[HN Gopher] Your idea is brilliant, your idea is worthless (2016)
       ___________________________________________________________________
        
       Your idea is brilliant, your idea is worthless (2016)
        
       Author : mgrayson
       Score  : 366 points
       Date   : 2021-07-20 10:34 UTC (12 hours ago)
        
 (HTM) web link (stonemaiergames.com)
 (TXT) w3m dump (stonemaiergames.com)
        
       | theshadowknows wrote:
       | I've had an idea for a mobile app for...eight years. I
       | legitimately think it's something that people would find useful
       | and so far I've not seen anyone tackle the problem the way I've
       | thought to do it. But..I've built nothing. So yeah as of now it's
       | useless. Hurts but it's true.
        
       | dcolkitt wrote:
       | One thing that many people (including myself at times) are prone
       | to is an irrational fear that their idea will be stolen. This
       | wouldn't be such a big deal if this fear didn't cause people to
       | repeatedly shoot themselves in the foot. Countless ideas never
       | got off the ground because the innovator refused to talk to
       | investors or partners without an NDA or withheld important
       | details.
       | 
       | By far the biggest risk to any idea is that it never gets off the
       | ground. It's orders of magnitude more likely that you'll get a
       | zero outcome than anything else. Zero users. Zero adoption. Zero
       | product.
       | 
       | For anyone in this position, you'd be _better off_ if the idea
       | was stolen. Because at least you'll be known as the original
       | version of the thing that big tech ripped off. That's almost
       | certainly good for a few percent market share. Which is _way_
       | better than zero.
        
         | h2odragon wrote:
         | I had the joyous experience of not just having someone else
         | implement my idea (they didn't steal it, it wasn't that
         | original); but having their implementation be in all ways
         | better than I'd imagined making. Theirs was _great_. And
         | flopped utterly. I heard they dumped something like $500k and a
         | year into it, where my utter failure only took a couple weeks.
         | :)
         | 
         | Apparently me and the person at their ship behind that project
         | were the only people in the world interested in the idea.
        
           | sircastor wrote:
           | Are you willing to share what it was? You've piqued my
           | interest.
        
             | h2odragon wrote:
             | Had to do with bringing a large but simple database to a
             | web interface for potential public perusal. At the time me
             | and my surplus sparcs were bidding $5/record for this
             | (billions of records total in the real job), where the
             | "professional estimates" were 10x that. I had a demo of the
             | full dataset, the other effort was using a 1/20th subset.
             | 
             | The problem was no one actually cared to look at that data,
             | which kindof made the entire thing moot. The data itself
             | had to do with government spending; which added layers of
             | bullshit that I tried to avoid even hearing of.
        
         | jcun4128 wrote:
         | > their idea will be stolen
         | 
         | I have this thought sometimes with regard to software used to
         | store/execute ideas. For example doing a zoom meeting on
         | something. Or using Trello to log concepts/tasks (encrypted at
         | rest). I mean work uses Jira you know... Also emailing. Code on
         | GitHub. But everything goes through an ISP and data centers
         | that aren't yours, encryption that can have backdoors. Yeah I
         | know stupid thinking. I know it's paranoid and more than likely
         | what I would work on is worthless anyway.
         | 
         | Yeah the zero users thing is real, it's so easy for people to
         | say "this idea is amazing, revolutionary" and the promise of
         | equity. At least I get my hourly up front.
        
         | JKCalhoun wrote:
         | I suppose it depends on who you tell your idea to. But I would
         | guess 99% of the time the person you tell would not have the
         | agency to act on your idea anyway.
        
         | arkitaip wrote:
         | Many of us also fall into the trap of thinking that There Can
         | Only Be One Product and if someone beats us to launching it,
         | well then the game is over.
         | 
         | In reality, you can even launch products that compete with big
         | boys like Facebook or Google due to their bureaucratic nature,
         | hunger for only billion dollar markets, institutional knowledge
         | blindness, etc.
        
           | dzonga wrote:
           | in practice, yeah they can be only one product. ' Due to the
           | SV playbook of using 0$ pricing to corner the market. some
           | markets are inherently monopolistic. so yeah either favor the
           | incumbent or favor the person, with the largest share due to
           | network effects. network effects aren't priced effectively in
           | the market. or neither accounted for in monopoly law. for
           | examples look at the fight between uber / lyft / chinese ride
           | hailing companies etc. Hence we need standardized data
           | transfer policies or protocols.
        
             | throwuxiytayq wrote:
             | The real problem is, these products are $0 and _really
             | good_. I 've seen countless examples of greatly-executed
             | newcomers displacing the leading solution. Most knockoff
             | services don't understand that they need to be genuinely,
             | perceptably better than the competition to succeed. Easy
             | example of a success story: Discord.
        
           | yann2 wrote:
           | I wouldnt call it falling into a trap cause for most people
           | Loss Aversion is pretty hardcoded behavior -
           | https://thedecisionlab.com/biases/loss-aversion/ and there
           | are a whole bunch of market forces that take advantage of it.
        
             | arkitaip wrote:
             | Falling into a trap = an analogy for the cognitive bias
             | that is loss aversion.
        
           | whoisthemachine wrote:
           | It's so funny that we fall into that trap, because Google and
           | Facebook both usurped previous services in their domains.
           | What's interesting is that there is a different category of
           | ideas that is just "Facebook but slightly different" that
           | genuinely won't succeed - but people tend to pursue those
           | ideas more frequently, because they have seen proper
           | execution lead to success, often missing that the proper
           | execution was what mattered, not Facebook as an idea.
        
         | [deleted]
        
         | ohdannyboy wrote:
         | > Countless ideas never got off the ground because the
         | innovator refused to talk to investors or partners without an
         | NDA or withheld important details.
         | 
         | If I had a nickel for every time I've seen that... I've met
         | enough of these types as a freelancer that I have a fairly hard
         | rule of not doing business with people who think their ideas
         | are the most valuable contribution. Even if they have money I
         | will avoid them because they're not worth the hassle (although
         | the two are rarely seen together).
         | 
         | If you think your idea is that easy to steal then you have no
         | idea how the implementation will work at any level. The odds
         | that you have identified some truly "low hanging fruit" is
         | exceptionally low. It's probably that you just don't value any
         | contributions but your own.
        
         | spiritplumber wrote:
         | I had a Russian guy basically steal my design for a solid state
         | laser cutter, and pretend to be me when talking to investors.
         | The whole thing was very unpleasant. Our current agreement is
         | that he is to stay away from either of the countries I live in.
         | To be fair, he has since cleaned up his act: he stopped using
         | my laser design and come up with his own.
        
         | ackbar03 wrote:
         | I totally get execution vs ideas thing, but this I actually
         | still get worried about sometimes. I hang around circles where
         | there a people who definitely CAN execute better with the same
         | idea, especially when my prototype is still in the super early
         | stage. I'm not actually sure if this is just because of
         | imaturity/lack of experience or if it's a valid concern, not
         | sure about what others take are on this
        
           | dqpb wrote:
           | The thing I've discovered over the years is how utterly
           | impossible it is to make someone do something the way you
           | want them to do it.
           | 
           | The corollary to this is that if you tell five people your
           | idea and they all go off and work on it alone, they'll come
           | back with five different products.
           | 
           | So my opinion is that you shouldn't worry about telling
           | people your idea because literally no one will understand or
           | appreciate it the way you do.
           | 
           | Your idea is not just a single fact, it's a north start. Only
           | someone who can see the north star can follow it all the way
           | to the end. And if you try to point out the north star to
           | someone else, they will inevitably pick a nearby but
           | different star to follow.
        
           | JKCalhoun wrote:
           | I suspect, but could be wrong, that the people in your
           | circles are busy on other things and would not have the
           | cycles to steal your idea.
           | 
           | Also, it is my experience that others often don't see the
           | merit of your idea as clearly as you do, don't see the end-
           | result that is so clear in your mind.
        
           | cortesoft wrote:
           | If your idea is super amazing, and there are others who can
           | execute better than you based solely on hearing about your
           | idea.... then what is to stop them from copying your idea
           | after you launch? If it is so simple they can launch a
           | competitor after just hearing your idea, you won't have much
           | of a first mover advantage... they can still copy your idea
           | after you launch.
           | 
           | To have your business succeed, you need to win on
           | execution... if you don't think you can do that, you aren't
           | going to win through secrecy.
        
             | adventured wrote:
             | > then what is to stop them from copying your idea after
             | you launch?
             | 
             | It's a very important consideration when you're dealing
             | with the HN crowd for example. It's not that ideas are
             | valuable; and it's not that someone won't eventually copy
             | you. It's that a headstart can be extraordinarily valuable
             | to ensuring you have a shot at succeeding, especially if
             | you're competing at a considerable disadvantage on labor or
             | capital (much less both). Every bit of headstart matters if
             | you're in such a disadvantaged situation.
             | 
             | Unnecessarily assisting your competition is just a form of
             | self-crippling, self-sabotage. It's possible to be smarter
             | about that.
             | 
             | It doesn't have to just be an idea that gets ripped off, it
             | can also be implementation. You may have worked through
             | some of the early difficult problems and have done things
             | in a very specific way. Maybe it took you a year or more to
             | get to that point, to resolve lots of problems that were in
             | the way (the basic idea may have arrived in a flash by
             | contrast). If you're foolish about who you show that
             | resolution to and when, you just plausibly saved your
             | competition a lot of effort of trial & error while you're
             | at your most vulnerable stage. Not a saving of time and
             | effort in the idea space (the trivial part), rather, in the
             | very hard grinding trenches work of iterating through the
             | early stages of a product or service (not always the case
             | of course, as some ideas are trivial to implement). Your
             | competition can now skip a lot of that figuring-it-out work
             | you did, courtesy of you showing them how the idea can or
             | should be implemented. They're free-riding on your valuable
             | labor.
             | 
             | The retort to that is: yeah but they can just do that later
             | anyway. Right, and that's where having some headstart is so
             | critical, so valuable. This is the early aspect that always
             | gets context dropped in these HN discussions, as though
             | it's not a thing in business.
             | 
             | Having traction before the VC funded clones come after you,
             | is a lot better than not. Do not make things easier for
             | them; you can be certain they're not going to make things
             | easier for you.
             | 
             | You'll see a lot of arguments on HN that you should just
             | blast what you're doing widely, tell everyone, shout it
             | from the rooftops, because if you're going to lose, you're
             | going to lose regardless, and ideas aren't valuable, and so
             | on and so forth. That's the false setup, it's just plain
             | wrong. It's too simplistic in claim, when the reality is
             | very nuanced. Sure, ideas are not the valuable thing,
             | however a headstart is _very_ valuable. So the point is to
             | be intelligent about that balance, about when and who you
             | start sharing what you 're working on with (if it matters
             | in a commercial sense to have a headstart, which is not
             | always the case; for some projects you may hope to be
             | copied).
             | 
             | So for example, if early traction for your business can be
             | gained from a base of non-tech customers that are not as
             | capable of or interested in competing with you, then it may
             | be far more rational to target that group first, rather
             | than blasting what you're doing to venture capitalists +
             | techies (who are always aggressively scouting for the next
             | start-up thing to pursue) that can clone you far more
             | easily and outrun you in the resource category. Having a
             | headstart - weeks, months, years - can make all the
             | difference as to whether you even have a slim shot at
             | survival.
             | 
             | Saying always blast out what you're doing widely, or never
             | tell anyone what you're doing - both are more likely false
             | setups. There's probably a better, more nuanced approach
             | that is advantageous to your particular context.
        
               | anonymousDan wrote:
               | Excellent comment. Of course the trick is weighing up the
               | value of telling certain people (be they customers or
               | potential investors) versus the risk.
        
             | foobarian wrote:
             | > If your idea is super amazing, and there are others who
             | can execute better than you based solely on hearing about
             | your idea.... then what is to stop them from copying your
             | idea after you launch?
             | 
             | You mean like Microsoft or Google? :-)
        
       | ncmncm wrote:
       | The better an idea is, the harder it will be to impress anyone
       | with how good it is. The very, very best ideas are spit on and
       | never developed, to this day.
       | 
       | Unfortunately, the worst ideas are too, so you can't tell
       | anything from that.
        
       | spc476 wrote:
       | "Don't worry about people stealing your ideas. If your ideas are
       | any good, you'll have to ram them down people's throats." --
       | Howard Aiken
        
       | ChrisArchitect wrote:
       | Weird this post uses the Nike self-lacing shoes from Back To The
       | Future II as a 'sci-fi/out there idea' when like a month before
       | this in 2016 Nike released the actual self-lacing Mags they had
       | been working on/teasing between 2011-2015
        
       | eggbrain wrote:
       | I think we can all agree that ideas, at their base level, are
       | worth very little. In a sense, it's baked into the word itself --
       | the "idea" stage is basically just a thought; the beginning step
       | before a long series of additional steps needed before success
       | happens.
       | 
       | We've also most likely encountered an "idea person" at least once
       | in our lives -- someone who has a thought, and wants us (or just
       | someone else) to build it for them, in exchange for a "generous"
       | 50/50 split (or worse).
       | 
       | With the above being said, some ideas probably are worth more
       | than others. Imagine someone with decades of experience and
       | success in their industry comes to you with a novel new approach
       | to something they know deeply about -- you'll probably treat
       | their idea with a good amount of respect, vs someone pitching you
       | an idea in an industry they have no knowledge or experience in.
       | 
       | Normally, however, someone with decades of experience and success
       | will also have the means for execution -- they won't need help
       | from anyone, unless it's someone they know they can similarly
       | trust to help in their execution. So you might not hear these
       | type of ideas through an idea pitch competition.
        
         | pak9rabid wrote:
         | If they truly have a "great idea", just steal it, implement it
         | yourself, take all the profits, and make them do the work of
         | coming after you in court to get their share, if they can prove
         | it. I'd be willing to bet a judge and/or jury would most likely
         | see things in your favor if you've done all the implementation
         | work while they sat back and did jack shit, while feeling
         | entitled to at least half of the profits.
        
           | fighterpilot wrote:
           | You're assuming a clean dichotomy between idea-person and
           | execution-person, where 100 percent of the valuable work is
           | done by the person writing the code, and where the idea and
           | domain knowledge required to grasp that idea can be explained
           | quickly. For a lot of businesses this is just wrong.
        
       | sfink wrote:
       | I believe everything this article says. I also believe the
       | opposite, that ideas can be worth 1000x execution.
       | 
       | Specifically, I would restate the author's thesis as "an idea
       | without execution is worthless."
       | 
       | But what about execution without an idea? That happens all the
       | time too. People have a goal, have no ideas as to how to
       | accomplish that goal, so just brute force it. The result is often
       | a wart that damages the cohesiveness and usability of whatever it
       | was applied to.
       | 
       | I'm speaking in general terms -- it might be a "disruptive"
       | company that captures value without creating any. It might be a
       | UI feature that violates the mental model and thus makes the
       | entire UI hard to learn. It might be a copycat app that adds to
       | the noise of the marketplace. Even if something is executed just
       | as well as the thing it's cloning, that thing _already existed_.
       | We don 't need two of them. If nothing is being added, then
       | something is being subtracted from the overall system.
       | 
       | I'll confess, I've described myself as an idea guy. But I don't
       | mean "ideas only", I mean "ideas also". As in, if I'm part of a
       | team trying to accomplish X, I'll come up with a dozen different
       | ways that we could approach the problem. Sometimes it results in
       | a dramatically simpler implementation, sometimes it results in
       | wasted time going through and discarding a bunch of dumb ideas
       | that don't pan out. Sometimes it results in solving a set of
       | related problems at the same time with little to no additional
       | cost. Or pawning off the solution to a different group.
       | 
       | Don't tell me those ideas are worthless!
        
       | tpoacher wrote:
       | I know what the author means by "their bad prototype is worth
       | more than your brilliant idea" ... but honestly, on the other
       | hand, I think placing this kind of value on halfbaked ideas that
       | simply happened to get executed, is it's own kind of evil.
        
       | vincentsaulys wrote:
       | Reminds me of the (in?)famous tumblr blog:
       | https://whartoniteseekscodemonkey-blog.tumblr.com/
        
       | elicash wrote:
       | I wish articles like this would more seriously engage with the
       | possible value of First Mover Advantage in certain circumstances
       | and industries. You can do this while recognizing that
       | implementation is key.
        
         | shoto_io wrote:
         | If I remember correctly according to Jim Collins (author of the
         | classic _From Good To Great_ ), there is no such thing as a
         | first mover advantage. They looked at lateral data.
         | 
         | I will try to find the quote.
         | 
         | EDIT: found it in "Beyond Entrepreneurship 2.0", great book
         | btw. Highly recommended
         | 
         |  _> Where does this leave us with respect to a market pioneer
         | strategy versus a market follower strategy? It's clear that
         | there are advantages to being a market leader. You can lock up
         | customers. You can build early market share and gain a dominant
         | trade name. You can get down the learning curve. You can
         | sometimes gain patent protection. You can benefit from high
         | margins, and use the resulting cash flow to fund further
         | product development and marketing.
         | 
         | But--and this is key--taking a market pioneer strategy is not,
         | in itself, enough. Being first will not protect you forever;
         | you also have to execute well.
         | 
         | Of course, the ideal position--and the one pursued by many
         | great companies--is to strive for being both first and best._
        
           | the-dude wrote:
           | I remember a recollection here on HN from a developer : he
           | thought the idea was great and they were totally on to
           | something completely new.
           | 
           | The sales guy said : yeah, but I don't know where the market
           | is, how big it is or how much I can charge.
           | 
           | Disclaimer : these are my words.
        
         | unionpivo wrote:
         | > First Mover Advantage
         | 
         | This implies you are moving. If your idea is still on idea
         | stage, you are not being first mover. You are a dreamer.
         | 
         | Most of the time First Mover Advantage becomes obvious only
         | after the fact. So I would not loose too much sleep over it.
        
         | megaman821 wrote:
         | Do you have any good examples of the First Mover Advantage? The
         | most successful companies in many categories appear to not be
         | first-movers (Google/search, Facebook/social, VW/cars,
         | Sony/consoles). You would think by shear chance there would be
         | more first-movers that lead a category.
        
         | dalbasal wrote:
         | Engage as in "treat it as important?" IMO first mover advantage
         | is even less worthfull than "ideas." Two reasons:
         | 
         | One, first mover advantages rarely determine winners. Google
         | followed altavista. FB followed Myspace. iphone followed N95s,
         | palm pilot, blackberry, etc. Those earlier versions also had
         | precedents, and for each precedent there are hundreds of
         | attempts at creating commercial products.
         | 
         | Second, timescales. The above examples are years and decades.
         | The typical founder pushing NDAs on everyone and their cat is
         | thinking in months. There are almost no cases where someone is
         | going to entrench themselves in an industry or create network
         | effect in months. If they do, it's probably down to great
         | execution anyway.
         | 
         | It's not that first mover advantage doesn't exist, it's just a
         | smaller factor relative to execution. Competition generally, is
         | unlikely to be a major factor. Also "major" and "minor" are a
         | different sort of beast for a startup. Statistically, a startup
         | has a very low chance of success. Say the chance of success is
         | 5%. You can think of that as 50% chance of not being executed
         | at all. 30% chance of being executed poorly. 10% chance of
         | failing to appeal to customers/users. 2% chance of dying
         | because of founder disputes. 1% chance of being a stupid idea.
         | 0.5% chance of being killed by competition. etc.
        
           | elicash wrote:
           | There's conflicting research on the topic. People should
           | engage with ideas seriously, yes.
        
             | dalbasal wrote:
             | Re: research. I'm not sure that academic research is the
             | arbiter of business topics like this.
             | 
             | In any case, we are engaging with the idea right now. This
             | article didn't "engage" in the sense that it doesn't
             | mention it, but you can't expect every article to mention
             | it. I also don't think it's very important, as a
             | consideration.
             | 
             | Engage seems euphemistic to me. What do you mean by it..
             | that people should rank it more highly as a factor? If so,
             | why not make that case?
        
         | arkitaip wrote:
         | A lot of the times a company that seems to be a first mover is
         | actually part of the Nth wave of a particular tech. Facebook
         | wasn't the first social network but it might seem like it if
         | you define the market narrowly enough. Google didn't do web
         | search first, either. Sometimes it takes decades and centuries
         | for tech to mature because people and societies move slowly.
        
       | billwear wrote:
       | i think this is one reason that, at Canonical, you can't really
       | get an idea past the starting gate unless you have a decent
       | engineering spec to go with it. how will you build it? how does
       | it actually meet user's needs (even if you're inventing a need)?
       | what are the detailed scenarios that explain how users will
       | interact with the executed idea? is it suitable for
       | FOSS/crowdsourcing PRs? And most importantly, can you write down
       | how someone off the street would easily be able to tell that
       | you've implemented a useful idea? Ideas don't go away -- we use
       | Trello for those, and they go in our backlog -- but engineering-
       | wise, NASA-countdown-to-launch-wise, HTH do you get that idea
       | into something practical, useful, and presentable?
        
       | jasfi wrote:
       | Validate your idea, then build it. See: https://cxo.industries
        
       | Zelphyr wrote:
       | I've had the "I have an idea!" pitch happen so many times I can't
       | count. "You're a programmer? WELL! I have this idea and if you
       | partner with me to build it, I KNOW it'll make a million dollars
       | as soon as you put it on the App Store!" I'm seriously
       | considering printing the URL to this blog post on a business card
       | so I can hand it out to people when they say that.
       | 
       | What gets me, though, is the "I KNOW it'll make a million
       | dollars..." part. How do you know? What market research have you
       | done? Do you have any data at all that backs that statement up?
       | They never do.
       | 
       | It's never been easier to build amazing things in technology, but
       | it's not magic. You still have to do the damn work!
       | 
       | Edit to add: And the work doesn't stop once the app is built. You
       | have to market it. I worked with a guy who had an idea, had money
       | to put into it (e.g.; to pay me to build it), was in the industry
       | so he understood the problem he was solving, thus, and most
       | importantly, needed this product himself. He even put money into
       | hiring a professional designer so the app looked great when it
       | was done. However, what he didn't factor in that at that point,
       | he had to go sell it. The app hasn't made a dime since it
       | launched because he didn't want to do the sales and marketing
       | work.
       | 
       | By the way; I've had that same scenario happen twice.
        
         | captainmuon wrote:
         | My roommate, 2004: "The course management platform we use at
         | the university is really cool. I like that you can add people
         | as friends and send them little messages to their profiles. You
         | know PHP don't you? Let's make a clone without all the course
         | bullshit, open it to the public, and sell the data to
         | marketers." Of course I told him to go away.
        
         | npteljes wrote:
         | Ideas guys sound like they are on the "Unconscious
         | incompetence" level of learning. They don't even have a clue
         | how much they don't get the target domain.
        
       | inetsee wrote:
       | When I got to this line "Ever since I started Stonemaier Games-
       | and with increasing frequency-people have come to me with their
       | ideas." my first thought was about screenplays.
       | 
       | Many people who are actually working in the filmmaking business
       | will absolutely refuse to even glance at a screenplay that
       | doesn't come to them from an agent or a producer or someone else
       | they know who is actually working in the filmmaking business. The
       | primary reason is that they may already be working on a project
       | like the one in the screenplay being offered to them. If they
       | read the offered screenplay they may be opening themselves to
       | some really annoying legal hassles. So they just tell the would
       | be screenwriter to take their screenplay to an agent.
       | 
       | I wondered whether the same kinds of legal hassles happen in the
       | games industry. Does someone come up with an idea, offer it to a
       | game company or a game developer, and then call a lawyer if they
       | get told the idea is already in development?
        
       | jrm4 wrote:
       | Here is a brilliant idea: Like Tinder, but for basketball pickup
       | games.
       | 
       | Why do I mention this one here? Because I teach at a University,
       | and I have heard this one at least once a year for over a decade.
       | 
       | (My response is pretty honest - e.g."it really sounds like a
       | great idea, and I don't know why it hasn't been done. Go for it,
       | and I'll be happy to help if you have _specific_ questions. " But
       | "how do I get this off the ground?" Nooope. Figure it out.)
        
         | Zelphyr wrote:
         | > "I don't know why it hasn't been done"
         | 
         | I hear so often, "I have this amazing idea and nobody is doing
         | it yet!" and my first thought is, "There could be, and likely
         | is, a reason for that: nobody will pay for it."
        
           | fighterpilot wrote:
           | A common reason (from Paul Graham): it adds only a little
           | value to the lives of a lot of people instead of a lot of
           | value to specific people.
        
       | andrewstuart wrote:
       | If I had a really great idea I absolutely would build it in
       | stealth as far as possible, to give the greatest possible
       | advantage before launching it.
       | 
       | Consider ClubHouse - remember them? It's a great idea and every
       | single big player has cloned them into their product.
       | 
       | Consider facebook itself - the movie says that the idea was from
       | the Winklevoss twins but MZ lifted it.
       | 
       | You're crazy if you think a really really great idea is worthless
       | and should be shared around. If you've got a truly
       | groundingbreaking idea then you should get as far ahead as you
       | possibly can before going public with it.
       | 
       | Ideas are not inherently worthless - an idea is an ingredient and
       | there are lots of people out there with the other ingredients to
       | turn it into something awesome.
       | 
       | MOST ideas however aren't likely to be amazing and will be hard
       | to convince people to believe in.
        
       | onion2k wrote:
       | The problem with saying ideas are worthless is that it gives all
       | ideas the same value. That doesn't seem right to me.
       | 
       | There are good ideas and there are bad ideas, and the value they
       | hold is different. Executing on a bad idea is a waste of time. If
       | anything, bad ideas are negative multiplier because they reduce
       | the value of executing to below zero - you'll lose time and money
       | if you try to build them.
       | 
       | With good ideas executing them will yield rewards. They're a
       | positive multiplier - the better the idea, the greater the
       | rewards.
       | 
       | The problem is telling whether or not an idea is good or bad
       | before you start.
        
         | inglor_cz wrote:
         | This stems from mixing "potential" and "current" worth of the
         | idea.
        
         | ncmncm wrote:
         | Good ideas are worthless. Bad ideas put you in debt.
        
       | excalibur wrote:
       | (2016)
        
       | jollybean wrote:
       | Execution is almost everything.
       | 
       | Almost any idea, well executed could succeed on some level.
       | 
       | That said, sometimes 'execution' is not what we think it may be.
       | I always remembered OkCupid as having great UI an design.
       | PlentyOfFish had bizarre, ugly, unwieldy, sometimes not working
       | UI. POF I believe sold for a lot more, and the founder basically
       | bootstrapped and practically owned the entire thing. In the later
       | case 'just getting the photos up with a profile' seemed to be the
       | key magic point. Bumble ... the novelty of 'women chose' and
       | pushing really, really hard on the 'female founder' PR
       | opportunity to the tune of monthly exposure on CNN and major
       | outlets.
       | 
       | Sometimes I wonder if Liz Holmes were to have had better talent,
       | if she could have pivoted that finger-prick BS into something
       | actually applicable. It always felt like 'fraud on the edge of
       | something actually useful' but never crossed the line.
        
       | jnsie wrote:
       | If I hear the phrase "I'm an ideas guy" one more time, I'm going
       | to lose it.
       | 
       | Something I've noticed is all idea guys I've encountered were
       | inspired to (in)action by Steve Jobs. But it's obvious that it's
       | his keynotes (rather than work ethic or excruciating focus to
       | detail) that resonate with them. Just an anecdote, but it's like
       | clockwork.
        
         | jlangenauer wrote:
         | I've developed a rule over the years which says that any
         | startup that has an "ideas guy", "visionary" or similar is one
         | to avoid.
        
         | seriousquestion wrote:
         | > If I hear the phrase "I'm an ideas guy" one more time
         | 
         | No kidding? People actually say this unironically?
        
           | DaveExeter wrote:
           | It's a line from the movie "Night Shift" with Michael Keaton
           | and Tom Hanks.
           | 
           | Michael Keaton's character says it.
           | 
           | https://www.youtube.com/watch?v=5U5UH1kQeUA
        
             | ncmncm wrote:
             | "Feed mayonnaise to tuna fish!"
        
           | Zelphyr wrote:
           | They really, really do.
        
           | nowherebeen wrote:
           | You will be surprised how often this comes up if you are an
           | engineer.
        
         | neilv wrote:
         | "Compost-Fueled Cars: Wouldn't That Be Great? - Onion Talks -
         | Ep. 1", 2012-10-17. https://www.youtube.com/watch?v=DkGMY63FF3Q
        
           | JoeAltmaier wrote:
           | Or "Solar Roads" for a real-world example.
        
         | ackbar03 wrote:
         | Just ignore them dude. I've learnt to either tune them out or
         | stay away from them
        
       | captainmuon wrote:
       | I disagree with the premise. There is a bit of truth to it, that
       | ideas are a dime a dozen and it's a common mistake to
       | underestimate the grind and good execution neccessary.
       | 
       | However: I have many ideas, but don't know which one to throw
       | myself behind 100%. I _can_ execute well, and in my day job I am
       | executing all the time for somebody elses business. Why don 't I
       | make the jump and become an entrepreneur myself? Because I don't
       | know which of these ideas are actually _any good_ - in the sense
       | that they have  "market fit" and somebody willing to pay for it.
       | And even if you have a potential market, the barrier to entry is
       | often ridiculously high.
       | 
       | So far, I have not found a single idea that is actually _viable_
       | as a business for me.
       | 
       | I have a lot of great ideas: A new kind of calendar app; a new
       | declarative plotting library that uses CSS; a friend-of-a-friend
       | P2P app that piggybacks on your existing contacts; smart light
       | switches that _physically flip_ when you switch them remotely. If
       | I pour myself behind any of those, I 'll make a great product
       | that people will enjoy but I will likely end up broke because
       | none of them is a viable business.
       | 
       | Now if I find a novel problem that I can solve - lets say a
       | friend tells me that all municipal governments really need a
       | certain app to track tenders or potholes or daycare slots and are
       | willing to pay for it. Or I can use some obscure thing from my
       | studies to fix a big problem in an industry. Then this _idea_
       | becomes really valuable. I 'm never going to be the only person
       | in the world to be able to solve a given problem, but I can be
       | the first. The _execution_ is secondary, because a lot of
       | execution is mediocre, and you just have to be good enough. The
       | _opportunity_ is everything.
        
         | munchbunny wrote:
         | > The execution is secondary, because a lot of execution is
         | mediocre, and you just have to be good enough.
         | 
         | While that's true, you still have to execute. And when you see
         | mediocre execution, that's still someone who put in the work.
         | 
         | In the context of games, which are more like creative works
         | fighting for mindshare, an idea is analogous to a business
         | opportunity, which is to say that the idea/opportunity will
         | likely look different once it's actually executed on, and that
         | journey is the valuable part even if it fails.
         | 
         | That's not to discredit someone who is good at identifying
         | opportunities. That's a wonderful skill. But I think the
         | author's take which I agree with is that someone who tries to
         | execute, even with a flawed idea, makes more progress than
         | someone who has an idea/strategy/proposal.
         | 
         | Also I think it's important to point out that this blog post is
         | in the context of (board)game design. Everyone has an idea and
         | the vast majority are under-baked, and the process of designing
         | it and playtesting it is how you calibrate on what other people
         | actually like or find fun. I think that's analogous to, say,
         | tech startups, but game ideas are even cheaper than startup
         | ideas.
        
         | IshKebab wrote:
         | > plotting library that uses CSS
         | 
         | https://chartscss.org/ ?
         | 
         | > friend-of-a-friend P2P app
         | 
         | https://en.m.wikipedia.org/wiki/Friend-to-friend ?
         | 
         | > smart light switches that physically flip
         | 
         | That sounds pretty awesome in a hilarious way, though very
         | unlikely to be commercially viable because what does it really
         | offer over momentary switches other than cool factor?
         | 
         | Also I checked and even this idea isn't new:
         | https://hackaday.com/2018/01/18/solenoids-and-servos-for-sel...
         | 
         | My point is that he is right. Ideas are 10 a penny and most
         | have already been thought of. (Btw check out Half Bakery for a
         | collection.)
         | 
         | The thing that's difficult is actually implementing it well.
        
         | Rd6n6 wrote:
         | Agreed. I think 99% of ideas are not worth pursuing, at least
         | in their current state. A viable idea with a real shot of going
         | far is a lot more rare. I think vcs like to convince us they
         | are worthless, and they execution is all that matters because
         | they fund/enable that execution, and it makes you value their
         | funding more
         | 
         | It strawmans "ideas." 95% of programming for example is ideas
         | and ideation and communicating those ideas, only 5% is typing.
         | But if you define "ideas" as being what some clueless jerk with
         | their head in the clouds thought of while on the can and then
         | lorded over their peasant implementors, of course ideas look
         | worthless
        
       | strken wrote:
       | I really hate the framing of ideas as worthless, because they're
       | usually inextricably tangled with the creator's enthusiasm. The
       | article acknowledges this at the end, but it's kinder to go
       | straight to talking about how they plan to execute it. You don't
       | need to call an idea worthless to the face of the person who came
       | up with it, since their passion _isn 't_ worthless and they may
       | not distinguish between the idea and their attachment to it.
        
         | camjohnson26 wrote:
         | Often people don't realize how complicated the field is and get
         | bummed out if you talk about their plan, because it's
         | embarrassing to admit that they have no clue how to implement
         | it.
        
       | RandomLensman wrote:
       | What is a bit missing is that being able to tell when the time is
       | right for a certain idea, i.e. when to commit resources to it, is
       | super valuable. This is something that also requires work, but
       | different from executing on the idea itself.
        
       | [deleted]
        
       | croes wrote:
       | Isn't this only valid for certain types of ideas? What about the
       | ideas for gravity and relativity?
        
       | frindo wrote:
       | > _You might be afraid of someone stealing your idea. Don't be.
       | Remember, ideas are an abundant commodity-it's time that is
       | scarce_
       | 
       | I wish more people understood this! 2/3 of the time someone asks
       | me to hear their idea they want me to sign an NDA first.
       | 
       | As though I have time to build a dating app that matches people
       | based on their favorite color!
       | 
       | But seriously, I think people would be surprised how much two
       | ideas can diverge based on execution and in most circumstances
       | sharing your idea is very low risk.
        
       | qwerty456127 wrote:
       | > Take, for example, pretty much any science-fiction novel,
       | movie, or television show. It's probably full of interesting
       | ideas, and those ideas might inspire actual science or technology
       | someday
       | 
       | To me ideas from science-fiction seem obvious and often
       | inevitable to be implemented. I have "invented" the concept of
       | "iPads" in my early childhood long before I've seen them in the
       | Space Odyssey and Star Trek. Not for an instant this makes me
       | feel genius, this was just an obvious concept like the wheel was
       | - it was doomed to be "invented" and needed no actual
       | inspiration. This is more of a game of who patents an obvious
       | idea faster and starts selling the best implementation of it
       | first.
        
       | masswerk wrote:
       | What I found particularly interesting is how adverse this is to
       | todays tech patents.
       | 
       | (Compare this recent EEVblog video:
       | https://www.youtube.com/watch?v=lDdRVtka0Jg)
        
       | Reechik wrote:
       | A friend of mine told me a saying they have at Walmart, "you get
       | one point for talking and nine points for doing."
       | 
       | Thanks for sharing this article -- I really liked it.
        
       | imtringued wrote:
       | >While I was at a family wedding a few weeks ago, one of my aunts
       | asked me, "So, what's the hardest part about designing a game? It
       | must be coming up with the ideas, right?"
       | 
       | The hardest part in running a business is finding customers.
       | Going by that logic, the hardest part in game design (and
       | entertainment in general) is finding an audience. The biggest
       | risk is that you end up making a perfect game with the best ideas
       | possible that only you want to play. You can also do the
       | opposite. Design a game trying to appeal to everyone and thereby
       | having no audience whatsoever. Although liked by many, it's
       | quality will be poor.
        
       | Taylor_OD wrote:
       | I had this discussion with my team at one point. Most of them
       | were fairly early career and believed they just needed a great
       | idea. I believe the opposite. Ideas are cheap. Execution is very
       | very hard.
       | 
       | My example for a long time was that Netflix for video games is a
       | great idea. At some point we will be able to "rent" or "use"
       | games for a low monthly few instead of buying video games. It's
       | happened with most other media and the large hurdle is figuring
       | out copyright and logistics. But someone will come along with
       | that knowledge and make it happen eventually.
       | 
       | We're about 4 years from that conversation with my team and I
       | believe Netflix announced they are going to get into the
       | videogame space recently.
        
         | entrynode wrote:
         | Xbox GamePass is exactly the service you're describing and it
         | works very well
        
       | mattgreenrocks wrote:
       | It's easy to become attached to your ideas, because in your head,
       | they're perfect and reality doesn't intrude. For a long time, I
       | hoarded ideas, but eventually realized I was dragging around a
       | bunch of half-assed thoughts, mostly. It wasn't that they were
       | bad, but I didn't have a sifting function to apply to them, so
       | they were all treated as equally good, which became overwhelming.
       | 
       | I still write ideas down but now I'm content to let them sit for
       | a bit and see which ones pop up over and over. The good ones you
       | can't really seem to forget about. Those are the ones I am most
       | likely to take action on.
        
         | matwood wrote:
         | You're describing Brain Crack :)
         | 
         | https://www.youtube.com/watch?v=0sHCQWjTrJ8
        
         | bjelkeman-again wrote:
         | Sometimes when I have had an idea that I really needed to
         | understand better I put together a short business plan for it.
         | It often shows me if I need to dump the idea or I get it out of
         | my system so I can work on something else. It has been worth
         | the days it took to write it down, to then be able to shelve
         | the thing and not feel regret.
        
       | thallukrish wrote:
       | There are 1000s of SHOW HN. But a fraction of them get attention.
       | So does that mean the idea was worthless and the person went
       | ahead spending time building it? No, the person who builds always
       | finds it fascinating. It may not become a hit. But you can't say
       | the idea is worthless. It is a lottery. Only few make it. The
       | magic is about doing the best you can on the idea you like and
       | leave it to the audience to decide just like a Movie.
        
       | nowherebeen wrote:
       | > Imagine if your spouse told you, "I have an idea for a
       | delicious 10-course meal. You should spend the next few days
       | researching each dish, buying the ingredients, testing different
       | versions, preparing the final meal, and serving it plate by plate
       | at a dinner party. We'll split the credit 50/50."
       | 
       | This is brilliant. I am going to use this next time someone tells
       | me they want to give me equity for building their entire product.
        
         | [deleted]
        
       | k__ wrote:
       | Even in the founder matching from YC, such people run around.
       | 
       | They are hungry and foolish, they want to disrupt.
       | 
       | The younger ones just throw some phrases at you, the more
       | experienced try to appear more professional, with Zoom meetings,
       | protocols, and full calendars.
       | 
       | But in the end it all was "how fast can you build something?!"
        
       | oblib wrote:
       | I dealt with this when I was younger and built custom cars. Every
       | car builder I learned from has, so I wasn't surprised when the
       | same thing happened after I made my first "app".
       | 
       | The most common denominators are they have nothing more than a
       | concept in their head (nothing on paper, no artistic renderings),
       | want you to invest your time making their dream product, promise
       | you'll both get very rich, have no skills to help make it and
       | express no desire to work on learning them, and they'll be the
       | corporate CEO.
        
       | MrDresden wrote:
       | This has been at the forefront of my mind for years, and it has
       | kept me focused.
       | 
       | I write my ideas down, even the ones that I see not financial
       | value in (heavily use Trello but for long term storage I used
       | Zim, and have now transitioned into Obsidian), since there was a
       | time and energy investment (not to mention the time and place
       | context that I was in when the idea grew, and might never come up
       | again) so throwing it away would be wasteful.
       | 
       | Parts of these ideas are then refactored over time, bits and
       | pieces removed or added, and in the end I might have something
       | that is viable.
       | 
       | Currently am in the process of implementing one that has gone
       | through this process over a 5 year time period.
        
         | aerique wrote:
         | > _I write my ideas down, even the ones that I see not
         | financial value in_
         | 
         | What has the world come to that you need to make this
         | disclaimer.
        
           | MrDresden wrote:
           | The point was to make it clear that non-finacially viable
           | ideas are not culled.
           | 
           | I play around with many ideas for fun, implementing them
           | knowing full well there is no way to monetize them.
        
       | Hippocrates wrote:
       | This is the same argument DHH makes in a very similar post aptly
       | titled "There's no room for The Idea Guy":
       | 
       | https://signalvnoise.com/posts/2188-theres-no-room-for-the-i...
       | 
       | I don't disagree, in fact it was one of my favorite posts due how
       | relatable it is to the many convos I've had with non-technical
       | friends and acquantainces. They mean well, and share their app
       | idea as if it is the next Facebook, and the thing standing
       | between us and some mega yachts is a coder (me) to simply "whip
       | it up".
        
       | asaddhamani wrote:
       | Amazing read! Ideas without execution are worthless, and mediocre
       | ideas with great execution win markets all the time.
       | 
       | Many people sit on great ideas waiting for the right time &
       | conditions (speaking from experience); if you think your idea is
       | worth something, go out there and do something about it yourself,
       | do anything, it is truly the effort that counts.
       | 
       | It feels particularly exploitative how "idea guys" will come to
       | developers and designers and expect them to toil away for peanuts
       | (or _maybe_ equity), it happens very often and you know 99% of
       | the time it's not gonna go anywhere.
        
       | lmilcin wrote:
       | My mental model of value of an idea is that it is one of
       | _multipliers_.
       | 
       | There are many different factors that affect end value:
       | execution, value to others, luck, timing, etc.
       | 
       | The end value is all those factors multiplied.
       | 
       | Even if your idea is great (is large factor) you can still get
       | zero value if any of other factors is zero.
       | 
       | Worth noting, that if you don't plan to execute on an idea it is
       | effectively worthless.
       | 
       | If you take a look at any historical "idea men" that have also
       | been successful (like Edison) you will notice that they did much
       | more than just produce ideas. They produced ideas but then
       | executed on them, provided real value to others, had these ideas
       | at the right time, had some luck, etc.
        
       | adamkochanowicz wrote:
       | This is also why I roll my eyes at most NDAs.
       | 
       | There were plenty of grocery delivery flops before Instacart and
       | FreshDirect got off the runway. Stop flattering yourself that
       | your idea is _that_ good.
        
         | sumtechguy wrote:
         | The really fun NDAs are the ones where the idea is slightly
         | novel but just a twist on existing techs. Go in and start
         | asking pointed questions on exactly how this or that works and
         | they seem shocked you would know. "its in the docs". One guy
         | had lifted verbatim paragraphs of algs out of a book that I had
         | just read a year earlier.
        
         | dgb23 wrote:
         | Thinking about this, many of the big tech firms didn't have
         | original ideas at all, came years, maybe decades after the
         | original ideas were conceived and published. But they executed,
         | refined, situated, packaged, marketed and sold well. What is
         | also common is that an original, more idealized/pure
         | implementation gets stripped of some of the seemingly essential
         | beauty during productization.
        
           | arkitaip wrote:
           | Don Norman explains this in the latest edition of The
           | Psychology of Everyday Things (amazing book on product and
           | design, btw). Sometimes, it can take centuries before tech
           | goes from idea to everyday reality in the hands of ordinary
           | people. For example, the videophone was depicted in a famous
           | illustration as early as 1879 [0] but it's only in the past
           | two decades that mobiles have made them somewhat ubiquitous.
           | 
           | [0] https://en.wikipedia.org/wiki/Telephonoscope#/media/File:
           | Tel...
        
             | georgeecollins wrote:
             | Former game designer and former student of Donald Norman..
             | have to upvote this. I did an internship with Donald Norman
             | in college as part of my major, just because it was a
             | requirement. I was working in a lab at the time and I
             | thought I would get a PhD.
             | 
             | Fast forward five years later when unexpectedly I became a
             | game designer-- everything I learned in that class was
             | gold.
        
             | lostcolony wrote:
             | That reminds me; I was listening to a comedy channel on
             | SiriusXM, and it played an old Lewis Black bit. And in it,
             | he referenced using a Blackberry. And I was struck even at
             | the time at how transformative the iPhone was, even though
             | it did nothing original. Every feature of the earliest
             | iPhone existed in a mobile form already...it was just
             | combining them together and executing in a reasonable
             | fashion. Microsoft had tried in the 90s but the tech wasn't
             | there. Blackberry had an extremely successful product, but
             | it mostly targeted business users, with productivity apps,
             | and its use of a physical keyboard made it a chore to use.
             | The iPhone did nothing new...except that it could do all
             | the things the business targeting devices could, while
             | instead targeting consumers, and provided a touchscreen
             | (itself not a new invention, but nevertheless making it
             | stand out in terms of usability).
             | 
             | Execution and market positioning are everything.
        
       | duxup wrote:
       | >Your friend's terrible prototype is worth 100x more than your
       | great idea.
       | 
       | >Why? Because your friend actually did something with their idea.
       | They created something. It may be terrible, but at least it
       | exists. They're now informed about how to proceed based on
       | something real, something tangible.
       | 
       | I recall an article (or maybe it was a comment) posted on HN
       | about someone who was very engineering focused about their start
       | up. They focused heavily on code quality and product quality.
       | Their product was said to be rock solid.
       | 
       | They had a good thing going in a space they believed would be
       | huge.
       | 
       | Then over a few months a competitor showed up with a janky /
       | flaky product and took all their customers. This new competitor
       | output new features left and right, they often didn't work well,
       | but they existed (unlike the startup in question).
       | 
       | It janky product, it was Salesforce.
       | 
       | Finding that 'executed well' in this case was getting features
       | out the door.
       | 
       | "Executed well" could just be a matter of recognizing "right now
       | we need to get these features out the door". How / when ... who
       | knows how you figure that out.
        
         | MattGaiser wrote:
         | That and customers don't seem to care about bugs either. We
         | have reached the point where buggy, glitchy software is
         | considered the norm.
        
           | duxup wrote:
           | I also think customers ... many are picking buggy products or
           | not caring about quality, possibly for good reasons. They
           | want to do their job already.
           | 
           | Granted I have my experience with plenty of customers who
           | really are making random decisions, but I'm constantly
           | surprised how often I'll review some feature limits with a
           | customer and they're all "yeah we'll need those".
           | 
           | But then we'll give them a beta without those features, it's
           | kinda buggy..... and they love it.
           | 
           | The quality and utility ratios are a spectrum and finding
           | those for a given widget is an unknown for me.
        
             | MattGaiser wrote:
             | True. Crap now is better than a good product later.
             | 
             | And I don't have customers, but deal with this with my
             | product manager. He just won't stop adding stuff to the
             | backlog.
        
         | whymauri wrote:
         | >"Executed well" could just be a matter of recognizing "right
         | now we need to get these features out the door". How / when ...
         | who knows how you figure that out.
         | 
         | Product-market fit and feature velocity is like 50+% of the
         | execution advantage of startups.
        
           | duxup wrote:
           | Yeah I've spent weeks on a project, it goes semi unused
           | despite lots of attention from customers.
           | 
           | A few hours on widget ... suddenly customers grapple onto
           | this simple widget as a big reason to buy.
           | 
           | Who knows how you figure that out...
        
       | z3t4 wrote:
       | An idea can be worth a lot! That's why we have patterns. It can
       | however be very difficult to see why an idea is so good - so you
       | _will need_ the idea guy - execution is really the easy part,
       | that you can solve with money.
        
       | bob33212 wrote:
       | And then there are good ideas that are impossible to execute.
       | "Software that identifies all discrepancies between data in
       | different systems" for example. Sounds great but in practice that
       | is just ETL and analytics. Nothing new.
        
       | avelis wrote:
       | The end of the article was encouraging and refreshing to read.
       | IMO making an idea doesn't take courage it takes capital (Time &
       | Resources). My challenge is that idea making is capitally
       | inefficient in comparison to say, buying a house or even just
       | buying the market. Pushing through that to say this is worth
       | spending capital on is what I struggle with. Yes, I could build
       | it, but would someone really buy it?
        
       | France_is_bacon wrote:
       | First, who has not heard this 10 million times, yet people keep
       | writing that "it is not the idea, it's the execution."? What's
       | next, you're going to tell me that the sky is blue, the grass
       | green? How many more times is someone going to write the same
       | article? It's like writing about supply and demand - hey, did you
       | know as supply goes down, price goes up? Wow. Thanks for that
       | brilliance.
       | 
       | However, the reality is that the saying is completely wrong.
       | Totally, completely 100% wrong.
       | 
       | Sure there's a sh-tload of ideas. Bad ones. Great ideas are truly
       | rare.
       | 
       | If ideas are so nothingburger, that no one is interested in
       | stealing your idea, why do you think that all companies make
       | employees sign NDA's? Why do you think that companies have such
       | tight security? Did you read about the case where Apple had
       | police raid someone's home because they thought that he had a
       | latest version of their iphone at his house?
       | 
       | Why do you think universities have classes on competition? What
       | do you think they teach? That there is only one single day spent
       | in the class, where the professor says, "Don't worry about
       | competition or your secrets being stolen, there's no such thing,
       | it's a fairy tale." And the only test on the final is, "Should
       | you worry about your ideas being stolen, yes or no?"
       | 
       | This stupid idea that it is not the idea, that it is the
       | execution makes me grind and gnash my teeth in utter rage every
       | time that I read it.
       | 
       | Am I saying that execution doesn't matter? Don't be a twit. Of
       | course it does. When I was young I had the idea to work at a
       | restaurant for money. Did anyone think there had to be no
       | execution where I didn't have to apply for the job and do the
       | work once hired? Someone has to write an article about that? Hey,
       | did you know once you're hired, you have to do the work??? But a
       | friend had an idea that brought him an income 10 times as much as
       | what I did. Did he tell me about the idea? No, because if he did,
       | I would have done that, too, leaving less money for him, maybe
       | put him out of business. Don't tell me the idea isn't important.
       | His idea was worth $1000 per weekend to my $50 per weekend. He
       | probably didn't execute as much as I did, either. Work was much
       | harder in a restaurant than his idea.
       | 
       | But let's say you have the idea of, oh, razor blade sandwiches,
       | where you have two slices of bread filled with razor blades. You
       | can have the best mustard and mayonnaise, the best artisan bread,
       | world-class marketing, - the best freaking execution in the work,
       | and nobody is going to buy your f-ing sandwich.
       | 
       | if you think ideas are worthless, just ask Tyler and Cameron
       | Wilklevoss. They had the idea of Facebook, and hired Mark "The
       | Thief" Zuckerberg to do the programming. Zuckerberg then started
       | creating his own and did not work on the Winklevoss', even though
       | he said he was.
       | 
       | While you cannot patent an idea, Zuckerberg still stole the idea,
       | which he recognized was a great idea. Yes, there has to be
       | execution, but that is what the Winklevoss twins paid Zuckerberg
       | to do for them, but, to repeat, Zuckerberg stole the idea.
       | 
       | And I personally have had ideas stolen by people whom I discussed
       | the ideas with, to get their take on it. I'm telling you,
       | nothing, _nothing_ feels worse in the world when this person
       | takes the idea and uses it. I had a bunch of projects I was
       | working on, so I could not do anything for 6 months on it, but I
       | was gathering information and ideas, and was asking for their
       | thoughts on how to make it better. Nothing feels worse than
       | having your idea stolen, nothing. I 'm still bitter, all these
       | years later, and it sure ended the friendships.
       | 
       | People say it is 1% idea, and 99% execution, but that's so wrong.
       | It's 99% the idea, and 99% the execution.
       | 
       | And the author saying a terrible idea executed is better than a
       | great idea not executed is just retarded in the real world.
       | 
       | And again, I'm not saying execution is unimportant, it is silly
       | to think an idea is useful by itself by realistic and intelligent
       | people, and execution is unimportant. If someone thinks that
       | their idea is worth a million dollars and they want someone else
       | to do the execution and split the profits, well, that's not
       | something to talk about, because that person is just an idiot.
       | But that has nothing to do with the importance of the idea.
       | 
       | Keep your own council. Play your hand close to your vest.
       | 
       | I could go on about this forever, giving more and more examples
       | and reasons, but I think you all catch my drift.
        
       | cableshaft wrote:
       | Just an FYI to people who might not be in the know, this is Jamey
       | Stegmaier of Stonemaier Games, and he is known for being one of
       | the most transparent and candid board game publishers in the
       | business, and his blog is seen by many as essential reading if
       | you want to publish your own games (especially Kickstarter, back
       | when he did that).
       | 
       | The publisher has a lot of dedicated fans as a result, and
       | several of their games have been extremely well received (Scythe,
       | Viticulture, and Wingspan in particular).
        
       | jbverschoor wrote:
       | > Imagine if your spouse told you, "I have an idea for a
       | delicious 10-course meal. You should spend the next few days
       | researching each dish, buying the ingredients, testing different
       | versions, preparing the final meal, and serving it plate by plate
       | at a dinner party. We'll split the credit 50/50."
       | 
       | I'm gonna use that, as this is something people understand. But
       | he forgets to add that you'll also need to get a venue, and
       | customers too. Oh wait, it will sell itself, right?
        
         | yunohn wrote:
         | >> We'll split the credit 50/50.
         | 
         | More like 95/5 in their favor... :/
        
       | hnarn wrote:
       | > "So, what's the hardest part about designing a game? It must be
       | coming up with the ideas, right?"
       | 
       | This feels like a point of view that's so far detached from
       | reality that you almost suspect it was made up, but judging about
       | the amount of people I've met who have "priceless ideas" I guess
       | it's depressingly common.
       | 
       | It's also a point of view that you can only keep if you've
       | literally never built anything in your life. Anyone who has tried
       | to take an idea from theory to practice knows that there's -- in
       | comparison to the amount of work required to formulate the idea
       | -- an excruciating amount of work. Unless you're extremely
       | motivated, more often than not you will quit half way, because of
       | vastly underestimating the amount of effort needed.
       | 
       | This blog post is much too forgiving in saying that "your idea is
       | valuable" in the first place: it's not. Ideas are useless.
       | They're a dime a dozen, and most successful ideas that
       | materialized in the world were derivatives of ideas that already
       | existed, just _executed_ better.
       | 
       | Facebook wasn't a new idea. The iPod wasn't a new idea. Google
       | wasn't an new idea, it was just a better search engine. The
       | amount of "winning ideas" can be counted on one hand, everyone
       | else just had to put a massive amount of work into improving
       | something that kind of already existed.
        
         | chrisco255 wrote:
         | What I think is interesting is that a lot of people really do
         | struggle to come up with good ideas. They lack creative
         | thinking, or don't exercise it very much.
         | 
         | Then there's the types that have so many ideas but so little
         | focus and persistence to see an idea all the way through.
         | 
         | So the spectrum of people that have a good idea that they
         | understand well, and a vision for that product, and can also
         | either build it themselves or lead a team to do so is pretty
         | thin.
        
         | indymike wrote:
         | > > "So, what's the hardest part about designing a game? It
         | must be coming up with the ideas, right?"
         | 
         | > This feels like a point of view that's so far detached from
         | reality that you almost suspect it was made up, but judging
         | about the amount of people I've met who have "priceless ideas"
         | I guess it's depressingly common.
         | 
         | Sometimes, the idea is the hard part. Sometimes, execution is
         | the hard part. Sometimes money is the hard part. When you are
         | building a product or a business, there are always things that
         | you have to do that you don't know how to do, can't afford to
         | do, or don't have the time to do. Sometimes, there's no one in
         | the world that can. Ultimately, the things that are hard are
         | the things that end up being costly to solve - be it money
         | (hiring someone), marketing (great product if only the whole
         | universe knew), equity (cofounder), runway (I need three
         | years). The answer is different every time, and once in a
         | while, the idea is the hard part... not very often, though.
        
       | ChrisMarshallNY wrote:
       | _> Many of them want a partner-they'll be in charge of the idea,
       | and I'll execute it._
       | 
       | Boy, does that sound familiar. In my experience, they'll also get
       | most of the money and credit, and will plan to kick me to the
       | curb, once it gets to alpha.
       | 
       |  _> I hate to break it to you, but your idea-any idea, really-is
       | worthless. An idea only has value when it is executed, and it
       | only has a lot of value when it's executed well._
       | 
       | And that "executed _well_ " is important. I have seen so many
       | promising ideas and systems destroyed by being written by "lowest
       | common denominator" implementation talent.
        
         | MattGaiser wrote:
         | I've had a whole bunch of random people message me to implement
         | their idea for some small fraction of equity. They want 95% for
         | their one pager.
        
         | sam0x17 wrote:
         | True, but you can also make a career out of preying on these
         | types.
        
         | user3939382 wrote:
         | It's very funny that this is the top comment, because just
         | seeing the headline before seeing the comments or article the
         | first thing that came to mind was all the people that have
         | approached me to be 50/50 partners where their 50% was having
         | an idea and mine was spending months programming and designing.
        
         | mywacaday wrote:
         | Are there any good examples where the opposite is true, i.e. a
         | relatively terrible idea executed so well it succeeds?
        
           | adventured wrote:
           | If it succeeds, there's a pretty serious question about
           | whether it was actually a terrible idea. I'd be doubtful
           | about the premise accordingly. I think the successful outcome
           | is inherently invalidating of the notion it was a terrible
           | idea.
           | 
           | I've been reading about business history for decades, I enjoy
           | it. I can't think of an example that matches that setup.
           | Ideas like the pet rock or chia pet or electronic dancing
           | flower pots jump to mind, however my thinking is immediately
           | that: well, they weren't such terrible ideas then, lots of
           | people wanted to buy those things.
           | 
           | A combination of disposable income and endless desire to be
           | amused/entertained, is a potent consumption formula. The pet
           | rock for example was a relatively inexpensive tchotchke of
           | very temporary curiosity and amusement. People love to be
           | amused, entertained and to have trinkets to talk about or
           | show off. A lot of seemingly bad ideas fall into that space.
        
             | ChrisMarshallNY wrote:
             | That's true. "Terrible" is in the eye of the beholder.
             | 
             | Many, many companies make bank, by taking classic ideas,
             | and executing them well.
             | 
             | It's like Joe Cocker made many obscure songs into mega-
             | hits.
        
               | username90 wrote:
               | If other companies are making lots profit doing something
               | then it isn't a terrible idea. A terrible idea is trying
               | to build something that will never make lots of money,
               | like the pet dating sites or so.
        
               | ChrisMarshallNY wrote:
               | Like the songs that Joe Cocker often covered, the ideas
               | may be languishing, with little-to-moderate success.
               | 
               | Until done properly, or combined with other ideas or good
               | marketing.
               | 
               | Until they make money, they are derided as "terrible
               | ideas."
        
               | username90 wrote:
               | Of course some ideas are hard to recognize as good, but
               | you can't say that there aren't any terrible ideas out
               | there. Trying to implement a terrible idea will never
               | work out no matter how well you execute, unless you make
               | it into a MLM scam but I wouldn't call that success.
        
           | clpm4j wrote:
           | I could make a case that Airbed and Breakfast was somewhat of
           | a "terrible idea" at the beginning... now with an $80+
           | billion market cap... they executed well.
        
             | MajorBee wrote:
             | Why do you think it was ever a bad idea? From the Airbnb
             | wikipedia page, it seems apparent that, right from the
             | beginning, the plan was to tap into the market of people
             | who liked the idea of playing a professional Host but did
             | not have the capital or desire to run a full fledged
             | hotel/BnB; some of the margin gained by these lower costs
             | of operating could be passed on to guests, thereby
             | attracting them to the service.
             | 
             | However, HOWEVER, there are/were some gigantic risks Airbnb
             | was taking, I will agree with you on that -- the risk of
             | people staying at random strangers' houses and the wide
             | spectrum of horrifying experiences that can lead to.
             | There's an excellent Bloomberg article that does a deep
             | dive into Airbnb's somewhat-shady "Trust and Safety
             | team"[1][2].
             | 
             | The point I'm trying to make is that although the idea came
             | with certain inherent risks, skillful execution can
             | mitigate those risks significantly. Similar risks were also
             | attached to Uber's idea of random strangers offering rides
             | to people, and those risks were somewhat mitigated as well.
             | 
             | [1] archive.md link: https://archive.md/nyBFY
             | 
             | [2] original article link:
             | https://www.bloomberg.com/news/features/2021-06-15/airbnb-
             | sp...
        
         | starkd wrote:
         | Also, there's more than one way to execute an idea. If they are
         | executed simultaneously, the better execution will win, making
         | the alternates worthless. The implementation itself IS the
         | business.
         | 
         | Ideas are a dime a dozen.
        
         | mysterydip wrote:
         | If I could upvote this more than once I would. When people hear
         | that I'm a hobbyist game developer (video and board), a
         | significant number of them will say (paraphrased) "I've got
         | this great idea for a game, would you make it for me?" I've
         | learned to just say "maybe someday when I'm not so busy,"
         | because the truth of the article offends too many of them.
        
           | 1123581321 wrote:
           | Aren't most of their ideas bad, though? That's my issue with
           | this article; usually both the idea and the execution is
           | lacking.
        
           | paulintrognon wrote:
           | What I do is I explain to them the concept of MVP and tell
           | them to come back with specifications for one. Noone ever
           | came back yet...
        
           | silexia wrote:
           | The same principle applies to patents. Ideas are worthless,
           | but execution is everything. Patents prevent other people
           | from executing on an idea, meaning you are stuck with an
           | obnoxious patent troll controlling the idea forever. We need
           | to abolish patents.
        
             | hansvm wrote:
             | IMO we'd be better off without intellectual property at
             | all, but it's probably worth pointing out that weaker
             | measures can accomplish a similar goal.
             | 
             | If independent invention were a valid defense and the terms
             | were a bit shorter then the only patents which would
             | actually affect your business would be those which you
             | legitimately couldn't come up with on your own (which seems
             | like the point of the whole system -- you get a monopoly
             | and we get blueprints in return). Shorter terms of 5-10 yrs
             | would allow for faster iteration on important ideas.
             | 
             | Alternatively, compulsory license agreements like you have
             | for some aspects of music could substantially reduce the
             | chilling effect on new inventions. You don't have to worry
             | about somebody suing for multiples of revenue; you just
             | always have the ability to pay a reasonable royalty -- the
             | patent owner still gets handsomely compensated, but
             | important new inventions can start rolling out immediately.
             | 
             | Or else if the bar to get patents were a little higher then
             | the system would work a lot more smoothly. The fact that
             | cloudflare was able to invalidate the vast majority of
             | patents when a troll sued them strongly indicates they
             | shouldn't have been awarded in the first place even under
             | current guidelines.
        
               | pkaye wrote:
               | One idea I had is when you get a patent approved, you
               | also have to set some money aside for a bounty that is
               | paid to anyone who invalidates the patent through prior
               | art.
        
               | antihero wrote:
               | > we'd be better off without intellectual property at all
               | 
               | So there's absolutely nothing at all to prevent a
               | situation where you put time and money into developing
               | something, and as soon as it gets legs, a megacorp
               | instead of buying you out or licensing it from you, just
               | copies it and pushes you out of the market?
        
               | kiba wrote:
               | There's also nothing preventing a megacorporation from
               | preemptively inventing and patenting everything under the
               | sun. They also have infinite money to fight patent
               | lawsuits.
               | 
               | Moreover, these patent lawsuits mean that said inventors
               | spend more time talking to their lawyers instead of
               | getting these inventions to market.
        
               | hansvm wrote:
               | Is that worse than the current situation where you
               | accidentally infringe on a dozen patents from the
               | megacorp's warchest and get sued to oblivion if you don't
               | quietly agree to their favorite terms? Is that worse than
               | all the innovation being stifled by agreements requiring
               | work on your own time and dime to belong to your
               | employer? Are first-mover advantages and other sources of
               | natural monopolies not really that important in building
               | your moat? Is intellectual property the right mechanism
               | for limiting megacorp power?
               | 
               | I'm open to the idea of some intellectual property rights
               | remaining (like the "natural rights" you see in a lot of
               | the world, or retaining current trade secret laws), but I
               | still think we'd be in a better place than we are now if
               | the current system were completely abolished.
        
             | didgeoridoo wrote:
             | Forever? Patents have a 20-year lifespan and require you to
             | disclose your methodology, allowing others to copy your
             | idea as soon as your exclusivity period is up. In a world
             | without patents, small inventors would have their ideas
             | stolen immediately by corporations that have the resources
             | to build and sell the invention.
        
               | voakbasda wrote:
               | That theft happens now. Small fish cannot compete with
               | big fish without risking getting eaten alive.
               | 
               | You think one pathetic patent would stand up against a
               | FAANG's warchest, if they really wanted to implement it?
               | They will use your idea and bury you with their own
               | patent portfolio, unless you license it under terms that
               | are generous and favorable to their interests. If you
               | want to play hardball, they will use their lawyers to
               | drown you in legal debt before a judge ever hears the
               | case.
               | 
               | In this light, it should be clear that innovation has
               | been completely crushed under the heel of the present
               | system of fascist corporatism. Eliminating patents will
               | not solve that overarching problem, though we know such
               | an outcome would never be permitted to happen. Patent
               | pools do not solve it, as that sacrifices the autonomy
               | and independence that is the very essence of being a
               | small fish.
        
               | kiba wrote:
               | _Forever? Patents have a 20-year lifespan and require you
               | to disclose your methodology, allowing others to copy
               | your idea as soon as your exclusivity period is up. In a
               | world without patents, small inventors would have their
               | ideas stolen immediately by corporations that have the
               | resources to build and sell the invention._
               | 
               | The big corporations have the resources to build and sell
               | the invention and defend against a patent lawsuit
               | regardless.
               | 
               | Moreover, the big corporations already can use patents
               | against smaller competitors and can fund more R&D to get
               | patents and can simply sit on it.
               | 
               | Also, it isn't always a good idea to disclose how your
               | stuff work. For example, SpaceX doesn't do that because
               | the Chinese government will copy their stuff. Not that it
               | matters. The problem with the space industry is that the
               | old space contractors and governments rest on their
               | laurel even when SpaceX became the Goliath of the Space
               | industry.
        
               | imtringued wrote:
               | I don't like patents. I like the 20 year life span. I can
               | live with the compromise. There is no compromise for
               | copyright.
        
               | jpeloquin wrote:
               | > Patents ... require you to disclose your methodology,
               | allowing others to copy your idea as soon as your
               | exclusivity period is up.
               | 
               | When I was taught to read a patent, I was told to skip to
               | the claims, and the rest was useless except to provide
               | definitions for words used in the claims. The description
               | is _supposed to_ allow another practitioner to reproduce
               | the invention, and many engineers who write patents do
               | take the trouble to do this right. But as far as I know,
               | the patent office does not verify that the description is
               | valid or useful. They do try to check for novelty. I've
               | also heard advice that engineers should avoid reading any
               | patents because when there's a patent fight, damages are
               | greater for willful infringement. Given that the usual
               | practice is to ignore a patent's technical description,
               | is a patent really useful as a disclosure of methodology?
               | It seems like in practice, the only point is to plant a
               | legal claim on some intellectual territory. As you note,
               | the legal aspect may have genuine benefits, but the
               | technical disclosure aspect seems to be useless.
        
             | gwright wrote:
             | false dichotomy
        
             | wizzwizz4 wrote:
             | > _Patents prevent other people from executing on an idea,
             | meaning you are stuck with an obnoxious patent troll
             | controlling the idea forever._
             | 
             | Better than an obnoxious oligarch controlling all ideas
             | forever, which could happen if you _completely_ abolish
             | patents. Do you have any more nuanced (i.e. realistic)
             | suggestions for reform?
        
               | fighterpilot wrote:
               | Patent duration of 3 years instead of 20. Long head start
               | on execution but removing the ability for patent trolls
               | to sit on them for decades.
        
               | flavius29663 wrote:
               | Serious question: how would an oligarch control anything
               | in a patent-less world? I mean, you just have an idea for
               | a SQL Server, you just go ahead and do it, how does the
               | oligarch stop you exactly?
        
               | HWR_14 wrote:
               | > Serious question: how would an oligarch control
               | anything in a patent-less world? I mean, you just have an
               | idea for a SQL Server, you just go ahead and do it
               | 
               | Network effects and the ability to spend 100x what you
               | can raise to destroy you as an example to others or just
               | to duplicate it. I mean, great, you have a new SQL
               | Server. I'll even grant that it's 1,000x
               | better/faster/etc than the current SQL because you
               | sprinkled fairy dust everywhere. How are you going to
               | roll it out to customers before Oracle/Amazon/MS/Google
               | reverse engineer it and deploy it to all their existing
               | customers?
               | 
               | At least with IP, there is a bidding war among those
               | companies to buy out your tech - you'll probably get
               | paid. And a limited period of ownership before the world
               | gets the benefit universally.
        
               | nxrabl wrote:
               | I think your example is interesting because it shows just
               | how much we've all been spoiled by software. If you have
               | a great idea for a piece of software, you can code it up
               | on your own or in a small team for more-or-less 'free',
               | minus time and opportunity costs. As soon as your idea
               | has a physical component, though, you have to start
               | worrying about manufacturing and logistics and materials
               | and personnel and space, all of which are costly and
               | time-consuming and finite. What if your idea requires
               | negotiating for land rights to build infrastructure? What
               | if you need to build an assembly line to manufacture your
               | product at scale? If you're competing against a
               | counterparty with effectively infinite money, you might
               | need all of the lead time a patent gives you to level the
               | playing field.
        
               | kiba wrote:
               | As opposed to a corporation with effectively infinite
               | money preventing the development of 3D printing as an
               | industry and a hobby because they sat on their patents
               | until it expired?
        
               | flavius29663 wrote:
               | I don't see how this is different today. If you're a
               | small guy with a patent trying to bring to market a
               | physical product before a giant...good luck with that. I
               | can think of several examples where a large company stuns
               | the development of a technology just because they can (3D
               | printing, LCD monitors, electric cars, e-ink). Can you
               | give me some examples from today where a startup used the
               | patents as a sufficient moat to get to success? There are
               | many successful startups, I am referring to specifically
               | some that were protected by patents.
               | 
               | Even if you do, the second you do it and it sells, it
               | gets copied in China faster that you can say IP.
        
               | robinsoh wrote:
               | > examples where a large company stuns the development of
               | a technology just because they can (3D printing, LCD
               | monitors, electric cars, e-ink).
               | 
               | I work in the display industry. I've never heard that
               | e-ink "stuns" the development of technology. Could you
               | elaborate on your meaning? Please see my comment history
               | to see why I keep asking about this.
        
             | flavius29663 wrote:
             | I think the patents might have had a good role sometimes in
             | the past, when small people could protect themselves from
             | the big guys. Or protect small guys stealing each other's
             | work.
             | 
             | These days, the big guys can just trample over small ones,
             | and use the list of patents they have as a counter-sue
             | threat against other big guys. Small guys are constantly
             | threatened by big guys with patent lawsuits, they can't
             | really dream about enforcing a patent a large guy. Even if
             | they have the perfect patent they just get bought up for
             | it. And now the patent is part of that big list mentioned
             | above, where it can be used for development or just sit in
             | a drawer and have the project killed just so that
             | competition can't use it.
             | 
             | Say you manage to fix this, but then you go to China and
             | they will copy everything you do and sell an exact replica
             | the next day with impunity.
             | 
             | There is no win, I don't see any benefit of patents in the
             | western world today, they're only used to slow
             | technological progress - the exact opposite of the intent.
             | 
             | What am I missing here? This is a very shallow take with my
             | little knowledge, but I just don't see the benefits of
             | patents.
        
               | kiba wrote:
               | _I think the patents might have had a good role sometimes
               | in the past, when small people could protect themselves
               | from the big guys. Or protect small guys stealing each
               | other 's work._
               | 
               | OK. Has this ever been true?
               | 
               | I remembered a story about the Wright brothers suing
               | competitors and engaging in a patent war, instead of
               | spending their time and energy continuing to innovate.
               | 
               |  _Say you manage to fix this, but then you go to China
               | and they will copy everything you do and sell an exact
               | replica the next day with impunity._
               | 
               | Is this necessarily a bad thing? These Chinese firms made
               | open source 3D printers more accessible to the hobbyist
               | communities, and some of them are even known for quality.
               | Granted, some of them cut corners so much that a burning
               | 3d printer became a meme.
               | 
               | 3D printing as a hobby only becomes a thing once the
               | patent expired.
               | 
               | I am sympathetic to the idea of the small inventor trying
               | to make it in the world. But people, big and small,
               | corporations and individuals, can and did abuse patents,
               | even innovators.
        
               | bmn__ wrote:
               | > Is this necessarily a bad thing?
               | 
               | It pains me that I have to explain this to adults on HN,
               | but: yes, this is bad. The foreign investor/customer paid
               | dearly with time and money for the research and
               | development. The factory runs an additional night shift
               | and makes another batch of product. They then sell the
               | night shift products at a reduced price undercutting the
               | original vendor because they do not have to recoup the
               | development costs. The vendor with the higher price
               | cannot sell his stock of product because the demand is
               | already satisfied from the cheaper night shift product.
        
               | kiba wrote:
               | _It pains me that I have to explain this to adults on HN,
               | but: yes, this is bad. The foreign investor /customer
               | paid dearly with time and money for the research and
               | development. The factory runs an additional night shift
               | and makes another batch of product. They then sell the
               | night shift products at a reduced price undercutting the
               | original vendor because they do not have to recoup the
               | development costs. The vendor with the higher price
               | cannot sell his stock of product because the demand is
               | already satisfied from the cheaper night shift product. _
               | 
               | OK. That wasn't what I am talking about. I am talking
               | about 3d printer vendors entering the market, not being
               | duplicitous about it. 3d printers are often open source,
               | completely out in the open. So you would naturally expect
               | clones.
               | 
               | So there's no duplicitous dealings going on here.
        
             | justin_oaks wrote:
             | ... or only grant patents if the inventor has a fully
             | functional prototype of their idea.
        
               | analog31 wrote:
               | I'm not a patent lawyer...
               | 
               | In principle, a patent is supposed to cover this. The
               | text of the patent has to provide a recipe for reducing
               | the idea to practice. As I understand it, if the recipe
               | is unworkable, the patent is void.
               | 
               | Whether the patent office is stringent enough about this
               | requirement is an open question of course. It may vary
               | from one field to another. For instance, a patent for a
               | new kind of optical lens is required to include a
               | complete "prescription" for the lens, which is recognized
               | as a sufficient set of data needed to replicate the idea.
               | (One of my patents is like that).
        
               | Tom4hawk wrote:
               | It works like that in many countries...
        
           | tisdadd wrote:
           | I make apps and nearly everyone says, "I have a great app
           | idea." Not a one has checked if this idea exists. I had to
           | send a friend this article as he is fairly blunt but wants to
           | dump ideas a lot. Your response is a good one for most
           | people.
        
             | celticninja wrote:
             | I had a similar experience, they were really cagey even
             | sharing the idea in case I stole it. Searched play store
             | and app store as she told me about it and there were dozens
             | of this type of app already.
        
               | jerf wrote:
               | Statistically speaking, if you have an idea for an app,
               | and there aren't already apps for it, you have an idea
               | that there is no way to make money with.
               | 
               | I'm sure there's a lot of spaces where there's room for a
               | _better_ app, but I can 't imagine there's much space
               | left for money-making apps that have no competition
               | today. I believe there are such spaces, but we're
               | probably talking species-wide blind spots at that point,
               | and you probably aren't the first to penetrate whatever
               | the veil is.
        
               | mnowicki wrote:
               | If trying to come up with one of these ideas anyway, that
               | is a good way to find one.
               | 
               | Ask yourself, if there is one thing that I might be able
               | to think of, that almost nobody else in the world can,
               | what would it be? What unique combination of experiences,
               | perspectives, talents, etc do I have that is extremely
               | uncommon and what unique ideas can I think of because of
               | this?
               | 
               | Not super practical in this case since the odds of
               | success are still pretty low(but not 0), but looking at
               | things this way can be useful in other scenarios as well.
               | It's kind of similar to how I often spin negative
               | experiences into a positive in my head, they're still
               | experiences and experiences can always be useful,
               | especially if they're unique
        
           | conductr wrote:
           | Some people I like to hear out. Then I'll maybe discuss the
           | merits of the idea, meanwhile tally in my head and leave it
           | as "well, sounds great, would probably take me about 4 months
           | to build it. You could probably get it done in 1 month if you
           | had $x?xx,xxx to put into it"
        
           | lostcolony wrote:
           | Yeah...I recall a family member telling me once "I have this
           | great idea for a novel", and I immediately tuned out. I'm not
           | a writer, but I know that -everyone- has a great idea for a
           | novel. The difference between authors and everyone else is
           | the authors did the work to actually get it down, edited, and
           | published (to where I even have a little respect for the
           | people who self-publish obvious vanity projects, simply for
           | the fact they had the self-discipline to actually sit down
           | and get it on a page).
        
             | VSerge wrote:
             | in the video game industry, I remember reading a person (an
             | indie maybe, but I'm not sure) saying that values are
             | basically: idea = 1 prototype = 10 shipped game = 100
             | shipped game that actually earns money = 1000
        
               | username90 wrote:
               | And then prospective gamedevs took this to heart and
               | build a flappy birds clone, ship it and feel they
               | accomplished something. Shipping a game you know is shit
               | wont teach you anything at all! You need to pour your
               | soul into it first, try to work out the kinks and ensure
               | it can be fun to play before shipping, and then see how
               | what you think matches with how players feel about the
               | game.
        
               | Something1234 wrote:
               | Can you explain this quote?
        
               | lostcolony wrote:
               | It would benefit with commas or semi-colons after each
               | number. It took me a bit to parse as well.
        
               | heavenlyblue wrote:
               | 1000 ideas are as valuable as a shipped product.
        
               | ElFitz wrote:
               | > 1000 ideas are as valuable as a shipped product
               | 
               | that earns money.
        
               | celticninja wrote:
               | Think of it as XP.
        
             | JKCalhoun wrote:
             | I've had great ideas for novels ... until I started to
             | write them. Then I realize there has to be a middle too.
             | And it has to be interesting to read.
        
               | HWR_14 wrote:
               | I do wish it was easier to publish and get short stories
               | in a similar way to novels. Like, I don't _need_ a 300
               | page tome every time. But even anthologies of short
               | stories by new authors (as opposed to Sci-Fi classics)
               | seem to be out of style.
        
               | oldsecondhand wrote:
               | https://365tomorrows.com/
        
               | SamoyedFurFluff wrote:
               | There's a whole market for short fiction actually if you
               | look. Magazines, anthologies, etc still exist. Where do
               | you think "the best American science fiction and fantasy"
               | anthology sources from every year? Check out SFWA
               | (science fiction and fantasy writers of America)
               | qualifier list for short fiction, duotrope, and the
               | submission grinder.
               | 
               | (Caveat: publication is competitive at these
               | magazines/anthologies. Good luck to you.)
        
               | HWR_14 wrote:
               | I'll look into it, thank you.
        
               | ElFitz wrote:
               | I think the future for this is online publication. On a
               | personal blog, or a shared website.
               | 
               | A bit like stories such as Sherlock Holmes' were
               | initially published in episodically in newspapers.
               | 
               | Many platforms now offer subscriptions options, so it
               | definitely could work.
               | 
               | That still leaves the discovery & editing issues though.
               | 
               | Any thoughts on that?
        
               | FalconSensei wrote:
               | In the west this is still growing, but in Japan at least,
               | it's way more common, at least regarding 'light novels'
               | (kinda of like YA?). I'm not sure about earning money
               | through subscriptions, but there people who write to
               | those sites (similar to Wattpad) often struck a deal with
               | a publisher to adapt the 'web novel' to a 'light
               | novel'[0]
               | 
               | Edit: I know that for webtoons (korean comics)
               | subscription is turning into a reality, at least in
               | English markets. Not sure about how's it in Korea though
               | 
               | [0]: https://www.reddit.com/r/LightNovels/comments/6hgw1w
               | /konosub...
        
               | nestorD wrote:
               | Internet makes it fairly easily to publish your short
               | novels on a personal website. You are not going to make a
               | profit or be marketed but at least your work is now out-
               | there. Reading qntm's ones [0] got me to buy his self-
               | published books.
               | 
               | [0]: https://qntm.org/fiction
        
               | HWR_14 wrote:
               | I agree that internet makes it easy to self-publish short
               | stories. And sure, if you are using it as promotion it
               | makes sense. But I was specifically referring to short-
               | stories as a viable commercial enterprise.
        
               | andai wrote:
               | Just write dozens and publish them 10 at a time. In fact,
               | two of my favorite authors growing up did exactly that,
               | Andy Griffiths and Paul Jennings.
        
               | billwear wrote:
               | yes, yes, yes. the middle. if you can't keep a reader
               | from taking a bathroom break until page 140, you can't
               | write a novel.
        
               | whatshisface wrote:
               | There are a lot of novels that would beg to differ.
        
             | ben_w wrote:
             | As I've been working on my first novel since 2016... I
             | agree completely. An idea isn't much without the effort
             | backing it up.
        
             | spc476 wrote:
             | My dad would always tell me about his ideas for smart phone
             | apps, if only I would build them (and in my mind---he'd get
             | the money). I would always then search the app store for
             | his "idea" and find N number of apps, already there. He
             | never did stop with his "ideas" though (and he never
             | bothered to do a simple search either).
        
             | noneeeed wrote:
             | I was listening to an interview with John Greene, the
             | author of A Fault in Our Stars and the excellent The
             | Anthroposcene Reviewed podcast.
             | 
             | He talked about how one of his books basically sat on the
             | shelf for ages (possibly a year), he just couldn't get the
             | idea to work, until one day he came back to it and figured
             | it out. People massively underestimate how much work it
             | takes to turn an idea for a story into a working novel with
             | a coherent plot and characters.
             | 
             | In sci-fi and fantasy I think this is particularly obvious.
             | There's a lot of sci-fi that has an interesting idea or
             | concept at it's heart, but the actual story just falls
             | flat. I think it's why short stories are often a better
             | format for sci-fi ideas.
             | 
             | Similarly I've encountered a lot of fantasy that was all
             | about world-building but where the book itself just went
             | nowhere. World building is kind of easy compared to
             | actually writing a novel with a compelling story. It seems
             | to be common for aspiring fantasy authors to spend years
             | doing the former and never getting round to the latter.
        
               | open-source-ux wrote:
               | _People massively underestimate how much work it takes to
               | turn an idea for a story into a working novel with a
               | coherent plot and characters_
               | 
               | A common piece of advice often repeated for fiction
               | writing: when you finish your novel, leave it untouched
               | for a few months (e.g. six months). When you return to
               | read it again with a fresh eye, you'll spot all the
               | clunky passages, cliches, and poorly written characters
               | you didn't spot when you were immersed in the writing.
               | The space of a few months gives you a more critical eye.
               | 
               | That's the advice. Whether writers actually heed it I
               | don't know. (A pause of some months might feel too long
               | for some writers itching to be published.)
        
               | Ma8ee wrote:
               | > Similarly I've encountered a lot of fantasy that was
               | all about world-building but where the book itself just
               | went nowhere.
               | 
               | It's like bands that spend years polishing their sound,
               | but never actually write any songs.
        
               | anonymousDan wrote:
               | Note 'one of'. In my experience all ideas are different.
               | Some ideas just naturally work almost straight off the
               | bat, and others take an inordinate amount of fine tuning.
        
               | caconym_ wrote:
               | In fiction writing, people who don't have any skills or
               | experience often assume they can just sit down and write
               | a novel because they have a cool idea. This is never ever
               | the case, regardless of how cool the idea is, because
               | writing a (readable) novel is actually really hard.
               | 
               | Source: have written several unreadable novels.
        
             | theshadowknows wrote:
             | My father-in-law wrote five books during his lifetime. To
             | his credit, they were ok. But he refused to ever work with
             | an editor. And thus none were ever published.
        
               | codazoda wrote:
               | I wrote a book on how to publish your ebook. The people
               | who read it seem to love it but I haven't marketed it
               | real well. In any case, you might find it interesting if
               | you want to publish your own book or if you wanted to
               | publish your father-in-laws unfinished books.
               | 
               | There's even a bit of information in there about using
               | your computers text-to-speech tool for editing. You have
               | it read the book back to you in order to catch mistakes.
               | 
               | https://smile.amazon.com/dp/B00A4112ZM
        
               | andai wrote:
               | The text to speech idea is brilliant. I've read some
               | books several times in print, but many finer details
               | escaped me until I listened to the audio version.
        
           | 271828182846 wrote:
           | have you considered creating a fake or 2nd account?
        
           | JKCalhoun wrote:
           | LOL, so often....
           | 
           | I tell them instead, "Great idea, you should learn to program
           | so that _you_ can write it. "
           | 
           | While that sounds snarky, I am sincere. I explain to them
           | that is exactly why I am a programmer: I wanted to write my
           | own computer games so badly that I learned programming in
           | order to do it.
           | 
           | I should add, since developing for iOS, now it's "I've got a
           | great idea for an iPhone app!"
        
         | fnord77 wrote:
         | Jobs/Woz?
        
         | ipiz0618 wrote:
         | Yeah I've been there, being the person who executed the idea.
         | It sucked knowing the person giving the "idea" (which I
         | actually gave most of the directions) had so much leisure time
         | for fun, while I was sitting there coding something I'm not
         | interested in. I only execute my own ideas now. Even sometimes
         | I can't finish it, I can only blame myself.
        
           | leoc wrote:
           | But if anything this an argument in favour of the idea that
           | ideas _do_ have value, as it 's equivalent to the situation
           | where the capitalist pays $10,000 to set up the ice cream
           | stand and wanders off while their partner does all the work.
           | The arrangement may be _unfair_ on some level but that 's a
           | whole different question.
        
           | matheusmoreira wrote:
           | > I only execute my own ideas now. Even sometimes I can't
           | finish it, I can only blame myself.
           | 
           | Don't blame yourself. It's okay to not finish something.
           | 
           | Sometimes I just want to prove to myself that something is
           | possible. That I'm not insane for thinking it. Once the
           | result is clear, I usually lose interest. It turns into the
           | exact kind of boring execution work the article's talking
           | about. Better to find some new idea to explore...
        
           | elcomet wrote:
           | Well there is much more to do than coding... They should be
           | doing sales and marketing and other stuff. If they're doing
           | nothing, that's a bad sign
        
             | ryandrake wrote:
             | Even that's lopsided. Assuming the idea is purely software
             | (no hardware manufacturing involved), then the vast
             | majority of the actual work is to make the product.
             | 
             | I would not accept a 50/50 split where he "has the idea"
             | and I do the software. I wouldn't even accept a 50/50 split
             | if the Idea Partner also does a little sales and marketing.
             | I would _maybe_ accept 50 /50 if the Idea Partner also
             | provided all the capital. Now we're talking...
        
               | MajorBee wrote:
               | If your "ideas man" has fully committed to doing all the
               | sales/marketing and the dance of raising capital, leaving
               | you to work on the product, I think that's a very fair
               | division of labour. After all, a finished product is
               | almost as worthless as an unexecuted idea if no one ever
               | actually purchases or uses said product. I say almost
               | because, in theory, your product could have enough
               | "obvious" value on its own that you could just sell it to
               | another company and exit comfortably.
        
               | dequor wrote:
               | But now they are taking all the risk and it would make
               | sense to just pay you a salary and keep the 100%
        
         | Werewolf255 wrote:
         | This is a great summation of the article. The pandemic gave me
         | the time to start executing some of my favorite ideas and it's
         | really something to see features drop off the timeline as the
         | execution complexities start to spin out geometrically.
        
         | k__ wrote:
         | lol,
         | 
         | reminds me of some guys that once contacted me.
         | 
         | "We are five business people who have a cool idea for an app
         | and now we need you to build with us!"
         | 
         | Like, even IF we would split equity equally, 6 people to start
         | with, wth?
        
           | [deleted]
        
           | JKCalhoun wrote:
           | Split? How good of an idea would they still think it is if
           | you told them to pay you hourly ($$$!) and they could split
           | the profits five ways?
        
         | an_opabinia wrote:
         | If the son of a Tencent executive had a video game idea, it has
         | a ton of value.
         | 
         | I don't know, there are a lot of games out there that are "well
         | executed" that no one plays. Lots of indie developers who
         | repeatedly make hits, and yet still no one finds (or finds)
         | their next game.
         | 
         | These takes are kind of obnoxious.
        
           | uncomputation wrote:
           | If we followed your line of thinking, we'd never have Doom.
           | You're just unabashedly proposing a plutocracy.
        
           | username90 wrote:
           | You couldn't be more wrong, do you have a single example of a
           | rich kid with an idea spending many millions to make others
           | build a game and it was successful? I haven't heard that
           | happen even once!
           | 
           | The reason AAA developers almost never innovate and instead
           | just release the same game year after year with new sequels
           | is that good game ideas are extremely rare. Most games wont
           | sell well enough to make back the money if you pour 100
           | million into making them, so each AAA studio haves one or two
           | ideas that they know will sell and then they just repeat it.
           | 
           | Indie developer are the ones building new ideas and they do
           | it for a very small amount of money. See factorio, hollow
           | knight, valheim, darkest dungeons etc, lots of games that
           | sold many millions beating many AAA studio products with new
           | ideas and very modest budgets.
        
         | swayvil wrote:
         | Ten million authors throughout time, and maybe the scurrying
         | multitudes of the social media scene, might suggest that just
         | communicating the idea renders substantial value all by itself.
         | 
         | Unless you consider successful communication an "execution"
         | phaze.
         | 
         | But ya, if we're talking about "making machines". You could
         | call that a way of communicating via solid example.
         | 
         | It reminds me of the generative art scene. So many valuable
         | ideas communicated via relatively lightweight example. More
         | lightweight than, say, a whole big game.
        
       | [deleted]
        
       | m1117 wrote:
       | This whole article is just that guy's idea, so this article is
       | worthless? Right? Well, at least it all starts w/ Idea+Passion.
       | No idea-no fun. Stop shitting on things on hacker news.
        
         | camjohnson26 wrote:
         | Well the author wrote an article and got it to the HN homepage
         | so the execution is there too.
        
       | JoeAltmaier wrote:
       | A writer said once "People are always coming to me and saying
       | they have a great idea for a story. If I write it, we can split
       | the proceeds. I tell them that's like I'm a boxer and you know a
       | guy I can fight. If I fight him, we can split the money."
        
       | yobbo wrote:
       | > Your friend's terrible prototype is worth 100x more than your
       | great idea
       | 
       | No, something that exists and consumes space/resources/mindshare
       | basically has negative value until proven otherwise. It has all
       | sorts of misguided hangups and ideas attached to it which might
       | make it a worse starting point than a clean slate.
       | 
       | Otherwise, it's true that almost all ideas are worthless.
        
       | labrador wrote:
       | I really hate that ideas are worthless. It's really gatekeeping
       | as in "pull up a chair son and let me tell you about how I
       | executed on my ideas and made a lot of money, while you sit there
       | doing nothing with yours." It's like comparing painters by the
       | amount of money their paintings fetch. People like to paint.
       | Sometimes they make a good painting that doesn't sell for
       | anything. Then along comes Thomas "master of light" Kinkade who
       | tells a young painter, "you aren't making any money with your
       | paintings, so they're worthless, while I make millions with mine"
        
       | rehto21 wrote:
       | Shameless plug of an algorithmic ideation technique I use to
       | generate lots of random ideas -
       | https://www.fueet.com/ideas-1.html
        
       | Zealotux wrote:
       | Indeed, execution is key, I offered 50% to my initial co-founder,
       | who ended up not joining by lack of time and other commitments,
       | and will gladly offer 50% to my next co-founder if I ever find
       | them. Because I'd rather have 50% of a successful company that
       | makes money than 80% of a failed project, and that's knowing that
       | I already worked a year on it.
        
         | adevx wrote:
         | Having a co-founder / partner is absolutely paramount in
         | getting the execution right. I can't thank my wife often enough
         | for dragging me screaming through the final stages of finishing
         | my current company. I love coding, but writing articles,
         | getting the legal documents right, the hustle to go from zero
         | users to critical mass as an online subscription based supply
         | and demand style service is daunting. I'm pretty sure I would
         | have given up before reaching profitability.
        
           | fighterpilot wrote:
           | Do you mind sharing what that site is? Although I understand
           | if you don't wish to.
        
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