[HN Gopher] Amazon Web Services In Plain English (2019)
       ___________________________________________________________________
        
       Amazon Web Services In Plain English (2019)
        
       Author : mbildner
       Score  : 245 points
       Date   : 2021-07-25 10:48 UTC (12 hours ago)
        
 (HTM) web link (www.web3us.com)
 (TXT) w3m dump (www.web3us.com)
        
       | notwedtm wrote:
       | This feels like it was written by a late 90's sysadmin who just
       | teleported to 2021 and has no idea how things operate today.
        
         | daptaq wrote:
         | Sometimes I feel like that too, which is why I appriciate these
         | kinds of articles.
        
           | sundvor wrote:
           | I actually read the whole piece as a humorous way of giving
           | you an overview of some of the key AW services. I had a
           | pretty good laugh at least, and thought it did a good job of
           | it. :)
        
         | jleader wrote:
         | Exactly. When I read "Amazon Unlimited FTP Server" i heard a
         | modem handshake sound in my head.
        
       | hn_throwaway_99 wrote:
       | The problem I have with these renamed is that by "simplifying"
       | the name, they often cut out major pieces of functionality. The
       | original names are at least "brandable" so that when I think of
       | that name, I think of the entire suite of functionality. Some
       | examples:
       | 
       | 1. IAM -> Users, Keys and Certs. But other commenters have
       | already pointed out this leaves out the whole roles,
       | permissioning and policies that is really the core of IAM.
       | 
       | 2. S3 -> Amazon Unlimited FTP Server would imply to me that S3
       | actually just follows the FTP protocol, which is totally false.
       | 
       | 3. Lambda -> AWS App Scripts. I have news for the author, but I
       | know some companies and architectures that use Lambda as a basis
       | for an entire serverless infrastructure, a heck of a lot more
       | than "little scripts", e.g. serving whole websites.
       | 
       | 4. Cognito -> Amazon OAuth as a Service - except many companies
       | use it to store plain user accounts (e.g. username and password),
       | not just setting up OAuth for accounts managed elsewhere.
       | 
       | 5. SNS -> Amazon Messenger. But SNS can be used for a lot more
       | than just sending emails, texts or push notifications. For
       | example, it can be used to trigger lambdas. "Notification
       | Service" seems to much better encompass the generic nature of the
       | notification handling that SNS provides.
        
         | codegeek wrote:
         | Yea I agree mostly. They could have explained a bit
         | differently. For example, it says that S3 Should have been
         | called Amazon Unlimited FTP Server. That is definitely over
         | simplifying it. S3 stores objects and a regular FTP server is
         | just a server with files. I would explain S3 as "Kinda like an
         | SFTP server but you get to add encryption, versioning, tagging,
         | metadata to files when they get uploaded"
        
         | chrsig wrote:
         | I can certainly agree that some of those descriptions don't
         | fully encompass what you're getting. Some of your points are
         | more picking at the authors choice of simplifying language,
         | rather than the effort to simplify the names themselves.
         | 
         | Some of the names are completely uninformative though --
         | cognito for example doesn't convey anything about oauth.
         | Neptune doesn't make me think graph database. Kinesis doesn't
         | make me think distributed log. Redshift doesn't make me think
         | analytics database.
         | 
         | I think my personal issue with aws naming is that they've run
         | out of three letter acronyms. So I have to remember is EKS the
         | kubernetes service, or the hosted kafka service?
        
           | hn_throwaway_99 wrote:
           | > Some of the names are completely uninformative though --
           | cognito for example doesn't convey anything about oauth.
           | 
           | That's kind of the point, though. A "brandable" name is
           | something that generally evokes what the service does, but is
           | not so limited that it only specifies the exact features at
           | the time of initial release.
           | 
           | I mean, by the author's logic, Amazon itself should have been
           | called Internet Book Store. Which name do you think would
           | have been more successful?
        
           | dylan604 wrote:
           | >Some of the names are completely uninformative though
           | 
           | Does Microsoft make you think computer OS? Does Apple make
           | you think of computers and personal devices? Do common names
           | Alexa/Siri mean anything specific to you?
           | 
           | None of the words used in those examples have anything to do
           | with what they do, but they are now synonymous with
           | everything you think of when those words are spoken/written.
           | That's because the companies have spent time developing them
           | as brands. AMZN through AWS has just come up with names so
           | that they can be discussed more easily. They haven't really
           | spent time with ad agencies running lifestyle campaigns for
           | them.
           | 
           | I also think it falls into "I don't use something enough to
           | fully remember what it does". However, is anyone reading this
           | really not aware of what S3 does? EC2? Those are the basics
           | where pretty much anyone starts with. Sure, not everyone will
           | need EKS and it becomes more esoteric, but people that do it
           | day-to-day know exactly what EKS is.
        
             | chrsig wrote:
             | I get the point, that with sufficient branding to a target
             | audience, the issue is negated, but I think you're
             | conflating branding for a corporation with branding for
             | niche products. The level of effort put into branding the
             | corporation at large versus the level of branding for any
             | individual service is orders of magnitude apart.
             | 
             | Importantly, with AWS, there's dozens of services, all
             | competing for a three letter address space. It's getting
             | saturated, so it's easier and easier to get confused.
             | 
             | > Sure, not everyone will need EKS and it becomes more
             | esoteric, but people that do it day-to-day know exactly
             | what EKS is.
             | 
             | This is sort of my point. I work with kubernetes and kafka.
             | The kafka instance that I connect to is managed, the k8s
             | cluster I deploy to is not. I can't tell you off the top of
             | my head if EKS is managed k8s or managed kafka. That was
             | the breaking point for me to stop putting effort into
             | trying to remember.
             | 
             | I have pretty severe ADHD, so I can accept that I'm
             | probably outside a standard deviation as far as ability to
             | remember three letter acronyms, but I think I still stand
             | as a contradiction to your assertion.
        
             | hypertele-Xii wrote:
             | Huh? Microsoft is almost literally microprocessor software.
             | Sounds pretty descriptive to me.
        
               | dylan604 wrote:
               | I had intended to add Windows to that, but my brain-to-
               | typing-fingers skipped over it. The word "Windows" tells
               | me nothing about what it does in the "same contenxt" as
               | what's being discussed here. We've just had that crap
               | shoved down our gullets for all this time it has become
               | synonymous with software operating system not because the
               | word is descriptive of purpose.
        
             | syshum wrote:
             | >Does Microsoft make you think computer OS?
             | 
             | No, because it is Company not an OS. And today I bet more
             | people associate Microsoft with Xbox, or Office then with
             | Windows. Windows has been Microsoft's least profitable
             | division for awhile now. The OS is their loss leader
             | 
             | > Does Apple make you think of computers and personal
             | devices?
             | 
             | No, Apple makes me think of Cringe Hippies over spending on
             | an poorly engineered fashion statement... ;) Or prime
             | example of a company claiming to be environmentally
             | friendly while actively designing their products to have to
             | be thrown away instead of repaired...
             | 
             | >AMZN through AWS has just come up with names so that they
             | can be discussed more easily.
             | 
             | I dont think that is true at all, even in tech circles
             | trying to remember what the different service names are is
             | pain.
             | 
             | Amazon AWS took a look at Microsoft, the worse company in
             | the world at naming things, and said "Hold my beer"
             | 
             | >>However, is anyone reading this really not aware of what
             | S3 does? EC2?
             | 
             | S3, probably not but it is also the oldest product and has
             | become Standard Standard Cloud based Object Storage, S3
             | while an AWS service is also a protocol adopted by
             | countless other services, and open source projects.
             | 
             | EC2, Yes I better there are those that do not know what EC2
             | is, or that to use EC2 you need EBS. And the deeper you go
             | the more complex the web of services become.
        
         | derefr wrote:
         | > Amazon Unlimited FTP Server would imply to me that S3
         | actually just follows the FTP protocol, which is totally false.
         | 
         | In fact, it's much closer to a WebDAV server!
        
         | paulddraper wrote:
         | Moreover, even the paradigm of S3 is different then a
         | filesystem. No directories, no file renames.
         | 
         | S3 is an object store. Give it a key and up to 5TB of data and
         | it will store it.
         | 
         | (Yeah, you can translate one to the other, see AWS Transfer.
         | But they are different.)
        
       | adambatkin wrote:
       | IAM "Should have been called Users, Keys and Certs"
       | 
       | That's funny. Because we have hundreds of developers using AWS
       | every day, using IAM all the time, and never using a single IAM
       | User.
       | 
       | IAM is actually named extremely well. identity and Access
       | Management. I can't think of a better name. And if your problem
       | is that you just don't like acronyms, you probably picked the
       | wrong industry.
        
         | jlg23 wrote:
         | > And if your problem is that you just don't like acronyms, you
         | probably picked the wrong industry.
         | 
         | Once upon a time, I worked for a company that bought a lot of
         | IBM's 8656-1RY, which was later renamed to "x-series
         | $whatever", according to some obscure scheme made up by
         | marketing. Fortunately, the Japanese site was not yet updated,
         | so I could get firmware updates through them. Some weeks later,
         | an IBM representative showed up, he did not even try to sell us
         | anything after complimenting us on finishing some setup work
         | for 10% of the effort he would have billed us. "Any questions?"
         | "Yes, what's with the naming scheme?" He smiled, pulled out a
         | mouse-pad "the evolution of the x-series". "Yes, marketing-BS,
         | but that's the only documentation on the renaming we've got".
         | 
         | Summa summarum: Criticizing some intrinsics does not
         | automatically put you in "the wrong industry", maybe you just
         | have seen enough to call BS BS when you see it.
        
         | stingraycharles wrote:
         | Agreed. "Users, Keys and Certs" neglects the whole roles /
         | permissions aspects of IAM, which in my experience is by far
         | the larger part of IAM.
         | 
         | The users & keys part is actually just a tiny part of it.
        
           | dylan604 wrote:
           | It just shows that someone is writing something from their
           | personal perspective and thinks the rest of the world should
           | conform to their view points. Also, it really sounds like a
           | recent cloud "convert" trying to make hay as a thought leader
           | (which is a phrase that makes me want to hurl), all the while
           | revealing their ignorance as not fully understand the topic
           | at hand. In other words, typical blogosphere crap (even
           | though this isn't really a blog, just a syndrome).
        
         | eplanit wrote:
         | IAM has been in use, without any confusion that I've
         | encountered amongst various clients, for well over 10 years.
         | How is it confusing? It sounds like people are wanting dumbed-
         | down "Romper Room" names. Meaningful acronyms serve as
         | mnemonics as to what the thing is. Noobs should learn and
         | embrace.
        
         | pfarrell wrote:
         | I just realized. Is it a play on the phrase "I am"? If that's
         | obvious, it just clicked with me after using AWS for ten years.
        
           | georgyo wrote:
           | Identity and Access Management existed as a term long before
           | AWS. They called the feature the same name as what people
           | called what that feature does.
        
         | dylan604 wrote:
         | >And if your problem is that you just don't like acronyms, you
         | probably picked the wrong industry.
         | 
         | Maybe they should try the military? I hear they only use
         | acronyms occasionally!
        
       | michaelbuckbee wrote:
       | This was scraped and reposted from the original at
       | https://expeditedsecurity.com/aws-in-plain-english/
        
         | nacs wrote:
         | @dang Can you change the URL?
        
       | jaredsohn wrote:
       | Fortunately, the AWS UI usually allows you to search for these
       | services using text from what this says things 'should have been
       | called'.
        
       | Animats wrote:
       | That's useful, since Amazon itself doesn't seem to offer a one-
       | page table of their offerings.
        
       | skottk wrote:
       | The comparison of AWS WAF to Sophos could not be more misleading.
       | It's an engine for building a limited set of HTTP exploit
       | detections, and has nothing to do with endpoint protection
       | whatsoever.
        
       | naveen99 wrote:
       | Does aws have anything analogous to Microsoft's azure free tier
       | where you have some free quota monthly ?
       | 
       | https://azure.microsoft.com/en-us/free/free-account-faq/
        
         | lentil wrote:
         | Yep: https://aws.amazon.com/free
        
       | SavantIdiot wrote:
       | I'd like someone to do one of these for Policies. Every time I
       | need to tweak an IAM or an S3 or a permission, I have to write a
       | policy. I never quite know what I'm doing, but I get it to work.
       | I'd really like a hand-held walkthrough of why policies are
       | written that way, and how to write one without accidentally
       | footbulleting myself.
        
       | chrisan wrote:
       | VPC: Amazon Virtual Colocated Rack
       | 
       | What in the world? Why would I want a rack in the world of a
       | cloud.
       | 
       | I want a virtualized private cloud, which not so oddly is named
       | Virtual Private Cloud.
       | 
       | I feel like the person who wrote this got into web dev back when
       | I started in the 90s, then never left the time frame. This dude,
       | much like this webpage, clearly have not kept up with the times
        
         | anonymoushn wrote:
         | What is a virtualized private cloud?
        
           | derefr wrote:
           | A VLAN (Virtualized [private] LAN) is a LAN all to yourself,
           | on top of a real shared multitenant LAN, through the magic of
           | virtualization.
           | 
           | So a VPC (Virtualized Private Cloud) is "a cloud" (e.g. the
           | whole of AWS), all to yourself, on top of a real shared
           | multitenant Cloud, through the magic of virtualization.
           | 
           | In both cases, the traffic going over the LAN or Cloud is
           | isolated from other tenants by the virtualization mechanism,
           | so you don't need to encrypt said traffic the way you would
           | in an untrusted "just leasing several random VMs in separate
           | racks in a colo and having them communicate over the colo's
           | shared LAN" environment (which is what AWS's pre-VPC
           | "Classic" EC2 environment was.)
        
             | Animats wrote:
             | Right. What really makes this work is that Amazon builds
             | their own specialized routers.[1] They have a control plane
             | hidden from their customers, one which lets them set
             | customer-visible MAC and IP addresses more or less
             | arbitrarily.
             | 
             |  _' All problems in computer science can be solved by
             | another layer of indirection. But that usually will create
             | another problem'._ - David Wheeler.
             | 
             | [1] https://www.geekwire.com/2017/amazon-web-services-
             | secret-wea...
        
           | Spivak wrote:
           | Logical isolation of resources instead of physical and
           | virtualized compute, networking, and storage.
           | 
           | "Virtualized racks" doesn't make a whole lot of sense since
           | the metaphor is lost. You don't think of power, top of rack
           | space how many U's some resource will take.
           | 
           | If you hate the word "cloud" then IaaS might make for a
           | better name.
        
           | kubanczyk wrote:
           | Virtual wires, switches, routers, vpns.
        
           | lukevp wrote:
           | A colocated rack is a much more limited concept than a VPC.
           | VPCs let your architect an entire network. You can have
           | multiple private and public subnets, set security groups to
           | filter traffic between them, do service discovery, use policy
           | based access control, health check load balance, and host
           | PaaS entities into the network (like Aurora serverless). On
           | top of that, you can flex your compute. VPC is more like a
           | rack with a firewall, an f5, a smart switch with vlans,
           | something like kubernetes to automatically scale compute...
           | but there are things that aren't even possible in a rack
           | because you can transparently both manage your own compute
           | with ec2 and add PaaS managed offerings like RDS,
           | elasticsearch, kafka, etc. all to the same network.
        
             | Spivak wrote:
             | The last bit doesn't make a whole lot of sense because AWS
             | is all hosted in racks. It's just that people don't
             | typically set up virtualized networking that way.
             | 
             | We did and it was fantastic. All of our "environments" were
             | overlay networks spanning our hypervisors and we provided
             | "ops" services outside those networks just like AWS where
             | they just got an interface in the environments.
             | 
             | I'm convinced that there is no other way to manage networks
             | after this. The ops team has their own completely separate
             | view of the infrastructure that can be managed, moved, and
             | shifted around so long as you keep the fiction the same.
        
         | tommek4077 wrote:
         | And you seem to have no clue whats beneath your shiny,
         | expensive cloud gui.
        
           | chrisan wrote:
           | If you think a VPC is simply a co-located rack... well, sorry
           | but it isn't.
           | 
           | Also, since every single AWS service requires a rack, I
           | assume you also want to put Rack in every single name?
        
         | TimTheTinker wrote:
         | Maybe you're not the intended audience. It can get exhausting
         | to keep up with the (new) times and learn a new stack again.
         | 
         | I'm on my fourth or fifth time and it's starting to get
         | wearying. I'm glad I'm not building simple PHP apps on MySQL
         | anymore, but a new AWS whatchamacallit gets little more than a
         | groan from me.
        
       | miga wrote:
       | This one page is like a half of the AWS certification.
       | 
       | The other half is best learned by porting services from
       | competitors to AWS and back again.
       | 
       | Can you please add Azure and GCP service names too?
        
       | stone-tech wrote:
       | This is great ! Thanks
        
       | fouc wrote:
       | S3 "Should have been called Amazon Unlimited FTP Server"
        
         | najmlion wrote:
         | Yeah that's what it says...
        
       | 123pie123 wrote:
       | not as complete, but see also
       | https://gist.github.com/miglen/f6eef81803a43dad434d
       | 
       | for AWS and GCP side by side in plain english
        
         | nokya wrote:
         | Thanks for the share. I actually find your link more useful
         | than what the OP offers.
         | 
         | If anyone finds the same with azure also, I'm interested.
        
           | v8engine wrote:
           | https://web.archive.org/web/20190321175020/https://www.exped.
           | ..
           | 
           | https://news.ycombinator.com/item?id=13442597
        
         | collsni wrote:
         | https://docs.microsoft.com/en-us/azure/architecture/aws-prof...
         | 
         | Azure to AWS
        
       | user3939382 wrote:
       | https://news.ycombinator.com/item?id=27948093
        
       | mrfusion wrote:
       | I still don't get beanstalk? A drop in replacement for heroku?
        
         | jmcgough wrote:
         | Heroku is a good comparison. Beanstalk is a way to specify the
         | resources you need without needing to understand aws very well
         | - AWS automagically provisions things for you and replaces
         | instances when they become unhealthy. Compare to CloudFront,
         | which as the declarative way to specify what you need but
         | requires you to know AWS in depth.
        
           | Matthias247 wrote:
           | I think you mean CloudFormation, not CloudFront?
        
       | Traster wrote:
       | Some of these are clearly deliberate obfuscation. I need
       | something to handle Queues, what should I use? Amazon SQS
       | obviously. Oh cool, what's that? It's a Queue service! Oh great,
       | why is called SQS? Simple Queue Service duh! Is there a more
       | complex queuing service? No. There's only SQS.
       | 
       | The acronym is totally useless, tells you nothing beyond it being
       | for Queues and completely obfuscates what's happening for anyone
       | not in the eco system.
        
         | dexterdog wrote:
         | Hey, at least it has a Q in the initialism even though it's not
         | in the first position.
        
           | miga wrote:
           | That is why it should be called Qinesis, but this trademark
           | was already taken!
           | 
           | https://www.crunchbase.com/organization/qinesis/technology
        
         | adambatkin wrote:
         | AWS offers a bunch of different queue-like services: SQS,
         | Kinesis, MSK, Amazon MQ (supporting both ActiveMQ and
         | RabbitMQ).
         | 
         | I don't think it's possible to build a queue-as-a-service that
         | is any simpler than SQS, so there is literally no better name
         | than SQS. (also, the suggested name "Amazon Queue" is pretty
         | similar to the name "Amazon MQ" which does in fact exist)
         | 
         | It's a queue. It supports enqueue and dequeue. And that's
         | pretty much it. It's a Simple Queue Service.
        
           | miga wrote:
           | Purportedly Simple Queue Service?
        
         | oneplane wrote:
         | It is neither 'clearly' nor 'deliberate' or 'obfuscation'. It
         | is possible that you personally simply do not understand all
         | the terms or definitions, that is a different story.
         | 
         | If you want to 'queue' things, there are many options,
         | including a number of options hosted by AWS as-a-service. For
         | quite a long time a 'queue' hasn't really been a 'queue'.
         | 
         | There is SQS, the simplest of them all. There is MSK, which is
         | Apache Kafka, but managed, so you don't have to deal with it
         | yourself. There is Kinesis Streams and Kinesis Firehose, which
         | is like a many-to-one queue, there is a hosted ActiveMQ, which
         | is more complicated than just a 'simple' queue, and then we
         | have Redis which gets used as a queue by plenty of libraries,
         | and there is a set of services that you can use to 'construct'
         | queues, like EMR, Glue, Airflow, Data Pipeline etc. You can
         | also construct a queue out of generic hosted services by
         | combining S3, EventBridge, Step Functions and Lambdas.
         | 
         | So no, it is not totally useless as a name or as an acronym,
         | and to add insult to injury: if you are not in the ecosystem
         | you are probably not even close to the target audience. Just
         | because you don't know something doesn't mean it therefore must
         | be bad. You probably don't know what T&E is in the physical
         | world, that doesn't mean it's a useless acronym or shorthand,
         | it just means it's not for you. (It's Twin & Earth, used in a
         | lot of domestic electrical installations)
         | 
         | Most of AWS isn't for random people off of the street to
         | immediately jump in to. Neither is flying jumbojets, surgery,
         | or recombinant DNA engineering.
        
         | CapriciousCptl wrote:
         | I think SQS was the first AWS offering. In that context
         | "simple" means simple compared to other offerings of the
         | 2000s/rolling it out yourself. I agree it's a little convoluted
         | for newcomers in 2021 although probably unintentional.
        
         | hn_throwaway_99 wrote:
         | > Is there a more complex queuing service? No. There's only
         | SQS.
         | 
         | Actually, there is, it's called AWS Kinesis.
        
         | staticassertion wrote:
         | I mean, what would you call it? It's basically a 'push/pop'
         | interface with timeouts. Like, do you think 'Kafka' is more
         | descriptive? Or Prometheus? Or any of the essentially randomly
         | generated names that various projects and products choose?
         | 
         | By the standard of tech names SQS seems, relatively speaking,
         | extremely descriptive.
        
           | dijit wrote:
           | Amazon Queue Service.
           | 
           | Or pubsub.
        
             | flatiron wrote:
             | Having them start everything with "Amazon" would put them
             | in the "kde" league of everything stupidly starting with k
             | for no reason other than to start with k.
        
               | calvinmorrison wrote:
               | KuqueServive
        
               | dylan604 wrote:
               | yeah, but intentionally misspelling words to include a
               | silent 'k' is a fun gimmicy thing. GNU does similar do
               | they gnot?
        
             | staticassertion wrote:
             | I'm really failing to see how that's any clearer. If you're
             | looking at SQS you probably already know it's an AWS
             | service, and pubsub seems less descriptive than queue...
        
               | lentil wrote:
               | pubsub would also be misleading, given SQS does not
               | support the pub/sub pattern. It's a queue where each
               | message is processed once by a single consumer; it's not
               | a pub/sub system where multiple consumers can subscribe
               | to messages of interest.
        
               | staticassertion wrote:
               | Yeah, it's actually less correct, not less descriptive -
               | I mispoke.
        
             | 411111111111111 wrote:
             | So that would make it AQS or PSS.... Is that really easier
             | to understand then SQS?
        
               | dijit wrote:
               | "pubsub" is the same number of syllables as "PS"
        
               | Kwpolska wrote:
               | No, but they could just use "Queue Service" as the main
               | branding.
        
       | StratusBen wrote:
       | It's a bit early to mention this as its still in the works but
       | we're trying to take the same premise of explaining complex
       | things in "plain english" but specifically for _AWS billing_
       | terms and concepts here:
       | 
       | https://handbook.vantage.sh/
        
       | staticassertion wrote:
       | What's in a name? Really, is "Amazon Virtual Servers" much better
       | than "Elastic Compute" ? Maybe slightly. But at the end of the
       | day you have to go look at it and see wtf that means no matter
       | what, and the 'elastic' verbiage is fairly consistent across AWS
       | products.
       | 
       | IAM is similarly _not that bad_ - Identity Access Management
       | pretty much tells me what it is.
       | 
       | When we have a field where things are named in extremely unclear
       | ways - kubernetes, docker, kafka, prometheus, etc etc etc - these
       | really don't seem that bad by comparison.
        
         | fnord77 wrote:
         | maybe it's an issue with my neurology, but for me if the name
         | isn't descriptive it takes me longer to make association
         | between the name and what it actually is.
         | 
         | with "Virtual Servers", I would have only had to look it up
         | once. With "Elastic Computer" it took me months of rereading
         | what that service was for it to sink in.
        
           | NikolaNovak wrote:
           | That's fascinating and shows how different people are. I'm
           | completely opposite! If you name something "gnorf" or
           | "harjblang" and give me a definition, it occupies a specific
           | unique place in my mind and I can learn memorize use and
           | associate it.
           | 
           | With generic terms using generic words making up significant
           | phrases, my mind struggles mightily, whether that's virtual
           | private servers or integrated change control or steering rack
           | control arm... This incidentally is why I struggle to learn
           | any e.g. Car mechanics in English because it's all regular
           | words strung up together Instead of bespoke unique keywords
        
         | cntrmmbrpsswrd wrote:
         | I think everything you said just pointed out how bad it really
         | is in the field. You either have an acronym, which people
         | assume you know, or nonsense words.
         | 
         | Boring descriptive names are better, but don't look as good
         | when marketing the product (I'd assume).
        
           | detaro wrote:
           | What's a boring descriptive name that people wouldn't want to
           | turn into an acronym for "Identity and Access Management"?
        
         | ljm wrote:
         | They're products, sometimes even brands, so I'm not sure why
         | this requirement for clarity is needed. It at least helps
         | differentiate projects in the same space.
         | 
         | If I want something to provision infra I could go for Chef,
         | Puppey, Ansible, Terraform. Or is it better for me to write my
         | Infrastructure as Code setup using Whitespace Significant
         | Serialization Format?
        
       | grangerg wrote:
       | I read the title and first expected some satire like this:
       | 
       | Imagine you're being taken on a "backstage tour" of the Internet.
       | They open the door, turn on the lights, and as the distinct odor
       | of decay and the chaotic scene of confusion and disarray greet
       | you, you hear the guide blurt out, "Ah, crap! Who made this
       | mess?! I swear it was presentable just a little bit ago! Well,
       | good luck getting ME to clean this up! OK folks, we're outta
       | here!"
       | 
       | And THAT is AWS in "plain English".
        
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