       | never the significant producer of new designs that English
       | Monotype was. Last I heard, the remains of American Monotype (aka
       | Lanston Monotype) were held by a Canadian printer, although that
       | was 20 years ago and he was not a young man so I don't know now).
       | 
       | 2. I had previously thought that Metafont was the first outline-
       | based type design system, not realizing Ikarus's priority until
       | recently.
        
         | TazeTSchnitzel wrote:
         | Ah, so I wasn't imagining it. I know little about font history,
         | but I know that Arial is a Monotype thing, and Arial is a
         | metrically-compatible Helvetica look-alike, so it seemed
         | strange that Helvetica would be under the same brand.
        
       | legrande wrote:
       | I like new spins on old classics. Always liked Hellvetica:
       | https://allbestfonts.com/hellvetica/
        
         | Sharlin wrote:
         | It would be even funnier if there were just slight keming
         | irregularities, just enough to infuriate those who care about
         | such things (oblicatory xkcd: [1])
         | 
         | [1] https://xkcd.com/1015/
        
           | arendtio wrote:
           | Just yesterday, I hat a Renault Koleos in front of me and was
           | wondering why the name looked so weird and I have the feeling
           | that the kerning is just slightly off (e.g. the first O is
           | too close to the K):
           | 
           | https://www.netcarshow.com/Renault-Koleos-2020-1600-0b.jpg
        
           | da_chicken wrote:
           | /r/keming is still the best named subreddit on the whole
           | site.
        
       | todd3834 wrote:
       | Am I crazy for expecting fonts to be free? There are so many good
       | options that I can use without paying a license fee. I can't
       | imagine liking the tiny differences in a font so much that I
       | would get myself locked into a yearly licensing fee.
        
         | jstummbillig wrote:
         | Well, no, it's realistic. I find myself going to Google Fonts
         | more and more these days, even for serious brand work. This is
         | mostly due to Google and a few other companies sponsoring the
         | making of great open fonts.
         | 
         | However, the free market situation is pretty yikes. A few
         | giants and a bunch of boutique foundries (check out
         | https://klim.co.nz/) still make it work, but the open source
         | monetisation problem that we find in software is a lot worse
         | when it comes to fonts, because there is no sustainable
         | product/service to sell _with_ your free font.
         | 
         | Maybe the age of great font making is coming to a close. After
         | what must be hundreds of thousands of great fonts (and so many
         | people still just opting for Helvetica), maybe we got all we
         | need.
        
         | Santosh83 wrote:
         | Paying for products per se is not a problem. What always
         | becomes a problem are stuff like unfair pricing, surge pricing,
         | extortionate rates and fees backed up by
         | monopoly/DRM/regulations, recurring subscriptions or ever
         | increasing rates for the same product with no meaningful
         | improvement and so on.
         | 
         | Fonts can be sold but pricing calculated per page view and
         | device just strikes me as a bit too much. Why not just sell
         | them at a flat rate? Unlike software fonts seldom change once
         | bought so what is the basis for subscription fees instead of
         | one-time sale?
        
           | krapht wrote:
           | Why are so many formerly desktop applications sold
           | individually per major version now sold as subscription
           | services delivered online through the browser?
           | 
           | The answer is the same.
        
             | LegitShady wrote:
             | greed and overreach? lack of alternatives? lock in?
        
           | rubyist5eva wrote:
           | If you don't like terms don't pay it. They wouldn't do it it
           | if it didn't make money. If the terms are not appealing use a
           | free font.
        
           | kube-system wrote:
           | The price of a Ferrari also seems unreasonable to me. I drive
           | a different car. I also use fonts other than Helvetica. I'm
           | not entitled to either of them.
        
         | rubyist5eva wrote:
         | Yes, you are crazy and perhaps even entitled to think that you
         | deserve the fruit of all font creator's labour for nothing.
        
           | netr0ute wrote:
           | Google Fonts disagrees.
        
         | StevePerkins wrote:
         | I don't know about expecting them to be FREE. But sometimes I
         | have to laugh at the licensing terms I see on some fonts.
         | 
         | I have a weird fascination with fonts. They're pleasing to look
         | at, and interesting to compare. But come on. At the end of the
         | day, pretty much 95+% of contemporary fonts are trivial little
         | tweaks to Garamond, Baskerville, Helvetica, Century, or some
         | other font that hasn't been novel for centuries.
         | 
         | What people are paying for are the most subtle of cues, to make
         | their text subconsciously distinguishable from the next
         | magazine or marketing campaign. For a few years, until the new
         | font becomes old-hat or commonplace, and needs to be revamped
         | again to keep your brand subconsciously fresh.
         | 
         | Obviously there is commercial value in this, or else people
         | wouldn't pay the amounts that they pay for fonts. But I don't
         | understand why we lionize font designers the way the we do.
        
         | switz wrote:
         | Fonts are a herculean effort and a dazzling display of
         | creativity and taste. The fee for a good font is, generally
         | speaking, nominal. Use free fonts if you want, but a good font
         | is worth paying for.
         | 
         | You are "crazy"[0] for _expecting_ them to be free. But if you
         | don 't want to use a paid font, that's totally within your
         | prerogative.
         | 
         | [0] though I prefer not to use that word, perhaps a better word
         | would be 'entitled'
        
           | bin_bash wrote:
           | I'm happy paying people for their effort and creativity. This
           | licensing agreement is not something I would personally
           | consider though:
           | 
           | > You get a total number of prepaid pageviews that can be
           | used over time. This means that you will pre-pay for a number
           | of pageviews, then you'll have to come back to order more
           | after your site has been viewed that number of times.
           | 
           | > For example, if you order 250,000 page views, when your
           | webpages using the webfonts have been viewed 250,000 times,
           | you will need to buy the webfont package again for an
           | additional number of prepaid pageviews. Pageviews are valid
           | for 4 years.
           | 
           | (Then again I mostly do tools and infra so I'm not in this
           | market anyways.)
        
             | switz wrote:
             | Oh, I'm not defending this license in particular. That's a
             | great point, apologies.
             | 
             | Most fonts I see for sale have a one-time license fee for #
             | of views/month. So if you do 500k monthly views you pay
             | ~$99 once, and 5MM views is X*4. That's pretty reasonable
             | to me, the costs are hardly prohibitive.
             | 
             | If you're looking for a fantastic variable font, I can
             | recommend Proxima Vara[0], which is the variable iteration
             | of Proxima Nova. It follows this licensing structure.
             | 
             | [0] https://proxima-vara.marksimonson.com
        
               | [deleted]
        
           | philjackson wrote:
           | > [0] though I prefer not to use that word, perhaps a better
           | word would be 'entitled'
           | 
           | Then why not use that word?
        
             | switz wrote:
             | I was quoting the OP.
        
         | hbosch wrote:
         | Fonts are software. They require design and engineering. Are
         | there free, open-source, high quality fonts? Yes, there are.
         | And some businesses choose to sell their fonts. It's _their_
         | responsibility to make sure discerning users see the
         | justification in that.
         | 
         | Just like software, there are often free alternatives that can
         | suit your fancy... but sometimes, you have to pay for what you
         | really want or need.
        
         | speedgoose wrote:
         | I wouldn't pay an expensive yearly fee for a font, but as
         | software developers like to get paid, graphic designers do as
         | well. Of course you have a lot of graphic designers who do that
         | as a hobby or don't want money and share it freely, but graphic
         | design is a bit different than open source code because the
         | creator doesn't get as much benefits from sharing the work.
        
         | antihero wrote:
         | I wonder which is the most fully featured free Helvetica clone?
        
           | mrunseen wrote:
           | Check "TeX Gyre Heros". It is featured version of Nimbus Sans
           | (aka Helvetica digitised by Bitstream) which were donated to
           | X Consortium back then.
        
           | mikedc wrote:
           | TeX Gyre Heros[0] is the most faithful (to the original
           | Helvetica masters) FOSS reproduction that I'm aware of.
           | 
           | [0] https://ctan.org/pkg/tex-gyre-heros?lang=en
        
         | mrunseen wrote:
         | Most foundries offer perpetual licenses though, only foundries
         | that offer yearly fee _that I'm aware of_ is Font Bureau and
         | Dalton Maag, compared to maybe hundreds of foundries which
         | offer non-expiring licenses. I agree there is some quirks with
         | license system though.
         | 
         | You're missing a very important point: Designing fonts always
         | cost money. The thing with Google Fonts (and/or with other free
         | fonts) is the price was paid beforehand by Google (or of
         | course, with hobbyists free time).
        
         | otterley wrote:
         | Should we reasonably expect the fruit of anyone's labor to be
         | free? It's a designer's right to voluntarily give away their
         | product, but that doesn't mean it's our right to use just
         | anyone's work for free without their permission.
        
         | com2kid wrote:
         | > Am I crazy for expecting fonts to be free? There are so many
         | good options that I can use without paying a license fee. I
         | can't imagine liking the tiny differences in a font so much
         | that I would get myself locked into a yearly licensing fee.
         | 
         | Having worked at Microsoft for years, I also got a chance to
         | work directly with Monotype on custom fonts for a project's
         | specific needs (wearable, tiny screen, specific DPI).
         | 
         | Monotype is _amazing_ to work with. And given the amount of
         | work they did, and what we got out of it, the price was
         | absurdly reasonable.
         | 
         | For your blog? Use a free font.
         | 
         | But if you _need_ a custom font, you really do need a custom
         | font, and Monotype is #1 in the industry for a good reason.
        
           | philosopher1234 wrote:
           | I never understood under what circumstances you would really
           | need a custom font. Could you say more about why that was the
           | case?
        
             | com2kid wrote:
             | Microsoft Band, curved screen, tiny DPI, and we initially
             | were using raster fonts, not true type. 4 bit alpha for
             | anti-aliasing.
             | 
             | Primary glyphs were hand hinted, with glyph of each font
             | size custom made to fit on our grid.
             | 
             | For v2 we ended up using Monotype's awesome embedded font
             | engine that let us have real true type font rendering in
             | just kilobytes of RAM with a 96mhz CPU. Insanely cool tech,
             | I believe we were the first adopters of it, we helped them
             | optimize a fair bit of the underlying engine code, and
             | fixed some bugs along the way.
             | 
             | Still a custom font file though. Both the true type and
             | raster fonts were variants of Segoe, Microsoft's main UI
             | font. We wanted it to be on brand, but also look great on
             | our screen.
             | 
             | So tl;dr that is why the MS Band 2 had really good looking
             | CJK glyphs and it is how we pulled off anti-aliased fonts
             | on a tiny LOL CPU with next to no RAM. :)
        
             | abegnoche wrote:
             | Video Games is an example, each AAAA games I worked on had
             | custom fonts (that was used in-game but also for our
             | powerpoints presentation during the making of the game).
        
             | bskap wrote:
             | Likely branding. For example, Coca-cola can write pretty
             | much whatever they want on the can and you'd still know it
             | was them because of the font.
        
             | flixic wrote:
             | Both Netflix[0] and the company I worked at designed custom
             | fonts to _save_ money. As other comment threads say, it's a
             | standard practice to license by pageviews, and it can be
             | difficult to negotiate. Alternative: just have your own
             | custom font, exclusive and unlimited license.
             | 
             | [0]: https://www.theverge.com/2018/3/21/17147170/netflix-
             | sans-cus...
        
             | Symbiote wrote:
             | A distinctive font can be very recognizable, just like a
             | logo, colour pallet and other parts of a house style.
             | 
             | I've recognized fast food places abroad with the logo text
             | translated into Arabic or Cyrillic by the font.
        
             | SahAssar wrote:
             | I'm just guessing, but based on the description (Microsoft,
             | wearable, tiny screen, specific DPI) it sounds like for the
             | Microsoft band:
             | https://en.wikipedia.org/wiki/Microsoft_Band
        
         | deltron3030 wrote:
         | People start to care when they get deeper into the graphic
         | design rabbit hole and basically express their work through
         | type and its character exclusively, like in logo design, poster
         | design etc. where type character has a big impact on the
         | individual letter level.
         | 
         | Body and sub-heading text is a bit more forgiving and less
         | detail thirsty, the focus is more on the texture of textblocks
         | rather than the individual letter or words.
         | 
         | If you have to cut up and modify individual letters, Helvetica
         | can be quite nice to work with.
        
         | SippinLean wrote:
         | Yes, the good ones require a lot of hard work by designers and
         | producers.
         | 
         | Where else can you find a sans-serif battle-tested over a
         | century that's variable, for free?
        
         | II2II wrote:
         | I expect some fonts to be free, but I do not expect all fonts
         | to be free. The former is because we have become dependent upon
         | fonts through the use of technology, and having restrictive
         | licenses upon all fonts would inhibit the use of technology.
         | The latter is because I have no desire to dictate the terms
         | that font creators use.
         | 
         | That being said, I don't have high expectations or great needs
         | of fonts since legibility is the most important criteria. Fonts
         | are tools to differentiate the structure of a document. In most
         | cases, the design of a document is less relevant.
        
       | _huayra_ wrote:
       | Can someone explain why pro fonts are so damn expensive?
       | 
       | There are a bazillion free fonts which are great for most uses,
       | but for a font like this where it's not as if the font was custom
       | calligraphy (e.g. for a video game or something) and is just a
       | "good normal font", what exactly goes on to make this font and
       | others like it worth the money?
       | 
       | I genuinely don't know if there are special features of this font
       | that are beyond what you can get from very similar free fonts or
       | if it's just some brand recognition thing.
        
       | klaussilveira wrote:
       | Helvetica just gives me warm feelings. For the other type freaks
       | lost around here: https://www.hustwit.com/helvetica/
        
         | vmladenov wrote:
         | The fact that it's nearly 70 years old and is still an
         | influential "modern" font is amazing to me. It just feels
         | right.
        
       | jressey wrote:
       | "Helvetica(r) Now Variable builds on the groundbreaking work of
       | 2019's Helvetica Now release."
       | 
       | I am so far out of touch that I cannot believe this is relevant
       | to anyone outside of designers who build their career on
       | constantly changing to the newest thing?
        
       | _greim_ wrote:
       | Dragging the "optical size" slider to a lower value, I'm
       | horrified to see that the cutoff on the lowercase 'e' is no
       | longer parallel to the direction of the text. This was always my
       | go-to way of differentiating Helvetica from look alikes. Now I
       | have to find a new technique :(
        
       | flowerlad wrote:
       | Fantastic font, now infinitely malleable! Unfortunately it is
       | expensive, and you can't just buy it and use it, you have to
       | renew the license annually.
       | https://www.myfonts.com/fonts/mti/helvetica-now-variable?tab...
       | 
       | And my use case isn't even covered: include in a web application
       | that will be downloaded and installed by customers. My current
       | choice is OpenSans https://fonts.google.com/specimen/Open+Sans
        
         | stimpson_j_cat wrote:
         | > you can't just buy it and use it, you have to renew the
         | license annually
         | 
         | The page you linked to says otherwise ("License: Pay Once"). In
         | some cases the license is annual.
         | 
         | > include in a web application that will be downloaded and
         | installed by customers
         | 
         | The page you linked to also includes this as a licensing
         | option, no? ("App: for embedding in mobile applications")
        
           | jbellis wrote:
           | I don't see "pay once" as an option anywhere on that page.
        
         | traceroute66 wrote:
         | I thought best-practice for web apps was to use system fonts ?
         | e.g. along the lines blogged here[1]
         | 
         | [1] https://booking.design/implementing-system-fonts-on-
         | booking-...
        
           | Santosh83 wrote:
           | CSSWG is trying to standardise ui-serif, ui-sans-serif, ui-
           | monospace and so on. System fonts are a good option if you
           | don't mind sacrificing brand identity for performance. But
           | fonts are not the main causes of latency and lag in most
           | sites these days. The main culprits are tons of ads, tracking
           | scripts and images.
        
           | kevincox wrote:
           | IMHO if you can convince people that you don't need "brand
           | identity" the best font is not choosing a font at all and
           | using the browsers default. (Or maybe "sans-serif" because a
           | lot of browsers have serif defaults which isn't always the
           | best).
        
         | msla wrote:
         | > And my use case isn't even covered: include in a web
         | application that will be downloaded and installed by customers.
         | My current choice is OpenSans
         | https://fonts.google.com/specimen/Open+Sans
         | 
         | My God if you didn't tee this up perfectly:
         | 
         | https://web.archive.org/web/20090422173924/http://diveintoma...
         | 
         | > FUCK THE FOUNDRIES
         | 
         | > Seriously. Fuck them. They still think they're in the
         | business of shuffling little bits of metal around. You want to
         | use a super-cool ultra-awesome totally-not-one-of-the-11-web-
         | safe-fonts? Pick an open source font and get on with your life.
         | 
         | > I know what you're going to say. I can hear it in my head
         | already. It sounds like the voice of the comic book guy from
         | The Simpsons. You're going to say, "Typography is by
         | professionals, for professionals. Free fonts are worth less
         | than you pay for them. They don't have good hinting. They don't
         | come in different weights. They don't have anything near
         | complete Unicode coverage. They don't, they don't, they
         | don't..."
         | 
         | > And you're right. You're absolutely, completely, totally,
         | 100% right. "Your Fonts" are professionally designed,
         | traditionally licensed, aggressively marketed, and bought by
         | professional designers who know a professional typeface when
         | they see it. "Our Fonts" are nothing more than toys, and I'm
         | the guy showing up at the Philadelphia Orchestra auditions with
         | a tin drum and a kazoo. "Ha ha, look at the freetard with his
         | little toy fonts, that he wants to put on his little toy web
         | page, where they can be seen by 2 billion people ha h... wait,
         | what?"
         | 
         | > Let me put it another way. Your Fonts are superior to Our
         | Fonts in every conceivable way, except one:
         | 
         | > WE CAN'T FUCKING USE THEM
        
         | vmception wrote:
         | The secret ingredient is copyright infringement
        
         | newhotelowner wrote:
         | I prefer Source Sans Pro.
         | 
         | https://fonts.google.com/specimen/Source+Sans+Pro
        
         | Noxmiles wrote:
         | How does this work? Normally I download and install TTF files
         | and install them on my computer. How are licensed fonts work?
         | Is there some kind of proprietary installation?
        
           | _greim_ wrote:
           | If you (the end user) download and install a font on your
           | machine, or buy an OS with it pre-installed, then you (the
           | end user) are paying the licensing for it.
           | 
           | If you (the website operator) link to a font from your CSS
           | file so end users' browsers will download and render text
           | with it, then you (the website operator) are paying the
           | licensing fees.
        
           | ctvo wrote:
           | If you violate their agreement, and they find it, they sue
           | you.
        
           | sodality2 wrote:
           | You probably can't use it for any commercial purpose. Locally
           | they can't really do much about it.
        
           | kube-system wrote:
           | Copyright licensing is entirely a legal construct. Some
           | people attempt to make DRM to enforce it, but it's certainly
           | not a requirement.
           | 
           | For example, if you visit my webpage, your computer will
           | download the copyrighted text from it and save it in your
           | cache.
        
         | KitDuncan wrote:
         | Look at Inter. Absolutely the best open source font I found.
         | Also variable!
        
           | N1H1L wrote:
           | Another great option and my current favorite is the Source
           | Family from Adobe. They are open source and variable, and
           | have a full family of Serif, Sans and Monospace fonts.
           | 
           | https://github.com/adobe-fonts/source-serif
           | 
           | https://github.com/adobe-fonts/source-sans
           | 
           | https://github.com/adobe-fonts/source-code-pro
        
         | da_chicken wrote:
         | > _Unfortunately it is expensive, and you can 't just buy it
         | and use it, you have to renew the license annually._
         | 
         | Not even that. If you want it for a web page you have to pay in
         | blocks of page views. In my mind that moves it from "eh" to
         | "LOL no". These are licensing terms for people who want the
         | name.
        
           | stimpson_j_cat wrote:
           | That's a standard practice for a lot of webfont vendors isn't
           | it? I know it was for Typekit/Adobe Fonts (which requires a
           | Creative Cloud subscription).
        
             | da_chicken wrote:
             | I'm sure it is standard practice. That still doesn't make
             | commercial web font licenses more reasonable for anything
             | except advertising and marketing campaigns.
        
               | cosmie wrote:
               | It's also incredibly risky for advertising and marketing
               | campaigns.
               | 
               | I had one client that started getting their product
               | catalog scraped aggressively, and the invoice for their
               | licensed font usage that month was an order of magnitude
               | higher than they expected (low six figures, vs. low five
               | figures).
               | 
               | They slapped the site behind an aggressively configured
               | enterprise WAF[1] in response to that bill specifically.
               | It made for an abrasive visitor experience, fundamentally
               | broke server logging data (due to header mangling), and
               | constantly broke third party integrations.
               | 
               | It was such a pain to service the client that I ended up
               | convincing their network security team to let me pilot
               | Cloudflare in front of the WAF (that they insisted
               | remain). Ended up using a Worker function to tidy up
               | after the janky WAF header mangling, got them to remove
               | the explicit challenge page, and just swapped out the
               | licensed font for a generic/free one for suspicious
               | activity.
               | 
               | All because of that stupid pageview based font licensing
               | model and its susceptibility to abuse.
               | 
               | [1]
               | https://en.wikipedia.org/wiki/Web_application_firewall
        
               | spockz wrote:
               | If one is going through those lengths to influence a page
               | view counter, couldn't one just report a different
               | number?
               | 
               | What did the WAF even do?
        
               | cosmie wrote:
               | In the case of the font foundry my client was licensing
               | from,
               | 
               | *> You were not allowed to self-host the font files, and
               | had to load them directly from the hosting URL provided
               | by the font foundry
               | 
               | *> There was no explicit reporting involved. Every time
               | the font resource was downloaded from their server, the
               | foundry counted that as a licensed pageview.
               | 
               | *> The foundry used cache control headers[1] on the
               | response, so that _every_ page load required contacting
               | their origin server and could be logged for billing
               | purposes.
               | 
               | *> The foundry sent an invoice, telling you what your
               | usage was. If your resource download/pageview count was
               | within your contractual limit, you're invoiced your base
               | rate. If your pageview count was above your contractual
               | rate, you pay your base rate + whatever your overage cost
               | was.
               | 
               | The WAF did a bunch of stuff, but the primary headache
               | was that they enabled challenge pages[2] for every single
               | visitor as a knee-jerk reaction, with a ridiculously low
               | validity timeframe. So every user got hit with an
               | interstitial Javascript challenge page on first pageload,
               | and if they stuck around for just a bit they'd get hit
               | with another one out of nowhere. And that "other one"
               | could easily be on a background resource load rather than
               | the primary page itself, which would just hang. And the
               | way the interstitial page loaded the final content for
               | traffic that "passed the test" obliterated referral
               | information and made it impossible to make heads or tails
               | of your traffic data.
               | 
               | The intent being that automated traffic wouldn't get past
               | the WAF and would never load the actual destination page,
               | and by extension the precious font files. But the way it
               | operated had a lot of nasty side effects that caused a
               | never-ending stream of technical problems, in addition to
               | just being a terrible user experience.
               | 
               | [1] https://developer.mozilla.org/en-
               | US/docs/Web/HTTP/Headers/Ca...
               | 
               | [2] https://www.imperva.com/blog/how-incapsula-client-
               | classifica...
        
             | oefrha wrote:
             | What even is Typekit's pricing these days? I looked into it
             | a few weeks ago and the only thing I could find was Typekit
             | comes with any Creative Cloud subscription, including
             | $10/mo ones. But surely you can't pay $10/mo to serve an
             | arbitrary amount from their webfont CDN? Did I miss
             | something? Is the pricing only available after you
             | subscribe?
        
               | lstamour wrote:
               | Since the 2018 rebranding to Adobe Fonts, there are no
               | pageview or font limits for subscribers:
               | https://helpx.adobe.com/fonts/using/plan-limits.html
               | 
               | Agency clients need their own subscription, legally:
               | https://helpx.adobe.com/fonts/using/font-
               | licensing.html#web-...
        
               | zippergz wrote:
               | I have Typekit via Creative Cloud, use web fonts on my
               | site, and have not run into any additional fees or
               | restrictions. That said, my site is pretty low-traffic,
               | so it's possible there's some issue I'd run into if I
               | used it more.
        
               | paulddraper wrote:
               | As far as I know, that is the deal.
        
           | m-p-3 wrote:
           | That's ridiculous..
        
           | [deleted]
        
           | alexwennerberg wrote:
           | Typefaces should not be copyrightable. Print ones are not, it
           | makes no sense that digital ones are.
        
             | mdip wrote:
             | > Fonts should not be copyrightable. Print fonts are not,
             | it makes no sense that digital ones are.
             | 
             | I agree with your first statement, except that I'm stuck
             | re-wording it to "I wish fonts weren't copyrightable"
             | because I can't find an argument/proper analogy that works.
             | 
             | I don't know the details around copyright law, IANAL
             | (surprise!) either, so I'm looking at this from an
             | incredibly naive legal perspective -- that almost
             | everything is copyrightable (in the United States) except
             | for facts. Since copyright law predates digital fonts, you
             | have to look at things they are most like to see what
             | applies (and find a judge to agree, but that part seems to
             | be the simple). Print fonts are not copyrightable. I'm not
             | sure _why_ they 're not copyrightable -- were they
             | explicitly excluded (i.e. there's a law on the books that
             | says "Print fonts are not copyrightable"[0]) or were they
             | found to be "like this other thing that is excluded, so
             | they are excluded, too".
             | 
             | Then, looking at what's similar about print fonts versus
             | digital ones, there's not really a whole lot other than
             | that they're "concepts" that represent letters in this
             | context. One is chiseled out of some form of metal or
             | strong material, is that size/shape permanently and though
             | there's science/research behind it, for whatever reason, it
             | didn't represent enough of a kind of work to warrant
             | protection. A font has a lot in common on the surface, but
             | underneath it's a program[1]. One could extend that to say
             | "bitmap fonts are so similar to print fonts that they
             | should be excluded" but one cannot say the same for
             | TTF/others and I'd imagine.
             | 
             | The bigger problem, though, is that exclusions to copyright
             | are basically never made any longer. This used to be more
             | common, but the entertainment industry's money/power
             | continues to extend copyright in ways that benefit them to
             | the exclusion of other industries -- particularly software
             | -- the large players have a lot of money, so a law that was
             | designed to equally protect invention/creation (really,
             | patent law was by-and-large aimed at helping individual
             | inventors protect their invention/give them a chance to
             | capitalize it against abusive larger competition) ends up
             | helping secure the existing players positions.
             | 
             | Now, I don't know if anyone _wants_ Warner Brothers to make
             | Mickey Mouse cartoons, but I suspect there 's a less heavy-
             | handed approach to protecting long-held IP while not
             | extending copyright, basically, indefinitely for
             | everything.
             | 
             | So yeah, all of that to say "No, I don't think fonts should
             | be copyrightable, either ... but I can say that for so many
             | things and there's so much wrong with Copyright these days
             | that it warrants revisiting a reset/rethink." Maybe one
             | day!
             | 
             | [0] It won't be that sentence, it'll be a page worth of
             | explaining why it doesn't fall into the various defined
             | kinds of works.
             | 
             | [1] TTF hinting is turing complete.
        
               | kens wrote:
               | To answer your specific question as to why fonts are not
               | copyrightable in the US, 37 C.F.R. SS 202.1(e) specifies
               | that a "typeface as typeface" is not copyrightable.
               | 
               | https://www.law.cornell.edu/cfr/text/37/202.1
        
             | amelius wrote:
             | From: https://glarts.org/font-and-typeface-legal-tip-sheet/
             | 
             | > In the United States, fonts are protectable under
             | copyright law. Typefaces, however, are not. ... A trademark
             | protects what a typeface is called, a copyright protects
             | how a font program is written, and a design patent protects
             | letter design--how the letters appear.
             | 
             | So if I understand this correctly, then unless they have a
             | design patent for the entire range of typefaces, you could
             | use some of the typefaces if you use a different encoding.
             | Perhaps someone with legal background can comment.
        
             | mikedc wrote:
             | In the US, "typefaces", ie. the shapes of the letters,
             | generally are not. "Fonts", ie. the programs that draw the
             | letters, are copyrighted as software, as something of a
             | workaround. For more reading on the history here
             | Typographica has a succinct overview[0].
             | 
             | [0] https://typographica.org/on-typography/copyright-
             | protection-...
        
               | tomrod wrote:
               | Point stands. These ought to not be royalty driven.
        
               | mikedc wrote:
               | I'm not sure I follow. Whether or not the typeface is
               | eligible for copyright, the pricing model and terms of
               | use are at the discretion of the font creator.
        
               | chipotle_coyote wrote:
               | "How a font is sold is up to the discretion of the font
               | creator" and "a font should not be sold on a sliding cost
               | scale" aren't mutually exclusive -- the latter's pretty
               | clearly asserting an opinion about reasonable pricing
               | models and terms of use. There are a lot of things people
               | do that they're perfectly within their rights to do that
               | someone else might strongly believe they shouldn't,
               | right?
               | 
               | Personally, I don't like the idea of selling fonts with
               | costs governed by web page impressions, either, no matter
               | how common it may be in the industry. I genuinely like
               | having what I consider to be nice typefaces for my web
               | sites, but this kind of licensing makes it incredibly
               | impractical for me to use most commercial options.
        
               | mikedc wrote:
               | Of course, but the "point" in question is whether a
               | typeface (or font) should be copyrightable.
        
               | alberth wrote:
               | Silly question, so how do type foundries prevent someone
               | from literally copying the TTF, WOFF, EOT files - and
               | then rebrand a font as their own?
               | 
               | Will the bits/bytes of a TTF be different if two people
               | produced identically the exact same shape of the letters?
               | 
               | EDIT: let me clarify a bit. The GP said that the shape of
               | the letters is not copyrighted in the US. Which implies
               | to me that if Helvetica has the exact shape of the letter
               | "s" to be like so, and if I were to manually trace the
               | exact same shape (curves, width, height of the letter,
               | etc) that I can do that and resell it (or open source it)
               | 
               | What I'm asking is, what prevents someone from skipping
               | the step all together of tracing every letter in the
               | Helvetica alphabet and instead, just digitally copies the
               | TTF font file?
               | 
               | Would the TTF font file I create from a manual tracing of
               | the Helvetica alphabet be different than if I simply
               | digitally copied the official Helvetica TTF file?
        
               | smitop wrote:
               | If you trace each letter of a font to create a new font,
               | you are creating a new font "program", even if your new
               | "program" is very similar to what you would get from just
               | copying the file. The traced font would have a different
               | colour than the copied font.
               | (https://ansuz.sooke.bc.ca/entry/23)
        
               | Santosh83 wrote:
               | Licenses are generally sold to medium sized to large
               | companies who would not risk legal action pursuing what
               | you suggest. There is money to spread around anyway.
               | Fonts and branding are nothing compared to the upkeep for
               | C-level execs.
        
               | kube-system wrote:
               | The same way any company prevents you from copying any
               | computer program and rebranding it as your own. Lawyers.
               | Vector fonts count as computer programs.
        
               | dragonwriter wrote:
               | > What I'm asking is, what prevents someone from skipping
               | the step all together of tracing every letter in the
               | Helvetica alphabet and instead, just digitally copies the
               | TTF font file?
               | 
               | What stops you from copying any copyright-protected
               | software? Technically, usually, very little (sometimes
               | DRM). But, mostly, its social/economic constraints like
               | your (or your business') particular tolerance for legal
               | exposure.
        
               | mikedc wrote:
               | Users agree to a EULA which stipulates how they can and
               | can't use the font. This contract provides the legal
               | basis on which a foundry would pursue someone for
               | suspected misuse. Here's Monotype's EULA for Helvetica
               | Now[0], Section 9 specifically addresses copies and
               | derivative works. From there, it becomes a legal matter.
               | 
               | [0] https://www.fonts.com/font/monotype/helvetica-
               | now/licenses#
        
               | alberth wrote:
               | But how can you differentiate a Helvetica created font
               | file from a font file where I manually traced every
               | Helvetica alphabet identically.
        
               | [deleted]
        
               | addaon wrote:
               | Font cloning is a thing.
               | 
               | Font tracing is usually done by printing out the
               | character to be traced at very large scale -- I've seen
               | about 12" x 12" -- and placing it directly on a large
               | digitizing tablet. A sequence of strokes / points is
               | collected for the outline of the character, and then
               | curves of somewhat reduced degree are fit to those
               | strokes / points to both reduce font data size and reduce
               | the impact of errors, inaccuracies, and quantization in
               | the data capture.
               | 
               | Even at this huge scale, and with this amount of effort,
               | the outline of your character will be very close to --
               | visually identical to! -- the starting character, but not
               | exact. As a result, the generated font program will be
               | quite different. For example, it may use a different
               | number of control points for equivalent curves.
               | 
               | Now, one can imagine automating this process differently:
               | Take a font file, digitally render each character,
               | perturb it a small amount, and resynthesize the strokes
               | to generate a new, different program for a visually
               | identical font. This is generally against the terms of
               | service for the initial font, however, which would make
               | it a legal matter...
        
               | franga2000 wrote:
               | > This is generally against the terms of service for the
               | initial font, however, which would make it a legal
               | matter...
               | 
               | I doubt there's anything in the ToS for most fonts
               | prohibiting me from rendering a short story that just so
               | happens to contain every character and post it online for
               | everyone to enjoy. I couldn't possibly predict that my
               | friend who doesn't even know the name of the font, let
               | alone ever agreed to any ToS, would take that render and
               | trace all the characters on it.
               | 
               | Note that I generically said "render", not image or
               | raster, since from my understanding, an SVG or vector PDF
               | render of the font (not embedded, but turned into paths)
               | wouldn't be any more copyrightable than a raster, but far
               | easier to clone.
        
               | galago wrote:
               | A font isn't just the letterforms, there's also all the
               | metrics, spacing, kerning, and OpenType features like
               | ligature replacement. Also modern OpenType releases
               | contain many languages which makes the metrics even more
               | complex. Metrics are also very refined to the point that
               | with some fonts if they weren't copied completely there
               | would be problems.
        
               | jjeaff wrote:
               | I suppose if you manually traced Helvetica letters, then
               | they might have a case for misusing their font. After
               | all, there isn't a licensing option that allows you to
               | use the font as a template.
        
               | amelius wrote:
               | But what if the tracing was done by a consumer who
               | visited a website containing the Helvetica(tm) font?
        
               | xsmasher wrote:
               | If you copied the .ttf file and sold it, it's a copyright
               | violation just like any software copying. The foundry
               | takes you to court.
               | 
               | If you copy by hand (at what size? at what accuracy? do
               | you include the same hinting and ligatures?) the file
               | will not be bit-for-bit identical. The foundry cannot
               | sue.
        
             | dhosek wrote:
             | That type designs are not protected is a gross injustice.
             | The time and effort involved in creating a type design is
             | significant. Alas, when the type industry had the resources
             | to lobby to have copyright law changed, they were making a
             | lot of money from stealing each others' designs and chose
             | to lobby the opposite. There was an ill-fated effort in the
             | 90s to lobby for typeface design protection (I was part of
             | it as the editor of a typography magazine) but it never
             | achieved any measurable success.
        
               | [deleted]
        
             | croes wrote:
             | Print fonts are copyrightable.
        
               | flowerlad wrote:
               | In the United States, the shapes of typefaces are not
               | eligible for copyright.
               | 
               | See: https://en.wikipedia.org/wiki/Intellectual_property_
               | protecti...
        
               | da_chicken wrote:
               | Ah, so that's how knock-off fonts work. You can reproduce
               | essentially the same output (the typeface) as long as the
               | code that produces it is distinct (the font).
        
               | croes wrote:
               | But in France and Germany but not Austria despite the
               | Vienna Agreement for the Protection of Type Faces and
               | their International Deposit.
               | 
               | http://www.austlii.edu.au/au/other/dfat/seldoc/1973/2203.
               | htm...
        
             | pkaye wrote:
             | The digital one is considered as code. In some countries
             | even the print one has copyright.
        
           | xwdv wrote:
           | Shouldn't bother using custom fonts on web pages anyway, use
           | the standard web fonts and save custom fonts for print or
           | graphic designs.
        
           | hda111 wrote:
           | So I need to develop a view counter for my static website?
           | Not sure how to do that. Why do I need to pay for search
           | engines crawling my website?
        
       | rebuilder wrote:
       | First impression: wow, they aced the execution on this
       | advertising. Just the right level of cheeky.
       | 
       | 2nd impression: Did they intentionally put the white monotype
       | logo on a mainly white animated header so it kind of disfigures
       | the font shown therein? Surely that can't be a mistake!
        
       | amvp wrote:
       | The extreme values for "Optical Size" really alter the character
       | of the font for me. Changing the angle of the lower arc of the
       | "e" for example really alter how the font feels, and it's
       | unrecognisable to me as Helvetica:
       | 
       | https://imgur.com/a/vtQZc9I
        
       | 1-6 wrote:
       | This is a nightmare for those who are indecisive.
        
       | boulos wrote:
       | If you're interested in variable fonts, the recent SF Design Week
       | talk [1] from the folks at Google was pretty accessible! Maybe if
       | enough folks ping them they'd be willing to put up a recording.
       | 
       | [1] https://sfdesignweek.org/events/typography-in-the-
       | variable-a...
        
         | bigtasty wrote:
         | Looks like replays and on-demand are available for $15 [1].
         | What were your favorite presentations from SF Design Week? I
         | did not attend but I would purchase on-demand for $15 if there
         | were a few interesting talks.
         | 
         | [1] https://www.boomset.com/apps/eventpage/113863
        
           | boulos wrote:
           | I didn't realize it's all still accessible! The event list
           | [1] includes abstracts. For me, personally, I was more
           | interested in the conversations (e.g., [2]) than the various
           | software companies talking about design.
           | 
           | I'd say if you're interested, treat it as a $15 "watch a few
           | talks instead of going to a movie".
           | 
           | [1] https://sfdesignweek.org/category/?s&events
           | 
           | [2] https://sfdesignweek.org/events/cocktails-with-top-
           | designers...
        
       | Ericson2314 wrote:
       | I hope Knuth is smiling that Metafont-style procedural fonts are
       | winning in the end after decades of haters :D.
        
       | jstx1 wrote:
       | Do you genuinely notice differences between fonts? I have a
       | general sense of monospaced vs proportional and serif vs sans-
       | serif. Past that it's mostly all the same to me and I'm kind of
       | impressed that people pay so much attention to the tiny details
       | (and maybe questioning whether they really do or whether fonts
       | are kind of like wine tasting).
        
         | liminal wrote:
         | Yes! Fonts make a huge difference in the impression a piece of
         | text will make. Just consider that italics and bold have been
         | necessary features of word processors since pretty much the
         | beginning. For an even more subtle example, Twitter's new font
         | is a very plain sans serif, but people are complaining of
         | headaches from reading it:
         | https://news.ycombinator.com/item?id=28156094
        
         | xboxnolifes wrote:
         | I don't _recognize_ fonts by name, but I certainly notice
         | differences between fonts all the time. Too thin, too bold, too
         | much space between characters, too italic, more or less impact,
         | how difficult it is for me to read a passage with a given font.
        
         | kroltan wrote:
         | I don't think "you" as in "the general user base" notices the
         | _differences_ between fonts, but there certainly is some innate
         | sense of fitness to a design. Similar to how people can tell
         | something is cohesive or jankily designed, even if they can 't
         | pinpoint what causes the jank.
         | 
         | Personally, I can't recognize specific fonts in the wild
         | (especially Helvetica and its infinite lookalikes), but can
         | certainly feel when a site uses an inappropriate font (usually
         | too thin, but also things like using a UI font for longer-form
         | text), to the extent I have a few userscripts that change some
         | popular site's fonts to something more appropriate in my
         | optinion.
        
         | young_unixer wrote:
         | I can only recognize the most common ones: Arial, Helvetica,
         | Times New Roman, Calibri, Ubuntu, Comic Sans, Roboto, Computer
         | Modern.
         | 
         | But more than noticing the differences between them, what's
         | important is noticing when there's something wrong in a
         | composition because of the font.
         | 
         | For example, if you show a UI that uses a serif font to
         | someone, they'll notice there's something wrong with it, but
         | most people probably won't tell you exactly what it is.
        
         | Pentamerous wrote:
         | They do. As fast as I can look at a picture of a cat or a dog
         | and tell you which of those animals it is, when my husband sees
         | a font he immediatly knows which font it is. I find it
         | fascinating. He is also my go to person when I choose fonts
         | because he always give critiques I would never think of.
        
           | Isthatablackgsd wrote:
           | There is an awesome useful addon if you like hunting down
           | fonts that you came across the sites that uses them. It is
           | called "WhatFont" for Firefox and Chromium browsers. Click
           | the button and then click the font, it will reveal every
           | detail of that font.
        
         | AceJohnny2 wrote:
         | I absolutely do. I'm not sure why, it's not something I
         | specifically pay attention to, but I definitely appreciate text
         | in some fonts more than others. For example, I really liked The
         | Economist's print font (and I don't mind the redesign [1])
         | 
         | That said, I once spent a couple weeks trying out various
         | programming fonts/sizes, so maybe I'm an outlier. (I'm on Mac
         | now, and the system Monaco font is fine. I don't remember what
         | I had settled on when I was using Linux until 6 years ago)
         | 
         | I have to add that I recently upgraded from a 2k 27" monitor to
         | a 4k one, and the first thing I noticed is how much _nicer_ all
         | the text is (again, macOS)
         | 
         | [1] https://designmodo.com/the-economist-redesign/
        
           | AceJohnny2 wrote:
           | That said, programming fonts are a particular niche of
           | interest, because first you want your ambiguous glyphs to be
           | easily distinguishable. O vs 0 vs o, l vs I vs 1 vs i, and
           | secondly you want the overall feel to be pleasing to you.
           | 
           | Other considerations are how does the font render g (is there
           | a loop at the bottom, or just a tail) or a (does it have a
           | "tail" at the top or is more like an o with an extra leg?).
           | 
           | People can get really worked up about these details, just
           | like a coding style guide: if it differs from what you're
           | expecting, it's distracting, but you get used to it after a
           | few days/weeks.
           | 
           | Since last I went on this journey, I see that this wonderful
           | website for comparing programming fonts popped up:
           | 
           | https://www.programmingfonts.org
        
       | compi wrote:
       | Web fonts are so weird, to display this site I had to download
       | the advertised font as a .WOFF file to my computer. I now have a
       | fully featured copy of what they are selling.
       | 
       | I know they are actually selling the license to use it but still
       | it seems weird that any site that licenses and uses this will
       | also be mass distributing it to peoples machines.
        
         | lights0123 wrote:
         | It's the same concept as Windows. You can (as in physically,
         | not as in "it's allowed") download and use it without a
         | license, and no one will care if it's just you personally, but
         | expect lawyers if you're a big company.
        
       | huashu wrote:
       | really amazing work by the monotype team. As always, font
       | licensing is a very tricky business, so I understand everyone's
       | frustration here.
       | 
       | If any of you are looking for an open-sourced sans serifs for
       | your sass and other projects, I covered a couple in my
       | newsletter. I go over how to use them with examples and use
       | cases. some are variable:
       | 
       | https://fonts.substack.com/p/dosis
       | https://fonts.substack.com/p/fow-no4-libre-franklin-a-versat...
        
       | oliwarner wrote:
       | Only a psychopath puts font altering controls after the text it
       | alters. Nearly unusable on mobile in paragraph mode because it's
       | moving all over the place.
       | 
       | Nice font but, as ever, shame about the licensing.
        
       | [deleted]
        
       | DataCrayon wrote:
       | Nice!
       | 
       | However, I prefer IBM Plex[1], and it has the advantage of being
       | an open-source project!
       | 
       | I have recently re-designed my CV (15 pages down to 2) and used
       | IBM Plex for all of it... happy so far.
       | 
       | [1] https://github.com/IBM/plex
        
       | perardi wrote:
       | Well by gosh, I am old enough to remember Adobe Multiple
       | Masters...
       | 
       | https://blog.typekit.com/2014/07/30/the-adobe-originals-silv...
       | 
       | ...a technology which went absolutely nowhere.
       | 
       | Makes me glad to see Helvetica is now available as variable, as
       | well as a non-trivial number of open-source fonts.
       | 
       | https://fonts.google.com/?vfonly=true&sort=popularity
       | 
       |  _(Still waiting for Roboto, though. Slab and mono are there, the
       | main sans isn't yet, which is too bad.)_
        
       | 1-6 wrote:
       | That was a very cool website. I didn't know that fonts alone
       | could be used to advertise itself.
        
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       (page generated 2021-08-17 23:00 UTC)